Podcasts about customer research

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex also touches on the role of emotions in customer experiences and the challenges and opportunities of delivering excellent customer service in the digital realm.

Author Kat Dunkle is the founder of Customer Research, Inc., an internationally recognized marketing and research corporation. She has been the focus of many articles on women in business and interviewed for multiple television documentaries and books on near-death experiences. Her book, Is it Safe to Die? is available on Amazon. Kat can be reached at theKat137@aol.comIn this interview, Kat shares her journey through profound trauma and transformation following her near death experience.To connect with the host, www.poojachilukuri.com

I'm answering Udi Ledergor's questions in this BONUS pod episode: 1. How is AI changing the work that we do on customer research?2. How should we as consultants and advisors prepare for this change?For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

Is sounding "enterprise" killing your marketing message? In this episode, conversion copywriter Jessica Malnik joins the crew to expose why the most effective copy isn't about being clever—it's about stealing your customers' exact words. We dive into customer research plays you can use now, why corporate speak is a conversion killer, and how LinkedIn "lunatics" sacrifice credibility for clicks. Tune in for practical tips on creating content that actually converts instead of just sounding smart.What you get when you listenWhy product marketers are the "Swiss army knife" of marketing (and why that's a good thing)The surprisingly simple research hack top copywriters use to write enterprise copy that doesn't sound roboticThe hidden Reddit goldmine most marketers completely overlookHow AI can help you analyze 1,000+ customer comments in minutes (including the exact prompts to use)Why Jessica refuses to work with pre-revenue startups (and what this means for your messaging)The embarrassing LinkedIn trend that's landing marketers on the "LinkedIn Lunatic" subredditWhy "What's in it for them?" trumps creativity every single timeThe counterintuitive reason why Jessica actually prefers clients with no messaging briefThe three types of LinkedIn posts that drive real business (not just vanity metrics)Show Notes00:00 Introduction and Guest Introduction01:47 Jessica Malnick on Product Marketing03:36 Navigating Copywriting Challenges08:34 Human Touch in Copywriting10:08 Using Reddit for Audience Research11:27 Tools and Techniques for Copywriting18:34 LinkedIn Strategies for PMMs23:05 Final Thoughts and Resources26:16 Conclusion and Sign-OffWhy being human in your copy matters more in the age of AI than ever beforeHosted by Ausha. See ausha.co/privacy-policy for more information.

What do candy bars, couches, and car dealerships have in common? For Andrew Glaser, they're all opportunities to understand how real people make decisions — and why most product teams get those decisions wrong.   In this episode, Andrew shares his journey from hedge fund manager to product strategist, and now founder of Swizzle, an AI product built around Jobs to Be Done (JTBD) thinking. He opens up about how false positives, feature bloat, and over-reliance on personas lead teams down the wrong path — and what it really takes to make something customers will hire. We get into the guts of JTBD, from how to know when you've hit causality in an interview, to why understanding tradeoffs is more useful than knowing demographics. Andrew shares practical frameworks and surprising stories — including what Snickers can teach you about product-market fit, why most sofas don't sell, and how Intercom 15x'ed revenue just by reframing how they talked about their product.  Whether you're building software or selling furniture, this conversation will challenge how you think about customer insight — and give you tools to sharpen your product bets. Inside the episode… Why false positives in customer research can wreck a strategy How JTBD helped turn around a billion-dollar furniture retailer The 4 real jobs behind buying a sofa  Snickers vs. Milky Way: A JTBD breakdown of context and tradeoffs What most people get wrong about customer interviews Why personas don't drive decisions — and what actually does How Intercom used JTBD to grow from $5M to $75M Using AI to support high-consideration decisions How to know what your product is allowed to suck at Why survey data without context leads to bad bets     Mentioned in this episode Andrew's Startup Swizzl -  https://swizzl.ai/ Andrew's cofounder Bob Moesta - https://therewiredgroup.com/about/bob-moesta/ Clay Christensen's HBR article: “Know Your Customers' Jobs to Be Done” - https://hbr.org/2016/09/know-your-customers-jobs-to-be-done “Demand-Side Sales” by Bob Moesta - https://www.amazon.com/dp/1544509987/?bestFormat=true&k=demand%20side%20sales%20101&ref_=nb_sb_ss_w_scx-ent-pd-bk-d_de_k0_1_12&crid=8C2BLR9H1HF6&sprefix=demand%20side%20 “Competing Against Luck” by Clayton Christensen - https://www.amazon.com/Clayton-Christensen-Competing-Against-%E3%80%902018%E3%80%91/dp/B07KPWQQY3/ref=sr_1_2 Unlock the full potential of your product team with Integral's player coaches, experts in lean, human-centered design. Visit integral.io/convergence for a free Product Success Lab workshop to gain clarity and confidence in tackling any product design or engineering challenge. Subscribe to the Convergence podcast wherever you get podcasts including video episodes to get updated on the other crucial conversations that we'll post on YouTube at youtube.com/@convergencefmpodcast Learn something? Give us a 5 star review and like the podcast on YouTube. It's how we grow.   Follow the Pod Linkedin: https://www.linkedin.com/company/convergence-podcast/ X: https://twitter.com/podconvergence Instagram: @podconvergence

We know it's vital to understand our clients as much as possible. Yet doing research can be difficult + expensive.   Fortunately Kathryn McGarvey's back in the studio today – she's founder of Nosy HQ which specializes in just this kind of research. Plus she's a seasoned marketer with over 20 years of experience, so understands the business landscape well. We discuss how actually listening to your customers can transform your marketing strategy + why it's essential to separate your personal feelings from the feedback you receive. Look for more shows in this Book Huddle strand where we have experts share their favorite books. And check out Kathryn's earlier appearance in the classics strand where we discussed Rumpelstiltskin – it's one of our best. Books discussed in this episode: Deploy Empathy - Michelle Hansen Kathryn's LinkedIn: linkedin.com/in/kathryn-mcgarvey Kathryn's Website: nosyhq.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Why isn't your marketing working? You're putting in the effort, crafting your message, and showing up consistently—but something isn't clicking. In this episode, I'm sharing the one foundational piece that most small business owners overlook when writing their copy: voice of customer (VOC) research. You'll learn how to find and use the exact words, emotions, and motivations of your ideal buyer to create messaging that instantly resonates.I'll break down how VOC research differs from traditional market research, why it's critical for writing high-converting sales copy, and where to find customer language—even if you don't have a big audience yet. Plus, I give you access to my free mini masterclass that walks you through 10 simple strategies to uncover the most powerful words for your business!Topics We Cover in This Episode: The reason your marketing messages might be getting ignoredWhere to find high-impact customer language—even if you're just starting outThe one thing that makes copy feel “magnetic” and impossible to scroll pastHow to access a free mini masterclass to level up your messaging instantlyShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Uncover the 10 hacks to tap into your customer's voice in this free over-the-shoulder training: https://www.kimkiel.com/vochacksI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Ivan Barajas Vargas is Co-Founder and CEO at Muuktest, world-class QA 100% done-for-you. Seed funded.Here's what we cover:What is Service-as-a-Software;How do you incorporate customer research at Muuktest;The Mom Test;What are some of your goals with customer research;What questions are you asking;How are you using research insights;Do you ask customers where do they learn and hang out;Why understanding “whole-person” with your research is important and goes beyond just your product;Why is customer research important;What are your challenges with customer research;There are so many voices, who should you listen to when you do this research.Ivan on LinkedIn: ⁠www.linkedin.com/in/ivanbarajasvargas Muuktest: ⁠⁠⁠⁠muuktest.com For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠Website: ⁠⁠⁠⁠furmanovmarketing.com

Each year, ASUG charts the shifting attitudes, focuses, hurdles, and solution adoption rates among its members with the annual Pulse of the SAP Customer Research project. With the release of the 2025 iteration, ASUG Content Manager Jim Lichtenwalter sat down with Marissa Gilbert, ASUG Research Director, and Geoff Scott, ASUG CEO & Chief Community Champion.The three discussed key highlights from the research--including popular focuses and challenges among ASUG members--and what the data is saying about how the ASUG Community is approaching SAP innovation.Key insights from the conversation include:What SAP undertakings ASUG Members are prioritizing in 2025.Top challenges ASUG Members are facing, especially as they embrace SAP S/4HANA and migrate to the cloud.The breakdown of environments ASUG Members are leveraging to run their SAP investments.Download the full 2025 ASUG Pulse of the SAP Customer report here.

Emily Steele is Co-Founder and CEO at Hummingbirds. Mari Tippman is Head of Sales at Hummingbirds. Hummingbirds helps brands drive awareness and sales with hyper-local content creators. The platform connects brands with “hummingbirds” who are trusted friends and neighbors with buying power and local influence. Hummingbirds recently raised Seed funding ($10M total!). Emily has been on the show before, check out Ep. 198 Impressions vs. Engagement: Why Partnering With Smaller Creators Can Actually Be More Effective.Here's what we cover:Your recent funding round - what did it take to get there;How do you incorporate customer research at Hummingbirds and what have been the results;How do you incorporate customers in your marketing;Why is customer research importantWhat are your challenges with customer research;Emily shared that they have a podcast and what they use it for.Emily on LinkedIn: www.linkedin.com/in/emilysteele12Mari on LinkedIn: www.linkedin.com/in/maritippmannHummingbirds: ⁠www.hummingbirds.comFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠Website: ⁠⁠⁠furmanovmarketing.com

In this episode of Marketing Espresso, I'm thrilled to welcome back Suzanne Reilley, an acclaimed business coach, marketing strategist, and copy advisor specialising in professional service businesses and online course creators.We're diving deep into the significance of streamlining the user journey and how using your customers, and conducting customer research can elevate your marketing! Suzanne shares invaluable tips, including leveraging Amazon reviews for nuanced customer insights, and emphasizes the importance of aligning your messaging with your audience's desires. Tune in to discover actionable strategies for connecting authentically with your audience and ensuring your marketing resonates at every touchpoint.Suzanne Reilley is a business coach, marketing strategist, and copy advisor for professional service businesses and online course creators who are passionate about helping others.She's worked individually with hundreds of repeat clients and her work has been featured in VoyageLA, ShoutOutLA, CanvasRebel, GoSolo, Best Life Online, The Washington Post, and DailyCandy.Connect with Suzanne:WebsiteLinkedinDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Michael Taylor has perfected the art of getting AI to speak in tongues. He's taught it to mimic the voices of your customers—so you can see how they would respond before you ship.Michael is the creator of Rally, a market research tool that lets you simulate an audience of AI personas. He built a simulator that lets us A/B test Every's headlines on an audience that mimics the real Hacker News audience. It's become a part of my writing workflow, and I love it because you test your assumptions quickly, cheaply, and without any of the risks of putting something out into the world.Besides Rally, Michael co-authored a book on prompt engineering for O'Reilly, and he writes a column for Every about managing AI tools like you would people. In a past life, he founded a growth marketing agency which he grew to 50 people and sold in 2020. One of the reasons I'm drawn to Michael's work is because he has a tinkerer's mindset. He's always exploring the limits of what a new technology can do, and what he's into today, everyone else will likely discover six months later. We spent an hour talking about using language models to judge your work, best practices for assessing an AI's performance, and Michael's flow inside Cursor. He also demos Rally live on the show, testing three different potential headlines for an Every article.If you found this episode interesting, please like, subscribe, comment, and share! Want even more?Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It's usually only for paying subscribers, but you can get it here for free.To hear more from Dan Shipper:Subscribe to Every: https://every.to/subscribe Follow him on X: https://twitter.com/danshipper Timestamps:Introduction: 00:01:32AI can simulate human personalities with remarkable precision: 00:04:30How Michael simulated a Hacker News audience: 00:08:15Push AI to be a good judge of your work: 00:15:04Best practices to run evals: 00:19:00How AI compresses years of learning into shorter feedback loops: 00:23:01Why prompt engineering is becoming increasingly important: 00:27:01Adopting a new technology is about risk appetite: 00:44:59Michael demos Rally, his market research tool: 00:47:20The AI tools Michael uses to ship new features: 00:55:03Links to resources mentioned in the episode:  Michael Taylor: @hammer_mtJoin the waitlist for Rally, Michael's synthetic market research tool: https://askrally.com/ The book Michael co-authored on prompt engineering: Prompt Engineering for Generative AI The column Michael writes for Every: Also True for HumansMichael's article on personas of thought: “I Asked 100 AI Agents to Judge an Advertisement”Michael's article on building a Hacker News simulator: “I Created a Hacker News Simulator to Reverse-engineer Virality” 

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In this episode, we dive deep into customer research strategy with Andrew Muir Wood, an expert in research consultancy and strategy for tech startups and enterprises. Andrew shares insights on how startup customer research can make or break a business, the role of data-driven decision making, and the biggest mistakes founders make in the customer discovery process. We also explore how AI in market research is transforming the way businesses validate their ideas and uncover hidden opportunities. Andrew explains why understanding early-stage product validation is crucial and how businesses can refine their offerings to achieve product-market fit insights. He also discusses how established companies can implement corporate innovation strategies to stay ahead in the fast-changing business landscape. Whether you're a founder, a product manager, or an investor, this episode offers actionable strategies for leveraging tech industry user research to build better products and businesses. Tune in now to learn how to use agile business strategy to make informed decisions, gain a competitive edge, and create products that truly meet customer needs!Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. To check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphd Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd Enhance your productions through Descript (affiliate): https://get.descript.com/gaei637mutik Check out TubeBuddy, the all-in-one platform that helps you grow and scale your YouTube channel (affiliate): https://www.tubebuddy.com/pricing?a=FinancialFreedomPodcast Click here to check out our Amazon product of the day (affiliate): https://amzn.to/3ZLseCC We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/support Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shop Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p For audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow our Blog: https://www.drchrisloomdphd.com/blog Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/ Thank you to all of our sponsors and advertisers that help support the show! Financial Freedom for Physicians, Copyright 2025

Pranav Piyush is Co-Founder and CEO at Paramark. Paramark (Pre-Seed) helps CMOs and CFOs invest in marketing with confidence and predictability. Here's what we cover: I see the book Alchemy on Pranav's bookshelf and it's about "chasing the magic" so have to ask what got him into it; How do you incorporate customer research at Paramark? What are some of your goals with this research; What have been the results; Why is customer research important; Challenges with customer research; Pranav asks me his burning question. Pranav on LinkedIn: www.linkedin.com/in/pranavp Paramark: paramark.com For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠www.linkedin.com/in/annafurmanov⁠ Website: ⁠furmanovmarketing.com

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesLearn More Faster – Michael's bookFollow Michael on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How do you narrow down to your perfect customer? In this episode, we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and more.Visit our website for the detailed episode recap with key learnings.Learn More Faster – Michael's bookFollow Michael on LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

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In this conversation, Amer Abu Khajil shares his journey from civil engineering to the tech world, emphasizing the parallels between building physical structures and developing products. He discusses the importance of testing and validation, drawing lessons from his engineering background, and outlines the process he created at TTT Studios for product development. Amer highlights the distinction between problem and solution validation and offers techniques for conducting effective customer interviews, ultimately stressing the need for a structured approach to understanding customer needs and segmenting them effectively. We explore the journey of building Perceptional, a tool designed to enhance user research through AI. Amer and David discuss the importance of understanding customer segments, the process of validating ideas, and the balance between automation and human interaction in research. Amer shares insights on product development, testing methodologies, and the challenges of creating a sustainable business model in the startup landscape.

This episode of The Forget The Funnel Podcast, Gia dives deep on how we've become data-rich but insights-poor and the 4 growth stalls you're likely experiencing as a result. If you're a SaaS founder or product manager bogged down in the weeds of hypothesis-mode and product growth challenges, you'll want to tune in.In this episode, you'll learn:How understanding the full customer journey—not just metrics—can transform your growth strategy (and how Gia's team hit 900% revenue growth).How to uncover what really drives value and revenue with actionable customer research (featuring lessons from real SaaS companies).The secret to aligning product and customer experiences for scalable, predictable growth. Why product marketing is the unsung hero for team alignment and smarter decision-making.How to ditch panic-mode tactics and build long-term, customer-driven strategies that work. This episode is packed with no-nonsense advice and strategies you can start implementing right away. It's time to move from operating in hypothesis-mode to focused, intentional strategy.For further questions, connect with Georgiana on LinkedIn. Visit us at forgetthefunnel.com. Your feedback through ratings, reviews, and subscriptions means the world to us.Tune in on Spotify, Apple Podcasts, or watch the full presentation on YouTube.What's in this episode:[02:15] - How a visit to Airbnb's office changed Georgiana's perspective on customer value. [09:40] - The four core reasons why product growth stalls and how to counter them. [14:22] - Strategies for penetrating market saturation and retaining your customers. [21:10] - Balancing the urgency for short-term gains with the necessity for long-term growth.[27:35] - Practical examples demonstrating companies that prioritize customer insights. [32:45] - Understanding and leveraging the unique role of product marketing in driving growth.[38:50] - How to operationalize customer insights into actionable growth strategies.LinksBusiness of Software: https://businessofsoftware.org/talks/georgiana-laudi-data-rich-insight-poor-the-real-reason-your-growth-is-stalled/ Follow Georgiana on LinkedIn: https://www.linkedin.com/in/georgianalaudi/ Read the uber-practical Forget The Funnel book: https://forgetthefunnel.com/customer-led-growth/book Check out Forget the Funnel's website: https://forgetthefunnel.com/ Get the free Forget the Funnel workbook to help you implement Customer-Led Growth: https://forgetthefunnel.com/workbook Previous Episodes How Customer Blind Spots are Costing Your Team & How to Fix Them on Apple Podcasts Avoiding Common Customer Research Traps (and What Good Research Looks Like) on Apple Podcasts

This week our host Brandi Starr is joined by Liz Harr, Managing Partner at Hinge Marketing. Meet Liz Harr, an accomplished entrepreneur and executive specializing in brand management and growth strategies for professional services firms. Leading Hinge Marketing's client delivery team, Liz helps businesses solve critical marketing and brand-related challenges. With co-authorship of several influential books and research studies, including the Visible Expert Revolution and Hinge's annual high growth reports, Liz is a regular speaker and writer in professional services circles. In this episode of Revenue Rehab, Brandi and Liz dive into the power of research-driven marketing strategies. They'll uncover how understanding your target audience's behavior can lead to spending less while achieving significant revenue growth. Get ready to explore actionable tactics for developing a science-based marketing strategy that drives relevance and revenue. Bullet Points of Key Topics + Chapter Markers: Topic #1 The Importance of Market Research [04:18] “When you approach your marketing with that formula in mind, your strategy is gold,” Harr emphasizes, identifying the powerful impact of research-driven strategies. She states, “Research yields relevance, and relevance yields revenue.” This key insight shapes the way marketing leaders should understand the behavior and needs of their target audience, ensuring that marketing efforts are not just aimless shots in the dark but are strategically aimed at achieving the highest impact. Topic #2 Conducting Effective Behavioral Research [07:45] Liz Harr underscores the need for structured conversations with your ideal clients: “You need to understand what keeps them up at 4 AM,” she says. Harr elaborates, “What are your chief organizational challenges? What criteria are important to you as you're whittling down that list from like 10 to 5 companies?” This type of research, focusing on why customers choose or reject certain solutions, is essential for crafting relevant marketing messages that resonate deeply with the target audience. Topic #3 Efficiency in Marketing Spend [16:48] Harr shares a poignant case study: “Instead of promoting some salesy aspect…you're actually promoting a piece of content,” she recalls, detailing how a client slashed their budget in half by switching to content marketing from costly, ineffective paid ads. She concludes, “We wrote some content and brought visibility to these executive guides…yielding better results with less spend.” This illustrates that understanding the target audience and meeting their needs with insightful content is more effective and economical compared to traditional, broad-spectrum advertising. Buzzword Banishment Liz's Buzzword to Banish is “actionable insights.” Liz finds this term redundant and unnecessary, stating, “None of us have time for unactionable insights. We don't want unactionable insights. So just call it insights. That is what we mean. Let's just say what we mean.” So, What's the One Thing You Can Do Today? Liz's ‘One Thing' is to delve into your metrics to uncover the priorities for your marketing strategy. "Look at your metrics. Those are probably the truest measure of how you're performing. And I would look at things not, I mean revenue growth. That's all important. Those are the obvious ones. But I would take a look at some more granular ones. Trends such as your sales cycle, has it been lengthening or shrinking your win rate? What are the trends going on there? Your win loss intel? Why are you winning? Why are you losing? So I would look at some of those more granular metrics to tell you just how or to signal to you how prioritized should a reworking of your marketing strategy be and whether you need to invest in research now or six months from now or a year from now. I think the metrics are going to give you the answer." Links: Get in touch on: LinkedIn: https://www.linkedin.com/in/eharr/ Website: https://hingemarketing.com/ Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

AI is everywhere. We're using it in our marketing, in our products, in our day-to-day task management. We're all using it in one way or another. But when it comes to learning from and understanding your customers and what drives them to make decisions, proceed with caution.Here's how we see it:To grow revenue, you need to increase conversions. To increase conversions, you need to create better customer experiences. To create better customer experiences, you need to understand the why - that critical context that leads your customers to make the decisions they do. Are AI tools capable of that? Cue the sad trombone. But - that doesn't mean AI has no role to play in customer research. And that is what this latest episode of the pod is all about. This week on Forget the Funnel, Georgiana takes on the 100-ton elephant in the room: whether AI can help us learn more about our customers. Drawing from a recent months-long Custom GPT experiment and conversations with SaaS teams and colleagues, Georgiana shares her take on using it as a research tool.Timestamps02:10 — What is the role of AI in customer research? Georgiana explores this burning topic and gives examples of what AI can and cannot do. 05:00 — Georgiana explains why the results of their Custom GPT research experiment fell flat and why they needed a human to connect the dots.10:16 — Georgiana highlights the importance of foundational customer intelligence and explains why customer knowledge shouldn't be guesswork but insight-driven, especially when integrating AI. 13:51 — She discusses how AI helped her leverage a large set of customer surveys and interpret their results.17:10 — She breaks down the potential risks of using AI for customer research, privacy policy issues, and other potential threats.19:06 — She finishes off by sharing the current stage of experiments and goals for collaborating with AI in customer research.LinksFollow Georgiana on LinkedIn: https://www.linkedin.com/in/georgianalaudi/Follow Bob Moesta on LinkedIn: https://www.linkedin.com/in/bobmoesta/ Read the uber-practical Forget The Funnel book: https://forgetthefunnel.com/customer-led-growth/bookCheck Follow Georgiana on LinkedIn: https://www.linkedin.com/in/georgianalaudi/ Follow Claire on LinkedIn: https://www.linkedin.com/in/clairesuellentrop/ Read the uber-practical Forget The Funnel book: https://forgetthefunnel.com/customer-led-growth/book Check out Forget the Funnel's website: https://forgetthefunnel.com/ Get the free Forget the Funnel workbook to help you implement Customer-Led Growth: https://forgetthefunnel.com/workbook Previous Episodes How Customer Blind Spots are Costing Your Team & How to Fix Them on Apple Podcasts Avoiding Common Customer Research Traps (and What Good Research Looks Like) on Apple Podcasts

Guitze Messina, Executive Director of HARDI LATAM, author of the Moneycall sales system shares his knowledge on the structure, system, and operations of recurring sales.    Along the way we discuss – Cold Calls (11:00), Customer Research (16:50), just 1% more (21:30), being in the “No” business (30:10), and the 80-20 effect (34:40). Checkout Gee @ HARDI LATAM Use the code for 40% off your MagicMind Mental Performance Shot. Reclaim your brain.  https://magicmind.com/LEN40''.  Music intro and outro from the creative brilliance of Kenny Kilgore, lead guitarist for The Shadows @ Blind Willie's Blues Club, Marietta, Georgia. Lowriders and Beautiful Rainy Day. 

In this episode, Lily Vitale and I talk about the difference between Voice Of Customer programs and trust customer research efforts, why they are complimentary, not synonmous, and how Lily thinks about using different research methods, and working with stakeholders to ensure that insights from research turn into improvements in experiences.Connect with Sam on LinkedInThanks to my talented colleague Emily Tolmer for the cover art. Thanks to my friends at Moon Island for the music. Hosted on Acast. See acast.com/privacy for more information.

In the first episode of the Shoptalk mini-series, Incrementum Digital's Kate Bray sits down with Alex Genov, Head of Customer Research at Zappos, to dive deep into the world of customer-centricity. Discover how Zappos revolutionized its hiring process to prioritize customer experience, learn the secrets behind crafting a winning segmentation strategy, and explore the principles that have made Zappos a leader in customer satisfaction. Whether you're an Amazon seller or a business owner, these expert insights will help elevate your customer engagement approach and drive lasting success.

 On this episode, Meghan Hatalla, Senior Customer Experience Researcher at Veritas Technologies, discusses the use of machine learning and natural language processing to enhance user research and improve customer experience. She highlights the importance of data analysis, sentiment analysis, and personalization in understanding user behavior and needs, and talks about the challenges of implementing AI in customer experience.The role of machine learning and AI in processing large data sets and identifying patterns in user behaviorThe importance of qualitative research in understanding user experiences and problem-solvingHow to Implementing AI in customer experienceHow to build trust and emotional connections for a positive customer experienceKey Components of Effective Customer InterviewsThe Role of User Research in AI–How can you bring all your disconnected, enterprise data into Salesforce to deliver a 360-degree view of your customer? The answer is Data Cloud. With more than 200 implementations completed globally, the leading Salesforce experts from Professional Services can help you realize value quickly with Data Cloud. To learn more, visit salesforce.com/products/data to learn more. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Providing great customer experiences requires deep knowledge about your customers. In this episode of The Ticket, Serena Chan, Research Advocate of Customer Experience at Dovetail, discusses how to conduct the right type of research and apply it to your CX. She talks about leveraging data effectively, balancing intuition with customer knowledge, and how to make sense of customer insights.

We sat down with Alan Hale, president of Consight Marketing Group, to discuss the importance of voice of the customer (VOC) research for B2B companies. Alan is a true expert in the field, and he shared his insights on why customer obsession should be the North star for any business.According to Bain & Company, only 21% of B2B companies identify and act on customer insights. That's a shockingly low number, and it's one of the main reasons why so many businesses fail to succeed in the marketplace. VOC research allows you to make better business decisions, minimize the risk of failure, and differentiate yourself from the competition.Alan breaks down the right way to conduct VOC research, emphasizing the importance of taking an outside-in approach and truly understanding your customers' needs, pain points, and expectations. He also highlights the limitations of relying solely on surveys and why qualitative research is crucial for gaining deeper insights.Tune in and learn:+ The 80/20 rule: Why you should focus on your best customers+The 10-30-90 rule: Continuous customer touchpoints for success+ Practical examples of how VOC research has helped businesses thriveWhether you're a marketer, business owner, or anyone interested in understanding your customers better, this episode is a must-watch. Alan's wealth of knowledge and real-world examples will open your eyes to the power of customer obsession and the potential pitfalls of marketing malpractice.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 Marketing Malpractice: The Shocking Truth About B2B Companies00:05:10 The Importance of Voice of the Customer (VOC) Research00:10:20 Taking an Outside-In Approach: Putting Customers First00:15:30 The Right Way to Do Voice of the Customer Research00:20:40 Why Surveys Alone Aren't Enough for VOC Research00:25:50 The 80/20 Rule: Focus on Your Best Customers00:31:00 A Practical Example: Helping a Company Enter the U.S. Market00:36:10 The Power of Customer Obsession: Closing the Loop00:41:20 Overcoming Objections: Why VOC Research Is Worth It00:46:30 The Importance of Getting Buy-In from Customers00:51:40 The 10-30-90 Rule: Continuous Customer Touchpoints00:56:50 A Red Flag Example: Saving a Major Account01:02:00 Key Takeaways: Customer Obsession Is the Path to Success-----------------------------------------------------

DescriptionThis episode explores creative leadership techniques that drive outcomes as well as the pitfalls of survivorship bias in building a product. Kelsey Nichols discusses her unconventional path into product management and building a product way of thinking that focuses on failure patterns and how to adapt.Show Notes (0:05) - Introduction to the podcast and hosts(0:57) - Welcome to Kelsey Nichols, CTO at Landing(1:07) - Kelsey describes her career journey from PE teacher to engineer to product manager and back to engineering(3:36) - Kelsey talks about her transition from engineering to product management(8:14) - The benefits of having a diverse background in product development(9:33) - The event that led Kelsey to focus more on the "why" of product development(10:57) - Areas where product leaders might miss the mark according to Kelsey's experience on the engineering team(13:19) - Challenges of integrating a new product team and common friction points(14:36) - Building a product department from the ground up and how it's similar to building a product(16:33) - Initial challenges and concerns about the success of the product department at Landing(17:40) - Why looking at failures can be just as valuable as looking at successes (concept of survivorship bias)(21:15) - The importance of embracing failure and creating a safe space for experimentation(23:34) - Kelsey's experience as the longest-standing product leader at Landing (in jest)(24:29) - The importance of creating a safe space for product development(25:12) - The reality of failure and success rates in product development(25:28) - Transitioning from Engineer to Product Leader(28:34) - The Danger of Saying No in Product Management (29:03) - Creative Strategies for Handling Feature Requests (32:18) - Building Relationships with Stakeholders (34:33) - The Importance of Business and Customer Focus(36:09) - Problem-Solving as a Core Skill (36:58) - The Value of Customer Research (38:21) - Learning from Mistakes

Today, our guest is Christine Kuei, Director of Product Management at Forever 21. Christine started her career in email marketing at Experian, and her natural curiosity about digital customer behavior propelled her transition into product management. Christine has since worked in a range of industries including B2B SaaS, ecommerce and fintech, and led product organizations at Chipotle and PetSmart before moving to Forever 21. On this episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Christine about the challenges and strategies involved in aligning digital transformations with physical customer experiences, using user research to enhance customer loyalty, tackling product management obstacles, and optimizing team dynamics for successful outcomes. Links Leader Spotlight: Growing the omnichannel market, with Christine Kuei (https://blog.logrocket.com/product-management/leader-spotlight-christine-kuei/) https://www.linkedin.com/in/christinekuei/ What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Christine Kuei.

In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex also touches on the role of emotions in customer experiences and the challenges and opportunities of delivering great customer service in the digital realm.

TAKEAWAYSImportance of understanding the needs and perspectives of the target audience in B2B website designCommon mistakes in website design based on personal preferences rather than the needs of the target audienceProcess of refining problem statements and testing them through outreachFundamentals of B2B websites, including the home page and the "grunt test"Controversial topic of sharing pricing on the websiteDifferent types of website traffic and catering to each effectivelyDesigning websites for businesses with multiple services and departmentsComparison between websites and landing pages for specific offers and low-ticket itemsCreating a feedback loop to inform sales calls and improve marketing strategyImportance of continuous evaluation and improvement to ensure the website meets the needs of the target audience  TIMESTAMPSThe importance of understanding the target audience (00:00:00) Sam Dunning discusses the need to understand the needs and perspectives of the target audience when designing a B2B website.Sam Dunning's background and career trajectory (00:02:56) Sam Dunning shares his background and career trajectory, including his experience in retail, web agency, and marketing.The impact of ego on website performance (00:09:40) Dunning emphasizes the negative impact of ego on website performance and the need to focus on the target audience instead of personal preferences.Customer research for effective website design (00:15:35) Dunning highlights the importance of customer research for creating website content and messaging that resonates with the target audience.Challenges in customer research (00:19:18) Discussion about the challenges of customer research, including bias and the need to dig deep to understand the root of the problems faced by the target audience.Customer Research and Testing (00:22:17) Sam discusses the importance of customer research and testing problem statements with target clients to refine assumptions.Understanding the Target Audience (00:23:56) Sam shares his experience of understanding the needs of the target market and the importance of resonating with potential clients.Website Design and Messaging (00:25:37) Sam emphasizes the importance of understanding and resonating with the audience compared to making oneself sound impressive.Fundamentals of B2B Websites (00:26:06) Sam discusses the importance of research and the home page, including the "grunt test" for clarity and the impact of page speed.Pricing and Social Proof (00:29:45) Sam discusses the controversy of sharing pricing on the website and the value of social proof in building trust.Visitor Engagement on Websites (00:32:14) Sam explains the differences in visitor engagement between warm prospects and cold traffic and the need for a good first impression.Complex Businesses and Website Design (00:35:12) Sam discusses the complexity of website design for businesses with multiple services and personas, emphasizing the need for thorough research and planning.Websites vs. Landing Pages (00:39:31) Sam explains the differences between websites and landing pages, highlighting the role of landing pages for specific offers and the complexity of high-ticket sales.Customer Journey and Attribution (00:42:07) The discussion delves into the complexity of the customer journey in B2B marketing and the challenge of attributing sales to specific marketing efforts.Understanding Customer Needs (00:43:29) The importance of gathering feedback and data from various channels to understand the messy buying journey.Maximizing Website Potential (00:43:59) Emphasizing the critical role of a well-researched, designed, and updated website in maximizing sales potential and avoiding missed opportunities.Connecting and Learning More (00:45:12) Sam Dunning's invitation to connect on LinkedIn, listen to his podcast, and seek assistance for improving website performance.Closing Remarks and Contact Information (00:45:49) Expressing gratitude for the conversation and providing contact information for further discussions and partnerships. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Today we're going to talk about customer research, and how to do customer research in a nimble, agile way and still be incredibly effective, as well as how the practice of customer research is evolving in the age of AI. To help me discuss this topic, I'd like to welcome Todd Horvitz, Head of Insights, Business Computing and Software. Resources Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com Shortform makes the world's best ideas more accessible, by creating high-quality book guides and summaries. We're comprehensive, detailed, and add original insights and analysis. Get a FREE trial and a 20% discount by joining through our special link: https://www.shortform.com/agile The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today's episode is all about how to engage clients and customers by sharing your unique and a specific process to help them reach their goals even before they become customers. Drawing from the first module of my Fearless Launching program, I'm sharing a strategy for creating a roadmap of your offerings, allowing potential clients to understand the journey they will embark upon. You'll learn: Why it's so important to define your transformation process How to decide on you three to five steps or more to start sharing with your audience Why this process gives you the keys to communicate more effectively as you're launching, selling, and marketing your offers to your audience. We'll talk about how sharing your process up front helps to build engagement before your launch, by helping clients see where they fit within your process, thereby enhancing self-awareness and accelerating the readiness to enroll. You'll also learn why I believe this strategy is an important cornerstone for improving your offers and communication across platforms, ultimately leading to more effective launches. Episode Highlights 00:00 Unlocking Sales Through Transformation Before Payment 00:44 Introducing Fearless Launching & The Incubator Program 02:15 Diving Deep into the Trio Transformation Process 07:16 Visualizing Your Process with Tools and Tips 08:20 Leveraging Your Process for Marketing and Launch Success 09:43 Wrapping Up and Next Steps Tools and Resources Mentioned: Miro - white board, mindmapping software Looking for something else? Check out my online business tools listed here Music Credit: Royalty free clip provided by Descript, “Little Pastry - Instrumental” Artists: Humans Win Artist Full Names: Lance Conrad Publisher: LANCE CONRAD Pro: BMI Publisher PRO: BMI Subscribe to the Fearless Launching Show: @AnneSamoilovgplus

In this episode of Rocketship.fm, hosts Michael Sacca and Mike Belsito take listeners through an in-depth examination of the pivotal business concept known as product market fit. They begin by acknowledging that, despite frequently using the term, they haven't fully dissected its meaning in previous episodes. They outline the importance of product market fit, describing it as a critical transition point that can propel a startup from uncertainty to being a market leader or at least demonstrating market alignment. They emphasize how this fit can indicate a growing customer base and stronger ties between the product and its users, and discuss the continuous process of iterating a product based on customer feedback and evolving market demands. Throughout the episode, we'll dissect the idea of product market fit, explaining it as a kind of complex puzzle where each piece represents an aspect of the product's journey towards market acceptance. They identify the key components of achieving product market fit: a quality product that aligns with market demands, its relevance and affordability to the target audience's needs, and a good market actively seeking the product's solutions. The hosts highlight the importance of customer feedback, describing how it should be actively sought, received, and used - not to immediately fulfill every customer's request, but to genuinely listen, interpret needs, and then create a comprehensive solution. They underscore that achieving product market fit is not a one-time event but a continuous process that involves constant adaption and refinement. Finally, we'll share insights on common metrics used to measure product market fit, such as customer retention rates and net promoter scores, while pointing out the necessity of customizing these metrics to fit the unique context of a product and its market. They also touch upon challenges faced in the quest for product market fit, using stories and clips from notable figures like Peter Reinart from Segment and the late Clayton Christensen. These anecdotes highlight the real-world struggles and breakthroughs companies encounter as they shift from pushing their product to a market that's not responding, to being in demand by the market itself—underscoring the episode's key takeaway of what finding product market fit truly entails. This podcast is brought to you by: Go to http://porkbun.com/RocketshipFM24 to get $1 off your next desired domain name at Porkbun! Miro: Go to Miro.com/podcast and get your first three Miro boards free forever. Hubspot: Listen to The Science of Scaling wherever you get your podcasts. Gigantic: Learn more about Gigantic's Product Leadership course, Generative AI, Product Management course, Executive Leadership course & Web3 for Marketing course, AI Product Management Course, and Customer Research and Discovery Course at Gigantic.is Leadpages: The Easiest Way to Grow Your Sales. Check out their landing page templates today. Rocketship is brought to you by The Podglomerate. This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

Andrea Wolkofsky is the Co-founder of shyft digital, a marketing agency specializing in assisting marketers and business owners to find their authentic voice when communicating with their target audience. She is an experienced sales and marketing professional with a demonstrated 20+ year history of working in the sales, marketing, and advertising industry. Andrea is passionate about helping companies communicate their message to their audience in the most authentic way possible through branding, messaging, websites, social media, paid ad campaigns, or other digital or traditional means of marketing. Before shyft, she held senior roles at Viewbix, JK Design, MyClothingCalendar, and more.  In this episode… Digital marketing has become an integral aspect of any modern business strategy. Through effective digital marketing techniques, businesses can reach a wider audience, build brand awareness, and drive sales. However, it's not just about reaching as many people as possible; it's imperative to understand your target audience and what drives their behavior. The proliferation of social media and online platforms has made it more crucial than ever for businesses to establish their authentic voice when communicating with their target audience. According to digital marketing expert Andrea Wolkofsky, leveraging the voice of customer research is one way to achieve this goal. This research helps you understand your client's needs and what motivates them to engage with your brand. Doing so can help you improve your messaging and create a digital marketing strategy that resonates with your audience. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he speaks with the Co-founder of shyft digital, Andrea Wolkofsky. They discuss Shyft and its services, starting and running a successful digital marketing agency amidst the pandemic, leveraging the voice of customer research, and the experience of working with in-house marketing teams.

Are you keeping up with the TikTok saga? The tides are shifting yet again, and this time the app faces a significant crossroad in the United States. Join us on the latest episode of Rocketship.fm as we delve into the complexities surrounding TikTok's potential ban and what it could mean for the tech industry and beyond. This podcast is brought to you by: Go to http://porkbun.com/RocketshipFM24 to get $1 off your next desired domain name at Porkbun! Miro: Go to Miro.com/podcast and get your first three Miro boards free forever. Hubspot: Listen to The Science of Scaling wherever you get your podcasts. Gigantic: Learn more about Gigantic's Product Leadership course, Generative AI, Product Management course, Executive Leadership course & Web3 for Marketing course, AI Product Management Course, and Customer Research and Discovery Course at Gigantic.is Leadpages: The Easiest Way to Grow Your Sales. Check out their landing page templates today. Rocketship is brought to you by The Podglomerate. *** Previous Guests include Seth Goden, Christian Idioti, Ash Maurya, Dan Shapiro of Glowforge, Lolita Taub, Amy Hood of Hoodzpah, Amanda Goetz, Helen Tran, Ben Parr, Mac Conwell, Charli Marie Prangley of ConvertKit, Kandis O'Brian, Laura Roeder, Brenna Loury of Doist, Lopa van der Mersch of Rasa, Ken Norton, Randy Silver, Sanjiv Kalevar of OpenView Venture Partners, Dan Olsen, Jay Clouse, Melissa Perri, Dheerja Kaur of Robinhood, Rahul Vohra of Superhuman, Rich Mironov, Ben Foster, ChatGPT, Ron Weiner of Earth Class Mail. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Impact of “Customer Research” on Achieving Customer Success  Shep Hyken interviews Sara Caldwell, VP of Customer Experience at Dovetail. She talks about the importance of everyone in the company being involved in customer research to understand and meet customer needs.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    Why is it essential for companies to understand the specific needs of their customers?   How can unstructured data from customer conversations be transformed into actionable insights?   How can companies use conversational research to gain insights and improve the customer experience?  How can companies effectively leverage customer feedback from call center recordings for improvements?  How do companies use customer feedback to enhance products and services and better serve customers?  Top Takeaways:    Customer success in any business is about making your customers successful so that they can, in turn, be more successful with their clients. It means understanding your customers' core needs and matching them to a solution. The goal is to focus on how often the product or service is used and how it helps the customer succeed in their role and achieve their objectives.    Researching customer insights is not limited to a specific role or department. It's something that everyone in a company can do to help improve products and services. This allows various teams in a company to learn more about their users and build their products or services accordingly.    Organizations are increasingly recognizing the importance of understanding customer feedback to inform decision-making. By analyzing and understanding customer conversations, companies can gain valuable insights that inform product development, customer support enhancements, and overall business decision-making.    Self-service customer support is becoming increasingly important. Many customers prefer to resolve their issues without interacting with a support team. Companies must create a seamless customer experience where customers can find answers to their questions without interacting with a support representative.    Transforming complex, unstructured data into actionable insights is key to helping teams build products their customers love. This involves taking conversations with customers and consolidating them into understandable insights. By making customer insights accessible and actionable, organizations can continually leverage this information to enhance their products, services, and support systems.     Plus, Sara shares what every customer success manager needs to know. Tune in!   Quote:   "If you're confident in your resources and abilities to truly excel in providing a remarkable customer experience, and it fulfills a customer need while setting you apart in the market, then it's worth prioritizing."    About:    Sara Caldwell is the VP of Customer Experience at Dovetail. A science school teacher by background, she transitioned into customer service and experience, gaining valuable insights and skills at companies like Asana, Reforge, and Neverware.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.    Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Michael Sacca and Michael Belsito drop some major news before diving into the latest developments in the AI space. They discuss the tempered expectations surrounding generative AI and its impact on tech giants and consumers alike. Amidst the AI hype, companies are cautious about investing in new AI services due to high costs and questionable productivity gains. Later, they explore the product-market fit journey of Sprig, a product research platform, with CEO Ryan Glasglow. Glasglow shares his insights into identifying and validating critical problems faced by users, emphasizing the importance of understanding customer willingness to pay and the value proposition within existing software budgets. The episode also delves into Sprig's differentiation in a crowded market and their early customer acquisition strategy. Tune in for a deep dive into AI realities and product validation strategies in the tech world. This podcast is brought to you by: Go to http://porkbun.com/RocketshipFM24 to get $1 off your next desired domain name at Porkbun! Miro: Go to Miro.com/podcast and get your first three Miro boards free forever. Hubspot: Listen to The Science of Scaling wherever you get your podcasts. Gigantic: Learn more about Gigantic's Product Leadership course, Generative AI, Product Management course, Executive Leadership course & Web3 for Marketing course, AI Product Management Course, and Customer Research and Discovery Course at Gigantic.is Leadpages: The Easiest Way to Grow Your Sales. Check out their landing page templates today. Rocketship is brought to you by The Podglomerate. *** Previous Guests include Seth Goden, Christian Idioti, Ash Maurya, Dan Shapiro of Glowforge, Lolita Taub, Amy Hood of Hoodzpah, Amanda Goetz, Helen Tran, Ben Parr, Mac Conwell, Charli Marie Prangley of ConvertKit, Kandis O'Brian, Laura Roeder, Brenna Loury of Doist, Lopa van der Mersch of Rasa, Ken Norton, Randy Silver, Sanjiv Kalevar of OpenView Venture Partners, Dan Olsen, Jay Clouse, Melissa Perri, Dheerja Kaur of Robinhood, Rahul Vohra of Superhuman, Rich Mironov, Ben Foster, ChatGPT, Ron Weiner of Earth Class Mail. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Create Like The Greats, Ross shares a question received from an acquaintance facing a career transition, moving from a familiar industry to a completely new one, necessitating a deep understanding of a novel customer base and industry dynamics. He outlines strategies and techniques employed at Foundation Marketing for effectively onboarding and driving results for clients through comprehensive customer and audience research.  Ross emphasizes the importance of becoming customer-obsessed, offering practical advice on connecting with customers directly through calls, studying competitors, attending industry events, exploring customer reviews, and leveraging resources like newsletters and sales calls. The goal is to rapidly understand and immerse oneself in the new industry, enabling effective storytelling and marketing strategies that resonate with the target audience. The episode serves as a guide for marketers looking to swiftly adapt and succeed in new roles or sectors by prioritizing customer understanding and engagement. Detailed Breakdown: Mastering a New Industry: Strategies and Techniques: Shares strategies used by Foundation Marketing for onboarding fast-growing SaaS companies and successful B2B brands. Emphasizes the importance of customer obsession and understanding customer needs. The Power of Customer Obsession in Marketing: Highlights the significance of customer obsession in marketing. Stresses the need to understand customers' needs, struggles, and preferences for effective marketing. Unlocking Customer Insights: Practical Research Tactics: Recommends practical research tactics for understanding customers, such as conducting interviews and subscribing to industry newsletters. Advocates for attending relevant events, networking, and building connections in person. The Essential Role of In-Person Connections and Review Analysis: Emphasizes the importance of in-person connections, networking, and building relationships in the industry. Advises analyzing customer reviews on platforms like TrustRadius, G2, and Capterra for valuable insights. Leveraging Sales and Customer Success Insights: Recommends engaging with sales calls and customer success teams to gain insights into customer needs and concerns. Advocates for active participation in sales calls or listening to recordings to align marketing strategies with customer expectations. Executing and Demonstrating Value Quickly: Encourages swift action and execution to demonstrate value quickly in new roles or industries. Urges individuals to become obsessed with understanding customers and share their insights with the entire team Resources: Customer Research: How To Get Closer To Your Audience Faster Than Usual - https://rosssimmonds.com/customer-resarch/ ---

In this episode, join us as we revisit the predictions made last year and assess their impact on the tech landscape. The forecast of an impending recession, particularly hitting the tech sector first, has proven true, with notable companies facing multiple rounds of layoffs. The unsettling trend of stocks rising amidst job cuts continues to raise eyebrows, painting a complex economic picture. On a brighter note, the prediction that AI is here to stay is reaffirmed. Far from being a passing fad, AI remains the talk of the town, creating new job opportunities and enhancing existing roles. As the technological revolution continues, AI proves to be an invaluable asset to our professional lives. Social media dynamics are shifting, with a projection that more individuals will bid farewell to Twitter, making way for Facebook to take center stage. Explore the evolving landscape of online platforms and the factors influencing user preferences. In the realm of cryptocurrency, the anticipated rebound remains elusive. Instead, the market continues its unpredictable trajectory of ups and downs. Delve into the factors contributing to the crypto rollercoaster and the implications for investors and enthusiasts alike. Join us for a deep dive into the ever-changing currents of the tech industry, where economic forecasts meet the undeniable influence of emerging technologies. As we unravel the complexities of last year's predictions, gain insights into what lies ahead for the world of tech, finance, and artificial intelligence.

The mobile gaming space is intense. One of the biggest issues with many games is that they fail on launch. They think it will be great, but they don't get the downloads. Maybe the marketing doesn't hit, or maybe the app icons aren't attractive enough. There's only one way to find out: consumer research. Listen to Justin Chen, Co-founder of PickFu, as he discusses how Conor McGregor used customer research to win mobile gaming. Show NotesConnect With: Justin Chen: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On todays episdoe we discuss Dagster, a data orchestration platform developed by Dagster Labs, founded by Nick Schrock in 2018. Schrock, known for co-founding GraphQL, envisioned Dagster as a solution to the challenges of managing complex data pipelines reliably and at scale. The discussion centers on exploring Dagster's history, particularly focusing on the journey to finding product-market fit. Sacca mentions his recent interview with Pedram Navid, the Head of Data Engineering and DevRel at Dagster Labs, highlighting Navid's extensive experience in the data industry. Sacca expresses anticipation for discussing Dagster's journey to finding initial product-market fit, indicating relevance for product-focused audiences. The conversation also touches on the concept of "quantified organizations," a burgeoning trend in the data space. The dialogue concludes with a teaser for related discussions and insights to follow in the podcast episode. This podcast is brought to you by: Miro: Go to Miro.com/podcast and get your first three Miro boards free forever. Hubspot: Listen to The Science of Scaling wherever you get your podcasts. Gigantic: Learn more about Gigantic's Product Leadership course, Generative AI, Product Management course, Executive Leadership course & Web3 for Marketing course, AI Product Management Course, and Customer Research and Discovery Course at Gigantic.is Rocketship is brought to you by The Podglomerate. *** Previous Guests include Seth Goden, Christian Idioti, Ash Maurya, Dan Shapiro of Glowforge, Lolita Taub, Amy Hood of Hoodzpah, Amanda Goetz, Helen Tran, Ben Parr, Mac Conwell, Charli Marie Prangley of ConvertKit, Kandis O'Brian, Laura Roeder, Brenna Loury of Doist, Lopa van der Mersch of Rasa, Ken Norton, Randy Silver, Sanjiv Kalevar of OpenView Venture Partners, Dan Olsen, Jay Clouse, Melissa Perri, Dheerja Kaur of Robinhood, Rahul Vohra of Superhuman, Rich Mironov, Ben Foster, ChatGPT, Ron Weiner of Earth Class Mail. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike Belsito and Michael Sacca reflect on the common occurrence in the consumer tech industry where new competitor products emerge to overshadow original popular products, citing examples like the iPhone overtaking the Blackberry and Facebook surpassing MySpace. They discuss the rarity of a new competitor product being priced significantly higher than the original, such as the iPhone compared to the Blackberry's price point. This conversation leads them to introduce the main focus of the episode: the Apple Vision Pro, priced at a staggering $3,500, which is ten times more expensive than its closest competitor. They tease a discussion on the early reception of this product and whether it justifies its hefty price tag. In this episode, Belsito and Sacca delve into the intriguing narrative of the Apple Vision Pro, a revolutionary product that has already sparked intense debate and captured the attention of tech enthusiasts worldwide. Priced significantly higher than its closest competitor, they aim to explore the implications of its astronomical price tag, its impact on the consumer market, and the early reactions shaping public opinion. This insightful discussion promises to uncover the factors behind Apple's latest innovation and its potential to redefine the future of consumer technology. This podcast is brought to you by: Miro: Go to Miro.com/podcast and get your first three Miro boards free forever. Hubspot: Listen to The Science of Scaling wherever you get your podcasts. Gigantic: Learn more about Gigantic's Product Leadership course, Generative AI, Product Management course, Executive Leadership course & Web3 for Marketing course, AI Product Management Course, and Customer Research and Discovery Course at Gigantic.is Rocketship is brought to you by The Podglomerate. *** Previous Guests include Seth Goden, Christian Idioti, Ash Maurya, Dan Shapiro of Glowforge, Lolita Taub, Amy Hood of Hoodzpah, Amanda Goetz, Helen Tran, Ben Parr, Mac Conwell, Charli Marie Prangley of ConvertKit, Kandis O'Brian, Laura Roeder, Brenna Loury of Doist, Lopa van der Mersch of Rasa, Ken Norton, Randy Silver, Sanjiv Kalevar of OpenView Venture Partners, Dan Olsen, Jay Clouse, Melissa Perri, Dheerja Kaur of Robinhood, Rahul Vohra of Superhuman, Rich Mironov, Ben Foster, ChatGPT, Ron Weiner of Earth Class Mail. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

The podcast episode discusses Andrew Wilkinson's entrepreneurial journey, particularly focusing on his founding of the company Flow, a task tracking and productivity app for teams and small businesses. The conversation delves into the challenges faced by Flow as a bootstrapped business in a competitive market dominated by venture-backed giants like Asana. Despite their focus on product design and passionate user base, Flow struggled to compete against well-funded competitors like Asana, which had substantial marketing budgets and rapidly expanded feature sets. The episode highlights the difficulties of sustaining a bootstrapped startup in an industry where raising capital is often seen as essential for success. It explores Flow's decision to turn down an acquisition offer from Asana and the subsequent challenges they encountered while trying to grow organically. Despite their dedication to the product and loyal customer base, Flow faced obstacles such as limited resources and underestimated competition. The podcast also discusses the transition in leadership at Flow, with Daniel Scrivner taking over as CEO after a period of downsizing. The challenges of overhauling the app and maintaining momentum with a reduced team are explored, culminating in the release of Flow X, a major update aimed at streamlining team collaboration. Ultimately, we'll conclude with an update on Flow's status, noting Daniel Scrivner's departure from the company in 2022 and the lack of information about its current leadership. The podcast reflects on Flow's journey as a potential "cigar butt" for Tiny Capital, where minimal investments are made in the asset until its eventual decline. Despite the uncertainties surrounding Flow's future, the episode provides insights into the trials and tribulations of building and sustaining a bootstrapped startup in a competitive market. This podcast is brought to you by: Miro: Go to Miro.com/podcast and get your first three Miro boards free forever. Hubspot: Listen to The Science of Scaling wherever you get your podcasts. Gigantic: Learn more about Gigantic's Product Leadership course, Generative AI, Product Management course, Executive Leadership course & Web3 for Marketing course, AI Product Management Course, and Customer Research and Discovery Course at Gigantic.is Rocketship is brought to you by The Podglomerate. *** Previous Guests include Seth Goden, Christian Idioti, Ash Maurya, Dan Shapiro of Glowforge, Lolita Taub, Amy Hood of Hoodzpah, Amanda Goetz, Helen Tran, Ben Parr, Mac Conwell, Charli Marie Prangley of ConvertKit, Kandis O'Brian, Laura Roeder, Brenna Loury of Doist, Lopa van der Mersch of Rasa, Ken Norton, Randy Silver, Sanjiv Kalevar of OpenView Venture Partners, Dan Olsen, Jay Clouse, Melissa Perri, Dheerja Kaur of Robinhood, Rahul Vohra of Superhuman, Rich Mironov, Ben Foster, ChatGPT, Ron Weiner of Earth Class Mail. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the first episode of 2024, hosts Mike Belsito and Michael Sacca kick off the new year with a fresh format. Introducing a segment on Product News and featuring insightful interviews, they dive into the evolving realm of Product Operations. With a special focus on the recently published book "Product Operations: How Successful Companies Build Product at Scale" by Melissa Perri and Denise Tillis, the hosts explore the origins, necessity, and future trends of Product Operations. Unpacking recent industry news, they discuss the strategic shifts at InVision and Pitch. Join the conversation as they uncover the crucial role of Product Operations in supporting product managers, enabling scalability, and driving impactful results for businesses. This podcast is brought to you by: Miro: Go to Miro.com/podcast and get your first three Miro boards free forever. Hubspot: Listen to The Science of Scaling wherever you get your podcasts. Gigantic: Learn more about Gigantic's Product Leadership course, Generative AI, Product Management course, Executive Leadership course & Web3 for Marketing course, AI Product Management Course, and Customer Research and Discovery Course at Gigantic.is Rocketship is brought to you by The Podglomerate. *** Previous Guests include Seth Goden, Christian Idioti, Ash Maurya, Dan Shapiro of Glowforge, Lolita Taub, Amy Hood of Hoodzpah, Amanda Goetz, Helen Tran, Ben Parr, Mac Conwell, Charli Marie Prangley of ConvertKit, Kandis O'Brian, Laura Roeder, Brenna Loury of Doist, Lopa van der Mersch of Rasa, Ken Norton, Randy Silver, Sanjiv Kalevar of OpenView Venture Partners, Dan Olsen, Jay Clouse, Melissa Perri, Dheerja Kaur of Robinhood, Rahul Vohra of Superhuman, Rich Mironov, Ben Foster, ChatGPT, Ron Weiner of Earth Class Mail. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to a world of entrepreneurial insights! In this episode, we delve deep into success strategies with Etienne Garbugli, unveiling the secrets behind scaling startups and boosting business growth. Join us for a dynamic conversation packed with actionable advice and innovative approaches to entrepreneurial triumph.   Chapter Stamps: Introduction & Customer Research (00:00:00 - 00:04:00): Etienne's background in customer research and aiding entrepreneurs in understanding their audience. Targeting Segments & Emerging Tech (00:04:00 - 00:09:00): Discussion on startup focus areas, emerging industries like AI, and computer vision's impact. Productivity & Time Management (00:12:00 - 00:14:00): Insights into productivity, separating thinking from execution, and energy management. Authoring & Problem-Solving (00:14:00 - 00:17:00): Writing books based on business challenges, methodologies for growth, and finding the right market. Accelerating Growth Strategies (00:17:00 - 00:20:00): Transitioning from success to exponential growth, understanding customer journeys, and continuous business model improvement.   Pullout Quotes: "Continuous learning fuels innovation in business." "Success isn't about one big move but compounding tiny improvements." "Centralizing feedback channels is crucial to spot market shifts." "A book is made of books; learning is building on the work of others." "Understanding the customer journey accelerates business growth." Social: Website: etiennegarbugli.com Social: @egarbugli Disclaimer: Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts. Notice to the Super Entrepreneurs community: Before we part, remember to join our Private Facebook group, 'Mindset for Business Success' Here we share mindset wisdom to elevate your life and business LIVE every Tuesday morning(EST), ready for a transformative journey? This group is your key to unlocking potential and achieving business growth. Don't miss out on this incredible free resource. Join us in 'Mindset for Business Success' Today! https://www.facebook.com/groups/mindsetforbusinesssuccess/ The only limits in our life are those we impose on ourselves. Bob Proctor  ▬▬▬ Free Clarity Call with Shahid▬▬▬  https://calendly.com/shahiddurrani/free-clarity-call-with-shahid-durrani ________________________________________________________________________ OFFERS: https://zez.am/officialshahiddurrani  ▬▬▬ Get my Free Webinar▬▬▬ How to super scale your business to the next level without chasing strategies and feeling stuck https://shahiddurrani.com/registration/  ▬▬▬ Business Funding▬▬▬  https://www.7figurescredit.com/superfunding  ▬▬▬ Fund Your Clients▬▬▬  https://join.7figurespartners.com/?a_aid=superfunding  ▬▬▬ The TEDx Talk Program▬▬▬ https://info.shahiddurrani.com/tedx ▬▬▬ Professional Investment Ideas Delivered to your Inbox▬▬▬ https://capexinsider.com/insider-newsletter/?orid=90906&opid=94 ▬▬▬ FREE DOWNLOAD Reveals Recession Proof Business▬▬▬ https://www.b2bfundingpartner.com/b2bfree100?a_aid=superfunding&a_bid=1f1eb0a5 ▬▬▬ START-UP INVESTOR READY TO HELP▬▬▬ https://info.shahiddurrani.com/ideas ▬▬▬ How to make $3,493 commissions without doing any selling▬▬▬ https://hop.clickbank.net/?affiliate=superentre&vendor=ambsador ▬▬▬ Stock/Options Trading Academy That Works▬▬▬ https://lddy.no/1gqxb  ▬▬▬ Real Estate Investing on Terms! No Credit | No Down payment▬▬▬ https://smartrealestatecoach.com/?sld=super Affiliate Disclaimer: If you buy through one of the links provided, I may receive a commission (without any additional charge to you).  @SuperEntrepreneursPodcast   @officialshahiddurrani 

Today we talk with Ben Foster the Chief Product Officer at GoCanvas and former product manager at Ebay. Ben is a wealth of Product knowledge and experience and today we discuss the topic of A/B testing and how he's evolved his focus to be vision driven so that he doesn't miss the big opportunities to solve customer problems. This was a hard learned lesson and we hear about his experience A/B testing features with moderate success and what caused him to shift if focus. This podcast is brought to you by: Miro: Go to Miro.com/podcast and get your first three Miro boards free forever. Hubspot: Listen to The Science of Scaling wherever you get your podcasts. Gigantic: Learn more about Gigantic's Product Leadership course, Generative AI, Product Management course, Executive Leadership course & Web3 for Marketing course, AI Product Management Course, and Customer Research and Discovery Course at Gigantic.is Rocketship is brought to you by The Podglomerate. *** Previous Guests include Seth Goden, Christian Idioti, Ash Maurya, Dan Shapiro of Glowforge, Lolita Taub, Amy Hood of Hoodzpah, Amanda Goetz, Helen Tran, Ben Parr, Mac Conwell, Charli Marie Prangley of ConvertKit, Kandis O'Brian, Laura Roeder, Brenna Loury of Doist, Lopa van der Mersch of Rasa, Ken Norton, Randy Silver, Sanjiv Kalevar of OpenView Venture Partners, Dan Olsen, Jay Clouse, Melissa Perri, Dheerja Kaur of Robinhood, Rahul Vohra of Superhuman, Rich Mironov, Ben Foster, ChatGPT, Ron Weiner of Earth Class Mail. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

The history of Nintendo traces back to 1889, when it was founded to produce handmade hanafuda. Nintendo Co., Ltd. (任天堂株式会社, Nintendō kabushikigaisha) is a Japanese multinational consumer electronics company headquartered in Kyoto, Japan. It eventually became one of the most prominent figures in today's video game industry, being the world's largest video game company by revenue. Today we explore their 130 year history from making handmade playing cards to one of the largest video game console manufacturers in the world. This podcast is brought to you by: Miro: Go to Miro.com/podcast and get your first three Miro boards free forever. Hubspot: Listen to The Science of Scaling wherever you get your podcasts. Gigantic: Learn more about Gigantic's Product Leadership course, Generative AI, Product Management course, Executive Leadership course & Web3 for Marketing course, AI Product Management Course, and Customer Research and Discovery Course at Gigantic.is Rocketship is brought to you by The Podglomerate. *** Previous Guests include Seth Goden, Christian Idioti, Ash Maurya, Dan Shapiro of Glowforge, Lolita Taub, Amy Hood of Hoodzpah, Amanda Goetz, Helen Tran, Ben Parr, Mac Conwell, Charli Marie Prangley of ConvertKit, Kandis O'Brian, Laura Roeder, Brenna Loury of Doist, Lopa van der Mersch of Rasa, Ken Norton, Randy Silver, Sanjiv Kalevar of OpenView Venture Partners, Dan Olsen, Jay Clouse, Melissa Perri, Dheerja Kaur of Robinhood, Rahul Vohra of Superhuman, Rich Mironov, Ben Foster, ChatGPT, Ron Weiner of Earth Class Mail. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

From his first awkward pitch to investor Chris Sacca, to their acquisition by Spotify, Alex Blumburg has built one of the most influential companies working in Podcasts today. The company was founded in 2014 by Alex Blumberg and Matthew Lieber, who serve as the company's CEO and president respectively. In February 2019, Spotify announced it had entered into a definitive agreement to acquire Gimlet for $230 million. This podcast is brought to you by: Miro: Go to Miro.com/podcast and get your first three Miro boards free forever. Hubspot: Listen to The Science of Scaling wherever you get your podcasts. Gigantic: Learn more about Gigantic's Product Leadership course, Generative AI, Product Management course, Executive Leadership course & Web3 for Marketing course, AI Product Management Course, and Customer Research and Discovery Course at Gigantic.is Rocketship is brought to you by The Podglomerate. *** Previous Guests include Seth Goden, Christian Idioti, Ash Maurya, Dan Shapiro of Glowforge, Lolita Taub, Amy Hood of Hoodzpah, Amanda Goetz, Helen Tran, Ben Parr, Mac Conwell, Charli Marie Prangley of ConvertKit, Kandis O'Brian, Laura Roeder, Brenna Loury of Doist, Lopa van der Mersch of Rasa, Ken Norton, Randy Silver, Sanjiv Kalevar of OpenView Venture Partners, Dan Olsen, Jay Clouse, Melissa Perri, Dheerja Kaur of Robinhood, Rahul Vohra of Superhuman, Rich Mironov, Ben Foster, ChatGPT, Ron Weiner of Earth Class Mail. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices