Podcasts about rubicam

On this special livestream there is not one, but TWO awesome guests and for good reason. Lord Alexander Hawke is back in action. That's cause for a celebration.Ryan Steck, also known as The Real Book Spy, is an author and thriller junkie behind the pen on the latest Hawke thriller. Having been a massive Hawke fan himself, Steck was also a good personal friend to the late Ted Bell, and there was nobody better to pick up the mantle and continue the legacy after Bell's passing. Considered one of the hardest-working people in publishing, Steck built the most trusted source in literary fiction in The Real Book Spy from the ground up, turning it from a simple blog to a million+ viewed website per year, and the go-to source for all the breaking news in fiction publishing.Byrdie Bell is the daughter of the late legend Ted Bell and an avid Hawk advocate, amongst juggling life as a mother, actress, and model. Bell appeared in Rolling Stones' Shine a Light by Martin Scorsese, as well as the Israeli version of Big Brother. At age 18 Byrdie began modeling, appearing in numerous publications including Bloomingdale's and Club Monaco. Byrdie is the descendent of Colonel William Byrd II, the founder of Richmond, Virginia.The late Ted Bell was Vice-Chairman of the Board and World-Wide Creative Director for Young & Rubicam, one of the world's largest advertising agencies. Before becoming a novelist Bell was President and Chief Creative Officer of Leo Brunett Company. Bell also served as a member on the DOCA Committee for the US Department of Defense, and as an advisor to the Undersecretary for Public Diplomacy at the US Department of State.Bell wrote 12 novels in the Lord Alexander Hawke series before his unfortunate death in 2023. MONARCH, penned by Ryan Steck his long-time editor and friend, is entry number 13 in the Hawke series and a remarkable, gripping, and adventurous tale to get readers back into the legendary series that the late Bell started.Find More at: TheRealBookSpy.com and TedBell.com

„Data jsou krásný způsob, jak najít ty správné argumenty jazykem, kterému rozumí naši partneři ve vedení,” říká Gabriela Šimšová, se kterou jsme si povídali o tom, jak jsou data v HR důležitá a jak s nimi pracovat. Máme velkou radost, že Gabriela bude lektorkou naší Akademie Data-driven HR, která začíná už v září! Provede nás lekcí Decision making v HR na základě dat. Gabriela má více než 20 let zkušeností v oblasti HR ve společnostech jako je T-Mobile, ČEZ, Young and Rubicam, Coca-Cola HBC, Andaz Hotel, Edenred CZ/SK.  V epizodě zjistíte:

45 - Olympische Sportfreak: Het succes van het Holland Heineken Huis (bedenker Frank van den Wall Bake)"Trackrecord" van Frank van den Wall Bake- Trefpunt Sports and Leisure Marketing, opgericht als een-mansbedrijf in 1978 en verkocht in 2000 (als marktleider met 24 medewerkers) aan Young&Rubicam- per 01.01.2002: Van den Wall Bake Consult Wapenfeiten:gedurende zijn leiderschap van Trefpunt en in zijn "nieuwe" rol creëerde en/of exploiteerde Frank van den Wall Bake onder andere:- AKZONobel en de Volvo Ocean Race- Allianz en watersport- De jaarlijkse SPA Regatta (zeilen)- PTT Telecompetitie/KPN Telecompetitie/KPN Eredivisie- Rabobank en wielrennen- Amstel Cup- Holland Heineken House- Shell Jeugdvoetbal / Jeugdhockey- Essent ISU World Cup- Eurocard/MasterCard en voetbal- Aegon en schaatsen- Postcodeloterij en schaatsen- PricewaterhouseCoopers België en voetbal- KPN en schaatsen- Zorg van de Zaak en FC Utrecht- Team Telfort (schaatsen)- PricewaterhouseCoopers en sport (o.a. KNVB en atletiek)- VriendenLoterij en voetbal- Unilever en NOC*NSF- ABN*AMRO en hockey/golf/tennis/Ajax- Aegon en Ajax- ING en voetbal (KNVB)- TVM en voetbal (KNVB)

René Cárdenas es un creativo, fundador de la agencia creativa Mediodía. Estudió mercadotecnia y, autodidacta en el diseño desde los 12 años, llegó a ser diseñador gráfico desde muy joven para luego dar el salto a gigantes de la publicidad como BBDO y Young & Rubicam siendo copywriter y director creativo. Después,  René decidió fundar Mediodía, donde se han creado proyectos muy diversos: diseño de interiores, libros, publicidad, arte y un largo etcétera. En este episodio hablamos de temas como la “materia prima” que tenemos para trabajar, ser un mal estudiante, conectar mejor con las personas y su experiencia con el daltonismo.

David Allemann co-leads the Swiss sports company On, one of the fastest-growing global sports brands. He puts a special focus on product, design, marketing, and the direct-to-consumer business of On. Previously, Allemann worked at the intersection of business and creativity at McKinsey & Company, as managing director of the advertising agency Young & Rubicam, and as CMO of design brand Vitra. In this presentation, Allemann shares how he and his co-founders built their shoe company on a spirit of exploration, innovation, and positivity, and what aspiring entrepreneurs can learn from their experience.

June 4th, 1944 was the last Grape Nuts Flakes sponsored Jack Benny Program. Jack took out a full page ad in Variety thanking General Foods and their agency Young and Rubicam for ten years of partnership. Six days later, the American Cigarette and Cigar Company deposited two hundred thousand dollars in a special exploitation account for the program. On June 23rd they wrote to Jack stipulating some terms of the agreement. The program would be broadcast live coast-to-coast 7:00PM eastern war time, with a transcribed rebroadcast by transcription between 12:30 and 1:00AM New York time for West Coast stations. In August, Benny left on a three-week USO tour of Australia and the South Pacific. On August 28th, American Tobacco announced that Pall Mall's product scarcity didn't justify a twenty-five thousand dollar per week expenditure. Lucky Strike would sponsor the show. The following week they announced a comprehensive, multimedia ad campaign. It was estimated to cost over a quarter million dollars. This changed the company with which Jack was signed from the American Cigarette & Cigar Company to the American Tobacco Company, and was made official on September 26th, 1944.

In this week's North American Ag Spotlight we share an episode of the Rural Sales Show, hosted by St. John Craner of Agrarian, based in New Zealand. St. John invited Chrissy on the show to discuss marketing automation, and how it can be leveraged in agriculture based companies. They also discuss how important it is to have a strategic plan when exhibiting at farm shows. so you're actually generating customers not just spending money.St John has over 25 years of corporate sales and marketing agency experience in the UK, Australia, and New Zealand working for the likes of McCann Erickson, Young & Rubicam and Westpac. He comes from a farming family in the UK and is a Lincoln University Kellogg scholar.His current focus is in sales coaching, helping rural companies and agribusinesses bridge the gap between sales and marketing with an emphasis on supporting the buyer's buying process (learning to speak the buyer's language) vs traditional, self-serving selling. Though he has mastered the rural sales space, St John's expertise in teaching sales teams world-wide how human-centered psychology changes the selling process is universally applicable. St John has advised leading agribusiness companies such as John Deere, Vodafone, Bayer, DeLaval, DLF Seeds, Gallagher and World Wide Sires.Agrarian is New Zealand's most trusted rural sales and marketing training company, dedicated exclusively to the business of agribusiness. Agrarians help agribusiness grow using digital strategies, marketing campaigns, sales training, and farmer panel research. This positions them better in their marketplace to uphold margin and sell more products for more revenue to more customers more of the time.Learn more at - https://www.agrarian.co.nzFree How To Succeed In Rural Sales ebook - www.ruralsalessuccess.comRural Sales Training Calculator - https://www.agrarian.co.nz/rural-sales-training-calculatorSt. John Craner - www.linkedin.com/in/stjohncraner#agribusiness #ruralsales #agriculture***North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.comThis episode is sponsored by Fastline - A LEADER IN FARM EQUIPMENT FOR SALEVisit https://agr.fyi/fastlineWant to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.comDon't just thank a farmer, pray for one too!Sponsored by Tractors and Troubadours:Your weekly connection to agriculture industry newsmakers, hot-button industry issues, educational topics, rural lifestyle features and the best in true country music. Brought to you by Rural Strong Media.Listen now at https://ruralstrongmedia.com/tractors-and-troubadours/Subscribe to North American Ag at https://northamericanag.com

The foot-in-the-door technique would work perfectly for any salesman—if he had an invisible foot! A Message From Our Sponsor by Henry Slesar, that's next on The Lost Sci-Fi Podcast, with at least one lost vintage sci-fi short story in every episode.Support the show - https://www.buymeacoffee.com/scottsVMerch - https://lostscifi.creator-spring.com/ We are live on YouTube tonight at 8 PM Eastern, 7 PM Central.Henry Slesar makes his debut on the podcast today. Born in Brooklyn in 1927, Slesar launched his 21 year career as a copywriter at the age of 17, right out of high school at the prestigious advertising agency Young and Rubicam. Some say Slesar coined the term “coffee break”.Slesar experienced a lot of success in his lifetime. He wrote hundreds of short stories, over 40 in 1957 alone. Alfred Hitchcock hired him to write for Alfred Hitchcock Presents. In 1974, he won an Emmy Award as the head writer for CBS Daytime's The Edge of Night where he was the head writer for 16 years. From the pages of Infinity Science Fiction Magazine in October 1956, specifically page 37, comes the strange story we've all been waiting for, A Message From Our Sponsor by Henry Slesar…Tomorrow on The Lost Sci-Fi Podcast, If after a great struggle, the East were to prevail over the world, what sort of civilization would be imposed by the victors? Would it be an oriental version of the societies we know–or might the great old culture be superimposed upon what was left of Western technology? The Turning Wheel by Philip K. Dick. That's tomorrow on The Lost Sci-Fi Podcast. Hosted on Acast. See acast.com/privacy for more information.

The foot-in-the-door technique would work perfectly for any salesman—if he had an invisible foot! A Message From Our Sponsor by Henry Slesar, that's next on The Lost Sci-Fi Podcast, with at least one lost vintage sci-fi short story in every episode. Support the show - https://www.buymeacoffee.com/scottsV Merch - https://lostscifi.creator-spring.com/ We are live on YouTube tonight at 8 PM Eastern, 7 PM Central. https://youtube.com/vintagescifiaudiobooksHenry Slesar makes his debut on the podcast today. Born in Brooklyn in 1927, Slesar launched his 21 year career as a copywriter at the age of 17, right out of high school at the prestigious advertising agency Young and Rubicam. Some say Slesar coined the term “coffee break”. Slesar experienced a lot of success in his lifetime. He wrote hundreds of short stories, over 40 in 1957 alone. Alfred Hitchcock hired him to write for Alfred Hitchcock Presents. In 1974, he won an Emmy Award as the head writer for CBS Daytime's The Edge of Nightwhere he was the head writer for 16 years.  From the pages of Infinity Science Fiction Magazine in October 1956, specifically page 37, comes the strange story we've all been waiting for, A Message From Our Sponsor by Henry Slesar… Tomorrow on The Lost Sci-Fi Podcast, If after a great struggle, the East were to prevail over the world, what sort of civilization would be imposed by the victors? Would it be an oriental version of the societies we know–or might the great old culture be superimposed upon what was left of Western technology? The Turning Wheel by Philip K. Dick. That's tomorrow on The Lost Sci-Fi Podcast. Support the show

One of my favorite things to discover on this podcast, is the way moving in a Vegan direction can open up your life. The practice of limiting and eliminating the use of animals as products can open up your awareness to what is happening all around us and how important our choices are. This week we find out what makes design “Vegan." What Makes a Design Firm “Vegan?" We know that being Vegan is not just what we eat, but what makes a business Vegan?  Our guests, Cayla Maki Pittman and Dave Pittman of Harmless.Studio in Maine, do design and marketing for people making the world better, with a focus on vegan and sustainable projects. The clue is in the name of their studio - Harmless. Not long ago there was more resistance among manufactures and retailers toward using the world “VEGAN." I still run into it, but in today's conversation with Cayla and Dave you get a sense of a new generation of businesses who are embracing the word as well as the ethos.   Cayla is an interactive designer and digital marketer. She studied Interactive Design at the Rhode Island School of Design (RISD). Cayla also holds a certificate in management from Harvard Business School, and has been recognized by United Nations, the University of Pennsylvania's Center for Social Impact Strategy, and PETA. Dave is an award-winning interdisciplinary designer and former creative director at the multinational ad agency Y&R (Young & Rubicam). As a designer, he has worked for Fortune 100 companies, global NGOs, and everywhere in between. He is a certified vegan interior designer and holds a master's degree in industrial design also from the Rhode Island School of Design, where he also sometimes teaches. Cayla and Dave Pittman are the perfect team to introduce us to the concerns, opportunities and challenges of “designing while Vegan,” as they aim for sustainable and harmless. Find out more about Cayla and Dave Pittman at their website: https://harmless.studio. The book Dave mentions in our conversation is by Dutch artist Christien Meidertsm, Pig 05049.  https://christienmeindertsma.com/PIG-05049  Christine Meiderstma's fascinating TED talk about that project, How Pig Parts Make the World Turn is available to watch here:https://www.ted.com/talks/christien_meindertsma_how_pig_parts_make_the_world_turn?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare You may also be interested in our previous interview with Vegan Interior Designer Aline Dürr on July 11, 2023 - https://podcasts.apple.com/us/podcast/vedge-your-best/id1531858713?i=1000620710713 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Plant Based / Vegan Life Coaching.  If you've ever thought that avoiding or eliminating animal products would be a great idea, but you didn't know where to start, this Podcast is for you. For more information, to submit a question or topic, or to book a free 30 minute Coaching session visit micheleolendercoaching.com or email info@micheleolendercoaching.com “Buy Me A Coffee” Donate Button Facebook page Instagram Music, Production, and Editing by Charlie Weinshank. For inquiries email: charliewe97@gmail.com Virtual Support Services: https://proadminme.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/vedgeyourbest/message

Adam Svatoš aka Kato je nejen textařem písní a rapperem v kapele Prago Union, ale také textařem reklamním se zkušenostmi z agentur jako Young & Rubicam nebo DDB. Jak mu pomohla kariéra copywritera s hudební tvorbou, jaké jsou v psaní rapu vs. pro klienta rozdíly a spoustu dalších témat jsme spolu otevřeli v nové epizodě CreativeC podCCastu. Díky za přijetí pozvání, Adame, a vám přejeme příjemný poslech. CreativeC moderují: Ondra Kolek, Přemek Adamec PS: v intru se objeví i Jirka, ale to nestojí za zmínku.

In this week's North American Ag Spotlight Chrissy Wozniak speaks with St John (pronounced “Sinjin”) Craner, the founder of Agrarian, a company that helps businesses gain access to more effective sales and marketing strategies in the agribusiness space. He is an author, speaker, blogger, and podcaster. He writes for NZ Marketing, Idealog, Dairy Exporter, Farmers Weekly, and interest.co.nz. St John is also a regular Chair and speaker on the New Zealand and Australian Ag conference circuit.St John has over 25 years of corporate sales and marketing agency experience in the UK, Australia, and New Zealand working for the likes of McCann Erickson, Young & Rubicam and Westpac. He comes from a farming family in the UK and is a Lincoln University Kellogg scholar.His current focus is in sales coaching, helping rural companies and agribusinesses bridge the gap between sales and marketing with an emphasis on supporting the buyer's buying process (learning to speak the buyer's language) vs traditional, self-serving selling. Though he has mastered the rural sales space, St John's expertise in teaching sales teams world-wide how human-centered psychology changes the selling process is universally applicable. St John has advised leading agribusiness companies such as John Deere, Vodafone, Bayer, DeLaval, DLF Seeds, Gallagher and World Wide Sires.Agrarian is New Zealand's most trusted rural sales and marketing training company, dedicated exclusively to the business of agribusiness. Agrarians help agribusiness grow using digital strategies, marketing campaigns, sales training, and farmer panel research. This positions them better in their marketplace to uphold margin and sell more products for more revenue to more customers more of the time.Learn more at - https://www.agrarian.co.nzFree How To Succeed In Rural Sales ebook - www.ruralsalessuccess.com Rural Sales Training Calculator - https://www.agrarian.co.nz/rural-sales-training-calculatorSt. John Craner - www.linkedin.com/in/stjohncraner #agribusiness #ruralsales #agriculture***North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.comThis episode is sponsored by AMS Galaxy - BRINGING PRECISION DAIRY EQUIPMENT TO THE AMERICAN FARMER. Spend more time doing what you love. Use technology to your advantage.Visit https://agr.fyi/galaxyWant to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.comNeed help with your agriculture based company's marketing plan? Visit https://chrissywozniak.comDon't just thank a farmer, pray for one too!The ultimate destination for online farm equipment auctions!Visit https://agr.fyi/fastline-auctionsRegister for the July 13, 2023 webinar at https://NorthAmericanAg.com/fastline-webinar Why you should not miss FIRA USA 2023!Join the experts during 3 days of autonomous and robotics farming solutions in action!FIRA USA, the traveling AgTech event is back from September 19-21, 2023 at the Salinas Sports Complex, Home of the California Rodeo SalinasRegister at - https://fira-usa.com/Subscribe to North American Ag at https://northamericanag.com

Public service announcement: Gtown radio fund drive is in full effect. You can make a donation at gtownradio.com to support local radio! This episode we talk about the history and psychology of gaming and spotlight music from Swing That Cat and Rumi Kitchen, who will be headlining the Rubicam Summer Fest!

Chaim Oren is a wellbeing expert , keynote speaker and a podcaster . He frequently lectures about the contribution of wellbeing to companies bottom line and writes in different magazines such as: Forbes.  He is also a Brand Ambassador for Hintsa Performance- a global leader in wellbeing and human performance that advises Formula 1 drivers as well corporate executives. Chaim is an accomplished international marketer in the US, Europe and Israel. Having started his career at the New York office of Young & Rubicam, where he advised Fortune500 companies. After returning to Israel, he held senior management positions at global advertising and Public Relations agencies. Most recently he served as the Commercial Representative for the State of Connecticut in Israel.Chaim also had a major health problem and was given very little time to live. How did he survive?Support the show

More nightmare stories about parking in the city, from ticketing to parking unwanted vehicles. This is a special episode as we are joined in studio by Jacopo De Nicola, founder of the Rubicam Summer Fest to talk about the upcoming Festival at the end of June and spot light a few of the artists that will be performing.

Christian Daul ist Geschäftsführer der Markenberatung REINSCLASSEN, die als GWA-Mitglied mit Büros in Hamburg, Frankfurt am Main und Baden-Baden vertreten ist. Der gelernte Bankkaufmann und Diplom-Betriebswirt hat früh seine Leidenschaft fürs Schreiben entdeckt und in Schülerzeitung, eigenen Blättern und lokalem Journalismus ausgelebt. Bücher und Magazine zogen ihn immer schon magisch an und er liest bis heute querbeet fast alles, was ihm in die Hände fällt. Nach dem Studium an der FH für Wirtschaft in Pforzheim startete er folgerichtig 1993 als Texter bei Michael Conrad & Leo Burnett in Frankfurt. Bereits in seiner zweiten Station bei Lowe & Partners wurde er Ende der 90er jüngster Kreativchef einer Network-Agentur in Deutschland und textete dort u.a. für Braun und Opel. Seine Arbeiten in Text und Konzeption gewannen schon zu dieser Zeit zahlreiche nationale und internationale Auszeichnungen. Weitere Stationen als Creative Director oder Geschäftsführer führten ihn über Jung von Matt in Hamburg und McCann-Erickson Hamburg und Frankfurt als CCO zu Young & Rubicam, wo er auch im European Board und in der Jury der Cannes Lions saß und einen Grand Prix bei den New York Festivals gewann. Danach zog es ihn 2009 in die digitale Welt, wo er bei Scholz & Volkmer als Geschäftsführer in Wiesbaden und Berlin maßgeblich für die Bereiche Text/Konzeption und Presse verantwortlich war. Hier betreute er u.a. Mercedes-Benz, Deutsche Bahn, Lufthansa und Coca-Cola. In Frankfurt und Salzburg war er danach bei Kastner & Partner für Red Bull und das Media House im Bereich Digital und Content aktiv. Als Geschäftsführer Europa lernte er bei Spark44 auch die internationale Kundenseite kennen und war für die Koordination der gesamten Kommunikation von Jaguar und Land Rover in allen Märkten Europas verantwortlich. Armin Reins und Veronika Classen als Gründer holten ihn 2019 an die Spitze der 2005 gegründeten Markenberatung REINSCLASSEN, die das Thema Corporate Language im deutschsprachigen Raum entwickelt und bekannt gemacht hat. In mittlerweile 3 Büchern zu diesem Thema hat REINSCLASSEN immer neue Aspekte zum Thema Markensprache aufgezeigt und weiterentwickelt. Im letzten Praxisbuch, das 2020 im Hermann Schmidt Verlag erschienen ist, war Christian Daul bereits als Autor dabei. Er kümmert sich insbesondere um digitale Aspekte des Themas, die sich in Chatbots, Sprachassistenten, Voice Design und Micro-Copy (UX-Writing) zeigen. Außerdem interessiert er sich sehr für Sprach-Entwicklungstrends wie Gendern, Jugend- und Einfache Sprache. Neben digitalen Kanälen hat er als Texter ein großes Faible für Plakat und Radio, weil hier jedes Wort besonderes Gewicht hat. Im DDC ist er Mitglied seit 2006 (?) und war 5 Jahre im Vorstand. Er ist Mitglied im Art Director´s Club für Deutschland (ADC) und Autor in Fachbüchern und Branchendiensten und immer wieder auch als Sprecher bei Kongressen und Fachmessen. Wenn nicht mit Buchstaben, dann arbeitet er gerne an seiner Sitzmöbel-Sammlung oder sucht statt nach Worten nach Fossilien. Außerdem hat er schon immer ein scharfes Design-Auge auf alles, was zwei Räder hat.

// Sobre empreender e “correr atrás” porque a persistência compensa sempre. Madalena Rugeroni é uma empreendedora de gema que começou o seu percurso em Relações Internacionais e Comunicação nos Estados Unidos e trabalhou em diversas empresas como a Google, Young & Rubicam, Havas Media Worldwide, Too Good To Go e Bitpanda. Também teve a sua própria tech startup, o Misk, e hoje lidera o marketing global da startup Amplemarket. Nunca desistiu de correr atrás dos seus sonhos como trabalhar na Google ou ter a sua própria startup. Geriu mais de 160 pessoas enquanto country manager na Too Good to Go e foi considerada uma das 100 mulheres mais influentes em Espanha.

Most companies understand that we need to be able to tell the story of what we do to our customers.However it turns out that there are powerful advantages to being able to communicate our story to our own team members.In an era where businesses are facing daunting challenges on the home front - from recruiting top talent to retaining the people they have - as well as managing to boost diversity and team work - communicating mission and values is foundational.The question is, how can we do this effectively, while also running a profitable, competitive business?Today we are joined by the dynamic Martha Marchesi, CEO of JK Design, a full-service, women-owned creative agency that helps companies create and communicate powerful brand stories to their customers, partners and employees.Martha is a Madison Avenue veteran where she crafted targeted, award-winning creative campaigns at legendary shops such as Young & Rubicam, Grey, Saatchi and Saatchi, and Della Femina.A master brand storyteller, her experience spans a wide variety of clients in the B2B and B2C spaces and includes brand strategy, creative direction, and employer branding.In this podcast, Martha will be talking about:How leaders can create those traditional bonds amongst colleagues who are working off-site.How management can more effectively retain and motivate talent in an of ‘Quiet Quitting'.How to overcome some of the biggest challenges in implementing DEI (diversity, equity and inclusivity) initiatives in your company.USEFUL LINKS:Connect with Martha Marchesi:  https://www.linkedin.com/in/marthamarchesi/JK Design website: jkdesign.comAsianet Consultants:  https://asianetconsultants.comVisit A Seat at The Table's website at https://seat.fm

Gościem Marty Macke w kolejnym odcinku programu Reklamiara jest Paweł Niziński, konsultant strategiczny, przedsiębiorca, wykładowca, tzw. Market Explorer w PL i CEE dla BCorp i B Lab Europe. Na początku lat 2000 po 16 latach w branży reklamowej (ostatnich 14 jako dyrektor kreatywny i kreatywny zarządzający) skupił się na dziedzinie nazywanej Corporate Social Responsibility/sustainability i otworzył polski oddział firmy konsultingowej ds. zrównoważonego rozwoju - GoodBrand and Company. Wkrótce firma rozpoczęła działalność w Europie Środkowo-Wschodniej skupiając się na kreatywnej strategii społecznej firmy, budowaniu trwałych, celowych marek i przedsiębiorstw. Niziński jest również partnerem w NOW Partners — ogólnoświatowej grupy opartych na wartościach korporacyjnych partnerów współpracujących ze sobą aby zapewnić liderom, korporacjom zmiany na poziomie systemów wsparcia, zasobów i inspiracji, których potrzebują, aby zapewnić „przyprawiające o dreszcze poziomy transformacji”. Jak sam mówi ich celem jest regeneracyjne tworzenie wartości.. Spytany przez prowadzącą czemu po 16 latach w branży reklamowej postanowił zmienić tor swojej kariery zawodowej Paweł Niziński wspomina: „pracowałem przy tworzeniu programu Danone „Podziel się posiłkiem” kiedy jeszcze byłem w barwach Young & Rubicam i tam odpowiadając za różne rzeczy kreacyjne i strategiczne poznałem Deana Sandersa, który doradzał Danonowi jak dokapitalizować tę francuska markę, taką trochę obcą i angażować ją w sprawy ważne prawdziwe i autentyczne, ważne dla Polskich konsumentów. Wtedy właśnie powstał ten program no i ja zobaczyłem wtedy coś takiego, że to co potrafimy robić w marketingu czy reklamie może być wykorzystywane w trochę inny sposób i że to może być coś bardzo ważnego dla następnych pokoleń” Po chwili dodaje „ja mam wrażenie, że ta branża uwielbia młodych ludzi i pomyślałem, że jak będę się starzał jako reklamiarz...jakoś nie widziałem się w tej roli i pomyślałem, że to jest czas na robienie trochę innych rzeczy i rzeczywiście mnie zafascynowało, że to co my wiemy o wglądach społecznych, to że wiemy jak ludzie rozumieją marki, jak one potrafią być takim właśnie wehikułem wartości, to to może służyć zupełnie innym sprawom. Zresztą to był ten czas, bo przez ostatnie 20 lat zaczyna do nas docierać, że już nie bardzo można tak sobie swobodnie konsumować, bo to wiąże się z konkretnymi konsekwencjami” Odnosząc się do trendu sustanability Paweł Niziński mówi m.in. „przez tych 200 czy więcej kampanii, które robiłem pewnie tych produktów się sprzedało więcej, opakowań się sprzedało więcej, ale to są te fakty, których my świadomość mamy obecnie. Nikt się wtedy nie zastanawiał, albo naprawdę mało kto jakie to niesie konsekwencje. Takich ludzi się uważało za oszołomów, albo ruskich agentów, bo różne ruchy ekologiczne miały czasami dziwne finasowania. Ale jeśli dalej będziemy tak konsumować jak konsumujemy, będziemy potrzebować przynajmniej 1,5 planety”. Mówiąc o rozwoju trendu w Polsce Niziński podkreśla, że wielu naszych liderów i liderek z łatwością może brylować w tym dyskursie ogólnoświatowym, natomiast nas tam po prostu nie ma. „To jest pewien kłopot – mówi gość Reklamiary – bo potrzebna jest koalicja zarządzających korporacjami, która będzie wpływała na Komisję Europejską, będzie budowała nowe rozwiązania prawne, dla całej Europy, a Polacy o tym nie wiedzą”. Wspominając dawne czasu początków reklamy Paweł Niziński mówi o „nieznośnej lekkości bytu”, ale to co go najbardziej fascynuje w obecnej sytuacji i pracy to bycie blisko zmiany, zmiany na lepsze. Zapraszamy do wysłuchania całej rozmowy z Pawłem Nizińskim oraz oglądania wszystkich spotkań Reklamiary.

Michael Conrad kann man mit dem Begriff "Werbelegende" schlecht fassen. Er ist zwar ein Kreativer, der zahllose Kampagnen geschaffen hat, die über Jahrzehnte wirkten, aber er ist vor allem ein kreativer Denker und Macher. Ihm geht es um Kreation im ganz umfassenden Sinne: kreative Werbung, kreative Gestaltung, kreative Unternehmensführung, kreative Entwicklung von Talenten, kreative Entwicklung neuer Organisationen. Unser Ehrenmitglied des Deutschen Designer Club steht insofern genauso für die Vergangenheit der Kreativbranche wie für deren Zukunft. So beschreibt sich Michael Conrad: "In Leipzig geboren, mit Mutter in den Westen geflüchtet. Damals waren sieben Millionen Flüchtlinge unterwegs. Wir haben im Raum Frankfurt gelebt, später in Berlin, Lübeck oder Düsseldorf. Sobald meine Mutter einen besseren Job fand, sind wir umgezogen. Dadurch sind wir sehr beweglich geworden. Mittelschule und Berufsausbildung zum Industriekaufmannsgehilfen abgeschlossen. Zwei Jahre Verkaufsvertreter für eine Druckerei, Akquisiteur für eine Fremdenverkehrspublikation mit journalistischer Tätigkeit, Reiseorganisator für König Ibn Saud und sein Gefolge, Texter bei Young & Rubicam, Texter und später Kreativ Director bei Ogilvy & Mather, Mitgründer der Werbeagentur TBWA Frankfurt, Lürzer,Conrad Frankfurt, Michael Conrad & Leo Burnett Frankfurt. 1986 hat Leo Burnett mir angeboten, als Präsident und internationaler Creative Director ins Headquarter zu kommen. Ich zog mit meiner Familie nach Chicago. Später wurde ich weltweiter Chief Creative Officer der ganzen Gruppe und gehörte zum engen Führungskreis. Nach der Werbekarriere Mitgründer der Berlin School of Creative Leadership."

Today I'm joined by Daniel Berkal, SVP of Research at The Palmerston Group. Founded in 2008, The Palmerston Group is a qualitative market research agency.  Prior to joining The Palmerston Group, Daniel served in senior roles at Young & Rubicam, Research International, and Synovate. He is also a professor at Humber College in Toronto Canada.  Daniel has two active TikTok channel. danielberkal and thepalmerstongroup.  Find Daniel Online: Email: daniel.berkal@thepalmerstongroup.com TikTok: https://www.tiktok.com/@danielberkal TikTok: https://www.tiktok.com/@thepalmerstongroup LinkedIn: https://www.linkedin.com/in/danielberkal/ The Palmerston Group: https://www.thepalmerstongroup.com/  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:00:03] Jamin Brazil: Hey, everybody. Today we are joined by Daniel Berkal. He is the SVP of Research at the Palmerston Group. Founded in 2008, the Palmerston group is a qualitative market research agency. Prior to joining the Palmerston group, Daniel served in senior roles at Young and Rubicon, Research International, and Synovate. He also is a professor at Humber College in Toronto, Canada. Daniel is a huge TikToker, in fact, I believe that he has the number one channel in TikTok for market research purposes. You can find him personally under his first and last name altogether, Daniel Berkal, and you can also find him with the handle The Palmerston Group, and I'll include links to both of those in the show notes. Daniel, welcome to the show. [00:00:54] Daniel Berkal: Thank you very much. Thanks for having me. It's a pleasure to talk to you. [00:01:00] Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications. Insights design, or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSMU's program at BROAD.msu.edu/marketing. Again, broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit HubUX.com. So you had jumped in with both feet into TikTok, both from an educational perspective and also as an entertainer. The content that you generate is just fantastic. You post, I think you post daily. It certainly feels like that, from my feed.

Marc Blatte is an accomplished composer, commercial song writer and author. He is a Grammy Nominee for Writer of Best R+B Song, “When She Was My Girl,” the #1 record by The Four Tops.Blatte is also a winner of The ASCAP Award for Most Performed Country Music Song for “Read My Lips,” the #3 record by Marie Osmond. In addition, he was the recipient of The Ralph Peer Music Publishing Company's Lifetime Achievement Award for writing the iconic “Hands Across America” in 1988, which raised $18,000,000 to feed the hungry, as a follow up to “We Are The World.”Marc's music and lyrics have appeared in numerous commercials including: The Pride is Back” for Chrysler, “Above and Beyond” for Prudential, “This is Not Your Father's Oldsmobile”, “I'm Going to Disneyland”, “Goodyear Take Me Home”, Texaco's “Star of the American Road”, the one-time ubiquitous Goldfish song “Gone Goldfishin” for Goldfish snacks, and the pitch that won Young and Rubicam the 100 million dollar annually US Army account with the song “Freedom Isn't Free”.Blatte is a multiple Clio Award winner as well as the recipient of AdAge Magazine's Best Music in Advertising Award. Marc also wrote his first novel, “Humpty Dumpty Was Pushed,” to critical acclaim.Blatte played baseball against Frank Pace (the Mook) in the Kensico Little League and was first chair first clarinet to Frank's 3rd Chair 3rd Clarinet in the Valhalla High School band in New York…so they go way back. Be sure to join Mick & Mook on May 25th for what should be a fun episode.

Bu bölümde geçtiğimiz hafta konuğum olan Chip Walker ile yaptığımız söyleşinin bir özetini paylaşacağım. Chip Walker, Maddison Avenue'da Wunderman, BBDO, Strawberry Frog, Young&Rubicam gibi efsanevi reklam ajanslarında planlama ve strateji rollerinde yer almış bir marka, iş, kültür stratejisti. Şu anda Strawberry Frog'da Strateji Başkanı olarak çalışıyor. Öncelikle, reklam sektörüne katıldığı günden bu yana değişiklikleri sordum. Sonrasında RepTrak ile geliştirdikleri Purpose Power Index'e (Amaca Yönelik Güç Endeksi) dayanarak insanların marka amacını nasıl değerlendirdiklerini konuştuk. Ayrıca, farklı paydaşlar için amacın rolünü ve en önemlisi çalışmalarına nasıl entegre edeceğimizi tartıştık. Chip, Scott Goodson ile birlikte kaleme aldığı "Marka Amacını Harekete Geçir" kitabından bahsetti. Firmalara ve markalara amaçlarını nasıl harekete geçirecekleri konusunda rehberlik etmek için kullandıkları "hareket düşüncesi"ni ve SunTrust Bank ve Smart otomobil vakalarını paylaştı. Chip Walker'ın Linkedin profili https://www.linkedin.com/in/chipwalker/ Chip Walker'ın e-posta adresi: chip@strawberryfrog.com

My special guest is Chip Walker, a brand, business, cultural strategist who has been in planning and strategy roles at some of the Maddison Avenue's legendary advertising agencies such as Wunderman, BBDO, Strawberry Frog, Young&Rubicam. Chip is now Head of Strategy at Strawberry Frog. Firstly, I asked him about the changes in advertising industry since the day he joined it. We talked about how people evaluate brand purpose, based on Purpose Power Index that they developed with RepTrak. Further on, we discussed the role of purpose for different stakeholders and most importantly how to integrate it in their practice. Chip co-authored the book "Activate Brand Purpose". He described the "movement thinking" that they use to guide firms and brands on how to activate their purpose and shared cases of SunTrust Bank and Smart car. (02:05) How Madison Avenue changed; (04:38) Does every company need to have a purpose; (09:00) Role of purpose for customers & employees; (11:20) Difference between brand purpose & value proposition; (13:41) Measuring purpose impact; (18:06) 5P's of Brand Purpose; (23:43) Activate Brand Purpose Book and Movement Thinking Concept; (28:17) SunTrust Bank case; (33:56) Smart case; (36:56) Chip's formula for creating value Chip Walker's Linkedin profile https://www.linkedin.com/in/chipwalker/ Chip Walker's e-mail: chip@strawberryfrog.com

Season Two, Episode 9 – Reflections & Projections: Season 2 Marketing organizations are leveraging the continuing pandemic-related disruptions and accelerated digital transformation efforts as catalysts to reinvent marketing and transform customer experiences for a digital-first consumer. In this episode of the Reimagine Marketing Podcast – Reflections & Projects: Season 2 – global co-hosts Wilson Raj, Justin Theng and Steven Hofmans review Season 2 episodes and guests, and ponder some of the potential topics we'll explore during Season 3.  This podcast covers:  Recaps of:  S2E1: Marketing Planning: An Objective Without a Plan is Just a Dream with Sandy Kirchhoff  S2E2: Experiential Tech: Happier Customers, Increased Profitability with Matt Kuperholz  S2E3: Digitizing Beauty Experiences with Kelly Mahoney  S2E4: MarTech Perils and Promises with Scott Brinker  S2E5: Match MarTech with Customer Experience Goals with Scott Brinker  S2E6: People-First Approach: How to Implement Successful MarTech Rollouts Around the Globe with Geert Moens  S2E7: Rule the World with Customer Experience with R “Ray” Wang  S2E8: Marketers on the Rise: Findings from The CMO Survey with Christine Moorman   Potential topics for Season 3, including:  Brand building infused with value and emotion.  Synergies between the consumer and data: What is fair value? Data as currency.  The messy middle (How people decide what to buy lies in the ‘messy middle' of the purchase journey – Google)  Pendemic-era services, their relevance going forward and their ongoing impact on customer experience  Privacy and consent journeys built with the customer in mind (data deprecation, third-party cookies, first-party data)  Seasons 1 and 2 of the Reimagine Marketing Podcast are available on your favorite podcast platforms. Subscribe today for show notes, to hear previous episodes and to catch Season 3 content as it drops early next year. Don't forget to join us when we return with more personalities, paradigms, and practices on the future of marketing and CX. Thank you for listening!Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.    Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our hosts:  Steven Hofmans is a customer experience advisor on a mission to make every citizen a happy customer. Steven believes today's customer experience needs to be personalized, zero effort, frictionless, proactive and about the customer. He helps marketing, sales and service departments to explore how they can revolutionize their marketing processes in order to reach that customer experience of the future. Using inspiring presentations and practical examples, he wants to show what proactive customer experience could look like.  Wilson Raj is the Global Director of Customer Intelligenceat SAS, responsible for the marketing of SAS' AI-powered marketing solutions. He has been a marketing leader at Fortune Global 500® companies such as Microsoft, Medtronic and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Wilson is often featured in keynotes and in major media publications such as Adweek, CMSWire, CRM Magazine, Forbes, InformationWeek, MarketingProfs, ZDNet, and more.  Justin Theng for the last 20 years has helped grow the revenue of hundreds of organisations ranging from large household brand names to small businesses and startups. As a multi-award winning marketer, speaker and author, Justin's belief is that customer analytics empowers customer delight. His brand experience extends across Spotify, Volkswagen, Coca-Cola, Telstra, ABC, Yahoo and McDonalds. Via his agency and coaching business prior to joining SAS, many of Justin's clients have gone on to huge success. These include business owners, CMO's and CX leaders. Justin manages to remove the confusion and hype around AI and marketing with his easy to implement frameworks for attracting, converting, and delighting.  A transcript of this episode can be found here.

Digital transformation is a fixed, yet fluid reality in our post-pandemic world. Brands are shifting to a digital-first economy where prospects and customers expect genuinely tailored experiences. More than ever, digital-first marketers today are taking on more responsibility for digital transformation, driving business performance and expanding their strategic leadership in their businesses.In this episode of Reimagine Marketing, Wilson Raj welcomes Christine Moorman, T. Austin Finch, Sr. Professor of Business Administration at The Fuqua School of Business, Duke University where she specializes in marketing. They discuss the findings from the latest CMO Survey – the longest running non-commercial survey for and about the field of marketing – regarding how marketers can leverage their deep knowledge of the customer to help steer their companies during these complex times.This podcast covers:   How the marketing function is transforming – in the context of disruptions and as a result of digital transformation.  Changing paradigms and expectations related to marketing investments and marketing metrics and performance.  The importance of connecting marketing growth opportunities back to the company's position and strategy.  The future of marketing leadership.  Here are some of the resources we mentioned during the episode:  Experience 2030 Pulse Report: The Acceleration of Digital Engagement, Personalization and Trust  Experience 2030 Resources: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030.  Learn more about The CMO Survey  From Harvard Business Review: Making the Business Case for your Marketing Budget by Christine Moorman and Jennifer Veenstra  Connect with Wilson: LinkedIn | Twitter  Connect with Christine: LinkedIn | Twitter   Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.   Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS' analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.   Christine Moorman is the T. Austin Finch, Sr. Professor of Business Administration at The Fuqua School of Business, Duke University where she specializes in marketing. Professor Moorman is the author of the book, Strategy from the Outside In: Profiting from Customer Value with George S. Day (which was awarded the 2011 Berry Book prize for the best book in the field of marketing) and Strategic Market Management with David A. Aaker. Professor Moorman is the founder and managing director of The CMO Survey where she collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. Founded in 2008, it is the longest running non-commercial survey for and about the field of marketing.  A transcript of this episode can be found here.

“Data is the foundation of every CX-powered experience. Every company will be competing for data supremacy.” – R “Ray” Wang Extreme consolidation and accelerated digital transformation are changing the global business landscape. To win, businesses must embrace agility and analytics, and use automation to address customer needs. In this episode of Reimagine Marketing, Wilson Raj welcomes R “Ray” Wang, founder, chairman and principal analyst of Silicon Valley based Constellation Research, to discuss the importance of adopting a CX strategy that speeds decisions, reduces risk, and enables real-time customer engagements – to stay relevant, valued and in demand. This podcast covers:  Why today's top companies are focused on analytics, automation and AI.  The importance of decision velocity when seeking competitive advantage.  Data supremacy and how analytics serve as an accelerant for differentiated CX.  Principles for harmonizing human-powered and AI-powered capabilities.  What's next for businesses seeking to go from status quo to market leader.  Here are some of the resources we mentioned during the episode:  Experience 2030 Pulse Report: The Acceleration of Digital Engagement, Personalization and Trust  Experience 2030 Resources: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030.  Learn more about Ray's latest book: Everybody Wants to Rule the World: Surviving and Thriving in a World of Digital Giants  Connect with Wilson: LinkedIn | Twitter  Connect with Ray: LinkedIn | Twitter  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. Subscribe to the Reimagine Marketing podcast so you never miss a future episode. Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more. If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS' analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.   R “Ray” Wang is the founder, chairman and principal analyst of Silicon Valley based Constellation Research Inc. He co-hosts DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode, and he authors a business strategy and technology blog that has received millions of page views per month. Wang also serves as a non-resident senior fellow at The Atlantic Council's GeoTech Center. Wang is well quoted and frequently interviewed in media outlets such as the Wall Street Journal, Fox Business News, CNBC, Yahoo Finance, Cheddar, CGTN America, Bloomberg, Tech Crunch, ZDNet, Forbes, and Fortune. He is one of the top technology analysts in the world.  A transcript of this episode can be found here.

Today, Modern Marketing must harness the full capabilities of the business to provide the best customer experience. Delivering on this promise requires a whole new way of operating. Marketing departments need to be rewired for speed, collaboration, and customer focus. It's less about changing what marketing does and more about transforming how the work is done.  In this episode of Reimagine Marketing, Wilson Raj welcomes guest Scott Brinker, VP Platform Ecosystem at Hubspot; Editor at ChiefMartec.com and Program Chair of MarTech. Wilson and Scott discuss various martech stack considerations and the importance of operations in bridging the gap between high-level marketing vision and strategy and on-the-ground marketing and CX delivery.  This podcast covers:  Marketing technology and operations as key drivers of the modern marketing organization.  The ongoing debate about best of breed vs. integrated martech stacks, and a new way to think about platforms – as vehicles for aggregation.  The new rules of marketing technology operations, and where low-code/no-code capabilities fit in martech implementation.  The future of the martech conversation – what's next for marketers?  Here are some of the resources we mentioned during the episode:  Experience 2030: sas.com/experience2030  Should you Build or Buy Martech? Yes. https://chiefmartec.com/2021/07/build-buy-martech/  Aggregation Theory Applied to Martech Stacks: https://chiefmartec.com/2021/05/aggregation-theory-applied-martech-stacks-2/  New rules of Marketing Technology and Operations: https://chiefmartec.com/2018/10/new-rules-marketing-technology-operations/  Connect with Wilson: LinkedIn | Twitter  Connect with Scott: Twitter  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.   Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is the Global Director of Customer Intelligence at SAS, responsible for the marketing of SAS' AI-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Medtronic, and Philips, and advised C-level executives on digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj is often featured in keynotes and in major media publications such as Adweek, CMSWire, CRM Magazine, Forbes, InformationWeek, MarketingProfs, ZDNet, and more. He's the co-host of the Reimagine Marketing podcast. He also serves on the Digital Marketing Advisory Council for George Washington University School of Business.   Scott Brinker writes a personal blog about marketing technology called Chief Marketing Technologist and is the creator of the Martech Supergraphic. Often cited in marketing presentations, marketing conferences and social media circles, Brinker began the MarTech industry conference in 2014 in Boston and now runs them twice a year. CMSWire journalist Dom Nicastro is credited with first calling Brinker the “Godfather of Martech.” Brinker graduated from Columbia University with a BS in computer science and went on to get an MBA from MIT and a master's degree in computer science from Harvard University.  A transcript of this episode can be found here. 

Marketing technology or martech has suddenly become both more important and more problematic. Marketers must consider how to tame the profusion of technology and harness it to work more effectively – both for the customer and the brand.  In this episode of Reimagine Marketing, Wilson Raj welcomes guest Scott Brinker, VP Platform Ecosystem at HubSpot; Editor AT CHIEFMARTEC.COM and Program Chair of MarTech. Wilson and Scott discuss the impacts of disruptions (COVID-19, economic uncertainty, digital transformation, etc.) and changing consumer behaviors on both martech and customer experience (CX). They look to answer key questions about how consumer engagements and brand relationships may be shifting or evolving in this new environment. This podcast covers:  The origin story of the Marketing Technology Landscape (Martech 5000) and the similarities and differences over the last 10 years.  The relationship/connection between digital transformation, customer experience and marketing, and how the relationship between these three aspects impacts the view of marketing ROI, performance, and measurement for the marketer.  Gaps in marketing leadership according to a recent CMO Council survey, and the impact on those gaps considering the acceleration and focus on tech (AI, AR, VR, IR) in marketing.  The future of marketing in the year 2030 and beyond.   Here are some of the resources we mentioned during the episode:  Martech 2030: https://chiefmartec.com/2020/10/martech-2030-augmented-marketer-marketing-technology/  Experience 2030: sas.com/experience2030  Are CMOs falling behind with martech? The C-Suite thinks so, and they may be right (chiefmartec.com article)  Connect with Wilson: LinkedIn | Twitter  Connect with Scott: Twitter  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.   Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is the Global Director of Customer Intelligence at SAS, responsible for the marketing of SAS' AI-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Medtronic, and Philips, and advised C-level executives on digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj is often featured in keynotes and in major media publications such as Adweek, CMSWire, CRM Magazine, Forbes, InformationWeek, MarketingProfs, ZDNet, and more. He's the co-host of the Reimagine Marketing podcast. He also serves on the Digital Marketing Advisory Council for George Washington University School of Business.  Scott Brinker writes a personal blog about marketing technology called Chief Marketing Technologist and is the creator of the Martech Supergraphic. Often cited in marketing presentations, marketing conferences and social media circles, Brinker began the MarTech industry conference in 2014 in Boston and now runs them twice a year. CMSWire journalist Dom Nicastro is credited with first calling Brinker the “Godfather of Martech.” Brinker graduated from Columbia University with a BS in computer science and went on to get an MBA from MIT and a master's degree in computer science from Harvard University. 

From virtual try-on features to AI-enabled skin care analysis, the pandemic and ensuing disruption have accelerated innovative and immersive technologies. And with a further emphasis on health and wellness, beauty brands have had to evolve from a one-dimensional category to something more holistic and inclusive.  In this episode of Reimagine Marketing, Wilson Raj welcomes guest Kelly Mahoney, Vice President of Customer Marketing at Ulta Beauty. Wilson and Kelly discuss the impacts of disruptions (COVID-19, economic uncertainty, etc.) and digital transformation on consumer behaviors and CX trends in the beauty industry. They aim to answer key questions about how consumer engagements and brand relationships may be shifting or evolving in this new environment.  This podcast covers:  How beauty brands and retailers are rethinking marketing efforts – moving from more transaction-oriented to more value-oriented models.  Changes in consumer behaviors as in-person engagement has been forced into a digital, or physically distant, delivery model.  How to develop new processes and implement new technologies to adapt quickly to a changing market.  Considerations for accelerating not just recovery, but resiliency in the beauty industry.  Here are some of the resources we mentioned during the episode:  Experience 2030 Pulse Report: The Acceleration of Digital Engagement, Personalization and Trust  Experience 2030 Resources: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030.  Digital Innovation with Ulta Beauty: https://www.ulta.com/innovation/experiences.html   Women in Analytics: Making a Difference (panel features Kelly Mahoney)  Connect with Wilson: LinkedIn | Twitter  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.   Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is the Global Director of Customer Intelligence at SAS, responsible for the marketing of SAS' AI-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Medtronic, and Philips, and advised C-level executives on digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj is often featured in keynotes and in major media publications such as Adweek, CMSWire, CRM Magazine, Forbes, InformationWeek, MarketingProfs, ZDNet, and more. He's the co-host of the Reimagine Marketing podcast. He also serves on the Digital Marketing Advisory Council for George Washington University School of Business.  Kelly Mahoney has a proven executive leadership track record and more than 15 years' experience driving revenue growth through loyalty, payment and technology-led marketing solutions. Kelly is the Vice President of Customer Marketing at Ulta Beauty, responsible for the Ultamate Rewards Loyalty program, member lifecycle communications and enterprise-wide personalization strategies as well as the CRM solutions. She plays a critical role in delivering value added programs to our members, enabling associates to deliver a superior member experience, and increasing top-line growth to the enterprise. Prior to this role, she held the position as Director of Strategy at Ulta Beauty, responsible for the strategic plan for retail process optimization by focusing on the development and execution of omni-channel solutions, mobile payment, associate training & communications. 

Él es un rebelde de la vida que después de hacer una carrera maratónica de más de cuarenta años en la publicidad y de haber sido Vicepresidente Creativo de agencias como JMC Young & Rubicam, Lyntas, McCann Erickson y JWT, montó su propia agencia y que hoy es director creativo de Volkswagen en Mcgarrybowen México. Un creativo que se ha reinventado permanentemente adaptándose desde la época dorada de la publicidad hasta este momento de comunicación transmedia. Un sabio que con un estilo riguroso, siempre nos enseñó a los que crecimos con él, no solo el valor de una buena idea sino también la importancia de la disciplina. Pero sobre todo, un tipo con un corazón grande como una casa.Esa noche hablamos entre muchas otras cosas de su hermano Chochó, que resultó ser mi tío elegido favorito de la vida. Hablamos también de una gran pasión que compartimos que es el surf y de los inicios de este deporte en nuestro país.También pasamos por un personaje que en alguna alguna época fue el CEO de McCann Erickson Venezuela que tenía una filosofía bastante… particular, que es totalmente opuesta a lo que creo que debería ser una agencia con magia. Y como papá luchón soltero que un día decidió criar a su hija me contó sobre esa época en la que logró combinar el trabajo y las labores domésticas.Visítanos en https://www.elmartinez.net y suscríbete en Spotify, Apple Podcasts o donde escuches siempre tus podcasts. Síguenos en FB o IG @ElMartinezPodcast See acast.com/privacy for privacy and opt-out information.

Pat Weaver, you have not heard of him (maybe his daughter).  But if you are a small business and have ever run an ad on TV or Radio you have him to thank.  Pat created a new business model that changed everything.  He did this by looking outside his industry and learning from others.  And this ain't science fiction.  That a clue by the way. David Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is... Well it's us, but we're highlighting ads we've written and produced for our clients. So, here's one of those. [Armadura Ad] David Young: Steven, you wanted to tell the story of Pat Weaver today. Tell me about Pat Weaver. Stephen: Well, we're going to take a little departure because Pat Weaver's not a business and Pat Weaver was not an entrepreneur, but the interesting thing is, sometimes people come along, even inside corporate environments, where they change entire industries and build new business models. And there's something to be learned about those insights. So, Pat Weaver worked at one of the big advertising agencies. He worked at Y&R, Young & Rubicam. And in 1949, he headed over to NBC. So you got to remember, in 1949, that was the very, very, very early days of television. David Young: Yeah. Stephen: Yeah. Like, really early days of television, and how television used to operate back in those days was they actually used the model that radio ran on, which is even the model that radio doesn't even use anymore. But they looked at themselves [inaudible 00:02:22] said, "Well, we're a broadcast media, so we're like radio, so we're going to operate like radio," and how that happened was, the advertising agencies would actually create a show. Stephen: So the agencies created a show, went out and found a sponsor for the show, so you create the show, and then you would go out to Ivory Soap. Then you [inaudible 00:02:42] , "This is a great show for Ivory Soap," and Ivory Soap would say, "Great, we're going to sponsor it." Then you would go to the television station, or the radio station, and go, "Here's money to broadcast the show. Here's when we want the show broadcast." Stephen: So the television station was, "Great. We just make money for broadcasting this," and this is how the whole thing worked. It became a hot mess in a lot of ways, because the most popular shows weren't airing in primetime. What aired in primetime is who had the biggest bag of cash. David Young: Right. Stephen: Right? Biggest bag of cash ends up going on. And then the other problem with it is only big advertisers could afford to do this. All the little guys were all shut out of radio. We're all shut out of television, because you had to be able to sponsor the creation of a show. David Young: And they're blocking out entire blocks of time. Stephen: Blocking out entire blocks [inaudible 00:03:35]. David Young: Right? There's not two or three spot breaks in a half-hour show, all of a sudden it's the Ivory Soap hour or half-hour. And that's it. Stephen: And that's the reason why I picked that one, is that's why they call them soap operas. David Young: Right! Stephen: These shows were created and were all sponsored by soap companies. So that's why they're referred to as soap operas. But the thing that's crazy about it is, you think about... There's no recording, no PVRs, no VCRs, none of that stuff. And the most popular show might be being shown at one o'clock in the afternoon, because the sponsor for that show doesn't have a lot of bucks. David Young: So what did Pat Weaver do? Stephen: So what Pat Weaver did is something we often talk about doi...

Tim Copacia is Executive Vice President of Strategic Development at J.D. Power UnityWorks. He is a former agency CEO and automotive pioneer in digital marketing, CRM, customer experience management, and data driven video experiences. He has held executive level roles at BBDO, Wunderman/Young & Rubicam, Campbell Ewald, and Ross Roy/InterOne Marketing Group. He has led multi-million-dollar omni-channel marketing programs across all marketing tiers for several major OEMs. He will shed some light on how he has been so successful throughout his career.

The Reimagine Marketing podcast explores how marketing organizations are re-inventing themselves in the age of the digital consumer. This episode features two of our global co-hosts, Wilson Raj and Steven Hofmans, as they review Season One episodes and guests, explore some of the hot topics facing marketers today and share some of the potential topics we'll unpack during Season Two.  This podcast covers:  Recaps of   Episode 2: Butcher Shop as Math House – Connecting with Tomorrow's Digital Consumer, Today  Episode 8: Ethical AI Meets Privacy – Avoid the Paparazzi Effect  Episode 9: Digitizing Southern Hospitality  Potential topics we'll cover in Season Two, including:  Fan experience  Marketing planning in the digital age  The evolution of CX and how to make it more participatory.  AI-powered marketing – the balance of artificial intelligence and human intelligence.  We're excited to share that you'll now find us on our own dedicated channel – so go search for Reimagine Marketing on your favorite podcast platforms. Subscribe today for show notes, to hear previous episodes and to catch Season 2 content as it drops later this summer. Don't forget to join us when we return with more personalities, paradigms and practices on the future of marketing and CX. Thank you for listening!  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.  Subscribe to the Reimagine Marketing podcast so you never miss a future episode.  Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more.  If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is the Global Director of Customer Intelligence at SAS, responsible for the marketing of SAS' AI-powered marketing solutions. He has been a marketing leader at Fortune Global 500® companies such as Microsoft, Medtronic and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Wilson is often featured in keynotes and in major media publications such as Adweek, CMSWire, CRM Magazine, Forbes, InformationWeek, MarketingProfs, ZDNet, and more.  Steven Hofmans is a customer experience advisor on a mission to make every citizen a happy customer. Steven believes today's customer experience needs to be personalized, zero effort, frictionless, proactive and about the customer. He helps marketing, sales and service departments to explore how they can revolutionize their marketing processes in order to reach that customer experience of the future. Using inspiring presentations and practical examples, he wants to show what proactive customer experience could look like. 

“The modern (today's) definition of Southern Hospitality is combining the ease and comfort of a digital interaction with the trust that your individual experience is unique and important.” – Clark Twiddy  In a “socially distant” market, the hotel industry is among the hardest hit. Like many industries, hospitality will see both substantial and subtle shifts in the post-pandemic era. In this episode of Reimagine Marketing, Wilson Raj welcomes Clark Twiddy, President of Twiddy & Company to examine a set of recovery scenarios for hotels. On the consumer side, Wilson and Clark explore what guests say will make them feel safe when traveling, including contactless check-ins and check-outs, and an added emphasis on trust. Because “luxury is not a price point, it's an experience.”  This podcast covers:  How hospitality and travel brands are rethinking marketing efforts, moving from transaction-oriented to value-oriented.   The importance of being fast and digitally relevant while building common trust to reinforce engagements and relationships.  How to develop new processes and implement new technologies to adapt quickly to a changing market  The significance of creating a culture that promotes agility, innovation and collaboration.  Considerations for accelerating not just recovery, but resiliency, in the hospitality industry.  Here are some of the resources we mentioned during the episode:  Experience 2030 Pulse Report: The Acceleration of Digital Engagement, Personalization and Trust  Experience 2030 Resources: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030.  Old-fashioned hospitality starts with cutting edge-analytics: Learn how SAS Analytics helps Twiddy & Company orchestrate the ideal vacation  Connect with Wilson: LinkedIn | Twitter  Connect with Clark: LinkedIn | Twitter | Twiddy & Company  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.  Subscribe to the Reimagine Marketing podcast so you never miss a future episode.  Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.  If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.  About our guests:  Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS' analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.   Clark Twiddy is president of Twiddy & Company Realtors, a hospitality and property management firm along North Carolina's Outer Banks. With more than 40 years as a second-generation family business, Twiddy & Company balances personal experience for customers with an aggressive commitment to data-based innovation. As a small business, Twiddy & Company has been an early deployer of advanced technology in the vacation rental space nationally. 

Dany Khosrovani tells the truth—truth in branding, marketing, and advertising. Founder in 2017 of The DKG Perspective, a consultancy for CEOs who are at crossroads, she previously spent decades at leading agencies including J. Walter Thompson, Bates Worldwide and Young & Rubicam, and her clients were top-tier companies. Oxford-trained, she shares a fresh and candid assessment of the need for a moral framework for museums, leadership challenges in the face of mounting public criticism of questionable business practices, shortcomings in addressing racial injustice, and the current wave of stated corporate concerns about issues like voter suppression. We touch on the “brands” of the UK and the US, and advice for museum directors and for corporate leaders, peppered with insights won over a brilliant career.

Julie Breckenfelder, a certified professional coach, predominately spends her days nurturing the next generation of leadership. Her work goes much beyond the normal goal of executive presence and confidence. Both new and seasoned leaders find that her coaching style invokes an unexpected level of self-awareness, perspective, and mindfulness that impacts both work and life. She is kind, yet bold - an approach she attributes to her 14+ years as a Business-to-Business marketer in both the corporate and agency settings. Reach out and connect with Julie if you are (or know) an emerging leader eager to flourish in work and life with intention and impact.You can reach Julie at:Julie@jbcoaching.comhttps://www.jbcoaching.com***Christine O'Neill is a Certified Professional Coach (CPC) whose is on a mission is to unleash human potential. While reaching outward success in her 18+ years of corporate leadership, Christine reached a point where it was vital for her to create a life of greater meaning, joy and freedom. She now helps leaders and entrepreneurs create their own impact in a meaningful and authentic way, WHILE ALSO enjoying a full life experience.Specializing in career transition, leadership performance, and stressed-out entrepreneurs, her services include transformative 1:1 and group coaching as well as corporate coaching and facilitation.You can reach Christine at:  ChristineOneillCoaching.comfacebook.com/christine.oneill.184linkedin.com/in/christineoneill***Dahlia Hanin has over 25 years of integrated communications management experience, spanning marketing strategy and execution, advertising and event activation for both B2B and B2C environments. She currently hold a dual role as a Managing Director for KUZMA& Creative Agency and an ICF certified Leadership and Development Coach. Dahlia loves helping individuals who seek more fulfillment and success within their current role… and beyond.Previously, Hanin held account management roles with Fusion92, Leo Burnett, Arc Worldwide, Frankel and Young & Rubicam, where she worked with clients such as AT&T, Diet Coke, Intel, Fifth Third Bank, Fiserv, IGUS, Raymond James, Oral-B, Scope, Tropicana and Equal Sweetener. Dahlia also spent five years working on the client side in financial services — but much prefers agency life.You can reach Dahlia at: https://www.coachdahlia.com*********************************************************************If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you can reach her:https://www.terrybmcdougall.comhttps://www.linkedin.com/in/terrybmcdougallTerry@Terrybmcdougall.comHer book Winning the Game of Work: Career Happiness and Success on Your Own Terms is available at Amazon. 

Tim Maloney came with significant marketing experience from Saatchi & Saatchi and Young & Rubicam into the bike industry over 30 years ago. Growing up in New Jersey, his curiosity for the european cycling scene motivated him to learn fresh and Italian. He started the Diamond Back Racing Team, working for Diamond Back as international sales & marketing director in the 90-ties, when fax machines were top notch. He continued his pass, working for Specialized, Alpinestars, Nothwave, Nike Cycling, Colnago and Pinarello, before pioneering online cycling journalism as one of the founders of cyclingnews.com. Since 2008 he is consulting Canyon Bicycles. _____________ SHOWNOTES _____________ • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

In this episode of Reimagine Marketing, Wilson Raj and Daniel Newman discuss one of the key goals of our Experience 2030 global research – to identify the buzzwords we're all hearing and to identify what's real and what's not, what's practical and what's hype. Wilson and Daniel demystify themes such as AI, the customer journey, real-time analytics and the supposed death of the CMO. Learn about the actionable steps featured in the Experience 2030 playbook and hear several customer examples.  In prior episodes, Wilson and Daniel focused on key themes of the global Experience 2030 study: smart and immersive technologies, loyalty in the digital age the evolving nature of trust. This episode highlights some key actions brands can take NOW to prepare for customer experiences in the future.  Here are some of the resources we mentioned during the episode:  Experience 2030 Resources: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030.  Discover more resources from Futurum Research: https://futurumresearch.com/   Connect with Daniel: LinkedIn | Twitter   Connect with Wilson: LinkedIn | Twitter  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.  Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS' analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.   Daniel Newman is the Principal Analyst and founding partner of Futurum Research and the CEO of Broadsuite Media Group. Newman works with the world's largest technology brands exploring digital transformation and how it is influencing the enterprise. From big data to IoT to cloud computing, Newman makes the connections between business, people and tech that companies need in order to benefit most from their technology projects. 

Julie Breckenfelder, a certified professional coach, predominately spends her days nurturing the next generation of leadership. Her work goes much beyond the normal goal of executive presence and confidence. Both new and seasoned leaders find that her coaching style invokes an unexpected level of self-awareness, perspective, and mindfulness that impacts both work and life. She is kind, yet bold - an approach she attributes to her 14+ years as a Business-to-Business marketer in both the corporate and agency settings. Reach out and connect with Julie if you are (or know) an emerging leader eager to flourish in work and life with intention and impact. You can reach Julie at: Julie@jbcoaching.comhttps://www.jbcoaching.com***Christine O'Neill is a Certified Professional Coach (CPC) whose is on a mission is to unleash human potential. While reaching outward success in her 18+ years of corporate leadership, Christine reached a point where it was vital for her to create a life of greater meaning, joy and freedom. She now helps leaders and entrepreneurs create their own impact in a meaningful and authentic way, WHILE ALSO enjoying a full life experience.Specializing in career transition, leadership performance, and stressed-out entrepreneurs, her services include transformative 1:1 and group coaching as well as corporate coaching and facilitation.You can reach Christine at:  ChristineOneillCoaching.comfacebook.com/christine.oneill.184linkedin.com/in/christineoneill***Dahlia Hanin has over 25 years of integrated communications management experience, spanning marketing strategy and execution, advertising and event activation for both B2B and B2C environments. She currently hold a dual role as a Managing Director for KUZMA& Creative Agency and an ICF certified Leadership and Development Coach. Dahlia loves helping individuals who seek more fulfillment and success within their current role… and beyond.Previously, Hanin held account management roles with Fusion92, Leo Burnett, Arc Worldwide, Frankel and Young & Rubicam, where she worked with clients such as AT&T, Diet Coke, Intel, Fifth Third Bank, Fiserv, IGUS, Raymond James, Oral-B, Scope, Tropicana and Equal Sweetener. Dahlia also spent five years working on the client side in financial services — but much prefers agency life.You can reach Dahlia at: https://www.coachdahlia.com*********************************************************************If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you can reach her:https://www.terrybmcdougall.comhttps://www.linkedin.com/in/terrybmcdougallTerry@Terrybmcdougall.comHer book Winning the Game of Work: Career Happiness and Success on Your Own Terms is available at Amazon. 

There's no doubt that the brands that can create personalized engagements with smart and immersive technologies will also boost both loyalty and profitability. But there's a catch. Customers have some serious concerns about how their data is being used, stored and shared.  This episode of Reimagine Marketing focuses on the exchange of value between brands and consumers, and what companies can do from a data and marketing perspective to engender trust from their customers. Wilson Raj and Daniel Newman discuss how brands can offer the perfect blend of trust and technology.  Join us for the next episode of Reimagine Marketing as Wilson and Daniel highlight some key actions brands can take NOW to prepare for customer experiences in the future.  Here are some of the resources we mentioned during the episode:  Experience 2030 Resources: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030.  Discover more resources from Futurum Research: https://futurumresearch.com/   Connect with Daniel: LinkedIn | Twitter   Connect with Wilson: LinkedIn | Twitter  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.  Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS' analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.   Daniel Newman is the Principal Analyst and founding partner of Futurum Research and the CEO of Broadsuite Media Group. Newman works with the world's largest technology brands exploring digital transformation and how it is influencing the enterprise. From big data to IoT to cloud computing, Newman makes the connections between business, people and tech that companies need in order to benefit most from their technology projects. 

It's not about loyalty programs, it's about a loyalty mindset – a loyalty program has to be but one arrow in your quiver.   In this episode of the Reimagine Marketing podcast, Wilson Raj and Daniel Newman discuss how loyalty begins before a customer becomes – or even considers becoming – a customer. Wilson and Daniel showcase the Orlando Magic as an example of implied loyalty (recognition, engagement, transaction loyalty), and share examples of brands who use these loyalty types to infuse loyalty throughout the customer journey.  Join us for our next Reimagine Marketing episode where we'll address the issue of digital trust and how brands can offer the perfect blend of trust and technology.   Here are some of the resources we mentioned during the episode:   Experience 2030 Resources: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030.  Discover more resources from Futurum Research: https://futurumresearch.com/   Connect with Daniel: LinkedIn | Twitter   Connect with Wilson: LinkedIn | Twitter  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.  Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS' analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.   Daniel Newman is the Principal Analyst and founding partner of Futurum Research and the CEO of Broadsuite Media Group. Newman works with the world's largest technology brands exploring digital transformation and how it is influencing the enterprise. From big data to IoT to cloud computing, Newman makes the connections between business, people and tech that companies need in order to benefit most from their technology projects. 

Isaac and Patrick sat down with David Sable, former Global CEO of Young & Rubicam and current Special Advisor to WPP, to discuss media buying, agency growth, how advertising has changed over the years and human-to-human selling ... because that's what it all comes down to. *This recording originally aired on New York Festival's "Creativity From the Other Side" series: you can check out the series here

BGBS 056: Tamer Kattan | Comedian | Listening Is the Cost of Being Heard Tamer Kattan is an internationally touring stand-up comedian who performed for U.N. Troops in Afghanistan, for protestors at the American University in Cairo (during the Egyptian revolution) and for the really dangerous crowds at The Edinburgh Fringe in Scotland. He's won many comedy accolades over the years, has TV & radio credits on the BBC, SkyTV, Fox, HULU, Netflix, Amazon, and truTV, and was even featured on Seth Rogen's Hilarity for charity event with Todd Glass and Hannibal Bures. Tamer is currently the co-host of Nice2MarryU on Youtube and you'll learn in this episode that before it all, he began his career in advertising and worked with past guest Shawn Parr from Bulldog Drummond as a brand strategist. Tamer is an Egyptian-born American with a Muslim dad and a Jewish mom. Always bearing many identities, Tamer has considered himself a “hyphenate” and finds solace in being neither part this nor part that, but a complete thing in the middle—although it wasn't always that way. Growing up in Southern California, Tamer needed to address how people treated him for being different, and comedy was his tool to do so. He finds the connection between comedy and branding is human nature, which can only be tapped through aggressive listening and captivating storytelling. That same humanity and emotional intelligence are what motivated Tamer to write his resume on a foam butt, pop it in a donut box, and rocket launch his advertising career until he found his way back to his roots in comedy. Above all, Tamer teaches us the power of making other's feel heard, which bears the question, how will you listen more aggressively today? Quotes [10:59] I'm not American. I'm not Egyptian. I'm this thing in the middle, and being an Egyptian American is very much another thing. It's a thing into its own. I'm not half of this or half of that, I'm a complete thing, and it happens to consist of two halves. [14:51] It's not like I wanted to be funny, it was just a thing that happened. Inevitably it ended up becoming a tool against bullies, but I didn't realize it until this kid came up to me—it was a bully that bullied me every day—and finally, one day, I had enough and I started making fun of him because he had pretty big ears. Apparently, he was sensitive because he said, “Hey, if you stop making fun of me, I'll stop beating you up.” And that's why I went, “Oh, wow. Comedy is powerful. It can be powerful.” [49:36] I think being a good listener makes you a better storyteller. And I love being able to listen aggressively until I hear things and see things that other people don't see. Like in my comedy, the thing that brings me the most joy is not when people laugh, it's when people say “Oh my god, that's so true.” That's my favorite. [54:07] I think that's what it means to be a human being. We're parts of multiple tribes and multiple groups. And I think if you break the ridiculous stereotypes, people become people again. Resources LinkedIn: Tamer Kattan Instagram: @tamerkat Twitter: Tamer Kattan Youtube: Tamer Kattan – Nice2MarryU Website: tamerkattan.com Podcast Transcript Tamer Kattan 0:02 I wrote a resume through a typical template. And I looked at it I'm like, This is absurd. I just have skate shop and surf shop experience. Why am I even setting this to an ad agency? So I said, Well, if I can't show my creativity through the experience that I've had, maybe I can shoot show it, and how I express that experience. So because it was around Halloween, I went into this Halloween shop and they had those foam butts that you could tie around your waist and make it look like you have a naked butt. And I wrote my resume across the butt cheeks. And I wrote Cal Poly senior willing to work as a software internship. And then I went to a donut store and bought a pink box for $1 it was such a ripoff. And then I put it in the box and I mailed it to Shai a day. And three days later, they called me and asked me and I heard that the HR lady kept the butt on her wall for like a year. Marc Gutman 1:00 Podcasting from Boulder, Colorado, this is the Baby Got Backstory Podcast, where we dive into the story behind the story of today's most inspiring storytellers, creators and entrepreneurs. I like big backstories and I cannot lie. I am your host, Marc Gutman, Marc Gutman, and on today's episode of Baby got backstory on how an Egyptian American immigrant climbed to the top of the advertising agency world only to quit 40 become a successful stand up comedian. Today we are talking with Tamer Kattan. Before we get into my conversation with Tamer, If you like and enjoy the show, please take a minute or two to rate and review us over at Apple podcasts or Spotify and apple and Spotify use these ratings as part of the algorithm that determines ratings on their charts. Better yet, please recommend the show to at least one friend you think will like it, and maybe one enemy will like it too. And cross the aisle in a bipartisan effort to bring all podcast listeners together via the Baby Got Back story podcast. Today's guest is Tamer Kattan. Tamer is an internationally touring stand up comedian, who performed for UN troops in Afghanistan for protesters at the American University in Cairo during the Egyptian revolution. And for the really dangerous crowds at the Edinburgh Fringe in Scotland, where he received three four star reviews from international press. He was most recently featured on Seth Rogan's hilarity for charity event with pod glass and Hannibal Burress won the World Series of comedy, comedy knockout on true TV, best of fest at big pine Comedy Festival, and three weeks later won the Portland Comedy Festival. He is the co host of Nice 2 Marry You YouTube, and has TV and radio credits on the BBC and sky TV in the UK as well as in the US on Fox, Hulu, Netflix, Amazon, and Tru TV. He's also worked as a strategist at some of the world's biggest and best advertising agencies in Los Angeles, Chicago, and New York. And what you're going to hear today is there's probably not a whole lot that Tamer really can't do or isn't good at. And I was connected to Tamer via a previous guest on the show, Shawn Parr of Bulldog Drummond, and no disrespect to Shawn, but I wasn't clear on why he thought I should talk with Tamer. Well, Shawn's a smart guy, and Tamer, Well, I'm going to save that for today's show. What I will say is I'm crushing hard on Tamer. He's smart. He's worked at the coolest agencies on the biggest brands in the world. He left it all behind to pursue what really made him happy. Stand up comedy. Tamer drops all sorts of insight and wisdom in this episode, and I hope you enjoy it as much as I do. Oh, it makes sure to listen for the your dog is sticky story. I loved it. I'm excited to introduce you to Tamer Kattan. And this is his story. I am here with Tamer Kattan. Tamer actually happens to be in Spain and I'm in Colorado and even though we've been doing this for decades, at this point talking over the internet, I'm still amazed that this works in real time and that we can do this it's like still blows my mind, but that's true. Tambor, welcome. Welcome to the Baby Got Backstory Podcast. It's, it's great to have you. Tamer Kattan 4:45 Thanks for having me, Marc. It's nice to be chatting with you. It's nice to see an American face. Marc Gutman 4:51 Sometimes, right. It's been a tough week here in America, so maybe, maybe not so much. But at tamp. Tamer is an internationally touring stand up comedian. He's perfect. For him at the UN, with before troops in Afghanistan, for protesters at the American University in Cairo during the Egyptian revolution, we'd love to hear about that. And that's not how we know each other. You know, I'm a big fan of comedy. I love comedy, but I was actually introduced to Tamer through a, another brand professional. Shawn Parr over at Bulldog Drummond. And interesting enough, Tamer got his start as a brand strategist. And so, Tamed, I'd love to get into that a little bit. But like, more than that, I want to know, you know, when you were young was little Tamer, were you like, was it like almost like the two you know, the two little angel devil on the shoulder was like one of brand strategists and one a stand up comedian or like, would you want to be when you were a kid? Like, like, like, did you do you think you'd end up here? Tamer Kattan 5:53 Oh, man. Bipolar would be easy. I mean, I've been I've been divided for a long time. And I have a Muslim dad, a Jewish mom. So like, the whole I like, I've always just been a mixed up kid, I had people telling me I wasn't a real American, I wasn't really Egyptian. I wasn't a real Jew, I wasn't a real Muslim. So like, I've always kind of been a hyphenate as a type. As a person. I've always been comfortable being a hyphenate. And for me, quite honestly, like when I look at, I've always tried to sort of anticipate the direction of things. And I think even when I first got into advertising, I didn't get into it, because I loved commercials. I got into it, because I love storytelling. And I see the big umbrella is storytelling, and I see brand strategy and, and comedy, both fitting under that larger umbrella. So for me, it wasn't that different. You know, it's like being a wrestler that becomes a UFC fighter. It sounds like two different things, but they're kind of related. Marc Gutman 6:48 Well, absolutely. And I agree but I think you articulated very well that, that storytelling is a broad umbrella. I think a lot of people run around talking about being storytellers. But you still have to have that specific discipline, whether it be advertising, whether you're telling stories through comedy, whether you're telling, you know, different channels. And so I know myself, I made that mistake early in my career, I was run around telling everyone I was a storyteller because I was but then it becomes really hard to find work because no one knows where you fit. But where did you grow up? Like what was what was childhood like? For you mentioned that you had this bifurcated family? And you never really fit what we're we're where'd you grow up? And what was that like? Like what your parents do and stuff like that? Tamer Kattan 7:34 Um, well, we were in Egypt when I was a kid. And my dad left first and he came to America, he went to Southern California, Santa Monica. Although initially, it was easier to get a visa in colder weather states back then. So he originally got a visa for Utah. And, and then we were in Egypt. And you know, we're talking about technology right now, how blown away we are, about how great it is to be able to speak across the world. And when my dad first immigrated to the States, I had these very vivid picture of my mom tracing my hand on a piece of paper to show my dad how fast I was growing. Like it was, it was wild. And it was also a strange thing, because at a very early age, it was kind of the reverse of an animal priming on something you know, like when it when a cat gets adopted by a Labrador. It was like I got unglued from my dad for almost a year and a half where he was in the States. And my mom and I were in Cairo. So I was I was born in Cairo. And when I was around six, my dad left the states. And at eight years old, we reconnected in Los Angeles. So I grew up for the most part in Southern California. And the first place we live was a very Mexican neighborhood in East LA, which was the best place an immigrant could start in America, because they were very accepting. And they said, Hey, you look like one of us. You got pyramids, we got pyramids, youre in. They accepted me. And then from there, you know, it's really strange being an immigrant, sometimes you get to experience society in a different way. Because you you start at maybe a lower socio economic class than you're used to in your home country. And then you kind of move pretty quickly, vertically up sometimes, maybe, maybe do more jumps than you would have if you're a native born person. So we had a pretty interesting view of America at a pretty early age. Marc Gutman 9:27 Yeah. And was it all positive? Or was it tough? I mean, one thing I can share with you is, you know, I grew up in Detroit, and I have a Jewish father and a Christian mother and, and I had a lot of those same challenges that I never really felt like I fit and I never felt like I was really accepted by the Jewish side of the family or the other side. And, you know, you know, I was always kind of using like shape shifting a little bit and code shifting code switching as I say to my advantage, but there's also a lot of disadvantages. I remember being like I'm not Jewish and like hiding, you know, like From fights and stuff like that, and but that, you know, that didn't matter to the to the the kids that wanted to brand me with that label. I mean, was it hard for you like being irreverent and also just trying to figure out what your identity was? I mean, I think it's cool now to be like, yeah, I'm like, that was split. That was awesome. But at the time was a hard. Tamer Kattan 10:20 Oh, definitely. I mean, it was I had so many times I remember uttering the phrase, I just want to be normal, which is like, as an adult, that's the last thing I want to be. But as a kid, I just kept feeling like I'm, I'm abnormal, you know, even even the word they give immigrants is alien. So I always felt like I was kind of floating in space, you know, but just like, you know, emotions are just like physical pain, sometimes, like it hurt. I think I was. So I took so much emotional abuse, that I finally built a callus, which I welcomed with open arms. And once that callus was there, then I learned to embrace the fact that Yeah, I'm not American, I'm not Egyptian, I'm this thing in the middle. And being an Egyptian American is very much another thing, it's a thing into its own. I'm not half of this, or half of that I'm a complete thing. And it happens to consist of two halves. But it took it took a lot of a lot of crappy things heard a lot of racism a lot of, and not just from Americans, from other Egyptians, from Jewish people from from everybody. So it was a it was a wild experience. Marc Gutman 11:28 Yeah, I mean, I remember as a kid coming home crying because I just I wanted to have a communion Catholic communion. Because that's what all the kids, the kids are, do. And I was like, why can't I have? Besides, I was like, thinking a lot of money. That's cool. But like, really more than that, like, I was like, they're all doing it. And I want to be like, just those normal kids. And so I can totally relate where you're coming from. Did you like was there a big Egyptian community in Southern California? Were there I mean, I, I spent a lot of time, you know, I lived in Santa Monica for a while and things like that. And I just don't, I don't ever remember it. So like, and I could just be because it's just, you know, something I'm not looking for. But was there? Was there a big Egyptian community when you were there? Tamer Kattan 12:10 I think there is. But it's funny, you know, a lot of these communities start to form, especially these immigrant communities start to form and they're usually based on spirituality or religion. And so there's definitely an Egyptian community, but it's kind of forked. And on one side, there's the Muslim Egyptians all kind of have the mosque as sort of the home base of their social life. And then you've got the Coptic Christian Egyptians. And for us, we didn't fit into either. So even though I was aware of an Egyptian community, I was very much an outsider to it. Marc Gutman 12:44 And so what was life like for you as a kid in terms of school, like were you into? Did you know from an early age that you were going to be a storyteller of sorts? Tamer Kattan 12:56 You know, it's funny that you say that, because it's not it wasn't conscious at all. I, you know, I spend a lot of time alone. And, you know, back in the 80s, it was really cool. You know, I was a latchkey kid, I was one of those kids, you know, that had the house key tied, you know, the string around my neck, and my parents both had to work two jobs. So there were times where I'd wake up in the morning, and to an empty house. And I'd come home from school to an empty house. So I had a lot of time just to think. And I think that's that was the foundation of becoming a storyteller was just having a lot of time to yourself and to thinking. I really got into Dungeons and Dragons at a really early age. So my, my, my vocabulary of weapons, and monsters and mythology grew. And when we started writing, for this creative writing class that I had in elementary school, the teacher called my parents at home and said, Hey, I need you to come in, we have to talk about Tamer and about the stories that he's writing. And they came in, they say, and he said, Look, I love these stories, but they're a little bit violent. And I'm, I'm either gonna see his name on the front of a paper at the end of a movie, and I wanted to make sure that it's the ladder. And but he didn't know about Dungeons and Dragons, and that's why I knew so much about weapons is because that's silly game. Marc Gutman 14:11 You knew everything and nothing about weapons, right? Yeah, exactly. Exactly. about what you do from Dungeons and Dragons. But were you a funny kid. At that time? Are you? Are you leaning into humor? And you know, and I've talked to a lot of people and who either have tough childhoods, they don't feel like they fit they've been maybe sometimes bullied. And humor is typically the defense mechanism. It's what they use to Yeah, you know, keep people on their heels or just survive a bit. I mean, it was that it was that something for you? Or was it something different? Tamer Kattan 14:41 Yeah, in a very big way. And again, it's just so bizarre because because I am kind of a control freak, I think at times, and there was no design. It's not like I wanted to be funny. I desire to be fun. It was just a thing that happened. It was just something where they said oh, you're just like your grandfather and Inevitably it ended up becoming a tool against bullies. And but I didn't realize it until this one day when this kid came up to me. And he said, it was a bully that bullied me every day. And finally, one day, I had enough and I started making fun of him because he had pretty big ears. And, and apparently, he was sensitive because he said, Hey, if you stop making fun of me, I'll stop beating you up. And that's why I went, Oh, wow. comedy is powerful. It can be powerful. Marc Gutman 15:25 words have power. And so yeah, I mean, were you doing stand up routines in high school? Like, were you at the talent show? And are we getting into this early? Tamer Kattan 15:34 No, not at all, we had this really interesting thing. There's a, there's actually Detroit made this famous and Eminems movie Eight Mile, battle rapping came from a thing called playing the dozens, and playing the dozens just you just make fun of each other, back and forth. And it came from slavery, when they used to sell slaves one at a time unless there was something wrong with them. And then they would sell them as a dozen in a cage. And those dozen slaves would make fun of each other. And that's where all those jokes like your mama jokes came from. And like, it was really harsh, almost like, you know, even if we look at roast battles like that, that environment was the foundation for that. So in the neighborhood I lived in, we had Hello cat, there's my cat in the background. We had, we played the dozens. So it was a pretty poor school. And we had a 10 minute break before lunch called nutrition, where the government would give you milk and trail mix. And I was always just people would jump on me during those sessions and start just making fun of me and sort of attack me with words. And you know, just like with any other type of battling, the more you get beat up, the better you get on the offensive. So I just naturally became pretty good with words. Marc Gutman 16:49 And were you a good student? Tamer Kattan 16:50 I was Yeah, it was funny. There was some cultural things I had to I had to stop doing like I was in the habit of raising my hand to answer a question then standing up to answer it. And that usually ended with me getting beat up at recess. Marc Gutman 17:06 You learn quickly not to do that. And then So, I mean, what did your parents hoped for you? I mean, they're working their butts off. They're doing two jobs. They're immigrants. I mean, I have to imagine, it's a bit of that American dream that they're hoping for a better life. They're hoping for something great for you. And what was that? Tamer Kattan 17:25 Well, for it's really interesting, because my dad, because he was the one who felt like he was absorbing most of the risk. And the one who probably out of all of us, he's probably the one that felt like he was, you know, walking a wire without a net, because we were in America without a family without friends. And I think he felt like you always had to have a job. And that job was what protected you from homelessness or, like a terrible life. So he didn't care what I liked. He just wanted me to do what was safe. So in his mind, the ultimate job was doctor, lawyer, engineer that that was the three but I didn't want to do any of those things. I I ended up going to university for kinesiology for it, I didn't even know what I was going to do with it. I was like a strength and conditioning coach or something like that. But I basically took those classes just so my dad thought that I was doing pre med, but I wasn't. And it was my my junior year where I, I interned as a strength and conditioning coach, and I'm like, Oh my god, I'm not gonna wear these polyester shorts for the rest of my life. And a friend of mine said, Hey, you know, I'm a marketing major. And this ad agency is coming to Cal Poly, and they're going to show their commercial real. And I heard that it's really great. These are the guys that invented the Energizer Bunny. And so I'm like, Oh, that sounds cool. So I went with him. I watched the reel, and there was so many funny commercials. And you know, and she kept talking about the woman, Nancy Ali, I still remember her name. so crazy. Nancy Ali said that comedy was most disruptive form of storytelling, because you didn't need to know anything. You could watch a stranger fall down. And it's funny. But if you're trying to do a drama in 15 seconds, good luck. So I watched that reel. And I was impressed by it. And I thought to myself, Oh, wow, here's where to get paid for being funny. And I went up to her and I spoke to her and I said, you know, my major is not marketing she was doesn't matter. I recommend you buy this book called inventing desire. And it was a book where a journalist actually lived in the offices of Shai a day, at the time was just one office, but it's an amazing office. And I literally borrowed four more dollars, so I could buy the book that night. And I read it in one night and fell in love with the idea of working in an ad agency. Marc Gutman 19:39 What about that book spoke to you? Tamer Kattan 19:42 The honesty. I was I always thought that, you know, when you work in a corporate environment that you couldn't be yourself anymore. I felt like it was constrained. And in the book, she was sort of showing the type of conversations people had and they were cussing. And I think as a kid, I was like, Oh, well These adults are cussing. And it was just real and they were passionate. And they were creating something. They're creating stories. And so I got really excited. And I remember I did the craziest thing, it was around Halloween. And I heard that they got something like 400 resumes a day for internships, and I wrote a resume through a typical template. And I looked at it, I'm like, This is absurd. I just have skate shop and surf shop experience. Why am I even setting this to an ad agency? So I said, Well, if I can't show my creativity through the experience that I've had, maybe I can shoot show it, and how I expressed that experience. So because it was around Halloween, I went into this Halloween shop and they had those foam butts that you could tie around your waist to make it look like you have a naked butt. And I wrote my resume across the butt cheeks. And I wrote Cal Poly Sr. willing to work as asof for internship. And then I went to a donut store and bought a pink box for $1. It was such a ripoff. And then I put it in the box and I mailed it to Shai a day. And three days later, they called me and asked me and I heard that the HR lady kept the butt on her wall for like a year. Marc Gutman 21:10 Did you end up getting the internship? Tamer Kattan 21:12 Yeah, I got the job. Yeah, Marc Gutman 21:13 That's amazing. Tamer Kattan 21:14 And it turned into a job too. Marc Gutman 21:16 Oh, that's amazing. And so how long did you work for Shai day, what was forget that let's back up a second, like, so you're a young kid, you're like, I'm gonna go to the preeminent advertising firm in the world, you you impress them, you do a great job. And that's one of the things I do love about advertising, marketing, branding, it's like talent speaks, you know, and so you you got their attention and that and so like, I was the first day like, Tamer Kattan 21:42 It was funny, and to underpin your point, the people who worked, and they told me, Listen, we don't have an opening and creative, but we have an opening and broadcast. And the people there liked my resume so much, because everything else, they seemed like they were bored of the other resumes they were getting. So they they primed me to interview with Richard O'Neill, who is the executive producer on like, the George Orwell spot, 1984. And I guess, he said, I refuse to accept an intern here who's not in film school. And so they basically told me, you're gonna lie, you're gonna say that you're in film school. And I remember like, being like, Oh, my God, I can't lie. I was a kid. And I'm like, Can I lie to this man, but they told me you're gonna lie. And if you have to go to film school aid, and we'll send you to film classes at night, but we want you here, you want to be here. This is the this is the last gatekeeper. And we're going to tell you what you need to do to get the job. And yeah, it was pretty wild. Marc Gutman 22:40 And so you walked in, and I mean, what was it? Like? I mean, was it cuz I remember when I was in California, passing the building in Venice, and it had the big, kind of like, binoculars, binoculars, right? Yeah, giant binoculars out fry. It just seemed like, I never went in and it just seemed like the place where really cool things happened. You know, we're really cool things were created. And I had this like Mystique in order to me. I wasn't even in the advertising business. I was in the film business. I was like, that looks really really cool. Yeah, like, what was it? Like, when you got in there? I mean, like, like, a certain, Tamer Kattan 23:15 You know, that song? Eye of the tiger from the 80s? Yeah, it was like walking into that song. Like, everything, I just my heart rate just started going up. You know, we went in, I remember my first little tour. And as you know, they they welcomed interns, just like real employees. And we got like, a tour of the place. And they gave us a coffee mug that said, innovate or die, you know. And then they had like, and then added another, that was the coffee mug and a T shirt said who wants to be an effing ad agency. And just the logo was like a skull and crossbones. And it was, you know, all about disruptive thinking and breaking conventions. And it was, it was just sexy, you know, a really sexy thinking and really sexy ideas. And they had punching bags in the office that have management heads, on screen printed on the punching bags. See? And I'm like, this place is so cool. It was it was like nothing I'd seen before. And I felt like I was home. Marc Gutman 24:13 Yeah, and rock and roll culture. But yeah, so the culture is cool. And you're looking around, but like, what about the work? Like, what was going on? Like, what did you get to work on? And what were some of your first experiences? I mean, Tamer Kattan 24:25 I was greatly intimidated when I started. And you know, the work Initially, I was just a broadcast assistant. Actually, I was an intern at first. And what was happening is it was really interesting when you're an intern at a place like that, because there's so many interns and, and so many of them go in and out that a lot of times people don't spend a lot of time getting to know you. So I did very menial tasks in the beginning but I went out of my way to show that I wanted more than that. So you know, I would do all the typical things like get coffee, pick up food, photocopies back when that was the thing to do. Do But then I'd go up to the the guy who was the video editor at the time it was on an avid system, you know? And I'd say, Hey, can I go to lunch with you? And can I buy a piece of pizza because it's all I could afford, you know, and, and ask you about editing? And I think that they were, it's so funny because it's such a simple thing. And I remember as a kid looking at this grown man, and going, Oh, he, it brought him joy, that I took a real interest in what he was really passionate about. And I remember feeling off balance a little bit, that I was this young guy that kind of touched this older person, it was sort of a role reversal. In my mind, I thought, so I think I didn't have the sexiest job, but because I kept because I stayed passionate the whole time, because I didn't let the menial labor, get me down. And I ended up getting hired after the internship was over. And then, you know, I immediately was working on Nissan Gatorade, you know, zema at the time, really big stuff, like really big, high profile accounts. And even though I was, you know, the tiniest, the tiniest part of the totem pole, it still felt great to see my fingerprint, you know, on on these things. Marc Gutman 26:15 Yeah. And it's, you know, even talking about the avid editing machines, I remember those, they were like, it was like the dawn of like, nonlinear editing. And it was such a big deal. And they were like, yeah, you know, $100,000 or $60,000 for a machine. And I just remember, you know, you had a bay of them. And I just remember thinking, like, who could ever only the craziest people could ever edit on a computer, you know, like, how, yeah, how does that happen? And then in the process of transferring the film, the digital was something that was my first job, actually, I would drive the film to the processing studio. And so I knew a lot about it, but it was just crazy. And so but I also, you know, I had a similar experience. And then I was a young person living in Santa Monica and living in California. And it was tough. You know, it was expensive. It was competitive. Like, how did you fare like, I mean, you loved it, and you're working on these accounts, but like, how are you getting by? Because I'm guessing they're not paying yet? Tamer Kattan 27:11 Yeah, I mean, I think it was 18,000. That was my first salary. And then they gave me like an American Express corporate card. I don't think I understood how to use that card. So I would use it not realizing, oh, shit, I gotta pay this immediately. You know, I wasn't very smart. You know, I was I lived on electric Avenue in Venice, when Venice was still I mean, Venice. To this day, there's a coffee shop that has kind of the unofficial slogan of Venice Beach, which is where art meets crime. And, and that's what Venice was like, I lived on electric Avenue. And there was, you know, there's a lot of crime, you hear gunshots at night, I live not too far from Shai day, but it was scary at night. And, you know, it was my first time living on my own. And I struggled for sure to, you know, figure out how to pay bills and how to be organized. But I love going to work. And so if there was one part of me that was acting like an adult, it was the part that went to work. Marc Gutman 28:09 Yeah, it's so interesting to see Venice today and how it how it's changed. I mean, my first my first apartment was on Navy street in Venice, right on the border. And I was so excited cuz I had this like, I'm not kidding. You like a two inch sliver view to the ocean. You know, being a kid for Michigan. I was like, I'm on the ocean or whatever. But I mean, it was Yeah, awful place. And it was super tiny. Like a studio I shared with somebody, but I was like, No, you'd be in Venice. And once the sun went down, I'd be I'd be scared. So I get it. And it's tough. And so you're you're working to shut it down. I mean, is this, you think this is it your future? This is all you're gonna do for the rest of your life? What's where do you go from here? Tamer Kattan 28:48 No, you know, it's funny. I I'd never worked like that before. So and I didn't really pace myself. I felt like Shia Day was a marathon and I sprinted as fast as I could. And I'd say about a year and a half in, I'd had enough. And I kind of, I heard a friend of mine, started an outrigger canoe school in Hawaii. And I was like, boy, Does that sound good. And he invited me to work with him. And I remember the day I quit, there was a woman named Elaine Hinton, who is the vice president of broadcast I'm not sure she's still there. And she was an amazing woman. And she basically looked at me and said, Are you crazy? What are you doing? And I said, I'm going to Hawaii. She goes, you're leaving shy, dare to go to Hawaii to paddle canoes. And I go, you know, I gained weight. I was sitting in these cold editing rooms. It just, and I wasn't I didn't know how to pace myself. You know, so I burned out. And I left I went to Hawaii, and she tried her best to, to put some wisdom in me. But it was it was the right thing for me at the time. I ended up working at Shai de two more times in the in the future. So I always went back. I still I just spoke to rob Schwartz the other day, who's the chief creative officer at Shai day in New York. Well, Ashley is the first creative that became a CEO of Shai day. And, you know, we still talk, you know, and he, I retweeted a post and he said something like, once a pirate, always a pirate, you know, and it felt great, you know, because shy it was more than an agency for me, it became a part of my identity, you know, as did Bulldog Drummond when I worked with Shawn, you know, he was definitely another sticker that I had in my suitcase, a big one. Marc Gutman 30:30 Yeah. And so you're in Hawaii, you anything major come of this. canoe school, outrigger canoe school. Tamer Kattan 30:38 The biggest thing was boredom. Oh, my God. It was so I didn't realize what Island living was like until I remember going shopping and seeing this cool shirt, you know, and I'm like, oh the shirts great. And I was excited about wearing it to a nightclub and meeting a girl. And I went into the nightclub under like six other guys with the same shirt. And I'm like, I'm getting out of here. This is Marc Gutman 30:59 Not a lot of choice on the island, right? Tamer Kattan 31:03 I lasted about six months in Hawaii. Marc Gutman 31:05 That's awesome. You came back to California? Tamer Kattan 31:08 Came back to California. I ended up I did a little bit of a left turn where I worked in the fashion industry for a little bit my family. On on the Jewish center garmentos, talk about a cliche, right? And so I ended up working for this big fashion trade show called Magic was the men's apparel guild in California. And I learned a lot about the fashion industry. But I always still identified as an ad person as someone who understood brand. And always thought, Oh, that's going to hurt the brand. You can't do that. You know, whenever we talked about sales versus sales goals versus communication goals, I'd always be the person who's trying to do my best to protect the brand. So even when I was at these other industries, I still felt a pull back towards working at the brand level. Marc Gutman 31:52 Is that when you got back, went back to ChiatDay? Tamer Kattan 31:54 Yeah, I ended up going back to back to ChiatDay years later. I worked at Deutsche at Chiat, young and Rubicam. So I kind of did a little tour. I even worked at Leo Burnett in Chicago and also in Dubai. Marc Gutman 32:07 I mean, is there any a list agency you didn't work at? Tamer Kattan 32:11 Yes, Saatchi and Saatchi is the one I haven't worked at. Marc Gutman 32:15 Love marks is that there is that their book? Love marks. Tamer Kattan 32:19 Yeah, I love it's funny too, because I love that book. And I remember reading that book and going, Oh, I really want to work at Saatchi. But you know that the timing wasn't right. And I always had, you know, other things popping up. So I No, I've never worked at Saatchi. Yeah. Marc Gutman 32:32 Yeah, there's still time. There's still time. But like, at what point did you become what you would consider a brand strategist? Tamer Kattan 32:41 I think, you know, it's funny because I got the label of brand strategist when I first started working with Shawn. And it was because there was two ways into brand strategy, I thought at an early age, which was, I always knew I wanted to get into brand strategy, but I was I was pretty young at the time. And I noticed that a lot of them either had British accents, or Ivy League educations. And so I said, Alright, I don't have experience as a strategist. So this is me going back to the type of thinking I had when I gave them the foam butt right, where I said, I have to start thinking about what they want, what's gonna disrupt their thinking, What's going to be different. And so when I was approaching Shawn, I said, I don't want to approach the client approach him and say, Hey, I can be a strategy for the clients you have now. I'd rather say, Okay, I'm not a strategist, yet. I don't have experience as a strategist. But what I do have is a tremendous amount of experience and action sports. And so even though I'm not a strategist, I have the type of instincts and understanding of the culture that drives these categories that you're I don't care how British the strategist is. I don't care if he went to Harvard. He doesn't know more about skateboards and surfboards and the community than I do. And that's the way that I positioned myself. And Shawn ended up hiring me to pitch Airwalk. And at the time, Airwalk was pretty big business. And I remember when we wrote one that pitch, there was an article that came out and they referred to us as you know, David and Goliath, the little agency that beat all the big agencies. Marc Gutman 34:13 Was it boulder ball Bulldog drummond at the time? Yeah. So I have two very good friends who both appeared on this podcast who were principals in the marketing at Airwalk. On the snow side, one guy by the name of Steve Nilsen, who goes by Stix. I don't know if he ever ran Tamer Kattan 34:29 Oh, yeah, I remember Stix. Oh, my god! Marc Gutman 34:32 you know, he was on the podcast now. He actually works. He's doing marketing with liquid death, the water company. I don't know if Tamer Kattan 34:39 it's fun. I just saw them on LinkedIn the other day and I was I was checking out the brand. That's as soon as you said Stix, it clicked Marc Gutman 34:45 And Mike Artz and it literally he was right before this call texting me about Linda Nilander and who you may have worked with as well and airwalk who was a marketing principal, but anyways, That's crazy. That's crazy. So, Tamer Kattan 35:02 Yeah, Marc Gutman 35:02 you went you got airwalk and I think weren't they doing a lot of work out here in Colorado? Weren't they like they were, Tamer Kattan 35:08 We were in evergreen almost every week. And at one point I was living in, in Denver. Okay. And commuting to was evergreen or? Yeah, I think was evergreen. Marc Gutman 35:18 Yeah. Genesee right like, I think it was, it was technically Genesee wood right next to evergreen. But yeah, we're the office was. Yeah, that's, uh, that's crazy. And so. So that's how you got got on Shawn's radar? Tamer Kattan 35:33 Yeah, kind of and I knew, you know, I, I started reading a lot of books I At first I thought, Oh, the way to be a strategy is to to get mentored at an agency. And it was, it was tough to find a mentorship strategy side. So I ended up just reading tons of books lovemarks was was one of them. Me, the pirate inside, there are a lot of books that really kind of steered my thinking. And ø Marc Gutman 36:40 And any other books that influenced your thinking at that time that you remember, Tamer Kattan 36:45 oh, yeah, there was a book on archetypes that just, I remember just blew my mind open. I think it was the outlaw, cowboy and outlaw or something like that. And it was about, you know, the 13 different archetypes and storytelling. And yeah, it was it was a lot of those things. And what I ended up doing as well, as you know, I noticed agencies of the time, it was really popular to put case studies on their websites. And even when they filled up filled out case studies for effectiveness awards. And as you know, a lot of people ignore these, but what a great education to read, how different agencies deconstruct their pitches and how they found their insight. And what the insight was that they found whether it was quantitatively or qualitatively. So I just started digging into entries for competitions from different ad agencies and digging into case studies of different ad agency websites. I've always been a big fan of sort of macgyvering knowledge, you know, and figuring out smart ways of gaining information quickly. Marc Gutman 37:49 This episode brought to you by Wildstory. Wait, isn't that your company? It is. And without the generous support of Wildstory, this show would not be possible. If a brand isn't a logo, or a tagline, or even your product or a brand is a person's gut feeling about a product service or company. It's what people say about you, when you're not in the room. Wildstory helps progressive founders and savvy marketers build purpose driven brands that connect their business goals with the customers they want to serve. So that both the business and the customer needs are met. And this results in crazy, happy, loyal customers that purchase again and again. And this is great for business. That sounds like something you and your team might want to learn more about. Reach out @ www.wildstory.com. And we'd be happy to tell you more. Now back to our show. And then So at what point, you know, you mentioned that you were bestowed the title and I have a very similar I remember, like, my very first jobs, I was a story editor and you know, to studio, it's a really big job. But when you're a production company, it means a lot of different things. And I was way over my head, you know, I was doing, you know, script analysis, but also picking up dry cleaning as well. And, you know, at what point did you actually feel like you were a brand strategist, you know, versus having that title, Tamer Kattan 39:18 I think, I mean, there was one moment where I felt like I wasn't trying to prove I was a strategist but I actually brought something that was different. I brought I felt like I was a very good strategist. And it was a moment when we were I was moderating a focus group. Actually, no, I take that back. Somebody else was moderating. I was behind the glass. And sometimes I think a lot of agency people at times will get bored. It's it is it's tedious work to watch someone else moderate a focus group. And it was for Mitsubishi at the time, I think. And we're watching all these SUV people that were intending to buy an SUV Within six months, or within a year, and you know, there's a typical discussion guide, which is so full of questions that it actually doesn't create a discussion. It's just question answer. And there's a moment during focus groups where moderators come into the room and ask the people behind the glass, do you have any more questions you want to ask? And when the moderator came back, I kept watching the people, because I was interested. And when I was watching them, I noticed people showing each other pictures, and they were pictures of their dogs. So I said to the moderator, Hey, can you ask how many of them are dog owners? And he looked at me and said, What? And I'm like, I'm just curious, the number of people that buy SUVs, I'm curious if they're dog owners, so he went in and asked me was something like seven out of 10. And we were like, Whoa, that's a pretty big percentage. The next group was only five. But then the next two groups were like eight and nine out of 10. So then we did it. It was like a survey monkey thing where we quantified it and said, Well, we have something there's something really interesting about there's definitely a correlation between people who buy SUVs and people who are dog owners. So we approached Mitsubishi and said, Hey, you know, you've got competition with all your competition when they create packages for the various SUVs, they've got technology packages, they've got luxury packages, they've got all these different sort of pack, but nobody has a dog package. And and there were these Japanese business guys are pretty intimidating to pitch to. And they started clapping. And it just, it made me it just tickled me man, I was just in one of them gave us this Hunter S. Thompson quote, he said, I don't believe the truth is ever told between the hours of nine and five is what people connect between nine and five was certain things in common. But the things after five o'clock are stickier. So and your dog is very sticky. And it's more sticky than these other things. And I was like when you had the guy on the brand side, convincing his own team of the inside. I was like, Okay, I'm proud of myself. I get myself pat on the back on that one. Marc Gutman 41:59 That's so awesome. That's great. And so, during this time, it sounds like your career is going pretty great. And you're you're making a way for yourself. Are you practicing comedy at all? Or is that something that's yet to come up? Tamer Kattan 42:13 No, actually, you know, it's funny, it's, uh, it went a little. It was a little dark period. For me to be honest. Like, you know, Robin Williams used to always say, cocaine is God's way of telling you, you're making too much money. And I was like a single guy making a lot of money. And I just started partying a lot and going out with friends. And I kind of slipped after I reached a point where I'm like, yeah, I'm proud of myself. I'm a great strategist. And then I just became the worst strategist for about three years. And I, all of a sudden, I think the worst thing, the worst label they've ever given strategist is the smartest guy in the room. I think it's detrimental to have people think that that's what they have to live up to. And I didn't ask as many questions because I got a little bit of a little arrogant, and I stopped being happy with advertising I wasn't is as excited anymore. And then my dad passed away. And when my dad passed away, I had this really weird moment where I realized everything that I was doing was to try to make my dad proud of me. And it was the first time where I said, Well, what makes you happy. And I'd never really done that. And I sort of had this big cleansing period where I stopped drinking, I started, I learned how to learn Transcendental Meditation. I just kind of grabbed the steering wheel back. And, and I was, you know, I was shocked that, you know, 3940 years old, I'd never really known what makes me happy. What was the driver for me? And so I ended up saying, hey, I've always wanted to do comedy. And, but I was afraid to do it, to be honest, because comedy for me was an identity. You know, and I really didn't have that I was always not fully Egyptian, not fully American, not fully Jewish, not fully Arab. But I was funny, and everyone agreed I was funny. So I was afraid to try to be a comedian. Because what if they told me Oh, you know what, we are also not funny. And then I would have just been floating in space. So I didn't know what I was going to do. But I had a friend of mine who ended up marrying Dick Van Dyke. Believe it or not, she's a girl. She was my girlfriend in high school, and then fell in love with Dick vandyke. And now they're married couple, and there's, they're amazing together. But her brother and I were both the funny guys in high school. And she bumped into me at a supermarket and said, Hey, john is doing stand up. Do you want to go see him? And I'm like, Oh, my God, are you kidding me? And I remember getting really excited at the thought of someone so close to me performing stand up comedy. And not only was he good at the show, he blew every other comic away. And at that point, I thought to myself, well, if john is that much better than everyone else, and john and i were the funny guy In high school, if I could just be a little bit if I could be even close to as good as he is, I, you know, this will be fun. And I didn't think it was gonna turn into anything else. I thought it was just going to take one class and get on stage once and have it be a bucket list thing that then professional comedians started approaching me and saying, Hey, you got something. And I did the Edinburgh Fringe in Scotland. And I won Best New International act under two years and had a manager assigned me and I came back to the states and quit my job and advertising and sold my house and sold my car and moved to England and lived in a box for four years doing stand up. Marc Gutman 45:38 And how, like, how was that? Was that great? Tamer Kattan 45:40 Or was it it was the best. I went from driving a fancy car living in a house in the Hollywood Hills with a view of the Hollywood sign to literally living in an apartment with no windows, right. It was owned by the comedy club. When we showered It was me and another comedian that live there. Whenever we showered, we had to open a skylight so that the house wouldn't turn into a sauna. Like it was terrible. And we live behind a chicken shop with a really high fence. So people thought behind the fence was a dumpster. So every night I'd come home, there'd be a bag of chicken bones at my doorstep. So I mean, I went from top of the world to bottom of the world in terms of residents, but I was the happiest I've ever been. Marc Gutman 46:19 What? You know, it's so crazy. Like, how did you have an find the courage to make that decision? I mean, you said you're like 3940 years old things are going good. I mean, it's got to be scary to enter into. I mean, I can't believe there was one and I've done stand up. I can't believe there's one stand up comedian that said, Hey, kid, this is easy. This is an easy life, right? This is both easy business and an easy life. I know. It's hard. Like, like, Where did you find that strength to pursue that dream? Tamer Kattan 46:49 You know, this is gonna sound so silly. But it you know how I said, when I was a kid, I didn't even know what made me funny. Just something that kind of happened. I think I've always just been drawn to that I think we're all supposed to do something. And I didn't want to give up looking for it, you know, and I felt like advertising was very, very close to it. And I still I still love advertising, I still actively read about ads and case studies, I think it's brilliant. Like, it's literally To me, it's our version of carving hieroglyphics on a pyramid. It's the digital version of doing that. And I think it's a privilege to work with some brands for sure. But for me, I think I was at a point where I didn't have much to lose, I was single, I didn't think I was going to get married I I was, you know, I wasn't happy. At my advertising job. I was in a situation that was tough for everyone, it was a digital ad agency that wanted to go full service, which is everybody in advertising knows is one of the toughest Growing Pains culturally, for an agency to go from just digital to, to full service. Even if it's digitally lead, it was really hard for them to embrace strategy. So it was a hard job there. Especially as you know, you get the title of change agent change agent. And you think it's nice, but people don't like change. And so I had a tough time going into an office where I felt like a lot of people didn't like me, and then going onstage at night. And I had people coming up to me and hugging me and saying, Hey, you know, your joke about child abuse, my dad beat me too. And then I get a hug from a guy that looked like he was in Sons of Anarchy. And I'm like, Hey, this is really spiritually spiritually fulfilling. And so it was a pretty easy decision at the end. Marc Gutman 48:33 So what's funny about brand strategy and advertising. Tamer Kattan 48:38 It's you It's it's the human nature. You know, like, I feel like I said this to one of my friends. And he always asked me about religion. I go, No, we don't know why we're here. It's like we're on level one of an escape room. And instead of working together to figure out how to get to level two, we all just started fighting in the escape room. So I like figuring things out. I like I, I love using my emotional intelligence, especially because I feel like that's something that us men have an it's an underdeveloped thing in us. You know, like, I think women have always been told to, to grab on to intuition. And men have been told that we don't have that. And women grow up with these impossible physical standards. And then men are told things like, boys don't cry. So we have impossible emotional standards. And I think I saw how much that hurt me when I was younger, to not talk about problems to not, it feels. I like being an observer. I think being a good listener makes you a better storyteller. And I love being able to listen so aggressively, to listen aggressively. Until I hear things and see things that other people don't see. Like I in my comedy. The thing that brings me the most joy is not when people laugh. It's when people say oh my god, that's so true. That's my favorite. Marc Gutman 49:58 So speaking of that, do you have Or can you recall a joke and you don't have to do line for line? Maybe it's the kind of the premise that you just love and you think is so insightful, but others don't. Tamer Kattan 50:11 Oh, yeah, I had a, you know what, I love the joke that kind of changes people's minds a little bit and gives them perspective. And so I said, I was in Little Rock, Arkansas, and I'm an Arabic comedian, you know, and Little Rock, Arkansas while Trump was running. And some somebody yelled out, he's Arab. That name is Arab. And I go, Oh, yeah, but you don't be afraid of me. I should be afraid of you. All, because cowboy hats for me are like turbans for you. I'm old, and this room is full of a bunch of cowboy hats. And I go, and let's be honest, he ha is just white people for Allah Akbar. And then they all started laughing. And once I said that, they all started laughing man. And it was it was really nice. And it was it showed the power of comedy, you know? And as a boy, its hooks got me after that. Marc Gutman 51:05 I mean, do you do you face that a lot? Do you face a lot of racism and a lot of people heckling you while you're on stage, because you're ever. Tamer Kattan 51:15 I mean, I'm pretty lucky. I have a pretty high number of laughs per minute. I'm a pretty punchy comic. And I think sometimes that helps you manage hecklers. And too, you know, I was a comic in New York for a long time. And people are pretty vocal in New York. So I'm pretty good at managing hecklers. But the number of people that come up to me after the show, when Trump was running, I got three death threats. And that was shocking. That's the first time that's ever happened. So it was it was scary. It was a little bit scary. When that happened. I didn't, I didn't expect it. But then there were. It also taught me a lot about human beings. You know, like, I thought I really understood America because I worked at these ad agencies in New York and Chicago and Miami and LA. And I'm like, Oh, I know America. And I didn't, until I became a comedian and started going to Little Rock, and and you know, Wichita, Kansas, and, and then I started doing America. But it's, I also realized, I remember going on stage one night and getting booed really badly, because I was introduced as an Arab comedian. And then I thought to myself, you know, and the owner of the club said, Listen, I'm really sorry, we have good people here. We have bad people here. But sometimes we get bad people. And I understand if you don't, if you want to leave early, and I'll pay you for tonight, and I'll I'll feel the other night. And I, he goes, I'll let you think about it. And I said, Okay, and I went home, and I said, No, I'm not, I'm not gonna quit, because that's not right. And I said, I don't like the way I was introduced. So let me manage this. Right. And I remember my grandfather used to say this thing that I had above my desk at my ad agency, which was listening is the cost of being heard. And so I needed to show them that I would, that I listened I needed to show them. And if they think that I'm on their side, then I'm going to be different than the Arab that they perceived. So I told the guy don't say I'm an Arab, just introduced me as a guy from LA. So he did. And when I went up on stage, I said, Hey, this is my first time in Oklahoma, Oklahoma City. I'm on site. This is a really beautiful place. It's really pretty here. And I didn't know because people in LA talk a lot of crap about you guys. Did you guys know that? And they're like, yup, yup. And they started agreeing with me. And I'm like, That's crazy. How could they talk? And this guy said to me, You, if you're gonna go to Oklahoma, you better watch out. They're really racist over there. And I'm like, you mean, they're gonna judge me without even knowing me? And he goes, Yeah, I'm like, wow, you ever been to Oklahoma? And he goes, No. And I'm like, What an asshole. And the whole audience laughed, and they all clap their hands. And at that point, they owed me. I stood up for them when they were the minority. I was in the big city, defending a small town from big city people. So then when I became an Arab in front of them, they started managing themselves. When somebody tried to heckle me, it was another person at a table next to him to say, Hey, man, shut up, let him finish. It was great. And I think I think that's what it means to be a human being. We're parts of multiple tribes and multiple groups. And I think if you if you break the ridiculous stereotypes, people become people again. Marc Gutman 54:17 Now what an amazing example of how to connect with someone that is different from you that might have different beliefs might even be against you upon first first impression and how to bridge that. That's just, I love that story. , Tamer Kattan 54:32 Oh thank you. Marc Gutman 54:33 Yeah, it's it's really great. Thank you for sharing that. I'm a little speechless, which doesn't happen often. timer, where can people learn more about you and your comedy, we're might be able to see you. Tamer Kattan 54:44 Well, until COVID. Right. But you know, I do a lot of zoom shows. Now. My Websites a great place, which is TamerKattan.com. And then I also have a YouTube series with my wife that we do every week. It's sort of a marriage. social experiment. We got married on the day we met. And, and so we do that that comes out every Wednesday. And that's a great place to follow. Follow us on Instagram to Marc Gutman 55:11 really quickly let's talk about that. Like, can you tell that story quickly about like getting married the day you met. That's, that's, that's awesome. Tamer Kattan 55:17 For sure. I mean, when I was a kid, I, I've always loved traveling. But when I didn't have money, I would use the internet to travel, like with videos and pictures and things like that. And so when quarantines started, I really miss traveling. So I found out that Bumble, the dating app had this feature called passport, where you could be in another city. And so I was in Spain. And I didn't think anything of it because it was you know, so far away, but I met this amazing Swedish woman. And we had so much in common, I was blown away and almost frustrated too, because I was like, God, we have all this stuff in common. And she lives 1000s of miles away. And what happened was, because she was so far away, we were almost like playing a game of chicken with honesty, and just being really brutally honest with each other about our flaws. Like even my profile was like, oh, I've been single this long, because I'm selfish. I used to have a drinking problem. I miss on that I basically did the opposite of what everybody else did in their profile. And then she sent me an email back that mimicked what I'd written about all of her flaws, and it became like a game with us. And so then I fell in love. And the laws had changed in Barcelona, and I already had COVID in March, and I had papers saying I had the antibodies. So I had this window to fly to Barcelona. So I flew in. And then when I got there, they changed the law when I was in the air, and they put me in jail in the airport, and I had to spend the night in jail. And she was 500 feet away from me. And we didn't meet and they flew me back to America. And I'm like, I'm not giving up. And then we did a bunch of research and we found out about Gibraltar, just tiny country that's on Spanish soil, that kind of UK property sort of, and they were allowing Americans in and it was also like the Las Vegas of Europe. And so I flew in there we met there, and I brought a ring and asked her to marry me that first time I saw her and she said Yeah, we got married. It's been six months and now we're in Barcelona until COVID zoning we'll figure out what we'll do next. Marc Gutman 57:21 Yeah, and that's an incredible incredible story and I can't wait to start watching your your YouTube show cuz like no, I really curious you set the timer. Yeah, Tamer. I mean, as we come to a close here, I mean, if you ran into that young Tamer, who is Tamer? I'm sorry that Tamer who was like nine years old and kind of figuring things out and obsessed with dungeons and dragons and being a latchkey kid, like, like, if he saw you today, what do you think he'd say, Tamer Kattan 57:51 oh, man, you're so insightful for saying that. Like I always. When people ask me, why did you start doing comedy at 40? I go, I didn't. I started at nine. Like, I'm not doing it for me. I'm doing it for him. You know, like, I think he'd be proud of me. It feels weird to say that, like I complimented myself. I think he would I think he'd be proud of me. I think the older version thinks I'm a silly and immature. But I think the little kid version of me thinks I'm like a male Pippi Longstocking and he digs it. Marc Gutman 58:23 In that is Tamer Kattan could have listened to Tamer stories for hours. And I'm glad he saved his story about marrying his wife. The day he met her till the very end. Tamer story really is one of the American dream that maybe we should be calling it the human dream. Because Tamer's ability to connect and empathize with people, even those who are initially out to get him or condemn him is admirable. And I think at this time in our country, we can all learn a lot from the Egyptian American kid from Los Angeles, who is now living in Spain, telling jokes for a living maybe we should just be a little bit more like Tamer. A big thank you to Tamer Kattan and Shawn Parr for the intro. I'm sure it comes as no surprise, but I'm a huge Tamer fan. And I'm guessing by this point, you are too We will link to all things Tamer Kattan, his website his YouTube show his socials in the show notes. And if you know of a guest who should appear on our show, please drop me a line at podcast at wild story calm. Our best guests like Tamer come from referrals from past guests and our listeners. Well, that's the show. Until next time, make sure to visit our website www.wildstory.com where you can subscribe to the show in iTunes, Stitcher or via RSS so you'll never miss an episode. A lot big stories and I cannot lie to you other storytellers can't deny

Brother Tragos graduated from Washington University in St. Louis. After graduating he worked for the Fraternity as a Regional Director for two years and as SigEp's first Director of Chapter Services in Richmond, Virginia. He left to join the Young and Rubicam advertising agency in New York, and stayed with them 13 years, 10 in Europe. Brother Tragos is co-founder of the worldwide advertising agency TBWA. TBWA is now the fifth largest advertising agency in the world. Bill is a past Grand President of the Fraternity, Citation recipient and a member of the Order of the Golden Heart.

BGBS 046 Tim Williams | Ignition Group | Stand for Something and Get Paid for ItTim Williams is the founder and managing director of Ignition Consulting Group, noted author of several books, the latest being Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success, and international speaker for business organizations worldwide. His popular blog Propulsion is regularly featured on LinkedIn Today, and he has been interviewed and quoted by The New York Times, The Wall Street Journal, Huffington Post, and so many more. Although Tim is very insightful and respected in the business world, we learn that he developed many other talents throughout his younger life as well. Tim used to compose his own music as a child on his piano with his dad's 8-track recorder, ran his own radio station for the kids of the neighborhood to hear, and had a deep interest in visual arts. Later in life, he learned vital lessons about pricing and strategic positioning, though you can still find him immersed in the Silverado soundtrack at full decibels while driving into Moab Valley. In the end, Tim teaches us that you can actually increase trust by being honest about what you don't do, encouraging us to ask, how can we all say no today? In this episode, you'll learn…Tim had his own radio station covering local news as an eight year old and printed his own newspaper, while having interests in photography and music As Tim was deciding to piece all his passions together, he decided to declare himself as a music major when he went to college and had his sights set on life as a film composer Living in Southern Utah, Tim most identified with Western film music scores and would listen to them driving through places like Moab Valley Tim started out playing trombone, but also played piano. He would compose his own pieces using his father's early version of an eight track recorder When Tim started interviewing for jobs, he still didn't know if he wanted to go to the account side or creative side, but luckily he got a job as a writer and account exec at Marsteller Tim spent time working at Salt Lake City, but originally felt it was a culture shock and ended up moving to Houston in under a year After partnering up, Tim decided to start his own agency back in Salt Lake City called Williams and Rockwood, which attracted attention beyond state borders and across the country, with clients such as CBS and NPR Branding is more the experience the brand delivers, than the product itself. Price based on the value you create for your clients, not on the cost you incur inside your firms As a business strategy, you can't serve every kind of client. You can be excellent at something, but you can't be excellent at everything. Successful agencies have walked away from charging for inputs and instead charge for outputs. These firms reward productivity instead of busyness as a culture. ResourcesIgnition Consulting Group Website Tim Williams LinkedIn Tim Williams Twitter Quotes[12:36] This is one discipline that incorporates almost all of my interests: writing, music, broadcasting, the visual arts. All of that is just kind of wrapped into one and in the ad business. [36:48] Visit any website at random of an agency or a law firm or an accounting firm, you'll see those words, “full service,” most of all. That is not a strategy. It's the absence of a strategy. It's saying we do everything for everybody. [47:34] In most businesses, if you improve your pricing by just 1%, which is completely doable, you'll improve your margins by more than 10%. [52:19] The successful agency doesn't do timesheets, doesn't equate activities and efforts with value. Podcast TranscriptTim Williams 0:02 I remember, oh, after the first month or so that I was, in my job, I had a great boss, a great mentor gentleman named Ted France who, who really just taught me the whole business. I followed and copied everything he did. And he was a great teacher. But one day he said, a damn. On our lunch break. Why don't I take you down to Brooks Brothers? And let's buy you a nice pinstripe suit and some conservative ties, and a few white shirts because this was this was the late 70s. And I I think the suit I had was a light blue kind of, you know, very 70s looking suit, but just did not fit in, in the conservative business culture of New York. So I kind of had to remake my image. It was that point I bought the book. How to what is it how to dress for success? Marc Gutman 0:59 casting from Boulder, Colorado. This is the baby got backstory Podcast, where we dive into the story behind the story of today's most inspiring storytellers, creators and entrepreneurs. I like big backstories and I cannot lie. I am your host, Marc Gutman, Marc Gutman, and on today's episode of Baby got backstory. We are talking to Tim Williams, who is on a mission to help professional service firms escape the tyranny of an unfocused business model. Okay, okay, here is my regular plea for ratings and reviews over at Apple podcasts and Spotify. Apple and Spotify are the two giants in the industry. And they use these ratings as part of their algorithms. And this determines the rating on their charts and we want to climb those charts, we want to go up those charts we want to improve on those charts, we are already doing well. But we can always do better. Those ratings help us to build an audience that an audience, a community, which then helps us to continue to produce this show. Please, if you haven't rated or reviewed this over at one of those platforms, whichever one you're listening on, and you think we are worthy of a strong rating, please go ahead and do so I would appreciate it. So so much. Tim Williams is a globally recognized expert in the areas of business and pricing strategy. Tim is a noted author, international speaker and presenter for business organizations worldwide. Based on his expertise in positioning and pricing, Tim has been interviewed by news gathering organizations including the economist, Wall Street Journal, New York Times, Bloomberg News, The Guardian, Toronto Globe and Mail. The Australian Financial Review in numerous business publications ranging from Europe to Asia. Suffice to say Tim Williams, is a big deal. Tim is the author of two books, take a stand for your brand and positioning for professionals. And as a consultant to professional service firms, Tim has worked with hundreds of organizations, ranging from mid size independence to multinational networks and global holding companies. As you'll hear, he began his career on Madison Avenue, working for major multinational advertising agencies, and later served as president and CEO of several mid sized independent firms. Tim knows this space. And as the leader of the ignition Consulting Group, Tim now advises the leaders and managers of professional service firms on the development and execution of positioning and pricing strategies. And this is his story, as well as some practical positioning and pricing insights. Tim, thank you very much for joining us on the show today. Let's hop right into it. Can you go ahead and give me a little background on who is Tim Williams? Tim Williams 4:03 Wow, where to start the current iteration if Tim Williams is my role as a consultant, running a small but focused consultancy, that focuses on the ad agency space. So primarily marketing communications firms, which is a pretty narrow niche if you think about it, but also other types of marketing firms, PR firms, digital agencies, and to some extent, I get dragged into the rest of the professional service world law firms, accounting firms and so forth. That's not my sweet spot. But enough of what I do is relevant to other areas of professional service that I do some work in that area as well. I so how's that for a start? Marc Gutman 4:55 Yeah, that's perfect. That's that's that's excellent. And you know, you you started that By saying the current iteration of Tim Williams, let's talk about the early iteration of Tim Williams. What were you like, as a young child? Were you interested in these types of topics like marketing and advertising as a? Let's say, like an eight year old? Tim Williams? Tim Williams 5:14 Yeah, absolutely. I had my own radio station as an eight year old and would drag kids from the neighborhood and, and printed my own little newspaper, photography and music buff. And in my formative years, I was always thinking, how could I take these bits and pieces of things that I love, and, and make a living at it? So my, my answer by the time I got to high school was to be a professional musician. I was heavily involved in, in music and in band and jazz band. And so I decided to declare a music major when I went to college and and had my sights set on life as a film composer. But I quickly learned in my freshman year of college, that that was going to be a difficult way to make a living there were like 10 really well known film composers, that would be hard thing to break into. So I decided, alright, I'll keep music as a hobby. And which I do to this day, and I will do something a little more commercial. And that's when advertising caught my eye. Marc Gutman 6:36 And before we get into the advertising space, so like, what was your radio show as a kid? What did that cover? Who were you emulating? Tim Williams 6:44 Local news. I would go hang out, I grew up in a small town, just a suburb of Salt Lake City, Utah. And we had a radio station like every small town does. And I would go up and just sit on the floor of this radio station. for the better part of the day in my summers. And listen and watch and kind, kind guy who ran the place jack Tranter took me under his wing. He gives me all his old records and the promotional things that he got sent by, by musicians and artists, and I'd take them home and repurpose it all for my for my own. For my own show. I just, I just loved it. Marc Gutman 7:29 Yeah, and in addition, I can imagine, you know, when you get all the swag and all like the Promote promo items, like, yeah, that's certainly an attractive, attractive bit of the business. But what else did you love about it? I mean, what was compelling? What, when you saw that were What were you dreaming about? And thinking about? Tim Williams 7:44 Well, I was, I like the music part. But I've always been fascinated with the, just the whole world of mass communications, the the ability to get get the word out to lots of people in a in a mass audience in a mass kind of way. And, and so that, you know, that's kind of part of what drew me to it, I just felt like that would that would be an important job and important thing to be involved in to, to be part of the industry that reports the news, and just keeps people aware of things that they should know about. Yeah, that's about as close as I can get to an answer, I think. Marc Gutman 8:30 That's a good answer. And as you were an upcoming musician, what instrument were you playing? Tim Williams 8:34 Well, I started out playing trombone, and that that worked fine in, in jazz band, and, you know, orchestras and so forth, but also also piano, my mother started me on piano at a pretty early age. And I immediately started, like, a lot of people do composing my own pieces. And like my, my dad, who was kind of an audio file, he had a early, you know, eight track recorder and I would do my own eight track recordings with orchestration of just me on on on piano, mostly laying down multiple tracks. But you know, really having a lot of fun, just with early versions of that technology, which is way way better and easier now, isn't it? Marc Gutman 9:28 Sure isn't like almost anyone can be a composer now and it will at least have the tools to be a composer. It still takes Tim Williams 9:34 Yeah, that's right. Exactly. Yeah. Marc Gutman 9:36 Did you have a favorite film composer someone or a favorite film score that you were like, always either mimicking or replicating or looked up to at that time when you thought it would be a composer? Tim Williams 9:48 Well, I'd have to say the early westerns, Elmer Bernstein, The Magnificent Seven. You know that that the whole the whole Western soundtrack, john Which is probably my largest playlist on on Apple Music is really what got me going I and I'm a Western kid, you know, born and raised in, in Utah and, and just identify with, with all of the themes and the imagery that that comes along with that, you know, Southern Utah is where most of the a lot of the Western films were made the john wayne films and and it just does something to me to be in that environment and and here Western film scores to this day I spend maybe half my life in in Moab and southern Utah, which if you been is kind of the epicenter of Red Rock country, Arches National Park and others. And when we, when we my wife and I drive in to Moab Valley, there's usually something like, you know, the Silverado soundtrack playing, you know, full decibels and in our car, because it still has that same effect on me. Marc Gutman 11:03 And I can imagine and next time I go to Southern Utah, I'm gonna do that because I as you're speaking and talking and describing that it really took me to a place of thinking I know how majestic and and how just vibrant that landscape is. And I can, I can see you as a young young boy being you know, Hey, there, this is where the moon, this is not where movies are made. This is where westerns happen, you know, and I think that there's something something really, really neat about that. And it is it's not like a movie set. It's real. Yeah, that's the real thing. Yeah. And so you mentioned, you were in college, and before you kind of jumped into advertising, like, what were your interest in college? What do you think you were going to do at that point? Tim Williams 11:44 Well, I think like a lot of us, I probably had two or three majors. By the time I was through my first first year, first couple years, political science was one of them. not related at all, to what I ended up doing, I thought maybe maybe business school, I should just continue and get an MBA. My brother was a law professor and had lots of family members who had followed that path. But honestly, none of that motivated me. I thought the money part of that might be nice, but wow, what a boring life to be an attorney. You know, I just thought that doesn't exercise any of the creative interests that I have. So I, when I took my first course advertising 101, I thought this is it that I finally found it, this is it. This is one, one discipline that incorporates almost all of my interest, writing, music, broadcasting, the visual arts, you know, all of that is just kind of wrapped into one and in the ad business. Marc Gutman 12:51 Yeah. And so you that light goes off and, and touches you and you get excited. And but as you just outlined, there is a lot of there are a lot of facets to the ad business, there's a lot of different things, and some of them seem very complimentary, and some of them are kind of far apart. You know, like, how did you then say, I want to do this? Or was it more? Hey, I just need to get there? Tim Williams 13:14 Well, I, I think it's that fork in the road that a lot of people in in the advertising marketing space face, especially in school, which is all right. Do I want to go business side or, or creative side? I mean, that's the essential choice. And not everybody can do both things. I kind of felt like I could I had interest in going in both directions. And so I thought, well, I'll get a holistic education. I'll, at least in this space, also learn about media or learn about PR and so that I can be as well rounded as I can. But But still I faced that same fork when I graduated and sent my resume rather presumptively presumptuously to the top 25 agencies in New York, and said, Hey, I'm going to, I'm going to leave my homeland here. I'm going to the big city, if I want to, if I want a career, if I want to have a serious career in advertising, I've got to go to New York. So when I started applying for jobs and interviewing for jobs, I still didn't know Do I want to go account side or creative side because I felt like I could do either either job as a writer or as a account exact. And fortunately, I landed at a place that allowed me to do both both things. My first job was at an agency called marsteller. And its sister agency Burson marsteller, which is, you know, it is now a marsteller is not a name that it's known now, but it was one of the top 20 agencies at the time. It was purchased by young and Rubicam while I was working there and great place to start, but they had this system they called copyright. Contact, which allowed account people who have who had the ability and to also write to write their own copy for the clients they worked on. So that was pretty unusual was really lucky for me. So I was able to do both things, at least for the first few years of my career. Marc Gutman 15:19 Okay, and what was that? Like? I mean, a kid from Utah out New York City, and you're working at this cool agency? Yeah. What was that like for you? Tim Williams 15:28 Well, you know, I, I'd lived other places, part of that haven't spent my head and spend my whole life in Utah, we lived in Europe, when I was a kid, my dad worked for the US government. And you know, so I had seen the world I traveled the US and a lot of Europe. So it's not like I was completely wet behind the ears. But it was still quite quite an adjustment. I was a young married, we had an eight month old son, which made me kind of an anomaly. Just that I mean, all my other friends of a similar age were, were certainly single and couldn't imagine being married with a child. So it was a it was a, it was a one of the smartest decisions I ever made. Because I learned so much. I mean, I just soaked it all up as a sponge. And, to this day, I've always felt like I could easily go back and, and do that all over again. And fortunately, I I kind of don't have to, because a lot of the a lot of the work I do in my consulting business is in fact, in New York, and I I've ended up working with a lot of the agencies that that that I, you know, dealt with and wanted to work for when I was a young man. Marc Gutman 16:44 Yeah, and what was what was hard about it? I mean, you know, you certainly shared the the exciting side of it, but what was heard about being in that business at that time, and what you were seeing? Tim Williams 16:54 Well, there was just a lot that a Western kid doesn't know about the whole Ivy League scene, you know, I felt like I was pretty culturally current. And that, you know, I would fit in pretty well. But I, but I remember, oh, after the first month or so that I was, in my job, I had a great boss, a great mentor gentleman named Ted France, who, who really just taught me the whole business. I followed and copied everything he did. And he was a great teacher. But one day, he said, Hey, Tim, on our lunch break, why don't I take you down to Brooks Brothers, and let's buy you a nice pinstripe suit and some conservative dyes and a and a few white shirts, because this was, this was the late 70s. And I think the suit I had was a light blue, kind of, you know, very 70s looking suit, but just did not fit in, in the conservative business culture of New York. So I kind of had to remake my image. It was that point I bought the book, How to what is it How to Dress for Success and learned, you know, all the apparel I should be wearing in metropolitan business centers. Marc Gutman 18:11 And so where did your career go from there? Tim Williams 18:15 I, at that point, I had, I'd been at marsteller for about four years, and I got word that my mother had died. And my my, my father said, Hey, I'm thinking about selling or moving out of the family home? And how would you would you be interested in coming back and, you know, taking over the house, and you know, you could have a career here. And I really fought the idea. I really wrestled with it for quite some time. But then I thought, Wow, it's going to be forever before we get in the house living in New York on a starting salary as a young married. I mean, we had no discretionary income whatsoever. So I thought, okay, that's probably not such a bad idea. So we went back, I got a job still in the business with one of the really good agencies in Salt Lake City. And that lasted about less than a year, it was complete total culture shock for me, I thought, Wow, that was that was really a bad decision. I mean, Salt Lake is a fine place to live. But I'm not going to learn and develop and advance the way I want to hear. So I contacted a few headhunters I met in New York and said, I just get me back to New York about as fast as you can. And they asked me which agencies I'd like to work for. And I told him honestly, Ogilvy and Mather would be at the top of my list. So I get a call back saying we've got a perfect job for you. It'll be great. They said, but it's not in New York. It's in Houston. About Houston. Wow, that's never been on my considered set. But it was a good fit for me. I went and interviewed for the job, and most I moved my little family to Houston where I work for Ogilvy. And that was a, that was a great experience. Because Ogilvy, they consider themselves the Teaching Hospital of ad agencies. And, and so, you know, you're always learning a great agency with a great reputation. And I was there, at the early days of the, you know, technology boom, and the personal computer. I mean, we, we went and pitched this account that that was formed by a couple of guys from Texas Instruments, and it was a computer brand called compact. Everybody knows compact. There were they had six employees, and we weren't sure we wanted it because it looked like maybe kind of a risky thing. We didn't know if it was for real. But we, we won this little account. And a year later, they made the cover of Businessweek is the fastest growing business and you know, the history of the Fortune 500. So that was a really interesting wild ride to be in on the early days of tech, because I was the account supervisor on that business. Marc Gutman 21:11 Yeah. And where was it, you know, maybe give a little more color about what it was like to be in the ad business in Houston. I mean, to your point, not really, on most people's radar, then are probably on now. I mean, it's, you know, it and it's a huge, you know, commercial center. And so it makes a lot of sense. But, I mean, was there a part of you that kind of felt like, oh, like, I'm kind of, I'm kind of grown down to the miners are employing, you know, different kind of ball here. Tim Williams 21:35 I certainly would have felt that way if it hadn't been overly made either. I that that's really the only reason I did it. And Houston, you know, as you say, it's a big city. It's the fourth biggest city in America. Most people don't know that. It's a sprawling metropolis and and for Rocky Mountain kid, it's not a great place to live, you know, it's flat, it's hot, it's humid. There's not a lot of outdoor recreation. I mean, I, I think, you know, for me, people like me, it's kind of a tough place to live. But it's a dynamic Business Center. From an advertising standpoint, at the time it was it was it was an outpost for multinational agencies. I mean, many multinationals had offices there, mostly because of the oil business. And our largest account with Shell, you know, probably the largest account within all of Ogilvy was shell and it was run out of Houston. So it was an interesting mix of New York professionalism and Texan faultiness. So it was okay, you know, it was it was a it was a good experience. I enjoyed it. Marc Gutman 22:41 And when you put it like that sounds like potentially, it was quite a bit of fun. Tim Williams 22:44 Yeah, it was fun. You know, Texans are fun people. And And so, as I say they a lot of the half the office were transplanted New Yorkers. So there was that half of the culture and the other half were kind of local grown Texans in it culturally. It was it was a lot of fun. You know, they they knew how to take care of their clients, yet. We did it in a professional way. That makes sense. Marc Gutman 23:14 Absolutely. Yeah. And I get the the appeal of Ogilvy I mean even today, I mean, I think it's, you know, the, the gold standard, it's an agency, I'm always, you know, just intrigued in, in fact, by and following, and yeah, holding really high regard. And so, why did that come to an end? What happened? Tim Williams 23:31 Well, I didn't, we didn't exactly love living in Houston. I thought the career experience was was great, but we really missed the West, we missed the mountains. And I had in the back of my mind, like a lot of people, my entrepreneurial streak where I felt like some at some point in my career, I do want to start my own firm I want to partner up with someone and and and just give give it a shot. And I thought I'll salt lakes probably the place to do it at the time, you know, still not a big ad center not not thought of in that way. And I thought so that's that's extra challenging. Could we could we establish an agency in a place like salt lake city that that could do world class work and gain a top reputation that that was the challenge. So I moved back and and partnered with a guy named Scott Rockwood and we formed the agency Williams and Rockwood and had lots of early successes, our goal from from the start was let's do the kind of work that would attract the attention not just of clients in you know, in our own state borders, but but well beyond California and New York. I mean, could we do that? And we did. I mean we succeeded in one of our early clients was CBS and entertainment out of La CBS News in New York. NPR, based out of Washington that was largely pro bono, but what the heck I mean, it helps burn as your reputation. Mrs. Fields cookies based in Utah, but certainly considered a national kind of a brand. And we were featured in Communication Arts as and the one show in New York, the one club invited us to put on our own show at the one club and hosted a special soiree, we got quite a bit of attention in the trade press and ad week and Ad Age and so forth. And I thought, wow, you know, this is kind of what I had envisioned. And we did that for 10 years. And another similarly minded agency in town, had the idea that we should merge and kind of get a little more critical mass and attract bigger clients. So we, we we merged. And it was at that point that I decided to do that the next thing that I was certainly on my mental list, which I didn't plan, but, but the timing just turned out to be right. For me to sell my interest in the agency once it was once the merger was completed, and all the partners were in place, and the accounts were stabilized. That's when I made the decision to start my current business ignition Consulting Group. Marc Gutman 26:31 Was it hard to leave that agency that you found it? I mean, you could hear the tempo in your voice. I mean, you're proud of it. and rightfully so. And there is some excitement in your voice that I've heard is you were reliving that. Sure. Yeah. Like, like, like that must have been difficult. Tim Williams 26:47 It was difficult, made easier by the fact that the the merger, like a lot of businesses that they get together, and it appears to be a good match from a business standpoint, and from a client conflict standpoint, and good, you know, good synergy from a business standpoint, that but the cultural piece of it was just difficult. You know, I meet so many agencies and agency principals that have had similar experiences where that the culture is one culture, when you put two cultures together, one kind of has to dominate. And there was a that that was difficult. So that made it easier for me to to make the decision, it didn't feel like the same place that my partner and I had had worked so hard to establish. And the ACS is still in business to this day, they changed their names called called Richter seven. So still still going. And all the original partners have moved on, was was a while ago. So that made it easier for me to to make this decision to hang out a shingle. Start a consulting business. I've always had an academic streak. My, my siblings are all have advanced degrees, many of them have PhDs. And so I was the black sheep in the family, you know, the ad guy, that that the one person without the PhD and but I knew I like to write and speak and present and teach. And I thought, here's a chance to do it. The the scariest part was I was, I was fairly young, at least as consultancies go. I mean, you look at a lot of people who, who move into the consulting business, they're often in their late 50s, early 60s, kind of a, you know, pre retirement thing that they they want to do for a while before they you know, until they turn late 60s or 70s. I was I was 48. And, you know, had still kids at home. So that was that was a little risky, especially to say I'm going to focus exclusively on the agency space, I'm not going to work client side. I'm going to just do what I think I know best. And that's the market that I feel like I know, and what's the worst that could happen? You know, worse it could happen is after a year, I can't pay my bills. And so therefore, I will go look for a partnership and in another agency or I could always move back to New York or elsewhere. I wasn't worried about that. Marc Gutman 29:27 What was the trajectory of that of that business? I mean, did you have a client waiting for you? I mean, did you literally hang a shingle and just kind of wait by the phone? I mean, would that look like for you? Yeah, Tim Williams 29:37 I did not have a client waiting for me. But you know, I felt like I'd work pretty hard to establish a good reputation. So there were agencies in in the Mountain West in the region and elsewhere who knew who I was. We belong to an agency one of these independent agency networks. which is now called magnet where I met lots of agency principals throughout North America and Europe and other places that all belong to this network and they become friends. And that's who were a lot of my early clients were were the agencies who knew me, and who I had a relationship with. So that that really helped to have that. That that business, those relationships materialize within the first couple of weeks of me kind of announcing what I was doing. So that that definitely helped. Marc Gutman 30:37 This episode brought to you by wildstory. Wait, isn't that your company? It is. And without the generous support of wildstory, this show would not be possible. A brand isn't a logo, or a tagline, or even your product. A brand is a person's gut feeling about a product service or company. It's what people say about you, when you're not in the room. Wildstory helps progressive founders and savvy marketers build purpose driven brands that connect their business goals with the customers they want to serve. So that both the business and the customer needs are met. This results in crazy, happy, loyal customers that purchase again and again. And this is great for business. If that sounds like something you and your team might want to learn more about, reach out @ www.wildstory.com. And we'd be happy to tell you more. Now back to our show. Well, today, front and center on your website, it says stand for something and get paid for it. So first of all, kudos to someone who is a professional positioning, that's great positioning. But that idea and I love that idea. I mean, it really resonates with me, and I think it resonates with a lot of people. But was that a formed idea at that early time? I mean, is that what you were going out and trying to talk to these agencies about Tim Williams 32:04 the first half of it was the stand for a half the get paid for it came later? I'll I'll explain. So I knew that the primary thing I wanted to do for agencies was help them with their positioning strategy with their business strategy, because it's one of the great ironies in our business, that these professional service firms agencies that are in the business of helping their clients develop a distinctive brand, and focus strategy are, you know, really poor at doing it for themselves. I mean, it's the it's the example of the dentist with bad teeth, you know, it's agencies just a lack, for the most part, lack the discipline to and objectivity, quite honestly, to do it for themselves. So I thought, this is where I'm going. This is where I think agencies need help. So I made the decision, actually, about the same time I started the business to write a book. So I went to work on a book, which is a heck of a lot of work, people who've written books know that. And I published take a stand for your brand, in the early years of my business, and that was a real catalyst to to help me get more more interested prospects. writing the book helped catalyze, for me, the my own process, my own thought process and a framework for helping agencies with their positioning strategy. Five years later, I wrote a second book called positioning for professionals, which is on the same theme. It just takes what I learned in five subsequent years and and, you know, puts it into kind of a second iteration. So that's the Stanford piece to get paid for a piece that came later. Because what I half of what I do is teach positioning strategy to professionals. The other half of what I now do is teach pricing strategy to professionals. And I would have never imagined that I would be teaching pricing. I haven't taken a single class in accounting. I'm not drawn to the idea of a career in accounting, or finance, necessarily. But I met a gentleman named Ron Baker, who is an accountant, a CPA, who had written some books about what's called value based pricing for professional firms. And basically, he's on a mission to bury the billable hour and to show how billing by the hour is, is a wildly suboptimal way of capturing the value you create for your clients. And when I met Ron, he just turned my world upside down when it came to the pricing because I was deeply ingrained as most agency professionals are in the hourly rate. hourly billing, you know, cost accounting based on hourly rates and utilization rates and all of that nonsense, which I now believe is nonsense. So he showed me the way and completely changed my paradigm. And so half of what I do is now helping help change the paradigm of mostly agencies, including the the, the multinationals now, on a better way to price our services and capture the value they create for their clients. Marc Gutman 35:29 And so let's, you know, let's not assume anything, and let's clarify, and thank you so much for breaking up that the very clear positioning statement to to two areas that I'd love to kind of shift and talk about, and the first being positioning like, what is it? I mean, you're talking positioning positioning strategy, I want to make sure everyone's really clear on Yeah, what it is and what it isn't. And why does it matter? Tim Williams 35:52 Yeah. Well, it's a, it's a business strategy. It's deciding what you are and what you're not. And it's, it's the what you're not, is the hard part. I, you know, there are a lot of good models and frameworks for business strategy, the one that I that I teach, basically, is the idea that you and we all agree with, with this, just, it's just a sensible thing to say, look, you can't stand for everything, and you can't serve every kind of client, you can be excellent in something, but you can't be excellent in everything. So the agencies and other businesses that go out there and say, this will sound familiar, we're a full service integrated marketing communications firm serving a wide range of clients, that that's the default, so called positioning strategy for most professional firms. You'll just visit any website at random of an agency or a law firm or an accounting firm, you'll see those words full service, most of all, that is not a strategy. It's the absence of a strategy. It's, it's saying, we do everything for everybody. And so what what's needed is some apply some critical thinking to say, Okay, let's back up here. Who really is your market? Is everybody your market? Or do you have expertise in certain categories? and business segments? And, and what are those, also your service offering, you can't be best in class and everything, but you, you can be best in class in some things. So let's define what those things are. And then let's talk about your method, your your methods, and you know, your your, your purpose and things to get deep. But the four things I teach are what who way? And why. So the what is what are your competencies where you can be best in class, the Who? What are the markets in which you have deep expertise? The way is, how do you deliver that in a in a unique way? And then finally, why is your purpose? Which is the the most difficult of all those four questions. So every business needs to think through those four questions to have a memorable differentiating positioning strategy. Marc Gutman 38:11 And how does a firm or an agency know where to draw the line? I mean, I think that a real common problem that I see and and i know i personally even suffer from it is, you know, you start narrow. And then in this crazy world of marketing and branding, and communications, you just start to bleed slowly or quickly into other areas, you start to touch other areas, you start to think, Oh my gosh, if I don't deliver the next step in the process, my beloved client is going to go to my competitor, and then they're going to wine them and dine them and take them over. And to be honest, I even feel like I've had that happen a couple times. Not every time but you know, you're, I'm talking for personal experience. So like, how do you know where to draw that line? And how to be broad enough, but certainly not too broad? Tim Williams 39:02 Yeah, great, great question. Because I think it's human nature to diversify. It's true, actually, that most businesses start fairly narrow. And over time, they take on client requests and start offering services that they never intended. It's like barnacles on a ship that you know, you never intended for. You look back and say, Wow, I actually didn't. That was not intentional growth, or I mean, at least not intentional and intentional business strategy was quite unintentional. We just go to a client meeting and they say, Hey, can you do our event the big event we've got planned and you say, you give a halting Yes. And then you go back and meet with your partners and say, Hey, guys, can we can we do events and and so you scramble and try and figure it out? Well, that's so that's human nature because we want to play Our clients, especially on the front lines of client service, what you have to do is just be clear about the areas that that that you want to become your core strategy and those that you don't, my experience is that it actually increases client trust and respect to tell them you don't do something like, No, actually, we we don't, we're not in the events business. But we will have, we're happy to hook you up with someone who could do a good job for you, that increase increases clients respect for you to say that, that you don't do that, because they know that the things you are doing doing for them, that you have some competence and deep expertise in drawing, drawing the line is, is the hard part of strategic development, deciding what not to do. So that's, that's a matter of getting a small multidisciplinary group of senior executives, you know, in the firm together. And first of all, convincing that group that that narrow is is better than than broad and that narrow is not the same as small, I mean, that that we really have to fight that one because we feel like narrow fills, niches and small and we're never going to be big, but the reverse is true. I mean, Starbucks is pretty narrow, right coffee, and they're on every street corner in the world, they're not a full service restaurant, you know, just take, serving all all sorts of different meals in different forms. So narrow is not the same as small, that I find that the primary hurdle is psychological, that most of the time, the reason we give into these requests to do something is that we just we just don't have it accepted that that actually we'd be better off saying no than saying yes. Marc Gutman 41:56 So I was recently told Matt that recently, but you know, within the last year told that branding is not a discipline, it's not a positioning, what's your thought on that? Tim Williams 42:07 I think branding is one of the most overused words and in business, I think we we, we throw it around, and it when meaning lots of different things. A graphic design firm would i would interpret branding as the look and feel of the brand. You know, it's not only its logo and its mark, but its packaging and its building and its trucks. And you know that that's that's branding, but but the argument is that branding goes much deeper than that, it it's just as much or more in the experience that brand delivers, then then the product acts itself. I mean, David Ogilvy used to say that a brand is someone's idea of your product, you know, a brand is the idea in the mind of the of the customer of your product. So I do think that the the central question around branding, or the first question to ask about it is, is about what your business strategy is those four questions? Have you decided on a on a target market? You know, who's your customer? What, what are you going to feature as core products and services? You have to do that? First? It's not because otherwise the the branding exercise will be will be superficial, it'll it'll just be a band aid, when you haven't really done the hard work of developing and defining the positioning strategy. Am I answering your question? Marc Gutman 43:31 Yeah, totally. Yeah, that was great. And let's talk a little bit about the second half, they get paid for it. So why is pricing so hard? Like, right, like it really is. I mean, it's one of these things I look back in my career, I probably literally today at lunch, I was having lunch with someone who owns a software development firm, but same same idea. And he was talking about, like the conversation was, how hard it is to deal and maneuver around pricing. And so like why why is it so difficult? Tim Williams 44:03 Well, most of us have never studied it. You know, I do I do seminars with rooms full of CEOs, CFOs, in some cases from large, global multinational communications firms. And I asked how many here have ever read a book on pricing and not a single hand goes up? Because we don't, it's just not on our radar screen. We we think, well, we need to know how to run, read a balance sheet and an income statement. We need to understand basic cost accounting to run a business. But none of us have ever studied pricing, which is not an accounting, right. It's and that's that's what in the end kind of attracted me to it. It's not the science of counting your costs. It's the art of making judgments about the value you produce. And these are two completely different disciplines. If you look at Large client organizations, they have a finance department and a chief financial officer. They also have a pricing department and a chief pricing officer. These are separate disciplines with separate skill sets in, in most professional firms, that gets conflated. We conflate, you know, cost and price. And we have our finance people doing the pricing, and they're the worst people to be doing the pricing, you price based on the value you're creating for your clients, not the cost you incur inside your firms. So this is a matter of dragging professional firms kicking and screaming into what is essentially a pricing revolution. Over the last 20 years, there's been a global pricing revolution in in among marketers, they have, they have developed a lot of really innovative interesting ways of pricing their products and services. And you see new new methodologies invented every other every other week. But professional firms are stuck in this old dusty bill by the hour paradigm that actually dates all the way back to the Industrial Revolution. They just haven't ever pulled their heads out of the sand to see to even look at what pricing is about. Marc Gutman 46:18 And and why is that important, though? Like what what are they missing? And how does that change once they start to, you know, follow this idea of value based pricing? Tim Williams 46:28 Well, it if you look at the revenue and profit margins of the agency business over the last 40 years as a business, not only a steady decline, but a freefall agencies used to make 30% margins back in the days of Don Draper madman. If you fast forward to the next decade, those margins dropped to 25 and then 20, and then 15. And today, the average global agency profit margin is below 9%. So there's, there's a real economic imperative for this, this, I guess, if we just keep going in the current cost plus bill by the hour framework, you'll eventually will have agencies that generate no profit or negative profit, because that's, that's what's been happening. So it's, it's an absolute necessity to look at a better pricing model, plus all the interesting research around the what's called the power of the 1%. In in, in most businesses, though, if you improve your pricing by just 1%, which is completely doable, you'll improve your margins by more than 10%. In some businesses, it's 20, or 30, or 40%. So it's definitely worth the time and attention of both entrepreneurs and managers to improve their pricing. Marc Gutman 47:59 Yeah, and so I've been on this journey of trying to follow value based pricing, I think of it a lot like yoga, you know, it's like a practice. It's not, it is something that I've like mastered. It's something I'm working towards and getting better and no, it's it's difficult. It's challenging. And there's a lot of different reasons why I mean, it's weird. I say weird, but maybe it's not it's, it's in conflict for me to charge, you know, a big company a lot more in a smaller company, a lot less for essentially the same service. You know, that's a little bit in conflict. I tried to do it. But also, you know, why do you think it is so difficult, you know, so it's easy to talk about, it's easy to understand the philosophy and the the idea of value based pricing, but rise, it's so difficult to put into practice? And what do you recommend to firms that are that are trying but maybe struggling a little bit? Tim Williams 48:47 Well, I think it's definitely difficult for professional service providers, it's not so difficult for manufacturers, and and others, I mean, they they have no problem charging different prices for the exact same thing to different customers. For us. We feel like that might be slightly on ethical. But it's it's not. I mean, it's just it's just capitalism. I mean, it's just the way the marketplace works. And I think the reason is, because we're tethered to the billable hour, we've come to most people only know the billable hour system, they've spent their entire careers in it. So they've come to equate a value and, and cost an effort on a one to one basis. So if I spend this much effort, it's worth this much. So that's the main reason we it's it's the wrong, it's the wrong paradigm. It's the wrong theory of value. I mean, the labor theory of value was developed by Karl Marx, you know that that was the idea that that the amount of labor that went into something ought to determine its price and that I think I think we'd all agree that that's a pretty outmoded paradigm. So I think it's just, as I say, more psychological than anything, and it's a journey for sure. It's, I'm gonna say it took me two or three years to fully wrap my head around it and get comfortable with it. Because when I first heard about it, I thought it was insane. Marc Gutman 50:22 And so you mentioned, agencies like in the model, like, you know, back in Mad Men days, and since then it's at least, you know, from a revenue standpoint and margin standpoint, like steady decline, is the agency model as we know it? Is it? Is it dead or dying? Or what do you think it's at right now? Tim Williams 50:41 Yeah, there, as you probably know, there's a two or three articles a week on on on that, with that kind of a headline, right, the agency model is, is dead, I certainly think that the the agency revenue model is dead. And that underlies, I think the health of our overall business model. If you think about a business model being composed of how how the firm creates value, how it delivers value, and how it captures value, those, to me are the three main elements of a business successful business model, the deliver value piece is your positioning strategy, your what your who the deliver value is the your your production model and your organizational structure. And the capture value piece is, is your cost structure and your and a revenue model. And I would submit most agencies don't have a revenue model. And that's what's that's the thing that is most, in the most making the agency business model overall and the most dangerous because we don't have a revenue model, we have a cost structure that masquerades as a revenue model. I mean, Tesla has a revenue model, Apple has a revenue model, they've got pricing professionals, they've got lots of different ways they price, they test and learn, we we add up our time and send the clients a bill. And that that just is unsustainable and it doesn't align at all with the value that we create for our clients. We we create tremendous value that is money we just leave on the table. Marc Gutman 52:13 Yeah, and so using that as the framework, what is the successful agency look like? Tim Williams 52:19 The successful agency doesn't do timesheets doesn't equate activities and efforts with value though they are their inputs. So that at a basic level, we want to move away from obsessing about and charging for, and reconciling and analyzing and all the nonsense that most agencies do inputs, and instead direct our attention to the actual outputs themselves, the work product and the outcomes that we deliver on behalf of our clients. So the successful agencies are the ones that have walked away from obsessing about inputs and charging for inputs and instead have found ways lots of different ways to charge for the outputs. And in some cases, the outcomes and culturally, to work in an agency that is not looking at your utilization rate they you're working instead of for, for a culture of accountability instead of a culture of utilization. No, those firms don't care if you look busy. They only look they only care if you're producing results on behalf of your clients. I mean, they're defining productivity as it in the right way, you know, productivity is not buisiness. Marc Gutman 53:42 Tim, before I get to my final question, where can our listeners learn more about you? Where can they find out more about Tim Williams? Tim Williams 53:51 Well, I, I do write quite a bit on LinkedIn to get a flavor for more of the ways I think in the work I do. I think LinkedIn is a good place to go with the articles that I write there. And the website Ignition Group comm also, that's where I publish a blog. And that's where Stanford something and get get paid for it is explained in a little more detail. Marc Gutman 54:19 Thank you. We'll make sure to link to all those resources in the show notes for easy connection to Tim Tim. So we come to a close here. If that young, eight year old radio Tim ran into you today, what do you think he'd say? Tim Williams 54:33 I think the eight-year-old would be happy that this is that I followed that path and found a way to do something that I love and make a living at it. So that's a that's a great, great question. Marc Gutman 54:58 That is Tim Williams of the Ignition Group. I am so fascinated by the topics of positioning and pricing in business. I find it is truly the difference between those businesses that are successful and those that are struggling to stay afloat. I feel like I need to go look at our positioning and pricing as soon as I stopped recording this podcast will be linking to all things Tim Williams in the show notes, so please make sure to check him out. And thank you again to Tim Williams and the Ignition Group. Well, that's the show. Until next time, make sure to visit our website www.wildstory.com where you can subscribe to the show in iTunes, Stitcher or via RSS so you'll never miss an episode. A lot big stories and I cannot lie to you other storytellers can't deny

The following is a conversation between Peter Georgescu, Chairman Emeritus of Young & Rubicam, and Denver Frederick, the host of the Business of Giving. In this interview, Peter Georgescu, Chairman Emeritus of Young & Rubicam, shares the following: • The false narrative of universal prosperity • When capitalism got out of balance • The role that business must play to create a more equitable society

Michelle Poler is the Founder of Hello Fears, a social movement that has reached over 70 million people worldwide and has empowered thousands to step outside of the comfort zone and tap into their full potential. She has been invited to speak at places such as TEDx, Google, Yum Brands, Facebook, Wells Fargo, ESPN, Netflix, Procter and Gamble, Microsoft, and Toyota."Our fears reveal what we care about the most, so each and every challenge is an opportunity to grow, hustle, and be your authentic self — unapologetically."Michelle's new book, Hello, Fears, is a growth mindset personal development book for those who are not only ready to achieve but brave enough to push out of their comfort zone. Her book challenges others to say hello to their fears and find meaningful happiness outside the traditional definition of success.Michelle is also the creator of the project 100 Days Without Fear. Her work has been featured on The TODAY Show, Forbes, CBS, CNN, Huffington Post, Buzzfeed, Fox News, Telemundo, Glamour, Elle, The Rachael Ray Show, Refinery29, and Daily Mail among many others.Early on in her career she worked as an Art Director at Young & Rubicam for brands such as Hershey's, Wendy's, AT&T and Revlon. Michelle is originally from Venezuela and she holds a Masters in Branding from the School of Visual Arts in New York City.Connect with MichelleHer Book Hello FearsInstagramYouTubeLinkedInWebsiteTwitterFacebookDon't forget to subscribe to The Great Day PodcastYou can watch the full episode on YouTubeAnd be sure to follow my Instagram page and Facebook page to stay up to date on everything I'm working on.I'm Meir Kay and Have A Great Day! Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Joe Master is the assistant vice president of marketing and digital strategy at Drexel University. Previously, he served as assistant dean of marketing, communications and enrollment strategy at Temple University's College of Liberal Arts. His work, both for higher ed institutions and freelance clients, has appeared in newspapers, magazines, television commercials, and on tiny screens across the nation. He serves on the Board of Directors for the College and University Public Relations and Associated Professionals, an organization devoted to developing higher education marketing and communications leaders in the Mid-Atlantic states. Joe studied creative writing and philosophy at the University of Pittsburgh, where he graduated summa cum laude in 2004. Craig Kampes is the assistant vice president of communications and marketing enrollment management and student success at Drexel University. Craig has worked at Drexel for more than eleven years, leading a communications and marketing department that provides strategic recommendations and creative executions for all divisions within enrollment management and student success. These efforts support the university's goal of engaging and enrolling thousands of right-fit students each year while supporting student success from arrival through graduation. The department also works in collaboration with communication offices throughout the university to unify and align Drexel's external communications under a singular voice and identity. Prior to his time at Drexel, Craig spent 11 years with advertising agencies such as Young and Rubicam and Wunderman in New York City and Gyro Worldwide in Philadelphia. Craig holds a bachelor's degree in advertising/PR from Penn State University. What you'll learn about in this episode: Why the storytelling aspect of working in higher ed is Joe's passion, and why Craig strongly believes in helping students and the community How Joe and Craig promote collaboration between their two separate and distinct teams What challenges Joe and Craig faced in developing a unified brand message for Drexel University How Joe and Craig and their team launched the “Ambition Can't Wait” campaign, and how they learned they needed to solidify a cohesive and positive message How research and analytics became the backbone of Drexel's revamped marketing campaign How the campaign helped Drexel clarify its enterprise-level mission, and who Joe and Craig target with the campaign Why the campaign's visuals led to its overall impact, and how these striking images have helped increase the campaign's reach How campaign reflects the changing world and big real-world events How Joe and Craig have brought their teams into the campaign, and how everyone involved feels excited and engaged What valuable lessons Joe and Craig learned throughout the process of campaign development and implementation Resources: Website: https://drexel.edu/ambitioncantwait/ LinkedIn: www.linkedin.com/in/josephjmaster/ LinkedIn: www.linkedin.com/in/craigkampes/ Instagram: www.instagram.com/drexeluniv/ “Ambition Can't Wait” Youtube videos: Ambition Can't Wait. Drexel University. https://www.youtube.com/watch?v=tipllAyg3ZM Drexel Co-op: This Is Experiential Education https://www.youtube.com/watch?v=HjTfCvMPLZk A City of Brotherly Love: Philadelphia https://www.youtube.com/watch?v=tbgn2mojEOE&t= Chris McKendry – Little Cracks. Ambition Can't Wait. https://www.youtube.com/watch?v=Es9IIhmwG_I&t= Jim Bean – a crazy one. Ambition Can't Wait. https://www.youtube.com/watch?v=LaMxXzS9G1I&t= The Moment: Drexel University https://www.youtube.com/watch?v=XVRULseiGXE Additional Resources: Email: contact@upandup.agency LinkedIn: https://www.linkedin.com/in/foglemanscott LinkedIn: https://www.linkedin.com/in/allison-lanier Facebook: https://www.facebook.com/upandupagency Twitter: https://twitter.com/upandupagency