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Dan Knowlton is a brilliant marketer. This week he shares the biggest secrets of Twitter. Yes, Twitter! Probably the most underused and forgotten of all the social media platforms. I was shocked at how much I could do for my business on Twitter.Tune in and have “aha” moments with me. It’s a great show full of huge value bombs!Learn how:-tap into current events with your audience.-connect in real time and reach people you normally couldn’t.-leverage what is happening right now with your audience!Dan is a UK-based digital and social media marketing expert who has grown Knowlton (formerly KPS Digital Marketing) into a multi-award-winning business that has worked with the likes of FIFA, Nestle, Citibank, Eurotunnel, and Boston Consulting Group. In addition to running Knowlton, Dan is known for giving his best insights away on stages around the world.You can find Dan Knowlton at:Email Address: dan@knowltonmarketing.co.ukLinkedIn: https://www.linkedin.com/in/danielknowlton1/Company Website: https://www.knowltonmarketing.co.uk Blog: https://www.knowltonmarketing.co.uk/blog/Podcast: bit.ly/businessanchorspodcastTwitter (Business): https://twitter.com/KnowltonTeamTwitter (Personal): https://twitter.com/dknowlton1Check out the Outsourcing Playbook For Busy Entrepreneurs here: https://www.winthehourwintheday.com/outsourcing-playbook
Dan is a UK-based Digital & Social Media Marketing expert that has grown KPS Digital Marketing into a multi-award-winning business that has worked with global and local brands including Fifa, Nestle, Citibank, Eurotunnel, and Boston Consulting Group. He is also ranked in the top 100 digital influencers on twitter. In this episode we discuss how Dan comes up with his ideas for content, the impact his dad has had on on him and how it has helped him in business and how he has built small businesses into larger ones.
There's no getting past it. Video is scary. My guest this week Dan Knowlton believes that you need to find something you want badly enough to look stupid on video for. Because you'll need to make some bad videos before you can make good ones. We talk through the whole process of why and how to succeed with video.
Dan Knowlton Show Notes Dan Knowlton has been ranked as a Top #100 Digital Marketing Influencer and is an international speaker who went from knowing nothing about Digital & Social Media Marketing to growing an award winning, 6 figure Digital Marketing Agency with his brother Lloyd in under 2.5 years. Dan is also a contributor for a variety of key marketing publications including Social Media Examiner, Content Marketing Institute, and Jeff Bullas’ Blog. Most passionate about I’m passionate about a lot of things, but I think the main one is education, to educate and help people to use the social media strategies we’ve used to grow our business. We are doing it through variety of channels; we create educational content, we use speaking events, and we take part in podcasts like this. So what we enjoy and are passionate about is education. The big picture for us is to continue growing a big successful business. And with time, we are developing more and more educating opportunities, training, event speaking, and creating more educational content. Dan’s Career I did a marketing degree in university, but actually I didn’t take any modules and didn’t learn anything about social media and digital marketing. I worked in a company after my graduation and learned a lot about how to run a business, about customer services, sales, and marketing, but I quit because it was too much pressure. I traveled to Thailand and that was a good opportunity to think about what I would like to do, and I became obsessed about how to grow an audience through social media by creating content, writing articles, polls, and blogs and so on, and I started build my own community online. I built a fairly big community on Twitter. And then I thought I could help others do it as well and I started KPS Digital Marketing and my brother came on board and it really started from there. Dan’s Customers Starting out, I really didn’t know who were going to be my customers. It’s has taken experience, and it’s taken years to work in different industries, with different companies, and different mind sets to understand who are the right customers for us. And today, we are working with a variety of companies in different sizes and from different industries. When we started out, we had this mindset that everyone that wanted to work with us; we wanted to work with, because this was the beginning. But we soon got to understand that our best customers are those who really understand the value in what we provide. Those who don’t need convincing and chasing after. The people who you chase tend to be the customers that are never satisfied and take the hardest work. So for us, the customers we focus on are those who understand the value in what we do, and also those customers that truly understand that this social media, and marketing isn’t just a magic pill you take, you are doing one thing and BOOM!! Everything is happening. They are those who understand that they need to work hard and they need a team on board etc. And finally, our best customers are customers that share similar values with us, and we have three main values, first of all, to have fun, to grow, and make money for both the customers and us, and to live through our values. Dan’s best advice about approaching the customers We really were growing our customers through inbound marketing. We don’t do any kind of outbound, going after customers, saying: Hi, come and work with us. We focus on creating as much value, adding content that helps and attracts customers to us, building relationships with these customers over time, so they come to us and say “we see what you do and we want to work with you. So my number one tip would be to really understand who your customer is, first of all, and then do all the great digital, social, and content marketing that will help attract those people to you, rather than going out there and trying to find them. What...
Social Media Talks Podcast, The Podcast for business owners who want to learn more about Social Media Marketing, presented by Alan Hennessy Head of Digital at www.kompassmedia.ie. On this week's show, we talk to Daniel Knowlton from KPS Digital Marketing about How to create a Business Video your customers will watch. Dan has been ranked as a Top #100 Digital Marketing Influencer and is an international speaker who went from knowing nothing about Digital Marketing, to growing an award-winning, 6 figure Digital Marketing Agency with his brother Lloyd in under 2.5 years. Dan’s also a contributor to a variety of key marketing publications including Social Media Examiner, Content Marketing Institute and Jeff Bullas’ Blog.
Dan Knowlton is the founder of UK's KPS Digital Marketing, a top 100 digital marketing influencer, international speaker and a writer for Social Media Examiner. In this episode he takes us through the importance of organization, time management and the dynamics of owning a family business with his brother. Connect with Dan: http://www.kpsdigitalmarketing.co.uk http://www.instagram.com/danknowlton1 Connect with Mikhail: www.instagram.com/miqk www.twitter.com/miqk www.snapchat.com/add/miqk www.mikhailalfon.com Music by DJ Quads: @aka-dj-quads
The really interesting thing about storytelling on online story platforms such as Instagram and Snapchat lies in the real and authentic human connection that these platforms thrive on. The challenge though in business is to learn how to embrace the art of storytelling in a natural and authentic way to make these stories a part of our daily brand outreach and in doing so build real influence online and in your target market. Today I’m chatting to Daniel Knowlton from KPS Digital Marketing. Daniel was named number 12 most influential digital marketer on Twitter in the world in 2016. He’s a contributing writer for the Social Media Examiner, Content Marketing Institute and other prestigious online publications. If you follow Daniel on Instagram and Snapchat, you'll see instantly that he lives and breathes the things we talk about. Daniel studied a business management degree and went into the corporate world. But decided that this wasn’t the life for him, so quit his job and went travelling in Thailand. Whilst he was there, he began to read and learn all about digital marketing. He then applied these learnings to his own personal brand and realised that he could start a business and show other businesses how to successfully implement these strategies. Support this podcast
This week I am delighted to interview Daniel Knowlton from KPS Digital Marketing. Daniel brings bags of energy and passion to this interview where he explains how you can get huge success like his own from content marketing.
This week I am delighted to interview Daniel Knowlton from KPS Digital Marketing. Daniel brings bags of energy and passion to this interview where he explains how you can get huge success like his own from content marketing.Subscribe to The Getting Ahead Podcast on Soundwise