Podcasts about Social Media Examiner

The Friday Five for May 23, 2025: Field Notes 5.23.2025 Google Announces NotebookLM App AI Actions in Microsoft Windows 11 TikTok Sleep Meditation for Teens 2025 Social Media Marketing Industry Report   Field Notes 5.23.2025: Register for Ritter Insurance Marketing Summits: https://summits.ritterim.com/   Google Announces NotebookLM App: Beaty, Artie. “Google's Popular AI Tool Gets Its Own Android App - How to Use NotebookLM on Your Phone.” Zdnet.Com, ZDNET, 19 May 2025, www.zdnet.com/article/googles-popular-ai-tool-gets-its-own-android-app-how-to-use-notebooklm-on-your-phone/. Peters, Jay. “Google Releases Its NotebookLM Mobile App.” Theverge.Com, The Verge, 19 May 2025, www.theverge.com/news/669828/google-releases-its-notebooklm-mobile-app. Wang, Biao. “Understand Anything, Anywhere with the New NotebookLM App.” Blog.Google, Google Blog, 19 May 2025, blog.google/technology/ai/notebooklm-app/.   Microsoft Announces AI Actions in Windows 11: Warren, Tom. “Microsoft Is Putting AI Actions into the Windows File Explorer.” Theverge.Com, The Verge, 20 May 2025, www.theverge.com/news/670251/microsoft-windows-11-ai-actions-file-explorer-context-menu. Whitney, Lance. “Microsoft's New AI Tool Lets You Edit Images and Summarize Docs Right in File Explorer.” Zdnet.Com, ZDNET, 20 May 2025, www.zdnet.com/article/microsofts-new-ai-tool-lets-you-edit-images-and-summarize-docs-right-in-file-explorer/.   TikTok Sleep Meditation for Teens: Hasan, Sadiba. “Can TikTok Help Young People Take a Break From Screens?” Nytimes.Com, The New York Times, 19 May 2025, www.nytimes.com/2025/05/17/style/tiktok-guided-meditation-sleep.html. Malik, Aisha. “Tiktok Rolls out a New Meditation Feature to Help You Get off the App and Sleep.” Techcrunch.Com, TechCrunch, 15 May 2025, techcrunch.com/2025/05/15/tiktok-rolls-out-a-new-meditation-feature-to-help-you-get-off-the-app-and-sleep/. Roth, Emma. “Tiktok Will Show Teens Guided Meditation after 10pm.” Theverge.Com, The Verge, 15 May 2025, www.theverge.com/news/668051/tiktok-guided-meditation-wind-down-10pm.   2025 Social Media Marketing Industry Report: Stelzner, Michael A. “2025 Social Media Marketing Industry Report.” Socialmediaexaminer.Com, Social Media Examiner, www.socialmediaexaminer.com/social-media-marketing-industry-report-2025/. Accessed 21 May 2025. Learning to Delight in the Limelight ft. Linda Ugelow: https://lnk.to/asg644 Order Your Copy of Delight in the Limelight: https://lindaugelow.com/delight-in-the-limelight/   Resources: 5 Types of Content to Share on Social Media: https://lnk.to/asgf20250131 Best Video Editing Apps for Social Media: https://lnk.to/8xfGo0 Community Engagement & ACA Marketing Suggestions: https://lnk.to/ASG665  From Chill Mode to Growth Mode ft. Christian Brindle: https://lnk.to/brindle2025  Social Media Marketing for Insurance Agents: https://ritterim.com/social-media-ebook/ The Best Books for Insurance Agents: https://ritterim.com/blog/the-best-books-for-insurance-agents/   Follow Us on Social!  Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://x.com/RitterIM and YouTube, https://www.youtube.com/user/RitterInsurance     Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel  Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/   Not affiliated with or endorsed by Medicare or any government agency. Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.

In this episode of The Venue RX podcast, host Jonathan Aymin is joined by Pinterest marketing expert Laura Rike for an insightful conversation on how wedding venues can use Pinterest to grow their brand and attract more clients. Laura explains how Pinterest functions as a visual search engine and how that distinction makes it an especially effective tool for venue marketing. She shares tips on setting up a Pinterest business account, building themed boards that reflect a venue's aesthetic, and repurposing content to maximize reach. The discussion also touches on how Pinterest ads can help target engaged couples and boost visibility. Laura emphasizes the importance of maintaining consistency, producing high-quality visual content, and engaging strategically to build a strong and lasting presence on the platform.About Our Guest: Laura Rike is a seasoned Pinterest Strategist with over 15 years of marketing experience, specializing in helping entrepreneurs, creatives, and service providers grow their online presence and revenue using strategic Pinterest marketing. Through a combination of organic methods and scalable ad campaigns, Laura has helped clients and students generate over $50K in monthly revenue, build six-figure businesses, and establish themselves as industry leaders. Her strategies focus on sustainable growth—ranking on the first page of Google, attracting targeted leads, and turning visibility into conversions.Laura's expertise has been featured on platforms such as Social Media Examiner, Tailwind, MeetEdgar, Agorapulse, and Ecamm Network. Known for her down-to-earth teaching style and results-driven approach, she empowers businesses to turn Pinterest into a powerful marketing engine.Beyond her professional achievements, Laura is a proud mom of three, a dedicated quilter, and the heart behind a family blog where she shares creative projects and family life. Her blend of marketing insight and personal authenticity defines her work and her mission: helping others grow online with purpose and clarity.Find Her Here: Website: https://laurarike.com/pinterest-speaker/Facebook: https://facebook.com/laurarikePinterest: https://pinterest.com/laurarikePodcast: https://simplypintastic.com/pinterest-marketing-podcast/Youtube: https://www.youtube.com/c/LauraRikePinterestInstagram: https://instagram.com/laurarike

We Explore Facebook changes with Social Media Examiner featuring Jerry Potter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On November 30th, 2022, everything changed. ChatGPT hit the streets and instantly began reshaping how we live, work, and run our real estate businesses.  From digital marketing to image creation and even coding, AI has been a total game-changer. And the crazy part? We're only getting started. AI is evolving daily. Tools like ChatGPT, Canva, and Descript are moving at lightning speed—what seemed impossible 30 or 60 days ago is now totally within reach. So what can AI actually do for us right now? How can we use it to multiply our time, streamline our workflows, and make our businesses even more valuable? In this episode, nationally recognized speaker, author, and consultant Katie Lance returns to the show. We dive into the latest, most exciting developments in AI, and how you can put them to work in your real estate business today.   There are a lot more opportunities to duplicate yourself and leverage your time. I get twice as much done in my business because I'm implementing AI. -Katie Lance   Things You'll Learn In This Episode  How to turn a handwritten note into an infographic  We used to need graphic designers for things like infographics. Can we do it on our own now?  The true power of AI AI can't replace us, but it can duplicate us and make us more efficient. How do we leverage it to get more out of our time?  The next big frontier in AI We've seen AI images improve tremendously over the last two years. Is this evolution about to hit video?    Guest Bio Katie Lance is a nationally recognized keynote speaker, author, and the CEO and Founder of Katie Lance Consulting. With more than two decades of experience at the intersection of real estate and digital marketing, Katie specializes in helping real estate agents and brokers become smarter and more strategic with social media, video marketing, and AI. She's the founder of the #GetSocialSmart Academy, an industry-leading membership program that has empowered thousands of real estate professionals to build a standout online presence without overwhelm. Katie is also the author of the best-selling book #GetSocialSmart, and her thought leadership has been featured in The Wall Street Journal, Inman News, Social Media Examiner, and more. In today's conversation, Katie shares her top strategies for how real estate pros can leverage AI and video to create authentic, time-saving content that converts, without losing the human touch. Whether you're just getting started or ready to level up, this episode is packed with actionable tips and inspiration! Learn more at katielance.com.   About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer.  She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

If you're trapped in the content hamster wheel—creating endless episodes that drain your energy without filling your bank account—this conversation will revolutionize your approach to podcasting. No joke.Jerry Potter, founder of Done By Lunch Entrepreneurs and host of The Social Media Marketing Talk Show for Social Media Examiner, has cracked the code on transforming standard podcasts into "Modcasts"—modular content assets that generate leads and sales while you live your life. With over 20 years in communications and 700K+ annual listeners across his shows, Jerry has perfected the science of building high-leverage assets that work for you 24/7.Jerry shows you exactly how to structure your podcast so it converts like a sales team rather than just entertaining like a hobby. You'll discover the 5-minute repurposing technique that turns one recording into 30+ revenue-generating assets, allowing you to be "done by lunch" while your content continues working throughout the day.Stop sacrificing your life at the altar of content creation. Listen now for the blueprint to build a podcast that works harder than you do.

Tom Augenthaler and Joe Lynch discuss stop selling, start influencing: Tom Augenthaler's logistics marketing gameplan. Tom helps companies tell stories that make the customer the hero. Having customers and influencers talk positively about your company is one of the best ways to attract and win new business. About Tom Augenthaler Tom Augenthaler is the Founder and CEO of The Influence Marketer. On the website, Tom shares his ideas and knowledge of influencer marketing with others looking to learn about this powerful strategy. Tom is a pioneer in the space and has been working with influencers since 2007 while with Hewlett Packard, and as a consultant helping corporate clients since 2009.  He is an international speaker, corporate trainer, and recognized as one of the Top 50 experts in the field by Talking Influence. Tom writes for several media outlets including Social Media Examiner and Social Media Today. Tom earned a Bachelor of Arts in History from Gettysburg College and a Master of Liberal Arts in English and American Lit from Harvard University. About 551 Media and The Influence Marketer The Influence Marketer is the best place to learn about B2B influencer marketing. Tom Augenthaler has been helping top brands utilize B2B influencer marketing since 2007, he is a true pioneer in the space. The Influencer Marketer provides lots of free content on influencer marketing and is the place to go for any company looking to start or improve their use of influencer marketing. Tom offers full team training on the many different aspects of the process, one on one mentoring, or strategy calls. He consults digitally and in-person to help B2B businesses build a marketing strategy that is right for them. Key Takeaways: Stop Selling, Start Influencing: Tom Augenthaler's Logistics Marketing Gameplan Expertise in B2B Influencer Marketing: Founded by Tom Augenthaler, who has over a decade of experience in influencer marketing, 551 Media specializes in helping B2B companies leverage influencer relationships to enhance brand visibility and credibility Customized Training Programs: Their Impact Intensives are tailored for B2B marketing and PR teams aiming to implement influencer marketing in-house. These interactive Zoom sessions cover identifying and engaging with influencers, measuring impact, and negotiating sponsored opportunities. Comprehensive Service Packages: 551 Media offers a range of services, including the Quick Start package, which involves leveraging their network of influencers to create long-form content; Impact Intensives for team training; and a Monthly Retainer option for ongoing influencer marketing support. Strategic Process for Brand Engagement: Their approach focuses on adjusting marketing strategies to align with buyer needs, upskilling teams, engaging with industry authorities, and repurposing influencer-generated content to maintain brand momentum. Emphasis on Building Brand Affinity: By collaborating with trusted influencers, 551 Media helps brands connect authentically with their audience, fostering trust and long-term customer relationships. Proven Success with Industry Leaders: The company has a track record of assisting prominent brands like Dell Technologies in establishing robust influencer programs that drive engagement and differentiate them from competitors. Educational Resources and Thought Leadership: Through their blog and other content, 551 Media shares insights on influencer marketing trends, best practices, and case studies, positioning themselves as thought leaders in the B2B influencer marketing space. Learn More About Stop Selling, Start Influencing: Tom Augenthaler's Logistics Marketing Gameplan Tom Augenthaler | Linkedin Tom Augenthaler | Twitter 551 Media | Linkedin The Influence Marketer A Better Way to Reach Your Target Market with Tom Augenthaler The Customer is the Hero with Tom Augenthaler The Dark Funnel with Tom Augenthaler The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In this episode, Jodi talks with Louise Brogan about her journey as a LinkedIn expert and her experience writing her new book on LinkedIn. Louise shares her love of writing, the challenges she faced during the publishing process, and how her book is enhancing her business strategy.    Time Stamps: 00:00 Book marketing for business growth 04:26 Becoming a paid writer 07:53 Remote work challenges and motivation 11:00 Questionable editing offer 14:02 LinkedIn branding restrictions impact business 18:13 Unplanned book launch challenge 22:57 LinkedIn logo usage restriction 26:40 LinkedIn video guide promotion" 29:59 Bruce Springsteen and royal encounters 36:01 Original idea 38:15 Interactive book reading structure 39:45 Collaborative editing and book recommendations   Keywords: Wrigte Publish Market podcast, business owner, book marketing asset, book publishing strategist, business growth, writing, publishing, marketing a book, louise brogan, solopreneurs, coaches, consultants, linkedin expert, brand building, online results, visibility on linkedin, youtuber, silver play button, content creation, book origin story, book cover design, networking, business book club, international speaking gigs, Social Media Examiner, editorial collaboration, trademark approval, book launch, business card, Social Media Marketing World Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Wolf Hall by Hilary Mantel About Our Guest: Beyond her passion for helping solopreneurs, coaches, and consultants through workshops and 1-2-1 training, Louise Brogan also works with larger organizations like BT, BBC, the Chartered Institute of Accountants England & Wales, and the Law Society. Whether you're a small business or a larger company, Louise is dedicated to helping you build your brand and drive results online.   www.raiseyourvisibilityonline.com www.louisebrogan.com/workwithme www.youtube.com/@raiseyourvisiblityonline www.linkedin.com/in/louisebrogan https://leveluplinkedin.teachable.com/courses LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1s5dwDLFPy64VDkKPIlPgvOhvDxH49vMPMbwSSUKRfcQ/edit?usp=sharing  

#326 In this episode, Erik Fisher talks with long-time friend Jeff Sieh as he shares insights on defining creativity in the context of business building and creation. He emphasizes the importance of fostering curiosity, cultivating diverse inputs, and seeking input from others to inspire creativity. To help you stay focused and centered, Erik and Jeff discuss creative rituals, including journaling and using tools like the Pomodoro technique. They also delve into the benefits of napping for creativity and productivity and share tips for effective napping routines. From the significance of humor and laughter in enhancing creativity and productivity to the importance of seeking creative stimulus from various sources, this episode is packed with actionable advice to ignite your creative spark. Jeff Sieh is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also “Head Beard” at Manly Pinterest Tips. Jeff has worked with and produced a wide range of content for various companies, including Guy Kawasaki, Kim Garst, Social Media Examiner, and Tailwind. (Original Air Date - 1/25/24) What we discuss with Jeff: + Creativity is in everyone, not just artists. + Expand creativity by looking beyond direct competitors. + "Embrace failure and pivot quickly for success." + Change environment, get creative, go outside. + Capture interests in 2nd brain for organization. + Journaling can enhance creativity and reduce anxiety. + Utilize "Focus To Do" for better productivity. + Entrepreneurs finding productivity in early mornings and naps. + Humor and laughter are vital for business creativity. + Creativity involves interaction with others for ideas. Links and resources from this episode: Jeff Goins - Real Artists Don't Starve - https://amzn.to/420JwMR Creativity Inc - https://amzn.to/3HpOQQ9 Duncan Wardle - https://duncanwardle.com/ Julia Cameron Artist's Dates - https://juliacameronlive.com/basic-tools/artists-dates/ Julia Cameron Morning pages - https://juliacameronlive.com/basic-tools/morning-pages/ Tiago Forte - Building A Second Brain and PARA - https://www.buildingasecondbrain.com/ Arriana Huffington - The Sleep Revolution - https://amzn.to/4b21lz2 Brain.fm - http://BeyondTheToDoList.com/brainfm For more information go to MillionaireUniversity.com To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Explore Facebook changes with Social Media Examiner featuring Jerry Potter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Use LinkedIn to Grow Your Business and Increase Revenue – if you're not using LinkedIn the right way, you're leaving money on the table!In this episode, we'll show you how to leverage LinkedIn to boost your visibility, attract the right clients, and drive real revenue. No fluff, just actionable tips to optimise your profile, build meaningful connections, and use LinkedIn's features to grow your business faster.Whether you're a business owner, entrepreneur, or freelancer, this is your LinkedIn playbook for turning connections into cash. Let's get started! Bio: Louise is the CEO of Louise Brogan Ltd, helping B2B companies leverage LinkedIn to raise their profile and generate leads and sales. As the host of the 'Raise Your Visibility Online' podcast and YouTube channel with over 100,000 subscribers, she shares actionable tips for growing businesses online. A winner of the 'Digital Marketer of the Year Award,' Louise has also been recognized in the top 100 Small Businesses and top 100 female entrepreneurs in the UK. She was honoured to represent UK Small Business at Buckingham Palace, meeting King Charles. Louise is a sought-after speaker at corporate conferences, including European PEOPIL, TubeFest, Women in Finance, TechConnect, and Social Media Fest Ireland. Her expertise has been featured in Forbes, Huffington Post, Social Media Examiner, The Guardian, and The Times. Beyond her passion for helping solopreneurs, coaches, and consultants through workshops and 1-2-1 training, she also works with larger organisations like BT, BBC, the Chartered Institute of Accountants England & Wales, and the Law Society. Whether you're a small business or a larger company, Louise is dedicated to helping you build your brand and drive results online  Try out Jobber for FREE with a 14-day trial and then 40% off for your first 3 months; use this link https://go.getjobber.com/premierlawns

Whether you're just starting out or looking to refine your AI strategy, there's a clear path to getting faster, better, and smarter with AI. In this episode, Dan Sanchez, AI Strategist at Social Media Examiner, breaks down practical ways to integrate AI into your workflow - helping you speed up repetitive tasks, improve content quality, and even use AI as a personal coach to level up your strategy. https://www.theagentsofchange.com/576

On today's REAL Personal Branding podcast, Lauren interviews Phil Mershon, the CEO of Unforgettable Experiences and the Director of Experience at Social Media Examiner, on this episode of the REAL Personal Branding podcast. Phil is an expert in creating memorable events and experiences, having accumulated over 30,000 hours of experience in event planning. He shares his journey from leading a service with his siblings and stuffed animals as a child to becoming a renowned event planner, consultant, and author. Phil discusses his book “Unforgettable: The Art and Science of Creating Memorable Experiences” and the analogy of baking bread to explain the core elements of event planning, such as content, communication, and venue. He provides strategies for attracting the right audience, creating opportunities for connection, and delivering exceptional customer service. Phil also shares examples of innovative and memorable event elements, including incorporating unexpected performances and providing essential items for attendees. Throughout the conversation, Phil emphasizes understanding the audience's needs and creating a personalized, unforgettable experience, regardless of the event's size. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Phil Mershon here: https://www.linkedin.com/in/philmershon https://www.facebook.com/phil.mershon http://philmershon.com/bonus https://www.amazon.com/Unforgettable-Science-Creating-Memorable-Experiences/dp/1636981011

BIO: Fabrizio has always wanted to fly jets and has had a career flying both private jets and for various airlines worldwide. He has shared the cockpit with pilots from over 65 nationalities, giving him a broader perspective on people and life.STORY: Fabrizio invested in a luxury car business in Italy but chose the wrong person to run the show, and because of this, he lost all his money and a very good friend.LEARNING: Do not mix business with friendship. Hire the right people. “Business decisions need to be made to make money. If that money helps people as well, great. But trying to mix charity with business is a very bad idea.”Fabrizio Poli Guest profileFabrizio Poli has always wanted to fly jets and has had a career flying both private jets and for various airlines worldwide. He has shared the cockpit with pilots from over 65 nationalities, giving him a broader perspective on people and life. For the last 14 years, Fabrizio has been buying, selling, leasing, and chartering private jets for the ultra-wealthy.Fabrizio is the author of “The Quantum Economy” and other books. He often shares his aviation expertise in the media and is featured in the Financial Times, Bloomberg, Social Media Examiner, and Chicago Tribune.Worst investment everBeing in the private jet business, Fabrizio decided to venture into the car business a few years ago. He figured people who buy private jets also collect cars. Fabrizio teamed up with a friend of his in Italy. The idea was to buy Vespers, Alfa Romeos, and Ferraris in Italy and sell them internationally. They bought a bunch of cars and opened a showroom in Italy on the road where the first Ferrari was driven. However, Fabrizio was in England at the time. He assumed that his friend was doing things properly.Since the showroom was on a popular road with all these flashy cars parked outside, many people were walking into the showroom, unfortunately not to buy but to look at them.Fabrizio sent over a web designer to help tweak the website and suggested that his partner let people into the showroom by appointment only. This way, he'd avoid spending 90% of his day talking to people who are not there to buy a car. The friend did not heed his advice, and eventually, the business went under.Fabrizio had invested in the right business but in the wrong person, and because of this, he lost all his money and a very good friend.Lessons learnedHire the right people and create a supportive environment for them.Separate business decisions from personal emotions and make independent evaluations.The product and the process can be great, but if you pick the wrong people to run it, they'll screw the whole thing up.Andrew's takeawaysFind an independent, objective, knowledgeable third party to help pick a business partner.Separate the business idea from the person in charge of bringing it to life.Actionable adviceIf you are going to invest with your friend, you are emotionally engaged, and that's dangerous. Bring somebody else to play the bad guy, someone who can make tough decisions and keep emotions in check if you cannot take the emotion out.Fabrizio's recommendationsFabrizio recommends reading a lot—both fiction and nonfiction—to open up new possibilities and perspectives. He also recommends listening to other business leaders to learn from their...

In this behind-the-scenes episode, Social Media Examiner's CEO Michael Stelzner and marketer Dan Sanchez reveal how they're pivoting their marketing strategy in response to 2025's challenges. With social algorithms deprioritizing promotional content, email deliverability issues, and AI impacting SEO, they've implemented eight new approaches—all while promoting their flagship Social Media Marketing World conference.To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.infoReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this behind-the-scenes episode, Social Media Examiner's CEO Michael Stelzner and marketer Dan Sanchez reveal how they're pivoting their marketing strategy in response to 2025's challenges. With social algorithms deprioritizing promotional content, email deliverability issues, and AI impacting SEO, they've implemented eight new approaches—all while promoting their flagship Social Media Marketing World conference.To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.infoReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we're tackling a topic that hits close to home: why traditional goal-setting methods often fail for Executive Assistants and how you can set goals that actually stick. If you've ever felt stuck, uninspired, or frustrated by unmet goals, this episode will give you fresh perspectives and practical solutions.Here's what we'll cover:Why focusing on just one “big why” for your goals can set you up for failure.How to create a list of meaningful reasons to stay motivated through challenges.The power of breaking down big goals into smaller, actionable steps for measurable success.How to adopt a transformative "10x mindset" to rethink and revolutionize your approach to growth.To help you put these strategies into action, we've created two free resources:A SMART Goal-Setting Template to ensure your goals are actionable and achievable.A Weekly Evaluation Document to reflect on your progress and stay aligned with your priorities.Download these resources for free at The EA Campus - https://theeacampus.com/podcast/ep44/.We'll also share real-world examples of how Executive Assistants can set impactful goals, whether it's mastering AI tools, streamlining workflows, or aligning their professional growth with their executive's strategic priorities. Plus, you'll hear tips on protecting your time and creating a vision statement to keep you focused throughout the year.Ready to redefine your goals and make 2025 your most successful year yet? Tools and Software Mentioned:ChatGPT – For drafting emails and improving productivity. Learn more at ChatGPT by OpenAI.Clockwise – For smarter scheduling. Find details at Clockwise.Grammarly – For enhancing document editing and writing. Explore at Grammarly.Calendly – For streamlining meeting setups. Visit Calendly.Zapier – For automating repetitive tasks. Discover more at Zapier.Microsoft Teams – For team communication and collaboration. Check it out at Microsoft Teams.Slack – Another great option for team communication. Explore at Slack.TripActions – For streamlining travel bookings. Learn more at TripActions.Concur – For managing travel and expense reporting. Find details at SAP Concur. Thought Leaders and Strategies Referenced:Dr. Benjamin Hardy and his concept 10x Is Easier Than 2x – A transformative mindset for exponential growth.Michael Seltzner – The importance of crafting a vision statement. Learn about his strategies at Social Media Examiner.The EA Campus Article - Why every Assistant should have their own personal vision statementThe EA Campus Free Templates - https://theeacampus.com/podcast/ep44/ The EA Campus

Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company that partners with universities and professional organizations to train young adults in social media marketing. He is on a mission to create one million jobs by providing practical, hands-on training to students and professionals. As co-author of the Amazon #1 best-selling book The Definitive Guide to TikTok Ads and a speaker in digital marketing, Dennis has helped manage over a billion dollars in Facebook ads for companies like the Golden State Warriors, Nike, and Rosetta Stone. He has been featured in publications such as The Wall Street Journal, The New York Times, LA Times, and on networks like NPR and Fox News. Dennis is a globally recognized speaker, having delivered keynotes in 17 countries across five continents. He regularly contributes to industry-leading publications like Adweek, Social Media Examiner, and Social Fresh. His educational background includes studies in Finance and Economics at Southern Methodist University and the London School of Economics.   During the show we discuss: Getting Started With Social Media Ads Content Strategy In Social Media Advertising Avoiding Common Mistakes Understanding 'Conversion Engine' Exploring The 'Dollar A Day' Method Steps For Beginners To Generate Leads Overcoming Challenges In Conversion Lessons From Social Media Advertising   Show resource/s: https://blitzmetrics.com/

In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World. They discuss effective event marketing strategies, speaker selection, and promotional tactics for conferences and webinars. Michael shares his insights on driving event registration, utilizing customer testimonials, and the importance of networking in the events industry.=================================================================Best Moments:(01:37) Strategies for driving event registration and increasing attendance(05:01) Techniques for gathering and utilizing customer testimonials(06:41) Promoting events through various channels, including email marketing(09:24) Criteria for selecting speakers for events(11:57) Email marketing strategies for event promotion(16:51) Michael's approach to attending other events as a talent scout(18:18) The importance of networking and relationship-building in the events industry=================================================================Guest Bio:Michael Stelzner is the founder of Social Media Examiner, a leading resource for social media marketing information, and the creator of Social Media Marketing World, one of the largest conferences in the digital marketing industry. He hosts multiple podcasts, including the Social Media Marketing Podcast and AI Explorer. With over 15 years of experience in the social media marketing field, Michael is known for his expertise in content creation, event organization, and industry networking. He is also the author of Launch and Writing White Papers.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Explore TikTok changes with Social Media Examiner featuring Jerry Potter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Explore Instagram changes with Social Media Examiner with Jerry Potter featuring Chelsea Peitz on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Imagine transforming your content creation process, scaling your online presence, and competing with big brands – all while maintaining your unique voice. Today, we're diving into the world of AI-powered content creation for solopreneurs and SMBs, and the potential is mind-blowing. You're about to discover how AI tools can supercharge your productivity, enhance your creativity, and help you connect with your audience like never before. We're talking about game-changing strategies that can turn hours of work into minutes, and help you punch way above your weight in the digital arena. Our guest, Nicky Saunders, is a content strategy wizard who's used these exact techniques to grow social media accounts from thousands to millions. As the founder of Deeper Than The Brand and a partner at Social Media Examiner, Nicky's got the inside scoop on leveraging AI for maximum impact. AI in Marketing: Unpacked host Mike Allton asked Nicky Saunders about: ✨ AI-Powered Efficiency: Leveraging AI tools can dramatically reduce content creation time, allowing solopreneurs to compete with larger brands. ✨ Authentic Automation: AI can enhance, not replace, your unique voice, helping maintain authenticity while scaling content production. ✨ Strategic Implementation: Successful AI integration requires a thoughtful approach, balancing automated processes with human creativity and oversight. Learn more about Nicky Saunders Connect with Nicky Saunders on LinkedIn Subscribe to Nicky Saunders on YouTube Follow Nicky Saunders on Instagram Follow Nicky Saunders on Threads Resources & Brands mentioned in this episode Deeper Than The Brand Eleven Labs inVideo RunwayML Opus Clip vidIQ RenderNet Napkin AI Dr. Eric Thomas Fireflies.ai Gamma Austin Armstrong AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-content-creation-supercharging-your-online-presence-for-solopreneurs-and-smbs/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special podcast episode, host Michael Stelzner, founder of Social Media Examiner, dives into the key insights from the newly released 2024 Generative AI Marketing Industry Report. He highlights the transformative power of generative AI, with over a third of marketers using it daily and 86% believing it will revolutionize how we work. The episode covers how marketers are using AI, the top tasks performed, benefits, concerns, and future plans. Stelzner also shares how AI tools like Claude.ai and Google's NotebookLM helped create this episode, showcasing AI's potential in content creation. Listeners are encouraged to download the full report at SocialMediaExaminer.com/AIreport2024See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special podcast episode, host Michael Stelzner, founder of Social Media Examiner, dives into the key insights from the newly released 2024 Generative AI Marketing Industry Report. He highlights the transformative power of generative AI, with over a third of marketers using it daily and 86% believing it will revolutionize how we work. The episode covers how marketers are using AI, the top tasks performed, benefits, concerns, and future plans. Stelzner also shares how AI tools like Claude.ai and Google's NotebookLM helped create this episode, showcasing AI's potential in content creation. Listeners are encouraged to download the full report at SocialMediaExaminer.com/AIreport2024See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is part two of our Season 7 reunion / Season 8 kick-off! If you're new here, we kick-off every new season with reunion shows, welcoming back each guest from the previous season. We briefly revisit their episodes and ask them one BIG question! It's always super fun, and we hope it will encourage you to listen back if you missed their episodes. This is part two of two. The one big question: What is a business lesson you have learned (positive or negative!) in 2024 that would help our listeners? Our Guests... Courtney Smith Kramer: Outsourced Executive Creative Director, Fractional CMO, author, and shenanigan maker. Courtney shares her experience of moving from San Jose, California to Lisbon, Portugal and the transformative impact it had on she and her husband Bryan's lives and businesses (Bryan and Angus Nelson were guests on the same episode). Episode 150 - Career and Living Transitions Gary Ware: Founder of Breakthrough Play, author, corporate facilitator, and keynote speaker. Gary discusses the importance of play in combating burnout and shares insights on how to incorporate play into professional life. Episode 151 - Play to Combat Burnout Stefan Slattery: Head of Strategy in Emerging Markets at Halo Media. Stefan talks about the evolving role of events in marketing strategies and the importance of adapting to changes in event participation. Episode 138 - Events as Part of Go-To-Market Strategy Brooke LeBeau: Owner and Creative Guru at Artfully Creative Studio. Brooke discusses the challenges and rewards of freelancing, especially after a significant life change like moving to a new city. Episode 135 - Freelancing and Finding Balance Phil Mershon: Director of Experience at Social Media Examiner and author of "Unforgettable Experiences." Phil shares his expertise on creating memorable events that leave a lasting impact. Episode 134 - Creating Unforgettable Experiences Jessica Phillips: Relationship Marketing Agency Owner at NOW Marketing Group and host of Social Media Week Lima. Jessica talks about the CARE approach to marketing and the importance of building meaningful relationships. Episode 143 - Exploring the CARE Approach to Marketing   ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 156, and if our show moves you, share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode of the Purpose, Profits, and Pixie Dust podcast, host Lindsay welcomes Jeff Sieh, an international speaker and visual marketing consultant. Jeff discusses his journey in digital marketing, from designing flash websites to becoming a social media expert. They delve deep into the importance of repurposing content and how to efficiently use AI tools like Descript and MidJourney. Jeff also shares his insights on staying updated with social media trends, the advantages of attending conferences, and maintaining a productive routine. Learn about his favorite AI tools, the significance of networking, and his streamlined processes for content creation and repurposing. 00:00 Welcome to the Purpose, Profits, and Pixie Dust Podcast 00:38 Introducing Jeff: The Man Behind the Beard 01:22 Jeff's Journey: From Web Design to Social Media 02:07 The Power of Pinterest and Going Viral 02:54 From Social Media Examiner to Social Media News Live 07:02 The Importance of Repurposing Content 10:00 Jeff's Workflow: From Video to Multi-Platform Content 13:36 Leveraging AI for Content Creation 16:47 Navigating Social Media Platforms: Tips and Tools 22:16 Pinterest Strategies and Algorithm Insights 23:34 Balancing Multiple Roles and Responsibilities 26:10 Setting Boundaries and Prioritizing Tasks 26:58 The Importance of Conferences and Networking 30:50 Morning and Evening Routines 34:53 Favorite Books and Reading Habits 35:45 Dream Destinations and Travel Experiences 38:58 Connecting and Resources Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also “Head Beard” at Manly Pinterest Tips. Jeff has worked with and produced a wide range of content for various companies, including Amazon, Guy Kawasaki, Kim Garst, Social Media Examiner, and Tailwind. Connect with Jeff: https://www.jeffsieh.com https://www.socialmedianewslive.com Connect with Lindsay: Join the Confident and Ambitious Mastermind: https://www.lindsaydollinger.com/mastermind Sign up for the Magical Business and Empowerment Retreat here: https://www.eventbrite.com/e/magical-business-empowerment-retreat-for-women-registration-862079070707?aff=oddtdtcreator&utm_campaign=postpublish&utm_medium=sparkpost&utm_source=email Connect with Lindsay: https://www.lindsaydollinger.com Join the Purpose, Profits, and Pixie Dust CEO Society for just $22 a month: https://www.lindsaydollinger.com/offers/vepQmVhq Get 10% off your order at https://www.bellablingshop.com with code PODCAST Tag @purposeandpixiedust on IG when you listen and share the show! Please subscribe to the show and leave a quick review! Appreciate you!

What if you could ensure your brand stays relevant and robust no matter how the digital landscape changes? Many brands rely heavily on a single channel, like social media, making them vulnerable to sudden changes and platform-specific issues. When platforms change algorithms or face restrictions, brands that aren't diversified can see their reach and engagement plummet. This leaves marketers scrambling to regain lost ground, often with limited success. What are our options? That's what Carlos Gil is here to help with. Carlos is a marketing expert with over 15 years of experience, specializing in driving ROI through growth marketing, social media strategy, and content creation. Currently the Brand Evangelist for GetResponse, Carlos is also a sought-after public speaker, author, and consultant. He's known for his innovative approaches to integrating social media and email marketing to build strong, future-proof brands. Carlos shares his expertise through speaking engagements at major industry events like SXSW and Social Media Marketing World, and his work has been featured in notable publications such as CNNMoney, Inc. Magazine, and Social Media Examiner. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Carlos Gil about:

As we rapidly approach 2025, social media continues to evolve at an unprecedented pace. The landscape is shifting, and it's crucial for marketers to stay informed about where to focus their efforts. Today, let's delve into the latest industry report from Social Media Examiner to uncover which platforms are set to dominate and where your marketing strategies should be aimed.Here are some golden nuggets you'll get from this episode:Facebook remains important for all marketers, with opportunities for brand engagement and audience interaction.Instagram is a powerful platform for visual content and effective audience engagement.YouTube is becoming a top platform for organic growth and long-term engagement.LinkedIn is essential for B2B marketers to establish thought leadership and build professional relationships.Twitter is valuable for real-time engagement and customer service.TikTok is gaining traction, but its future is uncertain.00:00 Introduction: The Future of Social Media00:25 Welcome to Rocky Mountain Marketing QuickCast00:51 The Importance of Staying Updated02:39 Facebook: Still a Major Player04:26 Instagram: Visual Appeal and Engagement06:44 YouTube: The Power of Video Content10:15 LinkedIn: The B2B Powerhouse11:27 Twitter and TikTok: Mixed Sentiments13:49 Key Takeaways and Final Thoughts15:31 Conclusion and Call to ActionLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#socialmediaexamnier #facebook #facebookstrategy #instagram #instagramstrategy #linkedin #linkedinstrategy #businesspodcast #ceo #smallbusinessowners #businessstrategy #companypage #connections #followers #entrepreneurship #success #pedrojerez #katiebrinkley #ContentCreation #DigitalMarketing #Podcasting #BusinessGrowth #Entrepreneurship #Efficiency #NextGenTech #ContentMarketing Hosted on Acast. See acast.com/privacy for more information.

Send us a Text Message.In this week's episode of the Social Media Takeaway, I'm thrilled to be joined by Phil Mershon, the founder of Unforgettable Experiences and the Director of Experience at Social Media Examiner. In this episode, Phil and I explore the art and science behind creating memorable events. From his unexpected career path to innovative approaches for captivating attendees, Phil reveals how to transform any event into a memorable experience. Whether you're an event planner, marketer, or simply interested in the power of impactful gatherings, this conversation is packed with insights and actionable tips that will inspire you to think differently about your next event. More about Phil: WebsiteFacebookLinkedInInstagramX (Twitter)Download Phil's free bonus chapter here! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

Are you curious about what goes into a professional live video studio setup? Want to know how you can leverage simple tools for high-quality production? Or perhaps you're wondering how to personalize your creative space to boost productivity? Join me, in this behind-the-scenes episode with visual marketing expert Jeff Sieh.In This Episode: [00:00] Welcome to the Confident Live Marketing Podcast! [00:35] Behind the Scenes with Jeff Sieh: Visual Marketing Expert [01:50] Jeff Sieh's Journey: From Flash Websites to Social Media Guru [03:54] Exploring Jeff's Unique Live Video Studio Setup [05:44] Diving Into the Gear: Audio and Microphone Choices [08:58] The Evolution of Video: Cameras and Lighting [12:09] Jeff's High-Performance Computing Setup for Live Streaming [13:57] Innovative Camera Techniques and Software for Dynamic Shots [15:30] Diving Into Stream Decks and Teleprompters [17:22] Exploring Essential Software for Content Creation [19:13] Personalizing the Creative Space [23:00] Rapid Fire Round: Solo vs. Guests and More [26:16] Final Thoughts and Where to Find MoreJeff's Studio Gear:● Microphones: Blue Yeti, Heil PR 40, Shure SM7B● Camera: Canon M50 with a 22mm lens● Lighting: Elgato Key Lights● Audio Interface: Rodecaster Pro● Computer: Mac Studio with M1 Max chip● Software: Ecamm Live, Descript, Adobe SuiteResources:● Social Media News Live● Jeff's Visual Marketing Tools● Descript Tutorial - Use Code 'Ian30' for 30% OffJeff Sieh is an international speaker and visual marketing consultant known for his engaging and informative content. As the host of the Social Media News Live show and podcast and "Head Beard" at Manly Pinterest Tips, Jeff has honed his skills in creating dynamic visual content. His collaborations with industry giants like Guy Kawasaki, Kim Garst, Social Media Examiner, and Tailwind have made him a respected figure in the digital marketing world.Show Notesiag.me/213Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content...

Super fans! We know them, we love them, we want them for our own. But how do you turn your casual fans into loyal, dedicated super fans? In this episode, Lauren & Matt discuss strategies like diversifying your products, demonstrating the value of your content, and creating a community for your fans.Dive Deeper

This week on the podcast I had the pleasure of talking with *Rich Brooks*, founder of Flyte New Media ✈️ and the Agents of Change brand. Among many things Rich shared a strategic pivot in business that has not only changed the game for his agency but also for anyone looking to make their mark in the digital space.Having been in business for over 25 years, Rich stepped away from day-to-day client work to focus on what truly drives business growth: content creation, sales, and owning the stage. By building and supporting a talented team, he harnesses their expertise and elevates the entire business.

Michael Stelzner is the founder of Social Media Examiner and the man behind Social Media Marketing World, the industry's largest conference. He takes a very different approach to events. Before talking with Michael, I was told that events are not profitable from ticket sales, that you had to design events to make money during the event itself by selling products or bringing in sponsors. But he disagrees. In this episode you'll learn The nitty gritty of the economics behind events Where things get expensive How to save money And how to make your event feel more like a fine dining experience than a marketplace Full transcript and show notes Michael's Website / LinkedIn / Twitter / Instagram *** CONNECT

Most real estate professionals treat YouTube like it's just another social media platform, but it's so much more than that. YouTube is a lot more like Netflix, and if we play our cards right, we can get thousands of views, get people to know and like us, and generate more leads and deals.   In order to unlock all the business potential that YouTube holds, we have to change our entire approach. Stop treating it like social media, make it the core of your content strategy and get people to binge watch your videos.   How do we make content people actually want to watch? How do we make better videos without putting too much energy into it?   In this episode, we're joined by YouTube Growth Strategist and my own coach, Owen Video. He shares how to unlock the growth potential of YouTube, and get thousands of views.   Treat YouTube like the core of your platform. Less is more, focus on good videos that will get big views. Make videos in binge watchable groups. -Owen Video     Things You'll Learn In This Episode    -A scalable binge-watch strategy  How can we build solid systems behind our content creation so that we make quality videos without too much energy into them?    -Create what people want to see How do we use our videos to create a massive pipeline and win clients years in advance?    -Focus on good videos that will get big views The common advice on YouTube is to make as many videos as possible. Would we actually achieve more with less content?   -Make videos in binge watchable groups How do we create binge-watchable content silos and a library of great videos that get people to spend time with us online?   Guest Bio Owen Video is an award-winning YouTube Growth Strategist and High-Performance Coach for the Nations Top Companies & Business Influencers. Owen has been called a Pioneer on YouTube and is considered the leading expert on YouTube for business and revenue generation. He has consulted for major brands like North Face, Oracle, and Excelon. Owen has helped his clients achieve millions of views and generate millions of dollars in sales and brand sponsorship. Owen has been invited to speak all over the globe and has been featured in major media like ABC, NBC, KUSI and Social Media Examiner. To find out about working with Owen, head to http://owenvideo.com/.

Dennis Yu is the Founder and CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults through courses, implementation, and consulting. From his insights managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone, he helps people grow their expertise in digital marketing. Dennis is an internationally recognized lecturer featured in The Wall Street Journal, The New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News, and many more. Dennis is also the CTO at ChiroRevenue and a contributor at Adweek, Social Media Examiner, Social Media Club, Tweak Your Biz, 3Q/DEPT, and Business 2 Community. He previously served as a technical marketer at Yahoo, where he built its analytics as an early search engineer. He is also the Host of The Coach Yu Show, interviewing experts to extract their know-how for the community to follow. In this episode… In today's business landscape, digital marketing has become an indispensable tool for any organization wanting to stay ahead of the competition. However, it is a rapidly evolving field that requires businesses to pivot quickly and adopt innovative strategies to succeed. So, how can they leverage digital marketing to take their operations to the next level? By harnessing various digital marketing techniques such as search engine optimization and social media and email marketing, companies can increase their online visibility, drive traffic to their website, and ultimately boost sales. With data analytics and audience segmentation, businesses can create highly targeted campaigns customized to the interests and behaviors of their ideal customers. Unlike traditional marketing methods, digital marketing allows companies to better monitor the performance of their campaigns, adjust their strategies accordingly, and optimize for better results. With these advantages, business coach Dennis Yu says digital marketing is a cost-effective and powerful tool that helps businesses thrive. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Dennis Yu, Founder and CEO of BlitzMetrics, to discuss how to thrive through digital marketing. Dennis talks about BlitzMetrics and what it does, the Dollar a Day program, mistakes people make with digital marketing, TikTok marketing strategies, and strategies for improving SEO.

This week I'm excited to conclude a series of conversations I've been having with my friend Jeff Sieh. Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also “Head Beard” at Manly Pinterest Tips. Jeff has worked with and produced a wide range of content for various companies, including Guy Kawasaki, Kim Garst, Social Media Examiner, and Tailwind. In our previous discussions Jeff and I addressed tools for harnessing your creativity, and tips for repurposing audio and video content to reach a larger audience. This week we are diving into the fascinating and rapidly evolving world of AI tools. We'll be exploring the ethical implications and impact of AI on creativity, touching on its integration into business and content creation. Jeff shares his insights on using AI tools such as Descript, and Midjourney in his business and recommends other specific tools for various tasks. In addition we discuss the intertwining of AI and art, the potential impact of AI on industries such as podcasting and live video content, and the moral considerations necessary when using AI. We'll also share our experiences with AI tools in content creation and storytelling. Get ready to explore this ever-evolving landscape of AI and its impact on creativity in today's world.  ______________________________________ Connect with Jeff: Links  Descript 101 Social Media News Live ______________________________________ Connect with Erik: LinkedIn  Facebook  Instagram  ______________________________________ This Podcast is Powered By: Descript Descript 101 Castmagic Ecamm Podpage Rodecaster Pro Top Productivity Books List Make sure to support the show by checking out the sponsors! Learn more about your ad choices. Visit megaphone.fm/adchoices

The conversation with Phil delves into the transformation from traditional event planning to experience planning, stressing the importance of personalization, engagement, and giving space for the unexpected. Phil Mershon is director of experience for Social Media Examiner where for over 12 years he has created amazing customer experiences at events like Social Media Marketing World and the Social Media Success Summit.  He is an author of Unforgettable: The Art and Science of Creating Memorable Experiences  Throughout his 30+ year career, Phil has been creating memorable experiences for businesses like Koch Industries, non-profits, schools, and churches. Connect with Phil on Linkedin https://www.linkedin.com/in/philmershon/ Phil's  Book on Amazon https://www.amazon.in/Unforgettable-Science-Creating-Memorable-Experiences/dp/1636981011 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra.  Jasravee has over 24 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Phil Mershon 02:04 Crafting Unforgettable Moments - Standing Out in a World of Distractions 05:06 Disney Theme Parks - Peak Experiences & Moments 10:09 Customer Journey - Peak & Valley Experience 14:58  DRIED Overcoming 5 Negative Forces for Transformative Events 24:18 Personalization of Event or Experience 27:25 Intentional Design: Crafting Meaningful Experiences 35:25 Embracing Transcendent Moments  41:44 Making Virtual Experiences & Community Building Memorable  47:30 Rapid Fire - Personally Speaking with Phil Mershon 49:25 Talent Show 50:32 Connect with Phil Mershon Creating memorable experiences is both an art and a science. It requires a delicate balance of creativity, strategic planning, and understanding human psychology. W'll explore the insights shared in a thought-provoking conversation about the intricacies of crafting unforgettable moments. Standing Out in a World of Distractions In today's fast-paced world, attention is a scarce commodity, with countless stimuli vying for our focus.Standing out amidst this noise requires more than just grabbing attention; it demands creating meaningful connections that resonate emotionally and personally. Memories, unlike fleeting moments, endure because of their emotional and sensory depth, emphasizing the importance of personalization and authenticity over mere branding. Peak Experiences: Lessons from Disney Disney's strategic approach to creating peak moments illustrates the power of anticipation and immersion in enhancing experiences.Peak experiences, carefully crafted and strategically placed, have the potential to elevate an event from ordinary to extraordinary, leaving a lasting impression on attendees. However, the failure to deliver on promised peak moments can lead to disappointment, underscoring the importance of managing expectations and consistency. Transformative Event Design: Overcoming Negative Forces Designing experiences goes beyond logistical planning; it involves understanding and mitigating negative forces that detract from engagement. Isolation, exhaustion, and distraction pose significant challenges to fostering meaningful connections and participation. By prioritizing engagement, personalization, and multisensory stimulation, event planners can create environments conducive to memory-making. Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithWebsite : https://jasravee.com/ #eventmarketing #experientialmarketing #eventdesign #customerjourneymapping #virtualevent #communityengagement #disneyexperience #intentionaldesign #venueselection #communitybuilding #speakerselection #eventplanning

"If you haven't walked away different then why did you go?" -Phil Mershon Director of Experience When you have a "culture of service" you are focussed on creating the best experience for your Guest (customer, employee, client, patient..)  And Phil Mershon is leading in creating transformational experiences. I think we need to think of the daily work more as an experience that we are creating.  Entrepreneurs, Corporate Executives, Leaders-- we are all trying to convey a message and doing that by creating a great experience is a way to deliver Value.  Phil writes in his book Unforgettable about this opportunity.  We can all deliver better for customers/clients/employees if we concentrate on a quality and memorable experience. 

Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time? To go behind the scenes to explore how we market one of our products—the Social Media Marketing Society, I interview Ali Kelly.Guest: Ali Kelly | Show Notes: socialmediaexaminer.com/606Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The ideas Elise Darma brings are worth millions and she reminds us how important it is to act quickly to bring them to life.   Elise specializes in helping not-so-Insta-famous business people make REAL revenue directly from the free app. She has helped over 30,000 through her no-fluff courses like Story Vault, Caption Vault, Videos Vault and Social Bank and has been featured for her Instagram expertise in Forbes, Entrepreneur, Digital Marketer and Social Media Examiner.   This episode is a deep dive into the last ten years of her business and the art of piecing together new products and launches quickly. She has reached multiple 7-figure years with products that range anywhere from $27 to $800. Whether you're new to online business or more established, this interview is like a blueprint for really smart ways to leverage digital platforms and products.   This Week on the Get Paid Podcast: How the infamous flop of the 2017 Fyre Festival boosted Elise's visibility  Going from side hustler to agency owner to successfully selling low cost digital products The art of bringing performance and an altar ego into your ad copy and videos  Why Elise never launched a high-ticket program when everyone said it was the way to go Finding her self liquidating offers and making a substantial profit from ads How she built her webinar funnel onto her existing offers Automating her Instagram marketing to take maternity leave Investing in a really solid team Mentioned in this podcast: Website: https://elisedarma.com/   IG: https://www.instagram.com/elisedarma/  YT: https://www.youtube.com/elisedarma   TT: https://www.tiktok.com/@elisedarma  On Wednesday, March 13th at 2pm, I'm offering my free online class Get 1,000 Leads Without Reels, Stories, or Social Media. If you're looking for new ways to bring in lower cost leads, claim your spot and join us live: https://clairepells.com/success-1000leads/    Now it's time to GET PAID  Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid  

This week I'm excited to welcome my friend Jeff Sieh back to the show to continue a chat we recently had surrounding creativity, repurposing, and how AI and technology can help us reach our goals. In the previous portion of this conversation Jeff and I discussed creativity in the context of building your business. This week we pivot to the art of repurposing, remixing, and repackaging your audio, video, or creative content to reach larger untapped audiences or markets.  Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also “Head Beard” at Manly Pinterest Tips. Jeff has worked with and produced a wide range of content for various companies, including Guy Kawasaki, Kim Garst, Social Media Examiner, and Tailwind. In this chat Jeff shares his expertise on repurposing pillar content for different platforms and formats, offering valuable insights into leveraging technology and tools to maximize content reach. From the Amazon Influencer program to the importance of repurposing live content, Jeff and I explore strategies to extend content lifespan and engage diverse audiences. We also discuss the significance of catering to different audience preferences and utilizing tools such as Descript for text-based editing and content analysis. Don't miss out on Jeff's valuable insights into expanding your reach and growing your brand.  _____________________________________ Connect with Jeff: Links  Descript 101 Social Media News Live _____________________________________ Connect with Erik: Sign Up For Our Newsletter LinkedIn  Facebook  Instagram  _____________________________________ This podcast is powered by: Descript  Podpage  Castmagic Ecamm Rodecaster Pro Top Productivity Books List Make sure to support the show by checking out the sponsors! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Erik Fisher talks with long-time friend Jeff Sieh as he shares insights on defining creativity in the context of business building and creation. He emphasizes the importance of fostering curiosity, cultivating diverse inputs, and seeking input from others to inspire creativity. Jeff also shares his system for capturing and organizing ideas, using tools like Tiago Forte's "Building a 2nd Brain" and the PARA system. To help you stay focused and centered, Erik and Jeff discuss creative rituals, including journaling and using tools like the Pomodoro technique. They also delve into the benefits of napping for creativity and productivity and share tips for effective napping routines. From the significance of humor and laughter in enhancing creativity and productivity to the importance of seeking creative stimulus from various sources, this episode is packed with actionable advice to ignite your creative spark. Jeff Sieh is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also “Head Beard” at Manly Pinterest Tips. Jeff has worked with and produced a wide range of content for various companies, including Guy Kawasaki, Kim Garst, Social Media Examiner, and Tailwind.   Mentioned in this episode: Jeff Goins - Real Artists Don't Starve - https://amzn.to/420JwMR Creativity Inc - https://amzn.to/3HpOQQ9 Duncan Wardle - https://duncanwardle.com/ Julia Cameron Artist's Dates - https://juliacameronlive.com/basic-tools/artists-dates/ Julia Cameron Morning pages - https://juliacameronlive.com/basic-tools/morning-pages/ Tiago Forte - Building A Second Brain and PARA - https://www.buildingasecondbrain.com/ Arriana Huffington - The Sleep Revolution - https://amzn.to/4b21lz2 Brain.fm - http://BeyondTheToDoList.com/brainfm   Time Stamps - May need to adjust for ad spots 05:00 Creativity is in everyone, not just artists.   08:55 Expand creativity by looking beyond direct competitors.   014:05 "Embrace failure and pivot quickly for success."   14:40 Change environment, get creative, go outside.   18:30 Capture interests in 2nd brain for organization.   22:0 5 Journaling can enhance creativity and reduce anxiety.   23:15 Utilize "Focus To Do" for better productivity.   27:37 Entrepreneurs finding productivity in early mornings and naps.   31:30 Humor and laughter are vital for business creativity.   35:31 Creativity involves interaction with others for ideas.

This week I'm excited to welcome my friend Jeff Sieh back to the show for a great chat about harnessing our creative potential while fostering creative gifts for your business. Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also “Head Beard” at Manly Pinterest Tips. Jeff has worked with and produced a wide range of content for various companies, including Guy Kawasaki, Kim Garst, Social Media Examiner, and Tailwind. In this conversation Jeff shares his insights on defining creativity in the context of business building and creation. He emphasizes the importance of fostering curiosity, cultivating diverse inputs, while also seeking input from others to inspire creativity. Jeff also shares his system for capturing and organizing ideas, using tools like Tiago Forte's Building a Second Brain and the PARA system. To help you stay focused and centered, we also discuss creative rituals, including journaling and using tools like the Pomodoro technique. In addition we delve into the benefits of napping for creativity and productivity, and share tips for effective napping routines. From the significance of humor and laughter in enhancing creativity and productivity to the importance of seeking creative stimulus from various sources, this episode is packed with actionable advice to ignite your creative spark. So, whether you're feeling stuck with ideas or overwhelmed by the multitude of them, Jeff's insights on trying and failing often, moving quickly with ideas that gain traction, and changing environments to spark creativity will help you break through those barriers. ____________________________________ Creatives and Resources Mentioned in This Episode: Jeff Goins - Real Artists Don't Starve  Creativity Inc  Duncan Wardle  Julia Cameron  Artist's Dates Morning Pages  Tiago Forte - Building A Second Brain  Arriana Huffington - The Sleep Revolution  Brain.fm  ____________________________________ Connect with Jeff: Website Social Media News Live Instagram Twitter LinkedIn _____________________________________ Connect with Erik: Sign Up For Our Newsletter LinkedIn  Twitter  Facebook  Instagram  _____________________________________ Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Tap Into Unlimited Creativity to Help Grow Your Business In this episode, Erik Fisher talks with long-time friend Jeff Sieh as he shares insights on defining creativity in the context of business building and creation. He emphasizes the importance of fostering curiosity, cultivating diverse inputs, and seeking input from others to inspire creativity. Jeff also shares his system for capturing and organizing ideas, using tools like Tiago Forte's "Building a 2nd Brain" and the PARA system. To help you stay focused and centered, Erik and Jeff discuss creative rituals, including journaling and using tools like the Pomodoro technique. They also delve into the benefits of napping for creativity and productivity and share tips for effective napping routines. From the significance of humor and laughter in enhancing creativity and productivity to the importance of seeking creative stimulus from various sources, this episode is packed with actionable advice to ignite your creative spark. Jeff Sieh is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also “Head Beard” at Manly Pinterest Tips. Jeff has worked with and produced a wide range of content for various companies, including Guy Kawasaki, Kim Garst, Social Media Examiner, and Tailwind. Mentioned in this episode: Jeff Goins - Real Artists Don't Starve - https://amzn.to/420JwMR Creativity Inc - https://amzn.to/3HpOQQ9 Duncan Wardle - https://duncanwardle.com/ Julia Cameron Artist's Dates - https://juliacameronlive.com/basic-tools/artists-dates/ Julia Cameron Morning pages - https://juliacameronlive.com/basic-tools/morning-pages/ Tiago Forte - Building A Second Brain and PARA - https://www.buildingasecondbrain.com/ Arriana Huffington - The Sleep Revolution - https://amzn.to/4b21lz2 Brain.fm - http://BeyondTheToDoList.com/brainfm What we discuss with Jeff Sieh: + Creativity is in everyone, not just artists. + Expand creativity by looking beyond direct competitors. + "Embrace failure and pivot quickly for success." + Change environment, get creative, go outside. + Capture interests in 2nd brain for organization. + Journaling can enhance creativity and reduce anxiety. + Utilize "Focus To Do" for better productivity. + Entrepreneurs finding productivity in early mornings and naps. + Humor and laughter are vital for business creativity. + Creativity involves interaction with others for ideas. If you enjoyed this episode, let us know by clicking on any of the links below to send a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you! And if you want us to answer your business questions on an upcoming episode, drop us a line at support@millioinaireuniversity.com. Ready to build your own million-dollar business? Grab our free training >>>HERE! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Phil Mershon. Phil Mershon is the director of experience for Social Media Examiner and author of Unforgettable: The Art and Science of Creating Memorable Experiences. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in creating customized events, Phil loves to create memorable moments and transformational experiences. Phil introduces the concept of the three M's—Memorable, Meaningful, and Momentous—as the foundation for crafting unforgettable experiences. He breaks down how events need to stand out, provide personal value, and create significant moments to become truly unforgettable.   Key Takeaways: Phil Mershon emphasizes the importance of understanding the customer journey, surprising and delighting attendees with unexpected elements, and transforming event audiences into a supportive community. Phil shares insights on measuring success through post-event surveys and a 30-day engagement plan, ensuring that the impact of the event extends well beyond its conclusion. Whether you're an event planner or looking to enhance your understanding of crafting exceptional experiences, Phil's expertise provides actionable strategies for hosting events that leave a lasting and meaningful impression.   Questions I ask Phil Mershon: [00:57] What makes an event unforgettable? [02:50] Describe the 3 M method? [05:22] How can you utilize social media marketing to convey the purpose of an event? [07:52] How can you serve both audience and community ? [09:45] What are some of the ways to make both customer and employee experiences unforgettable? [12:29] What are some of the best practices for virtual event planning? [15:17] How do you measure the success of an event? [17:54] What are some of the ways to get people engaged before, during and after an event? [20:39] Where can people connect with you and grab a copy of Unforgettable?   More About Phil Mershon: Phil's book: Unforgettable: The Art and Science of Creating Memorable Experiences - amzn.to/3MGMTSw Visit his website - philmershon.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Get ready for a transformative episode on The F.I.T. in Faith Podcast! Host Tamra Andress engages in an unexpected and powerful conversation with Phil Mershon, author of "Unforgettable: The Art and Science of Creating Memorable Experiences." In this episode, Phil shares his journey into the world of experiences, highlighting the profound impact of thoughtfully curated spaces. As the Director of Experience at Social Media Examiner, Phil sheds light on the secrets behind successful events, conferences, and retreats. Discover the essence of Phil's book as he delves into the importance of intentionality in event planning. Tamra and Phil explore the intricacies of fostering connection and community, emphasizing the role of super connectors and ambassadors in creating an inclusive atmosphere. Phil's insights extend beyond large conferences, offering valuable advice for those planning smaller gatherings or intimate retreats. Prepare to be inspired as Tamra and Phil unravel the layers of event planning, exposing the significance of emotions, music, and communal experiences. Whether you're a seasoned event organizer or someone exploring the world of impactful gatherings, this episode provides golden nuggets of wisdom to elevate your next event. Tune in, take notes, and get ready to transform the way you approach creating unforgettable experiences! Join Tamra Andress and Phil Mershon as they explore the heart and soul of event planning, unraveling the secrets to crafting unforgettable experiences. Don't miss this episode on The F.I.T. in Faith Podcast – where faith, innovation, and trailblazing founders converge. Remember to share, leave a review, and stay tuned for more dynamic episodes that inspire and empower!   About Phil: Phil Mershon is the director of experience for Social Media Examiner. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in creating customized events at churches and conferences, Phil loves to create memorable moments and transformational experiences. In addition, Phil is a jazz saxophonist, a pickle ball enthusiast, and the author of Unforgettable: The Art and Science of Creating Memorable Experiences.   Where to Find Phil: https://www.philmershon.com https://www.facebook.com/phil.mershon https://www.linkedin.com/in/philmershon/ https://twitter.com/phil_mershon https://instagram.com/phil_mershon   Where to Find Tamra: ⁉️ Have a faith & or biz question you'd like to have me answer? Feel free to write it, along with your honest review on Apple Podcasts - I'll share you and give you the answer in an upcoming episode!

In episode 460, Laura Rike teaches us the latest Pinterest strategies for food bloggers to help us grow and monetize our blogs. Laura Rike is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages. She has helped clients and students bring in over 50k+ in monthly revenue. Her clients have become industry leaders with 6-figure businesses and are growing sustainably by ranking on the first page of Google and getting targeted email leads daily. Laura has been featured on Social Media Examiner, Tailwind, MeetEdgar, and Ecamm Network. If you need a place to start, she offers a Pinterest foundation jumpstart here so that you can start getting more visible online & grow sustainably by ranking on the first page of Google and getting targeted email leads daily. In this episode, you'll learn new strategies for Idea Pins, keyword research on Pinterest and how the new concept of ‘Design Relevancy Score' affects food bloggers. - Learn Pinterest strategies to bring in more traffic. - Don't restart your account if you feel like you're not getting traction. - Idea pins are going away - add links to your best performing pins. - Focus static pins on new content and don't post too many pins too quickly. - Concentrate your boards on the pillar keywords of your blog. - Should you get rid of boards that aren't doing well? - Insert 5-7 keywords into your descriptions and avoid hashtags. - The ideal pin size might change depending on what's in your pin. - Design relevancy score and what that means for pin designs. - Develop a Pinterest strategy that you can stay consistent with. Connect with Laura Like Website | Instagram

Owen Hemsath a.k.a Owen Video is an award-winning YouTube Growth Strategist and High-Performance Coach for the Nations Top Companies & Business Influencers. Owen has been called a Pioneer on YouTube and is considered the leading expert on YouTube for business and revenue generation. He has consulted for major brands like North Face, Oracle, and Excelon. Owen has helped his clients achieve millions of views and generate millions of dollars in sales and brand sponsorship. Owen has been invited to speak all over the globe and has been featured in major media like ABC, NBC, KUSI and Social Media Examiner. Owen shares with Lou the growth of his business and the work that's helping others to accelerate their brand and offerings through his programs. ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***

Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon About the Book: Are you struggling to create memorable and valuable experiences for your customers?  Look no further than Unforgettable: The Science of Creating Memorable Experiences by Phil Mershon.  In today's attention economy, event organizers face the challenge of keeping attendees engaged amidst an abundance of distractions. Many events leave attendees feeling bored, uninspired, or even critical of their experience. Inside this book, you'll: Discover how to create life-changing experiences that leave a lasting impact on your audience. Learn how to minimize five common negative forces that can detract from any event. Find out how to craft meaningful moments tailored to any audience you are targeting. Master the event planning strategies and actions that make the greatest impact. Design a memorable and valuable experience for your customers, while avoiding average events that leave your audience feeling bored and uninspired With Unforgettable, you will learn how to create life-changing experiences that will leave a lasting impact on your audience.  Drawing on his extensive experience working with churches, corporations, and nonprofits, as well as his recent work with Social Media Examiner, Phil Mershon shares an inspirational model that reveals how to minimize five common negative forces and uniquely craft meaningful moments for each audience served. Using the metaphor of baking bread, Phil shows event planners and owners how different ways of combining the primary ingredients of any event can make it average, boring, or unforgettable.  Unforgettable provides a special focus on the event ingredients that make the biggest impact, such as content and connections, as well as some of the hidden choices that event organizers may take for granted. With the event management tools and models available in Unforgettable: The Science of Creating Memorable Experiences, anyone can design a memorable and valuable experience for customers.  Don't settle for average events that leave your audience feeling bored and uninspired. Use Unforgettable to create experiences that are life-changing and unforgettable, while minimizing negative forces and crafting meaningful moments for each audience served.  About the Author: Have you ever experienced an event that was so incredible it felt like time had stopped?  With close to 30 years of expertise in organizing events, including Social Media Marketing World, the most significant event in the social media marketing industry since 2013, church events, training events for non-profits, and one of the largest privately-held companies in the world, Koch Industries, Phil has mastered the recipe for hosting Unforgettable invents.   Leveraging his extensive experience with virtual, hybrid, and in-person events, he's organized events for up to 5,000 people. As a result, he's developed an inspirational model that regularly receives reviews like “Best Conference Ever.”  And, interesting fact -  he is a divinity school graduate and a jazz saxophonist! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/unforgettable-phil-mershon  

Conversation with Phil Mershon, the Director of Experience and the former Director of Events at Social Media Examiner, which produces Social Media Marketing World, a Jazz saxophonist, a former pastor, and the author of Unforgettable: The Art and Science of Creating Memorable Experiences. Episode on Website

This week I was really excited to speak with my friend and former colleague Phil Mershon about his new book, Unforgettable: The Art and Science of Creating Memorable Experiences. Phil is the director of experience for Social Media Examiner where for over 12 years he has created amazing customer experiences at events like Social Media Marketing World and the Social Media Success Summit. Phil and I worked together at Social Media Examiner and throughout his 30+ year career he has been creating memorable experiences for businesses like non-profits, schools, and churches.  In this new book Phil has compiled the knowledge that he has accumulated throughout his career into an amazing guide for both event creators as well as conference or event attendees. I'm sure you're aware of the adage, “This meeting could have been an email.” Well in many ways if you're anything like me you have been to conferences or events that feel like they should have been a meeting. Phil's book looks to correct this trend by laying out the principles and best practices for building unforgettable events with truly useful takeaways. In this conversation Phil lays out some of his tried and true techniques for creating events both in person and online that generate team building while encouraging the interplay between in-person and online interactions. Phil also points out how events can minimize distractions and create an environment conducive to both focus and engagement. In many ways Phil sees himself as a kind of “game designer” responsible for creating experiences that are both engaging while simultaneously being rewarding and fun. Listeners will gain valuable insights into maximizing the impact of in-person events, improving engagement and productivity, and developing a deep understanding of attendees' needs while also improving their own attendee IQ to get the most out of their next work event or conference. ______________________________________________________________ Connect with Phil: Website  Book Linkedin  Twitter  Facebook  Instagram Connect with Erik: Facebook  LinkedIn  Twitter  Instagram  Make sure to check out our sponsors here to help support the show! Learn more about your ad choices. Visit megaphone.fm/adchoices