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Q1 Is “Ethics in PPC” something you ever think about? If so, in what way(s) do you think about it? Q2 Do you think there is a difference between your own ethics in PPC and ethics for advertisers? Q3 What, if any, ethical obligations do you feel you have when it comes to advertising on clients' behalf? Q4 Have you ever faced an ethical dilemma in your PPC career? How did you handle it? Q5 What do you think are the biggest ethical gray areas in PPC currently? Q6 If a client wants to do something that is in an ethical gray area, how do you handle it? Q7 What is currently in your “just because we can, doesn't mean we should” bucket for PPC? --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message

Todays show is part 4 of 'Do You Truly Have What It Takes To Succeed?" 18) Peak performers DELEGATE but never obfuscate. Trust, but verify.  19) Peak performers are incredibly careful who they take any advice or coaching from. ONE bad or misguided idea can ruin a business. Anyone remember, New Coke? Be incredibly rigid one taking anyone's advice. The world is full of fake experts, fake coaches, fake leaders....have filters for everything. For hiring a real estate coach: - Have they sold residential real estate? Did they/ do they have a real estate license? if yes move to Q2. If no, fake coach alert! - Did they sell at least 100 homes in ONE year? And were those individual transactions vs a building or subdivision? If yes move to Q3, if not...you can do better. Fake coach. - Did they sell at least 100 homes per year for at least 5 years in a row? If yes, you have someone who has been there done that selling homes...and they DO know how to be successful selling RE...move to Q4 - Have they provided AT least 10,000 PAID 1:1 coaching calls for agents. Not speaking, not zooms, not being on a stage...real, honest to God 1:1 coaching calls. If not, you owe yourself to keep looking. (Hint: there are maybe 3-4 real real estate coaches in the industry who meet or exceed these suggested requirements) Schedule A Free Coaching Call Listen on iTunes Listen on Spotify Listen on Stitcher Learn more about your ad choices. Visit megaphone.fm/adchoices

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Has your opinion or thinking about Google Ads no longer showing queries without “significant” levels of searching changed since you first heard about it? Why or why not? Q2 Google Ads clarified their reasoning for this change after their initial announcement (and before we first chatted about this) to say it was for “privacy” reasons. Thoughts? Q3 What are you seeing in your account query data? How much is no longer visible? What impact is it having? Q4 Have you been able to figure any rhyme or reason as to what the thresholds might actually be? Q5 What, if anything, are you doing or plan to do to combat or work around this in your accounts? Q6 Are you proactively discussing this with clients? If so, what are you saying to them? If not, why not? Q7 What is your biggest concern with regard to query data going forward? --- Send in a voice message: https://anchor.fm/ppcchat/message

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you noticed any trends in the PPC advertising you’re seeing in the past few weeks? Types of ad, messaging, etc. Q2 Have you seen any ad campaigns that you thought were really great in the past couple of weeks? What made them great in your opinion? Q3 Is there a theme you can find in the campaigns that you find positive or effective on you as a customer/consumer right now? Q4 Have you seen any ad campaigns that you thought were really awful in the past couple of weeks? What made them awful in your opinion? Q5 Is there a theme you can find in the campaigns that you find terrible or with poor messaging for you as a customer/consumer right now? Q6 Have you changed anything that you’re doing in your accounts in the past week? What motivated the change? Q7 Where are you finding inspiration these days for your PPC campaigns? --- Send in a voice message: https://anchor.fm/ppcchat/message

In This Episode…Storytelling is a word PR and marketing professionals hear often. Brett Deister talks with Jason Moriber, former Chief Storytelling Officer for Verizon and current Managing Director of MarkerBeacon. In part one of a two-part series, we discuss Jason’s favorite books, if the phrase “tell your story” is being overused, what content is best suited for “telling a story” and more! Time Stamps● [01:23] Q1: What do you prefer, coffee or tea? ● [02:21] Q2: What are some of your favorite books? ● [05:06] Q3: What is the difference between agencies telling a story and companies telling a story? ● [07:04] Q4: Have we overused the phrase, “tell your story?” ● [08:54] Q5: What type of personality traits or skills does it take to craft brand stories?● [15:35] Q6: What content is best suited for brands to tell their story?● [17:51] Q7: What are some of your favorite tools to monitor a story you created?People and Companies, We Mentioned in the Show● Jason Moriber was our guest today.Episode Length: 20:38Thanks so much for tuning in. Join us again next week for another episode!Download Options● Direct Download: Right-click here and click “Save As” for a direct download.● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!● If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter.Thanks for listening! See acast.com/privacy for privacy and opt-out information.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Gustafson (@markpgus) Q1 What new Facebook features/trends/suggestions are you embracing? Q2 What steps are you taking to get to 50 Conv/Ad Set/Week? How is it going? Q3 Are you trying new objectives because of the focus on 50 optimization events? What are your favorites? When do you use them? Q4 Have you been doing anything new with creative? What are your best performers right now? Q5 Have you been using Dynamic Creative Testing? How has it been working? Q6 How many ads do you use per ad set when not using Dynamic Creative? Q7 What do you think is the most underrated feature in Facebook and why? --- Send in a voice message: https://anchor.fm/ppcchat/message

Podcast with Host: Jai Shukla & Guest: Anthony Peacock Q1 — How did you get started into this world of PR? It was actually an accident. Starting as a journalist writing primarily about motorsport, he found himself being asked by drivers about how to get more media exposure. After noticing his suggestions were quite well-liked, he decided to make a career out of it, gradually moving from journalism to PR. He believes that to truly understand PR you have to be a journalist yourself because you can’t answer to what journalists want without knowing exactly what those things are. Q2 — While journalists are attempting to uncover the truth, PR is about fluffing up the truth. Is that a statement you agree with? Absolutely. In journalism, you tend to get better results from being as honest as you can. The job of PR isn’t necessarily about trying to persuade people, but to present the evidence in a way to allow the audience to make up their own mind. PR people are very sensitive to criticism, but you just have to accept that. If the thing is bad, people have every right to say it is. If it’s good then hopefully people will say it’s good. If there’s one thing missing from PR it’s a higher level of honesty. Q3 — How often do journalists end up finding the truth? About ninety-five percent of the time. It’s generally a bad idea to cover something up because you’ll look like an idiot when it inevitably gets found out! Q4 — Have you ever attempted to cover something up only to learn a valuable lesson or was it your principles in journalism that made it seem unnecessary to even attempt it, knowing the ease of being able to find out the truth in the first place? He succinctly admits that even if it’s negative, he’d never even bother to try to hide it. Q5 — How do you work your magic to present the truth in a relatable way and have people feel positive about it? An emphasis on the positives works great. You can exclude the negatives as long as you’re not pretending things are different than what they really are. In the digital age of Twitter, any cover-up will be uncovered by someone just on their mobile phone! It used to be a lot easier to keep secrets than it is now. Q6 — How do you feel that’s impacted the way you’re able to do your job? Honestly, it hasn’t really impacted his career much at all. Again, If you have nothing to hide, you have nothing to fear. Q7 — Tell us about what you’re working on right now and what ongoing projects you’re involved in. Currently, Anthony Peacock is working with Pirelli and Formula 1, he just finished up at a rally in Portugal, and will soon be headed to the Canadian Grand Prix, supporting the in-house Pirelli media office. He’s branching out from motorsport as well, starting his own catering company. Even he admits pizza is about as far from motorsport as you can get. No two days are typical, though, an average day usually split into small chunks involving many different projects, some short-term, some long-term. Q8 — How did people think you even had the skillset to do PR coming from the journalism side? Anthony Peacock stays humble and isn’t even quite sure himself. He chalks it up to putting himself out there, making connections with enough people who could vouch for him, and having enough experience that they believed his opinion was worth having. Q9 — It takes a lot of time and effort to start a business. What was it like going from a one-man role to building up a whole team in your own company? It was a slow build. His team of five people happened gradually, starting from just his lonesome to adding people one by one. If you get too big too quickly, you’ll no longer be able to relate to your clients. Q10 — You started the business when the need for your services was already in place. That seems to be the right way to start a business. It grew organically with, honestly, not even much of a plan. Even Anthony Peacock acknowledges he’s not the best person to be able to sit down and write a business plan. The way the business grew was organic, not forced or contrived. Q11 — What characteristics did you look for when looking for your right-hand man? Skillsets are one thing, but the mindset is another. It can be difficult to find someone who’s willing to put the long, anti-social hours which come with the motorsport territory. Most people would prefer they spend their weekend nights with their friends and family or drinking at the pub, not writing press releases. The best person for the job is someone who can put in the hours and make the sacrifices. Motorsport PR isn’t just sipping champagne on the tracks. It’s hard work! Q12 — I think the biggest myth of PR is that you’ll simply be enjoying the journey of interacting with people that you would already love to interact with, when, really, it’s a lot of long, hard hours. I mean it’s both, really. For example, you can get to interact with racing drivers in exotic locations and that’s part of the appeal, but it’d be a mistake to think it’s just that. No one discusses the daily grind! But the people who love it wouldn’t rather be anywhere else. Q13 — What can people do to increase their reach in motorsport? In terms of drivers, it’s being available and proactive. Even the best drivers need to be marketable and provide journalists and their PR agencies with interesting stories to tell about themselves. A lot of drivers are young kids and they just don’t think about what makes a good story and how to sell themselves. They’re focused solely on driving the car quickly. The truth is, a lot of people can drive a car quickly, but not many can drive a car quickly and be marketable at the same time. It doesn’t have to be complicated. Something as simple as uploading some photos from a recent rock-climbing trip to social media can suffice. It all helps. At the end of the day, a motorsport career is about sponsorship, and if they don’t know who you are or what you’re about, you’re shooting yourself in the foot. Q14 — You’ve worked with many people within the last decade, if not longer. Do you have any interesting stories and anecdotes you’d like to share with the audience? He’s reluctant to share any stories, mostly involving drivers acting silly and immaturely, including an incident involving a driver and a hotel fire extinguisher, and a well-known driver attempting to fit himself inside an airport x-ray machine! He’d love to tell a few stories but rather prefers to err on the side of discretion. It’s a family show, Anthony Peacock says. However, he’s quick to point out that he’s worked with many great people who don’t participate in this kind of behavior. Q15 — Social media has changed the way we interact. What do you think the future holds in terms of communication? There will likely be less and less of a role for traditional PR. People will be doing more things for themselves, likely even running their own campaigns. PR might transition into more of a guiding role, with drivers doing more of their own groundwork. More things will happen in real-time. People don’t want to wait for news anymore. This means having to be up at 3 am to deliver live coverage of a news story if need be. Later than live is too late these days. A digital world also means it’s harder to cover-up any sinful activities. People will need to constantly be on their best behavior! Q16 — How does the PR world for motorsport vary compared to other industries? For example, in Formula 1 racing you’re dealing with big sums of money, so any consequence of a wrong decision can be costly. Because of this, people will naturally be more sensitive and aware of anything that could cause a mishap or mistake. But he’d say the guiding principles are still largely the same. Q17 — What is something you believe that is one-hundred percent right that not everyone agrees with? Many colleagues say you should persuade a journalist or spin a story in a particular way. Having been a journalist, Anthony Peacock believes that this is just counter-productive behavior. If you badger a journalist, you’ll only get on his bad side and that could easily come back to bite you in the behind!

About (5) years ago, I walked away from a six-figure career to start an Avant-garde training and development program for the changemakers of the world. Being totally honest, I was very naive.I have helped many a client build million dollar companies. I scaled my own ad agency to almost 2M in media billing in under a year. And I worked for myself as a six-figure management consultant for (12) years.How hard could launching a changemaker brand be?After losing years of my life, bushels of money, and after experiencing heart crushing heartache, Maestro finally solidified. Looking back, knowing what I know now, one thing has become abundantly clear.The process of becoming a changemaker did not need to be that painful. Don’t make the mistakes I did! Learn from my struggles to save time, money, and heartache.Monthly Malbec #1 | May 2019 Once a month, I do an hour-long deep dive on a single topic called, The Monthly Malbec. Inspired by teleseminars I did for a management consulting client, these teleseminars are packed with actionable insights and teachings. Enjoy!Q1: What’s this REALLY about?Q2: Are you drunk or are you sober?Q3: Are you meeting people where they live?Q4: Have you done the math?Q5: Are you flying solo?

In this episode, I explain how I used Harry Potter to help a client deal with her suicidal urges. Please note that my area of expertise is compulsive and binge eating, not suicide – so take everything you hear as anecdote, rather than expert advice. In addition, my client has never attempted to take her own life – we are talking about passive suicidal ideation (i.e. dealing with thoughts such as ‘I don’t want to be here anymore’ rather than any active intention to end her life).   4 min 30: HOW TO CHANNEL SUICIDAL URGES USING THE DEATHLY HALLOWS I talk about the work I did with my client around safely channelling and releasing her desire to die via the 3 chapters The Forest Again, King’s Cross and The Flaw In The Plan from Harry Potter and The Deathly Hallows. This is all about the power of imagination instead of well-worn clichés that try and fail to appeal to logic. Sharing Harry’s terror and hopelessness then return to Hogwarts allowed Sophie to connect with her desire to live and resilience. If you are not already a member of Audible, you can get this audiobook free. Go to http://www.audibletrial.com/EatingCoach and you can help support the show.   20 min 16: THE 5 QUESTIONS TO REFRAME THE DESIRE TO DIE Q1: Can you translate this desire? Q2: What in your life must die? Q3 relates to expressing suicidal urges Q4: Have you met Cavebrain, your secret superpower?   CONCLUSION What to do at the end of this podcast   RESOURCES Suicide Prevention Help: UK – The Samaritans https://www.samaritans.org/ Tel: 116 123 In The USA: https://suicidepreventionlifeline.org/ Tel 1-800—273-8255   Karla McLaren – The Language of Emotions   Harry Potter and The Deathly Hallows – if you are not already a member of Audible, you can get this audiobook free. Go to http://www.audibletrial.com/EatingCoach and you can help support the show.   James Altucher’s article : https://jamesaltucher.com/blog/i-want-to-die/ Matthew Hussey http://www.matthewhussey.com/ The Eating Coach episodes on Cavebrain: http://www.theshiftinside.com/audio-why-cant-i-stop-stress-eating-ask-your-cavebrain/  http://www.theshiftinside.com/how-to-stop-stress-eating-part-2/   CONTACT ME Info (at) theshiftinside.com Or leave me a voice message here: www.theshiftinside.com/harry

The first #RugbyChat Podcast from the land of the long white cloud. The questions we covered were: Q1 What was your favourite moment of the Lions tour both on and off the pitch? Q2 How are the All Blacks set for The Rugby Championship? Q3 How do we grade the Blues season? Q4 Have the Hurricanes lost the opportunity for a New Zealand side to win Super Rugby this season? Q5 Fiji and Tonga have qualified to the RWC in Japan, with Samoa getting 2 more shots at qualification is it an even playing field? Host: Paul - twitter.com/DrivingMaul Guests: Steve - twitter.com/Cornf1akesCrib Daniel - twitter.com/ScottishCannon4 Michael - twitter.com/realmikepulman