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Latest podcast episodes about q3 are

PPCChat Twitter Roundup
[EP164] #PPCChat 270721 - Dumpster Fire That is FB Ads

PPCChat Twitter Roundup

Play Episode Listen Later Jul 27, 2021 33:29


#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently managing any ad accounts on Facebook? If so, what industry(ies) are you advertising for? Q2 How has performance been lately? Q3 Are you having any issues with conversion tracking and/or attribution? If so, what are you seeing? And how long have you been experiencing issues or weirdness? Q4 How are audiences working for you lately? What types are you targeting or using (interest, custom, retargeting, LAL) and have you seen performance changes? Q5 Are there things that used to work fabulously in your accounts that seem to no longer work or don't work as well? Does it vary by account and/or industry or any other factor? Q6 Have you found anything new that seems to be working for you now? Does it vary by account and/or industry or any other factor? Q7 Are you thinking about and/or are clients asking about moving some or all of their ad budget away from Facebook to other platforms? If so, what platforms are you considering instead of Facebook? Q8 If Facebook is listening, is there anything you'd like to say to them or request for their ads platform? --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message

PPCChat Twitter Roundup
[EP163] #PPCChat 200721 - PPC Account Structures

PPCChat Twitter Roundup

Play Episode Listen Later Jul 21, 2021 36:11


#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Has your philosophy about account structure changed in the past year? If so, what was the main driver of the change in thinking? Does it differ by platform? Q2 Have you changed anything about the way you structure your Google Ads accounts and campaigns in the past 6 months? If so, why? If not, why not? Q3 Are there specific changes that Google Ads made that impacted the way you structure accounts and campaigns? What was the specific impact(s)? Q4 What is something that you always do now that perhaps you did not do previously and vice versa (something you used to do a lot but now never or rarely do)? Why the change? Q5 If you are also running ads on @MSFTAdvertising (Microsoft Advertising), have you changed the way you structure accounts or campaigns there? If so, why? Q6 Are there any things that you're “keeping an eye on” that you think could impact your thoughts on account and/or campaign structure? Does it vary by platform? --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message

PPCChat Twitter Roundup
[EP159] #PPCChat 220621 - Contracts & Setting Expectations

PPCChat Twitter Roundup

Play Episode Listen Later Jun 23, 2021 35:44


#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Let's start with contracts. Do you use formal contracts? If so, how detailed are they? Were they reviewed or created by an attorney? Q2 Is there anything special that you make sure to outline specifically in your contracts? And if so, why? Q3 Are your contracts typically for a specific period of time (i.e. 6 months or a year) or are they more open ended? What are your termination terms? What are your renewal terms if there is a set starting period? Q4 Is there something that you wish you had in your contracts, but do not currently? If not, why not? Q5 Do you have any questions about contracts that we all might be able to help with? Q6 Is it your practice to review any or all of the contracts with new clients to be sure they are aware of important clauses? Why or why not? Q7 How do you go about setting client/stakeholder expectations on a new project? Do you have any type of established process for this? Q8 When there is an expectation mismatch between you and a client/stakeholder how do you handle that? Q9 What is your biggest challenge when it comes to expectation setting? --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message

PPCChat Twitter Roundup
[EP152] #PPCChat 040521 - Testing in the Age of Automation

PPCChat Twitter Roundup

Play Episode Listen Later May 5, 2021 38:56


#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you performing regular testing in your accounts? Has your ability to run tests changed in the last 12 months? If so, why do you think that is? Q2 What kinds of tests are you running in search ad accounts (Google or Microsoft Ads)? Q3 Are there tests that you’d like to be running (or used to run) that have become more difficult or impossible with increased automation in Google Ads? How has your testing changed in the last year? Q4 What kinds of tests are you running in social ad accounts (such as Facebook, Twitter, LinkedIn, Snapchat, Quora, etc.)? Q5 Are there tests that you’d like to be running on social platforms? Why aren’t you running them? Have they become more difficult or are they just not possible or is it something else? Q6 What is your absolute favorite test to run (any platform)? Why is it your favorite? Has platform automation changed your answer here? Q7 What, if any, types of tests do you either not like or think are a waste of time? Why? Has platform automation changed your answer here? --- Send in a voice message: https://anchor.fm/ppcchat_roundup/message

PPCChat Twitter Roundup
[EP142] #PPCChat 230221 - Programmatic Advertising - It Might Be More Accessible Than You Think

PPCChat Twitter Roundup

Play Episode Listen Later Feb 23, 2021 31:58


#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) & Marc Poirier (@marcpoirier) Q1 How do you define “programmatic advertising”? Q2 What is a DSP and what’s the difference between for instance, GDN (google Display Network) and a DSP? Q3 Are you currently doing any programmatic advertising for your clients? If so, what are you doing? Q4 What are the biggest challenges in either implementing or getting approval for programmatic advertising for you? Q5 What do you think programmatic is best suited for - awareness, prospecting, retargeting or all of the above? How are you using it/how would you like to use it if you’re not currently? Q6 Do you use any tools or services to manage programmatic advertising for your clients? Q7 Is there any data or insight you can get from Programmatic Advertising that you don’t get from other types of advertising? --- Send in a voice message: https://anchor.fm/ppcchat/message

PPCChat Twitter Roundup
#PPCChat 280720 - Beyond Google & Facebook

PPCChat Twitter Roundup

Play Episode Listen Later Jul 29, 2020 32:01


#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Duane Brown (@DuaneBrown) Q1 what is something amazing that has happened to you in July? Q2 What percentage of your accounts are comprised of advertising on Google, Facebook or Instagram currently? Q3 Are your clients open to or interested in advertising on other networks? Q4 What is the biggest objection you hear when you propose expanding to other networks? Does it vary by network? Q5 What networks would you like to advertise on, but haven’t been able to get clients to say yes to? Q6 Have you found a particular network to be really great in a certain aspect or for a certain demographic or industry? Q7 What would you like to change about any of the other networks or platforms like Snap, Microsoft Ads, LinkedIn, Twitter, Pinterest, Quora, etc.?  --- Send in a voice message: https://anchor.fm/ppcchat/message

PPCChat Twitter Roundup
#PPCChat 210720 - CCPA - California Consumer Privacy Act

PPCChat Twitter Roundup

Play Episode Listen Later Jul 22, 2020 33:08


#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you familiar with the CCPA (California Consumer Privacy Act) that went into full effect on July 1, 2020? Q2 Did you do anything in advance of CCPA to prepare your clients web sites or advertising strategies for it? If so, what did you do? Q3 Are you seeing any changes in your data that you think are a result of CCPA? Q4 How, if at all, are you adjusting your strategies now that CCPA is being enforced? Q5 Do you think it is wise to start coming up with strategies to deal with laws like CCPA being enacted in more states or even federally here in the US? Are you doing so now or plan to? Q6 Do you foresee any “unforeseen consequences” of this law or others like it that may follow suit to CCPA? Q7 What, if anything, do you think will happen relative to user privacy in the coming year? --- Send in a voice message: https://anchor.fm/ppcchat/message

PPCChat Twitter Roundup
#PPCChat 020620 - Socially Aware Advertising

PPCChat Twitter Roundup

Play Episode Listen Later Jun 3, 2020 26:03


#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you paused any or all of your advertising in light of the protests and related events unfolding in the US and across the world? Why did you pause or not pause? Q2 Are clients asking for advice about how to handle their marketing in this climate? If so, what are they asking/saying? Q3 Are you uncomfortable with anything you’re being asked to do or not do within the accounts that you manage? Q4 What, if anything, do you want to see from brands right now? Q5 How do you feel about being in advertising right now? Q6 What can we, as a community, do to try to have a positive impact right now? --- Send in a voice message: https://anchor.fm/ppcchat/message

PPCChat Twitter Roundup
#PPCChat 260520 - Ad copy

PPCChat Twitter Roundup

Play Episode Listen Later May 27, 2020 26:28


#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you found that particular ad copy is working well in search ads right now? Has it changed from what has historically worked well? Q2 Have you found that particular ad copy is working well in social ads right now? Has it changed from what has historically worked well? Q3 Are you testing ad copy more, less or about the same as pre-pandemic times? If your cadence has changed, why has it changed? Q4 Where do you find inspiration for ad copy? Q5 Are there ad copy tests that you want to run, but have not been able to? Why were you not able to do the testing you wanted to? Q6 What is your process for creating new ad copy? Do you do a bunch of full ads at a time? Create a lot of components you can mix and match? Something else? Q7 What is your biggest frustration with creating ad copy? Q8 If you could change something about the platform’s rules or limitations on ad copy, what would it be and why? --- Send in a voice message: https://anchor.fm/ppcchat/message

PPCChat Twitter Roundup
#PPCChat 240320 - Working in PPC Right Now

PPCChat Twitter Roundup

Play Episode Listen Later Mar 25, 2020 34:45


#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How is your PPC work being impacted by the economic news and/or the coronavirus this week vs. last week? Q2 Have you changed any strategy or put anything into place over this past week? How is it working? Q3 Are client attitudes, questions and/or expectations changing in the midst of all this? Are any asking you to reduce fees? Q4 Anything else you’ve figured out that you’d like to share with the community about how to do paid search and/or paid social advertising in this environment? Q5 Is there anything we as a community could do to help you right now? Q6 What are you doing to stay positive these days? www.linkedin.com/groups/1860470/ --- Send in a voice message: https://anchor.fm/ppcchat/message

PPCChat Twitter Roundup
#PPCChat 121119 - Facebook 2019/20

PPCChat Twitter Roundup

Play Episode Listen Later Nov 13, 2019 16:07


#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Gustafson (@markpgus) Q1 What new Facebook features/trends/suggestions are you embracing? Q2 What steps are you taking to get to 50 Conv/Ad Set/Week? How is it going? Q3 Are you trying new objectives because of the focus on 50 optimization events? What are your favorites? When do you use them? Q4 Have you been doing anything new with creative? What are your best performers right now? Q5 Have you been using Dynamic Creative Testing? How has it been working? Q6 How many ads do you use per ad set when not using Dynamic Creative? Q7 What do you think is the most underrated feature in Facebook and why? --- Send in a voice message: https://anchor.fm/ppcchat/message

Real Words | Confessions Of A Bohemian Changemaker
MM #1 | The Changemaker Blues - (5) Questions To Save Time, Money, And Heartache

Real Words | Confessions Of A Bohemian Changemaker

Play Episode Listen Later May 29, 2019 64:50


About (5) years ago, I walked away from a six-figure career to start an Avant-garde training and development program for the changemakers of the world. Being totally honest, I was very naive.I have helped many a client build million dollar companies. I scaled my own ad agency to almost 2M in media billing in under a year. And I worked for myself as a six-figure management consultant for (12) years.How hard could launching a changemaker brand be?After losing years of my life, bushels of money, and after experiencing heart crushing heartache, Maestro finally solidified. Looking back, knowing what I know now, one thing has become abundantly clear.The process of becoming a changemaker did not need to be that painful. Don’t make the mistakes I did! Learn from my struggles to save time, money, and heartache.Monthly Malbec #1 | May 2019 Once a month, I do an hour-long deep dive on a single topic called, The Monthly Malbec. Inspired by teleseminars I did for a management consulting client, these teleseminars are packed with actionable insights and teachings. Enjoy!Q1: What’s this REALLY about?Q2: Are you drunk or are you sober?Q3: Are you meeting people where they live?Q4: Have you done the math?Q5: Are you flying solo?

ADHD for Smart Ass Women with Tracy Otsuka
ADHD And Rejection Sensitive Dysphoria (RSD) EP: 19

ADHD for Smart Ass Women with Tracy Otsuka

Play Episode Listen Later May 8, 2019 36:46


In this podcast, Tracy talks about ADHD and Rejection Sensitive Dysphoria or RSD. Because Tracy doesn’t struggle with RSD she wasn’t that interested in learning about it but once she realized it was the number one requested topic among the women in her Facebook group, she started doing her research. Discover why emotion is not mentioned in the DSM, despite the fact that all experts believe that it is an integral part of ADHD. What do so many of us with ADHD complain about? Short temper Impulsivity Low frustration tolerance Overwhelmed by emotions Overwhelmed by the pain or energy of others Others with ADHD may be unaware of others feelings and may seem to be insensitive Excitability Tracy clarifies that if emotion isn’t mentioned, that means that RSD is also not recognized in the DSM. Learn about the 3 types of mood challenges in ADHD. Discover which one of them is associated exclusively with ADHD. Tracy shares why it’s so difficult for so many women with ADHD to grow up with a positive self-concept and the one thing that is instrumental in success for ADHD women.   Learn the symptoms of Rejection Sensitive Dysphoria and how it got its name. Discover how it looks different depending on whether or not those who experience it internalize or externalize the emotional response. Tracy shares how members in her group describe what RSD feels like and how prevalent it seemed to be among the ADHD women in her group. Discover how RSD can often be misdiagnosed as social phobia, bi-polar disorder and/or depression but how it is different. Tracy talks about how Rejection Sensitive Dysphoria can affect people’s lives and relationships. She also shares a potentially positive side to RSD.   Learn what might help to lesson symptoms of RSD both in the way of medication and psychotherapy. Once Tracy read about the drive to suceed and achieve, it was easy to wonder if perhaps she had RSD. That’s when she took this self-test here. Like all things ADHD it’s all about the degree of impairment. Here are the questions. Choose Often vs. Not Often for each question. Q1: Do you ever experience sudden, intense bouts of rage when your feelings are hurt? Choose Often vs. Not Often for each question Q2: Do you ever experience sudden, intense bouts of depression when your think you have been rejected or criticized? Q3: Are you your own harshest critic? Q4: Do you ever feel anxious in social situations because you assume that no one likes you? Q5: Do you consider yourself a “people pleaser,” often going above and beyond to get on someone’s good side? Q6: Do you ever pass up opportunities or avoid starting projects because you’re afraid you’ll fail? Q7: Have you ever been called “overly sensitive” or a “head case” because of your strong emotional reactions? Q8: Do you often dedicate more time than is necessary to a project or become perfectionistic to make sure your work has no mistakes (and is above reproach)? Q9: Do you ever experience your emotions as a physical sensation, as though you’ve been punched in the chest or physically “wounded?” Q10: Do you ever feel shame about the “lack of control” you have over your emotions? Q11: Before you were diagnosed with ADHD, were you told you might be depressed? Have bipolar disorder? Have a borderline character disorder? Q12: Do you ever shy away from close friendships or romantic relationships, because you worry that if people “know the real you,” they won’t like you? Q13: Do you assume the worst in commonplace interactions — worrying you will be fired every time your boss calls you in to her office, for instance? Q14: Do you regularly think that you cannot go on feeling this way? Q15: Do you ever avoid meeting new people or trying new things because your fear of rejection and criticism is so strong? Resources: https://www.webmd.com/add-adhd/rejection-sensitive-dysphoria#2   https://chadd.org/wp-content/uploads/2016/10/ATTN_10_16_EmotionalRegulation.pdf   https://www.additudemag.com/rejection-sensitive-dysphoria-adhd-symptom-test/  

PPCChat Twitter Roundup
#PPCChat 160419 - Spring Cleaning For PPC

PPCChat Twitter Roundup

Play Episode Listen Later Apr 17, 2019 20:35


#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you have anything you do like “spring cleaning” for your PPC accounts (next Q will get into the specifics of what you do)? If so, how often do you do it? Q2 What kinds of “spring cleaning” things do you do? Q3 Are there things you think about doing, but don’t quite get around to doing to “spring clean” accounts? Q4 Are there any tools you use for “spring cleaning” type tasks that you love? Q5 Do you have processes in place that are essentially constantly “spring cleaning” accounts? Like Roomba for PPC? Q6 Are there areas that you wish you had more time to devote to that would make accounts more tidy and/or efficient? Q7 What is one “spring cleaning” type PPC task that you detest? Q8 Do you have any suggestions for how the platforms might “spring clean” themselves? --- Send in a voice message: https://anchor.fm/ppcchat/message

PPCChat Twitter Roundup
#PPCChat 050319 - Shopping Ads

PPCChat Twitter Roundup

Play Episode Listen Later Mar 6, 2019 22:16


#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Kirk Williams (@PPCKirk) Q1 Do you actively manage Shopping Ads, or, are you new to Shopping and hoping to learn more in this chat? Q2 Let's talk P12Mo Shopping Ads changes. What is new or notable that you think is worth calling out in Shopping Ads (late 2018 or upcoming 2019 changes accepted!). Q3 Are you testing bidding automation solutions in Shopping Ads? Any takeaways or learnings to share with the class? What do you love, what do you hate about what you have tried? Q4 In the brave new world, do you still find advanced manual bidding/segmentation strategies (or others) like Query Filtering to work for you in Shopping? Share your findings! Q5 It's Smart Shopping time! What are your thoughts? Like or dislike? Explain your answer. Q6 Prediction Time: If Smart Shopping / New UI happened in 2018, what do you think will be the biggest change to Shopping Ads in 2019? Q7 What do you think of Google opening up PLAs to appear in organic search? What impact do you see this having on paid Shopping Ads, if any? Q8 For those who run Shopping on Bing as well, what is something you like about Bing Shopping? What is something you would like to see changed? https://webmasters.googleblog.com/2019/02/help-customers-discover-your-products.html --- Send in a voice message: https://anchor.fm/ppcchat/message

PPCChat Twitter Roundup
#PPCChat 190219 - Search Conferences

PPCChat Twitter Roundup

Play Episode Listen Later Feb 20, 2019 27:12


#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you attend search conferences, at all and/or regularly? Why or why not? Q2 Which conferences have you attended and would you attend again? Q3 Are there any conferences or events that you have always wanted to attend, but have not? Why not? Q4 What makes for a great search conference experience for you? Q5 What makes for a great presentation by a speaker for you? Q6 What makes for a bad experience for you at a conference or event? Would that experience keep you from attending again? Q7 It feels like there are a million conferences these days, but even so, are there aspects of PPC that you wish were covered more at events? Q8 What topics are you sick of hearing about? Q9 If you were designing you own search conference event, what would your priorities be for the event? Q10 If there is anything you would want conference/event organizers to know that you have not already shared, go for it now! --- Send in a voice message: https://anchor.fm/ppcchat/message

PPCChat Twitter Roundup
#PPCChat 180918 - Keywords & Their Ever Changing Role in PPC

PPCChat Twitter Roundup

Play Episode Listen Later Sep 20, 2018 36:47


#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Azeem Ahmad Q1 We’ve had the automatic inclusion of close variants and changes in word order previously. Since those changes, how have you approached search query mining, and your strategies around campaign builds? Q2 We’ve just been given the news around same meaning variations. A lot of us responded in different ways, some positive and some negative. What’s your take on this update? Q3 Are you increasing your reliance on audiences/demographics/other avenues (share which ones) now in your PPC strategies? Q4 If you’ve been using scripts to help maintain your control over match types, how effective have you found them? Q5 - What do you think the future holds for keywords? --- Send in a voice message: https://anchor.fm/ppcchat/message

第一輯 學英語環遊世界
66 巧遇好久不见的TA!英语怎么说?

第一輯 學英語環遊世界

Play Episode Listen Later Sep 14, 2018 6:05


Q1: What line of business are you in?/What type of work do you do? 你做哪一行?可能的回答:I'm in sales. How about you? 我从事业务工作,你呢?Q2: Are you seeing anyone?/ Do you have someone special? 你现在有和谁在约会吗?可能的回答:Yes, I've been going out with a guy for a year now. 我和一个男生已经交往一年了。Q3: Are you married?/ Do you have any kids? 你结婚了吗?可能的回答:No, I'm still single. 我仍单身。几个常见的问题:What line of business are you in?/What type of work do you do?-I'm in sales. How about you?Are you seeing anyone?/ Do you have someone special?Yes, I've been going out with a guy for a year now.Are you married?/ Do you have any kids?No, I'm still single.最新的节目更新请搜寻订阅“学英语环游世界”专辑,或Fly with Lily系列专辑,喜欢就订阅分享,还有一个五星的评价,会让我继续努力!FB/IG/Line@:flywithlilyWebsite: flywithlily.com公众微信:iflyclub、englishfit

The Laptop Recruiter Podcast | Attract, Gain Authority, Automate & Scale like a Million Dollar Recruitment Business Owner

Today's Laptop Recruiter episode is last of the three completely different sessions. Podcast Highlights: [00:00:36] - Introduction: Question #3 [00:01:26] - You only have 18 Summers with your Kids [00:02:06] - Aurora came along [00:02:54] - Lesson [00:03:21] - Pen and Paper Exercise [00:04:36] - Velocity Call with Ben Palmer [00:05:36] - Your TIME as a Recruitment/Search Business Owner [00:08:21] - Q3: Are you being real with your timelines in your business? [00:09:32] - You're the point of FAILURE and SUCCESS of your Recruitment/Search Business [00:10:48] - HALT: Hungry, Angry, Lonely and Tired [00:11:35] - Two Biggest Assets in your Recruitment/Search Business Summary: Hey there, How are you doing? Here's question #3 and the other 2 from previous podcasts: Question 1: Do you understand that your marketplace consists of the 9-10 rule? Question 2: Do you get the game of Recruitment / Search Business? Question 3: Are you being real with your timelines in your business? I've read an awesome book and there was a statement on it saying "You only have 18 summers with your kids" and that's one of the most profound statements I've heard and it really hit me. Now I'm very fortunate, unless you don't know, I'm going back number of years - I have an automated business when we sold, training to Recruitment/Search Business Owners the entire process was automated, I had a team with one VA who run it and it went very well. Then, we set up what we have now -the Inner Circle group in Recruitment Marketing International. And now Aurora, my daughter, has come along. I want to set-up a laptop business about twelve years ago but I've always understood, I believe anyhow that TIME is one of our greatest variables that we were unable to actually control unless we actually take a step back. Andy Recruitment Marketing International http://recruitmentmarketinginternational.com Email me at andy@recruitmentmarketinginternational.com or chantel@recruitmentmarketinginternational.com Speak to Andy here: https://rmi.acuityscheduling.com/schedule.php