PR 360

Lana McGilvray is co-founder and CEO of Purpose Worldwide, a brand, communications, PR, and growth consultancy that specializes in helping clients drive their purpose and growth. In 2020, PR News recognized Lana as one of the Top Women in PR. Here, she discusses the importance of purpose in brand growth, the impact of AI on business, and the current state of DEI in PR. Key Takeaways:- Purpose is essential for brand growth and authenticity- Brands often struggle to define their purpose- The state of DEI in PR Episode Timeline:1:30 Why Lana was named "One of the Top Women in PR"2:30 Not all brands have a purpose3:45 How to help brands find their authentic purpose5:15 The problem with purpose-washing6:15 Matching purpose to growth 9:10 How AI fuels growth11:45 The importance of human intuition13:50 The current state of DEI in PR16:15 Rebranding DEI20:00 The importance of having a career with purpose This episode's guest: • Lana McGilvray on LinkedIn• Purpose North America• Council for Brand Purpose Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us! • Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Chris Caggiano is the senior editor at Fareportal, a travel E-commerce brand, and Intelligent Relations, an AI-enabled PR software-as-service company. His writing has appeared in Inc., where he worked as a reporter, writer, and editor for 13 years, as well as in CMO, D&O Reporter, The American Lawyer, The Advocate, Business.com, among others. Here, he discusses how Preston, Intelligent Relations' AI tool, aims to democratize PR for startups and explores the conflict between journalism and PR.Key Takeaways:- Developing a PR AI tool for startups- Finding the balance between clients and journalists- What makes good travel writing?Episode Timeline:1:15 Chris's work as a theater critic2:17 Chris sang at Carnegie Hall once4:40 What separates great travel writing from mediocre travel writing?7:30 Intelligent Relations was created with AI in mind9:15 The Preston AI11:00 A Preston use case13:30 How to insert your PR clients into journalism14:30 Clients get frustrated by their coverage16:30 The conflict between journalists and PR people18:30 How PR AI falls short 19:15 Advertising clients who don't know how to talk about their products22:00 PR is not advertising22:45 Thought leadership versus promotion26:10 It's about serving the reader26:40 Who is this for?This episode's guest:• Intelligent Relations on LinkedIn• Intelligent Relations' website Hosted on Acast. See acast.com/privacy for more information.

Gilad Bechar is the Founder and CEO of Moburst, a digital full-service, mobile-first marketing agency that helps companies scale and become category leaders. In this conversation, Gilad discusses what sets Moburst apart from other agencies, the importance of client selection, the role of AI in enhancing marketing strategies, and how to understand Google's content ranking algorithm.Key Takeaways:- Making sure clients are a good fit- Concerns over AI's accuracy and IP rights- How AI-generated content can drag your SEO rankingsEpisode Timeline:1:00 Introduction to Moburst and Gilad Bashar3:30 What sets Moburst apart?6:30 The importance of client selection 9:40 Navigating Facebook's algorithm Challenges12:08 The role of AI in marketing15:45 AI's impact on content creation18:40 AI tools and their applications21:20 Common client concerns about AI24:15 Understanding Google's content rankingThis episode's guest:• Gilad Bechar on LinkedIn • Moburst's website Hosted on Acast. See acast.com/privacy for more information.

Michelle Rupp is an EMMY and Edward R. Murrow Award-winning journalist and the Founder and CEO of Memorable Results Media, a boutique agency helping small and mid-sized businesses gain media coverage on local and regional TV. Here, she discusses the evolving landscape of local media, how to craft effective media pitches, and how businesses can prepare for a PR crisis.Key Takeaways:- The lasting power of local media- Keeping the audience top of mind- How to be prepared for a crisisEpisode Timeline:2:00 Has local media lost any power recently3:45 The importance of local journalists6:30 Connecting clients with local media outlets 8:45 Making clients newsworthy and timely11:30 Crafting powerful pitches12:30 Three components of a good story13:30 The importance of emotion16:45 How to prepare for a crisis20:30 Interacting with the media in a crisis22:00 Michelle's thought leadership philosophyThis episode's guest:• Michelle Rupp on LinkedIn• Memorable Results Media on Instagram• Memorable Results MediaSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Kourtney Jason is the president and co-founder of Pacific and Court, a Brooklyn-based book publicity and digital marketing agency, and the author of five nonfiction books, including "Lights, Camera, Booze: Drinking Games for Your Favorite Movies." Here, she discusses the current state of reading and publishing, the rise of audiobooks, and the importance of innovative PR strategies in reaching audiences. She also shares insights on crafting effective media pitches and the significance of timing in PR efforts. Key Takeaways:- Why traditional PR tactics are no longer sufficient in publishing- Why pitches fail- Book PR in the digital ageEpisode Timeline:2:45 What is the most popular drinking game from Kourtney's book?6:00 What is the current state of publishing in America?7:15 Audio books are becoming more popular8:00 Audio book recommendations9:00 Why traditional PR tactics aren't cutting it in 2025 10:45 What are some good Amazon alternatives?12:30 Why do most pitches fail?15:45 The benefit of pitching publishers individually17:00 Celebrities who tell the same stories repeatedly18:00 The importance of timeliness with pitches20:00 The increasing popularity of psychedelic books22:00 How to think like the mediaThis episode's guest:• Kourtney Jason on LInkedIn• Pacific and Court's website• Pacific Court on Instagram Hosted on Acast. See acast.com/privacy for more information.

Lindsay Ferraro Bennett is a public relations executive at Pace PR with 20 years of longstanding relationships and results-driven work within the luxury, lifestyle, fitness, food/beverage, travel, health/wellness, and publishing industries. Here, she discusses the evolving landscape of affiliate marketing, the importance of authentic content, and the role of influencers in driving brand success. She also emphasizes the need for a diversified approach in affiliate strategies and shares insights on how Pace PR uniquely integrates PR with affiliate marketing to achieve effective results. Key Takeaways:- Why affiliate marketing is a growing sector for publishers- How Pace PR integrates PR with affiliate marketing effectively- The importance that thought leadership plays at Pace PREpisode Timeline:2:00 How Lindsay's background in magazines helps with affiliate strategies3:30 Strategies that are currently working in affiliate right now5:45 How to get niche sites on your radar7:45 Understanding your client's goals9:15 Not all affiliate publishers are created equal12:30 How does Pace choose influencers?14:30 The benefit of using micro-influencers16:00 Why is Pace so good at affiliate marketing?19:30 Lindsay's thought leadership philosophyThis episode's guest:• Pace Public Relations• Pace PR on Instagram• Lindsay Ferraro Bennett on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Amanda Lee is the Vice President of Marketing, Analyst, and Public Relations at DDN, the world's leading data intelligence platform. She has 20-plus years of experience in marketing communications across AI, data intelligence, and technology ecosystems. Here, she discusses the rapid advancements in AI technology, the importance of data infrastructure, and the challenges women face in the tech industry. Key Takeaways:- How AI is revolutionizing supply chain, agriculture, and life sciences- Why data infrastructure is crucial for the success of AI models- The current state of women in tech Episode Timeline:1:30 Amanda's dogs3:15 How does Amanda keep up with all the changes in AI?4:30 Recent developments in AI that have impressed Amanda5:30 What's the hardest thing for marketers to explain to the public about AI?7:15 Is there enough data infrastructure to support AI growth?10:15 DDN's commitment to its customers12:14 AI's impact on various industries13:15 Autonomous cars17:00 Online safety issues caused by AI18:24 Challenges for women in technology This episode's guest:• Amanda Lee on LinkedIn • DDN's website Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us! Hosted on Acast. See acast.com/privacy for more information.

Susan Peters, a former litigator turned PR expert, shares her unique journey from law to public relations. She discusses the benefits of PR for lawyers and offers insights into media training and interview preparation. The conversation also explores the impact of AI on the legal industry and PR, as well as effective social media strategies for lawyers. Key Takeaways:- How PR helps lawyers build their reputation and attract clients- The importance of media training- Susan's transition from a litigator to a PR expertEpisode Timeline:1:00 Susan's transition from litigator to PR Expert4:00 The benefits of PR for Lawyers5:30 How lawyers can raise their profiles through PR7:15 The dos and don'ts of media appearances10:40 The impact of AI on law and PR14:30 Why Google doesn't like AI writing16:40 The pain of radio disclaimers17:45 How are lawyers using social media to raise their profiles?20:20 Tod's favorite legal radio ad21:20 Susan's Role in Law Firm Media Professionals23:40 Susan's thought leadership philosophyThis episode's guest:• Susan Peters on LinkedIn• Greybridgepr's website• Email: Susan@Greybridgepr.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Omer Maman, VP of Marketing at Healthee, explores the challenges of navigating healthcare benefits and how Healthee's AI-powered platform is transforming the experience. He also shares why great marketing isn't just about selling a product—it's about creating an emotional connection.Key Takeaways:- How Healthee's AI platform simplifies healthcare navigation for employees- Why marketing is all about emotions- AI solutions for healthcareEpisode Timeline:1:30 An overview of Healthee2:00 Navigating healthcare with AI Solutions5:40 Personalization in health benefits9:24 The Importance of transparency in healthcare costs11:00 Insights from the Healthee's 2025 Benefits Report13:20 Creating brands with an emotional spark19:00 Cultural differences in branding between Israel and the USA21:40 Omer's thought leadership philosophyThis episode's guest:• Omer Maman on LinkedIn• Healthee.com• Healthee on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Beth Mach, co-founder and COO of Spacely, shares how her company has made buying print ads as easy as buying a plane ticket and why the medium still so valuable in the digital age. She also discusses how she has found success in the ultra-competitive world of voice-over acting.Key Takeaways:- How Spacely simplifies the process of buying print ads- Why print advertising is still a significant player in marketing- How to break into voice over actingEpisode Timeline:1:30 Automation is great for relationships2:45 How Spacely makes automation easy3:45 What's the Spacely process like?9:00 What are the best parts of a magazine to have your ad appear?10:30 Why should brands choose print media over other types of advertising?11:45 Magazines feel like a luxury item in 202513:00 Reading physical media is better for recall14:00 The resurgence of out-of-home advertising16:00 Spacely success stories19:00 How did Beth break into voice acting?22:10 How do people find voice actors?This episode's guest:• Beth Mach on LinkedIn• Beth Mach's website• Spacely.Media Hosted on Acast. See acast.com/privacy for more information.

Eric Morley is the co-founder of Blue C, a California-based agency specializing in brand strategy and creative marketing. In his second appearance on the show, he discusses the evolution of client categories, the agency's proprietary branding strategy, BRANDPWR, and the importance of humanizing brands to build community and loyalty. Key Takeaways:- The six pillars of BRANDPWR- Effective marketing strategies- Humanizing your brandEpisode Timeline:2:15 An overview of Blue C's work4:00 The BRANDPWR framework7:45 Identifying your target customer9:00 Wahoo's Fish Taco's 2021 rebrand11:15 Finding brand clarity14:00 The importance of KPIs15:30 It's had to maintain a brand 16:45 Brands need to be humanized 19:20 Why Sit 'n Sleep is a very human brand21:30 Tod's work with California Deluxe Windows23:50 Eric's thought leadership philosophyThis episode's guest:• Eric Morley on LinkedIn• BlueCUSA.om Hosted on Acast. See acast.com/privacy for more information.

Media relations consultant Amanda Griffith shares her journey in healthcare storytelling, shaped by her experiences with chronic illness. She highlights the power of empathy in media, the impact of personal connections, and key themes like loneliness and burnout. Amanda also introduces the Chronic Boss Collective, a community empowering women with chronic illnesses to embrace their identities and share their stories in a technology-driven world.Key Takeaways:- How Amanda's chronic health conditions have shaped her career- How to build relationships with reporters- Transparency in communicationEpisode Timeline:1:30 Amanda's history with ulcerative colitis 3:00 What's an ulcerative colitis flare-up?5:45 How does Amanda's history of chronic illness help with storytelling?7:45 The importance of human connection in media relations8:45 What healthcare stories are resonating with audiences these days?12:00 The loneliness epidemic14:30 Building two-way relationships with reporters17:45 Amanda's concussion20:30 Eating on Zoom calls22:30 The Chronic Boss CollectiveThis episode's guest:• Amanda Griffith on LinkedIn • Chronic Boss Collective• Bumble PR on XSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

JJ Nelson, Director of Communications at Bergmeyer, joins us to discuss the power of joy in branding, the importance of authenticity, and how Bergmeyer stands out in the design world. He also shares insights on navigating economic shifts, adapting during COVID-19, and his work with SpeakOUT Boston in amplifying LGBTQ+ voices.Key Takeaways:- The importance of joy- Authenticity in branding- How Speak Out Boston empowers LGBTQ+ voicesEpisode Timeline:1:00 The important role that joy plays in JJ's life3:30 How JJ refills his joy bucket5:10 JJ's previous career in casting7:00 Self-awareness is the key to acting9:30 Brands need to be self-aware10:00 How does Bergmeyer set itself apart in the design space?12:30 The importance of culture at Bergmeyer13:30 How is Bergmeyer navigating the current economy?15:30 How did Bergmeyer make it through COVID-19?20:30 The weird way COVID unleased creativity21:30 The current state of the LGBTQ movementThis episode's guest:• JJ Nelson on LinkedIn• JJ on Instagram• Bergmeyer's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Kristine Frech is Vice President of Corporate Communications at Amplify, a leading New York City-based curriculum company. Before joining the Amplify team, Frech was the Vice President of National and Strategic Communications at Teach For America (TFA) and served as advisor to then Governor Gina Raimondo as the Governor pursued a universal pre-K program. Here, she shares how to communicate with the education world and reminisces about her work with Governor Raimondo in Rhode Island. Key Takeaways:- Post-pandemic education challenges- Tips for PR in education- Kristine's work with Governor Raimondo of Rhode IslandEpisode Timeline:1:45 Where does Kristine get her passion for education?2:55 How widespread is inequality in education?4:20 Amplify's mission6:10 Kristine's favorite Amplify curriculum7:45 Amplify's post-pandemic challenges9:45 Amplify's literacy data11:00 Who's Kristine's target audience14:45 Three lessons for someone new to education16:30 Jargon in education18:30 Kristine's favorite memories working with Governor RaimondoThis episode's guest:• Kristine Frech• Amplify on Instagram • Science of Reading podcast• Beyond My Years podcastSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Anne Green is the CEO and principal at G&S Integrated Marketing Communications Group. She is passionate about providing counsel to clients in sectors such as healthcare, professional services, and financial services and is an accomplished media trainer and speaking coach. Here, she takes a deep dive into the world of media training and shares the skills that make people great communicators. Key Takeaways:- Media training 101- How COVID drove the need for media training- The mystery of charismaEpisode Timeline:2:00 The most common problems Anne corrects during media training4:00 The importance of creating understanding4:45 Can you teach authenticity?7:15 The importance of self-awareness9:30 How Anne's lifelong love of singing affects her media training12:00 Why do people trail off when speaking?15:15 The mystery of charisma18:20 People who can manage the energy of the room22:00 Has Zoom driven more people to media training26:00 The importance of being heardThis episode's guest:• Anne Green on LinkedIn• G&S Integrated Marketing Communications GroupSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

April White is the CEO of Trust Relations, which she founded after working for legacy PR firms, including Weber Shandwick, Edelman, and Rubenstein PR. She is also the host of the "PR Wine Down" podcast and an official TEDx speaker. Here, she discusses how she developed the skills to be an authentic leader and why it's essential for agencies to "do what you say before you say what you do." Key Takeaways:- April's approach to leadership- Why leaders should exemplify their brands- Managing assertive and introverted employeesEpisode Timeline:2:00 What April's menagerie of animals taught about leadership5:30 How leaders deal with assertive employees and introverts8:45 How April developed her leadership style10:15 Developing an authenticity in leadership12:30 Tod's aversion to managing people14:00 Do what you say before you say what you do 18:00 Why brands need to engage in two-way conversations20:00 Are brands changing how they respond to negative social media feedback23:45 Why leaders need to exemplify their brands26:00 Lessons April has learned from doing the "PR Wine Down" podcastThis episode's guest:• Email: April@TrustRealtions.Agency• TrustRelations.Agency• Trust Relations on Instagram Hosted on Acast. See acast.com/privacy for more information.

Chris Drake is the Senior Vice President at iconectiv, where he is responsible for internal and external technology initiatives, including emerging opportunities in mobile content, cybersecurity, and virtualization. Here, Chris explains how scammers are adapting to AI, recent regulations on robocalls, and the rise in text fraud. Key Takeaways:- Scammers are increasingly using text messages instead of robocalls- Understanding the new wave of scam tactics- How scams are affecting businessesEpisode Timeline:1:45 The rise of text scams4:00 How do scammers break into iPhones?6:45 How to protect your smartphones from scammers8:15 How to protect your cryptocurrency10:15 Current government actions against robocalls14:00 Will there be fewer robocalls in 2025?17:00 AI is making it more affordable for scammers to target their victims18:30 Data breaches are helping scammers20:30 Scammers are entering the real world22:00 The Liam Neeson scamThis episode's guest:• Chris Drake on LinkedIn• iconectiv's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Paige Arnof-Fenn is the founder and CEO of global branding and marketing firm Mavens & Moguls, based in Cambridge, Massachusetts. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups, and non-profit organizations. Here, Paige discusses why it's vital for everyone to have a personal brand and how to stay relevant in a constantly changing media landscape. Key Takeaways:- The benefits of tai chi- Why everyone needs a personal brand- Finding your brand's core valuesEpisode Timeline:1:30 Paige's love of tai chi3:00 The benefits of tai chi5:30 Tai chi is a walking meditation6:45 Why everyone needs a personal brand8:00 If you're not online, you're invisible9:00 Pick your platform10:00 How blogs can go wrong12:20 Finding your core values14:45 Your brand is like an artistic voice16:00 Brands are financially valuable17:30 The new importance of humanity 19:45 How does Paige stay relevant?22:00 The importance of awarenessThis episode's guest:• Paige Arnof-Fenn on LinkedIn• Mavens & MogulsSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Thought leadership was a significant theme on "PR 360 " throughout 2024. So, to close out the year, we gathered insights on the subject from a diverse group of guests from every facet of the PR industry. Recognizing that we can all use some help expressing our ideas, we've compiled 10 of our favorite tips and tactics to help inspire even better thought leadership throughout the PR and beyond in 2025.Key Takeaways:- What thought leadership means to 10 "PR 360" guests- How to be a better thought leader- Things thought leaders get wrongEpisode Timeline:2:10 April White, CEO and founder of Trust Relations3:20 Louis K. Gump. president of Cambian Solutions5:20 Gini Dietrich, founder of the influential Spin Sucks blog8:40 Amanda Proscia, COO and Co-Founder of Lightspeed Public Relations/Marketing10:00 Grace Keith Rodriguez, CEO of Caliber Corporate Advisers12:10 Dominick Miserandino, founder of TheCelebrityCafe.com14:00 Dana Maruffo, Senior Manager of Global PR and Communications for BigCommerce17:00 Jacqueline Long, President of Evins PR18:45 Amy Jackson, founder of TaleSplash21:10 Ekaette Kern, CEO and Head of Brand Consulting at TENET ConsultancySubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Jonathan Baker is the head of M and A at Punctuation, a small advisory practice that helps firms with positioning, lead generation, benchmarking, valuation, and succession planning. Here, he shares the inside scoop on how to sell an agency and determine its worth. We also discuss two topics near and dear to Jonathan's heart: Australian shepherds and craft beer. Key Takeaways:- Common mistakes in creative firms- When to sell an agency- How to evaluate your agencyEpisode Timeline:1:15 The perils of living with an Australian shepherd2:30 How Punctuation helps media companies with positioning and benchmarking4:00 Considering the owner's lifestyle during the M and A process5:00 Selling a business to the right person6:45 Is there a common positioning pivot agencies are making these days?7:15 The importance of finding your niche8:30 How expertise affects pricing 9:10 The biggest mistakes creative firms are making these days10:15 How an owner's role evolves over time 12:35 When is it time to sell?15:15 The emotional toll of the M and A process17:45 The importance that EBITA plays in the evaluation 19:30 Jonathan's favorite craft brewThis episode's guest:• Jonathan Baker• Get free resources at Punctuation.com/PR360Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Wing Lam is the eldest of the three founding brothers of Wahoo's Fish Taco, with over 30 years of experience in the restaurant industry. Beyond business, Wing is actively engaged in philanthropy, serving on the boards of organizations like Share Our Strength and the Surfrider Foundation. On his fourth “PR 360” appearance, he discusses what it means to live the Wahoo's Way, shares the secret of Mr. Lee's sauce, and discusses current restaurant business trends. Key Takeaways:- The latest from the Cali Love Drop- What it means to live the "Wahoo's Way"- The rise in popularity of Asian foodEpisode Timeline:1:50 The mystery of Wahoo's amazing Mr. Lee's sauce3:50 What does it mean to live the Wahoo's Way?7:50 Has Kelly Lam's mindfulness rubbed off on Wing?9:15 How food affects your sense of being10:00 Accepting the challenges of life12:00 Current trends in the restaurant business14:15 Filipino food is becoming more popular16:20 A new food offering at Wahoo's17:15 The state of the Beach Boys' collaboration18:40 The latest news with the Cali Love Drop20:10 Did 2024 turn out as expected?24:45 Tod's old job with Frosty, Heidi and FrankThis episode's guest:• Wing Lam on LinkedIn• @WahoosWing• Email: Wing.Lam@Wahoos.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Lizzy Bilsano is the Vice President and Head of Creative strategy at Whalar Group, a company built for the creator economy to inspire a new order in the marketing, advertising, and media landscape. Lizzy also once ran operations and marketing for a dance company while simultaneously being an active company dancer and student. Here, she shares how creators can build communities and how Whalar Group puts creators at the center of its projects.Key Takeaways:- Lizzy's journey from dancer to creative strategist- How to merge misfit ideas into something new- Why creators should co-create with their audiences Episode Timeline:1:30 How did Lizzy go from being a dancer to a creative strategist? 3:15 Creators are characters5:15 How Lizzy merges misfit ideas to create something new8:30 How does Lizzy find niche creators10:35 Whalar Group's 4 C's12:00 Creators need to build spaces for their audiences16:15 What separates Whalar Group from the competition?17:42 Keeping up with creator trends20:15 Creators should co-create with their audience21:30 Lizzy's social media dietThis episode's guest:• Lizzy Bilsano on LinkedIn• Whalar Group's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Kelly Lam is a wellness expert and founder of The Whole Purpose, a company that builds customized, high-impact, integrative mindfulness and wellness programs for individuals and corporations. Here, she discusses the birth of her company and how mindfulness can positively affect workplaces.Key Takeaways:- Kelly's transition from construction to wellness - The benefits of mindfulness in the workplace- The power of gratitudeEpisode Timeline:1:45 Kelly's wellness journey4:00 How a silent auction changed Kelly's life5:00 How to become a yoga instructor6:30 The hard part about teaching yoga8:30 Wellness for gamers9:30 Showing ROI for wellness11:05 The Whole Purpose's class offerings 13:30 Where does mindfulness start?15:10 The importance of gratitude18:00 What are people looking for help with?19:30 New trends in wellness practices21:50 Common pushback Kelly gets from potential clientsThis episode's guest:• Kelly Lam • The Whole Purpose's website• Email: Info@TheWholePurpose.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Ekaette Kern is the CEO and Head of Brand Consulting at TENET Consultancy, a strategic communications agency focused on brand storytelling that ignites, inspires, and sparks change across generations. She also serves as the board chair for The A Pledge, an initiative focused on increasing representation and equity in the advertising industry. Here, she discusses the secret “sauce” that sets TENET apart, current DEI challenges in advertising, and her work with the Harlem Globetrotters. Key Takeaways:- TENET Consultancy's secret 'sauce'- Ekaette's work with the Harlem Globetrotters- How DEI efforts can fall shortEpisode Timeline:1:20 The four-step process for brand transformation4:15 The “sauce” that sets TENET apart5:45 Ekaette's work with the Harlem Globetrotters9:00 How to build strong partner relationships10:28 How The A Pledge is helping diversity in advertising13:00 Moving beyond performative DEI actions 15:00 Legal pushback against DEI16:48 Tangible successes in advertising diversity18:45 Advice for women in PR and marketing20:34 Ekaette on thought leadershipThis episode's guest:• TENET on LinkedIn• LinkedIn Ekaette KernSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Joe Tannorella co-founded PodEngine.ai in 2023 to create a database where people can search millions of podcast transcriptions. Pod Engine helps agencies and marketers with everything from guest booking to competition monitoring. Here, Joe discusses the myriad ways Pod Engine's robust database has helped everything from agencies to NHL teams. Key Takeaways:- Creating the world's most advanced podcast search engine- Innovative ways organizations can use Pod Engine's database- How Joe caught Richard Branson's attentionEpisode Timeline:1:00 Unlocking podcast knowledge through Pod Engine5:00 Pod Engine is an excellent resource for information 6:00 How to use Pod Engine to book podcast guests09:45 Innovative ways that Pod Engine can be used10:50 How an NHL team is using Pod Engine12:00 Pod Engine allows organizations to monitor the competition14:30 Getting caught up from the advent of podcasting15:50 Current trends in podcasting20:00 Joe's Point of Light Award21:00 How Joe enlisted Richard Branson's help for a best man speechThis episode's guest:• Joe Tannorella on LinkedIn • PodEngine.ai• Ping Joe for a free month's subscription at Joe@PodEngine.aiSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Andrew Ellison is the Media Relations Manager for Global Results Communications, a leading PR agency for tech and everything it touches. Before coming to GRC, Andrew was a news reporter for Nexstar Media and KRIS-TV. Here, he discusses his past life in journalism and the role digital humans will play in our lives.Key Takeaways:- Andrew's transition from news reporter to PR- The future of digital humans- Understanding the Internet of ThingsEpisode Timeline:1:30 Why Andrew left his career as a news reporter4:00 Tod's thoughts on media fatigue5:15 The future of journalism9:00 Andrew's favorite interviews11:00 Tod's interview with Jane Goodall12:30 GRC's new client, Uneeq13:30 How Uneeq is creating digital humans15:00 Applications for AI digital humans19:00 How Andre stays to date on the world of big tech21:54 Understanding IoT and its importanceThis episode's guest:• Andrew Ellison on LinkedIn• Global Results CommunicationsSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Bob McCullough has been in public relations/corporate communications for over 50 years. In 1988, he led the award-winning PR team that launched SeaWorld Texas in San Antonio. He currently helps spread the word about the nonprofit Morgan's Wonderland, the world's first and only theme park designed for those with special needs. Here, he talks about theme park PR and the biggest lesson he's learned over 50-plus years in PR.Key Takeaways:- The history of the launch of SeaWorld Texas (now SeaWorld San Antonio)- Promoting a theme park for kids with special needs- Lesson learned over 50 years in PREpisode Timeline:0:30 Former guest Chuck Cureau on Bob McCullough4:00 The launch of SeaWorld Texas6:30 How Bob helped promote the new theme park8:30 How SeaWorld divided America into four separate markets12:00 How the new theme park helped boost San Antonio's profile13:15 The PR challenges of operating a theme park15:00 Developing relationships with local reporters18:00 The Southwest Shamu plane23:00 Morgan's Wonderland: the world's only theme park for people with special needs28:45 Communicating with special needs communities31:00 The biggest lesson Bob has learned over 50 years in PRThis episode's guest:• Bob McCullough• Morgan's website Subscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Amy Jackson founded TaleSplash, a PR agency that helps emerging tech, health, and lifestyle brands share their expertise and join the conversation about the world changing around us. TailSplash works directly with founders to design thought leadership programs informed by decades of experience as brand-builders and storytellers for some of the world's largest companies. Here, Amy discusses how TaleSplash embraces PR in a changing world and how brands can be ready when their PR moment happens.Key Takeaways:- Using the tech stack to help clients- How companies can prepare for their 'PR moment'- Navigating changes in the media landscapeEpisode Timeline:1:30 PR in a changing world2:00 TaleSplash's mission and client focus3:45 The impact of social media on PR8:00 Leveraging the modern tech stack in PR10:45 Navigating changes in traditional news outlets13:00 The rise of affiliate marketing in PR13:50 The Potato Farmer story16:30 How organizations can prepare for their "PR moment"20:00 Authenticity in thought leadershipThis episode's guest:• Amy Jackson on LinkedIn• TaleSplash on X• TaleSplash's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Mike Wehrs is the CEO and Co-Founder of Unidata Global, a company that uses global industry standards for product identification barcodes to productize them into services. Mike has led the creation of new industries, launched game-changing products, and driven massive growth for startups and Fortune 500 technology companies. Here, he shares his insights on space exploration, the future of AI, and how he helped develop Bluetooth technology.Key Takeaways:- The role of barcodes in global trade- Mike's role in the advent of Bluetooth technology- The future of space travelEpisode Timeline:1:00The most fascinating thing happening in space exploration3:30The economics of space travel6:30Innovations in space propulsion9:30The future of Mars exploration11:30 The Pale Blue Dot14:30 The current state of AI 17:30 AI's impact on the economy21:00 The evolution of GS1 codes 24:30 The role of AI and barcodes in global trade28:30 The genesis of Bluetooth technologyThis episode's guest:• Mike on Twitter• Mike on LinkedIn• Email MWehrs@unidata-global.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Jacqueline Long is the President of Evins PR-Plus, an award-winning public relations and marketing communications agency with expertise in digital content and integration, food, spirits, wine, lifestyle, and hospitality. Here, Jaqueline shares how luxury brands are evolving and the high-end spirit market in the post-pandemic world.Key Takeaways:- The evolution of luxury marketing- Latest trends in high-end spirits- The importance of 'Big Sky' thinkingEpisode Timeline:2:00 How should we talk about luxury in 2024?4:15 How AI can make luxury experiences more personal5:00 AI integration in hospitality7:00 How to update messaging with legacy brands8:30 The importance of authenticity with luxury brands10:00 How luxury brands have evolved since the '80s11:00 How Evins uses 'Big Sky' thinking 14:40 Latest trends in high-end spirits17:30 Which spirits are having a "moment" right now?18:50 Advice for grad students21:00 The importance of continual learning22:00 Jaqueline's approach to thought leadershipThis episode's guest:• Evins PR on Instagram and LinkedIn• Jaqueline Long on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Liz Brooks is a Client Account Manager at Interview Valet focusing on Podcast Interview Marketing and PR. With experience at top media outlets and PR agencies, Liz is dedicated to helping small and medium-sized enterprises and brands connect with their audiences through strategic storytelling. Here, she shares her approach to helping build brands through podcasting. Key Takeaways:- How to make a great podcast appearance- Finding the right guests for the right podcasts- Creating your podcast pitchEpisode Timeline:1:30 How does Liz find the right shows for her clients?3:45 Audience composition beats size5:45 Tod's Velvet Underground analogy6:15 How to prep clients without podcast experience?7:00 The benefits of content repurposing7:30 The importance of being authentic9:30 Male and female guests can be a little different11:00 Liz's client hits it out of the park14:30 Is true crime on the way out?15:50 How "podcast voice" happens17:30 Creating a compelling storyline and messaging20:00 Identifying the key problem21:00 Liz's dating site success story24:45 Does Gen Z listen to podcasts?26:30 Finding time to listen to podcasts28:30 The future of podcastingThis episode's guest:• Liz Brooks on LinkedIn• Liz at Interview ValetSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Bob Bilbruck is an accomplished and visionary CEO with over 25 years of experience in emerging markets and technology. He is the founder and CEO of Captjur, a business services firm specializing in channel and partner programs, digital marketing, and business development. Here, he discusses Captjur's new platform, JunkGrab, and the gig economy's future.Key Takeaways:- Captjur's gig economy platform- The future of the gig economy- How AI will affect the job marketEpisode Timeline:1:30 An overview of JunkGrab2:50 Captjur's gig economy platform3:45 Why was junk hauling a great opportunity?5:45 How JunkGrab benefits haulers7:00 How gyms are joining the gig economy9:00 The gig economy is the future10:00 Lawmakers and the gig economy12:45 The emergence of autonomous vehicles14:00 Advertising in autonomous vehicles17:00 Autonomous cars need better PR19:30 Flying cars may be in our future23:40 AI integration in fast food25:00 How AI will affect jobsThis episode's guest:• Bob Bilbruck on LinkedIn• JunkGrab's website• Captjur's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Dana Marruffo is the Senior Manager of Global PR and Communications for BigCommerce, where she leads the planning, strategy, and management of global go-to-market and corporate communications, thought leader programs, and executive communications. Here, she discusses how COVID changed E-commerce and why AI will have a big impact on the industry.Key Takeaways:- How to make a great elevator pitch- How to become a thought leader- Retail innovation during covidEpisode Timeline:1:45 What makes a great elevator pitch?3:00 How can startups tell their story?4:30 How to create a narrative blueprint?5:15 Humans crave narratives6:15 Dana's thought leadership philosophy7:45 Should thought leaders feel compelled to give up the 'secret sauce'?9:45 What types of e-commerce stories are connecting with the public in 2024?10:30 How have consumers changed post-COVID?11:45 Has COVID-era innovation slowed down?13:45 How will AI make shopping easier for consumers?16:00 How has Dana successfully navigated so many career transitions?16:45 The importance of mentorship19:45 Dana's work with A-list musiciansThis episode's guest:• Dana Marruffo on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Jessica Whidt is the Managing Director at Warner Communications, a leading agency that supports clients across multiple complex industries such as supply chain, logistics, transportation, renewable energy, and technology. Here, she talks about the importance of having a crisis management strategy and how the AI boom is affecting logistics. Key Takeaways:- How to create a PR crisis preparedness plan- Logistics PR in the post-COVID era- AI's role in logisticsEpisode Timeline:1:30 Which state has the best food? 3:30 The importance of a reputation management communication plan5:30 What does crisis preplanning look like?7:30 Crisis preplanning is like disaster preparedness8:15 How did Jessica weather the logistics storm over the last few years?9:00 The public is better educated about the supply chain than ever before11:30 What's the hardest thing to communicate about logistics?13:15 New developments in logistics15:00 Exciting developments in AI17:20 Generative AI for content creation19:00 Google doesn't like AI-generated contentThis episode's guest:• Jessica Whidt• Warner Communications on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Nick Musica is the founder of Optics In, an SEO and content creation consultancy that supports small—and medium-sized businesses and startups with their SEO needs. Here, he discusses how Google's embrace of AI has changed its search function and how organizations can improve their SEO. Key Takeaways:- How Google's pivot AI affects SEO- Diversifying your traffic source- The importance of social searchEpisode Timeline:1:30 How Nick got into SEO4:30 How has Google's pivot to AI affected SEO?8:00 Does Google know if content is AI-generated?10:15 Is AI metadata punished by Google?12:30 What's an old assumption about SEO that people still think is true?14:20 What makes a website credible?16:00 The importance of pictures17:10 What are some easy fixes that organizations do to improve their SEO?21:30 How important is social search in 2024?26:00 The importance of diversifying traffic sourceThis episode's guest:• Nick Musica on LinkedIn • Optics In's website Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Katie Zeppieri is a two-time TEDx speaker, author, social influencer, and media personality. She's also the Founder and Chief Brand Strategist of The MicDrop Agency, an award-winning and fast-growing boutique PR and Marketing firm specializing in brand amplification for innovative companies and people. Here, she shares some strategies for successful marketing events and building a great personal brand. Key Takeaways:- Winning strategies for marketing events- The current state of PR and marketing- How to build a great personal brandEpisode Timeline:1:30 What is the current landscape for PR and marketing?2:40 What's PR's role in a world where people are telling their own stories?4:30 What are some common SEP problems people are having these days?6:45 How to get leads through events10:00 MicDrop's biggest success stories12:00 How MicDrop got a placement in the Wall Street Journal13:10 Pitches that get on Tod's nerves15:00 How MicDrop helps develop thought leaders17:00 How professionals can build a better personal brandThis episode's guest:• Katie Zeppieri on LinkedIn• The MicDrop AgencySubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Michael Kingsley is an executive communications consultant who founded the media relations practice area at Forefront Communications, a PR and marketing firm focused on financial services clients. Michael also has 20-plus years of experience in global public relations, journalism, and media production. Here, he shares his modern approach to media training and how to be genuine in interviews without neglecting your talking points.Key Takeaways:- Media training in a changing world- How to be authentic in a media appearance- The importance of storytelling in politicsEpisode Timeline:1:30 Why August 8th is Miami Dolphins Day3:30 The job of a spokesperson has changed5:20 Does the public want to see the CEO or the spokesperson?6:40 What's the first step in media training?9:15 The post-appearance breakdown11:40 How to insert your talking points into the interview12:40 How to be genuine while communicating your talking points15:30 How to teach authenticity?18:00 The fear of public speaking21:00 Storytelling in the 2024 election24:00 The importance of knowing your audienceThis episode's guest:• Michael Kingsley on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Chuck Cureau is a former marine mammal trainer and current director of PR at Sea World San Antonio and an in-game host for the San Antonio Spurs. He's also a sought-after emcee in the San Antonio area and has worked as an actor, with roles in "Spy Kids 4: All the Time in the World" (2011) and "The Life of David Gale" (2003). Here, he shares his journey from the dolphin stadium to the PR office and gives tips on connecting with large audiences. Key Takeaways:- Chuck's journey from marine mammal trainer to the PR office- The art of speaking to large audiences- How to communicate an environmental messageEpisode Timeline:1:30 Tod recalls hanging with Chuck and some orcas on a recent trip to San Antonio4:45 How Chuck changed careers from a marine mammal trainer to a PR pro7:30 Chuck started in PR at the San Antonio Zoo9:45 Chuck's early PR lessons11:15 SeaWorld's 60th-anniversary campaign15:30 Communicating SeaWorld's sustainability and rescue mission17:30 SeaWorld's rescue animals19:30 How to speak to large audiences24:00 Improvising in front of a large audience27:00 Chuck's favorite SeaWorld animal story29:30 PR is all about relationshipsThis episode's guest:• Chuck Cureau's website • Chuck on Instagram and Facebook• SeaWorld San AntonioSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Dominick Miserandino is the founder of one of the first online publications, TheCelebrityCafe.com, and over the past 30 years, he's worked with more than 100 different web properties and authored two travel books. Nine months ago, he became CEO of RetailWire.com at an interesting inflection point for the retail industry, which we discuss in this episode. Key Takeaways:- The state of retail in a post-COVID world- Why content is still king- The future of AI in online publishingEpisode Timeline:1:45 Is retail normalizing post-COVID?3:30 Did COVID unlock new possibilities for retail?6:45 What topics are connecting with people at Retail Wire?9:00 Affirmational content always does well12:10 The role of AI in online publishing14:00 Ad networks refuse to work with AI content17:00 Content is still king18:45 How to create a great pitch21:00 Is the AI boom like the Dot Com boom?23:30 Dominick's approach to thought leadershipThis episode's guest:• Dominick Miserandino on LinkedIn• RetailWireSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Brad Bennett founded BDBCreative, a boutique performance PR agency that drives direct sales for apparel and lifestyle brands through tier-one press placements. Brad is also the creator of Well Spent, a now-defunct blog that, for over 8 years, highlighted sustainable fashion. Here, he discusses how he turned a menswear blog into a successful affiliate marketing PR agency.Key Takeaways:- The Six Ps of PR- How Brad built his agency without a traditional background in PR- The secrets to successful affiliate marketingEpisode Timeline:2:20 The 2009 blog boom4:30 Brad built the website he wanted to see6:30 Well Spent could never happen in 20247:30 Is the counter-culture dead?9:55 Harnessing the power of blog rolls11:45 How COVID grew the affiliate market13:30 How bigger publications warned up to affiliate posts16:20 Building a brand people want to be part of20:30 What Brad had to learn about the PR world23:30 Where other agencies get it wrong25:20 Brad's Six Ps of PR27:20 The product that shocked BradThis episode's guest:• Brad Bennett• BDBCreative on LinkedIn• BDBCreative on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Kailie Fagen is a Senior Account Executive at Global Results Communications responsible for media and client relations. During her time at GRC, Kailie has mentored junior staff, secured top-tier national and international media placements, and led client campaigns. Here, she discusses how she got into PR out of college and tips on writing a great press release.Key Takeaways:- How to get into PR out of college- How to write a great pitch- How to create media listsEpisode Timeline:2:00 The perks of working for Taco Bell4:05 How to get a job in PR right out of college6:45 The importance of writing in PR7:40 A journalist's take on pitches10:40 The importance of finding a mentor12:30 Media lists are all about quality13:30 AI and the future of PR15:00 Kailie's feature in the Daily Pilot18:00 How to redirect clients20:45 Kailie's family ties to Grocery Outlet24:15 Tod's love of Grocery Outlet chickenThis episode's guest:• Kailie Fagen on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Grace Keith Rodriguez is the CEO of Caliber Corporate Advisers, a leading marketing and public relations firm exclusively focused on fintech, financial services, Insurtech, insurance, and real estate. As CEO, Grace directs Caliber's strategic vision, including the firm's development across service offerings. Here, she discusses her transition from President to CEO and the leadership skills that are vital to success in 2024. Key Takeaways:- Trust and relationships are essential in PR- Managing a remote work culture- Grace's new role as CEOEpisode Timeline:1:50 Grace's transition from President to CEO3:20 Lessons Grace has learned in her new position5:00 Building trust with clients and team members6:40 Caliber's expertise in fintech and insurtech PR9:45 Leadership skills for success in 202411:00 The importance of staying on top of trends12:30 Managing a remote work culture15:00 Remote workers need to interact with everyone on the team17:00 The Caliber College of Public Relations20:00 Grace's thought leadership philosophyThis episode's guest:• Grace Keith Rodriguez on LinkedIn• Caliber on LinkedIn• Caliber's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Michael Stern is the CEO and founder of HeadStart, a PR and communications agency focused on amplifying innovative and impact-driven voices. Before going into PR, Michael was an executive producer in local news and is a three-time founder, having started companies in sports media and betting research. Here, he explains the unique PR needs of startups and why he's not a big fan of guaranteed media. Key Takeaways:- Why startups need PR that moves quickly- The problems with guaranteed media- How Michael moved from news to PREpisode Timeline:1:10 Tod asks Michael for betting advice2:45 How Michael transitioned from news to PR4:15 The mental anguish of keeping up with headlines5:15 Why Michael decided to get into the startup space6:45 PR agencies for startups must be nimble7:45 Media training for startups9:00 The importance of selling emotion11:45 Why is the PR industry behind the times?15:00 Headstart is built on speed17:00 Michael is skeptical of guaranteed media20:00 Michael's favorite success stories23:30 The importance of going against the grainThis episode's guest:• Michael Stern on LinkedIn• Headstart on LinkedIn• Headstart's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us! Hosted on Acast. See acast.com/privacy for more information.

Nicole Early is the founder of Early PR in Portland, Oregon. She's a strategy-driven publicist, communicator, athlete, writer, and creative content producer focused on health, wellness, sustainability, and progressive political causes. Here, she shares how creative storytelling can help advance progressive causes and effect social change.Key Takeaways:- Nicole's transition from politics to PR- How creative storytelling helped Nicole direct COVID funding to underserved communities- The future of social justice PREpisode Timeline:1:30 Nicole's transition from politics to PR3:50 Nicole's work on the Oregon Cares fund6:15 How Nicole's work helped save a karate studio during COVID9:00 Working for social justice in Portland12:45 Oregon Medicaid campaign15:00 Cutting through the noise of social justice storytelling17:45 What does the future look like for social justice PR?This episode's guest:• Nicole Early on LinkedIn• Nicole on Instagram • Early PR on TikTok Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Jon Morris is the Founder & CEO of EngineBI, Inc. and Chairman of Fiscal Advocate LLC where he helps clients scale with a proprietary, tech-enabled approach for surfacing hidden financial insights that drive critical business decisions. In his spare time, Jon enjoys studying data-driven approaches to developing youth players. Here, he discusses how to improve your agency's financial health. Key Takeaways:- How EngineBI helps agencies make decisions- How Jon scaled Rise Interactive- Data-driven approaches to develop youth soccer playersEpisode Timeline:1:30 Jon's dogs2:30 How Jon scaled Rise Interactive from a $10,000 prize to a company with 500 employees4:30 How EngineBI helps agencies make decisions6:45 What do the average agency's financials look like?8:00 The three numbers agencies should focus on8:40 The BASE framework9:20 Keeping things simple is key10:00 The CPR score11:30 The importance of gross margin13:30 The ideal agency managerial alignment15:30 How do agencies react to Jon's message?17:00 The importance of storytelling18:00 Jon's data-driven approach to youth soccer21:30 Are coaches receptive to Jon's analytics?This episode's guest:• Jon Morris on LinkedIn• Jon@EngineBI.net• EngineBI.net• Fiscaladvocate.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Kate Gardiner is the CEO and founder of Grey Horse, a full-service communications agency often behind the scenes of global crises. An industry veteran, Kate started her career in journalism and audience engagement, triaging social media for global-facing campaigns, including award-winning coverage of the BP Oil Spill, the Arab Spring, and Hurricane Sandy. She also supported over a dozen women at the heart of the #MeToo movement. Here, she discusses the holistic approach to helping people through a public crisis.Key Takeaways:- Interpersonal help in a crisis- The mental health effects of a crisis- Helping people involved in a local crisisEpisode Timeline:1:30 Kate's horse, Copenhagen3:20 How Grey Horse goes beyond "damage control" to help people affected by a media event5:00 The holistic approach to dealing with a crisis6:15 Local adventures can be the most impactful9:00 Kate's job would make a great TV show11:15 The mental health ramifications of a crisis13:55 Kate's work in the #MeToo movement15:00 Financial victimization of sexual assault victims17:30 How clients react to hiring Grey Horse21:30 Standing up for women and their rights23:30 How Kate transitioned from journalism to PRThis episode's guest:• Kate Gardiner on LinkedIn• GreyHorse.comSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Duyen 'Jen' Truong is the Senior Vice President of Public Relations Operations at Sage Communications. A 20-plus-year PR professional with extensive public sector, commercial, and non-profit experience, Jen has led campaigns with global and national brands and government agencies such as the USDA, the Defense Department, and the Centers for Medicare and Medicaid Services. Here, she discusses how, as a Vietnamese refugee, she learned firsthand about the power of government and has brought that belief into her work as a PR professional. Key Takeaways:- How Jen fled Vietnam and came to America- Challenges of working with government clients- How Jen and Sage helped create MilitaryChildcare.comEpisode Timeline:1:30 How Jen has witnessed the transformative power of government4:15 Jen's arrival in America4:40 Tod's mother's work for Vietnamese resettlement6:45 The biggest challenges PR professionals face working with government agencies8:00 Creating incentive packages for influencers and celebrities9:45 Why government agencies can't take public positions on policy11:30 The advantages of working with government clients13:00 What PR pros should know about working with the government15:15 PR can bring the government third-party credibility16:00 How administration changes affect PR messaging18:00 Sage Communications work with MilitaryChildcare.com20:30 The erosion of trust in governmentThis episode's guest:• Duyen 'Jen' Truong• Sage Communications' Website• Sage Communications on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Josef Schinwald is the CEO of Guest Experts On Air, a leading Podcast PR Booking Service. Working with renowned authors and speakers, he has developed a nuanced understanding of the podcasting industry, particularly in curating content that stands out in an increasingly saturated market. Here, he shares his five rules for creating a successful podcast and how he books his clients on high-end shows.Key Takeaways:- 5 rules to creating a successful podcast- How to be a great podcast guest- How to get booked on high-end showsEpisode Timeline:2:00 What separates Guest Experts on Air from other booking agencies?3:30 What has Josef learned from his experience in front of the camera?5:30 What type of clients is Josef looking to book?6:45 The importance of having something to say8:00 Josef's favorite success stories11:00 Making podcasts part of your sales funnel12:15 How often should people promote themselves?14:30 Podcasts are great for niche audiences17:15 Podcasters must post often17:45 Josef's 5 rules for creating a successful podcast21:50 The importance of humility22:40 Josef's free gift: "The Fast-Track Formula to Get on High-end Podcasts"This episode's guest:• Josef Schinwald• Download "The Fast-Track Formula to Get on High-end Podcast Bookings"• Guest Experts on AirSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

My guest today is Brandy Whalen, the co-founder of Kitcaster, a podcast booking agency, where she is also the resident story craft guru. Here, she shares how she helps her clients craft their stories to share on podcasts and how to build authority and credibility through the medium. Key Takeaways:- How to craft your story- The importance of prep work- How to get booked on podcastsEpisode Timeline:1:05 Is that a corgi in the Kitcaster logo?3:00 How Kitcaster gets people booked onto podcasts4:20 Is guest rehash a problem?7:30 Common mistakes that people make when appearing on podcasts.10:30 How Brandy develops a client's story13:30 The nuts and bolts of a story craft session17:20 The importance of customer stories19:40 Podcast hosts absolutely must do prep work.21:20 Building authority and credibility on podcasts22:45 Tod needs some help with his personal brand.This episode's guest:• Brandy Whalen • Kitcaster's website resources pageSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Amanda Arrigotti-White is the Founder and CEO of Curate & Co., one of the country's most sought-after boutique PR firms for food, beverage, and hospitality. After getting her start in PR at SOREL and Columbia Sportswear, she fell hard and fast for hospitality while in-house at Saint Michelle Wine Estates. Here, she shares the importance of crafting stories around wine and food and how Curate & Co. has successfully paired products and influencers.Key Takeaways:- How to target wine consumers- How to pair products and influencers- How to market non-alcoholic wineEpisode Timeline:1:45 The joy of working in food, wine, and hospitality2:40 How to position a wine brand in a crowded marketplace4:00 Why Ste. Michelle was great at marketing wine5:30 The psychographics of wine consumers7:15 The importance of storytelling in wine PR8:00 How to pair wine and influencers10:10 The Colavita/Jess King collaboration13:00 Choosing a spokesperson for solar power15:00 The importance of authenticity16:30 Marketing non-alcoholic wines19:10 Understanding the non-alcoholic wine consumer10:30 The advantages of hiring a specialty agencyThis episode's guest:• Amanda Arrigotti-White on LinkedIn• Curate & Co.'s website• Curate & Co. on Instagram Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Peter Freedman is the founder and Director of Thinking of Think Inc, a creative UK-based PR and guerrilla marketing agency, that works for startups and scaleups in the US and UK. He's also the author of a new book for Calm, the meditation, sleep and mental health app called "How Calm Whipped Up a Storm: How one small app won a ton of PR and buzz that helped it grow big – and how YOU can too.” Here, he discusses how his quirky work for Calm helped the app stand out in a sea of competition. Key Takeaways:- How quirky, irreverent messaging helped Calm "grow big"- Peter's approach to guerilla marketing- The important role of language in creative marketing and PREpisode Timeline:1:30 Peter's history of working on irreverent and quirky projects3:45 Peter's love of language and creating unusual names for things5:30 Calm's Sleep Stories6:30 How Calm's irreverent approach set it apart from other meditation apps10:10 Calm's "Baa Baa Land," an 8-hour film about sheep13:20 Calm's bedtime stories17:40 Peter's approach to guerilla marketing20:20 How Peter's background in journalism gave him a unique perspective on PRThis episode's guest:• Peter Freedman on LInkedIn• Get "How Calm Whipped Up a Storm" on Amazon • Think, Inc's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.