Podcasts about real simple syndication

Hello and welcome to Media On Q Episode 3 - Hyper Syndication Part 1. My name is Carlos Quintero. Today we are going to explore techniques that are useful for those of us who are content producers.  So if you create content for your blog, website, social media posts or even web video for YouTube or Vimeo…this will be right up your alley. This will be a two-segment podcast given the amount of content that we’ll be covering. In part one, I will share information with you about where exactly you can find your target audience as well as an overview of how RSS feeds can help you. In part two, we’ll talk about how to target content to Computers, Tablets and Smart Phones and even Television sets. I’ll also share with you and possibly remind you about the important point in successful marketing and we’ll make sure to cover some tools that can help you keep everything running.  What’s the idea or functionality behind Hyper Syndication? Well, hyper syndication helps you create content once and distribute it across many digital platforms or in simple terms do more with less. We can all benefit a little from working less right?  That however does not mean we’d drop the ball…hyper syndication simply allow us to work more efficiently. Ok so Hyper Syndication is a simple and straightforward process BUT, yep, there is a but…to execute on this effectively we’ll have to involve and use several different technologies. Oh and don’t worry – most of these are FREE. What we’ll go over is how to piece these tools together in order to get the only thing that ever matters in marketing and that is RESULTS. We can all agree on that fact. Results allow us to feel the rewards of our effort and also then help us determine where it is that we should spend out time. Now the results I am sharing with you today are based on my own personal experience.  I run a digital media company in the Midwest called – yes; you guessed it Media On Q. I have a wide range of clients all over the United States…everything from small businesses, corporate clients, automotive dealership groups and large radio station groups.  I’ve helped them extend their reach well beyond traditional media and out too much broader audiences. I’ve found that using these free tools is a great way to extend any project’s reach and all you have to do is put a little bit of effort toward building a network. You can then leverage that network and experience tremendous results.  You need to know and understand that it will take a little bit of work…but the payoff is huge.  Using technology like hyper syndication you can often eliminate things like replication, meaning printing costs, shipping and direct mail campaigns and instead leverage the power of the web to reach much broader audiences.  My name is Carlos Quintero, Media On Q CEO and founder. We are going to dive right in to a bunch of hyper syndication techniques today. Once again thank you for joining me. Remember you can always share your comments or provide feedback directly at mediaonq.com. The exact methods and services that you will want to use for your hyper syndication project are going to vary based on who your target audience is or who you want to reach. In order to understand your target, I think it would be useful to review and understand recent trends in Internet behavior. It is no shock to us, I’m sure that over the past 10 years there has been a gigantic increase in internet content consumption.  BTW – my stats come from Nielsen Research Studies. If you’re not familiar with Nielsen, they are a media research group and you can learn more about them at Nielsen.com. Now back to Internet consumption stats.  People say that the Internet is the most essential medium to their lives. In this survey – 45% of adults said that the Internet is the last method that they would choose to give up to get their news and information. Now if we break this down by age…it is even more impactful. Of those people surveyed – those under 35, 66% or two thirds of them said they would not give up the internet period. They would rather drop movies, drop television, drop magazines, and drop the newspaper…basically they would drop everything except for the Internet. The marketing take away here is …You Have To Target The Internet to experience Results.  I get to see a lot of folks put a great deal of Money, Time and Effort into print (newspaper and local magazines), Billboards and direct mail campaigns. While those have their place and do reach people…the Internet is really where they should be spending their time and efforts.  So do yourself and your business a favor and really think about that.  If you’re targeting or trying to reach people under the age of 45, you must use some sort of online delivery method.  Think about this, just last week, 98 Million people in the United States watched a video online. If we break that down into a percentage it means that 40% of us are watching online video. Oh and BTW – the United States is not the leader in these stats. Europe and Japan’s numbers are significantly higher. It is important to understand just how much people want and expect online content. All that said, when it comes to reaching people online people still get freaked out.  What happens if my customer is not online?  What happens if my fan for my show doesn’t have a good Internet connection? Will they be able to see it? Neilsen has an answer to that. When asked in the U.S.A., 9 out of 10 adults said they had the ability to get online whenever they want. Now, it is important to realize that this might be at school or at their job but also know and understand that people have access to the Internet and can get on the Internet.  In North America, South America, Europe, Australia and Japan there is easy and reliable access to the Internet. So, no matter what you publish, you’re going to want to leverage the web. It does not matter if it’s news, entertainment or corporate communications You need to leverage the web. One last point – and that is the extreme growth in social media. This will continue to grow. The key number to look at is the 18-24 year olds. 80% penetration into social media and as this group ages, you’re going to see them continue to use social media; meaning this number will spread to all age groups over time.  So now that you understand where to find your target audiences, it’s time to think about whom you want to reach. In the next segment, I’ll go over the specific techniques to target these audiences.  Using RSS Feeds  RSS is a great way to target a broad audience. What’s RSS – RSS stands for Real Simple Syndication. What exactly does RSS do, you might ask? Well the goal with Real Simple Syndication is to get subscribers. Once you’ve captured a subscriber, you can continue to market, entertain or keep them informed Without having to spend additional dollars in an effort draw them back to you. A subscriber will continue to get your information until they physically unsubscribe. As a content producer, this simply means that your subscribers will receive ALL of the content you produce and distribute through RSS – And That Is Really Useful. RSS has the ability to feed your social media making it a necessary tool in your hyper syndication strategy. With that said, let’s take a look at two helper type of applications that will make it possible for you to take any RSS feed and push it out to your social media outlets. We’ll start with Twitterfeed. And guess what? Twitterfeed is FREE, well at least it is as of the time of this recording. The benefit with Twitterfeed is that you can take your RSS feed and push it out to your social media.   So, if you have a YouTube channel or a Vimeo account you’ll have the ability to publish your content from one feed on to the multiple accounts. Some of you are probably thinking, why not simply sync the accounts. While it is possible to sync your YouTube, Facebook and Twitter account – using Twitterfeed allows you to sync multiple accounts as in more than one Facebook page. This is worth noting given that lots of businesses dove in to social media because of individuals, without having a roadmap or strategy in place leaving them with individual pages vs. business pages or multiple individual pages or business pages and accounts. The Twitterfeed process is as simple as copying your RSS feed and pasting it into the Twitterfeed account. Once you do that, you will have the ability to push the content to Facebook, Twitter and Linked in as well as a few other services. Once again, the key with this tool is the ability to push the content to multiple Facebook and multiple Twitter accounts. Another useful syndication service is HootSuite. Unlike Twitterfeed, HootSuite is a paid service…well it is a paid service if you want to take advantage of all of their features. They do offer a free version and this free version is not a bad place to test drive the service. The reason why I like HootSuite is because it takes Hyper Syndication and makes it easy. HootSuite also allows you to connect multiple social media accounts but adds one important feature and that is the ability to schedule your posts.  This is a huge benefit, because you can target your messages to different groups of people. For example, you’ll reach a different group of individuals at 8am Central Time in the East Coast, Midwest and West Coast. So you might want to give it some thought as to when you Tweet or post a status update so that important messages don’t get overlooked or flat out get missed by your target audience. While we are on the subject of posts and status updates. I would strongly recommend that when you post links back to your own landing pages or websites that you use a link shorting service like tinyurl.com or ow.ly Back to HootSuite, some features include the ability to add multiple users to share accounts and collaborate and one of my favorite features are their reports. HootSuite will generate a weekly report for you with a great deal of detail about your social media networks and your assets or content. In this report you’ll be informed about how often your content was consumed or republished to other websites. So for me the five dollars and some change it cost a month is more than worth it and a great tool for the modern media producer. RECAP  Hyper Syndication is a straightforward concept and process. After listening to this podcast you’ve realized that using technology like RSS Feeds allow us to tie blogs, video-sharing sites, social media all together. Remember, that what it really comes down to is having a consistent network. Once you take the time to set this network up, it’s not that hard. Things can essentially run on autopilot. This means you post once and it goes out to 10, 20, or even 50 different websites. This is great because it serves the cardinal need, which is make sure that your message is delivered where your audience is. Whether you’re an individual publisher, a small business or a large corporation, the use of hyper syndication techniques can go a really long way to extend your marketing brand message and promise. Taking the time to set up the network is going to free up your publishing efforts, leaving you much more time to both create new content and respond or reply to all of the great new leads you’re attracting. This concludes Hyper Syndication Part 1. In Part 2, we’ll cover how to target content to computers, mobile media devices like the iPad and iPhone as well as how to get your video on real living room television sets. My name is Carlos Quintero. Feel free to check out more on Hyper Syndication and a wide variety of digital media branding content at MediaOnQ.com.

This is NOT a yoga class. This is episode 1 of a new facet of the podcast. More yoga classes comig up next week! Hello and welcome to the First episode of Elsie's Yoga Kula, where we share, cultivate relationship and deepen our yoga by entering the community of the heart, which is both your own heart, AND it's the heart manifesting as the company we keep. I've been talking a lot about getting new facet of the podcast up. And it's finally here! Some of you guys may have been listening for a while so you may be a bit more aware of my story, but some of you may just have started to listen so I'll just do a quick recap. I lived in Los Angeles and taught in yoga in Los Angeles until October 2007. While I was there I was blessed to have lots of fabulous classes and an incredible community of both students and teachers that I could delve into and cultivate. The LA yoga community is thriving and abundant. Now I live in Pittsburgh. I transported to the Burgh for LOVE. I'm very happy being here. I have the best family ever ever ever! with my soon to be husband and my 9 month old little daughter Hunter. The only thing that I'm lacking (other than Jamba Juice...but I digress) is the yoga community. Having started teaching again after my baby was born and being able to once again post my classes has given me a connection to you all, and I cannot tell you how much it means to me. The power of this medium and our ability to share together this incredible practice is one of the greatest blessings in my life, so I decided to share a little bit more! I want you guys, all of you that are part of this podcast and practice together, to get to know each other a little bit, plus it also gives me the opportunity to share a little bit more about other yoga related things :) You guys up for it? So to begin, here we go with our first voice mail, It's Nikki from DeMoines! Please listen to the Podcast to hear the Voice Mail :) You are so welcome! You know, I have to do another one of those deep savasana (Episode 61: Chill the Body Out, A 13 Minute Full Body Relaxation) and yoga nidra episodes (Episode 62: Yoga Nidra Yourself Out, a 65 Minute Deep Meditative Relaxation). Personally .... I LOVE those!!! I used to practice yoga nidra a lot more than I have an opportunity to now. One of these days I'm sure I'll be able to again...oh the Mommy life :) Thanks for the call! I'm a very big RSS lover. RSS is sorta like using a DVR to record the shows that you wanna watch. RSS stands for Real Simple Syndication, which means that you can syndicate or publish material 'simply'. Most websites now days, have a feed associated with them. If you subscribe to the feed, then whenever new content is published to that feed you receive it automatically. This brings me back to the DVR metaphor, so you can read, listen or watch that content whenever you want. The way that you are subscribing to this podcast is via it's RSS feed. When you are in iTunes (for the majority of you subscribe via iTunes) and you subscribe to any podcast, you are subscribing via RSS feed. Sorry for the long winded explanation, just doing it for those of you that may wanna clarify a bit :) In order to receive the content you need to have some sort of RSS reader, such as iTunes. iTunes deals primarily with audio and video feeds. My personal favorite RSS reader that deals with audio, video, but mainly text feeds is Google Reader. I subscribe to A LOT of feeds and love reading them on my cell phone. Google Reader has a really easy and simple mobile site that I check countless times a day. The reason for this huge discussion is that I'm going to share with you guys, blogs, posts, videos, etc. that I find inspiring from Google Reader! So, here we go! I'm not sure how I found this blog, but I'm loving every post. It's called Rose Garden Yoga by a yoga teacher named Elizabeth Goodman AND she's a certified Anusara Yoga teacher! I'm thrilled every time I see a new post. I'm inspired by her eloquence and her love of the garden. It is soooooo worth your time. Great insight into the yoga of every day :) Another blog that I'm diggin' is the Everything Yoga Blog at itsallaboutyoga.com. I enjoy this persons posts very much. I always end up with some new information, whether it be about a specific point of view, some sort of new product or website, whatever. I believe that I enjoy reading the posts so much because the author's voice is so natural and absolutely down to earth. Check those 2 blogs out, AND use Google Reader! You can read so many more blogs in one place! Kinda like having your own special magazine :) Here's a nifty little product that I LOVED! Found out about it via the Everything Yoga Blog I just mentioned. Ok, I'm sure y'all have come across SIGG water bottles, those really cool bottles from sweden? Well you can totally MAKE YOUR OWN PERSONALIZED ONES!!!!! O M G. I have 2 already, and I LOVE THEM! So if you go to http://www.cafepress.com/designer/sigg/ You can see how to do it! It really is the coolest thing ever, plus if you don't know about Cafe Press you'll get a chance to check out that site! It's a GREAT resource for creating your own stuff. And now for our next voice mail: Mary from Houston Dude, Mary, totally humbled. Thank you! You are way too sweet. I'm soooo glad that the podcasts are able to serve you, honestly. I'm very glad. I absolutely know how you feel. Totally get it, AND I'm working hard at this whole Mommy thing, doing my best at that and all the other stuff. I think at times the will to do it all comes from a desire to connect and to serve fully. Thanks again And now for our first email of the episode from Nora in North Carolina This is all about Prenatal Yoga!!! You can hear the email conversation and what I have to say if you listen to the episode Empowering your Prenatal Yoga Practice: Advise from Yogi Mama to New Yogi Mama Speaking of prenatal yoga, Sue Elkind is doing a prenatal yoga teacher training in Athens Greece!!!!! Sept 7-11 Athens, Greece Prenatal Teacher Training www.NYSYstudios.com Check it out at www.sueelkind.com If you decide to do this...please email sue and tell her that you heard it from me! snyoga (at) mac (dot) com Another email: Lina from Malasyia!!! how exciting is that???? Thank you so much Lina! Now I'm not going to answer this question here, I've (actually we, my dear friend Hillary Rubin and I) Have just answered this question and lots of other neat little teacher type discussion topics over at Mudra Moments. You can subscribe via RSS in iTunes or listen straight from the website at Mudramoments.com! I've already let Lina know that we addressed her question in Mudra Moments Episode 13, but I thought some of you guys may be interested in still hearing the question! One of the reasons that I'm doing this also is so that I can share with you the listeners stuff that you care about and would like to share yourself. I got an email from someone that I got to know in LA, although they lived in Las Vegas: Yoga Rants and Raves (http://www.yogarantsandraves.com) and they are on twitter! http://twitter.com/yogasanctuary) plus, this is their WEBSITE: http://www.lasvegasyoga.com And our last voice email of the day, Anne NC thank you sweetie, I think Hunter is FAMOUS!!! I still have a lot more of your emails, comments and phone calls to share! I contacted some of you to see if I could use your email, please know that I will, it's just that I didn't want to make this a REALLY long show...just enough to make it fun. If you want to be on the show, or share something about yourself or something you are doing that you would like me to check out and share with the Kula, send me an email eyogaclass@gmail.com, comment at elsiesyogakula.com or CALL ME!!!!!!!!! it's soooooo easy to do it, and how fun is it to hear yourself on the show!!!!! woo hoooo 310 651 6238 :) or you can record your own MP3 and send it to me! Please let me know if you enjoyed this. It's really another way that I can deepen our relationship and allow us all to get to know each other better! Hope to hear from you! Oh yea...one last thing :) The 3rd year anniversary of this podcast is coming up at the end of July. I hope to put up a special episode, plus some fun giveaways, so if you wanna be part of that episode, send me a voice mail sharing with me a special time that you practiced with it, or something along those lines so I can put it on the show! Much love and blessings