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Carrie Kerpen is Co-founder and CEO of Likeable Media; host of All the Social Ladies podcast; and author of Work It: Secrets for Success from the Boldest Women in Business. In this episode Lauren and Carrie discuss:How to stand out with social mediaWomen and moneyDealing with financial anxietyBenefits of building a Fab Personal Advisory Board (PAB)Practicing boundaries and saying “no” more often to gain powerFailure and challenges – how you can fail fantasticallyThe importance of demonstrating vulnerability to demonstrate confidence and leadership while leveling up Key takeaways:Recognize that social media is a highlight reel, you need to find your own highlight reel that is truly and authentically you. No presence on social media is a presence and comes across that you don't want to be found – if individuals are looking for you, they will then look at someone else.Women must train themselves to push past being risk averse by becoming educated, interacting with women in a safe space, and negotiating around compensation and salary while utilizing a “mental mute” to allow negotiators to come to you. An advisory board comprised of individuals that have experience in areas that you would like to improve upon will help you enhance your life and get your career to the next level.It's important to not just fail and learn from it, but to be willing to share this failure with others to help them feel okay with their own failures. “When women work together, we are so much more powerful.” – Carrie Kerpen “You have to be really really intentional about your desire to live the life that you want.”– Carrie Kerpen “Failure is essential to be able to grow and you do not build resilience without experiencing some form of failure.” – Carrie Kerpen Reach out to Carrie at:LinkedIn: https://www.linkedin.com/in/carriekerpen/Get the book, Work It: Secrets for Success from the Boldest Women in Business here:Book: https://amzn.to/3xHuZpZ Listen to the podcast, All the Social Ladies here:Apple Podcasts: https://podcasts.apple.com/us/podcast/all-the-social-ladies/id858239631 Reach out to Lauren at:LinkedIn: https://www.linkedin.com/in/laurenherring/ Facebook: https://www.facebook.com/LaurenHerringCareerExpert Twitter: https://twitter.com/laurenherring IMPACT Group Website: www.impactgrouphr.com Earn Your Worth Website: www.earnyourworthcareers.com IMPACT Group LinkedIn: https://www.linkedin.com/company/impact-group/ Earn Your Worth LinkedIn: https://www.linkedin.com/company/earn-your-worth-careers/ Get the book, Take Control of Your Job Search here:Paperback Book: https://amzn.to/3tibaCz ebook: https://amzn.to/3dk4Cy5
Welcome to season five of All the Social Ladies with your NEW co-hosts, Jenn and Michelle. We’re kicking it off by chatting with Carrie Kerpen, CEO and co-founder of Likeable Media and the founder of this podcast, about what her experience has been like as a small business owner during the COVID-19 pandemic: how she’s learning the importance of the pivot, what it’s like to work from home with a full house, and how brands can provide value during these times of uncertainty.
In today’s episode, I’m joined by online marketing master, Carrie Kerpen, who helps me break down how job-seekers and entrepreneurs alike can stand out online. Related links: Find Carrie’s podcast, All the Social Ladies, here. Find Carrie’s Facebook show, Work It, here. Ep 07: How to Land Informational Interviews Join me at Bossed Up Bootcamp Got a career conundrum you want us to cover next? Or a boss move to share? Call and leave a voicemail NOW at 910-668-BOSS(2677).
Do you know how to use social media to build an irresistible brand and delight customers? Want to be amazing on Facebook, Instagram, and all the other sites? Need some inspiration for your social media branding? Today, we’re talking to Dave Kerpen, chairman of Likeable Media and best-selling author of Likeable Social Media. He shares his advice on what has remained relevant in social media over the past few years and what will continue to help you be successful. Some of the highlights of the show include: Dave’s favorite ideas/concepts include using social media for listening and storytelling to put ideas into the world Brands that are good at storytelling are Redbox, Ahold, Century 21, and Work It Dave’s #1 social media goal for brands is to make money; have a specific monetary ROI in mind Move people down the sales funnel for awareness to purchase Social media savagery trend where brands troll the trolls; is it helpful or hurtful? Depends on your brand’s personality and audience Biggest mistakes marketers make include using social media to sell too quickly, not sell at all, and not use advertising to take advantage of paid opportunities Make sure you’re not selling too much and your content is something you would Like, share, or comment on For paid opportunities, focus first on investing dollars into ads on social media Future Social Media Trends: Musical.ly, videos, and messaging apps Stop investing time into a social channel when the reason you joined no longer applies Links: Dave Kerpen on Facebook Dave Kerpen on Twitter Dave Kerpen on Instagram Likeable Media Likeable Social Media The Art of People Redbox Ahold Supermarkets Century 21 Carrie Kerpen Work It book All the Social Ladies podcast Musical.ly Write and send a review to receive a CoSchedule care package
Likeable media’s Carrie Kerpen made a decision to step away from the day-to-day of her growing social media agency to focus almost exclusively on brand building. Today she is the host of the All the Social Ladies podcast, the author of Work It: Secrets for Success from the Boldest Women in Business, and hosts a Facebook Watch channel under the Work It brand. For more information, visit the show notes at http://www.bobbirebell.com/podcast/carriekerpen
Hey guys. Today is a true Social Ladies interview because I get to talk to Melissa Musgrove, who is the Vice President and Head of Social Media at Regions Bank. What I'm most impressed by, aside from Melissa's passion and excitement around social media, is her ability to add quantifiable results to her social media efforts. You know, there's a lot of the soft stuff -- a lot of the humanization of brands, a lot of the story telling -- but there's a lot around metrics and showing the value of a customer on social media. Take a listen!
Leia discovers the curse of imagination. A lovely email from a friend. Working on spec: Should you? When? Why? “Money flows to the writer.” Find the mistake in The Secret Sea and win a prize! Morgan guests on another podcast — shock! Horror! Links: Pretend Play | What to Expect Separation Anxiety Why swearing is good for you — Quartz Rejection, Part 14 - News From MENews From ME Writer Beware®: The Blog: PublishAmerica Is Now America Star Books The Secret Sea | Amazon | BN.com | iBooks | Indiebound Pete Hautman - Home Barry and Pete Hautmann commiserate on errors in their books Barry regrets an idea he didn’t use in Bang Folklore.org: Real Artists Ship Morgan on All the Social Ladies podcast Telling the Right Stories at the Right Time - Forbes Rate us on iTunes
Welcome to the 100th episode of All The Social Ladies podcast. This week's special episode features a roundtable discussion with Carrie Kerpen and her Likeable Media, Social Ladies!
All the Social Ladies with Carrie Kerpen is proud to welcome Kathleen Curtis Wolf to this week's show. Kathleen is a creative person who enjoys working with others to innovate products, services or marketing concepts based on consumer understanding. She considers herself an entrepreneur on the inside of a large company, having spent most of her career in positions that were new or needed be reshaped to evolve to meet business needs. Kathleen is employed by Whirlpool Corporation and is currently the Senior Manager, Corporate Reputation & Interactive Communications.