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On Brand On Broadcasting Episode 17 (Ep17) hosted by Ross Brand of Livestream Universe, live video strategist Stephanie Liu talks about her experiences as a speaker at VidCon 2019 and takeaways from the conference. She shares her process for monetizing Facebook Live through affiliate marketing and discusses her plans for LinkedIn Live. Stephanie served on the live video panel at VidCon along with June 2019 Brand On Broadcasting guest Ai Addyson-Zhang. She recently spoke at Social Media Week Lima #SMWL2019 and Social Media Marketing World #SMMW19. About Stephanie Liu: Stephanie Liu is an energetic online marketing strategist, live video trainer and self-proclaimed 90s beat scholar. She has been implementing the psychology of human behavior in the advertising industry for more than a decade. She led paid search advertising for one of the largest search agencies in the United States, served as the Director of Social Strategy for San Diego's leading ad agency and has created powerful campaigns for small businesses to giant, multi-million dollar corporations. Her work has been recognized and awarded by Online Marketing Media And Advertising (OMMA) and PR Daily. As the host of Lights, Camera, Live® (live show on Facebook) she shines a spotlight on the best and brightest marketers in the industry. Her course Lights, Camera, Live is the only online interactive course that teaches you how to turn your ideas, skills and experience into a captivating live stream. ▶️ Stephanie's Facebook Page: http://facebook.com/HeyStephanieLiu (http://Facebook.com/HeyStephanieLiu) ▶️ Stephanie's Lights, Camera, Live® website: http://lightscameralive.com/ (http://LightsCameraLive.com) ▶️ Stephanie's digital marketing website: http://heystephanie.com/ (http://HeyStephanie.com) ▶️ Stephanie's Beginner Course on OBS Studio for Facebook Live: https://heystephanie.teachable.com/p/unlock-obs1?affcode=123121_uyxxylkd (https://heystephanie.teachable.com/p/unlock-obs1?affcode=123121_uyxxylkd) ▶️ Stephanie's Advanced Course on OBS Studio for Facebook Live: https://heystephanie.teachable.com/p/unlock-obs?affcode=123121_uyxxylkd (https://heystephanie.teachable.com/p/unlock-obs?affcode=123121_uyxxylkd) Gear recommendations for livestreaming and podcasting: http://livestreamuniverse.com/Resources (http://LivestreamUniverse.com/Resources)
On Brand On Broadcasting Episode 17 (Ep17) hosted by Ross Brand of Livestream Universe, live video strategist Stephanie Liu talks about her experiences as a speaker at VidCon 2019 and takeaways from the conference. She shares her process for monetizing Facebook Live through affiliate marketing and discusses her plans for LinkedIn Live.Stephanie served on the live video panel at VidCon along with June 2019 Brand On Broadcasting guest Ai Addyson-Zhang. She recently spoke at Social Media Week Lima #SMWL2019 and Social Media Marketing World #SMMW19.About Stephanie Liu:Stephanie Liu is an energetic online marketing strategist, live video trainer and self-proclaimed 90s beat scholar. She has been implementing the psychology of human behavior in the advertising industry for more than a decade.She led paid search advertising for one of the largest search agencies in the United States, served as the Director of Social Strategy for San Diego’s leading ad agency and has created powerful campaigns for small businesses to giant, multi-million dollar corporations. Her work has been recognized and awarded by Online Marketing Media And Advertising (OMMA) and PR Daily.As the host of Lights, Camera, Live® (live show on Facebook) she shines a spotlight on the best and brightest marketers in the industry. Her course Lights, Camera, Live is the only online interactive course that teaches you how to turn your ideas, skills and experience into a captivating live stream.▶️ Stephanie's Facebook Page: http://Facebook.com/HeyStephanieLiu▶️ Stephanie's Lights, Camera, Live® website: http://LightsCameraLive.com▶️ Stephanie's digital marketing website: http://HeyStephanie.com▶️ Stephanie's Beginner Course on OBS Studio for Facebook Live: https://heystephanie.teachable.com/p/unlock-obs1?affcode=123121_uyxxylkd▶️ Stephanie's Advanced Course on OBS Studio for Facebook Live: https://heystephanie.teachable.com/p/unlock-obs?affcode=123121_uyxxylkdSubscribe to this podcast: http://BrandOnBroadcasting.com/SubscribeGear recommendations for livestreaming and podcasting: http://LivestreamUniverse.com/Resources
Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | StartUp
Coming back from Social Media Marketing World, I have good news! Although the landscape continues to change – seemingly daily – there is a lot to be optimistic about particularly for small handmade businesses. To be able to take advantage of the opportunities, however, you need to know about them in the first place. That’s what this show is all about. To back up a bit, Social Media Marketing World (#SMMW19) is the premier social media conference of it’s kind, held annually in San Diego. Featuring 120 speakers and over 6,000 attendees, we discuss everything from details on the various platforms to strategy and implementation. We also find out what the latest research shows and recommended changes to our marketing plans. This year certainly didn’t disappoint in terms of social media marketing changes! I return home energized and invigorated by the opportunities available to small businesses. Product businesses in particular have been hearing a lot of gloom and doom over recent years. Brick and mortar is dead. We can’t compete with Amazon’s prices and delivery. And on and on. The time is now to turn our backs on this defeatist thinking and prove these statements wrong. I believe what I’ve heard at SMMW19 is the key to our small handmade businesses survival and dare I say potential for huge growth. Business Building InsightsHere are the 5 Overall Takeaways from Social Media Marketing World 2019. Listen to the show for the details and how to implement each one in a handmade product business. Your company brand must contain YOU Forget the masses. One to one matters most. Forget about vanity metrics. It’s time for quality over quantity. Let us see you. Video and most specifically live streaming rules. Your customers are your marketing department. Contact Links Website (http://www.giftbizunwrapped.com) Facebook (http://www.facebook.com/GiftBizUnwrapped) Instagram (http://www.instagram.com/GiftBizUnwrapped) Gift Biz ResourcesJoin our FREE Gift Biz Breeze Facebook Community (https://www.facebook.com/groups/GiftBizBreeze/) Google Podcasts (http://www.giftbizunwrapped.com/GooglePodcasts) . That helps us spread the word to more makers just like you. Thanks! Sue
On this episode I spent some time at "The Foodie Flaneur" with Tina Capalbo of Lift Communication. We talked about Social Media Marketing World #SMMW19 , her amazing business, hospitality and our mutual love for singer Alan Doyle. The Foodie Flaneur was a wonderful place to spend some time with a friend that has lots of great information, and perspectives on life, storytelling and hospitality. Enjoy! #Table4Two #CaringCounts https://liftcommunication.com/
I'm headed to Social Media Marketing World (#SMMW19) this week to speak on LinkedIn, and before I go I thought I'd share 3 of my favorite networking tips for getting the most out of live events and conferences like this one. Also, if you're heading to SMMW make sure you stop me at some point to say hello!
What I learned about the business value of social media working with Luxury Travel Agents! I’ve had the amazing opportunity to give keynotes, webinars and workshops for multiple luxury travel events and organizations this year and I felt like their use of social media and the questions they had for me would add massive value to anyone in a service or product business that wants to build trust and connect with future customers aka the younger generations. On this episode we covered some of these questions: My business is booming why should I invest time and money with social media today? What content beyond just marketing my business should I be posting on social media? Everyone in the luxury travel space posts the same type of content what can I do to stand out from the noise? My business is word of mouth and build on customer recommendations so do I really need social media? What do you mean by creating “Social Media Education” not just social media marketing? Where does influencer marketing fit in luxury travel and service-based business? I love working with the travel and hospitality space and if you are in that space or would like to hire me to speak or provide a workshop please contact me and visit: www.isocialfanz.com/Speaker Products mentioned on this episode: iOgrapher case: Snapchat Spectacle Video Sunglasses Sponsor Iographer: We are living in a mobile now world but to truly leverage the power of your mobile device you must go beyond its basic features leveraging external audio and lenses while looking professional and there is no better device to use than the iographer case. If you want to take mobile content creation to the next level you need the gear and the look to make it happen and iOgrapher does just that! Upcoming Speaking Events: Come see me speak for the 5th year in a row at Social Media Marketing World #SMMW19 buy your tickets here: http://SMMW19.isocialfanz.live