Recordings

BrandStack Podcast 014I test out Substack's new live video feature a few hours after Substack announced that livestreaming is now available to any publisher with at least 10 subscribers (free or paid). Until recently, this feature was reserved for select, high-profile creators.I also talk about how to go live from the Substack mobile app and why this is good news for creators. Plus, Angela Yuriko Smith of Authortunities joins me.Subscribe on Substack: rossbrand.substack.com

BrandStack Podcast 013"Instagram for Business for Dummies" authors Corey Walker and Eric Butow share tips for leveraging Instagram for business, including how to use reels as the top of your funnel. Learn more: https://rossbrand.substack.com.It's the BrandStack Podcast hosted by Ross Brand.

BrandStack Podcast 012Louise McDonnell talks about how to master your content strategy to boost visibility on the BrandStack Podcast. Louise's new book is the "2025 Social Media Planner & Guide." Learn more at https://rossbrand.substack.comIt's the BrandStack Podcast with Ross Brand. Dale L. Roberts cohosts.

Valerie Morris talks about why storytelling is your secret weapon and how to captivate as a marketer and author. Valerie joins Ross Brand and Dale L. Roberts to share tips from her book, "We're All Ears" Learn more: https://rossbrand.substack.com.It's the BrandStack Podcast with Ross Brand. Dale L. Roberts cohosts.

BrandStack Podcast 010 | Video | Show NotesHall of Fame podcaster Dave Jackson talks about the things to do to profit from your podcast. Dave joins Ross Brand and Dale L. Roberts to share tips from his book, "Profit from Your Podcast." Learn more: https://rossbrand.substack.com.It's the BrandStack Podcast with Ross Brand. Dale L. Roberts cohosts.

BrandStack Podcast - 008 | Video | Show NotesMark Leslie Lefebvre shares how direct selling increases authors' profits. Lefebvre is the author of "Wide of the Win," creator of Kobo Writing Life and director of business development at Draft2Digital. Learn more: https://rossbrand.substack.com. It's the BrandStack Podcast with Ross Brand. Dale L. Roberts co-hosts.

BrandStack Podcast - 008 | Watch the Video | Article & Show NotesLarry Roberts joins us to discuss how you can create your book in weeks with AI. He shares the story behind the creation of his book, Under the Red Hat. Learn more: https://rossbrand.substack.comLarry Roberts, author of Under the Red Hat, joins Ross Brand and Dale L. Roberts on the BrandStack Podcast.

BrandStack Podcast - 007How did Bee Smith's book #BeeInspired become required reading in Iceland? Bee—a mental health counselor, social media personality, and PhD—shares her journey from live streaming to impacting students internationally with her lessons on resilience, forgiveness, and joy. Learn more: https://rossbrand.substack.com.In this episode of the BrandStack Podcast, Bee Smith sits down with Ross Brand and Dale L. Roberts to discuss her book's journey from idea to international impact. She shares insights on reaching new audiences, how live streaming helped secure a publisher, and the lasting influence of her message on resilience and self-empowerment. For aspiring authors and creators, Bee's story offers inspiration on building a global platform for meaningful work.

The Social Shift | BrandStack Podcast - 006Why is social media strategist Katie Brinkley shifting focus to choose community over clicks? We discuss why Katie believes real connections matter more than going viral, her strategies for building community from day one, and how creators can use social media as a tool rather than a destination. Learn more here: https://rossbrand.substack.com/In this episode of the BrandStack Podcast with Ross Brand, Katie Brinkley shares insights with Dale L. Roberts and me from her book, "The Social Shift: The Road Back to Community." We explore how focusing on quality over quantity can lead to sustainable growth, the importance of offline connections, and Katie's “four-post strategy” for maximizing impact on social platforms. If you're looking to deepen your connections with your audience and build a real community, Katie's approach offers a fresh perspective on social media.

Nonfiction Showcase | BrandStack Podcast - 005Angela Yuriko Smith joins Ross Brand and Dale L. Roberts to discuss opportunities for writers, her Substack newsletter, Authortunities, and her book, “How To Be an Authortunist.” It's the BrandStack video podcast. Watch the video: https://www.youtube.com/watch?v=OaTYnePWPkQFollow me on Substack: https://rossbrand.substack.com

Does your podcast really need video? | BrandStack Podcast - 004Ross Brand shares four reasons why your podcast really does need video. Follow me on Substack: https://rossbrand.substack.com.

Top 5 Reasons This World Series is Special | BrandStack Podcast - 003The transcript below was provided by Substack and cleaned up by ChatGPT.Hey Gang,The World Series is about to get started, and I wanted to share an interview I did with a legendary player who wore both the Yankees and Dodgers uniforms and pitched in the last three World Series between the two teams. Does anybody know who that player might be? We'll come back to that in just a few minutes.Why The 2024 World Series is SpecialBut first, I wanted to share why I think this World Series is so special and why there's so much interest in the series between the Yankees and the Dodgers.Massive Star PowerNumber one, it's got massive star power. The MVPs and best players in each league are in it: Aaron Judge of the Yankees, Shohei Otani of the Dodgers. You've also got other stars like Juan Soto and Garrett Cole on the Yankees' side, Mookie Betts and Freddie Freeman on the Dodgers' side, although Freeman isn't in top form right now. These are among the biggest names in the game. It's going to be exciting to have all these stars under the bright lights.Two Best Teams in BaseballNumber two, it's the two best teams in baseball. The Dodgers and Yankees both finished with the best record in their league during the regular season. Nothing that happened during the playoffs changed the perception that these are the two best teams, and we've got a matchup of the best of the best.Broadway vs HollywoodNumber three, it's New York and L.A. You're talking about the two biggest media markets in the U.S., so the hype and the media attention is going to be massive, and the TV audience should be much bigger than usual for a World Series.Storied RivalryNumber four, it's a storied rivalry. Great tradition and history, going back to when the Dodgers were in Brooklyn and the two teams would meet in the Subway Series, the World Series, as it was called when two New York teams were playing. You're talking, again, about some of the greatest players in the history of the game: Mickey Mantle, Yogi Berra, Jackie Robinson, Sandy Koufax—although Koufax was more so in the 60s after the move to L.A. There's only been one perfect game in the entire World Series, and that was Don Larsen of the Yankees beating the Dodgers in Game 6 of the 1956 World Series. There's also the famous play where Jackie Robinson steals home off Whitey Ford, and Yogi swore till his final day that he got the tag down and got Robinson out, but he argued to no avail, and Jackie Robinson was safe. That was the 1955 series, the one World Series between the Yankees and the Brooklyn Dodgers, in which the Dodgers broke through and won the series. I believe they were 6-1, the Yankees against the Dodgers in the World Series when the Dodgers were in Brooklyn. The Yankees lead 8-3 overall between the two teams.It's Been 43 YearsAnd number five, this doesn't happen very often. These two teams haven't met in the World Series in 43 years. The last three times they met—'77, '78, and '81—the Yankees won in '77 and '78, and the Dodgers won in '81. If memory serves me correctly, in both '78 and '81, the team that won the first two games ended up losing the series and losing the next four straight games. Of course, the biggest memory, the greatest memory most people have who were around for those series, was Game 6, 1977, when Reggie Jackson hit three home runs off of three different Dodgers pitchers. Again, the Yankees won in '77 and '78. The Dodgers bounced back and won in 1981.The InterviewSo I want to bring up an interview that I did. I did this back in 2017 in October, just before the World Series back then. It was with a player who...

BrandStack Podcast - 002In this episode, I sit down with Kim Doyal, a seasoned podcaster and editor of The Spark newsletter. Kim has extensive experience navigating the world of email marketing and newsletters, and we dive into her strategies for building loyal audiences, embracing imperfection, and exploring the right tools for creators.We cover a lot of ground in this conversation, including the evolution of newsletters, the rise of platforms like Substack, and how AI tools are transforming content creation. Whether you're new to email marketing or looking to refine your strategy, Kim's insights will leave you inspired and ready to take action. She also discusses the opportunities and challenges of using platforms like Substack and the value of creating content that resonates with her audience.In addition to The Spark, Kim also publishes Women, Wisdom, and Wealth and Imperfect, focusing on financial psychology and personal growth. You can find all three newsletters here on Substack.Key Takeaways:The difference between newsletters and email marketing: Newsletters are publications that come out on a regular schedule, while email marketing is often geared toward solo broadcasts and direct conversions.The power of newsletters: Consistency and structure make newsletters a key tool for audience building.A Vote for Substack: Kim's going all-in on Substack because of its social features and community-building potential,Substack book on the way: Kim is creating a visual guide to Substack to help new users navigate the platform and understand many of the features that confuse even experienced users.AI in email marketing: Kim touches on the balance between using AI tools and maintaining a personal connection with your audience.Links from this episode:Kim Doyal on SubstackThe Spark newsletter by Kim DoyalWomen, Wisdom, and Wealth newsletter by Kim DoyalImperfect newsletter by Kim DoyalKim's websiteRoss' Links:Ross Brand on SubstackBrandStack | Books & Broadcasts - newsletter by Ross BrandResources - gear & software recommendations for creatorsVideo Podcasting Made Easy - book by Ross Brand & Kevin Kolbe100 Livestreaming & Digital Media Predictions, Volume 4 - book by Ross BrandLivestream Universe - Ross' main website

A Feature I Didn't Expect | BrandStack Podcast - 001The transcript below was provided by Substack and cleaned up by ChatGPT.Hey Gang,Ross Brand over here on Substack and in your email inbox, depending on where you're taking a look at this.Wanted to let you know, first of all, you probably now know, but I want to let you know that I am on Substack. And while this is a writing platform and I plan to do and have been doing some writing lately on Substack, I'm also going to take advantage of their built-in audio and video tools.You can not only upload podcasts and host them right on Substack, but you can upload videos and have audio posts, video posts, podcasts with audio and video in them. The basic podcast post is an audio post. But you can post video as well. And you can also record, as I'm doing right now, you can record video natively. You can record audio natively right into the Substack platform.Subscribe on SubstackSo that's what I'm doing now, testing it out, seeing what the quality is like, what the experience is like recording. And so far, it seems pretty good. I did a brief test earlier and it seemed to come out okay.And so I thought I'd just come across in a manner in which you're normally used to seeing me. And as I said, I'm very much right now into publishing and working on books and self-publishing as well as digital audio and digital video.So I'm excited to be a part of Substack because it is a publishing platform and you have your own publication. Mine's called Brandstack Books and Broadcasts. And so I plan on doing a mix of long form writing, short form writing, roundups, but also audio and video podcasts and even live streams.There is a live streaming feature. In fact, that's what sort of tipped me over the edge to finally get started. I had created an account just for occasionally reading Substacks but I didn't do anything with it. Once I saw there was live streaming on the platform, I said, okay, this is the thing that's going to push me over the edge. Now it's time.I always wanted to set up a publication. I always thought it was a cool idea. I started a LinkedIn newsletter back in January or February, and I've been doing that fairly consistently across this year. I'm going to continue doing that, and I'll also publish it on Substack as well. But I'm doing a lot of pieces that will be exclusive to Substack.I'm also going to do audio and video, whether native to the platform like this is or I pre-record elsewhere and then upload, but they'll only be available on Substack, at least for a while. Then I may add them to one of my podcast feeds, or I may put some clips on YouTube, but I'm looking to do some long-form interviews as well as short interviews.Some videos will be 10 minutes, but some may be a deep dive like the one that's coming up with Kim Doyal, where we talked about everything from newsletters and email. We got into all the different newsletter platforms, of course, and why she loves Substack, but we also talked about the pivot she's doing in her business, just different philosophies and approaches to life and business. It's a fascinating conversation. Kim is such a great storyteller. She's been a pioneer in newsletter email marketing, what I call the second generation of it. It's not your grandparents' email newsletter from 2002 or 2003, but this has kind of been the revival of newsletters over the past few years, and she's been at the forefront of that. And we got into a lot of other stuff as well.She's been a success...

Join us for the Nonfiction Showcase, a virtual book fair that brings together creators, professionals, and publishing industry experts. Explore books on social media marketing, self-publishing, podcasting, and more. It's the perfect event for anyone wanting to learn and grow in online business!Watch on YouTube: https://youtu.be/Y2WXtZzASWU

Dale L. Roberts joins me to discuss his new book, “Self-Publishing for New Authors.” Get Dale's insights on editing, cover design, formatting, book marketing, selling on Amazon and much more.

A popular question is, "What Should I Livestream About?" In this video, I help you find the best streams for your brand. Learn about the different format types and discover which one is best for you.Watch on YouTube: https://youtu.be/42hkOIEZRD8

Boost your home video studio with tips from Home Studio Mastery founder, Junaid Ahmed. We discuss lighting, cameras, backgrounds and much more. Check out Junaid's 5-Day Home Studio Rehab Challenge: https://homestudiomastery.com/5daychallenge/.

Social media expert Louise McDonnell shares her formula for helping clients turn social media into a revenue generator with Ross Brand of Livestream Universe. Get the full game plan in her free 5-day challenge: https://rossbrand.krtra.com/t/iBYZuGqMoElF.

Ross Brand shares a framework for outsourcing to help you determine what to outsource or offload using AI Tools and what you must do yourself. Too many creators are burning themselves out doing the wrong things. Stop! There is a better way!

LinkedIn power user Dan Roth, founder of the

The US Congress votes to ban TikTok. Is TikTok a national security threat? Is banning TikTok an attack on free speech? Our panel looks at the issue from all sides, including how creators should prepare for a potential TikTok ban.

LinkedIn power user Dan Roth, founder of the

The Panel looks at the 2024 podcast economy, including big paydays for hosts and production company layoffs. We also discuss moderation, hate speech definitions and the issue of censorship coming to podcasting platforms.

It's the first video in our LinkedIn Strategy 2024 series covering anchor posts. Why are LinkedIn anchor posts the one type of post you must do? LinkedIn power user Dan Roth, founder of the

The Panel looks at whether social media needs more regulation to deal with issues such as harm to minors, bullying, misinformation and propaganda, or is a hands-off approach by the government preferable?

Is it time to build a bunker? What are the rich and famous hiding below ground? Why are average Americans and Canadians looking into building bunkers? Is your own bunker the answer to a world in crisis?Plus, we discuss the latest in video podcasting, LinkedIn and more.

Streamable is the best choice for video hosting in 2024. With Streamable, it's easy to upload, share and organize your videos.

A new study reveals women will reject men based on the decor choices they make. What are your deal breakers that impact the well-being of, or would end, your relationship? It's the Valentine's Week Special Episode on the StreamLeader Report!We'll also look at video background decor — what we like and don't like about creator studios. Does what a host has on camera in their background impact whether you watch or how much credibility you give to their content?Plus, what does Joe Rogan's new deal with Spotify mean for podcasters and podcasting?

TitTok is facing trouble in the short-form social video space. How will the loss of major artists from its music library impact TikTok's popularity? Plus Ross and Rob recap Podfest 2024 and the panel looks at future trends in industry conferences and events.STREAMLEADER REPORT: LIVE PANEL

Continuing the tradition of going live on my first walk around Podfest, this year I give a brief tour of the grounds before heading inside to chat with Hall of Fame podcaster Rob Greenlee about this year's event, including the Hall of Fame induction ceremonies coming to Podfest with Dr. Drew as MC, and encounter new author and Podfest speaker Katie Brinkley.Livestreamed and recorded with StreamYard: https://livestreamuniverse.com/streamyard.

On Brand on Broadcasting, Rebecca Gunter, who co-authored the foreword to "100 Livestreaming & Digital Media Predictions," along with Rob Greenlee and Claudia Santiago, reads the audio version on behalf of her fellow co-creators. The newest Volume of "100 Predictions" launched on January 17, 2024, and is an international #1 Best Seller, reaching the top of the sales rankings in the US, UK, Spain and Germany. The book has a strong focus on the opportunities and challenges presented by AI, making it relevant to people well beyond the digital media realm.Get Your Copy Today: https://geni.us/100v4.Rebecca Gunter is a brand marketing copywriter and business advisor at StonedFruit. She hosts "Business in the Raw" and the "StonedFruit Roll Up." Connect with Rebecca at StonedFruit.com.

Top industry experts featured in the new book, “100 Livestreaming & Digital Media Predictions, Volume 4” revealed their top strategies for 2024.

A 9-month cruise is all the rage on TikTok and an AI Newscast with no human anchors.STREAMLEADER REPORT: LIVE PANEL

Our topic Is the long-awaited release of the Epstein documents. The panel attempts to make sense of this latest development in the mysterious case.STREAMLEADER REPORT: LIVE PANEL

In this tutorial, Ross Brand shows you how to livestream from your computer to Instagram Live with StreamYard and shares his first impressions of using software to stream on IG Live.

As we recap 2023, our hosts explore the year's hot digital trends, big industry controversies and the most innovative tech we've seen this year. Plus fan unions, decentralized social, Threads testing integration with ActivityPub and Tesla's Bot Generation 2. We'll talk all about it on the StreamLeader Report Live Panel!STREAMLEADER REPORT: LIVE PANEL

Can TikTok challenge Amazon via livestreaming? What will TikTok going all-in on live shopping mean for both the live video and retail industries? Plus Canada makes a deal with Google regarding news content and Google steps up its AI game with Gemini. We'll talk all about it on the StreamLeader Report Live Panel!STREAMLEADER REPORT: LIVE PANEL

How do you elevate the quality of your video content to make it TV-ready? What do you need to make your livestreaming shows and virtual events in broadcast quality? In Episode 28 of the StreamLeader Report, Ross Brand talks with Emmy Award-winning network TV sports camera operator and broadcasting entrepreneur Howie Zales about how to apply lessons from TV production to upgrade the quality of livestreaming shows, corporate meetings, virtual events and video podcasts.

Larry Roberts has launched his own version of ChatGPT for podcasters to help them launch and grow their podcast. Leverage the power of AI and the expertise of Larry Roberts to get answers to all your podcast questions and speed your time-to-market publishing and promoting podcasts with PodcastersGPT. In Episode 27 of the StreamLeader Report, Ross Brand talks with Larry Roberts about creating his own GPT, how podcasters can best make use of PodcastersGPT, and the strategies Larry employed to grow a powerful brand with podcasting, speaking and more.

YouTube adds RSS podcasting and Gen Z TikTokers think a letter from Osama Bin Laden explains everything they need to know about the US and Middle East.STREAMLEADER REPORT: LIVE PANEL

We discuss Henry Winkler, famous for playing “Fonzi” on Happy Days and the challenges he had to overcome. He's still creating today — the man still hasn't jumped the shark in his career.STREAMLEADER REPORT: LIVE PANEL

Will ChatGPT kill human creativity and the human spirit? Or is it the best thing to happen to creators? Would you consider eating bugs to solve climate change? Or is it too disgusting? Is the climate really in need of such help? We'll talk about it on the StreamLeader Report Live Panel Ep29.STREAMLEADER REPORT: LIVE PANEL

Must the show go on? We talked about the mass shooting in Maine and whether we made the right decision to do a show the following day. How do creators decide if they should cancel their show or go live as planned following a tragedy?Our panel also talks about:-TikTok's impact on the younger generations' perceptions of the Israel-Hamas conflict. Is it the algorithm?-Jon Stewart and Apple part ways over "creative differences." What is the reason behind the end of Stewart's show?-Body Hacking - Can humans add new senses?

With the news media providing inaccurate or incomplete coverage, creators have jumped into the void to discuss events in the Israel-Hamas war. How do we, as creators, navigate the fog of war? What extra steps, if any, should we take to verify our information is accurate or prepare for our shows when discussing events with major global ramifications.? Our panel also talks about:-Amazon testing robots for warehouse work + Amazon and MIT collaborating on a study on how robots impact work-Should you have a family ‘safe word' against AI voice-spoofing scams?-Meta's broadcast channels (think Telegram) are coming to Facebook

Will Justin Trudeau's new mandate mean Canada will lose access to Spotify and Joe Rogan? All streaming media services, including podcast platforms, generating $10 Million from Canadian audiences must register with the government. Will podcast platforms such as Spotify choose not to register? It's Trudeau vs Rogan! Canada vs Spotify, Rumble & X. Which side are you on?Plus our panel talks about how to tell if a photo is a fake and the impact of podcasting on purchasing decisions.

It's time to future-proof your marketing with Generative AI. Kim Reynolds of the AI Prompt Exchange joins us to share what marketers need to know about how to leverage generative AI for your business. Get the tools, tips & tactics for marketers and creators.

Will a robot take your job? Can the robots rise up to become our bosses? Our StreamLeader Report panel looks at the future of work. Which jobs are most likely to be safe and which jobs will the robots take? And how will people and robots co-exist in our shared workplaces?We also discuss what's next for TV.StreamLeader Report Live Panel is livestreamed & recorded with StreamYard.

On Brand on Broadcasting with Ross Brand of Livestream Universe, we are looking at the ways people get paid to podcast and livestream. In this episode, we talk about podcasting in the federal government with our guest, Tim Brien. who runs six podcasts for his organization. Tim also hosts three non-government podcasts, including the Create Art Podcast. ▶️ Follow Tim's podcast: https://createartpodcast.com.

Podpage keeps getting better with powerful new features for your podcast website. Founder Brenden Mulligan joins Ross Brand on Livestream Deals to discuss the benefits of Podpage for podcasters. ▶️ Get Podpage

YouTube Creator Kevin Kolbe joins me on Livestream Deals with Ross Brand to talk about his new book. "Live Streaming Made Easy" and share livestreaming tips you can use today!