Podcasts about pr daily

I'm so excited to share this special 15 min episode recap with a powerful message. I'm publishing this curation to help you make the most of your time. The episode features segments from the episode 063 with Peter Kozodoy. https://richie.libsyn.com/peter-kozodoy-honest-to-greatness ====== Richie Norton interviews Peter Kozodoy about his new book Honest to Greatness: How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success. So good! This interview will prompt you to see honesty in a new way that will help you achieve greater success.  "In today's hyper-transparent world, consumers have enormous power to decide which brands are worth their time and money—so how do you make sure they choose yours?...Kozodoy presents fresh business concepts that anyone in the workplace can implement in order to:    - Reach, engage, and retain your best customers - Attract and inspire the best talent in any industry - Create an unbeatable culture of innovation that dominates your competitors - Earn your team's respect and loyalty  - Unlock deep personal fulfillment by setting the “right” goals   Filled with powerful lessons for current and future leaders, this timely book demonstrates how to use honesty at both the organizational and individual level to achieve true greatness in business and in life."   Peter Kozodoy is an Inc. 5000 serial entrepreneur, TEDx speaker, and business coach who works with organizations and their leaders to help them overcome self-limiting bullsh*t and use honesty to achieve greatness. His articles on leadership and entrepreneurship have appeared in Forbes, Inc., The Huffington Post, PR Daily, and more. He holds a BA in Economics from Brandeis University and an MBA from Columbia Business School, and lives outside New York City with his wife and their spoiled dog. To strike up an honest conversation, visit peterkozodoy.com   Resources:    Honest to Greatness Book: https://peterkozodoy.com/book The Honesty Quiz: https://peterkozodoy.com/honesty Want to continue the conversation? Join us!   RICHIE NORTON SHOW COMMUNITY:   https://www.facebook.com/groups/richiepodcast RICHIE NORTON SHOW NOTES AND RESOURCES:   http://www.richienorton.com/   RICHIE NORTON SOCIAL:   INSTAGRAM: https://www.instagram.com/richie_norton LINKEDIN: http://www.linkedin.com/in/richardnorton FB: https://www.facebook.com/richienorton TWITTER: http://www.twitter.com/richienorton

I first met today's guest, Jess Zafarris, as a journalist in the marketing and advertising space (she was an editor for Adweek and is now editor at large at Ragan Communications and PR Daily). But what we're really talking about today is Jess's other career–and other personal brand–as an etymologist and etymology author. On her “Useless Etymology” channels, Jess presents word origins and history in an engaging and entertaining way, and is working on her third etymology book. We discuss how she concurrently built her careers as a journalist and a “pop etymologist” and how she's balanced both.Listen and learn:Jess's career in journalism Her Adweek chapter, and building a name for herself“How could you be so incurious?...”Why this topic interests me (Christine) so personallyJess's research background”It's kind of like linguistic anthropology–linguistic sociology, more so…”Useless Etymology blogBuilding TikTok accounts for both Adweek and Useless Etymology“Once Upon A Word”Jess's brand voice“I didn't want to jeopardize the career that was affiliated with my primary income…”Growing Useless EtymologyContent lessons“Words From Hell”The violent history of the word “decimate”“Offbeat word origins for curious minds…”Jess's book development process“Useless Etymology: The Book”!“I actually let my audience choose for me…” What lights Jess up about etymology“Have you ever tried to read the OED?”The positive opportunities “Words From Hell” has opened upWords Unraveled podcastThe topic of Jess's fourth bookFind Jess:BlogPodcast TikTokInstagramUseless Etymology InstagramBooks:Words From HellOnce Upon A Word❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Kara Brown and Joe Lynch discuss the revenue engine. Kara is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. About Kara Brown A prominent thought leader in B2B go-to-market strategy, Kara Smith Brown is CEO of LeadCoverage, the pioneering consultancy transforming approaches to PR, demand generation and marketing across the supply chain, heavy industrial, and tech sectors. Her successful corporate career started at Echo Global Logistics where she played a key role in its ascent to a market leader and celebrated IPO in 2009. In 2017 Kara leveraged her prior corporate experience to launch LeadCoverage, a strategy consultancy addressing all elements of the B2B sales conversion cycle for supply chain companies. Today LeadCoverage is an Inc. 5000 company and continues to grow. Kara's new book "The Revenue Engine" offers readers a guide to effective revenue-generating strategies. The book goes beyond theoretical concepts and serves as a playbook for crafting data-driven go-to-market strategies. These principles mirror the philosophy Kara has embodied and advocated throughout her career. Kara's achievements extend beyond her corporate success. She is an advocate for diverse emerging leaders. She has been named a “Top Women in Marketing” by PR Daily and her influence shapes future entrepreneurs through her many advisory roles as well as board membership in the Entrepreneur's Organization Atlanta chapter and LaunchPad2x. She is an Ironman triathlete and lives in Atlanta with her husband and two girls. About LeadCoverage LeadCoverage is the premier supply chain go-to-market consulting group, dedicated to driving revenue growth for their clients. Company specializes in crafting GTM strategies that are grounded in data-backed insights and sophisticated mathematical models. Their proven expertise transforms businesses into market leaders, ensuring they stay ahead of the competition and achieve sustained success. LeadCoverage's headquarters is located in the beautiful Coda building in Midtown Atlanta, adjacent to the Georgia Tech campus. This particular corridor — "Supply Chain Square” — also includes cloud warehousing company Stord, supply chain intelligence company Verusen, as well as the Georgia Tech Supply Chain & Logistics Institute. For more information about LeadCoverage and its suite of supply chain, manufacturing, andlogistics-focused marketing, public relations, and analyst  relations services, please visit LeadCoverage's website. The Revenue Engine: Fueling a B2B High Octane Pipeline by Kara Smith Brown Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine. This is your roadmap to building a powerful revenue engine: Share Good News: Build relationships and keep conversations alive with compelling stories and data insights. Track Interest: Identify opportunities and guide prospects through your pipeline effectively. Follow Up Consistently: Convert leads into loyal customers with proactive engagement. Packed with real-world case studies and actionable strategies, this playbook is essential for both seasoned professionals and newcomers. CEOs and leadership teams will gain insights on leveraging data and measuring success through pipeline volume, velocity, and value―empowering informed decisions. Say goodbye to random acts of marketing and embrace a structured approach that delivers measurable results and secures your place at the executive table. Elevate your marketing game and drive your business forward! Kara has written a book titled "The Revenue Engine: Fueling a B2B High Octane Pipeline." Pre-order Kara's book on Amazon here: https://a.co/d/geq5TDn To receive a free book, fill out this form and Kara will send you one in the mail: The Revenue Engine | Kara Smith Brown Key Takeaways: The Revenue Engine Kara Smith Brown and Joe Lynch discuss Kara's new book "The Revenue Engine: Fueling a B2B High Octane Pipeline" and some of the strategies outlined in the book including: Ideal customer profile Executive thought leadership Intent data tools Sales partnerships LeadCoverage is the premier logistics and supply chain go-to-market consulting group, dedicated to driving revenue growth for their clients. Below are the services and results LeadCoverage clients receive: Marketing Automation Streamlined Processes: Automate repetitive tasks to save time and reduce errors. Targeted Campaigns: Reach your ideal audience with personalized messages. Data-Driven Insights: Gain valuable insights into your marketing efforts. Revenue Operations Aligned Teams: Create a cohesive approach across sales, marketing, and customer service. Optimized Processes: Streamline your revenue generation process for maximum efficiency. Data-Driven Decision Making: Make informed decisions based on real-time data. Public Relations Measurable ROI: Track the tangible results of your PR efforts. Thought Leadership: Establish your brand as an industry expert. Media Relations: Secure high-quality media placements to increase visibility. Paid Media Ads Targeted Reach: Connect with your ideal customers on the platforms they use. Measurable Results: Track the performance of your campaigns and optimize for better outcomes. Brand Awareness: Increase your brand's visibility and reach a wider audience. Timestamps (00:00:02) The Revenue Engine (00:00:21) Introducing Kara Smith Brown (00:01:32) Ideal Customer Profile (00:02:18) Account-Based Marketing and Intent Data (00:05:50) Go-to-Market vs Marketing (00:10:49) The Revenue Engine Book (00:12:44) Kara Wagner's Background (00:16:28) Global Clients and ODW Logistics (00:19:21) Thought Leadership Strategy (00:25:43) HubSpot Diamond Shop (00:27:31) Writing "The Revenue Engine" Book (00:32:41) Book Release Date and Data-Driven Go-to-Market (00:36:47) Intent Data Tools (00:42:07) Partnership Strategy (00:45:38) Ideal Customer Profile Focus (00:48:46) Three Go-to-Market Strategies Recap (00:49:50) Measuring Success with Volume, Velocity, and Value (00:53:25) Intent Data in Supply Chain (00:59:00) Podcast Outro Learn More About The Revenue Engine Kara Brown | LinkedIn LeadCoverage | LinkedIn LeadCoverage Lead Gen for Logistics with Kara Brown | The Logistics of Logistics LeadCoverage Ranks on Inc. 5000 List for Third Consecutive The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube  

Today's guest discusses her unexpected struggles with infertility. After a year of trying to conceive, Mandy Menaker trusted her instincts and decided to seek advice from others. She turned to Julie Campbell, at Progyny, who helped guide her on how to find the right fertility clinic, navigate insurance, and understand the ins and outs when it comes to fertility treatment.  After the rollercoaster of emotions and multiple rounds of fertility treatment, Mandy and her husband Eric finally achieved their dream of becoming parents. But the journey didn't stop there, Mandy later conceived her second child naturally, a surprise that reaffirmed the unpredictable nature of fertility.   Along the way, Mandy learned how to advocate for herself and celebrate small wins to help cope with the ups and downs of IVF. Inspired to help others facing similar challenges, Mandy wrote an article for PR Daily, offering practical tips and emotional support to those navigating a family building journey  You can read her article here: What a difficult fertility journey taught me about being a better communicator   Guest: Mandy Menaker, Fertility Advocate  Host: Julie Campbell, Progyny    For more information, visit Progyny's Podcast page and Progyny's Education page for more resources. Be sure to follow us on Instagram, @ThisisInfertilityPodcast and use the #ThisisInfertility. Have a question, comment, or want to share your story? Email us at thisisinfertility@progyny.com.  

Send us a Text Message.Hey girl,This two-episode podcast is dedicated to helping you become the best version of yourself. We dive deep into the transformative power of self-improvement, sharing practical tips and inspiring stories to help you unlock your full potential.I would like to introduce our quest for the podcast, Jodie Taylor. She's an influencer and helps smart and successful women glow up. She will share tips, personal growth stories, and valuable insights to help you shine bright in every aspect of your life. Tune in, transform, and let your journey to greatness begin!About Jodie:Jodie is originally from Boston Massachusetts, but has lived in NYC for the past 10  years. After graduating from Northwestern University, she launched into an impressive career, working at organizations like Google, Morgan Stanley, and the Federal Reserve. Over the course of her career, she has led global teams, created and executed strategic roadmaps for over 30,000 employees, and has been honored as the Untapped “Top DEIB Leader” Award for her leadership. In addition to her corporate leadership, Jodie Taylor is a social media content creator. Jodie has over 70k followers online, and features in the New York Times,  xoNecole, and PR Daily. Her TikTok focuses on a range of topics geared toward Millennial women in particular, ranging from health and wellness, career advice, beauty tips, and lifestyle.Jodie showcases how to cultivate social capital in a meaningful way, navigate precarious mentorship and sponsorship relationships, and amplify personal brands to net greater life outcomes. By empowering women to be self-actualizing, Jodie inspires women to try new habits, design their lives with intention, and be their best selves.Get Her Free E-book here: https://www.jodiektay.com/Or follow her here: https://www.tiktok.com/@jodiektayFollow Us:​Book A Call With Me - I've been getting A LOT of DM and email requests to chat with me and answer specific questions about love, dating, relationships, and men so I'm opening back up my limited calendar for a few calls. So book a time with me here!Join the Get Your Guy Club - Wanna have Dating Support for a year to help you get your guy but at your own pace. You can get access to my weekly group calls, my private Facebook group, and my online course with 25+ hours of content for just monthly payments of $250...​​Check Out the Get Your Guy Coaching Podcast- With more than 100 episodes, you can binge and learn so much with my podcast. The latest episode is all about how to work a room, check it out here.​Sincerely,Coach AnwarBook a Consult to Work with MeJoin my Get Your Guy Club

Send us a Text Message.Hey girl,This two-episode podcast is dedicated to helping you become the best version of yourself. We dive deep into the transformative power of self-improvement, sharing practical tips and inspiring stories to help you unlock your full potential.I would like to introduce our quest for the podcast, Jodie Taylor. She's an influencer and helps smart and successful women glow up. She will share tips, personal growth stories, and valuable insights to help you shine bright in every aspect of your life. Tune in, transform, and let your journey to greatness begin!About Jodie:Jodie is originally from Boston Massachusetts, but has lived in NYC for the past 10  years. After graduating from Northwestern University, she launched into an impressive career, working at organizations like Google, Morgan Stanley, and the Federal Reserve. Over the course of her career, she has led global teams, created and executed strategic roadmaps for over 30,000 employees, and has been honored as the Untapped “Top DEIB Leader” Award for her leadership. In addition to her corporate leadership, Jodie Taylor is a social media content creator. Jodie has over 70k followers online, and features in the New York Times,  xoNecole, and PR Daily. Her TikTok focuses on a range of topics geared toward Millennial women in particular, ranging from health and wellness, career advice, beauty tips, and lifestyle.Jodie showcases how to cultivate social capital in a meaningful way, navigate precarious mentorship and sponsorship relationships, and amplify personal brands to net greater life outcomes. By empowering women to be self-actualizing, Jodie inspires women to try new habits, design their lives with intention, and be their best selves.Follow Us:​Book A Call With Me - I've been getting A LOT of DM and email requests to chat with me and answer specific questions about love, dating, relationships, and men so I'm opening back up my limited calendar for a few calls. So book a time with me here!Join the Get Your Guy Club - Wanna have Dating Support for a year to help you get your guy but at your own pace. You can get access to my weekly group calls, my private Facebook group, and my online course with 25+ hours of content for just monthly payments of $250...​​Check Out the Get Your Guy Coaching Podcast- With more than 100 episodes, you can binge and learn so much with my podcast. The latest episode is all about how to work a room, check it out here.​Sincerely,Coach AnwarBook a Consult to Work with MeJoin my Get Your Guy ClubBuy My Dating Strategy CourseCheck out My Latest Podcast Episode

Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman's Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she founded Sway Group in June of 2011. Danielle has been featured in AdWeek, AdAge, TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has also spoken at numerous industry conferences including BlogHer, iMedia, SXSW, CES and the SMX Search Marketing Expo.

Send us a Text Message.In this episode of Boss Responses, host Treasa Edmond is joined by guest Michelle Garrett, an influential PR consultant, writer, and speaker specializing in B2B companies. Michelle shares insights from her extensive career, including founding her own consulting business. They discuss the importance of choosing the right clients, setting realistic expectations, and the value of freelancers supporting each other through platforms like Michelle's Freelance Chat. Michelle's practical advice on client management, thought leadership, and the significance of building lasting relationships provides valuable lessons for anyone running their own business or working with clients.00:00 Introduction to the Podcast and Guest00:11 Michelle Garrett's Background and Achievements01:16 Discovering Michelle and Freelance Chat01:44 Starting and Running a PR Business05:23 Challenges and Strategies in Freelancing09:21 Client Management and Expectations13:07 Tools and Systems for Freelancers21:12 Freelance Chat and Community Support22:38 Final Thoughts and AdviceAbout our GuestMichelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries. After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients. Repeatedly ranked among the industry's most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics. Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan's PR Daily. She's a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world. In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it's grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube. Connect with Michelle on LinkedInGrab your copy of Michelle's Book: B2B PR That Gets Results Support the Show.Thank you for taking time out of your busy day to listen to Boss Responses. Have a question you'd like answered? Send it to info@bossresponses.com

Send us a Text Message.In this episode of Boss Responses podcast, host Treasa Edmond and guest co-host Michelle Garrett discuss strategies for dealing with clients who delay projects by not providing necessary information on time. They emphasize the importance of setting clear expectations, having open conversations, and defining deadlines upfront. They also explore how effective client management can prevent such issues. Treasa shares her long-standing experience handling clients, and Michelle offers insights from her PR field. Tune in to learn how to navigate client delays and maintain productive relationships.About our GuestMichelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries. After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients. Repeatedly ranked among the industry's most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics. Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan's PR Daily. She's a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world. In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it's grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube. Connect with Michelle on LinkedIn Grab your copy of Michelle's Book: B2B PR That Gets Results Support the Show.Thank you for taking time out of your busy day to listen to Boss Responses. Have a question you'd like answered? Send it to info@bossresponses.com

Send us a Text Message.In this episode of the Boss Responses podcast, host Treasa Edmond is joined by guest co-host Michelle Garrett to discuss how to handle potential clients questioning your rates. They delve into strategies for explaining the value of your services, vetting clients, and adjusting project scopes instead of lowering rates. This episode provides essential advice for freelancers and business owners on maintaining confidence in their pricing and managing client expectations.About our GuestMichelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries. After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients. Repeatedly ranked among the industry's most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics. Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan's PR Daily. She's a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world. In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it's grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube. Connect with Michelle on LinkedIn Grab your copy of Michelle's Book: B2B PR That Gets Results Support the Show.Support the Show.Thank you for taking time out of your busy day to listen to Boss Responses. Have a question you'd like answered? Send it to info@bossresponses.com

Send us a Text Message.In this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Michelle Garrett tackle the issue of imposter syndrome, particularly in the context of negative client feedback. They offer strategies for managing unsatisfied clients and emphasize the importance of maintaining a positive mindset. The discussion includes practical tips you can use to boost your morale! About our GuestMichelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries. After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients. Repeatedly ranked among the industry's most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics. Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan's PR Daily. She's a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world. In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it's grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube. Connect with Michelle on LinkedIn Grab your copy of Michelle's Book: B2B PR That Gets Results Support the Show.Thank you for taking time out of your busy day to listen to Boss Responses. Have a question you'd like answered? Send it to info@bossresponses.com

Send us a Text Message.In this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Michelle Garrett discuss the challenges freelancers and business owners face when clients have cash flow problems. They explore how to handle delayed payments, the importance of sticking to your deposit policies, and strategies for managing expenses incurred on behalf of clients. This episode is packed with practical insights on securing payments and maintaining professional boundaries.About our GuestMichelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries. After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients. Repeatedly ranked among the industry's most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics. Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan's PR Daily. She's a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world. In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it's grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube. Connect with Michelle on LinkedIn Grab your copy of Michelle's Book: B2B PR That Gets Results Support the Show.Thank you for taking time out of your busy day to listen to Boss Responses. Have a question you'd like answered? Send it to info@bossresponses.com

On the show this week, we have a double guest interview! Daniel Bisett and Tricia Ulberg are the founders of the We Rock DM agency and co-hosts of the We Rock DM Amplified podcast.  Daniel is an award-winning digital marketing instructor at the McCombs Business School at the University of Texas, with Tricia by his side as teaching assistant. They're here to discuss branding and website development for brands of every size, from mom-and-pop shops to multi-million-dollar companies. With hosts April and Laura, they also discuss the costs associated with a high-quality website, how design factors into brand development, and what to do when a client feels emotionally attached to an outdated brand aesthetic. They also cover a few ways that an updated website design can support a brand's PR goals.   For this week's PR News section, April and Laura discuss a recent article about AI in journalism, and how PR practitioners can adapt.  Learn more about Daniel & Tricia's work here: https://www.werockdm.com/  Listen to April's interview on the We Rock DM Amplified podcast here: https://www.werockdm.com/work/april-white/  Read the PR News of the Week here, in PR Daily: https://www.prdaily.com/pr-pros-must-prepare-for-the-rise-of-ai-journalism/  Connect with Trust Relations: Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio. You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram. Sound effects obtained from https://www.zapsplat.com. Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  --- Send in a voice message: https://podcasters.spotify.com/pod/show/prwinedown/message

Allison Carter is the editor-in-chief of PR Daily at Ragan Communications. She spent seven years with the Indianapolis Star as a social media producer, writer, editor and digital strategist. She also has a background in agency work, specializing in content and social media marketing.  She lives in Indianapolis.

This month, Trust Relations is celebrating five years in business!  In this special episode, April and Laura welcome Fatou B. Barry to the virtual recording booth! If  you're a PR practitioner and you use Instagram, you probably follow PR Girl Manifesto; Fatou is the founder of the nonprofit organization of the same name. She is also the co-founder of the advocacy group Hold The PRess. Fatou is here to discuss her impressive career, and how she built a viral community for tomorrow's PR pros, through PR Girl Manifesto. Tune in as April and Laura cover some of the PR industry issues which inspired the PR Wine Down — and April's decision to found Trust Relations. Your favorite podcast hosts chat with Fatou about uprooting toxic and outdated industry practices, improving mentorship and learning in the PR agency environment, changing the PR profession for the next generation, and more.  In the PR News of the Week segment, April and Laura discuss a common media training question: Is it ever acceptable to share information with a reporter “off the record?”  Learn more about Fatou's work here: https://www.fatoubarry.com/  Follow PR Girl Manifesto on Instagram: https://www.instagram.com/prgirlmanifesto/?hl=en  Read the PR News of the Week here, in PR Daily: https://www.prdaily.com/how-to-go-safely-go-off-the-record-with-a-reporter/  Connect with Trust Relations: Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio. You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram. Sound effects obtained from https://www.zapsplat.com. Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  --- Send in a voice message: https://podcasters.spotify.com/pod/show/prwinedown/message

About the Episode:Welcome to today's episode of Uploading. Today we have the pleasure of talking with Stephanie Garcia. A seasoned digital marketing expert with an impressive 15-year career at top agencies, Stephanie Garcia is a live video strategist with a proven track record, and the host of Lights, Camera, Live a show dedicated to empowering small business owners to step into the spotlight with live streaming. Her work has been recognized and awarded by Forbes, Online Marketing Media and Advertising, PR Daily, Forrester, and Gartner 1to1 Media. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more.Are you thinking of starting live streaming this 2024? Want to know how to get more viewers in your streams? Or how to repurpose content from your live streams?Love this episode? Be sure to join Stephanie on April 24th at Leap by Ecamm Live for her keynote Creators: The Next $1B BusinessToday, we'll cover:- Stephanie's innovative strategies for repurposing live stream content across various platforms- The importance of distinguishing content levels for different audiences and leveraging social media for real-time engagement- How dedicating a long-form live stream to platforms like YouTube can enhance discoverability- Stephanie's 10x10 content formula for generating fresh and relevant video ideas- Stephanie's insights on approaching live streams with the right mindset, the role of teleprompters, and effective audience interaction- A closer look at the success behind Stephanie's live stream for the MasterChef cookbook, which garnered 178,000 downloads in a single dayWhat You'll Learn1. Technical Aspects of Live Streaming2. Content Creation and Repurposing3. Discoverability and Engagement4. The Power of Live Streaming5. Building a Content Engine6. Successful Live Streaming CampaignsTimestamps00:00 Transitioning from ad agency to consulting, live streaming04:42 How to get people excited to join a live stream08:58 Different frameworks for live streaming10:33 Expert tips for B2B live streaming15:26 How to drive 178,000 book downloads in 24 hours through live streaming16:42 Generating content ideas with Stephanie Garcia's 10x10 Formula18:49 The mindset you need to become a successful live streamer19:32 How to choose the right platform for your live streams22:01 Leveraging social media for better discoverability24:54 Repurposing live stream content with Castmagic26:13 Keeping old live streams on YouTube for clientsNavigating Digital Marketing Careers: "And so I left that ad agency world, started my own consulting agency, and to my surprise, fellas, everyone was calling themselves, like, a social media strategist. And I was like, well, how do I separate myself from the sea of sameness?" — Stephanie Garcia [00:02:26 → 00:02:40]Innovative Engagement Strategies: "It's one of those things where you just have to do a pattern interrupt in social media to get people to stop, look, and listen to what it is that you have to say." — Stephanie Garcia [00:03:35 → 00:03:41]Engaging Audiences with Social Media Polls: "So a lot of times I'll do polls. What do you think about this? If you could change one thing about Castmagic, what would it be? And so you get people involved in those conversations." — Stephanie Garcia [00:06:28 → 00:06:36]The Importance of Prep in B2B Livestreaming: "And I think what also makes a B2B livestreaming show suck is if you don't do a tech rehearsal with your talent, right? So, like, all of us, we showed up, we're like, oh, hey, check your mic, right? Because we know that we're going to repurpose this content." — Stephanie Garcia [00:11:59 → 00:12:15]Viral Marketing Success: "And so within that, within 24 hours, we had 178,000 downloads of her book. The client came back and was like, we've never seen this much engagement before. We've done live streams and no one showed up. But how did you get these people to show up? And that's really, that's the fascination fast track." — Stephanie Garcia [00:15:54 → 00:16:10]Successful Live Streaming Strategies: "It's not about the gear. It's about the gears up here. How do you connect and engage with your audience? Create a run of show where, yes, you are going to engage with your audience in real-time, but you're also going to deliver value, and then at that point, hit the live stream button and run with it." — Stephanie Garcia [00:19:59 → 00:20:13]Leveraging Social Media for Discoverability: "Yeah, I would say if you want to leverage the social media platforms, the benefit to it is that it gives you better discoverability. So it's easy for people to find you." — Stephanie Garcia [00:22:01 → 00:22:10]Catering to Different Audience Expertise Levels: "And so knowing how to differentiate your content from beginner, intermediate and advanced is one of the best ways. So I would say, like, hey, hang out with me on YouTube, and this is like your getting started tutorial, but oh my gosh, if you want the full framework and the case studies, then you have to go into the community." — Stephanie Garcia [00:23:35 → 00:23:51]The Power of Longevity in Social Media Content: "Oh, it still lives in perpetuity on social media platforms. So I still have people watching videos from three or four years ago, still wanting to learn how to go live on Facebook." — Stephanie Garcia [00:26:21 → 00:26:26]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicStephanie Garcia - Live Streaming Producer at Lights, Camera, Live

In episode #84 of

Stories capture imagination and can entertain but they're most powerful when they also serve a strategic purpose. In this episode, Doug, and Mike Nachshen dive into the profound impact of narrative alignment with business goals.The discussion emphasizes the necessity of strategic intent behind stories, citing examples by Marriott Hotels, a Fortune 50 company, and Ronald Reagan at the Berlin Wall.Listen For:03:44 Strategy Over Story07:19 The Physical Power of Messaging10:01 Audience Desires vs. Business Goals18:53 The Historic Call to ActionGuest: Mike Nachshen, Fortis Strategic Communications LLCWebsite | LinkedIn Read Mike's article in PR Daily about Why Strategy Beats Storytelling Every TimeReagan Library Berlin Wall SpeechRate this podcast with just one click Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

Recommended ResourcesPowell Tate; Part of the Weber Shandwick Collective: “Speak Up,” Americans Demand of Corporate Leaders - LINKScroll down to find a PDF of the full report.   

Let's talk about digital identity with Heather Flanagan, Principal at Spherical Cow Consulting and David Birch, Principal at 15 Mb, author, advisor and commentator on digital financial services. This is the 100th episode of Let's Talk about Digital Identity – in this special episode two of our most popular guests, Heather Flanagan and David Birch, rejoined the podcast to explore what is exciting them in passwordless, identity wallets and digital money. [Transcript below] "Passwords have got to go. As we're moving to passkeys, I think there's always room for improvement on - even on them. If nothing else, focusing a little bit more on the user experience so that people will have a better understanding of what this means." Heather Flanagan, Principal at Spherical Cow Consulting and choreographer for Identity Flash Mob, comes from a position that the Internet is led by people, powered by words, and inspired by technology. She has been involved in leadership roles with some of the most technical, volunteer-driven organisations on the Internet, including IDPro as Principal Editor, the IETF, the IAB, and the IRTF as RFC Series Editor, ICANN as Technical Writer, and REFEDS as Coordinator, just to name a few. If there is work going on to develop new Internet standards, or discussions around the future of digital identity, she is interested in engaging in that work. Listen Episode 74, where Heather discusses Making Identity Easy for Everyone or connect with Heather on LinkedIn. “The thing that's broken in digital money at the moment, is identity, not the payment bit.” David G.W Birch is an author, advisor and commentator on digital financial services. Principal at 15Mb, his advisory company, he is Global Ambassador for the secure electronic transactions consultancy, Consult Hyperion, Fintech Ambassador for Digital Jersey and Non-Executive Chair at Digiseq Ltd. He is an internationally-recognised thought leader in digital identity and digital money. Ranked one of the top 100 fintech influencers for 2021, previously named one of the global top 15 favourite sources of business information by Wired magazine and one of the top ten most influential voices in banking by Financial Brand, he created one of the top 25 “must read” financial IT blogs and was found by PR Daily to be one of the top ten Twitter accounts followed by innovators (along with Bill Gates and Richard Branson). His latest book “The Currency Cold War—Cash and Cryptography, Hash Rates and Hegemony” (published in May 2020) “paints a fascinating and stimulating picture of the future of the world of digital payments and its possible impact on the wider global and economic orders” – Philip Middleton, OMFIF Digital Monetary Institute. His previous book “Before Babylon, Beyond Bitcoin: From money we understand to money that understands us” was published in June 2017 with a foreword by Andrew Haldane, Chief Economist at the Bank of England. The LSE Review of Books said the book should be “widely read by graduate students of finance, financial law and related topics as well as policy makers involved in financial regulation”.  The London Review of Books called his earlier book “Identity is the New Money” fresh, original, wide-ranging and “the best book on general issues around new forms of money”. More information is available at dgwbirch.com and you can follow him @dgwbirch on X. Listen to Episode 75 with David discussing Digital Currencies or connect with David on LinkedIn. We'll be continuing this conversation on X using #LTADI – join us @ubisecure! Go to @Ubisecure on YouTube to watch the video transcript for episode 100. Podcast transcript Oscar Santolalla: This is episode number 100 of Let's Talk About Digital Identity. And for this special occasion, we have invited back Heather Flanagan, and David Birch. Let's Talk About Digital Identity, the podcast connecting identity and business. I am your host, Oscar Santolalla.

Creative storytelling and cultivating relationships to enhance brands - Calgary, Canada's Podcast Melanie Nicholson is an award-winning communications strategist with nearly 20 years' experience in strategic communications, public relations and broadcast journalism. She has excelled in roles within post-secondary education, tourism and the ski industries, with a primary focus on creative storytelling and cultivating relationships to enhance a brand. She's the owner of MLC & Co., a boutique communications agency in Calgary, Alberta. Melanie has received several awards for her communications work, including a Gold Award of Excellence from the Canadian Public Relations Society, a Gold Quill Award from the International Association of Business Communicators, and recognition from PR Daily's Nonprofit PR Awards. https://www.melanielynncommunications.com/ Instagram: @mlcsocial Facebook: @mlcsocial LinkedIn: @melanie-lynn-communications Podcast: https://podcasts.apple.com/us/podcast/its-a-theory/id1682081431 https://open.spotify.com/show/6NBchSqVbQ0DScaYrsNZvc https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9OQXBBcU92cw

In this month's episode of the “Red Sky Fuel for Thought” podcast, Linda Goldstein, EVP of customer experience and marketing at CSAA Insurance Group, joins host Linda Descano, CFA®, to discuss the current challenges of marketing and communications, the keys to creating campaigns that break through and marketing trends to watch out for in 2024. Goldstein, who was recently recognized as one of PR Daily's Top Women in Marketing, provides insight into CSAA's viral campaigns featuring musical artists like Rick Astley and iconic '90s boy band members. She also touches on CSAA's proactive approach to supporting initiatives including a California Wildfire Innovation Fund and the climate resiliency challenge the company spearheaded this past summer. Finally, she addresses the role of comms in the insurance industry in regards to ESG-related issues. This episode is part of our #BehindTheBrand series, which pulls back the curtain on an iconic brand to focus on the people shaping that brand's communications and marketing strategy. We launched this series in April 2023, with Gráinne O'Brien, senior director of corporate affairs for Kellogg Europe. "Red Sky Fuel for Thought" is a monthly podcast produced by Havas Red, examining emerging themes relevant to brand communicators and marketers.   Background reading: ·     The Power Nostalgia & Music Bring to Insurance Marketing  ·     “Boys No More,” Featuring Joey Fatone, Nick Lachey, Joey McIntyre and Wanya Morris  ·     How CSAA Pulled Off the Ultimate ‘Rickroll'  ·     Climate Resiliency Challenge Unveils New Solutions to Address Climate-related Disasters What did you love? What would you like to hear about next?   Remember to rate and review today's show; we'd love to hear from you!

This new series partnered alongside Project Feel highlights some of the wonderfully colorful creatives that will be showcased at their upcoming event, "Who is NYC?" In this episode we speak to TImaLikesMusic With sultry, nostalgic R&B instrumentation and clever comical lyricism, TimaLikesMusic has taken listeners through a daily emotional journey ever since her big break as a guest on The Kelly Clarkson Show in November 2020 to talk about her viral series of humorous jingles posted on Instagram's Reels platform. Since then, Tima has composed music for companies & brands including Iliza Shlesinger's recent Netflix special Hot Forever, Ralph Lauren's short film, A Portrait of the American Dream, National Public Media podcast sponsorships, and more. Recently, her work on a podcast created in conjunction with YouTube and National Public Media, The Upload: Rise of the Creator Economy, won Best Branded Podcast at PR Daily's Content Marketing Awards. IG: https://www.instagram.com/timalikesmu... TikTok: https://www.tiktok.com/@timalikesmusic Website: https://www.timalikesmusic.com/ Recorded on 8/15/23 @ Maria Hernandez Park --- Support this podcast: https://podcasters.spotify.com/pod/show/wearehumanpodcast/support

If you've ever wanted to land coverage in Fox Business, you're going to love this podcast.Kevin Dinino, CEO of KCD PR, shared this story with Allison Carter at PR Daily. Now, I'm going to break it down and share what worked and why it did so you can implement it in your pitching strategy.To see the full pitch, word for word, check out the show notes on my blog at BecomeAMediaMaven.com.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

Ken Jacobs, Principal, Jacobs Consulting & Executive Coaching Ken Jacobs is the principal of Jacobs Consulting & Executive Coaching, which helps empower public relations and communications agency owners, CEOs, and senior leaders achieve and surpass their organizational, career, and personal goals by becoming more inspiring, inspired, and effective leaders. It does so via leadership coaching. His company also helps PR, integrated communications, marketing and advertising agencies grow business, manage for profitability, improve client service, and enhance team performance, communications and leadership skills. It does so via training and consulting. Prior to launching his companies, Jacobs spent 25 years in management and leadership positions with a number of PR agencies, including Ogilvy & Mather PR, Maloney & Fox (a division of WE), Lippe Taylor, and Marina Maher Communications (MMC), where he founded the agency's training program, “MMC Masters,” which was cited for excellence by The Holmes Report. While at each firm Jacobs served on the agency senior leadership group, responsible for such critical areas as client service, professional development, business development, and agency marketing. Jacobs shares his insights via “Taking the Lead,” the quarterly leadership column in PRSA's Strategies & Tactics and the similarly named video podcast on his website, where he discusses leadership with some of the industry's most respected leaders: https://www.jacobscomm.com/taking-the-lead/ Jacobs also writes about leadership for Ragan's PR Daily and the O'Dwyer's PR Newsletter. He presents regularly on leadership, new business, and client service at PRSA Counselors Academy Spring Conference and various PRSA chapters, and has presented on leadership for agency and corporate senior leaders at the Florida PR Association (FPRA), The Public Relations Global Network (PRGN), Taan Worldwide (the global network of independent communications agencies), and IABC NJ and Philadelphia Jacobs sits on the board of PRSA Tri-State District and served on the board of PRSA NJ from 2013 to 2022, where he led the Senior Professionals Group. Previously, he served on the board of the International Coach Federation (ICF) of New Jersey. Jacobs, who launched his training, consulting, and coaching business in 2007, holds Professional Certified Coach (PCC) credentials from the International Coach Federation (ICF), and is accredited as a Certified Professional Coach, Energy Leadership Index Master Practitioner and a COR.E Leadership Dynamics Specialist by the Institute for Professional Excellence in Coaching (iPEC). https://www.linkedin.com/in/jacobsconsultingcoaching/ https://www.facebook.com/JacobsConsultingAndExecutiveCoaching https://twitter.com/kensviews?lang=en Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the show, April and Laura are chatting with special guest, Allison Carter! She is the  executive editor at Ragan Communications and PR Daily. We're thrilled to welcome Allison to discuss ethical use of AI for PR professionals, tips and tools for using AI responsibly, and the role of brands in an increasingly polarized social landscape. Later, in PR News of the Week, April and Laura dive into a recent opinion piece from Insider, to discuss the future of remote work for agency professionals and how it can positively impact PR industry culture. Learn more about Allison and reach out to PR Daily here: https://www.prdaily.com/ragan_speakers/allison-carter/  Read the PR News of the Week here: bit.ly/470KU4b Connect with Trust Relations: Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio. You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram. Sound effects obtained from https://www.zapsplat.com. Send in a voice message here: https://anchor.fm/prwinedown/message  --- Send in a voice message: https://podcasters.spotify.com/pod/show/prwinedown/message

This is an episode with show notes from the Duct Tape Marketing Podcast.Back in the day, you know ten years ago, I built some form of media relations into every marketing plan. As digital channels have taken more and more attention, it's easy to push traditional media coverage aside, but do so at your own risk.Getting a nice mention in a magazine or newspaper read by your ideal client is an awesome awareness and trust builder, but today it also comes with a high authority website link making it even more potent.My guest for this week's episode of the Duct Tape Marketing Podcast is Christina Nicholson. She is a former TV reporter and anchor who is on the other side of the desk these days, helping small businesses tell their stories as the founder of Media Maven. She and I discuss best practices for getting the media's attention and improving your PR efforts.Nicholson is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbes, Fast Company, the Huffington Post, Time, Yahoo!, PR Daily, All Business Experts, on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and many other media outlets.What you'll learn if you give a listen:How to create a PR plan as part of an overall marketing planWhat role PR plays in personal brandingWhat businesses should look for in a PR firmKey takeaways from the episode and more about Christina Nicholson:Learn more about Media Maven.Connect on Facebook.Follow on Twitter.Connect on LinkedIn.Follow on Instagram.Email Christina@MediaMavenAndMore.com.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

Media Maven Christina Nicholson has a lot to say about public relations. More than anything, she has valuable advice for entrepreneurs - on how to promote themselves authentically, confidently and effectively.  Christina Nicholson is an award-winning television journalist, course creator, public speaker, podcaster and Founder of the PR agency Media Maven. Christina and her Media Maven team work intimately and exclusively with a select number of high-ticket clients, bringing their public relations goals to fruition through hard work and strategic ad placement. Besides her agency's work with clients, Christina has used her decades of experience in media to create a suite of products for business owners, with various budgets and goals. Entrepreneurs can take a mini bootcamp on her website to improve their PR skills or invest in the Media Mentoring Program course for a full education on how, when, where, and why to use PR strategies to their full advantage. Christina has been featured in Forbes, Fast Company, the Huffington Post, Time, Yahoo!, PR Daily, All Business Experts, on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and in many other media outlets.  Now on The Business of You, Christina shares her industry's best-kept secrets to help us all get recognized by the right people, at the right time. Treat your business like a business When Christina decided to go out on her own, she thought it would be easy.  She started an Upwork account, jumped on LinkedIn and worked around the clock. But for two years, she made herself miserable - until she invested in herself! After exhausting her energy, Christina hired a business coach, who told her to treat her business like an actual…business.  Christina had been wearing all the hats - sales person, service provider, marketer and beyond. For the first time, Christina took a step back and considered the future of her company like a CEO. Her coach advised her to hire a team, thinking big-picture and take on more seasoned clients.  So many entrepreneurs are guilty of this. In your own business, are you thinking like a CEO? What actionable goals could you set for your business and who could you hire to help you achieve them? Stop getting in your own way When asked for her biggest piece of advice for entrepreneurs, Christina responded immediately with this: Stop getting in your own way.  Founders, particularly women, think that they need to wait for perfect conditions to market their businesses. They make excuses and put off PR and media until they think they've achieved success - when their website is perfect, they have a team and they're making “enough” money. But Christina advises: This is backwards! When it comes to PR, she reminds us that it's all about generating new opportunities for growth. Get in front of people before you're “ready,” and big things will happen in your business! Share your wins, everywhere Christina has noticed a bizarre trend in the world of PR, and she's here to encourage you to avoid this popular mistake.  After getting PR coverage, she notices that a lot of businesses don't share it. They forget to send out an email about it, make a social media post about it, post it on their website, or even mention it beyond their personal circle of friends. Nobody knows they were on TV, and they don't help get the word out. Avoid this popular PR mistake. If someone promotes you - on their channel, podcast, in their newsletter or magazine, etc - share it far and wide. This is a great opportunity to ask yourself - where was I featured recently, and who have I told about it? Who could I tell about it? Who needs to know about this? Make sure you're celebrating your wins, because it will ultimately catapult you to business success.  Quotes “I said, you know what? This is a service-based industry, so I don't need a lot of money to get started. I'll just go on LinkedIn and Upwork and get my own clients! I did that for two years, by myself…and I was freaking miserable.” “It was tough because I was wearing all of the hats. I was doing it all myself - I was doing the marketing, servicing the clients, I was the salesperson. It wasn't until I hired my first business coach that I actually learned about business!” “Everything I do is under the PR umbrella. But there are different products and services depending on where you are in your business, and how much time or money you want to spend making this a part of your marketing strategy.” “I'm the kind of manager I would have wanted. I don't check up on them. As long as you're hitting those goals, I don't care. I don't care what you wear, when you work,  where you went to college, how many hours you worked. Is the client happy, and are you happy? Perfect! We just do our jobs. We're all adults. We don't need to be babysat. We just get things done.” “With our clients, we don't have a whole onboarding thing for weeks. We have one call - what are your goals? What do you want to see? What do you want? What is the short term goal and end goal? Then we go and execute that day. All this talking, planning and researching - it has a place! But in PR when we're trying to get you coverage, we don't waste time.” “We give our clients updates every week. It's so important to send them an email every week - this is what we did, this is what worked, this is what didn't work. We think we're gonna go this way next week and we need your help with XYZ.” “Stop telling yourself you're not ready for it. A lot of women do this. They make all kinds of excuses. You're putting the cart before the horse. The way you get more money, a bigger brand, more leads and a bigger email list - you get this by being in front of people. You get the attention first, then the leads come in. So many people get this backwards.” “After you get coverage, please - share it, and share it everywhere! It blows my mind how many people get media coverage and don't put it on their website, don't post it to social media, don't send it to their email list.” Links mentioned in this episode: Are you ready to finally see your name in popular media outlets like Forbes, Inc., and Fast Company? Download your free guide, 16 Places to Pitch to Be a Contributor at https://www.mediamavenandmore.com/contributor Visit Christina's Website at https://www.mediamavenandmore.com/  Listen to the Become a Media Maven Podcast at https://www.mediamavenandmore.com/podcast/  Connect with Christina Nicholson on LinkedIn at https://LinkedIn.com/in/ChristinaAllDay  Follow Christina on Facebook at https://Facebook.com/MediaMavenAndMore  Follow Christina on Twitter at https://Twitter.com/ChristinaAllDay  Email Christina personally at Christina@MediaMavenAndMore.com

Our guest on this episode is captivating! Who better to talk to us about "captivating on command" than the dazzling Stephanie Garcia?  Capturing the attention of an audience or a potential client is a skill that can take people many years to hone. There's a psychology to what people respond to, and Stephanie has it completely dialed-in. "The meaning of communication is the response that you get." We learn a lot about how to think about communication on this episode -- get your note taking devices ready! Our guest... Stephanie Garcia is a live video strategist for brands and entrepreneurs–from moonwalkers to MasterChefs–who want to go from unknown to unforgettable. A digital marketing expert with 15 years of ad agency experience, she has helped thousands of her clients and students get on the Fascination Fast Track™ to ignite their ideas and become confident on camera. With her proven system, clients discover how to create crave-worthy content, get audiences buzzing with excitement, and how to deliver a spell-binding presentation that hooks viewers in. Her client, MasterChef Claudia Sandoval, drove 178K downloads of her book from her first live stream within 24 hours. She's also coached astronaut Jessica Meir and her team for a live interview in space. Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media. Stephanie's book reco: "Sleight of Mouth" by Doug O'Brien. If you'd like to watch us record this (we livestreamed it), the video is HERE. And if you'd like to check out her previous episode - 24 - it's HERE.  ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 124 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Things happen fast in the world of public relations and marketing and Ragan's PR Daily is one of the best ways to keep on top of industry best practices and new ideas.In this episode we chat with the Executive Editor of PR Daily, Allison Carter about:2:43 ChatGPT – Read the article in Ragan's6:26 Netflix' Password Sharing Nightmare – Read the article in Ragan's10:13 Is Social Media Heading in the Right Direction? – Read the article in Ragan's12:48 Journalist Response Rates are Down – Read the article in Ragan's15:59 Culture Wars Claim M&M's – Read the article in Ragan's Guest Allison Carter, executive editor of PR Daily@allisonlcarter on LinkedIn and TwitterLeave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Follow us on:LinkedInTwitterInstagramFacebookOur NEW You Tube ChannelRequest a transcript of this episodeSupport the show

Sean O'Leary is Vice President of Susan Davis International, where he leads his technology, government, and non-profit clients in areas of crisis communications, strategic communications, and media relations. He started his career as a newspaper reporter and has nearly two decades of experience in journalism, marketing, and public relations. He's been published in PR Daily and Capitol Communicator and has been a guest on some other PR-related podcasts. But today, we have him here. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast. --- Support this podcast: https://anchor.fm/theprpodcast/support

Stephanie Liu guest is a live video strategist for brands and entrepreneurs–from moonwalkers to MasterChefs–who want to go from unknown to unforgettable. A digital marketing expert with 15 years of ad agency experience, helped thousands of her clients and students get on the Fascination Fast Track™ to ignite their ideas and become confident on camera. With her proven system, clients discover how to create crave-worthy content, get audiences buzzing with excitement, and how to deliver a spell-binding presentation that hooks viewers in. Her client, MasterChef Claudia Sandoval, drove 178K downloads of her book from her first live stream within 24 hours. She's also coached astronaut Jessica Meir and her team for a live interview in space. Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media. She is the host of Lights, Camera, Live co-author of Ultimate Guide to Social Media. In this episode Sally and Stephanie talked about how to repurpose your content, some important notes on content creation and many more. Connect with Stephanie:  Website: https://lightscameralive.com Website: https://captivateoncommand.com  Facebook: https://www.facebook.com/heystephanieliu Facebook Group: https://www.facebook.com/groups/smstrategist/ LinkedIn: https://www.linkedin.com/in/stephanie-liu/ Twitter: https://www.twitter.com/heystephanie Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousins

You'll find Michelle Garrett at the intersection of PR, content marketing, and social media… because yes, there is major overlap!In this episode, Michelle is going to share the unique way she approaches PR to deliver amazing results for her clients, how she has built a thriving freelance business, and share her biggest takeaway from Content Marketing World.As a public relations consultant and writer, Michelle's articles have been featured in Entrepreneur, Muck Rack, and Ragan's PR Daily, among others. She's the founder and host of #FreelanceChat Thursday at noon EST on Twitter, a co-host of #PRLunchHour Friday at noon EST on Twitter Spaces, and a frequent speaker on public relations.Follow her on Twitter at @PRisUsFollow her on LinkedIn at @prstrategistFollow her on Facebook at @GarrettPublicRelationsVisit her website at MichelleGarrett.comIf you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.

We all know that relationship-building outside of the inbox is important. In theory, we should be interacting with our contacts via social on a regular basis. For some, this is the best part of the job. For others, the worst part. Our guest today is a follow publicist whose passion is building rapport outside of the inbox. She shares real psychological theories that demonstrate why being intentional with your online presence and putting in the work to be seen by journalists, might be the tie-breaker that earns you the only ‘yes' a journalist sends out that day. In this episode, you'll learn… The psychology behind why being active on social platforms gives you an edge over the competition Guidelines for sprucing up your personal brand on social and email Ways to connect with a reporter on social media that feel both natural and effective Our guest is: Domenica D'Ottavio, associate director of Digital PR at Journey Further, a performance marketing agency. Over the past 8 years, Domenica has done PR across every niche - like finance, sports, and tech. Her research and advice have been featured on Moz, Marketing Land, Search Engine Journal, PR Daily, and more.

John Egan has written extensively on personal finance topics for outlets such as Forbes Advisor, Experian, Capital One, U.S. News & World Report, Bankrate, CreditCards.com and The Balance. Other topics he covers include health and wellness, commercial real estate and human resources. John has been a panelist at the annual FinCon gathering for creators of personal finance content, and has won professional awards from the Missouri and Texas press associations, Ragan's PR Daily, the Society for Advancing Business Editing and Writing (SABEW) and the National Association of Real Estate Editors (NAREE).EducationJohn earned a bachelor's degree in journalism from the University of Kansas. He also holds a master's degree in marketing from Southern New Hampshire University.BookJohn is the author of The Stripped-Down Guide to Content Marketing: Success Secrets for Beginners.www.johnegan.net

In this episode, hosts April and Hamish share an in-person discussion about creative content marketing. They discuss best practices for developing innovative content marketing and brand messaging, with advice for brands seeking to stand out from their competitors online. For today's Lost in Translation segment, our hosts discuss an ad from the 2010s that stood the test of time and made an international impact. CAMPAIGN ESSENTIALS: Here's how to create innovative content marketing campaigns. Read more in PR Daily: https://www.prdaily.com/6-keys-to-creating-non-cliche-content-marketing/ LOST IN TRANSLATION: Ashton Kutcher breaks up with a “sexy pizza” in this clever Wrigley's advertisement: https://www.digitalspy.com/media/a618981/ashton-kutcher-breaks-up-with-a-sexy-pizza-in-a-new-wrigleys-ad/ OFFER CODE: Trust Analysis: https://trustrelations.agency/landing-page-brand-workshop/ CONNECT WITH TRUST RELATIONS: Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.

Rebecca Hall, APR is a thought leader and celebrated entrepreneur in the public relations, branding and marketing industries. A visionary, Rebecca founded Idea Hall in 2003 as a fusion agency bringing together branding, marketing and PR – a model that is gaining industry favor today. Throughout the years Rebecca has attracted world-class talent to Idea Hall, ensuring the spirit of entrepreneurialism fuels the agency and that its craft is continually advancing forward, innovating and redefining boundaries of possibility. Rebecca is a recognized marketing communications industry thought leader published in Authority Magazine, Thrive Global, Native Society, Forbes and Orange County Business Journal. She also is a recognized influencer in the commercial real estate sector, named a 2019 GlobeSt.com and Real Estate Forum Woman of Influence, Marketing/Communications Professional and a 2017 Real Estate Forum CRE Best Boss. She is also a member of the Forbes Agency Council and for the past four years, Rebecca has maintained her position on Orange County Business Journal's “OC 500” – a list of the 500 most influential people in the county. Under her leadership, Idea Hall has been named to the Entrepreneur 360 list three years' running (2017-2019), was named one of Medium's “8 Coolest ‘Hidden Gem' Companies to Work for in Southern California” and by the Orange County Business Journal as a “Civic 50” company three years running, an honor that recognizes Orange County's top civic-minded organizations. The agency's work has been recognized with myriad national awards including PRSA Bronze Anvil, Ragan's PR Daily and the American Advertising Federation. Rebecca earned a bachelor's degree in Business Communications from Chapman University and currently is a Vice Chair on the Chapman University Board of Governors. Rebecca is an active member of Public Relations Society of America (PRSA), where she received the organization's “Distinguished Service Award” and her Accreditation in Public Relations (APR). and she sits on the distinguished board of the Orange County Business Council. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at Renaissance Executive Forums Orange County. Learn more about Ric at www.ricfranzi.com. Catch up on past Critical Mass Business Talk Show interviews... YouTube: https://lnkd.in/gHKT2gmF LinkedIn: https://lnkd.in/g2PzRhjQ Podbean: https://lnkd.in/eWpNVRi Apple Podcasts: https://lnkd.in/gRd_863w Spotify: https://lnkd.in/gruexU6m #orangecountyca #mastermind #ceopeergroups #peergroups #peerlearning

How can lawyers build communities with live streaming? Do you have a live streaming strategy as part of your marketing plan? What's the value of showing up live, and how does it translate into paying clients?This is what we're covering in this episode.Stephanie Liu is the founder of Captivate on Command® and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a Master Neuro Linguistic Programming (NLP) Practitioner, Trainer, and ad agency veteran, Stephanie combines her marketing experience to help individuals communicate with confidence so they can ignite their ideas and be brilliant for prospects and customers alike. Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media. Stephanie is the host of Lights, Camera, Live, and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more. Stephanie is the co-author of the forthcoming book, The Ultimate Guide to Social Media, due out on bookshelves in August 2020 by Entrepreneur Press. She lives in San Diego, CA. Stephanie gives listeners actionable tips on: [1:05] The power of live streaming [3:10] Why live streaming is ultimately about connection [4:10] How to know who you're talking to in a live [7:25] Which platforms are best for live streaming [12:30] What to do if the audience doesn't engage in your live [16:30] How live streams can translate into clients and income [21:40] Stephanie's book recommendation [25:00] The biggest takeaway when it comes to live streaming Resources mentioned in this episode:Presenting Magically by Tad JamesConnect with Stephanie here: Instagram Twitter https://www.lightscameralive.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

With September being suicide prevention month, it was imperative to have Kevin Wong on the podcast today. Kevin is the Vice President of Communications for the Trevor Project, and he shares with us all the amazing resources the Trevor Project has for LGBTQ youth and their parents. There are many stigmas when it comes to talking about suicide and Kevin and the team at the Trevor Project are bringing awareness, advocacy, and safe places for LGBTQ youth to have these conversations. Join Heather and Kevin as they discuss the importance of the Trevor Project and supporting children in the LGBTQ community.   Do not miss these highlights: 01:50 – A little about Kevin 03:58 – Who the Trevor Project is 08:46 – How to get this information to our children 11:23 – Moderators on the site 12:45 – Resources for questions and support children can get on the Trevor project site 14:55 – The Trevor Project & advocacy work   18:33 – How to be an advocate 21:47 – What signs parents can look for in their kids, that may show they want to come out or are struggling 23:33 – The acronym C.A.R.E for helping a kid in a moment of crisis 27:32 – The stigma of these topics 30:40 – How to receive your child when they come out   Work with Heather: Have a question for Heather? Call 847-448-1212, leave a message, and tune into future episodes to hear her answer!! https://chrysalismama.com/work-with-me/ (https://chrysalismama.com/work-with-me/) About our guest: Kevin Wong (he/him) is the Vice President of Communications for The Trevor Project, the world's largest suicide prevention and mental health organization for LGBTQ young people. He oversees the organization's communications strategy, including media relations, celebrity engagement, internal and executive communications, speaking engagements and awards, crisis communications, and more.    Kevin works closely with The Trevor Project's marketing and creative teams to develop 360-degree campaigns that promote the organization's crisis services, resources, partnerships and innovations, as well as its research, education, and advocacy initiatives. He leads a team of 12 that PR Daily recently awarded as https://www.ragan.com/awards/communicators-of-the-year-awards/2021/winners/#writeup-the-trevor-project-communications-team-41 (Communications Team of the Year).   How to learn more: https://www.trevorspace.org/ (www.trevorspace.org) https://www.trevorproject.org/ (www.trevorproject.org)  

How can lawyers build communities with live streaming?  Do you have a live streaming strategy as part of your marketing plan? What's the value of showing up live, and how does it translate into paying clients? This is what we're covering in this episode. Stephanie Liu is the founder of Captivate on Command® and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a Master Neuro Linguistic Programming (NLP) Practitioner, Trainer, and ad agency veteran, Stephanie combines her marketing experience to help individuals communicate with confidence so they can ignite their ideas and be brilliant for prospects and customers alike. Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.  Stephanie is the host of Lights, Camera, Live, and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more. Stephanie is the co-author of the forthcoming book, The Ultimate Guide to Social Media, due out on bookshelves in August 2020 by Entrepreneur Press. She lives in San Diego, CA.   Stephanie gives listeners actionable tips on: [1:05] The power of live streaming [3:10] Why live streaming is ultimately about connection [4:10] How to know who you're talking to in a live [7:25] Which platforms are best for live streaming [12:30] What to do if the audience doesn't engage in your live [16:30] How live streams can translate into clients and income [21:40] Stephanie's book recommendation [25:00] The biggest takeaway when it comes to live streaming Resources mentioned in this episode: Presenting Magically by Tad James Connect with Stephanie here: Instagram Twitter https://www.lightscameralive.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

How can lawyers build communities with live streaming?  Do you have a live streaming strategy as part of your marketing plan? What's the value of showing up live, and how does it translate into paying clients? This is what we're covering in this episode. Stephanie Liu is the founder of Captivate on Command® and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a Master Neuro Linguistic Programming (NLP) Practitioner, Trainer, and ad agency veteran, Stephanie combines her marketing experience to help individuals communicate with confidence so they can ignite their ideas and be brilliant for prospects and customers alike. Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.  Stephanie is the host of Lights, Camera, Live, and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more. Stephanie is the co-author of the forthcoming book, The Ultimate Guide to Social Media, due out on bookshelves in August 2020 by Entrepreneur Press. She lives in San Diego, CA.   Stephanie gives listeners actionable tips on: [1:05] The power of live streaming [3:10] Why live streaming is ultimately about connection [4:10] How to know who you're talking to in a live [7:25] Which platforms are best for live streaming [12:30] What to do if the audience doesn't engage in your live [16:30] How live streams can translate into clients and income [21:40] Stephanie's book recommendation [25:00] The biggest takeaway when it comes to live streaming Resources mentioned in this episode: Presenting Magically by Tad James Connect with Stephanie here: Instagram Twitter https://www.lightscameralive.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Jolene Travis is Executive Director, Public Relations and Editorial Communications at Pratt Institute, where she has worked to develop visibility campaigns that inspire diverse audiences and elevate public awareness through consistent messaging, storytelling, media outreach, brand/marketing, and more. She is the winner of national recognition by PR Daily's Awards, Reputation/Crisis Category, and moderated “Spotlighting the Arts,” a panel discussion featuring beat reporters at the CIC/AASCU conference. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast. --- Support this podcast: https://anchor.fm/theprpodcast/support

Madeline Berg is the Media Editor for Business Insider.  Next week on May 11 she will join Lisa for a panel discussion at PR Daily's Media Relations and Measurement Conference in NYC.  Maddie is busy covering topics like the media, Hollywood and the intersection that both of those have with the business world.  She shares her unique experience with Lisa and also some tips on how she successfully covers Hollywood without losing sight of the bigger picture.  Listen in today to hear this dynamic journalist share how she approaches a news story. 

In this quick introduction and teaser episode, listen as the Agency Accelerated producer and showrunner, Mike Allton, changes things up and interviews the regular host, Stephanie Liu. Stephanie talks about what Agency Accelerated is about, why marketing agencies should listen to the podcast, and what they will likely learn from it. Stephanie also shares her favorite episode from this marketing agency podcast and why it was so much fun for her to geek out alongside listeners. ABOUT STEPHANIE LIU Stephanie Liu is a live video strategist for brands and entrepreneurs–from moonwalkers to MasterChefs–who want to go from unknown to unforgettable. A digital marketing expert with 15 years of ad agency experience, she has helped thousands of her clients and students get on the Fascination Fast Track™ to ignite their ideas and become confident on camera. With her proven system, clients discover how to create crave-worthy content, get audiences buzzing with excitement, and how to deliver a spell-binding presentation that hooks viewers in. Her client, MasterChef Claudia Sandoval, drove 178K downloads of her book from her first live stream within 24 hours. She's also coached astronaut Jessica Meir and her team for a live interview in space. Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media. She is the host of Lights, Camera, Live and the co-author of Ultimate Guide to Social Media, published by Entrepreneur Press. She lives in San Diego, CA. LINKS Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Subscribe to Apple Podcasts: https://bit.ly/AgencyAccelerated Listen on Spotify: https://bit.ly/AgencyPodcast Subscribe to Google Podcasts: https://bit.ly/AgencyAcceleratedGoogle Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Starting her career as an NFL cheerleader and managing publicity for the Raiders, Nicole Rodrigues ventured into the world of public relations head-first. With over 21+ years of experience in PR and becoming a powerhouse founder of two companies, NRPR Group and the Young Dreamers Foundation, Nicole has paved the way as a public relations and marketing pro. In addition to being a CEO, Nicole is also the host of the Youtube show Beverly Hills's Boss, and author of the Beverly Hill's Boss book. Listen to how her purpose origin story has not only led her to making an impact within her own career, but also within the careers of the next generation leaders. Bio: samantha@nrprgroup.com Nicole Rodrigues, founder and CEO of NRPR Group, is a recognized public relations expert, digital and social media marketing pro with 20+ years of experience under her belt. In her tenure, she has developed and successfully executed strategic campaigns for some of the biggest names in business, including: Yahoo!, Dolby, Sony Pictures Entertainment, Sony PlayStation, Hulu, M-GO, Toon Hero, Demand Media, Heal, MOBITV and the Oakland (now Las Vegas) Raiders. Nicole has repeatedly been celebrated as an innovative leader in her industry, most recently as a Stevie Award winner for Communications, Investor Relations, or PR Executive of the Year. She was also awarded PR Daily's “PR Professional of the Year” Award (2019), Bulldog Reporter's “Stars of PR - PR Professional Who Makes a Difference” Award (2018), a Gold Award for “Public or Media Relations Professional of the Year” in Bulldog Reporter's “Stars of PR,” and PR News' Top 50 Game Changers in Public Relations (2017). These awards are confirmation of her mission to meaningfully disrupt the way in which public relations are done in the modern era. In 2017, Nicole launched NRPR Group's Corporate Social Responsibility Program: Make It Happen, which blossomed into her second venture, the Young Dreamers Foundation. Young Dreamers is Nicole's answer to the next generation in need of positive role models they can admire (industry leaders, celebrities, athletes, etc.) and the tools necessary to help them thrive forward through any of life's ups and downs. Her goal is to help foster a community of emotionally intelligent young leaders who will spark a positive ripple effect as they grow into the professional world. Nicole is also the author of Beverly Hills Boss, a business and life skills book aimed at helping others, like herself, who dream of leading despite any humble beginnings or obstacles. Through her book, readers gain inspiration and actionable insight for growing as a person and in their careers. She is also the host of the Beverly Hills Boss show on YouTube. Nicole takes great pride in being a former NFL cheerleader, having spent several years cheering for the famed Oakland Raiders. Today, she continues to cheer on her “new team” at NRPR and is a graduate from San Jose State University with a Bachelor of Science degree in Public Relations. She is currently an EMBA candidate at UCLA Anderson School of Management, class of 202 Websites: https://nrprgroup.com/ Social Media Info for NRPR: Instagram: https://www.instagram.com/nrprgroup/?hl=en Facebook: https://www.facebook.com/NRPRGroup/ LinkedIn: https://www.linkedin.com/company/nrprgroup/ Twitter: https://twitter.com/NRPRGroup YouTube: https://www.youtube.com/user/NRPRGroupTV All Social handles of Nicole Nicole's Instagram: https://www.instagram.com/nicolerpr/?hl=en Nicole's Facebook: https://www.facebook.com/NRodPR Nicole's LinkedIn: https://www.linkedin.com/in/nicolerpr/

Diane Schwartz is the CEO of Ragan Communications, a media and training company that serves communicators with best-in-class events, training, membership organizations and award-winning service journalism with the Ragan, PR Daily, Communications Week, and Workplace Wellness Insider brands. She joined Ragan in 2019 after 23 years at Access Intelligence, where she was senior vice president and group publisher of the Media Communications Group. A former journalist and author of two unfinished books, Diane serves on the board of the Institute of Public Relations, is a wish granter for Make-A-Wish and an avid volunteer. In today's episode we learn all about the amazing Ragan Brands that Diane represents, what's in store for the future of PR, a term called Mixternal Relations, service journalism, how to create meaningful relationships with the media and so much more.Here's what you'll learn: Diane's path, from being a reporter for a daily newspaper to becoming the CEO of Ragan Communications.What services does Ragan Communications have to offer? Diane explains the different brands inside Ragan and the information each one of them has for the communicators.What is PR Daily? Diane walks us through the content on the site, how they stay on top of the news, and explains what she means by Mixternal Relations inside a company.How can you become a contributor to PR Daily? Diane talks about what they are looking for and things you should keep in mind if you want to pitch them.Diane discusses the changes in the PR industry in the last year and what we can expect in the future.Diane shares some golden PR tips for cultivating relationships with reporters and members of the media. Visit Ragan, PR Daily, and Workplace Wellness to find useful information for all communicators. You can also follow Diane on social media:LinkedIn: @dianeschwartzInterested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_incGo back to the homepage

Editor's Note: This episode marks the end of season three of the podcast. Season four will debut in fall 2021. Be sure to follow The Business Communicators on social media during the summer months and join the crew for special bonus live episodes.As CEO of Ragan Communications, Diane Schwartz leads a company that has become a trusted resource for the PR and corporate communications industry for more than five decades. She joins The Business Communicators to share insight on the state of communications in 2021, why communicators aren't given a seat the c-suite table, and whether certification programs through IABC and PRSA can truly elevate your career.To close out the season, Austin, Thomas, and Hattie discuss their season three highlights, and why soccer icon Cristiano Ronaldo's press conference snub cost Coca Cola more than $4 billion in market capital.Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW US ON SOCIAL MEDIA 

How do you align client expectations and get the best out of them so you can deliver on your strategy? This week we talk with Michelle Garrett, who works with clients at the intersection of PR, content marketing and social media. As a public relations consultant and freelance writer, she specializes in working with B2B clients. Michelle was named a Top Digital PR Leader in 2020 and her articles have been featured in Entrepreneur, Ragan's PR Daily, Muck Rack, and Freelancers Union, among others. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast. --- Support this podcast: https://anchor.fm/theprpodcast/support

This episode of The Thrifty Marketer Podcast features Michelle Garrett, Writer & PR Consultant.As a public relations consultant, content creator, blogger, speaker, and award-winning writer, Michelle's articles and advice have been featured in Entrepreneur, Muck Rack, Ragan's PR Daily, Meltwater, Attorney At Work, Spin Sucks, FairyGodBoss, ThomasNet, Forbes, Prowly, CIO, Freelancers Union, SheKnows, CommProBiz, and others. Michelle was named a Top Digital PR Leader in 2020 and her blog was on the list of Top 25 Must-Read Public Relations Blogs. She was also selected as one of the Top 13 Content Marketing Influencers to Follow. She is the founder and host of #FreelanceChat​, a weekly Twitter chat for freelancers and self-employed consultants. Michelle specializes in crafting content, strategy, and programs for B2B companies who want to get noticed. She launched her business in Silicon Valley and is now back to her roots in central Ohio. Her business is EDGE and WBE (Women Business Enterprise) certified in the state of Ohio. The Discussion PR is a field that for a common man starts and ends with press releases. Is it just that or there's more to Public Relations? Why Public Relations is a key area to focus on for organizations? What are the key results they can achieve by investing in PR? Does PR magic work wonders for SMBs? Or should they just stay away from PR? What are some of the key PR tactics SMB owners should attempt or even get the help of a PR consultant even? Top advice for SMB owners who want to take baby steps in PR tactics And moreFor more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJFor SMB marketing tips, visit https://bit.ly/3hHaj8V Hosted on Acast. See acast.com/privacy for more information.

Emmelie De La Cruz is a digital marketing strategist and author of Make Yourself Marketable. Her insights have been featured in Refinery 29, Black Enterprise, Cosmo for Latinas, The Miami Herald, PR Daily, and The Huffington Post. Most notably, Forbes named her site one of the top career websites in 2013. When she isn't helping startups grow and scale, she's on social media (@EmmelieDeLaCruz) or blogging on emmeliedelacruz.com Make Yourself Marketable: The Ultimate Personal Branding Planner https://www.amazon.com/dp/1492192961/ref=cm_sw_r_cp_api_i_iI34EbJGJE24F --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app