Nemo Radio

My dad once told me, "You might as well go out in the backyard and burn the money." He was talking about gambling - but these days, I give the exact same advice to small business owners asking about LinkedIn Ads.On this episode of Nemo Radio, I'm revealing why some of the most "obvious" LinkedIn features are secretly draining your marketing budget - and the simple alternative that actually generates leads and closes deals.What's fascinating is that while LinkedIn keeps rolling out flashy new features, the real money-maker on the platform hasn't changed since 2012 ... and yet most business owners completely overlook it!What You'll Discover:

Artificial intelligence is transforming every industry faster than most people realize - and if you're not adapting your LinkedIn strategy to incorporate AI, you might be falling dangerously behind.On this episode of Nemo Radio, I'm revealing why AI might be the most significant technological revolution we've ever seen - bigger than TV, radio, the internet, cell phones, and social media combined.As someone who's lived through decades of tech evolution (from landline phones to self-driving cars), I'm sharing my unfiltered perspective on how AI is reshaping LinkedIn and what this means for your business.What You'll Discover:

On this episode of Nemo Radio, I'm sharing one of the biggest insights I've discovered from generating leads on LinkedIn since 2012 - one that's literally worth millions in revenue!What's fascinating is that while most business owners are obsessed with "quick wins" on LinkedIn (which absolutely do happen), they're completely missing the "long game" strategy that delivers the REAL payoff.In this episode, I'll share a recent example where a franchise consultant client of ours closed a five-figure deal with a prospect we'd been nurturing for TWO YEARS on LinkedIn.This isn't an isolated case, either - I've personally seen this pattern repeat countless times across industries.What You'll Discover:

On this episode of Nemo Radio, I'm revealing the unique follow-up system I've perfected after thousands of LinkedIn conversations - one that turns silent prospects into engaged leads without feeling pushy or desperate.If you've ever sent someone free content and/or started a great LinkedIn converesation, only to get ghosted, or had promising sales conversations suddenly go cold, you're about to discover why those traditional "just checking in" messages kill your credibility (and what to do instead!).What You'll Discover:

On this episode of Nemo Radio, I'm sharing powerful sales psychology secrets that completely transformed my approach to handling objections - and help me scale to 7 figures in revenue as a result.After logging countless hours in the sales chair over the past decade, I've discovered that most objections aren't really about the surface-level reasons people give you.When a prospect says "I'll hire you once I make more money" or "I need to talk to my spouse first," there's almost always something deeper going on.During this episode, I'll reveal the specific psychological techniques I use to get past these initial "no" responses - without ever coming across as pushy or aggressive.I'll also share a (painful!) personal story about how I lost $45,000 USD on Facebook ads and what this taught me about handling objections around risk and guarantees.What You'll Discover:

No, it's not about wearing Zubaz pants ... but maybe it should be!?

On this episode of Nemo Radio, I'll be sharing the second half of a 6 step process that helps you turn LinkedIn connections into paying clients - one that took me years to test, tweak, adjust and perfect!I discovered this system after years of wasting countless hours on sales calls with prospects who were never going to buy, weren't a good fit, or would become problem clients that made me regret taking their money.Here's what's fascinating: While most business owners obsess over sales scripts and closing techniques, they're completely overlooking the critical steps that happen before you ever get on a sales call.After thousands of sales conversations over the past several years, I've developed a proven process for pre-qualifying prospects that ensures you only spend time with people who are ready, willing, and able to become you ideal clients.What You'll Discover:

On this episode of Nemo Radio, I'll be sharing the 6 step process that helps you turn LinkedIn connections into paying clients - one that took me years to test, tweak, adjust and perfect!Whether you're just getting started with LinkedIn lead generation or you've been using it for years without seeing the results you expect, this episode reveals exactly how to build targeted prospect lists and engage potential clients in a way that positions you as the trusted authority from the very first message.What You'll Discover:

On this episode of Nemo Radio, I'm sharing a surprising truth about LinkedIn lead generation that's could be costing you thousands in lost revenue - and the deceptively simple fix most "experts" aren't telling you.In addition, I'm going to show you exactly how to build a LinkedIn sales funnel that transforms cold connections into eager clients - while filtering out time-wasters and tire kickers before they hijack your calendar!What You'll Discover:

On this episode of Nemo Radio, I'm sharing a counterintuitive LinkedIn content strategy that completely transformed my business - and could do the same for yours!Here's what's fascinating: While most LinkedIn "experts" are telling you to churn out content daily and chase viral posts, I've discovered (after doing this since 2012) that there's a much simpler approach to turning LinkedIn connections into paying clients.During this episode, I'll reveal why the endless pursuit of likes and comments might be the biggest waste of your time on LinkedIn, and show you a proven alternative that's far more effective at filling your pipeline with qualified prospects.What You'll Discover:

On this episode of Nemo Radio, I'm revealing how to turn LinkedIn into your most powerful lead generation tool without feeling like a sleazy sales person or spamming your connections.If you've ever cringed at those cookie-cutter "Can I get 15 minutes of your time?" messages flooding your own LinkedIn inbox, yet worry you're missing out on LinkedIn's potential - this episode is your escape plan!Since I first started generating leads on LinkedIn back in 2012, I've discovered a fundamentally different approach to LinkedIn lead generation that feels natural, builds genuine relationships, and actually works instead of using the spammy tactics you see others doing.What You'll Discover:

On this episode of Nemo Radio, I'm revealing a shocking truth about LinkedIn that might be costing you countless clients as a result.When I discovered this fundamental mistake plaguing 99% of LinkedIn profiles, it completely transformed my approach to LinkedIn - and helped me generate 6 figures in just 90 days from the platform!Here's what's fascinating: While everyone obsesses over connection strategies and content algorithms, they're missing the foundational element that makes or breaks your LinkedIn success from the moment someone lands on your profile page.What You'll Discover:

I took the biggest risk of my life in 2012 - quitting a safe, 6 figure day job with no savings, three young kids at home, and $35,000 USD in credit card debt.I'm nothing if not a great planner!

On this episode of Nemo Radio, I'm sharing a powerful insight that completely transformed my approach to sales calls - and helped me close WAY more deals in the process!It was all sparked by an email that made me realize how many entrepreneurs (myself included!) keep making the same costly mistake time and again with lead generation.Here's what's fascinating: While most business owners obsess over closing more deals, they're overlooking a critical step that happens way before the sales conversation begins.After thousands of sales calls over the past several years, I've discovered why some new clients become your best success stories ... while others become your worst nightmares.What You'll Discover:

On this episode of Nemo Radio, I'm revealing a trendy LinkedIn strategy that's spreading like wildfire - one that promises more engagement but quietly destroys your professional reputation in the process.

On this episode, I'm sharing a crucial insight that completely changed how I think about success - one that might transform how you view those "overnight success" stories flooding your social media feed.What You'll Discover:

On this episode of Nemo Radio, I'm tackling a concerning trend that's taking over LinkedIn - one that could be secretly damaging your personal brand and killing your chances of landing real clients.I'll break down why this approach is backfiring - and share a simple, yet powerful, alternative that actually works.What You'll Discover:

If you're like me, your email inbox and LinkedIn messages are flooded with terrible pitches.It's a daily headache—random people you've never met asking for 30 minutes of your time to talk about services you don't need.Sound familiar?This approach is not just annoying, it's ineffective, and it's killing your chances of success if you're doing it too.On this episode of Nemo Radio, I'm breaking down exactly why most cold outreach falls flat and how you can flip the script to start getting real engagement.What You'll Discover:❓ 00:10 - The single biggest mistake you're making in your outreach – and why it's costing you potential clients.

On this episode of Nemo Radio, I'm sharing one of the most critical lessons I've learned about sales and lead generation - one that transformed my business and skyrocketed my revenue. Here's the thing: most people aren't willing to do what it takes to truly succeed in sales.And no, it's not about fancy pitches or expensive tools. It's about mastering one often-ignored truth that I'll cover in this episode.If you've ever felt like you're doing everything right but still not converting leads into paying clients, this episode will show you exactly why that's happening - and what you need to start doing today to fix it.Here's what you'll discover:

Recently, I spoke to a group of graduating college seniors, sharing some of my most valuable insights about breaking into the workforce. But as I reflected on what I told them, I realized these lessons apply to all of us, whether you're a seasoned pro or just starting out.In this episode, I'm diving into the advice I gave to those students, but with a fresh perspective on how it can transform the way you approach sales, marketing, and networking today.If you're looking to level up, stand out, and succeed in an ultra-competitive world, this episode is for you!What You'll Discover:

On this episode of Nemo Radio, I'm breaking down one of the biggest mistakes people make on LinkedIn - it's probably costing you clients without you even realizing it!Trust me, if you've been struggling to convert profile views or engagement into paying clients, this might be exactly what's holding you back.What You'll Discover:❓ 00:15 - The #1 reason prospects leave your profile without ever connecting.

On this episode of Nemo Radio, I'm revealing one of the biggest secrets to LinkedIn success that no one's talking about.It's something I've used to stand out from over a billion other professionals on the platform, and here's the kicker: It's the exact opposite of what you've been told to do on LinkedIn!In this episode, I'm breaking down exactly how to tap into this secret advantage, and how it'll not only attract your ideal clients—but also repel the ones who aren't a good fit (which is actually a good thing). If you've ever felt like you had to “fake it” on LinkedIn to fit in, this episode will flip your perspective completely!What You'll Discover:

On this episode of Nemo Radio, we're diving deep into LinkedIn lead generation strategy with a special recording from a recent LinkedIn Live session.(Note: You can watch the live replay on YouTube

In this episode of Nemo Radio, I'm pulling back the curtain on one of the most critical lessons I've learned in business: client selection. It's a topic we all think we understand, but trust me, it runs much deeper than just closing deals.What You'll Discover:

Are you unknowingly sabotaging your own success?In this eye-opening episode of Nemo Radio, I pull back the curtain on a silent killer that's eroding the value of businesses everywhere - and chances are, you're guilty of it too.I reveal the shocking truth about why some companies effortlessly command premium prices while others struggle to survive.You'll discover the counterintuitive approach that's helping my clients land major deals years after our work together, and why everything you thought you knew about professional credibility might be dead wrong.What You'll Discover:

On this episode of Nemo Radio, I'm pulling back the curtain to share a painful + invaluable lesson I recently learned about lead generation and qualification.If you're a Small Business Owner or Consultant, this episode could be a game-changer for your business!What You'll Discover:

It started with a pair of shoes - and within moments, my entire business model was turned upside down!On this episode of Nemo Radio, I reveal how the AI revolution is reshaping the business landscape at lightning speed.From redefining expertise to transforming customer interactions, discover why embracing AI isn't just an option – it's a necessity for survival in today's marketplace.We'll also cover how to leverage AI to slash costs, boost productivity, and deliver unparalleled customer experiences. What You'll Discover:

Ever wonder why some businesses effortlessly convert leads while others struggle despite spending thousands?On this eye-opening episode of Nemo Radio, I pull back the curtain on a recent sales call that exposed the fatal flaw in most lead generation strategies.What I uncovered will change the way you think about attracting and converting prospects forever.What You'll Discover:

A LinkedIn post almost cost me a potential client - it was a jaw-dropping moment that reminded me of a critical social media mistake far too many business owners make.On this episode of Nemo Radio, we'll unpack what happened + how to ensure you avoid this conversion-killing mistake when it comes to your social media posts.What You'll Discover: 

On this episode, we're diving deep into one of the game-changing concepts in sales: leverage.Understanding how to position yourself on a sales call can be the difference between a closed deal and a missed opportunity.What You'll Discover:

Should you (or the vendors you partner with) guarantee marketing and/or lead generation services?And what about scenarios like this example: An agency guarantees you X booked appointments per month ... but how do you know the quality of those leads?On this episode of Nemo Radio, we dive deep into the world of marketing and lead generation guarantees - what they truly mean, some hidden pitfalls, and why they might not be the magic bullet they seem.What You'll Discover: 

I recently broke one of my cardinal rules for qualifying leads, and it nearly derailed my entire day.

Are client referrals completely worthless in today's business world? Are they still necessary?On this episode of Nemo Radio, I'll unpack my personal experiences and insights on client referrals, a cornerstone many swear by for business growth.But are they as effective as we believe?What You'll Discover:

Imagine waking up one morning to find your entire business has vanished into thin air.That's exactly what thought had happened to me on a recent morning.

If you're sick and tired of sending 1-on-1 LinkedIn messages that go unanswered, then this is the episode you've been waiting for!It starts with a lesson I first learned in 2012, and had to learn again after sending 8+ messages over 12+ months to a prospect on LinkedIn that got ignored ...Until one simple tweak to my LinkedIn messaging approach got a nearly INSTANT response.What You'll Discover: 

With a pressing need for a new bookkeeper, I recently found myself on the other side of the sales table, navigating the maze of accountants, bookkeepers & CPAs pitching me their services.And going through my own process as a "prospect" revealed some key reminders about how you and I should be marketing and selling to our ideal clients online.What You'll Discover: 

On this episode of Nemo Radio, we'll cover one crucial business truth that we overlook far too often when it comes to building a successful endeavor.What You'll Discover:

It all started with a malfunctioning garage door opener, a desperate call for help, and two vastly different experiences that revealed invaluable insights into customer service, branding, and how we treat our clients.What You'll Discover:

Forget logic - when a prospect feels, the deal is sealed.On this episode of Nemo Radio, we'll take a deep dive into the emotional aspect of sales, personal branding, the psychology of decision-making and much more!What You'll Discover:

As an introvert who hates cold calling, to the point he was almost fired for refusing to use “pushy” sales tactics, Mark Little developed a breakthrough approach to client acquisition and lead generation that 5x'd his financial advisory income, cut his working hours in half and built a book of business featuring 100 “dream” clients.Today, Mark helps Financial Advisors acquire new clients, increase revenue and generate endless referrals WITHOUT resorting to manipulative or “traditional” sales tactics.On this episode of Nemo Radio, Mark shares the EXACT strategy he used to build such an incredible book of business and win "clients for life" with some surprisingly simple strategies that will work for anyone (regardless of industry or profession).(Note: You can also watch this episode on YouTube

One of the biggest failures in the early days of my business cost me $45k that I couldn't afford to lose ... while leading to one of the most valuable client acquisition strategies I've ever discovered as a result.On this episode of Nemo Radio, we'll take a deep dive into the power of client selection, how to handle skeptical prospects and much more!What You'll Discover:

If you're ready to flip the script on failure, then this is the episode you've been waiting for!Discover how to conquer sales slumps once and for all with one simple tweak that changes the ENTIRE tone and tenor of the call.What You'll Discover:

I was really mad when I recorded this episode, since it's such a GREAT idea to record your emotional anguish and then publish it on the internet for all of eternity.

Discover how the intersection of your personal passions and polite persistence leads to sales superstardom on this episode of Nemo Radio.From Pearl Jam to personal stamp collections, this episode is packed with real-life examples of how to personalize your sales approach - and rock your revenue as a result!What You'll Discover:

In a world where buzzwords dominate the business landscape and every guru has a silver bullet for your woes, we're taking a sharp left turn.On this episode of Nemo Radio, I'm stripping away the fluff to dive deep into the unspoken truths of bad branding, lackluster marketing, and why these silent killers are choking the life out of your sales.Forget about the allure of shiny certifications and the promise of potential; it's time to get real about what actually moves the needle in your business!Here's What You'll Discover:

Ready to stand out from the sea of sameness on LinkedIn? Then this episode of Nemo Radio is for you!Discover how to instantly (and easily!) generate the type of content on LinkedIn that leads to meanginful engagement and quality leads.(Note: You can also watch this episode on YouTube

If I hadn't lived it I wouldn't have believed it!On this episode of Nemo Radio, I unpack the craziest sales call I've ever been on - and the key sales and lead generation insights you'll take away as a result!(Note: You can also watch this episode on YouTube!

Forget everything you thought you knew about LinkedIn strategy – because this episode is all about unearthing the secrets that truly drive lead generation on the platform.When it comes to generating quality leads on LinkedIn, it's not about the likes, comments, or even your content going viral.It's something much more straightforward and far more effective.What You'll Discover:

Ever wondered what it takes to sell a business successfully?On this episode of Nemo Radio, you'll discover the art and science of selling your business with Anil Chandy, a business broker based in Houston, Texas. Dive into Anil's unique journey from a cautious, risk-averse kid in an immigrant family to a leading business broker, M&A advisor, and commercial real estate broker. What You'll Discover:

On this episode of Nemo Radio, we dive deep into the deceptively simple principle that could make or break your business: client selection.It's not just about who you work with; it's about defining the value you deliver and the prices you command so that you can put yourself in a "Category of One" and eliminate prospects trying to "price shop" your services.What You'll Discover:⏱️ (00:24) The "timeless truth" about client selection and its impact on your win-loss record in business.

Have you ever wondered about the truth behind the seemingly "successful" influencers on LinkedIn or the offers that sound just too good to be true?On this episode of Nemo Radio, we go behind the curtain, exposing some serious marketing "sleight of hand" tactics while sharing the REAL strategies that drive engagement and generate qualified leads.(Note: You can also Watch this Episode on YouTube