Podcast appearances and mentions of stephanie liu

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Best podcasts about stephanie liu

Latest podcast episodes about stephanie liu

Forbes Talks
What It Takes to Build a $100 Million AI-Powered Health Startup

Forbes Talks

Play Episode Listen Later Apr 30, 2025 26:57


Stephanie Liu, cofounder of Nourish, sits down on Forbes Talks to talk about the company's origin during the pandemic, driven by a passion for preventative health. She also explains Nourish's convenience, AI-powered tools, and personalized matching process. Stephanie, a former software engineer, shares insights on entrepreneurship, AI's role in healthcare, and the future of the wellness industry.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

IRMI Podcast
Captive Insurance in Utah: Insights, Growth, and Innovation

IRMI Podcast

Play Episode Listen Later Dec 16, 2024 25:03


In this episode of the IRMI Podcast, Joel Appelbaum interviews Travis Wegkamp, director of captive insurance for Utah, and Stephanie Liu, assistant director, to explore Utah's thriving captive insurance industry. The state's business-friendly approach, zero premium tax, and innovative legislation have fueled record-setting growth, with over $3 billion in gross premiums in 2023. The conversation highlights Utah's responsiveness to industry needs, from supporting cyber-security and environmental, social, and governance coverages to addressing homeowners insurance challenges through association captives. Travis and Stephanie share success stories, including a construction joint venture leveraging captives for risk control and a family-owned business transitioning ownership to employees. They also discuss emerging trends like artificial intelligence and cannabis-related risks, underscoring Utah's dynamic role as a leading domicile. Tune in to learn how Utah continues to innovate and support the captive insurance industry.

The FEED
Dr. Isaac Bogoch / Dr. Stephanie Liu / MNP LTD Survey / Inflation Isolation / Money Coaches Canada / Dan Giancola / When Brothers Speak

The FEED

Play Episode Listen Later Dec 2, 2023 50:47


Ann Romer speaks with Dr. Isaac Bogoch about the rising numbers of Covid cases and receives some advice. Tina Cortese is with the founder of By Dr Mom - Dr. Stephanie Liu, who discusses when to take children to the ER and when to avoid unnecessary hospital visits. Ann Rohmer looks at a recent MNP LTD survey that reveals how and why inflation can lead to isolation. Ann Romer is with Money Coaches Canada to discuss how to cope financially and mentally with inflation isolation. Jim Lang speaks with form CFL kicker and personal trainer Dan Giancola; who suffered a near fatal heart attack and then a stroke, about his new book Be That One, about chasing your dreams and never giving up hope. Shaliza Bacchus discusses When Brothers Speak - a celebration of black spoken word artists

Straight Talk with Sally
Quick Tip on Presenting Yourself

Straight Talk with Sally

Play Episode Listen Later Feb 9, 2023 4:26


Did you know that hand gestures affects the way you present yourself? Listen to this quick tip with our previous guest Stephanie Liu to know more about presenting yourself on and off the camera. Connect with Stephanie:  Website: https://lightscameralive.com Website: https://captivateoncommand.com  Facebook: https://www.facebook.com/heystephanieliu Facebook Group: https://www.facebook.com/groups/smstrategist/ LinkedIn: https://www.linkedin.com/in/stephanie-liu/ Twitter: https://www.twitter.com/heystephanie Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousins

Straight Talk with Sally
Quick Tip on Creating Effective Content

Straight Talk with Sally

Play Episode Listen Later Jan 22, 2023 2:16


How many content can you make in one livestream? Listen as our guest, Stephanie Liu shares ways on how to create multiple content in one livestream.   Connect with Stephanie:  Website: https://lightscameralive.com Website: https://captivateoncommand.com  Facebook: https://www.facebook.com/heystephanieliu Facebook Group: https://www.facebook.com/groups/smstrategist/ LinkedIn: https://www.linkedin.com/in/stephanie-liu/ Twitter: https://www.twitter.com/heystephanie Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousins

Straight Talk with Sally
Captivating Your Audience through Live Streaming with Stephanie Liu

Straight Talk with Sally

Play Episode Listen Later Dec 8, 2022 65:06


Stephanie Liu guest is a live video strategist for brands and entrepreneurs–from moonwalkers to MasterChefs–who want to go from unknown to unforgettable. A digital marketing expert with 15 years of ad agency experience, helped thousands of her clients and students get on the Fascination Fast Track™ to ignite their ideas and become confident on camera. With her proven system, clients discover how to create crave-worthy content, get audiences buzzing with excitement, and how to deliver a spell-binding presentation that hooks viewers in. Her client, MasterChef Claudia Sandoval, drove 178K downloads of her book from her first live stream within 24 hours. She's also coached astronaut Jessica Meir and her team for a live interview in space. Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media. She is the host of Lights, Camera, Live co-author of Ultimate Guide to Social Media. In this episode Sally and Stephanie talked about how to repurpose your content, some important notes on content creation and many more. Connect with Stephanie:  Website: https://lightscameralive.com Website: https://captivateoncommand.com  Facebook: https://www.facebook.com/heystephanieliu Facebook Group: https://www.facebook.com/groups/smstrategist/ LinkedIn: https://www.linkedin.com/in/stephanie-liu/ Twitter: https://www.twitter.com/heystephanie Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousins

She Found Motherhood podcast
What is Cradle Cap!? The Facts on Newborn Skincare

She Found Motherhood podcast

Play Episode Listen Later Nov 30, 2022 24:39


Today, Dr. Alicia chats with Dr. Stephanie Liu, a Family Physician and Assistant Clinical Professor at the University of Alberta, with a special interest in pediatrics and maternal health. Dr. Liu identified a need for accurate, evidence-based child and maternal health information for Canadian mothers and created Life of Dr. Mom, a blog where she shares her experiences as a first-time Mom and provides parents with a credible medical source to help make informed decisions, as well as By Dr. Mom, an evidence driven product line of books, clothes, and skincare products for children. Today's episode is a full run-down on the magical properties of Beta-Glucan, a groundbreaking new skincare ingredient for the relief of dry, itchy, skin and eczema. Dr. Liu's A - B - C - D approach to avoiding diaper rash, and her top recommendations for newborn skincare! Check-out the She Found Motherhood Newborn Sleep 101 Course to help create a sleep plan in advance and allow you to be ready for when the baby comes!

The Strategic Life Podcast
Social Media Mastery

The Strategic Life Podcast

Play Episode Listen Later Nov 9, 2022 42:11


Episode 90 - The average person can navigate through the endless sea of social media platforms with ease in these modern times BUT as entrepreneurs, business owners & side hustlers what can we do to maximize our social media presence? What apps should we be using? Should I make more posts or stories? Should I upload videos or stream live? Enter our special guest Stephanie Liu, the STREAM QUEEN & host of "Lights, Camera, Live" herself graces us with her presence! In today's episode we jump into ALL THE THINGS that are social media & how we can use it effectively! You don't want to miss this one! Join Coach Mario, Dr. Mario & Frank in The Strategic Life Podcast! New episodes every week! Share, like & subscribe! #StrategicLifePodcast IG: @StrategicLifePodcast FB: https://www.facebook.com/StrategicLifePodcast/ Twitter: @StrategicLifePC https://www.strategiclifepodcast.com/ --- Send in a voice message: https://anchor.fm/strategiclifepodcast/message

Counsel Cast
How can lawyers build communities with live streaming? with Stephanie Liu

Counsel Cast

Play Episode Listen Later Sep 6, 2022 29:14


How can lawyers build communities with live streaming? Do you have a live streaming strategy as part of your marketing plan? What's the value of showing up live, and how does it translate into paying clients?This is what we're covering in this episode.Stephanie Liu is the founder of Captivate on Command® and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a Master Neuro Linguistic Programming (NLP) Practitioner, Trainer, and ad agency veteran, Stephanie combines her marketing experience to help individuals communicate with confidence so they can ignite their ideas and be brilliant for prospects and customers alike. Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media. Stephanie is the host of Lights, Camera, Live, and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more. Stephanie is the co-author of the forthcoming book, The Ultimate Guide to Social Media, due out on bookshelves in August 2020 by Entrepreneur Press. She lives in San Diego, CA. Stephanie gives listeners actionable tips on: [1:05] The power of live streaming [3:10] Why live streaming is ultimately about connection [4:10] How to know who you're talking to in a live [7:25] Which platforms are best for live streaming [12:30] What to do if the audience doesn't engage in your live [16:30] How live streams can translate into clients and income [21:40] Stephanie's book recommendation [25:00] The biggest takeaway when it comes to live streaming Resources mentioned in this episode:Presenting Magically by Tad JamesConnect with Stephanie here: Instagram Twitter https://www.lightscameralive.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Counsel Cast
How can lawyers build communities with live streaming? with Stephanie Liu

Counsel Cast

Play Episode Listen Later Sep 6, 2022 29:14


How can lawyers build communities with live streaming?  Do you have a live streaming strategy as part of your marketing plan? What's the value of showing up live, and how does it translate into paying clients? This is what we're covering in this episode. Stephanie Liu is the founder of Captivate on Command® and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a Master Neuro Linguistic Programming (NLP) Practitioner, Trainer, and ad agency veteran, Stephanie combines her marketing experience to help individuals communicate with confidence so they can ignite their ideas and be brilliant for prospects and customers alike. Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.  Stephanie is the host of Lights, Camera, Live, and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more. Stephanie is the co-author of the forthcoming book, The Ultimate Guide to Social Media, due out on bookshelves in August 2020 by Entrepreneur Press. She lives in San Diego, CA.   Stephanie gives listeners actionable tips on: [1:05] The power of live streaming [3:10] Why live streaming is ultimately about connection [4:10] How to know who you're talking to in a live [7:25] Which platforms are best for live streaming [12:30] What to do if the audience doesn't engage in your live [16:30] How live streams can translate into clients and income [21:40] Stephanie's book recommendation [25:00] The biggest takeaway when it comes to live streaming Resources mentioned in this episode: Presenting Magically by Tad James Connect with Stephanie here: Instagram Twitter https://www.lightscameralive.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Legal Talk Network - Law News and Legal Topics
How can lawyers build communities with live streaming? with Stephanie Liu

Legal Talk Network - Law News and Legal Topics

Play Episode Listen Later Sep 6, 2022 29:14


How can lawyers build communities with live streaming?  Do you have a live streaming strategy as part of your marketing plan? What's the value of showing up live, and how does it translate into paying clients? This is what we're covering in this episode. Stephanie Liu is the founder of Captivate on Command® and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a Master Neuro Linguistic Programming (NLP) Practitioner, Trainer, and ad agency veteran, Stephanie combines her marketing experience to help individuals communicate with confidence so they can ignite their ideas and be brilliant for prospects and customers alike. Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.  Stephanie is the host of Lights, Camera, Live, and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more. Stephanie is the co-author of the forthcoming book, The Ultimate Guide to Social Media, due out on bookshelves in August 2020 by Entrepreneur Press. She lives in San Diego, CA.   Stephanie gives listeners actionable tips on: [1:05] The power of live streaming [3:10] Why live streaming is ultimately about connection [4:10] How to know who you're talking to in a live [7:25] Which platforms are best for live streaming [12:30] What to do if the audience doesn't engage in your live [16:30] How live streams can translate into clients and income [21:40] Stephanie's book recommendation [25:00] The biggest takeaway when it comes to live streaming Resources mentioned in this episode: Presenting Magically by Tad James Connect with Stephanie here: Instagram Twitter https://www.lightscameralive.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Agency Accelerated
How To Create An LGBTQ-friendly Workplace

Agency Accelerated

Play Episode Listen Later Jul 11, 2022 28:32


Over 8 million workers in the U.S. identify as LGBTQ+. According to a report by the UCLA School of Law, over 40% of LGBTQ+ workers (45.5%) reported experiencing unfair treatment at work, including being fired, not hired, or harassed because of their sexual orientation or gender identity at some point in their lives. That's nearly 4 million workers harassed in the U.S. alone, and a third of those end up quitting their jobs. This is a cycle that needs to stop, and it starts with you, here… learning about some of the unique challenges facing LGBTQ+ in the workplace today. You might now know what to say or do, and that's OK. That's what Steven Wakabayashi is here to help us with. After leading creative teams at many notable brands and agencies including Apple, Google, and Walmart, Steven is now creating pathways for queer BIPOC creatives into the design industry through QTBIPOC Design, creating safe spaces for BIPOC communities within mindfulness through Mindful Sights, and designing equitable products and experiences for clients with his creative agency Stranger Creative. He is a creative director, changemaker, and founder of mission-driven organizations empowering historically marginalized communities. Agency Accelerated host Stephanie Liu will ask Steven:

Agency Accelerated
How To Drive ROI with Customer Advocacy

Agency Accelerated

Play Episode Listen Later Jun 28, 2022 38:26


According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing. Yet, the reality is, most brands aren't leveraging customer advocacy, and those that are, aren't tracking it. That sounds like a terrific revenue opportunity for marketing agencies. What exactly is customer advocacy, and more importantly, how do we do it well, in such a way that we'll actually deliver ROI for our clients? That's exactly what Christina Garnett is going to talk to us about. Christina uses audience intelligence and social listening to learn more about audiences to determine needs, behaviors, and more. As an advocacy strategist and community builder for HubSpot, her work serves to help brands better connect with their current customers, potential customers, and fans, and drive actual revenue. Agency Accelerated host Stephanie Liu will ask Christina: ✴️  What does customer advocacy mean today ✴️  Why customer delight is important ✴️  How to prove ROI with customer advocacy Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Video Entrepreneur
Going Live with Stephanie Liu

Video Entrepreneur

Play Episode Listen Later Jun 8, 2022 30:09


In this episode, we have Stephanie Liu joining us to talk about the power of live video, as well as how to leverage video to sell products and merch. Stephanie Liu is a live video strategist for brands and entrepreneurs (from moonwalkers to MasterChefs) who want to go from unknown to unforgettable. A digital marketing expert with 15 years of ad agency experience, she led paid search advertising for one of the largest search agencies in the United States, served as the Director of Social Strategy for San Diego's leading ad agency, and has created powerful campaigns for Fortune 500 companies and small businesses. Today, Stephanie has helped thousands of her clients and students get on the Fascination Fast Track™ to ignite their ideas and become confident on camera.

Social Media News Live
Live Selling Strategies with Stephanie Liu

Social Media News Live

Play Episode Listen Later May 12, 2022 59:26


Live selling will be a $25B (yes BILLION) industry by next year! With its captivating mix of entertainment, live demos, and delivery to your doorstep, it's the future of retail and opens enormous opportunities for retailers, creators, influencers, and remote live producers to shine! On this week's Social Media News Live, Stephanie Liu gives us the scoop on live selling and shares what it takes to launch your own live shopping show. We'll also talk about Season 2 of her Ecamm series, ShowRunner -- where she shares "live selling secrets and strategies." You won't want to miss this week's show!

Agency Accelerated
How to Use Analytics to Increase ROI

Agency Accelerated

Play Episode Listen Later May 9, 2022 49:24


Were you aware that Google Analytics is sunsetting their legacy offering in favor of the new GA4? Did you know that you have a limited amount of time to transition? Aside from simply being a new way of tracking website performance, what else does this new version of Google Analytics do for your marketing agency? And more importantly, aren't we supposed to be able to use analytics to make data-driven decisions? Is there a way we can use everything Google Analytics tells us about a client to actually increase their ROI? That's exactly what Brie Anderson is going to talk to us about. Brie is a self-professed analytical nerd with a soft spot for strategy. To us, she's simply our go-to expert on Google Analytics. She contributes to leading industry publications such as Moz and Social Media Examiner, speaks at conferences everywhere, and she's on the show to help you get the most out of GA. Agency Accelerated host Stephanie Liu will be talking with Brie about: ✴️  What is Google Analytics 4? ✴️  Why should agencies start migrating their clients? ✴️  How can analytics actually increase ROI? Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Agency Accelerated
How will Twitter's sale to Elon Musk impact social media managers and agencies?

Agency Accelerated

Play Episode Listen Later May 6, 2022 21:29


Billionaire and oft-critic, Elon Musk, has successfully bid to purchase Twitter and take it back to being a privately-held company.  Does that mean Twitter will suddenly be a free-for-all? Or that there'll be ads inserted between every tweet? How is this really going to impact users and, specifically, the social media managers and marketing agencies whose jobs it is to be on Twitter and manage Twitter accounts for other businesses? That's exactly what we're going to talk about in this special edition of Agency Accelerated. Joining host Stephanie Liu and a distinguished expert, discussing: ✴️  What's really going on with Twitter? ✴️  How does this impact you? ✴️  What changes can we expect? Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Agency Accelerated
How To Prove Social ROI to Agency Clients

Agency Accelerated

Play Episode Listen Later May 2, 2022 27:32


In a recent survey of agency owners, Agorapulse found that a whopping 55% of marketing agencies - over half of you - aren't measuring the ROI or impact of social media marketing for their client's business. As a result, 65% of agencies report having difficulties attracting and retaining clients. You know you're doing great work for your clients. Isn't it time you showed them exactly what they're getting from their investment in you and your agency? That's exactly what Jessika Phillips is going to talk to us about. Jessika is a social media strategist and speaker known for her outspoken dedication to relationship marketing. And she's been leading a Forbes-recognized marketing agency for over a decade.  Agency Accelerated host Stephanie Liu will be talking with Jessika about: ✴️  Why measuring and proving ROI on social media is so difficult ✴️  What can, and cannot, be measured and reported to clients ✴️  How her agency shows, not just tells, her clients their ROI Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Agency Accelerated
The Value of ROI to Agency Clients

Agency Accelerated

Play Episode Listen Later May 1, 2022 16:01


Are you struggling to prove how effective your social media marketing is to your clients? Are you frustrated that the reports you can provide today are really nothing more than surface level vanity metrics? You're not alone. Most marketing agency owners - 55% in fact - do not currently measure the ROI of all the social media work they're doing for their clients. And as a result, 65% of agencies struggle to attract and retain clients. Does that sound familiar? Fortunately, there are solutions. There is a way to actually track and measure everything you're doing on behalf of clients on social media and tie that into business results and impact that will ensure you, and your agency, are part of the strategic decision-making process. That's what we're covering in today's episode of Agency Accelerated. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

iDigress with Troy Sandidge
Ep 52. iDigress Is Nominated For A Webby Award! Going Back To My Roots. 5 Critical Growth Strategies That Will Increase Any Business.

iDigress with Troy Sandidge

Play Episode Listen Later Apr 14, 2022 29:59


iDigress is nominated for a Webby award!  In this episode, I share my live reaction to being nominated for the Webby's People Voice Award in the Creativity & Marketing Podcast Category, as well as take you back to my roots just dropping a ton of value with clear and concise actionable takeaways of five growth strategies you can implement starting today to increase the growth of your business.Vote For iDigress To Win The Webby For Best Creative Marketing Podcast:You can cast your vote for iDigress here: wbby.co/pod-creativityBeyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch Agency Accelerated Episode: How To Prove ROI To Agency ClientsDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROILearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

iDigress with Troy Sandidge
Ep 50. The Big 5-0! My Reflection On The iDigress Podcast & How To Create Space In Order To Reach Your Future Success!

iDigress with Troy Sandidge

Play Episode Listen Later Mar 30, 2022 29:39


We made it to Episode 50!In celebration of making it to this milestone, I reflect back on building the iDigress Podcast, lessons learned along the way, and what to expect moving forward. I also talk about how necessary it is to create optimal space before you embark on a journey of growth and transformation in your business and for your own self-development. This episode is more of a motivational rant combined with examples from my own personal stories on how to chase after a vision and see it through to fruition. I hope you enjoy this episode!P.S. Don't forget to leave a review and tag me on Twitter with your favorite episode or moments of iDigress. I will select among those who participate to give away a few copies of my book.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comListen to Agorapulse's Agency Accelerated  Podcast Episode with Stephanie Liu and David J.P. FisherGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Agency Accelerated
How Agencies Can Leverage Personal LinkedIn Profiles for Brand Sales

Agency Accelerated

Play Episode Listen Later Mar 25, 2022 40:38


Over the past few years, Facebook, Twitter and other social platforms have come under fire for all kinds of concerns around privacy and politicized agendas, but do you know who hasn't? LinkedIn. And with nearly 700 million members focused on business engagements, it's no wonder that 80% of B2B social media leads come from LinkedIn (vs. 13% Twitter & 7% Facebook). Of course, you already have a LinkedIn Company Page for your agency, but how are you leveraging your employees and your own personal profile to grow the brand? That's exactly what David J.P. Fisher is going to talk to us about. David is a speaker, coach, and author of 12 books, and he helps marketing agencies like yours understand the Sales Sherpa™ Path, where social media, networking, and traditional sales skills are the key to providing value and staying relevant. Agency Accelerated host Stephanie Liu will be talking with David about: ✴️  Why marketing agencies need to leverage personal profiles ✴️  How to work collaboratively with employees ✴️  What to actually do on LinkedIn to generate leads Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

iDigress with Troy Sandidge
Ep 49. Ask The Strategy Hacker: How To Decode The Right Sales Tactics To Generate Consistent Content, Conversations, & Conversions

iDigress with Troy Sandidge

Play Episode Listen Later Mar 21, 2022 29:58


Sales extraordinaire Phil Gerbyshak gets to play the game of Ask The Strategy Hacker in which we discussed how to leverage content to establish your brand, position your business, elevate your authority, create more conversations, dominate your market, increase the effectiveness of content distribution to drive more sales and revenue for your business in 2022.On this episode, I redefine the quality vs quantity debate forever. I showcase how livestreaming or direct-to-consumer content of any kind will help you scale faster while reducing friction and time to market. I also spotlight in my strategy accelerator sponsored by Agorapulse how to build a customer advocacy program and why it's important to your content marketing strategy and your bottom line featuring Adobe's Global Head of Customer Advocacy, Kevin Lau.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comWatch Phil's full live stream interview with me: Sales & Marketing  Processes DebunkedListen to Agorapulse's Agency Accelerated  Podcast Episode with Stephanie Liu and Kevin LauGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Agency Accelerated
How To Develop A Scalable Customer Advocacy Program

Agency Accelerated

Play Episode Listen Later Mar 18, 2022 27:41


According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing. And yet, the vast majority of brands and agencies today still do not have a customer advocacy program.  We all know that word of the mouth is the most powerful marketing channel, but how do you leverage and scale that? And what if you want to start and manage customer marketing programs for your agency clients? That's exactly what Kevin Lau is going to talk to us about. Kevin is the Global Head of Customer Advocacy at Adobe where he has developed customer advocacy and retention strategies to drive brand loyalty, customer thought leadership, and customer evangelism. And Kevin was recently named the #1 Customer Marketing & Advocacy Influencer! Agency Accelerated host Stephanie Liu will be talking with Kevin about: ✴️  Why marketing agencies need customer advocacy programs ✴️  How to start and scale customer marketing ✴️  How to actually measure the impact of these programs Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

iDigress with Troy Sandidge
Ep 48. Four Lessons To Reach A Billion Dollars In ARR And How To Create The Catalyst For Business Sustainability & Growth Scalability!

iDigress with Troy Sandidge

Play Episode Listen Later Mar 11, 2022 28:10


Let's be honest, scaling a business is not for the faint of heart.It's incredibly challenging and involves a lot of risk, sacrifice, patience, poise, and persistence.In order for your business to scale effectively, you must have a clear path on what you need to do to make that leap in growth.On this episode, I cover the four lessons Kieran Flanagan, SVP of Marketing at HubSpot, reflects on that attributed to HubSpot reaching one billion ARR. I also talk about the business, marketing, and mental approach necessary to start achieving disruptive growth in your specific marketplace as well as how to onboard clients faster using evergreen content to close more deals.Beyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtSee what the HubSpot CRM can do for your business at HubSpot.comKieran Flanagan's four lessons that scaled HubSpot to a billion dollars in ARRKieran Flanagan's newsletter: KieranFlanagan.ioListen to Agorapulse's Agency Accelerated  Podcast Episode with Stephanie Liu and Paddy McGillSee the Top 80 Marketing Podcats by FeedSpotGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Agency Accelerated
How To Be An Illogical Bicycle For Agency Clients with Rory Sutherland

Agency Accelerated

Play Episode Listen Later Feb 24, 2022 63:49


While the general consensus in marketing today is to be data-driven in all that we do, there's a problem inherent in the data… …it's all about the past. But if we're trying to pitch a client on a marketing idea, that's about something in the future. We need to be able to predict consumer behavior, behavior that's often illogical and non-sensical. That's exactly what Rory Sutherland is going to talk to us about. Rory is the Vice Chairman of Ogilvy and the founder of their Behavioral Practice, an arm of the globally recognized ad agency that explores the psychology and ‘unseen opportunities' in consumer behaviour. Agency Accelerated host Stephanie Liu will be talking with Rory about: ✴️  why we can't be 100% data-driven 100% of the time ✴️  when agencies need to be completely illogical with clients ✴️  how to present, and sell, crazy ideas Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Agency Accelerated
How To Onboard Clients Faster to Save Time & Close More Deals

Agency Accelerated

Play Episode Listen Later Feb 22, 2022 48:32


One of the most delicate times in the life of a marketing agency is when you're onboarding a new client. You need to balance getting all of the information you need to manage the project successfully, while simultaneously making sure that the transition from “prospect” to “client” is as smooth and stress-free as possible. But wait, if we're talking about client onboarding, how will that help us close more deals? That's exactly what Paddy McGill is going to show us. Paddy has spent a decade in the digital marketing space and now helps businesses automate their sales demos, training and onboarding through the power of eWebinar. Agency Accelerated host Stephanie Liu will be talking with Paddy about: ✴️  today's best practices around sales & onboarding automation ✴️  how many agencies have been finding success using webinars ✴️  how faster onboarding leads to increased sales Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Agency Accelerated
How To Prepare Your Agency For The Live Shopping Trend

Agency Accelerated

Play Episode Listen Later Dec 21, 2021 25:27


Did you know over a third of adult social media users have made a purchase on Facebook? Social commerce and live shopping are now deeply integrated into platforms like Facebook and Instagram, YouTube and Pinterest, and even Amazon. Is that a trend your agency can leverage? You bet it is, and we're talking to an ad agency veteran who currently consults for major brands on how to implement live shopping, and she can help you too. In a twist, show producer Mike Allton joins the show so that host Stephanie Liu can sit in the guest seat and bring her 15 years of agency experience to bear. If she can coach NASA on how to live stream an astronaut from space, she can help us with shoppable videos on Amazon! Mike will be chatting with Stephanie about: - What exactly is Live Shopping? - How can marketing agencies take advantage of live shopping? - How much can agencies charge clients? And more! We also shared our favorite episodes and takeaways from Season Three of Agency Accelerated. Think of it as your fun – and free! – consultation for your agency. LINKS How To Build Sales Systems to Speed Agency Growth with Lee Goff How To Weave Great Storytelling Throughout Your Marketing with Guy Kawasaki How Agencies Can Build Amazing Advertising Campaigns with Allen Kay Livescale Restream StreamYard Switcher Studio Ecamm Live Social Commerce Usage in 2021 by eMarketer How To Add Client Revenue With Live Streaming Services Facebook Live Shopping - How To Easily Sell Online Don't miss out on future live interviews: sign up at agorapulse.com/calendar

Agency Accelerated
How Marketing Agencies Scale Video Production For Clients

Agency Accelerated

Play Episode Listen Later Dec 17, 2021 30:58


If we know that short video performs best on social media, how do we build a process to be able to quickly create streams of video content for all of our clients at scale? Kate Skavish can tell us. As the co-founder of Wave.video, a platform specifically designed to help agencies scale video creation and repurposing, Kate knows exactly how to generate engaging social media videos in minutes. Kate is a serial entrepreneur and has been working in digital marketing for over a decade, so she knows what a struggle it is to grow & scale a business. She also has a Master's degree in Applied Math so you know she's all about KPIs and ROI! Kate shared: ✴️  the key aspects that make a video great for social media ✴️  how to work with clients to generate tons of source video content ✴️  the processes and tools you can implement to scale fast Think of it as your fun – and free! – consultation for your agency. Don't forget: each episode comes with a top tip for increasing your agency's revenue. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Agency Accelerated
How Agencies Can Explode Revenue With Messenger Marketing

Agency Accelerated

Play Episode Listen Later Dec 3, 2021 28:00


Messenger marketing is the future of digital marketing, but it's not a service every agency can offer. As an agency owner you want to provide your clients with cutting edge tools to help them succeed, but you also need to make sure they don't pull all your time and resources away from other services. In this episode, chatbot expert & trainer Kelly Mirabella will teach you how Messenger marketing works and why it's so important for businesses today. She'll show you how agencies can leverage Messenger marketing as a new source of revenue, and she'll even share her own tips on getting started in this exciting field! Hosted by long-time agency expert and communication coach, Stephanie Liu, download & listen to learn from Kelly: ✴️  why Messenger marketing is such an attractive option ✴️  how to leverage Messenger marketing yourself ✴️  the kinds of services agencies can offer clients Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Agency Accelerated
How To Achieve And Maintain A Growth Mindset For Your Agency

Agency Accelerated

Play Episode Listen Later Nov 18, 2021 40:09


You've created a successful marketing agency, but now you're stuck. It feels like all the growth has stopped and you aren't sure how to get back on track. The problem is that your agency's growth needs to be intentional in order for it to continue. This means that there are specific actions and activities that need to take place in order for your business and team members to grow. In this episode of the Agency Accelerated podcast we'll share with you some of the key strategies Jairek Robbins uses when working with his clients in order for them to achieve continued success at their agencies using a growth mindset approach! Hosted by long-time agency expert and communication coach, Stephanie Liu, download and listen to the podcast to learn from Jairek: ✴️  how to identify and overcome obstacles in the way of growing your agency ✴️  learn 10 ways you can grow your agency ASAP ✴️  how to adopt a healthy growth mindset for you and your entire team LINKS Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Subscribe to Apple Podcasts: https://bit.ly/AgencyAccelerated Listen on Spotify: https://bit.ly/AgencyPodcast Subscribe to Google Podcasts: https://bit.ly/AgencyAcceleratedGoogle Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Agency Accelerated
How To Grow & Organize Your Marketing Agency Team

Agency Accelerated

Play Episode Listen Later Nov 11, 2021 19:26


The average marketing agency practitioner can handle just five clients. No matter how much you automate or systematize, at some point, if you want to grow your agency, you're going to need to build a team. But who do you need to be on that team? What roles should you fill? In this special episode of Agency Accelerated, we're in luck, because our very own Stephanie Liu is bringing her decades of experience working for some of the largest ad agencies to bear. Stephanie walks us through: ✴️   the specific roles that every growing marketing agency needs ✴️   the tools marketing agencies should employ ✴️   the best practices you need right now Whether you're a boutique agency or one that's already in a growth phase, or perhaps even a brand looking to build a marketing dream team, this podcast episode is for you! LINKS Agency Accelerated Calendar - https://www.agorapulse.com/calendar  How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue  Subscribe to Apple Podcasts: https://bit.ly/AgencyAccelerated  Listen on Spotify: https://bit.ly/AgencyPodcast  Subscribe to Google Podcasts: https://bit.ly/AgencyAcceleratedGoogle Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Agency Accelerated
How To Build Sales Systems To Speed Agency Growth

Agency Accelerated

Play Episode Listen Later Nov 5, 2021 56:34


You want to accelerate your marketing agency growth, but aren't sure how. The vast majority of agencies are not growing at the rate they want. They are stuck in a rut, making incremental gains year after year. Lee Goff's agency grew into a multi-million dollar business. He did it with systems and processes that he'll teach you how to replicate for your own agency. Lee has been consulting marketing agencies just like yours for years, and has helped thousands achieve the kind of growth and stability they deserve. Hosted by long-time agency expert and communication coach, Stephanie Liu, on this marketing agency podcast, you'll learn from Lee: ✴️  how he grew his own marketing agency and has helped others ✴️  his proven system for approaching sales more effectively ✴️  advice on how to avoid or handle the biggest agency challenges LINKS Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Subscribe to Apple Podcasts: https://bit.ly/AgencyAccelerated Listen on Spotify: https://bit.ly/AgencyPodcast Subscribe to Google Podcasts: https://bit.ly/AgencyAcceleratedGoogle Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Agency Accelerated
Agency Accelerated Introduction

Agency Accelerated

Play Episode Listen Later Nov 1, 2021 6:06


In this quick introduction and teaser episode, listen as the Agency Accelerated producer and showrunner, Mike Allton, changes things up and interviews the regular host, Stephanie Liu. Stephanie talks about what Agency Accelerated is about, why marketing agencies should listen to the podcast, and what they will likely learn from it. Stephanie also shares her favorite episode from this marketing agency podcast and why it was so much fun for her to geek out alongside listeners. ABOUT STEPHANIE LIU Stephanie Liu is a live video strategist for brands and entrepreneurs–from moonwalkers to MasterChefs–who want to go from unknown to unforgettable. A digital marketing expert with 15 years of ad agency experience, she has helped thousands of her clients and students get on the Fascination Fast Track™ to ignite their ideas and become confident on camera. With her proven system, clients discover how to create crave-worthy content, get audiences buzzing with excitement, and how to deliver a spell-binding presentation that hooks viewers in. Her client, MasterChef Claudia Sandoval, drove 178K downloads of her book from her first live stream within 24 hours. She's also coached astronaut Jessica Meir and her team for a live interview in space. Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media. She is the host of Lights, Camera, Live and the co-author of Ultimate Guide to Social Media, published by Entrepreneur Press. She lives in San Diego, CA. LINKS Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Subscribe to Apple Podcasts: https://bit.ly/AgencyAccelerated Listen on Spotify: https://bit.ly/AgencyPodcast Subscribe to Google Podcasts: https://bit.ly/AgencyAcceleratedGoogle Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Agency Accelerated
How To Weave Great Storytelling Throughout Your Marketing

Agency Accelerated

Play Episode Listen Later Oct 21, 2021 60:13


As marketing agencies, we're expected to be experts at storytelling. We need to tell the stories of our clients in a compelling way that gets people excited about them and their products or services. Yet how do you weave other people's stories into their marketing campaigns? That's hard! The good news is, we've got a master storyteller here to help us. Guy Kawasaki has been advising companies about the power of storytelling for years. He's also an author and podcast host who helps people learn from his experience in social media, startups, entrepreneurship and more. Hosted by long-time agency expert and communication coach, Stephanie Liu, listen now to learn from Guy: ✴️  his secrets on how he pulls the most amazing stories out of the people he talks to and interviews ✴️  what channels and mediums today work best for agencies and brands LINKS Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Subscribe to Apple Podcasts: https://bit.ly/AgencyAccelerated Listen on Spotify: https://bit.ly/AgencyPodcast Subscribe to Google Podcasts: https://bit.ly/AgencyAcceleratedGoogle Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

The Parentologist Podcast
When to Worry About Your Child's Fever and Cough

The Parentologist Podcast

Play Episode Listen Later Oct 11, 2021 25:20


It's cold and flu season! If you have children you will want to listen to this episode where Dr. Kim is talking with Dr. Stephanie Liu all about children's health during cold and flu season and what you need to look out for.  Dr. Stephanie Liu is a family physician and Assistant Clinical Professor at the University of Alberta. She graduated from Columbia University with a Masters of Science and completed her Doctor of Medicine at the University of Alberta. Dr. Liu is the creator of the evidence based parenting blog “Life of Dr Mom.” Her goal is to provide parents with accessible and credible medical information. She is also the founder of “By Dr Mom,” a company that creates functional and educational children's products. Outside of her work, Dr. Liu loves spending time with her husband Graeme and their two children, Madi and George. Find out more about Dr. Liu at https://lifeofdrmom.com. Learn more about Dr. Kim at http://theparentologist.com and follow her below! https://www.instagram.com/theparentologist/https://www.facebook.com/theparentologisthttps://twitter.com/drparentologisthttps://www.pinterest.com/parentologist/ 

Agency Accelerated
How Agencies Can Build Amazing Advertising Campaigns For Clients

Agency Accelerated

Play Episode Listen Later Oct 7, 2021 59:29


Marketing agencies are constantly struggling to build amazing advertising campaigns for clients. Agencies have become so busy they don't have time to create great ideas that will impress their clients. They also lack the tools needed to execute these ideas in a cost-effective way. Allen Kay is an industry leader who has built some of the most successful advertising campaigns over the last 25 years, including Xerox's award-winning "Monks" campaign and New York MTA's "If You See Something, Say Something". He'll share his insights on how you can bring your best work forward, while building trust with your clients along the way. Hosted by long-time agency expert and communication coach, Stephanie Liu, listen to this marketing agency podcast now to learn from Allen: ✴️  his secrets on how he makes amazing advertising campaigns happen for his clients, even with limited resources and tight deadlines ✴️  what it takes to be a great creative director in the digital age, including how you can get your team excited about doing work that matters! LINKS Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Subscribe to Apple Podcasts: https://bit.ly/AgencyAccelerated Listen on Spotify: https://bit.ly/AgencyPodcast Subscribe to Google Podcasts: https://bit.ly/AgencyAcceleratedGoogle Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Agency Accelerated
How To Boost Brand Loyalty For Clients With UGC

Agency Accelerated

Play Episode Listen Later Sep 24, 2021 41:13


UGC is becoming a more and more important part of the marketing mix. But how can you use it to boost brand loyalty for your clients? The problem is that most marketing agencies don't have a process in place to capture user generated content. As a result, they miss out on the opportunity to engage with their customers and enhance their brands. This leads to lower conversions and higher churn rates. Agencies need an easy way to get more UGC from their clients' channels so they can improve brand loyalty, increase customer engagement, and boost conversion rates. Benedict Stöhr, CEO & Co-Founder of squarelovin joined us to talk about this topic. He shared his insights into how agencies can leverage user generated content in their campaigns and help build stronger relationships with their clients. Hosted by long-time agency expert and communication coach, Stephanie Liu, you'll learn: - How UGC has evolved in recent years - What opportunities exist today for brands and agencies to leverage UGC - Best practices and tactics to help clients achieve their goals Add next season's Agency Accelerated shows to your calendar at  agorapulse.com/calendar. LINKS Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Subscribe to Apple Podcasts: https://bit.ly/AgencyAccelerated Listen on Spotify: https://bit.ly/AgencyPodcast Subscribe to Google Podcasts: https://bit.ly/AgencyAcceleratedGoogle Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Agency Accelerated
How The Advertising Landscape Has Changed For Agencies

Agency Accelerated

Play Episode Listen Later Sep 22, 2021 52:34


As the landscape of digital marketing changes, agencies are struggling to keep up. For years, advertising was dominated by traditional media like TV and print. But now there's a new kid on the block - online advertising. This has changed everything for advertisers because it gives them access to their target audience no matter where they are or what device they're using. You may have heard that Google is planning to take over the world with its ad platform, but don't worry! There's still plenty of room in this market for innovative companies like Microsoft Advertising who can provide unique services that Google just can't offer yet. Tune into this week's episode of Agency Accelerated to learn more about how Microsoft Advertising is helping agencies thrive in today's competitive marketplace. Stephanie Liu is talking to John Lee from Microsoft Advertising and you'll come away with a better understanding of: - How digital advertising has changed and evolved - What kinds of advertising options are available today - How agencies can diversify their revenue with ad services Tune in to diversify your agency clientele and revenue! LINKS Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Subscribe to Apple Podcasts: https://bit.ly/AgencyAccelerated Listen on Spotify: https://bit.ly/AgencyPodcast Subscribe to Google Podcasts: https://bit.ly/AgencyAcceleratedGoogle Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Agency Accelerated
How To Add Client Revenue With Live Streaming Services

Agency Accelerated

Play Episode Listen Later Sep 20, 2021 53:59


Are you a digital marketing agency? If you're like most agencies, your clients are asking for more live video. But they don't know how to do it themselves and need help from an expert. This is where you come in! You can offer remote live production services as a new service offering and revenue stream for your business. In this week's episode of Agency Accelerated, Stephanie Liu is talking to Katie Fawkes of Ecamm Live about the benefits of using remote live production services and why businesses should be doing it now. Come away with a better understanding of: ✴️  Why live video is such a powerful medium for reaching customers ✴️  How agencies can successfully handle remote live production ✴️  How to get started with this new revenue stream Tune in to diversify your agency clientele and revenue! LINKS Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Subscribe to Apple Podcasts: https://bit.ly/AgencyAccelerated Listen on Spotify: https://bit.ly/AgencyPodcast Subscribe to Google Podcasts: https://bit.ly/AgencyAcceleratedGoogle Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Agency Accelerated
How To Use AI To Build & Streamline Marketing Strategies For Clients

Agency Accelerated

Play Episode Listen Later Sep 19, 2021 40:35


Most companies are using AI to automate marketing activities and advertising, but how do you use it to build high level strategy? There is a lot of hype around AI right now. But what does this actually mean for marketers and marketing agencies? It's not just bots taking over the world. In fact, we can use AI tools to streamline our workflows and increase efficiency. This podcast will give you an overview of how one company uses automation software and works with digital marketing agencies just like yours to build marketing strategy for their clients. Come away with a better understanding of: - Today's AI capabilities for creating copy and strategy - How psychology can inform and improve your marketing - How to personalize and create strategy at scale Listen to learn from Anne Cheng, CEO of Supercharge Lab! LINKS Supercharged Lab - https://superchargedlab.com Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Subscribe to Apple Podcasts: https://bit.ly/AgencyAccelerated Listen on Spotify: https://bit.ly/AgencyPodcast Subscribe to Google Podcasts: https://bit.ly/AgencyAcceleratedGoogle Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Agency Accelerated
How To Grow Client Revenue With Course Creator Services

Agency Accelerated

Play Episode Listen Later Sep 18, 2021 43:14


Are you interested in reaching new potential marketing agency clients? How would you like to add additional revenue streams to your bottom line? The global e-learning market is projected to reach $390.6 billion by 2026 making it a fast-growing and lucrative industry for course creators… and they need your help! Course creators are looking for help with everything from content & marketing to sales & customer service, which presents opportunities to reach and expand into that market. In this podcast you'll learn from a major player in the e-learning industry: - What course creators need help with - How marketing agencies can support course creators - How agencies get started and earn more revenue Listen and learn from Raphael Zajtmann, Senior Manager, Agency Partners at Thinkific! LINKS Thinkific - https://thinkific.com Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Subscribe to Apple Podcasts: https://bit.ly/AgencyAccelerated Listen on Spotify: https://bit.ly/AgencyPodcast Subscribe to Google Podcasts: https://bit.ly/AgencyAcceleratedGoogle Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Agency Accelerated
How To Scale Client Revenue With Visual Brand Experiences

Agency Accelerated

Play Episode Listen Later Sep 17, 2021 42:50


Are you looking for a new service to offer your marketing agency  clients? You're not alone. A lot of people are struggling with how to scale client revenue and we have the answer. We can show you how to start developing a complete visual brand experience that will help your clients grow their business, increase customer loyalty, and get more referrals. It's time for you to take your agency up a notch! This is not just another podcast about branding. This is an exclusive interview with Payman Taei, the CEO & Founder of Visme, on How To Scale Client Revenue With Visual Brand Experiences, with your host, Stephanie Liu. Payman will share his insights on what it takes to package & sell this new service and how so many other marketing agencies have successfully implemented this strategy to improve their bottom line. LINKS Visme - https://visme.co Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Subscribe to Apple Podcasts: https://bit.ly/AgencyAccelerated Listen on Spotify: https://bit.ly/AgencyPodcast Subscribe to Google Podcasts: https://bit.ly/AgencyAcceleratedGoogle Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Social Media News Live
Live Shopping on Amazon and Social Media with Stephanie Liu

Social Media News Live

Play Episode Listen Later Feb 20, 2021 54:28


On this week's Social Media Marketing News Live, Jeff Sieh and Erik Fisher talk with Stephanie Liu about live shopping on Amazon and social media. What you need to know about using live video to sell online.

Just Keep Learning Podcast
Stephanie Liu On Live Streaming & Social Media

Just Keep Learning Podcast

Play Episode Listen Later Jan 22, 2021 59:28


A world leader in digital marketing and live streaming, Stephanie is the host of Lights, Camera, Live and the co-founder of Leap Into Live Streaming Bootcamp. It can be difficult, but everyone can learn to turn their passions into a business. Once you get past the struggle phase to the strive phase it is so worth it! In this episode, Hey Stephanie Liu explains how it can be done. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and co-authored the Ultimate Guide to Social Media Marketing. Now she is bringing knowledge and wisdom to the Just Keep Learning Podcast.Did you know video can be one of the best ways to connect with your audience? Our guest in this episode, Hey Stephanie, has an incredible tagline for helping brands stand out. She asks, “are you tired of being the best kept secret online?”Achieving Your Big GoalsIn episode 4 of The Just Keep Learning Podcast, Stephanie shares how it can be a realistic dream to start your own profitable and creative business. But, we also get into the challenges of starting an online business and how live video can really help connect with your audience. In this episode we get into the value of starting a business in order to design life the way you want. Stephanie explains how it can be challenging, yet so rewarding to figure out what kind of business you want to create and how to get started. She shares the importance of putting family first and how to safely leverage your skills as a freelancer to build a profitable business.One of the great points Stephanie made in this episode was how the skill of communication between people is important for all aspects of life. Communication is key in both business and relationships. She speaks to the power of storytelling as the number one tip she would pass on to the next generation.Since learning is such an important topic for this show, we asked Stephanie how she feels education can do a better job of serving multi-passionate, creative entrepreneurs from a younger age. We got into discussing topics of lifelong learning, various learning styles and the importance of real-world experience. She let us in on her own experience showing her nephew what it can be like to work remotely and become a live streamer. Stephanie is the co-author of an incredible book, The Ultimate Guide to Social Media Marketing. It gives readers a 360-degree perspective of social media marketing in business. And gives strategy for organic, paid, business to business and business to consumer marketing.Not only is Stephanie a worldwide leader in live video, she also teaches online courses to serve her audience. While the instruction details vary, her favorite topics are neuro linguistic programming, growing on social media and how to start your own live show. So let's look at each of those in a bit more detail.Neuro Linguistic Programming (NLP)Neuro-Linguistic Programming (NLP) is a powerful tool that puts you in control of your life. It helps you fully understand how your thinking impacts your behavior and results in life.Our mind is our greatest wealth-building asset. When we fully grasp how our thoughts have an effect on how we think and feel, we have a better understanding of how our mindset determines our outcomes.It will help you overcome limiting beliefs and communicate more effectivelyIt will help you master the art of confidence to deliver spell-binding presentations and captivate any audienceGrowing A Community On Social MediaStephanie agrees that it is valuable to have your brand exist across all of the popular platforms. However, she is a proponent that when you are starting to build an audience, you need focus and consistency. She believes the best place for this is wherever your audience is. For her, and likely the majority, a great place to start is Facebook. Stephanie recommends creating a genuinely helpful Facebook group that can grow over time. She explains how sharing the link to your Facebook group all over social media, email, videos and posts is a great way to quickly grow a collaborative community. It's not just about selling. While that can be valuable, understanding Facebook as a great way to support each other is the most important part. It can be a confusing place to start and Stephanie explains the difference between a Facebook Page, and a Facebook Group.Finally, she described how interesting it is to grow your personal brand. Over time, using a nickname like “Hey Stephanie” she started receiving a lot of inbound requests for support and speaking engagements. She tells a funny story about the first time she ever experienced the idea of “blowing up” beyond your immediate friends and family. Keys To Live StreamingTo be memorable, you need to have a strong brand and embody the same personality every time you go live. Think hard about your brand personality and how you want to express yourself.Focus first on where your audience is most engaged. You have a group of ambassadors that need what you are teaching, so keep it simple and serve where they are.Go live as regularly as possible, such as once a week. Remember, at first you need to reach as many people as you can.Don't be afraid to promote your show to friends, colleagues, family, on social media, to your email lists, text communities, and groups.After you go live, you also need to measure the success of your awareness content. Get feedback from viewers about what they appreciate and desire.As you stream, engage in conversations with your audience. Ask them questions and make them feel like they are a part of your show.To promote sales, which should be done at most 10 percent of your time, be direct: “Buy now.” “Sign up today!” “Book now!”When it comes to being shy on camera many people face barriers such as Imposter Syndrome, comparing themselves to others, trying to be perfect, being shy, or wanting a certain production level. All of these things are defeated by taking immediate, imperfect action, where the only goal is progress, not outcome related.Plan your live streaming process by creating a tech checklist for starting the show, testing the audio, visual set up, using a rough outline, introducing yourself and/or a guest to the audience, maintaining momentum throughout the show, thanking your audience every now and again and wrapping with a summary and call to action.Finally, don't let the great content die on the live show, be sure to repurpose highlight moments to bring value to your audience on other platforms.People love authenticity and a real personality where mistakes are something that you embrace, where the raw, free-flowing nature becomes the appeal.Memorable Quotes“I would recommend a split strategy. Try to get a job that will fuel your passion project, instead of being a starving artist. Don't just scrape by. What if what if you could have just a bit of stability where you're working, maybe that nine to five and then towards the evening you're making steps to learning that software or making those connections and going to those networking events because you have the funds to do so.”“When you put yourself out there, I think vulnerability is the admission ticket to creativity. And I think it's one of those things where you could put yourself out there and share your story, that people are going to love that in the sense that they could relate to you. They could probably find something like, oh, I've heard something similar, or I've gone through that before.”“I think most people just need accountability. That's another thing is just accountability, because it's so easy to want to jump around, especially when you're reading like a “how to” manual, right? You just have to flip through, but then you need someone that's going to hold you accountable, like you should read this first before you start that for where you are at.”“If I could give you one piece of advice, something that you could always work on that's going to impact you in all areas of your life, both personal and professional, it's honing in on your communication skills. It's not just about the words that you say. It's about how you're able to listen to someone else and you're able to see it from their viewpoint and you're able to resolve conflicts. I think communication is one of those things where most of the problems in the world exist because there's always a communication breakdown. And I think if we all worked on being better listeners, being better communicators, then we wouldn't have as many problems as we would today.”Guest BioStephanie Liu is a live video strategist for brands and entrepreneurs who want to go from unknown to unforgettable. She lives in San Diego and got her start in digital strategy fifteen years ago serving in the ad agency world. She has since built an impressive entrepreneurial career that includes freelance consulting, course creation and a couple of different social media based companies. She is an advocate of the power of live video, teaching people to leverage lives to get more exposure for all sorts of brands. Stephanie also shows people how to improve their on camera presence. She coaches them by improving both the technical aspects of production and storytelling to become irresistible on camera. She has helped many personalities, from astronauts to master chefs ignite their ideas and become confident on camera. As she has become a veteran in entrepreneurship, she is a leader in helping others start their own thing too. She would be a tremendous role model for anyone looking to become an entrepreneur. As a certified Neuro Linguistic Programming trainer, Stephanie teaches brain hacks to help people overcome their fears of public speaking by rewiring their minds for success. With her proven system, clients discover how to create crave-worthy content, get audiences buzzing with excitement, and how to deliver a spell-binding presentation that hooks viewers in. She is the co-founder of “Leap Into Live Streaming Bootcamp” and continues to produce an awesome show in “Lights, Camera, Live” which airs every second Thursday. You can find past episodes on the Website.Stephanie has been named in the Top 50 Digital Marketing Thought Leaders by University of Missouri and her work has been recognized by Forbes, Online Marketing Media And Advertising, PR Daily, and Forrester. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more events to come. Stephanie is also the co-author of Ultimate Guide to Social Media Marketing, published by Entrepreneur Press. FOLLOW HEY STEPHANIEInstagram - @heystephanieliuTwitter - HeyStephanieLinkedIn - Stephanie LiuFOLLOW JUSTIN (JustTries)Website - JustTriesHOMEInstagram - @JustTriesYouTube - Just TriesTwitter - @JustTries_Tiktok -  @justtriesPinterest - JustTriesFacebook - Just TriesCONNECT WITH JUST KEEP LEARNINGWebsite - JKLHOMEInstagram - @JustKeepLearning.CaTiktok -  @justkeeplearning.caFacebook - Just Keep LearningFree Group - JKL Goal Setting CommunityWe appreciate you being here! Be sure to leave the podcast, “Just Keep Learning Podcast” ratings and reviews because it will help people who need it be better able to find it. Also, if you want a shoutout, simply share an image of the episode, you listening, or your takeaways and share it @JustTries anywhere on social.

Let's Talk About Brand
Let's Talk About Branding A Collaboration with the 360 Marketing Squad

Let's Talk About Brand

Play Episode Listen Later Oct 16, 2020 29:26


Today we're talking about branding a collaboration with 360 Marketing Squad! 360 Marketing Squad is made up of content and blogging expert Mike Allton, Instagram expert Jenn Herman, Facebook live expert Stephanie Liu, and Facebook ads, chat box and analytics expert Amanda Robinson, a.k.a. The Digital Gal. This episode was originally broadcast as a livestream on October 16, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

The Power of the Only
14 Stephanie Liu - The Power of Live Streaming and The Future of Virtual Events and Connection

The Power of the Only

Play Episode Listen Later May 12, 2020 45:54


“If you show up professional and polished, let me tell you, every single word that you say people are going to hang onto.” - Stephanie Liu What can you do to be prepared for the future of virtual and live streaming? Few people can answer this question better than my guest on this episode, Stephanie Liu. Stephanie is a live video strategist and digital marketing thought leader with 15 years of ad agency experience. She helps brands and entrepreneurs go from unknown to unforgettable. From coaching Master Chef Claudia Sandoval on her first live steam which led to 178K book downloads to prepping astronaut Jessica Meir and her team for a live interview in outer space, Stephanie has helped thousands of clients and students ignite their ideas and share their voices through live streaming.  She is the host of Lights, Camera, Live, and the co-author of the forthcoming book, The Ultimate Guide to Social Media, due out on bookshelves in August 2020 by Entrepreneur Press. "The more that you practice, the better it gets.” - Stephanie Liu Stephanie and I discuss the latest trends and the future of virtual and live-streaming and what you can do now to be prepared and stand out. We share tips, creative tools, and gear recommendations you can use to show up like a pro and showcase you and your brand. We also talk about the future of Facebook Messenger rooms. She also shares why embracing your story and showing up polished and professional matters for your brand, your business, and future generations. As a certified Neurolinguistic Programming trainer, we also talk about how to overcome your fears and rewire your mind for success. "I love the behind the scenes. Show us how you're creating your content." - Stephanie Liu Show Notes: The best technology to use for virtual and live streaming What you can do to up your game with virtual tools Tips to live streaming Who to get feedback from Does what you're doing reflect your brand? What the future of virtual might look like What Facebook messenger rooms could look like How to show up best on camera The best ways to break through fear "It really is powerful if you step up your audio and your visual, especially if you're on a panel." - Stephanie Liu 3 Pieces of Advice or Action Steps: Embrace your story People are paying attention to you and want to know what you have to say There is nothing to be afraid of with the camera "Think about how you want to present yourself." - Stephanie Liu Brand and Resource Mentions: Leap Into Live Streaming Bootcamp EcammLive (for MAC only) ViMix for PC In-ear monitor headphones Brian Fanzo MasterChef Claudia Sandoval Jessica Meir Connect with Stephanie Liu Facebook | Instagram | Twitter | Lights, Camera, Live Thanks for being a part of this bold and powerful conversation on The Power of The Only! Whether you feel like the only one in your company, industry or community or the only woman in the room, we're here to support you in stepping up, speaking up through power, presence and representation and to make an impact in your personal and professional life. Want even more insider tips, resources and training to help you own your voice and power and step into your leadership.  Join me in my free, invite only  YOU, Amplified!™ community ! Learn more about this episode of The Power of The Only with Angela Chee at angelachee.com/14

Recordings
How to Monetize Facebook Live & VidCon Takeaways with Stephanie Liu

Recordings

Play Episode Listen Later Jul 22, 2019 22:39


On Brand On Broadcasting Episode 17 (Ep17) hosted by Ross Brand of Livestream Universe, live video strategist Stephanie Liu talks about her experiences as a speaker at VidCon 2019 and takeaways from the conference. She shares her process for monetizing Facebook Live through affiliate marketing and discusses her plans for LinkedIn Live. Stephanie served on the live video panel at VidCon along with June 2019 Brand On Broadcasting guest Ai Addyson-Zhang. She recently spoke at Social Media Week Lima #SMWL2019 and Social Media Marketing World #SMMW19. About Stephanie Liu: Stephanie Liu is an energetic online marketing strategist, live video trainer and self-proclaimed 90s beat scholar. She has been implementing the psychology of human behavior in the advertising industry for more than a decade. She led paid search advertising for one of the largest search agencies in the United States, served as the Director of Social Strategy for San Diego's leading ad agency and has created powerful campaigns for small businesses to giant, multi-million dollar corporations. Her work has been recognized and awarded by Online Marketing Media And Advertising (OMMA) and PR Daily. As the host of Lights, Camera, Live® (live show on Facebook) she shines a spotlight on the best and brightest marketers in the industry. Her course Lights, Camera, Live is the only online interactive course that teaches you how to turn your ideas, skills and experience into a captivating live stream. ▶️ Stephanie's Facebook Page: http://facebook.com/HeyStephanieLiu (http://Facebook.com/HeyStephanieLiu) ▶️ Stephanie's Lights, Camera, Live® website: http://lightscameralive.com/ (http://LightsCameraLive.com) ▶️ Stephanie's digital marketing website: http://heystephanie.com/ (http://HeyStephanie.com) ▶️ Stephanie's Beginner Course on OBS Studio for Facebook Live: https://heystephanie.teachable.com/p/unlock-obs1?affcode=123121_uyxxylkd (https://heystephanie.teachable.com/p/unlock-obs1?affcode=123121_uyxxylkd) ▶️ Stephanie's Advanced Course on OBS Studio for Facebook Live: https://heystephanie.teachable.com/p/unlock-obs?affcode=123121_uyxxylkd (https://heystephanie.teachable.com/p/unlock-obs?affcode=123121_uyxxylkd) Gear recommendations for livestreaming and podcasting: http://livestreamuniverse.com/Resources (http://LivestreamUniverse.com/Resources)

The Digital Slice
Episode 26 - Lights, Camera, Let's Talk Facebook Live!

The Digital Slice

Play Episode Listen Later Oct 23, 2018 60:45


Visit friedmansocialmedia.com for complete show notes of every podcast episode.  Stephanie Liu is an online marketing strategist and live video guru. PR Daily and OMMA have recognized her work and have given her awards. Stephanie hosts a live show on Facebook called “Lights, Camera, Live” and features the best marketers in the industry. She also offers a course by the same name. And, today she's on The Digital Slice Podcast!

Recordings
Best of BeLive: Insights for Your Facebook Live Videos with Stephanie Liu

Recordings

Play Episode Listen Later Jul 18, 2018 58:42


DID anyone really watch my livestream? HOW did they feel about it? WHERE can I improve so I can get more eyeballs and engagement? These are fantastic questions... but how do you answer them? With the most useful part of Facebook Live: INSIGHTS (that's the part where you can see the grade for your video!) Get a reminder for the show: type INSIGHTS below! On the next Best of BeLive with Ross & Rachel, we're talking about how your BeLive videos are measuring up, and we'll welcome special guest Stephanie Liu to drill down on the data for your livestreams! Don't miss this week's show, right here on the BeLive Page, at 5pm PT / 8pm ET!uest: Stephanie Liu Hosts: Ross Brand and Rachel Moore Sponsor: BeLive TV Originally broadcast on the BeLive TV Facebook Page (854 views)