POPULARITY
Our guest today is Thomas Peters Founder & CEO of RumbleUp, one of the leading peer to peer text messaging platforms on the Right. He's a serial entrepreneur having founded uCampaign and Switchboard as well. In today's conversation we dig into the growth of P2P and how Thomas was a part of that, we learn his tips for scaling political businesses, and what the outlook is for regulation of campaign texting. The Business of Politics Show, hosted by Eric Wilson, is a production of Startup Caucus, an investment fund and incubator for Republican campaign technology.Visit StartupCaucus.com to learn more.
Thomas Peters, Founder and CEO, rumbleup and uCampaign reports on the use of peer-to-peer texting in 2020 campaigns and the additional value of humans texting out relevant information and engaging in 2 way conversations with constituents in the age of the coronavirus pandemic. With new limitations on the ability of volunteers to walk the neighborhood and conduct phone bank sessions, texting to mobile devices is the new handshake and an effective way to alert people about live events and opportunities to learn more about candidates and causes. @rumble_up rumbleup.com
I have 10 years experience in political and online organizing, social media advocacy and causing the right kind of trouble. In 2014 I founded uCampaign, a platform that makes it easy for our clients to build powerful apps which engage their supporters and create a trove of valuable data for their wider digital and engagement efforts. uCampaign has powered the official smartphone app of over 50 organizations including the Republican National Committee, the UK Conservative Party, the National Rifle Association, Ted Cruz for President, Rand Paul for Senate and Donald J. Trump for President. In 2017 we expanded our global footprint to 12 countries and launched RumbleUp, the most advanced peer-to-peer (P2P) texting platform that makes it easy for clients to have 1-on-1 conversations at scale. RumbleUp has been adopted by over 150 clients in the past year who have sent tens of millions of text messages for get out the vote, fundraising, voter ID and persuasion, local and federal advocacy, driving event attendance and a dozen other use cases, including non-political use cases. For 7 years I authored one of the most popular Catholic blogs in the world, AmericanPapist.
Thomas Peters, Founder and CEO, RumbleUp and uCampaign provides an update on the use of peer-to-peer texting by political campaigns and advocacy groups. He emphasizes the need to work with vendors who are following legal and regulatory requirements to insure that recipients can opt-out and text messages get delivered and not stuck in a spam filter. Thomas also explains how voter records are being updated with mobile numbers which will lead to even more P2P opportunities for Federal, state and local candidates in 2020. @Rumble_Up RumbleUp.com uCampaign.co
Thomas Peters, Founder and CEO, uCampaign talks about their RumbleUp offering which is a peer-to-peer texting environment that proved very successful in 2018 campaigns for engaging voters and driving turnout. The solution was even used in parts of Florida hard hit by the hurricane to make sure people knew where to vote. This is a tool that candidates are embracing and enhances and informs other forms of outreach like email, phone banks, and direct mail. @ucampaignupdate RumbleUp.com
Thomas Peters, Founder and CEO, uCampaign talks about the rapid rise in the use of peer to peer texting to multiply the efforts of political and advocacy campaigns and the evolution of their texting tool RumbleUp. Enhancing outreach from campaigns with a way for volunteers to directly interact with voters brings a personalized approach to calls to action with a robust response rate. uCampaign.co
Here's the link to Thomas' Medium post on RumbleUp. And while you're surfing web, sign up for the SMandPPodcast Newsletter! Thomas Peters, CEO of uCampaign and RumbleUp, returns to the podcast to discuss his company's new peer-to-peer texting platform: RumbleUp! Thomas shares his insights into how P2P texting (SMS and MMS) can be used by political campaigns to increase GOTV initiatives, polling, and fundraising. We talk about the differences between P2P texting and email, as well as some of the recent success RumbleUp has had in promoting Republican candidates. This includes a recent local primary election in Alabama, as well as drumming up support for Donald Trump's Supreme Court nominee, Brett Kavanaugh.
Hey! Don't forget to sign up for the free Axios newsletter, and tag your best and worst examples of government social media posts with #SMandPwins and #SMandPfails on Twitter ;) Thomas Peters, founder and CEO of uCampaign, discusses how mobile apps can be powerful tools to drive engagement for political campaigns and advocacy groups. uCampaign has developed apps for Ted Cruz, Donald Trump, and the Brexit Leave campaign, and Thomas shares his insights into why smartphones are key channels for contemporary civic engagement. We discuss how the app integrates with Facebook, Twitter, and Google, what types of data are collected, and how gamification is used to encourage activism.