Podcasts about wet shave club

Rohan Gilkes a serial entrepreneur and founder of several companies. He has recently bought the subscription service business, ‘Wet shave club' through Reddit and through re-branding , re-designing and re-launching, has taken it from $300 per month in revenue to $62K per month in profit in less than a year. Rohan saw the benefits that the business already had and knew that the model works.

Rohan Gilkes blesses the podcast with insight on being an serial entrepreneur.  Rohan is the founder of Lawn Tribe, Back Pack, Wet Shave Club, Maids in Black, Launch27 and Innclusive.  He has helped hundreds of companies launch and grow through a series of transparent case studies on his companies. Along the way he has been featured in the Washington Post, Mixergy, The Startup Foundation, and other business media, and he is a member of the Young Entrepreneur Council. As an introspective podcast should, I ask him questions about how growing up in Barbados has impacted his drive as an entrepreneur and impacted his hiring and team building approach.    Introduction/ BIO 1:45 How does it feel to be a serial entrepreneur? 2:30 Rohan talks about being from Bush Hall, Barbados which is known for guns and violence. How did he stay focused, rise and prosper? 4:40 People in Barbados are looking for opportunity 5:37 Working for a woman selling freshly cut lettuce and making 25 cents to her dollar.  What separates children that makes some be more drawn to hustling than others? 8:15 What other things about your culture impact how you do business?  9:15 How Rohan's culture builds businesses in a more community way? 11:21 What are things that people from the Caribbean can beware of in the business industry? 14:40 How did getting laid off impact your motivation to work for yourself? How that impacted your citizenship/ work visa? 17:50 What sparked the production of Innclusive? 20:10  How are companies falling short of their execution of their branding advertisement in 2017? 23:00 How do you increase diversity when building your team? 28:27 I ask Rohan random and yet thought provoking questions to give listeners a more personable side to him.     If you would like to connect with Rohan email him at;         Facebook/Twitter- Rohan Gilkes       

Small Business Trends Publisher Anita Campbell led a great conversation on the benefits and challenges of running a subscription based business, from both a B2C and B2B perspective. Rohan Gilkes, owner of Wet Shave Club, and Sangram Vajre, cofounder and CMO of account-based marketing platform Terminus, share their experiences in growing subscription businesses. And together they cover a lot ground and provide some great insights that can help those considering this business model understand the what to do, and what to avoid.

Hi everyone, today we're talking to Rohan Gilkes, co-founder of the Wet Shave Club, a company purchased after a conversation on Reddit and that went from doing $400 in revenue per month to doing $350,000 in the first year. Rohan's got some great insight on using social media to drive traffic back to your site (particularly if you've got a consumer product) and how subscription box companies are (for him) some of the best e-commerce businesses out there. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

In today's episode we have Rohan from Wet Shave Club come onto the Subscription Empire Builders podcast as our first special guest!

In today's episode we have Rohan from Wet Shave Club come onto the Subscription Empire Builders podcast as our first special guest!

In this week's of the Extra Paycheck Podcast I am joined by Rohan Gilkes. Rohan is a serial entrepreneur and the man behind Maids In Black, Wet Shave Club, GrooveJar and many others. However today we'll be talking about his newest and probably biggest venture so far, Innclusive.com

Rohan Gilkes runs WetShaveClub.com which is about bringing back the manly ritual of traditional shaving. It is an online only business with a strong subscription side. They have a tribe of 20,000 and a turnover in year one of $350,000. I'm really looking forward to finding out more about Rohan and WebShaveClub.com's email sign methods and use of social media. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Kevin Periera - Entrepreneur Kevin Periera has always been an entrepreneur. He is a college drop out who has always wanted to have his own business. He is the co-founder of the Wet Shave Club and startup incubator called Groove Living in Tampa, Florida. Kevin remembered that he went fishing with a friend one day and his freind was the CEO of a $10 million company. What resonated with Kevin was that his friend made a comment that forever changed Kevin's outlook on life. His friend said that he could leave his work in the middle of the day and no one would notice. Kevin hasn't looked back since. Kevin and I started discussing the Wet Shave Club, which is a subscription box company that sends out shaving products each month. Since it's subscription based, he likes the fact that he gets to know what he will be making each month once he knows what his retention rates are, but the hard part is managing the inventory. We tries not to carry too much inventory and because it's subscription based it is a constant challenge to understand how much inventory to keep. Here's a video interview of Kevin Periera from my friend Kevin Jordan: Kevin and his partner purchased the company a little over a year ago. They met a gentleman that has a company that had about 50 subscribers. While the site and branding wasn't right, Kevin knew there was potential there. In the first six months of the previous owner brought in approximately $3000 in sales and Kevin did this in the first week after he purchased it. The more you share, the more things come back to you. - Kevin Periera The previous owner was charging $12.50 per month and using a combination of branding and perception of value, Kevin was able to increase the monthly subscription cost to $29 per month. They included more things in the box, but the overall brand image helped to justify the price increase. How to Use 99Designs to Get the Best Design They knew what they wanted the brand to be, but they couldn't do the graphic design themselves, so they decided to create a contest on 99designs. If you are unfamiliar with 99designs, people will submit real designs and you get to choose which designer you want to award. There's a couple ways to make sure you have a successful contest. Never choose the cheapest design because you won't have good designers going after that price level. Kevin chose a designer that was priced in the middle. He focused on one page, the home page. Then they will use the designer that was awarded the contest to complete the website so the design remains consistent. One of the best ways to get more designers to participate in the contest is to not award the designs 5 out of 5 stars. Other designers will start seeing these stars and therefore they won't participate because they think the contest is almost over. By awarding 3 or 4 stars, more designers will come in as they still think there is going to be a better opportunity of getting the job. Share on Twitter When Kevin starts a project, he will use the developer he awarded the design to so that the designer completes the project to maintain continuity in the website. What is Groove Living Groove living is a is a closed Facebook group that anyone can join. Kevin is sharing all his strategies that he's learned in his start up incubator. He's not holding anything back. His goal is to develop a communtiy where everyone is sharing what they have learned in their entrepreneurial experiences. Kevin talks about starting with real companies, not affiliate marketing, where people are actually creating and getting products. With an online course in the works, Kevin really wanted to create a community to make entrepreneurism "actionable". He is promoting step-by-step instructions on how to start a business just like he's done. One of the biggest strategies Kevin believes in is that competition is really good. Many people are afraid of competition; however, if you aren't in a competitive field,

Kevin Pereira started off as a small business owner with InstaMaids, before selling up and joining the Wet Shave Club as co-founder and CMO. There, he has repositioned the business as an eCommerce store with thousands of members. You can find him over at his Groove Learning group on Facebook. Today on Digital Marketing Radio we discuss Instagram & Pinterest Marketing, with topics including: Why did you decide to focus on image-based social media networks as one of the main marketing channels for Wet Shave Club? Do you find both Instagram and Pinterest to be just as effective, or is there a better network for what you’re doing? How do you measure traffic to your site from Instagram when there aren't any direct links from images? So what’s your posting strategy? What types of images are more likely to engage your audience? How do you get people to engage with you? Do you participate in paid media spend on social media? What’s the future for Instagram and Pinterest? How do you identify prospective bloggers for your outreach campaigns? What other forms of digital marketing are working particularly well for you at the moment? What are the mistakes that you see other companies making with their online marketing activities? [Tweet ""Be persistent. You cannot measure the success of something instantly." @wetshaveclub"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Instagress [Instagram automation software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Intercom [Email and messaging management] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Be persistent. You cannot measure the success of something instantly. Especially when it comes to social media. It is over a long period of time. 6 months to a year. So being persistent is probably the biggest thing I would say that helped us.

Sometimes a person who has a good business idea isn’t able to translate it into a successful business. But that doesn’t mean it can’t be done. Rohan Gilkes was not the original founder of Wet Shave Club — a monthly box subscription service sending supplies to those men who prefer old-fashioned, traditional shaves. But he saw the potential in the idea, bought out the original owner, and turned his $4,000 investment into $350,000 in revenues in less than a year. Gilkes shares with us how he and his team of 4 was able to turn someone else’s good idea into a great business in such a short amount of time.