It All Works

2 years, 30 episodes, 270 pages of writing. The It All Works Podcast has come to its series finale. I'm going to share some inside stories and some lessons from my first endeavour as a podcaster. It was just the beginning for me. There's a new show in production.If you want to get the updates on the new show you can sign up for notifications at itallworks.com. You'll get the launch date and an email the day of the first episode.

In this episode I share a clear definition of what valuable content is and why it is so important during this time. Because, you know getting organic traffic or growth on the platforms isn't exactly getting easier. We need to create content that has real value for your consumer and for your business. I'll give you 3 different types of content , 2 of which you should try to create. And finally, I'll share what makes a piece of content so valuable it will contribute to the growth of your business over and over.

When entrepreneurs try to launch a new product or service, how different can it be from all that goes into launching an actual rocket into space. Physically it's very different, but in theory, not so much. The launch sequence to anything you want to sell is a very serious endeavour and there are things you must do to make sure it's a success. In this episode I'll share some great points about what you should do to help you with your next product launch, so you can get that thing in orbit and enjoy hitting those sales targets you set.

While we are enjoying the summer and taking some well deserved time off, we can't ignore the fast approaching opportunities that come in September. In this episode I'll discuss how to move in the right direction and be show time ready when business gets back to full speed after labour day. You've been warned, September is coming!

One of the biggest problems entrepreneurs face is connecting with their niche. The group of people that have your ideal customers and clients within it. This problem is so big, yet it hides in their blind spot. Undetected, they keep trying all the different marketing tactics, and spending a ton on ads and other projects. This has to stop. In this episode I share a very blunt to the point description of the problem and what causes it. This is the niche work that needs to be done so you don't continue to struggle finding your next customer and next sale. It makes your marketing much more effective.

Today we discuss the real ROI of strategy in the interview I had with Alex Brueckmann, a 15 year strategy veteran who has worked with some of the biggest brands in the world. The best part is, getting real strategic help that can have a profound effect on small businesses and solo entrepreneurs is now becoming accessible, thanks to Alex. In this episode you'll discover why.

You, your business, products or services all have a message. The real question is, what is it? When you try to market any of these things, what does your message do to help your business grow? Hopefully it tells people exactly what it is about, with no confusion. This is one of the most challenging things entrepreneurs have to do with their marketing, get the message across crystal clear and start growing their ideal audience and their brand.

In episode 24, season 1 finale I discuss how something comes into existence, and moves from being obscure to mainstream. That it some how won a large number of people over and now it is commonly accepted or desired. What has to happen to get a product or service to succeed when nobody wants it? And why do so many products, and some of them great, never make it? The main reason, the simple reason is, no one has seen it yet! Enjoy!

Online summits are still one of the best ways to grow your following, email list and network. There have been a number of people who laughed their business or boosted their sales form creating an event like this. But, there have been many that tried and failed because they didn't do them properly. It's doesn't mean summits don't work. They do, really well. You just can't cut corners. Doing this right can make a huge impact on your business. In this episode I discuss 7 key areas people should focus on for that success. But doing them you will optimize a summit and create the results you were looking for.

One of the best tools you can use to grow your online business might be at the bottom of your tool box or you've forgotten about it. Google Analytics is one of the tools that most entrepreneurs once focused on, now they have neglected to keep up with all it can do to help you make better marketing decisions when it comes to your website. It still works, extremely well. Find out why.

There's a better chance of success if people would learn to stay in their lane and go faster. Too many times people have made changes, pivoted or quit before their online business had the chance to succeed. Listen to this weeks episode and discover how staying in your lane may just be the easiest thing you can do to help your business.

It's one thing to have an audience but it's even better to own one. You might be spending a lot of time lightly entertaining a few folks, but the entrepreneurs that are succeeding the most, own their audiences, their attention, admiration and even their email addresses. This weeks episode sheds a lot of light on how that happens.

Becoming a destination isn't a new strategy, it's been done on a large scale and it works. So well, it has convinced entrepreneurs not to invest in having a destination of their own. And that's the problem. In this episode I share how it worked and why you should start creating a destination of your own.

Marketing strategies don't vanish, they evolve and are re-engineered for the present time. Unfortunately entrepreneurs are quick to grasp for the new shiny thing and completely discard the old. This is why some of the updated tried and true online marketing strategies and tactics are not only working, they are working well. Proving again when done properly and under the right conditions, It All Works!

When we look around and see all the people who have succeeded or failed online, there is one huge difference between them. It's the stream of content they provided. The success came from making sure their followers got some thing they valued so much, the followed and regularly consumed their content. This week I talk about "what's in it for them", for your audience and followers. And what you could do to increase the engagement your efforts deserve.

Do you know where your spot is in the online business world? The spot is where your ideal clients and customers will find you. If you feel like you're not getting the traffic you need or the connections you want. You might just be in the wrong spot. On this episode I share what the spot is and how you might be able to find it.

I'm going to share a point of view about the faking, cheating and distorting that is going on, while people try to grow an audience and following. It's not a pretty subject, but what every your thoughts are, keep an open mind. Everyone is trying to achieve something, one way or another.

Have you ever made your mind up about a purchase before they gave you the sales pitch? Sure you have, so have I. When I did, in that moment, I was sure the purchase was what I wanted and needed. Being able to accomplish this might be a little different, but it's more fun than trying to close sales with a pitch and a lot of extra effort. In this episode I share what contributes to the sales that close before you pitch.

Organic traffic isn't what it use to be. We now have a choice to make, pay for the traffic we use to get for free or find a way to get organic traffic in the online ecosystem as it is today. There are traditional ways that work, and a few new ways that can help. What it's going to come down to are methods that set us apart from the rest and get the system to want to help us.

In this episode I talk about the new app on the block, Clubhouse. From the very interesting and exclusive launch to the neat ways this audio broadcast app is a rethink of talk radio. I'll discuss the early adopters and what's happening as this app starts to grow. With or without you there are some great opportunities, to once again get into a new space early and grow your audience.

In this episode I share some insight on pricing for online coaches and consultants. There's been an ongoing debate about how much people should charge for their time, programs and courses. The one mistake you don't want to make is pricing yourself out of business. I think there might be some things that can help us get to a number that is good for everyone.

This week's topic is self inflicted marketing pain. it's the worst type. Because we do it to ourselves. And for all the books we have read, courses taken and experts we've listened to, we still find ourselves doing some obvious things that hinder our business. Maybe this time you'll hear something that will change those nasty habits now and in the future.

Making a Facebook Group work for you is no easy task, that is if you want to do it right. Again, people often are in awe of the size of the group, rather than the purpose, value or effectiveness. But, they really work if you do them properly and under the right conditions. This weeks podcast talks about many things people might not have considered and hopefully it will help you with your group!

This week's topic is surveys. There's so much information you can gain from asking people questions. But you're only going to get what you need from it if you take a little time to plan and understand all the things you need to do it right. It's more than just some questions. There's a way of doing surveys that inspires people to participate and get you the data you were looking for. So I have just one question for you.. are you in?

This time last year, we could not have imagined 2020 to be what it was. Through the entire year we were always on shifting ground, and it was constant. Entrepreneurs had to make some pretty bold decisions just to adapt and survive. And those decisions became lessons. And the lessons have become culture. And we are taking them into 2021 with a business landscape that has changed.Even though business online in 2021 will be a continuation of the trajectory of 2020. The very nature of being able to do business online afforded survival and success. And the smart players aren't going to throw out their investments when the dust settles. I'm going to share what it means when your environment gets a sharp influx of competitors and the bar get raised.

This week I'm talking about Niche. I'll bring some clarity as to what it is, how it can help you and if you're struggling it might be the problem, and it's in your blind spot. People generally don't see the importance of being accurate and going deeper into the process of defining their niche. This has caused problems for their business right from the start. So let's get this right!

This week I'm talking about guest speakers and hosts and the arrangement they enter into with each other, and why it needs some attention. What did the extraordinary speaker do to set themselves apart from the rest, and what can we do to get some of that success.

I'm going to be talking about a particular part of branding. It really doesn't matter what business you're in. Your brand counts. It's part of your reputation and it is another piece of the foundation that supports your marketing efforts. That's why i'll use December as the shining example because of how people feel about and how they interact during it, what learned and applied, and then take it a bit further.

I'm going to be talking about Lead Magnets, because can really work for your business if they are done well. Getting leads or contact information gives your business a second chance to have a conversation, share a little bit of that thing you do and get discovered. A Lead magnet can get you those leads. They are still very effective, but there's more to it now. More than just the mechanics, we need to consider what makes a great lead magnet these days.

In this 2nd Episode, I talk about the eternal impact of having an email list as a foundational part of your business. Like it or not email is everywhere, in the background keeping you in the loop. It's certainly not out of date and if you deny the importance of having one, then you will be serving at the will of other entities that do have email lists.I'll discuss what you can do with an email, not just the basics. I'll share some things you may not have considered so far. Then I'll tell you about the information an email list can provide and what you can do with it. And finish off with how to optimize your email list experience. If you have a email list or just thinking about starting one, listen to this episode.

This premiere episode is dedicated to to Joseph and Olive, my grandparents. The podcast was launched November 12th, on what was their anniversary. I'll be sharing a piece of advice my grandfather shared with me, that has helped me through the years. And now it can help others that are trying to grow their businesses online.I'll discuss what happened to the novice, amateur and experienced entrepreneurs that made them lose their will to create. That, not all pieces of content are equal to each other, because other factors throw the results off. And it's time to deal with the reality of how your social media audiences can help or hinder the outcome of your marketing. Large or small, only part of it is a level playing field, and there are opportunities to succeed.

Announcing the It All Works podcast. Launching November 12th, 2020

Announcing the It All Works podcast. introducing a new way of understanding of how online marketing strategies and tactics work today.