Podcasts about organic traffic

Send us Fan MailOrganic traffic isn't what it used to be, and most brands are feeling it. In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down why organic reach is declining across platforms and what that means for modern marketing. They explain the shift from chronological feeds to fully algorithmic, AI-driven content, why paid media is becoming the foundation of growth, and how brands need to rethink their entire strategy. Most importantly, they reveal the real metric that matters now: shareability. If your content isn't getting shared, it's getting ignored, and this episode shows you how to fix that.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you're telling your brand story this year!

Vanguard manages over $10 trillion in assets, but their dominance in search and AI visibility isn't just because of their size. Most big brands their size are leaving millions of visits on the table. Vanguard isn't.This video breaks down the Vanguard digital marketing strategy behind 6.2 million monthly organic visitors, an AI visibility score of 85/100, and 74,500 AI mentions, and the lessons any marketer can steal from it.Here's what I cover:Why Vanguard built their entire website around customer goals, not products, and why that single shift is the foundation of everything else they're doingThe topic cluster content strategy generating 6.2 million US organic visits a month, and how they've structured it to cover every stage of the buyer journeyHow their educational articles are structured to get cited in AI Overviews, ChatGPT, and Gemini, including the exact formatting choices that make AI tools want to pull from their contentWhy their retirement income calculator has attracted 462 linking domains and 74,000 monthly visits to a single page and how to replicate this for your industryThe internal linking and CTA strategy that turns content readers into customers (and why most brands get this badly wrong)The 7 lessons any marketer at any size business can apply immediately to build this kind of search and AI visibilityVanguard isn't winning because they're Vanguard. They're winning because they're doing the work. Here's exactly what that looks like.Book a consultation call for a live review of your website and marketing

One blog or a few social posts rarely build real online visibility for small businesses anymore. Here is why multichannel content marketing has become essential for sustainable organic traffic and long-term growth. To learn more, visit https://www.eightavision.com/ Northern Media Services City: Oswego Address: 274 Cemetery Rd Website: https://www.northernmediaservices.com/

Ask Me Your SEO Questions!In this Beginner's SEO episode, I walk through a real SEO case study where website traffic dropped by 77%… but the business continued to grow. How is that possible? We talk about why traffic alone is often a vanity metric, how AI Overviews and changing search behaviour are reshaping SEO, and why conversions, intent, and the right kind of visibility matter far more than raw traffic numbers. If you've ever panicked about a drop in traffic, this episode will change the way you look at SEO performance. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here!Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide!And if you're not already, follow me over on Instagram for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccess

Google hat angekündigt, irgendwann die KI-Antworten als Standard-Suche einzuführen: https://www.techspot.com/news/109388-google-hints-may-soon-make-ai-mode-default.html. Agentic Web – Google hat bereits angekündigt, dass 2027 möglicherweise Agenten für die Menschen suchen werden: https://www.seo-suedwest.de/10743-sundar-pichais-vision-der-suche-2027-wird-ein-wendepunkt.html Wird das alles wirklich so eintreten? Was passiert mit dem Organic Traffic und möglichen Leads, die vorher über die 10 blauen Links kamen? Weitere Quellen: https://sparktoro.com/blog/who-sends-traffic-on-the-web-and-how-much-new-research-from-datos-sparktoro/ https://sparktoro.com/blog/who-sends-traffic-on-the-web-and-how-much-new-research-from-datos-sparktoro/ https://searchengineland.com/google-ads-inside-ai-mode-tests-expand-464979 https://www.sistrix.de/news/chatgpt-vs-google-wie-gross-ist-der-herausforderer-wirklich/

Favour Obasi-ike, MBA, MS leads a deep dive into why website organic traffic drops and how to fix it. Joined by experts like Brandon, RockI, and Celese, the discussion highlights the ~24-month lifecycle of SEO content and the dangers of "content decay". The panel explores the value of building trust via high-quality backlinks, local SEO for businesses, and whether paid Meta/Google ads ultimately help or hurt organic reach. Favour emphasizes that organic traffic is a long-term investment, comparing un-updated web pages to un-renovated houses losing their value.Who is this for?This content is ideal for digital marketers, SEO specialists, small business owners, real estate investors, and tech founders looking to build sustainable organic growth, diagnose web traffic drops, and navigate the relationship between paid advertising and organic reach.Key MomentsThe 24-Month Cycle: Favour explains that traffic drops often stem from "content decay," where posts lose freshness after 24 months without updates.Backlinks as a "Backbone": Brandon and Favour discuss how domain authority relies on high-quality backlinks from news outlets, directories, and niche communities.The Ad Rebound Effect: Rocky and Celese debate whether running Meta ads subsequently throttles organic reach due to algorithmic capitalism.Live SEO Audit: Favour does a live teardown of Cindy's real estate sites, highlighting the technical differences between WordPress and Squarespace and the importance of Google's local search updates.Sequential Timestamps[Part 1] - Introduction: Favour introduces the organic traffic cycle and the "seed planting" analogy for long-term SEO.[Part 2] - The Changing SEO Landscape: Brandon discusses how YouTube is rivaling Google and why backlinks remain the ultimate ranking factor.[Part 3] - Ads vs. Organic Debate: Rocky asks if paid ads hurt organic traction; Celeste shares a story about corporate retargeting and internet privacy.[Part 4] - Technical Foundations: Favour audits a guest's website, explaining the importance of proper CMS setups, Bing Places, and local SEO.[Part 5] - Fixing Content Decay: Favour defines content decay and provides actionable competitor research strategies before closing the room.FAQsWhy did my organic traffic suddenly drop? It is likely due to "content decay." If a post hasn't been updated in 24+ months, search engines view it as outdated. You must refresh and modify your content to maintain a positive traffic trajectory.Do paid ads improve organic traffic? Indirectly, yes. While you shouldn't rely solely on ads, paid campaigns generate traffic that signals relevance and trust to Google, which can bolster your organic presence later.What is the best way to start building backlinks? Begin by adding your business to local and niche directories (like Bright Local or Yelp). Also, engage organically in relevant communities (like Reddit or LinkedIn) to naturally generate citations.Action Steps from Favour Obasi-ikeRenovate Your Decaying Content: Look at your oldest high-performing pages. Update them to ensure the "last modified" date stays fresh, steering your website forward like the front wheels of a car.Use Google Search Console: Monitor your pages to ensure you have a diagonal upward trajectory of impressions month over month.Perform a 5-Minute Competitor Audit: Go to Google and type site:competitordomain.com. Review their top three ranking pages to see if they are utilizing FAQs, videos, or glossaries that your site is missing, then implement those features.Diversify Your Ecosystem: Don't just rely on Google. Build organic citations on Reddit, LinkedIn Newsletters, Bing Places, and Threads.Ready to Rank? Book Your SEO & Web Dev Services Today

What if you're not making bad marketing decisions… you're just looking at the wrong numbers? In this episode, I walk you through a real-life scenario where I sat down to prove a point about ads vs organic content—and halfway through, the numbers made me question everything. If you've ever wondered whether your ads strategy is actually working or if organic leads are really worth the time, this is going to give you a much clearer picture. We're digging into: The difference between short-term wins and long-term ROI How Google Ads can look amazing… until you zoom out Why cost per lead over time matters more than cost per click The real role of organic lead generation in a sustainable business When ads strategy does make sense (and when it doesn't) If you want your marketing decisions to actually math, this one's for you.

Zero-click searches now dominate Google results, leaving small businesses scrambling for visibility. This episode breaks down the Create, Repurpose, Distribute framework and why omnichannel content distribution is the new baseline for organic growth in 2026. To learn more, visit https://redwoodbasin.clientcabin.com/ Redwood Basin Digital Media LLC City: San Jose Address: 6933 Rodling Dr Website: https://redwoodbasin.clientcabin.com

AI-powered search engines are reshaping how law firms attract clients. With zero-click rates soaring and organic traffic plummeting, can your firm still be visible? Discover the strategies behind Generative Engine Optimisation and Answer Engine Optimisation. Omni Marketing City: Swansea Address: 103-104 Walter Road Website: https://omnimarketing.agency

Small business owners face a critical choice: invest in paid ads or build organic traffic. With AI reshaping content creation and most buyers researching before purchasing, which strategy delivers sustainable growth?To find out more, visit https://ampifire.com/ AmpiFire City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://ampifire.com/

Discover why organic traffic suddenly disappears and how businesses can recover. This episode explores Google algorithm updates, technical pitfalls, shifting user behavior, and the power of useful content to restore rankings amid AI's search disruption. Learn more at https://proshop.clientcabin.com Digital Marketing Pro Shop LLC City: Baltimore Address: 5435 Bristol Green Way Website: https://www.digitalmarketingproshop.com/ Phone: +1 301 968 6099 Email: contact@digitalmarketingproshop.com

For small businesses, being able to generate organic traffic to one's business website is simply gold. The primary way this is achieved, of course, is through search traffic, but like everything else in business today. AI is changing the playing field significantly, and now 26% of companies received more than half their traffic from AI search in 2025, and 49% expect to reach that mark by late 2026, according to findings from a just-released study from Branch Metrics. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Business owners are simply forced to optimize for both traditional SEO and AI search, and this presents significant challenges to many of the businesses having to face this reality today. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

DeLand's real estate market is booming, but the agents winning aren't the most experienced—they're the most visible online. Discover how organic traffic, multi-channel content, and the psychology of repeated exposure are reshaping client acquisition for local agents. PowerCast Digital City: DeLand Address: 2612 Bennington Place Website: https://www.buildy.ai/?via=maryellen

https://criterion.clientcabin.com/app/infoLearn why traditional blogging no longer works for remodeling businesses and how AI-powered search, localized content clusters, and authentic video are reshaping the way contractors attract high-intent homeowners ready to hire. Criterion SEO City: Bowie Address: 12530 Fairwood Parkway, Ste. 102 #237 Website: https://criterion.clientcabin.com

Traditional SEO is failing realtors as AI Overviews and zero-click searches dominate. Discover how a content marketing-led approach builds authority, captures visibility across multiple platforms, and attracts high-quality leads without relying on paid ads.Learn more at https://dominateorganicsearch.com/ Dominate Organic Search City: Anthem Address: 41111 North Daisy Mountain Drive Website: https://dominateorganicsearch.com

https://maxdrivemarketing.com/search-box-optimization/Discover how Search Box Optimization helps local businesses appear in Google and Bing autocomplete suggestions, capturing customers before search results even load. Learn why SBO is faster and more affordable than traditional SEO in 2026. MaxDRIVE City: Georgetown Address: 8691 Cooks Mill Road Website: https://www.maxdrivemarketing.com/

Have you noticed how AI Search is changing organic traffic? Search looks different today, and many solo business owners are wondering if blogging and articles are still effective.In this podcast episode, I break down what AI summaries mean for bloggers, newsletter writers, and solopreneurs who rely on organic traffic.I'll explain why clarity, structure, and thoughtful writing still matter, and how AI evaluates content for summaries.There's a strong case to return to strong writing fundamentals rather than shortcuts or hacks. What You'll Discover in This EpisodeHow AI search summaries are changing user behaviorThe difference between content delivery and content discoveryWhat AI looks for when referencing content in summariesWhy structured, well-written content still mattersWhy strong writing fundamentals are becoming more importantSearch will continue to evolve. Tools will improve. Interfaces will shift. But thoughtful, well-crafted content will always matter. If you stay grounded in clarity, structure your thinking well, and write with real people in mind, you will not be left behind. Take a breath. Go deeper instead of faster. Serve your audience with care. The fundamentals are not disappearing; they are becoming more important.  Free ResourceWrite Better Content with the Support of a Trained AI Editing AssistantAI Editing Guide for Writers Who Value CraftCLICK HERE to grab my free resource.https://learn.marisashadrick.com/ai-editing Skip Hours of Prompt Trial & Error with ChatGPTWhether you're writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.Free Download!https://marisashadrick.com/prompts If you're ready to grow with effective marketing that actually feels manageable, here's your next move.Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business. Visit: https://marisashadrick.com/communityListen to the "Amplify Your Authority" Podcast! Click Here! Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts. Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review! How did you discover this podcast? What's your biggest takeaway from this episode? How has this podcast helped your current journey? Thanks so much for taking a few minutes to craft a review!

In this episode of Talk Commerce, Brent Peterson interviews Hristo Arakliev from Hyperzon, discussing the significance of Amazon in the e-commerce landscape, the integration of AI in marketing strategies, and common pitfalls that merchants encounter when navigating multiple sales channels. Hristo emphasizes the importance of visibility and marketing over product quality alone, the need for strategic traffic management, and the necessity of optimizing for both Amazon and emerging AI-driven search engines. As the holiday season approaches, he provides insights on preparing for increased sales and advertising strategies.TakeawaysAmazon is the largest marketplace in e-commerce.Visibility is crucial for brand trust and sales.Great marketing can make mediocre products succeed.AI can streamline tasks and enhance strategy.Merchants should focus on one channel at a time.Driving traffic to D2C can benefit Amazon sales.Amazon PPC is not the only solution; organic strategies matter.Optimizing for AI search engines is becoming essential.Preparing for holiday sales requires early product shipping.Brand popularity influences advertising strategies.Chapters00:00 Introduction to Hyperzone and Extreme Sports01:37 The Importance of Amazon for DTC Brands04:15 Leveraging AI in E-commerce06:53 Common Mistakes by Merchants on Amazon08:35 Advertising Strategies for Amazon10:30 Optimizing for Search Engines and LLMs12:48 Preparing for Holiday Sales on Amazon

Book a free strategy call if you want more roofing leads in 2026: https://info.roofingwebmasters.com/ or call (800) 353-5758In this episode, we break down the best roofing lead generation strategy for 2026, showing how strategic SEO helped increase organic traffic by 2,300% for roofing companies.You'll learn how organic search, authority signals, and modern SEO systems work together to generate consistent roofing leads — even when competitors are stuck chasing Google MapsIf you're new to my channel, my name is Nolen. I am the CEO of roofing seo webmasters and datapins, a home service marketing company that specializes in helping you build your roofing website to a lead machine. Don't forget to hit the like and follow @roofingwebmasters  

Are you convinced your SEO is outperforming paid ads and wondering why you're still spending six figures on Meta and Google? That assumption might be one of the worst mistakes holding your growth back. We see it all the time: brands looking at last-click data, celebrating “free” organic revenue, and completely missing what's actually driving demand.In today's episode, Tier 11's John Moran breaks down a real client example showing why channel-vs-channel thinking is broken. We unpack how Meta creative diversification fuels branded search, why organic conversions are often downstream of paid traffic, and how Google Search Console exposes real brand lift. We also dispel the impression share myth, explain why doubling spend rarely doubles results, and show how feeder strategies inside Meta Andromeda let you sell multiple products on command. You'll understand how to read organic data correctly, test hook rates without risking massive budgets, and use feeder campaigns to unlock scalable growth across product lines.In This Episode:- Should you spend more on SEO or paid ads?- Results from organic brand search - Breaking the impression share myth- The feeder strategy explained- Testing the feeder strategy on multiple products - How to test hook rates safely- Hook rates for videos versus statics Do you need help to scale your Meta ads in 2026?Partner with Tier 11's digital marketing experts: https://www.tiereleven.com/apply Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn - https://www.linkedin.com/in/johnmorangadsConnect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn -

Send us a textI had an awesome time joining this podcast to dive deep into how SEO really works behind the scenes — and how Google actually decides who shows up on page one

Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!Listen in and learn 5 of the most common SEO mistakes people make that keep them from ranking high and getting traffic from Google. If you're trying to do SEO on your site, this episode will help you. It's one of the most popular episodes of 2025, and there's a reason for that. It's full of SEO tips that you can use right away.  Support the showRegister now for the free SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

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Megan chats to Kat Duncan about sustainable organic traffic and why intentional content, email strategy and high volume output matter more than chasing trends. Kat is the CEO of Honeycomb Media, a women-owned and operated marketing agency that works primarily with food bloggers. Passionate about marketing and social media from a young age, Kat has spent the past five years helping bloggers grow their online presence. Under her leadership, Honeycomb Media has become especially strong at driving organic traffic for food bloggers. She lives on the coast of South Carolina with her husband and their two kids. Kat loves that her work revolves around food and is dedicated to giving bloggers the tools and support they need to succeed in such a competitive space. She breaks down the platforms that actually move the needle right now and why food bloggers should lean into email, Pinterest, social search and consistent publishing. She shares what is working for clients across Honeycomb Media, how to approach Newsbreak and MSN, and what it really takes to stay visible in a competitive landscape. If you want long term, steady traffic instead of algorithm anxiety, this is your roadmap. Key points discussed include: Email is your easiest win and a simple popup can grow your list fast. Roundups drive reliable traffic especially when you keep them clear and helpful. Pinterest is resurging and rewards high volume, real imagery and authentic recipes. Social media is now a search engine and people want real food from real creators. Newsbreak and MSN still matter and can be lucrative for high output creators. Google is rewarding connection so write for humans and skip the keyword stuffing. Interlinking builds authority and keeps readers exploring your site. You cannot do everything alone so output eventually requires support and strategy. If You Loved This Episode… You'll love Episode 720: Mastering Pinterest in 2025 – How to Refresh Your Strategy And Stop losing Traffic (Part 1) With Laura Rike Connect with Kat Duncan Website | Instagram

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Send us a textI had an awesome time joining the Affluencer Podcast to talk about one of the biggest questions everyone keeps asking me: Are Google's new AI updates killing small-business SEO… or opening the biggest opportunity we've ever seen?

12 AM Agency releases teaser information on the upcoming launch of its new Full Fledge SEO Service For Law Firms in Dallas service. Further information can be found at https://12amagency.com/. 12AM Agency City: Dallas Address: 1919 McKinney Ave Suite 100 Website: https://12amagency.com Phone: +1 855 603 5723 Email: PR@12AMAgency.com

Discover proven strategies for establishing brand authority through strategic content marketing. Learn how multi-format content, AI optimization, and consistent messaging can transform your organic traffic and establish lasting credibility with your target audience. Visit https://webgen.clientcabin.com/app/info for details. CBW-WebGen City: Saint Johns Address: 255 Rivertown Shops Drive 102-141 Website: https://web-gen.com/

Are you looking to increase your business's reach and impact? MACH10X Marketing's content marketing solution will help mold your brand into an industry thought leader. Visit https://mach10xmarketing.com for more. MACH10X City: Southlake Address: 2600 E Southlake Blvd #120, Southlake, TX 76092 Website: https://mach10xmarketing.com/

Pinterest isn't just for recipes and travel inspo. Here's how to use it for real business growth:What if your blog could keep bringing in traffic for years—without needing to perform on Instagram or churn out more content?That's exactly what Kate Ahl, founder of Simple Pin Media, helps business owners do with Pinterest. In this conversation, we break down how to actually use Pinterest as a traffic driver (not just a digital vision board), why it works so well for content you've already created, and the surprisingly simple way to start leveraging it today.If you've written blog posts, launched a podcast, or created freebies for your email list—this is how to make them work harder with less effort.In this episode, we cover:The biggest Pinterest myth most business owners still believeA surprising example of keyword research that might change your SEO strategyThe #1 goal Kate recommends for most service providers on PinterestHow to actually track success on the platform (without obsessing over views)Kate's answer to “How often should I pin?”The difference between Pinterest keywords vs. Google SEOA personal traffic comparison that might change how you use InstagramYour Next Step: If you're already creating pillar content—make it do more. This is exactly the kind of repurposing we help you build into a sustainable marketing rhythm. Start by grabbing my free messaging audit to make sure your content is set up to convert.Connect with our Guest:Visit Kate at simplepinmedia.com and subscribe to her Pinterest Made Simple newsletter.Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

Despite declining organic traffic, 70% of businesses achieve positive content marketing ROI. Learn why traditional approaches are failing, how AI is reshaping content strategy, and the specific tactics successful companies use to drive results in 2025's competitive environment.Visit https://criterion.clientcabin.com/app/info Criterion SEO City: Bowie Address: 12530 Fairwood Parkway, Ste. 102 #237 Website: https://criterion.clientcabin.com

Zeke Bronfman is the co-founder and CEO of The Absorption Company, a brand pioneering highly bioavailable supplements engineered for optimal nutrient absorption. With a background in health and wellness entrepreneurship—including a previous successful beverage exit—Zeke leads a team on a mission to address a major gap in supplement efficacy by focusing on real, measurable impact for consumers.In this episode of DTC Pod, Zeke details the journey of building The Absorption Company from inception to rapid retail success in outlets like Erewhon. He talks about the science behind absorption, launching with a powerful community-driven strategy, and the importance of brand-led product innovation. Zeke also offers practical advice on supply chain management, leveraging celebrity co-founders, and lessons learned about optimizing e-commerce for long-term growth.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. The founding story of The Absorption Company2. Why most supplements fail—and how absorption is the next frontier3. Creating a viral pre-launch private Instagram community4. Setting a brand apart with science-backed, lifestyle-driven design5. Early product development and MVP lessons6. Direct-to-consumer subscription as a growth engine7. Amazon, TikTok Shop, and the online channel mix8. The strategic approach to selective retail partnerships9. Managing the supply chain: co-packers, fulfillment, and scaling ops10. How to keep operations simple, resilient, and cost-effective11. Lessons in traffic acquisition: organic, paid, and influencer mix12. Celebrity founder advantages, limits, and effective deployment13. Funding, initial capital requirements, and brand investment14. Biggest founder learnings and operational takeaways15. What's ahead: innovation pipeline and future growthTimestamps00:00 Intro to Zeke Bronfman and The Absorption Company02:44 The absorption problem in supplements04:40 Why bioavailability is the future of wellness supplements06:11 Bringing the brand to life: Team, tech, and community-building07:47 The private Instagram launch strategy and viral pre-sale09:27 The power of exclusivity and early consumer engagement11:12 Product MVP and standout branding decisions13:26 Early sales strategy: DTC, Amazon, retail mix15:04 Why big-box retail isn't always the right move17:57 Scaling DTC: Subscription, platform choices, and LTV19:04 Driving traffic: Paid, organic, influencer, and celebrity co-founder impact20:38 TikTok Shop: Affiliate, Live, and what works (and doesn't)22:36 Capital, startup costs, and launching with impact25:32 Building a scalable supply chain and minimizing complexity27:25 Fulfillment operations and splitting inventory29:00 Entering boutique/strategic retail as a marketing lever30:52 Biggest learnings and missteps scaling Absorption Company33:13 Lessons using celebrity/influencer as a brand amplifier36:10 What's next: Upcoming innovations and business growth36:50 Where to follow Absorption CompanyShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokEzekiel Bronfman - Co-Founder and CEO of The Absorption CompanyBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Small business owners discover proven multichannel marketing strategies and content repurposing techniques to boost organic website traffic, plus expert insights on optimizing for AI Overviews in today's evolving search environment.For more, visit https://powercastorganictraffic.com/app/proposal PowerCast Digital City: DeLand Address: 2612 Bennington Place Website: https://powercastorganictraffic.com/app/proposal

"ChatGPT is not that sophisticated yet. So for marketers, what that means is there are real ways right now for arbitrage in this short period of time before ChatGPT gets good enough to say, no, we're only showing the proper result."Mac King from Domaine breaks down why merchants are seeing ChatGPT and Perplexity show up as referral sources in their analytics—and what to do about it. We talked about the terminology wars (GEO vs AEO vs AI search optimization), why AI engines favor content from Google's 10th page, and the Reddit strategies that actually work without getting banned.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSDomaine AI Commerce Suite: https://www.meetdomaine.com/insights/domaine-news/domaine-launches-ai-commerce-suiteMac King on LinkedIn: https://www.linkedin.com/in/mackenziepking/Mac King on Twitter: https://x.com/MacKing/Profound (tracking tool): https://www.tryprofound.com/Shopify Knowledge Base app: https://apps.shopify.com/shopify-knowledge-baseSEOFOMO newsletter: https://seofomo.co/Commerce GPT newsletter: https://www.yotpo.com/commerce-gpt/WORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

Traditional SEO is transforming as AI-powered search engines fundamentally change how content gets discovered. While 74% of consumers now embrace AI search tools, most businesses are still using outdated strategies that make them invisible to these new systems. Get more information at https://trycatalyst.ai/ Ethos Media & Marketing LLC City: Washington Address: DC - MD - VA - LA - FL Website: https://www.ethosm2.com

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Wondering why your website traffic is dropping? AI search visitors are 4.4x more valuable than traditional traffic and will dominate by 2028. AI often highlights content beyond page one, giving visibility to previously overlooked pages. For more, visit https://medfiremedia.com MedFire Media division of Logjam Solutions Limited City: Waterlooville Address: 101 Woodsedge Website: https://medfiremedia.com

Send us a textYou've got questions about Pinterest—and I've got answers. In this episode, I'm answering the 25 most common Pinterest marketing questions I get from clients, students, and DMs.If you're a service provider trying to turn Pinterest into a traffic-driving, lead-generating machine (without the stress), you'll love this one. We're covering everything from strategy and scheduling to SEO, analytics, and whether or not you even need a blog.Let's make Pinterest easy, doable, and—yes—fun.Shownotes: https://jenvazquez.com/25-pinterest-marketing-answers/You don't need to post daily, be on every platform, or chase the algorithm to stay visible.That hustle? Exhausting and unnecessary.What if one piece of content could fuel your visibility for weeks... even months?That's exactly what I'm teaching in my FREE Pinterest Visibility Masterclass.✨ Save your seat—it's free!

Vacuums are uncomfortable, but they're actually far less risky than the alternative. A No Whisper Ideas post on how to think about, approach, and create vacuums.Brought to you by Tacklebox.  

We're back. In the first episode of Season 2 of the FutureCraft Podcast, Ken Roden and Erin Mills dig into how AI is shifting the entire go-to-market motion. Not just content, but sales enablement, market strategy, and execution. They share how they're using tools like ChatGPT, Gamma, and structured research to build battle cards that actually move deals. They also break down what's working—and what's not—when it comes to driving adoption on lean teams. This episode covers practical ways AI can support speed and clarity without adding complexity. It closes with personal updates and an open call for listener ideas as the show evolves.   Unpacking the AI Toolbox Digital Focus Groups and AI-Assisted Research: Our hosts take us through an intricate process of leveraging AI-driven focus groups and deep research tools to gain valuable insights about customer behavior and preferences. The Power of Synthesis and Presentation Tools: With the help of platforms like Gamma, they illustrate how to transform comprehensive research into polished, actionable battle cards for sales teams, effectively bridging the gap from data gathering to strategic execution. 00:00 Introduction and Disclaimer 00:22 Welcome to Season Two 01:28 Hosts' Personal and Professional Updates 03:58 AI's Rapid Advancements 06:30 Deep Dive into AI Tools and Techniques 09:06 Building a Digital Focus Group 17:34 Leveraging Deep Research for Competitive Intelligence 25:31 Leveraging AI for Content Strategy 26:02 Impact of AI-Driven Traffic on User Engagement 27:20 Credibility and Organic Traffic in AI Models 28:21 Deep Research and Customization in AI 32:50 Creating Consumable Content with AI 34:16 Optimizing Competitive Analysis with AI Tools 40:00 Enhancing Presentation and Design with Gamma 47:49 Integrating AI Tools for Efficient Workflows 51:09 Season 2 Overview and Future Directions

Did your organic traffic dry up? Thinking Facebook Ads will save you? This episode explains why ads rarely fix a failing business — and what to do instead. Perfect for coaches and course creators who want consistent leads and sales. Subscribe for weekly ad strategy tips. Get the Lead Magnet Mastery course for just $17 at marketingwithatwang.com/leads.    

Is your business missing out on free, organic traffic from Pinterest? Many small business owners overlook Pinterest, thinking it's just another social platform or a place for DIY crafts and recipes. But today's guest opened my eyes to the massive potential Pinterest has as a search engine for driving qualified traffic to your site. Nadalie Bardo, known as "Your Pin Coach," has spent eight years mastering Pinterest marketing and has helped over 7,000 businesses boost their traffic and sales without spending a dime on ads. She's sharing practical, actionable strategies you can implement today—even if you're starting from scratch or reviving a dormant account. https://www.theagentsofchange.com/583 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into how AI can boost your organic traffic and improve your SEO strategy. Mike Simmons, CEO of Plug In Useful, shares insights on using AI tools to help Shopify store owners compete in the crowded SEO landscape, save time on optimization, and grow organic traffic without relying on paid ads. Discover how Plug In AI makes SEO accessible and affordable for e-commerce businesses of all sizes.Topics discussed in this episode:- Why is organic traffic still hard for Shopify brands to get.- How does Google's ad focus impact your SEO strategy.- What mindset do you need to win in SEO today.- Why is AI the key to faster, easier SEO.- How does Plug In AI optimize Shopify content automatically.- What's the best mix of AI and manual SEO control.- Why you must speak to both customers and Google bots.- How AI can optimize 20,000 SKUs in hours.- What results can you expect in the first 60 days.- Why now's the time to prioritize SEO for long-term growth.Links & Resources Website: https://pluginuseful.com/Shopify App Store: https://apps.shopify.com/plug-in-ai-seo-optimizerGet access to more free resources by visiting the show notes athttps://tinyurl.com/3uz99evmMORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Join us on this episode of the YouTube Creators Hub podcast where host Dusty Porter interviews Anthony Gallo, co-founder of ContentCreator.com. Anthony shares his journey from starting with zero audience in 2020 to building a thriving business with over 150,000 customers worldwide. Discover insights on overcoming imposter syndrome, the importance of niching down, and the strategies that helped Anthony's YouTube channel grow to 353,000 subscribers. Learn about the key tools and techniques for mobile filmmaking, monetization through digital products, and the value of focus in building a successful YouTube business. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!  Hire Dusty To Be Your YouTube Coach Subscribe to our weekly newsletter. Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! BEST TOOLS FOR CREATORS and ENTREPRENEURS: YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP Podcast Hosting (Libsyn): https://geni.us/TrpwY0 GeniusLink Link Shortener: https://geni.us/fHPAe Stock Assets For Creators (Envato): https://geni.us/rlEKkLB Ecommerce (Shopify): https://geni.us/m9ctWwe Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M My YouTube Film Gear:

The digital marketing world has gone through a lot of changes in the past decade, but search engine optimization (SEO) remains as relevant as ever.  Jesse Ringer is the founder of Method and Metric search engine marketing agency. For over 10 years, he has helped business owners and marketing teams build winning SEO strategies for their organizations that drive website traffic and generate revenue. Jesse's passion for progression, creativity backed by data, and the democratization of tech have led him to build an agency focused on connecting data and people in an ethical and forward-thinking way. He is a creative problem solver, marketer, and entrepreneur, known for building high-performing teams and delivering results.  The Best Type of Content to Create in 2025 As AI becomes more commonly used in content writing, Jesse encourages his clients not to underestimate the value of human connection. Any business can pump out 50 articles per month using AI, but all those articles will sound identical. What makes great content is your brand's unique voice, perspective, and ideas.  On a related note, don't create content just for the sake of ranking on Google. Write for lead generation, not just traffic. What type of content will actually drive revenue in your business? In most cases, this will mean going beyond how-to educational content.  What questions do your clients commonly ask you? Get clear on your target audience and their pain points, then create content that demonstrates your expertise in solving those problems. The Website Optimization Process  To optimize your website, start by auditing your current system: what technology and plug-ins are you using? How is the website content organized? What keywords are you targeting and which are you actually ranking for? Then decide what your priorities are moving forward. At this stage, Jesse usually builds out a list of recommendations for his clients: including updates to their keyword strategy, site architecture, website pages, blog content, as well as the technical implementation. The next step is a roadmap for implementation. Depending on the changes that need to be made, it could take up to six months. Most clients start to see results within the first few months, with exponential growth around the six-month mark. Enjoy this episode with Jesse Ringer… Soundbytes 14:13-14:40 “We could pump out 50 articles a month now, right? Okay, but they're gonna sound like all the other ones that are being pumped out right now. How do you continue to make this unique to your brand and resonate with your audience? If they're just producing content for the sake of ranking, great, but that's not like that's not going to be a driving force of their business.” 20:59-21:17 “Find the thing that you do really well. And how do you put that into a guide to help educate your potential customers? When smarter customers see how helpful you are and how good you are at what you do, they'll be more inclined to work with you down the road.” 27:10-27:36 “If you're running paid ads or social ads, SEO is a way to lower customer acquisition costs. SEO is always on. Organic search is always on. If you decide to stop working, it will continue to help bring traffic in for quite some time after you pull the plug on that. Whereas ads, you turn it off, you don't see any more traffic from those ads.”  Quotes “I always wanted to have my own business. I just had no idea how I was going to get there.” “Clicks are not going to make you more money.” “Clicks are part of it. But if those clicks don't convert, it's wasted.” “You could rank number one for 1000 keywords, but if nobody searches for them, what good does it do?” “SEO helps to inform the whole marketing strategy. It informs your website strategy and it serves a lot of other marketing channels.” “AI is pulling from all of the internet, so you are just going to get the average of all of the internet. And I really hope you don't think your business is average.” Links mentioned in this episode: From Our Guest Website: https://methodandmetric.com  Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jesseringer/  Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

Getting started with keyword research, finding the right keyword research tool, and tracking your keywords with Aleka Shunk from Cooking With Keywords.  ----- Welcome to episode 495 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to one of our favorite episodes with Aleka Shunk from Cooking With Keywords! How to Increase Your Organic Traffic with Keyword Research Since launching her course, Cooking With Keywords, Aleka has taught countless students about the ins and outs of keyword research, and in this week's podcast episode, she's sharing her best tips to develop a strong keyword research strategy. You'll learn what keywords and modifiers are, how to get started with keyword research, what tools you should use, and more. Whether you're just diving into keyword research for the first time or you're a seasoned pro, we know you'll have so many takeaways from this conversation. Enjoy! Three episode takeaways: How keyword research works: Aleka walks listeners through the keyword research process and explains what keywords and modifiers are, what the different phases of keyword research look like, how to get started with keyword research, and more. The keyword research tools Aleka recommends: There are so many different tools on the market for SEO and keyword research, it can feel impossible to choose. Aleka shares her go-to tools for keyword research and the pros/cons of various tools. Why it's important to analyze and track your keywords: The keyword research process doesn't end when you hit 'publish' — it's just beginning! Aleka explains why it is so important to continue analyzing, tracking, and optimizing your keywords in order to see the most benefits from keyword research. Resources: Cooking With Keywords Get 10% off any Cooking With Keywords course or coaching service (available for FBP members only) Aleka's Get-Together Keysearch Semrush Ahrefs Keywords Everywhere Keyword Surfer Substack Follow Aleka on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group This episode is sponsored by Clariti. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started at foodbloggerpro.com/work-with-us. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.