IT Market Buzz - Audio Only

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B2B tech marketing experts discuss connecting with buyers, buyer trends and effective content marketing

CopyPunch Tech Content


    • Sep 13, 2010 LATEST EPISODE
    • infrequent NEW EPISODES
    • 18m AVG DURATION
    • 14 EPISODES


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    Latest episodes from IT Market Buzz - Audio Only

    MB14 – The Truth about Why Your Buyers Don’t Buy – Sharon Drew Morgen

    Play Episode Listen Later Sep 13, 2010 17:54


    Part Two of our interview with Sharon Drew Morgen, author of Dirty Little Secrets: Why Buyers Can’t Buy and Sellers Can’t Sell and what You can Do About It Ever wondered why that hot prospect didn’t pan out? Sharon Drew Morgen shares insights about the real factors in buyers decision-making. Any B2B marketer . . . → Read More: MB14 – The Truth about Why Your Buyers Don’t Buy – Sharon Drew Morgen

    MB13 – The Truth about Why Your Prospects Don’t Buy – Sharon Drew Morgen

    Play Episode Listen Later Sep 12, 2010 22:12


    Guest Sharon Drew Morgen, author of Dirty Little Secrets: Why Buyers Can’t Buy and Sellers Can’t Sell and what You can Do About It. Ever wondered why that hot prospect didn’t pan out? Sharon Drew Morgen shares insights about the real factors in buyers decision-making. Any B2B marketer MUST hear Sharon Drew’s take . . . → Read More: MB13 – The Truth about Why Your Prospects Don’t Buy – Sharon Drew Morgen

    MB12 – Hands-on Tech Marketing with Sami Jajeh – Part 2

    Play Episode Listen Later Sep 2, 2010 13:59


    (Part Two) As both a tech marketer and former entrepreneur, Sami has become a trusted partner to many Tech CEOs. In this interview, Sami shares practical insights about supporting the goals of CEOs, connecting with B2B buyers and the unique challenges of SAAS marketing. Part 2 – The Unique Challenges of SAAS . . . → Read More: MB12 – Hands-on Tech Marketing with Sami Jajeh – Part 2

    MB11 – Hands-on Tech Marketing with Sami Jajeh

    Play Episode Listen Later Sep 1, 2010 17:50


    As both a tech marketer and former entrepreneur, Sami has become a trusted partner to many Tech CEOs. In this interview, Sami shares practical insights about supporting the goals of CEOs, connecting with B2B buyers and the unique challenges of SAAS marketing. Part 1 – Being a Trusted Advisor to the CEO…and Connecting with . . . → Read More: MB11 – Hands-on Tech Marketing with Sami Jajeh

    MB10 – SNAP Selling with Jill Konrath

    Play Episode Listen Later Aug 26, 2010 16:36


    (Part 2) Guest and Guru Jill Konrath shares practical insights about buyer decision-making and which of your messages go straight to the trash bin. Part 2 – What Marketers Must Know about Supporting Sales Click here to learn more about Jill Konrath and her new book SNAP Selling (FREE EXTRAS! Get your copy of . . . → Read More: MB10 – SNAP Selling with Jill Konrath

    MB9 – What Your Buyers Are Really Thinking – Jill Konrath

    Play Episode Listen Later Aug 25, 2010 21:20


    Guest and Guru Jill Konrath shares practical insights about buyer decision-making and which of your messages go straight to the trash bin. Part 1 – How to Survive the Delete…and What Your Prospects are REALLY Worried About Click here to learn more about Jill Konrath and her new book SNAP Selling (FREE EXTRAS! Get your . . . → Read More: MB9 – What Your Buyers Are Really Thinking – Jill Konrath

    MB8 – Untapped Opportunities for Market Research – Ed Erickson

    Play Episode Listen Later Aug 19, 2010 18:37


    Research guru Ed Erickson highlights what you can learn from the largely untapped stream of public conversations. Also covered: how to get more from the data you already have…and realities of B2B buyer decision-making. Full Interview – Social Media for Research and How to Get More Value from Your Data Transcripts Part 1 | Part . . . → Read More: MB8 – Untapped Opportunities for Market Research – Ed Erickson

    MB7 – How to Create an Unstoppable Sales & Marketing Machine – Christopher Ryan

    Play Episode Listen Later Aug 15, 2010 20:34


    (Part Two) Guest Christopher Ryan, author of How to Create an Unstoppable Marketing and Sales Machine Don’t wait for the CEO to sign you up! Christopher talks about the common gaps between sales & marketing…and practical steps to profit-driven collaboration. He brings over 20 years of hands-on experience to the issue of sales and marketing . . . → Read More: MB7 – How to Create an Unstoppable Sales & Marketing Machine – Christopher Ryan

    MB6 – How to Create an Unstoppable Marketing & Sales Machine – Christopher Ryan

    Play Episode Listen Later Aug 14, 2010 22:45


    Guest Christopher Ryan, author of How to Create an Unstoppable Marketing and Sales Machine Don’t wait for the CEO to sign you up! Christopher talks about the common gaps between sales & marketing…and practical steps to profit-driven collaboration. He brings over 20 years of hands-on experience to the issue of sales and marketing alignment. Part 1 . . . → Read More: MB6 – How to Create an Unstoppable Marketing & Sales Machine – Christopher Ryan

    MB5 – Transform Prospects into Buyers with Contagious Content – Ardath Albee

    Play Episode Listen Later Aug 6, 2010 21:00


    (Part Two) Turn your random white papers, articles and blogs into a solid, revenue-generating machine. Guest expert Ardath Albee shares her proven techniques for creating buyer-focused, contagious content. Part 2 – The Contagious Content Formula: What Marketers Get Wrong and How to Get . . . → Read More: MB5 – Transform Prospects into Buyers with Contagious Content – Ardath Albee

    MB4 – Transform Prospects into Buyers with Contagious Content – Ardath Albee

    Play Episode Listen Later Aug 5, 2010 20:08


    Turn your random white papers, articles and blogs into a solid, revenue-generating machine. Guest expert Ardath Albee shares her proven techniques for creating buyer-focused, contagious content. Part 1 – What You Should Know about Buyers…and Common . . . → Read More: MB4 – Transform Prospects into Buyers with Contagious Content – Ardath Albee

    MB3 – Mining Intelligence from Social Media

    Play Episode Listen Later Aug 2, 2010 4:59


    (Bonus Clip) Guest Paul Dunay, Social Media Machine and Global Managing Director of Services and Social Marketing for Avaya Are you using social media to provide amazing customer support at a fraction of typical costs? Any marketer who’s playing to win MUST be aware of Paul’s insights about the true measures of social media: loyal, happier customers . . . → Read More: MB3 – Mining Intelligence from Social Media

    MB2 – Social Media to Retain and Collaborate with Customers – Paul Dunay

    Play Episode Listen Later Aug 2, 2010 19:26


    (Part Two) Guest Paul Dunay, Social Media Machine and Global Managing Director of Services and Social Marketing for Avaya Are you using social media to provide amazing customer support at a fraction of typical costs? Any marketer who’s playing to win MUST be aware of Paul’s insights about the true measures of social media: loyal, . . . → Read More: MB2 – Social Media to Retain and Collaborate with Customers – Paul Dunay

    MB1 – Social Media to Retain and Collaborate with Customers – Paul Dunay

    Play Episode Listen Later Aug 1, 2010 18:35


    Guest Paul Dunay, Social Media Machine and Global Managing Director of Services and Social Marketing for Avaya Are you using social media to provide amazing customer support at a fraction of typical costs? Any marketer who’s playing to win MUST be aware of Paul’s insights about the true measures of social media: loyal, happier customers . . . → Read More: MB1 – Social Media to Retain and Collaborate with Customers – Paul Dunay

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