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How did Crocs evolve from a simple foam clog to a global footwear icon? In this episode of Shoe-In Show, Anne Mehlman, Executive Vice President and Brand President, Crocs, shares her journey from CFO to brand leader and reveals the secrets behind the brand's unstoppable growth. From bold collaborations and social media buzz to the power of customer feedback, discover how Crocs continues to redefine casual comfort and culture. Tune in for exclusive insights, innovative strategies, and the story behind building an iconic brand—one Jibbitz at a time! With special guest: Anne Mehlman, Executive Vice President and Brand President, Crocs Hosted by: Matt Priest, President, FDRA and Sandi Mines, Vice President, FDRA
Pam Didner, B2B marketing expert and author of The Modern AI Marketer, joins A. Lee Judge to break down why prompting, automation, and AI-driven workflows are now critical for marketers.She shares practical frameworks for individuals, teams, and enterprises - and explains why focusing on workflows (not tools) is the key to staying competitive.If you want real-world strategies to future-proof your marketing career in an AI-first world, this conversation is essential.Conversation points:Why prompting is now a core skill for marketers (not just a tech thing)How to automate repetitive marketing tasks with AIScaling AI across marketing teams without creating chaosWhy chasing AI news headlines wastes time, and what to focus on insteadHow Copilot, ChatGPT, and enterprise AI tools fit into future workflowsPractical frameworks for evolving your marketing career with AI0:00 - The AI News Overload & Introduction to Guest Pam Didner1:51 - Pam's New Book: AI for the Modern Marketer3:46 - B2B Focus & Who the Books Are For4:39 - Is Prompting Now a Core Marketing Skill?5:20 - Will Prompt Engineering Become a Marketing Job?8:12 - Scaling AI in Marketing: Individual, Team, and Enterprise Levels12:40 - Frameworks for Implementing AI & Marketing Workflow Automation15:41 - Automating Repetitive Tasks vs. Human Creativity19:25 - How to Keep Up (or Not) with the Rapid Pace of AI24:08 - Copilot vs. Other LLMs: Enterprise AI Tool Choices28:26 - Final Book Overview & Where to Connect with Pam A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
Best-selling author Mark Schaefer shares how marketers can thrive in AI by leaning into what machines can't replicate: creativity, community, and courage.Drawing from his latest book Audacious, Mark breaks down how to create standout content, build trust through word-of-mouth, and foster shared experiences that make your brand unforgettable. Grab a copy of Audacious by Mark Schaefer here: https://amzn.to/44zPOpOIt's about finding your edge as a human.Conversation points:Why “competence” is the most dangerous place to beThe 3 ways to disrupt your marketing story (without a huge budget)How to create content that feels like art—not just outputWhy word-of-mouth is your most overlooked growth strategyWhat “collective effervescence” means—and how it builds communityHow boldness, personal brand, and belonging keep marketers irreplaceable00:00 - The Power of Word-of-Mouth & Why It's Overlooked00:32 - Why "Boring" Marketing is the Default01:33 - Overcoming Fear & Pushing the Limits in Marketing03:35 - Disruptive Marketing: Standing Out with Small Budgets05:12 - Case Studies: Telling Stories in New Places06:26 - Disrupting the Narrative & Breaking Marketing Taboos07:15 - The Decline of Trust in Brands & The Rise of Word-of-Mouth10:32 - Creating Shared Experiences & Collective Effervescence13:31 - The Loss of Shared Culture & Music as a Metaphor15:39 - How AI is Shaping Content Bubbles (and Business Opportunity)18:04 - Human Connection, Art, and Content in an AI World22:39 - Community, Personal Branding, and Belonging28:43 - Measuring Audacious Marketing & Creating Impact33:13 - Wrap Up: Key Takeaways, Mark's Books, and Where to Connect A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
Drew Neisser, author of Renegade Marketing and founder of CMO Huddles, shares what he's learned from interviewing hundreds of top CMOs. He reveals how the best marketers earn trust in the C-suite, build real influence, and prove marketing's value through smart business alignment.From building pricing power to reshaping internal messaging, Drew explains how today's marketing leaders can do more than drive leads—they can shape strategy, revenue, and long-term brand value.Conversation points:How to shift marketing's perception from expense to investmentWhy great CMOs focus on CFO buy-in and shared strategyThe power of pricing as a measure of brand and marketing strengthWhat “team selling” really looks like in modern B2BWhy AI shouldn't speed up your junk—it should support your strategyThe one CMO mindset shift that changes everything0:00 - Introduction to Content That Resonates0:22 - Welcome and Overview with A. Lee Judge1:15 - Insights from CMO Huddles3:28 - Internal Marketing Strategies4:47 - The Importance of Shared Vision6:43 - Understanding the Time Frame Lag in Marketing10:23 - Managing Pressures in the ChatGPT World14:09 - Addressing Sales and Marketing Alignment19:57 - Importance of Pricing Power26:35 - Content Creation Efficiency28:04 - AI Integration in Marketing Operations A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
Ben Heath joins John Golden to discuss how great service and clear goals can boost your brand. Happy customers don't just buy—they tell others. That word-of-mouth is gold. He also talks about staying on top of trends, like short videos. Platforms change fast. Smart businesses stay flexible and try new things. Want expert help with Meta ads? Ben's team offers free consultations.
Entertainment industry leader Steve Kazanjian talks with Gabriella Mirabelli about Social Department, an AI platform transforming content libraries into social media gold. Explore how to maximize marketing ROI, reach new audiences, and leverage legacy content with cutting-edge AI technology.
Could your tribe, community, or business be underperforming because of a failure to prioritize _social marketing"? Gain practical insights into this vital field as Dr. DeRose interviews two international experts. For More Information, visit: ChangeStages.com; or iSocialMarketing.org
The episode explores how behavioral science influences marketing decisions and customer behavior. A. Lee Judge and guest Nancy Harhut discuss key psychological principles that marketers can use to drive engagement, conversions, and brand loyalty. They also examine ethical considerations and evolving trends in behavioral marketing. Understanding behavioral science in marketingPsychological effects that influence consumer decisionsPricing strategies using behavioral principlesEthical considerations in behavioral marketingHow marketing trends evolve over timeTime Stamps:02:15 - Introduction to behavioral science in marketing08:30 - Psychological effects and their impact on consumer behavior20:45 - Pricing strategies and decision-making shortcuts35:10 - Ethical concerns in behavioral marketing45:30 - Evolving trends and best practices Main TakeawaysBehavioral science helps marketers influence customer decisions by leveraging psychological principles.Pricing strategies, such as the decoy effect and the magnetic middle, can guide consumer choices.Ethical marketing ensures long-term trust and brand loyalty, avoiding manipulative tactics.Follow Nancy Harhut for more insights and check out her book "Using Behavioral Science in Marketing." A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
Host: David DeRose, MD, MPH. Guests: Nancy R. Lee, MBA; Author and Affiliate Instructor, University of Washington; Strategic Advisor for social marketing campaigns. Julie Hentz, MPH; Owner of Stages of Change Marketing; Adjunct Professor, George Washington University. Description: Could your tribe, community, or business be underperforming because of a failure to prioritize “social marketing"? Gain practical insights into this vital field as Dr. DeRose interviews two international experts. For More Information, visit: ChangeStages.com; or iSocialMarketing.org
Joe Pulizzi, the "Godfather of Content Marketing," shares how businesses and creators can build sustainable, revenue-generating content brands. From monetization strategies and employee-driven content to the impact of AI on content creation, Joe unpacks what's working today—and what's next for content entrepreneurs.He also explores why most companies underutilize their employees as brand advocates, how to diversify revenue streams, and the biggest missed opportunities in content marketing right now.Conversation points:Why content creators need multiple revenue streams to succeedHow AI is changing content creation and marketing strategyWhy brands should empower employees as content creatorsHow to pivot when your content strategy needs a refreshThe key to sustainable content businesses and personal brandsWhy networking and live events still matter in the digital age A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
Sandy Carter, COO of Unstoppable Domains and a leader in AI, blockchain, and next-gen marketing, breaks down how emerging technologies are reshaping the way businesses connect with customers. From the impact of AI on SEO and content marketing to the growing role of blockchain in trust and privacy, Sandy shares insights from the World Economic Forum and beyond.She also dives into AI-powered agents, the evolution of marketing automation, and why marketers need to adapt quickly to stay ahead in a rapidly changing landscape.Conversation points:How AI is changing SEO and search behaviorThe rise of AI-powered agents and their impact on marketingWhy blockchain is the next big thing for trust and privacyThe intersection of AI, marketing, and automationHow brands can adapt to decentralized AI and tokenizationPractical ways marketers can future-proof their careersA. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
Standing out in a crowded market can be tough, but it's not impossible. With the right mindset and strategies, you can rise above the noise and get the attention your opportunity & products deserve. This episode is all about sharing practical tips and fresh ideas to help you differentiate yourself, build a loyal following, and succeed in a crowded space. “Your uniqueness is your superpower, and embracing it is the key to unlocking a life and business that truly stands out.” More juicy resources:https://mylifestyleacademy.com/blog/ https://mylifestyleacademy.com/download
Aaron Hassen, co-founder of AH Marketing, lends crucial insights on the landscape of B2B marketing and the delicate balance between brand building and demand generation.Key Discussion Points include: • How the pandemic changed B2B marketing by blending professional and personal communication channels • Why B2B brands need to be bolder in their marketing approach • The shift from logical to emotional appeals in B2B marketing • Building trust in an era of increasing institutional distrust • The convergence of B2B and B2C marketing approaches • The importance of authentic, human communication in modern marketing • How dark social channels and influence are reshaping buying decisions • The role of community and word-of-mouth in modern B2B marketing • Balancing measurable results with bold marketing initiatives • Strategies for connecting with B2B executives in informal channels
Marcus Sheridan, author of They Ask, You Answer, breaks down the evolution of content marketing and why trust is the ultimate competitive advantage.From turning his struggling pool company into the most trafficked swimming pool website in the world to helping businesses become industry leaders, Marcus reveals the strategies that drive real business growth. He explains why traditional sales tactics are failing, how buyer behavior has changed, and what companies must do to stay ahead.He also shares the four pillars of a trusted brand, why transparency—especially around pricing—generates the most leads, and how self-service tools are reshaping the buyer's journey. This episode is packed with actionable insights on creating content that builds authority, earns trust, and turns prospects into customers.Conversation points:Why 80 percent of the buyer's journey happens before they talk to salesThe biggest mistakes companies make in content marketingHow pricing transparency increases conversions and builds trustThe role of video in creating a known and trusted brandWhy self-service tools like pricing estimators can triple lead generationA. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
LinkedIn advertising with expert AJ Wilcox, founder of B2Linked, lays out why LinkedIn ads are uniquely powerful yet challenging to scale, the ideal budget ranges for effective campaigns, and understand how to properly target your ideal audience. AJ shares insider tips on content formats that perform best, including the rising success of thought leader video ads, and reveals his three-stage funnel strategy for generating quality leads, as well as actionable insights from one of the platform's most experienced practitioners.
Building a customer base is key to long-term success, and 3 of our best marketers are going to spill the secrets to making that happen! This episode is packed with strategies to keep them coming back for more, and when you master these techniques, you'll be amazed at how your business can soar with increased sales and a loyal following that can't get enough of what you offer! "The moment you make someone feel like they're the only person in the world, they'll be yours forever." More juicy resources: https://mylifestyleacademy.com/blog/ https://mylifestyleacademy.com/download
Hosted by Rhetta ChappellConversation with Stephen Riley and Dr Julia CarinsWhat does social impact really mean, and how can organisations measure it effectively? In this episode, we're joined by Stephen Riley, CEO of The BUSY Group North America, and Dr Julia Carins, Associate Professor of Social Marketing at Griffith University.Together, they cut through the jargon to explore: What makes impact reporting credible (spoiler: it's not just about pretty graphs) Common mistakes organisations make when measuring impact—and how to avoid them. How data can validate—or challenge—the stories we tell about our work.Whether you're a data professional, decision-maker, or simply passionate about purpose-driven work and long-term social change, this episode offers valuable insights on leveraging data for real-world impact.Show Notes: The BUSY Group 2023 Social Impact Report
Wil Reynolds, founder of SEER Interactive, gets real on the rapidly evolving landscape of digital marketing. Wil shares his unique perspective on navigating the AI revolution, the importance of continuous learning, and why marketers need to adapt quickly to survive. From practical advice on mastering LLMs (Large Language Models) to building authentic influence through valuable content, this episode delivers actionable insights for marketing professionals at all levels.Wil also shares the inspiring story behind SEER Interactive's founding and his commitment to community impact, demonstrating how business success and social responsibility can coexist, along with other valuable lessons on innovation, authenticity, and the future of marketing.The discussion covers:Practical approaches to learning AI toolsThe changing landscape of SEO and searchBuilding genuine influence in the digital ageThe importance of data integration across marketing channelsBalancing business growth with community impact
Turn social media followers into loyal customers without spamming. Staci and Nicole are pulling back the curtain on the exact strategy that's helped them build a community of 1.4 million engaged followers who actually buy, and sharing the secrets to making your content irresistible to your dream customers. Join The Workshop (STARTS TODAY FEBRUARY 11TH!) https://mylifestyleacademy.com/engagement
Rand Fishkin, founder of SparkToro and former co-founder of Moz, takes us through the evolution of digital marketing. From the concept of "zero-click marketing" to why traditional traffic-focused metrics are becoming less relevant in today's digital landscape, the conversation explores how major platforms are keeping users within their ecosystems, making it harder to drive external traffic, and why marketers need to adapt their strategies accordingly. Fishkin also discusses SparkToro's approach to audience research and provides insights on measuring marketing success in an era where direct attribution is increasingly challenging. The episode focuses on:The shift from traffic-based marketing to influence-based marketingHow to measure marketing success without traditional click metricsUnderstanding audience behavior through SparkToro's data analysisThe impact of AI and language models on marketing analyticsModern approaches to content marketing and audience engagement
Elite Agent Secrets, Start, Grow and Scale Your Real Estate Business
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Epiphany Jordan, MPH, CPH, is on a mission to rebrand human touch. From 2013-2020, she provided platonic touch therapy in a ritualized setting with her business, the Austin-based Karuna Sessions. She is also the author of Somebody Hold Me: The Single Person's Guide to Nurturing Human Touch. Somebody Hold Me addresses the touch deficit singles face, and offers multiple solutions. She has appeared on several podcasts discussing human touch, and spoke about solving loneliness with human touch at Austin's SXSW Interactive Festival in 2019. In 2023, she completed her Master of Public Health with a concentration in Social Marketing from the University of South Florida, and researched rebranding human touch as part of her program. She has been a journalist, a legal assistant, an event planner, a professional tarot reader, an advice columnist, a cigarette girl, and a gig economy serf. http://www.nurturinghumantouch.com Twitter: @karunasessions IG: somebody_hold_me FB: https://www.facebook.com/karunasessionsatx https://www.facebook.com/somebodyholdme/
Teníamos muchas ganas de retomar los mandos de la nave y no se nos ocurría mejor forma de volver que con un buen análisis web, de esos que nos gusta compartir contigo
Drop us a message!In this week's podcast episode, we cover topics such as a Google Ads AI update, data-driven analysis, and predicting trends on social media.We're joined by special guests Anthony Ngaithe, Social Media Manager at the British Heart Foundation, and Rita, Sam, Lottie & Georgia from the Giraffe Social team. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.
In this episode of Health Coach Conversations, Cathy Sykora sits down with Epiphany Jordan, MPH, CPH, to explore the fascinating topic of rebranding human touch. Epiphany shares her insights on the benefits of touch, the need for a cultural shift in how touch is perceived, and actionable ways to bring nurturing touch into our lives. In this episode, you'll discover: Why Human Touch Needs a Rebrand: How our current perceptions of touch limit its accessibility and benefits. The Three Brand Archetypes of Touch: Exploring touch as a lover, a caregiver, and a villain. Benefits of Reimagining Touch: Insights into how touch can lower stress, improve health, and create meaningful connections. Practical Tools for Coaches: Epiphany shares simple ways health coaches, life coaches, and other wellness practitioners can help clients incorporate more touch into their lives. Memorable Quotes “Touch has the power to heal, soothe, and connect, but it needs to be rebranded to make it accessible to more people.” “Learning to ask for touch with vulnerability and consent is the first step toward bridging the gap between people.” Bio Epiphany Jordan, MPH, CPH, is on a mission to rebrand human touch. From 2013-2020, she provided platonic touch therapy in a ritualized setting with her Austin-based business, Karuna Sessions. She is the author of Somebody Hold Me: The Single Person's Guide to Nurturing Human Touch, which addresses the touch deficit singles face and offers multiple solutions. Epiphany has appeared on several podcasts discussing human touch and spoke about solving loneliness with touch at Austin's SXSW Interactive Festival in 2019. In 2023, she earned her Master of Public Health with a concentration in Social Marketing from the University of South Florida, where she researched rebranding human touch. Her diverse background includes roles as a journalist, event planner, professional tarot reader, and more. Mentioned in This Episode: Epiphany Jordan's Book: Somebody Hold Me: The Single Person's Guide to Nurturing Human Touch – Available on Amazon. Epiphany Jordan's Website: nurturinghumantouch.com Links to Resources: Health Coach Group Website: thehealthcoachgroup.com Special Offer: Use code HCC50 to save $50 on the Health Coach Group website Leave a Review: If you enjoyed the podcast, please consider leaving a five-star rating or review on Apple Podcasts.
In our latest episode of the SaaSiest podcast, Chris Cunningham, Founding Member & Head of Social Marketing, ClickUp, shares how you need to adapt your communication on Social Media to meet the needs of a demanding audience, in times when there is an abundance of information and competitors all fighting for the same attention and budgets. Chris discusses the evolution of ClickUp's marketing strategies, emphasizing the importance of humor, brand awareness, and innovative content creation. He shares insights on scaling content production, leveraging social media for engagement, and the challenges of converting views into signups. He also highlights the significance of building brand loyalty through creative partnerships and the need for companies to humanize their brands. The discussion touches on the Validate 48 challenge, budgeting for social media, and ClickUp's bets, including a focus on long-form content. These are some of the questions we answered: How can SaaS companies effectively leverage social media to drive brand awareness and customer engagement? What is the key to balancing humor and professionalism in B2B marketing content? How do you track the success of short-form content in terms of sign-ups and business growth? Why should companies consider hiring a dedicated creator to manage their social media strategies? What role does consistency play in building a strong social media presence and maintaining audience engagement? Don't miss this episode—tune in to gain inspiration from Chris's journey and advice!
Social Marketing vs Email Marketing vs Digital Billboard Marketing with Favour Obasi-ike is an episode you don't want to miss because these three concepts are broken down into layers that will help you see the bigger picture and factor in your priorities. Listen to this episode for the full scoop on how social media works when you use email marketing when attracting customers on Billboards! Connect with Favour Obasi-ike on LinkedIn. Resources Follow Work & PLAY Entertainment on Facebook Follow Work & PLAY Entertainment on Pinterest Follow Work & PLAY Entertainment on LinkedIn Join the PGA Newsletter here! >> Get all the episodes in the academy here! Book a meeting with me here
Epiphany Jordan, MPH, CPH, is on a mission to rebrand human touch. From 2013-2020, she provided platonic touch therapy in a ritualized setting with her business, the Austin-based Karuna Sessions. She is also the author of Somebody Hold Me: The Single Person's Guide to Nurturing Human Touch. Somebody Hold Me addresses the touch deficit singles face, and offers multiple solutions. She has appeared on several podcasts discussing human touch, and spoke about solving loneliness with human touch at Austin's SXSW Interactive Festival in 2019. In 2023, she completed her Master of Public Health with a concentration in Social Marketing from the University of South Florida, and researched rebranding human touch as part of her program. She has been a journalist, a legal assistant, an event planner, a professional tarot reader, an advice columnist, a cigarette girl, and a gig economy serf. Title: "Rebranding Human Touch: Epiphany Jordan's Mission to Nurture Connection" Tags: #humantouch #touchtherapy #platoniccuddling #loneliness #singlelife #socialmarketing #publicspeaking #sxswinteractive #touchdeficit #rebrandingtouch Follow me on TikTok https://www.tiktok.com/@all.in.all.with.alex Follow my Facebook Page https://www.facebook.com/AllinAllwithAlex/ Listen to the Audio Version https://anchor.fm/alex-morris8 Subscribe to my channel https://www.youtube.com/channel/UCYCE3hcGlcW_EA9o9P_gYbg?sub_confirmation=1 Interested in Music videos? Follow my videography channel https://www.youtube.com/c/TheVisualGoat?sub_confirmation=1 Interested in finding a new artist? Click the link below https://www.youtube.com/c/SirromTheRapper?sub_confirmation=1 Welcome to the All In All With ALex, your go-to resource for practical mental health tips, self-improvement strategies, and personal growth insights. In each episode, we explore topics like managing anxiety, overcoming depression, building self-confidence, developing healthy habits, and cultivating resilience. You'll hear from real mental health professionals, life coaches, and inspiring individuals who have overcome their own struggles. Our mission is to provide you with actionable advice, coping techniques, and empowering perspectives to help you live your best life. Whether you're dealing with a specific mental health challenge or simply want to level up your personal growth journey, this channel has something for you. Join our community of like-minded individuals seeking to prioritize their well-being and unlock their full potential. Subscribe now to stay up-to-date on new episode releases, and let us know in the comments what mental health or self-improvement topics you'd like us to cover. Don't go it alone on your journey towards better mental health and self-improvement. Tune in, get inspired, and start taking steps towards becoming the best version of yourself. Your growth and well-being are worth it! tags podcast, best podcasts, all in all with alex podcast, all in all with alex, alex morris podcast, depression podcast, mental health podcast, mental therapy podcast, mental health matters, million dollars worth of game, podcast
Attract & Stand Out with Darlene Hawley | Online Business Clarity Coach
Emma Tessler is the Founder + CEO of Ninety Five Media; a digital marketing agency that builds results-driven marketing strategies for scaling brands. With 8 years of marketing experience under her belt, Emma helps brands connect with ideal clients, build community, and convert audience members into paying customers through social media marketing. Connect~ Website: https://ninetyfivemedia.co Instagram: https://www.instagram.com/ninety.five.media LinkedIn: https://www.linkedin.com/in/emmatessler/ & https://www.linkedin.com/company/ninety-five-media The Stop Scrolling, Start Scaling Podcast: https://podcasts.apple.com/us/podcast/stop-scrolling-start-scaling-podcast/id1635151196 Free Gift~ Join our FREE course, Master Your Marketing, to learn how to create content that converts in less than 30 minutes each day: https://masteryourmarketingcourse.co ----- Darlene Hawley is a speaker, podcast host, business coach, and communication expert who shows ambitious, heart-centered entrepreneurs and rising business leaders how to speak up, stand out, and make more impact. Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/communicationguide Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline Grab a Chai and let's Connect: https://darlenehawley.com https://linkedin.com/in/darlenehawley --- Support this podcast: https://podcasters.spotify.com/pod/show/darlene-hawley/support
Send us a Text Message.Ready to escape the corporate grind and start a business that offers you flexibility and fulfillment? In this episode of the Second Act Success Career Podcast, host Shannon Russell dives deep into an incredible second act success story with guest Jessica Stephens. Jessica, a former high-powered corporate marketer, shares her transformative journey from the demanding world of advertising to becoming a thriving social marketer and online entrepreneur.Jessica reveals the pivotal moments that made her reconsider her career path, including her desire for more time with her pilot husband and the realization that her high-stress job was taking a toll on her health and happiness. Discover how Jessica turned a side hustle into a full-time business in just two years, leveraging her skills and passion to build a flexible, mobile career that aligns with her personal goals.Tune in to hear about Jessica's unique insights on transitioning from a corporate job to running a successful online business, the importance of having a strong "why," and practical tips for anyone looking to make a similar leap. If you're ready to be inspired and learn how to create your best life through entrepreneurship, this episode is a must-listen!SHOW NOTEShttps://secondactsuccess.co/156Connect with Jessica Stephens:InstagramLinkedInWebsite and Podcast--------- You belong in the Career Clarity Collective! Figuring out what you want in your career often feels like a full time job, BUT you don't have to do it alone! If you feel miserable at work and need a change, join like-minded women in this membership. You'll get access to group coaching, masterclasses, and community. https://secondactsuccess.co/membershipReady To Quit Your Job?Ready to quit your job and start a business? Unboss yourself and take the QUIZ! https://secondactsuccess.co/quizGet the FREE Career Change Planner to help you plan your next career move!https://secondactsuccess.co/plannerBook a FREE Discovery Call with host/career coach Shannon Russell - https://www.calendly.com/second-act-success/coaching-strategyLET'S CONNECT!Instagram - https://instagram.com/secondactsuccessFacebook - https://www.facebook.com/secondactsuccess.coTikTok - https://www.tiktok.com/@secondactsuccessAll the latest - https://secondactsuccess.co/linksFREE Resources - https://secondactsuccess.co/resources REVIEW & SUBSCRIBE THE PODCAST!
Dr. Deborah Stone, Lead Behavioral Scientist for Suicide Prevention Centers for Disease Control and Prevention, explains the strategies that make up a new national strategy to prevent suicide; Nikki Meline, Social Marketing and Public Health Campaign Manager at the Washington State Department of Health, discusses a new campaign and website to raise awareness about the 988 Suicide and Crisis Lifeline; and an ASTHO webinar outlines a project in Washington state that studied how tobacco users enrolled in Medicaid access care. U.S. Department of Health and Human Services Webpage: 2024 National Strategy for Suicide Prevention Washington State Department of Health News Release: Department of Health launches 988 Suicide & Crisis Lifeline Campaign website ASTHO Webinar: Lessons with the State of Washington on Medicaid Data and Tobacco Use ASTHO Webpage: Stay Informed
On the Kula Ring podcast this week, we had the opportunity to speak with Jim Cahill, the Chief Blogger and the Head of Social Marketing at Emerson Automation Solutions. Since 2006, Jim has been cultivating Emerson's social media presence and digital brand. Over his 33-year career at the company, Jim has witnessed a lot of change in marketing, starting with the introduction of internet marketing in the mid-90s, ‘Web 2.0', and most recently how the pandemic shook up the marketing industry as a whole. Listen to Jim as he shares his industry knowledge on the best social media tactics that manufacturing marketers can implement to build connections with their audience and create social media content that drives sales.
Welcome to yet another episode of the Build In Public Podcast!
Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares how to grab your audience's attention by differentiating your brand. Vahbiz's LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Wish you could tie your social media activities to measurable outcomes? Wondering what tools and techniques can help? To discover how to measure the success of your social media marketing activities, I interview Emeric Ernoult.Guest: Emeric ErnoultThis episode of the Social Media Marketing Podcast is produced in partnership with Agorapulse.Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Welcome back to another episode of Call Her Creator, powered by STAN! I am your host, Katelyn Rhoades, also known as Social Marketing queen over on instagram. I'm here to help you make money doing WHAT YOU LOVE! Speaking of making money- today we're going to dive into Revenue streams for Content Creators. We see it all over the ‘gram “I made X amount of dollars this month on Instagram. But a lot of the time they leave us wondering HOW they made that money. Today we'll dive into different avenues of social media marketing, that you can take to make MONEY! Specifically Instagram, but a lot of these ideas can be used on any social channel. So without further ado, let's get into it.
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Honing in on the ‘S' of E S G – a critical component of the sustainability journey ESG – environmental, social, governance, a subject that has been an increasing topic of debate and discussion, but what about the S? In this episode we speak to Beth Knight, a leading figure in social impact and sustainability, with over 15 years' experience in purpose-led business transformation – Beth shares incredible insights as we take a deeper diver into the ‘S' for social - an area that, whilst often the least talked about, is critical for key stakeholders (employees, customers, communities) who are looking to gauge whether they want to engage. With information being more accessible, people are more vocal, and therefore, it is no longer enough for organisations to simply broadcast messages that stakeholders take at face value, without question. Beth speaks about the rise of data and sentiment monitoring to understand if your brand is doing well beyond the campaigns and how looking at the full health of your organisation is now a critical part the sustainability journey. We discuss the challenges faced by large corporations who have teams dedicated to ESG and sustainability and Beth shares some insightful ‘hacks' for SMEs who perhaps don't have the resources, but need to start or accelerate their journeys. Beth's commitment to making a positive impact is unwavering – and with her wealth of experience, we could have picked Beth's brains for hours – so many insights and examples. Tune in to hear Beth talk about: How we raise the profile of the S in ESG? The acceleration of the social impact conversation and the opportunities that align with that social side. How we advance the conversations and narrative both internally and externally. The importance of understanding the materiality assessment of an organisation and the social impact indicators within that. How as a Marketer you should be helping your organisation plan how you're going to proactively engage with key stakeholders on the ‘Social' topics. The challenges being faced by SMEs and the ‘hacks' to navigate them. The role of Social Marketing (not to be confused with social media marketing) in educating, driving awareness and changing behaviours. For more information about Beth Knight - you can visit her site. Enjoy… ________________________________________________________________________________ You'll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We're all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.
There is often a lot of uncertainty surrounding social media marketing, especially among B2B companies. There is the time crunch to create content for the various platforms. The pressure to keep up with other brands. And questions about future trends. Kathy Dunlay helps bring clarity and direction to companies looking to maximize their social media efforts. The Founder of New England Sales & Marketing has over 30 years of strategic marketing experience in the tech and digital spaces. Her firm leverages multi-channel campaigns to generate sales demands and she brings her expertise to answering the big social media marketing questions, including:How has B2B social marketing evolved What are the most effective ways to utilize social media for sales Have we reached the limits of marketing automation What is next for social media marketing And moreKathy's mantra is “don't implement other people's best practices, figure out your own.” Listen now to start figuring out what social marketing efforts are right for you.
On this exciting episode, I am joined by visionary entrepreneur Brandon Dawson, Co-Founder and CEO of Cardone Ventures. Brandon gives us insight on his decades of experience helping business owners grow and scale their businesses to achieve massive success. Dive deep with us as Brandon shares his wisdom on scaling businesses, enhancing leadership skills, and fostering a culture of success. Listen in Now! Revolutionize Your Business Model: Discover Brandon Dawson's innovative approach to business growth that challenges conventional wisdom. Learn how strategic alignment and a focus on scalable systems can catapult your business to new heights. Brandon emphasizes the importance of adopting a growth mindset to overcome obstacles and seize opportunities. Cultivate Transformational Leadership: Leadership is at the heart of any successful venture. Brandon discusses how to develop leadership qualities that inspire teams, drive performance, and create a lasting impact. By prioritizing communication, empathy, and a clear vision, leaders can unlock the full potential of their organizations. Foster a Culture of Success: Building a culture that supports growth and innovation is crucial for sustainability. Brandon shares insights on establishing core values, encouraging innovation, and maintaining a positive environment that nurtures success. Learn how to align your team with your business goals to achieve collective success. Brandon's insights offer valuable lessons on navigating the complexities of modern business and personal growth. By implementing these strategies, entrepreneurs and professionals can achieve greater success, satisfaction, and impact. -----------------------------------------------------------------------------------------------------------------------------------------------------------------
Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it actually exist? And if not, what are the marketing channels you as a creator can tap into to get your show in front of more of your ideal listeners? In this episode, we break down three types of listener acquisition channels and how you can leverage them to grow your show... without social media and without a discovery algorithm.
Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it actually exist?And if not, what are the marketing channels you as a creator can tap into to get your show in front of more of your ideal listeners?In this episode, we break down three types of listener acquisition channels and how you can leverage them to grow your show... without social media and without a discovery algorithm.
Would you do the things no one wants to do to have what most people will never have access to? In this episode, we glance at the super cool life of Clifton Braun, who is joining us from Medellín, Colombia. Clifton is a Social Marketing expert, Author of two best-selling books, "Social Marketing: No Money No Experience No Problem" and "Inside Social Marketing: Clif's Notes on How to Succeed in Our Industry," and a pioneer in the crypto space. Throughout our conversation, Clifton shares his experiences with Network Marketing, how it completely changed his life, and how and when he transitioned from the MLM to the crypto space. Clifton also talks about Bitcoin, explains what it is, why he believes it is the natural next step in our relationship with money, and what is stopping cryptocurrency from being massively adopted. Additionally, Clifton shares some details about his life in Colombia, the lessons learned after having visited over 80 countries, tips and advice to accomplish our life goals, and much more.Tune in to episode 25 of RADitude and discover the formula of Liv-nRAD and Loving Contagiously Clifton Braun's style. In This Episode, You Will Learn:A bit about Clifton's background and upbringing (2:40)How Network Marketing changed Clifton's life (5:50)What is Bitcoin? (9:30)What is the safest way to get into the cryptocurrency space (17:40)What makes Medellín so special? ( 22:30)What is next in Clif's life (32:50)Connect with Clifton:LinkedInInstagramGet Clif's books, "Social Marketing: No Money No Experience No Problem" and "Inside Social Marketing: Clif's Notes on How to Succeed in Our Industry"Let's connect!WebsiteContact UsLinkedInInstagramFacebookTwitter Hosted on Acast. See acast.com/privacy for more information.
Not getting the results you want from your organic social efforts? Looking for a social media marketing framework that converts casual followers into brand evangelists? To explore an organic social marketing strategy and discover actionable tips tailored for achieving standout organic performance, I interview Jenny Li Fowler.Guest: Jenny Li Fowler | Show Notes: socialmediaexaminer.com/601Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
More than anything else, agents want EFFECTIVE listing generation tactics, because not all are created equal. That's why Jason Pantana has taken all the plays he's seen as a top coach and boiled them down to the 24 most effective. On this episode of This Week in Marketing, Jason is continuing with Part 2 of his list of ultimate listing generation tactics. He's opening up six more of the most effective plays that agents are running today to generate listings both immediately and over time. If you're not neck-deep in real estate listings right now, it's not the market… It's your listing generation tactics. So watch or listen to this episode and start attracting more sellers today! In this episode, Jason discusses… 0:00 – Listing to last 1:30 – No. 7: Case Study Postcards 3:40 – No. 8: Better Buyer Follow-Up 4:55 – No. 9: Seller Streaming Ads 7:35 – No. 10: Organic Social Media 9:30 – No. 11: Seller Seminar 11:30 – No. 12: Open Houses
Happy 2024 - the internet is all scams, lies, baits, Nazis and spiders! Substack has a Nazi problem: https://www.washingtonpost.com/technology/2024/01/11/substack-platformer-nazis/ Dating apps are in their flop era: https://www.bustle.com/wellness/dating-apps-have-gotten-worse-hinge-tinder-bumble-gen-z-millennials On Threads, users say they're flooded with pro-life and transphobic posts: https://mashable.com/article/threads-transphobia-anti-abortion-posts-hate-speech EBay to pay $3 million after employees sent live spiders, funeral wreath and fetal pig to critics: https://finance.yahoo.com/news/ebay-pay-3-million-employees-234151533.html The SEC's Official X Account Was ‘Compromised' and Used to Post Fake Bitcoin News: https://www.wired.com/story/sec-x-account-compromise/ What!? Did Elon Musk Just Endorse Tweet Saying Students at HBCUs Have Low IQs? https://www.theroot.com/wtf-elon-musk-seems-to-endorse-tweet-saying-students-a-1851159488?utm_source=twitter&utm_medium=SocialMarketing&utm_campaign=dlvrit&utm_content=theroot Video Game Voice Actors Criticize SAG-AFTRA Over Agreement With AI Company: https://www.forbes.com/sites/conormurray/2024/01/10/video-game-voice-actors-criticize-sag-aftra-over-agreement-with-ai-company/?sh=267ac9e0374e The George Carlin AI Standup Is Worse Than You Can Imagine: https://www.vice.com/en/article/5d94xx/the-george-carlin-ai-standup-is-worse-than-you-can-imagine Bridget's favorite Carlin bit: https://www.youtube.com/watch?v=MvgN5gCuLacSee omnystudio.com/listener for privacy information.
Rich sits down with Chris Cunningham - Entrepreneur, Business Executive, and Head of Social Marketing of Clickup, a productivity and project management software company he was on the founding team of in 2017. Before founding ClickUp, Cunningham worked as a sales manager at Cvent. He was there as the company went public. Once he reached his ceiling there, he moved on to run FastFollowerz with Zeb Evans. Chris went on to do over 50 million in sales there. He continued on with Zeb to help start ClickUp, a platform that simplifies and streamlines project management for businesses and individuals. He was the companies first sales rep, closing the first big deals in company history from Home Depot, Randstad, and many more.Under Cunningham's leadership, ClickUp has grown rapidly, attracting over 200,000 users within its first year and expanding to over one million users within its second year. ClickUp has been recognized as a top productivity app by numerous publications and has received funding from notable investors including Craft, Tiger, and AZ16. ClickUp has raised upwards of $400 Million in investor capital and a $4 billion valuation.Rich and Chris start off by discussing an overview of ClickUp, different ClickUp competitors, how ClickUp got it's start, ClickUp's first big deals, ClickUp's biggest challenges, comparative price points, and breakthrough moments.They then reflect on building companies, Home Depot and Randstad, faking it 'til you make it, advertising in San Diego, being a household name, how it get's easier with every deal, and being a $1 Billion company. Lastly, Rich and Chris talk about the return profile of tech companies, selling companies or going public, where to raise capital, Brad Rice, the types of investors that Chris and ClickUp finds, the next steps for ClickUp, the advantages of project management, comparing CRMs, the Padres and the MLB, and living in South America. Connect with Chris on Instagram: @cunningham--Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more. Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call. Interested in STR/Boutique Hotel Management? Visit www.excelsiorstays.com/management to book a free call.
Harnessing the power of social media for marketing can significantly boost your business by expanding brand visibility and reaching a broader audience. Engaging content on platforms like Facebook, Instagram, and Twitter not only enhances customer interaction but also cultivates a loyal online community. Utilizing targeted ads and strategic campaigns on social platforms allows businesses to connect with potential customers, build brand authority, and ultimately drive sales growth. Armando Leduc is the Social Marketing King and he is dedicated to boosting your business. Specializing in lead generation, client acquisition, and revenue growth, Armando transforms your online presence. With a focus on social media content, he crafts strategies to make you shine, positioning you as an expert in your field. Today, Armando will discuss how you can elevate your brand across platforms such as LinkedIn, Facebook, Instagram, TikTok, Twitter, and YouTube. Stay tuned! Resources Leduc Entertainment Site Armando Leduc on Facebook Armando Leduc on Linkedin Spaghetti on the Wall Podcast
In this episode of the Business of Social, David answers all your burning social media questions. With a little help from our producer, Khala, David covers everything from the best tools to strategies that can help grow your following and the biggest mistakes to avoid. Tune in now for this value-packed episode!
Big Social Marketing Celeste Simmons, Big Social Marketing – The Sharkpreneur podcast with Seth Greene Episode 982 Celeste Simmons Celeste Simmons is the owner of Big Social Marketing, a full-service marketing company that has been in business since 2012. Her company slogan is: Big Results on a Small Budget! Celeste started in marketing in the early 2000's with a print magazine, moved into bulk mail, and later into websites and digital marketing. Celeste and her team help business owners grow their revenue and client base through Google Ads campaigns, Social Media campaigns, Websites, Newsletters, and Text Message Campaigns. With a strong background in digital marketing, she loves uncovering new methods of advertising and helping business owners reach new audiences. With 20+ years of marketing experience, she knows how to get results by using Google Ads, Search Engine Optimization, and other Digital marketing options. Listen to this informative Sharkpreneur episode with Celeste Simmons about Big Social Marketing. Here are some of the beneficial topics covered on this week's show: - How staying on top of changes in social media means focusing on mainstays first and evaluating new platforms for their potential staying power. - How social media marketing involves managing reviews, responding to customer feedback, and controlling your online narrative. - How many business owners limit themselves to a single marketing channel instead of diversifying to reach a wider audience. - Why you should start small and then gradually increase your marketing budget. - Why it's important to track analytics and use social media to obtain immediate and valuable insights into the performance of marketing efforts. Connect with Celeste: Guest Contact Info Facebook facebook.com/bigsocialmarketingcom LinkedIn linkedin.com/in/celestesimmons linkedin.com/company/bigsocialmarketing-com Links Mentioned: bigsocialmarketing.com Learn more about your ad choices. Visit megaphone.fm/adchoices