Podcasts about marketing machine

If your marketing success is dependent on you doing everything — writing every email, scheduling every post, fixing every tech issue — this episode is for you. Because it's time to shift from doing it all to becoming the Content CEO in your business. This week, your hosts, Suzi Dafnis and Michelle Falzon, share the 3 key shifts you can make to move from overwhelmed content creator to strategic content leader. Listen to This Episode to Hear More About:  -> The real reason your content feels inconsistent and exhausting—and how to fix it with one powerful mindset change. -> Why batching, briefing, and building systems is your new superpower (even if you're a solo operator). -> The 3 key shifts to becoming a Content CEO—and how to start making them today. -> How to get 80% of your content done by someone else—and still have it feel 100% like you. -> What to do when you feel like “no one can do it like me”—and why that belief is keeping you stuck. -> The surprising truth about delegation: Why handing off tasks isn't enough—and what to do instead. -> The 3 high-leverage roles every growing business needs (and how to know which one to hire first). -> Why your first hire doesn't need to be full-time—or even permanent—to make a massive difference. -> The “Who Not How” principle that unlocks freedom, focus, and faster growth. -> How to stop being the bottleneck in your marketing—and start building a machine that runs without you. -> The one question to ask yourself this week to start stepping into Content CEO mode. -> And so much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia's leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Episode 237 – How & When to Hire a Copywriter with Belinda Weaver https://herbusiness.com/podcast/how-and-when-to-hire-a-copywriter-with-belinda-weaver/ Belinda Weaver – Copywrite Matters https://copywritematters.com Dan Martell – Author of Buy Back Your Time https://www.danmartell.com Dan Sullivan and Dr. Benjamin Hardy – Authors of Who Not How https://www.strategiccoach.com Amanda Paul – Brand Injection https://brandinjection.com.au   We'd love to hear from you! Got a bonus idea from today's episode? Let us know over at the Content Sells Podcast Facebook Page. Enjoying the show?Help us reach more women in business by leaving a review on Apple Podcasts. It means the world to us!

Why do 90% of business owners fight for scraps while the top 10% earn most of the profits? Bestselling author Robin Waite reveals how to package your services, charge your worth, and escape the "time-for-money" trap. Watch now to rethink your pricing—and your potential.A special interview with author Robin Waite on his book “Take Your Shot: How to Grow Your Business, Attract More Clients, and Make More Money.”==========================================

What if everything you've been told about saving for retirement is wrong? In today's explosive episode, we sit down with Chris Miles, the man they call the "Anti-Financial Advisor," who achieved financial freedom and retired at just 28 years old. He's here to share his journey and challenge the financial establishment.Challenging Conventional Wisdom: Chris gets right to the point, exposing what he sees as the critical flaws in mainstream financial planning. He argues that the blind faith in 401(k)s and the stock market is a flawed strategy. In our conversation, we explore why the promised returns often fall short and how these plans can lock you into a "money prison," limiting your access and control. We discuss the vital importance of shifting your mindset from slowly accumulating funds to rapidly accelerating your wealth through cash flow. The Real Secret: Cash Flow is King: So, how did Chris break free? He explains his transition from financial advisor to dominant real estate investor. The secret, he says, isn't about hoarding wealth—it's about generating consistent, predictable cash flow. This is the engine that drives true financial independence, and he lays out the principles for how you can build it. Beyond the Basics: Alternative Wealth StrategiesWe go even deeper, exploring the powerful strategies the wealthy use to stay that way:Strategic Real Estate: We break down the essentials of building a passive income portfolio through property investment.Infinite Banking: Chris demystifies the concept of using whole life insurance as your own private bank.True Diversification: Learn why moving beyond stocks and bonds is critical for creating a resilient and prosperous financial future.If you're ready to question the status quo and learn a new way to think about money, this episode is your wake-up call. Let's burn the boats of bad financial advice.Connect with Chris:Website: https://moneyripples.com/ or YouTube: https://www.youtube.com/@moneyrippleswithchrismilesTakeawaysMany financial advisors are not financially free themselves.Traditional financial advice often leads to insecurity and fear.Real estate investing can provide quicker returns than traditional methods.The stock market's average returns can be misleading.Avoid locking money away in 401ks and IRAs.Current market conditions make money expensive to access.Return of capital is more important than return on investment.Sound Bites"The blind leading the blind.""Don't lose money. That's rule number one.""Get lean, get liquid and get out.""Money is expensive right now.""How do our listeners get out of money jail?"Chapters00:00 Chris Miles' Journey to Early Retirement06:01 The Challenges of Achieving Financial Independence08:47 The Shift from Financial Advisor to Real Estate Investor12:06 Understanding the Flaws in Financial Advice14:56 The Importance of Cash Flow Over Net Worth23:24 The Illusion of 401k26:00 The Marketing Machine of Financial Advisors29:53 Real Estate vs. Stock Market Returns40:08 Transforming Financial Mindsets43:53 Strategies for Financial Freedom52:46 The True Cost of Real Estate Investments55:28 Escaping Money Prison56:50 Diversifying Investments for Cash Flow01:02:32 Challenging Conventional Financial Wisdom01:04:52 The Cons of Infinite Banking01:10:54 Understanding Whole Life Insurance Policies and All-in-One Banking Hosted on Acast. See acast.com/privacy for more information.

Kris Jones is the founder of Red Door Designs, who helps service-based businesses transform their websites into compelling narratives through her Signature Story-Selling System™.Through her strategic blend of storytelling and conversion optimization, Kris guides coaches and consultants to replace complex marketing with a single powerful story, helping them achieve dramatic revenue growth and client attraction.Her evolution from designing for Nike and Adidas to helping small business owners demonstrates the power of authentic storytelling. Now, drawing from 23 years of experience, she's helping service providers turn their expertise into websites that sell 24/7.Here's where to find more:Website: https://www.reddoorstories.comInstagram: https://www.instagram.com/reddoordesignFacebook: https://www.facebook.com/reddoorportlandLinkedin: https://www.linkedin.com/in/reddoordesignsNEW BOOK!!! www.reddoordesigns.com/book___________________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

In this episode, Nate Streeter, Marketing Director of Aleph Holdings reveals how he helped scale Paris Painting and now leads marketing across 18 brands doing over $65M/year

Imagine landing 3,000 inquiries from just one strategic podcast guest appearance! In this episode, we chat with Robin Waite, host of the 'Fearless Business' podcast, about his remarkable journey with podcasting and guesting. Robin shares how he transformed his business by intentionally putting himself in the right rooms, delivering massive value, and overcoming the fear that often holds entrepreneurs back. From his initial podcast launch to his game-changing strategy shift and the incredible story behind his 3,000 inquiries, this conversation is packed with actionable insights and inspiring anecdotes that will empower you to amplify your message and grow your audience. This week, episode 196 of Podcasting Unlocked is about overcoming fear and using podcast guesting for business growth! Robin Waite is the Founder of Fearless Business, regular speaker at various business events and bestselling author of several books, including Online Business Startup, Marketing Machine and the recent popular release Take Your Shot. He puts his 2 decades of business experience to work, coaching clients to reach their goals, create more time and increase their revenue. Robin runs a one-person coaching practice with a small team of associate coaches, and in 2023/24 did £250k/$300k revenue without doing any marketing (except for a single podcast interview which generated 3,000 leads!).In this episode of Podcasting Unlocked, Robin Waite is sharing the importance of leading your shows with the value content and actionable steps you can take right now to upgrade your podcast strategies for dramatic growth. Robin and I also chat about the following: Robin's lessons from unexpectedly launching his own podcast.Managing fear - not eliminating it - to allow yourself to grow your business.The importance of SEO strategy in growing your podcast.The power of podcast guesting for generating more leads.Don't forget to visit https://www.fearless.biz/tys for a FREE signed copy of Robin's book “Try Your Shot”!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ROBIN WAITE:LinkedInInstagramFearless Business podcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Free Signed Copy of Take Your ShotProud member of the Feminist Podcasters Collective.

Trades business owners find themselves without work in the pipeline all too often. Choosing to focus on other, seemingly more important parts of their businesses because at that moment they had work. But when the work suddenly dries up it's a lack of consistent marketing activity that we have to focus on as the culprit here. This is a common mistake though and maybe more so for tradies than other business owners because their focus is on the work and the outcome (which is important). As a business coach for tradies and builders, part of my job is to help my clients guard against this. To build a Marketing Machine that keeps working all the time so you don't end up in this sh*ty position.This video is about the fact that marketing is a numbers game and how to play it. When you go quiet, two numbers are important - your marketing activity that finds opportunities and your sales funnel as your forecast - all the opportunities you could win (right now if you don't find any more).You need to be measuring these numbers so you're not at risk of work drying up… I've made a chart to help you. Comment ‘CHART' and I'll send it and comment ‘CALL' and I'll talk to you about whether my coaching can help you.--------------------------------------If you're interested in growing your trade business, head over to our website and you can read some more of these Tradies Toolbox Tips: https://www.smallfish.com.au/trades-business-coaching/Book a money-maker call: https://www.smallfish.com.au/chatFOLLOW US AT:Facebook: https://www.facebook.com/smallfishcoach/Twitter: https://twitter.com/smallfishcoachInstagram: https://www.instagram.com/smallfishbusinesscoach/YouTube channel: https://www.youtube.com/c/smallfishau

Robin is the Founder of Fearless Business, regular speaker at various business events and bestselling author of several books, including Online Business Startup, Marketing Machine and the recent popular release Take Your Shot. He puts his 2 decades of business experience to work, coaching clients to reach their goals, create more time and increase their revenue. In this conversation on the Neil Wilkins Podcast, Neil and Robin discuss how to become a business consultant with a focus on mindset, pricing, pitfalls and more. Connect with Robin Waite https://fearless.biz/tys Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/show/neilwilkins

In this immensely practical episode, Robin Waite, Founder of Fearless Business, shares how he empowers coaches, consultants, and entrepreneurs to double their income and happiness while significantly reducing their client load.You will discover:- how you can double your income without doubling your workload- how to find the right price for your services- how to boost your confidence when selling
Robin Waite is the Founder of Fearless Business, an expert on pricing, a regular keynote speaker at business events, and bestselling author of several books, including Online Business Startup, Marketing Machine, and the recent popular release Take Your Shot. His expertise is productizing services and helping people articulate the fantastic results these products deliver so they can confidently charge more. He believes crafting a successful business isn't about working harder, it's about working smarter.
Want to learn more about Robin Waite's work at Fearless Business? Check out his website at https://www.robinwaite.com/ and get a copy of his book at https://amzn.to/4eQja5P.Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you're a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you're doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

Send us a textOur Patreon - https://www.patreon.com/HockeyCardsGongshowThank you to everyone who has supported our show through 250 episodes. We are humbled by your kindness, generosity and criticisms that have allowed us to improve.On this episode of the Hockey Cards Gongshow podcast we start with Get To Know Your Hockey Hall of Famers, this time looking at the amazing life and career of NHL and Bruins legend, Eddie Shore (6:47). Next, it's week 11 of Who's Hot & The Struggle Bus (16:35).  In hobby news, the return of OVI is imminent, is the NHL marketing machine moving on from Bedard, and the NHL announces plans for quarter-century teams (48:52).  We nominate four legends to the Pittsburgh Penguins Hobby Mt. Rushmore (1:04:14).  2024-25 Artifacts has been out for about a week or so and we look at the top five (very) early sales (1:24:11).  Then, we answer your mailbag questions (1:34:26), and end the show with personal pickups (2:07:13). Partners & SponsorsFanatics Collect - https://fanaticscollect.pxf.io/Y96ARPSlab Sharks Canadian Consignment - https://www.slabsharks.comMINTINK - http://www.mintink.caMy Card Post - https://www.mycardpost.comSign up for Card Ladder - https://app.cardladder.com/signup?via=HCGongshoFollow Hockey Cards Gongshow on social mediaInstagram - https://www.instagram.com/hockey_cards_gongshow/TikTok - https://www.tiktok.com/@hockey_cards_gongshowFacebook - https://www.facebook.com/HockeyCardsGongshowTwitter - https://twitter.com/HCGongshowThe Hockey Cards Gongshow podcast is a production of Dollar Box Ventures LLC.

Joe Rare - Level 9 Virtual On Using Technology With a Purpose: "What they wanna do is use the data that they can capture to improve the experience they deliver to you." We each have a to-do list that is seemingly miles long.  On that list, somewhere, is to market our business so we can grow.  But you also have all of the day to day minutiae to take care of. Joe Rare has been an entrepreneur for years and has survived and evolved his brands to help elevate other businesses.  Through Level 9 Virtual he has found a way to hire, vet and assign projects to help other entrepreneurs get their to do list whittled down. Like any serial entrepreneur, Joe also has another blossoming business, VisitorMatch.  This is a business designed to turn casual website visitors into prospects, and then into sales. In this candid conversation, we get to learn more about Joe's expertise in visitor tracking for small businesses, where he lays out cost-effective strategies focusing on target advertising and data-driven approaches. This includes a captivating explanation of how pixels and in-market data can efficiently connect businesses with potential customers without breaking the bank. Joe also brings to light the intricate processes behind hiring and training Virtual Assistants (VAs), with a special focus on the high-quality talent from the Philippines. Plus, you'll hear about his dramatic financial turnaround, lessons learned from managing remote teams, and the pitfalls he's faced from regulatory challenges in his previous ventures. Listen as Joe shares some best practices for hiring, as well as what the future of marketing can do for your business. Enjoy! Visit Joe at: https://joerare.com/ Level 9 Virtual - https://www.level9virtual.com/ Wedding Booking System - https://weddingbookingsystem.com/ VisitorMatch - https://visitormatch.com Premier Vacation Partners - https://premiervacationpartners.com     Podcast Overview: 00:00 Realized potential to start a VA company. 04:17 Marketing agency failed due to unsustainable overhead. 07:48 Government and finance are interconnected, influencing everything. 10:11 Global orders vanished; money held since 2014. 14:17 Learning risks as supplement entrepreneur too late. 16:50 Training ensures outsourced team members' success and retention. 20:19 Managing remote teams was challenging pre-video conferencing. 22:57 Philippine team: Loyal, passive, not proactive, aggressive. 28:00 Verify actions, conduct background checks, contact references. 30:19 Full-scale recruitment process through ads, filtering. 32:27 Embracing failure accelerates growth and success. 36:34 Gives free honeymoon with wedding venue booking. 39:40 Collect personal data using IP or pixel methods. 43:54 Data collection enhances user experience and value. 47:00 Plan to leave social media, delay kids' use. 50:35 Most male marketing discarded before entering home. 52:08 Target active searchers; use in-market data. Podcast Transcription: Joe Rare [00:00:00]: And then once we did it with 1 batch of of growth, it's like, well, now we know we're going to grow again. So just replicate it and then replicate it and then replicate it. And that's kind of how we we built. James Kademan [00:00:13]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at DrawInCustomers.com. We are locally unwritten by the Bank of Sun Prairie, Calls On Call Extraordinary Answering Service, as well as The Bold Business Book. And today, we're welcoming, slash preparing to learn from Joe Rare of Level 9 virtual. So, Joe, how is it going today? Joe Rare [00:00:41]: Oh, it's good. Thanks for having me. James Kademan [00:00:42]: I appreciate it. I'm excited to learn more of what you got because wh...

“Women make up 80% or more of the garment industry workers. Women garment workers make meager wages and work excessive working hours, 14 to 16 hours a day…Fashion is ranked as the second most polluting business in the world by the UN, 7% of the landfill is garments. The garment industry emits 8 to 10% of global CO2 and 500,000 tons of micro plastics are dumped into oceans each year.” Joan Michelson at UN Climate Week SDG Media Zone The fashion industry faces the twin problems of being an environmental disaster, and treating their majority female workforce very, very badly, even dangerously badly in many places. The good news is that some creative, determined, resourceful women are working on both challenges at once. You'll meet a few of them in this episode of Electric Ladies Podcast. It's a live recording of Joan's recent conversations with a few of these creative women who are creating and teaching sustainable fashion, while helping the women in their communities. It's an event at the United Nations for Climate Week at the SDG Media Zone  sponsored by the PVBLIC Foundation and the Fashion Impact Fund. You'll hear about: How women in New York, Africa and India are finding ways to help other women learn, manufacture and sell sustainable fashion; Where they are securing the funding for their small businesses and nonprofits. How you can buy sustainable fashion and support the women working there. Plus, insightful career advice: “I think one thing that we can talk about is buying less, right? Part of the problem is there's this like rampant over production. And so, if we buy fewer things, but nicer things and take care of them for longer, that would definitely I think help women. I think buying in general, from women owned businesses, buying locally, like community based. Those are ways that people can be more sustainable. And again, thinking about how to extend the life of your garments.” Ngozi Okaro on Joan's UN Climate Week panel Read Joan's Forbes articles here. You'll also like (some of these were recorded under our previous name, Green Connections Radio): Kerry Bannigan, Managing Director, PVBLIC Foundation, Co-Founder of UN Fashion and Lifestyle Network, Founder Conscious Fashion Campaign “Performing Our Femininity” – Joan's talk at Parlay House DC on Sustainable Fashion How Fashion's Marketing Machine can promote sustainability, Joan's Forbes article Laura Jones, Celebrity stylist and Founder of Frontlash magazine, on sustainable fashion trends. Amina Razvi, CEO, Sustainable Apparel Coalition (was VP of Membership when this was recorded) 7 Career Tips For Women In Sustainable Fashion, Joan's Forbes article Subscribe to our newsletter to receive our podcasts, blog, events and special coaching offers.. Thanks for subscribing on Apple Podcasts or iHeartRadio and leaving us a review! Follow us on Twitter @joanmichelson

Robin Waite is the Founder of Fearless Business, expert on pricing, regular keynote speaker at business events and bestselling author of several books, including Online Business Startup, Marketing Machine and the recent popular release Take Your Shot. Robin's website: https://www.fearless.biz/tys   SuccessGrid Instagram: https://www.instagram.com/successgridofficial/   Show notes: https://successgrid.net/sg232/   If you love this show, please leave a review. Go to https://ratethispodcast.com/successgrid  

About Ben Cena Professional Background: - Co-founded High Value Author, a premier service for professionals looking to publish without the typical hassles of writing and promotion. - Expertise in guiding clients from the initial concept of a book to its successful publication and beyond. - Extensive experience in content strategy and brand development, ensuring that each book resonates with its intended audience. - Core Beliefs and Professional Philosophy: - Passionate about the enduring power of a well-crafted book in an age of fleeting digital content. - Believes that becoming a published author is not just about sharing knowledge - it's about cementing one's legacy and amplifying credibility. - Committed to making the publishing journey seamless, so his clients can achieve the prestigious title of 'best-selling author.' https://highvalueauthor.com/ ---------------------------------- About Robin Waite Robin is the Founder of Fearless Business, regular speaker at various business events and bestselling author of several books, including Online Business Startup, Marketing Machine and the recent popular release Take Your Shot. He puts his 2 decades of business experience to work, coaching clients to reach their goals, create more time and increase their revenue. Robin runs a one-person coaching practice with a small team of associate coaches, and in 2023/24 did £250k/$300k revenue without doing any marketing (except for a single podcast interview which generated 3,000 leads!). https://www.robinwaite.com/ https://www.linkedin.com/in/robinmwaite https://fearless.biz/tys ---------------------------------- About Dr Josh McConkey As an emergency physician, I see the growing mental health crisis. As a commander I see the lack of leadership and resiliency in our younger generation. My leadership ethos, 'Be the Weight Behind the Spear' is a call to action for today's leaders to engage our communities. America's best resource is its people- teachers, coaches, volunteers, and families. What you do every day matters! https://www.weightbehindthespear.com/ https://www.linkedin.com/in/josh-mcconkey-md/ ---------------------------------- When It Worked Podcast https://getoffthedamnphone.com/podcast

On today's episode Jake begins a 4-part series on marketing with a stellar lineup of guests. Kicking it off, Uli Seusterof How to Manage a Small Law Firm joins the show to discuss referral-based marketing. Uli's tips for generating referral relationships and cases are practical and time tested. If you think that referral marketing is how established law firms build their client base at no cost, then you are wrong on all counts. Learn why Uli thinks that most lawyers do not budget enough time or money to build referral relationships and how to use your referral network to generate more work than you can handle.  

Episode 97: There are a lot of things you can do to promote your online business… networking, collaborations, content creation, paid ads, etc.One of the things that can catapult your business quickly and profitably is forming profitable partnerships with celebrity influencers in your niche.Obviously, developing those relationships and getting those influences to promote your business is much easier said than done.In this episode, Robin Waite tells us his system for reliably developing those partnerships by working as little as 3-4 hours per week. He tells us his strategies for getting his foot in the door, how to stand out and get noticed, how to pitch yourself, and much more!About Robin Waite: Robin is the Founder of Fearless Business, expert on pricing, regular keynote speaker at business events and bestselling author of several books, including Online Business Startup, Marketing Machine and the recent popular release Take Your Shot.He puts his 2 decades of experience to work, providing business coaching to coaches, consultants, and freelancers worldwide helping them to productize their service, articulate their value and confidently charge more.Get a Signed Copy of Robin's Book “Take Your Shot” - https://fearless.biz/tysConnect with Robin: Website: https://www.robinwaite.com Instagram: https://instagram.com/RobinMWaite Twitter: https://twitter.com/RobinMWaite Facebook: https://facebook.com/RobinMWaite LinkedIn: https://linkedin.com/in/RobinMWaiteWant to learn more about how to build a successful online business from the ground up? Grab your FREE copy of our online course, "Zero to $20k Blueprint" where you'll learn how to build a simple, scalable online marketing system that will quickly generate paying customers & clients for your online business.Get it NOW, by visiting our website at https://DigitalTrailblazer.com✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Nick talks to branding expert Greg Merilees, who shares his journey from t-shirt design to creating impactful websites for notable figures like Frank Oz and Sylvester Stallone. They delve into the essence of branding, discussing how it shapes perceptions and drives customer engagement. Greg emphasises the importance of clarity in messaging and the role of storytelling in building trust with audiences. They also explore the significance of unique positioning in a crowded market, illustrated through compelling case studies, including a Pilates instructor who transformed her business through a well-crafted online presence.    KEY TAKEAWAYS Branding as Perception: A brand is defined by what others say about you when you're not in the room. It's essential for a brand to resonate with customers and evoke feelings that encourage them to take action. Importance of Clarity: Clarity in messaging is crucial. Businesses should focus on clearly communicating what problems they solve and who they serve, rather than using jargon or clever phrases that may confuse potential customers. Storytelling in Branding: Storytelling is a powerful tool for building trust and authority. By sharing personal stories, case studies, and customer experiences, businesses can create a narrative that resonates with their audience and positions them as the guide in their customers' journeys. Incremental Improvement: A website is never truly finished; it should evolve over time. Businesses should start with a basic online presence and continuously improve it by adding valuable content, social proof, and trust elements as they grow. Unique Selling Proposition (USP): Identifying and highlighting what makes a business unique is vital for standing out in a crowded market. This can be achieved through competitor analysis and understanding customer feedback to draw out key differentiators.   BEST MOMENTS "A brand is what others say about you when you're not in the room, and it needs to appeal to your customers so that they take action with your brand." "If you don't have clarity in your message, people will leave your website. Clarity wins every time over being clever." "When people come to your website, they only care about what's in it for them, not about you."   GUEST RESOURCES Studio 1 - https://studio1design.com/about/   VALUABLE RESOURCES FREE TRAINING: Below, I cover 3 Simple Scaling Systems that will help you build a business that provides more freedom, makes you more money, and sets you up for total financial independence. https://go.highvalueexit.com/training FREE DOWNLOAD: "Exit For Millions Blueprint” - This blueprint will help uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit. https://go.highvalueexit.com/opt-in   Nick's LinkedIn: https://highvalueexit.com/li   Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.Support the show: https://highvalueexit.com/

In the episode 216 of IDEAS+LEADERS podcast I am speaking with Victoria Hajjar about creating a smart marketing strategy. Victoria Hajjar is the Founder of Ugli Ventures, which specializes in assisting startups as they scale from 6 to 7 figures. She focuses on aiding female entrepreneurs in optimizing sales and marketing strategies, team building, and leadership development to establish sustainable, profitable 7-figure enterprises. Less than 2% of women have broken the million-dollar mark in their business, and Victoria is on a mission to change that. With a proven track record of success, she has cultivated global brands across various sectors in countries including the US, UK, China, Sri Lanka, UAE, and Mexico.  You can contact Victoria here https://www.linkedin.com/in/victoria-hajjar/ Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq

In the final part of our L7 Marketing Machine™ series, Tom and Theresa discuss the Calibrate & Refuel Phase, where our team uses cutting-edge A.I., monitoring tools, and analytics to drive keen learnings and insights. In this phase, we keep tuning your campaigns to optimize greater payoffs and constantly refuel with new enhancements.   #digitalmarketing #digitalmarketingagency #SanDiegoMarketing #AudienceEngagement #MarketingROI #branding #brandstrategy #marketingtips #marketing #marketingpodcasts

Why you've got to check out today's episode:Discover a unique approach to marketing that deviates from traditional methods, like the overused social media tactics.Learn how to have an authentic marketing approach that is free of the typical "guru" hype, making it relatable and easy to implement for anyone looking to improve their business.Find out an actionable step to marketing that demonstrates the value of patience, persistence, and genuine connection and pursue strategies that align with your values.Resources/Links:Improve your sales strategy and boost your profits. Click here: https://www.robinwaite.comSummary:Have you ever felt like your marketing efforts are more of a grind than a growth strategy? You're posting on social media, sending emails, and doing everything the so-called experts recommend, yet the results are frustratingly slow. It's exhausting, and worse, it feels like you're bending your ethics and personality out of shape just to keep up. What if there was a smarter, more genuine way to attract leads without all the noise? Robin Waite is the Founder of Fearless Business, regular speaker at various business events and bestselling author of several books, including Online Business Startup,Marketing Machine and the recent popular release, Take Your Shot.In this episode, Robin cracked the code by focusing on intentional relationship-building. He reveals how one strategic podcast interview landed him 3,000 leads. Learn to achieve with less effort and more authenticity.Check out these episode highlights:02:08 - How Robin generated the 3,000-lead in one podcast interview: Get hyper intentional.00:06 - Robin's valuable top tip to generate 3,000 leads: Align my marketing by hanging out with cool people [top 10 people in your list to get hyper intentional with]10:40 - Encouraging words from Robin: "When they see somebody like Ali Abdaal or Dan Priestley they don't want to approach them. And I think they are only people. You go and speak to them, have a conversation. Be a little bit fearless. And just start that conversation and see where it goes."Tweetable Takeaways from this Episode:"Be intentional, write that list [10 people to get hyper intentional with]. I need to make sure I'm getting into the same room as them." - Robin Waite

Unlock the secrets to doubling your income with fewer clients from Fearless Business founder Robin Waite. Learn how to confidently raise your prices, productize your services, and grow your business without relying on social media. Whether you're a coach, consultant, or service-based entrepreneur, this episode offers game-changing insights to help you break free from hourly rates and create a more profitable, sustainable business model. Connect with Robin here: Website: https://robinwaite.com/ & https://fearless.biz Instagram: https://instagram.com/RobinMWaite Twitter: https://twitter.com/RobinMWaite Facebook: https://facebook.com/RobinMWaite LinkedIn: https://linkedin.com/in/RobinMWaite ------------------------------------------------------------------------------- 5 THINGS YOU'LL LEARN IN THIS VIDEO 1. Discover practical strategies for personal growth and professional development. 2. Learn how to effectively navigate challenges in business and life. 3. Gain insights from the experiences of industry leaders and successful individuals. 4. Understand the importance of mindset in achieving your goals. 5. Find inspiration to take actionable steps toward transformation.

Are you a small business owner trying to figure out how to get more leads? Maybe you've tried marketing strategies in the past but you're curious about learning new ways to get more quality leads in your business? This episode of the Marketing Matters™ Podcast with Ashley Brock is for you. What is a lead? What is NOT a lead? What are the four ways you can get more leads? Those are all questions you'll walk away with answers after this episode. Enjoy! Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Save Your Spot at the Marketing Matters™ Summit HERE Book Reference: Extreme Ownership Faster Way Coach: @jillcmurphy

In episode #39 of the Marketing Matters™ podcast, you'll meet Sherri Somers-Bell. She revolutionizes the way women in finance think about themselves and how they attract money, by giving them the tools they need to turn their financial expertise into a sustainable business—the kind that impacts both themselves and their audience. Sherri has been featured on CNN, NBC, Black Women Magazine, Women to Follow in 2023, Sisaundra Show, and more. She's the founder of “Unleashing Your Inner CEO” Conference for Women to Learn how to Make, Manage, and Multiply their Money. In this episode, you'll meet Sherri who was very frustrated with using paid ads for her business. Now, she's built her Marketing Machine™, she's findable, and got a very special award from the Mayor….  Listen to the full story because it's one you won't want to miss. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Save Your Spot at the Marketing Matters™ Summit HERE Connect with Sherri: Instagram: @itssherrisomers Website: ItsSherri

In episode #38 of the Marketing Matters™ podcast, you'll learn what website is best to use if you're a local business owner, have a brick and mortar OR if you're building a course, coaching program, online training, freebie, digital product, hosting an event OR if you sell products in-store, online, or BOTH!  All your website questions will be answered → from “Why do you need a website?” to “What website platform is best for my business?” It's all answered inside this episode for small business owners and entrepreneurs like you who are ready to become findable by building a Marketing Machine™.   Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Save Your Spot at the Marketing Matters™ Summit HERE Resources mentioned: FREE TRIAL of Kajabi HERE

In episode #37 of the Marketing Matters™ podcast, you'll hear from Ashley's client, Lexi, a family photographer based near Salt Lake, Utah, and how she used ads on Google to build a Marketing Machine™ so that she could become FINDABLE™ and increase her sales!   Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Save Your Spot at the Marketing Matters™ Summit HERE   Connect with Lexi: Website Instagram: @lexiraephotography

Summary In this conversation, Liam Lawson and Elliot Raine discuss the use of AI in scaling businesses. They cover topics such as AI as a marketing machine, AI fit in marketing, building AI systems, and leveraging AI in different aspects of business. They also explore the importance of product quality, revenue generation activities, and the role of AI in lead generation and customer acquisition. The conversation provides insights into how AI can be used to optimize marketing efforts and drive business growth. Chapters 00:00 Introduction and Live Event Start 02:26 Introduction to Elliot Raine and Topic Overview 03:22 AI as a Marketing Machine for 10Xing Your Results 08:05 Revenue Generation Activities and the Importance of Product Quality 13:41 Optimizing Lead Generation and Customer Acquisition with AI 19:23 Leveraging AI in Email Marketing, Social Media, and Paid Advertising 31:29 Paid Advertising: The Most Predictable Way to Grow Your Business 39:03 The Importance of AI CRM in Business Growth 45:43 Conclusion and Closing Remarks ⁠⁠Connect with Elliott

Learn how to turn customer referrals into a powerful marketing machine in our latest episode with Landon Taylor, the innovative mind behind Snoball. Landon shares his journey from facing near-crisis challenges in the financial services sector to developing Snoball, a tech-forward solution designed to enhance word-of-mouth marketing for home service companies. Discover the synergy between Snoball and AI tools like WhoHire, and gather insights on leveraging technology to address staffing challenges and boost marketing efforts in industries like HVAC and plumbing.Meet Landon Taylor as he recounts the trials of surviving Google's policy changes and the impact of the COVID-19 pandemic on his business. Gain an understanding of the critical role that customer relationships and authentic referral programs play, even when facing severe financial strains. Learn from Landon's personal anecdotes about perseverance, innovation, and how these adversities led to the birth of Snoball, a platform that systematizes referrals and reviews to help home service businesses thrive.Beyond business, we touch on the emotional and mental hurdles entrepreneurs face, with Landon sharing candid stories about balancing work and family life. He emphasizes the importance of support networks, mentors, and self-care in navigating challenging times. Finally, dive into practical strategies for managing online reviews and building customer loyalty with affordable marketing solutions that promise clear ROI. Tune in for a heartfelt conversation brimming with actionable insights and real-life experiences.https://snoball.com/https://whohire.com  Support the Show. https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflowhttps://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1https://bit.ly/4bFz4yc https://www.housecallpro.com/successullifehttps://www.facebook.com/corey.berrier https://www.linkedin.com/in/coreysalescoach/

Send us a Text Message.No one wants to be a “one-person marketing machine” but the reality is, most entrepreneurs and marketers will need to be one at some point in their business and career. In this week's episode, we dive into the importance of mastering becoming a one-person marketing machine. This episode is packed with actionable advice on how to approach marketing strategically, ensuring that every cog in your marketing machine is working in harmony. Episode Highlights: The significance of being a "One-Person Marketing Machine" in the early stages of business. The importance of balancing generalist knowledge with specialist skills in marketing. Why outsourcing marketing too early can lead to poor results without a solid strategy. The role of strategy in simplifying and enhancing marketing efforts. The benefits of understanding every part of your marketing funnel before outsourcing. Insights into maintaining creative control while scaling your marketing efforts. How being adaptable and agile can make you more effective in a dynamic digital landscape. Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library |  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/    To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Today is a great day because today I got to sit down with my friend, Hamed. There are so many things that I love about this guys but–above all others–Hamed is relentless. In another life, I'm sure he was a prolific restaurateur. In this life, he's a technologist and an entrepreneur working to solve the foundational issues within our industry. Today we sit down to discuss how he's building a POS system built to put me out of business. I teach restaurant marketing, Hamed's Milagro point of sales has mastered marketing. We dig deep to discuss why he felt the need to build Milagro and why he's chosen to give it away for free to restaurants.  For more information on Milagro POS, visit, https://www.milagrocorp.com/fullcomp/. ____________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars

Hey besties! In this episode, you'll discover how you can maximize your business's marketing strategy with insights catered to EVERY stage of its growth. Whether you just started your business and have so many questions or you have been a business owner for a few years and you're wondering "what can I do next?"-- this episode is for you. As a business with so much to offer, it's crucial that your personal branding shines through in every professional decision you make. In this episode, we'll provide you with valuable tips to help you make this happen. If you have any questions or something more you'd like to see us talk about, please leave a comment below! Smooches!

In episode #31 of the Marketing Matters(™) podcast, you'll learn about the three strategies you can implement to instantly increase the profitability of your ads and entire Marketing Machine(™).   Connect with Ashley Brock Instagram: @the.ashley.brock YouTube: @digitalmarketingmatters Join the 2025 Marketing Matters Summit Waitlist HERE

 “Sustainable fashion has … given us more permission to wear our values, to choose what reflects our personalities and our values…We have a lot more choices. We have a lot more agency, we have a lot more resources and authority and influence…We can choose to make our impressions the way that we want to…Think about it, because you're sending a message. You're reflecting who you are with how you put yourself together that day….We make a statement with what we wear. So what statement do you want to make?” Joan Michelson at Parlay House DC Delia Ephron, sister and collaborator of the late-great screenwriter Nora Ephron, talked about how women “perform their femininity” with what they wear. But because the fashion industry has an enormously detrimental impact on the environment today, more and more women are demanding lower impact clothing to reflect their values. Designers are responding. What does what you wear say about who you are? Listen to my recent talk at Parlay House DC on women, clothing, values and identity on how what we wear reflects much more than we think – and how we can choose deliberately – in this episode of Electric Ladies Podcast.  You'll hear about: Statistics on the environmental impact of the fashion industry Celebrities and designers who are deliberately making clothing with the environment in mind. What else your clothing says about you. Plus, insightful career advice, such as four questions you can ask yourself: “What do your clothing choices now reflect about who you are today?...What statement are you making with your clothing choices currently? How do you want your clothing to make you feel? And... What message are you sending?...Self-image, self-confidence or values, creative expression. Let what you wear reflect who you are today and what you value, deliberately, proudly, creatively, but make it a choice of how you want to perform your femininity.” Joan Michelson at Parlay House DC Read Joan's Forbes articles here. You'll also like (some of these were recorded under our previous name, Green Connections Radio): Kerry Bannigan, Managing Director, PVBLIC Foundation, Co-Founder of UN Fashion and Lifestyle Network, Founder Conscious Fashion Campaign How Fashion's Marketing Machine can promote sustainability, Joan's Forbes article Laura Jones, Celebrity stylist and Founder of Frontlash magazine, on sustainable fashion trends. Amina Razvi, CEO, Sustainable Apparel Coalition (was VP of Membership when this was recorded) 7 Career Tips For Women In Sustainable Fashion, Joan's Forbes article Subscribe to our newsletter to receive our podcasts, blog, events and special coaching offers.. Thanks for subscribing on Apple Podcasts or iHeartRadio and leaving us a review! Follow us on Twitter @joanmichelson

Justin Simon joins Melissa Moody on the 2 Pizza Marketing podcast for an insightful discussion on the power of building and maintaining a membership community.They address content creation challenges, delve into the intricacies of digital marketing metrics, and emphasize sustainable, burnout-free practices. They also explore the critical role of understanding audience intent and the benefits of repurposing content to maximize efficiency for small marketing teams.In this episode, you'll learn:The significance of fostering a shared identity and self-identification to enhance your membership community.How to prioritize fewer, impactful events and content to optimize engagement and efficiency.Learn methods for updating and refreshing old content at both macro and micro levels to maximize its value.Understand the importance of conducting 30, 60, 90-day reviews using tools like Google Analytics and SEMrush to track content performance.Discover strategies to prevent burnout and maintain sustainability in community and content management.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

In part 3 of our L7 Marketing Machine™ series, Tom and Theresa discuss the Build & Run Phase, where our team of experts develops the big ideas that generate leads, conversions, and lifetime customers. #digitalmarketing #digitalmarketingagency #SanDiegoMarketing #AudienceEngagement #MarketingROI #branding #brandstrategy #marketingtips #marketing #marketingpodcast

Welcome back to the seven-figure launchpad series. This crash course is your step-by-step blueprint to either get your business off the ground or scale it to seven figures and beyond.Today, we're focusing on the five P's: Prospect, Problem, Product, Promise, and Profit.Keep it simple...focus on one great product until you hit $1 million in revenue. Stay tuned for the next episode, where we'll tackle marketing and converting leads into customers.LEAVE A REVIEW if you liked this episode!! Let's Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

JTFoxx.com/links to Get Capital, Partner, Free Branding and Advice visit the link above. Here is my 100 million dollar marketing machine step by step

Victoria Hajjar, founder of Ugli Ventures, specializes in assisting startups in scaling from 6 to 7 figures. She focuses on aiding female entrepreneurs in optimizing sales and marketing strategies, team building, and leadership development to establish sustainable and profitable 7-figure enterprises. Her clients have had million-dollar months, earned billion-dollar revenues in their businesses, and she has mentored women who have landed Forbes 40 under 40. Less than 2% of women have broken the million-dollar mark in the business and Victoria is on a mission to change that. An entrepreneur herself, Victoria knows what it is like to be the person wearing so many hats, with little to no support. She teaches the playbook she wishes she had as she began her marketing journey 15 years ago. Her work with female entrepreneurs sprouted in her desire to be surrounded by women who are equally as ambitious, and to create a sense of community knowing all too well that entrepreneurship can be lonely. A Google and Hubspot certified expert, Victoria runs the popular Podcast - “The Scalable Marketing Machine” and has been featured on CNN and in numerous webinars and forums. Based in Miami, Victoria has two young boys, is an avid CrossFitter, and loves spending her summers with her family in Spain. Contact Information: Website: www.ugliventures.com Podcast: https://www.ugliventures.com/blog Facebook: https://www.facebook.com/ugliventures Instagram: https://www.instagram.com/ugliventures/ LinkedIn: https://www.linkedin.com/in/victoria-hajjar-66211618/ Email: hello@ugliventures.com

As a partner at Shareability, the social content studio and brand consultancy known for creating some of the most shared video campaigns of the last decade, Erick has been working with companies like Google, Intuit, Mars, Adobe, and others, to help them drive social campaign success, better understanding, engaging and activating target audiences. As the founding partner of Down Home with Tim McGraw, Shareability is translating its Gen Z expertise to help Down Home be the preeminent Marketing Machine for the heart of America, creating engaging content, brands, and experiences born out of Nashville. As an extension of his past work directing international environmental and human rights campaigns and volunteering with Mother Theresa at her Home for the Sick and Dying Destitute in Calcutta, he's passionate about Shareability's ongoing contribution to positive social impact. --- Support this podcast: https://podcasters.spotify.com/pod/show/dylanconroy/support

Are you giving people the ick? Well, not you personally, but your business. Are people getting the best first impression of your business, or are they deciding you're not for them before giving you a chance, based purely on your website? This happens to a huge number of businesses - B2B and B2C - but there are certain areas of your branding and positioning that, with some minor adjustments, can turn that ick into a customer. That's exactly what we do in our Brand Accelerator at Exposure Ninja, and I'll be running you through each step in this podcast Watch the video instead: https://exposure.ninja/brand-accelerator Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/315/ You May Also Enjoy… How To Get Qualified B2B Leads Using SEO https://exposureninja.com/podcast/311/ How SEO Works in 2024 https://exposureninja.com/podcast/303/ Copy This UNBEATABLE SEO Strategy in 2024 https://exposureninja.com/podcast/extra-037/ Google Gemini – The Biggest SEO Disruption in 25 Years https://exposureninja.com/podcast/extra-029/    

Ajay Kapoor, an award-winning executive at General Motors, joins Allyson Dietz and Sam Shapiro-Kline to discuss the transformation that today's marketing drives for all types of organizations from startups to scaled enterprises. Follow along as they dive into how marketing adapts to evolving consumer needs, data depreciation and brand legacies. Hear Kapoor's take on reverting back to the pre-digital revolution, potential growth for General Motors, and why people feel the need to name inanimate objects. --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

In this episode, I share a simple marketing plan that can be done in 3 hours a month, and then less than half hour a day. It covers both emails and social media, and allows you to turn on the faucet to add more to your leads pipeline if you wish.   What is Strategy Hub? Visit here>>> https://get.mystrategyhub.ca   FREE Audit Of Your Mortgage Business: www.auditmymortgage.ca

MYA- Lead Generation Quiz https://joinmya.com/signup Use code JA2FREE for 2 months free  New Hands-on Extension Workshop RICH STICH Workshop https://extensionsmarketingstrategy.my.canva.site/rich-stitch Join the free Facebook group to join like minded beauty pros! Facebook.com/groups/salonandsuitebusiness. In this episode, you will learn the number one marketing tool that you need to attract and retain clients to your salon. Whether you are a hairstylist or salon owner, this tool is the only tool that you need to create massive growth and success to your client count and sales. --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support

Is your book the beginning or the end of your entrepreneurial journey?In this week's episode, experienced business coach, Margie Beiswanger, shares the secrets to transforming a single book into a multitude of golden opportunities. She explains how to use your book content in different ways to create online courses, blogs, and other content that can benefit authors.Here's what stood out:Segment & Conquer: Dissecting a book's content to market it in digestible pieces, offering glimpses of expertise to entice and engage readers without overwhelming them.Content Transformation: Using the book as a starting point, you can adapt chapters into various formats to suit different reader preferences and learning styles.Maximizing Expertise: Understanding and meeting your audience's needs is crucial. Sell what they want and teach what they need to know.For writers seeking to expand their reach and engage in an ongoing dialogue with their audience, this episode provides a clear roadmap for growth and achievement.Download  Margie's "20 Ways to Generate Income with Your Signature Talk" *************************************************************************Sponsored by Aviva Publishing. For over 30 years we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Let's brainstorm the best ways to help you sell your book in bulk!*************************************************************************

Marlon Marescia, Founder of Video Marketing Machine. He began his career by leading his family’s construction business before making a significant industry shift into IT. Serving as the sales and marketing manager for a software development company, he mastered online lead generation and client conversion skills. After 12years, Marlon ventured into entrepreneurship, founding a marketing agency. […]

Marketing, manufacturing, and life advice are the key themes in this episode of Manufacturing Happy Hour. Jim Carr, CEO of CARR Machine & Tool, joins the podcast to impart his words of wisdom as a manufacturing trailblazer. We hear about his early days of bartending and marketing and the surprisingly transferable lessons he now applies to manufacturing. One of Jim's take-home points in this episode is the importance of getting out of your comfort zone, which is something he practices regularly. He also shares how he got started with branding and marketing on the manufacturing side and why he decided to push forward with social media (even when manufacturing leaders at the time were skeptical). Jim also reveals the two core beliefs that keep him successful and why his passion for his work keeps him young. In this episode, find out: Jim explains how the notion of manufacturing work being low pay is no longer the case Why your branding should match the clients and partners you aspire to work with What Jim learned from his background in hospitality that he applies to manufacturing How to know when to take the leap into a different industry/new business venture Why you need to expand your comfort zone and try new things Jim's advice for dealing with tough economic times How Jim applied his background in branding and marketing to manufacturing Why consistency is essential when it comes to branding Why manufacturers are typically hesitant to get involved with marketing Jim explains why his passion for his work keeps him young The two core beliefs that Jim holds onto Enjoying the show? Please leave us a review here. Even one sentence helps. It's feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes: “What holds people back in their careers is they're too concerned with what other people are going to think. You have to do what you feel is the right thing for you.” “I believe if you match your brand to the companies that you're trying to attract, it's good synergy.” “Consistency is really important. If you're only going to post 1-2 times a week, make sure it's consistent on the days of the week and the times that you post because people get used to seeing that.”Links & mentions: Perry's Steakhouse: An award-winning, fine-dining restaurant in Schaumburg, Chicago CARR Machine & Tool: An AS9100D aerospace machine shop that does high-value, high precision machining My True Position podcast: A podcast for manufacturing professionals full of actionable insights into high-level issues of running a small to mid-sized manufacturing company, hosted by Jim.Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.

In this electrifying episode of "The Root of All Success," your host, The Real Jason Duncan, sits down with the brilliant marketing mind, Cassie Petrey, to delve into the fascinating world of pop sensation – The Backstreet Boys. Get ready for an exclusive behind-the-scenes look at the marketing genius that propelled one of the most iconic boy bands to superstardom. Jason and Cassie kick off the episode by exploring the origins of The Backstreet Boys and their meteoric rise to fame in the late '90s. As they navigate through the band's early days, Cassie Petrey provides unparalleled insights into the strategic decisions that fueled the group's success and solidified their place in music history. The episode also uncovers the pivotal moments and campaigns that played a crucial role in maintaining the band's relevance over the years. From comebacks to adapting to changing industry landscapes, Cassie and Jason discuss the dynamic strategies employed to keep The Backstreet Boys not only in the spotlight but at the forefront of pop culture. Whether you're a die-hard fan of The Backstreet Boys or simply interested in the art of strategic marketing in the entertainment industry, this episode of "The Root of All Success" is a must-listen. Join Jason Duncan and Cassie Petrey for an engaging conversation that takes you backstage into the marketing machine that fueled the success of The Backstreet Boys and left an indelible mark on music history. Cassie's Website Link: www.crowdsurf.net Cassie's Social Media Instagram: https://www.instagram.com/cassiepetrey/?hl=en  Twitter: https://twitter.com/cassiepetrey  Facebook: https://www.facebook.com/cassiepetrey LinkedIn: https://www.linkedin.com/in/cassiepetrey TikTok: https://www.tiktok.com/@cassiepetrey Love the show? Subscribe, rate, review & share! https://therealjasonduncan.com/podcast This episode is sponsored by Dubb. Up your email game and make videos that convert! Get two free weeks and 50% off your first two months with this link: therealjasonduncan.com/dubb Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you reach 1,000,000 people each month with your content? Well, today's guest leads the digital strategy at a high school that does - and you'll want to listen in.Today's students are interested in media, video production, and more. Use the work they do in class to help promote your school!La Salle College High School has just over 1,000 students attend its all-boys school, and you'll learn exactly how they are incorporating their curriculum to help celebrate the students and staff at their school.SPECIAL GUESTRob JohnsonDirector of Digital StrategyLa Salle College High School, PennsylvaniaEmail: johnsonr@lschs.org Twitter: @Rjohnson_LSCHSWebsite: https://www.lschs.org Facebook: https://www.facebook.com/lschs Instagram: @LSCHSTwitter: @LSCHSYouTube: https://www.youtube.com/WEXPtv USEFUL INFORMATIONSign up for my free webinar on December 14th, “Live Q&A Discussion for School Social Media,” now - click here!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

When Avengers: Endgame surpassed Avatar as the top-selling global release of all time in 2019, it looked like Marvel Studios was invincible.However, fast forward four years later and the picture looks very different.The unfortunate mix of a global pandemic, A-list actors (temporarily) hanging up their capes, and a push to streaming has resulted in superhero fatigue with critics, audiences, and industry professionals losing faith in the franchise machine.The latest film in the Marvel Cinematic Universe, “The Marvels,” bombed over the weekend, clocking lowest the MCU box office debut in the studio's history.On the latest episode of Yeah, That's Probably an Ad, Adweek's Europe brand editor, Rebecca Stewart is joined by senior producer, Al Mannarino and co-authors Joanna Robinson and Dave Gonzales, who along with Gavin Edwards recently released MCU: The Reign of Marvel Studios, the unauthorized, behind-the-scenes look into the franchise.During the conversation, they discussed the Marvel marketing machine, where Marvel's brand downturn started, and how it can retain audiences who are losing interest in the IP itself.Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America's number one retailer.¹ They can help you connect with Walmart's 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale. Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart's digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart's site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey. Their Closed-loop Measurement uses Walmart's proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart's site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers. Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers. Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources. They also unpack recent successful marketing efforts from Marvel, including the brand partnership with Mcdonald's and the Disney+ series Loki, and if a rebrand or relaunch is in Marvel Studios' future. Hosted on Acast. See acast.com/privacy for more information.

Today on the Matt Walsh Show, the media is panicking over an Adderall shortage in the United States. Apparently many Americans aren't getting their daily doses of stimulants, and this is leading to catastrophe. But what this story really demonstrates is that Big Pharma has a stranglehold on the population. Also, Ron DeSantis accepts a debate challenge from Gavin Newsom. Is that the right move? Justin Trudeau announces his separation from his wife. Lizzo is accused of sexual harassment and fat shaming. And two new and highly disgusting TikTok trends take off. Ep.1197 - - -Click here to join the member exclusive portion of my show: https://utm.io/ueSEm- - -  DailyWire+:Want to work at The Daily Wire? For more information, click here and select “Careers”: https://bit.ly/3JR6n6d Get 25% of your DailyWire+ membership: https://bit.ly/3VhjaTs Represent the Sweet Baby Gang by shopping my merch here: https://bit.ly/3EbNwyj  - - -  Today's Sponsors: Birch Gold - Text "WALSH" to 989898, or go to https://bit.ly/3LjDxuA, for your no-cost, no-obligation, FREE information kit. Headrest Safe - Save $100 today with code WALSH at http://www.theheadrestsafe.com ZipRecruiter - Rated #1 Hiring Site. Try ZipRecruiter for FREE!http://www/.ZipRecruiter.com/WALSH - - - Socials: Follow on Twitter: https://bit.ly/3Rv1VeF Follow on Instagram: https://bit.ly/3KZC3oA Follow on Facebook: https://bit.ly/3eBKjiA Subscribe on YouTube: https://bit.ly/3RQp4rs

Is it really impossible to build a profitable business in smaller markets? Well, our guest from Jacksonville is here today to debunk that myth and show you how it's done!Meet Dustin Ring, the classic example of "From Zero to Hero." With determination and action, he transitioned from a $30,000-a-month corporate job to closing six-figured wholesale deals in small towns and counties. Dustin's success story proves that NOTHING is impossible when you take action and believe in yourself. For more “deal-closing” adventures check out TTP Training Program.----------Show notes:(1:15) Beginning of today's episode(1:33) Dispelling myths about building a successful wholesale business in smaller markets(4:11) Exploring the lucrative opportunities in smaller towns within the market(7:02) How does he manage to attract enough buyers in his area to close significant deals?(9:50) Building relationships with repeat buyers who purchase properties without seeing them(14:53) Implementing a 90-day testing strategy to generate high-converting leads(21:50) Embracing authenticity in your interactions with others (25:00) Analyzing a $200,000 mobile park home deal in detail----------Resources:ZillowBatchleadsFollow Dustin on Instagram here Follow Dustin on Youtube hereBreak The Mold: How to Change Careers and Disrupt Generation Curses and Create Massive Abundance for Real Estate by Dustin RingTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?