Podcasts about marketing machine

In this episode of "The Free Lawyer" podcast, host Gary interviews M&A advisor David Shavzin about how lawyers can prepare their firms for sale or transition. David explains the importance of reducing owner dependency, improving productivity, and building sustainable marketing systems to increase a law firm's value. They discuss strategies for gradual exits, the emotional challenges of leaving a practice, and the need for early planning. David also highlights the value of revenue diversification and assembling a trusted advisory team. The episode offers practical advice for lawyers seeking freedom while preserving their professional legacy.David is an M&A Advisor and Exit Strategist who truly understands what business owners go through when they start thinking about their exit strategy and the real value of what they have built.What makes David stand out is his rare combination of deep M&A transaction experience, strategic planning expertise, and business valuation knowledge. He founded The Value Track to help owners understand and grow their company's value — whether they are planning to exit in two years or ten.He does not just focus on the sale - he helps owners look 3–5 years ahead and build value systematically. It is a practical, forward-looking perspective that most business owners will benefit from, whether or not they are actively thinking about an exit.David's Background and Human Element in Exits (00:01:07) Learning the Importance of Personal Conversations (00:02:27) What Makes a Law Firm Sellable? (00:04:50) Myths vs. Reality of Selling a Law Firm (00:08:12) Optimizing Value and Owner Irrelevance (00:09:40)Productivity, Process, and Marketing Systems (00:12:31)Building a Marketing Machine (00:13:35) The Buyer's Perspective and Value Multipliers (00:15:05) Team Quality and Internal Dynamics (00:17:31) TPersonal Goodwill vs. Enterprise Goodwill (00:20:08) Deal Structures for Gradual Transition (00:22:12) When to Start Exit Planning (00:23:53) Cost of Waiting Too Long (00:25:18) Navigating Post-Sale Identity Crisis (00:26:11) Strategic Exit Planning for Freedom (00:28:12) Most Overlooked Value Creation Strategy (00:29:37) First Steps for Lawyers Considering Exit (00:31:58) Take The Free Lawyer Assessment (10 minutes, completely free):https://www.garymiles.net/the-free-lawyer-assessmentWhat you'll get immediately:✓ Your Professional Freedom Score (out of 300 points)✓ Breakdown across Internal Authority, Sustainable Excellence, and Authentic Practice✓ Personalized action plan in your inbox✓ Specific steps you can take this weekWould you like to learn what it looks like to become a truly Free Lawyer? You can schedule a complimentary call here: https://calendly.com/garymiles-successcoach/one-one-discovery-callWould you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free

Welcome back to the Fintech Takes podcast. I'm Alex Johnson, joined by Carlos Caro (author of the Free Toaster newsletter and host of the Free Toaster podcast) for the second episode of Facing Credit, where we unpack what's really happening in lending right now. This one's about marketing; the overlooked starting point of every loan.  Everything in lending sits downstream of how you acquire customers and what it costs to reach them. And right now, that system is in flux. AI has upended the old rules of digital acquisition. Google's “Helpful Content” update triggered what Carlos describes in his writing as the “SEO Apocalypse”, a collapse that's wiping out 50–90% of organic traffic and forcing publishers, affiliates, and lenders to rewrite their playbooks. The rise of AI-generated search results and zero-click answers means the economics of attention have changed for good. Carlos and I dig into: How AI is breaking traditional digital marketing and reshaping lender acquisition costs What Google's updates mean for SEO, SEM, and the affiliate ecosystem How creators like My Rich BFF and MrBeast are becoming the new distribution channels for lenders And what “Generative Engine Optimization” (GEO) might mean for the next phase of search Tune in for Carlos's take on how lenders, publishers, and fintechs can survive the SEO extinction event (and what it'll take to win attention in the AI age). Plus, we reference these three Free Toaster pieces throughout the conversation; consider them required reading: The SEO Apocalypse Has Arrived How New Balance's CMO Turned Around A 15-Year Decline Reddit Isn't an Affiliate Channel This episode was brought to you by Marqeta. Don't sacrifice agility for stability. With Marqeta, launch payments experiences that perform at scale and flex with your business. Learn more at https://marqeta.com/ftt Sign up for Alex's Fintech Takes newsletter for the latest insightful analysis on fintech trends, along with a heaping pile of pop culture references and copious footnotes. Every Monday and Thursday: https://workweek.com/brand/fintech-takes/ And for more exclusive insider content, don't forget to check out my YouTube page. Follow Carlos Caro: LinkedIn: https://www.linkedin.com/in/the-carlos-caro/ Follow Alex Johnson:  YouTube: https://www.youtube.com/channel/UCJgfH47QEwbQmkQlz1V9rQA/videos LinkedIn: https://www.linkedin.com/in/alexhjohnson X: https://www.twitter.com/AlexH_Johnson

Howie and Harlan are joined by Harvard internist Jerry Avorn to discuss his research on the pharmaceutical industry and his work promoting evidence-based prescribing. Harlan highlights new results from the American Heart Association meeting, including a one-time CRISPR-based therapy for high cholesterol; Howie reports on an outbreak of infant botulism. Show notes: Research from the American Heart Association Meeting "Phase 1 Trial of CRISPR-Cas9 Gene Editing Targeting ANGPTL3" "First-in-human trial of CRISPR gene-editing therapy safely lowered cholesterol, triglycerides" "Cardiac Allograft Vasculopathy Inhibition with Alirocumab: The CAVIAR Trial" "PCSK9 medication plus statin may help lower cholesterol after heart transplant" "Investigational daily pill lowered bad cholesterol as much as injectables" Jerry Avorn Science Direct: Academic Detailing Jerry Avorn: "Principles of Educational Outreach ('Academic Detailing') to Improve Clinical Decision Making" Alosa Health FDA: Accelerated Approval Jerry Avorn: Rethinking Medications: Truth, Power, and the Drugs You Take FDA: Direct-to-Consumer (DTC) Advertisements H.R.5952 - Prescription Drug User Fee Act of 1992 FDA: FY 2025 FDA Budget Summary Centers for Medicare & Medicaid Services: Open Payments  H.R.3590 - Patient Protection and Affordable Care Act "Aducanumab Discontinued as an Alzheimer's Treatment" FDA: ELEVIDYS Brigham and Women's Hospital & Harvard Medical School: Division of Pharmacoepidemiology and Pharmacoeconomics Amazon.com: Featured comments on Rethinking Medications Infant Botulism California Department of Public Health: "Outbreak of Infant Botulism Linked to ByHeart Infant Formula" California Department of Public Health: Infant Botulism Treatment and Prevention Program CDC: "Infant Botulism Outbreak Linked to Infant Formula, November 2025" "ByHeart recalls all baby formula sold nationwide as infant botulism outbreak grows" California Department of Public Health: What is BabyBIG? California Department of Public Health: Postponement of BabyBIG Fee Increase California Department Of Public Health: Invoice and Purchase Agreement for BabyBIG In the Yale School of Management's MBA for Executives program, you'll get a full MBA education in 22 months while applying new skills to your organization in real time. Yale's Executive Master of Public Health offers a rigorous public health education for working professionals, with the flexibility of evening online classes alongside three on-campus trainings. Email Howie and Harlan comments or questions.  

Howie and Harlan are joined by Harvard internist Jerry Avorn to discuss his research on the pharmaceutical industry and his work promoting evidence-based prescribing. Harlan highlights new results from the American Heart Association meeting, including a one-time CRISPR-based therapy for high cholesterol; Howie reports on an outbreak of infant botulism. Show notes: Research from the American Heart Association Meeting "Phase 1 Trial of CRISPR-Cas9 Gene Editing Targeting ANGPTL3" "First-in-human trial of CRISPR gene-editing therapy safely lowered cholesterol, triglycerides" "Cardiac Allograft Vasculopathy Inhibition with Alirocumab: The CAVIAR Trial" "PCSK9 medication plus statin may help lower cholesterol after heart transplant" "Investigational daily pill lowered bad cholesterol as much as injectables" Jerry Avorn Science Direct: Academic Detailing Jerry Avorn: "Principles of Educational Outreach ('Academic Detailing') to Improve Clinical Decision Making" Alosa Health FDA: Accelerated Approval Jerry Avorn: Rethinking Medications: Truth, Power, and the Drugs You Take FDA: Direct-to-Consumer (DTC) Advertisements H.R.5952 - Prescription Drug User Fee Act of 1992 FDA: FY 2025 FDA Budget Summary Centers for Medicare & Medicaid Services: Open Payments  H.R.3590 - Patient Protection and Affordable Care Act "Aducanumab Discontinued as an Alzheimer's Treatment" FDA: ELEVIDYS Brigham and Women's Hospital & Harvard Medical School: Division of Pharmacoepidemiology and Pharmacoeconomics Amazon.com: Featured comments on Rethinking Medications Infant Botulism California Department of Public Health: "Outbreak of Infant Botulism Linked to ByHeart Infant Formula" California Department of Public Health: Infant Botulism Treatment and Prevention Program CDC: "Infant Botulism Outbreak Linked to Infant Formula, November 2025" "ByHeart recalls all baby formula sold nationwide as infant botulism outbreak grows" California Department of Public Health: What is BabyBIG? California Department of Public Health: Postponement of BabyBIG Fee Increase California Department Of Public Health: Invoice and Purchase Agreement for BabyBIG In the Yale School of Management's MBA for Executives program, you'll get a full MBA education in 22 months while applying new skills to your organization in real time. Yale's Executive Master of Public Health offers a rigorous public health education for working professionals, with the flexibility of evening online classes alongside three on-campus trainings. Email Howie and Harlan comments or questions.  

In this episode, Jon and Bailey Sanchez dive into the latest market trends while exploring how artificial intelligence is reshaping the small business landscape. The conversation highlights how AI tools can help small business owners refine marketing strategies, streamline operations, and enhance customer engagement. Jon and Bailey also examine the power of brand identity—what truly defines a brand—and how consistent customer experience fuels long-term loyalty.

What if marketing wasn't a mystery—but a machine? In this power-packed episode, Rory Vaden sits down with one of the greatest marketing minds he's ever met: Lee Pepper—U.S. Army veteran, marketing strategist, and author of Never Outmatched. Together, they unpack how Lee helped scale a behavioral healthcare company 60x and sell it for over $300 million—driven by a war room of data, precision strategy, and relentless testing. Lee reveals why most businesses are measuring the wrong metrics, the truth about paid traffic vs. organic, and the secret military-inspired strategies that make marketing predictable, scalable, and wildly profitable. You'll learn how to stop chasing trends and start building an unstoppable revenue engine. This isn't theory. It's battlefield-tested insight from someone who's been in the trenches—and won. If you're serious about building a marketing function that fuels real growth, you don't want to miss this conversation.

CLASS SLIDESMost people use WhatsApp to chat.I use it to convert.In this class, I show you how to turn WhatsApp into one of the most powerful marketing tools for your brand — to build real connection, drive sales, and create a community that actually talks back.You'll learn how I set up content flows, automated messages, and engagement strategies that feel human — not spammy. I'll share how to segment your contacts, craft irresistible broadcast messages, and use WhatsApp groups, status, and catalogs to keep your audience close (and buying).By the end, you'll have a WhatsApp system that runs like a marketing machine — personal, powerful, and perfectly on-brand.⚡️JOIN MY FREE REBEL ACADEMY 80+ FREE COURSES https://www.alexhouseofsocial.com/freerebelacademy

Sandy Diao is one of the most exceptional growth leaders of the last decade. Sandy has scaled products to over 200M+ users and led growth teams at Descript, Meta and Pinterest. She is also a prolific writer all on things growth here.  AGENDA:  03:59 Biggest Growth Lessons from Pinterest 08:01 What is a Good vs a Bad Growth Hypothesis 11:11 Common Mistakes in Growth Strategies 14:57 Channel Fit: When You Have It & What To Do 25:43 Return on Ad Spend (ROAS) 101: How to Build a Paid Marketing Machine 30:08 How to Do SEO and Long-Term Growth Investments 33:22 Doubling Down on Successful Channels 36:31 The Unchanging Foundations of SEO 37:52 Generative AI Engines vs. Traditional Search Engines 41:12 Paid Marketing Channels: What's Overrated? 43:42 The Rise of User-Generated Content (UGC) 46:34 TikTok Ads: Expectations vs. Reality 49:55 Brand Marketing: What is Real vs What is BS? 53:33 The Importance of Feature Launches 01:01:50 Hiring for Growth: When and Who? 01:08:55 Quick Fire Round: Onboarding, Notifications, and Growth Channels    

Today, Dave Sullivan speaks with Joe Hughes from Contractor Dynamics to discuss what really works in marketing for roofing contractors. Joe shares down-to-earth advice on how to get your name out there, why it's smart to zero in on your local market, and how to make the most of both digital and old-school marketing. He talks about why it's so important to take charge of your own marketing, keep your customers in the loop, and always keep an eye on what's working. You'll hear some practical ideas, like reaching out to your past clients and making real, relatable videos, to help you find new leads and grow your business. Joe also gives a quick intro to Contractor Dynamics' training programs, which are designed to help roofing companies take control of their marketing for the long haul.What you'll hear in this episode:Marketing strategies for roofing contractorsChallenges in the current digital marketing landscapeImportance of education and ownership in marketing effortsThe role of brand awareness and targeted local marketingEffective use of social media and video content for engagementThe significance of tracking key performance indicators (KPIs)Strategies for nurturing leads and building customer relationshipsThe impact of niching down on marketing effectivenessBalancing online and offline marketing tacticsThe necessity of a comprehensive marketing plan and consistent executionResources:Connect with Joe!Contractor Dynamics: WebsiteConnect with Dave!Free Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes → @DaveSullivanRooferShowTrusted & Vetted SponsorsRuby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

Most business owners pour time and money into marketing, only to feel burned, confused, or frustrated by weak results. They've tried agencies that overpromise, ad spend that doesn't convert, and websites that look great but don't sell. What if your marketing could finally work—consistently, predictably, and profitably? In this workshop-style episode of The Better Than Rich Show, Mike Abramowitz sits down with John Logan, founder of Greenlit Growth and creator of the Marketing Machine Playbook. A former cybersecurity specialist turned StoryBrand-certified strategist, John helped one client grow from $3 million to $25 million in under three years by simplifying marketing into a clear, repeatable system. He shares how to build a marketing “machine” powered by clarity, automation, and measurable strategy—so your marketing finally drives real growth instead of guesswork. Timesatamp [00:00] – The Truth About Marketing Accountability [05:21] – How Marketing Really Works (The Car Analogy) [10:11] – Step 1: Clarify Your Message with StoryBrand [14:14] – Step 2: Build a Homepage That Converts in 5 Seconds [18:24] – Picking the Right Call-to-Action [22:34] – Step 3: Systems That Capture, Nurture, and Convert [28:18] – How to Nurture Without Annoying People [34:39] – Step 4: Build a Strategy with the G.R.O.W.T.H. Framework [44:00] – Standing Out from the Competition [51:49] – Step 5: Create Content That Compounds Over Time  Key Quotes “You need someone responsible, accountable—and the buck stops with them when it comes to marketing.” “If your message isn't clear, your marketing won't work.” “Marketing is supposed to grow your bottom line—not just your followers.” “Stop chasing new leads and start nurturing the ones you already paid for.” “Why have a flawed system when you can have a flawless process?” “Be the pink van in a sea of white ones—stand out or get ignored.”  Key TakeawaysClarify Your Message Before Anything Else – Use the StoryBrand one-liner to make it instantly clear who you help and how. Build Infrastructure, Then Market – Website → Systems → Automations → Strategy → Content—in that order. Nurture for the Long Game – Create automated, educational touchpoints that keep you top-of-mind for years. Measure Marketing by Revenue, Not Likes – Marketing that doesn't move profit is just noise. Track ROI and 90-day targets.  Links Mentioned Free Marketing Playbook: GreenlitGrowth.com  StoryBrand AI Trial: StoryBrand.com  

In this episode of Scratch, Ariel Kelman, President & CMO of Salesforce, shows how a category leader can still think like a challenger through the power of education, not persuasion. Education beats persuasion when you make community the flywheel: by pairing product truth with peer proof through events like Dreamforce, Trailhead, and forums, so customers learn how to win with your product (not just why it's great). That mindset turns advocacy into momentum.But teaching only lands if the tech actually works in the flow of “work”, so Ariel's rule is being able to put data before demos. He emphasizes the need to harmonize and govern customer data in Data Cloud so AI agents have context, then deploy them where they matter. For example, a product Q&A agent spun up in weeks drove 700k+ customer chats, and their website/service agents have resolved 1.6M cases because they understand real customer history, permissions, and next best actions.Finally, as a brand, you need to be Customer Zero and balance quick wins with long bets. Dogfood your offerings first to iterate fast and convert internal proofs into external playbooks, then scale what works. Watch the video version of this podcast on YouTube ▶️: https://youtu.be/92Rfv19ypQE          

"Send me a text"In 2 years, Grüns went from zero to $500M valuation selling gummy vitamins in a market that was already very saturated. The format wasn't new.  The "convenient on-the-go” positioning wasn't innovative. So what actually drove their success? This deep-dive reveals the marketing strategy most case studies miss.While Grüns markets to a massive Total Addressible Market (TAM) with generic "nutrition gaps" messaging, they actually convert customers a very different way.Using “PA” funnels that convert at 3-4x the industry average, and get customers with higher lifetime value.Inside, this breakdown you'll find the exact “PA” funnel framework Grüns uses, complete with our customer research methodology that you can use, and a step-by-step guide for any supplement brand looking to move beyond generic wellness messaging.What you'll learn:Why chasing the biggest TAM with generic messaging kills conversion ratesThe 3-tier framework that determines purchase behavior4 specific “PA” funnels Grüns uses (They use more that this actually)The complete “PA” funnel template you can implement immediatelyIf you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide. Discover what really works in funnel marketing Need help increasing sales on your own? Click here Stuck at $1 - $5M in revenue? Click Here Case Study on how Creative Thirst added over $200,000 for one supplement brand

Thanks for joining us! Please subscribe to our channel! Want more?Join 50,000 other smart execs getting 1 free daily marketing tip from Max here: https://bit.ly/463NoABLearn more about Max here: https://bit.ly/44pTVEGLearn more about Logan here: http://bit.ly/3TzRPf5Learn more about Max's Team here: https://bit.ly/4kyNQuqLearn more about Logan's agency here: https://bit.ly/3GDbhogHave questions or topics? DM Max on twitter https://bit.ly/44rWTZm

In this episode, Jason chats with Derek Kelly, a marketing agency owner who once swore he would never go into business. Derek shares his story of starting Clear Sound Consulting and how he shifted his perspective on sales from something "sleazy" to a way of building genuine, long-term relationships with clients. He talks about the early days of his business and the one-year window he had to make it work. Derek breaks down his core marketing philosophy into three simple parts: understanding your audience, defining your brand, and clarifying your communication. He gives practical advice for anyone starting out, highlighting the power of referrals from your first few customers. He also shares a simple but effective strategy of calling past clients that can lead to immediate business and discusses when it's really the right time to start spending money on paid advertising.Enjoy the show!Guest Links:Website: https://www.clearsoundconsulting.com/Podcast: https://podcasts.apple.com/us/podcast/the-clearsound-podcast/id1725858995

Book a free call with Kilo HERE. Here are 3 ways to get more BFU in your life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.

This week on @Betches, Sami & Jordana recap their Mumford & Sons concert and Marcus Mumford's unexpected “wait, he's hot now?” glow up. Then, they dive deep into the marketing powerhouse that is Taylor Swift & Travis Kelce, from predicting what (and who) the tracks will be about to dissecting her PR perfect romance with Travis. And finally, they break down Brooklyn Beckham & Nicola Peltz extremely petty and oddly timed vow renewal. Go to the Betches YouTube page to watch full length episodes every Friday: Youtube.com/@Betches  00:00 Introduction & Mumford Recap07:18 The Life Of Our Capitalist Queen, Taylor Alison Swift11:53 Taylor & Travis' PR Machine20:28 Does Brooklyn Beckham & Nicola Peltz vowel renewal spell trouble?30:33 Sami's Read of the Week32:16 Betch of the Week & Caymans Learn more about your ad choices. Visit megaphone.fm/adchoices

How does a 115-year-old beauty giant keep up with TikTok trends, viral moments, and AI-powered hair tech?Chief Digital & Marketing Officer Darienne Kennedy pulls back the curtain on how L'Oréal's Professional Products Division moves at the speed of culture. From signing pop icon Sabrina Carpenter and her stylist, to harnessing AI scalp diagnostics, to deciding which viral moments are worth jumping into—Darienne shares the brand storytelling playbook that keeps nine iconic haircare brands distinct, relevant, and trusted.We also dive into the art of B2B loyalty, how L'Oréal supports salon professionals beyond just products, and why technology should enhance — not replace — the deeply human connection between stylist and client. Whether you're in marketing, beauty, or just obsessed with a great brand story, you'll come away with insights on blending heritage with innovation.Watch the full interview to hear how L'Oréal balances risk-taking with brand integrity, the surprising celebrity moment that went viral, and the next big beauty frontier starting at the scalp. Key Moments:00:00 Inside L'Oreal's Celebrity Partnerships and Cultural Moments04:25 Darienne Kennedy: 25 Years Growing with L'Oreal11:29 How L'Oreal Balances B2B and B2C Strategies15:58 Crafting Distinct Stories for Nine Global Haircare Brands22:40 L'Oreal's Sustainability Push: Refills and Green Innovation28:16 Moving at the Speed of Culture in Beauty Marketing31:10 How L'Oreal Measures Marketing Impact34:07 Education and Training as Brand Loyalty Drivers41:39 AI and Smart Tools Shaping the Future of Haircare50:46 The Next Big Trends in Hair, Health & Wellness51:38 Lightning Round: Quick Insights from Darienne Kennedy –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org

What if your podcast wasn't just content, but a powerful marketing tool? Today's episode kicks off a brand series all about turning your podcast into an evergreen marketing machine. I'm sharing what I see podcasters doing wrong in their podcast strategy, plus the mindset shifts necessary to go from content creator to strategic marketer. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you'll also find resources, show notes, and more for the Clocking In Podcast.Find it Quickly: Creating week to week with no plan (2:21)Not aligning your content with your goals (3:36)Not creating an intentional funnel (5:49)Aligning your podcast with your services and offers (8:30)Be strategic in your repurposing (9:13)Making your podcast live within your automations (10:43)Your podcast isn't your product, it's your sales tool (12:39)From content creator to strategic marketer (13:30)You don't need more content, you need a smarter strategy (18:02)Mentioned In This Episode: The Podcast Growth Program: gaffincreative.com/growthMic Check Society: gaffincreative.com/mcsInstagram: instagram.com/hayleegaffinReview the Transcript: https://share.descript.com/view/sylxz54avbW Hosted on Acast. See acast.com/privacy for more information.

Can businesses truly stand out in the sea of AI-generated content flooding the digital world? With a promise to unveil innovative strategies, we engage with Jon Logan, the visionary founder of Greenlit Growth Strategies, to dissect the transformative power of online communities. By sharing unique tactics like reimagining traditional marketing methods with a modern flair such as using road signs for workshops we explore how companies can forge stronger connections with their audience amidst the overwhelming influx of digital noise. This episode offers a compelling examination of how industries can cross-pollinate ideas within these communities, helping businesses not just survive but thrive in a crowded marketplace. Shifting gears, we delve into the practical applications of AI in content creation and the indispensable value of professional communities. What does it take to truly stand out in a world where Canva templates are ubiquitous? We break down the importance of moving beyond generic solutions by integrating AI into daily workflows, from idea generation to personal communication. Jon  and I unpack the concept of maker time versus manager time, advocating for structured schedules that amplify creative productivity. We also shine a light on the often-overlooked benefits of professional communities networking, shared learning, and camaraderie that become catalysts for personal growth and business success in this fast-paced digital era.   Timestamps 00:00:00 - Introduction and Welcome to the Business Legacy Podcast   00:01:15 - Introducing Jon Logan, Founder of Greenlit Growth Strategies   00:02:30 - The Future of Online Communities Amid AI Content Surge   00:04:45 - Using Traditional Marketing Tactics with a Modern Twist   00:06:10 - Challenges Faced by Business Owners in the Digital Era   00:09:00 - Evolution of Content Creation Tools and AI Integration   00:10:30 - The Role of AI in Idea Generation and Content Creation   00:11:45 - Exploring Maker Time vs. Manager Time for Productivity   00:13:15 - Networking and Support in Professional Communities   00:14:45 - The Unconventional Marketing Success Stories   00:17:00 - Leveraging Podcasting as a Strategic Business Tool   00:18:30 - Building a Marketing Machine for Business Growth   00:20:00 - Jon Logan's Personal Success Stories in Marketing   00:21:45 - Overcoming Marketing Challenges with Unique Approaches   00:23:15 - Personal Satisfaction from Community Engagement   00:24:45 - Final Thoughts on the Power of AI and Communities   00:26:00 - Where to Find More About Jon Logan and Greenlit Growth Strategies   00:27:00 - Closing Remarks and Invitation to Leave a Review   Episode Resources: Find out more about Jon at: https://greenlitgrowth.com/about-jon-logan And  https://greenlitgrowth.com/ Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com. Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform. For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode.

Ep. 339 Did you know that Google search traffic is disappearing—and no one is giving us the new marketing playbooks? Kieran dives into how AI tools like Perplexity Labs are changing the game for marketers, revealing a future where you can create highly personalized campaigns at scale. Learn more on how to segment audiences in powerful new ways, leverage real-time signals from platforms like LinkedIn, and turn AI into your custom marketing team to generate more revenue and outpace the competition. Mentions Want our exact prompt that turns AI into a marketing machine? Get it here: https://clickhubspot.com/klc Perplexity Labs https://www.perplexity.ai/hub/blog/introducing-perplexity-labs Claude https://claude.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

If your marketing success is dependent on you doing everything — writing every email, scheduling every post, fixing every tech issue — this episode is for you. Because it's time to shift from doing it all to becoming the Content CEO in your business. This week, your hosts, Suzi Dafnis and Michelle Falzon, share the 3 key shifts you can make to move from overwhelmed content creator to strategic content leader. Listen to This Episode to Hear More About:  -> The real reason your content feels inconsistent and exhausting—and how to fix it with one powerful mindset change. -> Why batching, briefing, and building systems is your new superpower (even if you're a solo operator). -> The 3 key shifts to becoming a Content CEO—and how to start making them today. -> How to get 80% of your content done by someone else—and still have it feel 100% like you. -> What to do when you feel like “no one can do it like me”—and why that belief is keeping you stuck. -> The surprising truth about delegation: Why handing off tasks isn't enough—and what to do instead. -> The 3 high-leverage roles every growing business needs (and how to know which one to hire first). -> Why your first hire doesn't need to be full-time—or even permanent—to make a massive difference. -> The “Who Not How” principle that unlocks freedom, focus, and faster growth. -> How to stop being the bottleneck in your marketing—and start building a machine that runs without you. -> The one question to ask yourself this week to start stepping into Content CEO mode. -> And so much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia's leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Episode 237 – How & When to Hire a Copywriter with Belinda Weaver https://herbusiness.com/podcast/how-and-when-to-hire-a-copywriter-with-belinda-weaver/ Belinda Weaver – Copywrite Matters https://copywritematters.com Dan Martell – Author of Buy Back Your Time https://www.danmartell.com Dan Sullivan and Dr. Benjamin Hardy – Authors of Who Not How https://www.strategiccoach.com Amanda Paul – Brand Injection https://brandinjection.com.au   We'd love to hear from you! Got a bonus idea from today's episode? Let us know over at the Content Sells Podcast Facebook Page. Enjoying the show?Help us reach more women in business by leaving a review on Apple Podcasts. It means the world to us!

Why do 90% of business owners fight for scraps while the top 10% earn most of the profits? Bestselling author Robin Waite reveals how to package your services, charge your worth, and escape the "time-for-money" trap. Watch now to rethink your pricing—and your potential.A special interview with author Robin Waite on his book “Take Your Shot: How to Grow Your Business, Attract More Clients, and Make More Money.”==========================================

What if everything you've been told about saving for retirement is wrong? In today's explosive episode, we sit down with Chris Miles, the man they call the "Anti-Financial Advisor," who achieved financial freedom and retired at just 28 years old. He's here to share his journey and challenge the financial establishment.Challenging Conventional Wisdom: Chris gets right to the point, exposing what he sees as the critical flaws in mainstream financial planning. He argues that the blind faith in 401(k)s and the stock market is a flawed strategy. In our conversation, we explore why the promised returns often fall short and how these plans can lock you into a "money prison," limiting your access and control. We discuss the vital importance of shifting your mindset from slowly accumulating funds to rapidly accelerating your wealth through cash flow. The Real Secret: Cash Flow is King: So, how did Chris break free? He explains his transition from financial advisor to dominant real estate investor. The secret, he says, isn't about hoarding wealth—it's about generating consistent, predictable cash flow. This is the engine that drives true financial independence, and he lays out the principles for how you can build it. Beyond the Basics: Alternative Wealth StrategiesWe go even deeper, exploring the powerful strategies the wealthy use to stay that way:Strategic Real Estate: We break down the essentials of building a passive income portfolio through property investment.Infinite Banking: Chris demystifies the concept of using whole life insurance as your own private bank.True Diversification: Learn why moving beyond stocks and bonds is critical for creating a resilient and prosperous financial future.If you're ready to question the status quo and learn a new way to think about money, this episode is your wake-up call. Let's burn the boats of bad financial advice.Connect with Chris:Website: https://moneyripples.com/ or YouTube: https://www.youtube.com/@moneyrippleswithchrismilesTakeawaysMany financial advisors are not financially free themselves.Traditional financial advice often leads to insecurity and fear.Real estate investing can provide quicker returns than traditional methods.The stock market's average returns can be misleading.Avoid locking money away in 401ks and IRAs.Current market conditions make money expensive to access.Return of capital is more important than return on investment.Sound Bites"The blind leading the blind.""Don't lose money. That's rule number one.""Get lean, get liquid and get out.""Money is expensive right now.""How do our listeners get out of money jail?"Chapters00:00 Chris Miles' Journey to Early Retirement06:01 The Challenges of Achieving Financial Independence08:47 The Shift from Financial Advisor to Real Estate Investor12:06 Understanding the Flaws in Financial Advice14:56 The Importance of Cash Flow Over Net Worth23:24 The Illusion of 401k26:00 The Marketing Machine of Financial Advisors29:53 Real Estate vs. Stock Market Returns40:08 Transforming Financial Mindsets43:53 Strategies for Financial Freedom52:46 The True Cost of Real Estate Investments55:28 Escaping Money Prison56:50 Diversifying Investments for Cash Flow01:02:32 Challenging Conventional Financial Wisdom01:04:52 The Cons of Infinite Banking01:10:54 Understanding Whole Life Insurance Policies and All-in-One Banking Hosted on Acast. See acast.com/privacy for more information.

Kris Jones is the founder of Red Door Designs, who helps service-based businesses transform their websites into compelling narratives through her Signature Story-Selling System™.Through her strategic blend of storytelling and conversion optimization, Kris guides coaches and consultants to replace complex marketing with a single powerful story, helping them achieve dramatic revenue growth and client attraction.Her evolution from designing for Nike and Adidas to helping small business owners demonstrates the power of authentic storytelling. Now, drawing from 23 years of experience, she's helping service providers turn their expertise into websites that sell 24/7.Here's where to find more:Website: https://www.reddoorstories.comInstagram: https://www.instagram.com/reddoordesignFacebook: https://www.facebook.com/reddoorportlandLinkedin: https://www.linkedin.com/in/reddoordesignsNEW BOOK!!! www.reddoordesigns.com/book___________________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

In this episode, Nate Streeter, Marketing Director of Aleph Holdings reveals how he helped scale Paris Painting and now leads marketing across 18 brands doing over $65M/year

Imagine landing 3,000 inquiries from just one strategic podcast guest appearance! In this episode, we chat with Robin Waite, host of the 'Fearless Business' podcast, about his remarkable journey with podcasting and guesting. Robin shares how he transformed his business by intentionally putting himself in the right rooms, delivering massive value, and overcoming the fear that often holds entrepreneurs back. From his initial podcast launch to his game-changing strategy shift and the incredible story behind his 3,000 inquiries, this conversation is packed with actionable insights and inspiring anecdotes that will empower you to amplify your message and grow your audience. This week, episode 196 of Podcasting Unlocked is about overcoming fear and using podcast guesting for business growth! Robin Waite is the Founder of Fearless Business, regular speaker at various business events and bestselling author of several books, including Online Business Startup, Marketing Machine and the recent popular release Take Your Shot. He puts his 2 decades of business experience to work, coaching clients to reach their goals, create more time and increase their revenue. Robin runs a one-person coaching practice with a small team of associate coaches, and in 2023/24 did £250k/$300k revenue without doing any marketing (except for a single podcast interview which generated 3,000 leads!).In this episode of Podcasting Unlocked, Robin Waite is sharing the importance of leading your shows with the value content and actionable steps you can take right now to upgrade your podcast strategies for dramatic growth. Robin and I also chat about the following: Robin's lessons from unexpectedly launching his own podcast.Managing fear - not eliminating it - to allow yourself to grow your business.The importance of SEO strategy in growing your podcast.The power of podcast guesting for generating more leads.Don't forget to visit https://www.fearless.biz/tys for a FREE signed copy of Robin's book “Try Your Shot”!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ROBIN WAITE:LinkedInInstagramFearless Business podcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Free Signed Copy of Take Your ShotProud member of the Feminist Podcasters Collective.

Trades business owners find themselves without work in the pipeline all too often. Choosing to focus on other, seemingly more important parts of their businesses because at that moment they had work. But when the work suddenly dries up it's a lack of consistent marketing activity that we have to focus on as the culprit here. This is a common mistake though and maybe more so for tradies than other business owners because their focus is on the work and the outcome (which is important). As a business coach for tradies and builders, part of my job is to help my clients guard against this. To build a Marketing Machine that keeps working all the time so you don't end up in this sh*ty position.This video is about the fact that marketing is a numbers game and how to play it. When you go quiet, two numbers are important - your marketing activity that finds opportunities and your sales funnel as your forecast - all the opportunities you could win (right now if you don't find any more).You need to be measuring these numbers so you're not at risk of work drying up… I've made a chart to help you. Comment ‘CHART' and I'll send it and comment ‘CALL' and I'll talk to you about whether my coaching can help you.--------------------------------------If you're interested in growing your trade business, head over to our website and you can read some more of these Tradies Toolbox Tips: https://www.smallfish.com.au/trades-business-coaching/Book a money-maker call: https://www.smallfish.com.au/chatFOLLOW US AT:Facebook: https://www.facebook.com/smallfishcoach/Twitter: https://twitter.com/smallfishcoachInstagram: https://www.instagram.com/smallfishbusinesscoach/YouTube channel: https://www.youtube.com/c/smallfishau

In this immensely practical episode, Robin Waite, Founder of Fearless Business, shares how he empowers coaches, consultants, and entrepreneurs to double their income and happiness while significantly reducing their client load.You will discover:- how you can double your income without doubling your workload- how to find the right price for your services- how to boost your confidence when selling
Robin Waite is the Founder of Fearless Business, an expert on pricing, a regular keynote speaker at business events, and bestselling author of several books, including Online Business Startup, Marketing Machine, and the recent popular release Take Your Shot. His expertise is productizing services and helping people articulate the fantastic results these products deliver so they can confidently charge more. He believes crafting a successful business isn't about working harder, it's about working smarter.
Want to learn more about Robin Waite's work at Fearless Business? Check out his website at https://www.robinwaite.com/ and get a copy of his book at https://amzn.to/4eQja5P.Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you're a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you're doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

Send us a textOur Patreon - https://www.patreon.com/HockeyCardsGongshowThank you to everyone who has supported our show through 250 episodes. We are humbled by your kindness, generosity and criticisms that have allowed us to improve.On this episode of the Hockey Cards Gongshow podcast we start with Get To Know Your Hockey Hall of Famers, this time looking at the amazing life and career of NHL and Bruins legend, Eddie Shore (6:47). Next, it's week 11 of Who's Hot & The Struggle Bus (16:35).  In hobby news, the return of OVI is imminent, is the NHL marketing machine moving on from Bedard, and the NHL announces plans for quarter-century teams (48:52).  We nominate four legends to the Pittsburgh Penguins Hobby Mt. Rushmore (1:04:14).  2024-25 Artifacts has been out for about a week or so and we look at the top five (very) early sales (1:24:11).  Then, we answer your mailbag questions (1:34:26), and end the show with personal pickups (2:07:13). Partners & SponsorsFanatics Collect - https://fanaticscollect.pxf.io/Y96ARPSlab Sharks Canadian Consignment - https://www.slabsharks.comMINTINK - http://www.mintink.caMy Card Post - https://www.mycardpost.comSign up for Card Ladder - https://app.cardladder.com/signup?via=HCGongshoFollow Hockey Cards Gongshow on social mediaInstagram - https://www.instagram.com/hockey_cards_gongshow/TikTok - https://www.tiktok.com/@hockey_cards_gongshowFacebook - https://www.facebook.com/HockeyCardsGongshowTwitter - https://twitter.com/HCGongshowThe Hockey Cards Gongshow podcast is a production of Dollar Box Ventures LLC.

Joe Rare - Level 9 Virtual On Using Technology With a Purpose: "What they wanna do is use the data that they can capture to improve the experience they deliver to you." We each have a to-do list that is seemingly miles long.  On that list, somewhere, is to market our business so we can grow.  But you also have all of the day to day minutiae to take care of. Joe Rare has been an entrepreneur for years and has survived and evolved his brands to help elevate other businesses.  Through Level 9 Virtual he has found a way to hire, vet and assign projects to help other entrepreneurs get their to do list whittled down. Like any serial entrepreneur, Joe also has another blossoming business, VisitorMatch.  This is a business designed to turn casual website visitors into prospects, and then into sales. In this candid conversation, we get to learn more about Joe's expertise in visitor tracking for small businesses, where he lays out cost-effective strategies focusing on target advertising and data-driven approaches. This includes a captivating explanation of how pixels and in-market data can efficiently connect businesses with potential customers without breaking the bank. Joe also brings to light the intricate processes behind hiring and training Virtual Assistants (VAs), with a special focus on the high-quality talent from the Philippines. Plus, you'll hear about his dramatic financial turnaround, lessons learned from managing remote teams, and the pitfalls he's faced from regulatory challenges in his previous ventures. Listen as Joe shares some best practices for hiring, as well as what the future of marketing can do for your business. Enjoy! Visit Joe at: https://joerare.com/ Level 9 Virtual - https://www.level9virtual.com/ Wedding Booking System - https://weddingbookingsystem.com/ VisitorMatch - https://visitormatch.com Premier Vacation Partners - https://premiervacationpartners.com     Podcast Overview: 00:00 Realized potential to start a VA company. 04:17 Marketing agency failed due to unsustainable overhead. 07:48 Government and finance are interconnected, influencing everything. 10:11 Global orders vanished; money held since 2014. 14:17 Learning risks as supplement entrepreneur too late. 16:50 Training ensures outsourced team members' success and retention. 20:19 Managing remote teams was challenging pre-video conferencing. 22:57 Philippine team: Loyal, passive, not proactive, aggressive. 28:00 Verify actions, conduct background checks, contact references. 30:19 Full-scale recruitment process through ads, filtering. 32:27 Embracing failure accelerates growth and success. 36:34 Gives free honeymoon with wedding venue booking. 39:40 Collect personal data using IP or pixel methods. 43:54 Data collection enhances user experience and value. 47:00 Plan to leave social media, delay kids' use. 50:35 Most male marketing discarded before entering home. 52:08 Target active searchers; use in-market data. Podcast Transcription: Joe Rare [00:00:00]: And then once we did it with 1 batch of of growth, it's like, well, now we know we're going to grow again. So just replicate it and then replicate it and then replicate it. And that's kind of how we we built. James Kademan [00:00:13]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at DrawInCustomers.com. We are locally unwritten by the Bank of Sun Prairie, Calls On Call Extraordinary Answering Service, as well as The Bold Business Book. And today, we're welcoming, slash preparing to learn from Joe Rare of Level 9 virtual. So, Joe, how is it going today? Joe Rare [00:00:41]: Oh, it's good. Thanks for having me. James Kademan [00:00:42]: I appreciate it. I'm excited to learn more of what you got because wh...

“Women make up 80% or more of the garment industry workers. Women garment workers make meager wages and work excessive working hours, 14 to 16 hours a day…Fashion is ranked as the second most polluting business in the world by the UN, 7% of the landfill is garments. The garment industry emits 8 to 10% of global CO2 and 500,000 tons of micro plastics are dumped into oceans each year.” Joan Michelson at UN Climate Week SDG Media Zone The fashion industry faces the twin problems of being an environmental disaster, and treating their majority female workforce very, very badly, even dangerously badly in many places. The good news is that some creative, determined, resourceful women are working on both challenges at once. You'll meet a few of them in this episode of Electric Ladies Podcast. It's a live recording of Joan's recent conversations with a few of these creative women who are creating and teaching sustainable fashion, while helping the women in their communities. It's an event at the United Nations for Climate Week at the SDG Media Zone  sponsored by the PVBLIC Foundation and the Fashion Impact Fund. You'll hear about: How women in New York, Africa and India are finding ways to help other women learn, manufacture and sell sustainable fashion; Where they are securing the funding for their small businesses and nonprofits. How you can buy sustainable fashion and support the women working there. Plus, insightful career advice: “I think one thing that we can talk about is buying less, right? Part of the problem is there's this like rampant over production. And so, if we buy fewer things, but nicer things and take care of them for longer, that would definitely I think help women. I think buying in general, from women owned businesses, buying locally, like community based. Those are ways that people can be more sustainable. And again, thinking about how to extend the life of your garments.” Ngozi Okaro on Joan's UN Climate Week panel Read Joan's Forbes articles here. You'll also like (some of these were recorded under our previous name, Green Connections Radio): Kerry Bannigan, Managing Director, PVBLIC Foundation, Co-Founder of UN Fashion and Lifestyle Network, Founder Conscious Fashion Campaign “Performing Our Femininity” – Joan's talk at Parlay House DC on Sustainable Fashion How Fashion's Marketing Machine can promote sustainability, Joan's Forbes article Laura Jones, Celebrity stylist and Founder of Frontlash magazine, on sustainable fashion trends. Amina Razvi, CEO, Sustainable Apparel Coalition (was VP of Membership when this was recorded) 7 Career Tips For Women In Sustainable Fashion, Joan's Forbes article Subscribe to our newsletter to receive our podcasts, blog, events and special coaching offers.. Thanks for subscribing on Apple Podcasts or iHeartRadio and leaving us a review! Follow us on Twitter @joanmichelson

Robin Waite is the Founder of Fearless Business, expert on pricing, regular keynote speaker at business events and bestselling author of several books, including Online Business Startup, Marketing Machine and the recent popular release Take Your Shot. Robin's website: https://www.fearless.biz/tys   SuccessGrid Instagram: https://www.instagram.com/successgridofficial/   Show notes: https://successgrid.net/sg232/   If you love this show, please leave a review. Go to https://ratethispodcast.com/successgrid  

About Ben Cena Professional Background: - Co-founded High Value Author, a premier service for professionals looking to publish without the typical hassles of writing and promotion. - Expertise in guiding clients from the initial concept of a book to its successful publication and beyond. - Extensive experience in content strategy and brand development, ensuring that each book resonates with its intended audience. - Core Beliefs and Professional Philosophy: - Passionate about the enduring power of a well-crafted book in an age of fleeting digital content. - Believes that becoming a published author is not just about sharing knowledge - it's about cementing one's legacy and amplifying credibility. - Committed to making the publishing journey seamless, so his clients can achieve the prestigious title of 'best-selling author.' https://highvalueauthor.com/ ---------------------------------- About Robin Waite Robin is the Founder of Fearless Business, regular speaker at various business events and bestselling author of several books, including Online Business Startup, Marketing Machine and the recent popular release Take Your Shot. He puts his 2 decades of business experience to work, coaching clients to reach their goals, create more time and increase their revenue. Robin runs a one-person coaching practice with a small team of associate coaches, and in 2023/24 did £250k/$300k revenue without doing any marketing (except for a single podcast interview which generated 3,000 leads!). https://www.robinwaite.com/ https://www.linkedin.com/in/robinmwaite https://fearless.biz/tys ---------------------------------- About Dr Josh McConkey As an emergency physician, I see the growing mental health crisis. As a commander I see the lack of leadership and resiliency in our younger generation. My leadership ethos, 'Be the Weight Behind the Spear' is a call to action for today's leaders to engage our communities. America's best resource is its people- teachers, coaches, volunteers, and families. What you do every day matters! https://www.weightbehindthespear.com/ https://www.linkedin.com/in/josh-mcconkey-md/ ---------------------------------- When It Worked Podcast https://getoffthedamnphone.com/podcast

On today's episode Jake begins a 4-part series on marketing with a stellar lineup of guests. Kicking it off, Uli Seusterof How to Manage a Small Law Firm joins the show to discuss referral-based marketing. Uli's tips for generating referral relationships and cases are practical and time tested. If you think that referral marketing is how established law firms build their client base at no cost, then you are wrong on all counts. Learn why Uli thinks that most lawyers do not budget enough time or money to build referral relationships and how to use your referral network to generate more work than you can handle.  

Episode 97: There are a lot of things you can do to promote your online business… networking, collaborations, content creation, paid ads, etc.One of the things that can catapult your business quickly and profitably is forming profitable partnerships with celebrity influencers in your niche.Obviously, developing those relationships and getting those influences to promote your business is much easier said than done.In this episode, Robin Waite tells us his system for reliably developing those partnerships by working as little as 3-4 hours per week. He tells us his strategies for getting his foot in the door, how to stand out and get noticed, how to pitch yourself, and much more!About Robin Waite: Robin is the Founder of Fearless Business, expert on pricing, regular keynote speaker at business events and bestselling author of several books, including Online Business Startup, Marketing Machine and the recent popular release Take Your Shot.He puts his 2 decades of experience to work, providing business coaching to coaches, consultants, and freelancers worldwide helping them to productize their service, articulate their value and confidently charge more.Get a Signed Copy of Robin's Book “Take Your Shot” - https://fearless.biz/tysConnect with Robin: Website: https://www.robinwaite.com Instagram: https://instagram.com/RobinMWaite Twitter: https://twitter.com/RobinMWaite Facebook: https://facebook.com/RobinMWaite LinkedIn: https://linkedin.com/in/RobinMWaiteWant to learn more about how to build a successful online business from the ground up? Grab your FREE copy of our online course, "Zero to $20k Blueprint" where you'll learn how to build a simple, scalable online marketing system that will quickly generate paying customers & clients for your online business.Get it NOW, by visiting our website at https://DigitalTrailblazer.com✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Nick talks to branding expert Greg Merilees, who shares his journey from t-shirt design to creating impactful websites for notable figures like Frank Oz and Sylvester Stallone. They delve into the essence of branding, discussing how it shapes perceptions and drives customer engagement. Greg emphasises the importance of clarity in messaging and the role of storytelling in building trust with audiences. They also explore the significance of unique positioning in a crowded market, illustrated through compelling case studies, including a Pilates instructor who transformed her business through a well-crafted online presence.    KEY TAKEAWAYS Branding as Perception: A brand is defined by what others say about you when you're not in the room. It's essential for a brand to resonate with customers and evoke feelings that encourage them to take action. Importance of Clarity: Clarity in messaging is crucial. Businesses should focus on clearly communicating what problems they solve and who they serve, rather than using jargon or clever phrases that may confuse potential customers. Storytelling in Branding: Storytelling is a powerful tool for building trust and authority. By sharing personal stories, case studies, and customer experiences, businesses can create a narrative that resonates with their audience and positions them as the guide in their customers' journeys. Incremental Improvement: A website is never truly finished; it should evolve over time. Businesses should start with a basic online presence and continuously improve it by adding valuable content, social proof, and trust elements as they grow. Unique Selling Proposition (USP): Identifying and highlighting what makes a business unique is vital for standing out in a crowded market. This can be achieved through competitor analysis and understanding customer feedback to draw out key differentiators.   BEST MOMENTS "A brand is what others say about you when you're not in the room, and it needs to appeal to your customers so that they take action with your brand." "If you don't have clarity in your message, people will leave your website. Clarity wins every time over being clever." "When people come to your website, they only care about what's in it for them, not about you."   GUEST RESOURCES Studio 1 - https://studio1design.com/about/   VALUABLE RESOURCES FREE TRAINING: Below, I cover 3 Simple Scaling Systems that will help you build a business that provides more freedom, makes you more money, and sets you up for total financial independence. https://go.highvalueexit.com/training FREE DOWNLOAD: "Exit For Millions Blueprint” - This blueprint will help uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit. https://go.highvalueexit.com/opt-in   Nick's LinkedIn: https://highvalueexit.com/li   Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.Support the show: https://highvalueexit.com/

In the episode 216 of IDEAS+LEADERS podcast I am speaking with Victoria Hajjar about creating a smart marketing strategy. Victoria Hajjar is the Founder of Ugli Ventures, which specializes in assisting startups as they scale from 6 to 7 figures. She focuses on aiding female entrepreneurs in optimizing sales and marketing strategies, team building, and leadership development to establish sustainable, profitable 7-figure enterprises. Less than 2% of women have broken the million-dollar mark in their business, and Victoria is on a mission to change that. With a proven track record of success, she has cultivated global brands across various sectors in countries including the US, UK, China, Sri Lanka, UAE, and Mexico.  You can contact Victoria here https://www.linkedin.com/in/victoria-hajjar/ Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq

Why you've got to check out today's episode:Discover a unique approach to marketing that deviates from traditional methods, like the overused social media tactics.Learn how to have an authentic marketing approach that is free of the typical "guru" hype, making it relatable and easy to implement for anyone looking to improve their business.Find out an actionable step to marketing that demonstrates the value of patience, persistence, and genuine connection and pursue strategies that align with your values.Resources/Links:Improve your sales strategy and boost your profits. Click here: https://www.robinwaite.comSummary:Have you ever felt like your marketing efforts are more of a grind than a growth strategy? You're posting on social media, sending emails, and doing everything the so-called experts recommend, yet the results are frustratingly slow. It's exhausting, and worse, it feels like you're bending your ethics and personality out of shape just to keep up. What if there was a smarter, more genuine way to attract leads without all the noise? Robin Waite is the Founder of Fearless Business, regular speaker at various business events and bestselling author of several books, including Online Business Startup,Marketing Machine and the recent popular release, Take Your Shot.In this episode, Robin cracked the code by focusing on intentional relationship-building. He reveals how one strategic podcast interview landed him 3,000 leads. Learn to achieve with less effort and more authenticity.Check out these episode highlights:02:08 - How Robin generated the 3,000-lead in one podcast interview: Get hyper intentional.00:06 - Robin's valuable top tip to generate 3,000 leads: Align my marketing by hanging out with cool people [top 10 people in your list to get hyper intentional with]10:40 - Encouraging words from Robin: "When they see somebody like Ali Abdaal or Dan Priestley they don't want to approach them. And I think they are only people. You go and speak to them, have a conversation. Be a little bit fearless. And just start that conversation and see where it goes."Tweetable Takeaways from this Episode:"Be intentional, write that list [10 people to get hyper intentional with]. I need to make sure I'm getting into the same room as them." - Robin Waite

Unlock the secrets to doubling your income with fewer clients from Fearless Business founder Robin Waite. Learn how to confidently raise your prices, productize your services, and grow your business without relying on social media. Whether you're a coach, consultant, or service-based entrepreneur, this episode offers game-changing insights to help you break free from hourly rates and create a more profitable, sustainable business model. Connect with Robin here: Website: https://robinwaite.com/ & https://fearless.biz Instagram: https://instagram.com/RobinMWaite Twitter: https://twitter.com/RobinMWaite Facebook: https://facebook.com/RobinMWaite LinkedIn: https://linkedin.com/in/RobinMWaite ------------------------------------------------------------------------------- 5 THINGS YOU'LL LEARN IN THIS VIDEO 1. Discover practical strategies for personal growth and professional development. 2. Learn how to effectively navigate challenges in business and life. 3. Gain insights from the experiences of industry leaders and successful individuals. 4. Understand the importance of mindset in achieving your goals. 5. Find inspiration to take actionable steps toward transformation.

Are you a small business owner trying to figure out how to get more leads? Maybe you've tried marketing strategies in the past but you're curious about learning new ways to get more quality leads in your business? This episode of the Marketing Matters™ Podcast with Ashley Brock is for you. What is a lead? What is NOT a lead? What are the four ways you can get more leads? Those are all questions you'll walk away with answers after this episode. Enjoy! Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Save Your Spot at the Marketing Matters™ Summit HERE Book Reference: Extreme Ownership Faster Way Coach: @jillcmurphy

In episode #39 of the Marketing Matters™ podcast, you'll meet Sherri Somers-Bell. She revolutionizes the way women in finance think about themselves and how they attract money, by giving them the tools they need to turn their financial expertise into a sustainable business—the kind that impacts both themselves and their audience. Sherri has been featured on CNN, NBC, Black Women Magazine, Women to Follow in 2023, Sisaundra Show, and more. She's the founder of “Unleashing Your Inner CEO” Conference for Women to Learn how to Make, Manage, and Multiply their Money. In this episode, you'll meet Sherri who was very frustrated with using paid ads for her business. Now, she's built her Marketing Machine™, she's findable, and got a very special award from the Mayor….  Listen to the full story because it's one you won't want to miss. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Save Your Spot at the Marketing Matters™ Summit HERE Connect with Sherri: Instagram: @itssherrisomers Website: ItsSherri

In episode #38 of the Marketing Matters™ podcast, you'll learn what website is best to use if you're a local business owner, have a brick and mortar OR if you're building a course, coaching program, online training, freebie, digital product, hosting an event OR if you sell products in-store, online, or BOTH!  All your website questions will be answered → from “Why do you need a website?” to “What website platform is best for my business?” It's all answered inside this episode for small business owners and entrepreneurs like you who are ready to become findable by building a Marketing Machine™.   Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Save Your Spot at the Marketing Matters™ Summit HERE Resources mentioned: FREE TRIAL of Kajabi HERE

In episode #37 of the Marketing Matters™ podcast, you'll hear from Ashley's client, Lexi, a family photographer based near Salt Lake, Utah, and how she used ads on Google to build a Marketing Machine™ so that she could become FINDABLE™ and increase her sales!   Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Save Your Spot at the Marketing Matters™ Summit HERE   Connect with Lexi: Website Instagram: @lexiraephotography

Summary In this conversation, Liam Lawson and Elliot Raine discuss the use of AI in scaling businesses. They cover topics such as AI as a marketing machine, AI fit in marketing, building AI systems, and leveraging AI in different aspects of business. They also explore the importance of product quality, revenue generation activities, and the role of AI in lead generation and customer acquisition. The conversation provides insights into how AI can be used to optimize marketing efforts and drive business growth. Chapters 00:00 Introduction and Live Event Start 02:26 Introduction to Elliot Raine and Topic Overview 03:22 AI as a Marketing Machine for 10Xing Your Results 08:05 Revenue Generation Activities and the Importance of Product Quality 13:41 Optimizing Lead Generation and Customer Acquisition with AI 19:23 Leveraging AI in Email Marketing, Social Media, and Paid Advertising 31:29 Paid Advertising: The Most Predictable Way to Grow Your Business 39:03 The Importance of AI CRM in Business Growth 45:43 Conclusion and Closing Remarks ⁠⁠Connect with Elliott

Learn how to turn customer referrals into a powerful marketing machine in our latest episode with Landon Taylor, the innovative mind behind Snoball. Landon shares his journey from facing near-crisis challenges in the financial services sector to developing Snoball, a tech-forward solution designed to enhance word-of-mouth marketing for home service companies. Discover the synergy between Snoball and AI tools like WhoHire, and gather insights on leveraging technology to address staffing challenges and boost marketing efforts in industries like HVAC and plumbing.Meet Landon Taylor as he recounts the trials of surviving Google's policy changes and the impact of the COVID-19 pandemic on his business. Gain an understanding of the critical role that customer relationships and authentic referral programs play, even when facing severe financial strains. Learn from Landon's personal anecdotes about perseverance, innovation, and how these adversities led to the birth of Snoball, a platform that systematizes referrals and reviews to help home service businesses thrive.Beyond business, we touch on the emotional and mental hurdles entrepreneurs face, with Landon sharing candid stories about balancing work and family life. He emphasizes the importance of support networks, mentors, and self-care in navigating challenging times. Finally, dive into practical strategies for managing online reviews and building customer loyalty with affordable marketing solutions that promise clear ROI. Tune in for a heartfelt conversation brimming with actionable insights and real-life experiences.https://snoball.com/https://whohire.com  Support the Show. https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflowhttps://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1https://bit.ly/4bFz4yc https://www.housecallpro.com/successullifehttps://www.facebook.com/corey.berrier https://www.linkedin.com/in/coreysalescoach/

Today is a great day because today I got to sit down with my friend, Hamed. There are so many things that I love about this guys but–above all others–Hamed is relentless. In another life, I'm sure he was a prolific restaurateur. In this life, he's a technologist and an entrepreneur working to solve the foundational issues within our industry. Today we sit down to discuss how he's building a POS system built to put me out of business. I teach restaurant marketing, Hamed's Milagro point of sales has mastered marketing. We dig deep to discuss why he felt the need to build Milagro and why he's chosen to give it away for free to restaurants.  For more information on Milagro POS, visit, https://www.milagrocorp.com/fullcomp/. ____________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars

Hey besties! In this episode, you'll discover how you can maximize your business's marketing strategy with insights catered to EVERY stage of its growth. Whether you just started your business and have so many questions or you have been a business owner for a few years and you're wondering "what can I do next?"-- this episode is for you. As a business with so much to offer, it's crucial that your personal branding shines through in every professional decision you make. In this episode, we'll provide you with valuable tips to help you make this happen. If you have any questions or something more you'd like to see us talk about, please leave a comment below! Smooches!

 “Sustainable fashion has … given us more permission to wear our values, to choose what reflects our personalities and our values…We have a lot more choices. We have a lot more agency, we have a lot more resources and authority and influence…We can choose to make our impressions the way that we want to…Think about it, because you're sending a message. You're reflecting who you are with how you put yourself together that day….We make a statement with what we wear. So what statement do you want to make?” Joan Michelson at Parlay House DC Delia Ephron, sister and collaborator of the late-great screenwriter Nora Ephron, talked about how women “perform their femininity” with what they wear. But because the fashion industry has an enormously detrimental impact on the environment today, more and more women are demanding lower impact clothing to reflect their values. Designers are responding. What does what you wear say about who you are? Listen to my recent talk at Parlay House DC on women, clothing, values and identity on how what we wear reflects much more than we think – and how we can choose deliberately – in this episode of Electric Ladies Podcast.  You'll hear about: Statistics on the environmental impact of the fashion industry Celebrities and designers who are deliberately making clothing with the environment in mind. What else your clothing says about you. Plus, insightful career advice, such as four questions you can ask yourself: “What do your clothing choices now reflect about who you are today?...What statement are you making with your clothing choices currently? How do you want your clothing to make you feel? And... What message are you sending?...Self-image, self-confidence or values, creative expression. Let what you wear reflect who you are today and what you value, deliberately, proudly, creatively, but make it a choice of how you want to perform your femininity.” Joan Michelson at Parlay House DC Read Joan's Forbes articles here. You'll also like (some of these were recorded under our previous name, Green Connections Radio): Kerry Bannigan, Managing Director, PVBLIC Foundation, Co-Founder of UN Fashion and Lifestyle Network, Founder Conscious Fashion Campaign How Fashion's Marketing Machine can promote sustainability, Joan's Forbes article Laura Jones, Celebrity stylist and Founder of Frontlash magazine, on sustainable fashion trends. Amina Razvi, CEO, Sustainable Apparel Coalition (was VP of Membership when this was recorded) 7 Career Tips For Women In Sustainable Fashion, Joan's Forbes article Subscribe to our newsletter to receive our podcasts, blog, events and special coaching offers.. Thanks for subscribing on Apple Podcasts or iHeartRadio and leaving us a review! Follow us on Twitter @joanmichelson

JTFoxx.com/links to Get Capital, Partner, Free Branding and Advice visit the link above. Here is my 100 million dollar marketing machine step by step

Today on the Matt Walsh Show, the media is panicking over an Adderall shortage in the United States. Apparently many Americans aren't getting their daily doses of stimulants, and this is leading to catastrophe. But what this story really demonstrates is that Big Pharma has a stranglehold on the population. Also, Ron DeSantis accepts a debate challenge from Gavin Newsom. Is that the right move? Justin Trudeau announces his separation from his wife. Lizzo is accused of sexual harassment and fat shaming. And two new and highly disgusting TikTok trends take off. Ep.1197 - - -Click here to join the member exclusive portion of my show: https://utm.io/ueSEm- - -  DailyWire+:Want to work at The Daily Wire? For more information, click here and select “Careers”: https://bit.ly/3JR6n6d Get 25% of your DailyWire+ membership: https://bit.ly/3VhjaTs Represent the Sweet Baby Gang by shopping my merch here: https://bit.ly/3EbNwyj  - - -  Today's Sponsors: Birch Gold - Text "WALSH" to 989898, or go to https://bit.ly/3LjDxuA, for your no-cost, no-obligation, FREE information kit. Headrest Safe - Save $100 today with code WALSH at http://www.theheadrestsafe.com ZipRecruiter - Rated #1 Hiring Site. Try ZipRecruiter for FREE!http://www/.ZipRecruiter.com/WALSH - - - Socials: Follow on Twitter: https://bit.ly/3Rv1VeF Follow on Instagram: https://bit.ly/3KZC3oA Follow on Facebook: https://bit.ly/3eBKjiA Subscribe on YouTube: https://bit.ly/3RQp4rs