Relational Gravity

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Building and measuring engaged relationships in markets, among employees and retirement plan participants. Jeff Hutson & some hyper-talented people.

Jeff Hutson


    • Feb 27, 2024 LATEST EPISODE
    • infrequent NEW EPISODES
    • 7m AVG DURATION
    • 19 EPISODES


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    Latest episodes from Relational Gravity

    Uncle Sam Wants Your Business To Offer A Retirement Plan

    Play Episode Listen Later Feb 27, 2024 19:30


    Uncle Sam wants your business to offer a retirement plan. Take 20 minutes to learn about the crucial tax credits offered with SECURE 2.0. We visit with Nick Xinopoulos of Trinity Pension Consultants to learn more.

    Has Skink Thinking Infested Your Customer Experience Program

    Play Episode Listen Later Sep 6, 2022 5:26


    If statistical insights are not driving your customer satisfaction efforts, you may be sunning yourself on a warm rock. Watch out for that cat, or Aunt Em's broom.

    Study Shows Financial Stress, Retirement Fears

    Play Episode Listen Later Jun 13, 2022 4:41


    One in five Indiana public employees experience low financial well-being as they near retirement.

    Building A Case For Your Financial Wellness Program

    Play Episode Listen Later Apr 27, 2022 6:22


    3 steps to building a case for an employee financial wellbeing program in your organization

    Three Attributes Of Successful Research

    Play Episode Listen Later Apr 6, 2022 4:29


    Being certain your research is successful requires a two-part commitment. First, your research consultant must provide you with actionable insights. Then you must commit to using those insights in your daily decision-making.

    Participant expectations and the billion-dollar risk

    Play Episode Listen Later Mar 14, 2022 6:14


    It's a billion-dollar risk, and it may soon be headed to your defined contribution plan. Getting participants involved in regular plan performance reviews can mitigate your litigation risk.

    3 Ps Shy of a Full Load

    Play Episode Listen Later Feb 23, 2022 6:06


    Marketing's Four Ps

    Awareness Is Not Enough

    Play Episode Listen Later Feb 9, 2022 7:47


    Campaigns that don't evolve beyond awareness are not likely to succeed. And, if you don't measure the ongoing transformation of your target audience, your campaign will become increasingly irrelevant.

    Four Steps to Successful Communication Campaigns

    Play Episode Listen Later Jan 26, 2022 6:55


    Four Steps to Successful Communication Campaigns

    Being Wrong Is Awesome

    Play Episode Listen Later Jan 11, 2022 5:52


    Being Wrong is Awesome: Four Steps to Getting More Value From Your Research

    Gloves & Socks for Christmas: Why customers don't want what they need

    Play Episode Listen Later Jan 6, 2022 5:45


    Do the people you serve really want what they need? If you provide a product or service you know they need, will they buy it? And, by the way, did you get gloves and socks for Christmas?

    Focus Groups: Three Reasons You Need Them

    Play Episode Listen Later Dec 14, 2021 6:47


    Has the pandemic killed focus groups? Far from it. Discover three reasons you may need one.

    Actionable Insights: Paradise beyond pie chart purgatory

    Play Episode Listen Later Nov 29, 2021 7:24


    Find actionable insights in your market research data. Six steps to avoid pie chart purgatory.

    Five signs you give a rip about your retirement plan participants

    Play Episode Listen Later Nov 15, 2021 5:10


    Are you a retirement plan administrator that is beginning to see faces and hear voices? Those could be strong signs that you actually give a rip about your plan participants.

    Transitions: Managing risk in an unsettled world

    Play Episode Listen Later Jul 21, 2019 6:20


    Retirement plan transitions are risky things, managed in part by legal compliance. But, confused participants pose another critical risk. Are you ready?

    Dogs, Trains and Hospital Food

    Play Episode Listen Later Oct 21, 2018 9:19


    In this podcast, we explore customer satisfaction, hospital food, and the incredible power my childhood dog had over train whistles.

    dogs trains hospital food
    Coffee Snobs & Self-Reference Criterion

    Play Episode Listen Later Sep 8, 2018 8:45


    Self-Reference Criterion: The concept that can stifle your marketing, communication, and retirement education efforts.

    Engagement: Harnessing the power of choice

    Play Episode Listen Later Aug 12, 2018 8:13


    Engagement is a choice. And it may be one of the most critical factors in your success. Learn the five components you can measure and influence to help your plan participants and employees choose to engage in a better future.

    A market advantage with ... Epistemology?

    Play Episode Listen Later Aug 5, 2018 7:46


    If you’re a small organization battling big, well-funded competitors I have some great news for you. You have a competitive edge, and it is called epistemology.

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