The Buyer's Journey

Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives.  Today we're continuing our look into the seven questions of the 3:1 in 18 Process. Today, we're focused on the final question: What is your value proposition or purple cow?

Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today we're continuing our look into the seven questions of the 3:1 in 18 Process. As a refresher, these are questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Last episode we determined how our investment in digital marketing is determined. Today, we're focused on question six: How is my investment in Digital Marketing allocated?

Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today we're continuing our look into the seven questions of the 3:1 in 18 Process. As a refresher, these are questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Last episode we discussed the third and fourth questions focusing on the Lifetime Value of a customer and the Lifetime Value ratio. Today, we're focused on question five: How is my Digital Marketing budget allocated?

Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today's episode continues a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today we'll be focused on two questions: What is the Lifetime Value of My Customer? What is My Target Lifetime Value Ratio of my Customer?

Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today's episode continues a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today's question: What is a Customer Acquisition Cost?

Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today's episode begins a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today's question: What is my Revenue Target?

On today's episode we're honing in on the $40 million Facebook settlement that focuses on inflated video metrics for organic video posts.

Voice search and voice assistants are rapidly gaining popularity in the U.S. According to eMarketer, 111.8 million people in the US will use a voice assistant at least monthly this year. That's 39.4% of US internet users, by the way, and 33.8% of the overall population. If eMarketer's estimations are correct, the number will increase to 122.7 million users by 2021. That's 42.2% of US internet users and 36.6% of the population.  So, do you want to reach 42% of US internet users or over a quarter of the US population? Then it's time to learn about voice search SEO.

On today's episode we discuss BrightEdge's new SEO automation tool, the future of digital marketing automation, and introduce a couple new segments.

If you've listened to our last two episodes, you know the importance of the lifetime value ratio and what your marketing budget should be*. But how and where do you spend that budget? On The Buyer's Journey, of course!** We breakdown the five steps of The Buyer's Journey and discuss some key strategy points for each step. *If you haven't listened to those episodes, go check them out! ** The Buyer's Journey as a strategy, not our podcast (though we'll gladly accept the money).

If you're struggling with your digital marketing, this episode is for you. Today we focus on the Lifetime Value Ratio (LTVR), a fundamental formula for determining business growth and success, and how the LTVR can clarify your marketing budgets.

Digital marketing is confusing. With tons of options across a bevy of platforms, how is someone supposed to figure out what to do? On this episode of The Buyer's Journey we discuss the state of the digital marketing industry and help you achieve marketing clarity.

Digital audio listening is slated to beat non-digital by 2020 according to a new eMarketer report. What are the numbers and how will this effect budget?

Podcasters rejoice! Spotify is beefing up their analytics data for your programs. In today's episode we discuss the new features and what this means for your show.

A new report by Adobe Analytics shows that mobile podcast listening has risen 60% since Jan. 2018, and 25% of new podcast listeners have joined in during the last 6 months.

Google's latest search result update allows you to listen to your favorite podcasts right in the SERP page. What does this mean for podcasters? We discuss!

Google released an algorithm update that will help featured snippets stay fresh and up to date. Here's what you need to know.

A new eMarkter report discusses how much is too much brand communication? We discuss in hopes our inboxes will get a little less flooded!

DoorDash's horrible tipping scandal came to light and competing fast food delivery brands were quick to respond. We discuss this and more in today's show.

Pinterest's Q2 earnings report is in and we've got a breakdown of everything you need to know for your marketing campaigns.

A new report shows a discrepancy between what restaurant owners think consumers want from digital, and what consumers find useful.

A new eMarketer report shows that many consumers don't like personalized ads as much as marketers believe they do. We discuss!

A new eMarketer report reveals that half of US shoppers will abandon a brand after a bad experience. What can you do to curb this? We discuss!

Spotify and LinkedIn's Q2 earnings report is in and we've got a breakdown of everything you need to know for your marketing campaigns.

Twitter's Q2 earnings report is in and we've got a breakdown of everything you need to know for your marketing campaigns.

Snapchat's Q2 earnings report is in and we've got a breakdown of everything you need to know for your marketing campaigns.

Amazon's Q2 earnings report is in and we've got a breakdown of everything you need to know for your marketing campaigns.

Google's Q2 earnings report is in and we've got a breakdown of everything you need to know for your marketing campaigns.

Facebook's Q2 earnings report is in and we've got a breakdown of everything you need to know for your marketing campaigns.

Amazon Prime Day, one of the biggest e-commerce days in the year, is next week, and we have tips to get some of that attention to your business.

New Google changes are adding some great features for advertisers on ad platforms. We discuss what those changes are and how significant they'll be in today's episode.

eMarketer's latest report goes in-depth on the digital life of teens. On today's episode we discuss some key findings and what you need to keep in mind when marketing to the next generation of consumers.

Rand Fishkin has compiled shocking numbers revealing just how often Google searches result in a non-Google site and what that means for SEO going forward.

The IKEA catalog is moving from print to the digital realm on Pinterest. How successful is this move, and what's next for the Swedish brand? We discuss!

FedEx's express delivery contract with Amazon is ending, and the shipping giant now aims to focus on the broader e-commerce market. We discuss what this means for Amazon.

A new Google core algorithm update is rolling out this month and we've got numbers on the initial effects of the changes.

Facebook's Video Creation kit is getting new features that make resizing videos into multiple formats even easier, plus new saving and sticker options!

Podcast ad revenue grew 53% in 2018 totaling $478 million last year. But is advertising on podcasts right for your business? We discuss!

The widely panned New Coke is back for a limited time thanks to a promotion with Stranger Things Season 3! We discuss how the beverage was given new life for a marketing campaign in today's episode.

Amazon has announced that 10 million items are now available for Amazon Prime One-Day shipping! How are Walmart and Target keeping up? We discuss!

Google geo-targeting is expanding its advertising capabilities by allowing marketers to hit users when they do a search after they've left the location. How much of a game-changer is this? We discuss in today's episode!

eMarketer is lowering US Time Spend forecasts for Facebook and Snapchat while Instagram's time spend is expected to rise. We discuss in today's show.

A new leak reveals an unlimited delivery pass for Uber Eats at an affordable $9.99. Are subscriptions the future for food-delivery services? We discuss!

Facebook's community standards report is here, a look into how well the platform is doing mediating posts on the platform. We discuss!

Google's mobile search redesign is adding a black "ad" label to ads and favicons to organic search results. We discuss if this will effect your marketing!

A new report from TechCrunch shows that millions of Instagram influencers had their private data exposed from an unsecured database run by a social media influencer marketing company. We discuss the breach in today's episode.

There were a lot of big announcements for digital marketers at the Google Marketing Live 2019 conference, and we discuss the new ad types you'll be seeing in the Google eco-system.

Walmart's earnings report is here and there's some great results in the fight against the Amazon Effect. We discuss those areas in today's show!

Facebook is updating their algorithm, again, this time to push content from your close friends and most engaged pages to the top of the feed. What does this mean for your marketing dollars? We discuss.

Chatbots are becoming more popular, and a new study by Juniper Networks suggests they might help retail sales make $112 billion by 2023.

Google search results list podcast episodes within the SERP page, allowing you to click to listen to any podcast you find that's already on Google Podcasts.