The Buyer's Journey

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Building a Better CAC by Commexis is a podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives.

Commexis


    • Nov 9, 2020 LATEST EPISODE
    • infrequent NEW EPISODES
    • 11m AVG DURATION
    • 254 EPISODES


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    Latest episodes from The Buyer's Journey

    What is Your Value Proposition or Purple Cow? | Building a Better CAC #6

    Play Episode Listen Later Nov 9, 2020 12:46


    Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives.  Today we're continuing our look into the seven questions of the 3:1 in 18 Process. Today, we're focused on the final question: What is your value proposition or purple cow?

    How is My Investment in Digital Marketing Allocated? | Building a Better CAC #5

    Play Episode Listen Later Nov 2, 2020 11:31


    Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today we're continuing our look into the seven questions of the 3:1 in 18 Process. As a refresher, these are questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Last episode we determined how our investment in digital marketing is determined. Today, we're focused on question six: How is my investment in Digital Marketing allocated?

    How is My Digital Marketing Budget Allocated? | Building a Better CAC #4

    Play Episode Listen Later Oct 2, 2020 11:28


    Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today we're continuing our look into the seven questions of the 3:1 in 18 Process. As a refresher, these are questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Last episode we discussed the third and fourth questions focusing on the Lifetime Value of a customer and the Lifetime Value ratio. Today, we're focused on question five: How is my Digital Marketing budget allocated?

    What is the Lifetime Value and Lifetime Value Ratio of My Customers? | Building a Better CAC #3

    Play Episode Listen Later Sep 29, 2020 8:10


    Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today's episode continues a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today we'll be focused on two questions: What is the Lifetime Value of My Customer? What is My Target Lifetime Value Ratio of my Customer?

    What is My Customer Acquisition Cost? | Building a Better CAC #2

    Play Episode Listen Later Sep 25, 2020 8:52


    Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today's episode continues a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today's question: What is a Customer Acquisition Cost?

    What is My Revenue Target? | Building a Better CAC #1

    Play Episode Listen Later Sep 22, 2020 6:34


    Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today's episode begins a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today's question: What is my Revenue Target?

    TBJ 100 - Facebook Video Metrics Mess-Up

    Play Episode Listen Later Oct 29, 2019 47:17


    On today's episode we're honing in on the $40 million Facebook settlement that focuses on inflated video metrics for organic video posts.

    TBJ 99 - Voice Search SEO: How To Make Your Content Get Noticed

    Play Episode Listen Later Oct 15, 2019 60:47


    Voice search and voice assistants are rapidly gaining popularity in the U.S. According to eMarketer, 111.8 million people in the US will use a voice assistant at least monthly this year. That's 39.4% of US internet users, by the way, and 33.8% of the overall population. If eMarketer's estimations are correct, the number will increase to 122.7 million users by 2021. That's 42.2% of US internet users and 36.6% of the population.  So, do you want to reach 42% of US internet users or over a quarter of the US population? Then it's time to learn about voice search SEO.

    Digital Marketing Automation: What Does The Future Hold? - The Buyer's Journey 98

    Play Episode Listen Later Oct 8, 2019 63:16


    On today's episode we discuss BrightEdge's new SEO automation tool, the future of digital marketing automation, and introduce a couple new segments.

    TBJ 97 - The Buyer's Journey: Where And How To Spend Your Digital Marketing Budget

    Play Episode Listen Later Sep 18, 2019 11:29


    If you've listened to our last two episodes, you know the importance of the lifetime value ratio and what your marketing budget should be*. But how and where do you spend that budget? On The Buyer's Journey, of course!** We breakdown the five steps of The Buyer's Journey and discuss some key strategy points for each step. *If you haven't listened to those episodes, go check them out! ** The Buyer's Journey as a strategy, not our podcast (though we'll gladly accept the money).

    TBJ 96 - Solution To Your Marketing Woes: The Lifetime Value Ratio

    Play Episode Listen Later Sep 18, 2019 19:39


    If you're struggling with your digital marketing, this episode is for you. Today we focus on the Lifetime Value Ratio (LTVR), a fundamental formula for determining business growth and success, and how the LTVR can clarify your marketing budgets.

    TBJ 95 - The State of Digital Marketing: Why is It So Hard To Gain A Competitive Advantage?

    Play Episode Listen Later Sep 18, 2019 20:05


    Digital marketing is confusing. With tons of options across a bevy of platforms, how is someone supposed to figure out what to do? On this episode of The Buyer's Journey we discuss the state of the digital marketing industry and help you achieve marketing clarity.

    TBJ 94 - Digital Audio Listening to Beat Non-Digital in 2020

    Play Episode Listen Later Aug 23, 2019 18:39


    Digital audio listening is slated to beat non-digital by 2020 according to a new eMarketer report. What are the numbers and how will this effect budget?

    TBJ 93 - Spotify Beefs Up Their Podcast Analytics!

    Play Episode Listen Later Aug 22, 2019 11:38


    Podcasters rejoice! Spotify is beefing up their analytics data for your programs. In today's episode we discuss the new features and what this means for your show.

    TBJ 92 - Mobile Podcast Listening is On The Rise!

    Play Episode Listen Later Aug 21, 2019 21:23


    A new report by Adobe Analytics shows that mobile podcast listening has risen 60% since Jan. 2018, and 25% of new podcast listeners have joined in during the last 6 months.

    TBJ 91 - Podcasts Now Listenable In Google Search Results

    Play Episode Listen Later Aug 20, 2019 15:49


    Google's latest search result update allows you to listen to your favorite podcasts right in the SERP page. What does this mean for podcasters? We discuss!

    TBJ 90 - Featured Snippets Get A Google Algorithm Update To Stay More Up To Date

    Play Episode Listen Later Aug 16, 2019 10:27


    Google released an algorithm update that will help featured snippets stay fresh and up to date. Here's what you need to know.

    TBJ 89 - Too Much Brand Communication? Are You Hitting The Sweet Spot?

    Play Episode Listen Later Aug 15, 2019 11:23


    A new eMarkter report discusses how much is too much brand communication? We discuss in hopes our inboxes will get a little less flooded!

    TBJ 88 - DoorDash's Horrible Tipping Scandal and Opportunities for Competing Brands

    Play Episode Listen Later Aug 14, 2019 12:42


    DoorDash's horrible tipping scandal came to light and competing fast food delivery brands were quick to respond. We discuss this and more in today's show.

    TBJ 87 - Pinterest's Q2 Earnings Report 2019

    Play Episode Listen Later Aug 13, 2019 8:51


    Pinterest's Q2 earnings report is in and we've got a breakdown of everything you need to know for your marketing campaigns.

    TBJ 86 - Restaurant Owners: Digital Channels Might Not Be As Important To Consumers As You Think

    Play Episode Listen Later Aug 11, 2019 15:20


    A new report shows a discrepancy between what restaurant owners think consumers want from digital, and what consumers find useful.

    TBJ 85 - Personalized Ads: Customers May Not Always Want Them

    Play Episode Listen Later Aug 9, 2019 28:06


    A new eMarketer report shows that many consumers don't like personalized ads as much as marketers believe they do. We discuss!

    TBJ 84 - eMarketer: 55% of US Shoppers Use Brand Abandonment After A Bad Experience

    Play Episode Listen Later Aug 8, 2019 14:50


    A new eMarketer report reveals that half of US shoppers will abandon a brand after a bad experience. What can you do to curb this? We discuss!

    TBJ 83 - Spotify and LinkedIn's Q2 Earnings Report 2019

    Play Episode Listen Later Aug 7, 2019 19:34


    Spotify and LinkedIn's Q2 earnings report is in and we've got a breakdown of everything you need to know for your marketing campaigns.

    TBJ 82 - Twitter's Q2 Earnings Report 2019

    Play Episode Listen Later Aug 6, 2019 20:47


    Twitter's Q2 earnings report is in and we've got a breakdown of everything you need to know for your marketing campaigns.

    TBJ 81 - Snapchat's Q2 Earnings Report 2019

    Play Episode Listen Later Aug 5, 2019 13:52


    Snapchat's Q2 earnings report is in and we've got a breakdown of everything you need to know for your marketing campaigns.

    TBJ 80 - Amazon's Q2 Earnings Report 2019

    Play Episode Listen Later Aug 2, 2019 11:28


    Amazon's Q2 earnings report is in and we've got a breakdown of everything you need to know for your marketing campaigns.

    TBJ 79 - Google's Q2 Earnings Report 2019

    Play Episode Listen Later Aug 1, 2019 18:10


    Google's Q2 earnings report is in and we've got a breakdown of everything you need to know for your marketing campaigns.

    TBJ 78 - Facebook's Q2 Earnings Report 2019

    Play Episode Listen Later Jul 31, 2019 17:21


    Facebook's Q2 earnings report is in and we've got a breakdown of everything you need to know for your marketing campaigns.

    TBJ 77 - Take Advantage of Amazon Prime Day With Your Email Marketing

    Play Episode Listen Later Jul 11, 2019 11:00


    Amazon Prime Day, one of the biggest e-commerce days in the year, is next week, and we have tips to get some of that attention to your business.

    TBJ 76 - New Google Changes to Help Push In-Store Purchases

    Play Episode Listen Later Jul 10, 2019 12:47


    New Google changes are adding some great features for advertisers on ad platforms. We discuss what those changes are and how significant they'll be in today's episode.

    TBJ 75 - A Portrait of the Digital Life of Teens

    Play Episode Listen Later Jul 9, 2019 20:37


    eMarketer's latest report goes in-depth on the digital life of teens. On today's episode we discuss some key findings and what you need to keep in mind when marketing to the next generation of consumers.

    TBJ 74 - What Is The Future of SEO?

    Play Episode Listen Later Jul 8, 2019 21:58


    Rand Fishkin has compiled shocking numbers revealing just how often Google searches result in a non-Google site and what that means for SEO going forward.

    TBJ 73 - The IKEA Catalog Is Expanding Its Iconic Print Listings to Pinterest

    Play Episode Listen Later Jun 14, 2019 7:31


    The IKEA catalog is moving from print to the digital realm on Pinterest. How successful is this move, and what's next for the Swedish brand? We discuss!

    TBJ 71 - FedEx's Express Delivery Contract With Amazon Is Ending

    Play Episode Listen Later Jun 12, 2019 8:43


    FedEx's express delivery contract with Amazon is ending, and the shipping giant now aims to focus on the broader e-commerce market. We discuss what this means for Amazon.

    TBJ 70 - Google Core Algorithm Update: The First Numbers

    Play Episode Listen Later Jun 11, 2019 11:55


    A new Google core algorithm update is rolling out this month and we've got numbers on the initial effects of the changes.

    TBJ 69 - Facebook's Video Creation Kit Gets New Features!

    Play Episode Listen Later Jun 10, 2019 9:11


    Facebook's Video Creation kit is getting new features that make resizing videos into multiple formats even easier, plus new saving and sticker options!

    TBJ 68 - Podcast Ad Revenue Up 53% in 2018!

    Play Episode Listen Later Jun 7, 2019 9:09


    Podcast ad revenue grew 53% in 2018 totaling $478 million last year. But is advertising on podcasts right for your business? We discuss!

    TBJ 67 - New Coke is Back! Thank Stranger Things Season 3!

    Play Episode Listen Later Jun 6, 2019 8:47


    The widely panned New Coke is back for a limited time thanks to a promotion with Stranger Things Season 3! We discuss how the beverage was given new life for a marketing campaign in today's episode.

    TBJ 66 - 10 Million Items Now Available For Amazon One-Day Shipping

    Play Episode Listen Later Jun 5, 2019 9:24


    Amazon has announced that 10 million items are now available for Amazon Prime One-Day shipping! How are Walmart and Target keeping up? We discuss!

    TBJ 65 - Google Expands Geo-Targeting Capabilities for Advertisers

    Play Episode Listen Later Jun 4, 2019 9:20


    Google geo-targeting is expanding its advertising capabilities by allowing marketers to hit users when they do a search after they've left the location. How much of a game-changer is this? We discuss in today's episode!

    TBJ 64 - Facebook and Snapchat US Time Spend Forecasts Lowered by eMarketer

    Play Episode Listen Later May 31, 2019 13:34


    eMarketer is lowering US Time Spend forecasts for Facebook and Snapchat while Instagram's time spend is expected to rise. We discuss in today's show.

    TBJ 63 - New Leak Shows $9.99 Uber Eats Unlimited Delivery Pass

    Play Episode Listen Later May 30, 2019 21:44


    A new leak reveals an unlimited delivery pass for Uber Eats at an affordable $9.99. Are subscriptions the future for food-delivery services? We discuss!

    TBJ 62 - Facebook's Community Standards Report 2019

    Play Episode Listen Later May 29, 2019 10:58


    Facebook's community standards report is here, a look into how well the platform is doing mediating posts on the platform. We discuss!

    TBJ 61 - Google's Mobile Search Redesign Adds "Ad" Label and Organic Listing Favicons

    Play Episode Listen Later May 28, 2019 11:18


    Google's mobile search redesign is adding a black "ad" label to ads and favicons to organic search results. We discuss if this will effect your marketing!

    TBJ 60 - 49+ Million Instagram Influencers' Private Contact Info Exposed!

    Play Episode Listen Later May 24, 2019 8:52


    A new report from TechCrunch shows that millions of Instagram influencers had their private data exposed from an unsecured database run by a social media influencer marketing company. We discuss the breach in today's episode.

    TBJ 59 - Google Marketing Live 2019: New Ad Types for Marketers

    Play Episode Listen Later May 23, 2019 8:45


    There were a lot of big announcements for digital marketers at the Google Marketing Live 2019 conference, and we discuss the new ad types you'll be seeing in the Google eco-system.

    TBJ 58 - Walmart's Earning's Report And The Fight Against The Amazon Effect

    Play Episode Listen Later May 22, 2019 11:13


    Walmart's earnings report is here and there's some great results in the fight against the Amazon Effect. We discuss those areas in today's show!

    TBJ 57 - Facebook's Algorithm Update Pushes Close Friend Content to the Top of Newsfeed

    Play Episode Listen Later May 21, 2019 10:25


    Facebook is updating their algorithm, again, this time to push content from your close friends and most engaged pages to the top of the feed. What does this mean for your marketing dollars? We discuss.

    TBJ 56 - Chatbots Could Be Help Push $112 billion for Retailers by 2023

    Play Episode Listen Later May 17, 2019 11:50


    Chatbots are becoming more popular, and a new study by Juniper Networks suggests they might help retail sales make $112 billion by 2023.

    TBJ 55 - Google Search Results List Podcast Shows and Episodes!

    Play Episode Listen Later May 16, 2019 9:49


    Google search results list podcast episodes within the SERP page, allowing you to click to listen to any podcast you find that's already on Google Podcasts.

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