Podcasts about Swedish

Swedish pop star Robyn emerged as a phenomenon in the mid 1990s, an ingenue whose work with Max Martin presaged the R&B crossover hits of acts like Britney and the Backstreet Boys. Since her debut, she's released a string of albums that have shaped the sound of dance music as we know it. Now, Robyn is releasing her first new album in eight years, Sexistential, and she's given us three singles made up of her signature combination of thumping bass and ethereal vocals, while innovating into new personal –and vulnerable — territory. With raps about IVF, references to Blondie, a return to her collaboration with Max Martin, and our introduction of “drum n grace” to the lexicon, this episode is manna for Robyn fans and tyros alike. Stick around as we unveil a new feature, “Quick Hits,” a down-and-dirty carousel ride through the most interesting new releases, from ASAP Rocky to Zach Bryan. Songs discussed: Robyn – Dopamine Robyn – Show Me Love Charli XCX, Robyn, Yung Lean – 360 remix Jamie XX, Robyn – Life Robyn – Konichiwa Bitches Blondie – Rapture Robyn – Honey Robyn – Missing U Robyn – Call Your Girlfriend Taio Cruz – Dynamite Robyn – Play Robyn – Talk to Me Robyn – Do You Know (What It Takes) Robyn – Sexistential Andre 3000 – I Swear, I Really Wanted to Make a 'Rap' Album but This Is Literally the Way the Wind Blew Me This Time Robyn – Cobrastyle Robyn – Dancing On My Own A$AP Rocky – PUNK ROCKY Zach Bryan – Plastic Cigarette David Byrne – Driver's License Moonchild – Up From Here Learn more about your ad choices. Visit podcastchoices.com/adchoices

Anyone check on our northern friends in the Tugg Hill? One of Cody’s favorite players is getting in the Hall of Fame. A top song on the Swedish charts turns out to be completely A.I. Plus so much more on a Wednesdee!

Swedish actor Stellan Skarsgård discusses his Golden Globe-winning performance in the film "Sentimental Value," in which he plays a director trying to reconnect with his daughter, an actress, by writing a role for her to play. He also talks about the effect of his 2022 stroke, which occurred during production of "Andor" and the "Dune" films, and how he feels he has changed as an actor after more than 150 film and TV credits. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

The January 19, 1976 Sports Illustrated Swimsuit Issue marked another glossy step in a tradition that had begun almost accidentally a little more than a decade earlier. What started in 1964 as a winter stopgap—filling pages when sports calendars were thin—had evolved into a cultural event, blending fashion, fantasy, and far-flung travel. This '76 edition leaned hard into escapism, taking readers to Baja Mexico, where sunshine, surf, and sequins replaced box scores. The swimsuits themselves reflected the era: metallic fabrics, daring cuts, and a growing emphasis on glamour over athletic utility—a far cry from the functional swimwear once seen on Olympic pools and beaches alike. The cover perfectly captured that shift. Swedish twins Yvonne and Yvette Sylvander shimmered under the Baja sun, embodying the issue's theme, “Taking a Shine to a Resort with New Glitter.” Inside were familiar faces who would soon define the genre—Cheryl Tiegs, Christie Brinkley, and others who became icons not just of the Swimsuit Issue, but of 1970s popular culture itself. For many readers of a certain generation, these images weren't just pinups—they were part of the shared visual language of growing up with Sports Illustrated, when the magazine felt like a weekly companion arriving in the mailbox. And while nostalgia drives the emotional connection, there's another side to these old issues of SI: their growing significance as collectibles. That's where Mark Humphries comes in. Growing up in La Cañada, California, Mark's sports education began with secondhand copies of Sports Illustrated, pages already creased, corners bent—but endlessly fascinating. That early fascination carried him through Stanford, Wall Street, and eventually back to the hobby he loved, where he became a pioneer in treating Sports Illustrated magazines as serious collectibles—worthy of grading, encapsulation, and long-term value, just like cards. As founder of the first grading system for past issues of Sports Illustrated, owner of ThePit.com, and now a contributor to PSA Magazine, Humphries has helped redefine how collectors view vintage issues. While not every Swimsuit Issue is destined to fund a retirement, condition, cover subjects, and historical context matter—and early, iconic editions continue to gain traction. In that sense, the 1976 Swimsuit Issue sits at the intersection of memory and market value: a snapshot of an era when Sports Illustrated shaped culture, sparked conversations, and—sometimes without meaning to—created artifacts that still matter, decades later. Learn more about your ad choices. Visit megaphone.fm/adchoices

During a few intense spring weeks in 1814, 112 representatives of the Norwegian people came together at Eidsvoll to draw up a constitution for Norway. They hoped the country would be an independent kingdom, but at the same time rumors of a Swedish invasion were swirling in the background.

Prime Minister Carney strikes a deal on Canadian canola exports with China; I'll speak with an Alberta farmer who's feeling cautiously optimistic -- after losing six figures to the trade war. Canadian auto industry leaders are feeling incautiously pessimistic about a new deal with China, saying a promise to import Chinese-made EVs puts the domestic auto sector on the road to ruin.Hearing the other side from the other side. Our guest says he was talking to Ugandan opposition leader Bobi Wine just moments before security forces took him away -- further evidence, he says, that the presidential election was rigged from the start. A CBC journalist is heading to Italy -- not to cover the Olympics, but to cover the skis of Canadian biathlon athletes with wax; to make sure everything, and everyone, goes smoothly. A reporter in Florida is being criticized for commiserating with the local NFL coach after a huge loss, instead of questioning him. In one Swedish community, it's an annual tradition for authorities to dismantle a particular sculpture chop-chop -- because it's a giant, distracting snow penis in the center of a roundabout.As It Happens, the Friday Edition. Radio that guesses it doesn't always help to be a member of the inner circle.

In 1908 Sweden was one of the poorest countries of Europe, the serf system (statare) was still in place, almost a quarter of the population had left for America, only Norway and Ireland saw people fleeing in greater numbers, those who stayed behind organized and the Swedish proletariat became during that decade one of the most prone to strike and violent action in the western world. In 1906 the Christmas or "December Compromise" had been signed by the social democrats and the industrialists. They sought to avoid a "Bloody Sunday" incident like the one in Russia the previous year. The compromise was considered by many a back-stab, for it gave the employers rather than the unions right to manage and allocate work and to freely hire and dismiss employees at whim. As the class struggle intensified the industrialists began hiring British strike-breakers in the multiple thousands. The strike-breakers where armed and dangerous, but though their violence was as a rule acquitted by the bourgeois courts, three young communists began planning to take justice in their own hands and show the traitors who was boss.

A round-up of the main headlines in Sweden on January 16th 2026. You can hear more reports on our homepage www.radiosweden.se, or in the app Sveriges Radio. Presenter and producer: Dave Russell

Ericsson's flagged major layoffs but work permit holders will be given more time to find new jobs. Listen to analysis from Swedish Radio's business commentator Knut Kainz Rognerud, as well as union Engineers of Sweden's response to the cuts. Meanwhile: Sweden joins a group of countries sending military personnel to Greenland, as Denmark tries to find a way forward from US threats to annex the semi-autonomous territory.Also: We hear about a sexist ”pick-up guide” circulating at Lund University, and P3 News music journalist Tina Mehrafzoon tells us about the White House's social media swipe at Swedish pop star Zara Larsson.Presenters: Michael Walsh and Dave RussellProducer: Dave Russell

Jay celebrates the life of Bob Weir. Known as the “other one” in the Grateful Dead, Weir had an incredibly unique approach to the guitar. We listen to some tracks and Jay tells us his story.Songs:Grateful Dead - “Sugar Magnolia - Winterland 1974”China Cat Sunflower - “China Cat Sunflower-I Know You Rider (Live 1972)”Grateful Dead - “Looks Like Rain”Nick has been hitting Apple's Discovery station hard the past couple weeks and he has a few discoveries to share. It's Three For Thursday!Songs:Nolan Potter - “Commander of the Clowns”Touchdown Jesus - “I Love My Wife”Pino Palladino & Blake Mills - “Taka”Greg has a hodgepodge of things to share on “Heard It Through the GREGvine.” Rick Beato has on Swedish jazz guitarist Ulf Wakenius and he is a hell of player. Does Erik Wyatt, self taught legend, at Smalls reveal a truth about gatekeeping in jazz? Possibly, but he turns out not the best messenger. Finally, Louis Cole, Dave Binney, and Luca Mendoza performed at Robert Glasper's Blue Note in LA last week and Greg shares his experience.Songs: Ulf Wakenius & Oscar Peterson - “Sweet Georgia Brown”Louis Cole, Dave Binney, and Luca Mendoza - Live at Blue Note

We talk about solo gaming, especially as it pertains to Tales of the Old West00.00.40: Introductions00.02.30: Welcome and thank you to our new patron: Shaky T (Simon)00.03.59: Slightly unscheduled Old West (Marches) news 00.10.00: World of Gaming: Blades ‘68 from Evil Hat; Tiny Defenders trauma therapy RPG out of Palestine; Traveller: Cluster Truck 00.30.28: Going Solo (we mention Beyond Cataclysm; Frank; and The Soloist)01.11.53: Next time and Goodbye Effekt is brought to you by Effekt Publishing. Music is by Stars in a Black Sea, used with kind permission of Free League Publishing.Like what we do?Sign up for updates on Tales of the Old West via our new website and download Tales of the Old West QuickDraw available for free on DriveThru. The core rules are now available on DriveThru too.Put our brand on your face! (and elsewhere)Buy pdfs via our DriveThru Affiliate linkLeave a review on iTunes or PodchaserFind our Actual Play recordings on effektap ★ Support this podcast on Patreon ★

I'In this episode, I chat with Swedish tech entrepreneur Jonas Birgersson about his radical plan to apply the architecture of the internet—packet switching, buffering, and decentralized routing—to the electricity grid. We explore how his “EnergyNet” concept uses power electronics to create galvanically separated microgrids that stop cascading failures and allow neighbors to share power directly. It is a mind-bending look at how treating electrons like data could lead to unlimited energy for a low fixed fee. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.volts.wtf/subscribe

This episode begins the only way we know how: absolute chaos. We veer from wills, tits, and Stranger Things before eventually remembering we're meant to be talking about a film. If you're new here, that's the show.The film in question is Guy Ritchie's The Ministry of Ungentlemanly Warfare — a swaggering WWII caper based on a real black-ops unit hand-picked by Churchill and Ian Fleming. Set in 1941, it imagines the birth of modern special forces: not rules, not honour, just twenty feral specialists sent in to break things and terrify the enemy.We talk about:The shift from “civilised” warfare to winning at any costHenry Cavill as a proto–James Bond, recruited straight out of prisonThe opening “Swedish fishermen” massacre as a mission statementCartoon-level violence, moustaches, one-liners and Guy Ritchie excessThe joy of watching war movies ditch decorum for chaosWhy SAS: Rogue Heroes makes the perfect companion pieceIt's not subtle. It's not serious. It's loud, slick, and gleefully ridiculous — a war movie powered by bravado and bad behaviour.If you like explosions, rule-breaking, and men with absolutely no fear of death, this episode (and this film) are for you.You can now text us anonymously to leave feedback, suggest future content or simply hurl abuse at us. We'll read out any texts we receive on the show. Click here to try it out!We love to hear from our listeners! By which I mean we tolerate it. If it hasn't been completely destroyed yet you can usually find us on twitter @dads_film, on Facebook Bad Dads Film Review, on email at baddadsjsy@gmail.com or on our website baddadsfilm.com. Until next time, we remain... Bad Dads

Quebec Premier Francois Legault expected to resign, ahead of provincial election in October. Foreign Ministers of Greenland and Denmark are meeting with US Vice President JD Vance in Washington as administration threatens to take over Danish territory. Organizers of the Arctic Winter Games say competition will go on despite tensions in the circumpolar region. Swedish firm Saab wants Canada to buy 72 Gripen fighter jets and 6 GlobalEyes surveillance aircraft to fulfill promise of 12,600 jobs. NGO Human Rights Activists in Iran documents dozens of cases of forced confessions, accuses the regime sentencing protesters to death at "show trials." At least 29 people dead after a construction crane crashed onto a moving passenger train in Thailand. Climate monitoring groups say 2025 was the third hottest year on record, despite cooling influence of La Niña phenomenon.

What exactly is Tantra, and how do modern teachings relate to traditions? Which other ideas inform intimacy workshops? Why is there often an emphasis on secrecy and power, and how is this exploited to enable abuse?Tova Olsson is a scholar of religion, as well as a teacher of yoga and Tantra. Our conversation explores these questions, along with many others – particularly the prevalence of what Tova calls “erotic spirituality”, and the extent to which Indian sources inform its practices. We also consider why tantric empowerment involves crossing boundaries, and whether non-duality dissolves accountability.In the process, we talk about scandals in multiple schools – from MISA and its offshoots (discussed in this Observer article and BBC podcast) to Siddha Yoga (the focus of a 1994 New Yorker exposé) and The New Tantra (whose founder features in this clip from Swedish public television).Tova's academic work is available here – including articles on MISA and a Siddha Yoga teacher. She is the author of a book about yoga and Tantra, and teaches online courses at Saraswati Studies, which is also her handle on Instagram.--

We need to know, but so far there are NO answers as to the fate of the monkeys. We talk Nolan Arenado, and a torrent of positivity from our Swedish listeners comes flooding in.

Nissel comes back and joins the Band of Force! Does he want the good news first, or the bad...?We're an actual play podcast where professional actors play the best of Swedish RPGs published in Swedish! This episode we play Forbidden Lands by Free League Publishing.Starring: Dominic Kelly, Jakob Hultcrantz Hansson, Anneli Heed, Ingela Lundh, Amanda Stenback, and Mattias Redbo.Game Maste: Andreas LundströmMusic by: Andreas Lundström

A round-up of the main headlines in Sweden on January 13th 2026. You can hear more reports on our homepage www.radiosweden.se, or in the app Sveriges Radio. Presenter/producer: Sujay Dutt

A round-up of the main headlines in Sweden on January 12th 2026. You can hear more reports on our homepage www.radiosweden.se, or in the app Sveriges Radio. Presenter/producer: Kris Boswell.

Many of us were taught to handle grief in one of two ways: ignore it and hope it fades, or simply "be strong" and move on. But if I'm being honest, that approach doesn't heal—it just buries the pain. In this episode, Part 2 with grief recovery specialist Kelli Sheumaker, we dive into the complexities of grief and the different ways people cope with loss. We explore the importance of acknowledging grief rather than pushing it aside, the ripple effects of unresolved grief on relationships and physical health, and the transformative power of the grief recovery method. This conversation highlights that healing requires action and that grief recovery is an ongoing journey—not just about processing loss but about rediscovering joy and connection. We go beyond the typical association of grief with death. We discuss grief in living relationships—marriage, parenting, friendships—and the challenging dynamics where the relationship continues, but the pain endures. We also examine how unspoken expectations lead to disappointment, how unresolved grief can distort our memories of a person, and why getting accurate about a relationship—the good, the bad, and the unfinished—can restore clarity and empower us to make informed choices. And yes, we talk about the body. Not as a guilt trip or a simple "grief causes everything," but as an invitation to consider the impact of years of unprocessed emotional pain on your nervous system, sleep, health, and how you show up for the people you love. If you've ever thought, “I should be over this by now,” this conversation is for you. ⏱️ Chapters: 00:00 — Welcome + What Feel Free Again Is About 01:50 — The Two Paths: Avoiding Grief vs Healing It 04:51 — Getting Unstuck: Safe Space + Tools That Actually Work 09:53 — The Relationship Graph: How Grief Distorts Memory (and How to Get Accurate) 16:51 — Expectations = Planned Disappointments (Marriage + Living Relationships) 21:34 — The Ripple Effect: How Unresolved Grief Impacts Everyone Around You 26:59 — Grief in the Body: Sleep, Pain, Autoimmune, and Physical Symptoms 35:50 — Chronic Illness Grief: Mourning the Life You Expected 40:58 — Core Work First, Then Day-to-Day Maintenance Tools 46:08 — How to Work With Kelli + Final Takeaways + Closing Connect with Kelli: Website 1: www.renewedhopegriefrecovery.com Website 2: https://www.griefrecoverymethod.com/grms/kelli-sheumaker Facebook: https://www.facebook.com/renewedhopegriefrecovery/ Instagram: https://www.instagram.com/renewedhopegriefrecovery YouTube: https://www.youtube.com/@renewedhopegriefrecovery Cole James, President of the Grief Recovery Institute, shares about the Power of Grief Recovery! Cole is dedicating his life to help people with grief. Now, grief is much more than just losing someone. Did you know that? You've probably heard of the Five Stages of Grief, right? Well, this goes much deeper than you think. Let me explain. Everyone has some type of grief in their lives, some haven't yet, but it's part of life. We can't escape it, BUT we can work through it. And you don't have to do it alone. Let's talk about it. We have trained Grief Recovery Method Specialists, who help heartbroken people, in Europe, Asia, Africa, Australia, the Middle East, Central America, South America, and North America. The Grief Recovery Method Certification Program is taught and available in multiple languages including: English, Spanish, Swedish, Hungarian, Ukrainian, and Russian. Our home office is in the United States and serves English-speaking nations and populations around the world, such as the United Kingdom, Canada, and the Commonwealth Nations. In addition, we have international affiliate offices in Sweden, Australia, Mexico, and Hungary. Our goal is to help as many people as possible, which is why our books have been translated into over 30 languages including: Spanish, French, Dutch, Portuguese, Japanese, Ukrainian, Russian, and many more. For more information visit: https://www.griefrecoverymethod.com/ #mentalhealth #grief #depression #sad

The biathlon family reconvened in Oberhof after a difficult holiday break. There was something cathartic about the racing starting again. After sharing our thoughts and condolences for Sivert Bakken's passing and his family/friends we dove into the racing including: - Tommaso Giacomel's emotional week and the outstanding showing he put forward this week - The absolutely bonkers men's relay - The women's relay crushed by the French women - Elvira Öberg new strategy leading to immediate success - A very successful weekend for the Swedish squad - Overview of the status of the Overall races and making looking ahead - Looking at some great individual performances from several athletes including Martin Uldal, Regina Ermits, Lukas Hofer, Vanessa Voigt etc And more!

It's Thursday night football in 2026, and Arsenal have played out a stalemate against Liverpool at the Emirates. The result takes us six points clear at the top of the Premier League, but the performance—specifically a "f*****g awful" second half—has left the boys with plenty to vent about. THIS PODCAST RELEASED THE NIGHT OF THE GAME - IF YOU WANT THEM EARLY, JOIN UP, MEMBERSHIP AT THE BOTTOM Pete is joined by Matt Kandela and Johnny Cochrane to try and make wine out of a very muddy pool of water. While the table looks healthy, the eye test was worrying. From a lack of courage to a forward line that looks like it's playing with ten men, the lads do not hold back on a frustrating evening in North London. On the docket today: The Game of Two Halves: A decent, aggressive opening 45 minutes followed by a leggy, passive surrender of control in the second. Why did we let Liverpool turn this into a chess match? The Striker Crisis: The gloves are off regarding "Big Vik" Gyökeres. Matt and Johnny deliver a brutal assessment of the Swedish striker—is he a "statue," a "magnet for defenders," or just not up to the level? Plus, the dream of Julian Alvarez. Myles Lewis-Skelly: A tough cameo for the youngster against a rampant Frimpong. Is it time for a loan, or was he just hung out to dry? Captain Anonymous: Martin Ødegaard ghosted the big occasion. Zero shots, zero duels won, and no "arm-waving" to save us. Jurrien Timber Supremacy: The undisputed Man of the Match. Why he is the only player currently operating at an elite, "Adamantium" level. Perspective FC: We didn't lose, Liverpool had zero shots on target, and the chasers are miles off. Are we overreacting, or are the cracks starting to show? Grab a drink, take a breath, and let's digest that one. Up the Arsenal. If you want this episode ADVERT FREE, get a membership below. You get bonus content, Discord access, and early access to live show tickets. NEWSLETTER + AUDIO: https://www.le-grove.co.uk/ AUDIO: https://www.patreon.com/c/TheArsenalOpinion Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this week's Defense & Aerospace Report Business Roundtable, sponsored by Bell, Dr. “Rocket” Ron Epstein of Bank of America Securities and Richard Aboulafia of the AeroDynamic advisory consultancy join host Vago Muradian to discuss Wall Street's strong start to 2026 although President Trump's executive order on dividends, share buybacks and executive compensation hit defense stocks before they rebounded on the president's announcement that US defense spending would increase 50 percent to $1.5 trillion; Lockheed Martin's tentative agreement with the Pentagon to invest billions to dramatically ramp Patriot missile production as Trump criticizes RTX for not reportedly making a similar deal; Britain and France commit to supporting Ukraine with troops to enforce a ceasefire as Russia fires a conventional version of its nuclear-capable Oreshnik missile into Western Ukraine; implications of US rhetoric to use force to take Greenland from Denmark in the wake of the US operation in Venezuela despite Secretary of State Marco Rubio telling US lawmakers that America wants to buy the world's largest island from Copenhagen; Washington approved the sake of P-8 anti-submarine aircraft to Denmark as France makes good on its pledge to replace aging American radar planes with new Swedish ones, Austria turns to Italy for new trainers, and Israel expands its F-15 fleet with new EX jets from Boeing; Alaska Airlines orders 110 Boeing 737 Max jetliners including Max 10 jets — the largest model of the popular aircraft — that were just cleared by the Federal Aviation Administration to move into the second phase of certification; US operations in Venezuela and seizing the country's sanctioned shadow tanker fleet illustrates the continuing utility of manned military rotorcraft; and takeaways from Bank of America's annual defense and aerospace conference.

Eyebrow transplants. The procedure that has celebs like Chrissy Teigen raving. But is it worth the price tag? Plus, Swedish dance-pop sensation Zara Larsson. What she says about those comparisons to Beyonce. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Luen ääneen tekstin, joka on julkaistu kaikkien vapaasti käytössä olevassa opetusmateriaalissa: https://drive.google.com/file/d/1ItZu6pnhjzhmeEvFAZ8b5xD_pgo42MrB/view Voit lukea tekstin ja sen käännöksen myös täältä: https://docs.google.com/document/d/1HZx2GLVlwHemHN3GdxG7sOS3Hhp9Ex3eqRyw555ley0/edit?usp=sharing I'm reading aloud a text about Sweden Finnish. The text is from a study material about the easy Finnish adaptation of Leo Ylitalo's Banaanitalo. You can find Leo Ylitalo's interview on this podcast.

In this episode I am joined by the USPC Equine Welfare Task Force, made up of: Dr Stacy Anderson, Heather Bell, Dr Laura Thompson, Christina Keim. In creating this, they are leading the way for education on equine wellness and will have a huge influence on a new generation of horsemen. This is so important and I'm excited to have these wonderful women on the pod. I think you'll love hearing about what they've created and will be left feeling optimistic. About the Guests:Christina Keim, M.Ed., M.F.A. is an award-winning equestrian journalist and professional horsewoman with over 25 years experience in the industry. Her written work has appeared extensively in top equestrian publications, and she is the author of the new book, Unwanted: the Causes and Effects of America's Horse Population Crisis. For nearly twenty years a top intercollegiate hunter seat coach, Ms. Keim now teaches compassionate horsemanship and offers Equestrian Yoga and Mounted Mindfulness sessions both on the road and out of her Cold Moon Farm in Rochester, New Hampshire (christinakeim.com). Heather Bell: Life member of USPC. Graduate A. Career as a Wildlife biologist specializing in endangered species recovery, and leading agencies through contentious decisions and change.  Dr. Stacy Anderson DVM, PhD, Dipl. ACVS-LA is an equine surgeon who serves as Dean of the Richard A. Gillespie College of Veterinary Medicine at Lincoln Memorial University. A Pony Club Graduate ‘A,' she has served as a USPC National Examiner, national committee member, and contributor to the USPC Equine Welfare Taskforce. Dr. Anderson has trained and competed horses and riders through Preliminary level eventing and Prix St. George level dressage. She is a USDF Bronze and Silver medalist, and is currently working toward her Gold medal with her12 year old Swedish warmblood gelding. Dr Laura Thompson has been an ambulatory equine vet in northern Colorado for almost 25 years. She teaches part time at Front Range Community college for the last 20+ years. She has her USPC H-A rating and still rides and competes. Her daughter competes at the FEI level in vaulting and they trained their own horse from scratch to FEI. About the Host:Karen Rohlf, author and creator of Dressage Naturally, is an internationally recognized clinician who is changing the equestrian educational paradigm. She teaches students of all disciplines and levels from around the world in her clinics and the Dressage Naturally virtual programs. Karen is well known for training horses with a priority on partnership, a student-empowering approach to teaching, and a positive and balanced point of view. She believes in getting to the heart of our mental, emotional, and physical partnership with our horses by bringing together the best of the worlds of dressage and partnership-based training.  Karen's passion for teaching extends beyond horse training. Her For The Love Of The Horse: Transform Your Business program is a result of her commitment to helping heart-centered equine professionals thrive so that horses may have a happier life in this industry. Resource Links:Article about USPC Equine Welfare Task Force: https://www.chronofhorse.com/article/uspc-brings-equine-welfare-to-the-forefront-with-happyhealthyhorse-initiative/ Pony Club Vision & Values:

Heavy snow has caused travel disruptions and weather warnings across northern and western Sweden this week. We hear from a Swedish Radio reporter in Västernorrland about how communities are coping there. We also look at the latest developments in international politics and talk about Swedish etiquette as the new year gets underway.Presenter: Babak Parham & Dave Russell.Producer: Babak Parham.

Send us a textIt gives us great pleasure whenever we, your frail and flawed FC2.0 co-hosts, can offer some small pearl that will enhance the life of our merry band of loyal listeners. Get your notepads out, kids; once we figured out how to burp our houses we realized that the beauty of a burp is how well it travels beyond a simple expression of an uncooperative digestive system. We hope you agree. In fact, we hope you feel empowered to explore the nearly infinite ways you can burp up the value of your every day life.

Happy Thursday Besties!!! After a little New Year Celebrations Chat, we jump into the episode with Morgan covering a Swedish polymath (a scientist, engineer, astronomer, anatomist, Christian theologian, philosopher, and mystic) and his experience in the Spiritual Realm. Lastly, Taylar tells us the case of Widden Hill Farm when, in 1984, Margaret Backhouse was nearly killed after the pipebomb that had been attached to her husband's car exploded, following weeks of threatening letters, calls, and incidents from around her family's dairy farm... which Taylar will finish next week in Part 2 (so sorry it was just soooo late since the TBB was so long and we have like 13 more pages to go, but swear it's worth the wait). Love you all soooo much!! TTYL BESTIES!!! Get a FREE Tovala smart oven when you order meals 6+ times during the New Year Sale at https://Tovala.com/CAC(https://Tovala.com/CAC) with code CAC! ------------------------------------ Need to Call Susan (Angel Wings and Healing Things)? Text Ellen at 704-562-3476 to book!! Make sure to tell her we sent you for a Besties only Special discount!! If you have a Creepy Account of your own you would like to submit, you can go to our Reddit (CreepsandCrimes) or email it to us at CREEPSANDCRIMES.CA@GMAIL.COM Creeps and Crimes Merch: ⁠⁠https://creepsandcrimesmerch.com/⁠⁠ Join our OG Pick Me Cult (Patreon): ⁠⁠https://patreon.com/creepsandcrimes⁠⁠ SUBSCRIBE AND SUPPORT WHEREVER YOU GET YOUR PODCASTS: - Apple Podcast: ⁠⁠https://podcasts.apple.com/us/podcast/creeps-and-crimes/id1533194848⁠⁠ - Spotify: ⁠⁠https://open.spotify.com/show/0v2kntCCfdQOSeMNnGM2b6?si=bf5c137913dd4af7⁠⁠ - Youtube: ⁠⁠https://youtube.com/@creepsandcrimespodcast?si=e6Lwuw6qvsEPBHzG⁠⁠ Business Inquiries please contact Management: ⁠⁠maggie@MRHentertainment.com⁠⁠ FOLLOW US ON SOCIALS: Creeps and Crimes Podcast - Insta: ⁠⁠https://www.instagram.com/creepsandcrimespodcast/?hl=en⁠⁠ - Facebook: ⁠⁠https://www.facebook.com/creepsandcrimespodcast/⁠⁠ - TikTok: ⁠⁠https://www.tiktok.com/@creepsandcrimes⁠⁠ Taylar Jane (True Crime Host) - Insta: @Taylarj - TikTok (True Crime Channel): @TaylarJane98 - TikTok (Personal): @TaylarJane1 Morgan Harris (Paranormal & Conspiracy Host) - Insta: @morgg.m - Tiktok: @morgg.m Want More Info? Check out our Website: ⁠⁠www.creepsandcrimespodcast.com⁠⁠ Send Us Mail & Fan Art to our PO Box!!! CREEPS AND CRIMES PODCAST PO BOX 11523 KNOXVILLE, TENNESSEE 37939 Have a Creepy Account You'd like to share and be featured on the Podcast? Email it to: ⁠⁠CreepsAndCrimes.CA@gmail.com⁠⁠ Submit it through the Portal on our Website (Listed above) or Post in on our Reddit Thread with the tag "creepy account" Love our TBB episodes and want to get in on the Action or submit an AIMS? Head over to our Reddit Community: @creepsandcrimes Need to contact us or request sources? Email us at ⁠⁠creepsandcrimespodcast@gmail.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week your dads talk about Fist of the North Star, missing out on Quaaludes, and boning up on languages. Looking for more? We have years of back catalog bonus episodes right here https://www.patreon.com/Hellofawaytodie  Check out the store, and sign up for our twice a month email updates  https://whatahellofawaytodad.com/  Wolf of Wall Street - https://www.youtube.com/watch?v=1GutGSVL9o0 I'D WALK 20 MILES FOR A QUAALUDE - https://www.youtube.com/watch?v=pXgfeE7444A 

Sam Hallam,  Head Coach of Sweden's national men's hockey team, joins JD Bunkis ahead of the 2026 Winter Games. Coach Hallam gets into how the 4 Nations Tournament helped Sweden prepare for the Olympics, if the smaller Olympic rinks will impact his gameplan, what went into the decision to select Oliver Ekman-Larsson to the Olympic roster, what William Nylander means to the Swedish hockey, what areas he feels Sweden can improve on, and what he views as the identity of Swedish hockey. Then, JD touches on RJ Barrett's importance to the Raptors, before hitting 'What We Missed'! The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Sports & Media or any affiliates.  

learn about the largest hotel made of ice in the world

EUS gives us phenomenal imaging — but tissue acquisition has historically been the weak link. In this episode of The Interventional Endoscopist, host Mankanwal Sachdev speaks with Dr. Charles Walther, a Swedish interventional cytopathologist and tumor genetics expert who has sampled 15,000+ patients and helped develop a new approach to obtaining high-quality specimens: EndoDrill. Walther shares the “lightbulb moment” that shaped the device: instead of advancing a needle by punching forward (“stabbing”), use high-RPM rotation to advance with low forward force — aiming for one pass and a more cohesive sample. They discuss how EndoDrill works in practical terms (setup, foot pedal activation, specimen expulsion), contamination concerns, compatibility across major scope platforms, and why tissue quality is becoming even more important in an era of precision medicine, molecular profiling, and organoids. They also cover early human experience, the learning curve, optimization for different tumor biologies, and the key cost/value debate: when does a premium tool make sense—especially for cases like nodules, GISTs, and lymphoma where yield can be inconsistent? Plus: Rapid-fire questions, technique pearls, and a reminder to seek help if you're struggling with mental health.     Links: https://bibbinstruments.com/en/  

Per Åsberg Sommar is a senior advisor in the markets department at the Swedish central bank. In Per's first appearance on the show, he discusses his career as a central banker, the history of the Riksbank, evolutions in inflation targeting at the Riksbank, changes in the Sweden's central banks operating system, its new tool called the Deposit Requirement Facility, and much more. Check out the transcript for this week's episode, now with links. Recorded on December 12th, 2025 Subscribe to David's Substack: Macroeconomic Policy Nexus Follow David Beckworth on X: @DavidBeckworth Follow the show on X: @Macro_Musings Check out our Macro Musings merch! Subscribe to David's new BTS YouTube Channel  Timestamps 00:00:00 - Intro 00:02:08 - Per's Career 00:04:02 - Riksbank 00:09:07 - Inflation Targeting at Riksbank 00:11:56 - Riksbank's Operating System 00:15:39 - Certificate of Deposits 00:33:42 - Quantitative Tightening 00:36:42 - The Deposit Requirement Facility 00:45:38 - Other Central Banks and Demand-Driven Systems 00:58:16 - Outro

Crew put their bum on the Swedish: Coach talk, Roster talk, Christmas talk, Karaoke talk, and less! Get stuck in!0:00 - 15:31 intro15:32 - 31:00 coach talk32:00 - 40:00 we're back40:01 - 60:30 roster and outCheck links below: Disrespected: www.thedisrespected.comPursuit: @pursuityourselfHanif Abdurraqib: @NifMuhammadBird: @cgmaciel.bsky.socialCapyBrava: @capybrava.bsky.socialhttps://ahernandezart.comBecome part of the Discord family: discordecke.soccerSupporter Supply: https://www.supportersupply.co/  Code for free delivery:  upper90boyz (that's boys with a Z)Minnows: https://linktr.ee/minnowshttps://sirkbook.com/https://nordecke.com/Podcasts are available on Spotify, Apple Podcast, and all podcast apps. Now on YouTube, with video, and the faces!  Not seeing us somewhere? Email us Check us out on our Social Media Platforms and feel free to email us! We're totally literate and will 100% read anything you send, promise.Songs by Nick Tolford and Company https://ntac.bandcamp.com/track/boys-night-outSIGN UP TO BE PART OF THE NORDECKE!  Here - https://nordecke.com/Subscribe to our channel for more soccer content:-Email us:  podcast@upper90club.com-Follow us on Twitter: https://twitter.com/Upper90ClubPod-Like us on Facebook: https://www.facebook.com/groups/upper90clubpod-Follow us on Instagram: https://www.instagram.com/upper90clubpod/-Apple Music: https://podcasts.apple.com/us/podcast/upper-90-club/id1647214221-Spotify: https://open.spotify.com/show/1xnYAtnQ8tThdn5JWX6c24-Linktree: https://linktr.ee/upper90clubpod#VamosColumbus | #Crew96 | #Upper90Club | #R96TS#SoccerPodcast #Podcast #ColumbusCrewPodcast

Here we are having a relaxed chat with Mattias Dahl & Jessica Malmberg — a warm, funny, and honest conversation about how dancing can change a life.Mattias shares how he'd been convinced his whole life that he couldn't dance (because he was a drummer… apparently the Swedish dansband culture has "rules" on that), and Jessica opens up about being very shy — until August 16th, 2009, when they walked into their first dance class and everything shifted.We talk about dance as therapy: joy, community, and something that's good for both body and brain — and for Jessica, a way to be closer to the music she loves. We also explore dancing as a practice in taking up space, and what it's like to step out of an immersive place where you truly feel you belong (Herräng comes up as an example).Plus: their grounded advice — listen to your own limits, and don't chase levels and titles.Subscribe & ReviewFollow the podcast and leave a review to help me grow

The United States has captured Venezuela's President Nicolas Maduro and his wife and launched a “large-scale” strike against the country, according to US President Donald Trump. It follows weeks of heightened tension as the US president ramped up pressure on the Venezuelan leader. We get reaction from the US and wider region.Also in the programme: the Swedish workers trialling a “friendship hour” to combat loneliness.(Photo: Venezuela's President Nicolas Maduro holds Simon Bolivar's sword as he addresses members of the armed forces, Bolivarian Militia, police, and civilians during a rally against a possible escalation of US actions toward the country, at Fort Tiuna military base in Caracas, Venezuela, November 25, 2025. Credit: REUTERS/Leonardo Fernandez Viloria/File Photo)

In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman react to the unveiling of the U.S. Olympic roster for Milan and the team's “unfinished business” mindset, including the surprise omission of Jason Robertson. The guys break down the Swedish (30:21) and Finnish (34:49) Olympic rosters, the fallout from Connor Bedard (41:05) and Mark Scheifele (46:27) missing out, and growing frustration in Winnipeg as the Jets slide down the standings (48:41). They discuss the buzz around the Winter Classic in Miami and how the NHL can better capitalize on the event, and why any suggestion of special treatment around Brad Marchand is off base (55:38). The segment wraps with optimism around a fun, young Buffalo Sabres team chasing an 11th straight win (1:04:32), and a Final Thought on James Reimer's name resurfacing as a potential NHL goaltending option (1:07:45).Kyle and Elliotte answer your emails and voicemails in the Thoughtline (1:11:04). Today we highlight Nova Scotia's 3-piece rock back The Boojums and their track Burnin Up. Check them out here.Listen to all the 32 Thoughts music here.Email the podcast at 32thoughts@sportsnet.ca or call the Thought Line at 1-833-311-3232 and leave us a voicemail.This podcast was produced and mixed by Dominic Sramaty and hosted by Elliotte Friedman & Kyle Bukauskas.The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Sports & Media or any affiliates

A round-up of the main headlines in Sweden on January 2nd 2026. You can hear more reports on our homepage www.radiosweden.se, or in the app Sveriges Radio. Presenter/producer: Kris Boswell.

What if most marketing struggles have nothing to do with tactics and everything to do with clarity? In this episode of Unstoppable Mindset, I sit down with marketing strategist and global entrepreneur Sacha Awaa to explore why so many small businesses waste money on marketing that never works. Sacha shares how growing up across cultures shaped her approach to strategy, leadership, and customer connection. We talk about why understanding your audience matters more than any tool, how AI is changing speed to market without replacing human judgment, and why marketing should be treated as an investment rather than an expense. You'll hear practical insights on audits, go-to-market strategy, process building, and leadership decisions that help businesses grow with intention instead of noise. I believe you will find this conversation both grounding and useful as you think about how to build something sustainable in a crowded marketplace. Highlights: 00:09 – Hear how growing up across cultures shaped a broader view of leadership, communication, and business.10:11 – Learn why AI improves speed to market but still requires human judgment to work well.12:13 – Discover why not truly understanding your audience is the biggest reason marketing fails.19:22 – Understand what marketing strategy actually means beyond tactics, tools, and trends.27:51 – See what small businesses can borrow from enterprise companies without losing agility.46:09 – Learn why strong leaders know when to step back and let the right people lead. About the Guest: Sacha Awaa is a marketing strategist, entrepreneur, and co-founder of My Marketer Mentors, a fast-growing community designed to help small business owners cut through the noise and succeed with marketing that actually works. With a unique ability to blend creativity and data, Sacha has guided startups and small businesses in turning limited budgets into measurable results. Her career has been driven by a passion for helping entrepreneurs avoid costly mistakes, drawing on insights from both Fortune 500 playbooks and scrappy startup strategies. Through workshops, mentorship, and one-on-one guidance, she empowers business owners to find clarity in today's overwhelming marketing landscape. Sacha's own journey reflects the intersection of design thinking and strategic planning—leveraging both sides of the brain to unlock powerful growth. She believes that marketing isn't just about selling products, but about building authentic communities, which inspired her to create a peer-led space where entrepreneurs can learn from and support each other. Whether she's breaking down practical go-to-market frameworks, rethinking outdated marketing tactics, or sharing her personal story of resilience and innovation, Sacha brings both warmth and wisdom to the small business world. Ways to connect with Sacha: www.mymarketermentors.com https://www.linkedin.com/in/sachaawwa/https://www.instagram.com/uncomplicate__it/https://www.linkedin.com/in/sachaawwa/ About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Michael Hingson  01:21 Well, hi everyone, and I want to welcome you to another episode of unstoppable mindset today. I your host Michael hingson gets a chance to talk with Sacha Awa, who is a marketing professional. She's going to tell us a lot about that I know, and she's a marketing strategist in general. She's an entrepreneur, and she's co founder of whoop I lost it there, my marketer my marketer mentors. So we'll learn about that as we go forward, if I don't get tongue tied anyway, Sasha, I want to welcome you to unstoppable mindset. We're glad you're here. Sacha Awaa  02:05 Yes, thank you so much. I'm really happy to be here. Well, why Michael Hingson  02:08 don't we start? I love to do this to have you start by talking maybe about the early Sasha, growing up, and just telling us a little about you. Yeah. Sacha Awaa  02:18 So I was born in Dallas, Texas, where my middle eastern dad and my European, Swedish mother collided. And then I grew up in the Middle East and migrated my way down south, down to the US, really, to attend college, where both of my parents went, and I have since stayed and been here. So I am sort of a, a, I guess, a global citizen in the sense that, you know, I, I, I travel a lot to my parents hometown and countries as well as, you know, have a base here in South Florida in the United States. And it's just really great to, you know, have that connection across the board, and I think it truly helps with work just, you know, working alongside and coming from different parts of the world, Michael Hingson  03:09 what do you think about the fact that you have lived in various parts of the world, and how that has really shaped the way you view working with people and viewing the job that you do. Sacha Awaa  03:22 Well, I think that when you are sort of that global citizen, and I think a lot of you know, my generation is having lived all over, it really creates that sense of truly understanding and being able to connect with folks all over just, you know, really the nuances of culture and you know, really how things sort of function and work in their in their country, and really being able to adapt it so it's not just, and I have clients globally. And you know, some clients are some, some people are like, Oh my gosh, it's so hard to do business in X country, or so on and so forth. And I think you just, you adapt, and you, as long as you're open to understanding how other people work and how they get things done, then I think it's a great fit for you to for you to be, for you to be doing that. Michael Hingson  04:11 Yeah, I think it's so important to have a broader perspective than so many of us do. I also think that, and know that traveling around the US, there are a lot of different kinds of attitudes and cultures, if you will, in different parts of the country, which is really cool, this country is large enough that it has that but then traveling to other countries has also allowed me to gain a broader perspective, which is why I asked the question. Because I agree with you. I think that there's so much to be gained by seeing and experiencing various parts of the world. Yes, it broadens your horizons in so many ways. Sacha Awaa  04:49 Yes, in so many ways. I couldn't agree more. Yeah, Michael Hingson  04:53 which is, which is really cool. So, so how long did you live in the Middle East? Sacha Awaa  05:00 I was in the middle east from when I was four months until I was, how should I say, until I was 16, and then came here for boarding school, and then later continued on and lived here. So it hasn't, it's, you know, I've probably spent a majority of my life in the US. But I think what's interesting is when you grow up at a young age, anywhere you really get into really having that foundation and that makes you who you are. Michael Hingson  05:34 Yeah, yeah. Well, how, why did you come back to the US when you were 16, or how did that work out? Sacha Awaa  05:43 I came for the purpose of education. Michael Hingson  05:46 Yeah, your parents were all in favor of that. 05:49 Yes, that's where they went to school. So they Michael Hingson  05:52 wanted you to get that that sense as well. I mean, you've certainly had 16 years almost of learning and so on in the Middle East, but it must have been quite a big difference coming to the US. Sacha Awaa  06:07 Yes, it was, but yeah, of course. I mean, it's when you're when you're at the tender age of 16. Yeah, you know, coming here and migrating anywhere away from your family, especially long distance, even though you're probably like, banging your fists on the wall and saying, I can't wait to leave home. You then have a rude awakening when that happens. Michael Hingson  06:28 Mm, hmm. Well, so are you so your parents still in the Middle East? Or how does that work? Sacha Awaa  06:36 No, my parents are. Well, they're between the Middle East, Europe and the US as well. They're all over Flin around, huh? Yeah. And they continue to do so well, Michael Hingson  06:48 which gives them a broader set of horizons about things. But they they do come and visit daughter occasionally, I gather, Sacha Awaa  06:57 yes, they do. And they come and they stay for two to three months at a time. So it's 07:01 great. Well, that's cool. Michael Hingson  07:04 And so what languages do you speak? Sacha Awaa  07:08 I speak both Swedish, English and Arabic. Michael Hingson  07:12 Okay, wow. So what? What prompted Swedish as part of it? Sacha Awaa  07:18 What prompted Swedish as part of it, my mother is Swedish. Michael Hingson  07:22 Oh, that's true. You said she was, didn't, yeah, yeah, yeah. Well, cool. So, so that gives you, certainly a plethora so next you have to learn an Asian language, and then you're going to really have a number of continents. Much less you could do Africa. 07:39 Yes, exactly. Michael Hingson  07:42 But that's, that's cool. So where did you go to college? Sacha Awaa  07:45 I went to American University in Washington, DC. Michael Hingson  07:48 Ah, okay, what did you study marketing, I assume. Sacha Awaa  07:52 No, actually, I studied, I studied graphic design. I mean, I eventually worked for advertising agency, but I was on the design side. Okay? Michael Hingson  08:02 And then you graduated. Did you get an advanced degree or just a bachelor's just a bachelor's degree that was enough to get you going, Yes. What did you do after you You graduated? Sacha Awaa  08:17 What did I do after I graduated? I worked in, I worked in two advertising agencies. I worked in a much smaller one that, you know, when you live in Washington, DC, you either work for the government or you have government contracts. Yeah, yeah. So I worked with government contracts and advertising agency backgrounds Michael Hingson  08:40 cool and you, you liked it. Sacha Awaa  08:46 I did. I worked as a graphic designer for about four years, and I switched over leaving graphic design because I just felt that it was really hard to be creative under pressure. Michael Hingson  09:01 Yeah. Well, yeah, but as you transitioned into doing more marketing things, that's pretty creative under pressure, isn't it? Yeah. Sacha Awaa  09:12 I mean, I guess marketing in general is just a lot of pressure to begin with, Michael Hingson  09:17 yeah, but still, but you, you certainly seem to do okay with it all. Sacha Awaa  09:26 I Yeah, and I think it's I'm always up for a good challenge. Michael Hingson  09:31 When did you go out and start your own company? Sacha Awaa  09:36 Started my own company, if you'd imagine, I graduated in 2003 and then I worked all throughout the years, and then I started my own company in 2022 Michael Hingson  09:46 oh so. Post somewhat, post pandemic, Sacha Awaa  09:50 somewhat in the midst of why did Michael Hingson  09:54 you decide to start your own company rather than just continuing to work for others? Sacha Awaa  10:00 I wanted to break the shackles and basically have my own freedom. Michael Hingson  10:08 And it's working out for you. Okay, Sacha Awaa  10:10 yeah. I mean, starting anything is tough, right? Michael Hingson  10:13 Yeah, yeah. But you like being an entrepreneur. I do. I love it. So what do you do in your own company? Maybe, what do you do different? Or what do you do that you didn't do when you work for others? Yeah, I think Sacha Awaa  10:30 everything that I learned in terms of working for other companies was really just, you know, my bottom line and focus is ensuring that small business owners and entrepreneurs survive and thrive in this environment, of, how should I say, survive and thrive in the environment, of, of what it's like to build a business these days. It's no longer that American dream in the 40s, 50s and 60s and the 70s, really. That made that was so much easier. I think the AI boom is making things a lot easier. To start a company again, but it's just, you know, it it's a different time, right? So owning any kind of business is a struggle. Michael Hingson  11:13 Why is AI making it easier? AI is Sacha Awaa  11:17 making it easier because AI has created platforms that can build a website in Six Minutes or Less versus, you know, I don't know, you know, I mean, it's, it's very, it's very different, you know, so, and I think it's, it's really speed and agility is what it is. It's speed and agility to market. You know, yeah, Michael Hingson  11:45 well, and with AI and all of it, it does. Do you find that it still makes mistakes, or that it may be a better way to put it, rather than it still makes mistakes? Maybe a better way to say it is that even with AI, you need to go in and tweak whatever it does so that it really comes out more like what you're specifically looking for. Yes, yeah, yes, yeah, because AI is great, but it isn't you, and it never will be. It's going to work at times to get closer to what you are, but still being able to go in and and tweak it is probably a very helpful thing 100% so that that makes a lot of sense. Yes, so you have been working now at this company. Talk about being under pressure, I mean now, but it's, it's, it's a self imposed pressure, so it's really not the same as what you would experience working for someone else, right? Correct, yeah. So Correct, yeah. So it's not really the same kind of pressure, not at all. You can make the pressure what you want it to be. Oh, yeah. Well, so what are the most common mistakes that you see small businesses making that you when, when you start to talk with them about marketing so on, what are the what are the mistakes that they usually make? Sacha Awaa  13:18 Oh, the it's, it's not necessarily mistakes that they make. I think it's just the lack of education of what people understand marketing truly is to really, then be able to develop out, you know what that could look like, right? Or you know how it would work for them. So it's just really, not truly understanding, you know, where they are in their business, maybe even doing the work of, you know, digging into, you know, who their customer audience is, and so on and so forth. So it really then becomes a struggle as to, you know, creating creating content for them to connect with. How should I say their audience? Because they have maybe a message that doesn't make sense to their audience, because they really haven't dug into the mindset. So I think really to answer your question, the biggest mistake that that small business owners make, and this is what I push all the time, is ensuring that you do the work of understanding who your audience is and connecting your product and service to that. Michael Hingson  14:28 So when you asked me, before we started about what the audience is like, and I said, it's really a general, pretty eclectic audience because of the way we do the podcast, that must have drove you crazy. 14:38 No, not at all, Sacha Awaa  14:40 because I think that in a medium like this is different, right? I mean, you probably deliver, you probably deliver a lot of content that makes sense for for a lot of people. And so, you know, I think that that that works in so many ways. Oh, so, in essence, kind of do understand who you're. Audiences in a way, Michael Hingson  15:01 yeah, well, as much as we can. But the other part about it is that in this podcast, having different kinds of guests with different kinds of messages, like yesterday, I talked with two people who are very religious and faith based. And I'm sure that there are people who aren't going to be interested in that, who listen to our podcast, they might listen to it. I hope they will, just because I think it's good to always hear other perspectives. But I do understand that sometimes people in the audience will listen to one thing and they won't listen to someone else and what they do, and I think that's perfectly okay, yes, because the kind of medium that we have exactly so I my background has has been since 1979 in sales. Okay, of course, we work very closely with marketing, and there's a lot of overlap and all that, but in looking at the people that you work with and so on, can you give us a story of maybe a company or someone who really overspent on a marketing campaign that they really didn't need to spend so much on their or a tactic where they just overspend without getting any real results. Sacha Awaa  16:27 That happens when there's a lack of understanding of, you know, jumping into something just because you think the world has told you that that's what you need, or, you know, you've been told, you know, this is what you should be doing. So in that sense, it makes it very hard because of the simple fact that they don't really they jump into making a mistake when it's not the right time for their business. And most of these sort of marketing agencies that are out there kind of focused on a one track setup so they don't really it then becomes a bad marriage. If that makes sense, you're meeting the you're meeting the client. You're connect a client is being connected to an agency at the wrong time, and it's it's just not where they should be as a as a business. Michael Hingson  17:26 So a company starts doing something in a particular way because someone told them to do it that way, but they don't get results. Then what happens? Sacha Awaa  17:36 Then they think marketing sucks, and that's the majority of who comes to me, you know, yeah. Michael Hingson  17:42 So when that happens, what do you do? Sacha Awaa  17:46 I have to rehabilitate them back into understanding that marketing does actually work. And that's when I build out my whole process and explain to them like, this is, this is how it actually works, you know, you just it wasn't the fault of, you know, the the business that you were working with. It was just the simple fault that you weren't ready and they didn't guide you in the manner that they should have. Michael Hingson  18:15 How do people take that, when you, when you, when you say that to them? Sacha Awaa  18:20 I wish I had met you, you know, before this happened. Because sometimes, you know, dependent, there can be a lot of money that's wasted, right? So, and that's really what the struggle is, and so, but then it automatically gains trust because they know that I'm not here to, you know, to just rip them off and tell them I'm going to TEDx your business and so on and so forth, when I'm actually really going to, you know, support them getting to where they need to get to. Have you Michael Hingson  18:58 had situations where you started working with a company, and you you thought you understood what was going on, but then when you started a campaign, it didn't work either, and you had to punt, as it were. Sacha Awaa  19:10 Well, I always tell them, you know, we have to test and learn, and that's what marketing is all about. So it's going through those motions, and they have to be open for it, but what I do when I test and learn is that I don't throw money out. I make sure I dip our toes in very cautiously to then, you know, make sure that we build accordingly. 19:33 Yeah, yeah. It is. It Michael Hingson  19:37 isn't an exact science, as it were, but it is certainly something that, when you understand it, you know, you know generally how to proceed. And there's a lot of Troy that has to go on. And so it's not magic. But by the same token, it is a process, yes, and I think most people don't really understand. Marketing, they don't understand exactly what it is that you really do that helps companies grow. And maybe that's a way to ask that question. So what? What really, when it comes down to it, is marketing, and what do you do? Sacha Awaa  20:16 Yeah, so think of I'm a strategic I'm a marketing strategist, whereby I really look at a company in terms of what products and services they've created, who they've created for, and then how do we go to market, and where do we find their audiences at a high impact, low cost? So that's essentially what I do, is maximize their dollars spent just based on making sure that their foundation is in a good place. Have I confused you even more? Michael Hingson  20:45 No, no, not at all. Okay, good, but, but I understand it. So yeah. And I think that that it, it really is important for people to be aware that, that it is all about trying to, well, in a lot of senses, you're educating the people you work with, but through and with them, you're also educating the rest of the world about what these people have to offer, and showing that it's a valuable thing and and that's something that, Again, that's what marketing really is all 21:20 about, yes, absolutely. Michael Hingson  21:24 And so it's important to understand that it is a that it is a give and take. It is a process, and it doesn't happen all at once. One of my favorite examples still continues to be, and you're probably familiar with the case was it back in 1984 when somebody put poison in one bottle of Tylenol and yes, and within a day, the president of the company jumped out in front of it and said, We're going to take every bottle off the shelf until we Make sure that everything is really clean. What a marketing campaign by definition. That really was because he was he was building trust, but he was also solving a problem. But I think the most important part of it still is that he was building trust. And I'm just amazed at how many people haven't learned from that. And when they experience a crisis, they they hide rather than learning how to get out in front of it. Absolutely, I couldn't agree more. How do you deal with that? Sacha Awaa  22:32 Um, I don't know. Sometimes I ask myself why I didn't get a degree in psychology as a second major? Michael Hingson  22:39 Yeah. Yeah, it is. It is amazing. But, well, you got to do what you got to do? 22:49 Yeah? Absolutely, right. Michael Hingson  22:52 So what's the first thing that a company should do to make sure that their marketing dollars are really being well spent, Sacha Awaa  23:02 make sure that their marketing dollars are being well spent. And it really goes back to the foundation, ensuring that they really know what their mission and their vision and who they're actually talking to, because if they're creating content that is is not aligned with the pain point of who their audience is, then you've completely missed the beat. Michael Hingson  23:22 And I'm assuming that you find a lot of people who haven't really thought nearly enough about their vision and their mission, and who haven't really learned to understand what their audience 23:32 is. Oh yeah, 100% Michael Hingson  23:36 so what do you do to fix that? Sacha Awaa  23:39 What do I do to fix that, um, that's when I go through my, my, my three part process, in the sense of, I really take a look at, what's the word I'm looking for, understanding, you know, again, like the foundation, I come in and I do an audit, and I really look into, you know, the details of, you know, how they've set up, how they haven't set up, what they've been doing, you know, that hasn't worked for them, and so on and so forth, and really moving through that process, you know, Michael Hingson  24:17 yeah, Do you? Do you find that you often surprise customers because they thought they knew what they were doing, they thought they understood their mission and their audience, and oh, 24:30 they do all the time. 24:32 They're just surprised, Sacha Awaa  24:33 yeah, I mean, they definitely think that they know what they're talking about, you know? And sometimes it's it's difficult to to unpack that, you know, with clients, but it works out in the end, Michael Hingson  24:49 yeah, it's all about education and teaching, and as long as they're willing to learn, which is, of course, part of the issue. Have you had some people that no matter what you tell them, they just refuse to. Buy into what they really need to do to improve, Sacha Awaa  25:04 to try and see if I can make sure that when we're having the initial setup, to ensure that, you know, it's a good fit for both of us that we, we, we make sure that, you know, in general, it's a good fit, right? And so I tend to, I tend to try and hope to have that interview process that that makes it work in the end, right? So, more than not, I'm, I'm pretty I'm pretty accurate with it. But of course, you know, we can always make mistakes, and I have, you know, I have yet to, to let go of a client. But you know, sometimes you have to, you have to allow the client to to, you know, to guide you. But then, you know, I always am Frank in the beginning that, you know, this is what we're going to be working with. This is what we're set up to do so on and so forth. And, you know, if there's pushback, I feel it in the beginning, you know, and I tell them how I work, and they tell me how they work, and we just hope that it becomes a good marriage. Michael Hingson  26:23 Ultimately, it's all about education. And I gather, since you said you've never had to really let go of a client that you've you've been successful at working out some sort of an educational process between the two of you. Yes, because that's really what it's what it's all about. Yeah, I'm assuming that you've learned things along the way too. Sacha Awaa  26:49 I definitely have learned things along the way. Yes. Michael Hingson  26:53 Do you find that sometimes customers, or a customer of yours really did know more of what they were talking about than you thought? And you had to adapt. Sacha Awaa  27:03 Those are a blessing when they when, when they have that. So I'm always open for that, and I think that that's great when they've done the work, you know, yeah, Michael Hingson  27:16 but they've obviously done something that brought them to you, because they were or they felt they were missing something, I assume, yes. So again, it's, it's a learning experience, and I think that's so important, that that that we all learn. I know for me in sales, I figure I learned from every customer that I have ever had, and whenever I hired someone, I told them, at least, especially at least for the first year, you need to think of yourself as a student. Your customers want to teach you. They want you to be successful, as long as you develop a mutual trust and in and ultimately, you have to be a student to understand them, and let them teach you what they do, and so on. Then you go from there, Sacha Awaa  28:07 100% 100% I couldn't agree more, Michael Hingson  28:11 and it's so important to do that, and it makes for a much better arrangement all the way around. When that happens, doesn't 28:18 it? Yes, it does Michael Hingson  28:22 so fortune 500 companies tend to have strategies they've used, and that's probably what brought them to the point where they became fortune 500 companies. But what are some of the strategies, maybe, that they have, that smaller companies can adapt to? Well, it's Sacha Awaa  28:41 interesting that you asked that you asked that because I worked for a fortune 1000 company. I mean, I worked for the New York Times, and what I really have been excited about leaving them and going into the startup world is the simple fact that enterprises have processes and systems in place that startups don't. And that's what's so interesting, is that, you know, while a startup is beautiful chaos and they have more speed and agility to get to market, they just don't have the process, the practice of the processes in place to really be organized to get to market. So that was really one thing that I brought into, into the system, to be able to help support Michael Hingson  29:30 so for example, what are some of those Sacha Awaa  29:34 processes, you know, creating road maps, go to market strategies, you know, digging into systems. And what really tends to happen at startups, it's just like, go, go, go, go, go, just get market. You know, Michael Hingson  29:50 that doesn't work necessarily at all, because even if you're successful, if you don't have a system in place, do you. Really end up figuring out what it was that made you successful? 30:04 Yes, absolutely. Michael Hingson  30:07 So there is, there's a lot of value in in putting processes in place in terms of documenting what you do. Yes, and documentation is a very key part of it, I would think, yes. Because if you do that, then people, or you, when you go back and look at it, can say, Oh, this is what I did, and this is this worked. So we ought to continue that process, yes, 30:37 for sure, for sure, for sure. Michael Hingson  30:41 So the other part about it is, though, that some of these processes may may cost a bunch of money. How do they implement some of these without breaking the bank? Sacha Awaa  30:55 How do they without breaking the bank? In Michael Hingson  30:57 other words, it's going to cost to put processes in place. How do you convince business people, or how do they realize they can do it without losing all their money and just getting a marketing plan going? Sacha Awaa  31:13 I hope that they get in touch with, you know, somebody like me that can really help them through that process and really just, you know, guide them along the way and and support them in that sense, right? So it's a risk listen like with everything that you take in life, with any a vendor that you work with, with any support system that you have, it's a risk that you take to ensure that you know, it is, it is a it is a good marriage at the end of the day. That's why, when I sign up with clients, I ensure that, you know, I guide them along the way to, you know, support what they're doing, understanding that, you know, they may be bootstrapped from a budget standpoint, so it's going in slowly, giving them a proof point that, you know, hey, this is working. And then moving from there, Michael Hingson  32:07 yeah, so you have checkpoints along the way so that they can see that they're making progress. 32:13 Yes, exactly, yeah. Michael Hingson  32:16 And then, by doing that, they gain more confidence. Yes. But it is, it is just, it is a process, and marketing is a process. And we, we all need to really understand that. 32:34 Yes, I Sacha Awaa  32:35 completely agree, you know, but it's an exciting thing, and if clients start to stop, start, stop, to look at it as a line item, but rather an investment. They will, they will see the difference in that. Michael Hingson  32:50 Yeah, that's really the key. It's an investment, and they need to recognize that. And yeah, I'm sure that's part of what you have to teach. Yes, people take that pretty well? Sacha Awaa  33:03 Um, it's not that they take it well immediately. They have to, they have to adapt to it. And, you know, it's, it's once they see that it works, then, then they can feel comfortable about it. You know? Michael Hingson  33:19 Yeah, yes. So can you share a story where a small business applied, maybe the large business approach to branding and so on and experience growth? 33:38 Let's see that question again. Michael Hingson  33:40 Can you share a story where a small company applied a big brand approach and did see growth, Sacha Awaa  33:51 where they applied a big brand approach and they did see growth when you say brand? Are you talking about changing logos, like all that kind of stuff. Michael Hingson  34:02 Well, I don't know that's why. I was wondering if you had a story where somebody looked at a major company and they said, Well, we like what these people are doing. We're going to try to apply that to our business. And they did it with your help, and they were successful. Sacha Awaa  34:22 Um, so, like, so, as I mentioned, like, logos and stuff like that. Okay, that what you mean, like, from a brand. I just want to make sure I understand what you mean by, well, brand, Michael Hingson  34:36 I'm I'm open. That's why I wanted to get your sense of so big companies are successful for one reason or another, and so I was looking for maybe a story about a smaller company that adopted what a bigger company was doing, and found that they really were able to experience growth because of adopting whatever it was that they did. Sacha Awaa  34:59 Yes. Yes, so Well, I think that the audit is the most important part in the beginning, and it's focusing on that audit to ensure that they're in the right place for growth, and that's why we do that work, to make sure that we set them up for success, right? And that, to me, is extremely important, because if that work isn't done, then, then it can be set up to fail. You know, Michael Hingson  35:34 when you say audit, you mean what? Sacha Awaa  35:38 So I look at their their previous marketing history. I look at their mission, their vision. I really dig into who they think is their ideal customer profile. And then, lo and behold, we find out that there's a multitude of different customer profiles that they haven't even thought to look out for, you know? Michael Hingson  35:57 And so then your job is to help guide them to bring some of those other customer potentials into what they do. 36:05 Yes, exactly. Michael Hingson  36:09 So when you're helping a company develop a strong go to mention go to market strategy, what are some of the key elements that you you put in place and that you you you invoke Sacha Awaa  36:24 the key elements that I put in place, it really goes back to really doing the work on who their customer is. Because a lot of, like I said, it goes back to the beginning of what you asked me, What's the biggest mistake? The biggest mistake is that they don't really, truly uncover who they're targeting. They really, they really don't, you know, a lot of companies don't, even enterprise companies don't. Michael Hingson  36:44 So what is the process that you use to get people to recognize and put process, put procedures in place to really experience growth, so that you discover that they don't know their their customer base, for example, like they should, or the way they're they're speaking to their customer base, isn't necessarily the best way to do it. What are, what are some of the procedures and the processes that you actually put in place that help move them forward in a positive way? Yeah. Sacha Awaa  37:18 So you know, when, when we look into the audit. You know, we we really get their content in a good place. We really tighten up their mission. We tighten up their vision. We really expand on who their customer profile is. We make sure that all of their marketing tech is connected so that they can track a lead in through the funnel, from from from the lead to the final sale. And that's that's really important, you know. So that's really, that's really where we start. And then whatever we uncover from the, how should I say, from the audit, then we start to put, and every business is different. And then we really start to put implement and implementations in place to build from, and that becomes the ground up. Michael Hingson  38:09 And how, how long do you typically work with a company? They come to you and they have a problem or whatever, is there kind of any sort of average amount of time that you end up spending with them, or is it a kind of ongoing relationship that lasts a long time? Sacha Awaa  38:26 Project Based clients, and then I have clients that are sort of, you know, have been with me since day one. Marketing never stops. So as long as clients understand that, then, you know, we keep moving. It's the heartbeat of every company, right? Michael Hingson  38:47 So you continue to work with them, and you continue to create and run their marketing campaigns. Yes. How many people do you have in your company? Sacha Awaa  38:58 Um, I am a solopreneur, and I contract people depending on the clients that I bring in. So I also help with other solopreneurs. So that's, that's how I have managed to to make it work, because it will be difficult to keep people on staff if I don't have work for them, right? Yeah, right. Michael Hingson  39:16 Yeah, right. But, but you bring people in so that works out. Well, do you have customers outside the US, or is it primarily in the US? 39:28 They're global. Michael Hingson  39:29 They're global, okay, yeah, yeah, the value of video conferencing, right? 39:36 Exactly, exactly, exactly. Michael Hingson  39:40 So say the pandemic has helped in in fixing some things anyway, or enhancing some things, 39:46 I think so, Michael Hingson  39:49 yeah, I know zoom has become a lot better because of the pandemic as a video conferencing tool. Yes, it's more accessible than most. Which is which is really pretty good. 40:00 But, yes, Michael Hingson  40:03 but it's, I think that that we're, we're seeing the value of it. Do you, which brings up a question a little bit away from marketing, but how do you think that the entire working world is, is changing? Do you think that there, there are a number of companies that are recognizing more the value of hybrid work, whereas people can spend some of their time working at home, as opposed to just having to come into an office every day. Or do you think we're really falling back on just being in the office all the time? Sacha Awaa  40:38 Some people want to go back into the office. I think that they missed the point of of the hybridness of being able to, you know, to connect with people that I really give somebody the opportunity overseas, that can really support them. So I think a majority of people pre covid were maybe not as open. And I think they're, they're very much open to it now, Michael Hingson  41:05 and so you're seeing more people work in a more hybrid way, exactly, yeah, I I'm glad to hear that. I think it's, it's so important. I think that we're seeing that, that workers are happier when they they are in an environment that they're really comfortable in. And the reality is, while offices are great and there's a lot of value and people spending time with each other in the office, that doesn't work all the time or shouldn't work. Yeah, it's true, so it's nice to see some changes that that will help that, yes, exactly, does AI help all that in any way? Sacha Awaa  41:51 Oh, I mean, there, there are some things that AI can help with. But, I mean, from a connect to, it's, it's really maybe platforms that help you connect, that help you get, you know, the job done that maybe assimilate you being together, you know, and and, you know, brainstorming and so on and so forth, right, right? 42:11 So, what Michael Hingson  42:14 do you think about the people who say that AI is going to take away so many jobs? Sacha Awaa  42:19 I don't think that it's going to take away so many jobs. I think the people that focus on jumping on the bandwagon of AI and ensuring that they make their job a lot better with AI are the ones that are going to survive with AI. Yeah, yeah. Michael Hingson  42:36 We had someone on the podcast about a year ago, who pointed out that AI will never take away anyone's job. It's people that will take away jobs and they'll give to AI without finding other opportunities for the people who are potentially being displaced. But in reality, that AI still is not going to do everything that a person can do. So Sacha Awaa  43:03 you Yeah, there's going to be things that AI can never do. And I think that that is great, you know? I mean, I think people are going to look more for authenticity than, you know, focusing on what is not real, right? I think, I think, you know, people are so scared that it's going to backlash. I actually think that it's going to showcase that we, we need things. We need certain things, right? Yeah, yeah. Michael Hingson  43:44 Well, and I've talked about it here, but one of my favorite interesting things about AI is, when I first started hearing about it, I was talking to a couple of teachers who said that, well, AI is just going to make life really difficult because students are just going to let AI write their papers, and students aren't going to learn anything. And and I asked, What are you going to do about that? Well, what can we do? We we're working on programs so that we can try to figure out whether AI wrote the speech or the or the paper, or they wrote the paper. And that got me thinking, and I finally realized what a wonderful opportunity AI is providing. So you assign a paper for a class of students, and the students go off and do their papers. A lot of them may use AI to do the paper, but if you're concerned about whether they've really learned from the experience. The way to handle it is let everyone turn their papers in, then take a day and let the students in the class each have like a minute, get them up in front of the class and say, now defend your paper. You'll find out very quickly who knows what? Sacha Awaa  44:58 Yeah, it's. True, and they are saying that more people that are using AI, it's actually like hurting their brain from becoming creative, right? Michael Hingson  45:09 Well, I I use AI, but I use AI to perhaps come up with some ideas that I hadn't thought of, but I still create the article or create the paper, because the only way to do it, I think AI is great at coming up with some possibilities that maybe we didn't think of. But yeah, it still needs to be us that does it. 45:31 I completely agree. I couldn't agree more, yeah, and that works. Yeah, for sure, for sure. Michael Hingson  45:40 So when, when startups start launching and doing things, what are some of the common mistakes that they make? Sacha Awaa  45:56 They rush to get to market, and they don't do the foundational work that we chatted about, and then that can really, that can really have a major pushback on them. Michael Hingson  46:13 Are there others that you can think of? There are other things that companies ought to do that they don't Sacha Awaa  46:21 organizational, creating project plans. But it's at its core, you know? I mean, if they, if they rush to get somewhere, and it doesn't turn out to work in the end, it's because, you know, they haven't done the work to really ensure that they're in a good place before they start spending money. You know, Michael Hingson  46:47 companies need to to have leaders and visionaries. How would you define a leader? 46:54 How would I define a leader? Sacha Awaa  46:58 Well, that's a little bit of a loaded question. I would define a leader who understands that they are as strong as who they bring on to support the growth of the company and their ability to know when to take a step back, because they're the founders, and to allow whoever they brought on to help them grow. If that makes sense, it does, yeah, because a lot of the times people hire somebody and they're and they just do the work for them, but it's like, why have you hired them? You know, Michael Hingson  47:43 I think that one of the key attributes of any leader is to know when as to learn your people and know when to step back and let somebody else take the lead because they happen to have more of a talent to do a particular thing than you do 100% I think that is so crucial, because so many leaders 48:06 don't do that. Yep, I completely agree. Sacha Awaa  48:12 They don't. They don't do that at all, you know? Michael Hingson  48:15 Yeah, I you know. And there's a big difference between being a leader and being a boss. 48:22 Yes, absolutely. And Michael Hingson  48:24 I, you know, I always tell every person that I ever hired, my job is not to boss you around. You convinced me that you could do the job we're hiring you for, but my job is to use my talents to help you be more successful, and you and I need to figure out how to make that work. How do we use each other's talents to do the things that you need to be successful? 48:48 Yes, exactly. Michael Hingson  48:51 I don't think that all that many people tend to do that, and they really should. 48:56 Yes, yes. I couldn't agree more. Michael Hingson  49:01 Well, there are a lot of tools and tactics available that people can use. How do you decide to use what in a particular stage of growth or to help people move forward? Sacha Awaa  49:14 It really is just dependent on, on, on their business and their industry and that's what makes it unique to just to focus on, you know, because the same industry could, should, just could have different needs, right? So it's, it's understanding what their needs are that you then assign that to particular tools that help them with growth and so on and so forth. Michael Hingson  49:43 Yeah, that that clearly makes sense. So there's a lot of noise and lot of distractions in marketing. How do you recommend cutting through the noise and focusing on what really matters in any given situation? Um, Sacha Awaa  50:06 what really matters in any given situation? Michael Hingson  50:10 So there's, again, there's there. There's so many ways to get distracted. How do you how do you help to keep people focused on the job at hand, whatever that is to to ignore distractions and focus. Sacha Awaa  50:27 So I guess distractions can come in many different packages. So it's really understanding how those distractions are and what they mean to the company. So just depending on them on that. It's, it's, it's really offering up whether that distraction is important, you know what I'm saying, or if it is, you know, something that is just something to bypass, or if it's noise, so it's really kind of analyzing the worth of spending time and effort on it. Michael Hingson  51:05 How do you get people to get past focusing on those distractions, though? So I mean, you're right and all that you've said, but how do you get people to to recognize what they really need to do in any given situation? Um, Sacha Awaa  51:23 it's really the analysis of of throwing back data to them. So it's like, okay, so this is a distraction. What does this mean to the company? You know, how can we leverage this or not leverage this? Does it make sense, or are we wasting time focusing on think it's just reasoning, right? It's logical reasoning with any type of distraction, whether it's business or personal. Michael Hingson  51:48 Yeah, I know for me, when I worked for a company a number of years ago, I was the first person into the office, because I sold to the east coast from California. So I was in the office by six, and I had two to three hours that I could focus on doing all the phone calls and the other things that I needed to do, because it was nine o'clock on the East Coast, and I started to observe after a while, not so much for me, but when other people started to arrive, they spend time chatting and all sorts of stuff like that. And sometimes I would get interrupted, and it slowed things down. But people chatted and didn't focus as much for quite a while on whatever it is that their job responsibilities required them to do. Yeah, and of course, that's a distraction. It's an interesting distraction of just communications. But still, I never saw that. The company did a lot to get people to really focus. They did some things. They put some procedures in place, for example, where you could see how many phone calls you made in a given day. Yes, some people took that to heart, but a lot of people didn't, and the bottom line is they continue to be distracted. Sacha Awaa  53:14 Yes, it's true, but I think, I think then what, what that what that becomes, it's, it's the personal characteristic. 53:26 Yeah, they have to solve for Michael Hingson  53:30 that they didn't have to solve for. But if you were the leader of a company where you saw some people who were doing that, what would you do? How do you get them to understand, Sacha Awaa  53:44 how do I get them to understand Michael Hingson  53:46 that they need to focus? And how do you help them focus? Sacha Awaa  53:51 I think that's out of my paycheck. Hopefully they have a psychologist back Michael Hingson  53:56 to getting that degree again, right? Sacha Awaa  53:59 Yeah, you know, I mean, like, there's only so much that I can do honestly, you know, 54:06 yeah, yeah, Sacha Awaa  54:11 there really is only so much that I can do in the arena of supporting people, You know, 54:17 right, yeah. Michael Hingson  54:20 So if you encounter an overwhelmed business owner who's trying to create a clear marketing path to do something and they feel overwhelmed, what kind of advice would you give them Sacha Awaa  54:39 that it's natural to feel overwhelmed, Michael Hingson  54:44 and but, but they feel overwhelmed. How do you deal? How do you fix that again? Sacha Awaa  54:50 I mean, I'm somebody that focuses on marketing, so it would be, it would be out of my, my core scope, to be honest. You know? I mean, I just. You know, I can talk them through a certain amount of things, but like, you know, I mean, I can't really change somebody's personality, and it's either, you know, I can guide them in one direction as to, like, what is going to hurt or make or break their company. But I'm not an organizational psychologist. I think that that would be a really good question for an organizational psychologist versus a marketer, 55:21 okay, you know, yeah. Michael Hingson  55:24 Well, if people want to reach out to you and engage you in terms of your services and so on, how do they do that? Sacha Awaa  55:32 Yeah, so you can find me on LinkedIn. It is Sasha Awa. And then can you spell that S, A, C is in Charlie H A, and then the last name is a W, W, A, and my website is S A M, as in Mary G, as in George H Q, so headquarters.com Michael Hingson  55:52 so it's S A M, G, H Q, H 55:57 Q, exactly.com. Yes. Michael Hingson  56:02 And they can reach out to you through the website, and, of course, on LinkedIn and so on. 56:06 Yes, exactly. Well, we've Michael Hingson  56:09 been doing this a while, but do you have any kind of final words of wisdom and things that you want to say to the audience here to get them thinking and maybe reach out to you? Yeah, yeah. Sacha Awaa  56:20 I think, you know, marketing isn't as complicated as it's made out to be. It is. It is loud and noisy. But you know, there are, there are marketers that are here to support you on complicated and to really support your growth. So really lean on them and and and trust in the process Michael Hingson  56:46 and through that, they'll grow exactly well. Sasha Sacha, I want to thank you very much for being with us today. This has been a lot of fun, and I appreciate it, and I appreciate your time. And I urge all of you to when you're thinking about marketing and growing your business, Satya is a person who can help with that clearly. So hopefully you'll reach out. I'd love to hear from you. Love to hear your thoughts about today. Feel free to reach out to me. At Michael H i@accessibe.com that's m, I, C, H, A, E, L, H, I, at, A, C, C, E, S, S, i, b, e.com, love to hear from you and get your thoughts and for all of you and such as you as well, if you know anyone else who might ought to be a guest on our podcast, love to get introductions to people and wherever you're observing the podcast today, Please give us a five star rating. We really value your ratings. We value your thoughts and your your ratings and your opinions are what keep us going. So we really appreciate you giving us those and for you again. Sacha, I want to thank you for being here. This has been a lot of fun. So thank you. 57:58 Thank you so much. Michael. I really appreciate it. Michael Hingson  58:06 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

ABOUT THE EPISODE:When Jennifer Ollis Blomqvist discovered Motivational Interviewing (MI) in a Swedish women's prison 25 years ago, she found more than a therapeutic technique—she discovered the antidote to professional burnout and the foundation for every meaningful conversation in her life. Now an MI expert and trainer who works with everyone from incarcerated individuals to parents navigating their children's substance use, Jennifer brings a refreshing perspective on how this evidence-based approach transforms not just our difficult conversations, but our entire energetic contract with change itself.In this conversation, Jennifer and I explore the delicate dance of supporting autonomy while maintaining boundaries, why school refusal might actually be a sophisticated form of communication, and how motivational interviewing becomes the connective tissue between love and limits. Her renowned book, "Lighthouse Conversations: Being a Beacon for Teens," will give you a practical framework for illuminating pathways without forcing direction - a critical distinction when your child's choices feel increasingly difficult to understand.When you listen, you'll discover:• Why sharing responsibility for change prevents parental burnout and creates more durable outcomes than attempting to architect your child's recovery alone• How to navigate the cognitive friction between supporting autonomy and maintaining safety boundaries—including the counterintuitive power of "doing nothing" as an active intervention• The critical difference between rolling with resistance versus reinforcing it, and why your nervous system's response matters more than your words• How motivational interviewing grows with you through different life stages—from negotiating with toddlers to supporting aging parents—making it the most versatile tool in your communication repertoire• Why school refusal might be your child's way of telling you they don't fit the institutional mold, and how MI can help you excavate the real issues beneath the  resistance you see at surface levelEPISODE RESOURCES:Lighthouse Conversations: Being a Beacon for TeensJennifer's websiteEmail: jennifer@novovia.seTelephone: +46 736 - 19 54 46This podcast is part of a nonprofit called Hopestream CommunityGet our free, 4-video course, Hope Starts Here, and access to our Limited Membership hereLearn about The Stream, our private online community for momsFind us on Instagram hereWatch the podcast on YouTube hereDownload a free e-book, Worried Sick: A Compassionate Guide For Parents When Your Teen or Young Adult Child Misuses Drugs and AlcoholHopestream Community is a registered 501(c)3 nonprofit organization and an Amazon Associate. We may make a small commission if you purchase from our links.

Steve Crossman is joined by Guillem Balague, James Horncastle, Rafa Honigstein and ESPN's Julien Laurens for this year's Euro Leagues End of Year Special!For the first half of the pod we keep the festive spirits going by looking back on some of the best Scandinavian stories of the year. New head coach of Swedish league winners Mjallby, Karl Marius Aksum, is back on the show! Norway's title winner was Viking FK, winning their first championship since 1991! Their Sporting Director and former Manchester United and Fulham forward, Erik Nevland, joins the pod. And finally, former chairman of Santa Claus FC in Lapland, Finland, Juha Etelainen speaks to the team!Then, in the second half of the Special, we bring you a 'You're Better Than That' Euro Leagues quiz! The teams are tested on their knowledge of european football history, geography, literature and even maths!Timecodes: 02:12 Mjallby Head Coach, Karl Marius Aksum, returns to Euro Leagues 10:00 Viking FK Sporting Director Erik Nevland reflects on their title win 23:47 Former chairman of FC Santa Claus, Juha Etelainen, joins the team 32:28 You're Better Than That quiz

In 2025, we went viral for a concept that was maybe a little too relatable – micropettiness. If you've been feeling slightly annoyed with loved ones over the holidays, maybe a little bit of micropettiness is perfectly acceptable for this time of year. Plus, hoarding, throwing, selling and Swedish death cleaning — we’re talking about 'stuff' and why what we do with it goes far deeper than just clearing clutter. We discuss why you either love having lots of things around you (or not) and the reasons why many people – particularly parents – hold onto random objects. If you’ve spent the past week surrounded by a growing pile of presents and wrapping paper, we think you’ll enjoy this conversation. Support independent women's media Don't miss an episode of Mamamia Out Loud Discover more Mamamia Podcasts here including the very latest episode of Parenting Out Loud, the parenting podcast for people who don't listen to... parenting podcasts. Watch Mamamia Out Loud on YouTube What to read: We asked women to share their acts of micro-pettiness. Prepare to take notes. Dear Millennials, it's time to bury another one of our beloved staples. It's time we addressed the micro-pettiness in the room. 'My house is always a mess after Christmas. Then I found the easiest decluttering hack.' 'I just discovered this very specific hack for decluttering your kitchen drawers.' THE END BITS: Check out our merch at MamamiaOutLoud.com GET IN TOUCH: Feedback? We’re listening. Send us an email at outloud@mamamia.com.au Share your story, feedback, or dilemma! Send us a voice message. Join our Facebook group Mamamia Outlouders to talk about the show. Follow us on Instagram @mamamiaoutloud and on Tiktok @mamamiaoutloudBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Fartlek is a Swedish term for “speed play.” This informal version of interval training is simple, effective and dare we say … enjoyable? And not just because fartlek is fun to say. Exercise columnist Gretchen Reynolds is here to vouch for this often-overlooked, decades-old practice. Reynolds, who helped popularize the 7-minute workout, has found that a growing body of research points to the benefits of this approach, even in small doses. According to exercise scientists, it can improve strength, endurance and longevity and may even lower the risk of dementia.Today's show was produced by Elana Gordon. It was edited by Maggie Penman. Thanks to Anjuman Ali.Subscribe to The Washington Post here.

The Band of Force try to best navigate the aftermath of the sudden and "accidental" death of Selligar of Horne.We're an actual play podcast where professional actors play the best of Swedish RPGs published in Swedish! This episode we play Forbidden Lands by Free League Publishing.Starring: Dominic Kelly, Jakob Hultcrantz Hansson, Anneli Heed, Ingela Lundh, Amanda Stenback, and Mattias Redbo.Game Maste: Andreas LundströmMusic by: Andreas Lundström

Comedian/host/author Chris Duffy (@chrisiduffy) returns to the show to talk with Jesse, Andy and Matt about his new book Humor Me: How Laughing More Can Make You Present, Creative, Connected, and Happy, his radio show/podcast You're The Expert, his TED podcast How To Be a Better Human, the unintentionally phallic Covid-era Terry Crews video Chris worked on with Matt and Andy, prescribing standup to improve mental health, training Swedish crows to pick up cigarette butts and a frozen worm revived after 46,000 years.

8% of Swedish adults say they have no close friends, according to one survey. But a wave of innovative projects is trying to change that. From buddy schemes to corporate “friendship hours” and grassroots social clubs, we explore how adults are going about enhancing their social lives — and what other nations might learn.People Fixing The World from the BBC is about brilliant solutions to the world's problems. We release a new edition every Tuesday. We'd love you to let us know what you think and to hear about your own solutions. You can contact us on WhatsApp by messaging +44 8000 321721 or email peoplefixingtheworld@bbc.co.uk. And please leave us a review on your chosen podcast provider.Presenter: Myra Anubi Reporter/producer: Maddy Savage Editor: Jon Bithrey Sound mix: Annie Gardiner(Image: Mintuu and Yashu who met through Kompis Sverige, Maddy Savage/BBC)

Retrouvez l'épisode en version française ici : https://www.gdiy.fr/podcast/jesper-brodin-vf/Most people see IKEA as a furniture retailer.They're not wrong, but they're missing half the story.IKEA is also one of the world's biggest food companies. They have a massive investment arm managing billions in renewable energy. And they've pulled off what everyone else says is impossible: growing while cutting emissions.Jesper Brodin is an IKEA man through and through.He knows it inside and out, every product line, every market, every challenge.At 26, he was the only person who applied to run IKEA Pakistan.Thirty years later, he's been leading the 40-billion-euro Swedish giant with 170,000 employees for eight years through a pandemic, geopolitical chaos, war, and hyperinflation.In 2020, IKEA wasn't selling online.Six weeks later, all stores had gone digital.A two-year plan compressed into 42 days. 55,000 days of closure worldwide and a turnover that fell by only 4%.The company even made a profit, to the point of repaying all the state aid it received during the crisis.But his biggest achievement might be proving the trade-off is a myth.Under his leadership, IKEA grew by 24% and bet 4.2 billion euros on renewable energy.An attempt to prove that a furniture giant can grow without proportionally increasing its environmental footprint.In this episode, Jesper reveals:How do you grow without ever taking a bank loan?Why designing a €19 chair that requires more excellence than a €300 oneHow to digitize a several billion company in 6 weeks instead of 2 yearsWhy hierarchy is the enemy of speed and what they do about itThe IKEA's "side" businesses that are worth billionsA masterclass in leadership and sustainability with a CEO who spent 30 years proving that business success and planetary responsibility aren't opposites, but fuel for each other.You can contact Jesper on Linkedin.TIMELINE:00:00:00 : First day on the job: a kidnapping00:13:10 : How do you know it's time to quit?00:23:31 : The pandemic that digitized IKEA in six weeks00:35:37 : The CEO who does the dishes / Nothing is slower than hierarchy00:48:12 : Sustainability doesn't have to cost more01:05:24 : The bookshelf that explains how IKEA works01:17:05 : The democratic design formula01:26:30 : The blueprint for opening an IKEA store01:43:34 : The side business worth billions01:52:17 : The car-based model evolves02:02:35 : Regrets of inactionWe referred to previous GDIY episodes : #510 - Carole Benaroya - Kujten - La reine du cachemire#496 - Sébastien Kopp - VEJA - Faire du business autrement#467 - Christel Heydemann - Orange - Garder le cap pour réussir dans un marché en rupture permanente#461 - Sébastien Bazin - PDG du groupe Accor - Diriger un groupe coté en bourse sans ordinateur#234 - Amandine Merle Julia - Plum Living - Pimper IKEA pour proposer un design d'intérieur accessible à tousA few recent episodes in English : #500 - Reid Hoffman - LinkedIn, Paypal - How to master humanity's most powerful invention#487 - VO - Anton Osika - Lovable - Internet, Business, and AI: Nothing Will Ever Be the Same Again#475 - VO - Shane Parrish - Farnam Street - Clear Thinking: The Decision-Making Expert#473 - VO - Brian Chesky - Airbnb - « We're just getting started »#452 - VO - Reid Hoffman - LinkedIn, Paypal - L'humanité 2.0 : Homo technicus plus qu'Homo sapiens#437 - James Dyson - Dyson - “Failure is more exciting than success”#431 - Sean Rad - Tinder - How the swipe fever took over the worldWe spoke about :The Billy bookcase has sold 60 million copiesIKEA Ranks as World's Sixth Largest Food ChainReading Recommendations :Fifi BrindacierInterested in sponsoring Generation Do It Yourself or proposing a partnership ? Contact my label Orso Media through this form.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Dan, James and Andy discuss YOUR facts including 4D and D-Day. Andy's pronunciation of Houston gets him in trouble again, and we meet eight new Custodians of Fish Facts.