Podcasts about sahil patel

In this episode of the Innovation series, Dr. Parikh is back discussing virtual care platforms. Today he interviews Dr. Sahil Patel, gastroenterologist and Medical Director for SideBy Care, and Norah Candito, registered dietician and Director of Clinical Operations for SideBy Care. They discuss the origin of SideBy Care and delve into its mission to help patients with disorders of the gut-brain interaction. 

2153 - Sahil Patel

In this episode of the Entrepreneur Podcast, host Don Williams sits down with Sahil Patel, CEO of Spiralyze, to explore the intersection of A/B Testing, Website Optimization, and the Entrepreneurial Journey. Sahil reveals how his company analyzes A/B Testing for Landing Pages across 34,000 websites, using Data-Driven A/B Testing to fuel SaaS Business Growth and help companies improve Website Performance Analytics.But success isn't just about Conversion Rate Optimization—it's also about navigating the ups and downs of entrepreneurship. Sahil shares his personal journey, from working in Healthcare Software Success to founding, scaling, and exiting his own startup. He discusses leadership, risk-taking, and how making data-driven decisions can turn setbacks into growth opportunities.Topics Covered:1) Optimizing A/B Testing Strategies for Business Growth2) How A/B Testing Drives Conversions on Landing Pages3) Real-Life Entrepreneurial Lessons from Sahil Patel4) Building a Successful Business Through Data-Driven Decisions5) Navigating the Ups and Downs of Entrepreneurship with A/B Testing6) The role of resilience and adaptability in SaaS Business Growth7) How to scale a startup from concept to acquisitionWhether you're a startup founder, marketer, or business leader, this episode is packed with valuable insights on leveraging data, refining strategies, and scaling your business with confidence!Listen now and gain insights from a proven entrepreneur who turned passion into success!

Clicking is easy, converting is hard—let's fix that. In this episode, Drew Neisser teams up with Sahil Patel, CEO of Spiralyze, to take a deep dive into what makes landing pages and home pages truly effective. But this isn't just theory-Sahil gets hands-on by breaking down the CMO Huddles home page and landing page, highlighting common pitfalls and sharing actionable fixes. What you'll learn:  The biggest conversion killers on landing pages-and how to fix them fast.  Why home pages need both storytelling and structure to keep visitors engaged.  How small design tweaks-like better CTAs, cleaner forms, and smarter layouts-can drive big results. Want to see the pages Sahil critiqued? Check the show notes on renegademarketing.com for links to the visual resources.   For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Want to make your website your best salesperson? In this episode, host Brien Gearin dives into the fascinating world of conversion rate optimization (CRO) with Sahil Patel, CEO of Spiralize. Together, they explore how your website can and should be converting more of the traffic you already receive. Sahil shares his journey from being a Spiralize customer to leading the company, along with actionable insights into A/B testing, website optimization, and building a data-driven approach to increase conversions. Discover the power of proven A/B test winners, the importance of running iterative experiments, and why CRO is positioned to be as critical for businesses today as SEO was 20 years ago. Whether you're a B2B SaaS company or a small business owner looking to optimize your website, this episode is packed with value! What we discuss with Sahil: + Website as a salesperson: Your website should convert visitors + CRO defined: Turning visitors into customers through testing + A/B testing power: Measure and refine website performance + Data-driven strategies: Use proven A/B test winners + Website optimization tips: Try Loom videos and Google Translate + Focus on B2B SaaS: Optimize trial and demo buttons + CRO beyond SaaS: Applicable to industries like home services + Avoid pitfalls: Don't skip testing or rely on guesses + Future of CRO: Positioned for growth, like early SEO + Spiralize's model: Full-service, data-powered optimization Thank you, Sahil! Check out Spiralyze at Spiralyze.com. Follow Sahil on LinkedIn. Watch the video podcast of this episode! And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

It's frustrating to drive traffic to your website and still see low conversion rates, especially after investing in ads and other traffic sources. Often, the issue isn't just about getting visitors but about ensuring they feel engaged and supported once they're on the site. Things like clear calls-to-action, a smooth user experience, and compelling, targeted content can make a big difference in helping visitors take that next step. Sahil Patel is the CEO of Spiralyze, a leading predictive CRO agency that specializes in data-driven landing page optimization. With a proven track record of helping B2B SaaS companies increase their conversion rates by a minimum of 30%, Sahil has become a sought-after expert in the field of conversion rate optimization. Today, Sahil discusses the common challenges faced by Chief Marketing Officers (CMOs) in customer acquisition and the importance of optimizing landing pages to make the most of existing website traffic. Stay tuned! Resources Sahil Patel on LinkedIn Spiralyze: PREDICTIVE CRO AGENCY FOR B2B SAAS. Convert 30% more in 90 days. Guaranteed.

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Sahil Patel, CEO of Spiralyze, a firm specializing in optimizing website conversions through data-driven A/B testing. The conversation kicks off with an exploration of Spiralyze's mission to make websites the most efficient and productive sales tools for B2B SaaS businesses. Patel elaborates on common pitfalls companies encounter when A/B testing, such as relying on anecdotes, running meek tests, and facing operational bottlenecks. Sahil and Randy discuss the importance of utilizing comprehensive data analytics to inform testing processes, mentioning Spiralyze's approach of crawling thousands of web pages to identify effective strategies. Quotes"A/B testing is the best way to continually get your website to perform better, to turn it into that high performing salesperson because if you don't A/B test, you're just doing ideas, hunches. Someone goes, “I heard that if you put the CEO's dog on the home page, you get more people to click." By the way, don't do that. A/B testing as a process is the best way to do it. But what most companies do is they test meek ideas. They do things like button color changes, or they test hunches and impulses." -Sahil Patel [06:52]“Sometimes my clients ask me, "Well, we have three products. Should we show a different product depending on what someone's interested in?" What I tell them is, "You're overthinking it. You actually don't want your audience thinking about what page that is." First of all, I don't actually think they care or remember. Number two, if they're thinking about the image, they're probably not going to convert. What you're looking for is an instinctive emotional response that you're trying to evoke for them. I call it the tinted window effect.” -Sahil Patel [34:00]Expert Takeaways Website as Sales Tool: Understand your website as the most expensive but crucial sales tool, crucial for driving leads and conversions.Show the Product: Highlighting the actual product prominently on the website boosts visitor engagement and conversions significantly.Effective Copywriting: Use short, bold headlines along with the rule of three to convey key messages succinctly.Bold Claims: Make clear, quantifiable, and positive claims to captivate the user's interest immediately.Optimize for Intent: Tailor landing pages and forms to align with user intent, simplifying navigation for high-intent users and minimizing distractions.Timestamps(02:35) The Importance of A/B Testing for Websites(05:52) Common Mistakes in A/B Testing(09:43) Operational Challenges in A/B Testing(12:47) Best Practices: Show Your Product(14:40) The Role of Copywriting(18:00) Bold Claims and Their Impact(20:48) Live Teardown: Maxio Homepage Review(27:16) Demo Request Page Insights(33:12) Asset Download Page RecommendationsLinksMaxioUpcoming EventsMaxio Institute Report

In this episode, Sahil continues to discuss Spiralyze's unique performance-based pricing model for A-B testing services. Sahil explains how they use a massive data set to predict lift for clients and only charge if results are achieved. Sharing insights on growth challenges, maximizing growth channels, and the need to resist the allure of shiny new tactics, the conversation delves into the evolution of Spiralyze's business model over the years, emphasizing the importance of continuous reinvention and rapid iterations to stay ahead in the market.  Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.   Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/ KEY TAKEAWAYS Spiralyze utilizes a unique performance-based pricing model where clients only pay if they achieve the predicted lift in conversions from A/B testing. The CEO emphasizes the importance of constantly reinventing and adapting the business model to stay ahead of the curve and avoid plateauing growth channels. Consistent practice and repetitions are key to mastering skills and improving outcomes, as seen in the CEO's dedication to daily sales pitches and LinkedIn posts. Identifying and overcoming bottlenecks in growth channels, knowing when to shift focus, and resisting the allure of shiny new strategies are crucial challenges in scaling the business. Sharing knowledge and insights with others in the industry can help build a supportive community and drive collective growth and success. BEST MOMENTS "We'll get you this much lift for this much. If we get you less than this, you pay nothing. If we hit a home run, and this is what we think a home run looks like, by the way, just to quantify, it's about 30% lift, conversion lift, in the first three months, you pay us our full fee." "I've been finding like 30 different use cases, most of them new per client that I work with." "I personally did about 100 sales pitches and reworked it over and over and over. I still am very involved. I do about five a day." "Here's the reality: what worked for us six years ago wasn't going to get us to the next level. And what's working for us now? I don't know what the shelf life on it is, but I think it's safe to say, whether it's a year from now, two years from now, three years from now, it's going to plateau." Ryan Staley Founder and CEO Whale Boss ryan@whalesellingsystem.com www.ryanstaley.ioSaas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan interviews Sahil Patel, the CEO of Spiralyze. Sahil discusses how SpiralEyes helps businesses improve their website conversion rates through conversion rate optimization. He explains the importance of pattern recognition and AI in identifying successful tests and executing them at high velocity. Sahil also shares insights on their unique pay-for-performance model and the advantages of being a self-funded company. Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.   Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/ KEY TAKEAWAYS Spiralyze has a pay-for-performance model, allowing clients to pay based on the results achieved, which is a unique approach in the industry. The company runs about 40-50 tests a year for clients, significantly higher than the industry average of 10 tests a year, thanks to automation and AI integration. Spiralyze leverages pattern recognition and AI to identify successful tests across various websites and industries, providing valuable insights for clients. Using tools like ChatGPT, the company streamlines content creation by reducing unnecessary words and improving efficiency in drafting A/B tests. Spiralyze is self-funded and has organically grown to a team of 145 people, showcasing the advantages of bootstrapping in maintaining control over the company's destiny. BEST MOMENTS "Most of our clients on average get about 20 to 30 percent more conversions on their website when they work with us and use our product." "If you want to take and get big wins, you want to take big swings." "I found most marketing campaigns, a lot of the problems can be solved just by removing 30 to 50% of the words." "Sometimes 90% of people leave the site and don't do anything. If you had a restaurant, and 100 people walked in the restaurant, and all but three left, you'd say you have a big problem. And yet every day, generally speaking with B2B websites, that's what's happening. 100 people are coming, 97 of them leave and don't do anything. And it's really expensive to get all that traffic there." "A test that works on someone's paid landing page, paid traffic, has very different characteristics than say organic traffic. So to make a meaningful prediction, it needs to be relevant to the website." Ryan Staley Founder and CEO Whale Boss ryan@whalesellingsystem.com www.ryanstaley.ioSaas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Welcome back to another episode of the Predictable B2B Success podcast, where Vinay Koshy speaks with conversion rate optimization (CRO) expert Sahil Patel, CEO of Spiralyze, to unlock the secrets behind high-performing B2B tech websites. Have you ever wondered why your website isn't converting traffic as you'd hoped? Sahil shares groundbreaking insights, including the pivotal "one-second test" that could revolutionize your approach to homepage clarity. Dive into the art and science of optimizing your landing pages with practical tips on mastering imagery, emphasizing authentic visuals, and the essential framework of the hook, mirror, and ladder. Sahil reveals his data-driven methodology for A/B testing and balances quick wins with long-term strategies, debunking common CRO myths. Discover why undervaluing your traffic's destination can be likened to misdirecting drive-through customers to a dine-in experience, and learn how Patel had a 12% conversion rate boost merely by changing images—an insight that can transform your practices. Whether you're a startup or an established player, Sahil's advice on leveraging affordable methods for swift feedback and actionable insights will leave you eager to revamp your approach. Tune in and elevate your B2B success to the next level! Some areas we explore in this episode include: Method for Obtaining Website Feedback: Sahil Patel's suggested approach to get unvarished feedback on a website by targeting a specific audience and reviewing new homepage versions.Importance of Messaging and Imagery: Emphasis on both word-based and visual messaging, ensuring the overall impression aligns with the company's purpose.Data-Driven Approach to Driving Traffic: Discussion on the need for a strategic, data-informed approach to driving site traffic and the pitfalls of neglecting the traffic's destination.Framework for Effective Landing Pages: Introduction of the hook, the mirror, and the ladder model for creating effective landing pages tailored for different audience types.Use of Real Images Over Stock Photos: Benefits of using authentic images of actual people who deliver work at the company, including a case study with a 12% conversion increase.Rebranding Efforts and Focusing on Quick Wins: Advice on avoiding the energy and cost drain of rebranding without immediate results and instead focusing on direct, impactful actions.One-Second Homepage Test: Sahil's top recommendation to test the homepage's clarity by ensuring viewers understand the company's offerings within one second.AB Testing for Conversion Rate Optimization: Discussion on AB testing, including Sahil's preference for testing multiple elements for potential significant improvements despite industry debates.Knowledge on Conversion Rate and SEO Correlation: Sahil's admission of uncertainty regarding the correlation between conversion rate optimization and changes in search engine algorithms.Strategies for Significant Conversion Gains: Three big ideas shared for achieving conversion gains with minimal investment and effort, accessible to small companies.And much, much more...

In this episode, Sahil Patel, CEO of Spiralyze, delves into the critical components of Conversion Rate Optimization (CRO) and its impact on B2B lead generation. The discussion begins with the importance of simplifying homepage layouts to enhance user experience and drive conversions. Sahil emphasizes the necessity of A/B testing to identify proven strategies and optimize website performance effectively.Understanding customer intent is highlighted as a key factor in improving conversion rates, while ensuring congruency between your website's message and visitor expectations boosts engagement. Sahil shares practical techniques to attract high-quality leads, including implementing qualifying questions to filter out unqualified prospects.The conversation also explores the value of unbiased feedback in refining marketing strategies and the power of feedback loops in driving continuous optimization. Sahil concludes with actionable steps to transform your website into a lead generation machine, reinforcing the importance of foundational strategies and ongoing adaptation.By following these insights and strategies, B2B marketers can significantly enhance their lead generation efforts and achieve sustained business growth.

Today's episode welcomes Sahil Patel, CEO of Spiralyze. They help companies grow by providing data-driven performance Conversion Rate Optimization (CRO) services.The point of a great landing page is to lead your potential clients to take action on your offer - whether it's a demo, a strategy call or a free trial. Sahil mentions that while lead gen gets a bad rap on LinkedIn, it's still part of a holistic brand strategy and exists as a necessary bridge between prospects liking your brand from afar and prospects actually talking to your team. A great landing page can hook your prospects into taking action, which can ultimately be the difference between you and your competitors getting a chance to make their case that their product is a good fit for the prospect. Sahil considers a double-digit lift in your metric of choice as mission success when optimizing your landing page. Most companies don't see this level of improvement because their landing pages consist of a huge wall of text that's boring, their forms are too long and they don't actually show you the product. When asked about examples of great landing pages in SaaS, Sahil refers to Service Fusion and Record360. The strategy of showing your product on your landing page is what Sahil calls the “shiny car in the parking lot” - when you see it and you want it. A big part of becoming a shiny car is credibility. While building brand credibility happens outside of the landing page, you still have real estate within the page to place exceptional testimonials from those clients that have the biggest brand and best match your ICP. A great testimonial should have a simple message that roughly translates to: “I bought the product and it worked”:.Tune into the full episode to learn more on how to build a high performance B2B landing page.KEY INSIGHTS:02:06 Increasing your landing page conversions06:05 Examples of great landing pages08:19 The point of a landing page11:25 Differentiating intent13:27 Mapping your visitors by intent 19:02 Adding credibility to a landing page24:04 Optimizing for low-intent visitors25:25 How to measure visitor intent Connect with Sahil - https://www.linkedin.com/in/sahilanamipatel/Connect with Alan - https://www.linkedin.com/in/alan-j-zhao/Want to convert your website visitors instantly? Try Warmly for free - https://warmly.ai/

In this episode, Sahil Patel, CEO of Spiralize, discusses predictive conversion rate optimization for B2B SaaS companies.What Spiralize Does:Spiralize offers predictive conversion rate optimization by scraping and analyzing A/B tests from 34,000 websites.They identify successful A/B tests and implement them for clients to optimize conversions.Understanding A/B Testing:Sahil explains A/B testing using the analogy of a clinical drug trial, emphasizing the importance of statistically significant results.Scraping and Analysis Process:Spiralize utilizes their proprietary software to crawl the internet, capturing visual differences in A/B tests.They identify common elements across successful tests to determine proven winners.Expertise and Value Proposition:Sahil highlights the expertise Spiralize brings by analyzing data from thousands of websites, providing insights beyond what individual companies can achieve.Spiralize offers a blend of product and service to address the challenges and complexities of A/B testing.Customer Base and Business Model:Spiralize primarily serves B2B SaaS companies with at least 500 employees, spending $50,000 to $70,000 monthly on marketing.The company operates on a performance-based model, starting with a 90-day pilot followed by a monthly fee.Acquisition Strategy and Market Focus:Spiralize relies on client referrals and relationships with CMOs, leveraging the frequent job changes in the industry.They target the B2B SaaS market due to its relative newness in conversion rate optimization, offering more opportunities for growth.Team Structure and Engineering Role:Spiralize employs a team of software engineers to improve their proprietary software and assist clients in building and running A/B tests.Engineers focus on implementing significant changes in user experience rather than minor adjustments, maximizing impact.Future Vision and Goals:Sahil envisions CRO becoming as essential as SEO, with Spiralize leading the industry in the next five to ten years.The company aims to democratize conversion rate optimization, making it a standard practice for all websites.

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #15, Anna Nadeina talks with Sahil, CEO @ Spiralyze, turning b2b SaaS websites into lead generation machines.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Visit https://elle-sera.com/ for 10% off your first order!Follow Dr Sahil Patel:▶︎ Instagram▶︎ LinkedIn▶︎ WebChapters:00:00:00 - Introduction to Dr Sahil Patel00:07:53 - The Debate on Fluoride in Toothpaste00:15:36 - Choosing the Right Toothpaste and Mouthwash00:23:08 - Choosing the Right Dental Flossing Tool00:30:33 - Manual vs Electric Toothbrushes00:38:03 - Dental effects of pregnancy and menopause00:45:47 - Lightness of Touch and Dental Advice00:53:50 - Dental Development and Chewing Habits01:01:30 - Jaw Muscles and Dental HealthListen to the podcast on:▶︎ Apple Podcasts▶︎ Spotify Follow Elle-Sera for more:▶︎ Facebook ▶︎ Instagram▶︎ LinkedInAbout Elle-SeraHormones aren't JUST anything. They make you who you are and control everything – your energy, mood, weight, confidence, hunger, motivation, outlook, libido the list goes on. The impact of hormone imbalance on our psychology and behaviour has been dismissed – until now. Let's stop diminishing the way we feel because of our hormones, by uttering those three little words: “I'm just hormonal”, and start embracing the power you can have over them. Elle Sera supports thousands of women to reclaim their hormones, including myself. Our golden pill is packed with five potent ingredients, carefully chosen to rebalance hormones in one essential daily dose.Recorded and Produced by Liverpool Podcast Studios▶︎ Web ▶︎ Instagram▶︎ ...

In this riveting episode of Bonanza Growth, host Behrad Mirafshar sits down with Sahil Patel, the CEO of Spiralyze, to delve deep into the intricacies of website optimization. Drawing from Sahil's extensive experience of analyzing over 78,000 landing pages, the duo explores the transformative power of data-driven A/B testing in crafting compelling online experiences.The conversation unfolds to reveal Sahil's unique approach to understanding customer behavior, from low to high intent, and tailoring landing pages to resonate with each segment effectively. Through engaging anecdotes and practical insights, Sahil illustrates the importance of creating a seamless and inviting user experience, likening it to the ambiance of a restaurant that entices diners to stay.As the dialogue progresses, Sahil sheds light on common pitfalls in website design, such as the misuse of stock images, and underscores the significance of clear, compelling visuals aligned with brand promises. Whether you're a seasoned marketer or a budding entrepreneur, this episode offers a wealth of knowledge on optimizing website content, enhancing user engagement, and driving conversion rates.Tune in to Bonanza Growth and embark on a journey with Sahil and Behrad as they demystify the world of website optimization, providing actionable strategies to elevate your digital presence and fuel your growth aspirations.Learn more about Bonanza StudiosFollow us on LinkedInFollow Sahil Patel on LinkedIn

Today on the Ether we have Osmosis hosting Updates from the Lab, Mad Scientist edition! You'll hear from Sunny Aggarwal, AARON, HolyFolly, Mad Scientists, StreamSwap, degen.stars, BackBone Labs, Em

How can companies improve the efficiency and effectiveness of their finance and accounting operations by implementing OneStream as their corporate performance management system? How can the technology shift be used to drive process improvements and implement best practices? A discussion with Sahil Patel, a director in our OneStream practice, and Stephen Ferguson, a director in our Advisory practice. 

If you went to the doctor for a sore throat and she said, “Last time I had one, this is what helped me get better” versus “I looked at the clinical trial evidence for 5000 people with your symptoms in your age range, geographics, and background,” which of those solutions is more viable?That's how Sahil Patel, CEO of Spiralyze views the world of A/B testing. Spiralyze crawls and scrapes 34,000 websites that A/B test to find the repeat winners, analyze why they won, and run those same tests for its clients.And the results are impressive–they often demonstrate a 20 to 30 percent lift in conversions from the traffic they're already getting. Even their homepage message guarantees a 30% conversion lift in 90 days.Having been a client of Spiralyze at his previous company, Patel's journey as their CEO harkens back to Victor Kiam's famous 1979 ad boasting that he liked Remington razors so much that he “bought the company.”Key Takeaways from this episode:Is that video on your homepage hero helping you or hurting you?Why an email box next to your demo CTA will convert higher than sending to a landing pageWhy making bold, quantitative, and specific claims on your website will boost your credibility---Is your messaging a sales ally or sneaky saboteur? Let us help with our free content audit.We'll look at your website's messaging, content, and conversion potential from the eyes of today's buyer and deliver a presentation with new combinations to more sales conversations and demos. And the best part? It's absolutely free. Get started today!

Sahil Patel, CEO of Spiralyze, shares his journey to becoming CEO and introduces Spiralyze, a conversion rate optimization company. Spiralyze offers a unique tech-enabled service that combines an agency component with a SaaS product. They scrape data from 34,000 websites that run A/B tests to identify proven winners, which are tests that have been validated by multiple companies. Spiralyze uses this data to design, build, and run tests for their clients, offering performance-based pricing where clients only pay if they achieve a significant lift in conversions. Sahil also addresses concerns about statistical significance and the challenges of running tests with limited traffic in the B2B SaaS space. In this conversation, Sahil Patel discusses the differences in B2B marketing and the challenges of achieving statistical significance in experiments. He emphasizes the importance of taking big swing tests and killing losing and neutral tests early. Sahil also shares insights on the perishability of learnings and the pragmatic approach to testing in the B2B SaaS world. Additionally, he provides advice on managing mental health as a CEO and finding fulfillment in work. The conversation concludes with a book recommendation: Snow Crash by Neil Stephenson.Key TakeawaysSpiralyze is a conversion rate optimization company that combines an agency component with a SaaS product.They scrape data from 34,000 websites to identify proven winners, tests that have been validated by multiple companies.Spiralyze offers performance-based pricing, where clients only pay if they achieve a significant lift in conversions.Addressing statistical significance and limited traffic in the B2B SaaS space can be challenging but can be overcome with data-driven approaches. B2B marketing has meaningful differences compared to other types of marketing, such as lower traffic and different desired actions.Taking big swing tests, rather than meek tests, can lead to quicker statistical significance and more impactful results.In the B2B SaaS world, it is important to kill losing and neutral tests early to optimize resources and time.Learnings from experiments are highly perishable and specific to the test conducted, making them less valuable in the long term.Managing mental health as a CEO requires having a peer group, confidants, and seeking therapy when needed.Personalization and customization are often overrated, and companies should focus on showing relevance and solving customer problems.Finding fulfillment in work involves aligning your strengths with the rewards and characteristics of the environment.The book Snow Crash by Neil Stephenson is recommended for its engaging story and futuristic concepts.Show LinksVisit SpiralyzeConnect with Sahil Patel on LinkedIn and check his BioConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

On today's episode, we're joined by Sahil Patel, CEO at Spiralyze, provider of data-driven performance Conversion Rate Optimization (CRO) services.We talk about:How effective most companies' websites are at lead gen 3 common mistakes that lower website conversionsWhat to put on your homepage instead of boring stock images of people in a conference roomWhy you should review your website translated into a language you don't speakThe importance of talking about not just the ups, but also the downs in business

Buckle up as we dive deep into the dynamic world of A/B testing and conversion rate optimization (CRO) with none other than Sahil Patel, the brain behind Spiralyze. This episode is not just a conversation; it's a masterclass in maximizing your impact through data-driven testing.Sahil brings his wealth of experience to the table, unraveling the challenges of A/B testing and shedding light on the strategies that truly move the needle. We'll be delving into the art of reimagining testing strategies, harnessing the power of customer emotions in your marketing endeavors, and mapping out that elusive customer journey for conversion success.So, whether you're a founder shaping the future of your SaaS venture or a C-level executive steering the ship, this episode is your ticket to unlocking the secrets of successful A/B testing and CRO. Join Jeff Mains, and Sahil Patel as they navigate the labyrinth of optimization strategies and discover how to elevate your SaaS game.Stay tuned, and let the SaaS journey begin!Key Takeaways00:00 Transition from client to staff, sales insights.06:03 Focus on website traffic and conversion optimization.07:00 Convert traffic through effective branding and storytelling.11:06 Testing multiple variables to find optimal conversion.13:32 Meek testing is unlikely to make a significant impact.18:32 AB testing results can be marginal.21:46 Listeners are smart, Spiralize offers valuable options.24:13 Compare HR and payroll software from 5-8 companies.27:59 Conference room brings joy; product images are essential.33:45 Testimonials and trust badges improve customer conversion.36:37 Measure audience conversion before implementing the CRO program.38:32 Expressing gratitude and discussing potential opportunities.Tweetable Quotes"The secret sauce is, how do you do it? If you have a beautiful website and position yourself really well, but none of that traffic converts into free trials or sales conversations, your B2B SaaS." — Sahil Patel 00:07:39"Wanna run the test long enough that, you know, it wasn't chance, pure luck that the variant worked. Let's not go too deep on the stats for the moment. And we're gonna do that over and over and over again, not just once, not just twice, and run lots of variants." — Sahil Patel 00:11:34"Persistence is key. I'll get to him one day. But you're right, I mean, the real value is the demo. It's You know, talking to sales, it's booking an appointment. It is, you know, downloading, you know, a free trial and actually starting that." — Jeff Mains 00:06:46 "How quickly can you make those changes? Once you decide one's working better than another, do you just know, go with that one, and you've got another challenger, and so you're constantly running these experiments." — Jeff Mains 00:12:35"Gaining insights from other industries that are selling to your ICP, that is gold right there." — Jeff Mains 00:26:01 SaaS Leadership Lessons1. Strategic A/B Testing: Lead your team to approach A/B testing strategically by focusing on impactful changes rather than subtle ones to increase the odds of success.2. Data-Driven Decisions: Emphasize the importance of leveraging data and aggregate insights from multiple tests to inform decision-making and improve outcomes.3. Reimagine Testing Strategies: Encourage your team to not settle for meek tests, but to reimagine their testing strategies to enhance business growth.4. Conversion Rate Optimization (CRO) Focus: Highlight the significance of CRO in converting website traffic into customers and the need for a strategic approach in achieving this.5. Demand and Lead Generation: Guide your team to view websites as effective...

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sahil Patel, CEO of Spiralyze. You'll learn why you should get inspiration from the tests run by other companies, how early you should invest in A/B testing, where to use disruptions in your website design, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSpiralyzeConnect with Sahil on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How do you come up with new ideas for A/B testing in B2B SaaS? In this episode, we talk to Sahil Patel, CEO of Spiralyze. You'll learn why you should get inspiration from the tests run by other companies, how early you should invest in A/B testing, where to use disruptions in your website design, and more.Visit our website for the detailed episode recap with key learnings.SpiralyzeConnect with Sahil on LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Sahil Patel has lived in Atlanta for 12 years now, but has made a lifetime of leaving Atlanta... and the coming back. He attended undergrad in ATL, and in 2011, started a company called ER Express, which centered around patient scheduling. After building the company, he sold it for a successful outcome for him, for his team, and for the buyer. Outside of tech, he is married with 2 daughters, and loves to play music and play socer. He plays guitar in a rush cover band called the Atlanta Rush Hour, and used to play soccer competitively.In the past, Sahil was a client of his current venture. In leading ER Express, he saw great value in a toll to predict conversion. He liked it so much, that after he sold his company and moved on, he wanted to join the team - and take it to the next level.This is the creation story of Spiralyze.SponsorsDrataCacheFlyClearQueryLinkshttps://www.spiralyze.com/https://www.linkedin.com/in/sahilanamipatelSupport this podcast at — https://redcircle.com/code-story/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sahil Patel says he was disillusioned with dentistry by his first year in dental school. But finding a dusty old scanner in the technician's room at his university changed everything, igniting his curiosity to venture off the curriculum and delve into digital dentistry.   In this episode, Sahil recounts the ups and downs of his journey from associate dentistry in Cornwall to the proud owner of Harley Street's Marylebone Smile Clinic.       In This Episode 02.29 - Backstory and training 22.06 - Into practice 31.44 - Practice ownership and building trust 36.30 - Patient journey 44.21 - The daughter test 46.30 - Career moves 50.57 - A regulatory case 01.02.03 - Clinical a-ha moments and tips 01.09.55 - Blackbox thinking 01.17.00 - Learning 01.20.45 - Fantasy dinner party 01.26.42 - Last days and legacy   About Sahil Patel Dr Sahil Patel is a multi-award-winning BACD-accredited dentist and owner of Marylebone Smile Clinic on Harley Street, London.

Sahil Patel, 2018 NLC Orlando, stop by The Zag to share a unique story of how he ended up in Florida as well as his work in the nonprofit world there. Don't miss it!

This recording features audio versions of July 2022  Journal of Vascular and Interventional Radiology (JVIR) abstracts:IN.PACT AV Access Randomized Trial: 12-Month Clinical Results Demonstrating the Sustained Treatment Effect of Drug-Coated Balloons ReadRisk Factors for Hemorrhagic Adverse Events in Percutaneous Transhepatic Biliary Drainage: A Prospective Multicenter Study ReadPhase I Dose-Escalation Study of Tirapazamine Chemoembolization for Unresectable Early- and Intermediate-Stage Hepatocellular Carcinoma ReadCone-Beam CT-Guided Transarterial Tagging of Endophytic Renal Tumors with Indocyanine Green for Robot-Assisted Partial Nephrectomy ReadCT-Guided Percutaneous Cryoablation in Patients with Lung Nodules Mainly Composed of Ground-Glass Opacities ReadDrug-Eluting Embolics Chemoembolization for the Management of Recurrent or Advanced Head and Neck Cancer ReadMicrowave Ablation versus Stereotactic Body Radiotherapy for Stage I Non–Small Cell Lung Cancer: A Cost-Effectiveness Analysis ReadPreintervention Computed Tomography Improves the Performance of Endovascular Intervention in Patients with Abdominopelvic Trauma ReadPredictors for Nonhome Patient Discharge following Lower Extremity Arterial Interventions ReadCryoablation of Venous Malformations: A Systematic Review ReadJVIR and SIR thank all those who helped record this episode:Host:Sanna Herwald, MD, PhDAbstract readers:Sahil Patel, Northeast Ohio Medical UniversitySiddhi Hegde, KVG Medical College and HospitalTulasi Talluri, Oakland University William Beaumont School of MedicineAli Husnain, King Edward Medical UniversityHamidreza Armani, St. George's University School of MedicineAleksandr Zyskin, Eastern Virginia Medical SchoolSiddharth Venkatraman, Johns Hopkins University School of MedicineBenjamin Miller, Rosalind Franklin UniversityBridget Kowalczyk, Saint Louis UniversityMichael Harnett, Philadelphia College of Osteopathic Medicine  Audio editor:Deepak Iyer, George Washington University School of Medicine and Emory University©  Society of Interventional RadiologySupport the show

Today I'm joined by one of London's leading cosmetic dentists to debunk fallacies, answer the most commonly asked questions and to bring awareness to young people what proceedure they're really having when having extreme dental work abroad.   Co-hosted by @direnkartal

This Passage to Profit - The Inventors' Show episode features Tom Pullen from Innovico, Johnny LeHane from Hudson Valley Startup Fund, Sahil Patel from BettorFantasy and Antonia Tamao from Antonia's Promise. Tom Pullen Tom Pullen is the founder of Innovinco, a start-up that helps large companies to accelerate innovation. Innovinco designs & delivers people-centric solutions based on the biggest pain points large established companies can have regarding innovation. Clients include McCain, Toyota, Unilever, Estee Lauder & Quiksilver among others. Trained in Design Thinking by Stanford University, Tom started his Executive MBA at HEC Paris in 2017, majoring on Innovation & Entrepreneurship. Before founding Innovinco, he worked for 18 years in large corporations, including 5 years as Global Innovation Director at Danone. Read more at: https://www.innovinco.com/ Johnny LeHane is the Managing Partner at Hudson Valley Startup Fund (HVSF), a member-managed seed capital fund that invests in companies with proprietary technology, market-defining products, and rapid growth potential that have a presence in or around New York State’s Hudson Valley. HVSF serves as a catalyst, collaborating with academic institutions, regional economic development groups, and other organizations to provide access to additional capital and resources for growing companies. Read more at: https://www.street-smartentrepreneurs.com/ Visit the Entrepreneur Presenters for November 28, 2021 at their Websites: Sahil Patel is the founder of the app, BettorFantasy, a gamified experience enabling users to sync their fantasy sports league, predict and bet the outcome of their fantasy sports matchups and cash in for prizes as well as raise money for charity. Read more at https://www.bettorfantasy.com/ Antonia Tamao returns to Passage to Profit to give an update about her latest Indiegogo campaign for her company, Antonia's Promise, LLC. “God has granted me miracles, and I vowed to thank Him by creating these crosses to help others keep the faith during tough times. The figure featured on these crosses, broken and bent in prayer, represents all of us and the challenges we face.” Read more at https://www.antoniaspromise.com/ and https://www.indiegogo.com/projects/antonia-s-promise#/ Visit https://passagetoprofitshow.com/ for the latest updates and episodes.

This Passage to Profit - The Inventors' Show episode features Tom Pullen from Innovico, Johnny LeHane from Hudson Valley Startup Fund, Sahil Patel from BettorFantasy and Antonia Tamao from Antonia's Promise. Tom Pullen Tom Pullen is the founder of Innovinco, a start-up that helps large companies to accelerate innovation. Innovinco designs & delivers people-centric solutions based on the biggest pain points large established companies can have regarding innovation. Clients include McCain, Toyota, Unilever, Estee Lauder & Quiksilver among others. Trained in Design Thinking by Stanford University, Tom started his Executive MBA at HEC Paris in 2017, majoring on Innovation & Entrepreneurship. Before founding Innovinco, he worked for 18 years in large corporations, including 5 years as Global Innovation Director at Danone. Read more at: https://www.innovinco.com/ Johnny LeHane is the Managing Partner at Hudson Valley Startup Fund (HVSF), a member-managed seed capital fund that invests in companies with proprietary technology, market-defining products, and rapid growth potential that have a presence in or around New York State’s Hudson Valley. HVSF serves as a catalyst, collaborating with academic institutions, regional economic development groups, and other organizations to provide access to additional capital and resources for growing companies. Read more at: https://www.street-smartentrepreneurs.com/ Visit the Entrepreneur Presenters for November 28, 2021 at their Websites: Sahil Patel is the founder of the app, BettorFantasy, a gamified experience enabling users to sync their fantasy sports league, predict and bet the outcome of their fantasy sports matchups and cash in for prizes as well as raise money for charity. Read more at https://www.bettorfantasy.com/ Antonia Tamao returns to Passage to Profit to give an update about her latest Indiegogo campaign for her company, Antonia's Promise, LLC. “God has granted me miracles, and I vowed to thank Him by creating these crosses to help others keep the faith during tough times. The figure featured on these crosses, broken and bent in prayer, represents all of us and the challenges we face.” Read more at https://www.antoniaspromise.com/ and https://www.indiegogo.com/projects/antonia-s-promise#/ Visit https://passagetoprofitshow.com/ for the latest updates and episodes.

In this episode, I sat down with two of the fastest-growing creators on Twitter, Aadit Sheth and Sahil Patel. They built an audience of more than 20,000 followers each at a rapid and despite being remarkably young, they both have a knack of staying authentic and community-first. In our conversation, I invite them to break down their frameworks on consistency, building in public, and content experiments. I also uncovered some top tips and actionable advice on how to stand out on Twitter if you are just getting started. I hope you'll like this chat!

FOOTBALL, SELF-DEVELOPMENT AND MAKING A COMEBACK! Follow Sahil on Instagram https://www.instagram.com/sahilp1711/?hl=en Follow me on Instagram https://www.instagram.com/karankapadia_/?hl=en Follow me on Twitter https://twitter.com/KaranKapadia__ Check out the video version on YouTube https://www.youtube.com/channel/UCfJpl7i-vFUYep4A6EGkBKg --- Send in a voice message: https://anchor.fm/karan-kapadia/message

BuzzFeed might become the first of its generation of digital media upstarts to go public. How is CEO Jonah Peretti trying to grow the company? Cory talks to The Information's Jessica Toonkel and Sahil Patel about Peretti's consolidation strategy. Plus, reporter Paris Martineau discusses the implications of Amazon's growing air cargo fleet.

This week we discussed the relationship between the internet and politics. We break down the psychological behaviors surrounding internet politics and discover the dangers of sourcing news from the wrong places. As always, our email is jigsawpoliticspod@gmail.com Follow us on Facebook, Twitter, and Instagram @jigsaw politics JIGSAW POLITICS MERCH OUT NOW https://teespring.com/stores/jigsaw-politics-podcast Our website is https://jppodcast.wixsite.com/jigsawpolitics Music by Joakim Karud https://youtube.com/joakimkarud SOURCES "Why Our Brains Love Fake News --and How We Can Resist It" by Eileen Reynolds https://www.nyu.edu/about/news-publications/news/2018/june/jay-van-bavel-on-fake-news.html "One graph shows how morally outraged tweets stay within their political bubble" by Olivia Goldhill https://qz.com/1024117/one-visualization-shows-how-morally-outraged-tweets-stay-within-their-political-bubble/?platform=hootsuite "Why every social media site is a dumpster fire" by Vox https://www.youtube.com/watch?v=wZSRxfHMr5s "With Facebook’s Coming News Tab, Only Some Will Get Paid" by Lukas I. Alpert and Sahil Patel https://www.wsj.com/articles/with-facebooks-coming-news-tab-only-some-will-get-paid-11569852600 "Americans can’t stop relying on social media for their news" by Amrita Khalid https://qz.com/1720695/pew-study-shows-more-americans-rely-on-social-media-for-news/ "Pew Research Center says 45% of Americans get their news from Facebook" by Amy Gesenhues https://marketingland.com/pew-research-center-says-45-americans-get-news-facebook-228001

Michael Proman is the managing director of Scrum Ventures and Sports tech Tokyo. He discusses how innovation in the West is being introduced in the far east.  Brad Mitchell is a founder and board chairman of NAPSA which serves as a mentoring service for athletes transitioning from playing to investors and business operators. Former NFL player Marques Ogden joins us as well. https://www.napsacademy.org/  Sahil Patel from the Wall Street Journal discusses how modern audiences are curated through ESports 

Bethany talks with WSJ reporter Sahil Patel about the future of Netflix. Netflix is an incredibly aggressive company with a long term plan to monopolize all our time. There is no chilling going on. CEO Reed Hastings often describes Netflix’s business as a virtuous cycle, saying “We get more customers, we get more money, we can afford more content, we get more customers.” But here’s the thing about virtuous circles: They can turn vicious. Bethany and Sahil discuss what it will take for Netflix to maintain its dominance in the face of extreme competition and many vulnerabilities coming to light.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Today's Commexis Cast discusses the growing popularity of eSports and the vast marketing potentials waiting to be seized. Visit our blog for more: https://goo.gl/vWyC2W -------------------------------------------- Sources: Mallory Locklear on Engadget: https://www.engadget.com/2018/07/11/overwatch-league-air-abc-espn-disney-networks/ Sahil Patel on Digiday: https://digiday.com/media/turners-esports-league-aims-for-growth-with-new-games-advertisers/ Lucia Moses on Digiday: https://digiday.com/media/fortnite-themed-talk-show-coming-twitch/ -------------------------------------------- Follow us on social media for more! Facebook: https://www.facebook.com/Commexis1/ Instagram: https://instagram.com/commexis1 Twitter: https://twitter.com/Commexis -------------------------------------------- The Overwatch League (OWL) will begin having its games aired on the Disney, ESPN, and ABC family of networks. The partnership began at the onset of the OWL playoffs and is planned to continue in a multi-year deal that will broadcast future seasons of the league on ESPN, ESPN2, Disney XD, ABC, and streaming services. This isn't the first time esports will air on ESPN or Disney XD, but it is aimed to be quite lucrative. Blizzard Entertainment, owners of Overwatch, are already quite familiar with the esports world having created and fostered the Starcraft 2 esports Community. But what is so special about esports airing on television? After all, many millennials and the youngest of Gen Z (such as myself) don't even watch T.V. Its the numbers. Turner Sports, owners of ELeague, have exceptional viewership numbers on TV. Sahil Patel on Digiday wrote, "On TV, ELeague averages 250,000 viewers per telecast. ELeague has also helped TBS draw new and younger viewers; to date, the league has brought in 10 million new viewers who had not spent any time with the network in the month prior to watching an ELeague broadcast. The median age for ELeague programming at 10 p.m. on Friday nights on TBS is four years younger than other network programming that airs on other nights at the same time." ELeague's "Boston Major" tournament had a peak viewership of 1.1 million, Patel writes, which is inline with the viewership of the World Cup broadcasts on Fox Sports and Telemundo saw with peak concurrent live streams over the past month. Finally, Inverse, the Amazon owned streaming company, is developing a talk show based around the hit gaming sensation Fortnite. Fortnite had a total of about 125 million players and generated $315 million in revenue in June, alone, and some top streamers of the game can amass 100,000+ consistent viewers per stream. During tournaments, top streamers such as Ninja can have 200,000 - 400,000 viewers at a time. Today's cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

Today's Commexis Cast discusses publishers finding more success this year with Facebook mid-roll ads than previously expected. Is this a sign of more mid-roll ad to come? Visit our blog for more: https://goo.gl/xfqFVh -------------------------------------------- Sources: Sahil Patel on Digiday: https://digiday.com/media/facebook-video-ad-breaks-signs-of-life/ -------------------------------------------- Follow us on social media for more! Facebook: https://www.facebook.com/Commexis1/ Instagram: https://instagram.com/commexis1 Twitter: https://twitter.com/Commexis -------------------------------------------- Digiday's Sahil Patel spoke to six publishers about their stats with Facebook's video ad breaks program. In essence, advertisers could place midroll ads in videos that were at least 3 minutes long, with at least 1 minute of uninterrupted video before the ad would play. This is one opportunity, along with Facebook Watch, that aims to help creators monetize their videos. While the program wasn't delivering much in 2017, the tide seems to be turning, however slightly, in 2018. Patel writes that one publisher's mid-roll ad revenue "grew by 10-40 percent depending on the page from the first quarter to the second quarter of 2018, and is on track to make more than $10 million from the mid-rolls this year. A second publisher said Facebook mid-rolls are on pace to be a “double-digit-million-dollar business” for the publisher this year. " An executive from a publisher said that the checks are consistently approaching six digits figures, which is a significant increase from 2017. What I find so fascinating about this is Facebook's slow move towards a traditional TV like ad layout. As I mentioned in our podcast about YouTube increasing ad numbers on longer videos, a traditional ad layout may not harm watch rates when implemented slowly. Patel spoke to an exec Facebook Watch publisher who said, “TV has four minutes of ad time for every 11 minutes of content; Facebook Watch has a fraction of a fraction of that. They're going to expand the ad load, but in the short term, they're inching into it so they don't piss off users and create scarcity for the inventory as it opens up.” In that same YouTube podcast Phillip and I discussed how creators are intentionally creating their content to increase the likelihood of ads, showing that creators aren't against significant mid-roll ad placements despite the bad rap mid-roll ads get. After all, nothing hurts more than watching a 30 second ad before a video of the same length. However, in the era where YouTube and Facebook Watch are encouraging longer videos, perhaps mid-roll ads aren't as bad. Today's cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

In this session from the Digiday Video Summit Europe, The Player's Tribune's David Trencher speaks to senior reporter Sahil Patel on how the publisher is plotting its global expansion and the opportunities and challenges it sees in various markets.

Sahil Patel is a Senior Reporter at Digiday who leads coverage on the video industry.  Sahil has covered TV and online video for multiple years at VideoInk and Cynopsis Digital, given him inside knowledge with publishers and the social networks on their goals and how they move forward. On this episode, Sahil talks shop about how technology is disrupting social and how publishers are fighting to keep up with the ever-changing landscape. Here are some of the topics: [01:04] - The most disruptive factor in media [01:56] - Where linear TV is going in the next 5 to 10 years [03:23] - Viewership numbers and their effects on advertising and monetization [05:46] - The future of Facebook and the Cambridge Analytica scandal [08:43] - How Facebook’s changes affected publishers and media conglomerates [12:00] - Facebook Watch and the pay-to-play model for publishers [16:10] - The connection between Facebook and Instagram [18:09] - Twitter's first profitable quarter and what’s next for them [20:45] - Snapchat's identity and PR crisis [22:50] - ESPN's original content deal with Snapchat  [25:42] - The new streaming apps, Bleacher Report and ESPN+ [29:00] - The effect of tech companies bids for large sports events [30:48] - The fear of relying too heavily on a social platform for revenue [33:10] - The potential for a new social platform [35:05] - How it's a great time for original content? [37:42] - Equating views on social to views on linear TV [41:59] - A peek into future of social and digital?   FOLLOW Sahil:  Twitter:@sizpatel   FOLLOW THE SHOW: David on Twitter: @DavidjBrickley   @bizofsocial: Facebook Twitter Instagram   An STN Digital Production STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. stndigital.com

Sahil Patel is a Senior Reporter at Digiday who leads coverage on the video industry.  Sahil has covered TV and online video for multiple years at VideoInk and Cynopsis Digital, given him inside knowledge with publishers and the social networks on their goals and how they move forward. On this episode, Sahil talks shop about how technology is disrupting social and how publishers are fighting to keep up with the ever-changing landscape. Here are some of the topics: [01:04] - The most disruptive factor in media [01:56] - Where linear TV is going in the next 5 to 10 years [03:23] - Viewership numbers and their effects on advertising and monetization [05:46] - The future of Facebook and the Cambridge Analytica scandal [08:43] - How Facebook’s changes affected publishers and media conglomerates [12:00] - Facebook Watch and the pay-to-play model for publishers [16:10] - The connection between Facebook and Instagram [18:09] - Twitter's first profitable quarter and what’s next for them [20:45] - Snapchat's identity and PR crisis [22:50] - ESPN's original content deal with Snapchat  [25:42] - The new streaming apps, Bleacher Report and ESPN+ [29:00] - The effect of tech companies bids for large sports events [30:48] - The fear of relying too heavily on a social platform for revenue [33:10] - The potential for a new social platform [35:05] - How it's a great time for original content? [37:42] - Equating views on social to views on linear TV [41:59] - A peek into future of social and digital?   FOLLOW Sahil:  Twitter:@sizpatel   FOLLOW THE SHOW: David on Twitter: @DavidjBrickley   @bizofsocial: Facebook Twitter Instagram   An STN Digital Production STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. stndigital.com

Today's Commexis Cast discusses Snapchat's Q4 earnings report which shows the company beating industry and Wall Street expectations for quarterly revenue and daily user growth. Digiday's Sahil Patel has an excellent write-up of the report. Most fascinating to me is Snapchat's massive demographic engagement with Lenses. Patel quotes CEO Evan Speigel: “Every week, on average, more than half of the entire 13-34-year-old population of the United States plays with augmented reality Lenses in Snapchat.” Those are some serious numbers that Snap may be able to leverage with other brands, especially when sponsored lenses are on the rise. Speaking of new ways to reach audiences, Snapchat will Live-Stream key moments from NBC's Winter Olympics Coverage. Variety's Todd Spangler explains that Snap has expanded it's deal with NBCUniversal for live streams of the Winter Olympics, and has "already signed deals with more than 20 advertisers that have bought sponsorships for Snapchat Olympic content, more than double the number of advertisers from Rio." Phillip and I discuss how successful we think this coverage will be. After all, with age demographics leaning younger for Snapchat, does their audience even care about this kind of content? Either way, the live streaming partnerships is a first step in a future that may open up the doors for more live streaming potential from other brands which is certainly something to keep an eye on. Today's cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

Today's Commexis Cast details how the latest Facebook news feed algorithm is cutting into publishers branded content revenue, and how this will affect your favorite video content on the platform. Digiday's Sahil Patel spoke with four publishing sources who said that they have a "50-70 percent margin on custom branded videos they distribute on Facebook after paying for production and paid media." In addition, obtaining sponsors for videos already in their pipeline offers revenue with no extra cost. With the new Facebook changes, however, publisher's content is going to become increasingly less frequent on user's news feeds. To combat this, Patel writes that brands will likely have to sponsor their content through campaigns to ensure it ends up in front of users. As we mentioned last week in our Facebook Live, this "pay-to-play" model is going to become much more mandatory than before, and will cut into a publisher's bottom line. Publishers do have other alternatives, however, including Facebook Watch, encouraging more organic growth and sharing of content between friends and family, and diversifying beyond Facebook. That said, for smaller publishers and creators, some of these options are going to be less viable than others. It will be difficult to grow an organic audience, for example, if you're not getting eyes on your content via a sponsored post. The Cast discusses these diversification challenges, as well as options for moving to Instagram, YouTube, and even Twitch.tv and what challenges exist on these platforms. Today's cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

In this episode, a session from the Digiday Video Anywhere Summit that we recently held in Laguna Beach, California. Digiday senior report Sahil Patel talks to Rob Gelick from CBS Interactive Entertainment about how CBS is adapting to the future of streaming.

Today's Commexis Cast discusses eMarketer's latest numbers on branded content headlines and the average cost of a mobile app user. Rahul Chadha reports that the clickthrough rate of headlines with 90-99 characters was 0.43% higher than those with fewer letters. How will this effect your content marketing, if at all? Phillip breaks down whether this info is helpful to your campaign or not. Mobile apps are still a hot ticket for many business, and eMarketer's Rimma Kats explains how much money a company will have to spend to get the users they want. For example, an app install of an app might only run $4.12 per user, but the average cost of a user signing up for a subscription in-app is $162.22 per user. Plus, Sahil Patel on Digiday has a list of some of the most interesting comments heard at the Digiday Video Anywhere Summit. From shots fired at Facebook, to hopeful optimism for the future, there's sure to a be a comment that will surprise you. Today's cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

Today's Commexis Cast discusses Snap's shift to programmatic advertising for their Snapchat shows, and Google begins replacing the first-click attribution model. Digiday's Sahil Patel reports that Snap will begin using programmatic advertising in its shows following some lackluster results filling in the ad space. How much will this help Snap gain ad dollars against other social platforms? The Cast weighs in. Plus, MediaPost's Laurie Sullivan reports that Google Attribution has been rolled out to thousands of marketers. The new tool hopes to eliminate the first click attribution model used in the past. Today's cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

Complex Network's evp of product and business development Scott Cherkin took the stage during the Digiday Publishing Summit held in Key Biscayne, Florida to talk to Digiday senior reporter Sahil Patel about why media companies can't just dip their toe in the water when it comes to video and how it requires a company-wide investment.

Today's Commexis Cast discusses Facebook's latest announcement to stop questionable ads. The Wall Street Journal's Georgia Wells reports that the social media company will be hiring 1,000 new workers next year to review ads, though the platform will still count on users to flag questionable content. Is 1000 enough? Phillip and Len explain their worries. Plus, a new article on Digiday by Sahil Patel shows that some publishers feel their CPM for Facebook mid-roll ads is much lower than it should be.  Today's cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

Our guests on this week’s episode bring you two very different but equally important viewpoints of the massive endeavor that is video marketing. Sahil Patel leads coverage of the video industry for Digiday, a leading modern media publication that is a go-to for tech nerds and marketing influencers. Patel was the launch editorial director of VideoInk, […]

Our guests on this week’s episode bring you two very different but equally important viewpoints of the massive endeavor that is video marketing. Sahil Patel leads coverage of the video industry for Digiday, a leading modern media publication that is a go-to for tech nerds and marketing influencers. Patel was the launch editorial director of VideoInk, […]

ShareWIK, Bioscape Digital, and ER Express This week I sat down with the CEO’s of ShareWIK, Bioscape Digital, and ER Express. With the recent implementation of the Affordable Care Act, new requirements came into effect that placed emphasis on patient satisfaction as a component of reimbursement. As it happens, these innovative companies had been […] The post ShareWIK, Bioscape Digital, and ER Express – Top Docs Radio appeared first on Business RadioX ®.

040312 Patel