Podcasts about google marketing live

Google Marketing Live 2023: Key Announcements, AI in Search, and the Future of MeasurementSimon and Jim unpack the highlights of Google Marketing Live 2025. Fresh from the conference, Simon "delves" (yes, AI was a big part) into key announcements, including AI in Search, AI Max for Search, VEO advancements, and measurement challenges.They discuss the excitement around AI mode, scenario planning in Google Analytics, and the evolving landscape of Marketing Mix Modeling (MMM).Additionally, they touch on insights from Google's new tools and partnerships, underscoring a shift towards more integrated and accessible marketing strategies.▶️ Watch on YouTube00:00 Introduction and Casual Banter00:15 Google Marketing Live Highlights01:23 Shaq and T-Pain at GML03:19 Measurement Announcements at GML05:13 Incrementality Testing13:01 Google Analytics and Attribution20:44 Meridian Scenario Planning25:21 Making MMM Accessible: A Double-Edged Sword25:57 The Complexity of Tagging and MMM28:14 Validation and the Dangers of Simplification32:11 AI's Role in MMM and Marketing37:48 Google Marketing Live: Key Announcements38:53 The Future of AI in Search and Advertising42:42 VEO and the Evolution of Creative Development47:37 Final Thoughts and Community Engagement

Google is positioning AI at the center of its advertising ecosystem with substantial changes to search, shopping, and campaign management. The new "PowerPack" approach combines Performance Max, Demand Gen, and AI Max for search campaigns, though questions remain about how these components will work together without cannibalizing each other.• AI Overviews and AI Mode represent massive shifts in search, with Google generating answers directly and using "query fanning" to search multiple queries behind the scenes• Ads will be integrated directly into AI Overviews and AI Mode conversations, changing how users interact with advertising• "Agentic" shopping experiences allow Google's AI to make purchases without users visiting websites, potentially transforming e-commerce• Smart Bidding Exploration allows Google to miss ROAS targets by 10-30% to explore new queries, though the benefit to advertisers remains unclear• New channel-level performance reporting for PMAX provides visibility into which channels and ad types drive results• Enhanced New Customer Acquisition features offer more granular exclusion options for existing and warm traffic• Asset Studio and Product Studio provide new creative tools for building and managing assets• Commerce Media Suite introduces retail media network capabilities, allowing retailers to make first-party audiences available• Three new AI Experts (Ads, Analytics, and Marketing Advisor) aim to provide conversational assistance for campaign managementVisit smarter-ecommerce.com to access resources like our State of PMax report, our brand versus non-brand PMax script, and our new PMax script to help understand channel performance reports.

Über die wegweisenden Neuerungen von der Google Marketing Live vom 21. Mai 2025 sprechen Nico Loges und Katharina Knolle in dieser webnetz Snacks Folge. Jetzt reinhören! Katharina, strategische Leitung Paid Media bei webnetz, gibt einen umfassenden Überblick über die KI-Offensive von Google, die neue Ära der Suchfunktion sowie massive Veränderungen für Werbung und E-Commerce. Gemeinsam mit Host Nico Loges diskutiert sie, was die neuen Features für Nutzer und Werbetreibende bedeuten – von KI-generierten Videos bis zum „Buy for me“-Button. Ein echter Deep Dive in die Zukunft der Google-Suche. Fünf Fragen, die wir im Podcast besprechen: Verabschiedet sich Google wirklich von seiner klassischen Suchmaschine – oder ist das Clickbait? Wie verändert sich das Nutzerverhalten durch AI Overviews und personalisierte Suchantworten? Wird YouTube durch KI zur neuen Low-Budget-Videowerbeplattform für alle? Welche Chancen bietet Googles „Buy for me“-Funktion für E-Commerce-Anbieter? Wie werden Ads künftig in KI-Suchergebnissen eingebunden – und was heißt das für die Werbestrategie? Mit: Katharina: Strategische Leitung Paid Media bei webnetz Nico Loges: Head of Paid Media Marketing und Podcast Host bei webnetz

In dieser spannenden Episode des Digital Marketing Upgrades beleuchten Thomas Besmer und Thomas Hutter die grössten Highlights von Mai 2025 im digitalen Marketing. Es wird ein tiefer Einblick in die neuesten Entwicklungen von Google gegeben, die bahnbrechende Veränderungen durch den AI-Mode angekündigt haben. Des Weiteren nehmen die beiden die provokante Aussage von Mark Zuckerberg unter die Lupe, dass Agenturen in naher Zukunft überflüssig werden könnten. Abgerundet wird der Podcast mit einem Recap von einem der grössten Digital-Marketing-Events Europas, der OMR in Hamburg. **Hauptthemen:** 1. **Google Marketing Live 2023: Die Zukunft der Suche mit AI** - **AI-Mode:** Google verabschiedet sich von der klassischen Linkliste und setzt auf einen AI-Mode, der direkt Antworten liefert, ergänzt um Dialoge und Zusammenfassungen. Diese Umstellung bedeutet tiefgreifende Veränderungen für Webseitenbetreiber und SEOs, da weniger Traffic erwartet wird. - **Personalisierung und Monetarisierung:** Neue Wege zur Anzeige von Werbung im AI-Mode und wie Google plant, diese Änderungen zu monetarisieren. - **Erweiterungen und neue Tools:** Vorstellung der Wechselwirkungen mit Google Meet, dem Einsatz von Google Beam für immersive Videokonferenzen und der Integration kreativer Tools wie VO3 für fortschrittliche Videoproduktion. 2. **Mark Zuckerbergs Agentur-Vision für Meta** - **Das Ende der Agenturen?** Mark Zuckerbergs Vision, die Zukunft der Werbung solle ohne die Notwendigkeit von Agenturen auskommen. Unternehmen sollen nur noch ein Ziel eingeben, und Meta übernimmt den Rest - inklusive Kreation und Optimierung der Werbebotschaften. - **Realität und Grenzen:** Diskussion über die praktischen Anwendbarkeiten dieser Aussage, insbesondere für kleinere Unternehmen im Vergleich zu grösseren Werbetreibenden. 3. **Recap OMR 2023 in Hamburg** - **Event-Highlights:** Eindrücke von Europas grösstem Digital Marketing Festival mit 67.000 Besuchern. Erfahrungen und Learnings aus Vorträgen, Masterclasses und Gesprächen mit Ausstellern wie Google und Meta. - **Organisation und Durchführung:** Evaluierung der Veranstaltung aus Sicht der Teilnehmer mit besonderem Augenmerk auf die hohe Besucherzahl und die Vielzahl an Ausstellern und Vorträgen. **Wichtige Erkenntnisse:** - Google transformiert die Sucherfahrung grundlegend und stellt SEO-Strategien in Frage. - Der technologische Fortschritt bei AI-generierten Inhalten verändert die Anforderungen an Marketing- und Werbekämpfe erheblich. - Trotz grosser technologischer Durchbrüche bleibt der menschliche Faktor und das Verständnis für fundierte Strategien im Marketing weiterhin unverzichtbar. - Events wie die OMR bieten wichtige Netzwerkmöglichkeiten und die Möglichkeit, aktuelle Trends und Veränderungspotenziale in der Branche direkt zu erleben.

SummaryIn this episode, Marc Binkley and Vassilis Douros discuss various topics, including brand purpose, insights from Google Marketing Live, the impact of AI on advertising, the decline of Hudson's Bay, and strategies for capturing consumer attention in a digital landscape. They also highlight a humorous advertising campaign featuring Jason Alexander.Enjoy the show!Follow our updates:https://www.linkedin.com/company/sleeping-barber/Our Hosts:Marc Binkley: https://www.linkedin.com/in/marcbinkleyVassilis Douros: https://www.linkedin.com/in/vassilisdourosTimestamps:00:00 - Introduction03:03 - Is Brand Purpose Dead?06:26 - Google I.O. and Marketing Innovations11:34 - The Impact of AI on Advertising14:49 - Balancing Automation and Control in Advertising15:24 - The Fall of a Canadian Icon: Hudson's Bay21:09 - Marketing Insights: Hacking the Attention Economy25:46 - Creative Advertising: Jason Alexander's New Campaign27:31 - Upcoming Episode: Measurement Series with Dale HarrisonTakeaways:Brand purpose must be woven into the company's ethos.Google Marketing Live introduced new AI tools for advertisers.AI can optimize ad performance but requires careful management.Hudson's Bay's decline reflects broader retail challenges.Distinctive brand assets are crucial for effective advertising.Attention spans for digital ads are alarmingly short.Marketers must adapt to changing consumer behaviors.Jason Alexander's campaign showcases effective brand storytelling.Understanding the full funnel is essential for measurement.Continuous testing and learning are vital in advertising.

Learn about the evolving landscape of SEO, particularly in relation to Shopify's recent AI-specific updates and the implications of large language models (LLMs) on search and eCommerce. Brad and Sam also explore key changes from Google Marketing Live, the impact of AI on organic traffic, and actionable takeaways that brands can implement today to get ahead of the changes.Key Topics:- Introduction to SEO Changes and LLMs- Shopify Editions - Google Marketing Live Hot Takes- The Evolution of Search and Organic Traffic- Actionable Insights for Brands- The Future of Shopping InterfacesConnect with Sam on LinkedInBlink SEOConnect with Brad on LinkedIn

Abonneer je op ⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. [00:00] Intro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[01:08] Inzicht in groei van AI: Meer mensen gebruiken AI dan we denken[03:15] Google maakt AI search beschikbaar[08:13] Google pakt uit met AI innovaties op Google I/O[18:03] Pulse from the past: Will Smith eating spaghetti in 2023 en anno 2025[19:31] Schokkend goede videogeneratie met VEO3 model in Google's nieuwe video-tool Flow en de demo met de ev-autoshow [24:00] Google Marketing Live update[29:49] YouTube views ineens stuk hoger: Youtube verandert definitie van views op Shorts[31:34] OutroShownotes: https://www.adwise.nl/podcast/Hosts: Jeroen Roozendaal en Daan LoohuisVolg Adwise ook via:

This week on Marketing O'Clock, we're un-power-packing all the biggest Announcement from Google I/O and Google Marketing Live. AI Mode is now available to everyone in the US, and ads will be featured. Plus, Gemini is everywhere, PMAX channel reporting is in open beta, and new prospecting controls are coming to demand gen.

This week was a huge week for search; between Google I/O and Google Marketing Live - it was just a lot. We had two unconfirmed Google ranking updates, one on I/O day and one on May 16th. Google announced AI Mode was...

https://www.make-sense.digital/digital-scaling-roadmapRésumé du Google Marketing Live 2025 - Google Ads - Youtube AdsHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

This week on Marketing O'Clock, a hot new search engine just entered the Villa, introducing SearchGPT. Plus, Google Marketing Live updates are finally live in your accounts and where ad platforms lead Reddit will follow with a new “form” of ad. Thank you Optmyzr for sponsoring this week's show! Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Visit us at - https://marketingoclock.com/

In dieser Episode von webnetz Snacks sprechen wir über die neuesten Entwicklungen im Bereich Performance Marketing. Nico und Katharina werden drei Themen diskutieren, die für Werbetreibende und Agenturen gleichermaßen relevant sind. Nicht überspringbare Instagram-Anzeigen Instagram experimentiert mit nicht überspringbaren Anzeigen, ähnlich wie bei YouTube seit 2018. Dies könnte die Sichtbarkeit und Reichweite für Werbetreibende, aber auch das Risiko von Nutzerablehnung und Verschlechterung der Videoqualität mit sich bringen. Wie können Werbetreibende diese neue Funktion nutzen, ohne ihre Zielgruppe zu verlieren? Google Marketing Live 2024 und neue Werbemöglichkeiten Die jüngste Google Marketing Live Konferenz hat einige aufregende Ankündigungen gebracht. Von verbesserten Performance-Max-Einblicken über Shopping-Anzeigen in Google Lens bis hin zu animierten Anzeigen und YouTube Shorts-Stickern. Wie können Agenturen diese neuen Funktionen nutzen, um die Kampagnen ihrer Kunden zu verbessern? Diversifizierung von Werbeplattformen Mit der Diversifizierung von Werbeplattformen - von neuen Playern wie Brave Ads bis hin zu Nischenplattformen wie Reiseportalen und Marktplätzen - verändert sich die Landschaft des Performance Marketings. Wie können Agenturen ihre Kunden bei der Entscheidung über die richtige Plattform beraten und sicherstellen, dass ihre Kampagnen auch auf diesen Plattformen erfolgreich sind? Diese Episode ist ein Muss für alle, die in der Welt des Performance Marketings auf dem Laufenden bleiben wollen. Die neuesten Trends, Herausforderungen und Strategien, die ihr kennen solltet. Also hört rein und bleib up to date! Mit: Katharina Knolle, Expertin für Paid Media Marketing, webnetz Nico Loges, Head of Paid Media Marketing und Podcast Host, webnetz

Blu 4.0 Podcast - 2024-5-31 [00:00:00] 8:14 pm - Blu 4.0 [01:00:01] 9:14 pm - Blu 4.0 [02:00:01] 10:14 pm - Blu 4.0See omnystudio.com/listener for privacy information.

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. (00:00) Intro (00:59) Google Marketing Live 2024: Alles wat je moet weten! (06:29) Eerste weken met Google AI overviews: veel (lachwekkende) beginnersfoutjes (10:46) ‘AI functies nog niet klaar bij lancering IOS 18' (13:29) Amazon introduceert Performance+ met 30-90% lagere CPA's (16:06) Meer bedrijven kiezen voor gecertificeerde influencers (18:17) Update van Whatsapp maakt communities en praktischer (21:35) Pulse from the past: Ervaar bizar goede artificial intelligence met GPT-3 (beluister hier het fragment uit Pulse #10) (24:32) Outro Shownotes: https://www.adwise.nl/podcast/ Hosts: Jeroen Roozendaal en Daan Loohuis Volg Adwise ook via:

Join Mike Ryan for a discussion of his highlights from GML 2024. Was the event overshadowed by Google I/O? Do advertisers need to worry about the biggest shake-up ever to Google's SERP? He answers these questions and unpacks the news around core ecommerce feature announcements like profit bidding, interactive Shopping ads, and improvements to asset and video reporting in Performance Max campaigns. All in all it was a good GML for paid teams, but a worrying one for organic teams and publishers. Mike explains it all in this episode.

Google Marketing Live 2024 This week on Marketing O'Clock, we're unpacking all the headlines from Google Marketing Live. Google wants advertisers to grow a (Power) pair, advertisers win the data with new pmax insights, a brand new feature for merchants in the SERPs, and Google is ADding shopping and search ads to AI overviews. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00

El evento más grande de Google Ads ha sido esta semana y junto a Manuel Vilella, vamos a desgranar todo lo que se ha visto y os daremos nuestra opinión de cada punto. Web: ppccast.comPPCFest: ppcfest.comPPCCast+: academia.ppccast.com

Roger Montti, staff writer at Search Engine Journal, joins hosts Kristine Schachinger and Jim Hedger to share his thoughts on Google's vision of its own future. Roger wrote about this week's Google Marketing Live in NYC in a piece published May 22, "Google To Prioritize AI Overviews Ads Over Organic Search". In it, Roger offers an overview of search results berift of visible blue links. This vision of Google's future will be driven by paid placement rather than the meritocratic set of algorithms Google organic search, which will get relegated so far below the fold it might as well be buried. Any experience with Roger is a well informed though sometimes scary one. This one is both, but, as always, there's hope. You'll want to hear the future Roger sees.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In unserer neuesten Podcast- und YouTube-Folge erfährst du alles über die aktuellen Google Ads-Updates. Wir sprechen über die automatische Pausierung inaktiver Keywords, neue Digitalsteuer-Aufschläge und die neuesten KI-Funktionen von der Google Marketing Live. Bleib informiert und optimiere deine Kampagnen!

Join us this week as we welcome back Matz Lukmani to discuss optimizing your ad campaigns with Google's extensive media inventory for improved lead quality and conversion rates. Matz, a product lead for Google Performance Max, shares compelling success stories from companies who've seen notable enhancements in lead qualification and ROI after upgrading their campaigns. He stresses the need for robust measurement and patience to fully leverage PMax. Tune in to learn how to refine your lead generation tactics and achieve remarkable results with Google Performance Max. Plus, don't miss your chance to get a virtual front-row seat at Google Marketing Live on Tuesday, May 21, 2024, to discover the latest Google Ads innovations and see how Google AI can boost your business. Register now! Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Matz Lukmani: Matz Lukmani (EMEA Product Lead, Google Performance Max), based in London (UK), has been with Google for more than nine years, working on products like Google Analytics 360, Google Ads, Search Ads 360 and Firebase Analytics. He currently leads Performance Max Campaigns and Attribution offerings within Google Ads, Search Ads 360 and Google Analytics in EMEA. He has worked over 15 years in the USA in various leadership roles at SAP, Bristol-Myers Squibb, Toys R Us, MediaCom, Triad Retail Media and PwC, to name a few. He offers analytics consulting services in web analytics, predictive analytics and advanced marketing AI across a wide range of industries. Be sure to follow Matz on LinkedIn.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com. Topics In This Episode:   Advantages of Google Performance Max Client success stories Technical advancements Measurement and upgrades Digital transformation Value-based bidding Campaign optimization Quality control and security

Did you get a chance to watch Google Marketing Live? In his episode, John Lincoln, Ignite Visibility CEO will introduce you to two new ad units that were launched that you need to know about Demand Gen Camapigns and Video View Camapigns.

Google's Marketing Live 2023 event showcased the search giant's innovations in generative AI for advertising and enticed advertisers to connect more deeply with Google's ecosystem. Cool, right? Well… maybe not.… The post The Biggest Lesson About Artificial Intelligence in Marketing from Google Marketing Live 2023 (Thinks Out Loud Episode 386) appeared first on Tim Peter & Associates.

What if artificial intelligence could revolutionize the e-commerce industry? Join us in our captivating conversation with Ralph Mayr, director of Product Management at Smarter Ecommerce, as we delve into the intriguing world of AI and its impact on ecommerce. From high-level concepts like philosophical zombies to current applications in performance marketing, Ralph shares his expert insight from both a consumer and product manager's perspective.We tackle the moral implications of AI, including whether it should announce itself if it could be mistaken for a human being. Our discussion explores the state of Google search and its results, as well as the ads served alongside them. We examine the growing pains of new technologies like Google's Shopping Graph and conversational AI, and how these developments may improve search experiences for both consumers and advertisers.Finally, we dive into the latest updates from Google Marketing Live, touching on conversational campaign creation, Product Studio, and more. Learn how chat-based assistance could revolutionize campaign creation and the implications of AI-assisted tools like Product Studio for product images. Don't miss our analysis of the potential long-term effects of these innovations and the trade-offs between time savings and performance. Tune in and elevate your understanding of the ever-evolving landscape of AI and ecommerce!

Get ready for an electrifying episode as Grace and Liel plunge headfirst into the thrilling world of Google Marketing Live 2023! Brace yourself as they uncover the jaw-dropping announcements made by Google concerning Google Ads. With AI at the helm of creativity, they'll explore the exhilarating debate: should you entrust your creative work to the digital geniuses or risk being lost in a sea of mediocrity? It's a high-stakes game where your brand's distinction hangs in the balance!But hold on tight, because the excitement doesn't end there! Grace spills the beans on the latest developments in the talcum powder mass torts, revealing the twists and turns that keep us on the edge of our seats. And that's not all—prepare for a mind-blowing comeback as the 3m earplugs mass torts resurface from the depths of legal limbo. Just when you thought it was game over, they're back in action, proving that persistence pays off!And if that's not enough to get your heart racing, get ready for a game-changer in the digital realm. Your law firm's Google Business Profile has transformed into a supercharged powerhouse. Say goodbye to the sidelines and hello to the spotlight! With enhancements and the chance to claim a featured block in the new search generative experience, you'll leave your brand competitors eating your dust. It's a thrilling race to the top, where every click and search can make or break your success.Resources mentioned in our episode:Your GBP can be the key to SGEGoogle Marketing Live - Everything you need to know Vista Law Firm Leadership SummitEnjoy the show? Subscribe and leave us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com. Hey, loyal listeners! We're aware of some audio quality gremlins that have been causing trouble in our recent sessions. We want to assure you that we're on it, and we're determined to get back to our usual recording standards. Thanks a million for your patience and continued support. We promise to make your listening experience top-notch again soon!Episode notes powered by ChatGPT

Neste episódio número 124 falamos do novo Apple Vision Pro, 3 tendências no Google Marketing Live e mulheres e tecnologia – e124s01     Episódio de: Download do podcast A servidoresverdes.pt que já está online e já se podem criar o vosso website.  A servidoresverdes.pt ajuda-vos a passarem para um servidor com energia 100% renovável […] O conteúdo Apple Vision Pro, tendências no Google Marketing Live e mulheres e tecnologia – e124s01 aparece primeiro em Marketing por Idiotas.

Welcome to growing e-commerce. This time, Mike is discussing Google marketing live, also known as GML. As the recording takes place between GML and IO (Google's big developer conference), it was a pivotal month probably in the history of the company. Most importantly, ecommerce was at the forefront of GML and it felt very much like an ecommerce event. Listen to the episode to learn  about the features coming to Google search and Google ads and what they mean for you. We'll cover conversational campaign creation, product, studio, Merchant Center next and more.Overall direction of Google technology - 3:00Ads are coming to SGE? - 7:20How can AI in Google environment support advertisers - 13:10Automatic asset generation -18:55Product Studio - 23:10Merchant Center Next - 29:16

Am 23. Mai 2023 fand die Google Marketing Live statt – die Vorstellung der wichtigsten Neuerungen in der Google-Werbewelt. Da durften AI-Themen natürlich nicht fehlen. War sonst noch was? Wo geht die Reise bei der Search Generative Experience (SGE) in Sachen Werbung hin? Und wie sieht das große Bild aus? Reden wir drüber – mit unserem SEA-Experten Martin Röttgerding. Episode/Transcript/Shownotes: https://bloo.link/sc277 Noch mehr von Bloofusion für Dich? https://www.bloofusion.de/hallo

Link del episodio: https://ppccast.com/podcast/146-google-marketing-live-2023-global-keynoteÚnete a nuestro Telegram: https://t.me/joinchat/AqQnCBJgzLXsVxmvwqlA5Q Propón tu idea para nuevos episodios: https://ppccast.com/proponer-idea/ Envíanos tus preguntas a: https://ppccast.com/preguntas/ Web: ppccast.comPPCCast+: academia.ppccast.comIcons made by Freepik from www.flaticon.com

More AI and Google for you! We've got the latest news from Google recently, with some interesting forecasting for what Google could evolve into by 2033. There is lots of interesting news in Artificial intelligence, including an increase in AI scams to keep an eye out for. Sit back and enjoy this feature of News From the EDGE!  News from the EDGE: [00:04:35] Google Marketing Live 2023, Everything You Need to Know LINK [00:07:57] Google Search Console Performance Report Delayed LINK [00:09:11] EDGE of the Web Title Sponsor: Site Strategics [00:10:20] Google Search of Today Won't Exist in 10 Years LINK AI Blitz: [00:12:42] Google Opens Access to Search Generative Experience Today LINK [00:15:28] New Superbug-Killing Antibiotic Discovered Using AI LINK [00:17:35] Meta's Speech AI Models Support over 1,100 Languages LINK [00:20:23] AI Scams Targeting Older Americans LINK AI Tools: [00:24:40] Zipchat - AI Chatbot Powered By GPT-4 LINK [00:25:06] Logic Loop - Query Your Data Conversationally LINK [00:26:04] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:28:20] Barry Blast 1: Google Announces New Topic Authority System LINK [00:29:20] Barry Blast 2: Google Has Done it's Last Mobile-First Indexing Switch After 6 Years LINK Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering: (00:00) Intro (00:41) Google is klaar met cookies - experiment met 1% van chrome gebruikers en Google will disable third-party cookies for 1% of Chrome users in Q1 2024 (04:07) Google Marketing Live '23 - de 5 highlights (11:15) De jaarlijkse Google Ads benchmarks (14:55) Chat GPT heeft nu Bing als standaard browser en zoekmachine (20:40) Disney gaat ook ad-supported abonnementen aanbieden in de EU (23:10) WhatsApp laat gebruikers hetzelfde account op meerdere telefoons gebruiken (27:07) Huidverzorgingsmerk Clinique's Metaverse omgeving (32:15) Outro Shownotes: https://www.adwise.nl/podcast/ Hosts: Jeroen Roozendaal en Daan Loohuis

This week, we had the big Google Marketing Live event where Google showcased more of how ads will work on the new Google Search Generative Experience. Google launched the new Google Search Generative Experience for some waitlisted searchers (it is not in my video because it was late Thursday and I recorded the video earlier).

Today is a big day for the folks who run Google's ad platform - it is Google Marketing Live day, their annual announcement-fest. We'll have coverage in today's regular episode, which will be coming your way later today, PLUS more analysis over the next few days as the industry reacts to the changes.But before this morning's big keynote, myself and four Google marketing pros gathered for our second annual unofficial Google marketing live tailgate — here is a replay of our live event this morning. It's about 55 minutes long, goes into lots of detail about what they expect, what the last year was like on the ad platform, how TikTok is affecting the scene, whether the industry is ready for the removal of third party cookies, and a whole lot more.HOSTTod Maffin is the host and producer of the Today in Digital Marketing and Behind the Ad podcasts. A 25-year veteran of the digital marketing space, Tod runs the engageQ digital agency.PANELISTS- Jyll Saskin Gales spent 6 years at Google helping major brands with their ad campaigns. Today, she runs Inside Google Ads, one of the best training and most up-to-date programs there is. She's in Toronto.- Anu Adegbola, Founder & CMO at PPC Live UK and Paid Search Account Director at Marin Software (United Kingdom)- Boris Beceric, Digital Marketing Consultant (Germany)- Whit Norrad, Director of Demand Generation at FlexDealer (Canada).✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/premiumfeed.Use GPT4 to Comment with 1 Click on LinkedIn ProspectsJoin 15,000+ LinkedIn power users and supercharge your social selling with Engage AI! Imagine effortlessly writing insightful comments that break the ice and build relationships with prospects.With Engage AI as your comment writing assistant, you'll save precious time while achieving conversions with every added touchpoint.Transform your LinkedIn conversations into powerful conversion tools today.✅ GET STARTED FREE NOW..

R. Ethan Braden serves as Executive Vice President and the chief marketing and communications officer at Purdue University and Purdue Global. Ranked as one of the Top Ten Most Innovative Schools in America by US News and World Report for four consecutive years, Ethan leads the system in the persistent pursuit of the next giant leap by passionately positioning, promoting, and protecting the Purdue brand and portfolio worldwide.In October 2021, Fast Company Magazine selected Purdue University as one of its inaugural “Brands That Matter,” a list honoring companies and organizations that authentically communicate their mission and ideals and give people compelling reasons to care about them according to Fast Company editors. The only university and the only Indiana entity named a Brand That Matters, Purdue was selected alongside Nike, 3M, McDonald's, Ford, Yeti, and other large multinational conglomerates, small companies, and nonprofits.In 2020, the American Marketing Association recognized Ethan as ‘Marketer of the Year,' and Purdue University's central marketing and communications team as ‘Team of the Year,' both for higher education.He has appeared in Fast Company magazine, the Washington Post, AdAge, The Hechinger Report, and The Morning Brew. Ethan has spoken at Google Marketing Live and Salesforce's Dreamforce, as well as appeared on numerous podcasts related to brand management, marketing, and higher education. Ethan teaches personal branding to student-athletes in Purdue University's Optimizing Personal Brand and Image class, an innovative partnership between Purdue's School of Management and Purdue Athletics prompted by NIL.Previous to Purdue, Ethan worked for Eli Lilly & Company for over a decade, where he served in a variety of senior marketing and sales leadership roles in the U.S. and globally, building, launching, and managing some of Lilly's and the pharmaceutical industry's most successful and life-changing, billion-dollar brands.Ethan earned his MBA from the University of Notre Dame and his bachelor's degree from Willamette University (Salem, Oregon). Ethan lives in West Lafayette, Indiana, with his wife, Betsy, their son, Benjamin, and their daughter, Margaret.Two Quotes From This Episode"When we read together, and we consume together, it creates common knowledge. And it creates a common language...there's a common language that pervades the community of employees as a result of referring to the same texts.""The transition that we've made in our industry over time went from marketing, to brand, to now storytelling. And I don't care what you're in, great stories beat great spreadsheets."Resources Mentioned in This EpisodeThe episode title is taken from the book Long Life Learning: Preparing for Jobs that Don't Even Exist YetLinks to resources are located in the transcript!About The International Leadership Association (ILA)The ILA was created in 1999 to bring together professionals interested in the study, practice, and teaching of leadership. Plan for ILA's 24th Global Conference online on October 6 & 7, 2022, and/or onsite in Washington, D.C., October 13-16, 2022. Register for the 24th Global Conference here!My Approach to HostingThe views of my guests do not constitute "truth." Nor do they reflect my personal views in some instances. However, they are important views to be aware of. Nothing can replace your own research and exploration.Connect with Scott AllenWebsite

1. LinkedIn Launches ‘LinkedIn Collective' For B2B Marketers - LinkedIn has launched LinkedIn Collective, a community designed for and by B2B marketers to inspire excellence and success for all of us. Per LinkedIn:“The Collective will offer groundbreaking thought leadership and content resources informed by LinkedIn data and insights, our team of experts, and leaders across the B2B marketing industry. Some see LinkedIn purely as a distribution or promotional channel but we're here to challenge this assumption. Our platform is more than that – it's a thriving community of 850 million members that turn to us to help build their brands, foster connections and grow their communities.With the Collective, we want to showcase what it looks like to build a content brand on LinkedIn, proper. Though we will continue to provide the excellent and resourceful content that you've come to expect on this blog, our new content brand is platform-first and will live and grow on LinkedIn.”2. YouTube Update: New Metrics, Copyrighted Music.. - For creators, YouTube has added a number of new capabilities, including more data on their subscriber growth. Creators can now see how many subscribers they gain from community posts. This new metric can be accessed in YouTube Analytics' subscription source report. YouTube plans to introduce per-post subscriber analytics in the future. To provide creators more music choices for their videos, YouTube is broadening its partnerships with music labels and publishers so that they have the ability to access more copyrighted content while being able to earn revenue on their videos. Before this update, including copyrighted music would disqualify a video from monetization. If you've enabled the option to allow other creators to remix your content, you can now get more information about those remixes in YouTube Analytics. The three metrics you can see are: Total remix views  Top 15 remixes on mobile  Top 15 remixes on desktop 3. Google Added Structured Data For Product Pros And Cons - Google has added structured data support to read and potentially use pros and cons for product review snippet in the Google Search results. Google said you can now “tell Google about your pros and cons by supplying pros and cons structured data on editorial review pages.”  Even if you don't use this markup, Google may still show pros and cons in the product search result snippets. So take actions and do not rely on Google.4. Google Changed Search Result For Queries With Quotes - Now if you do a search such as [“google search”], the search results page will show the snippet where the quoted text appears.According to Google, prior to this update, the quoted search term was not always displayed in the Google Search result snippet because sometimes the quoted text exists in portions of a document that don't lend itself to making helpful snippets. For instance, a word or phrase might be present as a menu item on a page where you can access the site's many sections. Such portions might not result in a snippet that produces a readily accessible description. And now Google says that they made this change due to user feedback - “We've heard feedback that people doing quoted searches value seeing where the quoted material occurs on a page, rather than an overall description of the page. Our improvement is designed to help address this.”P.S: This is not a ranking change but rather a user interface change on how Google Search will show some searches, searches that use quotes. This may impact your click-through rate from the Google search results but will have no impact on how you rank for those types of queries.5. Google Launched A New Version Of Google Tag - The Google tag (gtag.js) is a single tag you can add to your website to use a variety of Google products and services. Instead of managing multiple tags for different Google product accounts, it lets you send data from your website to linked Google product destinations to help you measure the effectiveness of your website and ads.The new Google tag (currently only accessible and configurable from Google Ads and Google Analytics 4), which was shared at Google Marketing Live, is rolling out. The aim is to make tagging easier to ensure reliable measurement for the long-term. If you're already using the global site tag (gtag.js), you don't need to take any action, but here are some things to know: The new Google tag is a single, reusable tag built on top of your existing gtag.js implementations so no need to add new code There are also new codeless capabilities so you can set up & track on-page events right from the UI – no developer resources needed. You can easily combine & manage your Google tag settings from the new Google tag screen in both Google Ads & Google Analytics. The one code works across both products. Soon, you'll be able to use your existing Google tag installation when creating new Google products, accounts, conversion actions – no extra code needed. Plus, more updates to come, including for those using Google Tag Manager. For more information, you can read the Google announcement here. To see all the tags you have access to, go to Google Tag Manager and click the “Google tags” tab on the Accounts table.6. Google Keyword Planner Now Allows You To Organize Keyword InTo Ad Groups - This “Organize keywords into ad groups”  feature was released in 2021, only to a small number of users. And now Google is slowly rolling out this feature to global user base . Here is what Google had to say:"You could always manually choose to add keywords to ad groups (manually picking which ones to add where). This feature adds the ability to use an automated machine learning system where we suggest which ad groups are the best ones for the keywords, instead of you manually doing the placement. This should hopefully save advertisers time and effort if they have thousands of keywords/ad groups to sift through. The ability to manually add keywords still exists."FYI: Just like with most automation, use with caution. Test, analyze, and adjust as necessary.7. New Features In Google Discovery Ad - The new features are: The onboarding flow for creating Discovery ads has been rebuilt. Advertisers will be asked to add different aspect ratios, distinct headlines, and text overlays over images when they create their ads. Additionally, users will get real-time feedback on how effective their ads are, with scores ranging from "Poor" to "Excellent," as well as an optimization score with useful advice. Discovery advertisers can now use the insights page to see which audience segments may deliver the biggest impact. Advertisers can also use asset reporting to view performance across the Discovery ads. Users can compare the performance between assets and decide which ones to turn off, switch, or edit. Advertisers can also use optimized targeting to assess information about keywords and landing pages to find audiences that can meet your campaign goals. There is a new audience builder advertisers can use to create and reuse audiences across campaigns. Users can also use the Google Ads Editor as well as API to manage campaigns at scale. You can read the full announcement from Google in their help guide.8. Facebook Shutting Down Live Commerce On October 1, 2022 - Over the past few years, Facebook has been experimenting with live shopping implementations as part of a larger effort to capitalize on growing eCommerce trends.  And now the company has announced that it's shutting down its experiments with live shopping in the app, as of October 1st this year.However, it is not completely abandoning live shopping; Instagram will continue to host it and expand it. Mark just did not see a future for it on Facebook, which is understandable. And it also reflects the generally unfavorable reception to live shopping in western markets. Plus e-commerce is slowing down in the US. Remember in episode#119, we covered the 10% headcount reduction at Shopify. 9. Twitter ‘Location Spotlight' Is Now Available To All Businesses - Initially launched to selected businesses earlier in the year, now, all businesses that have switched to a Professional Profile can add the module, which displays your physical business location on a map within your Twitter profile presence.You can read more about how to convert your Twitter account to a Professional Profile at this link.10. New Workshops Added To Twitter Flight School - Twitter's Flight School is a free education element, which provides you with a Twitter accreditation, and covers all the basics of tweeting and tweet strategy - which is worth taking to ensure that you're across all the various opportunities of the app.Now, Twitter is launching a new ‘Taking Care of Business' workshop series, which is designed to help professionals starting out on Twitter gain a better understanding of its latest products and offerings.“The workshops will cover how to set up your Professional Account, how to activate an appropriate spotlight for your business and how to tweet confidently and engage with your audience.”You can register for the workshops, run via Twitter Flight School, here.Twitter is also launching additional business courses in its Flight School education platform. Here is what Twitter said:“We'll be rolling out 10 a la carte courses on Twitter Flight School that will cover several topics that are top of mind for professionals on how to leverage Twitter to drive customers to buy. Our #TweetLikeAPro coursework will be designed specifically for small to medium businesses and will cover topics like how to Up Your Tweet Game, Creating a Community of Engaged Followers and Keeping it Simple: The 4 Cs of Content Strategy.”You can find more about the latest Flight School courses here. 11. Pinterest Reports 9% Revenue Increase In Q2'22 With Errors In Their Quarterly Report - Pinterest published its Q2 2022 results with some mistakes. In their quarterly results they state that they have 433 million DAU - same as Q1.) However when I sum up the breakdown, I see the number at 432 million in Q2 and they lost 2 million actives in US. Meanwhile they had 434 million actives in Q1 while they reported 433 million. Also they had lower than expected revenue though they earned $665.9 million (a 9% year-over-year). Also their revenue per user is off since you divide the total revenue by active users. So I will not cover it here and I plan to blog + tweet about it to Pinterest later this week.FYI: Elliott Management has a track record of buying up assets in companies that it believes could be performing better has recently purchased a 9% stake in Pinterest.

Eind mei was Google Marketing Live, het jaarlijkse event waar Google alle nieuwe productlanceringen aankondigt voor Google Ads en het Google Marketing platform. Bovendien geeft dit event altijd een inkijkje in waar Google en de markt zich naartoe beweegt. In deze aflevering duiken we samen met onze Head of Advertising Nick in de trends en thema's van Google Ads 2022. Hosts: Jeroen Roozendaal, Daan Loohuis Gast: Nick Oltvoort, Head of Advertising / Senior Digital Advertising Marketeer Shownotes: www.adwise.nl/podcast/

Each year, marketers from across the world gather to watch Google Marketing Live to share best practices and learn about the latest Ads and Commerce innovations. This year Google revealed new ways for advertisers to drive results today and build resilience for tomorrow. Key talking points centred around Ad Formats, Automation, Insights, Privacy & Measurement, Retail and Video. We are joined by experts from Mediaworks and Google to review the key takeaways and critical points every marketers needs to know about from one of the biggest industry events of the year.

Google is changing shopping - here's what you need to know. All businesses (especially product sellers) need to understand Google's latest move via the 2022 Marketing Live event. Learn more about Sol Insights: https://www.solinsights.com Get the weekly Good Morning, Market email newsletter: https://www.solinsights.com/good-morning-market.html

In our second part of our Google Marketing Live part two review, Grace and Liel look at updates that improve privacy and enhance the use of first-party data to a revamped assets library and an, even more, AI-dependent responsive search ad assets. Join our conversation as we discover what could potentially stick and change how we use Google Ads as we know it, just like other announcements in Google Marketing Live from previous years have completely transformed the platform. Resources mentioned in our episode: https://www.wordstream.com/blog/ws/2022/05/24/google-marketing-live (Google Marketing Live 2022: The Top 10 Updates You Need to Know) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

In this episode, Kasim recaps the highlights from Google Marketing Live 2022. He shares the updates he looks forward to and how these can affect advertisers and agencies. 00:00 The key takeaways from Google's Marketing Live Keynote 2022 02:52 Asset library 03:51 Attribution insights 05:31 Privacy and measurement 09:06 Intuitive shopping 11:52 See competitor's stronger offers Watch the Google Marketing Live 2022 here: https://www.youtube.com/watch?v=Cq6aek2MCfI&t=0s (https://youtu.be/Cq6aek2MCfI)

In this KPI Cafe, we return to the conversation of Google Marketing Live with Colin Carrasquillo, Digital Marketing Manager for the Nielsen Automotive Group. In this second part, Dane and Colin continue their dive into different elements, strategies, and updates shared during the most recent GML event -- plus some other relevant thoughts. Here's what you can expect:Conversation and ContextDeprecation of the Cookie First-Party DataInsightsAudience SegmentsPerformance Max CampaignsEase of useAutomation w/ Human OversightData to MineInfo. from WebsiteRelevanceDealership Digital Side DoorGoogle EAT ThoughtAutomationClosing ThoughtsIf you like what you hear, be sure to subscribe to the KPI Cafe on your favorite podcast platform.

Chad Crowe, Partner and Head of Operations at Acadia, joins Kiri Masters on the podcast today to recap his takeaways from Google Marketing Live 2022.

Google Marketing Live is an annual event where Google reveals its latest marketing innovations and shares its vision for the future of marketing. This year's event was held on May 24, 2022. And in this week's episode Grace and Liel explore what were some of the most and not so exciting announcements the most important event in the year on Digital Marketing had to offer. From enhancements to performance max to a whole new range of features that will power your law firm's first-party data and put it to work for your marketing. Resources mentioned in our episode: https://support.google.com/google-ads/answer/12158560?hl=en (Recap of product announcements from Google Marketing Live 2022) https://www.searchenginejournal.com/16-announcements-from-google-marketing-live-2022/451643/ (16 Announcements From Google Marketing Live 2022) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering o.a.: Het begin van het einde van wachtwoorden, en daarmee login-frictie? Rundown van de belangrijkste Google Marketing Live aankondigingen! Marketing budget-benchmarks van CMO survey 2022 Whatsapp Premium; een eigen whatsapp url en meer apparaten Uitgelichte vacature: SEA Marketeer Shownotes: www.adwise.nl/podcast Hosts: Jeroen Roozendaal en Daan Loohuis

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with by Ginny Marvin (@adsliaison) Q1 Let's start off by sharing our overall reactions to this year's Google Marketing Live event. How are you feeling/what are you thinking one week later? Q2 What was the thing that was announced or talked about that you found most interesting? Why is it interesting to you? Q3 Is there anything you thought for sure would be discussed and/or announced at this year's Google Marketing Live that was not? Questions for Ginny: The on-device conversions - HOW will this actually work? The presentation had no detail only “it works”? Can you give some more detail on how the new version of responsive ads will work with pulling information from your website? How will this work vs. DSA? Can you specify which pages should be used for the new RSA crawling feature? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message

Google Marketing Live 2022 came out with some interesting updates. In this episode, join John Lincoln, SEO expert as he watches Google Marketing Live 2022 and discusses the updates and the context of these changes.

In this KPI Cafe, Colin Carrasquillo, Digital Marketing Manger for Nielsen Auto Group, dives into some of the latest Google innovations with host Dane Saville. This discussion come on the heels of the 2022 Google Marketing Live event from Tuesday, May 25th. While the GML event helps guide the conversation, Dane and Colin discuss current usage of tools and products referred to during the event, as well as hits on a few more general topics based on what was presented.You'll hear perspectives and alignment on topics that are — and will be — impacting your dealership's digital marketing from both a dealer and a vendor in automotive retail across a variety of hot topics in a speed-round discussion that is now divided into two parts.Add your voice to the discussion by reaching out to host Dane Saville at dane@reunionmarketing.com to have him share your feedback on the next KPI Cafe, which will feature Part II of the interview with Colin.Here's what you can expect:Conversation and Context for Today's EpisodeWhat's Going on in Auto? w/ Wendy ReevesCatching Up with Colin CarrasquilloContext on the Nielsen Automotive GroupFormat of Today's ShowGoogle Vehicle Listing AdsLove-HatePre-Owned100% CoverageExposureVariance on MetricsGA4Events/Actions for AdsDifferent Paths to PurchaseUsing DataAnalysesVideoTying to Visual Mode at GoogleTangible NeedGoogle Asset LibraryQuality?Facebook Brand AwarenessClosing Thoughts and Preview of Next Week

1. Post To TikTok From Your Favorite Social Media Management Tools - TikTok's Marketing Partners Program has expanded to include a new set of social media management tools that will allow you to organize, schedule, and, yes, publish content to TikTok from your preferred platform. Per TikTok:“Today, we are excited to introduce the TikTok Marketing Partners Program's inaugural group of badged partners in the Content Marketing specialty. These eight industry leaders - Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and Sprout Social - have built innovative solutions that make it easier for brands to publish, manage, and track their content on TikTok, all within the content management tools that brands already use and love. We are excited to connect brands with these trusted partners who can help them lean into and level up their TikTok-first content strategies.”This will make planning and posting TikTok updates much easier, as well as streamlining the repurposing process so you can re-share your video assets across platforms.2. TikTok Introduces Livestream Subscription Service - You can now subscribe to your favorite LIVE TikTok creators with a monthly membership to LIVE Subscription.Currently, LIVE Subscription is only available to invited TikTok creators, and it will be available to everyone in the following months. This functionality contributes to TikTok's efforts to give creators more ways to earn money on the platform.The current subscriber benefits are fairly similar to those found on Twitch and YouTube. Subscribers will receive badges that will be displayed next to their names, as well as personalized emotes to use in chat and access to a subscriber-only chat.Source: https://newsroom.tiktok.com/en-us/live-subscription-invite-only 3. Ads In YouTube Shorts - With Shorts now driving more than 30 billion daily views, Google will be a fool not to monetize it without Ads. Now Google revealed at its Marketing Live event this week that it will begin to gradually roll out ads in YouTube Shorts around the world. The company has been experimenting with ads in YouTube Shorts since last year. Video action marketing and app campaigns will automatically scale to YouTube Shorts starting this week. Advertisers will be able to connect their product feed to their video campaigns later this year, making their video advertising on YouTube Shorts more shoppable. FYI: TikTok already has shoppable video ads, allowing users to view things without having to switch to a browser.Source: https://blog.google/products/ads-commerce/resilience-results-reinvention-google-marketing-live/ 4. Google Marketing Live ‘22 Event Announcements - Google's Discover feeds are getting additional additional video options.“Discover is where people scroll through their favorite personalized content for ideas and inspiration. We're exploring ways to help you bring short video assets to Google's feeds so you can offer more compelling and engaging ad experiences.”Although Discover is a less-used personalization feature within the Google app, the new video ad possibilities may assist to engage with users who are interested in specific themes and trends.A/B testing, support for store sales targets to optimize for in-store sales, new insights and explanations, including attribution, audience and auction data, and optimization score and suggestions, are all part of Google's Performance Max updates. Performance Max campaigns enable advertisers to effectively extend their Search ad efforts, by enabling Google's system to showcase your promotions across more surfaces.In order to increase contextual understanding and targeting, Google is now adding fresh search data to its ad insights page.“Based on the billions of searches we see every day and the millions of signals we analyze for every ad auction, we're introducing three new reports that will roll out worldwide over the coming months.”The three new reports are: Attribution insights - show how your ads work together across Google surfaces — like Search, Display and YouTube — to drive conversions. Budget insights - find new opportunities for budget optimization and show how your spend is pacing against your budget goals. Audience insights - for first-party data show how your customer segments, like those created with Customer Match, are driving campaign performance. Google is also introducing automatically generated assets for responsive search advertising, which will generate assets for your campaigns based on material from your landing pages and existing ads.“The system will then display the best-performing combination of automatically created assets, and the assets you provide, to make your ads more relevant.”Check out the sessions from Google Marketing Live here.5. How Does LinkedIn Feed Algorithm Work? - LinkedIn is facing the same issues as other platforms: re-posts from other platforms, spam, vaguely topical polls, and various other low-interest posting actions, designed specifically to generate shallow engagement. So, LinkedIn's VP of Engineering Sabry Tozin shared what types of content LinkedIn seeks to amplify in-stream:a.) In “What kind of conversations are welcomed on LinkedIn?” Tozin emphasized the importance of constructive and respectful conversations. Conversations that people care about and talk about. b.) In “What does it mean to be professional when it comes to content on LinkedIn? Tozin, share advice on what it means to be "professional" on LinkedIn. Be authentic and talk about what's important to you.Things you ought to know about: LinkedIn considers a user's 'dwell time' when ranking content, which is the amount of time someone spend looking at an update or link as a measure of relative interest. LinkedIn posts containing double-spaced text, which are intended to entice clicks by requiring the user to tap on the post to see the entire message, are now penalized with lower reach. Posts that ask or encourage users to interact with them through likes or reactions will have a lower reach. LinkedIn is now actively limiting the number of polls that viewers see in-stream. So, if you want to get the most out of your LinkedIn content, stay away from these elements and concentrate on writing useful, engaging pieces that are relevant to your target audience.Source: https://blog.linkedin.com/2022/may/23/mythbusting-the-feed-helping-our-members 6. Google Ads Prohibiting Skin Lightening Products - Starting in June 2022, Google Ads will ban any skin whitening product Ads that implies one skin tone is superior to another. Google has already published this new policy, which can be seen here "In June, Google will update the Dangerous and Derogatory policy under the Inappropriate Content section to enforce against the promotion of skin lightening products that imply the superiority of one skin tone over another. These products will be prohibited under enforcement guidance."Advertisers who promote such products are being warned by Google to delete their advertising before June 30, 2022, or Google will do so for them.Through this policy update, Google is telling the world they “value diversity and respect for others, and we strive to avoid offending users, so we don't allow ads or destinations that display shocking content or promote hatred, intolerance, discrimination, or violence”7. Google Ads Display Campaign Changes - Google announced that, to simplify campaign creation and management, Smart Display campaign features are now available within all Display campaigns. What do you need to do? Nothing. Any Smart Display campaigns in your account (on Aug 1, 22) will automatically migrate (keeping your settings intact.) without any action needed on your end. Per Google, the migration will not cause any fluctuations with your campaign's performance and Optimized targeting is now set as the default targeting method when you create new Display campaigns.Display campaigns will be the only Display campaign type. Your migrated Smart Display campaigns will become Display campaigns.To replicate Smart Display campaigns you can use the recommended defaults for a new campaign. This will include using the Smart Bidding strategy that works best for your needs, using optimized targeting, and using responsive display ads.FYI: Optimized targeting looks beyond manually-selected audience segments in your campaign to find audience segments that you may have missed to improve the campaign's performance. Optimized targeting works best for advertisers in any of the following situations: You want your campaign to serve to audience segments most likely to convert.  You want to acquire new customers beyond your existing segments and still meet your goals.  You want to identify new people who perform well for your campaign.  You want to increase conversions without increasing bids or the cost per customer. 8. Google Announces May 2022 Broad Core (SEO) Update - Google announced "Several times per year, we make substantial improvements to our overall ranking processes, which we refer to as core updates. Core updates are designed to increase the overall relevancy of our search results and make them more helpful and useful for everyone. Today, we're releasing our May 2022 core update. It will take about 1-2 weeks to fully roll out."Here are the most important things that we know right now in short form: Name: Google May 2022 Broad Core Update Launched: May 25, 2022 at around 11:30pm ET Rollout: It will take about one to two weeks to roll out Targets: It looks at all types of content Penalty: It is not a penalty, it promotes or rewards great web pages Global: This is a global update impacting all regions, in all languages. Impact: Google did not share what percentage of queries or searches were impacted by this update. Discover: Core updates impact Google Discover and other features, also feature snippets and more. Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google's advice below. Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates. If you are impacted by this update, check out the Google core update advice story for more.

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares the latest tracking and marketing updates with your most critical marketing channels. Highlights include Google Marketing Live announcements, Snapchat CAPI, Klaviyo native app updates, and TikTok deprecated events.-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:TikTok Standard EventsKlaviyo API UpdatesKlaviyo App Embed Updates (product view event)Google Marketing Live updates via WordstreamElevar GA4 Webinar Signup

Novedades de Google Ads que nos ha presentado Google Marketing Live el pasado martes.Mejor que lo escuches para ver como te puede ayudar en tus próximos proyectos.Sin más, desearos como siempre un fantástico día y mañana más …

This week on Marketing O'Clock, we cover all the updates from Google Marketing Live to the (p)Max! Everything you need to know from video ads in Discover, insight tab updates, ads in Shorts, and much more. Plus, Google May have released a new core update and all the digital marketing news from the week! Intro : 00:00

After over six months of waiting, we finally got a new Google broad core update, the May 2022 core update, I discuss some of what we are seeing early on...

Welcome to this week's episode of the PPC tat Roundup. Today's episode was a unique one. We didn't quite have the usual discussion where Julie asks some questions and we give expert answers. There was the Google marketing live. It was a conference that happened live on Google as in, there were people there. I saw pictures of Christi, Olson of Microsoft and Kirk Williams and Frederick Vallaeys and, several other people. So they were actually out there, but there were lots of chats on Twitter, and I joined them. I joined the chat the updates that were being, given the ones that I'm aware. Of so I give you here a roundup of reactions mainly from Julie Bacchini, Amalia Fowler and Kirk William. Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message

Everything you need to know from Google Marketing Live including updates to Performance Max campaigns... AR shopping ads are coming to Google Search... And finally, ads are coming to YouTube Shorts... Snapchat's looming poor results are bringing down all Internet stocks today... And a new supply chain tool adjusts ad spend based on product inventory...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering o.a.: Spotify introduceert tool om impact van audioreclames te meten Online Ad Spend Survey Performance Max update Tweakers.nl stapt af van cookies Aantal fysieke winkels groeit weer, vooral in food Klarna lanceert virtual shopping Google Marketing Live op 24 mei Uitgelichte vacature: Corporate Marketeer Shownotes: www.adwise.nl/podcast Hosts: Jeroen Roozendaal en Daan Loohuis

1. TikTok Launches ‘Effect House' AR Creation Platform - Creative effects are part of what makes it, so fun to create on TikTok. Whether you're teleporting into new worlds with Green Screen or freeze-framing with Time Warp Scan, creative effects empower creators to express themselves, entertain, and share stories through a wide array of engaging and immersive formats.Thanks to the ‘Effect House' AR Creation Platform, now anyone can create vibrant effects on TikTok. Effect House has been in closed beta since last fall. This week, they have opened the beta to all creators, designers, and developers from around the world, inviting them to imagine new frontiers for TikTok's effects universe.To date, more than 450 effect creators have published effects on TikTok, inspiring the creation of more than 1.5 billion videos and garnering over 600 billion views globally. You can access TikTok's new Effect House effects workshop here.Source: https://newsroom.tiktok.com/en-us/effect-house 2. Snapchat Introduces 'Dynamic Stories' - Snapchat Introduces 'Dynamic Stories,' a new feature that allows news publishers to present up-to-date content on the app. With the launch of a new Dynamic Stories feature, Snapchat hopes to keep 319 million daily active users up to date on the latest news and information in the app. The feature essentially allows partner publishers to link their content feed into the platform, ensuring that the latest updates or big stories are reflected via the app.Rather than requiring the publisher to manually curate and update their Discover feed, Dynamic Stories will adapt to updates as they come in, ensuring that the app is always up to date.Source: https://newsroom.snap.com/discover-dynamic-stories3. Pinterest Launches an Extension for WooCommerce eCommerce Platform - Selling your products on Pinterest just got easier. If you are one of the three million WooCommerce merchants, there's now a Pinterest extension that turns your entire product catalog into shoppable Product Pins. It's one more way that Pinterest is becoming easier for merchants to use to build their audience and drive more sales.Announcement here. Download the extension here.4. Meta Introduces New Creator Funding Programs To Grow The Metaverse - Meta's launched two new creator funding options designed to better incentivize user contributions to its digital worlds - Metaverse.The first is a $10 million expansion of its Horizon Worlds Creator Funding program, which began in October of last year. Horizon Worlds is Meta's virtual reality sandbox, where users can create their immersive worlds. They'll be able to monetize their efforts in new ways now.According to Meta CEO Mark Zuckerberg, the goal is to "thank the people who are doing fantastic work in Horizon," though the bonuses will target specific aspects of the VR experience that Meta wants to improve. So, if Meta notices that users are interested in a certain aspect of its virtual experience, it may make it an incentive objective for others, or it can get creative with 'the most interactive' worlds or 'the most innovative uses.'The second piece is probably the most interesting: Meta is starting a test program that will allow some creators to sell virtual products and effects within their virtual worlds. "For instance, someone may create and sell attachable fashion accessories or provide paid access to a new region of the world."It's a reasonable move from Meta to develop from the ground up with collaboration in mind, which will considerably increase its creative potential and allow new trends to emerge organically, generating interest and attracting new users.5. Google: Updating Images Can Backfire - John Mueller mentioned in a recent Google Office Hours that Google indexes images slowly, which might be a problem if you make large modifications to thousands of images. Two workarounds to this problem are: Redirect old image URLs to the URLs of the new images. A fast server response. Source: https://youtu.be/lMc456P2fLs?t=3047 6. Google: No Shortcut To Rank In The Featured Snippets Section Of The Google Search Results - John Mueller of Google was asked for guidance on 'how to rank' in the highlighted snippets section of Google Search results. In response, John stated that "no technical means for achieving that" exists."Given that there's no technical manner of doing that, this seems fairly pointless as a major objective," he stated on Twitter. "I'd propose concentrating on other things that are more linked to what's genuinely valuable for the site/business," he continued.In other words, John is claiming that there is no specific meta tag or technique to tell Google that you want this particular piece of information to be a featured snippet.7. Register for Google Marketing Live: May 24, 2022 - It's almost time for Google Marketing Live, Google's annual event where they showcase the most cutting-edge product developments to help your company grow. The virtual event will take place on Tuesday, May 24th, beginning with a keynote from 9:00 a.m. to 10:30 a.m. PT, live-streamed across the world.Following the keynote, you'll have the option to participate in a selection of on-demand breakout sessions aimed at helping you achieve your business objectives.Click here to register.8. YouTube's 'Search Insights' Feature Is Now Available To All Creators - In November of last year, YouTube released an overview of Search Insights, which will feature data on what people are searching for in the app, both in regards to your channel and content and for more broad search queries.YouTube announced this week that all creators would get access to its new Search Insights feature, which will provide a slew of new data points to help you fine-tune your YouTube approach.On desktop, Search Insights will be available in the 'Analytics'>'Research' section of YouTube Studio and will provide information on the most popular topics among your viewers, as well as the overall search volume for each and the amount of traffic your channel has received as a result of each query.For 'Content Gap' searches, which are search phrases that don't generate a lot of results, YouTube will show a marker. The idea is that by displaying these queries, content creators will be able to focus on developing content that corresponds with searches that aren't currently being provided by the videos in the app, perhaps opening up new opportunities for your efforts.There's also a feature called 'Searches Across YouTube,' which will show you the most popular search queries for any keyword.You may use 'how to' as a search phrase to see the most prevalent 'how to' queries on the platform.YouTube added that the data used to power its search trends information would initially only include search activity from users in the United States, the United Kingdom, Canada, Australia, and India. YouTube is trying to add more countries in the near future, but even if you don't live in one of these markets, the data could indicate greater interest in the app.Search Insights is available in the desktop version of the YouTube Studio software, which is now available to all users (YouTube says that the full rollout will be complete by the end of April).Source: https://www.youtube.com/watch?v=JhGfQxr4Owo 

By now, you probably think you know everything you need to know about Google Ads; you know the different platforms and probably even some of the configurations used in your campaigns. But here is the thing, Google Ads is a fastly evolving platform; it has always been, and by the time you get familiar with it, it will grow into something else. On May 27th, Google hosted Google Marketing LiveStream, an event dedicated to share and promote Google Ads latest development and changes. Some of them are coming into effect immediately, and some others just high-level concepts that will not go into effect soon, but essential to keep in mind as it is where Google Ads is heading. The faster your law firm gets on board with the new stuff, the more likely you will beat your competitors. In this week's conversation, we review everything your law firm can leverage and should keep an eye on after this year's event. Google Marketing LiveStream is not the only recent event that has impacted your law firm's digital marketing strategy. Earlier this month, Google went through a core update which is the first out of two expected in the next two months, so tune in to hear more about it. Resources mentioned in our episode: https://nanatomedia.com/blog/google-livestream-2021-for-law-firms/ (Google Marketing LiveStream 2021: Takeaways for Law Firms) https://tinuiti.com/blog/paid-search/google-marketing-live-recap/ (14 Major Takeaways from Google Marketing Live 2021 For Brands and Advertisers) https://developers.google.com/search/blog/2019/08/core-updates (Google advice on improving your site's ranking for future core ranking update) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering o.a.: De belangrijkste inzichten van Google Marketing Live Google toont nieuw AI-zoekalgoritme Wat zijn Shopping Fridays? Succesvolle Amazon & Bol verkopers worden steeds vaker opgekocht Het tracken van e-mail wordt beperkt in iOS15 Welke marketing skills moet je in je eigen team hebben en wat huur je in? Shownotes: www.adwise.nl/podcast Hosts: Jeroen Roozendaal en Daan Loohuis

We're coming at you live with all the latest Google Marketing Live News! Performance Max campaigns are expanding to more advertisers, image extensions are out of beta, and much more. Google announces the creatively named June 2021 Core Update (and the July 2021 Core Update, too). Plus, Microsoft introduces a unified campaign management hub that includes Google and social platforms.

I denne episoden snakker vi om det mest spennende som ble lagt frem på Google Marketing Live 2021 Markedsføringspodden er podcasten for deg som vil lære mer om markedsføring og salg. Podcasten ledes av Even Ødegård i INEVO og Eivind Bodding. Det tar deg gjennom temaer som sosiale medier, søkemotoroptimalisering, søkemotormarkedsføring, e-postmarkedsføring og mye mer.

Mike discusses his journey down the gamified rabbithole of the wildly successful Google Local Guides program, how the program promotes quantity over quality and why every business needs to not let their brand be controlled by the likes of the Local Guides.   SMBS have traditionally relied on best of breed SAAS point solutions to solve their pre-sale, in house and post-sale needs. Now the major SMB platforms are now converging on high quality capabilities across all three areas PLUS integrating with the likes of Google.  This allows the SMB to use one piece of software and achieve the gains of automation across the whole of their search, operations and customer experience needs. Google held its annual Google Marketing Live event this week. There were many ads related announcements involving automation, simplification and reach. Google's "open" commerce strategy is aimed squarely at Amazon, utilizing Google's various properties for product visibility. Throughout Google was constantly (and perhaps hypocritically) beating on the privacy drum. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.    

Frederick Vallaeys returns to PPC Rockstars to explain how Google Ads will continue to change at a breakneck pace and introduce changes that can make or break a PPC pro’s next few months. It’s essential to stay on top of what is announced by Google at their premier event for marketers.More context is here

Frederick Vallaeys returns to PPC Rockstars to explain how Google Ads will continue to change at a breakneck pace and introduce changes that can make or break a PPC pro’s next few months. It’s essential to stay on top of what is announced by Google at their premier event for marketers.More context is here

Frederick Vallaeys returns to PPC Rockstars to explain how Google Ads will continue to change at a breakneck pace and introduce changes that can make or break a PPC pro's next few months. It's essential to stay on top of what is announced by Google at their premier event for marketers.More context is here

Frederick Vallaeys returns to PPC Rockstars to explain how Google Ads will continue to change at a breakneck pace and introduce changes that can make or break a PPC pro's next few months. It's essential to stay on top of what is announced by Google at their premier event for marketers.More context is here

“As 10 Grandes Novidades no Google Ads“ (anunciadas no Google Marketing Live 2019), estão no foco da discussão desta #FLAGtalks Marketing à Patrão, com os anfitriões Diogo Abrantes da Silva e Ricardo Miguel Rodrigues Vieira. Toma nota de todas as dicas!

The first episode of our fortnightly news updates. The stories mentioned are listed below if you'd like more information. Are you feeling like you miss out on crucial news in the digital marketing industry? Then this is the video series for you. If you want to stay up to date with the latest news, subscribe to our channel, like us on Facebook and follow us on Twitter and LinkedIn. 1. Bing Rebrand: https://selnd.com/2GQHqXE2. Facebook Redesign: https://bit.ly/2GLUbBB3. Google Ads App Update: https://selnd.com/2HfQxBu4. Instagram: Hiding Likes: https://kcrw.co/2JuuRDs5. Google Local New Features: https://selnd.com/2HfQxBu6. Google I/O 2019: https://bit.ly/2H4sPaa7. Facebook Clear History Tool: https://bit.ly/2WGAyBP8. Google Marketing Live: https://bit.ly/2HHNl1V9. Google B2B Demographics10. Twitter Experiment Showing More Ads: https://lat.ms/2WdwgF611. Google Mobile Search Redesign: https://selnd.com/2HQaXjt

Amazon groeit en groeit en wordt ook in Europa steeds dominanter. Hoe ga je als merk of retailer om met de opkomst van Amazon? En komt Amazon wel echt naar Nederland? Verder bespreken we in deze aflevering de belangrijkste updates van Google IO en Google Marketing Live zoals Gallery ads, Bumper Machine en de nieuwe Google Shopping omgeving. Hosts: Jeroen Roozendaal, Daan Loohuis, Jurre Oosterwechel en Nick Oltvoort Shownotes Bekijk alle shownotes ook op adwise.nl/podcast25 Algemeen Albert Heijn zet kunstmatige intelligentie in tegen voedselverspilling Google Marketing Live Gallery Ads Bumper Machine Google maakt directe aankopen mogelijk binnen Google Shopping Overige updates #GML19 Google I/O 2019 event in 13 minutes Amazon More signs that Amazon is attracting bigger search ad budgets Amazon advertising growth slowed again in Q1: Does it matter? Amazon verdubbelt winst Bloomberg: How Amazon automatically tracks and fires warehouse workers for ‘productivity’ Amazon targets Uber Eats with Deliveroo investment Alexa, What's my blood-sugar level? Amazon Is Working on a Device That Can Read Human Emotions Meer updates? Volg Adwise of Jeroen Roozendaal op Twitter: https://twitter.com/adwise_bv of https://twitter.com/inderooz. Reageren? podcast@adwise.nl

In this episode, Charlie, Rita and Jiggles share their thoughts on the top ten Google Ads announcements from Google Marketing Live. In the Deep Dive segment, they talk about the role of radio in school marketing, and how schools can maximise this platform. The Question of the Week takes a look at how a school marketer can encourage their Principal to prioritise marketing. In the Rants and Raves segment, the hosts discuss the role of long ad copy. Episode links: Top 10 Google Ads announcements from Google Marketing Live 2019 https://www.searchenginejournal.com/top-10-google-ads-announcements-from-google-marketing-live-2019/308633/#close Nobody has time for a long copy ad https://www.thedrum.com/opinion/2019/04/08/nobody-has-time-long-copy-ad

There were a lot of big announcements for digital marketers at the Google Marketing Live 2019 conference, and we discuss the new ad types you'll be seeing in the Google eco-system.

Vi går igjennom de mest spennende nyhetene fra Google Marketing Live. Her får vi en smakebit på hva som vil være mulig å gjøre det neste året..  Markedsføringspodden tar vi for oss temaer som sosiale medier, Google annonsering og e-postmarkedsføring.  Markedsføringspodden presenteres av Even Ødegård fra INEVO og Eivind Bodding fra Optimal Norge.

More notes from the Google Marketing LIVE broadast last week!Listen in!JanRossi.com Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Jauna nedēļa, jauna podkāsta "Little Bits" epizode no Frank komandas. Šajā epizodē: Facebook apdraud efektīvu reklāmu un remārketingu, dīvainas kampaņas lokālajā tīmeklī, jaunumui no Google Marketing Live, kā arī aizdomīgi nostāsti par vietējo reklāmas tirgu. Lasi arī mūsu blogu un pieraksties jaunumiem: littlebit.inspired.lv! Frank by Inspired Facebook lapa: ŠEIT Music by benzoul / CC BY-SA  

Lots of great information was revealed from the Google Marketing Live session last week. I will try to quickly put it all together for you in 3 mini-briefs. Today it's all about Choice, Transparency and Control - 3 things consumers require. We cannot miss one of these steps. As marketers this is very important information. The new ad tools Google has announced all fit in this philosophy - we should do our part and keep the privacy of our customers in consideration at every turn.Having privacy pages on all websites will be key to ranking factors based on this emphasis. Make sure you have that in place on your website right now.More marketing information at JanRossi.comFind this mini-brief in the Google Podcast app here: http://bit.ly/GooglePodMRon Amazon Alexa as well here: http://bit.ly/GooglePodMR Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing the Google Marketing Live 2019 event announcements including: Discovery ads Google's new native ad format appearing over many properties Gallery Ads Coming out of beta to the top of a SERP near you New Shopping Experience Is Google finally gearing up to go toe to toe with Amazon? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

This week on the sociall.in podcast we are talking about Google marketing live Facebook news feed and more

If you didn't have the chance to grab a front row seat to Google's Marketing Live Conference this week, Greg and Jess have come to the rescue. On Episode 70, we dive into the biggest takeaways from Google including gallery ads, 6-second bumper machine videos, Discovery campaigns, connected TV, Performance Planner, and buying directly from Youtube videos. We also cover new Google Sheets features, a guide for how-to snippets, and Google Trips. Plus, you won't believe the stunt fans pulled on the Game of Thrones writers for the final season. Check out the full show notes here: https://marketingoclock.com/google-marketing-live-2019/

Quello che Google ha presentato al suo evento è di importanza vitale. Sta cambiando tutto e lo notiamo da queste cose. In questa rassegna anche Instagram, Facebook e YouTube.

Q1 At their event next week Google Ads will be announcing new features – what Google Ads feature of the past few years has been truly innovative, in your opinion? Q2 What feature or change by Google Ads has impacted you most significantly? Q3 What feature or change by Google Ads has felt like a step backwards? Q4 What feature or change by Google Ads has made your work easier? Q5 If you could request a new feature or change for Google Ads, what would it be and why? Q6 What are your predictions for their announcements at this year’s Google Marketing Live event? What do you think they will be rolling out? Q7 If you were talking to a Google Ads product manager, what would you say to them? Q8 What are the things you most want to know from Google Ads about where their product is headed? (I will be at the event next week and will ask as many questions as I can for us!). Register for Google Marketing live here: t.co/2YkRAiHceW --- Send in a voice message: https://anchor.fm/ppcchat/message

Jason is back from Google Marketing Live and he brings some exciting news about Google Ads. Jason is joined by Grant Stoltz, Digital Media Analyst, and they discuss what Google's recent announcement to open up hotel ads means to DMOs and how DMOs or hoteliers can take advantage of this new advertising method.

Google Marketing Live 2018 Recap with Optmyzr Co-Founder Frederick Vallaeys as he tells us how he took part in a live-on-the-scene panel discussion with other industry experts to discuss trends that are shaping search – both from within Google as well as the broader search universe. 

Google Marketing Live 2018 Recap with Optmyzr Co-Founder Frederick Vallaeys as he tells us how he took part in a live-on-the-scene panel discussion with other industry experts to discuss trends that are shaping search – both from within Google as well as the broader search universe. 

Google Marketing Live 2018 Recap with Optmyzr Co-Founder Frederick Vallaeys as he tells us how he took part in a live-on-the-scene panel discussion with other industry experts to discuss trends that are shaping search – both from within Google as well as the broader search universe. 

Google Marketing Live 2018 Recap with Optmyzr Co-Founder Frederick Vallaeys as he tells us how he took part in a live-on-the-scene panel discussion with other industry experts to discuss trends that are shaping search – both from within Google as well as the broader search universe. 

During the livestreamed keynote at Google Marketing Live in San Jose, California, on Tuesday, Google executives announced several initiatives, all of which are powered by machine learning and take automation to another level. A study of billions of dollars in Pay Per Click (PPC) expenditures reveals insights into spending trends, particularly between the platforms hosted by Google and Amazon. The study was conducted by Marin Software, extrapolated from billions of dollars of PPC budgets. In February, Apple hired then Google SVP of Engineering John Giannandrea to oversee its machine learning and artificial intelligence efforts. In his eight years at Google, Giannandrea was responsible for machine learning improvements to various Google products, including search, Gmail and the Google Assistant. At the time, we wrote that it wasn’t clear what Giannandrea’s involvement with Siri would be, but the virtual assistant definitely could definitely use his help. Indeed, earlier this week, Apple merged Siri and its machine learning groups under Giannandrea’s leadership. He’s now “Chief of Machine Learning and AI Strategy.”

During the livestreamed keynote at Google Marketing Live in San Jose, California, on Tuesday, Google executives announced several initiatives, all of which are powered by machine learning and take automation to another level. A study of billions of dollars in Pay Per Click (PPC) expenditures reveals insights into spending trends, particularly between the platforms hosted by Google and Amazon. The study was conducted by Marin Software, extrapolated from billions of dollars of PPC budgets. In February, Apple hired then Google SVP of Engineering John Giannandrea to oversee its machine learning and artificial intelligence efforts. In his eight years at Google, Giannandrea was responsible for machine learning improvements to various Google products, including search, Gmail and the Google Assistant. At the time, we wrote that it wasn't clear what Giannandrea's involvement with Siri would be, but the virtual assistant definitely could definitely use his help. Indeed, earlier this week, Apple merged Siri and its machine learning groups under Giannandrea's leadership. He's now “Chief of Machine Learning and AI Strategy.”

Hey everyone, I'm Paul Wicker and I'm JD Prater. Today is July 16th 2018 and these are your top 7 PPC Headlines from this week. Google Marketing Live: Here Come Fully Automated Ads During the keynote at Google Marketing Live in San Jose, California, on Tuesday, Google announced a slew of new features. Ginny Marvin has the scoop. New Cross-Device Capabilities in Google Analytics Google is introducing new cross-device features, which will help marketers piece together user sessions across desktop and mobile. Google Adds “People Also Search For” Box to Paid Search Results The new “People Also Search For” box, which was updated for organic search this past February, now appears in paid search ads. Facebook Is Adding AR Ads With the new AR ads in the News Feed, Facebook is entering a space previously dominated by Snap. Twitter Lets Advertisers ‘Take Over' The Explore Tab Twitter's new Promoted Trend Spotlight ads put a big visual banner with a GIF or image background atop the Explore section. ‘Super, Super Cheap': Media Buyers Find Easy Wins on Snapchat Thanks to Price Drop Low costs per views and app installs are luring in brand advertisers, who now also enjoy better measurement tools on Snapchat. Instagram Expands Collection Ads & Shopping Bag Icon for Stories to All Brands Instagram says all e-commerce brands will be able to add the Shopping Bag icon within their Stories for the holiday season. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

La scorsa settimana qui in agenzia ci siamo ritrovati tutti schierati davanti alla televisione, mordendoci le unghie per l’enorme aspettativa e pronti a saltare in piedi per esultare.Nonostante lo sbarco di Cristiano Ronaldo in Italia abbia dominato le conversazioni, non stavamo guardando né le sue prodezze né la cavalcata trionfale della Francia.In realtà, come agenzia partner di Google abbiamo visto il Google Marketing Live 2018, la conferenza annuale dove vengono presentate le novità della piattaforma Adwords (adesso Ads) per realizzare campagne pubblicitarie online.Le modifiche introdotte, molte delle quali già attive, hanno acceso la nostra fantasia e permetteranno di ampliare notevolmente l’efficacia delle attività di marketing per i nostri clienti.In particolare, ti segnalo quelle più eclatanti:- YouTube adesso dispone di strumenti potenti di acquisizione lead e clienti- Reponsive Search Ads: il sistema machine learning adesso testa in automatico i tuoi annunci pubblicitari e propone quelli che funzionano meglio- Smart Shopping Campaign: migliorata e automatizzata l’integrazione fra i siti di ecommerce e la piattaforma pubblicitariaAbbiamo registrato una conversazione tra me e Tiziano, il nostro specialista in campagne pay-per-click, sulle novità di Google Ads e le ripercussioni sulla strategia digitale.Ascolta il podcast con me e Tiziano.Host: Massimo Ciotta, CEO di Somake (partner Google)Guest: Tiziano Tanganelli, PPC Specialist di Somake (partner Google)

☆ ATTENTION ☆ Major #digitalmarketing industry news this week! Join Greg Finn and Jess Budde on #MarketingOClock as they talk about updates like news from the keynote at Google Marketing Live, Facebooks new AR ads and much more! You don’t want to miss this episode! All articles & resources discussed are in the links below, so feel free to check them out! Video: https://www.youtube.com/watch?v=r3O7ZW6JsUs Blog: https://cypressnorth.com/marketing-oclock/google-marketing-live-highlights-ar-facebook-ads-marketing-oclock-ep-26/

As Novidades Do Google Marketing Live | EMDcast #04 by Jessé Rodrigues - Escola do Marketing Digital

Google hosted its Marketing Live Keynote on Tuesday and, amongst the key announcements, cross-device reporting is coming to Google Analytics. Advertisers will now be able to seamlessly attribute consumer spending and activity across mobile and desktop devices, allowing them to understand consumer behaviour and consumer value as they engage with the brand on multiple devices and platforms. Other key announcements include Responsive Search Ads, powered by machine learning to deliver the most relevant and contextual ads, the re-branding of Adwords and the introduction of a new and integrated Google Marketing Platform.

Det är dags för Emeet 2016 i Stockholm. Pineberry är stolt sponsor till Sveriges trevligaste e-handelskonferens för femte året i rad. Under eventet spelar vi in ett specialavsnitt av Sökpodden. Live! Inlägget #19 Special: Emeet Live dök först upp på Sökmotorkonsult.se. Liknande artiklar: Google Marketing Live 2019 Yahoo, Live och Google AdWords SMS-tillägg är nu live