Podcasts about creative strategist

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Best podcasts about creative strategist

Latest podcast episodes about creative strategist

Titans of the Trades
The Power of Branding & Culture in the Trades

Titans of the Trades

Play Episode Listen Later Apr 30, 2025 32:41


Growing up in a family-owned HVAC and plumbing business, Crystal Williams has seen firsthand how the trades evolve and how businesses must adapt to thrive. Now, as the Founder and Creative Strategist at Lemon Seed Marketing, she helps blue collar businesses develop powerful branding strategies, drive employee engagement, and create company cultures that attract top talent.In this episode, Crystal shares:The mindset shift needed to modernize a family business.How investing in branding and culture transformed her company into a multi-location powerhouse.Why making tough personnel decisions can be the key to long-term success.The hidden hiring goldmine that most trades businesses ignore (hint: it's 50% of the population!).If you're looking for actionable insights on leadership, marketing, and growth in the skilled trades, this episode is a must-listen!Check Out Lemon Seed Marketing: https://www.lemonseedmarketing.com/Follow Crystal: https://www.linkedin.com/in/crystal-williams-35835b114/

B2B Marketing Podcast
Episode 188: Is B2B the new frontline of FMCG brand growth?

B2B Marketing Podcast

Play Episode Listen Later Apr 9, 2025 30:22


In this week's episode of the podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke to Omne about fast-moving consumer goods (FMCGs) from a B2B perspective. Joining her was Anna Massey, Strategy Director, Omne and Scott Sinfield, Creative Strategist, Omne who both discussed how and why B2B has made its way into big FMCGs. They also talk about how brand loyalty differs from B2B vs B2C, why the FMCG space is getting smarter in terms of being data-driven, as well as the strategic changes brands need to consider. Plus, if you want to find out what's next for big FMCGs, we recommend staying tuned until the very end. Want to check out previous episodes with Omne? Check out these links below: https://www.b2bmarketing.net/podcasts/omne-agency/ https://www.b2bmarketing.net/podcasts/how-to-create-an-award-winning-purpose-led-marketing-campaign/

Disruptive Successor Podcast
Episode 190 - Marketing Lessons from The Wizard of Ads with Ryan Chute

Disruptive Successor Podcast

Play Episode Listen Later Mar 17, 2025 39:22


Ryan Chute is an award-winning creative strategist and the driving force behind Wizard of Ads. Specializing in helping small businesses transform into big brands, Ryan delivers divergent sales and marketing solutions that accelerate profitable growth without the typical friction. With a background in retail and automotive industries, Ryan has become a secret weapon for businesses aiming to punch above their weight and dominate their market. His unique approach focuses on reducing friction and creating value-driven customer experiences, making him a sought-after expert in strategic marketing.SHOW SUMMARY In this episode of Disruptive Successor, host Jonathan Goldhill is joined by Ryan Chute, an award-winning creative strategist and key figure behind Wizard of Ads. Known for his ability to aid small businesses in becoming dominant market players, Ryan discusses his unique approach to sales and marketing that focuses on reducing friction and emphasizing unique value propositions. He shares valuable insights from his challenging early experiences in high-friction industries like retail and automotive, and his pivotal educational journey at the Wizard Academy under Roy Williams. Ryan offers practical advice on brand messaging, curating inventory, and the importance of building strong customer relationships. The episode also touches on different business models and how small businesses can leverage their unique strengths to compete effectively. Whether you're a business owner or aspiring entrepreneur, this episode provides actionable strategies to help you differentiate and grow your business.KEY TAKEAWAYSValue Over Transaction: The true differentiator for businesses is the value they provide beyond basic services. It's essential to identify what makes your business unique.Empathy and Connection: Successful marketing isn't just about getting attention; it's about connecting emotionally with customers and building long-term relationships.Curated Offerings: Simplifying offerings and curating inventory can significantly increase sales efficiency and customer satisfaction.Customer Expectations: Modern consumers expect convenience, speed, and empathy in their interactions. Meeting these expectations can set a business apart from its competitors.QUOTES"Beliefs are worthless, but values shape how we show up in the world.""Do the right thing always and forever, and then charge appropriately for it.""The stories that stand 600 feet above the competition are the ones that hold value.""The biggest problem in the arena of selling and growing businesses is doing something that gets noticed but holds their interest.""Less is actually going to sell you more stuff."Connect and learn more about Ryan Chutehttps://www.linkedin.com/in/wizardryanchute/If you enjoyed today's episode, please subscribe, review, and share with a friend who would benefit from the message. If you're interested in picking up a copy of Jonathan Goldhill's book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com

Learnings from Leaders: the P&G Alumni Podcast
Falk Fuhrmann, Shanghai Creative Strategist

Learnings from Leaders: the P&G Alumni Podcast

Play Episode Listen Later Mar 16, 2025 45:32


“Giving back connects me to a new generation of people . It's important that people are curious and ask bold questions. It's about not giving answers, but enabling people to find their own answers.”Falk Fuhrmann is an award-winning creative strategist with over 25 years of experience, in growing businesses of local, regional or global scale. Falk currently leads HuíLüè — a strategy consultancy he founded in Shanghai specializing in brand strategy, cultural insights, and business innovation. Falk has also been teaching at the China Academy of Art in Hangzhou since 2020… empowering the new generation of Chinese creatives to bridge cultural differences and embrace strategic innovation that resonate locally and globally. While Falk has invested his impressive career on the agency side with leaders like TBWA, DDB, and Saatchi & Saatchi, he also led strategy for multiple P&G's categories across CEEMEA, APAC and Greater China. You'll enjoy this candid conversation on the fun of liquid collaboration, comparing Chinese and German cultures, and learning about the importance of getting from weird to wonder.This is part of our Chinese leaders series - hosted by P&G Alumni Emily Chang. Got an idea for a future “Learnings from Leaders” episode? Reach out at pgalumpod@gmail.com

Le Rendez-vous Marketing
Le futur de la publicité Meta : IA, Fin des média buyers, L'importance des Creative Strategists ? On en débat avec Antoine Gagné !

Le Rendez-vous Marketing

Play Episode Listen Later Mar 12, 2025 34:13


Envoyez-moi un message.Je ne sais pas si vous en êtes conscient ou non, mais nous sommes en train de connaître une véritable révolution avec l'avènement de l'IA.L'IA touche TOUS les métiers.Rappellez-vous en 2023 où on disait que les copywriters et les créatifs étaient les plus menacés.Maintenant, il ne se passe pas une journée sans que je lise un article sur le nouvel agent IA qui va révolutionner mon agence ou la boutique en ligne d'un de mes clients !Et ces articles, je les lis et j'y crois beaucoup.Je me suis interrogé avec mon bon ami Antoine Gagné sur l'impact de l'IA sur :Pourquoi certains annonceurs décident de produire de nouveau leurs créas en interne ?Qu'est-ce qui change dans le métier de media buyer avec l'IA ?Et celui de Creative Strategist ?L'IA va-t-elle tuer la créativité ou la décupler ?Comment planifier la croissance d'une marque comme on planifierait un mariage et avec quels outils ?Un épisode un peu plus "high level" où on prend de la hauteur sur nos métiers et qui m'a particulièrement inspiré pour les prochains mois, notamment sur ma stratégie de recrutement et de formation continue de mon équipe.Par ici pour découvrir l'épisode sur la chaine YouTube.À la semaine prochaine,Danilo Mura DuchesnesP.S : Si vous connaissez un bon Creative Strategist pour nous aider, n'hésitez pas à me donner son contact Pour ne pas manquer mes prochains contenus, retrouvez-moi sur :➡️ LinkedIn : https://www.linkedin.com/in/daniloduchesnes/➡️ Instagram : https://www.instagram.com/_danilodhs/➡️ Facebook : https://www.facebook.com/daniloduchesnes➡️ Newsletter : https://daniloduchesnes.com/newsletter 

Influencer Marketing Talks
The Biggest Content Trends Shaping Social Media in 2025

Influencer Marketing Talks

Play Episode Listen Later Feb 12, 2025 17:30


What will social media look like in 2025? In this episode, we explore the key content trends set to shape the year ahead—trends that don't exist in a vacuum but are influenced by shifts in consumer behavior, global events, and cultural movements.   Joining us is Jade D'econzac Mbay, Creative Strategist at Cure Media, who brings her expertise in crafting standout creative concepts for brands. Together, we unpack three major movements driving the content landscape: Creative Disruption, Community & Belonging, and Captivating Formats.   From Joyful Escapism and Creative Cross-Overs to the rise of Chaotic Play, we discuss what these trends mean for brands and how marketers can stay ahead in an ever-evolving digital space.

True Fiction Podcast
True Fiction Talk with Creative Strategist Matt Reed

True Fiction Podcast

Play Episode Listen Later Jan 16, 2025 51:13


Joining us today is Matt Reed, a Creative Strategist at Red Pepper Agency. Matt is the first Creative Strategist I have ever met, and what he and his agency are doing with what I would call evolutionary creative prototyping has the potential to be a game changer for their field and others. I think I used the term "blown away" in this interview more than any other interview we've had. Matt was a blast to talk with and really shared a different view of what the future of creative technology has in store for us. Check out what he and the great people at Red Pepper are doing at https://www.redpepper.land Host: Patrick Boggs truefictioncast@gmail.com Cohost: Norbert Yates truefictioncast@gmail.com Engineer/Cohost/: Marshall truefictioncast@gmail.com Amazing Voice in the show bumpers: Bobbie Ashley Bobbie's Amazing first album https://rb.gy/hfpluu Bobbie's second album (released on September 18th, 2023. https://www.amazon.com/music/player/albums/B0CFSBCC8J Bobbie's Books https://rb.gy/bjziju Intro and exit music artist: Jon Dacosta Song title: Funky Intro Spotify Link to a couple of Jon's projects: Cuba: https://open.spotify.com/artist/2SWNpmjhVyCCcHGb3ZUl0b?si=xuqPreLCSGakMyKeFbRDBQ Highland Reunion https://open.spotify.com/artist/2FkBd7GBKSINGFXediVPDy?si=NnPRxEXRRy-9PU5w_B1e0g

Le Rendez-vous Marketing
#143 - Construire une stratégie Créa Meta Ads de A à Z, la méthode 900.care pour des pubs Meta ultra performantes avec Rohin Sama, Creative Strategist @900.care

Le Rendez-vous Marketing

Play Episode Listen Later Jan 14, 2025 56:54


Envoyez-moi un message.Dans les coulisses des campagnes Meta Ads de 900.care avec Rohin SamaPour cet épisode, j'ai eu le plaisir de discuter avec Rohin Sama, Creative Strategist chez 900.care, une marque innovante qui transforme la routine de salle de bain avec des produits rechargeables, design, et respectueux de l'environnement. Leur objectif ? Réduire les déchets tout en proposant une expérience utilisateur haut de gamme.Rohin nous ouvre les portes de leur stratégie publicitaire et partage les secrets de leur succès sur Meta Ads :Comment leur équipe créative produit jusqu'à 60 vidéos par mois, avec un processus bien rodé.Leur approche des formats, angles et personas pour concevoir des publicités percutantes et adaptées à leur audience.Les métriques clés qu'ils surveillent pour optimiser les campagnes et améliorer les performances.Pourquoi l'itération et la déclinaison des créas sont cruciales pour maintenir un impact constant.900.care ne se contente pas de proposer des produits écoresponsables ; ils sont aussi à la pointe en matière de stratégie publicitaire. Si vous souhaitez découvrir comment une organisation créative solide peut transformer vos campagnes, cet épisode est fait pour vous.Pour réserver une session stratégique avec moi et parler de vos campagnes de publicité Facebook, c'est par ici : https://dhsdigital.eu/auditPour contacter Rohin Sama :➡️ LinkedIn : https://www.linkedin.com/in/rohinsama/➡️ Creative Lab : https://www.skool.com/the-creative-lab-3638/about Pour ne pas manquer mes prochains contenus, retrouvez-moi sur :➡️ LinkedIn : https://www.linkedin.com/in/daniloduchesnes/➡️ Instagram : https://www.instagram.com/_danilodhs/➡️ Facebook : https://www.facebook.com/daniloduchesnes➡️ Newsletter : https://daniloduchesnes.com/newsletter 

Zero to Start VR Podcast: Unity development from concept to Oculus test channel
December to Remember: Google introduces Android XR, Niantic's Into the Scaniverse Gaussian Splat viewer, XR news and year end highlights

Zero to Start VR Podcast: Unity development from concept to Oculus test channel

Play Episode Listen Later Jan 1, 2025 8:08


Happy New Year's Eve! Before the clock strikes midnight I'm sharing a quick message of thanks and appreciation to all of my guests this year and to you, the listeners, who've downloaded episodes in 37 countries across the world.Our top listeners are from the U.S., Germany, Australia, Canada and the UK.Our Top podcast episode of 2024 is:Retail Therapy: My inner child said no to a $4500 Apple Vision ProFollowed by: Apple Vision Pro's paradigm shift with Ash Baccus-Clark, Speculative Researcher and Creative Strategist, ABC WorldwideLaunching JADU on mobile: a first-of-its-kind multiplayer AR fighting game, with Sarah Stumbo Huth, Gameplay Engineer, Jadu AROptimizing XR Development: The Power of Automated Testing with Shane Evans, Cofounder, GameDriverDECEMBER 2024 NEWSAndroid XR: The Gemini Era Comes to Headsets and Glasses - Google Android XR Resources Thread - @tom_krikorianHands on: Samsung's XR headset - Ben Lang, Road to VRInto the Scaniverse - YouTubeBuilding Into the Scaniverse in Niantic Studio - 8th Wall BlogImages & Ideas: A New Partnership With James Cameron's Lightstorm Vision - MetaAWE's The Future of VR Sports/Esports with Sonya Haskins - LinkedIn LivestreamQuest 2/3s/3 Software Update Issue - Meta Community ForumsNEW VR FITNESS WORKOUTS!  SynthRiders Experience - Barbie Dance'nDream DLCJane Fonda X Supernatural - YouTube trailerTaeBo Reboot - Billy Blanks Thanks for listening! Happy installing 2025. 

Confessions of a Creative Director
Making-Hyphens-Your-Superpower with Creative Strategist-Creative Director David Levine

Confessions of a Creative Director

Play Episode Listen Later Dec 20, 2024 62:34


On this episode I speak to Creative Strategist and Director David Levine, whose  wide ranging career has taken him from working in the scrappy world of the music business to the burgeoning of experiential marketing to now working alongside scientists and engineers. Listen as we break down David's concept of using hyphens as a superpower, which emphasizes  the importance of embracing multiple skills and perspectives in the creative process. We'll also discuss his insights on collaboration, the challenges of ambiguity, and the importance of collecting and connecting weird dots. This is the perfect episode to end the year and get us thinking about how to make the most of 2025.   --- Support this podcast: https://podcasters.spotify.com/pod/show/cdconfessions/support

Social Marketing Nerds – Facebook Ads und Social Advertising Podcast
🚀 Performance Marketing 2.0 - Darum müssen Media Buyer jetzt echte Marketeers werden! 🚀

Social Marketing Nerds – Facebook Ads und Social Advertising Podcast

Play Episode Listen Later Dec 19, 2024 48:12


Media Buyer müssen sich zu echten Marketingspezialisten entwickeln, die Strategie, Kreativität und Effizienz meisterhaft vereinen.

Termfrequenz: Online Marketing Podcasts zum Thema SEO / SEA / Affiliate Marketing / Social Marketing / Google Analytics / Goo
🚀 Performance Marketing 2.0 - Darum müssen Media Buyer jetzt echte Marketeers werden! 🚀

Termfrequenz: Online Marketing Podcasts zum Thema SEO / SEA / Affiliate Marketing / Social Marketing / Google Analytics / Goo

Play Episode Listen Later Dec 19, 2024 48:12


Media Buyer müssen sich zu echten Marketingspezialisten entwickeln, die Strategie, Kreativität und Effizienz meisterhaft vereinen.

Social Marketing Nerds

Media Buyer müssen sich zu echten Marketingspezialisten entwickeln, die Strategie, Kreativität und Effizienz meisterhaft vereinen.

Conversations With Pearl
How Can We Find Joy in Our Careers and Embrace Our True Selves? With Shaté Hayes

Conversations With Pearl

Play Episode Listen Later Dec 11, 2024 54:08


In this episode of "Conversations with Pearl," host Pearl Chiarenza engages with guest Shaté Hayes, a creative strategist and storyteller. Shaté shares her journey from a professional dancer to founding Career Steward, where she helps creative women monetize their work. They discuss the importance of pursuing joy in one's career, influenced by their mothers' examples. Shaté emphasizes self-care and community support, recounting her own experiences with burnout and career transitions. The episode highlights the significance of authenticity, setting boundaries, and fostering supportive environments, encouraging listeners to embrace their unique paths and find fulfillment in their work.In the episode- Transition from professional dancer to creative strategist and consultant.- Importance of pursuing joy in one's career.- Influence of childhood dreams and parental support on career choices.- Challenges and experiences in the dance industry, including burnout and competition.- The significance of community and support in navigating career paths.- Strategies for self-care and maintaining balance in high-pressure fields.- The role of storytelling in career transitions and personal branding.- Encouragement for open communication between parents and children regarding aspirations.- The concept of the "Multi-Hyphenate Manifesto" for identifying and monetizing unique skills.- The necessity of self-kindness, setting boundaries, and prioritizing personal happiness.Creative strategist and storyteller, Shaté Hayes, is on a mission to help professionals everywhere feel a sense of purpose and pride in their careers. She spent over a decade in her first career as a professional dancer/choreographer making stories come to life on live stages. As an edtech leader, she embedded strategy and storytelling into the career programs her team delivered for the thousands of professionals they served. Now, as a consultant and founder of Career Steward, Shaté helps creative women organize and monetize their independent work so they can win contracts, funding, or influence.https://www.careersteward.cohttps://www.instagram.com/iamshatehttps://www.linkedin.com/in/sedwards1908https://www.instagram.com/careerstewardhttps://www.facebook.com/careerstewardhttps://www.linkedin.com/company/careerstewardGet instant access to our Career Match Guide for actionable steps to help you find a career path that lights you up. PLUS, we'll send you 10 Work From Anywhere ideas as a bonus! Grab yours here: https://www.lightmycareermatch.comFollow Pearl onsocial media TikTok, Instagram, and Facebook: @PearlchiarenzaGo to ⁠⁠⁠⁠⁠⁠https://www.wsliving.com/⁠⁠⁠⁠⁠⁠Remember to embrace your inner pearl, nourish yourself, and find balance in life. Staytrue to your authentic self and continue working on your personal growth.

In My B.A.G (Black and Gay)
John Lesley Interview

In My B.A.G (Black and Gay)

Play Episode Listen Later Oct 31, 2024 49:30


In this episode, host John Torrence sits down with Creative Strategist and Copywriter John Lesley. Aside having the same name, John Torrence and John Lesley find out that they both have many things in common. Throughout the episode, John Lesley talks about being raised in the south, moving to New York City, becoming an intern at 30 to accomplish his goals to being the creator he is today, and much more.

Craft Beer Professionals
“This Ain't No $#!@* Applebee's” - One Well Brewing's Brand Refresh

Craft Beer Professionals

Play Episode Listen Later Oct 30, 2024 59:56


The Robot House Team, in Oklahoma City, have just completed the One Well Brewing, in Kalamazoo, Michigan, brand refresh. About a year ago, One Well approached the Robot House Team after meeting in-person at CBP Connects: Milwaukee, in June 2023, looking to do a massive brand overhaul. Due to usage rights end-terms with a previous designer and a bit of a Saturday morning cartoon aesthetic, One Well was needing to redesign their core labels, taproom, merchandise, website and everything else their current brand touched. As a family-friendly taproom with a restaurant and arcade, they were looking to mature the look without totally alienating the consumer base with a brand new style. In November of 2023, the Robot House Team visited the One Well Taproom for “product testing” and to get a feel for the overall environment. We spent several hours in their taproom, eating the best fried cauliflower, losing in foosball and darts, and playing each of the 50+ pinball machines in the One Well arcade. One Well was the first client to experience the reinvented Robot House process as part of our own internal, now-launched rebrand. We'd like to walk through what our process looks like and highlight each step as it pertained to One Well and where we landed with the entire refresh. Brett Grimes and Jennings Hammack represent 40% of Robot House, an Oklahoma City-based five-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, the Robots are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand. Brett is an agency parter and serves as the Creative Director. Jennings serves as the Creative Strategist. Chris O'Neill is the owner, founder, and wizard of One Well Brewing. Alongside Chris, is Andrew McLean, One Well Brewing's Marketing Director. One Well Brewing is a one-of-a-kind family-friendly craft brewery in South Kalamazoo, with a taphouse, vegan-friendly restaurant and 50+ pinball machine arcade. With a "high fives over handshakes" philosophy, you're a friend from the moment you walk in the door. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.com

Wear Many Hats
Ep 314 // Robbie Laing

Wear Many Hats

Play Episode Listen Later Oct 6, 2024 75:47


Robbie Laing is a Creative Strategist and Producer. Robbie writes that growing up in Wisconsin, creative careers were never on his radar despite being obsessed with all things music, art, fashion, culture, and soccer. We're about to change all of Wisconsin. Robbie is known for Full Kit, a soccer brand that makes full kits of course. Food scientist by education. Please welcome Robbie Laing to Wear Many Hats. instagram.com/robbielame ⁠⁠⁠instagram.com/fullkitwnkrs ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/wearmanyhatswmh⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/rashadrastam⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rashadrastam.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wearmanyhats.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Social Pros Podcast
Nailing Down Paid Social for Your Brand

Social Pros Podcast

Play Episode Listen Later Sep 20, 2024 35:16


We see paid social ads every day, scrolling through our feeds, watching YouTube videos… And a lot of the time it can leave us frustrated and eager to swipe past. So how can social pros pause that never-ending scroll and get people interested? Sammy Lent, Creative Strategist and Growth & Acquisition Specialist, joins Social Pros to take us through her strategies for winning the battle against low attention spans and ad-resistant consumers. Full Episode Details  Sammy Lent has worked with several different brands on paid social strategies that involve creative solutions to grab attention even when many are tired of endless advertising. Her top takeaway from this episode is to lean into empathy. Understanding consumers is step number one in any marketing push, but as social pros, who are no strangers to scrolling through our feeds, we can tap into the minds of consumers because we are them!  In this episode, Sammy breaks down the top differences between paid and organic social, highlighting that they're two sides of the same coin and can complement each other well. She takes us through some of the creative projects she's worked on and how platform changes have shifted the way paid social works and compete for attention on your feed. We also hear her take on influencer marketing and why more consumers are resonating with smaller content creators and UGC.   In This Episode: 2:07 - Sammy takes us through her career story as a creative strategist for different brands 5:07 - The top differences between organic and paid social 7:10 - How paid and organic social can complement each other 8:35 - Why marketers need to lean into empathy, especially in paid social 14:52 - How social media platforms have changed and how paid advertisers react  19:25 - Why TikTok is the platform Sammy would use if she had to start her career from scratch  22:28 - Predictions for the future of TikTok for advertisers 25:35 - How UGC and influencers fit into paid social today 31:02 - How to connect with Sammy 31:41 - Sammy shares her top tips for aspiring social pros Resources  Connect with Sammy on LinkedIn Follow Sammy on Instagram Visit SocialPros.com for more insights from your favorite social media marketers.

Change Lab: Conversations on Transformation and Creativity
Why AxS Podcast from ArtCenter: Rosetta Mission

Change Lab: Conversations on Transformation and Creativity

Play Episode Listen Later Sep 12, 2024 35:53


Welcome to the Why AxS, ArtCenter's podcast featuring brilliant scientific and artistic minds ponder the big why's that come with being a tiny part of this universe.  Our first episode, How to Land on a Comet, takes you aboard JPL's Rosetta Mission, as we're joined by mission planner Art Chmielewski + alum/illustrator Liz de la Torre (BFA 13), who mapped the surface of speeding comet for a first-of-a-kind rendezvous with a spacecraft — from a single pixel. Rosetta remains one of the world's most ambitious — and arduous — space exploration missions. Landing on a comet as it zips and twists through space poses seemingly limitless degrees of difficulty and danger. Seeking an artistic solution to a scientific problem — how to map the comet's surface — Chmielewski recruited de la Torre while she was a student at ArtCenter.  Now working as a Creative Strategist at NASA's Jet Propulsion Laboratory, de la Torre acts as an artistic interpreter of scientific theories, using the illustration skills she honed at the College. For the Rosetta Mission, de la Torre listened to some of the world's leading experts on comets, and based on their  ideas and projections, created multiple approximations of the comet's terrain.  These beautifully detailed visuals, capturing the comet's potential tiny pores and bubbling gas, allowed scientists to better visualize the best approach — and helped secure the mission's success. They are truly brilliant works of art and science.   Join ArtCenter's Lauren Mahoney and Ethan Stockwell for an episode full of behind-the-scenes insights into everything from the search for life in the universe to the hidden impact of space research on our everyday lives as we embark on an extraordinary and otherworldly ride.

THINK Business with Jon Dwoskin
Where's Your Stuck: Overcoming Stuck Points in Business with Shachar Meron

THINK Business with Jon Dwoskin

Play Episode Listen Later Aug 26, 2024 2:09


This powerful clip from THINK Business LIVE with Jon Dwoskin and Shachar Meron, Creative Strategist, identifies and provides insight into overcoming “”stuck”” points in business. Get real-time, relatable coaching and practical advice for navigating hurdles to boost business growth. Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Shachar Meron: Website: https://bluegreenbranding.com/ LinkedIn: https://www.linkedin.com/in/shacharmeron/ *E – explicit language may be used in this podcast.

THINK Business with Jon Dwoskin
Speed Round with Shachar Meron

THINK Business with Jon Dwoskin

Play Episode Listen Later Aug 8, 2024 2:14


Dive into an engaging speed round from THINK Business LIVE with Jon Dwoskin and Shachar Meron, Creative Strategist. These quick-fire questions and candid answers reveal best advice, favorite books, and personal insights. Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Shachar Meron: Website: https://bluegreenbranding.com/ LinkedIn: https://www.linkedin.com/in/shacharmeron/ *E – explicit language may be used in this podcast.

The Progressive Agency Podcast
The Surefire Method™ for Brand Strategy Implementation with Karley Cunningham

The Progressive Agency Podcast

Play Episode Listen Later Aug 7, 2024 21:15


Creative Strategist and Growth Accelerator Karley Cunningham develops brand leaders by taking businesses from overcrowded, competitive spaces into blue ocean territory, where they can confidently stand out and thrive. Companies that want to be distinct in their marketplace retain Karley to sharpen their positioning and differentiation strategies to cut through the noise. Karley's international client base benefits from accelerated growth, increased profit and stability as her innovative Surefire Method™ provides them with an infallible business strategy and brand toolkit to stand out in the sea of sameness, attract the people their business needs to thrive, and become a brand leader in their industry. In this episode of The Progressive Agency Podcast, Karley shares her journey from graphic designer to agency owner, and discusses the importance of brand strategy for businesses of all sizes. According to Karley, only about 28% of business owners are satisfied with their brands. This leaves a huge opportunity open for strategists like her to help find the gaps and implement new brand strategies that business owners love.   Karley emphasizes the critical role of brand and business strategy alignment. She explains how businesses often struggle with implementing their brand strategy, leading her to incorporate coaching sessions into her own model to help clients implement their newly-developed brand tools. What you will learn in this episode: The importance of brand strategy for businesses of all sizes Karley's Surefire Method™ for giving businesses a comprehensive brand strategy Challenges in implementing a new brand strategy The importance of values alignment in hiring decisions Measuring brand strategy ROI The “long tail equation” for quantifying brand value Why only 28% of business owners are satisfied with their branding Branding vs. marketing for small businesses — which is better? Resources: Website: https://www.bigboldbrand.com Surefire Audit & Guide: https://www.bigboldbrand.com/surefireaudit/ LinkedIn Personal: https://www.linkedin.com/in/karleycunningham/

CanvasRebel Podcast
Marketing, Branding & Growth

CanvasRebel Podcast

Play Episode Listen Later Jul 25, 2024 30:02


We're so lucky to have some great guests with us today to discuss your marketing, branding & growth and so much more.  The panelists are also content partners.  Content partners help Voyage in so many ways from sponsoring our mission, spreading the word about the work we do and collaborating with us on content like this.Northern Joy | Producer, Performer, and Small Biz WhizIntro: I get sh!t done.CanvasRebel Story: https://canvasrebel.com/meet-northern-joy/Website: https://www.northernjoy.comYoutube: https://www.youtube.com/channel/UCStiBH_jbIol-IkMgX0QPvwInstagram: https://www.instagram.com/northernjoyOther: https://www.uptownrevue.comAmy Pierquet | Website Designer, Graphic Designer, and SEO SpecialistIntro: I help my clients effectively brand their business by building 3 in 1 website so they can be found online.CanvasRebel Story: https://canvasrebel.com/meet-amy-pierquet/Website: https://waterfrontgraphic.com/Ana Salles | Brand Marketing Consultant, Creative Lead & FounderIntro: I am a Creative Strategist and Brand Marketing Consultant specializing in developing impactful digital marketing campaigns and innovative strategies for mission-driven organizations.Voyage Story: https://voyagela.com/interview/meet-ana-salles-of-venice-beach/Website: http://anasalles.meInstagram: http://instagram.com/iamanasalles

Money Makers
Own your Ambition with Nicola Rae Wickham

Money Makers

Play Episode Listen Later Jul 18, 2024 38:05


I'm thrilled to welcome Nicola to the podcast! As a Coach, Coach Trainer, Certified Coach Supervisor, and experienced Creative Strategist, Nicola takes a strategic yet heart-centered approach, creating holistic solutions by examining the bigger picture and understanding how the various systems of our society intersect. In this episode, Nicola shares how her experiences have shaped her approach to ambition, both within and outside of money-making. Tune in for valuable advice on taking a holistic approach to ambition, its impact on everything from sales to daily life, and what it means to balance the personal, professional, and beyond.   You can find Nicola at: https://www.alifemoreinspired.com/ Or on Instagram @nicolaraewickham   QUOTES   ‘I think in line with looking at ambition is looking at our definitions of success. For me, a definition of success is being able to do the school runs. That is very personal and that's a definition of success, as well as income goals being a definition of success, as well as being able to go on adventures. Whatever it is, there are these bigger ones and these smaller ones.”   “What has worked before isn't going to work going forward   “I have learned that I can really trust my business and I can really trust my work. I can trust myself. Life can be happening and things can be going on and with the right support, you can still show up and deliver.”

CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co
IAM2159 - Creative Strategist Helps Businesses Compete with the Big Brands

CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co

Play Episode Listen Later Jul 11, 2024 16:57


Andy Brenits is a sought-after branding and creative strategy expert, widely recognized for his award-winning work as a corporate creative leader and as a creative consultant. As the principal and chief branding officer at Brennan's Creative, he has helped countless growing businesses compete with the big brands by creating a consistent way to look, communicate, and act.   Andy shares his experience and insights on branding, technology tools, and the importance of being open to new ideas and flexibility.   Moreover, he highlights that being open to everything and filtering out good ideas from bad ones is essential for success. Website: Brenits Creative LinkedIn: Andy Brenits   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

The Real Life Buyer
Unveiling Brand Brilliance: Mastering Rebranding, Trust, and Collaboration with Branding Visionary, Shachar Meron

The Real Life Buyer

Play Episode Play 44 sec Highlight Listen Later Jun 25, 2024 41:39 Transcription Available


Welcome to another enlightening episode of "The Real Life Buyer podcast. Today, we're diving deep into the world of branding, marketing, and strategic storytelling. Joining us is the remarkable Shachar Meron, a true luminary in the industry with over two decades of experience crafting brands that stand out amidst the chaos. ABOUT THE GUESTShachar Meron, is a branding savant with over 20 year's experience of shaping over 100 brands; a business owner, university lecturer, entrepreneur, published cartoonist, political consultant and chess champion, to name but a few of his accolades.  As a Partner and Creative Strategist at Blue Green Branding, Shachar empowers tech and finance leaders to craft standout brands. Today, I'd like to delve into rebranding's intricacies, challenges and opportunities and discover strategies to weave compelling brand narratives, especially in the fintech and communications realms. Through thought-provoking rebranding tales, secret sauce revelations, and impactful collaborations, get ready to receive unparalleled brand wisdom.To learn more from and about Shachar see below:Website:    https://bluegreenbranding.com/LinkedIn:    https://www.linkedin.com/in/shacharmeron/ABOUT THE HOSTMy name is Dave Barr and am the Founder and Owner of RLB Purchasing Consultancy Limited.I have been working in Procurement for over 25 years and have had the joy of working in a number of global manufacturing and service industries throughout this time.I am passionate about self development, business improvement, saving money, buying quality goods and services, developing positive and effective working relationships with suppliers and colleagues, and driving improvement through out the supply chain.Now I wish to share this knowledge and that of highly skilled and competent people with you, the listener, in order that you may hopefully benefit from this information.CONTACT DETAILS@The Real Life BuyerEmail: david@thereallifebuyer.co.ukWebsite: https://linktr.ee/thereallifebuyerFor Purchasing Consultancy services:https://rlbpurchasingconsultancy.co.uk/Email: contact@rlbpurchasingconsultancy.co.ukFind and Follow me @reallifebuyer on Facebook, Instagram, X, Threads and TikTok.Click here for some Guest Courses - https://www.thereallifebuyer.co.uk/guest-courses/Click here for some Guest Publications - https://www.thereallifebuyer.co.uk/guest-publications

Band Talk with Charlie Menghini and Friends
A Conversation with John Armato: Music As A Life Skill

Band Talk with Charlie Menghini and Friends

Play Episode Listen Later Jun 4, 2024 73:02


John Armato is a Senior Partner and Creative Strategist for Fleishman Hillard, a Global PR and Marketing Agency.  John was a percussionist in his high school band and over 40 years later, music is still a vital part of his life.  In addition to his professional career, John still performs, has recorded and produced his own album, "The Drummer Loves Ballads" and has a jazz radio show, "The A List with John Armato" that can be found at:   https://easyjazzradio.com/the-a-list-with-john-armato/  

NXTLVL Experience Design
Ep. 68 Leading By Design: A Passionate And Principled Career in Retail Placemaking with James Damian - Consultant - Gap International Brand Strategist, Design Thinking Practice Leader

NXTLVL Experience Design

Play Episode Listen Later May 10, 2024 123:23


About James Damian:James' Profile: linkedin.com/in/james-damian-3a54956Website: james-damian.com (Company)Email: james@james-damian.comJAMES' BIO:Senior Executive and Consummate Business Leader who drove major change across the consumer retail industry by leveraging the power of design thinking as a strategic advantage, delivering economic success. Trusted advisor committed to creating purpose, achieving profit through performance for sustainable growth. While at Best Buy James and his group led innovation and new concept stores making them the most profitable in the history of the company to date. During his time the Store count went to 1400 from 275 and the stock soared from $7 a share to $110.James is a Design Thinking practitioner, Creative Strategist and Motivational Speaker at International CEO Summits, illustrating how to create a Customer Centric Culture through Design Thinking where Culture precedes Strategy, creating growth through an integrated, collaborative, interdisciplinary process.BOARD LEADERSHIPAs Chairman of the Board for Buffalo Wild Wings from 2008 to 2017, helped to shift corporate focus to an employee and customer-centric culture with the goal to become the ultimate social experience for sports and gaming fans. This strategic shift accomplished through alignment of the board with management enabled an extraordinary run of top quartile performance delivering an 850% return to shareholders.STRATEGIC LEADERSHIP THROUGH CREATIVITYDrove culture of innovation within Best Buy and consequently transformed the 'Big Box' consumer electronics retail format. Pioneered company's “new store” experience by integrating creative visual merchandising and design into the overall corporate vision. Instrumental in expanding BestBuy from 275 to 2,500 stores. This experience based strategy was instrumental in driving revenue from 8 billion to 50 billion in a 12 year period, attaining status as a Fortune 50 company.SHOW INTRO:Welcome to the NXTLVL Experience Design podcast.These dynamic dialogues based on our acronym DATA - design, architecture, technology, and the arts crosses over disciplines but maintains a common thread of people who are passionate about the world we live in and human's influence on it, the ways we craft the built environment to maximize human experience, increasing our understanding of human behavior and searching for the New Possible.    The NXTLVL Experience Design podcast is presented by VMSD Magazine part of the Smartwork Media family of brands.VMSD brings us, in the brand experience world, the International Retail Design Conference. The IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing the discourse forward on what makes retailing relevant.You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience. SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.orgIn this episode I talk with James Damian a retail industry leader who was mentored in the fine art of visual merchandising and display by one of retail's icons, Gene Moore of Tiffanys. James has had a brilliant career leading major transformations at Best Buy where he was SVP and Chief Design Officer of Experience Design Group, the Chairman of the Board of Buffalo Wild Wings and now shares his experience and passion for retail as a consultant with GAP international.First though, a few thoughts…             *                         *                         *In 1994 I was working in my hometown of Montréal as an architect and at the same time teaching was the director of the interior design program at College Interdec at LaSalle college. One day my friend and colleague Monique Piroth invited me out to lunch across the street from the school for a sandwich we talked about the world of visual merchandising, the program that she was the director of and where our careers would take us.She explained that the college wanted her to go to Singapore to step into the role of the director of the visual merchandising program at La Salle international Fashion School in Singapore, an affiliate of LaSalle College, because our friend and colleague Guy Lapointe had to return to Montréal to tend to his ailing father. She effectively said that she didn't want to go and I immediately offered up the option that I would instead. This was one of a series of fateful moments of serendipity that would shape my career for the next 30 years. I never planned to be in retail... It just happened. I wasn't out looking for it, but it somehow found me. And so, after that somewhat joking, off the cuff remark, I was on a plane for Singapore not much more than two weeks later. At that point, my life shifted and instead of practicing architecture in the way that I thought that I would, I shifted into the world of visual merchandising and store design. While running the Visual Merchandising program at LaSalle International Fashion School, I was asked to do a presentation on visual merchandising trends at a Retail Asia conference.To be honest, I had very little insight what trends were shaping the retail world since the whole thing was new to me. I was reading everything I could in retail design magazines and trying to learn about who the voices were in the industry and what they were talking about. I scoured the magazines trying to determine who were the thought leaders in the industry and compiled a short list of people who I thought had great insights and sent out invitations, by fax, for them to provide some insight on what they considered to be major trends in the industry. One of those individuals was a gentleman named Tom Beebe who at the time was the visual merchandising director for a men's fashion store in New York called Paul Stewart.Tom was an enthusiastic participant and when at the end of my one-year tenure in Singapore I arrived in New York I made sure to make a point of connecting with Tom.Tom was gracious and enthusiastically set up meetings for me to meet people in Manhattan so that I could start off on the right foot in a new city and upon a path of the new career. One of those individuals was Gene Moore. Gene was the visual merchandising maven that shaped the visual display direction not just for Tiffany's, where he was the master of storytelling in the small windows on 5th Avenue, but he influenced an entire generation of what were then called window trimmers later being called visual merchandising and display people.Genes work elevated the making of stories in store windows into an art form. I was lucky enough to be invited to spend an afternoon with Gene Moore in the Tiffany display studio on 5th Avenue. It was truly a memorable moment of my career but I confess that at the time, I had very little idea about who Gene Moore was and why I might have otherwise treated him with extraordinary reverence. I think the few hours that I spent there were kind of like when you meet someone who's famous but you actually have no idea who they are and so the conversation is casual and unpretentious, and you don't spend time worrying about what you're saying or trying to play to their preferences. Gene didn't have to take the meeting. But he did and shared his delight and passion for his profession with a total newbie with nothing but questions and awe for making magic in retail stores.What an honor…Another of the introductions that Tom Beebe made for me was to the late great Peter Glenn.Peter invited me into his home on Sniffin Court on 36th St. east of Madison where he talked about the world of retail stores and customer experience – his specialty - over a freshly brewed pot of English tea.I look back now at how fortunate that I was to meet these two luminaries in the most early days of my retail career and grateful I am to have had an industry friend like Tom Beebe who, out of the goodness of his heart and genuine love of retail and visual merchandising, shared his passion for the industry as well as his connections to some of the great influencers of the day.Over the years my path has crossed with Tom.His passion hasn't waned neither for the world of creating compelling retail places with stunning and cleaver visuals nor his love of one of his mentors Gene Moore. Tom gave a compelling and impassioned retrospective presentation on Gene Moore, with another industry friend and colleague Eric Feigenbaum, at the International Retail Design Conference in 2023.Both of them aficionados and ombudsmen for the world of visual presentation – Eric being the New York Editor for VMSD magazine and a standout writer and educator in the field.In New York I settled in as the resident architect at a small 3-4 person consulting firm called New Vision Studios lead by another industry icon Joe Weishar. Another strange serendipitous occurrence since I had read Joes book “Design for Effective Selling Space' while in Singapore and had canvassed Joe for a trends report for the Singapore presentation but… he was a non-responder. Ironically I end up working for him.Joe Weishar truly taught me what I know in the retail design and visual merchandising world bringing together the art and science of visual presentation in the making of great stores.In the late 90's, and into the next decade, the world of retail and visual merchandising was magical. The Christmas season in New York meant the NADI show, showroom parties that were spectacular and windows on 5th Avenue were a must-see event.During those years there were a number of people in the New York area who were making things happen in the retail design space. These were the people who were a few years ahead of me in their careers and unbeknownst to them, became my mentors from a distance. James Mansoor, Tom Beebe, Eric Feigenbaum, Linda Fargo, Judy Bell, Ellie Chute and Denny Gerdeman, Ken Walker…A bit later, in the mid 2010's there was Christian Davies, Harry Cunningham, Ray Esheid, Anne Kong and Elisabeth Jacobson, Bevan Bloomendaal, Ignas Gorischek, Linda Lombardi, Bill Goddu, Christine Belich, Tony Mancini - All who had begun to create a wave of new thinking about retail stores and how to design them. And there was James Damian…I knew James Damien more by name and for the fact that at that time he was the head of Design at Best Buy. Things that were happening at Best Buy were extraordinary. The creation of magnolia, the introduction of Apple shops - within an electronics mass merchant - and the complete rethinking of that category of Retail stores was about.But more than that it was a presentation that I saw James giving at the International Retail Design Conference in Atlanta in 2005 or 2006 that completely left me awestruck. I can't truly remember what James was talking about, but I distinctly remember him becoming emotional on stage and needing to take a moment to gather himself. That moment of vulnerability began to change my thinking about being an impassioned, creative an emotional leader.If a senior leader at a major electronics company could become ‘Verklempt' on stage… I don't know… it just captured my imagination and I have not since forgotten it.It turns out that, and maybe not so surprisingly, James Damien and Tom Beebe are deeply connected as long time industry friends and colleagues but also grew up in the retail industry under the mentorship of none other than... Gene Moore of Tiffany's.Are you getting all these weird crossovers of interconnectedness? I don't even think that there's 7° of separation here I think like there's this interconnected interwoven set of interdependencies and crossing paths that keep on surrounding my retail career. In any case, James Damien was another one of those names, luminaries of the retail industry who I, from a distance, would admire and borderline stock over the years watching and following what he was doing in hopes that I would learn what the secret sauce of creating great retail spaces was.And so, it may also not seem as a surprise that I would eventually find my way to getting James Damien as a guest on this podcast and that it would be a delightful conversation that unfolds with ease and mutual admiration. Which to me, makes it all the more special. I have held such great respect for James over the years and that unbeknownst to me he shared the same feelings. I'm not sure whether it's because I followed him, and the others I've mentioned so closely, that my ideas about great retail space, visual merchandising and leadership are so similar or that somehow, independent of each other, we both grew to believe in the same things. In any case, the points of connection are plentiful.James came up in the world of Retail in the windows. Really from the artistic side rather than the  corporate leadership side and I think that gave him a different sensibility that is emotionally closer perhaps to what happens on the sales floor.He took a risky step out of the windows into the machine of corporate retail in a somewhat unlikely segment – consumer electronics – with Best Buy. While at Best Buy, James and his group led innovation and new concept stores making them the most profitable in the history of the company to date. James drove a culture of innovation within Best Buy and consequently transformed the 'Big Box' consumer electronics retail format. He pioneered the company's “new store” experience by integrating creative visual merchandising and design into the overall corporate vision. During his time the Store count went to 1400 from 275 and the stock soared from $7 a share to $110.While there James, evolved into a Senior Executive and consummate business leader who drove major change across the consumer retail industry by leveraging the power of design thinking as a strategic advantage, delivering economic success.Through his own moments of serendipity, James' skills, experience and passions landed him the role as Chairman of the Board for Buffalo Wild Wings from 2008 to 2017. While in this role, he helped to shift corporate focus to an employee and customer-centric culture with the goal to become the ultimate social experience for sports and gaming fans.James Damian is a Design Thinking practitioner, Creative Strategist and Motivational Speaker at International CEO Summits. In his talks he illustrates how to create a Customer Centric Culture through Design Thinking where Culture precedes Strategy, creating growth through an integrated, collaborative, interdisciplinary process.James knows the power of a good pause… he can tell a good story and he has had some remarkable experiences to share.I have hung on every word in his presentations that I have had the good fortune to listen to and our talk was no exception.             *                         *                         * ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites:  https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com.  The next level experience design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

Sean Inspires's show
Mother's in Business & Leadership with Special Guest: Xani Guidry

Sean Inspires's show

Play Episode Listen Later May 8, 2024 25:43


Xani Guidry- Business Coach, Creative Strategist, Mother & Prophetic Analyst Shares Her Journey Into Motherhood, Entrepreneurship & Building A Successful Business In The World of Branding and Digital Products. You'll Be Inspired By Her Uplifting Message of Self Love, Care & Faith

Confessions of a Higher Ed CMO — with Jaime Hunt
Ep. 51: Thriving with Disability: A Guide for Leaders and Teams

Confessions of a Higher Ed CMO — with Jaime Hunt

Play Episode Listen Later Apr 26, 2024 41:37


Living with a disability presents a unique set of challenges, especially when it intersects with professional life. In this special and insightful episode, Jaime has an engaging conversation with RJ Thompson, who is the Manager of Digital Strategy in Pitt Health Sciences. RJ shares his personal experiences of working and thriving in a professional setting while living with cystic fibrosis, offering a valuable perspective on this often-overlooked aspect of the workplace.In this episode, listeners can expect to gain several key takeaways:Insights into Navigating a Career with a Disability: RJ opens up about the strategies he uses to manage his work while dealing with cystic fibrosis, providing listeners with real-life examples and practical advice. This segment is particularly enlightening as it delves into how individuals with disabilities can navigate their career paths effectively.Ideas for Supporting Colleagues with Disabilities: Jaime and RJ discuss the roles and responsibilities of supervisors and coworkers in creating an inclusive and supportive work environment. This part of the conversation aims to foster greater understanding and empathy, offering tangible ways in which people without disabilities can be allies and supporters in the workplace.Leadership Tips for Unseen Disabilities: This episode also sheds light on the challenges faced by leaders in recognizing and accommodating staff members with non-visible disabilities. Listeners will learn how to create an inclusive culture that respects privacy while offering the necessary support.Remote Work as an Equity Issue: The conversation also explores how remote work arrangements can play a crucial role in promoting equity in the workplace. We delve into the benefits and challenges of remote work, especially for people with disabilities, highlighting how flexible working arrangements can be a game-changer in terms of accessibility and inclusivity.Guest Name: RJ Thompson, Manager of Digital Strategy in Pitt Health SciencesGuest LinkedIn: https://www.linkedin.com/in/studentofdesign/Guest Bio: RJ Thompson, MFA, is an award-winning marketing and graphic design professional. Currently, RJ is the Manager of Digital Strategy in Pitt Health Sciences. He was most recently the Director of Digital Marketing in the Joseph M. Katz Graduate School of Business and College of Business Administration at the University of Pittsburgh.Before joining Pitt, he was a tenured Assistant Professor of Graphic + Interactive Design in the Department of Art at Youngstown State University. Previous to Youngstown State, RJ taught at Carnegie Mellon University, La Roche University, and Edinboro University of Pennsylvania. Continuing his career in education, RJ has been an Adjunct Professor of Graphic & Interactive Design at Point Park University since 2019 where he was responsible for writing and teaching the interactive design curriculum. In 2020, he began teaching at the Community College of Allegheny County.Outside of marketing, design, and teaching, RJ is also the Co-Principal and Creative Strategist for +Public, a Pennsylvania-based social enterprise that focuses on cultivating community and economic development impact through the creation of branded communication platforms, creative place-making, and storytelling initiatives for communities-in-revival.Throughout his career, RJ has received many accolades for his creative works: In 2015, he was one of several recipients of the National Endowment for the Arts “Our Town” grant, valued at $100,000, for the INPLACE (“Innovative Plan for Leveraging Arts & Community Engagement”) project. In 2017, RJ received a “Best of Marketing Award” from the Ohio Economic Development Association for his efforts in rebranding the City of Youngstown, Ohio. In 2018, RJ was accepted into the prestigious Cohort 2 of the National Arts Marketing Project, a program supported by Americans for the Arts and the Pennsylvania Council on the Arts. In 2019, RJ also received a scholarship to join the National Arts Strategies Executive Program in Arts & Culture Strategy through the School of Public Policy at the University of Pennsylvania. In 2019, RJ was honored with the Ohio Governors Award in the Arts in Community Development, the state of Ohio's highest recognition in the arts sector.Recently, RJ was the recipient of a certification scholarship from the National Institute for Social Media and received accolades from GDUSA and the University & College Designers Association for "Pitt Business Backstory" and "Business.Pitt.Edu" websites. RJ is presently the President of the Pittsburgh chapter of the American Marketing Association. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

Marketing Mindset Podcast
Building High-Performance Creative Teams Pt. 2

Marketing Mindset Podcast

Play Episode Listen Later Apr 25, 2024 43:43


Trying to strategically grow your creative team? This episode is a must-listen! Finding the right people for each role is critical to agency success, especially when managing a small team. That's why this week's episode of The Marketing Mindset Podcast explores the most essential hiring tips for creative teams. Specifically, it asks the question: how do you find the right strategist to lead a team of creatives?Along with Brighter Click's Creative Strategist, Charlie Sargeant, Colby discusses his approach to hiring, how to find candidates who are passionate about the jobs they're applying for, what skills are essential for team success, and why finding the right team leader is so important.Tune in to learn what they look for in interview candidates (and which traits impress them the most!), how their unique approach to trial projects helps ensure that they're hiring the right people, and how they use onboarding and 90-day probation period to ensure that new hires are right for the team. Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/

Marketing Mindset Podcast
Building High-Performance Creative Teams

Marketing Mindset Podcast

Play Episode Listen Later Apr 18, 2024 47:13


How is a high-performing creative team built? We're answering that question in this week's episode of The Marketing Mindset Podcast! In the first part of an exciting new series, Colby sits down with Brighter Click's Creative Strategist, Charlie Sargeant.Together, they discuss the dynamics of team-building, finding the right talent for each role, how to ensure new employees are aligned with company culture, and the lessons they've learned while hiring. Managing a team that includes sales, strategy, copywriting, design, media buying, and operations, Colby and Charlie have a wealth of knowledge and experience to share about hiring, team management, and agency growth.Tune in to learn how they've navigated growth in a remote agency space, past mistakes they've made throughout the hiring process (and how they're course-correcting now!), why proactivity is so important, and the most essential tips they have for team-building and creative productivity. Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/

Culturally Distinct/ Culturally Distinct Uncensored Podcast
Being Creative AF | Sheba Roy | Episode 192

Culturally Distinct/ Culturally Distinct Uncensored Podcast

Play Episode Listen Later Apr 18, 2024 53:30


This weeks episode topics: 1.What is the difference between the Public Relations and Creative Strategist 2. Can you describe how to structure a success business? 3. Have you ever been challenged, in which way? 4. What advice would you give about the political and entertainment business? 5. How did you get started ? What was some mistakes that were made? 6. What are some collaborations you've worked with A list celebrities with? SUBSCRIBE AND ADD US ON ALL PLATFORMS @CULTURALLYDISTINCTPODCAST ⁠⁠⁠ https://podcasts.apple.com/us/podcast.⁠⁠ https://redcoraluniverse.com/cultural... Facebook page: https://www.facebook.com/profile.php?id=100080353285179&mibextid=ZbWKwL Apple https://podcasts.apple.com/us/podcast/culturally-distinct-network/id1516660814 Instagram: https://instagram.com/culturallydistinct?igshid=ZDdkNTZiNTM= Spotify https://open.spotify.com/show/6du7xitGWnSqbsN680uPbm IHEART Culturally Distinct Network | iHeart Youtube https://youtube.com/@culturallydistinctpodcast

The Typecast: Grow Your Art Business
Should Artists Work for Free with Lennon Bone | The Typecast Episode 26

The Typecast: Grow Your Art Business

Play Episode Listen Later Apr 16, 2024 48:18


In this episode, Ilana and Katie talk with Creative Strategist, Lennon Bone from Stop the Starving Artist. They discuss a range of topics related to creativity, music, production, and selling your work. They explore the dynamics of collaboration among musicians, transitioning from unpaid work to paid projects, and the significance of storytelling in artistic expression. They reflect on the importance of prioritization and navigating overthinking, as well as the concept of delivering memorable experiences and building relationships with customers and clients. Throughout the conversation, they offer insights into project evaluation, the balance between enjoyment and value, and challenges associated with underpaid clients. They also touch on the significance of consistent messaging, personal narratives, and how you can contribute to your community. The conversation concluded with reflections on finding one's niche and fostering a sense of recognition within communities. All that and more when you listen to this episode:• What lessons can be learned from challenging and rewarding collaboration experiences• Why you need to understand the value of your skills and expertise• How storytelling serves as a potent tool for art and design• How production skills and a discerning taste enhance artistry• Tools for productivity and task management• Tips for creating memorable experiences for customers that will enhance your brand value• Strategies for building strong customer relationships and warm and supportive communities• Three pivotal questions to consider as you start a new project• How to cultivate a strong personal brandConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with our guest: Instagram: @stopthestarvingartistWebsite: Stop The Starving ArtistSoundBetter: Lennon BoneLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple Podcasts Subscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeKeep the conversation going on SlackLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

DIOTALK
DIOTALK Podcast Episode #160 with Celebrity Publicist Taiisha Bradley.

DIOTALK

Play Episode Listen Later Apr 16, 2024 46:17


Taiisha Bradley is a celebrity publicist. Born to make headlines, Taiisha Bradley is the Publicist and Creative Strategist you find when your business or brand needs a catalytic boost to make it to the next level. A visionary creative whose name will be spoken alongside the most celebrated communicators of her time, Taiisha stays abreast of modern media and communication, which allows her always to be ready for the next big trend in the business world. Since 2002 Taiisha has used a proven methodology to secure hundreds of millions of dollars in free publicity for corporations, nonprofits, small businesses, and public figures. Now well known for trailblazing and filling gaps, Taiisha has become sought after for her access to thousands of sources for media and for her ability to implement wildly visible publicity and marketing campaigns that lead to explosive results More Info: - Website: https://www.mediacircuspublicity.com/ - Linked In: https://www.linkedin.com/in/taiishabradley/ - Media Circus Podcast: https://www.mediacircuspublicity.com/podcast - Social Media: Facebook: https://www.facebook.com/mediacircuspublicity YouTube Channel:  @TaiishaBradleyPR  Instagram: https://www.instagram.com/mediacircuspr/ Follow Us: Instagram: @mr.dreaminspireobtain https://www.instagram.com/mr.dreaminspireobtain/ @dreaminspireobtain @diotalkpodcast Facebook: https://www.facebook.com/DiomarkKingDiaz?mibextid=ZbWKwL More info: - Link Tree: https://linktr.ee/dreaminspireobtain - Apple podcast: https://podcasts.apple.com/us/podcast/d-i-o-talk-podcast/id1562933810?uo=4 - Spotify: https://open.spotify.com/show/54SDtx0CFJ58FfpDoSg4Bz - Google podcast: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy82NmI3MTVjYy9wb2RjYXN0L3Jzcw== - Anchor F.M. Podcast: https://anchor.fm/s/66b715cc/podcast/rss

Wild For Change
Sea Shepherd with Sara Newton

Wild For Change

Play Episode Listen Later Apr 8, 2024 50:03


Today on the Wild For Change podcast, we will be speaking with Sara Newton, Head of Content and Creative Strategist for Sea Shepherd Conservation Society. Sara is also one of the main cinematographers for the organization. For over forty years, Sea Shepherd Conservation Society has been patrolling the seas to help coastal and island governments from illegal, unreported, and unregulated fishing. With marine life facing a multitude of threats, Sea Shepherd is a formidable force on the open seas. In this podcast, we will learn more about Sara's specialized role within Sea Shepherd Conservation Society, what life is like living out at sea, and the various campaigns they have launched, such as "Stop The Grind" in the Faroe Islands, their efforts to protect the Vaquita porpoise in Mexico's Upper Gulf of California, and their monitoring of waters in Antarctica due to the exploitation of krill, a major food source for whales and penguins.We will also learn how to support Sea Shepherd Conservation Society in general and contribute to the fight against the exploitation of krill. Your support can make a major difference in the lives of marine animals.Website: http://www.wildforchange.com Twitter: @WildForChange Facebook: /wildforchange Instagram: wildforchange

Grow Yourself Up
Ep 92: Respect, Needs, Divorce and Growing Up in Motherhood with Nicola Rae

Grow Yourself Up

Play Episode Listen Later Mar 19, 2024 47:35


Cath was joined by Coach, Trainer and Supervisor Nicola Rae in episode 92. Cath and Nicola talked about Nicola's path to motherhood, how she came into relationship with her needs, her divorce and how this relates to growing herself and much more. Nicola shared what she focuses on instead of focusing on being liked and how this gives her freedom. Nicola Rae is a Coach Supervisor, Life & Careers Coach, Coach Trainer and experienced Creative Strategist who works with ambitious brands and leaders to help them to fulfil their potential and speak-up and show-up with heart and make a meaningful difference in the world.Nicola is the founder of 'A Life More Inspired' where she combines her 20 year corporate communications/marketing experience with a values-led and compassion-centered coaching methodology rooted in Neuroscience, Positive Psychology and Transactional Analysis.Her uniquely positioned supervision and coaching practice helps move her clients into possibility, overcome challenges and step into a more fulfilling way of working, leading and living.Nicola works with both organisations and individuals and is committed to bringing nuance to the personal growth, wellness and coaching space, so that it is development for the many and not the few.Nicola is trusted by a number of innovative and industry leading brands including being the resident life coach for the global creative agency D&AD, Career Coach for the women's only private members AllBright and a Coach Trainer for Optimus Coach Academy. In addition to working with Warner Music and Google alongside her thriving private client-led coaching practice.Social media - https://www.instagram.com/nicolaraewickham/https://www.linkedin.com/in/nicolaraewickham/https://nicolarae.substack.com/https://www.alifemoreinspired.com/weekly-letterWays to work with Nicola:As a private client 121. In her coaching subscription, ROOOTED. In her supervision 121 practice which is for coaches and mentors. If you're enjoying this podcast. Please leave a review and rate the podcast, this really helps others to find it. To sign up for the journal prompts and Nurture.Heal.Grow (on Substack) please head to www.cathcounihan.com or @cathcounihan on Instagram. Follow Cath on social media here:Instagram: @cathcounihanSubstack: Nurture.Heal.GrowFacebook: Cath Counihan Hosted on Acast. See acast.com/privacy for more information.

If Anyone Cares
117. Robert Bowling

If Anyone Cares

Play Episode Listen Later Mar 19, 2024 70:10


Joining the show is the Studio Head of Midnight Society and former Creative Strategist for Infinity Ward, the developer of Call of Duty, Robert Bowling joined the show. We talk about Piner, Kentucky, his time as a gas station chicken cook, starting a record label at FOURTEEN years old, moving to California and joining the Call of Duty team with zero experience, the past, present, and future of the gaming industry, and a whole lot about Midnight Society's game "DEADROP."Twitter/X: @RileyJamesIAC @fourzerotwoInstagram:@RileyJamesIACIAC x Spotify: https://open.spotify.com/user/isd6udf2ge8jixu9jmdvy7g22?si=lbVsX8nGR4GDU8S76ZjAXA&nd=1 Art: Spencer Ware (@spencerwarecreative)Music: All Good Folks and IAC Productions Music from Upbeat (free for Creators!):https://uppbeat.io/t/all-good-folks/summertime-jamLicense code: I2TIWBIRPGF4Z3VY

Visual Intonation
Chasing Light with Director Khari McCloud

Visual Intonation

Play Episode Listen Later Mar 8, 2024 67:17


 Welcome to the Visual Intonation podcast where we dive into the multifaceted journey of Khari McCloud, a seasoned director, cinematographer, creative director, and master of the visual arts. With diverse experiences in various roles within the creative and media industries, Khari's story is a fascinating exploration of creativity, evolution, and self-discovery.  Khari's entry into the realm of media began in 2018, starting as a Social Media Marketing Intern at Indie Grits and later serving as a Digital Media Intern at Midlands Anchor. The journey continued with roles at Mad Monkey, Inc. in 2020, where Khari contributed as a Production Assistant, offering support for administrative duties and sharing technical insights. The same year witnessed Khari's stint as a Director and Creative Strategist at Trace Productions, a role where digital campaigns and media concepts for clients in the food and beverage industry thrived under Khari's creative direction.  The timeline unfolds with diverse roles, including a Camera Operator at Wolfson Medical Center in 2021, subsequent elevation to Director at 300 Entertainment, and a stint as First Assistant Camera at Kids2 in 2022. Khari's most recent endeavor, beginning in 2023, is as a Freelance Creative Director at Def Jam Recordings, overseeing multiple creative projects and productions for the talented artist Chase Shakur.  Khari's educational journey, initiated in 2014 at Charleston Southern University and later continued at the University of South Carolina, culminated in a Bachelor of Arts degree in Arts, Entertainment, and Media Management. But the story doesn't stop there. The turning point came when Khari discovered a camcorder belonging to his father, sparking a natural inclination towards visual storytelling. From filming skateboarding antics to collaborating with renowned artists like Migos and Supah Mario, Khari's trajectory evolved organically. Today, he stands as a prominent Cinematographer and Director, crafting compelling narratives for music labels and production companies.  Join us on this insightful podcast episode as Khari shares his creative evolution, the realization of his true calling, and the invaluable lessons learned along the way. Through engaging conversations, we'll unravel the tapestry of Khari McCloud's remarkable journey and gain profound insights into the world of visual arts and storytelling.  Khari McCloud's Website: https://www.kharimccloud.com/ Khari McCloud's Instagram: https://www.instagram.com/kharimccloud/?hl=en  Khari McCloud's Twitter: https://x.com/khari_mccloud?s=21&t=IOIu_H3KFVzaddVM2UaT-A  Khari McCloud's LinkedIn: https://www.linkedin.com/in/khari-mccloud-02994514b Visual Intonation Website: https://www.visualintonations.com/Visual Intonation Instagram: https://www.instagram.com/visualintonation/Vante Gregory's Website: vantegregory.comVante Gregory's Instagram: https://www.instagram.com/directedbyvante/ To support me on Patreon (thank you): patreon.com/visualintonations Tiktok: www.tiktok.com/@visualintonation Tiktok: www.tiktok.com/@directedbyvante

Talent Empowerment
Why Are You Rebranding? | Shachar Meron, Partner and Creative Strategist, Bluegreen Branding

Talent Empowerment

Play Episode Listen Later Feb 22, 2024 38:17


In this conversation, Shachar Meron, Partner and Creative Strategist at Bluegreen Branding, discusses various aspects of branding, including how to talk about your company without being boring or overselling, the process of rebranding, and the importance of trust and ethics in branding. He shares examples of brand redesigns and highlights the unique aspects of branding in the university setting. Shachar also addresses the impact of AI on copywriting and discusses generational differences in branding.This podcast is powered by LeggUP, the ultimate accelerated leadership development platform with retention insurance. Click here to learn more: https://www.leggup.com/ Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation

Talent Empowerment
Preview: Shachar Meron

Talent Empowerment

Play Episode Listen Later Feb 20, 2024 2:50


This Thursday, Shachar Meron, Partner and Creative Strategist at Bluegreen Branding, discusses various aspects of branding, including how to talk about your company without being boring or overselling, the process of rebranding, and the importance of trust and ethics in branding. He shares examples of brand redesigns and highlights the unique aspects of branding in the university setting. Shachar also addresses the impact of AI on copywriting and discusses generational differences in branding.This podcast is powered by LeggUP, the ultimate accelerated leadership development platform with retention insurance. Click here to learn more: https://www.leggup.com/ Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation

A Dose of Black Joy and Caffeine
[Season 8: EP 158] Nicole Godreau (Global Creative Strategist) Spotify

A Dose of Black Joy and Caffeine

Play Episode Listen Later Feb 14, 2024 27:00


(Season 8 is in partnership with ADCOLOR. ADCOLOR champions diversity and inclusion in creative industries) Nicole Godreau approaches her corporate and community-driven work through the lens of inclusion and empowerment to shift culture. As a Global Creative Strategist at Spotify, Nicole develops ideas worth talking about for brands by uncovering human truths through cultural insights. Recently, she was named one of “The Top 50 Black Marketers To Watch” by the African American Marketing Association, as well as recognized as one of the Hispanic Executive's NextGen Collective 2023 30 Under 30 award recipients.Nicole serves on the ADCOLOR Advisory Board and is honored to be a Cannes Young Lion Academy Alum, Ad Club of NY Fellowship recipient, ADCOLOR Future Alum, AAF Most Promising Multicultural Student, and Emma Bowen Foundation Alum. Her work has been featured in AdWeek, and she has moderated panels at industry events such as “Where Are All the Black People”. She holds a B.S. in Integrated Marketing Communications from Ithaca College.

Smart People Podcast
How to Find Your Life Path with Creative Strategist, Bonnie Wan

Smart People Podcast

Play Episode Listen Later Feb 13, 2024 54:27


Bonnie Wan is a Partner and Head of Brand Strategy at Goodby, Silverstein & Partners, one of Fast Company's 2021 Most Innovative Companies In The World. As a career brand strategist she has been celebrated as an Ad Age Leading Woman for 2023 and 2022's Chief Strategy Officer of the Year. We all have moments when we doubt the path we're on. Is this the career for me? Am I in the right relationship? Is this as good as it gets? These questions can feel uncomfortable without a method for uncovering the answers. Enter The Life Brief, a simple yet effective playbook for navigating life's decisions, crossroads, and curve-balls. Modeled after the creative brief, a tool used by the most innovative companies in the world to unlock clarity and unleash action, The Life Brief carves a path for living with intention and imagination. Designed by leading brand strategist Bonnie Wan, The Life Brief is a practice in three parts: The first phase, Get Messy, is a set of open-ended writing prompts that cut through limiting beliefs and false assumptions about what's possible. The second phase, Get Clear, offers prompts for finding clarity around what you truly, deeply want. The third phase, Get Active, catapults you into the steps to making those desires a reality. Bonnie's book, The Life Brief: A Playbook for No-Regrets Living, is available now. To learn more about Bonnie, go to thelifebrief.com/bonnie. Support the Show - Become a Patron! Help us grow and become a Patron today: https://www.patreon.com/smartpeoplepodcast Sponsors: Hims - Start your free online visit today at Hims.com/SMART. The Optimistic Outlook - Dive into The Optimistic Outlook and join a community of listeners who are enthusiastic about big, transformative ideas. Learn more about your ad choices. Visit megaphone.fm/adchoices

Metaverse Marketing
AIQ w/ Creative Strategist Jenny Nicholson

Metaverse Marketing

Play Episode Listen Later Feb 9, 2024 26:07


Introducing AIQ Presented by Microsoft Advertising, a new limited podcast series hosted by Cathy Hackl dedicated to leveling up your IQ around all things Artificial Intelligence. Over the next four weeks, the series will focus on Generative AI. What is it, how can brands use it to their advantage, and what pitfalls should they avoid? In episode one, Hackl sits down with Jenny Nicholson, ECD and Creative Strategist at Queen of Swords who shares how to get started with AI, why you should look at curiosity more than fear, and how you can start thinking about GPTs. We get it. The digital advertising industry is changing rapidly and it's hard to keep up. Finding ways to grow is proving harder than ever. At Microsoft Advertising we are committed to finding a better way forward. With us, you'll have access to valuable Microsoft audiences while enabling you to reach new audiences across the open web. We are paving the way for an exciting new era in our industry by harnessing the power of generative AI, integrated into our advertising technology and consumer experiences. Our full suite of advertising capabilities, built on a strong backbone of industry-leading AI and deep audience intelligence, provides the tools you need to create powerful growth possibilities. With Microsoft Advertising, you'll have the opportunity to connect with new audiences, create powerful growth possibilities, and overcome the challenges you face so you can truly grow. Don't miss this opportunity to discover what's possible with Microsoft Advertising. Visit our website at www.microsoftadvertising.com to learn more about how we can help your business. Join us in creating a brighter future. Hosted on Acast. See acast.com/privacy for more information.

Zero to Start VR Podcast: Unity development from concept to Oculus test channel
Apple Vision Pro's paradigm shift with Ash Baccus-Clark, Speculative Researcher and Creative Strategist, ABC Worldwide

Zero to Start VR Podcast: Unity development from concept to Oculus test channel

Play Episode Listen Later Feb 2, 2024 43:12


It's Apple Vision Pro Day! Will it be as paradigm shifting as the first iPhone? If Apple is hedging its bet on spatial computing, did oculus/Meta do the hard excavation work to prove there is an innovative market for XR?Does an early adopter really need another headset in their vast collection of goggles, glasses and gadgets?These are some of the questions Ash Baccus-Clark, Director, Keynote Speaker & Creative Strategy Consultant at ABC Worldwide asks as she contemplates whether or not to spend over $3,500 to get Apple's first spatial computer. Ash is a molecular and cellular biologist, brand marketing professional and multidisciplinary artist who uses new media and storytelling to explore themes of deep learning, cognition, memory, trauma, and systems of belief within the framework of intersectionality. She was formerly the Director of Research & Marketing at Hyphen-Labs, an international team of engineers, scientists, architects, and artists who created ‘NeuroSpeculative AfroFeminism', an award-winning virtual reality project that was screened at Sundance, the American Film Institute, and Tribeca Film Festival, and more. Join us as we dive into why it's time to start creating for spatial computing and XR. Thanks for listening, happy Vision Pro Day!CONNECT WITH ASH:LinkedInThis neuroscientist uses art to fight hate - ViceAVP REVIEWS: I spent 24 hours wearing Apple's Vision Pro Headset - Wall Street JournalApple Vision Pro review: magic, until it's not - The VergeWhy Tim Cook is going all in on the Apple Vision Pro - Vanity FairFEATURED LINKS:Apple Vision ProApple Announces More than 600 new apps built for the Vision Pro - Apple NewsThe Inside Story of Oculus Rift and how Virtual Reality became Reality - Wired, 2014Why Virtual Reality is about to change the world - Time, 2015VIDEO: Andrew Ng, Opportunities in AI CONNECT WITH SICILIANA sicilianatrevino.com LinkedIn 

The Business Ownership Podcast
Web Design & Business Networking - Jessica Gruber

The Business Ownership Podcast

Play Episode Listen Later Jan 24, 2024 21:46


Want to improve your business connections and elevate your digital presence?In this episode of The Business Ownership Podcast I interviewed Jessica Gruber. Jessica Gruber is a Creative Strategist and the founder of Buzzworks Creations – an international website design agency. She established her business to have the freedom and flexibility to grow her family while staying at the top of her creative game.For over 10 years, she has excelled at translating business strategies into user-friendly website experiences, effectively conveying their values, missions, services, and everyday business conversations within the dynamic and ever-evolving digital landscape.Before founding Buzzworks, Jessica honed her skills in the advertising industry, having held roles at agencies such as Dieste & Harmel and J.O. Design. Her journey led her to be the Principal Creative Director and Website Solution Specialist at Glint Advertising before venturing out on her own.Outside of her professional life, she is a speaker and lindy hopper instructor, but she is always a wife and mom first.Don't miss out on this treasure trove of networking wisdom and web design tips that could revolutionize your business approach.Check this out!Show Links:Jessica Gruber LinkedIn: https://www.linkedin.com/in/buzzwks/Buzzworks Website: https://buzzwks.com/Book a call with Michelle: https://www.AwarenessStrategies.com/m30Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/Digital Adoption Roadmap: https://www.awarenessstrategies.com/digital-adoption-roadmap/

THINK Business with Jon Dwoskin

Shachar Meron has 20 years of experience as a branding, advertising, and marketing executive and has worked on 100+ brands, including well-known brands like TransUnion, Boeing, McDonald's, Intuit, Johnson & Johnson, Nordstrom, Cars.com, Motorola, and Abbott Labs. He currently serves as a Partner and Creative Strategist at Bluegreen Branding, where he helps brand and marketing leaders, primarily from tech and finance companies, create brands that stand out from all the noise. Shachar is also a Senior Lecturer who teaches advertising and brand strategy at the University of Illinois, where he also earned his BS and MS in Advertising. Over the past nine years, he has won several teaching awards. Before life as a lecturer, he co-founded BatesMeron Design, an indie agency focused on branding and marketing, where he helped grow the business to 30 clients and $1M in billings. Shachar also founded Redacted, which became Chicago's largest copywriter association in its first year. He is a regular contributor at Brandingmag and was a featured speaker at AMA BrandSmart – the leading conference for brand marketers in the US – in Chicago this April. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Shachar Meron: Website: https://bluegreenbranding.com/ LinkedIn: https://www.linkedin.com/in/shacharmeron/ *E – explicit language may be used in this podcast.

Boom Vision
The Magic of Breathwork with Rahul Panchal

Boom Vision

Play Episode Listen Later Jan 3, 2024 76:55


#065: “If you come to doubt, I'll give you every reason to doubt. If you come suspicious, I'll give you every reason to be suspicious. But if you come seeking Love, I'll show you more love than you've ever known.” - Mahavatar Babaji *Trigger Warning: In this episode, you'll hear some sensitive topics. So if you got little ones around, please grab your headphones now.Folks, our first interview for 2024 is a returning guest, Rahul Panchal, a Creative Strategist and Rebirth Facilitator.  We dive in deep on the magic of breathwork.  What sparked Rahul to start facilitating breathwork? And what magic has he witnessed since embarking on his journey?  In today's interview, we dive into:Rahul Panchal's update since his last interviewWhat sparked Rahul to start facilitating breathwork workshopsBreathwork 101: What is it and what is it not?Stories of transformationsThe Pure White Light: What was his journey like once he started to facilitate workshops in LA and NYExperience facilitating breathwork for wedding partyJoin our Boom Vision family and hit subscribe!  Follow me on Instagram @benjaminyehIf you'd like to get the links and show notes for this episode, head to:https://www.benjaminyeh.com/ep-65-magic-of-breathwork-with-rahul-panchal

Casa DeConfidence Podcast
From Ad Agencies to Ayahuasca: The Spiritual Awakening Journey of Creative Strategist Rahul Panchal

Casa DeConfidence Podcast

Play Episode Listen Later Dec 15, 2023 58:59


*Trigger Warning: In this episode, you'll hear some sensitive topics such as NDE (near-death experiences). So, if you have little ears around, please grab your headphones now.Embark on a transformative journey with award-winning Creative Strategist turned Rebirth Facilitator Rahul Panchal. In this eye-opening episode, explore Rahul's evolution from a renowned creative director working on Super Bowl campaigns to a spiritually awakened individual. Join us as we delve into his origin story, the profound impact of his first ayahuasca ceremony, and the life-altering experience of a Near-Death Experience (NDE). Discover Rahul's artistic roots, his immersion in Eastern culture in the Himalayas, and his role in guiding breathwork healing ceremonies. This podcast unveils the extraordinary tale of a man who traded the fast-paced advertising world for a deeper connection with spirituality and indigenous plant medicines. Tune in for insights, inspiration, and the incredible journey of Rahul Panchal. *Trigger Warning: Discussion includes sensitive topics such as NDE (near-death experiences).This is an invitation to join a supportive community of purpose-driven entrepreneurs who are creating an impact in the world.A mastermind is a community of peers who exchange ideas, provide support, and offer sound advice for running a successful business.Join the Confident YOU Mastermind now at https://goconfidentlyservices.myflodesk.com/confidentyoumastermindSupport the showThank you for listening to our podcast. Visit our website Join our Facebook GroupInstagram, TikTok We love reviews! Please leave us a review.Contact us if you want to Launch, restart, grow your podcast.

Future Commerce  - A Retail Strategy Podcast
Where is the Counterculture? On the Rise of the Critic Class

Future Commerce - A Retail Strategy Podcast

Play Episode Listen Later Oct 8, 2023 42:11


This season on VISIONS will explore the content of VISIONS: Volume IV by Future Commerce. VISIONS is an audio-visual Annual Trends report that examines the changes in culture and commerce and their impacts on the technology industry that serves them. VISIONS: Volume IV took place over three months, from April to June 2023, bookended by two events.Today we go live to the first of those events at the Celeste Bartos Theater at the Museum of Modern Art in New York City, where we'll speak with a panel of modern culture reporters, foresight analysts, and media creators and ask them the question, “Where is the counterculture?”Trends are Change{00:04:11} “What we have right now is a lot of interesting niche subcommunities with their own cultures and then countercultures to those. And I think the result of that is it's very hard to know what's trending because trends really exist within these sort of niche subcultures and microspheres. And then by the time they exit, they're no longer a trend, they're more like a trend discourse.” - Daisy Alioto{00:06:47} “You can't really talk about counterculture without talking about the capitalization of it all. You can capitalize on these weird trends, whether it's something like Dimes Square, and then you see a year later, the entire Marc Jacobs campaign for a massive fashion brand is these characters. So is that really counterculture if that's cool now?” - Emily Sundberg{00:09:00} “Sometimes I do get bummed about the lack of existence of new things, and that's why we're going so hard on fashion history because everything feels really referential. But also there's something fun about new combinations and seeing a couch where there's a guy from the White Lotus on it, but there's also a girl that you saw at a party last week.” - Alexi Alario{00:11:26} “Is there counterculture or subculture or monoculture? It's completely dependent upon the sample size in which we're looking at. And for the most part, I think it behooves us to really broaden our aperture of really understanding what's most important to the most amount of people, because if we have to select too small of a sample size, we're just speaking to ourselves and really ignoring the masses.” - Matt Klein{00:16:14} “When we're talking about nostalgia and memory as some of the strongest mechanisms for marketing and the relationship that nostalgia and memory have to certain mediums, like the type of film or camera you were using when you first encountered something or the type of car you were driving when you first encountered something, it's very hard to package that in an authentic way, but if you can, that becomes the brand moat. And that's the thing that allows you to excel past all of your competitors.” - Daisy Alioto{00:24:02} “The thing about de-influencing is, yes, there's a little bit of stoicism of screw it, don't buy this thing, but it's still a form of influencing.” - Matt Klein{00:28:42} “Daisy Alioto: it's also important to remember that, for every counterculture movement, the response to it will be part of the cycle of the next culture, even if it's happening in this very fragmented way now.” - Daisy Alioto{00:35:34} “Nothing gets better without criticism. So I feel like it's okay that everyone is a critic as long as I think it creates a heightened awareness. And especially with algorithms. If you're not a critic, you're just going to let them like run over you.” - Alexi AlarioGuestsDaisy Alioto, CEO and Co-Founder of DirtEmily Sundberg, Writer, Creative Strategist, and Publisher at Feed Me SubstackAlexi Alario, Co-Host of the Nymphet Alumni PodcastMatt Klein, Cultural Theorist and Publisher of ZineHave any questions or comments about the show? Let us know on futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!