Podcasts about creative strategist

We welcome back our biggest guest and the official "Creative Strategist" of the show, the one and only Joanna Wallace. The founder of CreativeConsultingRX and has been leading creative teams for many of the biggest brands in the US. She once again teaches Summer and Scotty O so much about why the position is one of the most coveted and high demand positions in our industry? The Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   GUEST: Joanna Wallace  LinkedIn: https://www.linkedin.com/in/joannasloamewallace/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

TEATIME WITH MISS LIZ SERVES: Shane Lukas June 12th | 3 PM EST TitleThe Advocacy Advantage: Leading with Purpose, Empathy & Human Connection TaglineStrong organizations are built when people feel seen, heard, valued, and empowered. DescriptionOn June 12th at 3 PM EST, Teatime with Miss Liz welcomes Shane Lukas — Founder and Creative Strategist of A Great Idea, an empathy-led creative agency helping nonprofits, healthcare organizations, and purpose-driven brands strengthen trust, deepen engagement, and turn values into action. For over 20 years, Shane has worked at the intersection of leadership, advocacy, storytelling, and creative strategy, guiding organizations through complexity while helping them build meaningful, human centred cultures, Shane's work focuses on how organizations can move beyond transactional communication and create cultures rooted in empathy, resilience, trust, and authentic connection. This Teatime explores leadership, advocacy, human-centred culture, communication, and how empathy can transform the way organizations grow and serve others. OpeningWelcome everyone to Teatime with Miss Liz, where we serve real-life T-E-A through meaningful conversations that inspire growth, leadership, connection, and transformation. Today's guest believes that the strongest organizations are not simply successful because of systems or strategy — they are successful because of people. Joining us today is Shane Lukas, Founder and Creative Strategist of A Great Idea, whose work centers around helping organizations strengthen trust, engagement, empathy, and meaningful connection. Through advocacy, storytelling, and leadership insight, Shane reminds us that human-centered leadership is not a trend — it's the future of sustainable impact. Shane, welcome to Teatime with Miss Liz. ClosingTonight's conversation reminds us that leadership is ultimately about people. Shane Lukas shared how empathy, advocacy, storytelling, and intentional engagement can transform organizations from transactional spaces into communities built on trust and purpose. In a rapidly changing world, his message encourages leaders to slow down, listen deeply, and lead with humanity at the center. As we leave today's Teatime, may we reflect on this: How are we creating spaces where people feel empowered, valued, and truly connected? Shane Lukas is the Founder and Creative Strategist of A Great Idea, an empathy-led creative agency supporting nonprofits, healthcare organizations, and purpose-driven brands. A TEDx speaker, podcast host, and author, Shane specializes in leadership, advocacy, storytelling, and helping organizations build trust, engagement, and human-centered cultures rooted in meaningful connection. Favourite ColourBlue One Word That Describes HimPurposeful His T-E-ETrustEngagementEmpowerment Three Words That Share His StoryAdvocacyEmpathyTransformation LinkedIn:https://www.linkedin.com/in/shane-lukas#TeatimeWithMissLiz#TheAdvocacyAdvantage#HumanCenteredLeadership#PurposeDrivenLeadership#MakingADifferenceOneCupAtATime

UGC, or user-generated content, has quickly become a popular income stream. It allows you to create content for dream brands without having the large audience of an influencer.But as it grows in popularity, the skills needed have grown too. Old advice doesn't work anymore, and becoming a successful UGC creator in 2026 takes a different approach.So what does it ACTUALLY take to make $10k/month as a UGC creator in 2026?In this week's episode, we brought on Olivia Larsen, a full-time UGC creator and creative strategist to talk all things UGC, including:Why UGC isn't ACTUALLY getting more competitiveWhat you need to be a successful UGC creatorLittle-known tactics to make your UGC content more engaging and higher-convertingWhat makes a UGC creator stand out, from the perspective of the creative strategist sourcing themWhat makes a UGC portfolio stand outWhat to charge as a UGC creatorThe income potential for UGC creatorsFollow Olivia on Instagram: https://www.instagram.com/larsen.creatives/Follow Olivia on TikTok: https://www.tiktok.com/@larsen.creatives?lang=enBook a Call with Olivia: https://shop.beacons.ai/larsenugc/67a7c024-4f9b-4182-9b84-1c96e5166132?pageViewSource=lib_view&referrer=https%3A%2F%2Fbeacons.ai%2Flarsenugc&show_back_button=trueIf you enjoyed this episode, please rate and review the podcast. We appreciate your support!

Thomas Pokorn is an Austrian-born Creative Strategist and Copywriter. He specializes in creative concepts and verbal identity for branding and advertising, always finding ways to express distinct personalities and connect with audiences through narrative. He's worked with brands including Google, Red Bull, New Balance, Dove, Porsche, Herman Miller, Unilever, Pernod Ricard, Coinbase, and many more. Thomas worked with us on AYOH!, Quip, and a few other brands that are yet to launch. Thomas Pokorn is a beast. Prolific, thoughtful, funny, efficient, giant, quick wit it, lightning rod for ideas; are just a few words I could say to describe the man with whom we've had the pleasure of working many times over now. He's simply the best.​In this casual conversation, we learn about Thomas' background and how he got into copywriting and strategy through his journalism studies. He tells us where he finds all of his words. (you'll never guess where) We endure some technical difficulties, riff, and talk about Batman before we discuss Thomas' ethos and approach to work. It's a freaking weird, funny, and unpredictable ride. Enjoy!

Some of B2B are the cool kids shouting "synergy" with spinach dip in hand. Gila Shapiro — copywriter, PMM, and resident chaos agent at Fireflies.ai — joined the crew to roast corporate buzzwords, expose "copy thinking" and "copy pasting" with AI, and give the founder POV trick that ends executive copy fights forever. If you've ever been asked to "elevate enterprise synergies," this one's for you.More from this episodeThe two words that should disqualify any marketer from giving copy feedback (hint: rhymes with "synergy")Why having a frying pan doesn't make you a chef — and writing copy doesn't make you a copywriterThe "shout pineapple" school of copywritingWhy B2B brands are scared of being unfollowed — and why that's why nobody clicksThe dinner party test that kills 90% of corporate jargon on contactThe difference between "copy thinking" and "copy pasting" (and why one of these kills your career in 18 months)Gila's reverse-engineering trick for ending founder vs. marketer copy fights foreverWhy making your boss happy and making your customer click are two completely different jobsThe brutally honest reason most messaging processes are broken — and the only fix that actually worksGila pitches Riverside vs. SquadCast live on the show (and we may or may not be switching now)Show Notes Timespan:00:00 Cold Open & Host Introductions (Eric, Zach, Gab)01:00 Introducing Gila Shapiro — Copywriter, PMM, Creative Strategist at Riverside02:50 The Recurring Question: Are Product Marketers Actually Marketers?04:00 The "Elevate Your Enterprise Synergies" Test05:30 Writing Copy vs. Being a Copywriter — The Frying Pan Analogy07:00 Gila's Process: Say the Terrible Thing Out Loud07:35 The Dinner Party Test09:00 Why Most People Default to Corporate Jargon12:30 Be Interested to Be Interesting — The Customer Interview Trick15:30 Ownership at Riverside & Wearing Multiple Hats17:30 The Broken Brief-to-Copy Handoff Process19:30 What to Do When Good Copy Doesn't Convert21:30 Personal Brands vs. B2B Brands: Why B2B Is Afraid23:30 AI for Job Security — Copy Think vs. Copy Paste27:00 The "Copy Think vs. Copy Paste" Framework30:00 Internal Fights with Executives Over Copy31:25 The Founder POV Reverse-Engineering Trick33:30 Burnout, Garden Gnomes, and Chasing the Fun Parts36:30 Live Pitch: Why Switch from SquadCast to Riverside?40:30 Cheers and FarewellHosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode, we get into the three layers of the job (tactical, exterior, interior), why "taste" is the hardest skill to teach, and the in-house vs agency debate that keeps getting it wrong. If you're a creative strategist trying to level up (or a founder trying to hire one) this is the framework we wish we had years ago. Plus: why the apprenticeship model dying is the real reason the industry can't produce great talent anymore. ⚡ IN THIS EPISODE → Why you can teach someone to be adequate at creative strategy, but not great → The 3-tier skill stack: tactical for beginners, business for intermediates, psychology for experts → The one skill that separates good copy from copy that actually moves people → Why an intermediate at your brand will out-perform an expert off the street → The real reason 40,000 people signing up for bootcamps still won't fix the talent gap ⏱ TIMESTAMPS 00:00 The skill nobody can teach (but every great strategist has) 01:30 Sarah cashes in $1,000 of free consulting from Nate 03:30 What an expert creative strategist actually knows (it's not what you think) 05:30 Where intermediates fall short — and the business knowledge gap 06:45 Copy that sounds cool vs. copy that moves people 08:00 How to actually vet creative strategist candidates when you're hiring 10:15 The Connor Rowan question every strategist should be asking themselves 11:30 Why the apprenticeship model dying is killing the industry 14:00 The agency vs in-house debate (and who actually wins) 15:30 The one piece of advice for anyone trying to level up right now

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Connor (https://x.com/c_gro). In this episode, we dive into why Connor is bucking the massive trend of hiring cheaper overseas labor to instead build Constant Hire, a recruiting agency dedicated to finding and placing elite, top-tier US talent. After successfully scaling an Amazon FBA brand and currently running a $7 million e-commerce business, Connor realized his true obsession lies in the chaotic zero to 1 million growth phase of building new startups. We discuss how he is entirely disrupting the traditional staffing industry by slashing massive corporate recruiting costs down to a highly affordable $6,000 fee, which he achieves by heavily niching into specific roles like creative strategists.Plus, Connor shares his bold thesis on why AI and easy manufacturing will soon make product creation trivial, meaning future companies will only survive through hyper-niche distribution. You also won't want to miss him casually chugging from a massive two-liter bottle of San Pellegrino right in the middle of our chat!Questions This Episode Answers:Why is investing in ambitious, top-tier US talent often a smarter strategic move than relying solely on cheap overseas labor?How can hyper-niching your service business allow you to drastically cut consumer costs while still maintaining up to a 40% net margin?What exactly is a creative strategist, and why are modern e-commerce brands suddenly so desperate to hire them?Why should a brand-new recruiting agency avoid wasting thousands of dollars on Facebook ads and Google ads to acquire clients?How will AI and accessible manufacturing force the next wave of successful startups to rely completely on hyper-niche distribution?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 - Introduction to Constant Hire01:42 - The "Zero to One Million" Obsession04:21 - Why Recruiting?09:58 - The San Pellegrino Break11:33 - The "Barbell Approach" to Staffing14:34 - Disrupting the Traditional Recruiter Fee19:14 - What is a Creative Strategist?23:05 - The Economics of 40% Net Margins27:34 - The Timeline to Your First Check30:55 - The Ideal Background for a Recruiting Founder34:54 - 2025 Revenue Goals35:59 - The Hyper-Niche Distribution Thesis

On this week's episode of Excelsior Journeys: The Road to Creativity, host & producer George Sirois sits down with Kyle Merrick, a well versed creative strategist who is presenting his program called "Anarchy for a Day." This program allows you to take a look at life, see what works, and give it a tweak to see what works best for you.Find out more about Kyle's program, and schedule your free consultation by clicking HERE.Excelsior Journeys: The Road to Creativity exists primarily as a platform for creatives of all kinds (authors, filmmakers, stand-up comics, musicians, voice artists, painters, podcasters, etc) to share their journeys to personal success. It is very important to celebrate those voices as much as possible to not only provide encouragement to up-and-coming talent, but to say thank you to the established men & women for inspiring the current generation of artists.If you agree that the Excelsior Journeys podcast serves a positive purpose and would like to show your appreciation, you can give back to the show by clicking HERE.Excelsior Journeys: The Road to Creativity is now a proud member of the Podmatch Podcast Network, and you can access all shows in the network by clicking HERE.

FOMO no more! Tune in for a glimpse of the Industrial Marketing Summit as it happens. Peyton sits down with four attendees to get their take on what they're learning and how they plan to put it into action as soon as they get back to their desks. We'll hear from: Lauren Burkle, Creative Strategist at Shive-Hattery Andrew Cameron, Digital Marketing Coordinator at Harpak-ULMA Tom Dykstra, Marketing & Brand Manager at Cimco-GC Systems McKenzie Raduns, Creative Strategist at Shive-Hattery

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In this episode, we cross the border to the United States to sit down with two powerhouses behind a movement that is rattling the cages of the global food system. RS "Ruffshot" June, the Creative Strategist for the Beef Initiative, and Shannon Ebersol (Ranch Mama), a veteran regenerative rancher, join us to discuss why the current agricultural model is "captured" and how they are fighting to return power to the independent farmer.From the streets of Philadelphia to the rolling pastures of Iowa, this conversation explores the intersection of health, decentralisation, and the urgent 10-year window we have to save the family ranch.Take a look at the Beef Initiative here www.beefinitiative.comThanks as always to our sponsors, Range Ward https://www.rangeward.com/

Jane Dutton, standing in for Relebogile Mabotja, sits down with Zamani Ndimande, entrepreneur, creative strategist, and founder of Afrimasterclass and Activa Media, as well as CEO of Bayeni Holdings. Zamani shares his inspiring journey through business, reflecting on his childhood, early influences, failures, and the lessons that shaped his path to success.See omnystudio.com/listener for privacy information.

In The Room at Accelerate Debates is a podcast which broadcasts the live debates from Accelerate, Open City's free educational programme. In this episode, you'll hear our third debate of the year, “Rethinking Recruitment”, where we ask: just how transparent is the recruitment process in the field of architecture and design? Moderators Siraaj Mitha and Jasmin Yeo are joined by six guest speakers: Andrea Villate, Associate Architect who, at the time, was driving talent development and HR policies at architecture practice RCKa; Mat Barnes, architect and director of CAN, an architecture and design studio based in London; Accelerate-alumna and founder of the publication For African People Hani Ali; Nikki Linsell, who was working at the time as Chief Operating Officer at Public Practice; Neil Onions, Creative Strategist, Cultural Leader, and the Founding Director of Beyond the Box CIC and Sana Tabassum, Creative Director of to scale and multi-disciplinary designer. Hosts: Siraaj Mitha and Jasmin YeoMusic: Massive MusicThis episode includes conversations about problematic practice in recruitment processes that some listeners may find challenging. If you've been affected by the issues discussed, please find support through the organisations below:* Samaritans – 116 123 (free, 24 hours a day) – samaritans.org * Mind (mental health support) – mind.org.ukFurther reading: - Open City Accelerate Alumni - RIBA Future Architects - Section of Architectural Workers (SAW) - Future of London Emerging Talent Programme - Future Architects Front (FAF) - Beyond the Box - To Scale- The London Practice Forum- CAN instagram- Public PracticeThe podcast is supported by Bloomberg Connects, the free arts and culture platform and produced in association with the Architects' Journal, London Society, C20 Society and Save Britain's Heritage. It's recorded and produced at the Open City offices located in Bureau. Subscribe on Spotify, Soundcloud or iTunes and to further support, become an Open City Friend. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Brain Driven Brands, Sarah and Nate play a rapid-fire game of Smash or Pass with some of the most overused, misunderstood, and quietly dangerous ideas in modern marketing. We tear into things most teams can't say out loud… and the ones they're afraid to admit: – Why you can't optimize an emotion that was never there – Why most "testing" is really just for the founder's ego – How beautiful creative can hide a serious idea drought – Why iteration can be growth (but usually isn't) – And how creative fatigue is often just leadership fatigue in disguise This isn't a how-to episode. It's a how-are-you-thinking episode. We talk about idea tracking vs. concept hoarding, empathy vs. data, AI vs. taste, speed vs. depth—and why most ads fail because they're answering questions no customer ever asked. If you're running paid media, managing a creative team, or quietly wondering why "doing more" keeps working less… this one will feel uncomfortably familiar in a good way. (Listen for the moments where we disagree. That's where the real insight lives.) Original tweet:https://x.com/SarahLevinger/status/1994428068220273056?s=20

In this episode of The Common Creative Podcast, Paul chats with Warwick Heathwood about his journey from Outback Queensland to leading creative strategy on the world stage. Warwick shares how his early life, love for music, and agency experience shaped his views on storytelling, intuition, and the creative process. The conversation highlights the power of curiosity and the importance of understanding human behaviour in great strategy. Warwick is a strategic leader with over 20 years’ experience in brand, creative, and business strategy. He’s helped drive growth for global brands, startups, and nonprofits, blending commercial acumen with sharp behavioural insight to create award-winning work across Australia, San Francisco, and New York. It’s a conversation packed with wisdom, humility, and creative inspiration. LINKS: Warwick Heathwood - Special Guest Website: https://subfrac.com/ LinkedIn: https://au.linkedin.com/in/warwick-heathwood-9aa3682a Paul Fairweather - Co-host https://www.paulfairweather.com Chris Meredith - Co-host https://www.chrismeredith.com.auSee omnystudio.com/listener for privacy information.

Life Changes Show with Filippo Voltaggio and cohost Mark Laisure, with Executive Producer Dorothy Lee Donahue Storytelling is the Heart of the Participatory Economy - Ep870 Featuring Interview Guests, Producer, Founder, and Creative Strategist, of Impossible Creative, David Galpern, and Producer, Stage-Director, Writer, Tech Entrepreneur, and Studio Executive of Impossible Creative, Charles Roy; and Performance Guest, New Orleans Based Artist, Musician, and Composer, Evan Oberla, on The Life Changes Show, Episode 870 Interview Guest: DAVID GALPERN and CHARLES ROY; and Performance Guests: EVAN OBERLA Guests, Producer, David Galpern and Stage-Director, Writer, Charles Roy and New Orleans Musician Evan Oberla, Ep 870

In this episode of Talk Commerce, Mo ElHawary, a DTC creative strategist, shares insights into his role and the importance of understanding customer personas. He discusses the Five Whys model as a tool for uncovering deeper customer motivations and provides advice for new DTC brands on product development. As the holiday season approaches, Mo emphasizes the need for brands to focus on what is already working while also testing new concepts. He concludes with a recommendation to learn from successful brands like Huel.TakeawaysMo ElHawary has over seven years of experience as a creative strategist.Understanding customer personas is crucial for effective marketing.The Five Whys model helps uncover deeper customer motivations.Brands should focus on existing successful products during the holiday season.Testing new concepts should not consume too much time or resources.It's important for brand founders to solve problems they personally face.Successful marketing requires a deep understanding of customer needs.The holiday season is a critical time for brands to maximize sales.Early promotions can attract customers looking for deals.Learning from successful brands can provide valuable insights.Chapters00:00 Introduction to Mo ElHawary and His Role02:49 Understanding the Creative Strategy Process05:41 The 5 Whys: A Deep Dive into Customer Insights08:38 Creating Customer Personas for DTC Brands11:33 Advice for Brands During Holiday Seasons14:15 Promoting Brands and Personal Insights

On this bonus episode of Rediscover Your Story, we chat with RESLV's new Creative Strategist and Star Wars savant - Jake DeHart. Along with host Jesy Herron, Jake dives into his new role, marketing with a purpose, and his own journey in raising a newborn daughter. Connect with RESLV to rediscover your own story and stay up to date with us by following any of the links below: LinkedInInstagramFacebookWatch the episode on YouTube, yes you can experience this fun in video mode!

Envoyez-moi un message.Aujourd'hui, on parle d'un rôle qui bouleverse complètement la pub digitale : le Creative Strategist. C'est la personne qui fait le lien entre la data, la stratégie média et la création publicitaire.Avec la fin du ciblage précis sur Meta, ce métier devient central.Les marques en recrutent, les agences en forment, et les freelances s'y intéressent de plus en plus.Dans cet épisode, je discute avec Rohin Sama, fondateur de son propre studio créatif, pour comprendre :Ce que fait concrètement un Creative Strategist,Comment il collabore avec les Media Buyers,Et pourquoi ce rôle devient incontournable en 2026.

June Liu is the Creative Strategist at backpocket ACE, where she helps projects run smoothly and accessibly. She's also the co-editor of WP Wonder Women and co-founder of Speed Network Online.

In this episode, Marta breaks down how to build a personal brand before trying to sell one, the future of experience design, and why premium brands need to rethink loyalty and engagement. From luxury hotels to Gen Z expectations, this is a masterclass in innovation at the edge.

En este episodio de Videocast For You, analizamos cómo la cultura creada en TikTok impacta dentro y fuera de la plataforma, impulsando a las marcas, generando tendencias y convirtiendo entretenimiento en compras.Maca Riva platica con Andrés Johnson, creador de contenido; Pati Giemza - Co-fundadora de StayPro Group y CEO de StayOnSocial y Alejandro Jácome, Creative Strategist en TikTok Méxicoy para explorar el papel de la cultura en el marketing actual, la conexión auténtica con comunidades, y cómo los creadores se convierten aliados clave para las marcas que buscan resultados de negocio.

What a treat for our audience! Joanna Wallace joins the show for the first time as a premiere Creative Strategist for some of the biggest brands around. She explains what she does and how paid advertising creativity should work. Enjoy Always Off Brand is always a Laugh & Learn!  GUEST Joanna Wallace LinkedIn: https://www.linkedin.com/in/joannasloamewallace/      FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email eTail Boston! https://etaileast.wbresearch.com/ REGISTER NOW and get 20% off use the CODE: ALWAYSOFFBRAND Quickfire Podcast Network Shows: Brain Driven Brands  YouTube: https://www.youtube.com/@SarahLevinger Apple: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629   QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon.Hayley is the Director of Ecommerce at Camco Manufacturing and is responsible for their very substantial Amazon business. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Welcome back to Your World of Creativity, the podcast where we explore the minds of creative professionals around the world to uncover how they bring ideas to life.Today's guest is Jamie Schwartzman, Chief Creative Strategist and founder of Flux Branding. With over 25 years of experience, Jamie has helped transform businesses through bold storytelling, innovative strategy, and his signature IDEA Method. He's a trusted advisor, a creative force, and a name you might recognize from Gordon Ramsay's Food Stars.Jamie's Website @fluxbranding on Instagram Jamie's Facebook page 1 – The Power of Brand TransformationYou've led rebranding efforts that have had measurable impact—like helping Motor Car Parts of America go from $2 to $38 a share. What are the core elements of a transformational brand strategy that delivers results like that? What do many companies get wrong when they try to ‘refresh' their brand?2 – The IDEA MethodYour IDEA Method is a four-step branding process designed to reduce risk and reveal identity. Could you walk us through each of the four steps and share how you developed this framework?3 – Branding, Storytelling & AuthenticityYou often say that storytelling and authenticity are critical in branding. How do you guide companies to uncover and communicate their true identity, especially if they've been operating on ‘autopilot' for years? How do you balance bold creativity with the need for brand consistency and customer trust?”4 – Leading Through ChangeYou say that ‘change is the only constant.' That's not just a tagline—it's the core of your company's name, Flux. What advice would you give to business leaders struggling to embrace change creatively?5 – Trends, Lessons & Food Stars (4 minutes)You've been featured as an Expert Brand Strategist on Food Stars and you write the ‘First Tuesday' newsletter. What branding trends are you watching right now, and what's one key insight from your work that our listeners can apply today?Jamie, thank you for the wit, wisdom, and perspective you've shared with us today. It's been fantastic to hear how creativity, clarity, and strategic storytelling can truly move the needle for brands.This episode was brought to you by our friends at White Cloud Coffee Roasters. Get 10% off your first order when you use the code CREATIVITY at checkout. Visit WhiteCloudCoffee.com.Thanks for listening to Your World of Creativity. Be sure to subscribe, rate, and review our show on your favorite podcast app. And come back again for the next episode, where we continue to explore how creative professionals inspire the world.

Growing up in a family-owned HVAC and plumbing business, Crystal Williams has seen firsthand how the trades evolve and how businesses must adapt to thrive. Now, as the Founder and Creative Strategist at Lemon Seed Marketing, she helps blue collar businesses develop powerful branding strategies, drive employee engagement, and create company cultures that attract top talent.In this episode, Crystal shares:The mindset shift needed to modernize a family business.How investing in branding and culture transformed her company into a multi-location powerhouse.Why making tough personnel decisions can be the key to long-term success.The hidden hiring goldmine that most trades businesses ignore (hint: it's 50% of the population!).If you're looking for actionable insights on leadership, marketing, and growth in the skilled trades, this episode is a must-listen!Check Out Lemon Seed Marketing: https://www.lemonseedmarketing.com/Follow Crystal: https://www.linkedin.com/in/crystal-williams-35835b114/

In this week's episode of the podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke to Omne about fast-moving consumer goods (FMCGs) from a B2B perspective. Joining her was Anna Massey, Strategy Director, Omne and Scott Sinfield, Creative Strategist, Omne who both discussed how and why B2B has made its way into big FMCGs. They also talk about how brand loyalty differs from B2B vs B2C, why the FMCG space is getting smarter in terms of being data-driven, as well as the strategic changes brands need to consider. Plus, if you want to find out what's next for big FMCGs, we recommend staying tuned until the very end. Want to check out previous episodes with Omne? Check out these links below: https://www.b2bmarketing.net/podcasts/omne-agency/ https://www.b2bmarketing.net/podcasts/how-to-create-an-award-winning-purpose-led-marketing-campaign/

Ryan Chute is an award-winning creative strategist and the driving force behind Wizard of Ads. Specializing in helping small businesses transform into big brands, Ryan delivers divergent sales and marketing solutions that accelerate profitable growth without the typical friction. With a background in retail and automotive industries, Ryan has become a secret weapon for businesses aiming to punch above their weight and dominate their market. His unique approach focuses on reducing friction and creating value-driven customer experiences, making him a sought-after expert in strategic marketing.SHOW SUMMARY In this episode of Disruptive Successor, host Jonathan Goldhill is joined by Ryan Chute, an award-winning creative strategist and key figure behind Wizard of Ads. Known for his ability to aid small businesses in becoming dominant market players, Ryan discusses his unique approach to sales and marketing that focuses on reducing friction and emphasizing unique value propositions. He shares valuable insights from his challenging early experiences in high-friction industries like retail and automotive, and his pivotal educational journey at the Wizard Academy under Roy Williams. Ryan offers practical advice on brand messaging, curating inventory, and the importance of building strong customer relationships. The episode also touches on different business models and how small businesses can leverage their unique strengths to compete effectively. Whether you're a business owner or aspiring entrepreneur, this episode provides actionable strategies to help you differentiate and grow your business.KEY TAKEAWAYSValue Over Transaction: The true differentiator for businesses is the value they provide beyond basic services. It's essential to identify what makes your business unique.Empathy and Connection: Successful marketing isn't just about getting attention; it's about connecting emotionally with customers and building long-term relationships.Curated Offerings: Simplifying offerings and curating inventory can significantly increase sales efficiency and customer satisfaction.Customer Expectations: Modern consumers expect convenience, speed, and empathy in their interactions. Meeting these expectations can set a business apart from its competitors.QUOTES"Beliefs are worthless, but values shape how we show up in the world.""Do the right thing always and forever, and then charge appropriately for it.""The stories that stand 600 feet above the competition are the ones that hold value.""The biggest problem in the arena of selling and growing businesses is doing something that gets noticed but holds their interest.""Less is actually going to sell you more stuff."Connect and learn more about Ryan Chutehttps://www.linkedin.com/in/wizardryanchute/If you enjoyed today's episode, please subscribe, review, and share with a friend who would benefit from the message. If you're interested in picking up a copy of Jonathan Goldhill's book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com

“Giving back connects me to a new generation of people . It's important that people are curious and ask bold questions. It's about not giving answers, but enabling people to find their own answers.”Falk Fuhrmann is an award-winning creative strategist with over 25 years of experience, in growing businesses of local, regional or global scale. Falk currently leads HuíLüè — a strategy consultancy he founded in Shanghai specializing in brand strategy, cultural insights, and business innovation. Falk has also been teaching at the China Academy of Art in Hangzhou since 2020… empowering the new generation of Chinese creatives to bridge cultural differences and embrace strategic innovation that resonate locally and globally. While Falk has invested his impressive career on the agency side with leaders like TBWA, DDB, and Saatchi & Saatchi, he also led strategy for multiple P&G's categories across CEEMEA, APAC and Greater China. You'll enjoy this candid conversation on the fun of liquid collaboration, comparing Chinese and German cultures, and learning about the importance of getting from weird to wonder.This is part of our Chinese leaders series - hosted by P&G Alumni Emily Chang. Got an idea for a future “Learnings from Leaders” episode? Reach out at pgalumpod@gmail.com

Envoyez-moi un message.Je ne sais pas si vous en êtes conscient ou non, mais nous sommes en train de connaître une véritable révolution avec l'avènement de l'IA.L'IA touche TOUS les métiers.Rappellez-vous en 2023 où on disait que les copywriters et les créatifs étaient les plus menacés.Maintenant, il ne se passe pas une journée sans que je lise un article sur le nouvel agent IA qui va révolutionner mon agence ou la boutique en ligne d'un de mes clients !Et ces articles, je les lis et j'y crois beaucoup.Je me suis interrogé avec mon bon ami Antoine Gagné sur l'impact de l'IA sur :Pourquoi certains annonceurs décident de produire de nouveau leurs créas en interne ?Qu'est-ce qui change dans le métier de media buyer avec l'IA ?Et celui de Creative Strategist ?L'IA va-t-elle tuer la créativité ou la décupler ?Comment planifier la croissance d'une marque comme on planifierait un mariage et avec quels outils ?Un épisode un peu plus "high level" où on prend de la hauteur sur nos métiers et qui m'a particulièrement inspiré pour les prochains mois, notamment sur ma stratégie de recrutement et de formation continue de mon équipe.Par ici pour découvrir l'épisode sur la chaine YouTube.À la semaine prochaine,Danilo Mura DuchesnesP.S : Si vous connaissez un bon Creative Strategist pour nous aider, n'hésitez pas à me donner son contact Pour ne pas manquer mes prochains contenus, retrouvez-moi sur :➡️ LinkedIn : https://www.linkedin.com/in/daniloduchesnes/➡️ Instagram : https://www.instagram.com/_danilodhs/➡️ Facebook : https://www.facebook.com/daniloduchesnes➡️ Newsletter : https://daniloduchesnes.com/newsletter 

What will social media look like in 2025? In this episode, we explore the key content trends set to shape the year ahead—trends that don't exist in a vacuum but are influenced by shifts in consumer behavior, global events, and cultural movements.   Joining us is Jade D'econzac Mbay, Creative Strategist at Cure Media, who brings her expertise in crafting standout creative concepts for brands. Together, we unpack three major movements driving the content landscape: Creative Disruption, Community & Belonging, and Captivating Formats.   From Joyful Escapism and Creative Cross-Overs to the rise of Chaotic Play, we discuss what these trends mean for brands and how marketers can stay ahead in an ever-evolving digital space.

Joining us today is Matt Reed, a Creative Strategist at Red Pepper Agency. Matt is the first Creative Strategist I have ever met, and what he and his agency are doing with what I would call evolutionary creative prototyping has the potential to be a game changer for their field and others. I think I used the term "blown away" in this interview more than any other interview we've had. Matt was a blast to talk with and really shared a different view of what the future of creative technology has in store for us. Check out what he and the great people at Red Pepper are doing at https://www.redpepper.land Host: Patrick Boggs truefictioncast@gmail.com Cohost: Norbert Yates truefictioncast@gmail.com Engineer/Cohost/: Marshall truefictioncast@gmail.com Amazing Voice in the show bumpers: Bobbie Ashley Bobbie's Amazing first album https://rb.gy/hfpluu Bobbie's second album (released on September 18th, 2023. https://www.amazon.com/music/player/albums/B0CFSBCC8J Bobbie's Books https://rb.gy/bjziju Intro and exit music artist: Jon Dacosta Song title: Funky Intro Spotify Link to a couple of Jon's projects: Cuba: https://open.spotify.com/artist/2SWNpmjhVyCCcHGb3ZUl0b?si=xuqPreLCSGakMyKeFbRDBQ Highland Reunion https://open.spotify.com/artist/2FkBd7GBKSINGFXediVPDy?si=NnPRxEXRRy-9PU5w_B1e0g

Envoyez-moi un message.Dans les coulisses des campagnes Meta Ads de 900.care avec Rohin SamaPour cet épisode, j'ai eu le plaisir de discuter avec Rohin Sama, Creative Strategist chez 900.care, une marque innovante qui transforme la routine de salle de bain avec des produits rechargeables, design, et respectueux de l'environnement. Leur objectif ? Réduire les déchets tout en proposant une expérience utilisateur haut de gamme.Rohin nous ouvre les portes de leur stratégie publicitaire et partage les secrets de leur succès sur Meta Ads :Comment leur équipe créative produit jusqu'à 60 vidéos par mois, avec un processus bien rodé.Leur approche des formats, angles et personas pour concevoir des publicités percutantes et adaptées à leur audience.Les métriques clés qu'ils surveillent pour optimiser les campagnes et améliorer les performances.Pourquoi l'itération et la déclinaison des créas sont cruciales pour maintenir un impact constant.900.care ne se contente pas de proposer des produits écoresponsables ; ils sont aussi à la pointe en matière de stratégie publicitaire. Si vous souhaitez découvrir comment une organisation créative solide peut transformer vos campagnes, cet épisode est fait pour vous.Pour réserver une session stratégique avec moi et parler de vos campagnes de publicité Facebook, c'est par ici : https://dhsdigital.eu/auditPour contacter Rohin Sama :➡️ LinkedIn : https://www.linkedin.com/in/rohinsama/➡️ Creative Lab : https://www.skool.com/the-creative-lab-3638/about Pour ne pas manquer mes prochains contenus, retrouvez-moi sur :➡️ LinkedIn : https://www.linkedin.com/in/daniloduchesnes/➡️ Instagram : https://www.instagram.com/_danilodhs/➡️ Facebook : https://www.facebook.com/daniloduchesnes➡️ Newsletter : https://daniloduchesnes.com/newsletter 

Happy New Year's Eve! Before the clock strikes midnight I'm sharing a quick message of thanks and appreciation to all of my guests this year and to you, the listeners, who've downloaded episodes in 37 countries across the world.Our top listeners are from the U.S., Germany, Australia, Canada and the UK.Our Top podcast episode of 2024 is:Retail Therapy: My inner child said no to a $4500 Apple Vision ProFollowed by: Apple Vision Pro's paradigm shift with Ash Baccus-Clark, Speculative Researcher and Creative Strategist, ABC WorldwideLaunching JADU on mobile: a first-of-its-kind multiplayer AR fighting game, with Sarah Stumbo Huth, Gameplay Engineer, Jadu AROptimizing XR Development: The Power of Automated Testing with Shane Evans, Cofounder, GameDriverDECEMBER 2024 NEWSAndroid XR: The Gemini Era Comes to Headsets and Glasses - Google Android XR Resources Thread - @tom_krikorianHands on: Samsung's XR headset - Ben Lang, Road to VRInto the Scaniverse - YouTubeBuilding Into the Scaniverse in Niantic Studio - 8th Wall BlogImages & Ideas: A New Partnership With James Cameron's Lightstorm Vision - MetaAWE's The Future of VR Sports/Esports with Sonya Haskins - LinkedIn LivestreamQuest 2/3s/3 Software Update Issue - Meta Community ForumsNEW VR FITNESS WORKOUTS!  SynthRiders Experience - Barbie Dance'nDream DLCJane Fonda X Supernatural - YouTube trailerTaeBo Reboot - Billy Blanks Thanks for listening! Happy installing 2025. 

On this episode I speak to Creative Strategist and Director David Levine, whose  wide ranging career has taken him from working in the scrappy world of the music business to the burgeoning of experiential marketing to now working alongside scientists and engineers. Listen as we break down David's concept of using hyphens as a superpower, which emphasizes  the importance of embracing multiple skills and perspectives in the creative process. We'll also discuss his insights on collaboration, the challenges of ambiguity, and the importance of collecting and connecting weird dots. This is the perfect episode to end the year and get us thinking about how to make the most of 2025.   --- Support this podcast: https://podcasters.spotify.com/pod/show/cdconfessions/support

In this episode of "Conversations with Pearl," host Pearl Chiarenza engages with guest Shaté Hayes, a creative strategist and storyteller. Shaté shares her journey from a professional dancer to founding Career Steward, where she helps creative women monetize their work. They discuss the importance of pursuing joy in one's career, influenced by their mothers' examples. Shaté emphasizes self-care and community support, recounting her own experiences with burnout and career transitions. The episode highlights the significance of authenticity, setting boundaries, and fostering supportive environments, encouraging listeners to embrace their unique paths and find fulfillment in their work.In the episode- Transition from professional dancer to creative strategist and consultant.- Importance of pursuing joy in one's career.- Influence of childhood dreams and parental support on career choices.- Challenges and experiences in the dance industry, including burnout and competition.- The significance of community and support in navigating career paths.- Strategies for self-care and maintaining balance in high-pressure fields.- The role of storytelling in career transitions and personal branding.- Encouragement for open communication between parents and children regarding aspirations.- The concept of the "Multi-Hyphenate Manifesto" for identifying and monetizing unique skills.- The necessity of self-kindness, setting boundaries, and prioritizing personal happiness.Creative strategist and storyteller, Shaté Hayes, is on a mission to help professionals everywhere feel a sense of purpose and pride in their careers. She spent over a decade in her first career as a professional dancer/choreographer making stories come to life on live stages. As an edtech leader, she embedded strategy and storytelling into the career programs her team delivered for the thousands of professionals they served. Now, as a consultant and founder of Career Steward, Shaté helps creative women organize and monetize their independent work so they can win contracts, funding, or influence.https://www.careersteward.cohttps://www.instagram.com/iamshatehttps://www.linkedin.com/in/sedwards1908https://www.instagram.com/careerstewardhttps://www.facebook.com/careerstewardhttps://www.linkedin.com/company/careerstewardGet instant access to our Career Match Guide for actionable steps to help you find a career path that lights you up. PLUS, we'll send you 10 Work From Anywhere ideas as a bonus! Grab yours here: https://www.lightmycareermatch.comFollow Pearl onsocial media TikTok, Instagram, and Facebook: @PearlchiarenzaGo to ⁠⁠⁠⁠⁠⁠https://www.wsliving.com/⁠⁠⁠⁠⁠⁠Remember to embrace your inner pearl, nourish yourself, and find balance in life. Staytrue to your authentic self and continue working on your personal growth.

In this episode, host John Torrence sits down with Creative Strategist and Copywriter John Lesley. Aside having the same name, John Torrence and John Lesley find out that they both have many things in common. Throughout the episode, John Lesley talks about being raised in the south, moving to New York City, becoming an intern at 30 to accomplish his goals to being the creator he is today, and much more.

The Robot House Team, in Oklahoma City, have just completed the One Well Brewing, in Kalamazoo, Michigan, brand refresh. About a year ago, One Well approached the Robot House Team after meeting in-person at CBP Connects: Milwaukee, in June 2023, looking to do a massive brand overhaul. Due to usage rights end-terms with a previous designer and a bit of a Saturday morning cartoon aesthetic, One Well was needing to redesign their core labels, taproom, merchandise, website and everything else their current brand touched. As a family-friendly taproom with a restaurant and arcade, they were looking to mature the look without totally alienating the consumer base with a brand new style. In November of 2023, the Robot House Team visited the One Well Taproom for “product testing” and to get a feel for the overall environment. We spent several hours in their taproom, eating the best fried cauliflower, losing in foosball and darts, and playing each of the 50+ pinball machines in the One Well arcade. One Well was the first client to experience the reinvented Robot House process as part of our own internal, now-launched rebrand. We'd like to walk through what our process looks like and highlight each step as it pertained to One Well and where we landed with the entire refresh. Brett Grimes and Jennings Hammack represent 40% of Robot House, an Oklahoma City-based five-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, the Robots are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand. Brett is an agency parter and serves as the Creative Director. Jennings serves as the Creative Strategist. Chris O'Neill is the owner, founder, and wizard of One Well Brewing. Alongside Chris, is Andrew McLean, One Well Brewing's Marketing Director. One Well Brewing is a one-of-a-kind family-friendly craft brewery in South Kalamazoo, with a taphouse, vegan-friendly restaurant and 50+ pinball machine arcade. With a "high fives over handshakes" philosophy, you're a friend from the moment you walk in the door. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.com

Robbie Laing is a Creative Strategist and Producer. Robbie writes that growing up in Wisconsin, creative careers were never on his radar despite being obsessed with all things music, art, fashion, culture, and soccer. We're about to change all of Wisconsin. Robbie is known for Full Kit, a soccer brand that makes full kits of course. Food scientist by education. Please welcome Robbie Laing to Wear Many Hats. instagram.com/robbielame ⁠⁠⁠instagram.com/fullkitwnkrs ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/wearmanyhatswmh⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/rashadrastam⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rashadrastam.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wearmanyhats.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

We see paid social ads every day, scrolling through our feeds, watching YouTube videos… And a lot of the time it can leave us frustrated and eager to swipe past. So how can social pros pause that never-ending scroll and get people interested? Sammy Lent, Creative Strategist and Growth & Acquisition Specialist, joins Social Pros to take us through her strategies for winning the battle against low attention spans and ad-resistant consumers. Full Episode Details  Sammy Lent has worked with several different brands on paid social strategies that involve creative solutions to grab attention even when many are tired of endless advertising. Her top takeaway from this episode is to lean into empathy. Understanding consumers is step number one in any marketing push, but as social pros, who are no strangers to scrolling through our feeds, we can tap into the minds of consumers because we are them!  In this episode, Sammy breaks down the top differences between paid and organic social, highlighting that they're two sides of the same coin and can complement each other well. She takes us through some of the creative projects she's worked on and how platform changes have shifted the way paid social works and compete for attention on your feed. We also hear her take on influencer marketing and why more consumers are resonating with smaller content creators and UGC.   In This Episode: 2:07 - Sammy takes us through her career story as a creative strategist for different brands 5:07 - The top differences between organic and paid social 7:10 - How paid and organic social can complement each other 8:35 - Why marketers need to lean into empathy, especially in paid social 14:52 - How social media platforms have changed and how paid advertisers react  19:25 - Why TikTok is the platform Sammy would use if she had to start her career from scratch  22:28 - Predictions for the future of TikTok for advertisers 25:35 - How UGC and influencers fit into paid social today 31:02 - How to connect with Sammy 31:41 - Sammy shares her top tips for aspiring social pros Resources  Connect with Sammy on LinkedIn Follow Sammy on Instagram Visit SocialPros.com for more insights from your favorite social media marketers.

Welcome to the Why AxS, ArtCenter's podcast featuring brilliant scientific and artistic minds ponder the big why's that come with being a tiny part of this universe.  Our first episode, How to Land on a Comet, takes you aboard JPL's Rosetta Mission, as we're joined by mission planner Art Chmielewski + alum/illustrator Liz de la Torre (BFA 13), who mapped the surface of speeding comet for a first-of-a-kind rendezvous with a spacecraft — from a single pixel. Rosetta remains one of the world's most ambitious — and arduous — space exploration missions. Landing on a comet as it zips and twists through space poses seemingly limitless degrees of difficulty and danger. Seeking an artistic solution to a scientific problem — how to map the comet's surface — Chmielewski recruited de la Torre while she was a student at ArtCenter.  Now working as a Creative Strategist at NASA's Jet Propulsion Laboratory, de la Torre acts as an artistic interpreter of scientific theories, using the illustration skills she honed at the College. For the Rosetta Mission, de la Torre listened to some of the world's leading experts on comets, and based on their  ideas and projections, created multiple approximations of the comet's terrain.  These beautifully detailed visuals, capturing the comet's potential tiny pores and bubbling gas, allowed scientists to better visualize the best approach — and helped secure the mission's success. They are truly brilliant works of art and science.   Join ArtCenter's Lauren Mahoney and Ethan Stockwell for an episode full of behind-the-scenes insights into everything from the search for life in the universe to the hidden impact of space research on our everyday lives as we embark on an extraordinary and otherworldly ride.

This powerful clip from THINK Business LIVE with Jon Dwoskin and Shachar Meron, Creative Strategist, identifies and provides insight into overcoming “”stuck”” points in business. Get real-time, relatable coaching and practical advice for navigating hurdles to boost business growth. Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Shachar Meron: Website: https://bluegreenbranding.com/ LinkedIn: https://www.linkedin.com/in/shacharmeron/ *E – explicit language may be used in this podcast.

Dive into an engaging speed round from THINK Business LIVE with Jon Dwoskin and Shachar Meron, Creative Strategist. These quick-fire questions and candid answers reveal best advice, favorite books, and personal insights. Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Shachar Meron: Website: https://bluegreenbranding.com/ LinkedIn: https://www.linkedin.com/in/shacharmeron/ *E – explicit language may be used in this podcast.

Andy Brenits is a sought-after branding and creative strategy expert, widely recognized for his award-winning work as a corporate creative leader and as a creative consultant. As the principal and chief branding officer at Brennan's Creative, he has helped countless growing businesses compete with the big brands by creating a consistent way to look, communicate, and act.   Andy shares his experience and insights on branding, technology tools, and the importance of being open to new ideas and flexibility.   Moreover, he highlights that being open to everything and filtering out good ideas from bad ones is essential for success. Website: Brenits Creative LinkedIn: Andy Brenits   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Welcome to another enlightening episode of "The Real Life Buyer podcast. Today, we're diving deep into the world of branding, marketing, and strategic storytelling. Joining us is the remarkable Shachar Meron, a true luminary in the industry with over two decades of experience crafting brands that stand out amidst the chaos. ABOUT THE GUESTShachar Meron, is a branding savant with over 20 year's experience of shaping over 100 brands; a business owner, university lecturer, entrepreneur, published cartoonist, political consultant and chess champion, to name but a few of his accolades.  As a Partner and Creative Strategist at Blue Green Branding, Shachar empowers tech and finance leaders to craft standout brands. Today, I'd like to delve into rebranding's intricacies, challenges and opportunities and discover strategies to weave compelling brand narratives, especially in the fintech and communications realms. Through thought-provoking rebranding tales, secret sauce revelations, and impactful collaborations, get ready to receive unparalleled brand wisdom.To learn more from and about Shachar see below:Website:    https://bluegreenbranding.com/LinkedIn:    https://www.linkedin.com/in/shacharmeron/ABOUT THE HOSTMy name is Dave Barr and am the Founder and Owner of RLB Purchasing Consultancy Limited.I have been working in Procurement for over 25 years and have had the joy of working in a number of global manufacturing and service industries throughout this time.I am passionate about self development, business improvement, saving money, buying quality goods and services, developing positive and effective working relationships with suppliers and colleagues, and driving improvement through out the supply chain.Now I wish to share this knowledge and that of highly skilled and competent people with you, the listener, in order that you may hopefully benefit from this information.CONTACT DETAILS@The Real Life BuyerEmail: david@thereallifebuyer.co.ukWebsite: https://linktr.ee/thereallifebuyerFor Purchasing Consultancy services:https://rlbpurchasingconsultancy.co.uk/Email: contact@rlbpurchasingconsultancy.co.ukFind and Follow me @reallifebuyer on Facebook, Instagram, X, Threads and TikTok.Click here for some Guest Courses - https://www.thereallifebuyer.co.uk/guest-courses/Click here for some Guest Publications - https://www.thereallifebuyer.co.uk/guest-publications

John Armato is a Senior Partner and Creative Strategist for Fleishman Hillard, a Global PR and Marketing Agency.  John was a percussionist in his high school band and over 40 years later, music is still a vital part of his life.  In addition to his professional career, John still performs, has recorded and produced his own album, "The Drummer Loves Ballads" and has a jazz radio show, "The A List with John Armato" that can be found at:   https://easyjazzradio.com/the-a-list-with-john-armato/  

Trying to strategically grow your creative team? This episode is a must-listen! Finding the right people for each role is critical to agency success, especially when managing a small team. That's why this week's episode of The Marketing Mindset Podcast explores the most essential hiring tips for creative teams. Specifically, it asks the question: how do you find the right strategist to lead a team of creatives?Along with Brighter Click's Creative Strategist, Charlie Sargeant, Colby discusses his approach to hiring, how to find candidates who are passionate about the jobs they're applying for, what skills are essential for team success, and why finding the right team leader is so important.Tune in to learn what they look for in interview candidates (and which traits impress them the most!), how their unique approach to trial projects helps ensure that they're hiring the right people, and how they use onboarding and 90-day probation period to ensure that new hires are right for the team. Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/

How is a high-performing creative team built? We're answering that question in this week's episode of The Marketing Mindset Podcast! In the first part of an exciting new series, Colby sits down with Brighter Click's Creative Strategist, Charlie Sargeant.Together, they discuss the dynamics of team-building, finding the right talent for each role, how to ensure new employees are aligned with company culture, and the lessons they've learned while hiring. Managing a team that includes sales, strategy, copywriting, design, media buying, and operations, Colby and Charlie have a wealth of knowledge and experience to share about hiring, team management, and agency growth.Tune in to learn how they've navigated growth in a remote agency space, past mistakes they've made throughout the hiring process (and how they're course-correcting now!), why proactivity is so important, and the most essential tips they have for team-building and creative productivity. Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/

Bonnie Wan is a Partner and Head of Brand Strategy at Goodby, Silverstein & Partners, one of Fast Company's 2021 Most Innovative Companies In The World. As a career brand strategist she has been celebrated as an Ad Age Leading Woman for 2023 and 2022's Chief Strategy Officer of the Year. We all have moments when we doubt the path we're on. Is this the career for me? Am I in the right relationship? Is this as good as it gets? These questions can feel uncomfortable without a method for uncovering the answers. Enter The Life Brief, a simple yet effective playbook for navigating life's decisions, crossroads, and curve-balls. Modeled after the creative brief, a tool used by the most innovative companies in the world to unlock clarity and unleash action, The Life Brief carves a path for living with intention and imagination. Designed by leading brand strategist Bonnie Wan, The Life Brief is a practice in three parts: The first phase, Get Messy, is a set of open-ended writing prompts that cut through limiting beliefs and false assumptions about what's possible. The second phase, Get Clear, offers prompts for finding clarity around what you truly, deeply want. The third phase, Get Active, catapults you into the steps to making those desires a reality. Bonnie's book, The Life Brief: A Playbook for No-Regrets Living, is available now. To learn more about Bonnie, go to thelifebrief.com/bonnie. Support the Show - Become a Patron! Help us grow and become a Patron today: https://www.patreon.com/smartpeoplepodcast Sponsors: Hims - Start your free online visit today at Hims.com/SMART. The Optimistic Outlook - Dive into The Optimistic Outlook and join a community of listeners who are enthusiastic about big, transformative ideas. Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to improve your business connections and elevate your digital presence?In this episode of The Business Ownership Podcast I interviewed Jessica Gruber. Jessica Gruber is a Creative Strategist and the founder of Buzzworks Creations – an international website design agency. She established her business to have the freedom and flexibility to grow her family while staying at the top of her creative game.For over 10 years, she has excelled at translating business strategies into user-friendly website experiences, effectively conveying their values, missions, services, and everyday business conversations within the dynamic and ever-evolving digital landscape.Before founding Buzzworks, Jessica honed her skills in the advertising industry, having held roles at agencies such as Dieste & Harmel and J.O. Design. Her journey led her to be the Principal Creative Director and Website Solution Specialist at Glint Advertising before venturing out on her own.Outside of her professional life, she is a speaker and lindy hopper instructor, but she is always a wife and mom first.Don't miss out on this treasure trove of networking wisdom and web design tips that could revolutionize your business approach.Check this out!Show Links:Jessica Gruber LinkedIn: https://www.linkedin.com/in/buzzwks/Buzzworks Website: https://buzzwks.com/Book a call with Michelle: https://www.AwarenessStrategies.com/m30Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/Digital Adoption Roadmap: https://www.awarenessstrategies.com/digital-adoption-roadmap/