Podcast appearances and mentions of Tim Peterson

On this episode of the Digiday Podcast, co-hosts Kimeko McCoy, senior marketing reporter, and Tim Peterson, executive editor of video and audio, talk about the new SEO playbook in the AI era, why OpenAI is poaching Instacart's CEO; and what Netflix's new home screen means for product recommendations and, ultimately, ad personalization.

This week's Digiday Podcast episode recaps the gloomy Q2 outlook in Meta's, Amazon's and Snap's latest quarterly earnings reports, the roll-out of ads to AI chatbots and how Roku's FrndlyTV acquisition could set it up to be a bigger streaming aggregator. Then Digiday senior media buying editor Michael Bürgi joins hosts Kimeko McCoy and Tim Peterson (19:27) to break down what are set to be the hot topics heading into this year's TV and streaming advertising upfront market.

On this week's episode of the Digiday podcast co-hosts Kimeko McCoy, senior marketing reporter, and Tim Peterson, executive editor of video and audio, talk about Google's U-turn, keeping its third-party cookies in Chrome after all and the ripple effects of its anti-trust case fallout. Also on this episode, Hillary Kupferberg, vp of performance marketing at Exverus Media, breaks down the art of the JBP (joint business plan) deal in retail media (18:58).

On the final regular episode of Chasing Three Hours, Josh's dad Tim Peterson joined the pod to discuss the 2025 Boston Marathon, including:* Did Josh believe he'd be at the 2025 Boston Marathon when he first put out a goal of chasing three hours? (4:31)* Josh's training going sideways so early on in his training block (8:42)* How much of the mental side of training is tied to good results? (15:34)* Getting to the starting corral and what Josh was saying to himself as the race got closer (29:49)* The early miles of the race (38:32)* How did he feel at the halfway mark? (50:21)* The emotions of seeing family on the course (58:05)* What did Josh learn about himself? (1:11:41)They finish the pod (1:17:05) by discussing why running makes Josh a better person, what his favorite part about running is, and what he's currently chasing. All that and a whole lot more!Thanks to Fleet Feet Omaha for being the title sponsor of Chasing Three Hours! Stop by one of their two Omaha locations, or Fleet Feet Lincoln, for $15 off your first pair of shoes at regular price.Thanks to Forward Physical Therapy and Performance for being a sponsor of the podcast! As a podcast listener/newsletter subscriber, you also get access to a free 15‑minute pain and performance screen. Just head to forwardomaha.com/chasing-three-hours/ to claim this offer!Like what you hear? Please rate, review, subscribe, and share with a friend.Read Josh's newsletter at chasingthreehours.com.Know anyone that would be a great fit for the pod or just want to drop Josh a note? Email chasingthreehours@gmail.com.Music, production assistance, and sound design: Ian AeilloCover art: Marissa Peterson Get full access to Chasing Three Hours at joshtweeterson.substack.com/subscribe

On the Digiday Podcast this week, hosts Kimeko McCoy, senior marketing reporter and Tim Peterson, executive editor of video and audio, discuss the ripple effects of President Donald Trump's tariffs on the marketing and advertising industry (18:20). To make sense of all the tariff talk, they are joined by senior marketing editor Kristina Monllos and senior reporter Sam Bradley. Also on this episode, Peterson and McCoy discuss big tech's antitrust trials, including the long-awaited ruling in Google's ad tech antitrust battle with the Justice Department, OpenAI's rumored X-like social media network and Netflix's latest earnings.

Josh welcomes Cris Gutierrez, Derek Loseke, Amy DeLong, Erin Genova, Blake Ziegler, Alex Predhome, Jodi Semonell, Kassia Ulffers, Kimberly Bailey, Peter Bromka, Seth Marek, Stephen Mohring, and his dad, Tim Peterson, back to the podcast to give a preview of the 2025 Boston Marathon, including:* How to handle things pre-race… (2:45)* Including fueling (9:25)* And how to handle everything at the Athlete's Village (12:32)* The early miles and the downhill to start (18:56)* Keeping an even effort early… (28:03)* Because then you'll hit the Newton Hills (29:01)* Soaking the weekend in (35:34)* Putting expectations aside (39:20)* A final piece of advice for the day after the race (40:18)And a whole lot more!Thanks to Fleet Feet Omaha for being the title sponsor of Chasing Three Hours! Stop by one of their two Omaha locations, or Fleet Feet Lincoln, for $15 off your first pair of shoes at regular price.Like what you hear? Please rate, review, subscribe, and share with a friend.Read Josh's weekly newsletter at chasingthreehours.com.Know anyone that would be a great fit for the pod or just want to drop Josh a note? Email chasingthreehours@gmail.com.Music, production assistance, and sound design: Ian AeilloCover art: Marissa Peterson Get full access to Chasing Three Hours at joshtweeterson.substack.com/subscribe

On the Digiday Podcast this week, hosts Kimeko McCoy, senior marketing reporter and Tim Peterson, executive editor of video and audio, discuss the TikTok ban's second extension (yes, it has been extended yet again), tariff's trickle down effects and why agency holding companies are looking to bolster the data capabilities. Also on this episode, Amie Owen (17:28), chief commerce officer at Kinesso, a performance marketing agency within IPG Mediabrands, breaks down how economic uncertainty impacts retail media spend negotiations, otherwise known as joint business planning (JBP), as well as what's to blame for retail media's executive dysfunction.

The Blood Center still needs your help with blood donations after the terror attack. Tommy gets the details from Dr. Tim Peterson, the Medical Director at The Blood Center

Tommy talks with Dr. Tim Peterson, the Medical Director of The Blood Center, about the need for blood donations

2025 is expected to be a hell of a year, if you ask the Digiday staff. After the whirlwind that was 2024, the new year seems to promise a cocktail of chaos and topics the industry can't escape. Or as Digiday managing editor Sara Jerde puts it, “2025 will be the year of the Twinkies, the cockroaches, TikTok potential ban, and third-party cookies.” Last year, several rocks were thrown in the water, ripple effects that'll shake out in 2025 with everything from mergers and acquisitions, a la Omnicom's proposed acquisition of IPG or BuzzFeed's sale of First We Feast, to the proliferation of the social media landscape and the TikTok ban. In this final episode of the year of the Digiday Podcast, host Tim Peterson, executive editor of video and audio at Digiday, is joined by Jerde and Seb Joseph, Digiday's executive editor of news, to discuss what marketers, advertisers and the media need to know to ring in the new year.

On this episode, Luke Peterson joined Josh to discuss:* Why he started running after so many years of avoiding it (6:02)* Running gear being a great entry point into the sport (8:52)* A switch flipping with his running (19:12)* Running a half marathon with his dad, and former guest of the pod, Tim Peterson (24:32)* Where he hopes his running journey goes next (38:33)* Advice to new runners (49:24)* What he's currently chasing (50:52)And a whole lot more!Thanks to Fleet Feet Omaha for being the title sponsor of Chasing Three Hours! Stop by one of their two Omaha locations, or Fleet Feet Lincoln, for $15 off your first pair of shoes at regular price.Thanks to Javi's Tacos for being a sponsor of Chasing Three Hours! Stop by one of their three Omaha locations and mention the podcast for 10% off your order!Like what you hear? Please rate, review, subscribe, and share with a friend.Read Josh's weekly newsletter at chasingthreehours.com.Know anyone that would be a great fit for the pod or just want to drop Josh a note? Email chasingthreehours@gmail.com.Music, production assistance, and sound design: Ian AeilloCover art: Marissa Peterson Get full access to Chasing Three Hours at joshtweeterson.substack.com/subscribe

Since the U.S. presidential election was called, the advertising industry has been parsing through the tea leaves, trying to understand exactly what a Trump presidency means for business. That picture is starting to come into clearer focus as Trump continues to announce cabinet picks and assemble the incoming administration. For example, last week, Trump picked Robert F. Kennedy Jr., a vaccine skeptic who has called for pharmaceutical ads to be banned, to potentially be named Secretary of Health and Human Services. On this week's episode of the Digiday Podcast, executive editor, video, audio, Tim Peterson and senior marketing reporter Kimeko McCoy are joined by senior marketing editor Kristina Monllos and senior media reporter Sara Guaglione to talk about the incoming administration's ripple effects on publishing, marketing and media.

It's been roughly a week since Donald Trump was voted into his second presidential term and already, his return to the White House is expected to send ripple effects throughout the advertising world. Publishers are considering what a second Trump presidency looks like in regards to traffic spikes and subscription revenue, otherwise known as the Trump Bump. The brand safety playbook regarding where an advertiser shows up in media may soon need to be reconsidered as more brands look to avoid backlash in the so-called culture wars. All said, it won't be until January's inauguration that the full picture of Trump's presidency comes into focus. But until then, executive editor of news Seb Joseph joins the Digiday Podcast alongside executive editor, video, audio Tim Peterson and senior marketing reporter Kimeko McCoy to discuss what a Trump presidency means for publishers on the heels of the Digiday Publishing Summit in Europe (DPSE). Also in this episode, a recap of Google's antitrust case and what happens next with the incoming administration.

Tommy talks with Tim Peterson, Medical Director at The Blood Center

Dr Tim Peterson joins Don to talk about how you can donate blood as there are shortages this Summer. 

I had Tim Peterson on today, and it was really a wonderful podcast. He's an individual I've wanted to have on for very long time. I've had many conversations with him over the years and he's been on the podcast recently, speaking on exhibits at the Western Spirit: Scottsdale's Museum of the West, but this time I wanted HIS story.This is an individual who is a very serious collector. He's done around ten or so major exhibits on the different items he collects and they're always phenomenal exhibits. There's a multitude of them, Native American objects of art and Western paintings. The breadth is shocking and wonderful. Every time I go to the Western Spirit, I make sure to go see the permanent exhibit he curated: Courage and Crossroads.In this case, on this podcast, I learned about a painting that I've talked about before, which is a Herman Wendelborg Hansen, but I didn't realize it was the first really significant piece that he had ever collected.So it's a very unique podcast. You hear how somebody goes all in on collecting and giving back, because Tim's not just collecting for himself, it's just the opposite. He collects to build a story and he's giving it to the world to take it as is.We owe a debt of gratitude to people like Tim Peterson and I'm grateful he took the time to be a part of the Art Dealer Diaries Podcast episode 300.

This podcast is different than most because it's really a visual podcast. So I highly recommend watching the YouTube version so you can see the imagery that we're talking about. Not that it isn't interesting to listen to, but the imagery will really add to the experience.I had the opportunity to go and spend the afternoon with Tim Peterson, who curated the Tom Gilleon Retrospective at the Western Spirit: Scottdale's Museum of the West, as well as Courage and Crossroads, an exhibit of Peterson's personal art collection that has been on display at the museum since it opened. Tim spoke with me at length about both exhibits and the incredible look into western art that they both provide.The first exhibit was all about the art and career of the amazing contemporary western painter, Tom Gilleon. I was really blown away at the sope of the work and the many pieces on display that highlight Gilleon's contribution to the world of western art.The second, Courage and Crossroads, is a compilation of early Native American art as well as Western art, all the way from the earliest Catlins all the way through to the Taos founders and Maynard Dixon.It's really an amazing collection. I've probably seen the collection 50 times, and I still find things that I didn't know about. It's a great place for learning and absorbing the history of the American West and I was very fortunate to have Tim take the time and go through the entire collection.I hope you enjoy it. Again, I think you'll find it more interesting if you  watch  the YouTube component, but either way, it's great to hear someone as knowledgeable as Tim Peterson speak on the art we all love so much.

Tommy talks with Dr. Tim Peterson, Medical Director for The Blood Center

Meet the Winter Warriors! We are all in the winter grind and this is the way we can share stories and get to know each other. Enjoy!!!!

This year was another one for the advertising and media history books, but not for the ways that marketers and media execs hoped for at the start of 2023. Brands' advertising budgets never quite found their footing and the competition for ad revenue only got steeper. On top of that, the platforms are no longer reliable places to drive traffic or revenue but competing with their scale is a losing game. Plus generative AI is quickly finding its way into virtually every facet of the industry — for worse or better. In this final episode of the year of the Digiday Podcast, senior marketing editor Kristina Monllos and senior media editor Tim Peterson join co-hosts Kimeko McCoy and Kayleigh Barber to discuss some of the top trends from the past year and which challenges and opportunities are expected to continue in 2024.

We sit down with Dr. Tim Peterson, the skilled chiropractor and proud owner of Peterson Chiropractic in San Antonio. Alongside him is Emad Guirguis, the go-to bookkeeping expert and owner of Simpli Bookkeeping. This is your dose of healthcare and finance insights packed into one conversation!

We recently received a WHYsconsin question from Elizabeth Renner of Madison. She asked us, “Why are tubas such a prominent part of the UW-Madison band? And why are they so popular in the state of Wisconsin?” WPR’s Tim Peterson marched right down to the Madison campus to get some answers.

Join Tom Owen as he hosts Dr. Tim Peterson to tell the story of how a hard reset in his practice years ago led to a million dollar practice today. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit … S2E31: A Hard Reset Read More » The post S2E31: A Hard Reset appeared first on Chiropractic Marketing, Management, and Coaching.

Welcome to Chasing Three Hours, a podcast about what runners are chasing, why they keep pushing themselves, and what keeps them curious! On this episode of the podcast, live from the Good Life Halfsy expo, Tim Peterson returned to the podcast to talk about:Goals with running as the calendar flipped to 2019 (7:50)Did he feel like he missed out on running as much as some did in 2020? (12:38)Running as a St. Jude Hero for close to a decade (28:35)Health issues at the end of 2020 keeping him off the trail (38:14)Why turning 58 is so important to him (45:07)His favorite part of the St. Jude community (50:43)What he's chasing (52:59)And a lot more.Support St. Jude as Tim prepares to run in Memphis next month!Miss part one of the interview? Check it out here!Stop by Peak Performance and mention this podcast for $15 off your first pair of shoes at regular price!Like what you hear? Please rate, review, subscribe, and share with a friend.Read Josh's weekly newsletter at chasingthreehours.com. Email Josh at chasingthreehours@gmail.com.Music, production assistance, and sound design: Ian AeilloCover art: Marissa Barton Hosted on Acast. See acast.com/privacy for more information.

The Fundamental Baptist Podcast is here to promote souls being saved, lives being changed, and Bible doctrines being strengthened by the Word of God. We believe in the local church, soul-winning, missions, and everything taught in the King James Bible. thefundamentalbaptistpodcast@gmail.com

Not sleeping enough turning you into a monster? In one of our most popular episodes, we bring you the cutting-edge science that helps us understand why. And we sort through the fads to find out, what really works to get more ZZZs. We speak with lab coordinator Pam DeYoung, sleep researcher Dr. Brady Riedner, and circadian scientist Prof. Russell Foster.  Find our transcript here: https://bit.ly/ScienceVsSleep2023 In this episode, we cover: (00:00) Not sleeping sucks (03:00) What does lack of sleep do to us? (06:07) Our beer vs. sleepiness experiment (10:56) What happens in a sleepy brain (17:45) How circadian rhythm affects sleep (21:19) Does melatonin help with sleep? (23:50) Does blue light keep us awake? This episode was produced by Rose Rimler and Lexi Krupp with help from Wendy Zukerman, Michelle Dang, Meryl Horn and Kaitlyn Sawrey. Editing by Caitlin Kenney. Fact checking by Diane Kelly and Erica Akiko Howard. Mix and sound design by Peter Leonard and Bumi Hidaka. Music written by Peter Leonard, Emma Munger, Bobby Lord, and Bach. Recording assistance from Dave Drexler, Tim Peterson, Zoe Sullivan, and Martin Wiggins. Sonification of EEG data came from Dr. Gerold Baier and Dr. Thomas Hermann. A huge thanks to Dr. Amandine Valomon, Prof. James Krueger, Dr. Ari Shechter, Dr. Jade Wu, Dr. Bei Bei, Dr. Connor Sheehan, Dr. Jennifer Ailshire, Dr. Agostinho Rosa, and everyone else we spoke to for this episode, especially our frustrated sleepers. Thank you so much for all the voice messages! And special thanks to Chuma Ossé, the Zukerman family and Joseph Lavelle Wilson. Science Vs is a Spotify Studios Original. Listen for free on Spotify or wherever you get your podcasts. Follow us and tap the bell for episode notifications.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week, Emily Bazelon, John Dickerson, and David Plotz take the show on the road and gab live with Wisconsin Governor Tony Evers; discuss the new Speaker of the House Mike Johnson; and review the former lawyers and Chief of Staff who will testify against Donald Trump.    Here are some notes and references from this week's show: City Cast Madison podcast and Madison Minutes newsletter Jennifer Rubin for The Washington Post: “Wisconsin Dems' big wins for the rule of law might be an inflection point” Scott Bauer for AP: “Wisconsin Supreme Court asked to draw new legislative boundaries over Republican objections” James Hohmann for The Washington Post: “In Wisconsin, Tony Evers made a virtue of being dull” Amy Gardner and Michael Kranish for The Washington Post: “New speaker Mike Johnson's 2020 election denial could have 2024 implications” Carl Hulse for The New York Times: “The Far Right Gets Its Man of the House” Ours Was the Shining Future: The Story of the American Dream by David Leonhardt  Katherine Faulders, Mike Levine, and Alexander Mallin for ABC News: “Ex-Chief of Staff Mark Meadows granted immunity, tells special counsel he warned Trump about 2020 claims: Sources” Paul Blumenthal for HuffPost: “The Guilty Pleas In Trump's Georgia Indictment Are Starting To Roll Uphill” David French for The New York Times: “Trump's Lawyers Are Going Down. Is He?”   Here are this week's chatters: John: Mark Shanahan for The Boston Globe: “The Great Molasses Flood of 1919 was Boston's strangest disaster“ and Dark Tide: The Great Molasses Flood of 1919 by Stephen Puleo   Emily: Hesket Oslo podcast by Arnon Degani; This Is Palestine podcast by the Institute for Middle East Understanding; and The Ezra Klein Show podcast: “The Jewish Left Is Trying to Hold Two Thoughts at Once” David: Vocal coach Karen Harris and “Jersey Girl” by Tom Waits Listener chatter from Jake Sinderbrand: University of Wisconsin-Madison: “Wisconsin Idea” and Babcock Dairy Store Listener chatter from Mike Duncan: The Storm Before the Storm: The Beginning of the End of the Roman Republic; Hero of Two Worlds: The Marquis de Lafayette in the Age of Revolution; The History of Rome podcast; and Revolutions podcast For this week's Slate Plus bonus segment, Emily, John, and David answer questions from the Madison audience. In the latest Gabfest Reads, David talks with Kristi Coulter about her book, Exit Interview: The Life and Death of My Ambitious Career.   Email your chatters, questions, and comments to gabfest@slate.com. (Messages may be referenced by name unless the writer stipulates otherwise.) Podcast production by Cheyna Roth and Tim Peterson. Special thanks to Katie Rayford. Research by Julie Huygen. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Emily Bazelon, John Dickerson, and David Plotz take the show on the road and gab live with Wisconsin Governor Tony Evers; discuss the new Speaker of the House Mike Johnson; and review the former lawyers and Chief of Staff who will testify against Donald Trump.    Here are some notes and references from this week's show: City Cast Madison podcast and Madison Minutes newsletter Jennifer Rubin for The Washington Post: “Wisconsin Dems' big wins for the rule of law might be an inflection point” Scott Bauer for AP: “Wisconsin Supreme Court asked to draw new legislative boundaries over Republican objections” James Hohmann for The Washington Post: “In Wisconsin, Tony Evers made a virtue of being dull” Amy Gardner and Michael Kranish for The Washington Post: “New speaker Mike Johnson's 2020 election denial could have 2024 implications” Carl Hulse for The New York Times: “The Far Right Gets Its Man of the House” Ours Was the Shining Future: The Story of the American Dream by David Leonhardt  Katherine Faulders, Mike Levine, and Alexander Mallin for ABC News: “Ex-Chief of Staff Mark Meadows granted immunity, tells special counsel he warned Trump about 2020 claims: Sources” Paul Blumenthal for HuffPost: “The Guilty Pleas In Trump's Georgia Indictment Are Starting To Roll Uphill” David French for The New York Times: “Trump's Lawyers Are Going Down. Is He?”   Here are this week's chatters: John: Mark Shanahan for The Boston Globe: “The Great Molasses Flood of 1919 was Boston's strangest disaster“ and Dark Tide: The Great Molasses Flood of 1919 by Stephen Puleo   Emily: Hesket Oslo podcast by Arnon Degani; This Is Palestine podcast by the Institute for Middle East Understanding; and The Ezra Klein Show podcast: “The Jewish Left Is Trying to Hold Two Thoughts at Once” David: Vocal coach Karen Harris and “Jersey Girl” by Tom Waits Listener chatter from Jake Sinderbrand: University of Wisconsin-Madison: “Wisconsin Idea” and Babcock Dairy Store Listener chatter from Mike Duncan: The Storm Before the Storm: The Beginning of the End of the Roman Republic; Hero of Two Worlds: The Marquis de Lafayette in the Age of Revolution; The History of Rome podcast; and Revolutions podcast For this week's Slate Plus bonus segment, Emily, John, and David answer questions from the Madison audience. In the latest Gabfest Reads, David talks with Kristi Coulter about her book, Exit Interview: The Life and Death of My Ambitious Career.   Email your chatters, questions, and comments to gabfest@slate.com. (Messages may be referenced by name unless the writer stipulates otherwise.) Podcast production by Cheyna Roth and Tim Peterson. Special thanks to Katie Rayford. Research by Julie Huygen. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Emily Bazelon, John Dickerson, and David Plotz take the show on the road and gab live with Wisconsin Governor Tony Evers; discuss the new Speaker of the House Mike Johnson; and review the former lawyers and Chief of Staff who will testify against Donald Trump.    Here are some notes and references from this week's show: City Cast Madison podcast and Madison Minutes newsletter Jennifer Rubin for The Washington Post: “Wisconsin Dems' big wins for the rule of law might be an inflection point” Scott Bauer for AP: “Wisconsin Supreme Court asked to draw new legislative boundaries over Republican objections” James Hohmann for The Washington Post: “In Wisconsin, Tony Evers made a virtue of being dull” Amy Gardner and Michael Kranish for The Washington Post: “New speaker Mike Johnson's 2020 election denial could have 2024 implications” Carl Hulse for The New York Times: “The Far Right Gets Its Man of the House” Ours Was the Shining Future: The Story of the American Dream by David Leonhardt  Katherine Faulders, Mike Levine, and Alexander Mallin for ABC News: “Ex-Chief of Staff Mark Meadows granted immunity, tells special counsel he warned Trump about 2020 claims: Sources” Paul Blumenthal for HuffPost: “The Guilty Pleas In Trump's Georgia Indictment Are Starting To Roll Uphill” David French for The New York Times: “Trump's Lawyers Are Going Down. Is He?”   Here are this week's chatters: John: Mark Shanahan for The Boston Globe: “The Great Molasses Flood of 1919 was Boston's strangest disaster“ and Dark Tide: The Great Molasses Flood of 1919 by Stephen Puleo   Emily: Hesket Oslo podcast by Arnon Degani; This Is Palestine podcast by the Institute for Middle East Understanding; and The Ezra Klein Show podcast: “The Jewish Left Is Trying to Hold Two Thoughts at Once” David: Vocal coach Karen Harris and “Jersey Girl” by Tom Waits Listener chatter from Jake Sinderbrand: University of Wisconsin-Madison: “Wisconsin Idea” and Babcock Dairy Store Listener chatter from Mike Duncan: The Storm Before the Storm: The Beginning of the End of the Roman Republic; Hero of Two Worlds: The Marquis de Lafayette in the Age of Revolution; The History of Rome podcast; and Revolutions podcast For this week's Slate Plus bonus segment, Emily, John, and David answer questions from the Madison audience. In the latest Gabfest Reads, David talks with Kristi Coulter about her book, Exit Interview: The Life and Death of My Ambitious Career.   Email your chatters, questions, and comments to gabfest@slate.com. (Messages may be referenced by name unless the writer stipulates otherwise.) Podcast production by Cheyna Roth and Tim Peterson. Special thanks to Katie Rayford. Research by Julie Huygen. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tim Peterson, a counselor who leads the men's ministry at Blazing Grace, returns to discuss how a couple whose marriage has been traumatized by sexual sin can rebuild and heal. The pain the wife goes through, the husband's struggle to heal, communication issues, fear, control, and more are discussed.

Here's what you need to know for this week in the business of podcasting: Joint Statement on the Continued Integrity of the Download MetricHow Spreaker Detects OutliersThe Latino Podcast Listener Report 2023Breaking down Canada's new podcast platform registration form.Quick Hits: Nearly Half of Data Use for Ad Targeting is Wrong by Jack Neff. A reminder to those in the podcast space to work with partners that are meticulous in both their accuracy and purging what they find to be inaccurate.TV and film producers prepare for potential post-strike production logjam by Tim Peterson. A predicament that could lead to more new productions being piloted as podcasts while they wait for the post-strike traffic jam to clear.Advertisers will spend $84 billion on ad fraud this year: report by Ryan Barwick. Problems like this exist in all mediums, but podcasting has an opportunity to collectively prioritize high-quality, vetted advertising inventory.Podchaser Brings Radio's Relied-On Airchecks feature into 21st Century for Podcast Advertisers. Airchecks, adapted from the radio measurement standard, allow for podcast planning and campaign management in Podchaser.Audio Ad Data Breakthrough: Sonnant & Podder Merge Content Signals + Audience Demographics. The two companies have partnered to combine Sonnant's content data with Podder's demographic analytics.

Here's what you need to know for this week in the business of podcasting: Joint Statement on the Continued Integrity of the Download MetricHow Spreaker Detects OutliersThe Latino Podcast Listener Report 2023Breaking down Canada's new podcast platform registration form.Quick Hits: Nearly Half of Data Use for Ad Targeting is Wrong by Jack Neff. A reminder to those in the podcast space to work with partners that are meticulous in both their accuracy and purging what they find to be inaccurate.TV and film producers prepare for potential post-strike production logjam by Tim Peterson. A predicament that could lead to more new productions being piloted as podcasts while they wait for the post-strike traffic jam to clear.Advertisers will spend $84 billion on ad fraud this year: report by Ryan Barwick. Problems like this exist in all mediums, but podcasting has an opportunity to collectively prioritize high-quality, vetted advertising inventory.Podchaser Brings Radio's Relied-On Airchecks feature into 21st Century for Podcast Advertisers. Airchecks, adapted from the radio measurement standard, allow for podcast planning and campaign management in Podchaser.Audio Ad Data Breakthrough: Sonnant & Podder Merge Content Signals + Audience Demographics. The two companies have partnered to combine Sonnant's content data with Podder's demographic analytics.

Here's what you need to know for today in the business of podcasting: Nearly Half the Data Used for Ad Targeting is Wrong by Jack NeffHispanic Audience Measurement Requires Nuance. We're Still Using Blunt Instruments by Hana YooTV and film producers prepare for potential post-strike production logjam by Tim Peterson…as for the rest of the news: Signal Hill Insights Paul Riismandel shows how one can measure streaming audio alongside podcasts, Acast's Megan Davis writes about the company embracing women podcasters in Saudi Arabia, superstar HGTV couple Chip and Joanna Gaines are launching a podcast network in partnership with Warner Bros. Discovery's The Roost, Digiday Research collects their CMO Strategies in one place, and MarketingBrew looks at the modern evolution of the marketing jingle: custom TikTok audios.

Here's what you need to know for today in the business of podcasting: Nearly Half the Data Used for Ad Targeting is Wrong by Jack NeffHispanic Audience Measurement Requires Nuance. We're Still Using Blunt Instruments by Hana YooTV and film producers prepare for potential post-strike production logjam by Tim Peterson…as for the rest of the news: Signal Hill Insights Paul Riismandel shows how one can measure streaming audio alongside podcasts, Acast's Megan Davis writes about the company embracing women podcasters in Saudi Arabia, superstar HGTV couple Chip and Joanna Gaines are launching a podcast network in partnership with Warner Bros. Discovery's The Roost, Digiday Research collects their CMO Strategies in one place, and MarketingBrew looks at the modern evolution of the marketing jingle: custom TikTok audios.

The autumn season is ushering in some change to the Digiday Podcast. As of this week, Digiday's senior media editor Tim Peterson will step down from his role as co-host of the podcast after nearly three years at the helm. Kimeko McCoy, Digiday's senior marketing reporter, will succeed Peterson and serve as the new co-host of the Digiday Podcast alongside media editor Kayleigh Barber. With this change comes an expansion of coverage within the podcast. McCoy brings her expertise around how leading marketers and brands approach everything from social media platforms and influencer marketing to holistic media buying and digital marketing strategy. Listeners can expect to hear interviews with top CMOs, marketing strategists, platform execs and many other industry professionals to cover macro trends in digital ad dollars as well as learn about the professionals themselves. During this week's episode, Peterson and Barber chat with McCoy about her reporting coverage area and what topics she's eager to explore on the podcast. Early subjects she will cover in her episodes include the fediverse, fourth quarter marketing trends, the role of diversity, equity and inclusion in the ad industry and much more.

Join Dr. Shannon McMurtry as he hosts Dr. Tim Peterson, Director of Certified Training Centers, as they talk about the unique program Aligned offers that can significantly boost patient visits and collections when utilized. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can … S2E24: A Sermon In Action Read More » The post S2E24: A Sermon In Action appeared first on Chiropractic Marketing, Management, and Coaching.

Welcome to Chasing Three Hours, a podcast about what runners are chasing, why they keep pushing themselves, and what keeps them curious! On this episode of the podcast, Tim Peterson joined Josh to discuss:Josh's early memories of his dad running (6:32)Running a charity 5k in 2012 and it sending him down the path of running (13:13)Why run his first half marathon in southern Missouri? (20:24)When does the marathon enter the picture? (26:24)Going all in on being a marathoner (43:19)Running the New York Marathon (1:02:04)Getting diagnosed with cancer in 2016 (1:04:26)Still getting four marathons in during 2016 (1:19:51)The process for getting into the Boston Marathon (1:23:08)Running in the 2018 Boston Marathon (1:36:19)The importance of family throughout his running journey (1:44:51)What he's currently chasing (1:50:26)And so, so much more!Like what you hear? Please rate, review, subscribe, and share with a friend.Read Josh's weekly newsletter at chasingthreehours.com. Email Josh at chasingthreehours@gmail.com.Music, production assistance, and sound design: Ian AeilloCover art: Marissa Barton Hosted on Acast. See acast.com/privacy for more information.

It was the summer of acronyms based on the major trends that Digiday reported on over the past four months: MFAs (made-for-advertising sites) became a pain point in programmatic advertising circles. Publishers and marketers started experimenting with generative AI technology and debating over its uses. The SAG-AFTRA (actors' union) and WGA (writers' union) went on strike. Many publishers started prioritizing ARPU (average revenue per user) in their subscription businesses. Altogether, those letters spelled a busy summer for publishers and marketers alike. On the latest episode of the Digiday Podcast, editors Kayleigh Barber and Tim Peterson recap the happenings from the summer and how those trends are likely going to impact the back half of 2023.

Do you have a business or a business idea and are getting caught up in the stress of it all? What if that was just a societal projection and an expectation that you should get stressed in business, and there was actually a different possibility available? In today's episode, Simone Milasas talks with Jack Gates and Tim Peterson, co-owners of Underground Training, a fitness studio in Tasmania, Australia. When they started up two years ago, under the name TeamFit Training, they got caught up in the stress and the “We're fucked,” moments, but they managed to flip that into enjoying their business by changing their mindset and asking questions. Business is not always a smooth road where you make money and be successful. If it was, everyone would be doing it. There are moments where people go to, "I quit," because things become ‘too hard'. Yet time and time again, Simone has seen Tim and Jack go to question when times get tough, rather than quitting.  Whatever the big deal is today, it'll pass. Just keep choosing and putting your next foot forward and away you go. It also helps to go into business with something you enjoy and have a really strong belief in what you are trying to achieve. Keys to success Follow The Energy Trusting What You know Your Difference Is Your Strength Keep It Unique It's About How You Feel If You Don't Like It, Change It Never Give Up, Never Quit Enjoy Your Business Keep Moving And Growing Daily Questions: "What's creating this?"  “What do we choose next?" "How does it get any better than that?"  "What else is possible?"  "What's it going to take?"   "What awareness did I gain with this choice?" “What more can we do?” Useful Links: The Clearing Statement explained Access Consciousness Website Choice, Change & Action Podcast Instagram The Choice and Contribution Membership Simone Milasas' Website Simone Milasas' Instagram Simone Milasas' Facebook Simone Milasas' YouTube Simone Milasas' Telegram Thread Underground Training's Website Getting Out of Debt Joyfully book  

Here's what you need to know for Wednesday, August 2nd. Podcast Company Realm Acquires Kid-Focused Pinna as Industry Consolidates by Ashley CarmanSiriusXM is betting big on its next-gen app by Amrita KhalidGood Karma Brands to run operations, sales for ESPN Radio by Andrew BucholtAs strikes halt Hollywood projects, the TV ad industry is on the line by Kelsey SuttonFuture of TV Briefing: How top streamers' ad prices have trended in this year's upfront negotiations by Tim Peterson

Here's what you need to know for Wednesday, August 2nd. Podcast Company Realm Acquires Kid-Focused Pinna as Industry Consolidates by Ashley CarmanSiriusXM is betting big on its next-gen app by Amrita KhalidGood Karma Brands to run operations, sales for ESPN Radio by Andrew BucholtAs strikes halt Hollywood projects, the TV ad industry is on the line by Kelsey SuttonFuture of TV Briefing: How top streamers' ad prices have trended in this year's upfront negotiations by Tim Peterson

Blood Donation. Many of us think about it. Fewer of us do it. But there are many people who have been excluded from donating blood due to a variety of health issues. But recently, the US Food and Drug Administration finalized recommendations for assessing blood donor eligibility with less exclusions than before.   Dr. Tim Peterson, the medical director of the Blood Center at Tulane, joined us to discuss the updated guidelines and how this may impact Louisianans.    The Artifact Identification Program at the Poverty Point World Heritage Site  holds occasional events where they invite the public to bring artifacts they have found that may be historical or archaeological. Specialists can help identify and interpret those artifacts – anything from projectile points, beads, plummets, pottery or ceramics.   Mark Brink is the park manager at the Poverty Point World Heritage Site. He spoke with WRKF's Adam Vos for more on these artifact identification events, including one coming up this Saturday, July 29.   But first, it's Thursday, which means it's time to catch up on this week in politics with The Times-Picayune | The Advocate's editorial director and columnist, Stephanie Grace. Today we discuss the upcoming gubernatorial election and what we can expect to see from candidates in the coming months.   Today's episode of Louisiana Considered was hosted by Bob Pavlovich. Our digital editor is Katelyn Umholtz and our engineers are Garrett Pittman and Aubry Procell.   You can listen to Louisiana Considered Monday through Friday at 12:00 and 7:30 pm. It's available on Spotify, Google Play, and wherever you get your podcasts.    Louisiana Considered wants to hear from you! Please fill out our pitch line to let us know what kinds of story ideas you have for our show. And while you're at it, fill out our listener survey! We want to keep bringing you the kinds of conversations you'd like to listen to.   Louisiana Considered is made possible with support from our listeners. Thank you!See omnystudio.com/listener for privacy information.

Recently, one woman said, "You use porn like a date night, like you would go to the movies,  you need that sort of intimacy. Being able to share that intimate moment can really be satisfying. It's good for your mental health and for keeping that part of your marriage alive. It's a pretty common scenario that people use pornography both alone and/or together in their marriage. Even when you're married, sometimes you just need some me time, and that's OK. There's nothing wrong with any of that." Tim Peterson, leader of the men's ministry at Blazing Grace, returns to answer the question, "What's wrong with pornography?" and discuss other issues.

If you're feeling a little punch-drunk by all the economic downturn talk through the first six months of 2023 (and really, through the last six-plus months of 2022), you're not alone. Digiday editors and Digiday Podcast co-hosts Kayleigh Barber and Tim Peterson are feeling it too. At the year's midway mark, the pair compare notes on the state of the media and advertising industries. The discussion ranges from the decline in ad spending to the rise of generative AI, with the duo delving into how the ad sales cycle has changed and to what extent those changes are temporary or permanent.

Tim Peterson, leader of the men's ministry at Blazing Grace, discusses what he sees men struggling with, especially, with facing their heart, and learning to connect and rest with God in silence. How to have a vital prayer life is also discussed.

At the end of this month, publishing executives from around the country with gather together in Vail, Colo., for the three-day Digiday Publishing Summit to discuss the various challenges facing the media industry, including how the economic downturn has affected advertising revenue, how the launch of new artificial intelligence technology is impacting content production and how more privacy laws mean it's time to buckle down on first-party data practices. During those three days, publishers will also be learning from each other about different strategies to navigate this tumultuous time. In this week's episode of the Digiday Podcast, Digiday's senior media editor Tim Peterson, senior reporter Sara Guaglione and media editor Kayleigh Barber share some of the on-stage sessions that they are most excited about and chat through the trends they expect will come up at DPS. Digiday will have a variety of coverage around the summit, including session recaps, overheard round-ups and a live podcast recording with Michelle DeVine, svp of programmatic and client partnerships, retail, at BuzzFeed, which will go live on Tuesday, April 4. Stay tuned for more insights coming out of DPS later this month.

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I'm Manuela Bedoya. Shreya: And I'm Shreya Sharma.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. You can find a link in the description or visit Magellan dot AI.Shreya: This week: Podcasts are coming to YouTube Music, Digiday breaks down the Google antitrust case, Podnews publishes a deep dive on podcasting in Japan, and how marketers are looking at Q2. Let's get started.Podcasts are coming to YouTube MusicManuela: Since the release of the YouTube Podcasts webpage last year, there has been little in the way of concrete feature announcements from YouTube, leaving some skeptical of Google's commitment. After all, podcasting has been burned by companies veering away from podcast support at the 11th hour. Last Thursday, during the Hot Pod Summit at On Air Fest, YouTube Podcast Lead Kai Chuck took to announce YouTube is releasing a beta version of podcasting functionality for YouTube accounts, as well as adding podcasts to YouTube Music in the near future. A quote from Chuck, pulled from J. Clara Chan's coverage: “The message that I would hope folks are taking away is YouTube, at large, independent of YouTube Music, is looking to better support podcasters and [recognizes] that podcasting is generally an audio-first medium.” Once implemented, YouTube Music listeners will likely have a comparable podcast listening experience to current offerings with Spotify and Apple. As reported on the official YouTube blog in August, YouTube Music has a subscriber base of around 80 million users split across YouTube Music and YouTube Premium. Not bad, but it pales in comparison to YouTube's over two billion users. According to Chuck, there are intentions to bridge the gap between the platforms. A quote from Chuck, pulled from Ariel Shapiro's coverage: “I don't expect podcasts to only live on YouTube Music, that's the only way that people consume podcasts on YouTube,” Chuk said. “We expect there to be kind of a back and forth between the two.”Shapiro then says Google product lead for podcasting Steve McLendon gave an explanation of how the feature would ultimately work, describing seamlessly continuing a podcast episode that had been started on a desktop computer watching YouTube to an audio feed while driving home from work. While not directly related to podcasting, another promising audio feature was announced for YouTube last week: multi-language audio tracks. Currently in beta and piloted by popular content creators like Jimmy “MrBeast” Donaldson, the feature will allow creators to upload alternate audio tracks to dub new and existing videos in different languages. If properly supported and implemented, this could have interesting implementations for podcasting in future.In the February 21st issue of the Sounds Profitable newsletter, Bryan Barletta detailed several ways Google could win back trust from skeptical podcasters and show they're committed to integrating with the industry. One way mentioned was a commitment to RSS ingestion and integration. While a step in the right direction, Chuck's announcement didn't completely deliver this. A quote from Chan's presentation: “Definitely support for RSS is something we are looking at. I would say, probably initially, we will leverage RSS to make it easier for podcasters to bring shows to YouTube. In terms of future plans, things like that, we're sort of exploring what should our goal be.” So podcasts are coming to YouTube. Kind of. As Chuck said, the current vision for RSS integration is less integration and more an automatic import to bring the file into YouTube's ecosystem. Promising steps are being made towards YouTube integrating into podcasting, instead of YouTube turning podcasters into YouTubers who occasionally upload audio elsewhere, but we're not out of the woods yet. WTF is going on with the Google antitrust case? Shreya: Back in late January the Department of Justice filed a lawsuit against Google, alleging the search engine giant had created a monopoly in the ad tech market as well. The 155 page lawsuit argues Google has used a combination of ad tech tools like their ad exchange and publisher ad server to corner the market on programmatic ads. Last week Digiday senior media editor Tim Peterson published a brief piece collecting together the first three installments of a series of videos explaining the DoJ's lawsuit, as well as the basic fundamentals of ad tech needed to understand the situation. In general, the crux of the lawsuit centers around Google having a DSP in the form of Display & Video 360, an ad exchange platform in AdX, and a publisher ad server in Google Ad Manager. A tech stack that, if leveraged a certain way, would give preferential treatment to Google's interests. A quote from the DoJ lawsuit: “By allowing only its own publisher ad server effective access to important, unique Google Ads' demand, Google could force publishers to adopt and remain on its publisher ad server; other ad servers could not compete to offer a similar product.” The situation is further exacerbated by Google's sheer size in the adtech industry. According to the lawsuit's allegations, Google's market share for ad servers jumped from 60% in 2008 to 90% in 2015. The DoJ cites a 2016 customer presentation in which Google stressed this 90% market share, describing their publisher ad server as the quote-unquote “defacto” choice. Even now, as alleged by the lawsuit, header bidding can't escape Google's first-look clauses. From the lawsuit: “Critically, through dynamic allocation, Google's ad exchange always received this “lastlook” advantage, essentially a right to buy any impression as long as it had at least one advertiser willing to match the competing bid price from the header bidding auction.” Podcasting as an industry has many paths in front of it right now. If we choose to go down a handful of current options available, we might find ourselves in the same situation Digital found themselves in with Google. Let's hope podcasting doesn't get to a point where even header bidding can't break free of one company's control. It has been said before on The Download and it will be said again: independent third parties are vital for a healthy industry. Japan: A Podcasting Deep DiveManuela: The first in a series of deep dives into different East and South-East Asian podcast markets by Guang Jin YEO was published last week on Podnews. A sequel to January's Japan: a country overview, this deep dive examines the driving factors behind an industry-defining podcast (such as Serial), explores Japan's existing podcast industry, and explores what could be a podcast category driver in Japan to the point of reaching a similar impact to Serial. It's an uphill battle in Japan, for sure. A snapshot of podcast listener statistics out of the internet population in several countries shows podcasting's weekly reach is just four percent of the total population in a country with an 83% internet-connected population. For comparison, the same graph's data for the US shows 26% weekly reach to the population.Some significant barriers to entry do stand in the way of a thriving Japanese podcast industry. Popular commercial radio syndication apps like Radiko undercut the motivation of radio to repackage segments as podcasts, Japan has far stricter content copyright laws than the US, and most how-to guides built for educating new podcast listeners are only available in English. From the article: “But is it all doom and gloom? Not exactly, TBS - Tokyo Broadcasting Station, the first radio broadcaster in Japan is planning to release a large number of new original podcast programs on all the mainstream podcast outlets - which means that they see value outside of Radiko. Covid also encouraged a surge of creators globally, including Japan which means more people are willing to tackle the complicated copyright laws and more people are willing to explain them to creators.” Global podcasting is growing, and as this deep dive shows, some markets remain full of untapped potential with only a few speed bumps in the way of mainstream adoption. Mixed outlook for Q2, marketers hold hope for second halfShreya: This week Digiday's Kristina Monllos published an article exploring marketer's tempered expectations for the upcoming quarter, as well as hopes for Q3 and Q4. “Marketers are spending, and there are signals that spending could pick up in the second half of the year with more new business pitches happening now, according to agency execs. But there's still a “cautious optimism,” as one agency exec put it when asked to sum up marketers' current mood. At the same time, spending is down compared to the second quarter of last year — agency execs say that it's down roughly 10%, a smaller percentage than many had expected earlier in the year — and marketers are holding onto dollars longer and seeking more flexibility rather than longer-term commitments.” As covered in similar stories over the past few weeks in The Download, the general tone of the industry is that brand building has taken a back seat to performance marketing. Stacey Stewart, U.S. Chief Marketplace Officer at UM, told Digiday the marketers are focusing on short-term planning and flexibility over signing long-term deals. Creative agency Mekanism CEO Jason Harris reports some marketers have adopted a “keep calm and carry on” strategy by continuing to spend and accepting lower profits for higher revenues. Stewart's comment about flexibility is backed up by Harris, who also reports having seen it bleed over into new business pitch practices. While new clients are focusing on taking baby steps with test projects, he also sees promising indications for the future. A quote from Harris in the article: “Pitch activity tells me clients are planning the back half of the year to be busy,” said Harris. “I think this year will turn into a good year.”2023 rolls onward. Q1 has developed into something far less terrifying than predicted four months ago, and the vast majority of us are still alive and kicking. Despite it all, it's hard not to have hope for the rest of the year. It might not be the most stellar year on record, but signs point to good things. Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week: The 2023 IAB Australian Audio State of the Nation Report released yesterday and is now available for download. Check it out now for the latest data from down under, including the finding that 78% of media agencies intend to increase investment in podcast advertising this year. And in Sounds Profitable's weekly series Data Decoded with Tom Webster, Tom looks at a graph from Podsights' newest quarterly Benchmark report. Preroll ads now have higher conversion rates than midroll. What could that mean? Tom breaks it down in five minutes on the Sounds Profitable YouTube channel.Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on ART19. Find out more at Spooler.fm and Art19.comI know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com/TheDownload. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Special thanks to Art19 for hosting The Download. And thanks to you for joining us.

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I'm Manuela Bedoya. Shreya: And I'm Shreya Sharma.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. You can find a link in the description or visit Magellan dot AI.Shreya: This week: Podcasts are coming to YouTube Music, Digiday breaks down the Google antitrust case, Podnews publishes a deep dive on podcasting in Japan, and how marketers are looking at Q2. Let's get started.Podcasts are coming to YouTube MusicManuela: Since the release of the YouTube Podcasts webpage last year, there has been little in the way of concrete feature announcements from YouTube, leaving some skeptical of Google's commitment. After all, podcasting has been burned by companies veering away from podcast support at the 11th hour. Last Thursday, during the Hot Pod Summit at On Air Fest, YouTube Podcast Lead Kai Chuck took to announce YouTube is releasing a beta version of podcasting functionality for YouTube accounts, as well as adding podcasts to YouTube Music in the near future. A quote from Chuck, pulled from J. Clara Chan's coverage: “The message that I would hope folks are taking away is YouTube, at large, independent of YouTube Music, is looking to better support podcasters and [recognizes] that podcasting is generally an audio-first medium.” Once implemented, YouTube Music listeners will likely have a comparable podcast listening experience to current offerings with Spotify and Apple. As reported on the official YouTube blog in August, YouTube Music has a subscriber base of around 80 million users split across YouTube Music and YouTube Premium. Not bad, but it pales in comparison to YouTube's over two billion users. According to Chuck, there are intentions to bridge the gap between the platforms. A quote from Chuck, pulled from Ariel Shapiro's coverage: “I don't expect podcasts to only live on YouTube Music, that's the only way that people consume podcasts on YouTube,” Chuk said. “We expect there to be kind of a back and forth between the two.”Shapiro then says Google product lead for podcasting Steve McLendon gave an explanation of how the feature would ultimately work, describing seamlessly continuing a podcast episode that had been started on a desktop computer watching YouTube to an audio feed while driving home from work. While not directly related to podcasting, another promising audio feature was announced for YouTube last week: multi-language audio tracks. Currently in beta and piloted by popular content creators like Jimmy “MrBeast” Donaldson, the feature will allow creators to upload alternate audio tracks to dub new and existing videos in different languages. If properly supported and implemented, this could have interesting implementations for podcasting in future.In the February 21st issue of the Sounds Profitable newsletter, Bryan Barletta detailed several ways Google could win back trust from skeptical podcasters and show they're committed to integrating with the industry. One way mentioned was a commitment to RSS ingestion and integration. While a step in the right direction, Chuck's announcement didn't completely deliver this. A quote from Chan's presentation: “Definitely support for RSS is something we are looking at. I would say, probably initially, we will leverage RSS to make it easier for podcasters to bring shows to YouTube. In terms of future plans, things like that, we're sort of exploring what should our goal be.” So podcasts are coming to YouTube. Kind of. As Chuck said, the current vision for RSS integration is less integration and more an automatic import to bring the file into YouTube's ecosystem. Promising steps are being made towards YouTube integrating into podcasting, instead of YouTube turning podcasters into YouTubers who occasionally upload audio elsewhere, but we're not out of the woods yet. WTF is going on with the Google antitrust case? Shreya: Back in late January the Department of Justice filed a lawsuit against Google, alleging the search engine giant had created a monopoly in the ad tech market as well. The 155 page lawsuit argues Google has used a combination of ad tech tools like their ad exchange and publisher ad server to corner the market on programmatic ads. Last week Digiday senior media editor Tim Peterson published a brief piece collecting together the first three installments of a series of videos explaining the DoJ's lawsuit, as well as the basic fundamentals of ad tech needed to understand the situation. In general, the crux of the lawsuit centers around Google having a DSP in the form of Display & Video 360, an ad exchange platform in AdX, and a publisher ad server in Google Ad Manager. A tech stack that, if leveraged a certain way, would give preferential treatment to Google's interests. A quote from the DoJ lawsuit: “By allowing only its own publisher ad server effective access to important, unique Google Ads' demand, Google could force publishers to adopt and remain on its publisher ad server; other ad servers could not compete to offer a similar product.” The situation is further exacerbated by Google's sheer size in the adtech industry. According to the lawsuit's allegations, Google's market share for ad servers jumped from 60% in 2008 to 90% in 2015. The DoJ cites a 2016 customer presentation in which Google stressed this 90% market share, describing their publisher ad server as the quote-unquote “defacto” choice. Even now, as alleged by the lawsuit, header bidding can't escape Google's first-look clauses. From the lawsuit: “Critically, through dynamic allocation, Google's ad exchange always received this “lastlook” advantage, essentially a right to buy any impression as long as it had at least one advertiser willing to match the competing bid price from the header bidding auction.” Podcasting as an industry has many paths in front of it right now. If we choose to go down a handful of current options available, we might find ourselves in the same situation Digital found themselves in with Google. Let's hope podcasting doesn't get to a point where even header bidding can't break free of one company's control. It has been said before on The Download and it will be said again: independent third parties are vital for a healthy industry. Japan: A Podcasting Deep DiveManuela: The first in a series of deep dives into different East and South-East Asian podcast markets by Guang Jin YEO was published last week on Podnews. A sequel to January's Japan: a country overview, this deep dive examines the driving factors behind an industry-defining podcast (such as Serial), explores Japan's existing podcast industry, and explores what could be a podcast category driver in Japan to the point of reaching a similar impact to Serial. It's an uphill battle in Japan, for sure. A snapshot of podcast listener statistics out of the internet population in several countries shows podcasting's weekly reach is just four percent of the total population in a country with an 83% internet-connected population. For comparison, the same graph's data for the US shows 26% weekly reach to the population.Some significant barriers to entry do stand in the way of a thriving Japanese podcast industry. Popular commercial radio syndication apps like Radiko undercut the motivation of radio to repackage segments as podcasts, Japan has far stricter content copyright laws than the US, and most how-to guides built for educating new podcast listeners are only available in English. From the article: “But is it all doom and gloom? Not exactly, TBS - Tokyo Broadcasting Station, the first radio broadcaster in Japan is planning to release a large number of new original podcast programs on all the mainstream podcast outlets - which means that they see value outside of Radiko. Covid also encouraged a surge of creators globally, including Japan which means more people are willing to tackle the complicated copyright laws and more people are willing to explain them to creators.” Global podcasting is growing, and as this deep dive shows, some markets remain full of untapped potential with only a few speed bumps in the way of mainstream adoption. Mixed outlook for Q2, marketers hold hope for second halfShreya: This week Digiday's Kristina Monllos published an article exploring marketer's tempered expectations for the upcoming quarter, as well as hopes for Q3 and Q4. “Marketers are spending, and there are signals that spending could pick up in the second half of the year with more new business pitches happening now, according to agency execs. But there's still a “cautious optimism,” as one agency exec put it when asked to sum up marketers' current mood. At the same time, spending is down compared to the second quarter of last year — agency execs say that it's down roughly 10%, a smaller percentage than many had expected earlier in the year — and marketers are holding onto dollars longer and seeking more flexibility rather than longer-term commitments.” As covered in similar stories over the past few weeks in The Download, the general tone of the industry is that brand building has taken a back seat to performance marketing. Stacey Stewart, U.S. Chief Marketplace Officer at UM, told Digiday the marketers are focusing on short-term planning and flexibility over signing long-term deals. Creative agency Mekanism CEO Jason Harris reports some marketers have adopted a “keep calm and carry on” strategy by continuing to spend and accepting lower profits for higher revenues. Stewart's comment about flexibility is backed up by Harris, who also reports having seen it bleed over into new business pitch practices. While new clients are focusing on taking baby steps with test projects, he also sees promising indications for the future. A quote from Harris in the article: “Pitch activity tells me clients are planning the back half of the year to be busy,” said Harris. “I think this year will turn into a good year.”2023 rolls onward. Q1 has developed into something far less terrifying than predicted four months ago, and the vast majority of us are still alive and kicking. Despite it all, it's hard not to have hope for the rest of the year. It might not be the most stellar year on record, but signs point to good things. Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week: The 2023 IAB Australian Audio State of the Nation Report released yesterday and is now available for download. Check it out now for the latest data from down under, including the finding that 78% of media agencies intend to increase investment in podcast advertising this year. And in Sounds Profitable's weekly series Data Decoded with Tom Webster, Tom looks at a graph from Podsights' newest quarterly Benchmark report. Preroll ads now have higher conversion rates than midroll. What could that mean? Tom breaks it down in five minutes on the Sounds Profitable YouTube channel.Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on ART19. Find out more at Spooler.fm and Art19.comI know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com/TheDownload. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Special thanks to Art19 for hosting The Download. And thanks to you for joining us.

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I'm Manuela Bedoya. Shreya: And I'm Shreya Sharma.This week: The App Tracking Transparency Recession, Streamers struggle with frequency capping, Bumper calculates listen time, and IPG Equity Upfront Spotlights Lack of Diverse Adspend.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. Link in the description or at Magellan dot AIShreya: Let's get started. The App Tracking Transparency recession Manuela: While not hot off the presses, an early January article from Eric Benjamin Seufert discussing the effects of Apple's App Tracking Transparency has come across The Download's desk. As with most things in advertising, there's nuance in the numbers.Quick refresher for those who haven't seen the letters ATT dozens of times: App Tracking Transparency was a privacy policy introduced to iOS in 2021 that turns most forms of mobile data tracking into an opt-in service. As a result, a significant portion of iOS users have digitally disappeared for advertisers. An upset to the status quo, for sure, but the overall numbers provided by Seufert show the digital advertising market is not in a cyclical downturn. That said, social media platforms and other industries most likely to be affected by ATT have experienced a significant downturn due to a combination of both ATT-influenced changes and changing consumer preferences.Which is to say, not macroeconomic factors. A market-wide downturn, as well as more stress on those companies most affected by ATT, would primarily come from an actual 2023 recession. Overall, digital advertising has been working as intended. Consumers are consuming. Seufert points to a Bureau of Labor Statistics graph tracking US employment in December of 2022. According to these, unemployment is the lowest it has been since August 1969. From Seufert's piece:“But one might assume that the economy has utterly imploded from reading the Q3 earnings call transcripts of various social media platforms. Alphabet, Meta, and Snap, in particular, cited macroeconomic weakness, headwinds, uncertainty, challenges, etc. in their Q3 earnings calls.”In the weeks since Seufert's article, the overall numbers are trending to agree. The Download has recently mentioned podcast ad spend has remained up while others decline, but the same holds true for other areas. Last week a piece by Ethan Cramer-Flood for Insider Intelligence reports mobile app install ad spending increased 24.8% in 2022, on track to a market growth of 12% this year. Meanwhile, still on Insider Intelligence, Daniel Konstantinovic reports that while market concerns aren't gone, ad-cost inflation has slowed. 84% of ad executives told Insider Intelligence they're not lowering budgets for 2023. From Konstantinovic:“But now, the industry is adjusting to a new normal. With inflation steadily falling and the cost per ad decreasing, some of the advertising spending that was staunched in the second half of last year may return.”The future may be uncertain, but for the wider advertising economy, podcasting included, things tend to be stable or trending upward. And, it bears repeating, podcasting has never benefited from mobile device IDs. From this industry's perspective, at least, ATT has had little to no impact. It feels fitting to end with this quote from Seufert's article:“While one might materialize, the belief that an advertising recession is currently and comprehensively depressing advertising spend is difficult to support with analytical rigor.”Streaming advertisers continue to struggle with frequency caps. Shreya: If you've used a video streaming service with advertisements, you're likely intimately aware of the industry's issue with frequency caps. Last week's Future of TV Briefing from Digiday's Tim Peterson zooms in on this particular issue with the section Capping Out. Streaming advertisers are in a bind. Some viewers are getting underexposed to ads, while others are overexposed. Problems that will only exacerbate as digital video streaming continues on its overtake of traditional television. According to a recent eMarketer graph, US adults only averaged five minutes less digital video time than television last year, and are projected to overtake TV's declining numbers for the first time this year. Of course, addressing the frequency issues isn't as easy as it sounds. A myriad of reasons exist, from lack of ability to track exposures across multiple streaming platforms, to multiple DSPs buying from the same pool. Even when the solution exists, sometimes it comes at a price. Peterson reports some streamers are charging more in exchange for placing stricter frequency caps. An anonymous ad agency executive told Digiday:“Some will endeavor to charge more for more restrictive frequency caps, which could be prohibitive or incentivize lower spend from partners. But more and more, they're willing to waive those fees. And hopefully that will be the case going forward as I think these lower frequency caps are the expectation, not the exception anymore.”This particular piece made the cut this week for two reasons.It's a good overview of the situation as it currently stands for streamers. It serves as a reminder that issues we experience in the business of podcasting are not always unique to podcasting, nor is the onus on our industry to magically fix the problem ourselves. Something to keep in mind before the next headline about ‘podcasting's frequency capping problem' rolls around. Bumper Calculates Listen TimeManuela: Back in January, Bumper's Jonas Woost posted a proposal for the podcasting industry to move past the download and evolve similarly to how YouTube has evolved past the view. While not abandoned by any means, video view counts have taken a back seat to watch time metrics in recent years. Bumper's future aims for podcasters to have their own metric with listen time. This week Dan Misener has followed up Jonas' post by calculating listen time on an episode of his podcast Grownups Read Things They Wrote as Kids. From the article:: “Inconveniently, many podcast apps simply do not report Listen Time, or equivalent metrics. At Bumper, we try not to let perfect be the enemy of good. So to calculate Listen Time for podcast episodes, we do the best we can with what we have, then use reasonable estimates for the rest.” While not a herculean effort, Misener's step-by-step guide on how to pull your own numbers from Apple and Spotify require some arithmetic and a teeny bit of opening your browser's code to find a specific JSON file. For anyone finding themselves interested for business reasons, or perhaps for a geeky weekend math project, the article also provides a Google Sheets template to start from.In addition to the guide for Apple and Spotify, Misener tosses in a few extra-credit opportunities into the assignment with suggestions for also implementing YouTube watch time, Google Podcasts ‘minutes played', and ‘hours listened' data from applicable embedded web players.As Misener says in his closing bullet points, the download isn't going anywhere. Bumper's goal is to aim for a future where downloads are not the only metric considered. Now to see if various platforms and apps share a similar outlook and make steps to provide Listen Time. We'll keep our ears open. IPG Equity Upfront Spotlights Lack of Diverse AdspendShreya: This month the IPG Mediabrands Equity Upfront event in New York brought together around thirty publishers to focus on media with owners of diverse backgrounds. Ryan Barwick of Marketing Brew was in attendance to cover the event. From his article:“Nearly two years after many in the advertising industry revealed plans to invest more money in Black-owned media, those publishers said they are still educating media buyers and advertisers about what they have to offer.” According to Magna US president Dani Benowitz, IPG Mediabrands increased its ad spend in Black-owned media 61% between 2021 and 2022, as well as a 7% increase in Hispanic-owned media and 32% in AAPI-owned media.Still, money isn't flowing in as fast as old promises implied. According to Magna's estimates from Nielsen data, only 2% of total ad spend goes to Black-owned media, despite 14% of the US population being Black.This week Marketing Brew's Katie Hicks writes on similar pay inequity in influencer marketing: “In December 2021, influencer education platform The Influencer League and PR agency MSL US released a study that found that Black creators, on average, made 35% less than white creators. While the issue has gotten more attention in the last year, Brittany Bright, founder of The Influencer League, told us that efforts to address it are still in their early stages.”Cavel Khan, CCO of Group Black, a collective of publishers and creators focused on bringing more ad dollars to Black-owned media, ends Barwick's piece explaining events like IPG's Equity Upfront put a stop to excuses for industries not prioritizing minority-owned media companies. From Khan: “Everyone who's going to present to you is creating value…You're going to have an overwhelming amount of evidence when you sit here for three days. You have to act.”Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:If you work for a podcast network, we've got a webinar signup link you'll want to check out. Clear your calendar for Wednesday, March 1st, when Bryan Barletta takes to the virtual stage with Frequency CEO Pete Jimison to talk about Frequency's next generation of podcast workflow tools. Catch a live demo and hear directly from Pete about automating vetting processes that can help you gain speed, efficiencies, and scale your network. Visit the link in our show notes to register. Please note, registration requests will only be accepted for those that work at podcast networks.ARN's iHeart and Magellan AI have released the Australian Top 15 Podcast Advertisers for Q4 2022. From Amazon to Aldi, the list covers a wide spectrum of businesses. The Digiday Media Awards deadline for submissions is approaching, with the regular deadline being March 9th and the last-chance deadline on April 20th. This year will be the first edition of the awards to include Top Podcast.IAB Tech Lab's First Data Clean Room Standard is Open for Public Comment by Allison Schiff. A solid explanation of the standard and what impacts it could have. Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on ART19. Find out more at Spooler.fm and Art19.comI know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Our editors are Reece Carman and Ron Tendick. Special thanks to Art19 for hosting The Download. And thanks to you for joining us.

The media industry is heading into 2023 faced with a lot of uncertainty, thanks to a less than stellar 2022. But based on the conversations Digiday Podcast co-hosts Tim Peterson and Kayleigh Barber have had with media executives and brand-side leaders, the murky waters could be tricky to cross without taking on collateral damage. Hear from the editors on Digiday's media beat about the top trends they'll be following in the new year.