Podcasts about advertising week new york

Want the rundown of Advertising Week New York 2024? Wes Morton, CEO of Creativ Strategies and Kris Tait, Managing Director of Croud give their take on AWNY and break down the big moments. Hosted on Acast. See acast.com/privacy for more information.

On this episode of AW360 – recorded just after Advertising Week New York 2024 – we speak with Mark Grether, Senior Vice President and General Manager of PayPal Ads. Mark discusses PayPal Ads unique place within the larger advertising ecosystem, how advertisers can leverage PayPal through the entire customer journey, as well as why the … Continue reading "Mark Grether, SVP and General Manager of PayPal Ads"

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Toni Wallace, Partner & Head of Global Music Brand Partnerships at United Talent Agency

Episode 192 - Talking about Advertising Week New York and More with Manisha Patro In the latest episode of my podcast, Episode Number 192, I talk to Manisha Patro, a recent Pace University Pace University - Lubin School of Business graduate about what she took away from her attendance recently at Advertising Week New York 2024 #AWNewYork24. She said she noticed that there was quite a bit of focus on marketing to Gen Z as well as the emergence and use of AI.  We had a few really good laughs during our conversation, too. Manisha is a wicked smart, ridiculously awesome marketing analytics and CRM professional at the beginning of her journey in the business world with an incredibly bright future ahead of her.  Listen. Learn. Enjoy. P.S. You can find and follow Manisha Patro on LinkedIn here... https://www.linkedin.com/in/manishapatro103/ 

What do you get when you combine a Grammy winning billionaire rapper with the content marketer of a multi-billion dollar brand... A multicultural content amplifier expert with a free wheelin' media pro? You get insights from four incredible individuals who gave spontaneous Insider Interviews to me during Advertising Week New York 2024. Guests and Highlights 1. Kris Magel, VP, Head of Global Agency Partnerships - Freewheel: Kris discusses his new role and how Freewheel is making things easier for #CTV providers and advertisers.  He explains the company's efforts to “demurkify” the programmatic advertising space and make it more transparent and controllable for both publishers and agencies.      And to really clarify? Catch his analogy to his martini-loving 84-year-old Aunt Pat. Trust me. 2. Percy ‘Master P' and Hercy Miller: The legendary 5X Grammy Award Winning Rapper, Entrepreneur, Actor, Investor, Author, Filmmaker, Record Producer, Philanthropist and yes, Mogul (!), Master P, along with his NCAA star son Hercy Miller, talk about their latest ventures. Master P and Hercy Miller with Jeff Hamilton Jacket Master P shares insights from his new book, "Five Ps to Wealth," and emphasizes the importance of financial literacy. They also discuss their involvement with Jeff Hamilton's branded jackets and the significance of NIL (Name, Image, Likeness) deals for athletes like Hercy. Best quote you can take to the bank: "Product outweighs talent."  3. Jeannine Shao Collins, Chief Client Officer, Kargo: Jeannine highlights the importance of amplifying multicultural content. Jeannine Shao Collins with Jess King at SeeHer She shares key takeaways from her panel at the SeeHer event, emphasizing the need for accurate representation and authentic voices in media and why they've made a commitment to supporting diverse publishers. Jeannine also talks about Kargo's innovative ad tech solutions and how they put "the art in the science." 4. Annie Granatstein, VP Content Marketing, Marriott International/Marriott Bonvoy: After Annie told the Brand Innovators audience crowd about her content marketing approach, I had a 1:1 where she explained how she manages heading up global content for more than 36 brands... And about Marriott's brand purpose, which drives contributions to diverse and inclusive content. She shares insights on how they identify traveler passion points and approach sustainability. Annie also highlights a favorite trend: podcast-video convergence (yay!) using Marriott's "About the Journey" podcast as an example. See Resources.  Key Moments: [00:02:40] Demurkifying the advertising marketplace -- Kris Magel: Simplifying the complex world of programmatic advertising and helping Aunt Pat not get overserved. [00:10:13] Financial literacy and securing generational wealth -- Master P and Hercy Miller: The importance of financial literacy, aligning with brands, and leveraging NIL deals. [00:12:45] Diverse voices and the value for marketers -- Jeannine Shao Collins on the impact of multicultural media and Kargo's role in supporting them. [00:19:05] Traveler passion points -- Annie Granatstein: Marriott's innovative content strategies, brand purpose and what's trending. Resources: FreeWheel: https://www.freewheel.com/ Master P: IG: @MasterPMiller TikTok: MasterPOfficial The 5 Ps to Wealth Book: https://www.amazon.com/dp/B0D77SVH4D Master P Masterclass: https://masterpmasterclass.com Kargo: https://www.kargo.com/ Marriott YouTube: https://www.youtube.com/@MarriottBonvoy/podcasts  Connect with Insider Interviews: Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist LinkedIn: https://www.linkedin.com/in/mossappeal Threads: https://www.threads.net/@insiderinterviews  X: https://x.com/InsiderIntervws And, email podcasts@mossappeal.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Megan Petrie Ramm, Head of CPG Partnerships, Uber.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Sam Mellor, VP, Commercial Marketing and Growth, BBC Studios.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Dustin Callif, President, Tool.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Nicolas Marullo, President & CEO, Cinco.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Gaz Alushi, President of Measurement and Analytics, Whalar.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Liz Rave, Vice President of Marketing at OUTFRONT.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Marla Kaplowitz, CEO of 4A's.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Adi Rajvanshi, Head of Strategy of Portal.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Jeremy Lockhorn, SVP, Creative Technologies & Innovation – Strategy, Insight & Innovation of 4A's.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Anjela Freyja, Creative Director of Brand & Design of JOAN.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Jill Strickman, Founder, President, CEO and Jennifer Kitchin, Executive Producer of Genuine.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Anson Sowby, Co-Founder & CEO of Battery.

Good morning from Pharma and Biotech daily: the podcast that gives you only what's important to hear in Pharma e Biotech world.Scholar Rock has achieved success in a drug study for spinal muscular atrophy, potentially setting a new standard for treatment. Judo Bio has debuted with $100 million funding to develop RNA drugs for kidney targets. Intellia has begun late-stage testing of a CRISPR therapy for a rare swelling disease. GSK's Viiv is expanding the supply of an HIV drug in Africa. Biotech IPOs are crucial for the industry, with companies like Upstream Bio and Camp4 Therapeutics setting price ranges for their planned IPOs. Overall, the biopharma industry continues to see advancements in research, development, and expansion of treatments for various diseases.In other news, a new CMS proposed rule targets brokers and Walgreens has hired a new chief commercial officer. There is a need for stronger CMS oversight on hospital pricing compliance as the Government Accountability Office suggests. Baxter is unsure when their North Carolina facility hit by Hurricane Helene will be operational, affecting product purchases and patient care. Healthcare Dive provides in-depth journalism and insight into healthcare news and trends for industry professionals.Honda has released a new ad paying tribute to Formula 1 icon Ayrton Senna, leveraging the growing viewership for the sport in the U.S. Marketers attending Advertising Week New York 2024 are advised to stay informed on topics like AI, retail media, and sports marketing. Brands are encouraged to prepare to use Rich Communication Services (RCS) for mobile communication as Apple adopts this messaging standard. First-party data strategies are becoming increasingly popular among marketers seeking more effective ways to engage with customers. Campbell's Chunky has launched a new campaign featuring football players like Jason Kelce enjoying the hearty soup in humorous settings. Marketing Dive provides insights into marketing and advertising trends for decision-makers in competitive industries.Thank you for tuning in to Pharma and Biotech daily.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Kara Barry, VP of Brand and Marketing Communications at Topgolf.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Lenore Moritz, Founder of Momentum.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Edward Fuller, CEO & Founder of Media Bodies.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Maggie Walsh, Head of Strategy of GLOW.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Bryan Gernert, CEO of Resonate.

Ahead of Advertising Week New York 2024, taking place at THE PENN DISTRICT, Great Minds welcomes Skylight CEO Stephanie Blake back to the show. Skylight is a placemaking and venue development, management and consulting firm committed to creating bespoke venues in storied places.

Alyson Griffin, Head of Marketing at State Farm, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss what it takes to execute award-winning campaigns. Tune in now on EventUp! Alyson Griffin is a Fortune 50 marketing executive and thought leader with over 25 years of experience leading Marketing and Global Brand teams at renowned companies, including HP, Intel, and currently State Farm. As State Farm's Head of Marketing, she spearheads the effort to bring the 102-year-old company into the 21st century. She is guided by a mission to capture current demand, anticipate future demand, and retain loyal customers by crafting innovative marketing strategies that engage audiences nationwide, ultimately driving the brand's cultural relevance. Under Alyson's leadership, State Farm was named to Fast Company's annual list of the World's Most Innovative Companies of 2024. Her career is marked by the creation of groundbreaking immersive experiences that seamlessly blend art with entertainment, gaming, music, social media, sports, and technology; her standout campaigns include the Emmy® nominated and Ad Meter-winning "Agent State Farm" campaign for Super Bowl LVIII and Intel's Cannes Lions-winning Drone Light Show at the PyeongChang 2018 Olympics. Her work has garnered recognition from prestigious award programs including the ANA REGGIE Awards, the Clio Awards, The Drum, and the Shorty Awards. A Silicon Valley native with an affinity for emerging technologies, Alyson combines her natural storytelling abilities with executive leadership, making her a sought-after awards juror and keynote speaker. She has delivered keynotes at prominent events such as Cannes Lions, Advertising Week New York, and Gary Vaynerchuk's VeeCon. Her areas of expertise include creativity, innovation, brand activations and experiences, social media and influencer engagement, technology, and entertainment and sports partnerships. State Farm "EventUp" is brought to you by Innovate Marketing Group. an award-winning corporate event and experiential marketing agency based in Los Angeles, California, serving nationwide, creating immersive event experiences to help brands connect with people. To learn more, click here⁠⁠. Follow us! Find us on ⁠⁠LinkedIn, ⁠⁠⁠⁠EventUp Podcast LinkedIn⁠⁠ and ⁠⁠Instagram

Recorded live at Advertising Week New York 2023, we sit down with Greg Wester, SVP of Marketing, and Josh Qualy, VP of Regional Sales East, at Digital Turbine.

Recorded live at Advertising Week New York 2023, we sit down with Matt Wasserlauf, CEO and Founder, Blockboard, about the current (and future) of CTV and advertising waste.

Recorded live at Advertising Week New York 2023, we sit down with Donna Sharp, Managing Director at Medialink, for a decidedly optimistic chat about the industry.

Recorded live at Advertising Week New York 2023, we speak with Camie Cox, Director of Integrated Production at Made in Network about influencers and the rise of influencer media networks.

Recorded live at Advertising Week New York 2023, we speak with Jill Gray, EVP of Marketing at VidMob.

Recorded live at Advertising Week New York 2023, we speak with Matt Wurst, CMO at Kazm.

Recorded just after Advertising Week New York 2023, we speak with Kathryn Rydberg and Ariel Madway of Cint about their recent (and incredibly fascinating) AI Research Report.

Recorded just after Advertising Week New York 2023, we speak with Nat Poulter, VP Digital – Commercial, and Jasmine Dawson SVP Digital of BBC Studios about streaming, content, and the marketing of legendary BBC Studios IP.

Recorded live at Advertising Week New York 2023, we speak with Nick Morgan, Founder and CEO at Vudoo.

Recorded live at Advertising Week New York 2023, we speak with Michael Lebowitz of Big Spaceship about coffee, content, and creativity.

Advertisecast's Winning Advertising Playbook panel at Advertising Week; all the FAQs about the YouTube Music RSS feed ingestion; the differences between YouTube Music and YouTube proper and which one is for you and your podcast, big fakes in 2024, reverb removal follow up, keep a back up of your files! More best practices on changing branding and titles and our latest stats mean and median download numbers Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you! SIGN UP FOR OUR NEWSLETTER HERE! Quick Episode Summary (2:12) PROMO 1: The Strokecast (2:46) Rob and Elsie conversation (3:55) Rob's MacBook issue (6:56) Spooky Apple event (9:24) Emerging Podcast Advertising Trends from Advertising Week New York 2023 (13:15) All the podcaster questions about the new YouTube RSS feed ingestion! (37:18) Deep fakes, deep fakes! (48:38) Follow up on creating a book from your podcast - Magic Bookifier (50:35) PROMO 2: Diabetes Connection Type 2 (52:11) Follow up on echo removal! DeRoom (53:47) Audio examples using DeRoom (55:00) Workflow and best practices for renaming your podcast files (59:13) Follow up on putting your audio podcasts into YouTube proper with a static image (1:02:49) How to have an archive of all of your podcast episodes (1:07:26) Connecting to your YouTube channel via the Libsyn Destination (1:08:43) Advice on title, artwork and other things (1:16:56) PROMO 3: Calm History (1:18:08) Stats: Mean and Median Numbers (1:22:21) Where have we been and where are we going? Featured Podcast Promo + Audio PROMO 1: The Strokecast PROMO 2: Diabetes Connection Type 2 PROMO 3: Calm History Where have we been and where are we going Schedule | PODFEST EXPO NRB 2024 Convention | February 20- 23, 2024 | Gaylord Opryland Podcaster & Podcast Industry Conference - Podcast Movement Evolutions | Los Angeles 2024 Thank you to Nick from MicMe for our awesome intro! Podcasting Articles and Links mentioned by Rob and Elsie Leave us voice feedback! Libsyn AdvertiseCast Oct 23 Ad Rates MrBeast warns followers about deepfake scam | Mashable Join Our Community of Podcast Creators - YouTube Creators Deep Fake Tom Hanks Is Promoting a Dental Plan, Actor Says Spotify's AI Voice Translation Pilot Means Your Favorite Podcasters Might Be Heard in Your Native Language — Spotify Magic Bookifier Splash Intelligent Audio Tools - Accentize Maximizing Your Podcast's Earning Potential — A Guide for Seasoned Podcasters - YouTube HELP US SPREAD THE WORD! We'd love it if you could please share The Feed with your X followers. Click here to post on X! If you dug this episode, head over to Podchaser and kindly leave us a review and follow the show! Follow The Feed wherever you listen to audio! → Follow via Apple Podcasts → Follow via Google Podcasts → Follow via Spotify → Here's our RSS feed! FEEDBACK AND PROMOTION ON THE SHOW You can ask your questions, make comments and create a segment about podcasting for podcasters! Let your voice be heard. Download The Feed App for iOS and Android Call 412-573-1934 Email thefeed@libsyn.com Use our Speakpipe Page

Advertisecast's Winning Advertising Playbook panel at Advertising Week; all the FAQs about the YouTube Music RSS feed ingestion; the differences between YouTube Music and YouTube proper and which one is for you and your podcast, big fakes in 2024, reverb removal follow up, keep a back up of your files! More best practices on changing branding and titles and our latest stats mean and median download numbers Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you! SIGN UP FOR OUR NEWSLETTER HERE! Quick Episode Summary (2:12) PROMO 1: The Strokecast (2:46) Rob and Elsie conversation (3:55) Rob's MacBook issue (6:56) Spooky Apple event (9:24) Emerging Podcast Advertising Trends from Advertising Week New York 2023 (13:15) All the podcaster questions about the new YouTube RSS feed ingestion! (37:18) Deep fakes, deep fakes! (48:38) Follow up on creating a book from your podcast - Magic Bookifier (50:35) PROMO 2: Diabetes Connection Type 2 (52:11) Follow up on echo removal! DeRoom (53:47) Audio examples using DeRoom (55:00) Workflow and best practices for renaming your podcast files (59:13) Follow up on putting your audio podcasts into YouTube proper with a static image (1:02:49) How to have an archive of all of your podcast episodes (1:07:26) Connecting to your YouTube channel via the Libsyn Destination (1:08:43) Advice on title, artwork and other things (1:16:56) PROMO 3: Calm History (1:18:08) Stats: Mean and Median Numbers (1:22:21) Where have we been and where are we going? Featured Podcast Promo + Audio PROMO 1: The Strokecast PROMO 2: Diabetes Connection Type 2 PROMO 3: Calm History Where have we been and where are we going Schedule | PODFEST EXPO NRB 2024 Convention | February 20- 23, 2024 | Gaylord Opryland Podcaster & Podcast Industry Conference - Podcast Movement Evolutions | Los Angeles 2024 Thank you to Nick from MicMe for our awesome intro! Podcasting Articles and Links mentioned by Rob and Elsie Leave us voice feedback! Libsyn AdvertiseCast Oct 23 Ad Rates MrBeast warns followers about deepfake scam | Mashable Join Our Community of Podcast Creators - YouTube Creators Deep Fake Tom Hanks Is Promoting a Dental Plan, Actor Says Spotify's AI Voice Translation Pilot Means Your Favorite Podcasters Might Be Heard in Your Native Language — Spotify Magic Bookifier Splash Intelligent Audio Tools - Accentize Maximizing Your Podcast's Earning Potential — A Guide for Seasoned Podcasters - YouTube HELP US SPREAD THE WORD! We'd love it if you could please share The Feed with your X followers. Click here to post on X! If you dug this episode, head over to Podchaser and kindly leave us a review and follow the show! Follow The Feed wherever you listen to audio! → Follow via Apple Podcasts → Follow via Google Podcasts → Follow via Spotify → Here's our RSS feed! FEEDBACK AND PROMOTION ON THE SHOW You can ask your questions, make comments and create a segment about podcasting for podcasters! Let your voice be heard. Download The Feed App for iOS and Android Call 412-573-1934 Email thefeed@libsyn.com Use our Speakpipe Page

Recorded live at Advertising Week New York 2023, we speak with Chris Breen of Chemistry about the rise (and eventual domination, we hope) of soccer in America.

Recorded live at Advertising Week New York 2023, we speak with Keith Bendes of Linqia about the state of creators in 2023 and beyond.

Recorded live at Advertising Week New York 2023, we speak with Lindsay Kramer of OUTFRONT Media about the role of Out of Home in the modern marketing mix.

Bringing you the biggest news from Advertising Week New York, The Current Report's Damian Fowler discusses the recent formation of VML, which merges Wunderman Thompson and VMLY&R, with the new company's Global CEO Jon Cook. Plus, we explore hot topics from the annual event with Butler/Till's Chief Strategy Officer Scott Ensign.To read the full stories included in this episode:WPP Merging VMLY&R With Wunderman Thompson: https://www.wsj.com/articles/wpp-merging-vmly-r-with-wunderman-thompson-37ec147bThe link between AI and CTV, Netflix's bid for live sports, and more from Advertising Week NY: https://www.thecurrent.com/netflix-advertising-ctv-ai-netflix-sports-streaming-mediaKroger to measure the carbon emissions impact of its retail media network: https://adage.com/article/marketing-news-strategy/kroger-measure-carbon-emissions-impact-its-retail-media-network/2523146The New York Times quietly brought programmatic ad buying back to its app after digital ad revenue declined: https://www.businessinsider.com/the-new-york-times-is-reintroducing-programmatic-app-ads-2023-10

Ahead of Advertising Week New York 2023, taking place at THE PENN DISTRICT, Great Minds welcomes Skylight CEO Stephanie Blake. Skylight is a placemaking and venue development, management and consulting firm committed to creating bespoke venues in storied places.

In this episode, recorded at Advertising Week New York last fall, we join the multifaceted Emily Ratajkowski to hear more about how she's tackling her latest venture: a candid, provocative and timely podcast with Sony Music. Ahead of the show's November premiere, the team behind the podcast discussed how it all came together and why … Continue reading "Talking Podcasts – Emily Ratajkowski's New Era in Audio"

Thank you for listening to Uncommon Thinking. In this final episode for the year, featuring our most popular session from Advertising Week New York 2022, you'll learn from Target, VICE and renowned actress Tabitha Brown on how brands can generate commerce in a meaningful and repeatable way by investing in creators while focusing on the … Continue reading "Culture and Community Drives Commerce"

Join Edelman's Smita Reddy as she sits down with Kofi Amoo-Gottfried, CMO of DoorDash, for the Season Two premiere live at Advertising Week New York. Smita and Kofi discuss DoorDash's framework for engaging in social issues, their approach to empowering local economies through Neighborhood of Good, and how they differ from other tech companies. “Values … Continue reading "The Cost of Values with DoorDash's Kofi Amoo-Gottfried (Live from Advertising Week New York)"

This week: A birds-eye view of how podcasting is doing political ads this year, Spotify stock drops after announcing price increase, podcast companies discuss diversity at Advertising Week and the IAB Upfront, and a massive new Nielsen study shows podcast ads universally boost brand metrics. How podcast networks are making their own rules for political advertising—and how they differ from one another. Manuela: Midterm elections are approaching fast in the United States and that means political ads are on the rise. This Wednesday MarketingBrew's Alyssa Meyers published an article giving an overview of how different publishers and networks are handling the sensitive issue. “Political advertisers, including candidates and advocacy groups, have expressed interest in podcasts, according to several network execs, but not all networks want to play ball. And because the FCC doesn't regulate political ads in podcasting, the rules are left entirely up to platforms and networks.” iHeart, Wondery, and Vox declined to comment on Meyer's story, but those that did gave a wide variety of responses and opinions. Cadence13 has always been open to political ads, for instance. That said, the decision on whether or not to run any particular cause or campaign is left to the individual hosts of Cadence13 original podcasts. Spotify has flipped the switch to allow political ads again, having banned them after accusations of spreading disinformation during the 2020 presidential election. Curiously, both Apple Podcasts and Google Podcasts do not directly mention political advertising in their ad policies.  Due to government regulations, NPR cannot run political ads on terrestrial radio. CEO Gina Garrubbo told MarketingBrew NPR chooses not to run political ads on other platforms. Meyers continues: “Execs from other podcast networks told us they're starting to see increasing interest from political candidates and issue-based organizations, and though they're open to these opportunities, some don't have formal policies in place yet.” Shira Atkins, co-founder and CRO of Wonder Media Network, has taken the approach of allowing political ads but only as part of sponsored content or via baked-in host-read. She says the network has gotten pitches from PACs and candidates, but some have blanched at the idea of handing over creative control to a host instead of running an ad produced by the campaign.  “While political ad dollars aren't flooding the podcast space the way they are CTV, as the industry continues to grow, its political ad policies will likely continue to evolve and solidify, even if they differ across networks.”  If there's one clear consensus in the world of political advertising on podcasts, it's that there currently is no consensus.  Spotify Shares Slip 10% After CEO Says Price Hikes Coming Next Year  Shreya: On Wednesday Denny Jacob, writing for The Wall Street Journal and reposted to MarketWatch, published coverage of the Spotify's Tuesday earnings call. The results were a mixed bag for Spotify. “For its third quarter, Spotify reported 456 million monthly active users, up 20% from a year earlier and above the company's guidance. Paying subscribers, Spotify's most lucrative type of customer, climbed 13% to 195 million, also exceeding the company's expectations, thanks to promotions and household plans.” That said, Spotify also posted a Q3 loss of 195 million dollars. Spotify Premium has cost $9.99 since the service launched in 2011, but CEO Daniel Ek says that'll change some time next year. Spotify shares fell 10% after the announcement.  Podcast companies want to increase diverse content—but say they need better ad budgets to do so Manuela: Time for another article from MarketingBrew's Alyssa Meyers, this one published on Monday. In it, she covers conversations about the podcasting industry stemming from Advertising Week New York and the IAB Podcast Upfront last week.  “Part of the push for more diversity in podcasting is about getting creators from different backgrounds behind the mic in the first place. Conal Byrne, CEO of the iHeartMedia Digital Audio Group, said that podcasting, like other mediums, has a problem with representation, but that there are efforts underway to “course-correct.” Meyers cites the Edison Research's 2022 Infinite Dial to demonstrate that the average makeup of the regular US podcast listeners - 53% men and 59% white, has declined in recent years. She also notes the diverse makeup of podcast hosts is outpacing wider US population statistics, using statistics from The Creators, a study published by Edison Research and Sounds Profitable on June 28th.  Conversations about diversification also raise questions about brand safety.  “During Acast's panel, global head of ad innovation Elli Dimitroulakos said that brand-safety tech can be imperfect as well, because it “has been built by people with preconceived notions or biases.”  Dimitrioulakos provides the example of a retailer avoiding any instance of the word ‘bomb' in an attempt to distance themselves from any content to do with war, but in the process unrelated content like discussions of bomber jackets are caught in the crossfire.  “Or “if I say ‘a bomb lipstick,' I'm not talking about a weapon,” added Brooke DeVard Ozaydinli, host of the Naked Beauty podcast.” Tenderfoot TV co-founder and president Donald Albright says advertisers should be prepared to invest in the industry and support the diversity they want to see in the industry. “Black content is what creates the culture, all culture, so invest in that,” he said. “Put the money in it, and also pay a premium on it. Don't just pay the normal rate, pay extra, because you're reaching a very targeted market that's going to set the trends. That should be more valuable.” New massive Nielsen study finds podcast ads universally boost brand metrics, long ads work. Shreya: On Wednesday Gillian Follett, writing for AdAge, covered a new Nielsen study purported to be the ‘largest ever' study of podcast ads.  “The study, titled “Podcast Ad Effectiveness: Best Practices for Key Industries,” consolidates the findings of 610 separate studies conducted by Nielsen to measure how ads inserted into podcast episodes affected several performance metrics, including brand familiarity, brand affinity and brand awareness. It also measured consumers' intent to search for more information about the brand; purchase something from the brand; or recommend the brand to others.”  The individual studies cover a period of four years and involved over 147,000 respondents, leading to the claim this is the largest ever study of podcasting advertising effectiveness. This claim was made by study commissioner Magna, an investment and intelligence unit of IPG Mediabrands. One notable bit of data is the finding that ads longer than 35 seconds drive better results than shorter creatives. Magna executive VP and managing director of audience intelligence and strategy Brian Hughes suggests this is due in part to the tendency for longer creatives to be tailor-made for podcasting. Shorter ads have a higher likelihood of being repurposed from another medium - such as radio - while longer ads likely have been built with podcasting in mind.  “Additionally, podcast ads largely had the same impact whether they were read by the podcast host or they came from the brand. In fact, custom ads—which typically involve the host sharing their personal experience with the brand, according to Hughes—were generally less effective than those that didn't feature the podcast host. The report points out that “custom content may not be worth the price of creation given it lags in performance.”” It's also worth noting with both the results we've covered and the rest in the article that Nielsen's methodology actually suppresses positive results, in a way. Respondents aren't actually listeners of the podcasts they're being tested with. It then stands to reason that if a result comes back positive in this study, the results are likely even better with an individual podcast's actual audience.  Quick Hits Manuela: Finally, it's time for our semi-regular roundup of articles we've named Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:  Pocket Casts Mobile Apps Are Now Open Source by Yael Rubinstein for Pocket Casts. This one does what it says on the tin: podcast listening service Pocket Casts announces their decision to make both the iOS and Android versions of their mobile apps open source. SoundExchange wins $9.7 million judgment from Slacker/LiveOne for unpaid music royalties by Kurt Hanson for RainNews. A brief rundown of the background behind the case and its outcome.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

Dom welcomes political strategist and co-Founder of Broad and Liberty Albert Eisenberg back onto the Dom Giordano Program to discuss a series of Tweets he made this morning concerning polling in Pennsylvania's midterm elections. On Twitter, Eisenberg got Giordano's attention when he wrote that Philadelphia has been polling over 20% for Dr. Oz, a shocking number in a City in which Republican candidates usually get blown out, largely swaying the state-wide election. Eisenberg explains what this means, and tells how and why Black and Latino voters are moving toward Oz and the Republican Party. Then, Giordano and Eisenberg discuss a New Yorker article that suggests Fetterman is the answer for working class voters, with Eisenberg instead telling that the majority of Fetterman support comes from radical progressives. (Photo by Slaven Vlasic/Getty Images for Advertising Week New York)

Today, Dom led off the Dom Giordano Program by recapping his weekend and a speech he gave at a rally supporting Dr. Mehmet Oz at the Newtown Athletic Club. Dom plays back clips from the speech, including the moment when Dr. Oz sprang into action when, halfway through the speech, an attendee fainted due to a diabetic issue. Then, Giordano plays back clips from a weekend rally held by the John Fetterman camp, including a clip from the Democratic candidate in which he stumbles through a speech about Pat Toomey and abortion. Also, Giordano plays back a moment from today's press conference held weekly by Larry Krasner, in which a reporter got into it with the elected official over a very low conviction rate. (Photo by Slaven Vlasic/Getty Images for Advertising Week New York)

Dom welcomes back Dr. Mehmet Oz onto the Dom Giordano Program to discuss a Senate race that's becoming more and more heated against opponent John Fetterman. First, Giordano asks for an update on the campaign, with Dr. Oz telling where he's traveling and explaining when he'll be back in the city of Philadelphia. Then, Giordano asks Oz about his lack of advertisements recently, asking why the campaign has pulled back temporarily on advertising. Giordano and Oz turn this into a conversation of overall spending, with Oz explaining his upbringing and his working hard to achieve the American Dream, contrasting against Fetterman's luxurious upbringing. Then, Giordano teases a potential debate between Oz and Fetterman, asking Oz about Fetterman's health, and the allegations by the Democratic candidate's wife on Twitter of a Doctor ‘making fun of' a stroke patient. In addition, Giordano asks Dr. Oz to clarify his position on abortion as Fetterman continues to run ads spinning his stance, with Dr. Oz highlighting the positivity of Democracy and returning power to the people concerning a vote on abortion. (Photo by Robin Marchant/Getty Images for Advertising Week New York)

In today's third hour, Dom leads off by telling of some ridiculous comments made on Twitter by former NBA player Rex Chapman, who alleged that Clarence Thomas isn't truly black because he's never been pictured at an NBA game. Then, Dom takes a call from a woman who tells him that gubernatorial candidate Doug Mastriano has agreed to appear at the Glenside July 4th party. Then, Dom circles back to a conversation about his interview last hour with Kathy Barnette, discussing with callers whether or not she needs to throw her support behind her former opponent Dr. Mehmet Oz in the primary.  (Photo by Slaven Vlasic/Getty Images for Advertising Week New York)