The Event Transformation Podcast

We're joined by industry veterans Cody Crowther (USA Triathlon Events & Programs Manager) and Mark Turner (USA Triathlon Commissioner of Officials) to discuss the challenges, risks and operational planning involved with this year's Age Group National Championships. In this session, we talk about: The biggest challenges delivering an event the size and scale of AGNC in 2021 during the pandemic The key risks USA Triathlon is starting to prepare for in 2022, and what these mean triathlon generally Operational plans evolving to meet emerging demands/risks and 'future proofing' your events Like this episode? We've got a great lineup of guests for 2022. Click "Subscribe" in your favourite podcast app or visit us online at blerter.com

We're joined by event experience design guru Andrew O'Loughlin for a 1:1 conversation on bringing events to life and capturing people's imaginations. We talk about his process for meaningful event design, the relevance of focusing on event experience in 2022 and the importance of people in the process. Like this episode? We've got a great lineup of guests for 2022. Click "Subscribe" in your favourite podcast app or visit us online at blerter.com

We're joined by Run Calgary's Kirsten-Ellen Fleming, Executive Director of Calgary Marathon - Canada's longest running marathon. We discuss how they innovate to keep people coming back every year, the role of community engagement for unique event experiences and share stories of unconventional routes into the event industry. Like this episode? We've got a great lineup of guests for 2022. Click "Subscribe" in your favourite podcast app or visit us online at blerter.com

We're joined by Power Sponsorship's Kim Skildum-Reid, for a one-to-one conversation on dynamic sponsorship strategies for 2022. We discuss recommended 'Post-COVID' sponsorship strategies for rightsholders, where rightsholders should be focusing their effort and energy right now, and bad habits in sponsorship and how people can modify their approach. Like this episode? We've got a great lineup of guests for 2022. Click "Subscribe" in your favourite podcast app or visit us online at blerter.com

We're joined by Mike Nishi, COO and Partner at Chicago Event Management, to talk about delivering an iconic marathon amid the pandemic. We discuss the unexpected challenges along the way and establishing a plan of attack without depending on muscle memory.

We're joined by Peter Ashwin, Principal of Event Risk Management Solutions (ERMS) — talking about planning and delivering events within an uncertain environment. We discuss critical decision-making processes, new approaches to risk management and how the market will adapt.

We're joined by Shanelle Barrett, Event Director at SB Events — talking about uncertain times ahead for events, as New Zealand faced it's first Level 4 lockdown in over a year. [This episode was recorded on August 27, 2021]

We're joined by Steve Adelman, Attorney at Adelman Law Group and Vice President of the Event Safety Alliance — talking about event risks (are we treating risks differently now?), legal perspectives on COVID-related "controversies" currently faced by event operators, and why Steve thinks Cardi B is an idiot.

We're joined by Bennett Merriman, CEO and co-founder of Rosterfy — talking about workforce engagement, the true value of volunteers (how is the financial, social, mental and community benefits being quantified?), and the evolving approach to volunteer programmes.

We're joined by Aaron Carter, Founder and Director of Total Sport — talking about defining a strong mission (the 'why'), and embedding it into the culture of your team, how to keep mentally and physically ready for the oftentimes relentless event game, and why having a strong mission can help you evolve with the rapidly changing industry.