Podcasts about cheryltanmedia

Today, we're diving deep into YouTube. I have always been a fan of YouTube as a public storage location for videos that my clients and students create.  But I'm looking at YouTube in a much different light these days. As a search engine, as a place to create relationships, I'm seeing more and more that intentionally spending time to grow your YouTube presence is a smart move. If that's you, if you see the possibility of using YouTube to grow an audience, connect with clients, and grow a stream of income, then you will love my conversation with Erin Busbee. Over the last six years, Erin has grown her YouTube Channel to more than 325 thousand subscribers. Think about that for a moment. 325-thousand. That's a lot of subscribers. And a lot of impact. And a lot of time. There are two things we talked about that I can't stress enough - that we have to be so very focused on our audience, really dialed in, and once you figure out what your audience needs to hear, then you create the systems to make videos that tie into your message.  Here's what you'll learn in this episode: *The one question you can ask yourself if you're trying to figure out your next path *What is affiliate marketing? *Erin's content creation process *What you can outsource - and why you should *What YouTube is prioritizing and pushing right now *Four things you should focus on if you're going all in on YouTube right now Here are links mentioned in this episode: *Get Erin's Wardrobe Basics Checklist here *Check out Erin's YouTube Channel here *Want to learn more about the Video Bootcamp? Click here for details *Get on our WAITLIST: CherylTanMedia.com/Waitlist *YouTube.com/CherylTan *CherylTanMedia.com/Resources *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click 

Hi there friend! Thank you for joining me for the 3rd episode in our social selling series. In episode 8, the one right before this one, we talked with social selling and LinkedIn expert Brynne Tillman about how to strategically use LinkedIn to grow your sales and your authority. That episode has been very well received and I have gotten a ton of positive feedback from listeners through linked in and email so that’s been great.  In fact, it is the most downloaded podcast that I’ve had to date. So if you haven’t already, I would really encourage you to take a listen to that episode – again it’s the episode right before this one – number 8. In the first episode of the series episode 7, “Social Selling Is all About Value”, with sales expert Barb Giamanco we break down how to deliver value in our social selling efforts that will open more doors and build better relationships with our targeted prospects. Its another great episode that lays out the foundation of social selling with great examples.  Today we are focused on one of the hottest topics in sales and marketing right now and that is how to leverage video in social selling to build relationships and authority and draw leads into your sales funnel. It will come as no surprise to many of you, that video - much like audio, has a profound ability to create connections with your potential buyers. And our expert guest today is just the person to break down the basics of getting started with video.  Cheryl Tan has a fantastic background in broadcast journalism, where over 20 years in TV news she perfected her interviewing and storytelling skills. Over the years she has put thousands of people on camera so she knows her stuff. Now she shares those skills with fellow businessowners who want to tell the stories of their companies through video or through the media. Through consulting and done-for-you video services, she helps entrepreneurs be seen as experts in their field - she is on a mission to help people find their voice and bring their stories to life on video. Cheryl is the host of the "STANDOUT with Cheryl Tan" podcast, where she shares strategies you can use right now to get noticed and be seen as a thought leader in your industry. It’s a great podcast packed with valuable tips and best practices. You can catch up on past shows at CherylTanMedia.com. Now I’m going to get honest here with you for a moment. This is an important masterclass episode for me personally as I haven’t really embraced the use of video yet or at all really. If I’m being honest, I’ve been a little intimated by it. The reasons why have varied –  I’m always tyring to figure out the rules of engagement, “should it be casual and spur of the moment or structured and training like?”, “What should I wear? Is it ok to shoot in my house? What kind of camera and background should I have?”…  All of that being said, I recognize how important video is for my business and I am dedicated to overcoming the mental roadblocks I have around using video. And I’ve made it a huge part of my marketing plan for the next few months.  So if you’re like me, you recognize that you need to embrace video and leverage it in your business and sales routine and are looking for the basics on how to get started this masterclass is for you. Now if you’re one of those people who are comfortable and rocking your videos (you’re amazing!), stay tuned anyway because I think you’ll find some great nuggets in here to help you refine and improve your efforts as well.  In this interview we are going to touch on some great, actionable tips for getting started with video, including:  How to build authority in your niche through video Leveraging video to level the playing field between you and larger or more well established competitors  How to enhance your lead generation and sales conversations using video  This will be a great primer on video. I have my pen and paper out and I’m ready to take notes!  This episode is brought to you by   My own strategy sessions.  Are you focused on growing your sales, business and impact and looking for some quick, actionable advice on how best to move forward? Are you focused on obtaining a big dream client and need some actionable advice on how to get their attention and land the deal? Or maybe you want to drive more leads into your business but need some guidance on where to invest? A strategy session may be just the thing that can help you move forward quickly. It’s a video conference where you and I get together one on one to talk about your specific situation and we detail the actions that you can take to get you to where you want to be. It’s a mini coaching session designed to help you get some clarity quickly. You can find out more and book a session right from my site.  Just click here to request your session.  I would also like to invite you to subscribe to the podcast. All you have to do, is hit the subscribe button right next to the podcast episode that you’re listening to and you’ll get all of the revenue generations strategies and skills that you need to build your business. Plus, you’ll be sure to get the special bonus episodes that I am planning for you. Click here to subscribe in iTunes! And if you’ve found the podcast helpful to your business or your personal development I would so appreciate you taking a minute to give it a 5-star rating. And if you feel that I’ve earned it, I would be so honored if you left a review to help the podcast grow and find others who may benefit from the information as well. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you enjoy about the podcast. Thank you! Shout Out Of The Week Speaking of 5 star reviews – we have yet another one this week! Id like to give a shout out and a big old virtual hug to horsegirldsi who left a great review this week: I am honored that you have listened horsegirldsi and I am so very grateful for the review and your kind words. We now have listeners from 22 countries and counting which really blows my mind. Thank you to all of you who are tuning in, seeing those numbers every week is so very encouraging to me as I know how valuable your space and time is, I feel so blessed to have you spending some of it here with me.  Resources Mentioned In This Episode Meredith’s Strategy Sessions Contact Cheryl Tan: Facebook Instagram LinkedIn Twitter YouTube Pintrest Website Podcast https://www.youtube.com/c/cheryltan?sub_confirmation=1

Need to promote a new product, service or share the news of an event? Here are 9 ways to increase your visibility - to make sure more people know about you. Good PR is highly valuable. As entrepreneur Richard Branson once said, "Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad." What you'll learn in this episode: *9 ways you can increase your visibility now *Steps you can take to maximize the publicity you do receive *The positive effects of good publicity Links mentioned in this episode: *CherylTanMedia.com/Podcast *How To Create A Publicity Plan *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Need to promote a new product, service or share the news of an event? Here are 9 ways to increase your visibility - to make sure more people know about you. Good PR is highly valuable. As entrepreneur Richard Branson once said, "Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad." What you'll learn in this episode: *9 ways you can increase your visibility now *Steps you can take to maximize the publicity you do receive *The positive effects of good publicity Links mentioned in this episode: *CherylTanMedia.com/Podcast *How To Create A Publicity Plan *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

When I talk with business owners, one of the biggest struggles they face in creating content is being consistent with it. It's understandable. Content is such an effective way to educate your clients and customers. But it takes a lot of work to do well. Today, we're talking about how to create consistent content. What you'll learn in this episode: *Why creating consistency is important *My five steps to creating consistency with content Links mentioned in this episode: *CherylTanMedia.com/Podcast *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

When I talk with business owners, one of the biggest struggles they face in creating content is being consistent with it. It's understandable. Content is such an effective way to educate your clients and customers. But it takes a lot of work to do well. Today, we're talking about how to create consistent content. What you'll learn in this episode: *Why creating consistency is important *My five steps to creating consistency with content Links mentioned in this episode: *CherylTanMedia.com/Podcast *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Let's say you are launching a new service, or you have a new product line coming out. What if you simply want more people in your community to know about your expertise and your business? This episode will help you figure out your publicity plan in order to get the word out. What you'll learn in this episode: *What is a publicity plan and why is it important to have one? *The FIVE things you must include in a successful publicity plan *ACT - and how this acronym will help you implement your publicity plan Links mentioned in this episode: *CherylTanMedia.com/Podcast *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Let’s say you are launching a new service, or you have a new product line coming out. What if you simply want more people in your community to know about your expertise and your business? This episode will help you figure out your publicity plan in order to get the word out. What you'll learn in this episode: *What is a publicity plan and why is it important to have one? *The FIVE things you must include in a successful publicity plan *ACT - and how this acronym will help you implement your publicity plan Links mentioned in this episode: *CherylTanMedia.com/Podcast *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

For many people, feeling confident on video feels like a huge unattainable goal. But after interviewing thousands of people as a TV news reporter, I can tell you how confidence is created on camera. I have seen it happen. Stick around, and I'll tell you what I have learned. If you have been in the STANDOUT Facebook group this week, you know we are running a 5-Day Video Challenge. Over the course of the week, I have gone live on Facebook to share a lesson of the day. Each day has a little bit of homework and at the end of it, each challenge participant will create a video to post into the group. I have learned so much from this challenge, and I wanted to share some of those lessons with you today. What you'll learn in this episode: *How the STANDOUT Video Challenge is pushing new video creators into action *What you can do to get over your fear of being on video *What you can include in your video to get more people to watch it *How you can use video to be seen as an expert Links mentioned in this episode: *CherylTanMedia.com/Podcast *Join the STANDOUT 5-day Video Challenge *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

For many people, feeling confident on video feels like a huge unattainable goal. But after interviewing thousands of people as a TV news reporter, I can tell you how confidence is created on camera. I have seen it happen. Stick around, and I’ll tell you what I have learned. If you have been in the STANDOUT Facebook group this week, you know we are running a 5-Day Video Challenge. Over the course of the week, I have gone live on Facebook to share a lesson of the day. Each day has a little bit of homework and at the end of it, each challenge participant will create a video to post into the group. I have learned so much from this challenge, and I wanted to share some of those lessons with you today. What you'll learn in this episode: *How the STANDOUT Video Challenge is pushing new video creators into action *What you can do to get over your fear of being on video *What you can include in your video to get more people to watch it *How you can use video to be seen as an expert Links mentioned in this episode: *CherylTanMedia.com/Podcast *Join the STANDOUT 5-day Video Challenge *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

On a scale of 1 to 10, how effectively would you say you market yourself? How well do people know what you do and how they can work with you? If the answer is anything below a 10, this episode is for you. This is for those who are not only trying to figure out how to get started using video for their business, but for those who are trying to see why it even matters. What you'll learn in this episode: *The mindset that keeps so many people from starting to use videos *How videos can turn your marketing around *3 types of videos you can create right now to highlight your business *Sign up for the free online training, "3 Steps to Look and Sound Great On Video" here. Links mentioned in this episode: *CherylTanMedia.com/Podcast *Free Online Training With WeVideo *WeVideo Homepage *Join the STANDOUT 5-day Video Challenge *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

On a scale of 1 to 10, how effectively would you say you market yourself? How well do people know what you do and how they can work with you? If the answer is anything below a 10, this episode is for you. This is for those who are not only trying to figure out how to get started using video for their business, but for those who are trying to see why it even matters. What you'll learn in this episode: *The mindset that keeps so many people from starting to use videos *How videos can turn your marketing around *3 types of videos you can create right now to highlight your business *Sign up for the free online training, "3 Steps to Look and Sound Great On Video" here. Links mentioned in this episode: *CherylTanMedia.com/Podcast *Free Online Training With WeVideo *WeVideo Homepage *Join the STANDOUT 5-day Video Challenge *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Everyone seems to be creating videos, and maybe you feel as if you are missing the boat. Not true at all. There is definitely time to get started and you are not behind. Yet. But sometimes you need a little push. In today's episode, I'm introducing the STANDOUT 5-day Video Challenge. In this challenge, you will be creating videos, videos you will post in the STANDOUT Facebook community. There WILL be prizes. Most importantly, there will be accountability. If you truly want to get better, you must start creating. What you'll learn in this episode: *The Seven Truths of Video *How to be more comfortable with putting yourself out there on video *How to learn the key attributes of a great video *How to join the STANDOUT 5-day Video Challenge Links mentioned in this episode: *CherylTanMedia.com/Podcast *How To Avoid Being Nervous On Camera *Should You Hire A Professional Videographer *Join the STANDOUT 5-day Video Challenge *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Everyone seems to be creating videos, and maybe you feel as if you are missing the boat. Not true at all. There is definitely time to get started and you are not behind. Yet. But sometimes you need a little push. In today's episode, I'm introducing the STANDOUT 5-day Video Challenge. In this challenge, you will be creating videos, videos you will post in the STANDOUT Facebook community. There WILL be prizes. Most importantly, there will be accountability. If you truly want to get better, you must start creating. What you'll learn in this episode: *The Seven Truths of Video *How to be more comfortable with putting yourself out there on video *How to learn the key attributes of a great video *How to join the STANDOUT 5-day Video Challenge Links mentioned in this episode: *CherylTanMedia.com/Podcast *How To Avoid Being Nervous On Camera *Should You Hire A Professional Videographer *Join the STANDOUT 5-day Video Challenge *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Content is king, yes. But how do you create it consistently? That's the magic question, isn't it? In this episode, you'll hear how I help clients come up with video ideas in a short amount of time. No writing, no memorizing, no stress. I talk with a lot of business owners who want to start creating videos, but get stumped by many of the aspects of putting them together. What kind of equipment do I need, how do I light it properly, what do I say? So videographer Chris Lane and I teamed up to create a video package that gives people the chance to come to a studio location, be interviewed by me and then receive edited videos they can use for their website or social media. I have found that when people are interviewed, when you ask them questions about their businesses and what they are passionate about, they open up, they are less nervous and they can very easily come up with video topic ideas during the course of our conversation. What you'll hear is an on air coaching session I did with Chris to help him come up with ideas for his next series of videos he will release to his audience. Chris is like many of us, lots of ideas, not enough time focused on making those ideas happen. He's really busy doing things that make money in his business. And these videos, naturally, take a backseat. Does that sound familiar? Listen as I am help him focus on how he helps his clients. The cameras are rolling, I'm grilling him with questions. And I want him to boil down his ideas to create videos that are short and impactful. What you'll learn in this episode: *How to come up with a number of video topics in a short amount of time *How to put together video shoots for maximum effect *How to put together ideas that will attract clients Links mentioned in this episode: *CherylTanMedia.com/Podcast *Should You Hire A Professional Videographer? *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Content is king, yes. But how do you create it consistently? That’s the magic question, isn’t it? In this episode, you’ll hear how I help clients come up with video ideas in a short amount of time. No writing, no memorizing, no stress. I talk with a lot of business owners who want to start creating videos, but get stumped by many of the aspects of putting them together. What kind of equipment do I need, how do I light it properly, what do I say? So videographer Chris Lane and I teamed up to create a video package that gives people the chance to come to a studio location, be interviewed by me and then receive edited videos they can use for their website or social media. I have found that when people are interviewed, when you ask them questions about their businesses and what they are passionate about, they open up, they are less nervous and they can very easily come up with video topic ideas during the course of our conversation. What you’ll hear is an on air coaching session I did with Chris to help him come up with ideas for his next series of videos he will release to his audience. Chris is like many of us, lots of ideas, not enough time focused on making those ideas happen. He’s really busy doing things that make money in his business. And these videos, naturally, take a backseat. Does that sound familiar? Listen as I am help him focus on how he helps his clients. The cameras are rolling, I’m grilling him with questions. And I want him to boil down his ideas to create videos that are short and impactful. What you'll learn in this episode: *How to come up with a number of video topics in a short amount of time *How to put together video shoots for maximum effect *How to put together ideas that will attract clients Links mentioned in this episode: *CherylTanMedia.com/Podcast *Should You Hire A Professional Videographer? *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Let's say you know you want to sound like you have more energy on camera even though all you want to do is take a nap. Let's say you are working hard to be more energetic on camera, but you don't know how to turn it around. You're in the right place. Today, you're going to learn how you can create energy on camera even when you don't feel like you have any, you'll get my 4 tips to creating energy when you're on video and the main reason why this effort is so important. What you'll learn in this episode: *How you can use your performance on camera to stand out from the crowd*4 tips to creating energy on video*Bonus tips to set you up for success on camera Links mentioned in this episode: *CherylTanMedia.com/Video Resources*STANDOUT Episode 52 - Engage Your Audience Using Livestreaming with Jennifer Quinn*STANDOUT Episode 54 - How To Look Good On A Webinar*STANDOUT Episode 55 - How To Avoid Being Nervous On Camera*STANDOUT Episode 56 - Should You Hire A Professional Videographer?*STANDOUT Episode 57 - The Benefits Of Batching Your Videos*STANDOUT Episode 58 - Become a Better Interviewer *Video examples of speakers who effectively use their hands while speaking: Michael Port Carrie Wilkerson Oprah Winfrey *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Let’s say you know you want to sound like you have more energy on camera even though all you want to do is take a nap. Let’s say you are working hard to be more energetic on camera, but you don’t know how to turn it around. You’re in the right place. Today, you’re going to learn how you can create energy on camera even when you don’t feel like you have any, you’ll get my 4 tips to creating energy when you’re on video and the main reason why this effort is so important. What you'll learn in this episode: *How you can use your performance on camera to stand out from the crowd *4 tips to creating energy on video *Bonus tips to set you up for success on camera Links mentioned in this episode: *CherylTanMedia.com/Video Resources *STANDOUT Episode 52 - Engage Your Audience Using Livestreaming with Jennifer Quinn *STANDOUT Episode 54 - How To Look Good On A Webinar *STANDOUT Episode 55 - How To Avoid Being Nervous On Camera *STANDOUT Episode 56 - Should You Hire A Professional Videographer? *STANDOUT Episode 57 - The Benefits Of Batching Your Videos *STANDOUT Episode 58 - Become a Better Interviewer *Video examples of speakers who effectively use their hands while speaking: Michael Port Carrie Wilkerson Oprah Winfrey *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

To learn more about Butterflies of Wisdom visit http://butterfliesofwisdom.weebly.com/. Be sure to FOLLOW this program https://itunes.apple.com/us/podcast/wins-women-of-wisdom/id1060801905. To find out how Win walk and about Ekso go to http://www.bridgingbionics.org/, or email Amanda Boxtel atamanda@bridgingbionics.org.   On Butterflies of Wisdom today, Best-Selling Author, Win Kelly Charles and Juan Carlos Gill welcomes Cheryl Tan. Chery is a TV journalist turned entrepreneur. She is also a speaker and writer whose work has been featured onEntrepreneur.com and The Huffington Post. She is the host of the STANDOUT with Cheryl Tan podcast. On the show, she talks with entrepreneurs who have figured out how to become media darlings. Cheryl is the CEO of Tan Media LLC, a media and marketing strategy company based in Virginia Beach. With extensive experience in the media, Cheryl guides businesses on how to be seen as experts in their field, mostly by leveraging the media and other relationships. She also offers entrepreneurs private or group sessions on media preparation, media messaging and media outreach. After working in newsrooms her entire adult life, Cheryl knows what reporters and producers are looking for when they’re stacking their shows or pulling together content. Cheryl understands their deadlines, their mindset and what makes a great story. She now uses that knowledge to help her clients get the media attention they want. You can get more information at CherylTanMedia.com. You can also find Cheryl on Twitter @CherylTan. To learn more about Win Kelly Charles visithttps://wincharles.wix.com/win-charles. Please send feedback to Win by email her at winwwow@gmail.com, or go to http://survey.libsyn.com/winwisdom andhttp://survey.libsyn.com/thebutterfly. To be on the show, please fill out the intake at http://bit.ly/1MLJSLG. To look at our sponsorships go tohttp://www.educents.com/daily-deals#wwow. To learn about the magic of Siri go to https://www.udemy.com/writing-a-book-using-siri/?utm_campaign=email&utm_source=sendgrid.com&utm_medium=email. If you want to donate Butterflies of Wisdom, please send a PayPal donation to aspenrosearts@gmail.com  Please designate in the note whether it's for the podcast or the Foundation, Bridging Bionics.      

Welcome to STANDOUT episode #28. I'm your host Cheryl Tan with CherylTanMedia.com, and I'm so honored you have been part of my podcasting journey so far. Since the beginning of 2016, I have been telling the stories of entrepreneurs, 27 of them to be exact - sharing their steps to success, asking them about their challenges and how they overcame them. Check out the previous shows. I've had the chance to talk with some incredible entrepreneurs, like April Spring (episode #4), Dennis Brown (episode #8), and Duane Thompson (episode #3) ... and two dozen others who have created opportunities for themselves and for others through their drive, passion, and tenacity. There are stories of success, failure, and some lessons learned for all of us in business. We'll still hear those stories. That won't change. What is going to change is a shift in focus for the show itself. The stories are now going to revolve around how these entrepreneurs got attention for their growing businesses - specifically media attention. How they got it, what they did to get more, and how that kind of media exposure has helped to grow their companies. This is more in line with what I talk about every day. I am a media strategist and I show entrepreneurs how to get the attention of the media for their businesses. People come to me with questions all the time on how to reach the media and how to get journalists to pay attention to them. I know a little something about receiving media pitches. I was a TV news journalist for many years. I feel as if I have seen it all, and I have also seen the huge returns this free publicity can get. This show is a perfect opportunity to showcase entrepreneurs who have found success by marketing through the media. And I'll be sharing media tips, tricks & templates, which you can receive via email if you sign up at cheryltanmedia.com. If you have been wondering, is free publicity worth the effort, or if you want to know how this kind of exposure can help you grow your company, then listen to the stories of entrepreneurs who will be joining us for STANDOUT. They'll be sharing their strategies. I promise you, you'll be taking notes….and my hope is, you'll also be taking action. The next episode comes out in just a few days. Until next time. Thanks so much for joining me, I'm Cheryl Tan.

Cheryl Tan joins us on the Guided Goals Podcast, and we’re going to talk about networking. Cheryl is the founder and CEO of Tan Media LLC, a media strategy company that shows entrepreneurs how to get the attention they want. Cheryl talks about how networking is more than just going to events and handing out business cards. She offers tips on how to really connect and follow up. The Guided Goals Podcast, hosted by Project Catalyst Debra Eckerling, gives you the tools, direction, and resources to help you pursue your passion project.