Podcast appearances and mentions of cheryl tan

On this episode of GoalChat, host Debra Eckerling talks embracing your persona with Bobbie Carlton, founder of Innovation Women; executive stylist Nina Fountain; and media strategist Cheryl Tan. The trio offers their takes on the external sides of persona from the perspectives of speaking, style, and media, and the internal work needed to identify and project your aspirations to the world. Bobbie, Nina, and Cheryl also discuss the value of personas, the challenges women speakers face, how to balance TMI (too much information) with authenticity, and more. Happy DEBcember!   Goals - Bobbie: Spend time thinking about your overall goals of becoming known. Create a personal Venn diagram: see where your knowledge overlaps with your brand and what your audience needs - Nina: Figure out your core personality/strengths/uniqueness, and your style persona - Cheryl: Get on camera. Do a 5-day video challenge; 30 seconds a day Final Thoughts - Nina: Let style be liberating - Bobbie: Get comfortable with yourself and speaking - Cheryl: Knowing your persona helps you create connections Learn More About Bobbie Carlton: InnovationWomen.com Nina Fountain: StyleGorgeous.shop Cheryl Tan: CherylTanMedia.com/newsletter Debra Eckerling: TheDEBMethod.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode features the fourth and final panel session of the day at Artemis' ILS Asia 2024 conference, which was held in Singapore on July 11th. It was our sixth in-person conference in Singapore focused on catastrophe bonds, insurance-linked securities (ILS) and alternative reinsurance capital trends. The final panel session of the day featured a discussion titled "Asia Pacific ILS market a decade from now." Moderating the panel session was: Steve Evans, Editor, Artemis. Joining him were: Michael Bennett, Head of Derivatives & Structured Finance, World Bank Treasury; Cheryl Tan, Partner, Rajah & Tann Singapore LLP; Simon Cloney, CEO, Steadfast Re; and Tim Yip, Executive Director & Portfolio Manager, ILS Advisers.. The panel discussed broad trends in catastrophe bonds and insurance-linked securities (ILS), asking what it will take to increase activity across Asia Pacific. They also explored what has held cat bonds and ILS back in the region, while touching on regulatory issues, the appetite of sponsors and investors, as well as innovation that could help to spur on more issuance across Asia Pacific.. Listen to this full podcast episode for more insights into catastrophe bonds and insurance-linked securities (ILS) in Asia Pacific.

In this enlightening episode of the Financial Freedom Podcast, we sit down with Cheryl Tan, a seasoned media trainer and communication strategist, to explore the transformative role of video in building business authority and attracting new clients. As a former TV news reporter turned consultant, Cheryl shares her journey and offers practical tips for entrepreneurs aiming to leverage video to enhance their online presence. From overcoming camera shyness to mastering content creation, this episode is a treasure trove for anyone looking to excel in video marketing. Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd Click here to check out our Amazon product of the day (affiliate):https://amzn.to/3NtUlQW We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/support Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to check out our e-courses and bookstore here: https://www.drchrisloomdphd.com/shop Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p For audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow our Blog: https://www.drchrisloomdphd.com/blog Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: ⁠https://financial-freedom-for-physicians.ck.page/b4622e816d⁠ Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2024 --- Support this podcast: https://podcasters.spotify.com/pod/show/christopher-loo/support

Do you want to make your videos truly unforgettable? It's not just about what you say, but how you say it. Research shows that vocal qualities account for 38% of what people remember about a message, while words only make up 7%! As video creators, we know visuals are crucial, but audio quality is just as important. Research from Texas University reveals that poor audio quality can lead viewers to distrust your content and perceive you as unintelligent and unlikable. Ouch!But here's the good news: with some simple tweaks to your vocal qualities, you can:● Increase the impact of your videos● Connect authentically with your audience● Influence people to do business with youJoin us in "Delivering Impact" to uncover the secrets of effective vocal qualities and elevate your video content!Watch it on YouTube: https://youtube.com/live/Fel8f71V_I0About our Speaker:Creator of the AlikeAbility(™) System, Nancy Zare, Ph.D. shows mission-driven professionals how to turn 50% of their prospects into clients. She earned her master's and doctorate from Boston College and authored seven books, including an Amazon international bestseller.Named “The Sales and LinkedIn Whisperer” by her clients, she teaches the skill of reading people's personality styles based on their online photos and posts.Contact Nancy:Website: https://nancyzare.comEmail: nancy@rapportbuilderz.comLinkedin: https://linkedin.com/in/nancyzareHosted by Cheryl Tan:Cheryl Tan believes everyone has a story to tell, and she is on a mission to help entrepreneurs, nonprofit organizations, and corporations share their stories more effectively through video. As a seasoned TV news anchor and host, Cheryl brings the skills and expertise she acquired in the newsroom to the business world, helping companies across the country establish themselves as media authorities.Through her program, the Media Authority Plan, Cheryl empowers experts to boost their visibility through video and gain recognition as leaders in their field. Her dedication to helping others succeed is matched only by her passion for her family. Cheryl and her husband are proud parents of three sons, and they call Virginia Beach, Virginia home.Find out more about Cheryl Tan:https://cheryltanmedia.comConnect with BIGVU, the powerful Video, Captioning & Teleprompter App:iOS:  https://apps.apple.com/us/app/teleprompter-captions-bigvu/id1124958568Android:  https://play.google.com/store/apps/details?id=bigvu.com.reporter&hl=en&gl=USWebsite:   https://bigvu.tv/Join the BIGVU Community:  https://discord.com/invite/AfMscN24c9

Are you ready to elevate your marketing with the power of video? Join us for an exclusive live workshop on YouTube where we'll explore strategies and techniques for seamlessly integrating videos into your marketing activities.In today's digital landscape, video has become an essential tool for engaging audiences, building brand awareness, and driving conversions. Whether you're a seasoned marketer or just getting started, this workshop will provide you with the knowledge and skills to fully harness the potential of video in your marketing campaigns.Watch it on YouTube: https://youtube.com/live/EksLnhvHpXgAbout our Speaker:Randy Dean, The E-mail Sanity Expert®, is a professional speaker and expert on time & e-mail management, effective organization, and the related use of technology. For 30 years, Randy has been leading training and speaking programs for major corporate, university, association, and government audiences Contact Randy Dean:https://randalldean.comHosted by Cheryl Tan:Cheryl Tan believes everyone has a story to tell, and she is on a mission to help entrepreneurs, nonprofit organizations, and corporations share their stories more effectively through video. As a seasoned TV news anchor and host, Cheryl brings the skills and expertise she acquired in the newsroom to the business world, helping companies across the country establish themselves as media authorities.Through her program, the Media Authority Plan, Cheryl empowers experts to boost their visibility through video and gain recognition as leaders in their field. Her dedication to helping others succeed is matched only by her passion for her family. Cheryl and her husband are proud parents of three sons, and they call Virginia Beach, Virginia home.Find out more about Cheryl Tan:https://cheryltanmedia.comConnect with BIGVU, the powerful Video, Captioning & Teleprompter App:iOS:  https://apps.apple.com/us/app/teleprompter-captions-bigvu/id1124958568Android:  https://play.google.com/store/apps/details?id=bigvu.com.reporter&hl=en&gl=USWebsite:   https://bigvu.tv/Join the BIGVU Community:  https://discord.com/invite/AfMscN24c9

In today's show, I am joined by our guest Cheryl Tan, who brings a wealth of experience from her days as a TV news anchor and reporter, and who will share her journey transitioning those skills to help entrepreneurs master video content.Cheryl recently faced the challenge of losing her voice before speaking engagements and noticed the power of voice to either engage or, indeed, induce sleep. She'll be emphasizing the critical role of audio quality and vocal engagement to keep your audience hooked. We'll also navigate the nuances of knowing your audience, creating charisma on camera, and approaches to becoming authentically engaging across social media platforms.So, adjust your volume, settle in, and let's get the camera rolling on this episode of the Courses and Funnels Podcast with our host Lucas Spinella and our guest Cheryl Tan.Key topics covered:·     How to Overcome Nervousness and Camera Anxiety·     Being authentic vs trying to be someone you're not·     How to Improve On-Camera Presence and Charisma·     Vocal variety, emphasis, pacing for better delivery·     Creating compelling video content·     Using frameworks like problem-solution-transformation·     Building trust and authority by starting local·     Getting started with consistent video reps

Have you ever struggled with bringing your ideas to life on screen? What are some of the challenges you face in creating video content?How can you harness the power of video to attract leads and opportunities?Today, we discuss Lights, Camera, Confidence: Techniques for a Powerful On-camera Presence.Watch it on YouTube: https://www.youtube.com/watch?v=eRMDnC8SmJ8.Get the Transcription Here: https://bit.ly/BIGVU_VPS81Creating videos might seem easy, but sometimes we talk without a clear point, causing people to lose interest and click away. The difficulties can be different and challenging – like feeling unsure when on camera or dealing with tricky technical problems. There are three significant challenges people face when it comes to making videos. First, not being aware of things like lighting or camera framing can make your videos look messy. Second, not posting videos at all can keep you from effectively reaching your audience. And third, feeling uncomfortable on camera or having unclear messages can hold you back.Show Highlights:Common challenges people face when appearing on cameraHow to improve your body language and non-verbal cuesHow to manage nervousness and stage frightHow to project confidence during video calls and virtual meetingsHow to build a connection with your audience through the camera lensAbout our Speaker:Cheryl Tan believes everyone has a story to tell, and she is on a mission to help entrepreneurs, nonprofit organizations, and corporations share their stories more effectively through video. As a seasoned TV news anchor and host, Cheryl brings the skills and expertise she acquired in the newsroom to the business world, helping companies across the country establish themselves as media authorities.Find out more about Cheryl: Website: https://cheryltanmedia.comLinkedin: https://www.linkedin.com/in/cheryltanmedia/Facebook: https://www.facebook.com/cheryltanmedia/Twitter: https://twitter.com/CherylTanInstagram: https://www.instagram.com/cheryltanmedia/YouTube: https://www.youtube.com/cheryltanHosted by Robert Kennedy III (RK3):Robert Kennedy III (RK3) is a leadership communication expert, international keynote speaker, corporate trainer, and best-selling author. RK3 has spoken for and worked with the world's largest companies, associations, government, and faith-based organizations for the past ten years.Find out more about Robert: Website: https://shor.by/robertkennedy3Facebook: https://www.facebook.com/robertkennedyiiiTwitter: https://twitter.com/robertkennedy3Instagram: https://www.instagram.com/robertkennedy3/TikTok: https://www.tiktok.com/@realrobertkennedy3YouTube: https://www.youtube.com/robertkennedy3Linkedin: https://www.linkedin.com/in/robertkennedy3/BIGVU, the powerful Video, Captioning & Teleprompter App:BIGVU 7 days Trial: https://desk.bigvu.tv/register?utm_so...iOS:  https://apps.apple.com/us/app/bigvu-v...Android:  https://play.google.com/store/apps/de...Website:   https://bigvu.tv/-------------------Made Possible by BIGVU - a TV studio pro in your pocket. BIGVU transforms photos, video shoots, and tweets into stunning sequences that captivate your audience.Learn more about BIGVU:Website: https://bigvu.tvTeleprompter: https://bigvu.tv/teleprompter-app.htmlCaptions: https://bigvu.tv/create/auto-captionsGreen Screen: https://bigvu.tv/create/replace-green-screenConnect with us via:https://thevideopresentershow.bigvu.tvhttps://www.instagram.com/bigvu.makerhttps://www.facebook.com/socialvideocreatorhttps://www.linkedin.com/company/bigvuhttps://twitter.com/videoinspire

We're wrapping up our series on how marketing is changing and new approaches you can take to more effectively connect with your audiences and prospective clients.  This episode is all about getting PR and media, which can be an important element of your visibility. About My Guest: Cheryl Tan believes everyone has a story to tell. Her mission is to help entrepreneurs, nonprofit organizations, and corporations tell those stories better on video and become known as experts in their space. A former TV news anchor & host, Cheryl shares the skills she learned in the newsroom to help businesses around the country become media authorities. She is the creator of the Media Authority Plan, a program designed to help experts increase their visibility through video. Cheryl and her husband have three sons and live in Virginia Beach, Virginia.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. This episode is hosted by our lead speaking coach, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/326  Cheryl's website: cheryltanmedia.com Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/    Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/  Cheryl Tan (guest) = https://www.linkedin.com/in/cheryltanmedia/ Related Podcast Episodes: Episode 253: TV Can Make You Famous - But Don't Read the Comments with Dr. Christina Madison Episode 209: The Differences in Doing Interviews for Podcasts, TV, & Publications with Marie Fiebach  

In this episode, you'll hear from Cheryl Tan, who sheds light on why your on-camera presence matters and how it can impact the quality of your content. She also shares some valuable tips to help you look more professional while creating visual content that resonates with your audience. So, if you want to up your video creation game, make sure to tune in!Let's jump inSnapshot of the Key Points from the Episode:[03:04] Cheryl's backstory and what made her stop being a news anchor. Her experiences of transition from corporate to entrepreneurship.[06:52] Why you should care about how you show up on camera.[09:25] We use video to build perfect connections and create awareness.[22:48] The importance of having your video strategy.[27:16] Things you should never do on camera, no matter what. Common mistakes people make on camera and how to avoid them. About Cheryl Tan - Cheryl Tan believes everyone has a story to tell. Her mission is to help entrepreneurs, nonprofit organizations, and corporations tell those stories better on video and become known as experts in their space. A former TV news anchor & host, Cheryl shares the skills she learned in the newsroom to help businesses around the country become media authorities. She is the creator of the Media Authority Plan, a program designed to help experts increase their visibility through video. Cheryl and her husband have three sons and live in Virginia Beach, Virginia.How to connect with Cheryl Tan:Website: https://cheryltanmedia.com/Facebook: https://www.instagram.com/cheryltanmedia/LinkedIn: https://www.linkedin.com/in/cheryltanmedia/YouTube: https://www.youtube.com/cheryltanAbout the Host:Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur's and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us

Cheryl Tan believes everyone has a story to tell. Her mission is to help entrepreneurs, nonprofit organizations and corporations tell those stories better on video and become known as experts in their space. She is a speaker, a media trainer, and the host of the STANDOUT podcast. Prior to starting her company in 2014, Cheryl was a longtime broadcast journalist, working for TV stations in Georgia and Virginia. In her 20-year career in television news, she had the honor of telling thousands of stories for a TV audience. Now she shares the skills she learned in the newsroom to help businesses and organizations around the country become media authorities. Cheryl is the creator of the Media Authority Plan, a program designed to help experts increase their visibility through video. Cheryl Tan- https://cheryltanmedia.com/ Ishu Singh- https://ishusingh.com/ Starting to know- https://startingtoknow.com/  

Description: Looking to take your video content to the next level? Tune in to our podcast interview with Cheryl Tan, media trainer, video consultant, and host of the STANDOUT with Cheryl Tan podcast, as she shares her expert insights on creating standout video content. From getting over nerves to crafting compelling messaging, Cheryl shares tips and tricks for making a lasting impression on camera. Discover how to make the most of your video content and attract new clients with Cheryl's strategies for maximizing the impact of every piece of content you create. Don't miss this episode and take your video creation skills to the next level! To connect with Cheryl, visit: https://cheryltanmedia.com/videotips for a free video ready checklist that gives creators something they can follow every time they sit in front of the camera. Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Due your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Thank you to our sponsor, CityVest: https://bit.ly/37AOgkp Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2023

You are going to enjoy today's podcast with Chery Tan as she shares very simple, easy and practical ways to overcome shyness and create great videos that capture attention.

Over the past few years, there has been heightened interest in US middle market direct lending and a proliferation of funds investing in the space. But little is known about the European private credit market. In this episode Cheryl Tan, Head of Fund Specialists Asia at Julius Baer and guest speaker Paulo Eapen, Head European and APAC Private Credit at Blackstone Credit, take a closer look at the more nascent European private credit market, share their insights and discuss investment opportunities in the European direct lending space. Is the investment case for European private credit still valid given the macro environment that we're in? Find out more in this episode.

Cheryl Tan is a journalist, business owner, media trainer, and video coach who helps entrepreneurs show up better on camera. Because she is a video marketing and video creation expert, Cheryl is back on the show to discuss her five-part, no-fail framework for leveraging videos to grow your business. Tune in to learn the importance of using video as a marketing and growth tactic (especially in 2021), getting comfortable with creating relevant video content for your ideal audience, how to utilize videos as sales, customer support, and public relations tools, and even the best methods of promoting your unique video content. During this interview, we discuss: 2:18 – Cheryl's background 3:24 – Why you need to start using video in your business 5:36 – Getting comfortable with the uncomfortable and the imperfect: The more you create videos, the better you'll get! 8:58 – The 5 P's of Cheryl's video formula 10:51 – Preparing for video creation: Camera, audio, and lighting 12:17 – Positioning: Who are you connecting with? How are you going to connect with your audience? 15:24 – Process: Your creative process, scheduling, live videos, and getting support for your video creation process + A tip for getting comfortable in front of the camera 22:01 – Publishing: Overcoming the fear of uncertainty + Videos as a time-saving sales tool 28:42 – Promoting: Where and how to promote your video content + Understanding the motives behind promotion 34:55 – Why Cheryl created this framework 37:02 – Video isn't about going viral, it's about connecting with and showing who you are to your audience. 38:59 – How to connect with Cheryl Plus, a whole lot more! Resources: Cheryl's YouTube Instagram CherylTanMedia.com ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]

For many years now, global interest rates have been close to historic lows, driving yield-oriented investors to seek alternative sources of income. More recently, as global central banks turned decidedly hawkish and fixed income market volatility spiked, we saw a surge of interest in private credit related investments.In this episode Cheryl Tan, Head of Fund Specialists Singapore at Julius Baer speaks to Dwight Scott, Global Head of Blackstone Credit at Blackstone. What are the benefits of investing in private credit? And what should investors consider before investing? Find out more in this episode.

After a year of extreme weather events and the sobering report from the Intergovernmental Panel on Climate Change (IPCC), all eyes are on the upcoming UN Climate Change Conference, COP26. The need for urgent climate action has never been more critical and time is running out faster than anticipated. The potential cost of inaction could be 3% of GDP lost each year by the end of this decade and will significantly impact future corporate earnings. This is the last decade for the world to transition to net zero emissions. Expectations are high for COP26, where nations will update their emissions reduction pledges for the first time since the Paris Agreement in 2015.What should we expect from COP26? What can governments, companies and investors do to accelerate the transition to net zero? Which are the most promising green technologies in the near term? Tune in to hear from Jens Peers, CEO & CIO of Mirova US, in conversation with Cheryl Tan, Head of Fund Specialists Singapore at Julius Baer.

Today, we're talking about podcasts. And what you'll learn from our guest, Kelly Glover, the CEO of The Talent Squad, will help you stand out, whether you're a guest on someone's podcast or YouTube show or weekly Facebook live. I loved my conversation with Kelly and there are invaluable takeaways in our discussion, like what things you can do to be the very best podcast guest - the one the host remembers in a good way, the critical steps you should take before coming on anyone's show, and the one thing you need to do before sending a podcast pitch. Here's what you'll learn in this episode: *The #1 thing to help you enjoy producing your podcast more *What makes a great podcast guest *Steps you can take to prepare yourself before being interviewed on a show *Growing a business using skills you developed in a past career *The importance of research before you start pitching yourself on podcasts *How you can create podcast "seasons" and why that may be the more effective way to serve your audience Here are links mentioned in this episode: *Want to learn more about the Video Bootcamp? Click here for details *Connect with Kelly Glover, CEO of The Talent Squad, here *Get on our WAITLIST: CherylTanMedia.com/Waitlist *YouTube.com/CherylTan *CherylTanMedia.com/Resources *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

I'm thrilled to introduce you to one of my clients and students of the Video Bootcamp, Corrina Carter. She's a longtime business owner, mortgage loan broker, and now, video creator. But it wasn't always that way. If you've been hesitating to use video in your business, you will love our conversation. She knew how important using video was, and yet, there was a big fear in getting started. That has all changed. Now, the ideas are flowing, the fear is gone, and she is always thinking about ways to create videos that her audience needs to hear. How did this happen? Here's my conversation with Corrina Carter. Here's what you'll learn in this episode: *How to overcome fear of being on camera *How video impacts the way past customers and future clients see you *A foundation of content you can build using video Here are links mentioned in the episode: *Want to learn more about the Video Bootcamp? Click here for details *Connect with Corrina Carter, CEO of CMS Mortgage here *YouTube.com/CherylTan *CherylTanMedia.com/Resources *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

We're all in an uncertain place right now. We're concerned for our health, and for the health of our family and friends. Schools are closed, travel halted, events canceled, employees told to work from home, some businesses closed indefinitely because of the Coronavirus. And we are all feeling the effects. You may have found this show because you need to start getting better using online tools to communicate with your boss or your clients. This episode is designed to help you use video to your advantage with some easy-to-implement tips and tricks.  My goal is to share highly actionable steps you can take right now to get you feeling more comfortable using video. If you have questions, or if you have another topic you'd like to learn more about, let me know. Here's what you'll learn in this episode: *Why master video? *How to stand out on camera *Best practices for your equipment, your look, and your message *The No-Fail Video Formula *What F.O.C.U.S. is and how it helps you speak more effectively *My best tips for cutting out filler words in speech Here are links mentioned in the episode: *YouTube.com/CherylTan *CherylTanMedia.com/Resources *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

It's 2020, the start of a new year, the start of a new decade. As a lot of people are doing, I'm reflecting on what happened in 2019, and figuring out where I want to spend my energy in the coming 12 months. I've come to the conclusion that video can't be ignored. I have been telling students in my Video Bootcamp this, that the power to create your own platform is in your hands right now. Literally, because you're probably listening to this on your smartphone. In this episode, I will outline a path for you. If you're stuck and you're not sure where to start using video. If you're trying to figure out how to share your message with more people. If you want to create a greater impact, video is an excellent way to do this.  What you will learn in this episode: *Why video creation is an important skill to master in 2020 and beyond *The six-step plan to start creating video going forward *The misconceptions you might have as you get started on the video journey *Why now is a great time to start Links mentioned in this episode: *Register for the Video Bootcamp here *My Video Kickstart series on YouTube *Video tools I use *How To Look And Sound Great On Video Checklist *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community

https://youtu.be/0nvWBlvFWtI I'm really excited to share this interview I did with Shaunda Necole. She's a woman I have known for about five years, who started out as the owner of a retail store at the mall. Remember the mall?  One of my favorite quotes from our interview is this one: “I found myself evolving with the times.” And her mall days morphed into an online business. Now, she teams up with businesses to promote their products and services to her audience. Does this sound like something you would like to do? Then listen to our conversation, where Shaunda breaks down the steps she takes to get in front of the people who need to hear from her. What you will learn in this episode: *How one online contest changed her entrepreneurial path *The time & effort it REALLY takes to grow a following online *The one thing people don't respect that is critical to creating relationships in the digital world *The power of offline & online groups to grow your business *Why NOW is THE very best time to be an online influencer Links mentioned in this episode: *Shaunda Necole's Website and Ultimate Business Checklist *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community

Are you a business owner looking to use video to reach more people? These days, many people are trying to do that. But it can be hard to know where to begin, much less gauge how effective those efforts are. Today, we'll be talking about my four levels of video mastery. People stop themselves from using video oftentimes because they fear they're not perfect enough. Perfection is a very tough standard to reach, so I created the 4 levels of video mastery to show you how you can progress up the ranks to reach the goals you have. It would be so nice to have a YouTube channel and Facebook page with new content every week as well as millions of followers. But you must start somewhere. The four levels of Video Mastery will help with that. What you will learn in this episode: *The reason I created the 4 levels of video mastery *The steps you need need to take to rise to the next level *How to join the STANDOUT Facebook Community and get more support, no matter what level you are Links mentioned in this episode: *Episode 74 of STANDOUT: Repurpose Your Content *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community

Stories are such a powerful way to connect with your customers. Jeanne Fiocca knows that firsthand. Jeanne is the owner of CookieText, a company she started from her garage. One of my favorite quotes from this interview is when Jeanne said, "If you love something, figure out a way to make it your job." In this interview you'll learn about the power of her story, and how it has worked to connect her with people to help grow her business. What you will learn in this episode: *How & why Jeanne started her company from home, and how she has continued to grow it *How Jeanne will scale a business that is based on customization *How her background in occupational therapy helped to create structure within her business *Challenges to growth *How she figured out what worked in marketing CookieText *How she has used social media to drive stories home with customers and potential customers *How Facebook Live has been a great way to create engagement with viewers and fans *Growing a business and raising children Links mentioned in this episode: *Connect with CookieText and read Jeanne's blog here. *CookieText on Facebook, Twitter and Instagram. *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, "Cheryl" and get $20 off. Click here to get tickets. *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community

I believe in the power of content. It creates connection between you and the people who may want to work with you. It gives prospective clients a way to check you out and see how you think before they pick up the phone to call you or walk into your office. It gives you the chance to clarify your message and make it simpler to understand, either in a blog, in a podcast or on video. But does this mean you'll have to create content all the time? No. Today, we're talking about how to repurpose your content. What you will learn in this episode: *The reasons why you would want to repurpose your content *The multi-step process I use to take content I have already created and breathe new life into it *Why it's important to isolate your most popular posts and create ways to continually promote them Links mentioned in this episode: *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, "Cheryl" and get $20 off. Click here to get tickets. *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community

If you want to create a product to sell, this show is for you. Today, I'm talking with Etsy entrepreneur Lauren Kilgore. She and I will be speaking at the Social Media Marketing Made Easy Conference in Norfolk this April. I wanted to learn more about how she is making real money doing something she started as a hobby. I get a lot of calls from people who want to do the same thing. They're testing the waters and from that experiment, they want a change in their circumstances. If that's you, listen to this interview. Lauren is doing exactly what I would recommend to anyone who calls me. Be clear about what you offer.  Make sure it's an offer people want. Be visible where your clients hang out. And then do more of what's working. What you will learn in this episode: *Steps you can take to turn a hobby you love into a money-making venture *The power of Etsy in Lauren Kilgore's business *The things you need to focus on to scale a business Links mentioned in this episode: *Look at the content creation system I created in Trello. Click here to take a peek. *Click here to view Lauren Kilgore's Etsy store. *Click here for Lauren Kilgore's website. *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, "Cheryl" and get $20 off. Click here to get tickets. *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community

Do you feel as if you're constantly on the content hamster wheel? Maybe you recognize the power of creating great articles, videos and social media posts. Actually sitting down and putting the pieces together, well, that's another story. If that sounds like you, you're in the right place. I'll share my simple content creation hacks that won't make you crazy. What you will learn in this episode: *The power of consistent content creation *3 steps to a simple content creation strategy *A look at the tools I use to organize content Links mentioned in this episode: *Look at the content creation system I created in Trello. Click here to take a peek. *Episode 67 of STANDOUT: How To Create Consistent Content *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, "Cheryl" and get $20 off. Click here to get tickets. *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) *Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

If you had asked me a few years ago about the benefit of going to a conference, I am not sure what I would have said. I was definitely in a different place, juggling three small kids. I had a workday that started at 4 a.m., I was always running around. As a result, I was always tired. Frankly, I probably wouldn't have thought about taking the time to actually go to one. But things change. I own a business now, for one thing. And no more 2 a.m. alarms. I have changed my mind about the power of live events. I see now how they foster connection, community and creativity. In today's episode, we're talking about a conference coming to Norfolk in April 2019 that may be just what you need. What you will learn in this episode: *How one business owner took education into her own hands *The power of a conference to create real relationships *What social media can do to grow a small business Links mentioned in this episode: *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, "Cheryl" and get $20 off. Click here to get tickets. *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

These days there seem to be endless opportunities to use video. Which one is best for you and your business? I'll break down the options and help you figure out how to pick the platform best suited for you. What you'll learn in this episode: *Ways you can create content your audience wants *Why video marketing is so powerful *The different video platforms you can use -My 4 steps to figuring out which video platform you should useClarify your message.Find out where your audience hangs out.Figure out where you spend your time.Put together a plan to create engagement and carry out the plan. Links mentioned in this episode: *Episode 61: Seven Ways You Can Start Using Video TODAY *Episode 67: How To Create Consistent Content *Client Videos *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

If you're listening to this, you may already see the power of video working for you or your competitors. Maybe you want to figure out what it can do for your company or maybe you want to step up your existing efforts in this space. If so, you're in the right place. Now, we're adding a little strategy to it and talking about how you can use video to grow your business. What you'll learn in this episode: *What is the power of using video marketing? *Top 10 tips to create a strategy around your video creation Links mentioned in this episode: *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *57: The Benefit Of Batching Videos *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Need to promote a new product, service or share the news of an event? Here are 9 ways to increase your visibility - to make sure more people know about you. Good PR is highly valuable. As entrepreneur Richard Branson once said, "Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad." What you'll learn in this episode: *9 ways you can increase your visibility now *Steps you can take to maximize the publicity you do receive *The positive effects of good publicity Links mentioned in this episode: *CherylTanMedia.com/Podcast *How To Create A Publicity Plan *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

When I talk with business owners, one of the biggest struggles they face in creating content is being consistent with it. It's understandable. Content is such an effective way to educate your clients and customers. But it takes a lot of work to do well. Today, we're talking about how to create consistent content. What you'll learn in this episode: *Why creating consistency is important *My five steps to creating consistency with content Links mentioned in this episode: *CherylTanMedia.com/Podcast *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Let's say you are launching a new service, or you have a new product line coming out. What if you simply want more people in your community to know about your expertise and your business? This episode will help you figure out your publicity plan in order to get the word out. What you'll learn in this episode: *What is a publicity plan and why is it important to have one? *The FIVE things you must include in a successful publicity plan *ACT - and how this acronym will help you implement your publicity plan Links mentioned in this episode: *CherylTanMedia.com/Podcast *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

For many people, feeling confident on video feels like a huge unattainable goal. But after interviewing thousands of people as a TV news reporter, I can tell you how confidence is created on camera. I have seen it happen. Stick around, and I'll tell you what I have learned. If you have been in the STANDOUT Facebook group this week, you know we are running a 5-Day Video Challenge. Over the course of the week, I have gone live on Facebook to share a lesson of the day. Each day has a little bit of homework and at the end of it, each challenge participant will create a video to post into the group. I have learned so much from this challenge, and I wanted to share some of those lessons with you today. What you'll learn in this episode: *How the STANDOUT Video Challenge is pushing new video creators into action *What you can do to get over your fear of being on video *What you can include in your video to get more people to watch it *How you can use video to be seen as an expert Links mentioned in this episode: *CherylTanMedia.com/Podcast *Join the STANDOUT 5-day Video Challenge *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

On a scale of 1 to 10, how effectively would you say you market yourself? How well do people know what you do and how they can work with you? If the answer is anything below a 10, this episode is for you. This is for those who are not only trying to figure out how to get started using video for their business, but for those who are trying to see why it even matters. What you'll learn in this episode: *The mindset that keeps so many people from starting to use videos *How videos can turn your marketing around *3 types of videos you can create right now to highlight your business *Sign up for the free online training, "3 Steps to Look and Sound Great On Video" here. Links mentioned in this episode: *CherylTanMedia.com/Podcast *Free Online Training With WeVideo *WeVideo Homepage *Join the STANDOUT 5-day Video Challenge *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Everyone seems to be creating videos, and maybe you feel as if you are missing the boat. Not true at all. There is definitely time to get started and you are not behind. Yet. But sometimes you need a little push. In today's episode, I'm introducing the STANDOUT 5-day Video Challenge. In this challenge, you will be creating videos, videos you will post in the STANDOUT Facebook community. There WILL be prizes. Most importantly, there will be accountability. If you truly want to get better, you must start creating. What you'll learn in this episode: *The Seven Truths of Video *How to be more comfortable with putting yourself out there on video *How to learn the key attributes of a great video *How to join the STANDOUT 5-day Video Challenge Links mentioned in this episode: *CherylTanMedia.com/Podcast *How To Avoid Being Nervous On Camera *Should You Hire A Professional Videographer *Join the STANDOUT 5-day Video Challenge *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Content is king, yes. But how do you create it consistently? That's the magic question, isn't it? In this episode, you'll hear how I help clients come up with video ideas in a short amount of time. No writing, no memorizing, no stress. I talk with a lot of business owners who want to start creating videos, but get stumped by many of the aspects of putting them together. What kind of equipment do I need, how do I light it properly, what do I say? So videographer Chris Lane and I teamed up to create a video package that gives people the chance to come to a studio location, be interviewed by me and then receive edited videos they can use for their website or social media. I have found that when people are interviewed, when you ask them questions about their businesses and what they are passionate about, they open up, they are less nervous and they can very easily come up with video topic ideas during the course of our conversation. What you'll hear is an on air coaching session I did with Chris to help him come up with ideas for his next series of videos he will release to his audience. Chris is like many of us, lots of ideas, not enough time focused on making those ideas happen. He's really busy doing things that make money in his business. And these videos, naturally, take a backseat. Does that sound familiar? Listen as I am help him focus on how he helps his clients. The cameras are rolling, I'm grilling him with questions. And I want him to boil down his ideas to create videos that are short and impactful. What you'll learn in this episode: *How to come up with a number of video topics in a short amount of time *How to put together video shoots for maximum effect *How to put together ideas that will attract clients Links mentioned in this episode: *CherylTanMedia.com/Podcast *Should You Hire A Professional Videographer? *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

By 2019, 80 percent of the world's internet traffic will be video. That's according to WordStream and if you look around, people are already on their digital devices all the time watching, sharing and interacting with video. If you own a business, consider this. According to Tubular Insights, 64 percent of consumers buy after watching branded social videos. So how can you start using video in your business? What you'll learn in this episode: *The four steps to get started using video in your business *7 types of videos you can start making for your company TODAY Links mentioned in this episode: *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Do you have a big idea? Maybe it's a business, maybe it's a nonprofit, maybe it's a message you need to share with the world. Let's say you have all of that, but you're not sure how to find the right people to help spread it. Listen to this episode and you'll hear the story behind Troopster, a for-profit company that has a nonprofit arm. On the business side, Troopster allows friends and families of service members to buy and send personalized care packages online. The charity accepts donations and sends care packages to military service members on deployment. This is an On-Air Coaching call, so you'll hear the story behind Troopster from founder Chelsea Mandello, you'll learn how publicity helped to grow her business and what steps Chelsea can take to get more exposure for her company. What you'll learn in this episode: *The story behind Troopster *The mission Chelsea is trying to share *How Chelsea was able to generate publicity for Troopster and what it did for her business *The steps I share with Chelsea so she can get media coverage outside of her community Links mentioned in this episode: *Troopster.org *How To Use HARO Successfully And Get Featured In The Media *The (free) 5-Day Media Magnet Challenge *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Let's say you know you want to sound like you have more energy on camera even though all you want to do is take a nap. Let's say you are working hard to be more energetic on camera, but you don't know how to turn it around. You're in the right place. Today, you're going to learn how you can create energy on camera even when you don't feel like you have any, you'll get my 4 tips to creating energy when you're on video and the main reason why this effort is so important. What you'll learn in this episode: *How you can use your performance on camera to stand out from the crowd*4 tips to creating energy on video*Bonus tips to set you up for success on camera Links mentioned in this episode: *CherylTanMedia.com/Video Resources*STANDOUT Episode 52 - Engage Your Audience Using Livestreaming with Jennifer Quinn*STANDOUT Episode 54 - How To Look Good On A Webinar*STANDOUT Episode 55 - How To Avoid Being Nervous On Camera*STANDOUT Episode 56 - Should You Hire A Professional Videographer?*STANDOUT Episode 57 - The Benefits Of Batching Your Videos*STANDOUT Episode 58 - Become a Better Interviewer *Video examples of speakers who effectively use their hands while speaking: Michael Port Carrie Wilkerson Oprah Winfrey *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Today, we're talking about a topic dear to my heart. Interviews. Or put another way, a path to creating a real connection with people you choose to bring onto your show. This is a big topic, and one I'll be addressing more fully in other episodes. But this is a start and I would love to hear your thoughts on it. Do you use interviews for your shows? Are you interested in creating a program and are thinking about using interviews for it? I have had the honor of interviewing thousands of people. As a TV news reporter, some of the people I tried to talk with didn't want to talk with me, and others wanted to talk too much. But over the years, I have learned some tried and true lessons about carrying out conversations with strangers that I hope will help you. In fact, I still keep in touch with a number of the people I have had the honor to interview. Creating connections with people through interviewing is such a powerful way to strengthen a relationship. I can't stress enough how important this skill is. Remember, the goal of all of this is the show. You want to put together the very best show possible. And if you decide to use an interview format for some or all of the program, then you want the most engaging guests who have the very best information to share with your audience. If you have a good show, people will find the program and share it with their friends. And the show will get bigger. If you know someone who is putting together a show or who has said, 'I need to work on my interviewing skills,' feel free to share this episode with them. Thank you in advance. What you'll learn in this episode: *Three tips to successful interviews*Questions you can ask your guest so he or she shares more about a topic*How to find your voice Links mentioned in this episode: *Episode 54 of STANDOUT: How To Look Good On A Webinar*Episode 55 of STANDOUT: How To Avoid Being Nervous On Camera *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

I'm so excited to share with you the steps we took to maximize our time and resources during our video shoots. What you'll learn in this episode: *Five tips for batching success*The true benefit of batching your videos Links mentioned in this episode: *My On Air Coaching Session With Natalie Eckdahl/BizChix Podcast *Episode 55 of STANDOUT: How To Avoid Being Nervous On Camera *Episode 56 of STANDOUT: Should You Hire a Professional Videographer? (with Chris Lane) *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

If you have been shooting videos for your business by yourself, I have a question for you: Do you have a passion to be a professional videographer or do you have a passion to share your message? The one only you can share? I wanted to bring on a very talented videographer and editor to talk about what a professional video shoot looks like, how you plan for it and when you know you're ready to hire. He is Chris Lane and he is a videographer and editor based in Virginia Beach. We are on the same page, that when you start creating videos, you typically don't need to start with a video production company. There are so many things you can work on on your own time. Your message, your energy, your video style. As you listen to this, I want you to think about the time you are spending. In the beginning, as you are trying to figure out your messaging, your market and your products, it's perfectly fine to use your smartphone and basic editing skills for your videos. But when you start focusing so much on the shooting and editing because you want it to start looking better, when you are spending sooo much time on the technical aspects of the shoot when you really should be talking to clients or actually getting that content into the hands of the people who need to see it, that's when you have to start thinking about outsourcing. That's when you think about getting some help either with shooting your videos, editing your videos, or both. Time is money in business. When you are spending so much time on putting the videos together that you are losing money-making opportunities, that's when you should think about hiring out. If you are interested in talking about your particular video strategy, I would love to walk you through a plan to help you successfully use videos in your business. You can learn more about my video strategy sessions here. What you'll learn in this episode: *When is it time to get help with your videography and editing?*What things should you think about when you are starting to shoot video on your own?*What colors look good on camera*How to prepare best for your videography experience with a pro (and it's not what you expect)*The surprising bonus of paying for a videographer*How much can you expect to pay when working with a professional videographer?*How long should your first shoot be? Links mentioned in this episode: *ChrisLaneVideo.com *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

I get asked this question a lot. How can you avoid being nervous on camera? And I say, nervousness is normal. You just can't let nerves get in your way. I have had my fair share of feeling really nervous in my career as a TV news anchor, reporter and host. I remember the first time I was on live TV as a reporter. I really thought I was going to throw up. After that, it got easier. I got more confident. And then I would be placed in new situations where the nerves would return, as an anchor with a co-host, as an anchor by myself, interviewing people live on the set, or anchoring shows live on location. It was all new, scary and then, after a while, you lose the nerves and you are able to focus on getting really good at presenting on camera. That's my hope for you. And that's why I have compiled my best tips for battling nerves and knocking it out of the park on camera. What you'll learn in this episode: *My 10 best tips on how to gain confidence on camera Links mentioned in this episode: *STANDOUT Episode 54: How To Look Good On A Webinar *How to Look and Sound Great on Video - Checklist *My Video Resources page*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

How many of you use webinars for work? As in, you are a participant and you need to have the video turned on and people will see you, or you're a presenter and you have to do a good job on camera. Or else. If webinars are part of your work, this episode is for you. In 2018 I am on a mission to inspire you to find your voice, show up consistently and bring your story to life on video. Online meetings, online classes and online gatherings are growing in popularity. How easy is it to connect with someone and get on Facetime? Or use the online video platform, Zoom? Or Skype? How about meeting with clients, virtually, around the world? Or how about being present for a large online learning community? Even though these meetings are convenient, that doesn't mean these are sessions you can ignore as it relates to how YOU come across. Just because you're at home or in a remote location doesn't mean you won't be seen. If you're in your kitchen with no light and the TV blaring, other people in the room will remember that. You may be muted for the entire call, you may miss your chance to present, you may end up being a distraction. What you'll learn in this episode: *The 5 things you need to think about before you start your webinar (either as a participant or a presenter) *What colors look good on camera *3 bonus tips you can use if YOU are the one presenting information on a webinar Links mentioned in this episode: *The original blog post on how you can look good on a webinar *How to Look and Sound Great on Video - Checklist *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Entrepreneur and speaker Jim Rohn said, “You're the average of the five people you spend most of your time with.” But how do you find the right five people? That's what we're talking about today. What you'll learn in this episode: *The nine types of groups you can join to make the right connections Links mentioned in this episode: *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) *Click here to download the "How To Surround Yourself With The Right People" checklist *6 Steps to Building a Thriving Community podcast episode Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.

We talk about video quite a bit on STANDOUT. It makes sense, since video is one of the best and quickest ways to share your message with new people. Earlier this year, I was working with a company based in New York to possibly start a video show. We didn't end up going forward with that, but we did learn about Jennifer Quinn, widely known as Jenny Q, who was and is making a name for herself as a livestreaming expert. Listen to our conversation and take away some really important nuggets, like why video isn't a nice-to-have anymore, how conventional marketing advice may not give you the results you want and the things you need RIGHT NOW to get started with video. What you'll learn in this episode: *How to use live, in-person events to grow a following, one that you can eventually move online*Why it's important to embrace new technology*How Jenny pushed past her fear to start doing videos, even though she had not done them before*Jenny's Video Success Plan*The things you need to have to start video NOW*Why video is no longer optional for your business Links mentioned in this episode: *Leverage Livestreaming to Build Your Brand: Start, Master, and Monetize Live Video*STANDOUT Facebook Community*JennyQ on Facebook*Gear.JennyQ.live*JennyQLive.com Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.

We focus quite a bit on visibility on STANDOUT, of course - on things you can do to be seen as an expert in your field. Over the past 50 episodes, we've talked about PR, podcasts, video marketing, content marketing and speaking, just to name a few of the topics. It's so gratifying to get your message out to more people. But, if you're a business owner, all that visibility doesn't do much unless it results in sales. I'd love to get your take on this. We can discuss it in the STANDOUT Facebook community, a truly wonderful group of business owners and marketers. Click here to join it. Most people come to me to get help raising their visibility, because they feel that visibility will get them more clients and customers. It can certainly do that, and my next guest says that good marketing makes the sales job a lot easier. But what happens if that is not the result? What if the sales machine is broken? I'm thrilled today to introduce all of you to Matthew Kimberley. I have no idea where I heard of Matthew first, probably on a podcast somewhere and I immediately signed up for his email list. His emails are entertaining, motivational and I learn so much about what you need to do to be successful in sales. And remember, you don't have a business unless you have sales. As you'll hear in this episode, Matthew has a long history in sales. He is the former head of the Book Yourself Solid School of Coach training and is the creator of the School for Selling. This is an episode you might want to come back to, as Matthew shares quite a bit, his systematic process for creating confidence in selling, how a job as a timeshare salesman helped shape how he approaches selling today - it's not what you think - and he gives us a checklist you can use over and over again to guarantee sales in your business. What you'll learn in this episode: *How to become an order taker in sales*How Matthew developed his very systematic approach to sales*The step-by-step system Matthew uses and teaches to grow sales from scratch*What needs to happen to create confidence in the selling process Links mentioned in this episode: *The School for Selling*Matthew's free guide: 5 things you need to do every morning to get more clients in 60 days Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.

Over the weekend, I had the opportunity to be in a room full of almost 1,000 women. It was part of the Virginia Women's Conference at the Virginia Beach Convention Center hosted by Senator Mark Warner. I think we filled up the entire building! The energy at the conference was incredible - especially when you looked around and thought about what these women had to do to get there. Panty hose, party dresses and pumps for a day-long Saturday event. Everyone looked incredible! I was there to moderate a workshop on how to build a thriving community. We had several hundred women joining us and we were so excited to talk with so many people about this topic. For those of you who don't know, locally, I am one of the founders of a local group called the Women's Forum of Coastal Virginia. And when I presented this idea, of helping other people create their own communities, their own tribes, I wasn't sure if my group or the conference organizers would agree this was a worthy topic. But they all said yes, and we got the chance to tell our story. What you'll learn in this episode: *The reason we decided to create The Women's Forum of Coastal Virginia *How we found like-minded people to be a part of the founding team *How we make it work, since we're all volunteers! *The six steps we took to build this thriving community Click here to download the pdf, "6 Steps to Building a Thriving Community." Links mentioned in this episode: *Interview with Todd Cochrane, the CEO of RawVoice (podcast hosting service Blubrry) *STANDOUT with Cheryl Tan Community on Facebook *The Women's Forum of Coastal Virginia Facebook page Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.

Need ideas on how to transition your career expertise into an online business? Listen to how we help today's guest do exactly that by talking about the fundamentals and strategies of starting her online business. This week's guest is Flip Your Life community member and Public Relations Expert, Cheryl Tan. Cheryl used to be a television news anchor and reporter. She had been in the media industry for nearly 20 years and started her company in 2014 in order to help businessmen and women gain media attention they want. Clear instructions and expert strategies, Cheryl gives even the most overwhelmed clients with fresh insight. Join us on this episode as we help Cheryl figure out the right avatar to build her membership, discuss how she can grow her content and find her rhythm on her first membership launch. Let's get this started! [Tweet "When people see the results, they're going to want what you've got."] [Tweet "You have to come up with something that is smart & easy to do."] [Tweet "You ain't never ready, so do it anyway & figure it out as you go. "] You Will Learn: How to batch your content to make it easier for your members. How to use your members' questions to grow your content. The advantages of having core beta members on your launch. Topics you can focus on for your podcast. Plus so much more! Links and resources mentioned in today's show: Flip Your Life Cheryl's Website Our recent Business Insider featured article Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moment: “Today's can't miss moment is our trip to Clearwater Beach.  We decided to go down to the beach because our kids love KIDZ BOP. We heard on Channel 77 that they were having a concert and I thought, “Oh, that sounds like fun.” We had a great time at Clearwater.  Our kids loved the beach. It's awesome that our kids get to just see the ocean.  It's not just about buying the concert tickets or buying the seats on the beach... it's just the experience of being out there.” You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! Jocelyn:  Hey y'all! On today's podcast, we help Cheryl take her online public relations business to the next level. Shane:  Welcome to Flipped Lifestyle podcast where life always comes before work.  We're your hosts, Shane and Jocelyn Sams.  We're a real family who figured out how to make our entire living online.  And now, we help other families do the same.  Are you ready to flip your life?  Alright, let's get started.  What's going on everybody?  Welcome back to the Flipped Lifestyle podcast.  Great to be back with you again this week.  For those of you who may be new to the Flipped Lifestyle Podcast, this show is a little different than other online business podcasts that you're used to.  We do not bring on experts or gurus selling books or anything like that.  We bring on actual Flip Your Life community members, real people running real online businesses and we help them take their business to the next level.  I am super excited for our member that we are bringing on the call today because this is one of our members.  We have actually met in person.  We got to hang out with this person a few weeks ago in Chicago at a conference and we just know she is going to have some great questions today and we're going to have an awesome discussion about online business.

Cheryl Tan is a TV news journalist turned entrepreneur. She is the host of the STANDOUT with Cheryl Tan podcast, in which she interviews exceptional entrepreneurs on their steps to success. She shows entrepreneurs how to be seen as experts in their field - mostly by leveraging the media and other relationships. It took Cheryl persistency and consistency to standout even if nobody knew her at the beginning of her TV career or her business. Find out what she did to standout from the crowd and become the powerhouse that she is today. Check out thetaoofselfconfidence.com for show notes of Cheryl's episode, Cheryl's website, resources, gifts and so much more.