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Visit EOFire.com for complete show notes of every Podcast episode. Alex is the Chief Marketing Sumo for InspireBeats and is responsible for generating over $20 million dollars in B2B leads this year. He and the team at InspireBeats have sent over 1 million cold emails to funded startups and software as a service companies in the last two years.
Alex Berman is the founder and SVP of Operations of a marketing and lead generation firm Experiment27. Alex is responsible for generating over $2.5 million in B2B sales and over $50 million in leads for his clients. He also creates weekly videos to help agency owners grow their businesses and bring in more revenue teaching them how to optimize B2B sales cycles and put inbound marketing strategies in place. Alex was also Chief Marketing Sumo at InspireBeats, a company valued at over $100 million, former Director of Marketing at three time INC 5000 company Dom & Tom. He is also a network video partner for Entrepreneur Magazine. What you’ll learn about in this episode: The massive opportunity outbound marketing provides for agencies How to know if your marketing strategy is the right marketing strategy What to measure with your tracking software to make sure your leads are working The best channels for capturing leads Tailoring cold calls to the target Why cold emails need to be short and to the point Partnering with other agencies to take on overflow work/give away your overflow work How to capture leads at meetups/in-person events Making yourself memorable by connecting people How to do the follow-up right (it differs if you’ve actually met them or not) Why you need to set a KPI Ways to Contact Alex Berman: Email: alex@experiment27.com Website: experiment27.com YouTube: b2bsalestraining.org We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Alex is the Chief Marketing Sumo for InspireBeats and is responsible for generating over $20 million dollars in B2B leads this year. He and the team at InspireBeats have sent over 1 million cold emails to funded startups and software as a service companies in the last two years.
How do you make an email stand out amid overflowing inboxes? Chief Marketing Sumo and email expert Alex Berman teaches how to craft effective emails that get responses.You'll learn:1) How to send cold emails, without being a spammer2) How to zero in on a recipient's email address3) Best practices in customization, subject lines, and openers to ensure your email gets readAbout AlexAlex Berman is the Chief Marketing Sumo for InspireBeats and is responsible for generating over $20 million dollars in B2B leads this year. He and the team at InspireBeats have sent over 1 million cold emails to funded startups and software as a service companies in the last two years.Items mentioned in the show: Streak (CRM for gmail)YeswareQuickmail.ioSidekick chrome extensionThe Pratfall Effect RapportivePete Holmes “You Make it Weird” featuring Zach GalifianakisCall Me Ted by Ted TurnerGrant Cardone's YouTube channelGary Vaynerchuk's YouTube channelKevin Smith's SModcastTextEditRocketship.fmInspirebeats.comAlex's YouTube channelView transcript, show notes, and links at https://awesomeatyourjob.com/ep21See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
How do you make an email stand out amid overflowing inboxes? Chief Marketing Sumo and email expert Alex Berman teaches how to craft effective emails that get responses. You’ll learn: How to send cold emails, without being a spammer How to zero in on a recipient’s email address Best practices in customization, subject lines, and openers to ensure your email gets read About Alex Alex Berman is the Chief Marketing Sumo for InspireBeats and is responsible for generating over $20 million dollars in B2B leads this year. He and the team at InspireBeats have sent over 1 million cold emails to funded startups and software as a service companies in the last two years. View transcript, show notes, links, and more at http://awesomeatyourjob.com/ep21
How do you make an email stand out amid overflowing inboxes? Chief Marketing Sumo and email expert Alex Berman teaches how to craft effective emails that get responses. You’ll learn: How to send cold emails, without being a spammer How to zero in on a recipient’s email address Best practices in customization, subject lines, and openers to ensure your email gets read About Alex Alex Berman is the Chief Marketing Sumo for InspireBeats and is responsible for generating over $20 million dollars in B2B leads this year. He and the team at InspireBeats have sent over 1 million cold emails to funded startups and software as a service companies in the last two years. View transcript, show notes, links, and more at http://awesomeatyourjob.com/ep21
If you have ever tried (and failed) to connect with a high-profile prospect by sending them a personalized – but unsolicited – “cold” email message, you need to listen to this interview with Alex Brennan, Chief Marketing Sumo of InspireBeats.com. Over the past year alone, Alex's company has sent over 1 million cold emails for their prospects, with 2-3% of those messages resulting in the generation of an actual high-value introduction. Their technique is so effective that it actually caused a jaded old marketing wonk (me) to respond and agree to interview Alex on Radio Free Enterprise. At the bottom of this page is the exact email (Subject Line and Body Text) that Alex sent me on December 10, 2015 which resulted in him being interviewed eight days later. If you are in the business-to-business space with an offering that creates a high-level client lifetime value, this service can be a cost-effective way to generate a never-ending stream of qualified prospects. Connect with InspireBeats Website: InspireBeats.com See Their Pricing Packages ----------------------------------------------- — ORIGINAL EMAIL ALEX SENT FRANK — SUBJECT LINE: Room for another interview Frank? BODY TEXT: Hey Frank, Just came across your podcast and I love the charismatic way you interact with your listeners. I'm head of growth for a company called InspireBeats – we do fully managed sales and lead generation for startups and agencies, similar to LeadGenius. Naturally, we're trying to get the word out Since we target a similar group I think it would be quite interesting for your audience to hear some of these insights: * What we learned sending over 1,000,000 cold emails* Prospecting: how to find the perfect B2B lead* What to use instead of a sales script* Why conferences are a hugely overlooked lead gen spot And all that good stuff. Does that sound interesting? Thanks, Alex P.S. Awesome episode about the power of podcast appearances!
Alex Berman, Chief Marketing Sumo at InspireBeats, talks with us about how they’ve built their business by sending over a million targeted, personalized cold emails. He shares some great tips for improving your emailing efforts and closing more deals. Learn more about your ad choices. Visit megaphone.fm/adchoices