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Seguimos con Alex Berman, que nos cuenta las historias increíbles de campañas con celebridades, desde Sylvestes Stallone hasta Aislynn Derbez, ahora con Stori. ¿Cómo es el marketing de celebridades?
Alex Berman nos cuenta la historia corporativa en el corazón de la industria en Monterrey, el paso por Heineken... y el cambio a la startup y las fintech.
Un programa completo sobre el Fintech con Alex Berman, ¡Vicepresidente de Marketing de Stori! ¿Cómo está el mercado mexicano para las fintech? ¿Cómo empezó la guerra de las tasas de interés? Y sobre todo... ¿que es un unicornio? ¡Escúchelo ya! Bovia va de nuevo: contratará ahora una tarjeta de Stori y se va a acostumbrar a ganar. ¿Cuál es la oportunidad en México? El 80% de nuestras transacciones siguen siendo en efectivo. ¿Qué tal? Los unicornios, explicados (los financieros). Una vuelta por el Behavioral Economics. Y la importancia de la confianza, en tu app, en tu tarjeta, y básicamente en todos los servicios que compras. Ya aprovechando el viaje: ¿qué es Mastercard? Y BONUS: Todo sobre el acuerdo entre Shein y Stori para ofrecer la primer tarjeta de crédito de este market place en el mundo. #LosDiosesDelMarketing es una producción de Genio.soy
Want to get your mind blown? Alex built and sold a saas for 10M on an earn out in 3 monthsHe broke down his current operating model with us and we had some cool ideas
Alex Berman, is a passionate entrepreneur and growth expert with a proven track record of achieving extraordinary results. He built a 7-figure agency, exited 5 SaaS companies, authored a bestselling cold email book, and created a YouTube channel with 100K+ subscribers.I'm Moshe Crane connect with me on LinkedIn. My day job is the VP of Branding and Strategic Initiatives at Sage Ventures.Sage Ventures is a commercial real estate firm based in Baltimore, MD. The company buys and operates multifamily rental properties. The company also builds and develops homes that we sell.
Episode OverviewCold email is dead - Listen as Alex debunks this myth and talks about the effectiveness of cold email outreach. He also shared his experiences of successful cold email campaigns and emphasized the importance of tailoring emails to specific individuals and targeting the right decision-makers.About Alex BermanAlex is the Founder of Omni and X27marketing. He has been in the digital marketing space for over 15 years and went from 0 SaaS to 5 SaaS Exits in 2023 and generated over $100m for clients in revenue.Along with being an entrepreneur, he also creates weekly YouTube videos that educate agency owners on how to expand their businesses and generate more income by showing them ways to enhance their B2B sales cycles and implement inbound marketing techniques. Links472 - Show NotesOmni.usX27marketing.comAlex's LinkedIn profileAlex's Youtube ChannelAlex on Twitter: @alxbermanPaulhigginsmentoring.comScaling BlueprintThe Workflow AcademyCloud Consultants CollectiveThe Cloud Consultants ShowSendSparkJoin our newsletterConnect With PaulOn LinkedIn
Crazy thought: cold emails can work. Yeah, we didn't think so either — until we realized how they work when you do it properly. All thanks to this week's Must-Read for entrepreneurs!If you're like most people, you probably assume that cold emailing is a bad marketing strategy. It's too direct, too forward, too scammy, too annoying. Right? But what if you're wrong? What if cold emailing can actually do the trick? That's the premise of The Cold Email Manifesto by Alex Berman and Robert Indries.Omar chose this book specifically because he wanted to challenge his own assumptions about the efficacy of cold emails. And to his (pleasant) surprise, he learned more than he thought he would! Today, he shares key takeaways and explains how to approach cold emailing in a way that builds relationships — without pestering anyone.Short version: cold emailing is all about strategic intent. You have to be subtle, patient, and focused on building a connection. It's not about dropping unsolicited pitches and hoping for a response. It's about crafting a personalized message that speaks to the recipient's needs and interests.Then, you go from there.With this episode, you'll learn how it's done. We'll break down the strategies, and show you how to create a plan for reaching out to people in a way that won't get their guard up. Try something you might not have considered — Click play!SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify| Podcast Feed| How To SubscribeGive us a Rating & Review Show LinksThe Cold Email Manifesto by Alex Berman and Robert Indries
Crazy thought: cold emails can work. Yeah, we didn't think so either — until we realized how they work when you do it properly. All thanks to this week's Must-Read for entrepreneurs! If you’re like most people, you probably assume that cold emailing is a bad marketing strategy. It’s too direct, too forward, too scammy, […] The post MBA2304 Must Read: The Cold Email Manifesto by Alex Berman & Robert Indries appeared first on The $100 MBA.
Crazy thought: cold emails can work. Yeah, we didn't think so either — until we realized how they work when you do it properly. All thanks to this week's Must-Read for entrepreneurs! If you’re like most people, you probably assume that cold emailing is a bad marketing strategy. It’s too direct, too forward, too scammy, […] The post MBA2304 Must Read: The Cold Email Manifesto by Alex Berman & Robert Indries appeared first on The $100 MBA.
Digital marketing expert Alex Berman joins Robert on the show for a second appearance. He shares his expertise in cold email marketing and the new tool and company that he founded to help make it easier for businesses to use email to generate leads and sales. He also shares how he continues to design his lifestyle, living in India and encouraging entrepreneurs to support the world economy by hiring internationally to scale your business. Check out more of Alex YouTube.com Omni.us Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Get our free gift of @ EnjoyBizLife.com. Follow us at facebook.com/n2rpeterson, instagram.com/n2rpeterson, linkedin.com/in/robertav2l, https://www.youtube.com/c/AddValue2Life
Email marketing strategy consultant Jeanne Jennings joins me on this podcast episode of "The Business Storytelling Show" to discuss email marketing automation's do's and don'ts. Join us and connect with Jeanne here: https://emailopshop.com/ Don't miss these episodes: What makes a good email subject line anyway? What's good copy in your email marketing? How to use cold email to book meetings - a chat with Alex Berman
Alex Berman is the founder of the cold email tool Omni.us and author of the amazon best-seller Cold Email Manifesto. Here we talked about mastering the art of Cold Email and why it's not dead. We talked about the importance of lead generation for your business and practical ways to do it! Check out his book, follow him on Twitter, and take advantage of his lead gen tool! https://www.linkedin.com/in/alexanderberman/ https://twitter.com/alxberman http://omni.us http://coldemailmanifesto.com Wanna Talk? Let's do it on Volley - https://talk.volley.app/daltonkjensen Join the Podcast Community - https://discord.gg/UcZBk8Uu3c Support The Podcast, Meet Sponsors, and MORE here - https://linktr.ee/daltonkjensen Monarch Social (BEST Digital Marketing) - https://monarchsocialbrand.com/ --- Support this podcast: https://anchor.fm/dalton-jensen/support
If you've been listening to this show for awhile or spent even a small amount of time in the lead gen space, you're familiar with the typical agency model - you pay me $X per month for Y number of meetings and leads. The model still works but you're always on the client treadmill. Finding new clients, launching campaigns, dealing with delivery headaches and irrational client expectations, and on and on and on. My guest has cracked the code on how to get compounding returns on his cold email expertise without having to constantly look for new clients. In the first half of the episode we discuss how he got started learning cold email while working at an agency and then went out on his own and started getting clients. In the second half we talk about how he transitioned from service provider to SaaS company owner. Join a community of 3,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don't want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.
Alex Berman, founder of Omni.us and author of "The Cold Email Manifesto" joins me on this live recording of "The Business Storytelling Show" to discuss how to make cold emailing a success. Join us and grab a copy of the book here: https://amzn.to/3MslDpA --- Send in a voice message: https://anchor.fm/ctrappe/message
www.patreon.com/banjopodcast This episode features Alex Berman, the banjoist and lead singer for the Baltimore-based jamgrass band the Dirty Grass Players! Alex has an exciting approach to his playing, is a creative improviser, and strong singer to boot. This interview was recorded backstage at the 2022 Del Fest! Sponsored by Peghead Nation, GHS Strings, and Elderly Instruments Alex on the web: www.thedirtygrassplayers.com Contact the show: pickyfingersbanjopodcast@gmail.com
How to use Twitter Ads to Grow Your Agency (Live Training with Alex Berman)
This is it for season 2, on SaaS marketing. This season's great highlights include the episodes with Alex Berman, Fed at GummySearch, and the founder journey story with Jimmy Rose. Thank you to all the guests of this season. Next season will be focused on traditional marketing applied to smaller businesses, among tech and other non-traditional industries. I see there's a real need to explain how these theories and principles apply in practice, so I hope that these guests will help us better understand how to implement them. See you there, or connect with me on Twitter @benjaminboman_ or on my website here.
The Power of Cold Email Marketing with Alex BermanMarketing strategies come and go, but what remains is the power of writing a simple, compelling email. Cold emails are hidden cards that could reach thousands of potential audiences and take your sales to the next level. You just have to know the formula for crafting an email that stands out and how to follow through with your offer.In this episode, Alex Berman joins us to talk about how to generate leads and sales through cold email marketing. He discusses how it works in the B2B and SaaS space. He also lets us in on the secrets of crafting an effective cold email copy. Finally, he shares some of the best habits and biggest mistakes people make in cold email marketing.If you want to know how to make the most out of cold email, this episode is for you!Here are three reasons why you should listen to this episode:Learn the three things to figure out before starting to send cold emails.Discover the three Cs of cold email campaigns.Find out the best habits in crafting and running a smooth cold email operation.For more, visit: www.bestbusinesscoach.caSupport the show
In today's episode of the SOP, the guys talk about How Alex Berman wrote a best-selling book and how it's leading to massive growth in his businesses.Read our Operations Manifesto at https://www.gotalos.co/manifesto (ungated page, no download required)
How Alex Berman wrote a best selling book and how its leading to massive growth in his businesses
Alex Berman is the founder of Leadshark, Taplio, X27, and author of Cold Email Manifesto. In this episode, we discuss how to leverage cold email for B2B SaaS companies. Alex shares his framework for writing authentic emails and getting responses that turn cold email into a superpower. You can get Alex's book on cold email here, read the full analysis of this episode and find show notes here.
IT's sEaSon 3 ePisOdE 3! You know what that means! It means you gotta leave us a 5 star rating and follow us on twitter boyyyyyy!In this epi we chop it up with the Indian Rupee trillionaire himself, Alex Berman. Enjoy as we tickle your eardrums with the sweet soothing sound of this Internet Kids podcast episode!!
Why is cold email such a powerful tool for leaders? When done well it connects you with high-level decision makers and attracts top talent to your team. Unfortunately, most leaders never develop this skill while their competition develops it as a competitive advantage to increase revenue and build their team. I host the "King of Cold Email", Alex Berman, who is an expert at getting CEO's and decision makers to respond to your emails. In our interview, you'll learn a 3-step process to get any target prospect or employee to respond to your email and build a lasting connection. Alex Berman is the founder of x27, Taplio and Leadshark. Berman is a master at lead generation and author of the Cold Email Manifesto, now available on Amazon. He also creates weekly videos to help agency owners grow their businesses and bring in more revenue by teaching them how to optimize B2B sales cycles and put inbound marketing strategies in place. LinkedIn Profile https://www.linkedin.com/in/alexanderberman/ (https://www.linkedin.com/in/alexanderberman/) Company Link: https://taplio.com/ What You'll Discover in this Episode: The key Alex discovered to developing fast friendships across the globe. The surprising business lesson he learned living in India for 8 months. How Alex generated $100M in leads by cold email. What is “cold email'' and why it's so different AND more effective than SPAM. Why using cold email can increase your revenue and attract top talent. Biggest mistake leaders make. 3 steps for writing an effective cold email. When to email and when to text. Biggest mistake leaders make on LinkedIn (that keeps them from ever making a sale). How artificial intelligence can make you better on LinkedIn. Alex's amazing journey from employee to team leader to business owner. Resources: https://www.amazon.com/Cold-Email-Manifesto-pipeline-business/dp/B0B1YXZFQ5/ref=sr_1_1?crid=2PBRWRL923IW5&keywords=Cold+email+Manifesto&qid=1655206181&sprefix=cold+email+manifesto%2Caps%2C105&sr=8-1 (Cold Email Manifesto, Alex Berman and Robert Indries) https://taplio.com/ (Taplio) https://www.x27marketing.com/ (X27 Marketing) Quotes: “Three C's of an effective cold email: Compliment, Case Study, Call to Action.” ----- Connect with the Host, #1 bestselling author Ben Fanning https://www.benfanning.com/speaker/ (Speaking and Training inquires) https://followbenonyoutube.com (Subscribe to my Youtube channel) https://www.linkedin.com/in/benfanning/ (LinkedIn) https://www.instagram.com/benfanning1/ (Instagram) https://twitter.com/BenFanning1 (Twitter)
Alex Berman and Robert discuss online marketing and how the agency model is broken. He is seeking to automate and outsource marketing. We talk about hiring professionals in other countries to do the work and how he and others are training and preparing an online workforce. He loves travel and building business collaborations around the world. 00:38 Power of outreach 3:40 Agency model 11:54 Get a ton of testimonials 15 People only read books 18 Target market 28:43 Mentors 32:15 Mindset shifts 45 Author testimonials 45:22 Routines 34:17 Travel addicted 48:57 Japanese food 50 Free worries- money health 51:24 building networks/ power in their list Check out more of Alex Grow on LinkedIn Free Sales Training Cold Email Book LinkedIn: /alexanderberman/ Facebook: /alexberman1 Instagram: /alexbermancoursee1/ Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Get our free gift of 11 Hacks from Successful Entrepreneurs @ AddValue2Entrepreneurs.com. Do you struggle with procrastination? Sign up for a 5 day challenge to help you take more action and make more money in your business AddValue2Life.com/action Need some hope? Get your copy of the Dose of Hope @AddValue2Life.com/dose. Follow us at facebook.com/n2rpeterson, instagram.com/n2rpeterson, linkedin.com/in/robertav2l, youtube.com/channel/UCU1gxHrzesGKUPHJdKLUTLg
The Pony Tales Podcast presents Alex Berman who has a ton of grit and a joyous heart. From being the #1 US FY in 2018 to recruiting over 20 people in two years following that, Alex shares her ups as well as downs as she exited SW this past summer of '21. A fun episode with a slight accident on Nick's end make for prime entertainment If you want to keep up with our shenanigans, be sure to subscribe, follow, and like! INFO FOR BIZZLER BELOW https://forms.gle/zhSGQRnn7SJvh3YYA Be sure to subscribe, like, and share! Also, big thanks to our sponsors: Elevate Wellness Will Metscher Southwestern Real Estate Martine and Lukasz Greta Huerta Historical Park Bulgaria EnLight.Energy VDisain
No matter what you've been told, cold emailing works – it's one of the most powerful tools among marketing channels to bring in new customers for agencies. But it has to be done right. In today's Spotlight, we talk to Andrew Berman, founder of Leadshark. Andrew shares some of his secrets to getting better results from your next email campaign.
Alex Berman is the chairman and founder of A&R, a holding company that includes X27, a 7 figure marketing and lead generation agency, AGM, an education startup, and multiple SaaS ventures. Alex also has a Youtube channel and Twitter account with over 100 thousand combined subscribers where he teaches everything about lead gen, Twitter growth, and LinkedIn sales. AGM hosts several courses, all with 5-star reviews, for cold email at Cold Email University, growth on Twitter at Twitter10K, LinkedIn sales at LinkedIn, and international sales with American English. Alex is an expert at cold email, lead generation, offer creation, and content. Twitter: @alxberman YouTube: Alex Berman https://www.x27marketing.com/ 1:05 How to Keep Cold Email From Becoming Spam 2:26 "Cold email is a super power." - Alex Berman 7:01 "You're speaking to these customers in their language." - Alex Berman 8:09 "When you crack the code of a good offer, everything changes." - Alex Berman 12:15 The creation and success of the Twitter 10k course. Check it out at twitter10k.com 15:17 "I want students to shift their mindset." - Alex Berman 20:08 "It's about the repositioning of the Twitter account to create an account that can get 10k followers that saves your entire business." - Alex Berman
One of the greatest things about the internet is that everybody is available to you. You can connect with anyone as long as you know how to reach out the proper way. But most people don't know a great formula for these opening messages. That is why I was really excited to have this conversation with Alex Berman who is one the biggest experts in the world of cold email outreach and one of the biggest content creators in the B2B space. In this episode, we discussed about: - his formula in creating an effective cold email (plus mine!)- how to approach a meeting you get off a cold email- how to not get "Pauly Shore'd" aka. pigeonholed for one thing and much more!!! This interview was recorded on the balcony of the Cosmopolitan Hotel's penthouse suite in Vegas while we were hosting a VIP event so the microcontent you'll see on my social feeds is beautiful! Listen to Alex so you can connect to anyone in the world.Connect with Alex :On LinkedIn: https://www.linkedin.com/in/alexanderberman/On YouTube: http://youtube.com/alxbermanConnect with ME!Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Alex Berman" in subject.This that's a genius email address? Me too, but I didn't come up with it. It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.OH! and subscribe to Category Pirates. It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.Support the show (https://connectwithpablo.com)
On this episode of the Agency Builders Podcast, Andre and Christian sit down with Alex Berman, 7 figure agency owner and founder of Cold Email University. In this episode, Alex dropped value on: - How to grow an agency to 7 figures and outsource it - How to repurpose content for Twitter, YouTube, and other platforms - Leverage case studies from massive companies by asking for their permission - How to broker connections between other businesses and take a cut of the deal --- If you're looking to build your own agency, you'll need a lead generation system in place to generate a consistent stream of sales calls. The team at KnowledgeX is here to help! You can learn more about our Pay-Per-Call lead generation system by visiting our website here: https://www.knowledgex.us/ --- Contact Alex: Twitter: @alxberman YouTube: youtube.com/alexberman Course: www.alexberman.gumroad.com --- Contact The Hosts: Andre: andre@knowledgex.us Christian: christian@knowledgex.us Twitter: @andrehaykaljr Website: www.knowledgex.us --- P.S. Be sure to subscribe on your favorite podcast listening platforms so you don't miss new episodes dropping every Thursday!
If you're looking to take your Email Marketing to the next level, you can't miss this (super technical) interview with cold email marketing expert, Alex Berman. Fair warning, this #MarketingStream episode goes from 0 to 60
➡️ If you liked the show, please subscribe & leave a podcast review on iTunes! https://podcasts.apple.com/us/podcast/success-story/id1484783544 ➡️ For More Episodes Visit: www.podcast.scottdclary.com Today we're going to break down how Alex Berman (https://www.linkedin.com/in/alexanderberman/) closed over 400k in new revenue in under 30 days with pure cold email. He breaks down a 5 step process that you can easily replicate in any industry to close more leads. Tweet Me: twitter.com/scottdclary My Newsletter: newsletter.roioverload.com/subscribe ➡️ SUCCESS STORY PODCAST Stories worth telling. Welcome to the Success Story Podcast, hosted entrepreneur, intrapreneur, investor, executive, public speaker & podcaster, Scott D. Clary. On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. Website: https://www.scottdclary.com Podcast: https://www.podcast.scottdclary.com YouTube: https://www.youtube.com/scottdclary Instagram: https://www.instagram.com/scottdclary Twitter: https://twitter.com/scottdclary Facebook: https://facebook.com/scottdclarypage LinkedIn: https://linkedin.com/in/scottdclary
Service agreements and cleaning contracts, do you need them, and how long should they be? Today we will cover the importance of contracts in order to clearly specify rules and expectations with your customers. Today's #AskaHouseCleaner sponsor is #SavvyCleaner training and certification for house cleaners and maids. (https://savvycleaner.com/join) And your host today is #AngelaBrown *** PROMISED LINKS AND GOOD KARMA RESOURCES *** Worksheets for You - https://savvycleaner.com/worksheets How to Start Your Own House Cleaning Company - https://amzn.to/3vv0Lo4 4 Essential Keys to Effective Communication in Love, Life, Work - https://amzn.to/3nzudqg Conflict Resolution Playbook - https://amzn.to/3aQbOQz Never Split the Difference: Negotiating As If Your Life Depended On It - https://amzn.to/3t58OGe Communication Skills: Your Guide to Improving Social Intelligence - https://amzn.to/3xt3n7H These good karma links connect you to affiliated sites that offer products or services that relate to today’s show. As an Amazon Associate, I earn from qualifying purchases. Your support pays our production costs to bring you these free daily tips. THANK YOU. *** MORE VIDEOS ON THIS TOPIC *** Cleaning Service Contract - EXPLAINED - eForms: https://youtu.be/YeJhxBJo-uk How to Write a Cleaning Service Agreement | Writing a Commercial Cleaning Contract - The Business of Commercial Cleaning: https://youtu.be/_hfO5puhGdM Sales and Service Agreement - Alex Berman: https://youtu.be/CokNyLH1aAw How to Set Clear Expectations for Your Team, Partners, Vendors, and Clients - CovetedConsultant: https://youtu.be/1aZLMKodbGU Service Agreements & Contracts - docstoc TV: https://youtu.be/o77D69GcFhw *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** TRAINING & CLEANING CERTIFICATION*** https://savvycleaner.com/join *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown ***FUNNY CLEANING SHIRTS – THANK YOU GIFTS FOR MAIDS*** Daily Giveaway - https://funnycleaningshirts.com *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleaner Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. And cleaning company expansion help. Our host, Angela Brown, a professional house cleaner for 25 years, ran and managed one of the largest independently owned cleaning companies in the Southeast United States. She is the CEO and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com FUNNY CLEANING SHIRTS – Incentive and thank you gifts for house cleaners and maids. https://FunnyCleaningShirts.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com
➡️ If you liked the show, please subscribe & leave a podcast review on iTunes! https://podcasts.apple.com/us/podcast/success-story/id1484783544 ➡️ For More Episodes Visit: www.podcast.scottdclary.com Today we're going to break down how Alex Berman (https://www.linkedin.com/in/alexanderberman/) closed over 400k in new revenue in under 30 days with pure cold email. He breaks down a 5 step process that you can easily replicate in any industry to close more leads. Tweet Me: twitter.com/scottdclary My Newsletter: newsletter.roioverload.com/subscribe ➡️ SUCCESS STORY PODCAST Stories worth telling. Welcome to the Success Story Podcast, hosted entrepreneur, intrapreneur, investor, executive, public speaker & podcaster, Scott D. Clary. On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. Website: https://www.scottdclary.com Podcast: https://www.podcast.scottdclary.com YouTube: https://www.youtube.com/scottdclary Instagram: https://www.instagram.com/scottdclary Twitter: https://twitter.com/scottdclary Facebook: https://facebook.com/scottdclarypage LinkedIn: https://linkedin.com/in/scottdclary
“A lot of the bigger startups have developed an ideal client profile. Among many lifestyle businesses and solopreneurs, it's not as thought-through.” In today's 1:42 episode of The Radio Free Enterprise Minute, Alex Berman shares two quick tips on how to create your prime client profile and identify prospective matches. Listen to our entire conversation, “Hot Leads from Cold Emails” on Radio Free Enterprise: https://radiofreeenterprise.com/hot-leads-from-cold-emails-with-alex-berman/
in this episode I will be covering: Step by step process to find your ideal client on social media How to define your target market? How to find out your audience interest Hashtag Strategy to find out new clients
Salesman.org - Salesman Podcast, This Week In Sales, Sales School And More...
In today’s episode of the Salesman Podcast, we speak with our Alex Berman about how we can book sales meeting with billion-dollar brands. Alex is the founder and CEO of the marketing and lead generation firm, Experiment 27. We also discuss the definition of golden geese buyers and how salespeople can find, contact and close […] The post #699: How To Book Sales Meetings With BILLION Dollar Brands With Alex Berman | Salesman Podcast appeared first on Salesman.org.
Alex Berman is an actual serial entrepreneur. Before the age of 30, he has built a 7-figure agency, completed multiple movie projects, and built a 50,000 subscriber YouTube channel. Most folks feel content to throw that title in their bio as a way to summarize some half-finished projects. Alex, on the other hand, builds systems in a focused and brutally efficient way. He has delegated leadership of his agency, Experiment 27, to someone else and has now set about acquiring more companies for his growing empire. Further, he has generated millions of dollars of B2B services revenue with his cold emailing skill. In this conversation, Alex and Aaron jump around discussing how Alex got his start, what makes a good cold email, and lay out the interrelated conglomerate Alex is building. Sign up for a Weekly Email that will Expand Your Mind. Alex Berman’s Challenge; Find someone that you look up to and reach out with a cold email. Connect with Alex Berman Linkedin Twitter AlexBerman.com Email10k Website If you liked this interview, check out episode 394 with Ryan Kulp where we discuss avoiding competition, thinking creatively, and how he’s built a business empire through acquisitions. Also, Noah Kagan. Text Me What You Think of This Episode 412-278-7680 Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Follow Piper as we grow YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | Spotify
In this video I talk to Alex Fedotoff about how he got started as a freelancer and Facebook advertiser. Alex quickly grew his service business far beyond his own capabilities and had to start hiring. From that point on his agency business snowballed. Alex grew his business to the point that he was able to hire people and pay for a physical location in Warsaw. Alex now offers training products as well as full service advertising. If you are interested in learning how to grow your own agency you should definitely watch this video. If you are interested in learning from Alex or hiring him for ads management, check out his channel linked below. If you enjoy this video, feel free to subscribe! Also feel free to show that like button some love below as well! Stick around for more content! ---------- Check Out More Videos: If You Like This Video You Will Love This ➤ https://bit.ly/32uieii (Alex Berman on X27) Subscribe for more ➤ https://bit.ly/2NlhmFh ----------
How does Alex Berman consistently get sales appointments and land deals with billion dollar brands? This week on The Inbound Success Podcast, Experiment27 Chairman Alex Berman pulls back the curtain on the email strategy he uses to close deals with Fortune 500 companies. From identifying your target audience, to developing an offer and writing cold emails, Alex goes into detail on his campaign blueprint and shares how both he and his clients have used it to win business. Highlights from my conversation with Alex include: If you want to get in front of big brands, Alex recommends that you start by identifying industries where you've had strong performance or a great track record. Then develop a "no brainer offer" for other businesses in that industry. Alex says that enterprise level companies want to see that you've done work with other companies of their size and in their industry. If you can nail those two things, then cracking into big companies becomes much easier. If you don't have a relevant track record, he suggests going after a smaller company in that industry and then gradually working your way up in company size. Once you have identified the industry you are targeting and you have your no brainer offer, the next step is to build a landing page for it. Alex recommends creating four different variations of the landing page and testing to see which performs best. When it comes time to email the target audience, use a short subject line. Alex says "Quick question" performs best for him. The first sentence of the email is then a custom compliment aimed at the recipient (the emails are one-to-one). Alex has found that adding this in produces 10X the responses. That is then followed by a one sentence case study highlighting work you've done for a similar company in the same industry, and a pitch to meet with the recipient. Start by testing different subject lines with small audiences of 50 to 100 people to see which ones work best. The goal is to get a subject line that has an open rate of 80% or greater. Alex generally strives for a 4% meeting book rate (so, four meetings or every 100 emails sent). Alex likes to test different times for sending emails, but has found in general that Tuesday, Wednesday or Thursday at 10 am works best. The strategy that Alex uses works best for companies that sell a product or service valued at $1,000 or more. Below that, Alex says that a company is better off using Facebook ads. The biggest mistakes that companies make when implementing this strategy are outsourcing it, not customizing the emails correctly, and giving up too soon. It can take several tries at testing to land on a really powerful subject line and offer, and the best marketers are the ones that stick with it. Resources from this episode: Visit the Experiment27 website Subscribe to Alex Berman's YouTube channel Check out Alex's Email 10k course Listen to the podcast to get the details on Alex's email campaign blueprint and learn how to use it to close deals with your target prospects. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth, and today my guest is Alex Berman who is the chairman of Experiment27. Welcome, Alex. Alex Berman (Guest): Thanks for having me, Kathleen. Alex and Kathleen recording this episode together . Kathleen: Yeah you know, I was intrigued to read your background and your profile. It talks about how you help clients get meetings with billion dollar brands. So like, land the big whales, if you will, and I'm really excited to talk to you about that, but before we dig into it, will you just give my listeners a little bit of background on who you are, what you do, and what Experiment27 is? About Alex Berman and Experiment27 Alex: Sure. So Experiment27 is part of a bigger holding company that I run. X27 does "done for you" lead generation. So we help companies match with billion dollar brands, but then we also have Email 10K which is of course where people it for it, or they can do it themselves following the course, and there's also consulting for advanced entrepreneurs, but we just kind of help them with lead generation. So basically, if it has something to do with lead generation in the business to business space, that is my specialty. We've been doing this for almost a decade now, and also I run a YouTube channel where we have I think over 28,000 subs, and all we do is post about free business to business sales training. Kathleen: Oh, I love it. And how did you get to be such an expert in lead gen? Alex: A lot of trial and error. It's the same thing that we talk about ... I mean, it's like any marketing channel where the first time you try lead gen, the first I tried it I tried it all wrong. I was spamming a lot of people. I didn't have the offer down, and what I learned is by sending in small batches and by customizing the messages, it allows you to get a lot more feedback quicker, and if you're able to get feedback quicker, you're able to improve the emails constantly. So the main thing that I teach is it's an iterative process of testing a campaign, sending it out there, seeing what the results are, improving it, and then getting a new list of leads that hasn't seen the previous campaign and testing that optimized campaign with email, and then continuing to improve that over and over again. And what that allows you to do is, one, you can get a bunch of sales with cold email which is really cool, but the other thing it does is it really strengthens your offer. So when you do use inbound, you use social media, you use YouTube like we do, it makes the offer that much more likely to convert. Designing Marketing Campaigns That Target Billion Dollar Brands Kathleen: Hm. So walk me through this. If I am a marketer, and I come to you, and I say, "I'm looking to reach people at these huge companies," the billion dollar brands that you talk about, those can be hard target markets to crack into. Walk me through your process from beginning to end if you're going to do this for me. Alex: Sure. So if you're an established company, the first thing I'm going to do is ask what case studies you have and what sort of companies you've worked with in the past. And from there, what I want to do is try to find patterns. So for instance, a lot of our clients are software as a service businesses or services businesses where, let's say, you had a good case study with a potato chip company like a consumer packaged goods company. Then what we're going to do is create an offer just around that company. I call it a no-brainer offer, and what we want to do is come up with an offer that is so good that people can't say no. For instance, for lead generation which is what I sell, it might be something like we're gonna book ten meetings in the next week with people in your ideal customer base, or we're going to give you the money back. Something like that is what we really want to nail down in an ideal situation, and you could do it across ditches like video production we help some people. Usually it's coming up with either a video idea that they like or their money back or coming up with a list of what the video is going to be like bullet points, an outline. From there, once you have the no-brainer offer, it's writing that in a way that highlights the case study, and we could talk about this in a second what to actually put in that email because it's very similar to what we put in Facebook ads when we do that too. But once you have that no-brainer offer and you frame it in a way that is extremely niche specific, then you test it in the market and see what they say. What I've found is with enterprise companies, what they want to see is ... they want to see you've done work with the companies of their size, and they want to see that you've done work with companies that are very similar, as similar as possible, to them. If you can nail those two things, then you're all set to scale the enterprise. If not, I would not approach someone like a Fortune 500 but instead go after people that are $5+ million in revenue, and then try to get one of those smaller case studies that you can then leverage to get these large enterprises. How To Get Started Kathleen: Okay, so that was going to be my question which is, obviously everybody's got to start somewhere. So, it sounds like what you're saying is you start within the same industry or product service, vertical, but you just start with a smaller firm. Correct? Alex: Exactly. So one mistake that a lot of companies make, even big enterprises, is they don't have marketing that's specific for one vertical. So for instance, let's say you're running a software as a service business and you're crushing it with live events, and you're also crushing it with CPG, or you're also crushing it with retail. They will be sending all three of those customers to the exact same funnel, they exact same website. So one of the things that we focus on is not only separating the marketing, so we'll have three different websites for each of those, or one different website for each one of those verticals. Kathleen: A full website, not just a landing page? Alex: Well, a landing page is basically a website. Kathleen: Or a microsite, a microsite. Okay. Alex: It's like a microsite, it's a one or two page site. Usually it's just a headline, some kind of testimonial, some case studies, and then the contact form. Maybe a breakdown of the services. But yeah, and then it's not just coming up with that, but it's coming up with three or four of those options and then testing all four in the market, seeing which one gets the best response, and then only at that point doubling and tripling down on the marketing. Because a lot of entrepreneurs, they have a theory for what their customer looks like, or they have a theory, even if they've been running a business 10-15 years, they kind of know who their customers are, but they actually haven't done a real analysis and figured out one, who are the customers that will be most successful when using this, and then two, who are the customers that I actually make the most money from? And it's cool to do that analysis and then also compare it to which one of these offers actually gets people to buy most often, and then hopefully you find an overlap there. If not, you need to do more research. Developing An Email Outreach Strategy Kathleen: Okay, so you craft the offer, you develop your case study, and then you're sending ... it sounds like you're starting with an initial email. Is that right? Alex: Yeah. It's normally a short email. We can breakdown what the email says if you want. Kathleen: Yeah, let's do it. I love to get as specific as possible. Alex: Okay. So the first thing that I like to test is the subject line. Normally I'll just say if people are writing their first email from scratch, I would say just go with "quick question" because I've sent over 2 million emails now, and that one still outperforms cross niche. So the highest chance to get an open rate is with "quick question." So sending that as a subject line's good. Then what we do is the first sentence of the email is a custom compliment towards the person's business, and this is not something you can outsource, this is not something that you can kind of fake, especially at the enterprise level. It needs to be a custom compliment, and it sounds something like, "Hey Kathleen, really love your Inbound Success Podcast. Long time listener. Love the interview you did with Alex Berman." Just something like that. Or if it's someone at Sony like, "Hey," director of marketing name, "congrats on the Q4 growth. Loved the latest earnings report." You know, just something that's very specific to their business, and what that does is it gets them to keep reading the next part which is the one sentence case study which usually goes like ... Let's say you are talking to Sony, and you worked with ... Who's a competitor to Sony? Like Hitachi. So that custom compliment. So, "Hey, I really love what you're doing with Sony. Love the Q4 growth. We just wrapped a project with Hitachi where we optimized their entire backend, and we were able to generate a 14% increase in," I don't know like new user engagement or whatever you guys did. "We'd love to do the same for Sony. Are you around for a quick call later this week? Let me know, and I can send over a couple times." Kathleen: You know, and I can serve as a testimonial to the fact that this approach works because all right, I'm going to actually read the email that you sent pitching me for the podcast which totally follows your formula. So the subject line was "Huge fan," and you said, "Hey, Kathleen. Just listened to your interview with Sangram Vajre from Terminus, and I was really impressed with the idea of using AI to fit data and automatically build landing pages and ABM campaigns for prospects." That was the initial compliment line, and then you said, "It would be incredible to come on your show as a guest. I run a YouTube channel with over 23,000 subscribers and have been on more than 100 podcasts including," and then you listed some out. So totally following the format you just described which is awesome. I love that you practice what you preach, and it worked, and I got back to you and said, "Yes!" So there you have it. Alex: Yeah. We practice what we preach because every other way is inefficient. Like okay, what I found is when we started doing the personal lines, when we started doing that we got a ten times increase. I know it takes more time. That might have taken four or five minutes. Like I had to look up that podcast episode, we had to listen to part of the episode and figure out what it was, and then after we booked, I did check out the actual episode so I wasn't lying. That all takes time, for sure, but the response boost is worth it, and the conversion rate increase which you might not even see when you send the emails out, but you'll see it like three, four months later. The number of people that work with you or get you on their podcast or whatever from an email like that is much higher than one of these generic cold emails that people are sending out. Kathleen: Absolutely. Now, you mentioned ... I love that you have this formulaic approach. I mean, it's formulaic, but it's like customized formulaic I would say. It's a blueprint more so than a copy and paste. So you apply this blueprint to the email, and you mentioned sending it out to a smaller group in the beginning. So define small. Alex: Small would be anywhere from ... So you want to make sure you get enough data. I would say a minimum of 50 people, a maximum of 100 people with a pitch like this. And what you want to test is a few things. So for instance, what was the subject line that you just read? Kathleen: Huge fan. Alex: Huge fan, okay. So huge fan might have been iteration number four or five, and the first thing that we're looking for is, and by the way this is all broken down in our course, Email 10K, email10k.com. What we want to do is you want to find the subject line that gets over an 80% open rate. So for instance, for podcasts if you open that, that's amazing. Quick question might have gotten under 80% so that was optimized out. When we were sending to breweries, actually the one that won when we were doing ... It was digital marketing for breweries in the United States, it was a beer emoji, and when we were sending to the entertainment companies like Netflix and TV Land and stuff like that, what was booking meetings was, "I was born to work with HBO," or "I was born to work with your company." Benchmarking Success Alex: So that is found through ... Yeah, just hardcore testing. 100 at a time. That's the first thing you're looking for is ... Well two things you're looking for, one is are people opening the email? You want at least an 80% open rate before you even touch anything else, and then two, are the emails any good? Meaning if you get a super high bounce rate then you're going to want to change the way you're finding leads. Kathleen: Now quick clarifying question on that. So you're testing these subject lines. Are you testing simultaneously different subject lines with different small audiences, or are you testing sequentially? Like, you send one, it doesn't work, you send another one? Alex: Sequentially's usually enough. Because the numbers that we're talking about ... So what you want is an 80% open rate. You want at least a 4% meeting book rate. So every 100 emails, you're getting 4 people signed up. So when you're dealing with numbers like that, it's a little easier to see when things are failing or they're succeeding. You'll be able to see pretty quick because you're either going to get a 14% open rate or like a 30%, or it's going to be 90. Right? And that's ... You're really going for those major win emails. Kathleen: All right. So it sounds like shorter subject lines work really well also. Alex: It completely depends on the niche. What I've found is in some niches, yeah, "quick question" works really well, shorter subject lines work really well, and that's because your custom compliment can be seen. If you look at Gmail or even Outlook, you'll see the subject line, and then you'll see that first line of the email. So if you have even just "Quick Q," which also works pretty well, they see that subject line, but then they also see the first line of the email before they open. So a good first line also will improve open rates. Testing Email Copy Kathleen: Yeah, that makes sense. So all right, you test this out, you land on a good subject line. You already have the body copy within the email written. Are you testing that as well? Alex: Yeah. So the main thing I want to make sure first is the subject line gets over 80% before we touch anything to do with the body. I would stick to the exact template that we talked about earlier. That's the baseline template, and then from there if 80% of the people are opening, and you're getting ... Usually it's about 20% reply or less, then we're rewriting the body of the email. Usually it's messing around with the case studies or messing around with the personalized compliments. A lot of people when they first start the compliments, they either go too far in one direction. So for instance, if I was sending this email to you and I had pointed out something specific about the Terminus podcast and written this long paragraph to you, the chances that that would work, especially to an enterprise level company, would be very level. But what people are trying to find and what we're trying to find is you want a compliment that's short enough but it's not super creepy. Like, you don't want it to look like you did a crazy amount of research. Kathleen: Yeah, you're stalking them. Alex: Yeah, exactly. But you also don't want it to be too generic. So part of it is finding that balance. How Long To Run Email Tests Kathleen: Now how long do you wait after you send those initial emails out to kind of close the test? Because obviously, I don't know, in my experience I find that some people look at their email right away, and then for other people it could be a day or two, and they might still open it. What's the right amount of time for that? Alex: After seeing hundreds of these campaigns, it's kind of evolved a little bit because I don't want it to say ... Like, the gut feeling is we should wait a couple days on our tests. What I've found is when a campaign works, it works so well that you can tell after like three or four hours. Kathleen: Wow. Alex: Especially if you're sending at the right times. For instance, the best time I've found actually is a couple hours before this. It's like Tuesday, Wednesday, Thursday 10:00AM Eastern time is usually the best because it overlaps early morning Pacific, and then the other best time is later in the afternoon. So like 3:00 Pacific so you hit like 3:00-4:00PM Pacific. Kathleen: Okay. Alex: But if you're sending on those times, you should be able to see opens and engages. And then the other thing I'll do sometimes with replies is, and this is a little bit of an advanced tactic, but if someone does reply to your email and you're trying to follow up, you can see when they reply and then queue your followups to go out whenever they're checking their emails. Kathleen: Yeah, there's actually a great platform that we've used called Seventh Sense that does that for you which is pretty cool. It just tracks email open times, and then it develops a personal send time for everybody in your database. It's like magic. Alex: Yeah no, it's sick. Because I just sent 50 followups the other day, and it was crazy. Some people only do emails at like 3:00AM Pacific, or maybe they'll do emails at like midnight. Kathleen: Yeah. Yeah. Alex: You just can't tell. Kathleen: So if you have such a short amount of turnaround time that's necessary to conclude a test, it sounds like you can go through this entire process within a week. Alex: You can, and one of the things that I talk to new entrepreneurs about is especially when you're starting your business or if you have a business for a while and you're trying to find what market is worth investing in for your inbound, I would run 10-20 tests. Just even test different offers and different positions within that. Like before you even deal with optimizing or making sure the subject line works or whatever, stick to that basic template of "quick question" and write an email, and then write 10 different emails for 10 different offers. Like maybe one is selling your company like you only work with chip manufacturers. Or only work with software as a service startups, whatever. Just doing what we talked about with the case studies. Because what I've found is one of those ten, or even two of those ten, are going to blow away all the other tests, and then you only focus on those two. Kathleen: And then you just slightly change the contents to adjust for different industries and roll it out? Alex: The ... Yeah, you change the one sentence case study. So we just worked with this company, and we did this thing. Following Up On The Initial Email Send Kathleen: Okay, great. So I love this format. So is there something that comes after the email iterations, or is that it? That brings in the meetings? Alex: That brings in the ... So there are followups on top of it. One, and I broke all of these down in the course, but one is just like, "Hey, I'm sure you're busy and wanted to make sure this didn't get buried." That's a couple days later. Then the third one is, I call it like the big win. So something like, "Hey, we just had a big win working with this solar manufacturer we did that ..." like basically a second one sentence case study, and then asking them for another call like, "Hey, we'd love to talk. If you're around ..." I always try to end emails with question marks, too. Kathleen: Yeah. Alex: "Would you mind if I sent over a few times for a quick call?" is how I'll usually end them. Or I'll just say, "Let's talk?" Alex's Results Kathleen: Great. You teach this method, you've done this with different clients. Talk me through what kinds of results you've seen, and is it specific to a certain type of business or industry or company size? Alex: Is it specific ... So anyone that sells to people that check their emails. That's ... This is what I like to think about, so- Kathleen: A narrow target audience. Alex: It's narrow ... Well so if you think about it though like some businesses aren't good for this. So for instance what I found is loans or mortgages aren't really good because with those you just have to hit so many people that Facebook ads is a better thing. Used cars is also not a good niche for this. But most of the B2B. Anyone that's selling to manufacturers or anyone that works in an office. Things like that are best for this sort of thing. Revenue size I've found does not matter. We've met with most of the Fortune 500 for our clients and for ourselves, and we've met with smaller ... Like everyone from local businesses up to billion dollar brands this is good for. I try to avoid companies under $5 million in revenue because I mean, I like dealing with people that can actually afford this service. I don't like dealing with local businesses. Kathleen: Yeah, yeah. But I guess a local business could presumably take your class or if they heard this they could test out executing it for themselves. They could DIY. Alex: Yeah, for sure. Okay, so what businesses are benefiting from this? Kathleen: Yeah. Alex: I thought you were talking about what businesses are worth selling to. Kathleen: Oh, oh, oh, oh. Yes. Okay, got you. Yes. Alex: So what businesses are benefiting from this? It's usually any sort of business that has a higher ticket. Because this sort of thing like we're talking about, we're personalizing the emails. Every single email, it takes a decent amount of time. So I would say if your cost is under $1,000 per user, it's probably not worth doing this. You should probably do like Facebook ads or something. But if you're selling a service, like my background is selling mobile apps to the enterprise so we're used to selling $100,000 apps, or like $200,000 applications, websites, that sort of stuff, or even a lot of our clients will sell like $25,000 packages, $30,000 packages. Cold email is perfect for those. Kathleen: Great. Okay. So considered purchases, if you will. High dollar value sales. Alex: High dollar value sales, and sometimes they're not considered. I mean, you get the right no-brainer offer. Our initial marketing reviews were $8,500, and we would sell those after a couple weeks, and then that would just go into the retainers. It all depends on the type of client you're going after. Right? Because like for Sony, or for Home Depot or whoever, like $8,500 is very small. Kathleen: Yeah, that is not a considered purchase for them. Very good point. So talk me through the results that your clients are seeing with this, and how long does it take to see those results? Alex: So if you get an email right off the bat ... I actually just saw something in our private Facebook group this morning, some guy sold ... his name was Mark O, he sold $4,500 and then $4,000 off a month like two days after starting, but that's when everything goes perfectly if you get the offer right. If you're willing to put in the time and you're willing to test and you're willing to be wrong 9, 10, 11 times and just keep going back and iterating, I mean it could work pretty quick. It 100% depends on how fast you are, how intuitive you are with the data, and then how much you're willing to actually put into it because a lot of people, they find cold emailing extremely boring, and I did too until ... I had to purposely reframe each email as, "Okay, this email's worth $3. This email's worth $5," like whatever, like I had to reframe it just to get myself to actually work because it is super tedious work. Kathleen: Yeah, but it sounds like it gets easier over time. Alex: It does, and it gets faster. And once you have an offer, it's much better. The hardest part and the thing where you can get stuck for months at a time is trying to find the way that your business should be positioned to get massive amounts of money, and I know it sounds kind of weird, but it's like there is a way to frame any business where it becomes a no-brainer for clients, and then everything else becomes easy. And if you're not at that point where it feels easy and things are like going, until you've been there it's hard to describe it, but there's ... And you'll see it once you get it. There's such a difference between a business that works and a business that just kind of works. Kathleen: Hm. Interesting. Well I love it. 10x improvements like you were talking about are certainly attractive, and the fact that you can do all of this in a week is also very attractive. It's just it sounds like it's really just a matter of time and elbow grease. Alex: Yeah, and if you compare it to something like Facebook ads, like we run Facebook ads as well, and it's a similar strategy where you're filming 10-20 ads and putting budget behind all of them. Those actually take time to get the data in, and it costs money. Right, if you compare it to something like cold email, all that costs is time which for some people is money, but if you're a new entrepreneur and you're not charging like $700 an hour, it's not that much money. Common Mistakes Businesses Make When Targeting Big Brands Kathleen: Yeah. Now what do you see as the most common mistakes that people make when trying to do this? Alex: First most common mistake is they think they can outsource it all, and they don't want to do the customization. I recommend against that, especially in this initial ... the hardest phase, the research phase. Once you have something that works, you can scale pretty easy. They try to outsource too early, too. They customize in the wrong way. A lot of our clients are ... well actually, not a lot of our clients. Some of our clients are international. And so English isn't the greatest for them. Even if they come from like Germany or some Western country. So framing that compliment in a way that doesn't come off as like too crazy is actually something that I struggle with a lot with our coaching clients. That's number two. And then number three would be giving up too soon. And actually giving up too soon/settling too soon. Because you might try three tests, and like test one and test two book zero meetings, and then test three books two meetings. Then you might be like, "oh, I'm going to put my entire business onto test three," when really if you had tested like four or five more times, you might have sent an email that got eight meetings. Kathleen: Yeah. How do you know when to stop testing? Alex: So I would never stop testing. I know even with our ... so with the course part of our business, we spend 30% of our revenue on research and development. So just testing new ads and doing all that stuff outside of scale. I would never stop testing. It's always surprising. What we saw our add to cart cost go from $100 to $6 this week just by testing a new series of ads. Kathleen: Wow. That's crazy. Alex: Right? You can only get those improvements by constantly throwing stuff out there and seeing what works. Kathleen: Yeah. Very cool. And I love how specific you've been just in terms of sharing guidance on the actual wording of subject lines that works and the wording of some of the emails. It's really helpful. If somebody wants to try this, how do you recommend narrowing down your list? Because a lot of the people I know ... You said send it to 50 or 100 people. A lot of the people I know have lists that are much larger than that. Is it just literally a matter of, "All right, I'm going to export this list of 10,000 people, and I'm just going to take the first 100," or is there some other way ... Do you start with like a certain subpopulation? Alex: So what I would do is if you have an inbound list, I would actually ignore it for now. So you have marketing that works for your inbound list, right? Keep that going. What I would actually do is go over to Upwork or go over to LinkedIn and just start making lists of your ideal clients. I would send 100 cold. I would make a list of these people cold instead of going through the people that are subscribed. Because what you want is you test with the cold traffic where you can quickly iterate, and then once you have something that's working with those cold people, then you can take it back to your main list, and you know it'll work versus burning your main list on an offer that may or may not be okay. Kathleen: Do you have any concerns around if somebody does that, jeopardizing their sender score just because people hitting spam or what have you? Alex: Yeah, so normally ... And actually if you "Alex Berman how to avoid the spam box," on YouTube, I broke it down. But normally I'll recommend starting with a brand new domain for cold email, and then you warm it up over like two weeks. You subscribe to some newsletters, you make it seem like a normal email, and actually I would have a different domain for your cold emails, a different domain for your inbound like your email list emails, and a third domain ... actually even a third and fourth domain. Like third domain for cold ad traffic lists, right just in case, because spam is an issue there. And even a fourth domain for just customer communication. That way you protect everything. You keep it all super segmented. Kathleen: Does that get really confusing? Alex: Not for me. I mean, for our ads we've got like alex@X27.io, like alex@X27Marketing.com is our other list. alex@Experiment27.com. It's all pretty easy. Kathleen: And I'm assuming they all redirect at some point to...? Alex: They all redirect ... Yeah they all go to my normal inbox. Kathleen: Okay, got you. Very helpful. All right. Alex: It's a good way to protect your sender score there. Because what you'll also do is a lot of times if you want to test a bunch of different cold email campaigns also, you might, and what I make people consider a lot is you might want to buy a domain for each one of these different niches as well, and then that domain will just redirect to a website that's specific for that niche. The Impact of GDPR Kathleen: Do you worry at all with European like GDPR rules and the increasing focus on doing something similar in the US, do you worry at all that that approach is going to get tougher to use because cold emailing will begin to become disallowed essentially under regulations? Alex: If it's illegal, I recommend not doing it. What I've found is there's always a place for a personalized compliment. The personalizing the emails thing is ... that's what increases our response rate, and it's also what takes it out of the spammy territory. We're not sending messages to 10,000 people. We're not robocalling. It's nothing crazy like that. But I would ... Yeah, if you're in like ... Especially if you're in Europe or the UK or Canada or Australia, definitely consult a lawyer before working with someone like us or doing anything related to this. Kathleen: Yeah, it is getting- Alex: As far as I know, in America it's totally good so far except for maybe California is a little iffy right now. Kathleen: Yeah, definitely. Definitely. But it's interesting the direction everything's heading. It'll be interesting to see where it goes. Okay. Well- Alex: It will be, but it's not like these go away. You can use these same strategies ... Once you get this testing strategy down, you can use it for Facebook ads, you can use it for cold LinkedIn messages. You can use it for text messages. You can use it at events just like testing your elevator pitch at events. It's all the same kind of thing. Just taking words and trying to test the way that you're phrasing things to find ... it's almost unlocking a lock. You want to find a way of wording your business that gets people to buy. How To Learn More About Alex's Strategy Kathleen: Yeah. I love all of this. You've mentioned a couple things like you have a course and you have a YouTube channel. Can you say a few words about if somebody's intrigued and wants to learn more, where they can go to find more information? Alex: Sure. If you want us to do this for you, I would actually just start at the YouTube channel, AlexBerman.com will go right to the YouTube channel, and if you do want to learn this kind of stuff, it's Email10K.com, that's the course. Kathleen's Two Questions Kathleen: Okay, love it. Now, we can't finish up this interview without me asking you the two questions that I ask all of my guests. The first one being we talk a lot about inbound marketing on this podcast. Is there a particular person or company that you think is really just killing it right now with inbound? Alex: Really killing it with inbound. I'm actually not ... I haven't been impressed with very many people when it comes to inbound. Even the greats, I don't know if they're testing or what they're doing, but I see a lot of weird stuff. Kathleen: Oh yeah? Alex: Who have I really ... I actually like Russell Brunson, what he's been doing with his ad strategies, and he runs a SaaS. It doesn't even seem like it. He's selling a software as a service, but he's selling it like an info product. There's some real next level stuff that Russell Brunson's doing. Kathleen: Oh, I'll have to check him out, and I will share his name and the link to his stuff in the show notes. Alex: He does a two week free trial, and then it's only like $150 a month for his software, and somehow he's been able to frame his thing in a way where it appeals to B2B, it appeals to entrepreneurs, and it appeals to ... He's going after like people that are selling multilevel marketing. He's got everything down in terms of how he's framing his thing. Kathleen: Interesting. I can't wait to check that one out. Second question, the biggest kind of complaint I hear from marketers is that digital is changing so quickly. There's so much to keep up with. It's like drinking from a fire hose. How do you personally stay up to date and keep yourself educated on latest developments? Alex: So this sounds kind of counterintuitive, but what I've found is if you stick to the basics and you just try to get like those fundamentals right, everything comes into play. So for instance, when I was getting into Facebook ads, all I had to do was take the offer that I knew worked and put it in general targeting, and then the Facebook AI figured out what it was because we knew the offer worked. Same with YouTube videos. We just have to create content, and it'll find an audience because our offer system. So I think if you create a product that people want, and you phrase it in a way that is very hard to say no to, you'll win, and it doesn't matter if you're at an event or if cold emails get banned, or like cold calling doesn't work anymore. None of that will matter if you can crack that, and then number two is just go where your customers are. I've gotten a surprising amount of work off of Instagram recently. Like to the point where I barely even use LinkedIn anymore. Kathleen: Wow. Alex: But that just comes down to who my target audience is, right? I'm going after younger people now, especially for this course offer, and they're mostly on Instagram versus when I was going after office workers ... Actually, all the office workers are on email versus any of the other social media channels. So I honestly, I don't worry about that at all. Kathleen: That's great. You have figured something out, then, because the vast majority of the other folks I talk to stress about it a lot, so there's definitely a lesson to be learned on the approach that you're taking. Alex: Ooo, okay. So I actually did figure this out. So if you want to figure out where your clients are, write a super targeted Facebook ad and put like $100 in it, and what'll happen is you put no targeting in. The way that Facebook works now is they'll find buyers, and what I've found there is not only will they find out who your ideal buyer is, for instance one of our ads is targeting ... it's converting really good with women between ages 25-65+ which is crazy, and then one of our other ads is only for men which is great, but the main thing that I've found was if you go to placements, it'll tell you exactly where your ads are converting. So for instance, some of our ads do really well on Facebook. Actually, one of my consulting clients was only selling on Instagram. Like hard pitching Instagram, and when we did this ad test we found out a bunch of his people were on Facebook, and he went out and did the same cold pitching on Facebook, and it was like 10-20 minutes, and he already had a bunch of leads coming in. So that's another easy way to find it out. Kathleen: Yeah, you know it's interesting you bring that up because I found that too that paid ads in general are the fastest way to test messaging because you instantly can see what's working and what's not. Alex: Yeah, exactly. You can test messaging there, you can test placements, and then the way that Facebook ... Facebook's getting so smart in terms of their machine learning. So it'll give you data you didn't even know you had. The ad that I wrote, I had no idea it would appeal ... The one that hits women, I think it was getting add to carts for like $10 for $1,000 course which is crazy, but for men it was $16 with the same ad. So I had no idea. Kathleen: Which is still reasonable, but $10's better than $16 every day. Alex: Exactly. Especially when you're comparing it to ... I was at $100 before. Kathleen: Oh, that's great. Alex: But no, you have no idea. It's only the machine learning that taught me that this type of ad works for this market. Kathleen: Yeah, it's crazy what Facebook can do now. It's a little scary sometimes, but it's also really cool. Alex: Yeah. How To Connect With Alex Kathleen: Great. Well if somebody wants to connect with you, has a question, wants to learn more, how can they reach out to you? Alex: Best way to talk to me is to grab the course, Email10K.com. I'm in the Facebook group right now. It's unlimited consulting. If you do just want to like, talk for free, I would go to the YouTube channel. AlexBerman.com will go there. And just leave a comment. I'm usually in there. You Know What To Do Next... Kathleen: Okay. Great. I'll put those links in the show notes, and if you're listening and you liked what you heard or you learned something new, of course I would really appreciate it if you would leave a five star review on Apple Podcasts. That goes a long way to getting the podcast in front of other listeners like yourself who could find value, and if you know somebody doing kickass Inbound marketing work, tweet me @WorkMommyWork because I would love to interview them. Thanks, Alex. Alex: Thanks.
In this episode of the Startup Selling Podcast, I sat down with Alex Berman. Alex is the chairman and founder of a marketing and lead generation agency called X27. Alex is responsible for generating millions in B2B sales for his clients over the course of his career. He also creates weekly YouTube videos to help agency owners grow their businesses and bring in more revenue teaching them how to optimize B2B sales cycles and put inbound marketing strategies in place. He’s also a former director of marketing at the 60-person, three-time INC 5000 agency in NYC and a YEC member. Some of the topics that we discussed in today’s podcast are: Creating emails that will get you a meeting with top Fortune 500 executives. How to craft a good email from subject line to closing, and how to iterate until you get it right. Alex’s use of YouTube for lead gen in his own business. The 3% Rule - Why you shouldn’t edit your marketing copy or the email template you’ve written. The differences between sales and marketing and why they should be separated in a company. Links & Resources Mentioned In This Episode: x27marketing.com - Qualified lead generation Alex Berman’s Youtube Channel: www.youtube.com/channel/UCAr7M4Pz-c1WCpIz3YAJQeQ Listen & Subscribe to The Startup Selling Show Here: Stitcher | Spotify | iTunes | Soundcloud | SalesQualia.com As a Startup, if you’re interested in how to solve a problem, how to build a product, and most importantly, how to impact your customers and change your industry, feel free to grab a copy of my recently released book called: “Stop Hustling, Start Scaling: Ramp Up Your Startup’s Repeatable Revenue with The Q Framework” And, if you’re interested in learning more about Startup Selling, one of the easiest ways for me to help you is to give you a (free) copy of my book called: “Startup Selling: How to Sell If You Really, Really Have To And Don’t Know How.”Just go to www.startupselling.co and you can download your free copyright there. Thanks so much for listening!
Welcome to the Conscious Millionaire Show for entrepreneurs who want to Make Your First Million, with your Host, JV Crum III… Alex Berman: Grow Your Business with YouTube Videos Alex Berman is the chairman and founder of a marketing and lead generation agency Experiment 27. He is responsible for generating millions in B2B sales for his clients over the course of his career. He also creates weekly YouTube videos to help agency owners grow their businesses and bring in more revenue teaching them how to optimize B2B sales cycles and put inbound marketing strategies in place. He's also a former director of marketing at the 60-person, three-time INC 5000 agency in NYC and a YEC member. Like this Podcast? Get every episode delivered to you free! Subscribe in iTunes And, download your free gift today... Get the 7-Figure Formula to Make Millions – Click Here! Conscious Millionaire Network has over 1,800 episodes and 12 Million Listeners in 190 countries. Our Conscious Millionaire Show was named in Inc Magazine as one of the Top 13 Business Podcasts!
Conscious Millionaire J V Crum III ~ Business Coaching Now 6 Days a Week
Welcome to the Conscious Millionaire Show for entrepreneurs who want to Make Your First Million, with your Host, JV Crum III… Alex Berman: Grow Your Business with YouTube Videos Alex Berman is the chairman and founder of a marketing and lead generation agency Experiment 27. He is responsible for generating millions in B2B sales for his clients over the course of his career. He also creates weekly YouTube videos to help agency owners grow their businesses and bring in more revenue teaching them how to optimize B2B sales cycles and put inbound marketing strategies in place. He’s also a former director of marketing at the 60-person, three-time INC 5000 agency in NYC and a YEC member. Like this Podcast? Get every episode delivered to you free! Subscribe in iTunes And, download your free gift today... Get the 7-Figure Formula to Make Millions – Click Here! Conscious Millionaire Network has over 1,800 episodes and 12 Million Listeners in 190 countries. Our Conscious Millionaire Show was named in Inc Magazine as one of the Top 13 Business Podcasts!
Every seller should create good content as a tool to gain leads, grow their business, and increase overall success. Kyle Burt first heard The Sales Evangelist podcast two years ago when we interviewed Alex Berman about using video in sales. Kyle, who once chose business school over film school, went home and started making videos. Massive success Kyle quickly turned his video capability into massive success for himself. Before video, he was using cold calls, email, and "screaming from the tops of mountains," knocking on every door and delivering cookies. When you're starting out, you have to be willing to do whatever it takes. He realized that video provided a good strategy to get leads. But he shifted his focus to making videos because he wanted to make videos. He realized he had a level of value and a perspective that wasn't being shared. Kyle recognized, too, that only the people in his bubble would understand the content he was posting because it was niche content. Coca-Cola He established a weekly schedule because he knew he had to post consistently, and he introduced Whiteboard Wednesdays. It was a chance to introduce different technologies. Maybe 20 videos later, he was on vacation in Cancun in 2017 when he got a LinkedIn message from the VP of technology for Coca-Cola. He assumed someone was pranking him, but in fact, the gig turned into a consulting opportunity with the company. When Kyle realized the VP had seen the very first video he ever posted, the most awkward of the bunch, he knew that he was on to something with video. Objections In the case of objections, sellers often face their own objections to appearing in or creating videos. "I don't look good enough for the camera." "I don't have the right equipment." "There isn't enough time to create videos." The important parts of the content are good audio and good content. [Tweet "When you see something that looks like a commercial, smells like a commercial, and feels like a commercial, most people run. Instead, be relatable in your videos and focus on the message. #VideoContent"] Fear of the comments In my own case, I've been slow to take advantage of YouTube because I'm a little bit afraid of the comments I might get. People can be nasty sometimes. The point is that there will always be the possibility of those comments. Someone once told Kyle he sounded like a little baby. He wasn't even entirely sure what they meant by it, but he had to let it roll right off. You have to be ready to take it on the chin when you put yourself out there. You're going to get some good and some bad. Internalize the fact that nobody has it all figured out, and then realize that people are genuinely good. Most people don't want to tear you down, so don't spend your time on the small number of people who have something negative to say. It's worth noting, too, that stories only survive for 24 hours, so they won't live forever. If you create a bad one, it won't be around for long. Even with LinkedIn, the feed algorithm means that it might technically always be there, but it will be harder to find. Persistence We spent two years trying to get Kyle on the show but we couldn't make it work out because of different schedules. Our recording day is Monday because it's what works best for my team, and sometimes we have to bypass opportunities if they don't fit with that schedule. In Kyle's case, he was persistent. He got early access to LinkedIn Live, which as of this writing is only available to a few people, and he invited me to connect with him. After 18 months of no real interaction, he reconnected with me and we made it work. He grabbed my attention and we ended up recording with him on a day outside of our normal schedule. Disrupt the norm. Create good content that stands out. LinkedIn reach My good friend Stephen A. Hart from the Trailblazers Podcast pointed out recently that there are 9 billion impressions on LinkedIn every week, which amounts to 468 billion impressions annually. Of those, only about 3 million users are creating content. That means there is a lot of space to create more free content. You can't find that kind of visibility on YouTube, Facebook, or any other platform. Basically, there are a small number of creators and a huge number of impressions, so it behooves you to grab a piece of the video market. I happened to get into podcasting early when there were only a few sales podcasts. Now I'm a grandfather in the podcasting world. Much innovation seems to happen with consumers first. The business world moves more slowly because there are more considerations to think about. The marketplace dictates what it wants. Coffee With Kyles Kyle previously collaborated with another guy named Kyle to launch a video podcast called Coffee With Kyles. Now he's working on a solo style show that will primarily involve live video. It will allow him to eliminate a lot of the editing and create more interactive experiences. In the case of this podcast interview, our audience can't interact with us right now as the interview is happening. When they are finally able to, it will change the game. The goal is to get more people engaged and online. When you go live, you can't stop the show because something goes wrong. Kyle said he has gone live five times and has broken the system five times. Because of his persistence, he was one of the few to beta test LinkedIn Live, and it allowed him to connect with people and build relationships. If you try to be known, you'll miss the mark. If you create good content, you will be known. It's all about who knows you. If you aren't creating some form of content or interacting with content on social media, you are irrelevant. Figure it out quick. If you're a writer, write. If you can do video, do that. If you can do audio, do audio. Figure out your lane and experiment. Every seller should create good content. [Tweet "In the end, the middle is just noise. #Noise"] "Every Seller Should Create Good Content" episode resources You can connect with Kyle on LinkedIn or at his website, www.catchcloud.com. If you haven't connected with me on LinkedIn already, do that at Donald C. Kelly and watch the things I'm sharing there. You've heard us talk about the TSE Certified Sales Training Program, and we're offering the first module free as a gift to you. Preview it. Check it out. If it makes sense for you to join, you can be part of our upcoming semester. You can take it on your own or as part of the semester group. The program includes 65 videos altogether, and we just completed a beta group that helped us improve the program and maximize the information in it. If you and your team are interested in learning more, we'd love to have you join us. Call (561)578-1729 to speak directly to me or one of our team members about the program. This episode is also brought to you in part by mailtag.io, a Chrome browser extension for Gmail that allows you to track and schedule your emails. You'll receive real-time alerts anyone opens an email or clicks a link. I hope you enjoyed the show today as much as I did. If so, please consider leaving us a rating on Apple Podcast, Google Podcast, Stitcher, or wherever you consume this content and share it with someone else who might benefit from our message. It helps others find our message and improves our visibility. Audio provided by Free SFX and Bensound.
In this interview I speak with B2B Sales Consultant Alex Berman about the best ways to get Fortune 500 clients. Alex Berman runs an agency called X27 (experiment 27) that specializes in teaching brands how to sell to billion dollar companies. In this interview Alex teaches some of his B2B sales techniques and how you can learn to get better results from your cold calling and cold emailing. Alex shares his journey into the world of B2B Sales and how some of his students have landed multi 5 figure contracts from cold email without even using the phone. If you are an agency owner, sales person or marketer and you are looking for a B2B sales system or a B2B lead generation system, you are in the right place. If you haven't already, check out Alex Berman's YouTube channel where he shares all of his best strategies. Finally, make sure to comment on the video letting me know what you think of Alex's tips. If you haven't already, make sure to subscribe to the channel to get notified of my latest tutorials and interviews. If you enjoy this video, feel free to subscribe! Also feel free to show that like button some love below as well! Stick around for more content! Subscribe for more https://bit.ly/2NlhmFh
Wingnut Social: The Interior Design Business and Marketing Podcast
Sometimes you need to step out of the design world to get a fresh perspective. That’s why our guest this week is Alex Berman. Alex is the chairman of experiment 27 and has a keen eye and insight into marketing that designers may find refreshing. Alex Berman is the CEO of experiment 27, and something of a YouTube star. Experiment 27 specializes in getting clients meetings with big brands and Fortune 500 companies. But on his B2B marketing YouTube channel, Alex dispenses amazing advice to anyone looking to up their marketign game. What You’ll Hear On This Episode of Wingnut Social [2:15] We can all agree that Natalie is vital to this podcast [5:31] Why Adam is a marketing wunderkind [6:50] Adam’s first step to generating leads [8:08] How to game a directory [10:40] How Alex would try to game his rankings if he was a designer [16:05] Find the best channel for your business [18:40] Restaging an old project [23:52] You have to be sure you’re speaking to your ideal client [27:40] How to charge more [30:40] How to use past clients to generate leads [33:28] Whut up, Wingnut? Connect with Alex Berman Alex Berman on YouTube Epic Mail Machine Resources & People Mentioned Upwork Onward by Howard Schultz Wingnut Social’s services Quick tips to improve your marketing One of the first steps Alex would take to improve the marketing of any interior designer is to, as he says, game the rankings of any listing online. Your mileage may vary with this, but if you search your hometown and “best interior designer,” you can see what your potential clients will see when they’re looking for someone to work on their home. Now Houzz and Yelp may be controversial in the design world, but if those two sites are coming up first, then you want to get your rankings up on those sites. How do you do that? Alex, unsurprisingly, recommends experimentation. See if reviews raise your rankings, logging into your account, etc.. Scale your best practices Alex recommends looking at what has worked for you in the past. That might mean working more closely with realtors, or it might mean working more closely with contractors. But if you take your best clients, and look at how you got in touch with them, you’re building a blueprint for your marketing. And then ask those clients if they would be willing to make a custom video testimonial for your company. The results, Alex says, are staggering. Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
Alex Berman is the chairman and founder of a marketing and lead generation agency Experiment 27. Alex is responsible for generating millions in B2B sales for his clients over the course of his career. He also creates weekly YouTube videos to help agency owners grow their businesses and bring in more revenue teaching them how to optimize B2B sales cycles and put inbound marketing strategies in place. He's also a former director of marketing at the 60-person, three-time INC 5000 agency in NYC and a YEC member.
Episode #42- Alex Berman, founder of X27 Marketing, joins the show to discuss how he has used cold emailing to land enterprise level clients like McDonalds. Your favorite Marketing Geeks hosts, Justin Womack and Andros Sturgeon, are back to interview Alex and to ask the hard hitting, tough questions that no one else in the podcast world is willing to ask. If you like surprises, if you like shocking truths, and if you love emotional roller coasters, then you are probably just as likely as anyone else to love this episode. Get ready to have your world rocked because it happens today on the Marketing Geeks! Want to start a podcast like Marketing Geeks? Email us at info@marketinggeekspodcast.com for details about podcast launch consulting and getting started. This episode is brought to you by multiple sponsors including the referral generating platform, BannerSeason. Send your clients, friends, and relatives personalized mugs, brownies, water bottles, and more. At BannerSeason, you can customize these items with any image you choose and include the person's name on the item. Go to BannerSeason.com and use invitation code START to get started today. If you are a business, it's easy to automate birthday or customer anniversary card / postcard campaigns using this software. Go to www.bannerseason.com and use invitation code "START" to create an account. If you want to learn how to set up the automated direct mail campaigns, reach out to info@marketinggeekspodcast.com and we will contact you. Remember, we love our listeners and want to continue to grow the show so that we can provide even better content and quality going forward. Please do us a favor and rate and leave a written review to help boost our rating on iTunes, GooglePodcasts, Stitcher, and whereveer you are listening to the show. Connect & message us on LinkedIn: Justin Womack: https://www.linkedin.com/in/justinwomack1/ Andros Sturgeon: https://www.linkedin.com/in/androssturgeon If you would like to support the show with a donation, please find the link below and submit a contribution. https://anchor.fm/marketing-geeks/support Donors that donate $0.99 per month will get a featured shout out on the show. Donors who donate $4.99 per month will get the shout out plus access to all webinar recordings. Donors who donate $9.99 per month, you get all the recordings PLUS a private group coaching call once a month for one hour with the Marketing Geeks. Want to be a guest on the Marketing Geeks Podcast or suggest someone? Please email us at info@marketinggeekspodcast.com Visit our website www.MarketingGeeksPodcast.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app · Trainual: Trainual is a software that helps you document what you do, so you can easily delegate and train others. https://trainual.com/freemonth/ --- Send in a voice message: https://anchor.fm/marketing-geeks/message Support this podcast: https://anchor.fm/marketing-geeks/support
Today's Guest In this episode you will learn about the ups and downs of selling to large client. Alex Berman is an expert in finding enterprise clients in b2b. This is the 128th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Enterprise people are easier to sell to. It's not their money and they are […] The post SBM 128: How to Successfully Sell to Enterprise Clients with Alex Berman appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.
This week's podcast is going to be a little bit different. I was recently on the Hardy Haberland Show, and I wanted to publish this Interview here because we talk a lot of stuff that we haven't gotten around to tackle much on the podcast or on the YouTube Channel. Other than the standard B2B Cold Email stuff, we actually talk about where we are as a fashion company with Wohello, how's my upcoming movie coming along. This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business at http://bit.ly/x27contract. [$1,000 value] In this episode you'll learn: [1:35] My Time at Dom & Tom and how Experiment 27 got started. [3:02] Cold email is not just about personalizing and following up [6:11] The biggest Cold Email Mistake [10:05] The Research on PS Line [10:42] How to be consistent on Lead Generation? [13:00] The biggest lesson for the discovery call [14:58] The Sales presentation system at X27 [16:31] What businesses are doing wrong when sending proposals? [17:30] How do you shorten the Sales Cycle? [21:41] What tools are used by the X27 team? [23:15] How I got into filmmaking [25:18] Movie business is not all about who you know [26:12] My number 1 advice for anyone wanting to get into the movie business [27:05] Advice for aspiring Directors [29:50] The dawn of Wohello [32:35] What I've learned about scaling a team [34:02] The most exciting thing that I've learned in the past year Links mentioned: Catch the new episodes of the Hardy Haberland Show at haberland.libsyn.com Catch the Episode on Hardy's YouTube Channel at http://bit.ly/2TEo0wy Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org). If you've enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
Want to write a cold email that will definitely catch some VIP's attention? Need to get your foot in the door with a fresh, exciting contact? Tune in to hear special guest Alex Berman (Experiment 27 Founder) spill his best strategies for writing the perfect cold email that always gets read. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @EricSiu
Alex Berman is an entrepreneur, digital marketer, and podcast host. He has generated over $100 million in B2B leads. If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.
Alex Berman is an entrepreneur, fashion designer, and Hollywood filmmaker. He has generated over $100 million in B2B leads. Brought to you by Haberland Group (HaberlandGroup.com) and Hardy Haberland's Programs (HardyHaberland.com). This podcast is brought to you by Haberland Group. Haberland Group is a global provider of marketing solutions. With multidisciplinary teams in major world markets, our holding companies specialize in advertising, branding, communications planning, digital marketing, media, podcasting, public relations, as well as specialty marketing. If you are looking for a world-class partner to work on marketing programs, go to HaberlandGroup.com and contact us. This podcast is also brought to you by Hardy Haberland's Programs. Hardy provides educational programs for high performers who want world-class achievement, true fulfillment, and lasting transformation in their lives. He also provides consulting for established brands and businesses that have generated a minimum of $3 million in annual sales. If you need a catalyst for transformation and a strategist for success at the highest level, go to HardyHaberland.com and apply. If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.
Here’s an interesting thought: Cold emailing. It works. Really well, actually … at least according to Alex Berman. In fact, he’s helped his clients generate over $100M in new business from cold emails. Alex is the Chairman of Experiment 27, a digital marketing agency that specializes in cold emailing. x27, as they like to call themselves, is easily creating new business for themselves and others using a systematic process of emailing. The best part? Alex believes in giving away his best secrets: He joined us on the Lead to Grow podcast and gave his simple approach to cold emailing that has generated millions of dollars of revenue for himself and others.
Hello and welcome to another episode of Kick-Ass Brands Show.Today I have for you Alex Berman. He is the co-founder and Chairman of Experiment 27. Alex is responsible for generating millions in B2B sales for his clients.He also publishes weekly videos to help agency owners grow their business and bring in more revenue teaching them how to optimize B2B sales cycles and put inbound marketing strategies in place and has over 12,000 YouTube subscribers. He’s also a former director of marketing at the 60-person, three time INC 5000 agency and a member of Young Entrepreneur Council.In this interview, Alex shared some really cool marketing tactics and explained why most email outreach campaigns fail.Let’s go!
Alex Berman shares his best tips and tricks to using cold email to create massive growth fast. Follow Alex on Youtube https://www.youtube.com/channel/UCAr7M4Pz-c1WCpIz3YAJQeQ Visit his site https://x27marketing.com
Alex is the co-founder and CEO of Experiment 27. Alex is responsible for generating over $6.5 million in B2B sales and over $100+ million in leads for his clients. He also creates weekly videos to help agency owners grow their businesses and bring in more revenue teaching them how to optimize B2B sales cycles and put inbound marketing strategies in place. He’s also a former director of marketing at the 60-person, three time INC 5000 agency in NYC. In this episode we breakdown: The exact 3 things you need to write the PERFECT cold email How to use cold emails to gain leads What NOT to do when writing a cold email How many emails you should write every week to maximize leads WHO to focus on when writing cold emails! Connect with Alex Berman! https://www.linkedin.com/in/alexanderberman/ http://b2bsalestraining.org/ https://www.instagram.com/alexberman1/ http://experiment27.com/ Connect with COREY CORPODIAN! Email: Corey@unleashsuccess.com Facebook: www.facebook.com/CoreyCorpodian/ Instagram: www.instagram.com/coreycorpodian/ Subscribe to UNLEASH SUCCESS! http://www.unleashsuccess.com/podcasts To Join the conversation: Join the Unleash Success FB Group for accountability, tips, and breakdowns of guest strategies! facebook.com/groups/unleashsuccess
Marketing, sales and production are the three key roles in a professional services business, and finding our X Factors within these roles is fundamental to success. Why do we struggle to generate leads? What's the formula for writing a cold email that will convert into opportunities? When we pitch ourselves to potential clients, how do they judge us if they can't know our technical skill?
Building A Multi-Million Dollar Business By Helping Agencies Grow with Alex Berman of Experiment 27 In this episode of Content and Coffee Kimia sits down with Alex Berman of Experiment 27. Experiment 27 helps digital agencies grow by handling all their demand generation and inbound marketing helping them book more meetings and close more deals. We talk about a wide range of topics from how Alex got started to mistakes he has made along the way, and how he has built his team to run Experiment 27. If you would like to learn more about Alex and what he is doing you can find him here: http://experiment27.com/ or check out his youtube videos here: https://www.youtube.com/user/alxberman If you would like to learn more about the host of this episode you can find Kimia here: www.ghostit.co/ or send me an email at kimia@ghostit.co
Salesman.org - Salesman Podcast, This Week In Sales, Sales School And More...
[zilla_alert style=”yellow”]Click to subscribe on your mobile device: iTunes | Google Podcasts [/zilla_alert] Alex Berman is the founder and chairman of a marketing and lead generation firm Experiment 27. Berman is responsible for generating over $6.5 million in B2B sales and over $35 million in leads for his clients. On this episode of The Salesman Podcast Alex shares how […] The post #545: How To Generate More Sales Leads (Using YOUTUBE?!) With Alex Berman appeared first on Salesman.org.
In today's episode, we're talking to Alex Berman, the CEO of his agency named Experiment27, where he and his team help dozens of other digital agencies with generating more leads, getting more referrals, and launching high-converting outbound selling campaigns.
Well this is a short but sweet one. People usually get hurt when an episode is on the short side but I think this is mercy on the audience as the majority of this recording was me rambling about shit I probably don't know anything about. Alex Berman I met near the end of 2017 when he just started doing stand-up (and also one of the first people to review the podcast). Since then he's been on my monthly show at The Fourth Wall so I figured I'd extend the same courtesy to him as I do everyone and interview him on the cast. In this interview I mostly ramble off of Alex's short answers but we do get to the bottom of my fashion choices which is revealed to be not a costume but a daily outfit.
Alex Berman runs one of the most in-demand B2B marketing firms on the planet. Learn how he is able to turn cold emails into leads, clients and profits. http://experiment27.com
In today's episode, we're talking to Alex Berman, the CEO of his agency named Experiment27, where he and his team help dozens of other digital agencies with generating more leads, getting more referrals, and launching high-converting outbound selling campaigns.
The post EP 14: Lead Gen for Agencies, with Alex Berman appeared first on Kelly Campbell.
Alex Berman is the co-founder and CEO of Experiment 27. Alex is responsible for generating over $6.5 million in B2B sales and over $35+ million in leads for his clients. He also creates weekly videos to help agency owners grow their businesses and bring in more revenue. He teaches them how to optimize B2B sales cycles and put inbound marketing strategies in place. Quotes To Remember: “There’s nothing a business wants more than more business.” “The key to get them to pay more is to understand the problem.” “Talk to people in the industry and generalize them out.” “Sales strategies just evolves and gets very intricate for each company.” “It is not really needing to nurture them. It’s making that big of an impression.” “It really is just trying your hardest to deliver value, not trying your best to sell them.” What You’ll Learn: How to find qualified leads How to get leads to pay higher prices for products and services Nurturing relationships with potential customers What to do to get more leads Key Links From The Show: Alex’s Site Alex’s YouTube Channel Behance Dribbble Clinch Fuzz Modern Health Monk Recommended Books: Those Guys Have All the Fun by James A. Miller and Tom Shales Shoedog by Phil Knight Onwards by Howard Schultz Support Breakthrough Success On Patreon Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience. I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success. You can support Breakthrough Success by going here.
Alex Berman is the Founder and President of Experiment 27. Alex is responsible for generating over $6.5 million in B2B sales and over $35+ million in leads for his clients. He also creates weekly videos to help agency owners grow their business and bring in more revenue teaching them how to optimize B2B sales cycles and put inbound marketing strategies in place. He's also a former director of marketing at the 60-person, three time INC 5000 agency in NYC. Resources Experiment27: Drive Leads to Your Digital Agency (website) B2B Sales Training (YouTube video) How to Talk to Anyone (book)
Visit EOFire.com for complete show notes of every Podcast episode. Alex is the Chief Marketing Sumo for InspireBeats and is responsible for generating over $20 million dollars in B2B leads this year. He and the team at InspireBeats have sent over 1 million cold emails to funded startups and software as a service companies in the last two years.
Alex is the CEO of a marketing and lead generation agency Experiment27. He's responsible for generating over $6.5million in B2B sales and over $35million in leads for his clients. Top 3 Value Bombs: 1. Develop an assumption that you are doing a terrible job; this will help you seek feedback and improve 2. Hire two sales people instead of one; you can benchmark their performance and analyze whether there is an issue with the product or the market. 3. If something is not working and you have the numbers to show it, you have to be willing to pull the trigger. Visit Alex’s website - Experiment 27 Sponsors: Zendesk: Zendesk makes it easy for your customers to reach out, and even easier for you to manage support and provide excellent customer service. Schedule a demo today and see for yourself at Zendesk.com/fire! ConsultX - Business Success Programme: Have you ever thought about using your past business or corporate experience to help others in business by becoming a Business Consultant, Coach or Advisor? Find out more by visiting Consultx.com/fire! You can also check out their podcast, Everything Business Consulting, to help you get started!
Alex is the CEO of a marketing and lead generation firm Experiment27. He is responsible for generating over $6.5 million in B2B sales and over $35 million in leads for his clients. He also creates weekly videos to help agency owners grow their businesses and bring in more revenue. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar with international business coach JV Crum III. Like this Podcast? Then get every episode delivered to YOU! Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it. Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!
Conscious Millionaire J V Crum III ~ Business Coaching Now 6 Days a Week
Alex is the CEO of a marketing and lead generation firm Experiment27. He is responsible for generating over $6.5 million in B2B sales and over $35 million in leads for his clients. He also creates weekly videos to help agency owners grow their businesses and bring in more revenue. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar with international business coach JV Crum III. Like this Podcast? Then get every episode delivered to YOU! Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it. Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!
Alex Berman is the founder and SVP of Operations of a marketing and lead generation firm Experiment27. Alex is responsible for generating over $2.5 million in B2B sales and over $50 million in leads for his clients. He also creates weekly videos to help agency owners grow their businesses and bring in more revenue teaching them how to optimize B2B sales cycles and put inbound marketing strategies in place. Alex was also Chief Marketing Sumo at InspireBeats, a company valued at over $100 million, former Director of Marketing at three time INC 5000 company Dom & Tom. He is also a network video partner for Entrepreneur Magazine. What you’ll learn about in this episode: The massive opportunity outbound marketing provides for agencies How to know if your marketing strategy is the right marketing strategy What to measure with your tracking software to make sure your leads are working The best channels for capturing leads Tailoring cold calls to the target Why cold emails need to be short and to the point Partnering with other agencies to take on overflow work/give away your overflow work How to capture leads at meetups/in-person events Making yourself memorable by connecting people How to do the follow-up right (it differs if you’ve actually met them or not) Why you need to set a KPI Ways to Contact Alex Berman: Email: alex@experiment27.com Website: experiment27.com YouTube: b2bsalestraining.org We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Accelerate! Expresso. It's a weekly round-up show that contains snippets from each interview from the previous week's slate of guests. These clips have been edited into tight, short show that will give you just a taste of the insights you missed if you didn't catch every episode of Accelerate! In this episode, you'll hear from excerpts from my conversations with the following experts: Sally Duby, Josiane Feigon, Lincoln Murphy, Philip Schweizer, Bridget Gleason and Alex Berman
Joining or founding a startup is a thrill, but building a working sales process from scratch is notoriously difficult. Alex Berman, Co-Founder of Experiment27 (X27), a company that provides lead generation services for digital agencies, joins me on this episode.
In the 6th episode of the Turning Points Show, I am joined by Alex Berman. Alex is an expert on lead generation having successfully worked in the industry for a number of years. He is the founder and CEO of Experiment 27, a successful all-in-one marketing offering for digital agencies. He also has a YouTube channel that is packed with amazing advice for people in all types of business in relation to marketing and lead generation. Finally, he is the host of the new 'Digital Agency Marketing' podcast. This interview covers a wide range of topics, such as how businesses can improve their lead generation efforts, how to find your passions, getting started in business, living as a digital nomad and much, much more To find out more about Alex, check out: Experiment 27: http://experiment27.com/ YouTube: https://www.youtube.com/user/alxberman Twitter:@alxberman Instagram: alexberman1 LinkedIn: https://www.linkedin.com/in/alexanderberman To find out more about Andrew, check out: http://www.andyomalley.com/ + https://www.youtube.com/channel/UC_TZyxwvW698k8XXzwXkzRg
In this episode of Inbound Agency Journey, Andrew speaks with Alex from experiment 27 about how inbound agencies can fill their pipelines by selecting an agency focus and running cold campaigns to those industries. Enjoy!
What if you could generate over $50 million in sales lead? Well, my guest today, Alex Berman, has done that. Hopefully you can apply the strategies he's sharing with us today so you can see the same success that he's had. Lead generation is one of the most important things in sales. You've got to […] The post TSE 503: How Alex Berman Did $50million+ In Leads Generation appeared first on The Sales Evangelist.
Imagine being the one responsible for generating an additional $9,000,000 in leads for your company, and in less than one business quarter at that. Not unbelievable enough for you yet? How about closing over $1,000,000 in additional revenue for that same company, in less than six months. Surely, you do not believe this is something one person could do. However, for one man, the guest on #thePawdcast for this week, Alex Berman, this is simply the norm. Alex Berman dives deep into his past, learning how to not only become one of the top marketers, influencers, and well-rounded hustlers on the internet, but how he is helping agencies around the world scale their revenue dramatically with fewer ad dollars, and with less time, than ever before. We chat a lot on this podcast about how any company, any startup, any enterprise can become better marketers. What goes into a great marketing strategy? What is the most overrated thing that most of you are doing? What about the most underrated? What are the small things that you can start applying to your business, today, that will have compounding interest on your growth in the coming months? We cover this all on Episode 037 of #thePawdcast with Alex Berman, and the only thing that you need to do is listen. Bon appetite to the knowledge that awaits you! Listen to this episode on iTunes: https://itunes.apple.com/us/podcast/the-pawdcast/id1071470844?mt=2 Listen to this episode on Soundcloud: https://soundcloud.com/pawdcast/episode-037-alex-berman-expertment27 Listen to this episode on ChopDawg.com: http://chopdawg.com/podcast/episode-037-alex-berman-expertment27 Experiment27 Website: http://www.experiment27.co Alex Berman’s YouTube: https://www.youtube.com/user/alxberman Alex Berman’s Twitter: https://twitter.com/alxberman About #thePawdcast — Discussing all things entrepreneurship, startups, creativity, businesses, innovations, self-awareness and everything in-between. Hosted by Joshua Davidson, Eddie Contento, and Dan DiGangi. Brought to you by ChopDawg.com. Episode Background Music Provided by BenSound.com. #thePawdcast Theme Song Provided by the talented Eddie Contento of ChopDawg.com.
The journey begins! Digital Agency Marketing Podcast is launched. Every week we will create content to help you push your digital agency business forward. In today's episode you'll learn... about your host Alex Berman about the mission of this podcast who does Experiment 27 help? about the show's frequency the type of content we will produce who can you expect to be featured? where can you find us online? we put together an AMAZING contest Hopefully, this the first of our many encounters Links mentioned: our podcast launch contest Experiment 27 website our Youtube channel Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter. Just for entering you will get a surprise everyone else has to pay for. You can't lose! This podcast is produced by Rinaldo Ugrina, Director of Content at x27.
Background In this episode I’m talking with Alex Berman of experiment27, an agency marketing company that helps agency owners get more high-value leads. In this episode he shares the strategies he uses to get his clients new business. Alex is the former director of marketing at the 60-person design and development studio, Dom & Tom. In... The post Agency Growth: 8 Strategies Alex Berman Used to Grow His Business to $2.5M in ‘Closed Sales’ appeared first on Hubstaff Blog.
In this episode we talk to Alex Berman, Founder & SVP Operations at Experiment 27.
Alex is the Chief Marketing Sumo for InspireBeats and is responsible for generating over $20 million dollars in B2B leads this year. He and the team at InspireBeats have sent over 1 million cold emails to funded startups and software as a service companies in the last two years.
Formally Alex worked for Inspirebeats which is a B2B lead generation and targeted outreach for SAAS companies, their clients include floship, formstack, and hundreds of others. Now he is the CEO of x27, a marketing company for mobile app development shops. #Timestamp 00:40- Prime Rib and Baked Potato 01:15- Introduction 02:08- Passion and How The Four Hour Work Week Changed His Life 04:00 - 13:00- How Cold Emails Has Changed Alex and The Inspirebeats Team 13:20- How to Craft a Sales Email 17:35- Have You Ever Outsourced Custom Emails 18:57- Biggest Failure 20:40- Habits That Have Helped You Become More Efficient 22:25- Resources That You Use On a Daily Basis 24:35- If You’ve Had a Job in The Past, You Have a Client, Create a List of Actionable Services, and Cold Pitches Work! If You’ve Had a Job in The Past, You Have a Client Talk to anyone who has ever paid you in the past, get on a call with that individual, and figure out what they can pay you for. Some of Alex’s best clients are the companies that he’s worked with in the past. One of the main reasons Alex transitioned to his new career, was the company he worked for gave him a four figure a month contract immediately out the gate of leaving. Once you get on the call, Alex suggests to come up with a list of ten ways the company can improve from your services. These need to be high level solutions that you can actually do. For his old company, Alex created created a marketing plan with actionable items and a price next to each service that he later used as a proposal. Cold Pitches Work! Alex was able to find his first job with ZERO connections in the most competitive job market in the world, New York City. He was able to do so by cold emailing people. At that time, Alex cold emailed 200 - 300 people a day and got a few interviews. In an attempt to separate himself from his competition (AKA other interns), Alex offered to work for free for the first month. This gave him an edge that led to him getting hired above every other intern at the fast growing startup. __________ Techie, Millennial Author, WWE Fan, Podcaster. Philadelphia native, Johnathan Grzybowski started his career at 14 mowing lawns. Over 5 businesses later, Johnathan has a deep passion on bettering the lives of millennials and helping them execute their ideas into profitable businesses. It’s never been easier to start a business, but how do you make it successful? Constantly millennials are claiming to be entrepreneurs, but may not truly know what it takes to either become one or last long enough to succeed at being one. By listening/viewing The Blind Entrepreneur, we are determined to help those who are “blind” see the true struggles of business, successes, and the grind it took these millennials to succeed. #LINKS Email: Johnathan@wearedino.com Podcast: http://theblindentrepreneur.com Facebook: https://www.facebook.com/jgrzybowski Twitter: https://www.twitter.com/grzybowskij Instagram: http://instagram.com/grzybowskij Snapchat: https://www.snapchat.com/add/grzybowskij #SUBSCRIBE iTunes: http://bit.ly/TBEPodcast #PS. I wear startup t-shirts while recording and give shoutouts to the company’s tee I am wearing. If you’d like your startup to be featured on the podcast and allow me the opportunity to wear your swag, I wear a large t-shirt!
The Top Entrepreneurs in Money, Marketing, Business and Life
Alex Berman, cofounder of Inspire Beats, a B2B lead generation company that focuses on cold emails to help businesses succeed. The business took off quickly and is now worth about 1.3 million. With no money raised, Inspire Beats’s secret recipe is clearly working. Listen to Alex and I discuss a few ingredients in his recipe for success. Famous 5: Favorite Business Book? – 10X Rule What CEO do you follow? — Chris Hardwick Favorite online tool? — Streak Do you get 8 hours of sleep?— Almost 4 hours of sleep at night If you could let your 20 year old self know one thing, what would it be? —Power emailing Time Stamped Show Notes: 1:20 -Nathan introduces Alex Berman, cofounder of Inspire Beats 01:54 – Alex explains Inspire Beats, a B2B lead generation company 02:39 – Form Stack used Inspire Beats to reach people in the US 03:15 – Alex talks about their different price packages 03:55 – They have over 700 clients 04:20 – Revenue is about 1.3 million per month 05:35 – There are thousands of companies who do the same thing. 06:34 - They have an advantage with higher quality and an American base. 07:26 – They are growing about 20% to 25% per month 08:33 – Gross customer churn is sporadic. They will stay for a long time or leave quickly. 09:42 – Numbers are different in every industry. 10:10 – Customers mostly come from cold emailing. 10:44 – The cost is about $40 per customer. 11:25 – Most customers stay indefinitely. They move to different models in Inspire Beats. 13:20 – They are bootstrapped, with nothing raised. 13:57 – Emailers are paid on salary. 14:30 – 150 emails are sent per day. 14:57 – Their first year the company took off quickly 15:50 – They don’t need to raise money--they want to increase cold emails and marketing. 17:10 – People can connect at inspirebeats.com or youtube.com/alxberman 19:28 – Nathan does the Famous Five with Alex 3 Key Points: Inspire Beats is a leading business in its industry. It is bootstrapped, with no money raised. The company hires cold emailers, and they pay very little for each new client that they take on. Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks - The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Show Notes provided by Mallard Creatives
One of the main goals of this show is to provide actionable advice and tactical direction on how to be more successful in your day to day life in order to build a foundation for success in your future. This episode does that by teaching you how to send a powerful email to someone you've never met. Alex Berman has become an expert on the topic of cold emailing by building a company that has sent over a million of them. He goes through what he's learned and shows us exactly how to craft a baller email.
How do you make an email stand out amid overflowing inboxes? Chief Marketing Sumo and email expert Alex Berman teaches how to craft effective emails that get responses.You'll learn:1) How to send cold emails, without being a spammer2) How to zero in on a recipient's email address3) Best practices in customization, subject lines, and openers to ensure your email gets readAbout AlexAlex Berman is the Chief Marketing Sumo for InspireBeats and is responsible for generating over $20 million dollars in B2B leads this year. He and the team at InspireBeats have sent over 1 million cold emails to funded startups and software as a service companies in the last two years.Items mentioned in the show: Streak (CRM for gmail)YeswareQuickmail.ioSidekick chrome extensionThe Pratfall Effect RapportivePete Holmes “You Make it Weird” featuring Zach GalifianakisCall Me Ted by Ted TurnerGrant Cardone's YouTube channelGary Vaynerchuk's YouTube channelKevin Smith's SModcastTextEditRocketship.fmInspirebeats.comAlex's YouTube channelView transcript, show notes, and links at https://awesomeatyourjob.com/ep21See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
How do you make an email stand out amid overflowing inboxes? Chief Marketing Sumo and email expert Alex Berman teaches how to craft effective emails that get responses. You’ll learn: How to send cold emails, without being a spammer How to zero in on a recipient’s email address Best practices in customization, subject lines, and openers to ensure your email gets read About Alex Alex Berman is the Chief Marketing Sumo for InspireBeats and is responsible for generating over $20 million dollars in B2B leads this year. He and the team at InspireBeats have sent over 1 million cold emails to funded startups and software as a service companies in the last two years. View transcript, show notes, links, and more at http://awesomeatyourjob.com/ep21
How do you make an email stand out amid overflowing inboxes? Chief Marketing Sumo and email expert Alex Berman teaches how to craft effective emails that get responses. You’ll learn: How to send cold emails, without being a spammer How to zero in on a recipient’s email address Best practices in customization, subject lines, and openers to ensure your email gets read About Alex Alex Berman is the Chief Marketing Sumo for InspireBeats and is responsible for generating over $20 million dollars in B2B leads this year. He and the team at InspireBeats have sent over 1 million cold emails to funded startups and software as a service companies in the last two years. View transcript, show notes, links, and more at http://awesomeatyourjob.com/ep21
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Alex Berman is the head of growth for InspireBeats, a company that does fully managed sales and lead generation for startups and agencies. Links, Resources & People Mentioned InspireBeats LinkedIn Rapportive Yet Another Mail Merge Steli Efti - @Steli Calendly Enjoyed this episode? Subscribe to the podcast Leave a rating and review Follow Omer on Twitter Need help with your SaaS? Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue. Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Alex Berman is the head of growth for InspireBeats, a company that does fully managed sales and lead generation for startups and agencies.Links, Resources & People MentionedInspireBeatsLinkedInRapportiveYet Another Mail MergeSteli Efti - @SteliCalendlyEnjoyed this episode?Subscribe to the podcastLeave a rating and reviewFollow Omer on TwitterNeed help with your SaaS?Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support.Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue.Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.
Today’s interview is with Alex Berman, chief marketing sumo at InspireBeats. Alex talks about how cold emailing can transform your business. He some great insights into how you can generate more leads and get more paying customers for your business. This is particularly relevant if you’re in the B2B app space. Alex shares actionable tips on how to: Frame your cold emails Finding who to contact & how to actually contact them Moving from an email conversation to a phone call Find new prospects efficiently Avoid spamming by doing some research first. The discussion also dives into who to to approach at conferences, his entrepreneurship journey thus far To listen to this episode now on iTunes, click here: See acast.com/privacy for privacy and opt-out information.
“Don’t use social media aimlessly – use it to research potential leads so that when you cold email them later on you have some information you can customise your message with.” I’m sure all entrepreneurs have had the experience of cold-calling or sending direct mail to someone in the hope of landing a new client. […]
The Bright Ideas eCommerce Business Podcast | Proven Entrepreneur Success Stories
Show notes for this episode: http://brightideas.co/192 In this episode, Alex and I talked extensively about how to succeed using cold email outreach for B2B lead generation. We also covered some of his favorite tools. Have a question about this episode? Record it at: http://brightideas.co/asktrent
Alex Berman is the master of the personalized sales lead. Hear how he does it on The Nice Guys podcast today. Here are some things to know about Alex Berman: - He had to get fired from his former company so they could re-hire him to do what he really wanted to do. - He generated over $16 million in B2B leads and closed over $2 million in business so far. - He is a big fan of focusing on one thing intently for a decade at a time. - He is a digital nomad currently moving to a new city every month. Here are a few things we learned from Alex on the podcast: How to send an email without seeming scammy or "un-nice" How to ethically fake an introduction Why cold emailing is one of the most underused marketing channels for new and growing businesses. Always include an actionable item at the end of an E-Mail, end with a question mark, not a period. Download your free email course- 10 sales hacks in 10 days: http://inspirebeats.com/course.html InspireBeats.com for lead generation: http://inspirebeats.com Get in touch with Alex- alex@inspirebeats.com Want to get pinned on our listener map? Just go to http://www.dougsandler.com/podcast-by-the-nice-guys/ and answer the question, where are you from? And we'll add you to the map. You can see it here- http://www.niceguysonbusiness.com/services.html Subscribe to the Podcast Don't underestimate the power of Nice.
Alex Berman, Chief Marketing Sumo at InspireBeats, talks with us about how they’ve built their business by sending over a million targeted, personalized cold emails. He shares some great tips for improving your emailing efforts and closing more deals. Learn more about your ad choices. Visit megaphone.fm/adchoices
InspireBeats is a digital platform built as a Targeted And Qualified All in one Lead Generation Solution for Your Business.Chief Marketing Sumo Alex Berman Joined us this week to talk all things InspireBeats including the mission, what the brand does to get DEEP leads for their customers and how they do it at a very modest monthly cost.Notes from the show:Alex likes to troll Noah Kagan with his title Chief Marketing SumoThe mission of the brand is to give their clients not only deep leads but the mechanism to reach out to those cold leads in an effective wayAverage cost of a lead through their system is roughly $3.00 per lead which is pretty low by industry standards2 for the road - 2 Tools Alex loves:Google Drive - really all of the Google suite and we "fan boy" that system for a minute or twoCalendly.com - "Simply, beautiful scheduling" is their tagline. Great solution for managing appoints on multiple Google Calendars
https://www.thesaleswhisperer.com/blog/inbound-marketing-alex-berman ( http://www.thesaleswhisperer.com/blog/inbound-marketing-alex-berman ) * How to grow your leads via inbound marketing * How he generated over $2.5 million in B2B sales * How he did $50million+ in leads generated * How to Build an Inbound Marketing Machine * The power of free consulting * How to start your own MeetUp to create inbound marketing * Why you need to create an assessment of your inbound marketing before you start * How to leverage organic traffic to create more inbound leads * How to leverage directory sites for your inbound marketing * How to use PR in particular industries to enhance your inbound marketing * The role of cold calling in B2B sales and marketing * The role of cold emails in B2B marketing and sales Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy