Podcasts about tailoring

Send us a textTraditional tailoring might seem worlds away from technical gear—but the principles are the same. In this episode, Alasdair Leighton-Crawford of Cimoro shares how skills learned on Savile Row translate directly into better-fitting apparel, smarter pack design, and more intentional making.We talk about:Why tailoring is one of the fastest ways to truly understand fitHow athletic thinking and craft obsession shape better gearWhat most makers overlook when designing packs and apparelBalancing bespoke work, scalability, and running a small businessWhy making by hand still matters in an age of automation and AICimoroFind Us on Social Media

Summary In this episode of Chattinn Cyber, Marc Schein is chattin' with Courtney Hans, a seasoned cyber professional with a unique background. Courtney shares that her path into cybersecurity was nontraditional, having started as a literature major and then spending about a decade as an adventure travel guide. She reflects on how the skills she developed during that time—understanding people's motivations and goals—have been invaluable in her cybersecurity career, particularly in tailoring security strategies to individual organizational contexts. Courtney emphasizes that cybersecurity is not a one-size-fits-all problem. She explains how, during her time at a SaaS startup, she prioritized cybersecurity investments based on the company's specific risks and environment, such as focusing on application security over endpoint detection due to budget constraints and business needs. She stresses the importance of context in determining where organizations should focus their people, processes, and technology investments to have the greatest impact. The chat then shifts to practical advice on how organizations can begin improving their cybersecurity posture, particularly through tabletop exercises. Courtney encourages organizations to leverage resources from their cyber insurance providers, many of which offer free or low-cost training and virtual tabletop exercises. She advises starting simple—having conversations about incident response plans and ensuring everyone knows their role if a cyber incident occurs. Courtney also discusses the importance of engaging leadership in cybersecurity exercises. She suggests setting clear expectations, respecting executives' time, and framing tabletop exercises as safe spaces to practice responses without pressure. She highlights that cyber incidents affect the entire organization, not just IT, and that practice builds muscle memory and helps identify gaps before a real crisis occurs. Finally, Courtney outlines best practices for following up after tabletop exercises, including documenting observations, assigning responsibilities, and setting deadlines to ensure improvements are made. She acknowledges the discomfort some may feel participating in these exercises but stresses that creating a supportive environment where it's okay to say “I don't know” is crucial for identifying and addressing security gaps effectively. Key Points 1. Nontraditional Path to Cybersecurity: Courtney's background in literature and adventure travel shaped her people skills, which are critical in cybersecurity for understanding motivations and tailoring solutions. 2. Context is King: Cybersecurity solutions must be customized to an organization's specific risks, environment, and priorities rather than applying generic controls. 3. Value of Tabletop Exercises: These exercises are essential for preparing organizations to respond to cyber incidents, helping build muscle memory and identify gaps in a safe environment. 4. Leveraging Cyber Insurance Resources: Many cyber insurance providers offer free or low-cost resources, including virtual tabletop exercises, which organizations should utilize. 5. Leadership Engagement and Follow-Up:Successful cybersecurity preparedness requires executive buy-in, clear expectations, and diligent follow-up with assigned responsibilities to ensure continuous improvement. Key Quotes 1. “Context is king… each of our clients, in the insurance space, are different. What their risks are, what their environment looks like, dictates where their investments will have outsized impact.” 2. “Practice builds muscle memory, practice builds an awareness of where the gaps are, and always better to identify the gaps in a safe environment versus a real environment.” 3. “Plans are useless, but planning is indispensable.” — Dwight Eisenhower, quoted by Courtney. 4. “If you see something, say something… make sure people feel comfortable bringing those concerns to light.” 5. “It's absolutely okay, maybe desirable, to say ‘I don't know that yet' because that's what we're here to figure out—where our gaps are.” About Our Guest Currently the Vice President of Cyber Services for AmTrustCyber, Courtney Hans brings a variety of experience into her work. In her early career, Courtney was an adventure travel guide with a short window to make a strong impression. Curiosity became her superpower as she learned how to uncover the inner motivations of diverse groups of guests. Guiding, just like cybersecurity, requires agility and a cool head during a crisis. Formerly the Head of Security and IT for a growing SaaS startup, Courtney joined AmTrust to help to reduce risk and deepen the relationship between carrier and insured. Follow Our Guest Website | LinkedIn About Our Host National co-chair of the Cyber Center for Excellence, Marc Schein, CIC,CLCS is also a Risk Management Consultant at Marsh McLennan. He assists clients by customizing comprehensive commercial insurance programs that minimize the burden of financial loss through cost effective transfer of risk. By conducting a Total Cost of Risk (TCoR) assessment, he can determine any gaps in coverage. As part of an effective risk management insurance team, Marc collaborates with senior risk consultants, certified insurance counselors, and expert underwriters to examine the adequacy of existing client programs and develop customized solutions to transfer risk, improve coverage and minimize premiums. Follow Our Host Website | LinkedIn

Episode Summary: Amy sits down with therapist–author Erin Byron for a candid conversation that moves from Erin's lived experience of trauma to the practical tools that help people feel safe in their bodies again. They explore how yoga therapy complements mental health care, why personalization matters, and how joy, play, and creativity support nervous system recovery. Midway, they wade into today's hot topic: scope of practice and the identity of “yoga therapist.” Erin offers a clear, compassionate take on keeping sessions yoga-centered while collaborating across disciplines. They close with concrete, do-today practices and a peek at Erin's free community gatherings and the Women's Writers Collective in Yoga Therapy.Guest: Erin Byron, MA — psychotherapist, certified yoga therapist, author of Safety in the Body: Foundations in Mental Health Recovery through Yoga Therapy, Expressive Arts, and Neurophysiology; co-author of Yoga Therapy for Arthritis.Key Topics & Takeaways:Coming home to self: How classical yoga practices (breath, relaxation, attention training) quickly shifted Erin's stress and sleep in early practice.Neurophysiology 101: Why connection, co-regulation, and prefrontal cortex “thickening” matter for trauma recovery.Judith Herman's 3-stage model: Safety & trust → reconnection with joy/identity → integration and contribution.Joy is not a bypass: Adding play, beauty, and expressive arts prevents rehearsing trauma and accelerates healing.Personalized yoga works fast: Tailoring asana, breath, mantra, and visualization to the individual often yields quick, embodied results.Scope & language: Keeping sessions yoga-centered (practice-forward) while naming scope clearly; how to redirect talk into practice without overstepping.The profession today: Why holding firm to “yoga therapy” as a distinct, skillful discipline matters—and how collaboration (not dilution) serves clients.Practical nugget: Small “yoga snacks” (e.g., a fear-soothing mantra + mudra) can shift state in minutes when practiced consistently.Memorable Quotes:“Yoga didn't change who I am; it taught me who I've always been.” — Erin“Do the hard work in the presence of joy—otherwise we just rehearse trauma.” — Erin“Bring the yoga only you can bring. No other field has these tools in this context.” — AmyResources Mentioned:Safety in the Body by Erin Byron (info and community updates via her newsletter/IG)Yoga Therapy for Arthritis (co-author Erin Byron)IG: @erinbyron.maNewsletter & free twice-monthly community hour: sign up via her website (link in show notes)Call to Action:Share this episode with a colleague who supports trauma recovery.Join the Women's Writers Collective author spotlight Leave a rating/review if this conversation helped you—your support grows the reach of yoga therapy.Women's Writers Collective in Yoga Therapy: monthly author spotlights & free book-club style events: ·        https://happy-back-yoga.teachable.com/p/the-yoga-therapy-book-club   Plans of Study for NDMU Yoga Therapyhttps://livendm.sharepoint.com/sites/Academics/SitePages/Yoga-Therapy-Plans-of-Study.aspx?csf=1&web=1&share=EeZhGMscDMFOl1Lk0PD6gOsBTxvKkWvbfjhHLmMMuNpLFw&e=ApOX4h&CID=45c542e6-5528-4c68-a8ac-5596fb4fc161 School of Integrative Health at NDMU: https://www.ndm.edu/academics/integrative-healthMaster of Science in Yoga Therapy at NDMU:  https://www.ndm.edu/academics/integrative-health/yoga-therapy  Explore NDMU's Post-Master's Certificate in Therapeutic Yoga Practices: Designed specifically for licensed healthcare professionals: https://www.ndm.edu/academics/integrative-health/yoga-therapy/post-masters-certificate-in-therapeutic-yoga-practices  Try our Post-Bac Ayurveda Certification Program at NDMU: https://www.ndm.edu/academics/integrative-health/ayurveda/post-baccalaureate-ayurveda-certification #IntegrativeHealth #HealthcareEducation #InterprofessionalEducation #GraduateSchool #NDMUproud #SOIHproud #SOIHYoga #SOIHAyurveda #NDMUYoga #NDMUAyurveda #SOIHGraduateSchool

"40% of doctor-to-doctor referrals just disappear." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - https://getsmilesuite.com/ Summary In this conversation, Jill interviews Liz Sudit, co-founder of Bright Referral, about the challenges and solutions in referral management within orthodontics. Liz shares her journey in co-founding the company, emphasizing the importance of building relationships with referring doctors and leveraging technology to streamline the referral process. The discussion covers the significance of understanding the referral process, the role of data in improving referral management, and innovative marketing strategies to enhance patient referrals. Liz also addresses how Bright Referral can benefit both startup and established practices, highlighting the need for tailored solutions and the value of fostering trust in professional relationships. Connect With Our Guest Bright Referral - https://www.brightreferral.co/ Takeaways Bright Referral was founded to solve real problems in orthodontic practices.Referral management is a critical aspect of orthodontic marketing strategies.Building relationships with referring doctors is essential for successful referrals.Technology can significantly improve the referral process and patient experience.Understanding the referral process helps practices identify areas for improvement.Tailoring solutions to fit different practice needs is crucial for success.Data-driven insights can enhance referral management and marketing strategies.Innovative marketing approaches can help practices tap into new referral sources.Startups can benefit from implementing Bright Referral early in their practice.Trust and relationship-building are key components in the referral process.Chapters 00:00 Introduction to Liz and Bright Referral03:38 Challenges in Referral Management07:28 Digitizing the Referral Process10:32 Building Relationships for Business Growth22:37 Addressing Patient Follow-Up Challenges24:22 Expanding Referral Sources Beyond Doctors25:06 Tracking and Managing Referrals Digitally29:51 Using Data to Improve Referral Processes36:14 Adapting Bright Referral for Different Practice Stages38:58 Contact Info and Closing Thoughts Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett LuceroAre you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!   

How Performance-First B2B Marketing Drives Better Results Traditional B2B marketing and advertising are undergoing a major transformation in the age of AI and rapid technological advancement. With shifting market dynamics and budget cuts across B2B organizations, marketing teams are under pressure to do more with less and prove their impact on business performance and revenue growth. How can B2B marketers quickly adapt, demonstrate ROI, and establish a strategic role within their organizations? That's why we're talking to Keith Turco (CEO, Madison Logic), who shares insights and proven strategies on how performance-first B2B marketing drives better results. During our conversation, Keith explored the evolving B2B marketing landscape and explained why performance-first strategies are crucial in times of market changes and budget cuts. He emphasized the importance of data-driven insights to measure ROI, optimize media plans, and tailor messages to specific target audiences. Keith also highlighted the need for a full-funnel approach that leverages AI-powered personalization at scale, and integrating new channels like audio and video. Additionally, he elaborated on why understanding both personal and professional interests of buyers to shorten sales cycles and build brand affinity are essential. Keith stressed the value of creativity in performance marketing to maintain loyalty and differentiate top marketers. Tune in as he also shared some key findings of research conducted by Madison Logic and The Harris Poll on the future of advertising and the impact of AI on B2B marketing. https://youtu.be/DAYcJf7AlIs Topics discussed in episode: [2:09] How macroeconomic shifts and budget cuts are creating a “performance-first” approach. [6:12] Embracing AI: Moving from a reactive to a proactive stance in advertising.  [9:50] The consumerization of B2B: Why your next lead might come from a podcast or TikTok.  [13:15] The full-funnel advantage: Moving beyond fragmented tactics to a more unified data strategy.  [17:34] Communicating with the C-Suite vs. managers: Tailoring content for different “states of mind”. [22:27] Research insights: Why 73% of leaders see AI as the future of creative production. [32:12] Why abandoning brand for “just the facts” performance marketing is a mistake. Companies and links mentioned: Keith Turco on LinkedIn Madison Logic Transcript Keith Turco, Christian Klepp Christian Klepp  00:01 In the age of rapid technological developments in AI, traditional B2B, marketing and advertising are witnessing monumental changes with shifting market dynamics and budget cuts across B2B organizations, marketing teams will have to do more with less. So how can they achieve this and still be instrumental to organizational success? Welcome to this episode of the B2B Marketers on a Mission podcast, and I’m your host, Christian Klepp, today I’ll be talking to Keith Turco, who will be answering this question. He’s the CEO of Madison Logic, which leads global account based marketing initiatives to help revenue driven marketers accelerate buying journeys with targeted, measurable strategies. Tune in to find out more about what this B2B marketer’s mission is. Okay, and here we are. Mr. Keith Turco, welcome to the show. Keith Turco  00:50 Thank you, Christian. Good to see you. Christian Klepp  00:53 Likewise, likewise. We had a great pre-interview conversation, and I’m really looking forward to this conversation. We got to buckle up a little bit, because there’s a lot to cover. There’s a lot to cover, but I think it’s going to be really interesting, relevant and pertinent to all those B2B marketers out there. So let’s, let’s dive right in. Keith Turco  01:11 Great. Excited to be here. Christian Klepp  01:12 All right, so Keith, you’re on a mission to help B2B companies succeed by delivering performance-first strategies across the full marketing funnel and performance-first, I think, is going to be a word or a term that we’re going to hear throughout this conversation, but for this conversation, let’s focus on a topic and unpack it from there, so it’s how B2B marketing teams can rapidly adapt to market changes and contribute to organizational success. So let me set this up a little bit, because that sounds like. that sounds a little bit generic. But you know, after after the description, I think people will understand what I’m talking about. So your company, Madison Logic, helps clients own the buying journey by creating lasting impact at every interaction with high value buying groups through data driven ABM. So let’s start off with this question, how have shifting macroeconomic conditions and budget cuts forced B2B marketing teams to do more with less? Keith Turco  02:09 Well inherent in the conversation, or the question is you’ve got less budget. You’ve seen lots of cuts come through either from a staff cutting perspective, you’ve got less people to help you execute against things, as well as less budget to spend on marketing. So what does that mean, and what are the implications? And how does our technology and our approach to market help. Everything from a performance first perspective allows things to be measured, and because you can measure, you can quickly calculate ROI, you can quickly optimize your your media plans, and you can also take a look at what your creative is and isn’t working and what’s working through from a content based perspective. So when you take a performance-first approach to your marketing initiatives, you have all the data at your fingertips to give you the insights and intelligence you need in order to hit the right targets and the right buying groups with the right message at the right time, and give you what you need to actually, really measure the impact and optimize on a regular basis to to prove the ROI that you’re trying to prove for the organization and support sales. Christian Klepp  03:19 Yeah, no, absolutely. And you touched on a lot of things there, which I think are going to be a to be things that are going to come up throughout this conversation. So things like calculating ROI, being able to measure. I mean, who doesn’t want to do that in the world of B2B, right? But how do you see a performance based approach? And I suppose that’s the next question. How does a performance based approach help companies to adapt to, well, a lot of these market changes, and I know that’s a bit of an understatement, because market changes, it’s so broad and multifaceted, but how does it help to address these changes? Keith Turco  03:51 First and foremost, I think access to data allows you to test and learn, what’s working, what’s not, against what buying groups. I kind of mentioned it a couple of minutes ago. But if you’re looking at what’s working against which target segment, what messages make the most sense, what content are they looking for? And then on top of that, you have a buying group. Each of those groups contain multiple levels of executives and employees. So are they all consuming the same message. Can you sub segment that buying group into different categories that consume different content, that allow them to actually understand the full picture that you’re trying to communicate? And then obviously prove out ROI? I think the other thing prove out ROI is a big statement. What does that mean? What are the KPIs? They’re different for each customer that’s out there, right? So what does ROI mean to one organization versus the other? And by allowing yourself to test and learn and gain the insights that you you’re looking for, you can prove out ROI in different ways. Ultimately, the ultimate ROI is reflected in sales, right? But. Some clients will work with us on visits to website. Other clients will work with us on appointment setting. Other clients will look at, you know, number of interactions. And then lastly, of course, looking at ROI from a sale based perspective and what they’re selling, Christian Klepp  05:18 Absolutely, absolutely. And we’re certainly going to talk about the buying committee a little bit later on in this conversation. The time of this recording is at the end of 2025 and you know, I have to ask you the question about AI, and I know you your company has done some research about that, and we will look into that a little bit further on. But because you’re talking about accessing data and analyzing and aggregating data, and how does, how has technological advancements, also in the form of artificial intelligence, perhaps help that process, but also threatened B2B marketing in a way? Keith Turco  05:56 I don’t think I ever view it as threatening. I’ll always look at AI as a form of enhancement and allowance to optimize and go to market. I think probably a future question you’re going to ask, I might actually jump to it as well from an AI perspective. Keith Turco  06:12 But the impact of AI on advertising and marketing, and how is it playing a role in performance marketing? AI allows itself and lends itself to really impact performance marketing, having been and being been at, and being a fan of and student of advertising. To me, I think that AI allows us to lean in a bit more. I think we should continue to ask ourselves those questions. But the core approach from the creative side of things will still be there. What AI will allow us to do in the performance marketing world is lean into what I was referring to earlier, which is test and learn. What messages based on which audience. How do I sub segment, buying groups? How do I sub segment, even some of those additional segments, and in an effort to not spend so much time adapting creative to those sub segments or geographies or different business units inside an organization, right so each of those things allows, or would benefit from having a much more tailored approach to communications and AI should be leveraged from that perspective to lean into those kinds of things, helping you with testing and learning, helping you with sub segmenting, helping you with geographical segmentation, business unit segmentation, those kinds of things, you know, there’s multiple BU’s that are buying groups inside of a large technology organization, right? So to message them all the same would kind of be silly. Christian Klepp  06:12 Please, please. Christian Klepp  07:48 Absolutely, absolutely. Yeah, perhaps the better. But the better term, as opposed to saying threatening, is, how is it impacted B2B marketing might be a might be a better way of looking at it. Keith Turco  07:57 Yeah, I think, I think exactly that point, right? It’s impacting everything. But what I challenge everybody, when they say, oh, AI is going to threaten or kill or do, is like, Well, how do you embrace it, and how do you give it a hug, and how do you leverage it to evolve your approach from a marketing perspective, versus to get nervous about it and be more proactive instead of reactive in your approach to AI? Christian Klepp  08:23 Absolutely, absolutely so based on what you’ve said, like, what would you say are some of the key pitfalls that B2B marketing teams should avoid, and what should they be doing instead? Keith Turco  08:32 Really understanding what their ROI is, who the buying groups are? I know we keep coming back to that, right? But I think B2B marketers are also really focused on what their BDRs are up to and what kind of lead generation they can they can provide to their sales organizations. And I’d say go a bit further than that, right? It’s not just lead generation from a content syndication perspective, it’s a full funnel multimedia approach. We talk about this also, I think, in upcoming questions Christian because we prepped for the meeting, but the buying group is 7 to 10 people, and are you hitting the right people at the right time with the right message? So I think it’s important to take a look back at certain aspects of how you’re approaching your your marketing initiatives as you really unpack the strategy and look at things I don’t know if I answered the question though. Christian Klepp  09:38 Yeah. I mean, it’s basically about like, you know, these are the things that B2B marketers should be paying attention to. These are some of the things that they should be avoiding, right? And keeping the conversation constructive, as it were. Keith Turco  09:50 Yeah, and I think it’s important to set the KPIs for campaigns, optimize your media plans, and then multimedia, when I talk about that, specifically, multi-format. We’ve talked about what channels in the B2B space that might not have been tapped in the past, should be tapped, right? Some of the research we’ve done with with Harris poll also talked about the consumerization of the B2B space. So what mediums working in the B2C space that we can move over to the B2B space, which is why you’ll see that we launched audio earlier this year in our platform. But video is obviously a big play as well. So the B2B space is leaning into the TikToks and YouTubes of the world as well as audio. So video and audio are also mediums. I think it’s important for the B2B landscape to take a look at. I guess we’ve dubbed it B2B2C. Right at the end of the day, we’re all people that are consuming media, making business decision. Christian Klepp  10:54 Absolutely, absolutely. And I’m sure you’ve come across this camp, because I certainly have that basically, really want to draw that line in the sand and say, No, you know, that’s not transferable. You can’t use those same tactics in B2C, I tend to disagree, because it, like you said, like, it really, it really depends. It really depends also on the vertical you’re talking about. And going back again to who are we targeting with this, right? And that might be also you brought it up, one of the pitfalls is, like, you know, the lack of understanding of who you’re targeting. Because in B2B, it tends to be people in that buying group, right? Keith Turco  11:30 I think it’s important to recognize, you talked about tactics. Which tactics are people consuming and in a previous life, in a previous world, we called it the at work state of mind. And I think in the post covid era, you don’t work nine to five anymore, right? So when we talk about tactics and understanding your target and bringing those two things together, I might be on the treadmill in the morning listening to a podcast, still thinking about work, right? It’s not because I’m not at a desk or in the office anymore. Where should I hit them and why? And I think it’s important as we look at firmographics, we should also look at personal demographics of the buyers and the business decision makers. And, you know, marrying both demographics and firmographics will help figure out what the optimal media mix is. So on the drive to work, on the treadmill or the elliptical right, watching a video, listening to a podcast, you know, multi screen. So obviously, I’m sitting here with you with my phone in one hand, a big screen to the right on the other, and looking at my laptop. So, you know, people that multitask and/or consume different ways on different screens at different day parts. So it’s a combination of consumer and B2B, and the melding of the two come together, understanding that it’s not just a tactic B2B tactic play, but it’s a it’s a personal demographic in that decision maker and where they are. Christian Klepp  13:01 Yeah, yeah. No, that’s absolutely right. In our previous conversation, Keith, you talked about how the full funnel approach is critical in the B2B space. So please share with us what you would like more people to understand about this approach. Keith Turco  13:15 Yeah, I think I’ll talk about it from a Madison Logic perspective in particular. So from an activity based perspective, full funnel activity allows us to measure holistically and easier. You can absolutely measure it in a… there could be full funnel, but fragmented full funnel versus one system full funnel, which is Madison Logic’s full funnel, we partner with agencies and clients alike, to do some tactics in our funnel and some tactics outside of our funnel. Either way, full funnel is critical, because you need to hit 7 to 10 times to 7 to 10 buyers. So that’s a minimum of 50 communications that go out there, whether it’s inside a single platform, like Madison Logic or in combination with other platforms outside. So we can do both, and we work with both. The reason why we like full funnel in in our platform is that, again, it comes down to insights, intelligence and data. We’re not saying that your entire media spend should be spent in our funnel, but showing a full funnel activity of audio, display, CTV, content syndication allows us to gather the insights that you’re looking for, the data that you’re looking for, that then allows you to optimize your media mix, either inside of our funnel or next to our funnel in conjunction with it. Some of our clients will, you know, leverage our content syndication only. Others will do content syndication and display, but still by audio and video outside of it, and then others will do all for what we’re being leveraged for specifically is inside of a smaller subset, which is a test and learn, we can show which media mix works optimally against which segments and which targets by client, and then our agency partners, or our clients in particular, will take that media mix and then apply it to their entire media spend. So that’s what when we talk about full funnel, it’s also guaranteeing overlap at the account level and the individual level inside of our funnel. So it’s important that data is collected and then leveraged in a larger way. Christian Klepp  15:31 I hope I’m not trying to oversimplify what you just explained. But the way that I understand also like full funnel approach, the reason why you recommend that approach is also because of the way that people consume content differently and meeting them where they’re at, and also because we know that the buying committee, and we’ve all seen the diagrams, right? Like the diagrams of how the B2B sales envision, the target audience to assume to consume the content and the way they really do. And it’s really a haphazard diagram, isn’t it? Keith Turco  16:00 It’s no longer linear, right? Christian Klepp  16:04 No. Keith Turco  16:04 I think we approached it that way, but we’re finally admitting that it’s not. And I think your point’s really great in so much as you know, full funnel and buying groups, and again, there are groups, but each each group consists of 7 to 10 people that have different media consumption habits, so it’s important to hit them where where they are, and understanding that, and allowing, if you do a multi channel approach with us and we collect the data, we can say these sub segments of your buying group are consuming media on video, display and email. This sub segment is consuming on display video and content syndication, right? So it allows us to really provide the insights and intelligence needed to optimize the reduced spend that you have to better garner the ROI that you’re looking for.   Christian Klepp  17:02 Yeah, yeah. No, exactly, exactly. You’ve talked about it a little bit already, but like we know that in B2B, we’re mostly dealing with, as you said, a buying committee consisting of anywhere between 7 to 10 people. They all have different roles and responsibilities, different motivations for either using or not using said service provider or said approach. So how can teams implement, I would say B2B marketing initiatives that strategically address the buying committee’s concerns and questions. Keith Turco  17:34 It’s really gaining… I keep on going back to the same two words, and I apologize if I sound repetitive, right? But the insights and intelligence are critical to understand the buying groups, what they’re looking for. Let’s dissect it a little bit, right? So if you were to look at the top of the buying group chain, you’ve got C suite executives. Those C suite executives consume media in very different ways because they have very different schedules and are on the road quite a lot, so they’ll be listening to podcasts more than they’ll be watching a CTV kind of application that most will probably want to watch on a bigger screen versus a smaller screen, right? So it’s understanding which businesses decision makers are interested in what categories, right? So you’ve got C suite that sit across multiple views. You’ve got manager levels that are really focused on one specific business unit that will play very differently than, and the messaging to them will play very differently than a C suite person that is across multiple and then they tend to consume media in very different ways, both as individual people as well as from a professional standpoint. The more busy road runner type consumes media and snippets. And you know, we also talk about thumb stopping creative and thumb stopping messaging, because we know that they’re on their phones more than they are on an iPad or a laptop. So the insights that you get from that and the intelligence that you get from that data collection will help you be that much more effective when targeting different individuals inside of a buying group. Christian Klepp  19:16 And it’s also, I would say, about trying to close that trust cap, right? Because there is especially B2B, there’s this whole notion of like, people tend to trust slower, for lack of a better description. So there’s that effort, through that approach, to try to like, build that trust, build that credibility. Because it does take time. This isn’t something where you know they have to make a decision in 48 hours, right? It takes, it takes much longer. Keith Turco  19:42 And I think important, when you close the trust gap, you shorten the sales cycle. So when you shorten the sales cycle, it’s much quicker route, quicker route to ROI, that’s proven by both the marketing and sales team. So the quicker the trust gap is closed, the quicker the cycle happens. Christian Klepp  19:59 Exactly, exactly so. And based on that, like, what role does a performance based approach play in winning over the different members of the buying committee? And you’ve touched on some of these aspects already. Keith Turco  20:13 Again, that the knowledge that you gain from performance based approaches. Everything is measurable, right? Let’s pause for half a second there when we talk about performance marketing, which is obviously next gen of… it started as database marketing and then went into one to one marketing, and then it went into digital marketing, and now it’s performance marketing, because everything is measurable, the insights you collect from that absolutely make a difference, whereas traditional old school advertising of the 70s, 80s and even somewhat 90s was, let’s just hit them with a big message, right? I think it’s important to talk about performance marketing being branded response. Everything you do should both build a brand and elicit a response. So we’re not saying performance marketing at the risk of neglecting branding. We’re saying performance marketing inclusive of branding in the marketplace, so the loyalty and familiarity come to play. Christian Klepp  21:17 Yes, yes, exactly. I was going to say, if you were going to throw a brand out the window like Don Draper would come back and say, Hey, man… Keith Turco  21:25 Absolutely not. Brand is critical, because you are obviously to your point play on the loyalty side, right? And you know, affinity plays a big role in previous experience with existing brands, and people are loyal to certain brands, so we’re not throwing all of the traditional advertising metrics out the window either, but everything that, everything that we put in the marketplace, should play a dual role of building a brand and eliciting a measurable response. Christian Klepp  21:54 Yeah, that’s it. That’s it. So for this next question, not trying to scare anybody, but you guys did conduct a lot of research together with Harris Poll, and you came back with some really interesting figures, right? So one of them that you did together with Harris poll was shows that nearly 73% of marketing decision makers believe AI generated creative will define the future of advertising. So how will that fact alone replace traditional advertising as we know it? Keith Turco  22:27 I don’t think it replaces. I’ll go back to the same answer that we started at. I think it enhances, right? So 73% of the respondents absolutely see AI playing a role in their marketing and advertising, and it allows them to learn from the data that they collect, adapt and make changes quickly. It allows them to take into consideration geographical differences and business unit focused differences. It also allows you to take on the demographic insights, not just the firmographic insights, right? So if I know that Christian is living in Europe and is focused on certain business functions, but in his personal life, also likes to ski or golf, I’m oversimplifying it, right? But AI allows you to say, Oh, well, this visual will appeal to Christian. This cultural nuance and difference will appeal to Christian, and it allows you to hyper target in a much different way. That is we’ve advanced to that, had advanced to that pre AI, but it was a bit more manually intensive than it will be and is today from an AI based perspective. Christian Klepp  23:40 Now that you’ve explained it that way, that hopefully puts some of these doubts or fears a little bit to rest, because it’s an it’s an enhancement, or it should be viewed and treated as an enhancement mechanism, rather than a complete like disruption. Keith Turco  23:53 Absolutely, and that’s where, when I started, there is still a world where creativity is paramount, and that’s at the original conceptual stages, right? But what would take us months to make international adaptations and/or having three or four different pivot tables come together to say this creative with this copy block against this target audience with this message, so it’s the confluence of data that allows for easier output, from an AI perspective, to make it much more tailored to the desired consumer of that content. Christian Klepp  24:34 This same report that I mentioned previously, it also mentions that about 90% of companies are exploring new ways to reach audiences, and you did talk about that so but again, what are some of these channels and how will they impact the B2B marketing moving forward? Keith Turco  24:48 Yeah, first and foremost, you’re looking at social as a new avenue beyond the B2B LinkedIn social perspective, which plays a significant role in the B2B campaigns, but it’s also figuring out where Christian or Keith are consuming in their personal lives. So it’s not shocking that if you’re on Tiktok or Instagram or on our YouTube channel, that you’ll see some B2B messages that are out there. Early on, we knew from an event based perspective, that lots of business decision makers were watching golf, watching tennis. So sports has always and will continue to play a role, even in the B2B space. But it’s a good example of finding your consumer interests and where they overlap with your business interests. And it’s the same kind of thing from from that perspective, as well as understanding. I keep going back to the same message of Right place, right time, right audience, right segment. But so when you look at the new mediums, or the consumer based mediums, you know it’s understanding that where the personal interests come together with professional interests, and are they on Facebook? Are they on Instagram? Are they on YouTube? Are they on X and where are they playing, and how are they playing in those spaces, and where can I get the overlap? And, you know, from a business and personal perspective, also going back to day parts, right? Are they exercising on the treadmill at 5am, 6am, seven, 7am? Are they doing it in the PM? Are you catching them on their drive to and from the office? Maybe not five days a week anymore, but three days a week, right? Understanding, it’s funny, but you know, even dissecting the day of the week and how you you you buy media and how you serve it, right? So we know that if people are hybrid, they’re most of the time, they’re in the office Tuesday, Wednesday, Thursday, and not necessarily in the office on Mondays and Fridays. So you might catch them in different aspects of different parts of the week as well, day parts days of the week. Christian Klepp  26:56 It’s really interesting that you bring that up, because I had a gentleman on a little bit earlier this year that spoke about what he called Time of Day Marketing, and what he meant by that is like, is Keith the same person, or does he consume the same content, as an example, right at lunchtime, in the afternoon or or in the evening, before it goes to bed? And knowing that, and it’s going back to your ability to analyze and aggregate that data and spot these trends, right? That will help people to determine, Okay, so based on this time of the day when this person is consuming that content, what would be the best and most effective channel to use to reach out to said person? Because it could be a different channel. Keith Turco  27:35 Yeah, definitely. And I think looking at, we called it day parts, right? It’s what day part makes the most sense against which target audience. And it’s it is especially now, because we can gather that information and see when they’re consuming so going back to your earlier questions around performance marketing. Used to be, let’s just run it and see. You know that you would, we would always buy media in day part, and you could even buy it, obviously, from a program based perspective, so you’re but really dissecting and understanding which day parts individuals from the buying group consume media to your point, am I during lunchtime? Am I toggling off of my business channels and onto my personal channels. And that’s where I think to the point you made, and the point I made, that’s where it comes together, is personal demographics associated with firmographics and business decision makers, and where we can find them in their personal lives, not just their professional lives. You don’t just work between the hours of nine and five anymore, and you don’t just think about work between the hours of nine and five. Christian Klepp  28:44 That’s it. That’s it. Yeah, Keith, I had one follow up question for you, and I know that this isn’t really social media, per se, but what’s your take on Reddit, and how significant Do you think that is to B2B? Keith Turco  28:52 I think it’s it’s making, it’s making a play in the B2B space, absolutely. And I think we’d be remiss not to understand the impact it has on the B2B space. Finally, I have just asked the team to double click on Reddit, literally in the last couple of business days, to see what you know, what the impact of Reddit can be, and can it be measured in the B2B space. So I definitely think. Man, I don’t know if I would classify it as a social channel, but it’s kind of a publishing social. It’s kind of a little bit both. Christian Klepp  29:29 It straddles that those worlds, as I like to call it, right, like, it’s a little bit. Yeah, it’s hybrid. There you go. There you go. Absolutely. Okay. So again, in our previous conversation, you mentioned that the most effective B2B campaigns will be ones that combine AI driven insights with creativity and multi channel orchestration to deliver personalization at scale. So that’s a slightly different take to what you said earlier. So could you. Please elaborate on that a bit. Keith Turco  30:01 The personalization at scale, I don’t know that I view it as different. I kind of view it same, right? Christian Klepp  30:08 Same, okay. Keith Turco  30:09 Because it allows you to personalize based on the different data points that you collect and information that you collect from performance marketing, right? So personalization at scale allows me to say, okay, Christian is different than Keith, who’s different than Joe, who all work in the same organization might make might overlap with 80% of their business decisions, and 20% will be standalone. So performance marketing is, if done properly, is personalization at scale. It allows you to scale on a much bigger level, to ensure that you can have the sub segments be personalized, and have the information that you serve up to them resonate based on their personal interests and business interests. Christian Klepp  30:56 Yeah, absolutely, I guess the trick. And you’ve probably seen this happen to this, there’s companies out there that are using the personalization at scale, or they’re approaching it the wrong way. I would say they try to go in under the guise of personalization, but what actually is a bit more of a veiled sales pitch. Keith Turco  31:13 I agree, and I think that if you, if you can really tap into where the world comes together, of personal and professional interests and apply that to the individual customer or consumer. You can truly personalize on what makes it tick, and I think personalization at scale isn’t just a creative comment, it’s a media comment, right? It’s I can personalize the media journey based on how I know Christian is consuming media throughout the day, so it’s where content and creativity match media consumption. Christian Klepp  31:49 Absolutely, absolutely okay. I’m going to ask you a soapbox question, if that’s okay with you. So let’s zero in on the topic of performance marketing, because that is your area. What is the status quo in performance marketing that you passionately disagree with, and why? Keith Turco  32:12 From a B2B performance marketing perspective, I think we talk about right place, right time, right message. And I think the status quo is that creative doesn’t matter, because if you serve the right message to the right person at the right time, creative won’t make an impact. And I’ll go back to branded response. I think the status quo is creative doesn’t play as big of role as it used to, and I would disagree, I talked about thumb stopping. You have to get people to stop, right? Because people are constantly scrolling and they’re being barraged with message after message after message. So what will resonate? And I do think that, you know, building a brand that has integrity, that creates loyalty. So to me, it’s the proper balance of brand and demand, or branded response that should be looked at again. I think we’ve probably taken a 10 year hiatus from that, and it was just about right message, right time. And it worked because it was thumb stopping at the time. But given the overload of messages, and exactly what we’re talking about, Christian of hitting people in their personal lives with professional messages, there’s an overload of messages that happen. So it’s kind of bringing all of your the soapbox questions, bringing all of your questions together, right? Which is what it’s intended to do. So it’s funny, because you you know you can absolutely understand that you can shorten the sales cycle by creating brand affinity. You talked about, is AI a threat to advertising. Actually, it’s an enhancement, because brand, to me, in my mind, still plays a significant role. And it’s bringing the two worlds together that will differentiate the top notch marketers of tomorrow. Christian Klepp  34:08 Absolutely, absolutely. And it goes back to something that you said earlier. I mean, this whole ecosystem is in a constant state of evolution, so marketers better learn to quote what you said, to embrace it, rather than to push back at it, right, or to push back on it, right? Keith Turco  34:24 I think the key is evolution. It’s not abandonment, right? And net new activities, right? So email was an evolution of direct mail. This display was an evolution of, you know, the 15 second video kind of thing, right? It’s how do we evolve, leverage what we’ve, what we know and what worked, and evolve it to make it better? It’s not necessarily, in my mind, a replacement of, sure, will it take the place of certain aspects of things, absolutely, but how can you use it to enhance and add versus feel threatened by it? Christian Klepp  35:03 Absolutely, absolutely. Keith, this conversation was dynamite. Thank you so much for coming on and for sharing your experience and expertise with the listeners. Quick introduction to yourself and how folks out there can get in touch with you. Keith Turco  35:15 Sure. Keith Turco, CEO of Madison Logic, you can find me on LinkedIn. Would love to talk to you about your business needs and how we can help you from ABM perspective. Christian Klepp  35:27 Fantastic, fantastic. Once again, Keith, thanks so much for coming on the show. It was a pleasure. Keith Turco  35:33 Thank you, Christian. You have a great day. Christian Klepp  35:34 Thanks. Bye bye.

Today's guest is Tami Craig Schilling, Vice President of Agronomic Digital Innovation at Bayer Crop Science. Tami brings decades of expertise in agricultural sales, R&D, and digital tools for farmer support. Tami joins Emerj Editorial Director Matthew DeMello to explore how generative AI delivers localized recommendations across the plan-plant-grow-harvest cycle amid variable soil, practices, and weather conditions. Tami also shares practical takeaways like using zip code-based tools such as ELI for prompting that triangulates genetics, environment, and pests—augmenting human expertise with precise agronomy advice, prompt guides for optimal outputs, and scale-neutral support from commercial to smallholder farmers. Want to share your AI adoption story with executive peers? Click emerj.com/expert2 for more information and to be a potential future guest on the 'AI in Business' podcast!

Episode 541: Operation Maximum Resolve - Regime Tailoring?Today, Les, Morgan, Jess, and Matthew discuss the U.S. operation in Venezuela over the weekend that extracted President Nicolás Maduro and his wife and brought them to New York to face drug trafficking charges. While the Trump administration says no U.S. troops are currently on the ground and denies plans to run Venezuela's day-to-day affairs, the operation follows months of apparent intelligence and military preparation and coincides with a significant U.S. naval presence offshore. Former Vice President Delcy Rodríguez has been sworn in as interim president, setting the stage for a highly uncertain next phase inside the country.Is this regime change—or a more limited leadership removal designed to avoid the mistakes of past U.S. interventions? Does extracting a single leader offer a cheaper, more effective alternative to invasion and occupation, or does it raise serious questions about sovereignty and international law? And can the United States translate a stunning military and intelligence success into lasting deterrence, democratic opportunity, and a rollback of Russian and Chinese influence in the Western Hemisphere?@lestermunson@morganlroach@nottvjessjonesLike what we're doing here? Be sure to rate, review, and subscribe. And don't forget to follow @faultlines_pod and @masonnatsec on Twitter!We are also on YouTube, and watch today's episode here: https://youtu.be/OEyq3qnwbyo Hosted on Acast. See acast.com/privacy for more information.

Welcome to episode 312 of Grow Your Law Firm, hosted by Ken Hardison. On today's episode, Ken sits down with Eric Sanchez, Managing Partner of Maestro Strategic Partners and former CEO of one of North Carolina's largest PI firms. With a background that bridges law and technology, including designing legal software that led to nearly 30 patents, Eric helps firms rethink efficiency, culture, and innovation in a rapidly changing AI landscape. Together, they dig into how law firms can move beyond "playing with AI" and start using it strategically through smarter workflows, better leadership, and thoughtful change management. What you'll learn about in this episode: 1. Where to Start with AI in Your Law Firm  - Why "we bought an AI tool" is not a strategy  - How to do a simple pain point analysis to identify high-impact starting points 2. Turning Workflows into Leverage, Not Chaos  - How to look at tasks like mail routing, claims opening, and intake through an AI lens  - The difference between full automation and AI "enhancement" that makes good staff great 3. Understanding Agentic AI  - What AI agents are, in plain English, and how they differ from simple bots  - Examples of agents monitoring data, summarizing information, and handling multi-step tasks 4. Choosing the Right Tools for Your Firm  - Why copying another firm's AI stack can backfire if your workflows and culture are different  - The importance of closed vs. open AI systems and when specialized legal AI makes sense 5. Leadership, Culture, and Change in an AI-Driven Firm - How to involve frontline staff, get buy-in, and reduce fear around technology - Why "invested leadership" will matter even more as your team shrinks but each person's value grows Resources:  Website: mstratpartners.com LinkedIn: linkedin.com/in/ericjsanchez Facebook: facebook.com/maestrostrategic Book: amazon.com/Invested-Leadership-Empower-Your-Heart/dp/1544547218 Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://calendly.com/jenna-pilmma/strategy-session-with-pilmma AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

[Original air date: May 8, 2025]When it comes to investor relations, an organization's communication strategy should be a key instrument to support its business strategy. While this may seem obvious, so often we get this wrong. In this episode, CJ hosts a masterclass on investor relations with Samuel Levenson of the Arbor Advisory Group and Jon Neitzell of Andruil Partners, focusing on the strategic role of IR in driving company valuation. They cover what “audience opportunity” really means and what to do when you've attracted the wrong investors. They talk about metrics, KPIs, and OKRs, plus why management credibility and conveying conviction can make or break your IR strategy. They also discuss what has changed in the IR profession over time and what hasn't (but probably should) before suggesting changes you can make to drive impact immediately.—LINKS:Samuel Levenson on LinkedIn: www.linkedin.com/in/samlevenson/Jon Neitzell on LinkedIn: www.linkedin.com/in/jonathan-neitzell/Arbor Advisory Group: www.arboradvisorygroup.com/Anduril Partners: https://www.andurilpartners.ai/CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—RELATED EPISODES:Investor Relations as a Strategic Weapon: A Masterclasshttps://youtu.be/ac9xmURhAqE—TIMESTAMPS:00:00:00 Preview and Intro00:02:22 Welcome to Sam and Jon00:03:12 Linking Business Strategy and Communication00:05:01 Proactive vs. Reactive Investor Relations00:06:39 Tailoring the Message by Investor Type00:08:05 Audience Opportunity and Ideal Shareholders00:11:05 When the Investor Base No Longer Fits00:12:21 Shifting Investors as Industries Change00:13:16 Optionality Comes From Patient Shareholders00:14:40 Conveying Conviction Through Credibility00:17:03 Why Investor Days Build Trust00:18:02 Metrics Versus Storytelling in IR00:19:10 Choosing Metrics the Market Actually Rewards00:22:30 Valuation Disconnects and Investor Confusion00:23:17 Finding Metrics That Truly Drive Value00:25:33 Avoiding Bad Capital Allocation Decisions00:26:20 Disclose Versus Guide: Confidence Intervals00:27:35 Knowing What You Don't Know00:29:33 Science Versus Art in Storytelling00:33:11 When Algorithms Become Your Audience00:33:56 Passive Investing Now Dominates Markets00:35:16 Linking OKRs to Value-Driving KPIs00:36:42 Closing the Strategy-Metrics Feedback Loop00:38:07 When Investors Sense Operational Confidence00:39:47 Why IR Becomes Strategy Consulting00:41:28 Why IR Teams Stay Undersized00:43:23 Sam's Accidental Entry Into Investor Relations00:44:34 Mentorship Over Formal IR Training00:46:18 How Markets Outpaced IR Practices00:47:01 Investor Days Go Virtual00:49:34 Designing a High-Quality Earnings Call00:50:41 Investor Days as High-ROI Investments00:51:45 IR Websites as Investor Onramps00:53:42 World-Class Investor Day Examples00:54:20 Using AI to Prepare Investor Communications00:56:19 Building a Proactive IR 2.0 Strategy00:58:33 Why IR Requires Full Executive Buy-In01:00:51 Data Transfers Conviction to Investors01:03:31 Closing Reflections on Trust and Valuation#RunTheNumbersPodcast #InvestorRelations #CapitalMarkets #ValuationStrategy #CFOInsights This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com

Rabbi Alexander Coleman is the Director of the Institute for Jewish Ethics in Philadelphia, a Jewish educational platform offering seminars and classes on contemporary ethical dilemmas. The Institute features international rabbinic and secular scholars, and its programs are CLE-accredited for attorneys fulfilling their continuing legal education requirements.In addition, Rabbi Coleman teaches a wide range of classes for both groups and individuals on topics including spirituality, Talmud, Jewish law, Parashah, Mussar, and Tanach. A trained therapist and life coach, he integrates these skills with his teaching to help people grow in both their spiritual lives and personal development. His classes and services are available in person, via Zoom, and on demand across various platforms, including the internationally renowned TorahAnytime.Rabbi Coleman was born and raised in Liverpool, England. After a brief period at Yeshiva Aish HaTorah in Jerusalem, he spent seven years at Yeshiva Chaim Berlin in New York, where he formed a close bond with its rosh yeshiva, Rabbi Aharon Schechter zt״l. After leaving yeshiva, he worked in Jewish outreach with the Etz Chaim Center for Jewish Studies in Philadelphia, and later went on to establish the Institute for Jewish Ethics. He resides in Philadelphia with his wife and family. Gems:Engage your students in interesting discussions.Bring people back to their self-identity.Our learning is made up of a system of Jewish education, inspiration, and enlightenment.As educators, we can think of ourselves as spiritual custom tailors for the soul.Torah has the power to radiate out.Jewish education is not about data.The biggest and most impactful form of education is the influence, inspiration, and connection.What really changes a person is the connection between the teacher and the student.The academic knowledge is essential, but the connection to the teacher is essential for the transmission of Torah.Chinuch is launching someone on their path to be self-sufficient.Be mindful of the student in front of you.Help others understand what life is about and what our purpose is in this world.Work on changing ourselves.If it's inside of us, it will organically flow out.Admit when you don't know something.AmazonWe receive a small commission for any items purchased through my Amazon link.Parenting On PurposeThis course will help you better understand your child and build a deeper connection.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

Today I'm joined by Mark Altieri, EVP of Business Development at Zonic Design. We break down why fixed ops is still the most under-leveraged profit center in dealerships—and how communication gaps are quietly eroding customer loyalty. Mark explains how AI is reshaping customer engagement, why half of a dealership's DMS often sits untouched, and what operators can do to immediately improve retention. Clear takeaways, practical frameworks, and fast-changing tech insights make this a must-listen for every dealer. Have questions about how Zonic Design can help your service operations, reach out to Mark directly at mark@zonicdesign.com or find him on linkedin at https://www.linkedin.com/in/maltieri/ This episode is brought to you by: 1. Repair360 - If you're in the used car business, you know wasted time is wasted money. Check out Repair360—the first and only reconditioning software that connects every function in the dealership to tighten recon and help you sell more cars — No more hounding vendors. Goodbye endless texts and hallway chases. Repair 360 connects all the dots. See where every car is and what its recon is costing minute-to-minute in real time. Go to www.repair360.com 2. fullthrottle.ai® - fullthrottle.ai® is a next-generation AdTech powerhouse. The Automotive DSP™ is built specifically for the auto industry, combining advanced programmatic targeting, real-time bidding, and analytics tailored to drive dealership and OEM performance. With fullthrottle.ai®, marketers can reach the right car shoppers at the right moment and optimize toward real business outcomes like test drives, leads, or sales. fullthrottle.ai® bridges the gap between auto media buying and results-driven marketing. Check out http://fullthrottle.ai 3. Zonic Design - 28 years providing direct to dealer fixed operations solutions. Data • Print • Digital • Voice • AI, Removing the noise in pursuit of frictionless customer engagement. Learn more about BDC-Angel at https://zonicdesign.com Check out Car Dealership Guy's stuff: For dealers: CDG Circles ➤ ⁠https://cdgcircles.com/⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 00:06 Why are fixed ops so important? 00:28 What's the first impression in service? 02:38 Biggest challenge and opportunity in fixed ops? 06:10 How to improve dealership communication? 08:24 How can AI help service departments? 21:50 Tailoring communication strategies for different customers? 28:37 Final piece of advice for fixed ops? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today's episode is very visual - to get the look head to our Instagram here & Watch us on Youtube this episode goes live at 8pm tonight! We're diving deep into the world of overseas thrifting, discussing the best cities for vintage finds (it's not where you think) and the "visceral feeling" rule Britt uses to decide what to buy. If you want to build a wardrobe that no one else has, this is the episode to listen to. GET YOUR FASHION FIX: There's so much fashion on sale right now. Here are my 20 best picks under I $150. I worked at a major Aussie retailer. These are the Black Friday hacks they don't want you to know about. Watch us on Youtube this episode goes live at 8pm tonight! Follow us on Instagram Want to shop the pod? Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. GET YOUR FASHION FIX: Follow us on Instagram Want to shop the pod? Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. Feedback? We’re listening! email us at podcast@mamamia.com.au Discover more Mamamia Podcasts here CREDITS: Hosts: Leigh Campbell Guest: Britt Ando Producer: Ella Maitland Audio Producer: Tina Matolov Video Producer: Artemi Kokkaris Just so you know — some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

In this forward-looking episode of the SpeakersU Podcast, James Taylor and Maria Franzoni unpack the key trends shaping the global speaking industry as we head into 2026 and beyond. Maria shares insights from her presentation at the Speaker Summit & Awards on the Future of the Speaking Industry, while James brings field reports from 25 countries — including Saudi Arabia, Dubai, the Philippines, and New Zealand — revealing what's really happening in global event markets. Together they discuss where speaking opportunities are growing, which regions are slowing down, the rise of hybrid events, the impact of AI and generative search, and why bookers are demanding greater ROI and customisation from every speaker they hire. Whether you're an emerging or established speaker, this episode will help you stay ahead of market shifts, adapt your marketing, and future-proof your speaking business.     Key Takeaways ROI is everything – Bookers expect measurable value and tangible takeaways from every speaker. Stack your value – Offer panels, Q&As, and workshops to increase ROI and referrals. Hybrid events aren't going away – Learn to master both live and virtual audiences. Recording is now standard – Expect to be filmed; be clear on how your footage is used. Customisation is essential – Tailoring your keynote builds trust and repeat bookings. AI tools are reshaping marketing – From James's Taylor-Made AI tool to generative SEO (GEO/AEO), speakers must adapt fast. Bookers are getting younger – They're digital natives searching on social media and ChatGPT. Video expectations are changing – Bookers want full-length clips, not just highlight reels. Industry recovery is uneven – It's a K-shaped comeback: top speakers thrive, many others struggle. Global trends – Middle East (Riyadh-focused), Southeast Asia, and Turkey are hot; Europe and the US are mixed; India is poised to boom.     Memorable Quotes "It's not enough to show up and speak — you have to show clear ROI for the booker and the audience." – Maria Franzoni "Stack your value. Go beyond the keynote — moderate, run a panel, do a workshop." – James Taylor "If you're saying no to being recorded, you might not get chosen." – Maria Franzoni "We're moving from SEO to GEO — from search engine optimisation to generative engine optimisation." – James Taylor "You don't need to be on every social platform, but you do need to be where your next generation of bookers are." – Maria Franzoni "Be passionate about your topic. Audiences forgive nerves but never indifference." – James Taylor     Episode Timestamps 00:00 – Welcome, party season, and comedy talk 02:52 – Introducing today's theme: Speaking Industry Trends 03:20 – What bookers want in 2026: ROI and added value 06:01 – How James stacks value with workshops and panels 07:59 – Hybrid events: why they're here to stay 10:09 – The rise of recording and licensing considerations 12:26 – Customisation and tailoring expectations 14:53 – Using AI for keynote research and relevance 16:41 – James's new "Taylor-Made AI" keynote customisation tool 17:59 – From SEO to GEO: adapting to generative search 18:59 – Younger bookers and digital-native expectations 21:04 – How bureaus help new planners avoid mistakes 23:12 – The K-shaped recovery in the speaking market 25:41 – Why innovation speakers are struggling and AI speakers are thriving 26:52 – Showreels and video trends: longer, more authentic footage 28:06 – Why TED-style talks are losing impact 29:58 – Digital twins and AI-driven content for speakers 32:38 – Global hotspots: Middle East focus shifting to Riyadh 36:10 – Asia and India's fast-growing opportunities 39:20 – Europe's uneven landscape and UK fee pressures 42:14 – The US outlook, shifting city destinations, and Latin America's rise 44:28 – Wrap-up and call for listener suggestions    Resources & Links

Welcome to PsychEd, the psychiatry podcast for medical learners, by medical learners.This episode covers the psychiatric case presentation with Dr. Justin Delwo, a staff psychiatrist at Toronto Western Hospital where he works in the emergency department and urgent care settings.The learning objectives for this episode are as follows:What is the goal of a psychiatric case presentation?What are some ground rules for a case presentation?What are the key sections of a case presentation and what should you include under each? How can you tailor your case presentation to the settingGuest: Dr. Justin DelwoHosts: Dr. Matt Cho (PGY1), Dr. Daamoon Ghahari (PGY2), and Dr. Angad Singh (PGY2)Audio editing: Dr. Angad Singh (PGY2)Episode evaluation: Shelly Palchik (MS4)Time Stamps:(1:50) - Goals of a case presentation(4:49) - Ground rules for presenting(7:56) - General overview(19:44) - Identifying Data(23:16) - Chief complaint and reason for referral(25:42) - History of presenting illness(38:38) - Review of systems(42:16) - Safety(49:42) - Past psychiatric history(53:54) - Medications(55:55) - Past medical history(59:14) - Allergies(1:00:13) - Family psychiatric history(1:02:07) - Personal history(1:06:23) -  Mental status exam(1:09:45) - Impression(1:14:20) - Plan(1:18:43) - Tailoring to different settingsFor more PsychEd, follow us on Instagram (@psyched.podcast),  Facebook (PsychEd Podcast), X (@psychedpodcast), and Bluesky (@psychedpodcast.bsky.social‬). You can email us at psychedpodcast@gmail.com and visit our website atpsychedpodcast.org.

It's the next level - tailoring your message to individual customer needs, at scale. It's the end of "one-size-fits-all" marketing: "Mass marketing is dead" and customers expect you to know them. It turns one-time buyers into loyal, repeat fans.

Clive Brewer is the Director of Olympic Strength and Conditioning at the University of Notre Dame where, he is responsible for leading and managing a department focused on maximizing the physical development of Notre Dame's Olympic sports student-athletes, Prior to his current role, Clive was the Director of Human Performance for Arizona Athletics in Phoenix, and has worked for a number of different sporting organisations including Toronto Blue Jays, Manchester United, Liverpool FC, Columbus Crew, IMG, IAAF, Widnes Vikings & England Rugby League. Loren Landow is the Director of Football Performance at the University of Notre Dame. Prior to this, Loren served as the head strength and conditioning coach for the Denver Broncos from 2018-2023, and he also owns and directs Landow Performance in Centennial, Colorado, where theyhavce worked with thousands of athletes in all sports to prepare for professional and amateur competition, including NFL, NHL, MLB, UFC, WNBA and Olympic medalists. QUOTES "The joke I always use is I'm the world's ugliest bridesmaid. People see the athlete, people see the coach, but they should never see me. We are a guy in the background who's doing a lot of the work and driving things forward, but we ain't that important.” “And high functioning means that you're able to actually be honest with people, be open with people and them to be open with you too. It's not to respect a hierarchy or anything else. It's like, you have to be open to that critical question asked in the right way, you know, in order to really reflect on what you do and are you doing the best and is there a better way of doing it?” “I tell my staff, like, we're all going to make mistakes. The goal is not to make the same mistake twice and try to make the mistakes less egregious as we go. So I think part of it is like understanding that it's an okay environment to make a mistake in and we're going to learn from it.” “But I look at what I call the hat scenario. So the very first exercise I do with my guys is, you know, we understand what hats people wear, right? So there's the blue hat, which is the process hat, right? And there's the green hat, which is the ideas hat. And then there's the red hat, which is the emotional hat. And then there's the yellow hat, is the pleasing people hat. And then there's the black hat, which is, it won't work. And so we explained this, and I use the hats a lot in my scenarios, but the first thing I said to the guys is, just like that, what's your preferred hat? There's no right or wrongs here because each of those is a strength.” “I think being much more deliberate in terms of creating that environment and realize that my job is to set that up and then stay out of way of it. I've never been good as what I would call the cheerleader coach. I think I've always told players, if I've got to bring the intensity, you're in the wrong job.” SHOWNOTES 1) Clive and Loren's update since last episode on the podcast and their new roles at University of Notre Dame 2) Coaching philosophies and how they have evolved over time for Loren and Clive 3) How to frame questions for constructive feedback and the importance of creating an environment to own mistakes 4) The difference between an inter- and mutli-disciplinary performance team 5) The structure of the Notre Dame football and Olympic sport performance staff organisation 6) Tailoring tasks and workflow to staff strengths and the hat analogy for different staff different strengths 7) Demonstrating impact in new environments and obtaining trust through consistency PEOPLE MENTIONED John Wagle Duncan French

If your startup needs to speak to very different audiences — investors, corporates, consumers — this episode lays out why that skill matters more than most founders think. How you explain your work changes depending on who's in front of you, and that can decide whether people actually understand what you do. If you're selling cookies, fine. If you're building a complex solution to a complex problem, communication becomes core to the product.In this episode, you'll hear from Nina Mannheim, previously the co-founder and CPO of Klim. Klim started back in 2019 in Berlin, when “regenerative agriculture” was still a barely known term. The team had to figure out how to make a complicated topic land with groups who had completely different levels of context and completely different interests. Not easy — but they still managed to raise a 22M Series A in 2024.What Klim learned applies far beyond agriculture.00:00 – Why stakeholder communication matters00:42 – Klim's origin and early challenges02:23 – Business model and stakeholder map03:41 – Why consumers still mattered06:26 – Building credibility as a tiny startup09:07 – Which stakeholder group was hardest12:20 – Early communication mistakes with farmers23:45 – Tailoring communication for investorsLinksConnect with Steve Molino:https://www.linkedin.com/in/ninamannheimer/Check out Klimhttps://www.klim.eco/Connect with the host:⁠⁠https://www.linkedin.com/in/schmidt-marina/⁠⁠marina@r2g.media

Dr. Natalie Crawford, board-certified OBGYN and REI, tackles the overwhelming and often misunderstood diagnosis of diminished ovarian reserve (DOR). If you've been told your egg count is low or your AMH levels aren't ideal, you're not alone. This episode provides clarity on what these numbers really mean, how to interpret your fertility options, and empowering next steps for anyone facing this diagnosis. Key Topics: 1. Ovarian Reserve - What diminished ovarian reserve (DOR) is and what it is not - The difference between egg quantity (reserve) and egg quality - How tests like AMH, FSH, and AFC reflect ovarian health 2. Understanding Your Test Results - Interpreting fluctuating hormone and follicle counts - Why a low ovarian reserve diagnosis does not mean pregnancy is impossible - The importance of considering age and individual medical history 3. Influencing Factors & Taking Control - Lifestyle and health factors that impact your reserve - The crucial role of diet, exercise, sleep, and avoiding toxins - When and why to seek a second medical opinion 4. Charting Your Fertility Path - Today's treatment options - Tailoring plans to your life stage and goals - Making informed, empowered decisions for your unique fertility journey Pre-order Dr. Crawford's debut book, The Fertility Formula, now! ⁠https://www.nataliecrawfordmd.com/book⁠ Want to receive my weekly newsletter? Sign up at ⁠⁠⁠⁠nataliecrawfordmd.com/newsletter⁠⁠⁠⁠ to receive updates, Q&A, special content, and freebies If you haven't already, please rate, review, and follow the podcast to be notified of new episodes every Tuesday. Plus, be sure to follow along on Instagram ⁠⁠⁠⁠@nataliecrawfordmd,⁠⁠⁠⁠ check out Natalie's YouTube channel Natalie Crawford MD⁠⁠⁠⁠, and if you're interested in becoming a patient, check out ⁠⁠⁠⁠Fora Fertility. Join the Learn at Pinnacle app ⁠to earn FREE CE Credit for listening to this episode! This episode is brought to you by The Pinnacle Podcast Network! Learn more about Pinnacle at http://learnatpinnacle.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Please visit answersincme.com/CAY860 to participate, download slides and supporting materials, complete the post test, and obtain credit. In this activity, an expert in melanoma discusses how to optimize the use of neoadjuvant, adjuvant, or perioperative immunotherapy approaches for patients with resectable high-risk melanoma. Upon completion of this activity, participants should be better able to: Recognize recurrence patterns in patients with resected high-risk melanoma and the importance of timely referral to improve recurrence-free survival; Evaluate the risk-benefit profiles of neoadjuvant, adjuvant, or perioperative immunotherapy in patients with resectable stage IIB/C and stage III/IV melanoma; and Outline strategies to individualize the selection of neoadjuvant, adjuvant, or perioperative immunotherapy approaches for patients with resectable stage IIB/C and stage III/IV melanoma.

Please visit answersincme.com/CAY860 to participate, download slides and supporting materials, complete the post test, and obtain credit. In this activity, an expert in melanoma discusses how to optimize the use of neoadjuvant, adjuvant, or perioperative immunotherapy approaches for patients with resectable high-risk melanoma. Upon completion of this activity, participants should be better able to: Recognize recurrence patterns in patients with resected high-risk melanoma and the importance of timely referral to improve recurrence-free survival; Evaluate the risk-benefit profiles of neoadjuvant, adjuvant, or perioperative immunotherapy in patients with resectable stage IIB/C and stage III/IV melanoma; and Outline strategies to individualize the selection of neoadjuvant, adjuvant, or perioperative immunotherapy approaches for patients with resectable stage IIB/C and stage III/IV melanoma.

In this high-yield episode of Curbsiders Addiction Medicine, we dive deep into a practical and compassionate approach to caring for patients using methamphetamines and/or living with methamphetamine use disorder. We explore the latest pharmacologic options, harm reduction strategies, contingency management, and innovative ideas for monitoring and supporting patients. Whether you're in primary care or other subspecialty settings, this episode is packed with pearls for every clinician with our amazing guest, Dr. Phillip Coffin, Director of the Center on Substance Use and Health in the SFDPH.  Claim CME for this episode at curbsiders.vcuhealth.org! By listening to this episode and completing CME, this can be used to count towards the new DEA 8-hr requirement on substance use disorders education. Episodes | Subscribe | Spotify | iTunes | CurbsidersAddictionMed@gmail.com | CME! Show Segments Intro, disclaimer, guest bio Guest one-liner Case from Kashlak; Definitions Four-tier approach to taking care of patients with methamphetamine use/use disorder Medications for treatment Psychosocial treatment Harm reduction New horizons in treatment  Outro Credits Producer/Script Writer/Show Notes: Era Kryzhanovskaya, MD Infographic and Cover Art: Zoya Surani Hosts: Carolyn Chan, MD. MHS and Era Kryzhanovskaya, MD Reviewer: Sarah Leyde MD Showrunner: Carolyn Chan, MD, MHS Technical Production: PodPaste Guest: Dr. Phillip Coffin

Dr. Alison McKenzie, PT, DPT, PhD, FAPTA, a leading voice in neurorehabilitation and creator of Stroke Boot Camp, joins host J.J. Mowder-Tinney to explore how we can extend meaningful progress for people living with chronic stroke. Together, Alison and J.J. dive into the clinical reasoning, research, and real-world outcomes behind this high-intensity, interdisciplinary model. You'll hear practical ideas to apply in your own setting, whether that's a full boot camp or small-scale changes that shift the trajectory for your patients. Tune in to reimagine what's possible beyond traditional rehab.Learning ObjectivesAnalyze the evidence around recommendations for optimal health management, wellness, and ongoing rehabilitation for individuals with chronic strokeApply evidence-based, practical strategies to actionably address the delivery of short-term, high-intensity, interdisciplinary rehabilitation and wellness for individuals with chronic strokeSolve patient case scenarios involving plateau or decline in function over time in individuals who are aging with chronic strokeTimestamps(00:00:00) Welcome(00:00:05) Introduction to stroke boot camp(00:01:36) The journey of Dr. Alison McKenzie(00:06:56) The importance of community and support(00:09:46) Research-driven approaches in stroke rehabilitation(00:12:25) Tailoring treatment for individual needs(00:14:25) Stroke boot camp overview(00:16:45) High-intensity training and its impact(00:19:37) Neural priming and its benefits(00:21:57) Measuring intensity and progress(00:28:49) Expanding the boot camp model(00:31:32) Engaging clinicians in community programs(00:34:58) Flexible approaches to community rehabilitation(00:39:15) Enhancing therapy through intensity and creativity(00:45:05) Fostering socialization in rehabilitation(00:47:20) Conclusion and future directionsNeuro Navigators is brought to you by Medbridge. If you'd like to earn continuing education credit for listening to this episode and access bonus takeaway handouts, log in to your Medbridge account and navigate to the course where you'll find accreditation details. If applicable, complete the post-course assessment and survey to be eligible for credit. The takeaway handout on Medbridge gives you the key points mentioned in this episode, along with additional resources you can implement into your practice right away.To hear more episodes of Neuro Naviagators, visit ⁠⁠⁠⁠⁠⁠⁠https://www.medbridge.com/neuro-navigators⁠⁠⁠⁠⁠⁠⁠If you'd like to subscribe to Medbridge, visit ⁠⁠⁠⁠⁠⁠⁠https://www.medbridge.com/pricing/⁠⁠⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠https://www.instagram.com/medbridgeteam/

We're coming to you once again from the Goldman Sachs 10,000 Small Businesses Summit in Washington, D.C.—the largest gathering of small business owners in U.S. history. This time, we're joined by two inspiring leaders from the Metalworking Nation who prove that the heart of American manufacturing beats strongest in small towns and family-run shops. Our guests, Jenny Steffensmeier, owner of Steffensmeier Welding & Manufacturing in Pilot Grove, Iowa, and Paul Bothe, third-generation owner of a CNC job shop in Kenosha, Wisconsin, share how the Goldman Sachs 10KSB program transformed not only their businesses, but their lives. From resilience in the face of loss to the legacy of family ownership and the power of advocacy, their stories show what it means to make small big. Together, we talk about how to lead through transition, the role of creativity in machining, and why the best shops are built by "high-quality people doing high-quality work." Whether you're a shop owner, an aspiring entrepreneur, or a believer in the power of community, this episode will remind you why manufacturing matters—and how small businesses create a big impact. Segments (0:00) Recording live from the Goldman Sachs 10KSB Summit (2:45) Introducing guests Jenny Steffensmeier and Paul Bothe (5:50) Invest in your business by investing in ProShop ERP (7:23) How Jenny got involved with the Goldman Sachs 10KSB program (8:22) How Paul found his way from music to manufacturing (13:20) Jenny's story of taking over the business after her husband's passing (17:12) The power of community and connection in the 10KSB program (18:39) Leadership lessons from raising five kids and leading a team (20:24) Why you should consider Phoenix Heat Treating for Outside Processing (21:33) Favorite lessons from the 10,000 Small Businesses modules (25:00) Jenny's realization at 10KSB: "I'm not alone." (27:58) Why vulnerability builds better leaders (28:54) Family legacy: The German "Mittelstand" mindset and stewardship over ownership (30:42) How family values and long-term customer relationships build trust (32:21) Jenny on her children's involvement and carrying forward their father's legacy (35:22) Lessons in storytelling—Tailoring your message for customers, students, and policymakers (38:52) "High-quality people doing high-quality work"—what culture really means (40:54) Grow your top and bottom-line with CliftonLarsonAllen (CLA) (41:29) Thinking bigger: making small businesses big through policy and voice (40:30) Final reflections and memorable takeaways Resources mentioned on this episode Invest in your business by investing in ProShop ERP Use Phoenix Heat Treating for Outside Processing Grow your top and bottom-line with CliftonLarsonAllen (CLA) Connect with Jenny on LinkedIn Connect with Paul on LinkedIn Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube

Good morning y bienvenidos back to Cafecito y Croquetas! Today we're joined by Saidin Hernández, an estate & tax planning attorney serving U.S. and international families, family offices, and entrepreneurs. We dive into the real drivers of generational wealth transfer (spoiler: it's more succession than taxes), how to involve the next generation early, and why the billable hour may be dead in the age of AI. Plus a little Miami life, grit, and parenting talk—porque claro.Saidin also shares an exclusive: his firm is rebranding to Bridgepoint Global Council—a relationship-first practice focused on helping families protect, grow, and transfer their legacy across borders.If you're building a business, raising a family, or planning for the next 10–20 years, this episode is for you.Hit subscribe, drop a comment with your biggest takeaway, and share this with the planner (or future planner) in your life.What you'll learnEstate planning vs. tax planning: what actually derails generational transitionsWhy second/third-gen heirs often don't run the family business—and what to do about itHow to bring the next gen into the plan (education, roles, and realistic options)Goal setting for life + business (and why you must slow down to think longer-term)AI's impact on law firms (value pricing > billable hours)Miami roots, grit, and building a family-first lifeChapters0:00 Cold open0:09 Intro & today's guest1:04 What Saidin's firm does (estate & tax planning, global scope)4:20 Involving the next generation—education & continuity5:37 Saidin's story: Cuba → Hialeah → law10:00 Choosing law over computer science (people > cubicles)13:56 The succession reality: when heirs don't want the business18:27 Myth-busting: taxes vs. succession planning20:58 Thinking in 10-year horizons—goals that blend life & work23:40 Slowing down, to-do lists, and delegating what doesn't move goals26:00 Tailoring plans to the client (no one-size-fits-all)29:05 AI, law, and the end of the billable hour?30:37 Miami family life—golf, activities, and screen-time balance34:18 Exclusive: Rebrand to Bridgepoint Global Council35:05 Outro & where to connectConnectGuest: Saidin Hernández — Bridgepoint Global Council (rebrand announced in episode)Host: Stay Tranquilo – subscribe for weekly conversations with founders, leaders, and doers.Support the show

In this episode of SurgOnc Today, Mark Knab, Charles Vining, and Kelvin Allenson discuss how the anatomic location of duodenal adenocarcinoma—from the first to the fourth portion—fundamentally shapes surgical decision-making. Discussion highlights include criteria for pancreaticoduodenectomy versus segmental or limited resections, the role of margin status and lymphadenectomy, and evolving data guiding resection strategy for non-ampullary duodenal cancers. Designed for practicing surgical oncologists, this episode emphasizes operative judgment, outcomes data, and the balance between oncologic adequacy and surgical morbidity.

As hormones change age 35 and beyond, true strength isn't just about lifting heavier, but finding balance between a variety of strength training strategies, power, dialed in female-specific nutrient timing and your most confident vibrantly well glow... that's resilient enough to shine through life's up and downs! In this empowering episode, Louise, one of the world's leading experts in women's health, fitness, and running, challenges the all-or-nothing mindset that dominates women's fitness and strength training today. She opens up about her own journey from working in male dominated fields like high-performance professional sports and research, to redefining what feminine strength really means, encouraging women to honor both their fierce and graceful sides.Listeners will learn how to train smarter, not harder, by understanding their physiology, preventing overtraining, and embracing a personalized results-based approach to strength and running. Louise breaks down why specific strength exercises like endless squats do not serve female runners, how muscle-building differs for each woman, and why “bigger, faster, stronger” doesn't always equal better health.She reminds us that it's okay to want to look lean, to crave badass definition, or to simply feel at home in your body. Whether you're lifting for health, injury prevention, power in running, or physique, this episode invites you to let go of black-and-white fitness thinking and live strong and feminine, without apology.Learn & level up with my free nutrition guide and award-winning Badass Breakthrough Academy to thrive through perimenopause with less stress: https://www.breakingthroughwellness.com/ Link to our FullScript where you can see our curated best supplement picks & save 20% off: https://us.fullscript.com/welcome/breakingthroughwellness/store-start Take advantage of our podcast listener discount and save 20% off all of Kion's science-backed clean products: https://www.getkion.com/pages/maximizing Promo code LOUISE saves on all future orders!Episode Highlights:(0:00) Intro(3:39) Masculine energy in wellness culture(5:11) Balancing strength with femininity(7:00) Smart training for runners(8:08) Why endless squats can backfire(9:58) The “gain as much muscle” debate(13:15) Tailoring training to body type and goals(16:51) When heavy lifting turns harmful(17:51) The gray space between strength and softness(28:37) Letting go of black-and-white fitness thinking(31:16) OutroTune in weekly to "Maximizing Hormones, Physique, and Running Through Perimenopause" for our simple female-specific science-based revolution. Let's unlock our best with less stress!I'd love to connect!Instagram

Resources: Webinar about the BOLT frameworkLegacy Driven Facebook PageSome clients love details, others just want the big picture. Jenn Lee joins Korrine to break down how to read your clients and match your proposal and follow-up style to their personality, not yours.

This episode, we'll be taking a look at a 7 figure close by Jake Ward: one of the most prevalent figures and Golden Door awardees right now in the industry. Tailoring his approach in building according to the customer, this breakdown provides us with a clear example on breaking the preoccupation.CLICK HERE: https://apply.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE

Links: https://dpishowcasewebsites.com/https://www.linkedin.com/company/dpi-websites-for-realtors/https://www.facebook.com/dpirealestatewebsiteshttps://www.instagram.com/dpirealestatewebsites/ KeywordsMark Weithorn, entrepreneurship, AI, family values, business ethics, real estate, legacy, planning, technology, marketing, real estate, commercial leasing, residential leasing, real estate commissions, online presence, website design, AI in real estate, market trends, branding, client understandingTakeawaysMark Weithorn has over 21 years of experience in tech and marketing.The importance of asking the right questions in AI.Family values play a crucial role in shaping one's identity.Planning for life goals is essential for success.AI is a powerful tool but requires proper understanding to utilize effectively.Market dynamics will determine the survival of AI companies.Family discussions are vital in teaching children about technology.Judaism's ethical teachings influence business practices.Reputation is the most valuable asset in business.Transitioning from employee to entrepreneur requires self-motivation. Commercial leasing dynamics differ significantly from residential.Real estate commissions can vary widely based on the type of lease.Understanding hidden costs in leasing is crucial for tenants.The New York rental market has unique challenges for renters.Negotiation skills are essential in commercial real estate transactions.A strong online presence is vital for real estate agents.Branding and market positioning can set agents apart.Tailoring websites to client needs enhances their effectiveness.Asking the right questions helps in understanding client needs.Balancing property representation in listings is key to attracting buyers.SummaryIn this conversation, Sam Knickerbocker interviews Mark Weithorn, a seasoned entrepreneur with over 21 years of experience in the tech and marketing sectors. They discuss Mark's early influences, family values, and the importance of planning for life and career goals. The conversation delves into the role of AI in business, the dynamics of the real estate market, and the ethical considerations in entrepreneurship. Mark shares valuable insights on transitioning from employee to entrepreneur, the significance of reputation, and the core values that guide his business practices. In this conversation, Mark Weithorn and Sam Knickerbocker delve into the intricacies of real estate leasing, commissions, and the importance of a strong online presence for realtors. They discuss the differences between commercial and residential leasing, the hidden costs associated with leasing, and the unique dynamics of the New York rental market. Mark shares insights on how to effectively negotiate in commercial real estate and the significance of branding and market positioning for real estate agents. The conversation also touches on the role of AI in generating leads and the importance of staying relevant in a rapidly changing tech landscape.TitlesNavigating the Tech Landscape with Mark WeithornThe Power of Family Values in BusinessSound bites"Five years worth of commission.""You should start renting people.""It's all negotiable."Chapters00:00 Introduction to Mark Whitehorn and His Journey02:20 Mark's Early Life and Influences07:29 Family Background and Values11:12 Lessons from Parents and Legacy17:09 Planning for the Future20:39 The Role of AI in Business27:52 Market Dynamics and AI Regulation32:30 Family, Education, and the Future of Technology35:39 The Influence of Judaism on Business Ethics38:28 Core Values in Business and Life43:08 Transitioning from Employee to Entrepreneur47:28 Self-Motivation and Entrepreneurial Spirit50:34 Understanding Real Estate Commissions56:02 Navigating Commercial vs. Residential Real Estate01:03:07 The Importance of a Strong Online Presence01:08:36 Understanding Unique Branding in Real Estate01:11:52 The Importance of Client-Centric Questions01:13:58 Tailoring Websites for Different Markets01:18:09 The Role of Visuals in Real Estate Marketing01:23:17 Adapting to Technological Changes01:24:54 Leveraging AI for Lead Generation01:31:25 Recognizing Market Trends and Changes

234 Welcome to Tailoring Talk: The Solo Edit — your no-BS, brutally honest take on the world of fashion, business and style.In this debut Solo Edit, bespoke tailor Roberto Revilla breaks down the week's biggest stories in luxury fashion — from Hermès' creative director Véronique Nichanian stepping down after 37 years, to Maria Grazia Chiuri's powerful return to Fendi, and Vivienne Westwood's controversial Riyadh Fashion Week appearance.Then we go back in time for a Threads of Time segment exploring the history of tweed — how it evolved from rugged Scottish workwear into a global style icon — before closing with a Diary of a Tailor story about discovering Roberto's true shoe size and how proper footwear fit can transform your comfort, posture, and confidence.

In this episode of Hack Your Own PR, Odette Barry is joined by Lucinda McKimm, journalist-turned-podcaster, producer, and co-host of Ready or Not. Lucinda has built one of Australia's most dynamic podcasts exploring the collision of motherhood, career, and feminism. With her background in sports media and branded content at Cricket Australia, plus years of freelancing and yoga teaching on the side, she brings both grit and creativity to a rapidly growing platform that now spans three weekly shows. We dive into the reality of producing high-calibre, independent content while raising kids, setting boundaries in business partnerships, and why personalisation matters more than ever when pitching to Ready or Not. On Hack Your Own PR, we unpack the art and science of media relations, publicity, and storytelling so you can DIY PR, amplify your voice, and share your message. In this episode, Lucinda breaks down: Her journey from journalism student to Cricket Australia, then into podcasting during parental leave How Ready or Not evolved from an interview series into three shows a week (Ready or Not, Witching Hour, and Ask Ready or Not) What it takes to run a podcast brand at professional standard while balancing freelancing and parenting How she and co-host Loz divide roles, manage workflows, and set boundaries (including "no WhatsApp on Wednesdays") The importance of diversity in guest selection and why she actively seeks different motherhood and career stories What makes for a great pitch, and the red flags that guarantee a "no" Key Takeaways: A strong pitch balances both story and audience: either a killer narrative or an engaged following (ideally both). Tailoring matters — if you've never listened to Ready or Not and send a generic pitch, you won't get far. Guests who amplify their own episode can drive as many downloads as "big name" talent. Honesty and openness make for the most compelling conversations — you don't need to have lived through tragedy to tell a meaningful story. Boundaries protect creativity and longevity: clear roles, set days for work, and rules about when not to message are part of their survival strategy. What to Avoid: Spray-and-pray press releases with no reference to Ready or Not's themes or audience. Long, attached PDFs — put the essentials in the email body. Overlapping pitches during book tours without disclosing where else the guest is appearing. Ignoring the importance of story amplification post-release. This episode is a candid masterclass in independent podcasting, building a brand with integrity, and pitching to a show that's fiercely loved by mums navigating the messy middle of ambition and motherhood. This episode is a masterclass in live TV pitching, producer relationships, and how to turn a great story into a compelling segment on Australia's breakfast screens. Access the Big Ideas Masterclass: https://diyprhub.mykajabi.com/Big-Ideas-Masterclass Find Odette Barry online: https://www.odetteandco.com.au/ https://www.instagram.com/odetteandco/ https://www.linkedin.com/in/odette-barry/ Find Lucinda McKimm online: https://www.instagram.com/lucindamckimm_ https://www.instagram.com/readyornot.pod

In this episode of Reboot IT, host Dave Coriale sits down with Ben Muscolino, CEO of Breezio, Data Sangria, and co-founder at Vortacity, and Ryan O'Donnell, CTO at Vortacity, to demystify cybersecurity for associations and nonprofits. They explore the evolving threat landscape, the importance of proactive security measures, and how organizations can build a culture of cybersecurity without fear or shame. From phishing-resistant MFA to red team engagements, this conversation is packed with practical advice for leaders and IT professionals alike. Themes and Topics: Cybersecurity Culture and Leadership Cybersecurity must be embraced across the organization, not just by IT. Leaders should foster a “shameless and blameless” environment for open dialogue. Culture impacts how teams respond to threats and education efforts. Phishing and Account Takeover Risks Phishing remains the most common entry point for breaches. Attackers often dwell silently before exploiting access. Social engineering tactics are becoming more sophisticated. Cybersecurity Maturity  Organizations should progress from asset inventory to vulnerability scans, pen tests, and red team engagements. Skipping foundational steps can lead to ineffective or costly security efforts. Tailoring assessments to organizational needs is key. Penetration Testing and Red Teaming Pen tests simulate real-world attacks to expose vulnerabilities. Red team engagements test people, processes, and systems under stealth conditions. Trusted agents within the organization coordinate red team efforts discreetly. Deception Technology and Canary Tokens Canary tokens act as tripwires to detect post-compromise behavior. These tools are low-cost and high-impact for early breach detection. Ideal for organizations with limited cybersecurity resources. Budgeting and Advocacy for Cybersecurity Cybersecurity is often the first to be cut during budget reviews. IT leaders must communicate risk in terms of cost and organizational responsibility. Starting small is better than doing nothing—get from zero to one.

In this episode of Supply Chain Now, and part of the Supply Chain Leadership Across Africa series, Scott Luton is joined by co-host Clare Fincham of SAPICS, with guests Nicole Petersen from the South African Graduate Employers Association, and Yaseen Ahmid, CEO of Luna, to explore the biggest takeaways from the SAPICS Annual Conference 2025 in Cape Town. Together, they discuss the rising demand for supply chain graduates, the growing emphasis on sustainability skills, and the widening gap between what universities teach and what employers need.Nicole shares how initiatives like Quantify Your Future are creating clear pathways for students, while Yaseen highlights the importance of tailoring resumes, building early employer relationships, and showcasing entrepreneurial soft skills. Clare emphasizes the role of community and collaboration in extending conference conversations into universities and businesses. This discussion offers a roadmap for addressing supply chain talent shortages and preparing Africa's workforce to lead in global innovation.Jump into the conversation:(00:00) Intro(01:01) Supply chain leadership across Africa(02:10) Introducing Nicole Petersen and Yaseen Ahmid(04:16) Cape Town experiences and warm-up questions(07:40) SAGEA's role in early career talent(10:24) Luna and career development with Yaseen(14:12) SAPICS Annual Conference 2025 highlights(20:47) Talent trends in South African supply chains(25:05) Recap and industry insights shared(26:25) Tailoring resumes for specific roles(28:05) Case study: Quantify Your Future initiative(32:36) Case study: Drexel supply chain advisory board(41:13) Innovative leadership examples from AfricaResources:Connect with Nicole Petersen: https://www.linkedin.com/in/nicole-petersen-sagea/Learn more about the South African Graduate Employers Association (SAGEA): https://sagea.org.za/Connect with Yaseen Ahmid: https://www.linkedin.com/in/yaseen-ahmid/Learn more about Luna: https://luna-resume.com/Connect with Clare Fincham: https://www.linkedin.com/in/clare-fincham-5aab6a27/Learn more about SAPICS: https://www.sapics.org/Connect with Scott Luton: https://www.linkedin.com/in/scottwindonluton/Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here:

Show Notes:In this episode of The Light Inside, we delve into the intricate world of somatic integration and its profound impact on our emotional and cognitive well-being. Our guest, Christoffel Snaders, brings over 30 years of experience in coaching, psychotherapy, and leadership training to our discussion, offering deep insights into the dynamic interplay between our head, heart, and gut.Christoffel Snaders highlights that human behavior is not fixed but is a dynamic process shaped by the interplay of neural, emotional, and bodily systems. When these systems align through somatic coherence, individuals can achieve a state of attunement where body, mind, and emotions communicate fluidly. This alignment fosters clarity, resilience, and adaptive connections, which are essential for effective emotional regulation.Timestamps:[00:03:06] Somatic coherence and emotional clarity.[00:05:08] Somatic processes and decision-making.[00:09:12] Somatic integration and trauma.[00:11:06] Body's response to trauma.[00:14:37] The complexity of body cells.[00:18:03] Questioning Quantum biology and energy fields.[00:22:58] Placebo effect in therapy settings.[00:26:15] Logic in the head.[00:29:58] Heart and memory connection.[00:31:48] Heart and gut dominance.[00:37:08] Misinterpretation of bodily sensations.[00:42:00] Importance of observation in therapy.[00:45:29] Observation and somatic awareness.[00:48:05] Psychological safety in therapy.[00:50:55] Tailoring sessions to client needs.[00:54:49] Tailoring sessions for clients.[00:59:04] Three brains intelligence resources.[01:00:31] Human connection and collaboration.—CreditsFeatured Guest: Christoffel SneijdersHost: Jeffrey BeseckerExecutive Program Director: Anna GetzProduction Team: Aloft Media GroupMusic: Courtesy of Aloft Media GroupConnect with host Jeffrey Besecker on LinkedIn.Music by Aloft Meade and Jeffrey Besecker“Integration” by Aloft Media“Miss Undrestanding”  written by Jeffrey Besecker“Meaningful Connections” by Aloft Media

In this episode, Krista chats with massage therapist, coach and educator Amy Bradley Radford @amybradleyradford to talk about how defining client expectations can transform your massage practice. Together they explore Amy's six-question framework, the art of communication, and how to design a schedule that supports both your clients and your life. Perfect for massage therapists ready to fill their books, create repeat clients, and step into the CEO role of their own business.Key takeaways from this episode...Defining client expectations is crucial for success.Effective communication shapes the client experience.Understanding and adjusting pressure improves satisfaction.Tailoring each session to the individual matters.Time freedom is a real benefit of this career.Amy Bradley Radford: Coach. Educator. Massage Therapist. Encourager of Big Dreams.Discover the six simple yet powerful questions that will transform first-time massage clients into loyal, repeat customers. Download HereContact Amy Bradley Radford: Website: https://amybradleyradford.comInstagram: @amybradleyradfordContact Krista (The Radical Massage Therapist Podcast)Email: krista@theradicalrmt.comWebsite: www.theradicalrmt.comInstagram: @theradicalmassagetherapist

Brandon Cornthwaite's story is one of discipline overcoming distraction. Growing up in South Africa, a country shaped by military rigor, Brandon's journey took him from the world of elite cycling to a life in the military. Throughout his varied career, Brandon discovered that maintaining physical fitness wasn't just about health—it was key to unlocking energy, focus, and professional success. Living with ADHD, Brandon dedicated himself to exercise as a way to boost cognitive performance, manage neurotransmitter balance, and avoid the need for medication. His commitment to staying active helps him harness his rapid-fire mind and translates to resilience and sharpness in his work and life. Brandon is an industrial sales professional with more than 27 years of experience and a passionate advocate for blending fitness with high sales performance. Brandon draws on his rich background—including his Red Seal in instrumentation and leadership roles within the ISA—to reveal how physical well-being and daily fitness routines can fuel focus, discipline, resilience, and long-term success in the demanding world of sales. Whether you're struggling to juggle work, family, and self-care, or looking for practical strategies to beat burnout and boost motivation, Brandon shares actionable habits for busy professionals. This episode will inspire you to move more, eat better, rest smarter—and ultimately, sell at your very best. Outline of This Episode [00:00] The importance of meditation and daily movement. [04:13] Tailoring your fitness regime for active aging. [09:30] Recognizing signs of burnout and what to do about it. [11:08] Brandon's morning routine. [15:20] Movement relieves stress and clears the mind. How Daily Movement, Mental Wellbeing, and Smart Lifestyle Choices Drive Sales Excellence According to Brandon, “Discipline will beat dopamine every time.” He draws a direct line between physical exercise and improved professional performance. Regular movement boosts blood flow and oxygenates the brain, leading to sharper cognitive performance and sustained focus. Having been both an elite cyclist and ex-military, Brandon's life is a testament to the value of discipline and routine. Comparing pushing through physical limits in competition to overcoming obstacles in sales. In sales, as in sports, it's discipline—not fleeting bursts of motivation—that sustains high achievement. Meditation, Movement, and Mindful Mornings Contrary to the belief that fitness is reserved for athletes or the endlessly energetic, Brandon insists that even small, intentional routines yield big benefits. His days start with meditation, a practice that sets intentions and centers the mind, improving focus for the day ahead. Far from being “hippie,” as he jokes, meditation is an anchor—one he used even in elite sports to visualize winning and manage pre-race anxiety. Morning movement follows: a set of push-ups, squats, or a short round of resistance training gets blood flowing and primes the body and mind for productivity. For Brandon, variety matters less than consistency. Coupling movement with meditation creates a one-two punch against stress, brain fog, and lethargy—common enemies among sales pros. Sleep, Nutrition, and Active Recovery: The Overlooked Performance Drivers Sleep hygiene and active recovery are cornerstones of Brandon's approach, prioritizing real rest was a game-changer for his health and work. His evening ritual includes warm-to-cool showers, which support recovery and improve sleep quality. Nutrition habits deserve equal attention. With tempting fast food at every corner, Brandon recommends meal planning and prepping to ensure nutrient-dense food is always on hand. Little tweaks, like carrying healthy snacks or picking up groceries instead of drive-thru takeout, reinforce a disciplined, intentional approach to health.  Countering Burnout, Fatigue, and “Screen Poisoning” Sales professionals frequently battle fatigue and burnout, exacerbated by sedentary remote work, endless screen time, and the stress of high targets. Brandon calls this “screen poisoning” and suggests that scheduling mini-breaks—such as walks, stretches, or even standing meetings—can help offset poor posture, low energy, and mental drain. He urges salespeople to recognize warning signs, including declining focus, irritability, frequent illness, and a lack of motivation. The remedy for Brandon is to take a walk, breathe, and step away. He also suggests reaching out to communities and connections, whether coaches, colleagues, or friends, to maintain motivation and emotional health. A fit, resilient sales professional is an unstoppable one. Small, daily habits—grounded in discipline, movement, recovery, and community—transform both your sales performance and your life. Resources & People Mentioned HelloFresh ISA (International Society of Automation) IPA Certifications  Connect with Brandon Cornthwaite Brandon Cornthwaite on LinkedIn  Connect With Paul Watts  LinkedIn Twitter    Subscribe to SALES REINVENTED Audio Production and Show Notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

Co-hosting a podcast is a very different experience from having a solo show. So how do you know which option is right for you? In this episode of Podcasting Unlocked, we speak with Heather Vickery about her unique podcasting journey. She shares her insights on the massive rewards of a co-hosted show versus a solo format, how to secure strategic guests through intentional pitching, and why having a healthy relationship with intentional risk and failure is the secret sauce to creative success. This week, episode 235 of Podcasting Unlocked is about choosing the podcast hosting format that works for you! Heather Vickery, Transformation Coach, leverages over 20 years of leadership experience to guide conscious leaders in leading from embodied joy. Through her "Trifecta of Self"—knowing, liking, and trusting oneself—Heather helps clients cultivate genuine self-trust that drives authentic, impactful action in every part of life. When joy is your set point, not just a default, everything changes—for you and those around you. She's the co-host and executive producer of award nominated Was it Chance? The podcast about taking intentional risk for creative success. And best-selling author of F*CK FEARLESS: Making The Brave Leap.In this episode of Podcasting Unlocked, Heather Vickery is sharing the importance of having a clear direction for your co-hosted podcast and actionable steps you can take right now to pitch aligned guests in a strategic way. Heather and I also chat about the following: The unique partnership that is co-hosting a podcast.Tailoring your podcast pitches to be unique and align with your guest's goals as well as your own.Choosing to subtly integrate your business into your podcast instead of it taking center stage.Embracing intentional risk for creative success and reframing failure.The biggest barrier to podcast growth is often the fear of trying something new. This week, challenge yourself to take one intentional risk with your show, whether it's a new pitch strategy or a content format change.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH HEATHER VICKERY:LinkedInYouTubeWas It Chance? PodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Listeners to Leads Ep 146: Personality Types for Content Creation: Human Design Strategies with Karyn PaigeProud member of the Feminist Podcasters Collective.

Trond Aas is CEO and Co-Founder of Attensi, a leader in AI-powered gamified simulation training. Trond shares his background spanning quantum physics, consulting and gaming. He explains how gamification grounded in behavioral science drives engagement which enhances initial and long-term learning especially for younger employees. Trond describes motivation as a critical success factor for sustainable upskilling. He discusses metrics to demonstrate return on investment in skills development and how to improve skills gap issues starting with cultivating a trust-based culture of learning   KEY TAKEAWAYS   [01:17] Trond starts studying quantum physics to explore fundamental questions about nature.   [02:01] After doing research for his military service, Trond goes into industry seeking practical impact.   [02:38] Trond joins McKinsey as a business school type experience before pursuing entrepreneurship.   [03:10] Interest in games stems from early programming and creativity cultivated during university.   [04:08] In gaming, Trond reveals how behavioral science is used to drive engagement and learning.   [06:12] Tribal, team-based successes are key to stimulating successful collaboration online.   [06:25] Fascination with learning and awareness of superficial gamification drives Attensi's founding.   [07:44] Attensi applies science to drive motivation and behavior change with measurable results.   [09:40] Correlating simulated behavior with real-world outcomes to track learning impact.   [10:23] Measuring soft skills progress when observable behavior is hard to track.   [12:10] As technology evolves rapidly, upskilling must be ongoing across high-competence industries.   [12:50] Skill development tailored to specific job challenges is more effective than one-size-fits-all.   [13:45] Self-motivated learners thrive, while others need help to develop the motivation that anchors learning.   [14:47] Many Gen Zers lack key communication skills and may not recognize this development need.   [15:49] Most learning programs fail on motivation, which must be addressed first to succeed.   [16:22] Creating mastery experiences significantly increases learner motivation and outcomes.   [15:15] Game-based learning builds confidence that translates into better real-world performance.   [19:43] Companies underinvest in onboarding due to unclear ROI, hindering workforce readiness.   [20:08] Trond emphasizes data, ROI, and clear impact as critical for better training investment decisions.   [20:34] Attensi's research shows poor onboarding leads to lower confidence and performance.   [23:42] Skill masking arises when employees hide learning gaps, often from lack of psychological safety.   [24:18] Cultivating trust-based cultures is essential to reduce skill masking and promote learning.   [25:48] Focusing on core skills for each role facilitates the shift to becoming a skills-first organization.   [26:44] Skill-based organizations can start small and ensure programs drive skill improvements.   [28:33] Maintaining skill use needs continuous feedback, clear expectations, and learning structures.   [29:13] Organizations must define competencies to stand out and align training with competitive goals.   [30:37] Tailoring programs to learner motivation and challenges supports effective skills development.     IMMEDIATE ACTION TIP: Learning motivation and skills usage are cultivated through mastery. Help employees sense their achievement to encourage their enhanced performance and growth.   RESOURCES   Trond Aas on LinkedIn Attensi's website     QUOTES   "We can use these principles of games to drive engagement, drive interest, drive motivation—and then we should be able to impact real behaviors and measure that with data."   "Most people experience poor onboarding and most people are convinced that it affects their work afterwards."   "Skill masking is that people are actually hiding the challenges that they are having."   "Are your people motivated? And if not, address that—that's what you need to address to be able to develop your organization."   “When you are able to instill a feeling of mastery in people that has a huge effect on their motivation.”   "A lot of people think that one [training] system or one approach will fit with all the different employees... and I think it needs to be a lot more nuanced than that."

Erin Stern, BCBA, Founder and President of STEPS Behavioral Health, shares how her clinic takes an integrative approach by combining ABA, Speech, OT, and PT to support early learners. With a strong focus on flexibility and tailoring every goal to the individual, Erin highlights the importance of thoughtful intake and assessment, working closely with families, preparing children for school, and weaving in everyday experiences and milestones.Erin discusses the clinic's Early Steps Program, which supports newly diagnosed learners through Kindergarten and beyond. With no “hard lines,” the focus is always on finding the right placement, environment, and balance of clinic- and home-based services. Erin explains how determining intervention hours involves multiple factors—age, behaviors, skill needs, family dynamics, and insurance—while maintaining flexibility to meet each learner's individual needs.Our conversation also highlights the value of providers immersing themselves in a learner's AAC system, staying committed to professional growth, and never forgetting the power of play. As Erin reminds us, “Don't forget to play,” because natural learning and connection thrive in those moments.#autism #speechtherapy What's Inside:STEPS Behavioral Health and the Early Steps Program.Tailoring early intervention to individual learner needs.Important factors to consider when determining intervention hours.Why play is one of the most important factors of a learner's success.Mentioned In This Episode:Stepsbh.comJoin the aba speech connection  ABA Speech: Home

I'm thrilled to share some incredible insights and stories from my latest podcast episode. This week, we dive deep into the fascinating world of hospitality, cultural nuances, and business dynamics in the Middle East, particularly focusing on Saudi Arabia and the Gulf region. Here are the highlights you won't want to miss:Corina's Journey:  • From East Germany to London: I moved to London at 22, escaping the mundane office life for the vibrant world of five-star hotels.  • First Encounters: Working in London, I met many clients from the Gulf, sparking my deep interest in Middle Eastern culture.Cultural Insights:  • Building Trust: Relationships and trust are paramount in Middle Eastern business culture, often more so than in the West.  • Navigating Differences: From understanding royal titles to the importance of personal connections, I share anecdotes that highlight the unique business etiquette in the region.Business Tips:  • Flexibility is Key: Meetings may not start on time, but the spontaneous networking opportunities are invaluable.  • Align with Vision 2030: Tailoring your business proposals to Saudi Arabia's national goals can make all the difference.Personal Stories:  • First Trip to Dubai: My 2005 visit to Dubai was eye-opening, showcasing the region's hospitality and kindness.  • Adventures in Saudi Arabia: From attending a football match with my son to exploring the magical AlUla, these experiences have been transformative.Practical Advice:  • Travel Tips: Short flight times and minimal time differences make frequent travel between London and the Gulf convenient.  • Cultural Sensitivity: Understanding local customs, from dining etiquette to addressing royals correctly, is crucial.Exciting Developments:  • Sports and Entertainment: Saudi Arabia's growing engagement with global icons like Tom Brady and Cristiano Ronaldo reflects its strategic efforts to raise its international profile.  • Innovation and Sustainability: The region is investing heavily in futuristic technologies and sustainable initiatives, from AI training to robot-assisted surgeries.Final Thoughts: • Breaking Stereotypes: My mission is to challenge misconceptions and foster understanding between cultures.  • Inspiring the Next Generation: Encouraging curiosity and open-mindedness, especially among young people, is key to building stronger global relationships.I hope these stories and insights spark your curiosity and inspire you to listen to the full episode. There's so much more to discover about the dynamic and rapidly evolving Middle East!P.S. Don't forget to subscribe to the podcast for more fascinating stories and practical advice on navigating the Middle Eastern business landscape!

If your business feels stagnant or if you know you're ready to deepen the way you serve your clients... this episode is for you. Krystal shares the story of how Human Design transformed not just her business, but the results her clients were able to achieve. What started as a personal experiment quickly became the foundation of her entire body of work, and in this episode, she shows you exactly how you can start weaving Human Design into your work today, no certification required. Whether you're a coach, healer, consultant, or creative entrepreneur, you'll walk away with practical, actionable ways to: Revamp your onboarding process to see clients more clearly from day one Tailor your sales conversations and communication style to their type and authority Turn Human Design insights into structure, support, and customization inside your containers and courses Plus, Krystal shares why personalized, deeply human experiences are the new non-negotiable in a world flooded with AI and cookie-cutter strategies, and how understanding your clients' design gives you a competitive edge no algorithm can replicate. Key Takeaways How Krystal discovered Human Design and immediately began applying it with clients, even before she felt “ready.” Why knowing a client's type, authority, and centers radically shortens the time it takes to build trust and create results. Real-world examples of how different designs respond to coaching, structure, accountability, and decision-making. How to customize your onboarding, communication, and curriculum so clients feel deeply seen and supported. Why personalization is the future of coaching, healing, and transformation work, and how Human Design is the key. Timestamps 0:00 – Fall updates, pregnancy reflections, and Manifestor urges 4:30 – How Krystal discovered Human Design and started using it with clients 8:45 – Why the Undefined Heart Center changed how she coaches motivation 12:20 – Tailoring the client experience through design 15:10 – The vision behind Embodied by Design® 20:27 – Action Step #1: Rethink your onboarding 24:24 – Action Step #2: Upgrade your communication style 28:29 – Action Step #3: Turn insights into structure 31:55 – Moving beyond information: applying Human Design in real client work 35:00 – The power of personalization in the age of AI Free Resource Grab your free copy of The Human Design Advantage: A Practical Guide to Elevating Your Client Experience & Results: available exclusively when you join the waitlist for Embodied by Design®, my signature Human Design certification program. Join the EBD Waitlist + Get the Guide Stay Connected Instagram – @krystalewoods Youtube – Watch here Get on the waitlist – Join EBD here

In this inspiring episode of Don't Wait for Your Wake-Up Call!, Melissa chats with fitness expert Alicia Jones about helping women over 50 reclaim their strength, vitality, and confidence

This episode of Pipeline Visionaries features an interview with Tamir Sigal, the CMO of Trintech, a company that helps finance and accounting teams simplify and automate the entire financial close process, from reconciliations to reporting. Tamir explans his marketing philosophy of focusing on the customer journey, driving alignment across the organization, and evolving tactics around personalization, in-person experiences, and AI. He also reflects on rebranding challenges, innovative campaigns, and why he encourages his team to experiment—even if it means making mistakes along the way.Quote: “We just get so much information into our lives—whether it's through email, social media, our devices, and how do you differentiate? How do you cut through the noise? So one of our tactics is making sure that we're personalizing the message to the right audience. One of my pet peeves is saying the right message at the right time at the right channel. That's so cliché to say, but it's at the heart of what we want to do—making sure that the message is personalized to the industry, to the persona, and to the topic.”Key Takeaways:Personalization cuts through noise. Tailoring messages by industry, persona, and timing is key to standing out in a crowded digital landscape.CMOs are responsible for creating alignment. Success depends on aligning marketing with sales, finance, partners, and leadership.Encourage experimentation. Tamir fosters innovation by rewarding his team for trying new ideas and learning from mistakes.Episode Timestamps:(04:00) The Trust Tree: Why time is the most valuable currency(10:44) The Playbook: Top uncuttable tactics—personalization, events, and AI(29:06) Dust Up: Rebranding a 100-year-old company against the odds(31:15) Quick Hits: Tamir's quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit https://www.qualified.com to learn more.Links:Connect with Ian on LinkedIn: https://www.linkedin.com/in/ianfaisonConnect with Tamir on LinkedIn:https://www.linkedin.com/in/tamirsigal/ Learn more about Trintech: https://www.trintech.comLearn more about Caspian Studios: https://www.caspianstudios.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Bart sits down with Janet Drysdale, Interim Chief Commercial Officer at CN, to explore her career journey through progressively senior roles and how communication has been the key differentiator at every level. Janet reflects on the different skills required at each step of a career, and how even today, in a new senior role, it's critical that she continues to hone her ability to influence, listen, and inspire. She shares how the demands of communication shift as your career grows. Early in your career, you need the courage to share your opinion, as you advance, you need to learn to say “no” quickly and decisively. At more senior levels, it becomes essential to translate complexity into clarity, become an exceptional listener, and empower others to speak up and share their voice. Whether you're just starting out or leading at the highest level, this conversation weaves together Janet's insights and experiences to reveal the communication skills that matter most and how they can fuel your success. Show Notes: 00:12 Show intro 00:47 Introducing Janet 02:14 Why communication has been important for Janet's career 03:11 Communication is the single most important skill 03:54 Communication in the early years of Janet's career 05:01 Early career very FACT-focused 05:23 But what do you think about the facts 06:39 Was there a moment when she had to step up and lead 06:49 Nobody could argue with facts but suggesting solutions was scary 07:57 The beginning of real conversation is when you put yourself out there and get feedback 08:51 Investor relations role 10:59 Communication helps build relationships 12:54 Influencing the C-suite level 13:03 The way you communicate matters 13:48 Tailoring communication to the room 14:41 Bart recalls a time when they worked together 16:51 Sometimes you need the facts not the story from people 19:31 Understanding the why and how they're telling the story 20:16 Helping others find their communication styles 21:22 Bart asks her for a story of helping a team member 22:44 People in the room who want to talk but are too shy 23:56 Reinforce the behavior 24:18 The importance of listening 26:42 The finance team also needs to learn to communicate 27:33 It doesn't matter what your role is communication is key 27:56 The downside of a "maybe" 28:24 If you're going to have to say "no" don't string it out with "maybe" 29:48 Communication is also to build trust and respect 30:24 What skills is Janet still working on 31:27 Thank Yous 31:58 Show outro

In this episode, we dive into a hot topic that many speakers, trainers, and coaches grapple with: Should you put prices on your website? Of course, there are many pros and cons of displaying prices, so we unpack various strategies that can help you make the best decision for your business. Whether you're leaning towards transparency or prefer to keep things under wraps, the key is to make a decision that aligns with your business model and audience expectations. So grab your favorite beverage, tune in, and let's figure out together if listing prices is the right move for you!

How can construction companies thrive in an era where uncertainty is the new normal? In this episode of Bridging the Gap, Dustin Stephens shares his journey from the jobsite to technology leadership, offering practical insights for navigating today's industry challenges. From labor shortages and supply chain disruptions to tariff fluctuations, Dustin explains how technology and AI can drive efficiency, reduce errors, and improve communication across teams. He explores change management, stakeholder alignment, and strategies for smart technology adoption. The conversation also highlights how leaders can evaluate investments, embrace innovation, and minimize downtime to boost profitability and stay competitive.   MEET OUR GUEST Dustin Stephens is Vice President of Construction and Real Estate at Sage. He is a dynamic construction software executive with more than 25 years of experience serving the industry. Dustin is responsible for go-to-market strategies and building partner and customer programs for Sage's construction business globally. He is keen about driving healthy change in construction through technology.   TODD TAKES Balance Priorities with Peer Insights Technology adoption works best when you strike a balance—focus first on your company's top priorities and real-world issues in the field, but also keep an eye on what your peers are investing in. That outside perspective helps validate your roadmap without getting lost in “keeping up with the Joneses.” Show the Value to Every Stakeholder Successful adoption isn't about rolling out new tech—it's about communicating why it matters to each stakeholder. What's in it for the estimator? For the project manager? For the CFO? Tailoring the message and sharing real-world wins helps build buy-in and momentum. Break Down the Silos Data silos are the enemy of agility. Integrating systems between the back office and the field ensures the right people get the right insights at the right time. When information flows, teams can spot issues early, collaborate better, and ultimately improve profitability.   CHAPTERS 00:00 Dustin's Journey into Construction 02:33 Navigating Uncertainty in Construction 05:34 Long-Term Planning Amidst Challenges 08:19 The Rise of AI in Construction 11:19 Technology Adoption Strategies 14:03 Change Management in Construction 16:53 Aligning Teams for Success 19:40 Decision-Making in Technology Investments 22:27 Modeling the Future of Construction 25:11Defining Innovation in Construction 27:47 Innovating for Efficiency   More Resources Thanks for listening! Please be sure to leave a rating and/or review and follow up our social accounts. Bridging the Gap Website Bridging the Gap LinkedIn Bridging the Gap Instagram Bridging the Gap YouTube Todd's LinkedIn   Thank you to our sponsors! Graitec North America Graitec North America LinkedIn   Other Relevant Links: Dustin's LinkedIn Sage Website

In this high-yield episode of Curbsiders Addiction Medicine, we dive deep into a practical and compassionate approach to caring for patients using methamphetamines and/or living with methamphetamine use disorder. We explore the latest pharmacologic options, harm reduction strategies, contingency management, and innovative ideas for monitoring and supporting patients. Whether you're in primary care or other subspecialty settings, this episode is packed with pearls for every clinician with our amazing guest, Dr. Phillip Coffin, Director of the Center on Substance Use and Health in the SFDPH.  Claim CME for this episode at curbsiders.vcuhealth.org! By listening to this episode and completing CME, this can be used to count towards the new DEA 8-hr requirement on substance use disorders education. Episodes | Subscribe | Spotify | iTunes | CurbsidersAddictionMed@gmail.com | CME! Credits Producer/Script Writer/Show Notes: Era Kryzhanovskaya, MD Infographic and Cover Art: Zoya Surani Hosts: Carolyn Chan, MD. MHS and Era Kryzhanovskaya, MD Reviewer: Sarah Leyde MD Showrunner: Carolyn Chan, MD, MHS Technical Production: PodPaste Guest: Dr. Phillip Coffin Show Segments Intro, disclaimer, guest bio Guest one-liner Case from Kashlak; Definitions Four-tier approach to taking care of patients with methamphetamine use/use disorder Medications for treatment Psychosocial treatment Harm reduction New horizons in treatment  Outro Sponsor: Locumstory Learn about locums and get insights from real-life physicians, PAs and NPs at Locumstory.com Sponsor: Panacea Visit panaceafinancial.com and Panacea's Resource Library for free student loan articles, guides, and webinars built to help you make informed decisions. Sponsor: Grammarly  Download Grammarly for free at Grammarly.com/PODCAST

In this episode, Jack Cochran and Matthew James are joined by Akash Ganapathi, CEO of Opine, to discuss how AI strategies differ between startups and enterprises in the presales space. They explore the myth of AI replacing SEs, the importance of specialization vs. generalization, and how AI can help presales teams manage more revenue per team member while focusing on strategic, relationship-building activities. Follow Us Connect with Jack Cochran: https://www.linkedin.com/in/jackcochran/ Connect with Matthew James: https://www.linkedin.com/in/matthewyoungjames/ Connect with Akash Ganapathi: https://www.linkedin.com/in/akash-ganapathi/  Links and Resources Mentioned Join Presales Collective Slack: https://www.presalescollective.com/slack Opine: https://tryopine.com/ Contact Akash directly: akash@tryopine.com Timestamps 00:00 Welcome 04:35 Why AI strategy differs for startups vs enterprises 09:27 Debunking the myth of AI replacing SEs 18:35 The human element in buying and selling 24:35 How enterprises can leverage existing knowledge bases 28:12 The paradox of considering AI for every task 32:14 Future predictions for 2026-2027 Key Topics Covered Startup vs Enterprise AI Strategy Startups benefit from generalist approaches and bottom-up experimentation Enterprises need specialized, top-down AI strategies to avoid redundancy The role of specialization vs wearing multiple hats The AI Replacement Myth Why the "AI SE" that replaces human SEs doesn't work SEs do much more than just answer technical questions The importance of relationship building and strategic thinking Current AI Limitations Context window constraints (around 1 million tokens currently) Retrieval Augmented Generation (RAG) accuracy at ~75% Why breakthrough improvements are needed for true automation The Future of Presales with AI More revenue managed per team member Shift toward hiring less experienced SEs with AI enablement Focus on strategic consulting rather than administrative tasks Practical AI Implementation Draft-and-approve workflows for deliverables Automating account research, meeting prep, and RFP responses Using AI for onboarding and knowledge enablement Mid-Market Recommendations Lean toward enterprise-style, forward-looking strategies Enable not just current team but future hires Focus on cross-organizational enablement (AEs, product, marketing)