Podcasts about tailoring

Send us Fan MailIn this power-packed episode, we dive deep with Nir Valtman, a cybersecurity founder turned SaaS innovator, who reveals the raw truth behind starting from zero and scaling to hundreds of thousands of subscribers. He shares how ditching excuses, setting bold goals, and harnessing vision can lead you through the chaos of growth and the fear of failure.You'll discover the critical mindset shifts that propelled Nir from a kid coding for fun to leading cutting-edge AI and cybersecurity breakthroughs. We break down:How to build a personal brand from scratch without prior fameWhy setting micro-goals fuels unstoppable momentumThe role of continuous learning and strategic failure in innovationWhy the real growth lies in shifting your mindset, not just your tacticsThe future of AI coding and what it means for developers and entrepreneurs alikeThis isn't just another episode about tech trends — it's a call to action. If you're tired of feeling stuck, ready to unlock your true potential, and eager to understand how mindset can lead to massive success, this episode is a must-listen. The difference between surviving and thriving begins in your mindset — tune in and transform your approach now.Join Nir's journey—where relentless passion meets bold action—and discover how you can rewrite your own story today.00:00 - The story behind the podcast's rapid growth and humble origins00:14 - How the host started with only 10 listeners, but stayed committed00:43 - Setting incremental goals and celebrating small wins00:56 - The importance of mindset in scaling success01:23 - Overcoming self-doubt and the fear of failure01:48 - Breaking through social media noise to reach a wider audience02:07 - The role of intentional goal-setting in personal and professional growth02:17 - Learning from mentors like Jim Rohn and applying their lessons03:08 - Reflecting on career milestones and passions outside work03:34 - Recognizing the value of experiences over material success04:03 - The dangers of complacency and staying curious about life04:40 - Encouragement to start, despite odds or doubts05:24 - Tailoring goals to individual priorities and values05:44 - How to get started with your own journey, no matter your backgroundSupport the showFollow the Podcast on Social Media!Tesla Referral Code: https://ts.la/joseph675128YouTube: https://www.youtube.com/@securityunfilteredpodcastInstagram: https://www.instagram.com/secunfpodcast/Twitter: https://twitter.com/SecUnfPodcastAffiliates➡️ OffGrid Faraday Bags: https://offgrid.co/?ref=gabzvajh➡️ OffGrid Coupon Code: JOE➡️ Unplugged Phone: https://unplugged.com/Unplugged's UP Phone - The performance you expect, with the privacy you deserve. Meet the alternative. Use Code UNFILTERED at checkout*See terms and conditions at affiliated webpages. Offers are subject to change. These are affiliated/paid promotions.

In today's episode, Sathiya sits down with Stefanos Sifandos, a behavioral scientist and relationship expert known for his work in modern masculinity, emotional healing, and personal transformation. Drawing from decades of experience coaching Olympic athletes, CEOs, and individuals seeking deeper purpose and connection, Stefanos shares powerful insights on what it truly means to heal, grow, and live with authenticity in today's world. Together, Sathiya and Stefanos explore the connection between trauma, addiction, self-worth, and identity, unpacking how unresolved pain can shape our relationships, habits, and sense of self. Stefanos opens up about his turbulent upbringing, the awakening that changed the course of his life, and the inner work that helped him move from chaos to clarity. They also discuss emotional resilience, vulnerability, conscious relationships, and the unique challenges men face in modern society. Whether you're struggling internally despite outward success, navigating addiction or emotional pain, or simply searching for a more grounded path forward, this episode offers practical wisdom, meaningful perspective, and encouragement for anyone ready to step into a healthier and more empowered version of themselves.   SATHIYA'S RESOURCES: Free Recovery Book (The Last Relapse) Join the brotherhood (DeepClean Inner Circle) Live Training To Quit Porn For Good   STEFANOS' RESOURCES: Find Stefanos in Instagram Subscribe to Stefanos' YouTube Tune In and Turned On Book Timestamps: 01:30 Personal journey and childhood challenges 08:22 Realizing the need for change 11:37 Breakthrough moments in quitting porn 16:15 Healing through relational witnessing 24:44 Debating when to move house 31:01 Parenting through rupture and repair 34:14 Life changes after becoming a father 41:55 Stripping away material facades 45:48 Working with high-performing athletes 48:10 Tailoring approaches to individual needs 57:24 Embracing personal growth opportunities 59:44 Reflecting on personal connections 01:05:18 Taking the first step to self-improvement

Big events bring big opportunities, but the businesses that win are the ones who prepare. Host Gene Marks sits down with Connie Kinnard of the Greater Miami Convention and Visitors Bureau to talk World Cup prep, small business strategy, and what it takes to turn a surge in visitors into lasting revenue. From optimizing your online presence to building the right relationships, the tips she shares here apply to any major event, anywhere. Take the conversation further with The 39-Day World Cup Playbook. It's your guide to staffing smart, managing overtime, and protecting your margins from kickoff to the final whistle: https://bit.ly/48Dpah4 Simplify your business operations: Visit paychex.com/MeetPaychex to learn how Paychex can handle your HR and payroll so you can focus on what counts. Have a topic idea? Share it at https://payx.me/thrivetopics Topics include: 00:00 – Episode preview and guest introduction 01:21 – Connie's career path: From Nashville to Miami 04:08 – What a convention and visitors bureau does 06:47 – Training managers to support employers 08:16 – Preparing for the World Cup and other big events 12:01 – Online presence, search, and AI: How visitors find you 14:27 – Safety and security considerations for big events 16:08 – Tailoring marketing to international visitors 19:38 – How the World Cup differs from other major events 24:47 – Last-minute World Cup advice for local businesses 28:06 – Wrap up and thank you #BusinessPodcast #Entrepreneurship #SmallBusiness #iHeartRadio #ApplePodcastTips #SpotifyPodcasts DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Daniel Welling welcomes back cybersecurity advisor Adam Pilton (Heimdal Security) for a masterclass on cyber tabletop exercises. Adam defines a tabletop as a staged rehearsal where senior leaders and key responders use the organisation's incident response procedure while a facilitator introduces evolving information, aiming to build confidence, stress-test decision-making, and improve communication. They discuss common failures like missing or outdated incident response plans, the facilitator's role in preparing and tailoring scenarios, and differences between SMEs (often using pre-made exercises) and enterprises (more tailored). MSPs should participate, with the on-the-day MSP representative not knowing what comes next, and facilitation can be segmented to reduce bias. Success means surfacing lessons learned, and Adam recommends at least annual exercises, ideally quarterly, including smaller segments within QBRs. He outlines six pillars of effective incident response and highlights the MGM incident as a communication case study.   00:00 Welcome and Guest Intro 01:20 Tabletop Exercises Defined 03:13 Game vs Serious Stress 04:20 Incident Plan Pitfalls 06:29 Facilitator Prep and Tailoring 10:51 SME vs Enterprise Approach 12:26 MSP Role and Independence 15:10 What Success Looks Like 17:01 Where and How Often 19:40 Packaging as Recurring Service 22:21 Six Pillars Framework 24:48 Communication Case Study MGM 28:27 Selling Security Upgrades 30:32 Wrap Up and Contact   Connect with Adam Pilton on LinkedIn by clicking here –https://www.linkedin.com/in/adampilton Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/danielwelling/ Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/ Visit The MSP Finance Team website, simply click here –https://www.mspfinanceteam.com/   MSP Glossary: MSP Finance Glossary Explained | MSP Finance Team We look forward to catching up with you on the next one. Stay tuned!

Summary: In this episode, we dive into the intricacies of training strategies for endurance athletes, from VO2 max workouts to managing seasonal peaks. Whether you're a professional racer or a recreational rider, learn how to tailor your training for optimal performance and avoid burnout.   Key Topics: The specifics of a 16 x 3 minute VO2 max workout and its applications for elite mountain bike racers like Charlie Aldridge How durability and repeatability workouts differ and their importance in cross-country racing Structuring rest weeks, recovery, and buildup around race calendars, emphasizing flexibility over rigidity The significance of maintaining aerobic capacity and how to incorporate volume blocks mid-season Managing multiple peaks within a single season and the importance of periodization for sustained performance Practical advice on training adaptation for different disciplines such as marathon gravel or XCO racing The concept of "Hall Pass" rides for balancing enjoyment and training needs     Timestamps: 00:00 - Intro and listener questions overview 00:31 - Analysis of Charlie Aldridge's VO2 max workout and its specificity 01:22 - How cross-country mountain bike durability translates into training 02:06 - Understanding the "durability" vs "repeatability" in interval workouts 03:10 - Structuring elite-level VO2 max efforts and rest intervals 04:07 - The importance of progressive efforts in VO2 workouts for adaptation 05:17 - How to structure VO2 max efforts with minimal rest, akin to resistance training 06:23 - The athlete's conditioning level and common training loads for VO2 workouts 07:18 - Personal reflections on maximum efforts and workout limits 08:26 - Why elite athletes push boundaries and how that applies to your training 09:32 - Adapting training based on the discipline and individual focus 10:19 - The value of flexible, fun riding and "Hall Pass" rides for morale 11:17 - Vacation riding tips and balancing recovery with experience 12:42 - The importance of avoiding overly rigid training plans 13:34 - Managing training micro-cycles and the flexibility of rest weeks 14:39 - When and how to incorporate a volume or aerobic base block mid-season 15:40 - The significance of recovery and listening to your body's signals 16:49 - Managing peaks and planning the season to prevent burnout 17:32 - Question from Matt about managing multiple peaks and recovery strategies 18:49 - The importance of offseason recovery and season structure 20:03 - Incorporating volume and aerobic capacity during the season 22:17 - Adjusting training based on age, training history, and season goals 24:33 - Timing of high-volume blocks and aerobic training to support racing 25:02 - The importance of recovery after racing and building towards the next peak 26:02 - Tailoring season plans for specific race disciplines like marathon gravel or XCO 27:20 - The value of multiple peaks and non-linear training cycles   Resources & Links: Charlie Aldridge's Strava Profile (if available) VO2 Max Training Guidance The Power of Periodization in Endurance Sports  

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This episode breaks down how to stay adaptable with your training so you can still get an effective workout in a busy gym environment. Including how to think on your feet, adjust the plan and what the best way to do so is.Please note: All information provided is for educational and entertainment purposes only.Links & Resources

Decades of agricultural development policy have chased yield. Bigger harvests, better seeds, more fertiliser. But how can we make farming more profitable? Craig McIntosh of UC San Diego is academic lead on a J-PAL Policy Insight covering twenty-three randomised evaluations of credit and grants for farmers in low- and middle-income countries. He tell Tim Phillips that although yields and revenues often rise, profit rarely responds in the same way. When farmers are already running their farms close to the margin, costs rise at the same rate as income, and the household bank balance does not move much. What can we bundle with credit to change that situation?The research behind this episode:Abdul Latif Jameel Poverty Action Lab (J-PAL). 2026. "Can relaxing credit constraints boost farmers' profits?” J-PAL Policy Insights. Last modified February 2026. Academic leads: Craig McIntosh and Tavneet Suri; insight authors: Leonie Rauls and Rebecca Toole.To cite this episode:Phillips, Tim, and Craig McIntosh. 2026. “Boosting farmers' profits?" VoxDev Talks (podcast). Assign this as extra listening. The citation above is formatted and ready for a reading list or VLE.About the guestCraig McIntosh is Professor of Economics at the School of Global Policy and Strategy, UC San Diego. His research spans development finance, agricultural credit, cash transfer design and the evaluation of large-scale anti-poverty interventions. Research cited in this episodeMicrocredit take-up among farmers. Across four randomised evaluations of traditional microcredit aimed at farmers, in Morocco, Ethiopia, Bangladesh and Malawi, take-up sat between 13 and 33 percent. Standard microcredit repayment begins a week or two after disbursement, which is incompatible with a crop cycle that pays out cash once or twice a year. Group liability also breaks down in agriculture, where shocks like drought or floods hit borrowers together rather than one at a time.Tailoring credit to the agricultural cycle. Restructured loans push take-up much higher. Nakano and Magezi in Tanzania allowed rice farmers to defer 80 percent of repayment until harvest; 39 percent borrowed and over 92 percent repaid. William Jack and co-authors in Kenya offered dairy farmers asset-collateralised loans for a water tank; take-up reached 44 percent against 2.4 percent for a typical joint-liability product. Lambon-Quayefio, Manjeer and Udry in Ghana offered digital credit with a three-month grace period; 59 percent of farmers took it up.Sell low, buy high. Burke and co-authors in Kenya showed that smallholders routinely sell at the post-harvest price trough and buy back grain at hungry-season prices 20 to 40 percent higher. Harvest-time loans that allowed farmers to delay sales had take-up of 64 percent and produced returns around 29 percent for borrowers. Treated villages also saw flatter price trajectories, generating spillover benefits for non-borrowers.Lean-season credit. Fink, Jack and Masiye in Zambia found that lean-season loans let farmers stop hiring out their labour and instead work their own land. Output rose by 9 percent. Loan repayments were comparable to the gain, leaving farmers roughly even on profits.Selection into credit markets. Beaman, Karlan, Thuysbaert and Udry in Mali first offered loans, then offered grants to those who had refused. Returns to capital among would-be borrowers were on the order of 130 percent. Returns among those who had refused the loan were close to zero. Credit appears to self-target toward farmers who can use it productively, which is regressive in welfare terms and also exactly what a capital-scarce economy needs credit markets to do.Input subsidy programmes (ISPs). Jayne and co-authors reviewed eighty studies of fertiliser subsidies across sub-Saharan Africa. Yields rise while subsidies are in place; profitability is mixed; targeting is frequently politically distorted, often skewed toward better-connected or wealthier farmers. The standout randomised exception is Carter, Laajaj and Yang in Mozambique, where two-thirds of recipients had never used fertiliser before; the programme produced sustained gains and a high benefit-cost ratio. By contrast, Gignoux and co-authors in Haiti found a fertiliser-voucher subsidy crowded out farmers' own input spending and lowered yields once the subsidy ended.Cash transfers and diversification. In six studies measuring both farm and non-farm outcomes, three found households doubled down on agriculture and three saw movement into non-farm enterprises. The Zambian Child Grant evaluation by Handa and co-authors saw women invest in seeds, fertiliser and livestock and start non-farm businesses, with household income roughly doubling.Bundled input programmes. Four randomised evaluations bundled credit or a grant with information, training or market access. All four lifted revenues; three of the four lifted incomes or profits. Harou and co-authors in Tanzania showed that fertiliser vouchers alone and soil testing alone did nothing; only the combination raised yields and revenues. Ashraf, Gine and Karlan's Kenya study on French-bean and baby-corn export found credit increased programme participation from 27 to 41 percent, even where it did not further raise income among participants.

Rajat Monga, CVP AI Frameworks @ Microsoft, joins the podcast to discuss his leadership and founder journey, from Google Brain / Tensorflow to inference.io and back to Microsoft. He dissects what it means to refound vs. start from scratch, the value of the open source community, and strategies for discovering what problem to solve when going the startup route. We also cover how to determine your users' hidden incentives and what that means for both product development & marketing, along with navigating the balance between a product's usefulness and consumers' willingness to pay for it. Additionally, Rajat shares about what he's currently up to at Microsoft and the emerging ML / AI technologies he's most excited about.   ABOUT RAJAT MONGA Rajat Monga is responsible for enabling an efficient AI stack at Microsoft from cloud to the edge. Before joining Microsoft, Rajat was founder and CEO of Inference.io, a smart analytics platform powered by AI. During his decade-long tenure at Google, he co-founded and led TensorFlow, and was a founding member of Google Brain. He's built out and led many engineering teams, and designed large scale distributed systems including web scale crawling and eBay's search engine. Rajat is a graduate of IIT Delhi.   Unblocked: The context engine your coding agents are missing. Give your coding agents the context your best engineers have. Your agents can read code, but they don't know how your team works. Rules and MCPs give access to information but not understanding. That's why you still have to tell them where to look and what to look for. Unblocked gives your agents the history, conventions, and decisions behind your code so they generate mergeable output without the back and forth. It automatically surfaces the right context for every task, so agents stay on track without the set up tax or the correction loops. getunblocked.com/elc   SHOW NOTES: Rajat's journey with Google Brain: Scaling deep learning from single PCs to thousands of machines with Jeff Dean & Andrew Ng (2:57) Moving from Google Brain to TensorFlow: Why new hardware and architectures required a total system rebuild (6:02) The "refounding" question: Choosing between starting from scratch or evolving an existing system (8:33) Why Google open-sourced TensorFlow to set industry standards and avoid supporting external copies (10:16) How open-source enabled global innovation, from Japanese cucumber sorting to African plant health (12:02) Transitioning as a leader: Why Rajat left Google during the height of TensorFlow to found a company (13:57) The discovery phase at inference.io: Navigating the pivot from IoT into solving data analytics gaps (15:31) Lessons on PMF: Moving beyond a "useful" product to one that solves a truly critical customer pain point (16:52) Why habits are harder to change than technology and the challenge of competing with established workflows (21:02) Marketing strategies: Tailoring personas for top-down prestige versus bottom-up personal efficiency (23:19) Deciding when to stop: A founder's framework for re-evaluating bets based on current knowledge (24:57) Rajat's new role at Microsoft: Overseeing Edge infrastructure and large-scale Cloud AI inference (27:46) Dissecting ML edge strategy: Using ONNX Runtime to unify AI performance across Windows, iOS, and Android (30:02) Edge AI trends: Shifting from experimental models to production models optimized for cost and privacy (31:20) The future of Edge: How on-device processing will power AI in robotics, smart glasses, and wearables (33:23) Scaling inference: Treating multi-GPU clusters like a distributed operating system for AI models (34:25) Rapid fire questions (37:45)   LINKS AND RESOURCES Epic Disruptions: 11 Innovations That Shaped Our Modern World - Innovation expert Scott Anthony masterfully weaves together the fascinating stories behind history's most transformative disruptions—from ninth-century China to twenty-first-century Silicon Valley. Through eleven pivotal innovations, including the printing press, mass-produced automobiles, the McDonald's revolutionary food system, and the iPhone, Anthony reveals the hidden patterns behind world-changing breakthroughs.   This episode wouldn't have been possible without the help of our incredible production team: Patrick Gallagher - Producer & Co-Host Jerry Li - Co-Host Noah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/ Dan Overheim - Audio Engineer, Dan's also an avid 3D printer - https://www.bnd3d.com/ Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

ReferencesProc Natl Acad Sci U S A. 2015 Jul 14; 112(28): 8661–8666J Exp Med. 2021 Nov 1; 218(11): e20210417J Biol Chem. 2010 Jul 16; 285(29): 22328–22337The Journal of Antibiotics 2020.volume73, pages 666–678 Trends Immunol. 2018 Jul; 39(7): 523–535.Guerra, DJ. 2026 Unpublished LecturesSaint Saens. 1886 (Organ) Symphony No 3 https://music.youtube.com/watch?v=5GrO47WJKTI&si=zXHBfNMB8egVrqZtWelch, B.1971 Future Games Fleetwood Machttps://music.youtube.com/watch?v=SL6PWUq1vqA&si=-z9nkQkL36f39G1q

For most people, trying to be smart with money is a hurdle that isn't going away anytime soon. And once you have a handle on the usual demands like bills, loans, and maybe even savings – what about the future? Long-term financial choices can be daunting and confusing, and isn't wealth management advice for the already wealthy? How do everyday people balance today's dreams and realities with tomorrow's security? Tailoring her years of expertise for modern generations, bestselling author and CEO Vivian Tu wants to deconstruct the traditional framework of financial literacy and show readers how to invest in a future that supports their real needs and wants. In her newest book, Well Endowed, the internet's favorite money bestie seeks to show readers how to strategically spend, directing cash toward what matters most while positioning themselves to grow real, lasting wealth. This fun, practical roadmap aims to weigh in on all the big topics, addressing questions like: Should I rent or buy a home? What about my car – do I finance, lease, or buy? Should I get life insurance? What about pet insurance or renters' insurance? How much should I be setting aside for retirement, and do I really need a prenup? Is generational wealth something I can actually work towards for my family? Picking up where her first book left off, Tu breaks down the biggest financial decisions of your late twenties, thirties, and beyond, striving to teach you how to align your spending with your values, goals, and the legacy you hope to leave. Pulling from lessons learned as a former Wall Street trader and blending them with the honesty of your best friend, Tu expands on the basics of personal finance to present a smart, relatable guide for creating lasting stability for yourself and your loved ones. Well Endowed aims to make your money work harder so you can live richer in every sense. Vivian Tu is an educator and award-winning media personality driven towards creating approachable lessons in financial literacy and money management. She is the founder and CEO of the digital media brand Your Rich BFF, host of the Networth and Chill podcast, and author of the New York Times bestselling book Rich AF. She is the Chief of Financial Empowerment with SoFi Technologies and has been named one of Forbes 30 Under 30. Tori Dunlap has helped over 5 million women build their net-worth and self-worth through her New York Times bestselling book and the world's biggest financial podcast for women, both called Financial Feminist. After saving $100,000 at age 25, Tori quit her corporate job in marketing and founded Her First $100K to fight financial inequality by giving women actionable resources to better their money. A multi-million dollar business owner, Forbes 30 Under 30 honoree and co-creator of Treasury, an investing education platform, Tori's work has generated a global movement for financial advocacy and women's rights. Buy the Book Well Endowed: The Secrets to Strategic Spending, Building a Financial Foundation for You and Your Family, and Creating Lasting Generational Wealth Elliott Bay Book Company

Most demos don't fail because of the product. They fail because no real conversation ever took place. What should be a back-and-forth turns into a walkthrough. Feature after feature, then: “Does that make sense?” “Any questions?” They nod. They say they're good. And then nothing happens. That's not clarity. That's someone being polite while checking out. In this latest episode of the Sales is NOT a Dirty Word, we break down what strong demos do differently and where most reps lose the room. Because the second you stop getting a reaction, you're in the dark. You don't know if it fits. You don't know if they care. You don't know if they've already decided it's a no. The demos that move deals forward tend to share a few things: They ask for real input, not courteous agreement They adjust in real time based on what they hear They give the buyer space to push back early They make it clear, quickly, whether this is a fit or not You're not walking someone through your product. You're working through a decision with them. Hit play and see what shifts when the demo starts doing that job. 01:05 – The issue with “does that make sense?” 02:00 – Why prospects say yes even when confused 03:05 – Why deals stall or disappear 04:00 – Treating demos like discovery calls 05:00 – Tailoring to the buyer's situation 06:10 – Matching features to real use cases 06:50 – Better questions to ask 07:20 – Using pre-demo content 08:30 – Setting context before the call 09:10 – Small changes, big impact #SalesDemos #B2BSales #SalesStrategy #SoftwareSales #SalesProcess #ClosingDeals #SalesTips #SaaSSales #RevenueGrowth #SalesLeadership #SalesIsNOTADirtyWord  If your demos feel solid but deals still don't move, there's a gap in how the conversation is being run. Book a Sales Team Audit here: https://calendly.com/aleasha/salesteam-levelup

Ireland's world-famous golf courses may top the bucket list, but some of the most memorable experiences happen well beyond the marquee names – especially when you pair great golf with Irish whiskey and local connection. This article is based on podcast episode 336 featuring David Hayes, owner of Dunes & Drams, a bespoke tour company with a focus on two of Ireland's most famous pasttimes: golf and whiskey.Use the player below to listen or scroll to continue reading the article and get resource links. Ireland Golf Trips Beyond the Big Names Ireland is packed with iconic courses—Ballybunion, Lahinch, Royal County Down—but building an entire trip around only those names can mean higher costs, tighter schedules, and less connection to the place you are. Why lesser-known Irish golf courses deserve a spot on your itinerary Blending a couple of marquee courses with smaller, lesser-known clubs creates a more balanced trip. These courses often sit in equally stunning locations, but with more flexibility, easier tee times, and a welcoming, local feel. Travelers might find themselves chatting with members in the clubhouse, sharing stories over a pint, or even playing alongside locals. That's where the experience shifts – from simply playing great golf to actually feeling part of the place. The local experience: golf as part of Irish community life At smaller clubs, golf isn't just a visitor activity, it's woven into daily life. You'll see regulars out for their weekly rounds, families involved in running the club, and a slower, more relaxed pace that invites you to linger. Instead of rushing from one course to the next, these experiences encourage travelers to: Spend time in the clubhouse Talk with locals about the area Enjoy the rhythm of the community For many visitors, this is the Ireland they came to find. Where to slow down: the northwest of Ireland For travelers looking to escape the busiest routes, the northwest—Donegal, Sligo, and Mayo—offers incredible golf with fewer crowds. This region delivers: Rugged coastal landscapes Classic links courses along the sea Quiet towns and villages perfect for unwinding Courses to explore include: Carne Golf Links (Mayo) Enniscrone Golf Club (Sligo) Narin & Portnoo (Donegal) Ballyliffin Golf Club (Donegal) Rosapenna Golf Resort (Donegal) Pair a round with a visit to nearby distilleries like Ardara Distillery, and you've got a day that blends scenery, sport, and Irish flavor. Southwest favorites (and a must-play splurge) The southwest is busier, but still worth visiting – especially with the right mix. A few standout options: Bantry Bay Golf Club: Scenic, relaxed, and often overlooked Clonakilty Golf Club: A quirky, local favorite with character Old Head Golf Links: A dramatic, bucket-list experience perched on cliffs above the Atlantic If choosing one splurge round, Old Head delivers unforgettable views from every hole. photo credit: Old Head Golf Links Why golf and Irish whiskey make the perfect pairing Ireland's whiskey industry has seen a major revival, with more than 50 distilleries now operating across the country. Like golf, whiskey is deeply tied to place and community: Distilleries often source barley from nearby farms Many are family-run or locally rooted Visitors can experience everything from tastings to hands-on blending Combining golf with whiskey experiences creates a more rounded trip—one that reflects Ireland's traditions and culture, not just its landscapes. Tailoring the trip for golfers and non-golfers Not everyone in a group needs to golf to enjoy the journey. While some hit the fairways, others can: Take a whiskey or gin cocktail class Visit local farms or food producers Explore nearby towns, shops, and coastal walks This flexibility makes Ireland an ideal destination for mixed-interest groups. Meet the Expert: David Hayes, Dunes & Drams David Hayes is the owner of Dunes & Drams, a tour company specializing in custom Irish itineraries that blend golf with whiskey and cultural experiences. David Hayes & the Dunes & Drams team His approach focuses on: Slowing down travel pace Mixing marquee and lesser-known golf courses Connecting travelers with local people and businesses Dunes & Drams offers curated itineraries as well as fully customized trips based on traveler interests. Learn more or plan your trip: Dunes & Drams website Dunes & Drams on Facebook & Instagram The “Perfect Day” in West Cork If you're looking for a ready-made idea, here's one to borrow: Golf: Bantry Bay Golf Club Distillery: Clonakilty Distillery with a visit to the Galley Head barley fields Evening: Glandore village for food, views, and a relaxed coastal vibe West Cork is often skipped in favor of faster routes—but it's well worth slowing down for. There's a lot to see between Kinsale and Killarney, and taking the time to explore it can completely change the feel of your trip. The post Ireland Golf Trips Beyond the Big Names: Where to Play, Sip, and Slow Down appeared first on Ireland Family Vacations.

Ever feel like your PD doesn't quite deepen your ag literacy instruction? This "pellet" uncovers vital research on a professional development program that's all about equipping ag teachers for success! Learn how relevant, discipline-specific content (think animal and plant science!) from experts was highly valued for its direct impact on teaching core agricultural knowledge. We'll explore why hands-on, immediately applicable strategies are essential for helping you build students' comprehensive understanding of agriculture, emphasizing the need for PD that truly supports robust ag literacy outcomes in your classroom.   Journal article: https://jae-online.org/index.php/jae/article/view/2487

ReferencesGuerra, Daniel J (March 2017) Autism Spectrum Disorders:Genes and Genomic Mechanisms. In: eLS. John Wiley & Sons,Ltd: Chichester.DOI: 10.1002/9780470015902.a0025846Guerra, DJ.2026. Unpublished LecturesFEBS J. 2017 Jun; 284(11):1590–1605.Front Cell DevBiol. 2019; 7: 226.Winwood, S. 1969. Can't Find My Way Home. Blind Faith.https://music.youtube.com/watch?v=OU6iplEflzs&si=oalZnni4jCwRUnZqSchmelzer, H. 1664.Romanesca Violin Sonatae.https://music.youtube.com/playlist?list=OLAK5uy_k8TeNzQczMKnGy8h8DZ5Wgl_JEHxlc-m4&si=lFVGfFCV354-qWju

In this episode of Partnerships Unraveled, we sit down with Erica Radcliff, Director of Partner and Ecosystem Growth Marketing at Vertiv, to explore what it really takes to activate partners at scale without losing relevance. With nearly two decades in the channel, Erica has worked across almost every facet of marketing, giving her a practical, end-to-end view of how partner engagement actually plays out in the real world.The conversation starts with a simple but often ignored truth: what marketers think is compelling rarely matches what partners actually want. Erica explains why keeping an open mind and constantly pressure-testing your assumptions is critical,  especially as trends cycle in and out. From the surprising resurgence of tactile, creative campaigns to the steady decline of webinars, she shares what's gaining traction and what's quietly fading.We then get into one of the biggest challenges in partner marketing today: balancing scale with personalization. Erica breaks down how her team approaches this through segmented journeys rather than one-size-fits-all campaigns. Instead of over-engineering full customization, they build flexible frameworks and equip partners with ready-to-use assets they can adapt to their own customers. The result is a model that scales while still feeling relevant.The discussion also digs into partner activation. Strong products aren't enough. Partners need clear direction, accessible resources, and a reason to engage. Erica highlights the importance of recruiting the right partners from the start, aligning on mutual value, and enabling them based on their actual capability and market focus.We also explore the difference between leading the market and chasing it. Erica argues that companies in the number one position often lose their creative edge, while challengers are forced to innovate. Her advice is clear: even if you're leading, operate like you're not.Finally, Erica reflects on the role of relationships in an increasingly data-driven world. AI and intent data can guide decisions, but they don't replace trust. The channel still runs on human connection, and the teams that recognize that are the ones that win._________________________Learn more about Channext

Are you still manually posting to every social media platform one by one? In this episode, we sit down with Joe Zeplin, serial entrepreneur, CEO of Joe Zeplin Marketing Agency, and one of YouTube's most practical voices on Social Media Management Tools. Joe breaks down exactly how small businesses, freelancers, and content creators can grow their online presence organically — without spending a cent. From choosing the right post scheduler, to getting paid properly online, to understanding what hashtags actually do for your algorithm in 2024, this is a masterclass in working smarter on social media. If you've ever wondered how to post once and reach five platforms, why your content isn't getting the views it deserves, or how to finally stop leaving money on the table with payment processors — this one is for you.   Join my PodFather Podcast Community https://www.skool.com/podfather/about Start Your Own SKOOL Community https://www.skool.com/signup?ref=c72a37fe832f49c584d7984db9e54b71 Join our Brain Fitness SKOOL Group https://www.skool.com/brainfitness/about Join Podmatch https://www.joinpodmatch.com/roy   What we Discussed: 0:02 - Welcome & Introduction — Roy introduces Joe Zeplin 0:49 - Joe's background — from Pennsylvania to the corporate world 1:44 - The "cruise ship vs. dinghy" analogy — building something on the side 2:59 - Joe clarifies the analogy and his journey to full-time content creation 4:25 - How AI wiped out Joe's project manager role and forced the leap early 5:09 - Going from one video a month to four videos a week 6:30 - Roy on the freedom of working for yourself — and the boats that sink 7:43 - Accepting payments online — Square, PayPal, Venmo, and Stripe compared 9:53 - Why talking about getting paid matters for small businesses 10:14 - Currency exchange fees — making the client pay the spread, not you 11:52 - Roy's experience with Wise, Revolut, and invoicing across currencies 13:06 - Post schedulers — Buffer, Hootsuite, Metrical, and Virally explained 14:07 - Free versions and budget-friendly tools for podcasters and creators 16:21 - How to customise timing across platforms from one scheduled post 17:14 - Tailoring your content title and tone for Facebook, LinkedIn, and Instagram 20:13 - Platform-by-platform strategy — what works where and why 21:58 - Standing out on Instagram by doing the opposite of everyone else 23:17 - Hashtags in 2024 — are they still relevant? 24:03 - How algorithms have changed and what that means for hashtags 26:36 - Are third-party post schedulers penalised by platforms? 27:30 - Posting and ghosting — why engaging after you post matters 29:23 - Commenting on others in your niche to grow your audience 30:45 - Roy on always engaging — hearts, comments, and even negative feedback 31:20 - AI-generated comments — will they help or hurt? 33:00 - Virally's inbox management tool — responding across all platforms in one place 34:00 - Roy's experience tracking spikes — why 50/50 content sometimes outperforms 35:11 - Clickbait thumbnails vs. matching content — what the analytics reveal 36:38 - Using sound bites and previews in podcasts and videos 37:16 - Building a team and scaling content production 38:54 - Sleeper videos — why old content can suddenly take off 40:29 - Facebook post analytics — realising 700 people saw a post with 2 hearts 42:00 - Why content creators quit too early — the reality of silent viewers 43:57 - Vanity metrics vs. genuine engagement — 200 loyal beats 1 million fake 44:43 - How brands and guests still look at follower count over quality metrics 46:00 - The future of creator metrics — loyal fan base over vanity numbers 48:34 - vidIQ, TubeBuddy, and free SEO workarounds using Google search 50:39 - Maximising YouTube's 5,000-character description limit for SEO 50:59 - Using AI (ChatGPT/Claude) to build keyword-rich descriptions 51:45 - Long-tail SEO keywords — targeting the right viewer, not just more viewers 51:51 - Roy wraps up and invites Joe back 52:02 - Where to find Joe Zeplin and what you'll learn on his YouTube channel #JoeZeplin #SocialMediaManagement #SocialMediaManagementTools #PostScheduler #YouTubeGrowth #ContentCreator #SmallBusiness #Metrical #Hootsuite #Buffer #SEOTips #Hashtags #Podfather #RoyColin #OnlineMarketing #DigitalMarketing #SocialMediaTips #YouTubeSEO #ContentMarketing #GrowOnline How to connect with Joe Zeplin:

This is a recording of a previously hosted live webinar event. Polling and question submission features are not available for this recording. Format and structure may differ from those of standard podcasts.Join host Phil Plisky, PT, DSc, ATC, CSCS, and strength expert Daniel Lorenz, DPT, PT, ATC, LAT, CSCS, as they challenge the traditional 3×10 status quo and dive into the physiological necessity of true tissue loading. You'll explore how to move past clinical guesstimation by using objective feedback loops and functional testing to bridge the gap between initial rehab and high-level performance. Learn actionable strategies for determining appropriate intensity, along with set and rep schemes that build genuine load tolerance for your patients. Tune in to learn why it's time to “test, don't guess” and how to safely apply progressive overload to optimize patient outcomes.Learning OutcomesAnalyze the evidence around clinically relevant loading approachesApply evidence-based, practical strategies to actionably address the challenge of proper load progression that is mindful of the patient's history and current status, while also applying strength training principles to adequately build the patient's load toleranceSolve patient case scenarios involving how to properly apply the principles of progressive overload in rehabilitationTimestamps(00:00:00) Welcome(00:00:05) Introduction to loading in rehab(00:03:20) Understanding the importance of loading(00:05:52) Challenges in loading patients(00:08:45) Effective loading strategies(00:17:15) Balancing loading with patient safety(00:25:02) Teaching patients to self-load after rehab(00:27:36) Functional testing in rehabilitation(00:36:46) Case scenarios(00:42:20) Key takeaways for effective rehabilitation(00:44:50) Rest periods and their impact(00:47:32) Tailoring exercise for Ehlers-Danlos syndrome(00:50:18) The importance of reps and failure levels(00:56:16) Isometrics and pain management in rehab(00:58:48) Conclusion and resourcesRehab and Performance Lab is brought to you by Medbridge. If you'd like to earn continuing education credit for listening to this episode and access bonus takeaway handouts, log in to your Medbridge account and navigate to the course where you'll find accreditation details. If applicable, complete the post-course assessment and survey to be eligible for credit. The takeaway handout on Medbridge gives you the key points mentioned in this episode, along with additional resources you can implement into your practice right away.To hear more episodes of Rehab and Performance Lab, visit ⁠⁠⁠⁠⁠⁠⁠https://www.medbridge.com/rehab-and-performance-lab⁠⁠⁠⁠⁠⁠⁠If you'd like to subscribe to Medbridge, visit ⁠⁠⁠⁠⁠⁠⁠https://www.medbridge.com/pricing/

Every leader has conversations they're dreading, avoiding, or fumbling before they even begin. In this episode, Lee Scott unpacks one of the most underestimated tools in the leadership toolkit, the compelling invitation. Not the ambush, not the vague "can we talk?" text, and not the cold command to report to the conference room. The compelling invitation is the art and science of getting the right person to show up curious, safe, and ready to engage, before the real conversation even starts. Drawing on frameworks from "Crucial Conversations," Chris Voss's "Never Split the Difference", Edgar Schein's humble inquiry, and Judith Glaser's conversational intelligence, Lee walks through the anatomy of a compelling invitation, and why skipping it is almost always your worst option. Whether you're navigating a performance challenge, pitching an idea upward, asking for a raise, or addressing friction in a long-standing relationship, how you extend the invitation shapes everything that follows.   Additional Resources: Attend Unleashing Leaders University! Learn more about Unleashing Leaders Follow Unleashing Leaders on LinkedIn Connect with Lee on LinkedIn Follow Unleashing Leaders on Facebook Follow Unleashing Leaders on Instagram   Key Takeaways: Why avoidance and assault are the two failure modes on either side of a compelling invitation The wedding invitation framework: the overlooked parallel to how leaders should open conversations Tailoring your invitation to DISC styles and the six fundamental human needs Contrasting outcomes vs. positions: what you want, and what this conversation is not going to be Giving people a genuine choice, and why "no" being on the table is actually a sign the relationship is working Real-world scripts across four scenarios: prospective clients, bosses, struggling employees, and personal relationships  

I don't want you to think of yourself as just a business owner or a service provider, instead start thinking of yourself as a creator, because that's the type of content that drives engagement (likes, follows, shares, comments) in today's social media. Brands big and small are embracing unpolished, creator style content to connect and engage with their audiences. Whether you're a social media manager, a solo entrepreneur, or aspiring UGC creator, I'm sharing actionable strategies to help you think like a marketer, stand out online, and create content that resonates. I'm also sharing a few ideas for getting noticed by your favorite brands and explain how UGC can open up revenue streams and life-changing opportunities. In this episode we'll be covering:From polished to unpolished content, what really works best for creators right now on social media because the type of content you post matters most.Advice for getting started with user generated content (UGC) no matter what type of business or profession you are in.Tailoring a post concept to your niche (without copying or plagiarizing content) to stand out among other creators.Tips for small businesses, entrepreneurs, and solo creators to create lifestyle brand content.How to get noticed by your favorite brands with UGC, with brand shoutouts and relatable reels.The importance of content specificity, using identity-driven hooks, and clear messaging for engagement.Featured content in this episode:Tacobell: How many drinks we need after this weekFishwife: Quick lunch break at workKaylaskitchandfix x PotteryBarn: Chocolate Bunny CafeShannonMcKinstrie: What I would post for you this weekRecommended episodes:Episode 72: Creator Style Content is for Everyone, Even YouEpisode 85: Start Thinking Like a Marketer So People See Themselves in Your ContentEpisode 97: We All Love Familiarity, Here's How to Create that Familiar Feeling in Your Content Episode 100: Use Identity Driven Content to Connect and Engage with Your AudienceEpisode 107: Where To Find Content Ideas So You're Always Ready To PostSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Themba Sibiya from Sasria explains that the Wrap Cover change to highlight for clients is that the rates are now based on occupancy and the industry a client falls into.

AI is blowing up right now, and you've probably felt torn. On one hand, you need to adapt or get left behind. On the other, if you let AI do all the work, your content sounds like a million others. So which camp should you join? Spoiler: neither.  I've spent weeks building AI "bots" that don't just spit out frameworks—they actually research your niche, pull viral triggers, and inject your personal values. The real secret isn't the template; it's what you fill into that template. And when you combine real data on what's exploding online with your own voice and teaching style, magic happens.  Today on the podcast, I break down exactly how we go from zero to quantum growth with AI as our sidekick, not our replacement.  Listen in and discover:  Why AI content sounds generic (and how to fix it fast)  The 7-step process that combines niche research, emotional triggers, and your brand "sauce" How to choose the perfect fill-in-the-blank hook that stops the scroll The call-to-actions that boost follows, saves, and comments on steroids  Tailoring hooks for Instagram vs. TikTok so nothing falls flat If you're ready to use AI to supercharge your reach while keeping every ounce of your authenticity, this episode is for you.  Tune in, try the process, and hit me up on Instagram with your results. I can't wait to see what you create! Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

IT'S WUR$T GIRL WEEK! PUTCHA DRINKS UP!!! LADIES, WHO ON THEY PERIOD!?! It's a big week for us in the Thot Topics Universe-- a new SLAYYYTER album is finally upon us and we go as deep as humanly possible on all 14 tracks. Hold on to your it because it's about to be cranked! But that's certainly not all: a little bit of girly chitchat is in order regarding WEDDINGS, TAILORING, and THE GREATEST TWEETS OF ALL TIME. We hope you left room for dessert mama because we've got seconds in the oven! Follow the girls on Twitter @VLRTUALBOY and @YOURE2BASIC, and the official pod Insta @th0tstarsxo. What is it like, to pay us five dollars on Patreon?

Is there a new playbook for great, British brands? Founder Daisy Knatchbull shares the latest from Knatchbull, the first Savile Row shopfront exclusively for women. She discusses the importance of her global trunk shows and the brand’s ready-to-wear collection. Plus: Toby Gauvain on Gaudium, a new private-membership community. See omnystudio.com/listener for privacy information.

Carolyn Bessette-Kennedy is everywhere again but the conversation around her style often misses what actually made it so compelling in the first place.I sit down with writer and repeat guest Larissa Mills to talk about the frenzy surrounding CBK right now, from the new Love Story series on FX and Hulu to the endless stream of content promising you can dress like her if you just buy the right boots, coat, or sunglasses. Together, we unpack what people are getting wrong about Carolyn's style, and why it was never really just about the clothes.In this conversation, we get into:The Carolyn Bessette-Kennedy style revival happening right nowWhat people are getting wrong when they try to copy CBK's lookWhat it was actually like to live in New York during the Carolyn eraWhether Carolyn was seen as a style icon in real time — or became one laterWhy her style felt powerful because of her aura, confidence, and restraintHow social media and overconsumption have changed the way we approach personal styleThe difference between being inspired by someone's wardrobe and replicating itWhy repetition, discernment, and editing are the real keys to great personal styleHow to take inspiration from Carolyn's wardrobe without losing your own point of viewThe brands, silhouettes, and styling tools we'd use to channel the spirit of CBK in a more personal wayTimestamps 05:00 CBK resurgence, Love Story and the social media frenzy07:00 Why “dressing like Carolyn” misses the point of her style09:00 Larissa Mills on personal style and impenetrable taste10:00 What women were actually wearing in NYC during the CBK era12:00 90s minimalism, Calvin Klein, and the “uniform” of the time14:00 Was Carolyn a style icon in real time—or did that come later?17:00 The role of aura, presence, and her relationship with JFK Jr.20:00 Why CBK's style felt powerful beyond just the clothes23:00 The difference between copying vs. embodying personal style26:00 Overconsumption, the internet, and losing individuality in fashion29:00 How to build personal style through repetition and restraint32:00 Tailoring, fit, and the reality of making clothes work for you34:00 Heels vs. flats and the practicality of everyday dressing36:00 Breaking fashion “rules” and wearing what you actually love38:00 Editing your wardrobe and developing discernment40:00 Signature pieces, silhouettes, and building a personal uniform42:00 Why you'll never be CBK and why that's the point43:00 Introducing “Let's Get You Dressed” (listener styling segment)Follow Larissa on Instagram https://www.instagram.com/larissamills/Let's Get DressedYouTube: https://www.youtube.com/@livvperezInstagram: https://www.instagram.com/letsgetdressedpod/Newsletter: https://substack.com/@livvperezLiv Perez Instagram: www.instagram.com/livvperezTikTok: www.tiktok.com/livv.perezShopMy: https://shopmy.us/livvperez Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Women in Wool series, I'm joined by Isabelle Randall, a fashion designer and tailor based in Scarborough, Yorkshire, who has been running her own label for over 21 years.Isabelle works in British tweeds and wool fabrics, making everything bespoke in her atelier. We talk about the Yorkshire mills she loves working with, her tailoring process, and why her bespoke approach keeps customers coming back again and again.We also get into what it feels like, as a designer who makes everything herself, to hand over the responsibility of production to a manufacturer for the first time.In this episode we cover:Which Yorkshire mills Isabelle works with and why she chooses British tweeds and wool fabricsHow her bespoke tailoring process works from initial consultation to finished garmentWhy her made-to-order approach builds long-term customer loyaltyWhat it's really like to hand over production to a manufacturer when you've always made everything yourselfWhy holding out for customers who understand and value the work is better than chasing every saleIf you care about British farming, UK manufacturing and using fibres that actually grow on our hillsides, this episode will give you a practical look at how it can be done.About Isabelle RandallIsabelle Randall is a fashion designer and tailor based in Scarborough, Yorkshire, with over 21 years of experience running her own label. She works exclusively in British tweeds and wool fabrics, creating bespoke garments from her atelier.You can find Isabelle and her label at:Website: isabellerandall.comInstagram: @isabellerandall

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/YYZ865. CME/MOC/AAPA/IPCE credit will be available until March 26, 2027.Unlocking the Potential of Modern RCC Therapies: Expert Approaches to Tailoring Care and Optimizing Outcomes In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and Kidney Cancer Association. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis educational activity is supported by medical education grants from AVEO Pharmaceuticals, Inc., Eisai Inc., Exelixis, Inc., and Merck & Co., Inc., Rahway, NJ, USA.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/YYZ865. CME/MOC/AAPA/IPCE credit will be available until March 26, 2027.Unlocking the Potential of Modern RCC Therapies: Expert Approaches to Tailoring Care and Optimizing Outcomes In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and Kidney Cancer Association. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis educational activity is supported by medical education grants from AVEO Pharmaceuticals, Inc., Eisai Inc., Exelixis, Inc., and Merck & Co., Inc., Rahway, NJ, USA.Disclosure information is available at the beginning of the video presentation.

What if the “stubborn” dog at your feet is actually curious, independent, or just overwhelmed? We break down the Big Five puppy personality traits—sociability, confidence, biddability, resilience, and independence—and show how each one changes the way training should look, feel, and progress. Instead of forcing a one-size plan, we share how to read the dog in front of you and tailor sessions that build trust, reduce stress, and get results.Support the showFollow us on social mediaInstagram @BAXTERandBella Facebook @TheOnlinePuppySchool YouTube @BAXTERandBellaSubscribe to our site for FREE weekly training tips! Check out our FREE resources!Join our membership here.

The all-knowing IT pro is a myth. In this episode, Automox Senior Solutions Consultant Jeremy Maldonado breaks down why curiosity and asking for help are the real foundations of a successful IT career. He shares how he went from feeling nervous about asking questions to becoming a trusted resource for IT teams across industries, including hospitals, local governments, and school districts.Jeremy also pulls back the curtain on what he does day to day on the Automox Professional Services team: reviewing IT admins' environments, evaluating patching schedules, and working collaboratively to fine-tune configurations. Rather than coming in as the all-knowing expert, he explains why the best results come from treating every engagement as a shared experience, where both sides learn from each other.Whether you're early in your IT career or a seasoned admin, this episode is a reminder that growth starts with a question.Topics covered:- Why the all-knowing IT pro doesn't exist- How curiosity drives career growth in IT- What an Automox environment review looks like- Tailoring patching best practices to different industries- Finding room for improvement even when things work

Dr. Malin, known for his research on using exercise as a therapeutic tool against obesity, type 2 diabetes, and cardiovascular disease, shares insights into how individual chronotypes – whether one is an early bird or a night owl – can significantly influence exercise effectiveness and overall health. ----- In this enlightening episode of the Physical Activity Researcher Podcast, host Dr. Olli Tikkanen engages in a thought-provoking conversation with Dr. Steven Malin, Director of the Applied Metabolism & Physiology Laboratory (AMP Lab). Dr. Malin, a distinguished figure in medicine and an affiliate of the New Jersey Institute for Food, Nutrition and Health and the Institute for Translational Medicine and Science, delves into the complex relationship between exercise, chronotypes, and the management of type 2 diabetes. The discussion navigates through the nuances of exercise prescription, emphasizing the importance of personal preferences and the timing of physical activities. Dr. Malin, known for his research on using exercise as a therapeutic tool against obesity, type 2 diabetes, and cardiovascular disease, shares insights into how individual chronotypes – whether one is an early bird or a night owl – can significantly influence exercise effectiveness and overall health. The conversation also explores the impact of societal norms and circadian rhythms on physical activity patterns and disease risk, offering a fresh perspective on personalized healthcare. Listeners, predominantly researchers in the field, will find this episode particularly valuable as it blends scientific rigor with practical implications, highlighting the need for a more tailored approach to exercise and health management. ___________________   This podcast episode is sponsored by Fibion Inc. | Better Sleep, Sedentary Behaviour and Physical Activity Research with Less Hassle --- Collect, store and manage SB and PA data easily and remotely - Discover ground-breaking Fibion SENS --- SB and PA measurements, analysis, and feedback made easy.  Learn more about Fibion Research --- Learn more about Fibion Sleep and Fibion Circadian Rhythm Solutions. --- Fibion Kids - Activity tracking designed for children. --- Collect self-report physical activity data easily and cost-effectively with Mimove. --- Explore our Wearables,  Experience sampling method (ESM), Sleep,  Heart rate variability (HRV), Sedentary Behavior and Physical Activity article collections for insights on related articles. --- Refer to our article "Physical Activity and Sedentary Behavior Measurements" for an exploration of active and sedentary lifestyle assessment methods. --- Learn about actigraphy in our guide: Exploring Actigraphy in Scientific Research: A Comprehensive Guide. --- Gain foundational ESM insights with "Introduction to Experience Sampling Method (ESM)" for a comprehensive overview. --- Explore accelerometer use in health research with our article "Measuring Physical Activity and Sedentary Behavior with Accelerometers ". --- For an introduction to the fundamental aspects of HRV, consider revisiting our Ultimate Guide to Heart Rate Variability. --- Follow the podcast on Twitter https://twitter.com/PA_Researcher Follow host Dr Olli Tikkanen on Twitter https://twitter.com/ollitikkanen Follow Fibion on Twitter https://twitter.com/fibion https://www.youtube.com/@PA_Researcher      

In this episode, we explore the treatment algorithm for adult ADHD with Dr. Oscar Bukstein from Harvard Medical School. Should you start with stimulants or non-stimulants when substance use disorder complicates the picture? Discover how comorbidities like depression and anxiety reshape your medication selection strategy for optimal patient outcomes. Faculty: Oscar G. Bukstein, M.D., M.P.H Host: Richard Seeber, M.D. Learn more about our memberships here Earn 0.75 CME: Mastering Adult ADHD: A Comprehensive Clinical Guide Treatment Algorithm for Adult ADHD

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Andy Tirado, co-founder of the ADAS Network. Andy discusses the challenges of delivering relevant, effective technical training across the automotive industry, highlighting the critical need for trainers to adapt content to local cultures and shop-specific needs. The conversation also explores the complexities of ADAS calibrations, from misinformation in service procedures to pressure from insurance companies.00:00 Struggles with Local Training Participation08:25 Improving Training Accessibility and Retention10:24 "Training, Culture, and Communication"20:09 "Missed Details in Calibration Procedure"23:44 "ADAS Resource and Referral Network"28:45 Greed, Insurance, and Right to Repair33:43 "Taking Control of Business Processes"40:54 Braking System Safety Concerns46:09 Counterfeit Parts and Industry Issues52:21 Car Alignment and Calibration Costs53:56 "Trusting My Chosen Shop"01:00:05 "ADAS Insights and Validation"01:03:33 "Aligned for Selfless Collaboration"

What is the importance of having a smooth client onboarding process in a law firm? A smooth client onboarding process is crucial because it sets the tone for the entire client experience. It not only makes clients feel taken care of but also increases revenue, eliminates chaos, and sets the case up for success. The onboarding process is the client’s first experience with how the firm will manage their case, and a well-executed process can alleviate client anxiety and stress, leading to happier clients and a more profitable practice. How can law firms create an effective onboarding process that sets them apart from others? To create an effective onboarding process, it’s essential to start by mapping out the process from the client’s perspective. This involves scripting out the different steps involved in onboarding and revisiting the script to identify any gaps or areas of improvement. Writing down the process is crucial as it makes the plan concrete and helps in identifying potential gaps in thinking. By focusing on the client’s experience and setting clear expectations, law firms can differentiate themselves and create a positive first impression for clients. What are common gaps and miscommunications that can occur during the client onboarding process, and how can law firms address them? One common gap in the onboarding process is the lack of clear communication about what clients can expect next after signing the fee agreement. Law firms should highlight to clients who will be contacting them next, when to expect contact, and what steps to anticipate. Additionally, ensuring that welcome emails are sent promptly can be challenging if the responsible person is not clearly defined or lacks the necessary information. Addressing these gaps by setting clear communication protocols and ensuring seamless handoffs can enhance the client experience and reduce stress and anxiety for clients. How can law firms streamline the onboarding process to ensure consistent and efficient client interactions? Law firms can streamline the onboarding process by identifying the trigger that initiates the onboarding process, such as signing the fee agreement. Once the trigger is established, firms can map out the process steps, establish checkpoints, and consider automation where applicable. Tailoring the onboarding process to the type of practice—whether volume-driven or high-touch—can help in reducing friction points, making interactions easier for clients, and ensuring scalability without compromising margins. By documenting and repeating the process consistently, law firms can create a reliable and efficient onboarding experience for clients. Why is it important for law firms to consider the client experience and reputation when designing their onboarding process? Considering the client experience and reputation is essential in designing the onboarding process as it directly impacts how the firm is perceived by clients, opposing counsels, and vendors. A positive onboarding experience not only leads to happier clients but also enhances the firm’s reputation and credibility. Small touches, like attention to detail and personalized gestures, can leave a lasting impression on clients and contribute to building a strong reputation in the legal industry. By focusing on creating a positive client experience, law firms can improve client satisfaction, reduce complaints, and enhance their overall standing in the legal community.

In this episode of the Multifamily Collective, Mike Brewer sits down with Misty Haskins, a seasoned multifamily leader whose journey from leasing consultant to senior executive is rich with lessons about leadership, training, data mastery, and people-first culture.And, a special congratulations for the recent recognition from Multifamily Housing News as a Rising Star in Multifamily - https://www.multihousingnews.com/mhns-rising-stars-take-the-spotlight/ Misty opens up about her early career, navigating the shift from property management to asset-level strategy, and why being active in industry associations earlier would have accelerated her growth.Then she gets into what really makes her leadership stand out:- Leading with humor and humility because connection comes before correction- Tailoring leadership to the individual, not everyone responds to the same style- Listening as a leadership superpower, not just hearing, but understanding- Training that actually builds skills, the story behind her game‑changing Funnel Fridays initiativeMisty's Funnel Fridays started as a way to help teams better use their CRM data — and became a company‑wide learning movement that boosted KPI understanding, strategy, and confidence. It's a powerful reminder that data is only as good as the decisions it inspires.She also shares:- How personal challenges on the front lines shaped her empathy- Why servant leadership is a strength, not a soft skill- The mentors who shaped her, including her dad and a CEO she deeply admires- The importance of ambition, and how you can't fake it- What's next for her professionally and personally Whether you're building teams, improving operations, or searching for broader impact, this conversation is packed with insights that will stick with you.Like, subscribe, and share if you believe multifamily leadership starts with both heart and strategy.MultifamilyCollective Blog: https://www.multifamilycollective.comThe Daily Collective Book: https://amzn.to/3YI6BDaSupport comes from: https://www.365connect.com/?utm_campaign=mmn

In this episode of Retire With Style, Alex and Wade discuss the nuances of the 4% rule and why it may be either too high or too low depending on factors such as inflation, portfolio diversification, market conditions, and individual circumstances. They explore how withdrawal rates work in practice, including the role of variable spending strategies and buffer assets in managing risk and improving retirement outcomes. The conversation emphasizes that determining an appropriate withdrawal rate requires a tailored approach rather than reliance on a single rule of thumb.   Takeaways The 4% rule may not be universally applicable due to varying international market conditions. Inflation significantly impacts withdrawal rates, especially in countries with hyperinflation. A longer retirement horizon may allow for higher withdrawal rates than the 4% rule suggests. Portfolio diversification can enhance returns and reduce volatility, potentially supporting higher withdrawal rates. Variable spending strategies can provide flexibility and adaptability in retirement income planning. Buffer assets can protect against market downturns and provide liquidity during retirement. Optimal withdrawal rates may exceed the 4% rule under certain conditions, allowing for a more comfortable lifestyle. Understanding the dynamics of withdrawal rates is crucial for effective retirement planning. The psychological aspect of spending and investing plays a significant role in retirement success. Tailoring withdrawal strategies to individual circumstances can lead to better financial outcomes. Chapters 00:00 The Impact of Taxes and Time Horizon on Withdrawal Rates 09:08 The 4% Rule and Portfolio Diversification 18:02 Variable Spending Strategies in Retirement 20:18 Buffer Assets and Their Role in Retirement 23:22 Optimal Withdrawal Rates and Annuities 24:35 Understanding Annuities and Their Role in Retirement Links

Celebrating a MilestoneReaching the 100th episode is no small feat, especially in the ever-evolving world of podcasting. On the centennial special of "The Fashion Geek" podcast, Reginald Ferguson welcomes listeners into his world, one brimming with personal style philosophy, sartorial wisdom, and a healthy dose of banter with various guests along with his former co-host Tiffini Minatel Schreiber. Whether you've tuned in from the beginning or found this show more recently, this episode delivers an insightful, heartfelt, and at times hilarious journey through modern men's fashion.Whether you're an old-school suiting enthusiast or just looking for tips to elevate your daily wardrobe, the 100th episode of “The Fashion Geek” is as much about the evolution of a podcast as it is about the growth that comes from finding, and owning, your sense of style. And for both, it's clear the best is yet to come.

What if succession didn't need to be announced—because it had already happened? In this episode of The Family Biz Show, we sit down with Peter Roberti, third-generation leader of custom clothier Adrian Jules, to explore what family business governance looks like when it actually works—across generations, personalities, and pressure. Peter's story isn't about theory. It's about lived governance: earned leadership, deeply rooted trust, and decisions made with legacy—not ego—in mind.

Send us a textTraditional tailoring might seem worlds away from technical gear—but the principles are the same. In this episode, Alasdair Leighton-Crawford of Cimoro shares how skills learned on Savile Row translate directly into better-fitting apparel, smarter pack design, and more intentional making.We talk about:Why tailoring is one of the fastest ways to truly understand fitHow athletic thinking and craft obsession shape better gearWhat most makers overlook when designing packs and apparelBalancing bespoke work, scalability, and running a small businessWhy making by hand still matters in an age of automation and AICimoroFind Us on Social Media

Summary In this episode of Chattinn Cyber, Marc Schein is chattin' with Courtney Hans, a seasoned cyber professional with a unique background. Courtney shares that her path into cybersecurity was nontraditional, having started as a literature major and then spending about a decade as an adventure travel guide. She reflects on how the skills she developed during that time—understanding people's motivations and goals—have been invaluable in her cybersecurity career, particularly in tailoring security strategies to individual organizational contexts. Courtney emphasizes that cybersecurity is not a one-size-fits-all problem. She explains how, during her time at a SaaS startup, she prioritized cybersecurity investments based on the company's specific risks and environment, such as focusing on application security over endpoint detection due to budget constraints and business needs. She stresses the importance of context in determining where organizations should focus their people, processes, and technology investments to have the greatest impact. The chat then shifts to practical advice on how organizations can begin improving their cybersecurity posture, particularly through tabletop exercises. Courtney encourages organizations to leverage resources from their cyber insurance providers, many of which offer free or low-cost training and virtual tabletop exercises. She advises starting simple—having conversations about incident response plans and ensuring everyone knows their role if a cyber incident occurs. Courtney also discusses the importance of engaging leadership in cybersecurity exercises. She suggests setting clear expectations, respecting executives' time, and framing tabletop exercises as safe spaces to practice responses without pressure. She highlights that cyber incidents affect the entire organization, not just IT, and that practice builds muscle memory and helps identify gaps before a real crisis occurs. Finally, Courtney outlines best practices for following up after tabletop exercises, including documenting observations, assigning responsibilities, and setting deadlines to ensure improvements are made. She acknowledges the discomfort some may feel participating in these exercises but stresses that creating a supportive environment where it's okay to say “I don't know” is crucial for identifying and addressing security gaps effectively. Key Points 1. Nontraditional Path to Cybersecurity: Courtney's background in literature and adventure travel shaped her people skills, which are critical in cybersecurity for understanding motivations and tailoring solutions. 2. Context is King: Cybersecurity solutions must be customized to an organization's specific risks, environment, and priorities rather than applying generic controls. 3. Value of Tabletop Exercises: These exercises are essential for preparing organizations to respond to cyber incidents, helping build muscle memory and identify gaps in a safe environment. 4. Leveraging Cyber Insurance Resources: Many cyber insurance providers offer free or low-cost resources, including virtual tabletop exercises, which organizations should utilize. 5. Leadership Engagement and Follow-Up:Successful cybersecurity preparedness requires executive buy-in, clear expectations, and diligent follow-up with assigned responsibilities to ensure continuous improvement. Key Quotes 1. “Context is king… each of our clients, in the insurance space, are different. What their risks are, what their environment looks like, dictates where their investments will have outsized impact.” 2. “Practice builds muscle memory, practice builds an awareness of where the gaps are, and always better to identify the gaps in a safe environment versus a real environment.” 3. “Plans are useless, but planning is indispensable.” — Dwight Eisenhower, quoted by Courtney. 4. “If you see something, say something… make sure people feel comfortable bringing those concerns to light.” 5. “It's absolutely okay, maybe desirable, to say ‘I don't know that yet' because that's what we're here to figure out—where our gaps are.” About Our Guest Currently the Vice President of Cyber Services for AmTrustCyber, Courtney Hans brings a variety of experience into her work. In her early career, Courtney was an adventure travel guide with a short window to make a strong impression. Curiosity became her superpower as she learned how to uncover the inner motivations of diverse groups of guests. Guiding, just like cybersecurity, requires agility and a cool head during a crisis. Formerly the Head of Security and IT for a growing SaaS startup, Courtney joined AmTrust to help to reduce risk and deepen the relationship between carrier and insured. Follow Our Guest Website | LinkedIn About Our Host National co-chair of the Cyber Center for Excellence, Marc Schein, CIC,CLCS is also a Risk Management Consultant at Marsh McLennan. He assists clients by customizing comprehensive commercial insurance programs that minimize the burden of financial loss through cost effective transfer of risk. By conducting a Total Cost of Risk (TCoR) assessment, he can determine any gaps in coverage. As part of an effective risk management insurance team, Marc collaborates with senior risk consultants, certified insurance counselors, and expert underwriters to examine the adequacy of existing client programs and develop customized solutions to transfer risk, improve coverage and minimize premiums. Follow Our Host Website | LinkedIn

Episode Summary: Amy sits down with therapist–author Erin Byron for a candid conversation that moves from Erin's lived experience of trauma to the practical tools that help people feel safe in their bodies again. They explore how yoga therapy complements mental health care, why personalization matters, and how joy, play, and creativity support nervous system recovery. Midway, they wade into today's hot topic: scope of practice and the identity of “yoga therapist.” Erin offers a clear, compassionate take on keeping sessions yoga-centered while collaborating across disciplines. They close with concrete, do-today practices and a peek at Erin's free community gatherings and the Women's Writers Collective in Yoga Therapy.Guest: Erin Byron, MA — psychotherapist, certified yoga therapist, author of Safety in the Body: Foundations in Mental Health Recovery through Yoga Therapy, Expressive Arts, and Neurophysiology; co-author of Yoga Therapy for Arthritis.Key Topics & Takeaways:Coming home to self: How classical yoga practices (breath, relaxation, attention training) quickly shifted Erin's stress and sleep in early practice.Neurophysiology 101: Why connection, co-regulation, and prefrontal cortex “thickening” matter for trauma recovery.Judith Herman's 3-stage model: Safety & trust → reconnection with joy/identity → integration and contribution.Joy is not a bypass: Adding play, beauty, and expressive arts prevents rehearsing trauma and accelerates healing.Personalized yoga works fast: Tailoring asana, breath, mantra, and visualization to the individual often yields quick, embodied results.Scope & language: Keeping sessions yoga-centered (practice-forward) while naming scope clearly; how to redirect talk into practice without overstepping.The profession today: Why holding firm to “yoga therapy” as a distinct, skillful discipline matters—and how collaboration (not dilution) serves clients.Practical nugget: Small “yoga snacks” (e.g., a fear-soothing mantra + mudra) can shift state in minutes when practiced consistently.Memorable Quotes:“Yoga didn't change who I am; it taught me who I've always been.” — Erin“Do the hard work in the presence of joy—otherwise we just rehearse trauma.” — Erin“Bring the yoga only you can bring. No other field has these tools in this context.” — AmyResources Mentioned:Safety in the Body by Erin Byron (info and community updates via her newsletter/IG)Yoga Therapy for Arthritis (co-author Erin Byron)IG: @erinbyron.maNewsletter & free twice-monthly community hour: sign up via her website (link in show notes)Call to Action:Share this episode with a colleague who supports trauma recovery.Join the Women's Writers Collective author spotlight Leave a rating/review if this conversation helped you—your support grows the reach of yoga therapy.Women's Writers Collective in Yoga Therapy: monthly author spotlights & free book-club style events: ·        https://happy-back-yoga.teachable.com/p/the-yoga-therapy-book-club   Plans of Study for NDMU Yoga Therapyhttps://livendm.sharepoint.com/sites/Academics/SitePages/Yoga-Therapy-Plans-of-Study.aspx?csf=1&web=1&share=EeZhGMscDMFOl1Lk0PD6gOsBTxvKkWvbfjhHLmMMuNpLFw&e=ApOX4h&CID=45c542e6-5528-4c68-a8ac-5596fb4fc161 School of Integrative Health at NDMU: https://www.ndm.edu/academics/integrative-healthMaster of Science in Yoga Therapy at NDMU:  https://www.ndm.edu/academics/integrative-health/yoga-therapy  Explore NDMU's Post-Master's Certificate in Therapeutic Yoga Practices: Designed specifically for licensed healthcare professionals: https://www.ndm.edu/academics/integrative-health/yoga-therapy/post-masters-certificate-in-therapeutic-yoga-practices  Try our Post-Bac Ayurveda Certification Program at NDMU: https://www.ndm.edu/academics/integrative-health/ayurveda/post-baccalaureate-ayurveda-certification #IntegrativeHealth #HealthcareEducation #InterprofessionalEducation #GraduateSchool #NDMUproud #SOIHproud #SOIHYoga #SOIHAyurveda #NDMUYoga #NDMUAyurveda #SOIHGraduateSchool

"40% of doctor-to-doctor referrals just disappear." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - https://getsmilesuite.com/ Summary In this conversation, Jill interviews Liz Sudit, co-founder of Bright Referral, about the challenges and solutions in referral management within orthodontics. Liz shares her journey in co-founding the company, emphasizing the importance of building relationships with referring doctors and leveraging technology to streamline the referral process. The discussion covers the significance of understanding the referral process, the role of data in improving referral management, and innovative marketing strategies to enhance patient referrals. Liz also addresses how Bright Referral can benefit both startup and established practices, highlighting the need for tailored solutions and the value of fostering trust in professional relationships. Connect With Our Guest Bright Referral - https://www.brightreferral.co/ Takeaways Bright Referral was founded to solve real problems in orthodontic practices.Referral management is a critical aspect of orthodontic marketing strategies.Building relationships with referring doctors is essential for successful referrals.Technology can significantly improve the referral process and patient experience.Understanding the referral process helps practices identify areas for improvement.Tailoring solutions to fit different practice needs is crucial for success.Data-driven insights can enhance referral management and marketing strategies.Innovative marketing approaches can help practices tap into new referral sources.Startups can benefit from implementing Bright Referral early in their practice.Trust and relationship-building are key components in the referral process.Chapters 00:00 Introduction to Liz and Bright Referral03:38 Challenges in Referral Management07:28 Digitizing the Referral Process10:32 Building Relationships for Business Growth22:37 Addressing Patient Follow-Up Challenges24:22 Expanding Referral Sources Beyond Doctors25:06 Tracking and Managing Referrals Digitally29:51 Using Data to Improve Referral Processes36:14 Adapting Bright Referral for Different Practice Stages38:58 Contact Info and Closing Thoughts Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett LuceroAre you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!   

How Performance-First B2B Marketing Drives Better Results Traditional B2B marketing and advertising are undergoing a major transformation in the age of AI and rapid technological advancement. With shifting market dynamics and budget cuts across B2B organizations, marketing teams are under pressure to do more with less and prove their impact on business performance and revenue growth. How can B2B marketers quickly adapt, demonstrate ROI, and establish a strategic role within their organizations? That's why we're talking to Keith Turco (CEO, Madison Logic), who shares insights and proven strategies on how performance-first B2B marketing drives better results. During our conversation, Keith explored the evolving B2B marketing landscape and explained why performance-first strategies are crucial in times of market changes and budget cuts. He emphasized the importance of data-driven insights to measure ROI, optimize media plans, and tailor messages to specific target audiences. Keith also highlighted the need for a full-funnel approach that leverages AI-powered personalization at scale, and integrating new channels like audio and video. Additionally, he elaborated on why understanding both personal and professional interests of buyers to shorten sales cycles and build brand affinity are essential. Keith stressed the value of creativity in performance marketing to maintain loyalty and differentiate top marketers. Tune in as he also shared some key findings of research conducted by Madison Logic and The Harris Poll on the future of advertising and the impact of AI on B2B marketing. https://youtu.be/DAYcJf7AlIs Topics discussed in episode: [2:09] How macroeconomic shifts and budget cuts are creating a “performance-first” approach. [6:12] Embracing AI: Moving from a reactive to a proactive stance in advertising.  [9:50] The consumerization of B2B: Why your next lead might come from a podcast or TikTok.  [13:15] The full-funnel advantage: Moving beyond fragmented tactics to a more unified data strategy.  [17:34] Communicating with the C-Suite vs. managers: Tailoring content for different “states of mind”. [22:27] Research insights: Why 73% of leaders see AI as the future of creative production. [32:12] Why abandoning brand for “just the facts” performance marketing is a mistake. Companies and links mentioned: Keith Turco on LinkedIn Madison Logic Transcript Keith Turco, Christian Klepp Christian Klepp  00:01 In the age of rapid technological developments in AI, traditional B2B, marketing and advertising are witnessing monumental changes with shifting market dynamics and budget cuts across B2B organizations, marketing teams will have to do more with less. So how can they achieve this and still be instrumental to organizational success? Welcome to this episode of the B2B Marketers on a Mission podcast, and I’m your host, Christian Klepp, today I’ll be talking to Keith Turco, who will be answering this question. He’s the CEO of Madison Logic, which leads global account based marketing initiatives to help revenue driven marketers accelerate buying journeys with targeted, measurable strategies. Tune in to find out more about what this B2B marketer’s mission is. Okay, and here we are. Mr. Keith Turco, welcome to the show. Keith Turco  00:50 Thank you, Christian. Good to see you. Christian Klepp  00:53 Likewise, likewise. We had a great pre-interview conversation, and I’m really looking forward to this conversation. We got to buckle up a little bit, because there’s a lot to cover. There’s a lot to cover, but I think it’s going to be really interesting, relevant and pertinent to all those B2B marketers out there. So let’s, let’s dive right in. Keith Turco  01:11 Great. Excited to be here. Christian Klepp  01:12 All right, so Keith, you’re on a mission to help B2B companies succeed by delivering performance-first strategies across the full marketing funnel and performance-first, I think, is going to be a word or a term that we’re going to hear throughout this conversation, but for this conversation, let’s focus on a topic and unpack it from there, so it’s how B2B marketing teams can rapidly adapt to market changes and contribute to organizational success. So let me set this up a little bit, because that sounds like. that sounds a little bit generic. But you know, after after the description, I think people will understand what I’m talking about. So your company, Madison Logic, helps clients own the buying journey by creating lasting impact at every interaction with high value buying groups through data driven ABM. So let’s start off with this question, how have shifting macroeconomic conditions and budget cuts forced B2B marketing teams to do more with less? Keith Turco  02:09 Well inherent in the conversation, or the question is you’ve got less budget. You’ve seen lots of cuts come through either from a staff cutting perspective, you’ve got less people to help you execute against things, as well as less budget to spend on marketing. So what does that mean, and what are the implications? And how does our technology and our approach to market help. Everything from a performance first perspective allows things to be measured, and because you can measure, you can quickly calculate ROI, you can quickly optimize your your media plans, and you can also take a look at what your creative is and isn’t working and what’s working through from a content based perspective. So when you take a performance-first approach to your marketing initiatives, you have all the data at your fingertips to give you the insights and intelligence you need in order to hit the right targets and the right buying groups with the right message at the right time, and give you what you need to actually, really measure the impact and optimize on a regular basis to to prove the ROI that you’re trying to prove for the organization and support sales. Christian Klepp  03:19 Yeah, no, absolutely. And you touched on a lot of things there, which I think are going to be a to be things that are going to come up throughout this conversation. So things like calculating ROI, being able to measure. I mean, who doesn’t want to do that in the world of B2B, right? But how do you see a performance based approach? And I suppose that’s the next question. How does a performance based approach help companies to adapt to, well, a lot of these market changes, and I know that’s a bit of an understatement, because market changes, it’s so broad and multifaceted, but how does it help to address these changes? Keith Turco  03:51 First and foremost, I think access to data allows you to test and learn, what’s working, what’s not, against what buying groups. I kind of mentioned it a couple of minutes ago. But if you’re looking at what’s working against which target segment, what messages make the most sense, what content are they looking for? And then on top of that, you have a buying group. Each of those groups contain multiple levels of executives and employees. So are they all consuming the same message. Can you sub segment that buying group into different categories that consume different content, that allow them to actually understand the full picture that you’re trying to communicate? And then obviously prove out ROI? I think the other thing prove out ROI is a big statement. What does that mean? What are the KPIs? They’re different for each customer that’s out there, right? So what does ROI mean to one organization versus the other? And by allowing yourself to test and learn and gain the insights that you you’re looking for, you can prove out ROI in different ways. Ultimately, the ultimate ROI is reflected in sales, right? But. Some clients will work with us on visits to website. Other clients will work with us on appointment setting. Other clients will look at, you know, number of interactions. And then lastly, of course, looking at ROI from a sale based perspective and what they’re selling, Christian Klepp  05:18 Absolutely, absolutely. And we’re certainly going to talk about the buying committee a little bit later on in this conversation. The time of this recording is at the end of 2025 and you know, I have to ask you the question about AI, and I know you your company has done some research about that, and we will look into that a little bit further on. But because you’re talking about accessing data and analyzing and aggregating data, and how does, how has technological advancements, also in the form of artificial intelligence, perhaps help that process, but also threatened B2B marketing in a way? Keith Turco  05:56 I don’t think I ever view it as threatening. I’ll always look at AI as a form of enhancement and allowance to optimize and go to market. I think probably a future question you’re going to ask, I might actually jump to it as well from an AI perspective. Keith Turco  06:12 But the impact of AI on advertising and marketing, and how is it playing a role in performance marketing? AI allows itself and lends itself to really impact performance marketing, having been and being been at, and being a fan of and student of advertising. To me, I think that AI allows us to lean in a bit more. I think we should continue to ask ourselves those questions. But the core approach from the creative side of things will still be there. What AI will allow us to do in the performance marketing world is lean into what I was referring to earlier, which is test and learn. What messages based on which audience. How do I sub segment, buying groups? How do I sub segment, even some of those additional segments, and in an effort to not spend so much time adapting creative to those sub segments or geographies or different business units inside an organization, right so each of those things allows, or would benefit from having a much more tailored approach to communications and AI should be leveraged from that perspective to lean into those kinds of things, helping you with testing and learning, helping you with sub segmenting, helping you with geographical segmentation, business unit segmentation, those kinds of things, you know, there’s multiple BU’s that are buying groups inside of a large technology organization, right? So to message them all the same would kind of be silly. Christian Klepp  06:12 Please, please. Christian Klepp  07:48 Absolutely, absolutely. Yeah, perhaps the better. But the better term, as opposed to saying threatening, is, how is it impacted B2B marketing might be a might be a better way of looking at it. Keith Turco  07:57 Yeah, I think, I think exactly that point, right? It’s impacting everything. But what I challenge everybody, when they say, oh, AI is going to threaten or kill or do, is like, Well, how do you embrace it, and how do you give it a hug, and how do you leverage it to evolve your approach from a marketing perspective, versus to get nervous about it and be more proactive instead of reactive in your approach to AI? Christian Klepp  08:23 Absolutely, absolutely so based on what you’ve said, like, what would you say are some of the key pitfalls that B2B marketing teams should avoid, and what should they be doing instead? Keith Turco  08:32 Really understanding what their ROI is, who the buying groups are? I know we keep coming back to that, right? But I think B2B marketers are also really focused on what their BDRs are up to and what kind of lead generation they can they can provide to their sales organizations. And I’d say go a bit further than that, right? It’s not just lead generation from a content syndication perspective, it’s a full funnel multimedia approach. We talk about this also, I think, in upcoming questions Christian because we prepped for the meeting, but the buying group is 7 to 10 people, and are you hitting the right people at the right time with the right message? So I think it’s important to take a look back at certain aspects of how you’re approaching your your marketing initiatives as you really unpack the strategy and look at things I don’t know if I answered the question though. Christian Klepp  09:38 Yeah. I mean, it’s basically about like, you know, these are the things that B2B marketers should be paying attention to. These are some of the things that they should be avoiding, right? And keeping the conversation constructive, as it were. Keith Turco  09:50 Yeah, and I think it’s important to set the KPIs for campaigns, optimize your media plans, and then multimedia, when I talk about that, specifically, multi-format. We’ve talked about what channels in the B2B space that might not have been tapped in the past, should be tapped, right? Some of the research we’ve done with with Harris poll also talked about the consumerization of the B2B space. So what mediums working in the B2C space that we can move over to the B2B space, which is why you’ll see that we launched audio earlier this year in our platform. But video is obviously a big play as well. So the B2B space is leaning into the TikToks and YouTubes of the world as well as audio. So video and audio are also mediums. I think it’s important for the B2B landscape to take a look at. I guess we’ve dubbed it B2B2C. Right at the end of the day, we’re all people that are consuming media, making business decision. Christian Klepp  10:54 Absolutely, absolutely. And I’m sure you’ve come across this camp, because I certainly have that basically, really want to draw that line in the sand and say, No, you know, that’s not transferable. You can’t use those same tactics in B2C, I tend to disagree, because it, like you said, like, it really, it really depends. It really depends also on the vertical you’re talking about. And going back again to who are we targeting with this, right? And that might be also you brought it up, one of the pitfalls is, like, you know, the lack of understanding of who you’re targeting. Because in B2B, it tends to be people in that buying group, right? Keith Turco  11:30 I think it’s important to recognize, you talked about tactics. Which tactics are people consuming and in a previous life, in a previous world, we called it the at work state of mind. And I think in the post covid era, you don’t work nine to five anymore, right? So when we talk about tactics and understanding your target and bringing those two things together, I might be on the treadmill in the morning listening to a podcast, still thinking about work, right? It’s not because I’m not at a desk or in the office anymore. Where should I hit them and why? And I think it’s important as we look at firmographics, we should also look at personal demographics of the buyers and the business decision makers. And, you know, marrying both demographics and firmographics will help figure out what the optimal media mix is. So on the drive to work, on the treadmill or the elliptical right, watching a video, listening to a podcast, you know, multi screen. So obviously, I’m sitting here with you with my phone in one hand, a big screen to the right on the other, and looking at my laptop. So, you know, people that multitask and/or consume different ways on different screens at different day parts. So it’s a combination of consumer and B2B, and the melding of the two come together, understanding that it’s not just a tactic B2B tactic play, but it’s a it’s a personal demographic in that decision maker and where they are. Christian Klepp  13:01 Yeah, yeah. No, that’s absolutely right. In our previous conversation, Keith, you talked about how the full funnel approach is critical in the B2B space. So please share with us what you would like more people to understand about this approach. Keith Turco  13:15 Yeah, I think I’ll talk about it from a Madison Logic perspective in particular. So from an activity based perspective, full funnel activity allows us to measure holistically and easier. You can absolutely measure it in a… there could be full funnel, but fragmented full funnel versus one system full funnel, which is Madison Logic’s full funnel, we partner with agencies and clients alike, to do some tactics in our funnel and some tactics outside of our funnel. Either way, full funnel is critical, because you need to hit 7 to 10 times to 7 to 10 buyers. So that’s a minimum of 50 communications that go out there, whether it’s inside a single platform, like Madison Logic or in combination with other platforms outside. So we can do both, and we work with both. The reason why we like full funnel in in our platform is that, again, it comes down to insights, intelligence and data. We’re not saying that your entire media spend should be spent in our funnel, but showing a full funnel activity of audio, display, CTV, content syndication allows us to gather the insights that you’re looking for, the data that you’re looking for, that then allows you to optimize your media mix, either inside of our funnel or next to our funnel in conjunction with it. Some of our clients will, you know, leverage our content syndication only. Others will do content syndication and display, but still by audio and video outside of it, and then others will do all for what we’re being leveraged for specifically is inside of a smaller subset, which is a test and learn, we can show which media mix works optimally against which segments and which targets by client, and then our agency partners, or our clients in particular, will take that media mix and then apply it to their entire media spend. So that’s what when we talk about full funnel, it’s also guaranteeing overlap at the account level and the individual level inside of our funnel. So it’s important that data is collected and then leveraged in a larger way. Christian Klepp  15:31 I hope I’m not trying to oversimplify what you just explained. But the way that I understand also like full funnel approach, the reason why you recommend that approach is also because of the way that people consume content differently and meeting them where they’re at, and also because we know that the buying committee, and we’ve all seen the diagrams, right? Like the diagrams of how the B2B sales envision, the target audience to assume to consume the content and the way they really do. And it’s really a haphazard diagram, isn’t it? Keith Turco  16:00 It’s no longer linear, right? Christian Klepp  16:04 No. Keith Turco  16:04 I think we approached it that way, but we’re finally admitting that it’s not. And I think your point’s really great in so much as you know, full funnel and buying groups, and again, there are groups, but each each group consists of 7 to 10 people that have different media consumption habits, so it’s important to hit them where where they are, and understanding that, and allowing, if you do a multi channel approach with us and we collect the data, we can say these sub segments of your buying group are consuming media on video, display and email. This sub segment is consuming on display video and content syndication, right? So it allows us to really provide the insights and intelligence needed to optimize the reduced spend that you have to better garner the ROI that you’re looking for.   Christian Klepp  17:02 Yeah, yeah. No, exactly, exactly. You’ve talked about it a little bit already, but like we know that in B2B, we’re mostly dealing with, as you said, a buying committee consisting of anywhere between 7 to 10 people. They all have different roles and responsibilities, different motivations for either using or not using said service provider or said approach. So how can teams implement, I would say B2B marketing initiatives that strategically address the buying committee’s concerns and questions. Keith Turco  17:34 It’s really gaining… I keep on going back to the same two words, and I apologize if I sound repetitive, right? But the insights and intelligence are critical to understand the buying groups, what they’re looking for. Let’s dissect it a little bit, right? So if you were to look at the top of the buying group chain, you’ve got C suite executives. Those C suite executives consume media in very different ways because they have very different schedules and are on the road quite a lot, so they’ll be listening to podcasts more than they’ll be watching a CTV kind of application that most will probably want to watch on a bigger screen versus a smaller screen, right? So it’s understanding which businesses decision makers are interested in what categories, right? So you’ve got C suite that sit across multiple views. You’ve got manager levels that are really focused on one specific business unit that will play very differently than, and the messaging to them will play very differently than a C suite person that is across multiple and then they tend to consume media in very different ways, both as individual people as well as from a professional standpoint. The more busy road runner type consumes media and snippets. And you know, we also talk about thumb stopping creative and thumb stopping messaging, because we know that they’re on their phones more than they are on an iPad or a laptop. So the insights that you get from that and the intelligence that you get from that data collection will help you be that much more effective when targeting different individuals inside of a buying group. Christian Klepp  19:16 And it’s also, I would say, about trying to close that trust cap, right? Because there is especially B2B, there’s this whole notion of like, people tend to trust slower, for lack of a better description. So there’s that effort, through that approach, to try to like, build that trust, build that credibility. Because it does take time. This isn’t something where you know they have to make a decision in 48 hours, right? It takes, it takes much longer. Keith Turco  19:42 And I think important, when you close the trust gap, you shorten the sales cycle. So when you shorten the sales cycle, it’s much quicker route, quicker route to ROI, that’s proven by both the marketing and sales team. So the quicker the trust gap is closed, the quicker the cycle happens. Christian Klepp  19:59 Exactly, exactly so. And based on that, like, what role does a performance based approach play in winning over the different members of the buying committee? And you’ve touched on some of these aspects already. Keith Turco  20:13 Again, that the knowledge that you gain from performance based approaches. Everything is measurable, right? Let’s pause for half a second there when we talk about performance marketing, which is obviously next gen of… it started as database marketing and then went into one to one marketing, and then it went into digital marketing, and now it’s performance marketing, because everything is measurable, the insights you collect from that absolutely make a difference, whereas traditional old school advertising of the 70s, 80s and even somewhat 90s was, let’s just hit them with a big message, right? I think it’s important to talk about performance marketing being branded response. Everything you do should both build a brand and elicit a response. So we’re not saying performance marketing at the risk of neglecting branding. We’re saying performance marketing inclusive of branding in the marketplace, so the loyalty and familiarity come to play. Christian Klepp  21:17 Yes, yes, exactly. I was going to say, if you were going to throw a brand out the window like Don Draper would come back and say, Hey, man… Keith Turco  21:25 Absolutely not. Brand is critical, because you are obviously to your point play on the loyalty side, right? And you know, affinity plays a big role in previous experience with existing brands, and people are loyal to certain brands, so we’re not throwing all of the traditional advertising metrics out the window either, but everything that, everything that we put in the marketplace, should play a dual role of building a brand and eliciting a measurable response. Christian Klepp  21:54 Yeah, that’s it. That’s it. So for this next question, not trying to scare anybody, but you guys did conduct a lot of research together with Harris Poll, and you came back with some really interesting figures, right? So one of them that you did together with Harris poll was shows that nearly 73% of marketing decision makers believe AI generated creative will define the future of advertising. So how will that fact alone replace traditional advertising as we know it? Keith Turco  22:27 I don’t think it replaces. I’ll go back to the same answer that we started at. I think it enhances, right? So 73% of the respondents absolutely see AI playing a role in their marketing and advertising, and it allows them to learn from the data that they collect, adapt and make changes quickly. It allows them to take into consideration geographical differences and business unit focused differences. It also allows you to take on the demographic insights, not just the firmographic insights, right? So if I know that Christian is living in Europe and is focused on certain business functions, but in his personal life, also likes to ski or golf, I’m oversimplifying it, right? But AI allows you to say, Oh, well, this visual will appeal to Christian. This cultural nuance and difference will appeal to Christian, and it allows you to hyper target in a much different way. That is we’ve advanced to that, had advanced to that pre AI, but it was a bit more manually intensive than it will be and is today from an AI based perspective. Christian Klepp  23:40 Now that you’ve explained it that way, that hopefully puts some of these doubts or fears a little bit to rest, because it’s an it’s an enhancement, or it should be viewed and treated as an enhancement mechanism, rather than a complete like disruption. Keith Turco  23:53 Absolutely, and that’s where, when I started, there is still a world where creativity is paramount, and that’s at the original conceptual stages, right? But what would take us months to make international adaptations and/or having three or four different pivot tables come together to say this creative with this copy block against this target audience with this message, so it’s the confluence of data that allows for easier output, from an AI perspective, to make it much more tailored to the desired consumer of that content. Christian Klepp  24:34 This same report that I mentioned previously, it also mentions that about 90% of companies are exploring new ways to reach audiences, and you did talk about that so but again, what are some of these channels and how will they impact the B2B marketing moving forward? Keith Turco  24:48 Yeah, first and foremost, you’re looking at social as a new avenue beyond the B2B LinkedIn social perspective, which plays a significant role in the B2B campaigns, but it’s also figuring out where Christian or Keith are consuming in their personal lives. So it’s not shocking that if you’re on Tiktok or Instagram or on our YouTube channel, that you’ll see some B2B messages that are out there. Early on, we knew from an event based perspective, that lots of business decision makers were watching golf, watching tennis. So sports has always and will continue to play a role, even in the B2B space. But it’s a good example of finding your consumer interests and where they overlap with your business interests. And it’s the same kind of thing from from that perspective, as well as understanding. I keep going back to the same message of Right place, right time, right audience, right segment. But so when you look at the new mediums, or the consumer based mediums, you know it’s understanding that where the personal interests come together with professional interests, and are they on Facebook? Are they on Instagram? Are they on YouTube? Are they on X and where are they playing, and how are they playing in those spaces, and where can I get the overlap? And, you know, from a business and personal perspective, also going back to day parts, right? Are they exercising on the treadmill at 5am, 6am, seven, 7am? Are they doing it in the PM? Are you catching them on their drive to and from the office? Maybe not five days a week anymore, but three days a week, right? Understanding, it’s funny, but you know, even dissecting the day of the week and how you you you buy media and how you serve it, right? So we know that if people are hybrid, they’re most of the time, they’re in the office Tuesday, Wednesday, Thursday, and not necessarily in the office on Mondays and Fridays. So you might catch them in different aspects of different parts of the week as well, day parts days of the week. Christian Klepp  26:56 It’s really interesting that you bring that up, because I had a gentleman on a little bit earlier this year that spoke about what he called Time of Day Marketing, and what he meant by that is like, is Keith the same person, or does he consume the same content, as an example, right at lunchtime, in the afternoon or or in the evening, before it goes to bed? And knowing that, and it’s going back to your ability to analyze and aggregate that data and spot these trends, right? That will help people to determine, Okay, so based on this time of the day when this person is consuming that content, what would be the best and most effective channel to use to reach out to said person? Because it could be a different channel. Keith Turco  27:35 Yeah, definitely. And I think looking at, we called it day parts, right? It’s what day part makes the most sense against which target audience. And it’s it is especially now, because we can gather that information and see when they’re consuming so going back to your earlier questions around performance marketing. Used to be, let’s just run it and see. You know that you would, we would always buy media in day part, and you could even buy it, obviously, from a program based perspective, so you’re but really dissecting and understanding which day parts individuals from the buying group consume media to your point, am I during lunchtime? Am I toggling off of my business channels and onto my personal channels. And that’s where I think to the point you made, and the point I made, that’s where it comes together, is personal demographics associated with firmographics and business decision makers, and where we can find them in their personal lives, not just their professional lives. You don’t just work between the hours of nine and five anymore, and you don’t just think about work between the hours of nine and five. Christian Klepp  28:44 That’s it. That’s it. Yeah, Keith, I had one follow up question for you, and I know that this isn’t really social media, per se, but what’s your take on Reddit, and how significant Do you think that is to B2B? Keith Turco  28:52 I think it’s it’s making, it’s making a play in the B2B space, absolutely. And I think we’d be remiss not to understand the impact it has on the B2B space. Finally, I have just asked the team to double click on Reddit, literally in the last couple of business days, to see what you know, what the impact of Reddit can be, and can it be measured in the B2B space. So I definitely think. Man, I don’t know if I would classify it as a social channel, but it’s kind of a publishing social. It’s kind of a little bit both. Christian Klepp  29:29 It straddles that those worlds, as I like to call it, right, like, it’s a little bit. Yeah, it’s hybrid. There you go. There you go. Absolutely. Okay. So again, in our previous conversation, you mentioned that the most effective B2B campaigns will be ones that combine AI driven insights with creativity and multi channel orchestration to deliver personalization at scale. So that’s a slightly different take to what you said earlier. So could you. Please elaborate on that a bit. Keith Turco  30:01 The personalization at scale, I don’t know that I view it as different. I kind of view it same, right? Christian Klepp  30:08 Same, okay. Keith Turco  30:09 Because it allows you to personalize based on the different data points that you collect and information that you collect from performance marketing, right? So personalization at scale allows me to say, okay, Christian is different than Keith, who’s different than Joe, who all work in the same organization might make might overlap with 80% of their business decisions, and 20% will be standalone. So performance marketing is, if done properly, is personalization at scale. It allows you to scale on a much bigger level, to ensure that you can have the sub segments be personalized, and have the information that you serve up to them resonate based on their personal interests and business interests. Christian Klepp  30:56 Yeah, absolutely, I guess the trick. And you’ve probably seen this happen to this, there’s companies out there that are using the personalization at scale, or they’re approaching it the wrong way. I would say they try to go in under the guise of personalization, but what actually is a bit more of a veiled sales pitch. Keith Turco  31:13 I agree, and I think that if you, if you can really tap into where the world comes together, of personal and professional interests and apply that to the individual customer or consumer. You can truly personalize on what makes it tick, and I think personalization at scale isn’t just a creative comment, it’s a media comment, right? It’s I can personalize the media journey based on how I know Christian is consuming media throughout the day, so it’s where content and creativity match media consumption. Christian Klepp  31:49 Absolutely, absolutely okay. I’m going to ask you a soapbox question, if that’s okay with you. So let’s zero in on the topic of performance marketing, because that is your area. What is the status quo in performance marketing that you passionately disagree with, and why? Keith Turco  32:12 From a B2B performance marketing perspective, I think we talk about right place, right time, right message. And I think the status quo is that creative doesn’t matter, because if you serve the right message to the right person at the right time, creative won’t make an impact. And I’ll go back to branded response. I think the status quo is creative doesn’t play as big of role as it used to, and I would disagree, I talked about thumb stopping. You have to get people to stop, right? Because people are constantly scrolling and they’re being barraged with message after message after message. So what will resonate? And I do think that, you know, building a brand that has integrity, that creates loyalty. So to me, it’s the proper balance of brand and demand, or branded response that should be looked at again. I think we’ve probably taken a 10 year hiatus from that, and it was just about right message, right time. And it worked because it was thumb stopping at the time. But given the overload of messages, and exactly what we’re talking about, Christian of hitting people in their personal lives with professional messages, there’s an overload of messages that happen. So it’s kind of bringing all of your the soapbox questions, bringing all of your questions together, right? Which is what it’s intended to do. So it’s funny, because you you know you can absolutely understand that you can shorten the sales cycle by creating brand affinity. You talked about, is AI a threat to advertising. Actually, it’s an enhancement, because brand, to me, in my mind, still plays a significant role. And it’s bringing the two worlds together that will differentiate the top notch marketers of tomorrow. Christian Klepp  34:08 Absolutely, absolutely. And it goes back to something that you said earlier. I mean, this whole ecosystem is in a constant state of evolution, so marketers better learn to quote what you said, to embrace it, rather than to push back at it, right, or to push back on it, right? Keith Turco  34:24 I think the key is evolution. It’s not abandonment, right? And net new activities, right? So email was an evolution of direct mail. This display was an evolution of, you know, the 15 second video kind of thing, right? It’s how do we evolve, leverage what we’ve, what we know and what worked, and evolve it to make it better? It’s not necessarily, in my mind, a replacement of, sure, will it take the place of certain aspects of things, absolutely, but how can you use it to enhance and add versus feel threatened by it? Christian Klepp  35:03 Absolutely, absolutely. Keith, this conversation was dynamite. Thank you so much for coming on and for sharing your experience and expertise with the listeners. Quick introduction to yourself and how folks out there can get in touch with you. Keith Turco  35:15 Sure. Keith Turco, CEO of Madison Logic, you can find me on LinkedIn. Would love to talk to you about your business needs and how we can help you from ABM perspective. Christian Klepp  35:27 Fantastic, fantastic. Once again, Keith, thanks so much for coming on the show. It was a pleasure. Keith Turco  35:33 Thank you, Christian. You have a great day. Christian Klepp  35:34 Thanks. Bye bye.

Today's guest is Tami Craig Schilling, Vice President of Agronomic Digital Innovation at Bayer Crop Science. Tami brings decades of expertise in agricultural sales, R&D, and digital tools for farmer support. Tami joins Emerj Editorial Director Matthew DeMello to explore how generative AI delivers localized recommendations across the plan-plant-grow-harvest cycle amid variable soil, practices, and weather conditions. Tami also shares practical takeaways like using zip code-based tools such as ELI for prompting that triangulates genetics, environment, and pests—augmenting human expertise with precise agronomy advice, prompt guides for optimal outputs, and scale-neutral support from commercial to smallholder farmers. Want to share your AI adoption story with executive peers? Click emerj.com/expert2 for more information and to be a potential future guest on the 'AI in Business' podcast!

Episode 541: Operation Maximum Resolve - Regime Tailoring?Today, Les, Morgan, Jess, and Matthew discuss the U.S. operation in Venezuela over the weekend that extracted President Nicolás Maduro and his wife and brought them to New York to face drug trafficking charges. While the Trump administration says no U.S. troops are currently on the ground and denies plans to run Venezuela's day-to-day affairs, the operation follows months of apparent intelligence and military preparation and coincides with a significant U.S. naval presence offshore. Former Vice President Delcy Rodríguez has been sworn in as interim president, setting the stage for a highly uncertain next phase inside the country.Is this regime change—or a more limited leadership removal designed to avoid the mistakes of past U.S. interventions? Does extracting a single leader offer a cheaper, more effective alternative to invasion and occupation, or does it raise serious questions about sovereignty and international law? And can the United States translate a stunning military and intelligence success into lasting deterrence, democratic opportunity, and a rollback of Russian and Chinese influence in the Western Hemisphere?@lestermunson@morganlroach@nottvjessjonesLike what we're doing here? Be sure to rate, review, and subscribe. And don't forget to follow @faultlines_pod and @masonnatsec on Twitter!We are also on YouTube, and watch today's episode here: https://youtu.be/OEyq3qnwbyo Hosted on Acast. See acast.com/privacy for more information.

Welcome to episode 312 of Grow Your Law Firm, hosted by Ken Hardison. On today's episode, Ken sits down with Eric Sanchez, Managing Partner of Maestro Strategic Partners and former CEO of one of North Carolina's largest PI firms. With a background that bridges law and technology, including designing legal software that led to nearly 30 patents, Eric helps firms rethink efficiency, culture, and innovation in a rapidly changing AI landscape. Together, they dig into how law firms can move beyond "playing with AI" and start using it strategically through smarter workflows, better leadership, and thoughtful change management. What you'll learn about in this episode: 1. Where to Start with AI in Your Law Firm  - Why "we bought an AI tool" is not a strategy  - How to do a simple pain point analysis to identify high-impact starting points 2. Turning Workflows into Leverage, Not Chaos  - How to look at tasks like mail routing, claims opening, and intake through an AI lens  - The difference between full automation and AI "enhancement" that makes good staff great 3. Understanding Agentic AI  - What AI agents are, in plain English, and how they differ from simple bots  - Examples of agents monitoring data, summarizing information, and handling multi-step tasks 4. Choosing the Right Tools for Your Firm  - Why copying another firm's AI stack can backfire if your workflows and culture are different  - The importance of closed vs. open AI systems and when specialized legal AI makes sense 5. Leadership, Culture, and Change in an AI-Driven Firm - How to involve frontline staff, get buy-in, and reduce fear around technology - Why "invested leadership" will matter even more as your team shrinks but each person's value grows Resources:  Website: mstratpartners.com LinkedIn: linkedin.com/in/ericjsanchez Facebook: facebook.com/maestrostrategic Book: amazon.com/Invested-Leadership-Empower-Your-Heart/dp/1544547218 Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://calendly.com/jenna-pilmma/strategy-session-with-pilmma AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

[Original air date: May 8, 2025]When it comes to investor relations, an organization's communication strategy should be a key instrument to support its business strategy. While this may seem obvious, so often we get this wrong. In this episode, CJ hosts a masterclass on investor relations with Samuel Levenson of the Arbor Advisory Group and Jon Neitzell of Andruil Partners, focusing on the strategic role of IR in driving company valuation. They cover what “audience opportunity” really means and what to do when you've attracted the wrong investors. They talk about metrics, KPIs, and OKRs, plus why management credibility and conveying conviction can make or break your IR strategy. They also discuss what has changed in the IR profession over time and what hasn't (but probably should) before suggesting changes you can make to drive impact immediately.—LINKS:Samuel Levenson on LinkedIn: www.linkedin.com/in/samlevenson/Jon Neitzell on LinkedIn: www.linkedin.com/in/jonathan-neitzell/Arbor Advisory Group: www.arboradvisorygroup.com/Anduril Partners: https://www.andurilpartners.ai/CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—RELATED EPISODES:Investor Relations as a Strategic Weapon: A Masterclasshttps://youtu.be/ac9xmURhAqE—TIMESTAMPS:00:00:00 Preview and Intro00:02:22 Welcome to Sam and Jon00:03:12 Linking Business Strategy and Communication00:05:01 Proactive vs. Reactive Investor Relations00:06:39 Tailoring the Message by Investor Type00:08:05 Audience Opportunity and Ideal Shareholders00:11:05 When the Investor Base No Longer Fits00:12:21 Shifting Investors as Industries Change00:13:16 Optionality Comes From Patient Shareholders00:14:40 Conveying Conviction Through Credibility00:17:03 Why Investor Days Build Trust00:18:02 Metrics Versus Storytelling in IR00:19:10 Choosing Metrics the Market Actually Rewards00:22:30 Valuation Disconnects and Investor Confusion00:23:17 Finding Metrics That Truly Drive Value00:25:33 Avoiding Bad Capital Allocation Decisions00:26:20 Disclose Versus Guide: Confidence Intervals00:27:35 Knowing What You Don't Know00:29:33 Science Versus Art in Storytelling00:33:11 When Algorithms Become Your Audience00:33:56 Passive Investing Now Dominates Markets00:35:16 Linking OKRs to Value-Driving KPIs00:36:42 Closing the Strategy-Metrics Feedback Loop00:38:07 When Investors Sense Operational Confidence00:39:47 Why IR Becomes Strategy Consulting00:41:28 Why IR Teams Stay Undersized00:43:23 Sam's Accidental Entry Into Investor Relations00:44:34 Mentorship Over Formal IR Training00:46:18 How Markets Outpaced IR Practices00:47:01 Investor Days Go Virtual00:49:34 Designing a High-Quality Earnings Call00:50:41 Investor Days as High-ROI Investments00:51:45 IR Websites as Investor Onramps00:53:42 World-Class Investor Day Examples00:54:20 Using AI to Prepare Investor Communications00:56:19 Building a Proactive IR 2.0 Strategy00:58:33 Why IR Requires Full Executive Buy-In01:00:51 Data Transfers Conviction to Investors01:03:31 Closing Reflections on Trust and Valuation#RunTheNumbersPodcast #InvestorRelations #CapitalMarkets #ValuationStrategy #CFOInsights This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com

Today I'm joined by Mark Altieri, EVP of Business Development at Zonic Design. We break down why fixed ops is still the most under-leveraged profit center in dealerships—and how communication gaps are quietly eroding customer loyalty. Mark explains how AI is reshaping customer engagement, why half of a dealership's DMS often sits untouched, and what operators can do to immediately improve retention. Clear takeaways, practical frameworks, and fast-changing tech insights make this a must-listen for every dealer. Have questions about how Zonic Design can help your service operations, reach out to Mark directly at mark@zonicdesign.com or find him on linkedin at https://www.linkedin.com/in/maltieri/ This episode is brought to you by: 1. Repair360 - If you're in the used car business, you know wasted time is wasted money. Check out Repair360—the first and only reconditioning software that connects every function in the dealership to tighten recon and help you sell more cars — No more hounding vendors. Goodbye endless texts and hallway chases. Repair 360 connects all the dots. See where every car is and what its recon is costing minute-to-minute in real time. Go to www.repair360.com 2. fullthrottle.ai® - fullthrottle.ai® is a next-generation AdTech powerhouse. The Automotive DSP™ is built specifically for the auto industry, combining advanced programmatic targeting, real-time bidding, and analytics tailored to drive dealership and OEM performance. With fullthrottle.ai®, marketers can reach the right car shoppers at the right moment and optimize toward real business outcomes like test drives, leads, or sales. fullthrottle.ai® bridges the gap between auto media buying and results-driven marketing. Check out http://fullthrottle.ai 3. Zonic Design - 28 years providing direct to dealer fixed operations solutions. Data • Print • Digital • Voice • AI, Removing the noise in pursuit of frictionless customer engagement. Learn more about BDC-Angel at https://zonicdesign.com Check out Car Dealership Guy's stuff: For dealers: CDG Circles ➤ ⁠https://cdgcircles.com/⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 00:06 Why are fixed ops so important? 00:28 What's the first impression in service? 02:38 Biggest challenge and opportunity in fixed ops? 06:10 How to improve dealership communication? 08:24 How can AI help service departments? 21:50 Tailoring communication strategies for different customers? 28:37 Final piece of advice for fixed ops? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Dr. Natalie Crawford, board-certified OBGYN and REI, tackles the overwhelming and often misunderstood diagnosis of diminished ovarian reserve (DOR). If you've been told your egg count is low or your AMH levels aren't ideal, you're not alone. This episode provides clarity on what these numbers really mean, how to interpret your fertility options, and empowering next steps for anyone facing this diagnosis. Key Topics: 1. Ovarian Reserve - What diminished ovarian reserve (DOR) is and what it is not - The difference between egg quantity (reserve) and egg quality - How tests like AMH, FSH, and AFC reflect ovarian health 2. Understanding Your Test Results - Interpreting fluctuating hormone and follicle counts - Why a low ovarian reserve diagnosis does not mean pregnancy is impossible - The importance of considering age and individual medical history 3. Influencing Factors & Taking Control - Lifestyle and health factors that impact your reserve - The crucial role of diet, exercise, sleep, and avoiding toxins - When and why to seek a second medical opinion 4. Charting Your Fertility Path - Today's treatment options - Tailoring plans to your life stage and goals - Making informed, empowered decisions for your unique fertility journey Pre-order Dr. Crawford's debut book, The Fertility Formula, now! ⁠https://www.nataliecrawfordmd.com/book⁠ Want to receive my weekly newsletter? Sign up at ⁠⁠⁠⁠nataliecrawfordmd.com/newsletter⁠⁠⁠⁠ to receive updates, Q&A, special content, and freebies If you haven't already, please rate, review, and follow the podcast to be notified of new episodes every Tuesday. Plus, be sure to follow along on Instagram ⁠⁠⁠⁠@nataliecrawfordmd,⁠⁠⁠⁠ check out Natalie's YouTube channel Natalie Crawford MD⁠⁠⁠⁠, and if you're interested in becoming a patient, check out ⁠⁠⁠⁠Fora Fertility. Join the Learn at Pinnacle app ⁠to earn FREE CE Credit for listening to this episode! This episode is brought to you by The Pinnacle Podcast Network! Learn more about Pinnacle at http://learnatpinnacle.com Learn more about your ad choices. Visit megaphone.fm/adchoices