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T Lo give you the lowdown on the second half of their European trip, with plenty of tips and suggestions for planning your own adventure. PLUS: Taylor Swift's awesome ability to mobilize the press and her fanbase on matters both professional (her new tour film) and personal (her relationship with Travis Kelce). We salute you, girl.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5885004/advertisement
This episode is sponsored by Acuity Scheduling. Check out our Free 20 Minute Acuity Scheduling Training here.Today's episode is about creating a super solid PR plan to get in front of more people. Get your notepads ready, y'all!GUEST BIO: Alistair is an award-winning former national journalist with 20 years’ experience working in the media and PR.In 2016 he co-founded Class: PR with his business partner and wife Gemma Clay to teach small businesses and startups how to get their own media coverage.Class: PR has now empowered hundreds of small businesses around the world to land major national media coverage on TV, in print and online.WHERE TO FIND GUEST: WebsiteLinkedInThe Famous Business PodcastLINKS MENTIONED:Free PR Class See acast.com/privacy for privacy and opt-out information.
Today on the podcast we are asking the question: Is the press release dead? And the three worst rookie mistakes you can make when writing one. To help us decide if press releases still have a pulse is Alistair Clay - an award-winning former national journalist with 20 years’ experience working in the media and PR. He is the founder of Class:PR, the online PR training school, which has helped 100s of startups and small businesses around the world land major media coverage. Topics: Allistar’s move from Journalism to PR and how class PR got its start. Is the Press Release as we know it dead? Tips for writing a catchy headline or subject line. How the press release has evolved from old school to new school. Teaching Clients to think like a Journalist. Top three Rookie mistakes This podcast is courtesy of Pitch Graphic Design, a Toronto based design agency that exclusively works with PR Agencies; helping them create award-winning campaigns and win new clients. If you are looking to secure new clients and with Lesley at Pitch, please fill out the contact form. Quotes: “If you can’t encapsulate your news in fewer than twenty-five words it isn’t news.” -Alistair Clay Resources: Class PR Pitch Graphic Design on Instagram
In this episode of the BBF Chronicles, we cover: Coach Allison’s experience at the Kill Kliff Granite Games! Coach Will’s adjustment and transition from CrossFit coach to Personal Trainer! Class PR’s and what they mean! Timestamps and more info to come. Enjoy!
Systemize, Scale, & Automate Your Business with Productivity Expert Nancy Gaines
Hear from Alistair Clay, founder of Class:PR on the step by step system for getting media coverage. He helps people remove the PR guesswork and the cost of hiring expensive agencies, so they can do their own PR. He hosts the hit podcast, The Famous Business, where he shares ways to get media exposure that really works. Listen to learn the best hashtags to search on Twitter, and the 3 ways to determine how to make your business story newsworthy. Download the free template on writing a great press release at: http://class-pr.com/ Check out this amazing blog by Alistair: https://class-pr.com/blog/how-to-write-a-press-release/ For those who want to land media coverage in major publications with the most comprehensive PR course in the world, check out this special deal (ends 9/30/18). You will save 30%! Class:PR's Famous: Public Relations and Media Coverage Course has everything you'll ever need to start getting national and international Print, TV, Radio, and Online Coverage for your company. https://class-pr.com/nancy
Systemize, Scale, & Automate Your Business with Productivity Expert Nancy Gaines
Hear from Alistair Clay, founder of Class:PR on the step by step system for getting media coverage. He helps people remove the PR guesswork and the cost of hiring expensive agencies, so they can do their own PR. He hosts the hit podcast, The Famous Business, where he shares ways to get media exposure that really works. Listen to learn the best hashtags to search on Twitter, and the 3 ways to determine how to make your business story newsworthy. Download the free template on writing a great press release at: http://class-pr.com/ Check out this amazing blog by Alistair: https://class-pr.com/blog/how-to-write-a-press-release/ For those who want to land media coverage in major publications with the most comprehensive PR course in the world, check out this special deal (ends 9/30/18). You will save 30%! Class:PR's Famous: Public Relations and Media Coverage Course has everything you'll ever need to start getting national and international Print, TV, Radio, and Online Coverage for your company. https://class-pr.com/nancy
Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle
Today we are chatting with PR expert Alistair Clay who is on a mission to democratize PR, to help them reach new audiences and achieve massive success by being in control of their market positioning & their reputation. PR feels like a mystery zone, where you are typically at the mercy of an expensive PR firm and we as business owners have no idea how to handle it. Why is that? Is there a myth that you need to be a huge company in order to benefit from PR? You believe all businesses have newsworthy stories within them, you just need to know where to look and what to look for! What 9 questions can we ask to find those stories in our business and to use them to get media coverage. How do we know if we are newsworthy? Passion and newsworthiness are not the same thing. Alistair explains. Now you have your own PR Agency but with www.class-pr.com you teach people to be their own PR and do it themselves – why? Alistair is director of one the UK’s top 30 healthcare PR agencies Arc Seven Communications and founder of Class:PR – the #1 online PR training school for small businesses. Alistair has worked in the media for 20 years and started his career a journalist on The Daily Mirror – one of the UK’s largest daily newspapers – where he covered business, politics and hard news. As the founder of Class:PR he has helped hundreds of business owners and entrepreneurs learn how to get massive media coverage themselves with his proven FAMOUS Formula. His motto is: "Everyone has a story – you just need to know how to tell it". www.class-pr.com For Your Free Press Release Template
Ten years as a journalist and another ten running a public relations agency gave Alistair Clay the skill to spot a newsworthy story and the experience to help make it stand out. Along the way he and his wife, Gemma, developed Class-PR as a way to help startups and entrepreneurs learn how to frame and pitch the qualities that make their businesses unique without relying on an expensive external agency. In this episode of Hack the Process, Alistair will tell us what drove him to turn the PR mentoring he was doing one-on-one into a course, how he found a coach and benefitted from that relationship, and how he and Gemma leveraged their different personalities and skill sets in building and running a business together. For all the links mentioned, please check out the show notes at http://www.hacktheprocess.com/helping-startups-do-their-own-pr-with-alistair-clay-on-hack-the-process-podcast-episode-65/
Journalist and PR Director, Alistair is co-founder of Class:PR - the #1 source of PR wisdom for startups and entrepreneurs - and inventors of the FAMOUS Formula. Top 3 Value Bombs: 1. Your business’ story is unique and is a great one to tell. 2. Having children is not a disadvantage for an entrepreneur. 3. Find your niche. Visit Alistair’s website - Class:PR Sponsors: Incapsula: Protects and accelerates over 4 million websites every day. Get a free enterprise trial of Incapsula’s services when you visit LP.Incapsula.com/2017Podcasts! HP Computers - Ready to upgrade to a new HP today? Visit HP.com/EOF and enter code EOF to save 35% on select HP Business products with Intel® Core™ processors! See website for complete details.
My guest today is a former national journalist turned PR guy and a story obsessive entrepreneur. Back in 2010, along with his wife, they started Arc Seven Communications, a PR agency focused on the health care industry. With their agency running smoothly, he wanted to help entrepreneurs and startups tell their story. So they created Class:PR to democratize PR and help businesses tell their stories. I this conversation, we discuss how to write a press release, the value of perseverance, and paying attention to the details. Now, let’s hack… Alistair Clay.