Podcasts about pr expert

How to Make the Headlines!In this inspiring and insightful episode of The Yes SHE Can Project, I chat with journalist, PR expert, and founder of Make the Headlines, Carol Driver.With more than 25 years of experience in the media industry, including her role as Female Editor at MailOnline, Carol shares an honest behind-the-scenes look at journalism, public relations, and what it really takes to get noticed in today's crowded marketplace.We explore the power of storytelling, the importance of visibility for women in business, and why every entrepreneur has a story worth sharing.Whether you've ever thought “I don't have a story”, felt nervous about putting yourself out there, or wondered how to get featured in the press, this episode is packed with practical advice and empowering insights.In This Episode We Discuss:* Carol's journey from aspiring journalist to Female Editor at MailOnline and successful PR business owner* How the media landscape has evolved over the past two decades* The shift away from body shaming and celebrity criticism in mainstream media* What really happens behind celebrity interviews and media training* Why every entrepreneur has a story worth telling* The power of third-party credibility and why PR can build trust faster than social media alone* Common mistakes people make when pitching to journalists* Why AI-generated pitches are easy to spot (and often ineffective)* What journalists are actually looking for when reviewing story ideas* The fears that stop women from pursuing visibility and media opportunities* How to create a sustainable PR strategy that supports long-term business growth* Carol's new Consistency Club and her mission to help more entrepreneurs gain confidence with PROne of the most powerful moments of the conversation comes when Carol reminds listeners that the stories we share are often bigger than ourselves. By speaking up and sharing our experiences, we not only raise our own visibility but can also inspire, educate, and support others who may be facing similar challenges.About Carol DriverCarol Driver is an award-winning journalist, former Female Editor at MailOnline, PR strategist, and founder of Make the Headlines.She helps entrepreneurs, experts, and thought leaders secure media coverage, build authority, and increase visibility through strategic PR. Carol has worked with six and seven-figure business owners, bestselling authors, coaches, and globally recognised experts.Connect with CarolWebsite: www.caroldriver.comInstagram: @caroldriverLinkedIn: Carol DriverFacebook Group: How to Make the Headlines with journalist Carol DriverEnjoyed This Episode?If you loved this conversation, please subscribe, leave a review, and share the episode with another woman in business who needs to hear this message.Because when one woman rises, we all rise.#YesSHECan

Today on Community, Kristina is joined by PR expert Cris Gordon for a powerful conversation about what PR really is for entrepreneurs and business owners in 2026 and how it needs to be leveraged for visibility and brand storytelling. Cris is sharing her extensive knowledge in this interview and unpacking why PR strategy is one of the most overlooked, yet essential tools for entrepreneurs today. Tune in to hear:What is PR?How PR needs to be leveraged by entrepreneurs and business owners in 2026.How to expand your business' visibility with PR.Tips on improving the way you tell your brand's story.What is the difference between paid vs. earned media and which is better?This episode is for anyone who wants to get serious about their brand or business' visibility this year!Connect with Cris:InstagramBrandidly Speaking PodcastCB CommunicationsCris' Children's BookMentioned in Episode:Trust Invidiata Real Estate Team and get $5000 off your next sale or purchase.Take Our Social Media QuizWork with The Social SnippetJoin The High Vibe Women Online CommunitySend me a text!Support the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Posloucháte Jedno procento Miloše Čermáka. Já jsem Miloš Čermák a moje jedno procento jsou dva centimetry na výšku a asi kilogram živé váhy. Jedno procento je taky podcast, kam si zvu zajímavé a zábavné hosty. Nebo prostě lidi, které mám rád či z různých důvodů obdivuju.Jako třeba toho dnešního. Marek Hlavica má za sebou několik kariér: už v druhé polovině osmdesátých let byl úspěšným novinářem v tehdy legendárním Mladém světě, pak ho chvíli řídil jako ředitel, před koncem tisíciletí se přesunul do světa komunikace a reklamy. V ní končil jako konzultant, a dnes je, řečeno nehezkým slovem, papalášem hned ve dvou profesních organizacích. Ale aby jeho seniorská léta nebyla nudná a úřednická, je zároveň aktivním a taky uznávaným muzikantem. Plus tedy ještě právě vydává svou první knihu.O tom všem jsme spolu mluvili. A taky o tom, proč se mu spousta důležitých věcí v života podařila na druhý pokus. Ne na první nebo na třetí, ale nejčastěji právě na ten druhý. Jaký je rozdíl mezi tím, když člověk pracuje v korporaci, anebo když pro korporaci pracuje na volné noze - a budete se divit, souvisí to se zatloukáním hřebíčku do stěny. Mimo jiné.Proč měl v životě štěstí i smůlu, jak se to vezme, na velké a dramatické události. A řeč kupodivu nebyla o revolucích či státních převratech, ale o požáru v pivovaru a bankovní loupeži. Plus jsem se ho zeptal, kým by chtěl být, kdyby dostal možnost žít ještě jeden život. Odpověď vás možná překvapí, jako mě.Povídání s Markem Hlavicou mě bavilo, asi proto, že se známe dlouho, možná třicet let, ale nikdy jsme spolu takto důkladně nemluvili. A tak jsem napjatě poslouchal, když popisoval, jak jednou přišel omylem v Ostravě na jiný koncert, než si vybral - a byl z toho jeden z největších hudebních zážitků. Nebo když vysvětluje, proč se nebojí smrti, ale bojí se budoucnosti.Snad to bude bavit i vás.A připomínám: už příští týden mám v Divadle v Řeznické premiéru se svým novým standupem, je to 28. května, a pokud neseženete lístek, přijďte 19. června na reprízu. Neváhejte, další možnost bude nejdřív na podzim. A to už bude zase asi trochu jiné představení. Jak to už u standupů bývá.Těším se na vás, a přeju dobrý poslech.

In this episode of Winners Find A Way, Trent Clark sits down with Mickie Kennedy, founder and president of eReleases, to break down why 97% of press releases fail — and what successful businesses do differently. Mickie shares how storytelling, earned media, and strategic PR can help small and mid-sized businesses stand out in today's noisy digital world. From building compelling headlines to using AI the right way, this conversation is packed with practical insights for entrepreneurs, authors, and business owners looking to build credibility and visibility through media. The episode also dives into Mickie's personal journey from poet and creative writer to building a nationally recognized PR company serving thousands of businesses. In This Episode Why most press releases never get picked up The difference between syndication vs earned media How journalists actually choose stories Why storytelling matters more than company announcements How to use AI effectively for press releases The power of surveys and industry data in PR Why great quotes can make or break media coverage How small businesses can compete for national attention Mickie's journey from poetry to entrepreneurship Key Takeaways Storytelling Wins The best PR campaigns focus on human stories, transformation, and emotion — not just product features. Earned Media Matters Real credibility comes from journalists writing about your business, not just publishing your release on random websites. AI Is a Tool — Not the Strategy AI can help structure and improve writing, but businesses still need strategic angles and compelling narratives. Industry Surveys Create Authority Creating and publishing original survey data is one of the fastest ways to become a thought leader in your industry. Great Quotes Increase Pickups Strong, memorable quotes help journalists build better stories and increase the likelihood your company gets featured. Memorable Quotes "Most press releases fail because they read like ads." — Mickie Kennedy "Stories sell. Data supports the story." — Trent Clark "AI should help you write better — not decide what's newsworthy." — Mickie Kennedy "A great quote is your Trojan horse into the article." — Mickie Kennedy About Mickie Kennedy Mickie Kennedy is the founder and president of eReleases, a PR distribution service helping small businesses, startups, and authors gain real media exposure through PR Newswire distribution and strategic press release campaigns. He is also the author of PR Strategy Manifesto and A Beginner's Guide to Press Release Writing. Outside of business, Mickie is a creative writer and poet whose newest poetry collection, Worth Burning, reflects on life growing up in the South. Resources & Links Connect with Mickie Kennedy

This is a free preview of a paid episode (57 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo ⁠ The rules of PR are being rewritten, and most founders haven't gotten the memo yet. This roundtable pulls together Lydia Bagarozza and Bridget Aileen Sicsko of Visibility on Purpose, Caitlin Copple of Full Swing PR, and Gloria Chou of Small Business PR to get honest about the state of PR in 2026. What's the most valuable press a brand can land right now? Which outlets look impressive but don't actually convert? How is AI changing who gets discovered and who gets ignored? They get into all of it, including what most founders completely miss after finally landing a feature. Connect with Caitlin: Take the Visibility Scorecard: https://fullswingpr.typeform.com/visibilityscore https://fullswingpr.com/ linkedin.com/company/fullswingpr/ IG: @fullswingpr IG: @caitlin_copple linkedin.com/in/caitlincopple Caitlin's email: caitlin@fullswingpr.com Connect with Visibility on Purpose: https://www.visibilityonpurpose.com/ IG: @visibilityonpurpose https://www.youtube.com/@visibilityonpurpose Connect with Gloria: Get Gloria's Free On-Demand Training: www.gloriachoupr.com/masterclass IG: @gloriachoupr DM her 'ELLEN' for a free resource! If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

PR is one of those things everyone knows they need and almost no one knows how to get right. Dan sits down with Zach Rosenfield, CEO and President of RMG, the media strategy firm responsible for introducing Dan to guests like Daymond John and Shaquille O'Neal,  to talk about how Zach built his business and, more importantly, how you can find the right PR team before you waste a dime on the wrong one. Learn more about your ad choices. Visit megaphone.fm/adchoices

JLo is reading for her "next Era", Lisa Kudrow talks about being the 6th Friend and Jessica Simpson's new man. Also it was a MASSIVE Weekend for Mario at the box office and Mike gives us his review. A whole crew at Chick-fil-A was fired for a viral video. We are also joined by our PR Expert, Maha Abouelenein to breakdown some of the biggest headlines right now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the first of The Hub's Fireside Chats, where I speak with experts who lift the lid on the secrets to success. In this episode with Sarah Stephens of Tree Communications we dive into topics like trust, connection and what PR really is, and where it fits in your service delivery, going beyond articles in magazines. Sit back relax and make sure you have a pen and paper handy. If you would like to find out more and dive abit deeper the video contains a QR code to an intro to Sarah's amazing Be Seen Method. Love Marcus - The Mind Mentor

Welcome to the ThrivetimeShow.com Cleaning Business Podcast Series. During this 100 episode business coach podcast series Clay Clark teaches how you can achieve success in automotive repair, carpet cleaning, dog training, grooming, home building, home cleaning, home remodeling, manufacturing, medical, online sales, podcasting, photography, signage, skin care, and other industries. #CleaningBusinessPodcast   Where You Find Thousands of Clay Clark Client Success Stories?  https://www.thrivetimeshow.com/testimonials/    Breaking Down the 1,462% Growth of Stephanie Pipkin with Clay Clark: An EOFire Classic from 2022 - https://www.eofire.com/podcast/clayclark8/    Who is Clay Clark?  Clay Clark is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses.  https://www.forbes.com/councils/forbescoachescouncil/people/clayclark/    Where Can You Learn More About Clay Clark? https://www.thrivetimeshow.com/need-business-coach/#coaching-about-founders    Where Can You Read Clay Clark's 40+ Books? https://www.amazon.com/stores/Clay-Clark/author/B004M6F5T4?ref=sr_ntt_srch_lnk_1&qid=1767189818&sr=8-1&shoppingPortalEnabled=true    Where Can You Discover Clay Clark's Songs & Original Music?  https://open.spotify.com/album/2ZdE8VDS6PYQgdilQ1vWTP?si=Am65WUlIQba4OLbinBYo1g  

Send us a textWhat if growing your business didn't require chasing algorithms, posting every day, or paying for ads?In this episode of The Good Enough Mompreneur Podcast, Angela sits down with Larissa Banting—an internationally accredited publicist and entrepreneur who built a seven-figure business using strategic publicity instead of social media. This conversation is a must-listen for mompreneurs who want to increase visibility, authority, and sales without burnout.Larissa shares how PR works differently than traditional marketing, why visibility is not a vanity metric, and how even one aligned podcast appearance can create long-term momentum in your business. This episode feels less like an interview and more like a masterclass in sustainable growth.In this episode, you'll learn:Why PR is a non-negotiable foundation for business growthHow publicity builds trust and credibility faster than social mediaHow one podcast appearance can turn into 10+ opportunitiesWhy AI search is changing how experts are discoveredHow to pitch podcasts and media outlets the right wayWhat most entrepreneurs miss when it comes to monetizing visibilityWhy you don't need to be “ready” to be seen—you just need to startAbout Larissa BantingLarissa Banting is an accredited public relations professional with over 30 years of experience in media and publicity. She is the founder of El Bee PR and has worked with major brands including Bombay Sapphire Gin, CBC, CTV, and government organizations.After moving to Costa Rica, Larissa launched one of the first destination wedding planning firms in Central America and grew it to seven figures—without ads or social media—through strategic publicity alone. Today, she helps entrepreneurs amplify their authority, visibility, and profitability through PR that actually works.Connect with Larissa & Explore Her Resources

Follow Ashley here! https://www.youtube.com/@ashleybrianaeve Rush Hour Podcast — Afternoon Edition Blake Lively vs. Justin Baldoni takes another turn as questions grow about power, perception, and who really controls the narrative in Hollywood. We break down the latest developments and what they reveal about celebrity influence behind the scenes. Plus, a smart and insightful conversation with Ashley Briana Eve on PR, branding, and how public figures shape (and protect) their image when the spotlight turns harsh. And we zoom out to Taylor Swift, examining how she uses her fame, money, and cultural leverage to bulldoze through the Hollywood machine, rewriting the rules while everyone else scrambles to keep up.

It was such a treat to sit down with Tim O'Day, whose enthusiasm and knowledge of Disney history fills any Disney parks fan with complete joy. We talk about his favorite memories working in public relations, D23 conventions, and we hear a teaser of what to expect at the Festival of the Arts 2026! Featuring: Craig and VanessaJOIN OUR PATREON: ⁠⁠⁠⁠patreon.com/BeyondTheMouse⁠⁠⁠⁠__________________________________________Named one of the top 50 Disney Podcasts by Feedspot!⁠⁠blog.feedspot.com/disney_podcasts⁠⁠⁠

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Welcome back to MOJO: The Meaning of Life and Business! In today's episode, Jennifer Glass sits down with the dynamic Andrea Pass, a public relations powerhouse whose expertise spans booking clients on podcasts, digital and broadcast media, and generating impactful PR campaigns across industries.Have you ever wondered how to get your business noticed by the media? Or weighed up the difference between doing your own PR and hiring an expert? Jennifer Glass and Andrea Pass tackle these questions head-on, taking listeners behind the curtain of what it really takes to secure media attention and why credibility and authority are so crucial for business growth. Andrea Pass shares her story of moving from college publicity committees to CBS radio, and ultimately to running her own successful PR agency, illustrating the twists and turns of a career built on visibility and relationship building.You'll gain insights into navigating today's fast-paced, multimedia landscape, discover the differences and nuances between earned and paid media, and pick up actionable tips on media training, crafting your message, and maximizing every opportunity—whether it's a podcast, TV segment, online article, or local newspaper.This episode is a must-listen for entrepreneurs, small business owners, and anyone eager to unlock the doors of media exposure. From timing your pitches to harnessing the evergreen power of podcasts, Jennifer Glass and Andrea Pass share strategies that will help you step into the spotlight with confidence. Get ready for a conversation full of real-world advice, stories from the front lines, and inspiration for using media to boost your brand and business success.About my guest: Andrea Pass is an expert at booking clients on podcast interviews as well as digital media, broadcast, and print. She creates and implements PR campaigns in categories including consumer products, lifestyle, B2B, health/wellness, beauty, food, authors, non-profits, etc. Andrea Pass Public Relations has an expertise in national, regional and local media relations.Connect with Andrea on Facebook, LinkedIn, Instagram, and on the web at https://andreapasspr.com.Keywords: media coverage, public relations, PR campaigns, podcast interviews, digital media, print media, broadcast media, online news sources, authority building, Google EEAT, media exposure, credibility, media pitching, media training, audience targeting, small business publicity, earned media, paid media, press releases, media timing, social media strategy, expert positioning, media reputation, evergreen content, press photos, B-roll film, newsworthiness, breaking news, product placement, freelance journalists, business storytelling

In this episode, we have Mickie Kennedy, founder of eReleases, who turned a creative‑writing degree and a grueling wait‑staff job into a 25‑year PR career that helps small businesses get national media coverage without the huge budgets of big brands. He learned early that raw data alone doesn't attract journalists; stories need a hook and context. By building a Rolodex of ~10,000 journalists and partnering with PR Newswire for high‑volume, discounted distribution, he provides an affordable alternative to costly newswire services. Kennedy's key growth hack is a “survey‑and‑trade‑association” tactic: commission niche industry surveys, get trade groups to distribute them, and issue press releases that spotlight surprising findings. The resulting resource pages earn dozens of editorial links, boost SEO, and turn thin‑content sites into recognized thought‑leaders. He stresses targeting the right journalists, avoiding generic email blasts, and using contrarian angles to stand out—plus trusting hires, avoiding micromanagement, and constantly split‑testing processes.  Website: www.ereleases.com LinkedIn: Mickie Kennedy   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

200,000+ leaders have become unbeatable with my operating system, will you be the next? Join The Unbeatable Leader Challenge Today: https://www.unbeatableleader.comUnlock your next level of strength, clarity, and resilience. Join the Unbeatable Mastery Tribe on Skool and train your mind, body, and spirit with proven tools from the Unbeatable Mind framework. Step into a community committed to growth, service, and mastery.

Welcome back to another Monday Episode of the Kokomo Press Podcast featuring four fantastic comedy fiends.Host Jordan Grainger is back in studio, and he's joined by a cadre of comics including this week's Co-Host and newest named writer at the Kokomo Press, Sean D!Joining our hosts this week are two names who many in the comedy community know very well.Returning to the show this week is Army Veteran, PR Expert, and Standup Comedian, Dan West. When not on the road, Dan is a regular at the Kokomo Press Open Mic, as well as a Trivia Guru, and all-around great guy!Joining the show for the first time and rounding out the panel is a man who is really shaking things up. He's making his debut on the Bob & Tom Show October 14th, and he's coming off a great showing at Zanies Rosemont where he advanced to the Finals of Fight of the Funnies. He's the great, Justin Seymour!The panel talked a lot about how the comedy sausage is made including funny road stories, wild traumatic life stories that shaped their comedy voices, comedians that inspire them, and even how they each approach their writing process.Sprinkle in some fun pop-culture news, wacky A.I. stories, and old fashioned T.V. and you have another amazingly entertaining episode of, the Kokomo Press Podcast!   @thekokomopress on YouTube, Facebook, and instagram.Jordan Grainger is @ultrajoyed on twitter, facebook, and tiktok.Jordan Bell is @hypocrisy_jones on all major platforms.Cortni Richardson is @cortni88 on instagram and @cortni_lean on twitter.Brian West is @veinypeckerpete on twitter and @westjr.brian on instagram.Sean D. is @SeanDIsFunny everywhere!

Are press releases dead? Not exactly—but most businesses are using them wrong.In this video, I'll share what I've learned after more than a decade as a publicist and PR strategist about how (and when) to use press releases to actually get results.Here's what you'll learn:✅ When you should not use a press release (and what to do instead)✅ The best times to leverage press releases for real media traction✅ How to distribute your release so it actually gets picked up✅ The #1 mistake brands make when writing press releases✅ Pro tips for making your release newsworthy and journalist-friendlyIf you've been thinking about putting out a press release—or wondering why yours didn't get results—this breakdown will save you time, money, and frustration.DIY PR PLAN (with Press Release TEMPLATE!)https://www.visibilityonpurpose.com/pitchparty Support the showWant a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

Today, we are delighted to welcome Marjie Hadad as our guest. Marjie is a PR expert who has spent the last 4 decades working in media and public relations in various countries. She currently assists private individuals and individual business owners. Marjie joins us today to share her insights and experience. Tune in to find out how to become more successful in your business and at home. Marjie's Journey  Marjie has spent 40 years in media and public relations, working as a reporter, anchor, and producer, and she even won an Emmy Award. She later became an agent in the modeling industry before launching her PR career. For the past 25 years, she has run her own firm, working with clients globally and specializing in medical and venture capital. Speaking and Training Today, Marjie focuses on professional speaking and leadership training. Her work focuses on teaching individuals and companies to use communication and PR skills strategically to achieve their goals.  Internal and External PR Marjie explains that PR applies internally and externally, and that success comes from clear, strategic communication on both levels. Internally, leaders must communicate a vision to inspire their teams. Externally, they should craft and share important messages with their target audience to build partnerships, launch products, or raise funds.  Winning Clients Through Communication For small businesses, everything starts with the unmet needs of the client. Good communication begins with listening, then positioning your expertise as the solution. Your key messages should reflect how you want people to remember you after the conversation. Marjie recommends going beyond talk and showing your potential clients what you can deliver. Handling Social Media and Cancel Culture For adverse online reactions, Marjie advises people to remain positive and professional. She explains that every comment does not require a reply, and sometimes, the best move is to stay silent. If you do engage, keep it respectful and professional, addressing disrespect calmly, deleting toxic remarks, or inviting the person to continue the conversation privately. The key is to remain composed and protect your reputation while deciding which approach best fits the situation. Building Company Culture Constructive guidance, support, and recognition foster loyalty and performance. Leaders within organizations should rally their teams around a shared vision and show how their contributions matter. They should also view mistakes as learning opportunities rather than reasons to humiliate people.  Utilizing her PR Skills Marjie has even applied PR strategies in her family life, which she detailed in her book, The Power of PR Parenting. She applied communication tools, such as crisis management, presentations, and constructive contracts, to raise her children into confident, resilient adults. Her mistakes became lessons, and she reinforced her expectations with agreements. Communication Across Generations When it comes to younger generations and technology, Marjie does not see texting as a threat but rather as another mode of communication with its own language. She stresses the importance of giving children real-life opportunities to practice social and communication skills so technology becomes an addition rather than a replacement for human interaction. Bio: Marjie Hadad  Marjie Hadad has been in media and public relations for 40 years. She is a globally recognized public relations expert, a former television news journalist, an award-winning television producer, and an award-winning author. Specializing in medical and venture capital PR, she designs strategic programs to support the business, clinical, and personal objectives of her clients. A dynamic professional speaker and executive coach, Marjie empowers teams to use THEIR public relations skills to solve various problems and achieve organizational, professional, and personal goals. Her diverse career includes roles as an agent at Ford Model Management in Boston and a media liaison for the Consulate General of Israel to New England. She is the founder of Must Have Communications and Consulting. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Listen to The Business of Meetings podcast Subscribe to The Business of Meetings newsletter Connect with Marjie Hadad On her Website LinkedIn

Kent Lewis grew up in the Seattle area. In college he studied business and marketing. After college he went to work for a PR agency but left to go into the digital marketing industry in 1996. Kent has formed several marketing agencies during his career. He is quite up front about challenges he faced along the way as well as what he learned from each issue he faced.   Kent's philosophy about community is quite interesting and well worth adopting. He believes very much in giving back to his community. Today his day job is serving as “Executive Director of NextNW, a non-profit trade association that unifies the Pacific Northwest advertising & marketing professionals interested in professional development, sharing best practices, and collaborative problem-solving”.   Kent gives us many relevant and timely business insights. I hope you agree that this conversation gives us some good business lessons we all can use.     About the Guest:   Kent Lewis, Executive Director, NextNW Lewis is currently Executive Director of NextNW, a non-profit trade association that unifies the Pacific Northwest advertising & marketing professionals interested in professional development, sharing best practices, and collaborative problem-solving. He is also Founder of pdxMindShare, Portland's premier career community, with over 12,000 LinkedIn Group members. With a background in integrated marketing, he left a public relations agency in 1996 to start his career in digital marketing. Since then, he's helped grow businesses by connecting his clients with their constituents online. In 2000, Lewis founded Anvil Media, Inc., a measurable marketing agency specializing in search engine and social media marketing. Under his leadership, Anvil has received recognition from Portland Business Journal and Inc. Magazine as a Fastest Growing and Most Philanthropic Company.  After selling his agency in March 2022, he became a CMO for the acquiring firm. Beyond co-founding SEMpdx, Lewis co-founded two agencies, emailROI (now Thesis) and Formic Media. As a long-time entrepreneur, he's advised or invested in a host of companies, including PacificWRO, Maury's Hive Tea and ToneTip. Lewis speaks regularly at industry events and has been published in books and publications including Business2Community, Portland Business Journal, and SmartBrief. For twenty years, he was an adjunct professor at Portland State University, and has been a volunteer instructor for SCORE Portland since 2015. Lewis tours nationwide, averaging 30 speaking engagements annually, including a regular presenter role with the Digital Summit conference series. Active in his community, Lewis has been involved in non-profit charity and professional trade organizations including early literacy program SMART Reading and The Entrepreneurs' Organization (EO).  Industry recognition and awards include Portland Business Journal's Top 40 Under 40 Award, American Marketing Association Oregon Chapter Marketer of the Year, and Top 100 Digital Marketing Influencers by BuzzSumo.   Ways to connect with Kent:   Links https://kentjlewis.com/   And LinkedIn profile: https://www.linkedin.com/in/kentlewis/     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:20 Well, hi everyone, and welcome to another episode of unstoppable mindset. Today. We get to chat with an award winning entrepreneur, and he just told me a really interesting factoid. We'll have to, we'll have to talk about it, just because it is about one of the most fascinating things I've heard in quite a while, and a very positive thing. But I'm not going to give it away, because I'm going away, because I'm going to let him talk about it, or at least start the discussion. I'd like you all to meet Kent Lewis. Kent has been an entrepreneur for a while. He helps other entrepreneurs. He works in the non profit arena and does a variety of different kinds of things. And rather than me telling you all about it, you could read the bio, but more important, meet Kent Lewis and Kent, welcome to unstoppable mindset.   Kent Lewis ** 02:05 It's, it's a pleasure to be on the show. Thank you for having me, sir.   Michael Hingson ** 02:10 Now where are you located? I'm based in Portland, Oregon, yeah. So you're, you are up up the coast, since I'm in Southern California. So yes, you know, one of these days I'll be up that way again. Well, Alaska Airlines will fly me up there.   Kent Lewis ** 02:27 Yeah, totally right. Yeah, good   Michael Hingson ** 02:29 to have you, unless you come this way first. But anyway, well, I'm really want to welcome you to unstoppable mindset. And why don't we start? I love to do this. Tell me a little bit about kind of the early Kent growing up and all that stuff.   Kent Lewis ** 02:44 Yeah, so I grew up in Seattle, Washington. I think something that's influenced me is that my dad was is, or is, a retired architect. And so there was always this design esthetic, and he was an art collector enthusiast, I should say. And so I was always surrounded with art and mid century, you know, furniture and there's just style was a it was a thing. And then my mom was always in when she was a social worker and went into running nonprofits. And so I grew up around that as well of just giving back. So if you ever heard that common term, you know, learn, earn, return. Start your life you're learning, then you're maximizing your earnings during your career, and then when you in and around later in life, you start giving back, right, returning, right. And I learned from my mom that you never stop you never stop learning. You never stop returning. And my my mantra as an entrepreneur is never stop earning right? So, so I've always been giving back and donating my time, and I've always appreciated sort of good design and well thought out things. And I think that's influenced my career in marketing and as an entrepreneur, business owner, and now more of an advisor, Coach type,   Michael Hingson ** 03:59 well, so growing up in Seattle, did you visit pikes market very often?   Kent Lewis ** 04:04 My dad used to work right, right, like, two blocks away. So I would go there all the time. In fact, I remember when there was just one Starbucks when I was a kid, yeah, at Pike Place Market, and they used to sell large chunks of delicious, bitter sweet chocolate, I know, you know, in the behind the counter, and it was a very hi and you could smell the teas and all that. It was a very different experience, very cool place. And so, yeah, love   Michael Hingson ** 04:33 the pipe waste market. I understand that they don't throw the fish anymore. No, they do. They do. Oh, yeah, absolutely. Maybe it was just during the pandemic that they decided not to do that, but   Kent Lewis ** 04:44 think you're right about that. But they definitely, they, they're still, it's still a major attraction. It's too big of a thing to stop.   Michael Hingson ** 04:51 Wow, that's what I was thinking. And that's just way too big of a thing to to stop. My probably not the greatest fish fish catcher, I've been there, but I. I never caught a fish.   Kent Lewis ** 05:02 Yeah, that's only got, like, one or two in my life. And I don't, I don't do it much, but   Michael Hingson ** 05:08 Well, well, that's the place to go anyway. So where did you go to college?   Kent Lewis ** 05:13 I went to Western Washington University in Bellingham, uh, just 1020 minutes from the Canadian border, because, in part, when I was in school, it was a 19 year old drinking age in Canada, so I was 20 minutes away from my earlier drinking age. Turns out, I grew up going to Vancouver, BC quite often for the soccer exchange program when I was a real young youngster. So I fell in love with Vancouver, and as I've had been fortunate enough to travel the world a bit, I realized that it was one of my favorite cities, and it still is. It is such a global, amazing egalitarian, like, no matter your color, race, creed, you could be a millionaire or you could be a bus driver. There was no not the same class, classism you see in other US cities or around the rest of the world. It's truly an amazing and it's also, of course, beautiful   Michael Hingson ** 06:04 there. I found that true throughout Canada, and I've enjoyed every Canadian city I've ever been to. One of my favorites is really going to Toronto. I was always impressed as to how clean it really was.   Kent Lewis ** 06:17 You know, that's true. I've been there a couple times in conferences, and I found it to be clean and impressive, you know, and then, but my, one of my favorite, other cities I only spent overnight, there was Montreal. What a beautiful, beautiful place, absolutely stunning. I   Michael Hingson ** 06:35 spent two days in Montreal once when I was selling some products and turn the TV on at 1131 morning that I was there and watched the Flintstones in French. That was unique. That was unique. Cool. How cool is that? Yeah, it's awesome. That was kind of fun. But, you know, so you, you went to college. What did you major in?   Kent Lewis ** 06:58 I majored in business with a marketing concentration, which is great because I ended up doing marketing for a career, and for 22 years ran my own agency, or my own business, basically.   Michael Hingson ** 07:10 So what did you do when you got out of college?   Kent Lewis ** 07:14 I went immediately into the world of public relations agency life. I always wanted to be a found out after college that I, what I really wanted to be was a copywriter, you know, writing ads. I just coolest thing as a kid. I just didn't know that. It's, I didn't realize what it, what it you have to go to Ad School. You can't, you can't graduate regular college and become a copier. At least you weren't able to when I was, you know, back in the mid 90s. So I started in PR because it sounded hard to pitch the media and try and get them to say what you want them to say about your brand, your client and your brand. And that did me well, because when I got in from went from PR in 94 to digital marketing, SEO, search engine optimization 96 my PR background was extremely helpful. You know, in in that, in that whole world. So because doing PR builds Domain Authority, which builds your rankings in Google, and the rest is history. So, so it was very helpful. It gave me a bit of an edge. And then my business background meant I was better equipped to to go from doing the work to managing people, they're doing the work, to doing my own thing, you know, and running a instant running team, I was running a business. So that was super cool. You   Michael Hingson ** 08:38 know, it's interesting. I've especially because of the World Trade Center, but not only, but before it as well, I learned a lot about dealing with the press. And I've, I've watched a lot of press interviews today, and it's, it's amazing how often and then people have said that this is the way you should do it. No matter what the press person asks you, you answer with the with the answer you really want to give, whether you answer their questions or not. And I think that's an interesting approach, and I suppose it can be positive, but especially for for politicians who don't want to answer the tough questions. But I I know that for me, I've always tried to structure my answers in such a way that it gets them to take the question that they originally asked that I might sort of answer and reframe it so that I will answer a lot of times that, for example, talking about blindness and blind people, there are just so many misconceptions about it and and all too often, like first time I was on Larry King lives, Larry was asking questions about guide dogs. And he said, Now, where did you get your guide dog? And I said, from San Rafael, California. He said, well, but the but the main. School is a new is in Michigan, right? And I said, No, it's a different organization. And what we learned after doing that interview was that the way to deal with Larry was to program him and send him questions in advance with answers. Then he did a lot better, because the reality is, he didn't really know necessarily the answers in the first place. It's just amazing how you know how a lot of times it's just shallower. The Press tends to over dramatize. But I appreciate what you're saying about marketing and PR, I've done so much of that over my lifetime, and for so many reasons, in so many ways, I know exactly what you're talking about.   Kent Lewis ** 10:47 Yeah, yeah. That's, yeah, it's, it's a fascinating world that I've, that I've, you know, been live, living and working in. And I, yeah, I'm impressed, yeah, Larry King Live. That's pretty cool. And, you know, hopefully you've helped people just side note, you know, get a clear understanding of what it is, what it is both like to be blind and then how you navigate this world successfully, as if you're, you know, fully sighted. You know,   Michael Hingson ** 11:18 well, one of the things that I actually learned over the last couple of years is something that I've actually written an article and had it published about, and that is that we've got to change our view of disabilities in general. People always say, well, disability is a lack of ability. And I say, and I always say, No, it's not. And they say, Well, yes, it is. It begins with dis. And I said, then, how do you equate that with disciple, discern and discrete? For example, you know they begin with D is the reality is, disability is not a lack of ability. You think it is. But I've added to that now when I point out that, in reality, every person on the planet has a disability, but for most people, their disability is covered up. Thomas Edison invented the electric light bulb, or at least we give him credit for it back in 1878 so for the last 147 years, all we've done is spent so much time improving on the technology that provides light on demand, which just covers up your disability, but it's still there. And I realized that one day I was at a hotel in Los Angeles at three in the afternoon when we had a power failure, and everybody started to scream, even down in the lobby, when they had all these nice big windows that were letting in all sorts of light, but it wasn't giving them the light that they wanted and the amount that they wanted, and people panicked. So I realized then, oh, well, now the reality is they're light dependent, which is as much a disability as my light independence is. It's just that it manifests itself differently, and there are a whole lot more light dependent people than light independent people. But we've got to really change our definition and how we view it. So   Kent Lewis ** 12:58 that's really insightful. It's good to think about.   Michael Hingson ** 13:01 Yeah, it's kind of fun. But, you know, so, so where did you, where did you go off and go to work in the in the marketing world? So you did? You didn't go to Copyright School? Or did you? No, no,   Kent Lewis ** 13:13 I just know. I once I talked to the creative director at this agency in Seattle where I did my first internship. He's like, Yeah, you'd have to go back to art school. And I was like, what school I just finished? So, you know, it didn't really matter. And we So, with that said, we, you know, I moved into PR, and then I moved to down to Portland from Seattle, because I could actually get a paying job because the internship I did three months full time, virtually, basically no pay, I found a low paying job instead in Portland. So I moved I only knew one person here in Portland, my cousin. She's still here. We both have families now, and I know a lot more people, but I basically have, since moving here to do my second agency job. I've been, I've been a part of 10 agencies in my career. I've been, I founded two, co founded two, fired from three and exited the four that I created, or co, co founded, basically. And so right now I have a consultancy. I could say that's my 11th agency, but I don't even really count it as an agency. I'm just a fractional CMO, you know, marketing advisor at this point, just a few hours a month, because my my day job as of January, is running a nonprofit called next northwest.org which is a it's a trade organization for marketing and advertising and creative community, the creative services world. And it has 119 year history in Portland. And now it's, it's now expanded to five states and into Canada. And so I've got this I'm working. I manage a board of, you know, decent sized board, and a decent sized advisory. Committee that I created, and just the last couple months, and we do learning events for the creative community and networking events and celebrations, like, you know, awards, award shows to celebrate the work. So that's kind of my day job. And then I also speak and write a lot you and I share a passion for for education and learning and sharing knowledge. And so I've been, I've probably averaged 25 speaking engagements a year for the last 20 years, and last year was 30. For instance, I fly yours, mentioned your your travel. I'm flying to Tampa on Sunday to present on Monday, on a panel about AI in the senior care space, for instance. And then I come back and I, I, you know, got it. I got one or two more. But I, you know, I typically do a dozen fly flying gigs, and then I do a lot of webinars and local gigs as well.   Michael Hingson ** 15:55 So what are you what are you going to say? What are you going to say about AI in the senior care space?   Kent Lewis ** 16:01 That's a great question. So what my focus as a marketer is, here's how you can use AI to streamline and automate and maintain or improve quality. So it's not meant to it's not a secret hack, cheat code to lay people off. It's a It's get more out of your current resources, basically, and do more with less, and do it more effectively. That's kind of, that's, you know, that's my, what I'll be talking about is the how you know how to use it for research, ideation, content creation, content editing, reporting, synthesizing information, customer service, that kind of thing. So I only have, you know, it's a panel event, so I'm only doing like a 10 to 15 minutes part, and then there are other presenters doing their part, and then we have a little Q and A, usually, I'm a sole presenter on whatever topic, usually digital marketing or employee engagement, which is what I got passionate about. Once I sold my agency. After 22 years, I became an employee at that the agency that acquired my company, and I was immediately underwhelmed and disappointed in what it was like to be an employee, and wanted to fix it. So that's what I had been focusing on when I given a choice. I want to evangelize. You know, what I learned from my experience, and I've done a good amount of research, and, you know, two weeks ago, I presented in Portland on the topic to entrepreneurs. Then the next day, I flew to Denver and did the same presentation to a group of agency owners. And then the next day, I did a webinar for similar group of entrepreneurs, you know, so three versions, three days in a row, a 3060, and 90 minute version. So,   Michael Hingson ** 17:42 pretty fun. Yeah. So how many books have you written?   Kent Lewis ** 17:47 Ah, I knew you'd say that so or ask that. I have not written any books, but I have, darn but I've written, you know, probably 200 articles. I could easily AI them into some sort of book, if I wanted to. You know, I went from writing 80% to 90% of my art content was on digital marketing for the first 20 years. And then the last 10 years, I focused almost exclusively on writing about entrepreneurship and and business ownership, leadership and employee intention, retention, engagement. And, you know, so I mostly syndicate my articles, like business journals, occasionally in Ink Magazine, etc. So if I were to write a book, it would be about the business side of things, instead of the second, I would write something about digital marketing. Not only am I no longer an expert, and consider myself an expert relative to others, those books are outdated the second they're printed, right? So, so it doesn't make sense to really write a book on digital marketing, and everything's already been said, etc. So, so if I wrote a book, it would be probably more on the employee engagement side versus anything. But I will say that I don't know if you know who Seth Godin is. He's the number one marketing blogger in the world. He's written many best sellers, Purple Cow, permission, marketing, etc. He's remarkable guy. And I had was fortunate to talk with him and then meet with him over lunch in New York City 15 years ago. And he said, after our two hour lunch, he charges $75,000 for speaking engagement. So it gives you a sense of who he is. He has for for 20 years. And so he said, Kent, you've got a book in you. I was like, I wish you hadn't said that, because now I don't want to, I don't want to disappoint him, right? So there you go.   Michael Hingson ** 19:31 Well, if you write one at some point, you have to send us a picture of the cover and we'll stick it in the show notes whenever. Yeah, that sounds great, but yeah, I you know, I never thought of writing a book, but in 2002 we went to the AKC Eukanuba canine championship dog show in Orlando. It was in December, and among other people I met there. Here I met George Berger, who was at that time, the publisher of the American Kennel Club Gazette, and he said, You ought to write a book. And I went, why? Well, because you you have a great story to tell. You should really write a book. Well, it took eight years and a lot of time sitting in front of Microsoft Word to get notes down, but eventually I met someone named Susie Flory who called because she was writing a book called Dog tails. And it was a story of what she wanted to write stories of, actually, 17 different dogs who had done some pretty interesting and miraculous things. And she wanted to write a story about my guide dog at the World Trade Center, Roselle. And she said, Tell me your story, if you would. And I did. And when we were done, there was this pause, and then she said, You need to write a book. And since I've written books, I'll help you. And a year later, underdog was published, and it became a number one New York Times bestseller. So that was pretty cool.   Kent Lewis ** 21:01 That's fantastic. Congratulations. Very impressive.   Michael Hingson ** 21:04 And then last year, well, in 2013 we published a children's book called running with Roselle, but more adults by a thing kids, because it's not a picture book, but it tells the story of me growing up and Roselle growing up, and how we met, and all that. So it isn't really as much a World Trade Center book. But then last year, we wrote, live like a guide dog. And the intent of live like a guide dog is to say to people, look fear is all around us, and so many people just allow themselves to be paralyzed, or, as I say, blinded by fear, so they can't make decisions. They don't learn how to control it. But if you learn how to control fear, you can use fear as a very powerful tool to help you stay focused, and you'll make better decisions. So we use lessons I learned from my guide dogs on my wife's service dog to write, live like a guide dog. And so it is out there, and it's it's a lot of fun, too. So you know, it isn't the easiest thing to write a book, but I would think you have a book in you, and you should, well, I   Kent Lewis ** 22:03 appreciate that vote of confidence. And hey, I mean, you did it, and you had an amazing story, and you've done it multiple times. Actually, it's great inspiration for me.   Michael Hingson ** 22:16 Well, I'm looking forward to reading it when it comes out. You'll have to let   22:20 us know. Yeah, will do so   Michael Hingson ** 22:23 you at some point, switched from being an employee to being an entrepreneur. How did that all happen? Why? Why did you do it? Or what really brought that about?   Kent Lewis ** 22:38 Well, I kept getting fired.   Michael Hingson ** 22:40 So why'd that happen?   Kent Lewis ** 22:42 Yeah, so that's the fun part. So I I've never been fired for cause like a legit clause. I'm a high powered, high performer, and so I actually, that's why. So the first time I was fired was by the guy that invited me to co found an agency. His name was Ryan Wilson. He was my he was my boss. And then he was fired by our larger agency. He ran a team that I worked on. I worked for him. I was inspired by him. I I was mentored by him. I thought the world of him. So when he came to me three months after he got fired, it was about, it's always about a girl. So he he basically, he got divorced. And so this other woman, they met at the office, and they were soul mates, and they he had to clean up his life. And he did, and he said, I've got an agency die. I've got two clients ready to sign. I need key employees, and you're one, one of them, then I would hope you would join me. I said, No, the first time he got his act together. I said, yes, the second time, and that. So I we built an agency together with, you know, we start with six people. I brought in two other people and another gal that ran the PR side. I was running the digital side. She brought in somebody said we had six of us on day one, and a year later, we didn't have a formal share shareholder agreement for our percentage of the company that went from being worth zero to being worth a few million dollars, and we felt that we should have something in writing, and before he could, we could get something formally in writing. My, my other partner, she, I didn't really want to do the business with her, but I didn't really have a choice. I want to do the business with him. She said, I'm asking for more equity. I said, Okay, I feel like that's fair. I think we've earned it, but, and I'll, I'll be there with you, but I wouldn't have done this if she hadn't said, I'm going in. Are you with me? So when I we asked, she asked me to make the ask. I wasn't necessarily prepared or thinking about it, and it really offended him. He was really mad, and he was playing to fire her, and by me teaming up with her, he felt, you know, slight. And he fired us both, and the next week, I started anvil, my agency, Anvil Media, that I ran for 22 years, I did a couple other starts, one with a college friend and a guy I had met at that that at one of the first, one of the earlier agency agencies I'd worked at. He and we, he and I and my college buddy started an email marketing agency in 02 and then I decided, well, this isn't for me, but I now learn it's not that scary to hire employees. So then I started hiring employees at anvil and late 03 and so I ran anvil with employees for, you know, 20 years. Two of those first two years were just me and some contractors and and then, oh, wait, I started a second agency because I needed a more affordable solution for my partners in small business called Formic media. Ran that for five years before I merged it with with anvil. But in between, I was also fired. When I first started anvil, I was it was just a hang of shingle in 2000 to do some consulting, but I wanted a full time gig, and a year later, I had an opportunity to run my my team from the agency. I was fired from that company. That agency was sold to another agency for pennies on the dollar. And when my old boss died, rest in peace, we hadn't really cleared the air yet, which is it still is one of my greatest regrets. You know, for nine months we didn't talk, and then he passed away. Everybody peace, not before he passed away, I was able to get, yeah, his his soul mate. They weren't married yet, but they were going to get married. She told me that two weeks before he died, he expressed regrets and how we had ended the relationship, how he had fired me, and he was looking forward to reconnecting and re engaging our friendship. And so that made that meant the world to me. I had a lot of peace in knowing that, but I so the first the second place I got fired was this agency again about a girl. So the first time was a girl telling me, you need to ask the boss for more money or more equity. And I did, and that offended him. And the second time was my girlfriend at the time, who's who moved over from that agency to the new agency where my my old boss died before he could really start there. She was dating on the side the Creative Director at that agency, and he'd been there over 20 years. And so when I started there, I saw something was up, and I was like, Is there anything going on? She's like, No. And so eventually I just broke up with her anyway, because I just it wasn't working, even if she wouldn't admit that she was having a side relationship. But I was eventually fired because he was a board, you know, he was on the board. He was, he wasn't my boss, per se, but he was one of the senior partners, and they just wanted me out. You know, she might have money. Wanted me out. He definitely wanted me out. So that was the second time I got fired. And then the third time I got fired was it kept the stakes get given, getting bigger. When I sold my agency 14 months later, they fired me, really, not to this day, not for any cause. It's that they asked me to take an 80% pay cut a year into my buyout, and I and then I they were going to close my Portland office, which I was, I own the building, so I didn't want to lose my own myself as a tenant, so I offered to reduce my rent 30% so I basically, for two and a half months, worked for free for this agency that had bought my agency. So they were making payments to me. I was carrying the note, but they they couldn't. A year later, they're like, I'm sorry. So they a year later, I took a pay cut for two and a half months, and when I asked them, you know, when am I getting back to my pay? They said, Well, you know, we can't guarantee. We don't have a path for you back to your full pay. And I was like, Okay, well, then I told my wife, let him inform them that we're going to go back to, we are going to go back to our full rack rate on our rent. And when I, when we notified them, they they totally, they totally fired me. So they canceled the lease, and they fired me, and so they so it. And you know, I, my team was slowly being dismantled, a 10 of us, 11 of us, I guess 10 or 11 us went over, and within a year, there were only two wait. Within two years, there was only one person left on my team. So it was a really sad, sad experience for me. It wasn't as hard to sell my business as I thought. It wasn't as hard, you know, just emotionally, it wasn't as hard to sunset my brand after 22 years. Wasn't easy, but it was way easier than I thought. What was hard for me was watching them was was closing the office. It broke my heart and and then watching them dismantle my team that I spent, you know, two decades building, most of that team was within 10 years, the last 10 years, last even five years of of our business. Us. There was a relatively new team, but we were so tight, and it was just heartbreaking. So, you know,   Michael Hingson ** 30:09 yeah, wow. So what do you think was your biggest mistake in running your own agency?   Kent Lewis ** 30:19 That's a great question. I think the biggest, biggest mistake was not understanding the Hire great people and get out of the way. Lee Iacocca, you know, to paraphrase him, I hired great people and I got out of their way. But what I didn't do was make sure they had all the proper training, alignment of core values that they had, there was enough trust between us that they could come to me with they were struggling or failing. Apparently, I was a fairly intimidating figure for my former my young recruits, but most of that time, up until the last five years, I always had a senior VP my right hand. I hired her with the attention that she might take over the business someday, she was totally creating a wall between me and my employees, and I didn't know it until 2012 and so, you know, I had 10 years to try to undo what she had created the first 10 years, basically of a fear based management style, so that that didn't help me, and I didn't believe it. I didn't really see it. So then I rebuilt the company, and from the ground up, I blew it up in 2013 so 10 years after of having employees, 13 years of having the business, I completely dismantled and blew it up and rebuilt it. And what did that look like? It started with me just not wanting to go to work in the building, and I realized I can't quit because I'm the owner, so I have to fix it. Okay? I don't mind fixing things. I prefer to fix other people's problems instead of my own, but I really a lot of people do, right? Yeah. So I wrote a credo, basically, what would it take for me? What are, what are it got down to 10 truths, what? What are the truths that I need to go into work and that others around me, co workers, team members, need to also agree on so that we can work together successfully. So it went from being about clients to being about the team and being about accountability. And you know, it was so it was so decisive. It was so radical for my current team that had been with me five to 10 years of they lose clients, I get more clients. And I eventually told them, I can't replace clients as fast as you're losing them. It's not a sustainable business model, so you need to be accountable for your actions and your decisions. That's the new anvil. You and you're out. I gave them 72 hours to think about it and sign it. Signed literally to these credo. It's not a legal document, it's just a commitment to credo. And half the team didn't sign it, and they quit. And then within 12 months, the rest of the team either quit or we've I fired them because they did not fit in the new anvil. And it's funny because everybody else that I brought in didn't even it didn't even register. The credo was so unremarkable to them, because we were already aligned by the time we hired them, we'd done our research and the work to know who fit, and so they didn't register. So eventually we just dropped the credo was no longer needed as a guide or a framework. It's still on the website, but, but you don't, you know it doesn't really matter. But that's what I got wrong, is I did not build the trust. I did not have I had processes in place, but but without the trust, people wouldn't tell me how they felt or that they were struggling. So a lot of process wasn't recognized or utilized properly. So I rebuilt it to where and rebuilt the trust to where the team that was with me when I sold I was very close with them. There was 100% trust across the board, a mutual respect, arguably a mutual love for the craft, for each other, for the company, for our clients, and it was a lot of fun to work with them. I didn't sell because I was unhappy. I sold because I was happy, and I thought now's a good time to go and find a good home. Plus my wife was my operations manager for five years, and she wanted out. Frankly, I thought it was easier to sell the business than try to replace my wife, because she was very good at what she did. She just didn't like doing it, yeah? And she also didn't like, you know, me being her boss. I never saw it that way. But once she explained it, after I sold, she explained, like, you know, you boss me around at work, and then you try to boss me around at home, and I'm not having it. You pick one? Yeah, so, so I was like, I think, like, I bossed you around. And she's like, Hey, you just, it was your company. It was always going to be your company. And, you know, that's fine, but you know, I want to move on. I was like, Okay, why don't we just sell and so that, yeah, they the operational people. And so it took her, took that load off of her. She's worked for. Nonprofit now, so she's happy, and so that's good.   Michael Hingson ** 35:05 Well, it also sounds like there were a lot of people that well, first of all, you changed your your view and your modus operandi a little bit over time, and that's why you also got you fired, or you lost people. But it also sounds like what you did was you brought in more people, not only who thought like you, but who really understood the kinds of goals that you were looking at. And so it was a natural sort of thing. You brought in people who really didn't worry about the credo, because they lived by it anyway.   Kent Lewis ** 35:38 Yeah, that's exactly right. And that was, that was my lesson. Was, you know, I always knew there's a concept called Top grading. You know, you thoroughly vet client, you hire slow and you fire fast. Most entrepreneurs or business owners hire fast and fire slow, and it's very, very expensive and but, you know, I got that part and I just better. I was far better at, I was far better at, what would I say, creating processes than kind of feeling, the love? And so once I figured that stuff out, it got a lot it got a lot better.   Michael Hingson ** 36:16 It's a growth thing. Yes,   36:18 exactly, yeah. Well, you   Michael Hingson ** 36:21 have something, and you sent me something about it. You call it Jerry Maguire moment. Tell me about that.   Kent Lewis ** 36:28 Yeah. So that's, you know, I just, I just sort of backed into the story of just being unhappy. But what ended up happening more specifically that Jerry Maguire moment was putting my son to bed in March of 2013 and I mentioned that feeling of not of dread. I didn't want to go to work. I was frustrated with my team, disappointed in my clients, not appreciating the work we were doing, frustrated with some of my partners. You know, in the business, I felt disconnected from the work of digital because I'd worked on the business for longer than I'd worked in the business by that point, and so I just, it was, it was, I was a bit of a mess. And I realized, like, I need a reason to get up and go to work in the morning. And that's when I came up. I was inspired by Jerry Maguire's manifesto from from the movie, and apparently you can find it online. It's a 28 page manifesto. So I ended up distilling into those 10 truths that we called the credo, and so what happening is just again to recap, it took me a like a couple days. I had instant clarity. I like I fell asleep like a rock. Once I realized I had a plan and I had a framework, I felt better about it, even though there was much work to do. So as I mentioned, you know, half the team quit within the first week, the other half bled out over the next year. That meant 100% employee turnover for two years in a row. As like as I upgraded my team, that was painful. I had to hire three people in order to keep one good one. You know, as I as I search, because we don't have formal degrees in the world of digital marketing, right? So it's hard to find the talent, and you want to hold on to the good ones when you get them. So it took a long time to get the team dialed. Meanwhile, my clients got tired of the turnover. As I was trying to figure it out, they started leaving in droves, and so in 2014 in March, a year later, exactly, I lost my five biggest clients in a 30 to 45 day period. So I lost, you know, 40, over 40% of my revenue vaporized, and I could not replace it fast enough. So I didn't take a salary for nine months. I asked two senior execs to take small pay cuts like 10% and as we hunkered down, and so I didn't have to lay off any good talent, and so I didn't, and we sprinted, we rebuilt, you know, the pipeline, and brought some new clients in. By the end of the year, I paid back my my two senior employees, their 10% that they pay cut. I paid them back, but I didn't take a salary for nine months of that year. It was the worst year I'd ever had, and the only time I ever had to take a pay cut or miss a paycheck myself. So that was the price I paid. The plus side is once I realized that the focus should be on the employees, which was what the credo was, I didn't realize at the time that it wasn't about my clients anymore. They were the life blood. They were the blood flow, right? But we have this organism that needed love, so we I breathe life back into it, one employee at a time until we had a higher functioning group. So it took me five or six years, and in 2019 so six years after I blew the business up, I had an offer on the table, had a sale agreement finalized, and we were less than a week away from funding, and I backed out of the deal because I felt, one, it wasn't a good cultural fit, and two, there was more work to do. It wasn't about increasing my valuation more. It was about finishing my journey of an employee first agency and. Three years later, I sold for one and a half x higher multiple, so an additional seven figures to to another agency based on a stronger profitability, even though the revenue is about the same, stronger, you know, profitability right better. Happy clients, stable clients. It was a lower risk acquisition for them and the so that was the high point. The low point was becoming an employee and wanting to be the best damn employee that agency had ever seen to being a very disappointed, disengaged, disheartened, disheartened employee. And I then I decided I started writing notes of everything, not to do that they were doing wrong. And I decided, once they let me go, I need to focus on this. I think I needed to help my other fellow entrepreneurs ways to avoid going through what I went through as an employee, because I had just been one, and most of my employ, my entrepreneur friends, haven't been an employee for over 10 years. You easily, quickly forget what it's like to be an employee, and I want to remind them and as other senior leaders, how important it is to put your employees first, otherwise you can never deliver on your brand promise no matter what it is, because they won't deliver to your standards. Because it's you know, they don't feel the same attachment to a business if they as if they're not owners, right?   Michael Hingson ** 41:22 But it sounds like you also, when you did sell, by that time, you had employees, one who had bought into the credo, into the philosophy, and two were satisfied. So it was a much better situation all the way around. Anyway,   Kent Lewis ** 41:38 exactly. It's right? And that's, that's the thing is, I realized it's not about throwing money at a problem. It's about throwing time and care at a problem. And the problem is that most employers, there is no loyalty employ to employees anymore, and therefore there's no employee loyalty to brands anymore, to their employers. And so I'm trying to unwind that. And it's not about pension plans, per se. It's not about bonuses, really at all. That's one of 120 items on my punch list of auditing and employee journey is, yeah, do you have a bonus program? Mine was basically spot bonuses, little spot bonuses for timely things, because the big cash bonuses blew up in my face. You know, i i the biggest bonus check I ever wrote. The next day he quit and created a competing agency. Now, he had planned that all along it, the bonus was only helped him do it faster, but I realized there was no appreciation for the bonuses. So stop doing that. So instead, I would bonus, reward the team with experiences rather than cash. And they the cash they got from a really, I paid over market, so that money was not an issue, and so that experiences were the memorable part and the fun part, and it helped motivate when we'd have a little contest with, you know, the wind being a dinner or whatever it was, something fun, right?   Michael Hingson ** 43:00 I was, earlier today, talking with someone who's going to be a guest on the podcast. He's in Germany, and we were talking about the fact that there's a major discussion in Germany right now about the concept of a four day work week, as opposed to a five day work week, and in the four day work week. Inevitably, companies that subscribe to the four day work week have higher productivity, happier employees, and some of those companies have a four day work week with a total of 36 hours and up through a four day work week with 40 hours, which is, of course, 10 hours a day. And what he said, I asked the question, did it make a difference as to whether it was 36 or 40 hours? What he said was mainly not, because it was really about having three days with family, and that that whole mental attitude is really it that we, we have forgotten, I think, in this country, about employee loyalty so much, and we just don't see anything like what we used to see.   Kent Lewis ** 44:09 100% you are correct,   Michael Hingson ** 44:13 and so it is. It is an issue that people really ought to deal with in some way. But you know now the new chancellor in Germany wants to go back to a five day work week, just completely ignoring all the statistics and what's shown. So the discussion is ongoing over there. I'll be interested to see how it goes.   Kent Lewis ** 44:36 Yeah, yeah, totally. I would be in Troy. Yeah. We know for whatever reason, for whatever reason that they've you know that well, I guess it kind of makes sense. But you know, you wouldn't think you could be more productive fewer days a week, but the research is showing that these people, that you know, that the like the Northern Europeans, are the, you know, Finnish and Scandinavians are like the half. People on the planet, despite not being in maybe the friendliest climate, you know, 12 months of the year because of a lot of how they value, you know, work life balance and all of that. And I think that's the thing, you know, we we came from an industrial age where unions got us the weekends off. You know, it's a very different we've come a long way, but there's still a lot more to go, so I, I will be interested to see what happens with the with that concept that four day work week.   Michael Hingson ** 45:26 Well, the other part about it is we had the pandemic, and one of the things that came out of the pandemic, at least, I think, in the minds of a lot of employees, was even working at home, and having to do that, you still got to spend more time with family and people value that. Now I don't know how over time that's going to work, because I know there's been a lot of advocating to go back to just everybody always being in the office, but it seems to me that the better environment would be a hybrid environment, where, if somebody can work at home and do at least as well as they do at the office. Why wouldn't you allow that?   Kent Lewis ** 46:04 Right? Yeah, I think it's that's the other thing is, I do believe hybrid work is the best solution. We were doing three three days, two days in the office, required, one day, optional flex. I ended up going in most days of the week before I, you know, even after we sold and we sell at the office, because I like, I'm a social being, and I really enjoyed the time at the office. And it was, it was, I designed the space, and it was, you know, as my place, and it was my home away from home, you know. So I feel like I've lost a little bit of my identity, losing that office. Yeah, so, but yeah, I do think that it makes sense to be able to do remote work, whatever, wherever people are most effective. But I do know there is a reality that companies are fully remote have a struggle to create cohesiveness and connectiveness across distributed teams. It's just it's just science, right? Psychology, but you can be very intentional to mitigate as much as you can the downside of remote and then play up as much as you can the benefits of remote people having their life and they see, on average, I heard that people valued their remote work about to worth about $6,000 on average, that there's a number that they've quantified.   Michael Hingson ** 47:21 Wow. Well, I know I've worked in offices, but I've also done a lot of work at home. So for example, I had a job back in the late 1970s and worked and lived in Massachusetts until 1981 and the company I worked for was being pursued by Xerox. And the the assumption was that Xerox was going to buy the company. So I was asked to relocate back out to California, where I had grown up, and help integrate the company into Xerox. And so I did. And so that was the first time I really worked mostly out of home and remotely from an office. And did that for two and a half, almost, well, a little over two and a half years. And my thanks for it was I was terminated because we had a recession and the big issue really was, though, that Xerox had bought the company and phased out all the people in sales because they didn't want the people. They just wanted the technology. And I've always believed that's a big mistake, because the tribal knowledge that people have is not something that you're going to get any other place. Totally, totally agree. But anyway, that occurred, and then I couldn't find a job, because the unemployment rate among employable blind people was so high, since people didn't believe blind people could work. So I ended up starting my own company selling computer aided design systems, CAD systems, to architects. Some of the early PC based CAD systems. Sold them to architects and engineers and so on. So I did have an office. We started, I started it with someone else, and had an office for four years, and then decided I had enough of owning my own company for a while, and went to work for someone else, and again, worked in an office and did that for seven years. Yeah, about seven years, and then I ended up in at the end of that, or the later part of that time, I was asked to relocate now back to the East Coast, because I was selling to Wall Street and New York and Wall Street firms really want, even though they might buy from resellers and so on, they want company, companies that make products to have them an office that they can deal with. So I ended up going back and mostly worked out of the office. But then, um. I left that company in 1997 and it was, it was a little bit different, because I was, I I had my own office, and I was the only person in it for a little while. We did have some engineers, but we all kind of worked in the office and sometimes at home. But for me, the real time of working at home happened in 2008 I was working at a nonprofit and also traveling and speaking, and the people who ran the nonprofit said, nobody's interested in September 11 anymore. And you know, you're you're not really adding any value to what we do, so we're going to phase out your job. Yeah, nobody was interested in September 11. And three years later, we had a number one New York Times bestseller, but anyway, your face yeah, so I ended up opening the Michael Hinkson Group Inc, and working out of home, and I've been doing that ever since. I enjoy working in an office. But I can work at home and I can, I can adapt. So my exposure to people and working not at home is when I travel and speak and get to go visit people and interact with them and so on. So it works out   Kent Lewis ** 51:05 that's, that's fantastic, congratulations. That's awesome.   Michael Hingson ** 51:10 It is, it is, you know, sometimes a challenge, but it works. So for you, what is your philosophy? You obviously do a lot of giving back to the community nowadays, is that something that has kind of grown over time, or you always had that? Or what's your philosophy regarding that?   Kent Lewis ** 51:29 So I I believe that, as I mentioned, I believe earlier that learn and return us. I believe that you should giving, giving back your entire life, as soon as you're able to, in whatever way. And so I, you know, when I first moved to Portland, I barely knew anybody. I was volunteering at this local neighborhood house where it was, you know, as tutoring this kid, and ironically, in math. And I'm terrible at math. Then I went to Big Brothers, Big Sisters for a while, and then I for the last 19 for last 25 years, I've been a volunteer, and for eight or nine of those years, I was on the board of smart reading. It's a, it's a, it's not a literacy program in that you're not teaching kids to read. You're teaching kids a love of reading. So you just sit with, you know, title, title, one school kindergarteners in an area near you, and you sit and read with them for 10 to 15 minutes, that's it. And it's a game changer, because some of them didn't own any books. And then they get to take books home with them, you know, like scholastic style books. So anyway, I I decided, of all, like I have friends, that their their passion is pets, others, it's like forests or planet or whatever. To me, I think I can, I can solve all of those problems if I invest in children, because they're shaping our future, and we can put them on a trajectory. So for instance, statistically, prison capacity is based on third grade reading levels in blue. So if you're if you can't learn to read, you can't read to learn, so you need to have a be a proficient reader by third grade, or you're left behind, and you're more likely, 10 times more likely, to be in the system, and you know, not in a good way. So I realized, well, if I can help these kids with a love of reading, I was, I was slow to learn reading myself. I realized that maybe we, you know that one kid that you find a love of reading, that finds books they love and is inspired by the books and continues to read and have a successful educational career, then that's that person may go on to solve cancer or world hunger or whatever it is. So that's kind of how I look at so that's my theory in general about giving. And then specifically my passion is children. So that's kind of my thing, and I think there are a lot of different ways to do it. Last night, I was at my wife's auction or the fundraiser for her nonprofit, which is around the foster system. It's called Casa court, important court, court appointed special advocate. So these kids in the foster system have an advocate, that that's not a lawyer or a caseworker, you know, by their side through the legal system. And I think that's a fantastic cause. It aligns with my children cause. And I was, I had seven my parents fostered seven daughters, you know, Daughters of other people, and the last two were very that I remember were transformative for me as an only child, to have a sister, you know, foster sister that was living with us for, in one case, two years. And it was invaluable and helpful to me. She helped me find my love of reading, helped me learn my multiplication tables, all that things that your parents might be able to do, but it's so much cooler doing with somebody that's, you know, I think she was 17 when she moved into our house, and I was, like, nine, and she was so helpful to me, so inspiring. So in a nutshell, that's, that's what we're talking about   Michael Hingson ** 54:55 when you talk talk about reading. I'm of the opinion and one of the best. Things that ever happened to reading was Harry Potter. Just the number of people, number of kids who have enjoyed reading because they got to read the Harry Potter books. I think that JK Rowling has brought so many kids to reading. It's incredible.   Kent Lewis ** 55:14 Yeah, yeah. 100% 100% I Yeah. I think that even you may, you know, you may or may not like rolling, but I as a person, but she did an amazing thing and made reading fun, and that that's what matters, yeah, you know,   Michael Hingson ** 55:33 yeah, well, and that's it, and then she's just done so much for for children and adults. For that matter, I talked to many adults who've read the books, and I've read all the books. I've read them several times, actually, yeah, now I'm spoiled. I read the audio versions read by Jim Dale, and one of my favorite stories about him was that he was in New York and was going to be reading a part of the latest Harry Potter book on September 11, 2001 in front of scholastic when, of course, everything happened. So he didn't do it that day, but he was in New York. What a you know, what a time to be there. That's fantastic. But, you know, things happen. So you one of the things that I've got to believe, and I think that you've made abundantly clear, is that the kind of work you do, the PR, the marketing, and all of that kind of interaction is a very time consuming, demanding job. How do you deal with work and family and make all of that function and work? Well,   Kent Lewis ** 56:41 good question. I, I believe that that the, well, two things you have to have, you know, discipline, right? And so what I've done is really focused on managing my time very, very carefully, and so I have now keep in mind my oldest, I have three kids, one's graduating college as a senior, one's a sophomore who will be a junior next next year, and then The last is a sophomore in high school, so I'm there at ages where two are out of the house, so that's a little easier to manage, right? So there's that, but similarly, I try to maximize my time with my youngest and and with my wife, you know, I built in, you know, it was building in date nights, because it's easy to get into a rut where you don't want to leave the house or don't want to do whatever. And I found that it's really been good for our relationship at least once a month. And so far, it's been more like almost twice a month, which has been huge and awesome. But I've just intentional with my time, and I make sure 360 I take care of myself, which is typically working out between an hour and an hour and a half a day that I'm I really need to work on my diet, because I love burgers and bourbon and that's in moderation, perhaps sustainable, but I need to eat more veggies and less, you know, less garbage. But I also have been at the gym. I go in the Steam Room and the sauna, and I'm fortunate to have a hot tub, so I try to relax my body is after my workouts, I've been sleeping more since covid, so I work out more and sleep and sleep more post covid. And because I'm working from home, it's really I find it much easier to get up and take breaks or to, you know, just to manage my time. I'm not traveling like I used to, right? That's a, that's a big factor. So, so anyway, that's, that's kind of my take on that. I don't know if that really helps, but that's, that's kind of where I'm at.   Michael Hingson ** 58:59 The other part about it, though, is also to have the discipline to be able to be at home and work when you know you have to work, and yeah, you get to take more breaks and so on, but still developing the discipline to work and also to take that time is extremely important. I think a lot of people haven't figured out how to do that   Kent Lewis ** 59:19 right exactly, and that is so I do have an immense amount of, I do have an immense amount of, what would you say discipline? And so I don't know, yeah, I don't have that problem with getting the work done. In fact, my discipline is knowing when to stop, because I get into it, and I want to get things done, and I want to get it off my plate, so I tend to do sprints. But the other lesson I have from covid is listening to your biorhythms. So, you know, we're a time based society, and we look, you don't want to be late for this and that I you know, that's great, fine. But what's really more important in my mind is, um. Is to, is to be thinking about, is to let your body tell you when it's tired, if and and more importantly, is to not stress about in the mornings when I wake up early. By that, I mean between four and 6am before I really want to get up at 630 and I just if I'm awake, then I'll write stuff down to get it out of my head, or I will just start doing my start my day early and and not stress about, oh, I didn't get enough sleep. My body will catch up, yeah, it will tell me to go to bed early, or I'll sleep better the next day, or whatever it is. So that was important, and also to learn that I'm most I can get a lot of tasks done in the morning. And I think bigger picture, and that's what, that's why I wake up early, is all the things I need to do that I forgot. I didn't write down or whatever, and I think of them at between four and 6am but the other is that I do my best writing in the afternoon, like between four and six. So I told my, my wife and my, you know, my my kids, you know, my first figures out when they were both in the House. I was like, I may be working late, jamming out an article or doing whatever right before dinner, or I might be a little late. Can we can wait for dinner for a little bit? They're like, Yeah, that's fine. We don't care, right? So, but normally I'd be like, I gotta get home because it's dinner time. But now that I'm already home, I just keep working through, and then, and then, oh, I can take a quick break. But my point is, they're totally adaptable.   Michael Hingson ** 1:01:27 But you communicate, yes, communication issue is key. Is key, absolutely. That's really the issues that you do communicate.   Kent Lewis ** 1:01:36 It's all about setting expectations. And they had no expectations other than eating dinner. And we've been eating dinner later. Just, just a natural evolution. So it's not, it's not even an issue now, because I don't want to, I don't want to, what, right? What? Late at night, I just found it late afternoon, I just in a zone. Anyway, yeah, you listen to your body, and I'm way less stressed because I'm not worried about, oh my god, I have to get to bed at a certain time or wake up at a certain time. It's like, just kind of run with it, you know, and and go from there. So what's next for you? What's next? So I want to shift from going from speaking for free to speaking for a fee. There you go. And the re the reason why is I never asked for, and I'd even waive, you know, honorarium or pay because I got more value out of the leads. But now that I don't have an agency to represent, two things. One is, I want to get paid to do my employee engagement retention talks, because it's I'm getting great feedback on it, which is fun. But I also am being paid now by other agencies, a day rate, plus travel to go speak at the conferences. I've always spoken on that like me and want me and I just represent. I just changed the name that I'm representing. That's it, you know,   Michael Hingson ** 1:02:56 well, and there's value in it. I realized some time ago, and I k

In this episode, we delve into the must-know hospitality trends and effective industry strategies with PR expert Sherri Fishman from Fishman PR. As restaurants transform rapidly, understanding what exceptional PR looks like is crucial for success. Sherri shares insider insights into how modern PR integrates with digital hospitality, focusing on essential aspects like social storytelling, influencer relations, and maintaining brand reputation to drive growth. We explore strategies for aligning PR with menu launches and tech rollouts, navigating crises, and leveraging guest feedback into effective media moments. You'll discover approaches for building a repeatable media engine, enhancing executive visibility, and ensuring your outreach resonates with diverse market segments.Whether you lead a growth-stage concept or a legacy brand, this episode offers crucial hospitality strategies and trends that can accelerate restaurant transformation and bolster your brand credibility. Tune in for impactful insights from one of the industry's leading PR experts who highlights the intersection of hospitality and PR performance. Listen now for valuable strategies and insights into the ever-evolving food service landscape!New boost Episode Credits:Produced by: Branded Hospitality MediaHosted by: Michael Schatzberg, JImmy FrischlingProducer: Julie ZuckerCreative Director: Adam LevineShow Runner: Drewe RaimiPost Production: Three Cheers Creativewww.thehospitalityhangout.com

Send us a textWhen Josh Wheeler founded Be Broadcast PR 3 years ago, he was determined to create something different—a PR agency focused not just on securing media coverage, but on telling meaningful stories that unite rather than divide. His journey from a tiny village in the West Midlands to becoming a broadcast PR specialist offers fascinating insights into what truly matters in communication.(Josh joined Chris Grimes in the Show to 'experience the format from within' to explore the possibility of lending his PR expertise to Chris's special new series-strand to the Show, 'Legacy Life Reflections': To record their or your Life Story, for posterity. "Lest we forget...Before its too late")During this intimate conversation, Josh reveals how some of his most formative experiences came not from formal education or corporate training, but from early jobs like making tea in a care home at age 11 and working the tills at Tesco. These roles taught him that despite our apparent differences, people from all walks of life share fundamental similarities—a philosophy that now informs Be Broadcast's approach to storytelling.Josh speaks candidly about his struggles with burnout, discovering that "being busy doesn't necessarily mean being fulfilled," and the challenge of finding balance in a high-pressure industry. His advice to slow down and "be more swan-like"—appearing calm while paddling furiously beneath the surface—offers valuable wisdom for anyone navigating today's frenetic workplace culture.What makes this episode particularly compelling is Josh's perspective on human connection in an age increasingly dominated by artificial intelligence. While acknowledging AI's transformative potential, he reminds us that technology should complement rather than replace authentic human interaction: "We need to remember our place in all of that."Whether you're a PR professional or simply someone interested in how we communicate and connect in an increasingly fragmented world, Josh's insights about building businesses with integrity, finding inspiration in "scrappy, imperfect people," and creating work environments that prioritize people over profit will resonate deeply. His call to action—to speak to neighbors, smile at strangers, and engage with people outside our usual circles—offers a simple but powerful antidote to our increasingly isolated digital lives.Tune in next week for more stories of 'Distinction & Genius' from The Good Listening To Show 'Clearing'. If you would like to be my Guest too then you can find out HOW via the different 'series strands' at 'The Good Listening To Show' website. Show Website: https://www.thegoodlisteningtoshow.com You can email me about the Show: chris@secondcurve.uk Twitter thatchrisgrimes LinkedIn https://www.linkedin.com/in/chris-grimes-actor-broadcaster-facilitator-coach/ FaceBook Group: https://www.facebook.com/groups/842056403204860 Don't forget to SUBSCRIBE & REVIEW wherever you get your Podcasts :) Thanks for listening!

Elias Makos is joined by Antonine Yaccarini, Political Analysts, PR Expert and former PQ and CAQ staffer, and Anthony Koch, Former National Spokesperson for Conservative leader Pierre Poilievre and current managing principal at AK Strategies. In King Charles III’s speech from the throne, he delivered a series of subtle but pointed messages that many say were aimed at Donald Trump Hours after that speech seeped with declarations of sovereignty, Donald Trump took to social media yesterday to once again bring up Canada becoming the 51st state Quebec’s National Assembly unanimously passed a motion to cut all ties with the monarchy

Send us a textIn this enlightening episode of 'The Beauty of Influence,' host Sasha welcomes Nicole Pearl, a veteran beauty journalist and founder of The Beauty Girl. Nicole shares her extensive journey from being a beauty editor at prestigious magazines to becoming an award-winning PR and media coach. The discussion delves into the intricacies of PR, building a personal brand, the importance of authentic storytelling, and leveraging AI responsibly in media pitches. Nicole also introduces her innovative Media Matchmaker tool designed to help brands identify the best media outlets for their pitches. This episode offers invaluable insights into creating impactful PR strategies and establishing strong media relationships.Connect with Nicole:Instagram: @NicolePearlBeautyGirlWebsite (with the free tool, Media Matchmaker!): NicolePearl.comWhat You'll Hear: 00:00 Introduction00:18 Meet Nicole Pearl: Beauty Journalist and PR Expert 06:31 Building a Personal Brand 16:44 Innovative PR Approaches and Storytelling 22:18 The Power of Relationships in PR 25:25 Pitching No-Nos and AI in PR 28:10 Tailoring Your PR Strategy for Maximum Impact 31:32 Embracing AI: The Media Matchmaker Tool 36:42 Final Thoughts and Tips for Visibility Free Resources: The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier. Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

Amy Bartko is the founder of Chatterbox PR & Marketing, a seasoned publicist, two-time bestselling author, keynote speaker, and proud mom of two boys. With over 25 years of experience, she's helped both household names and rising brands land features in top media outlets, get products into the hands of celebrities, and show up on screens in film and TV. Amy's not just known for her media savvy—she has an uncanny ability to build authentic, lasting relationships across the globe, making her a trusted connector and a go-to expert for strategic brand visibility. Our conversation covers: - The power PR can do for your business growth - What journalists and big platforms are looking for to feature you - Building credibility with media mentions - How to build relationships with journalists so your pitch gets read - How to get journalists to open your pitch every time - Stepping up and owning your expert status CONNECT WITH AMY https://www.linkedin.com/in/amybartko/ https://www.instagram.com/amybartko/ https://chatterbox.mykajabi.com/cracking-the-media-code WORK WITH CHRISTINE: Buy Tickets to Unstoppable Women Event - Brisbane Money Flow Mastery 30 DAY WEALTH RESET Take the CEO Confidence QUIZ and find out what's preventing you from scaling Connect with Christine on Instagram https://www.instagram.com/christinecorcoran_coach/ Book a Discovery Call with Christine here Join the waitlist for the next round of Unstoppable Sales HERE Join the waitlist for the next round of NEXT LEVEL Mastermind HERE Christine's website https://christinecorcoran.com.au/

Elias Makos welcomes in Antonine Yaccarini, Political Analysts, PR Expert and former PQ and CAQ staffer, and Justine McIntyre, Strategic consultant and former city councillor. Mark Carney’s Liberals have 168 seats, just 4 shy of that majority number. They were boosted by major gains in Quebec that came largely at the Bloc Québécois’ expense The Conservatives obtained their highest share of the vote since 1988, but with the collapse of the NDP, don’t have a win to show for it NDP Leader Jagmeet Singh got crushed in his seat in Burnaby Central and announced he will step down once an interim leader is appointed Are we entering a period of a de facto two-party system? The Elections Canada website went down — on election day. Does the “Canada is broken” guy have a point?

Justin Goldstein highlights companies navigating the economic uncertainty with well-placed communication, including Ford (F) and Walmart (WMT). He says these companies are staying “true to their vision.” From the PR perspective, he discusses how companies should message during these uncertain times.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

Cheyenne Beam is a public relations executive with over nine years of experience in music, entertainment, lifestyle, and fashion. Based in New York, he has led PR campaigns for top artists at Interscope and Island Records, including Rae Sremmurd, Swae Lee, Willow Smith, Toni Braxton, and Jessie Reyez. Specializing in brand strategy, media relations, and crisis management, he continues to drive impactful campaigns and build lasting brand equity.Connect with Cheyenne Beam!https://www.instagram.com/cheyennebeamCHAPTERS:0:00 - Introduction0:56 - Meet Cheyenne Beam2:18 - Cheyenne shares his journey from launching a bow tie company to entering the PR industry7:48 - Cheyenne explains why he stopped his bow tie company9:27 - Cheyenne shares his thoughts on Timothée Chalamet's outfit upon his promotional tour for his Bob Dylan movie10:14 - Were Brad Pitt's uniquely styled outfits during his divorce from Angelina Jolie intentional for PR?11:43 - Behind-the-scenes insights on PR during campaigns and promotional tours13:13 - How a publicist assists with press and podcast outreach during event promotions15:33 - How to start working in the PR industry from scratch18:47 - How PR professionals build relationships with the media, press, and writers20:47 - Cheyenne shares his experience as a freelancer after leaving Interscope Records22:46 - PR strategy for getting artists into mainstream publications24:53 - Can an artist get into Vogue magazine without the help of PR?27:20 - How a publicist starts and grows with an artist throughout their career29:05 - The combination of PR strategies and social media presence to achieve an artist's success30:54 - Why it's important to combine social media presence with journalism32:56 - Cheyenne shares the publicists who inspire him: Chris Chambers and Yvette Noel-Schure35:43 - Behind-the-scenes: How does PR expert Chris Chambers works with his clients36:53 - Cheyenne shares behind-the-scenes PR work at major red carpet events like the Oscars and Grammys39:35 - How publicists handle having multiple clients at the same event41:21 - Publicist pitches vs. Direct invitations: How are guests chosen for major events like Grammys?42:46 - Do celebrities choose their interviews or follow publicist recommendations?45:02 - Podcast vs. television: Are podcasts the new go-to for campaign runs?46:30 - Cheyenne explains why even successful artists like Beyoncé and Drake need a publicist49:31 - PR's role in handling paparazzi harassment and negative media coverage53:42 - Cheyenne's thoughts Michael Jackson's PR spin during his slander controversy55:03 - Cheyenne shares his thoughts on the "No statement or disappear for 6 months" media avoidance strategy56:05 - Kourtney Kardashian & Mason Disick controversy: Do celebrities create media distractions to hide the truth?58:33 - Cheyenne's thoughts on the Smith family controversy during Red Table Talk1:00:50 - Cheyenne shares behind-the-scenes moments from Jessie Reyez's album promotions1:03:23 - Cheyenne discusses PR strategies used during Jessie Reyez's album promotions1:05:02 - Cheyenne shares how they helped Jessie Reyez reach diverse media outlets when promoting her music1:08:44 - Do PR firms give new employees access to industry contacts, or do they have to build their own?1:10:02 - Cheyenne shares how freelance publicists acquire new clients and reconnect with old ones1:10:47 - Cheyenne provides email subject line tips for media outreach1:11:41 - How do publicists coordinate press tours for celebrities like Beyoncé?1:12:46 - Cheyenne shares his thoughts on Kanye using Twitter to promote his new albums1:14:12 - Has Cheyenne been able to merge his passion for music, fashion, and film into his PR work?1:16:37 - Staying ahead of fashion trends vs. sticking to classic style1:18:25 - Cheyenne's recent life discoveries1:19:54 - Cheyenne's personal goals for the next six months1:21:56 - Connect with Cheyenne1:22:42 - Outro

Today, I'm sharing my conversation with Jessy Klein Fofana, which first aired on Shopify Masters just a week ago. Jessy was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. In this one, she shares some of the strategies she uses to build brand awareness, free PR, and beyond. Enjoy! Learn more about your ad choices. Visit megaphone.fm/adchoices

Jessy Klein-Fofana was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. Here's some of the strategies she uses with to build brand awareness and create media moments.

Want to build a killer marketing campaign? Look no further than our interview with PR expert Emily Austen who does exactly that for global giants Red Bull. She takes us some through some of the most successful PR campaigns ever including how Barbie and Oppenheimer clashed on purpose?! and the powerful hacks that you can start using right now to make your campaigns go viral and stand out from the crowd. _______________ Sign up to Wise Business banking: https://wise.com/uk/business/ Join Vanta and receive $1000 off: http://vanta.com/secretleaders Learn more about your ad choices. Visit megaphone.fm/adchoices

EXCLUSIVE INTERVIEW ALERT!Join me for a FULL HOUR with the incredible Dr. Nikki Zeigler on The Kim Jacobs Show Monday, February 3rd at 11:00 AM EST!She's a Leader, Pastor, Wife, and Family Woman! �Dr. Nikki wears many hats—Master's Certified Coach, Branding & PR Expert, Visionary Leader, Pastor, devoted wife, and loving mother. Dr. Nikki is the Founder of the HERPRENUER NETWORK! She's passionate about helping others step into their God-given purpose and has impacted countless lives through her work. We'll be discussing her journey of leadership, faith, and family, along with her International Best-Selling Book, 90 Days of Biblical Affirmations!What you'll gain from this episode:How to balance faith, family, and leadership like a proThe power of biblical affirmations to transform your mindsetSecrets to building a strong brand and thriving in business Real talk on faith, purpose, and stepping into your calling!You can get notified when we go live by subscribing to our YouTube channel: YouTube.com/kimjacobsshowWe have been announcing our partners on our live broadcast! Become a partner today!Cash app $Kimjacobsinc or PayPal.me/kimjacobsinc or Zelle 7049627161 or Venmo: @ThekimjacobsshowJoin our membership programs:Patreon.com/kimjacobsshowMotherdreamer.com/joinYou don't want to miss this! Set your reminders, tag a friend, and get ready for an inspiring and powerful conversation with Dr. Nikki Zeigler!Become a supporter of this podcast: https://www.spreaker.com/podcast/the-kim-jacobs-show--2878190/support.

Podcast Overview: In this conversation, Will Clarke interviews Alex Jukes, the director of Jukebox PR, about the evolution of music PR, the importance of engaging content, and the shifting landscape of club and festival culture. They discuss how PR has transitioned from traditional media to digital platforms, the significance of social media in artist promotion, and the current trends in electronic music. Alex shares insights on how artists can effectively create content and the relevance of DJ promo in today's music industry. In this conversation, Will Clarke and Alex Jukes delve into the evolving landscape of music promotion, emphasizing the importance of professional PR services and tailored marketing strategies. They discuss the innovative concept of 'tribes' in music promotion, the significance of community pages, and the role of superfans in an artist's growth. The conversation also touches on the impact of social media, the necessity of creating genuine connections with fans, and the future trends in the music industry, particularly in relation to community engagement and the balance between personal branding and music promotion.Who Is Alex Jukes: PR, Marketing and influencer expert. Director of Jukebox, The Tribes, Jukebox 3.0. Investor in start ups and great ideas.Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.

EXCLUSIVE INTERVIEW ALERT!Join me for a FULL HOUR with the incredible Dr. Nikki Zeigler on The Kim Jacobs Show Monday, February 3rd at 11:00 AM EST!She's a Leader, Pastor, Wife, and Family Woman! �Dr. Nikki wears many hats—Master's Certified Coach, Branding & PR Expert, Visionary Leader, Pastor, devoted wife, and loving mother. Dr. Nikki is the Founder of the HERPRENUER NETWORK! She's passionate about helping others step into their God-given purpose and has impacted countless lives through her work. We'll be discussing her journey of leadership, faith, and family, along with her International Best-Selling Book, 90 Days of Biblical Affirmations!What you'll gain from this episode:How to balance faith, family, and leadership like a proThe power of biblical affirmations to transform your mindsetSecrets to building a strong brand and thriving in businessReal talk on faith, purpose, and stepping into your calling!You can get notified when we go live by subscribing to our YouTube channel: YouTube.com/kimjacobsshowWe have been announcing our partners on our live broadcast! Become a partner today!Cash app $Kimjacobsinc or PayPal.me/kimjacobsinc or Zelle 7049627161 or Venmo: @ThekimjacobsshowJoin our membership programs:Patreon.com/kimjacobsshowMotherdreamer.com/joinYou don't want to miss this! Set your reminders, tag a friend, and get ready for an inspiring and powerful conversation with Dr. Nikki Zeigler!#ExclusiveInterview #DrNikkiZeigler #BiblicalAffirmations #Leadership #Faith #Empowerment #Thekimjacobsshow #Thebalancedoctor #TalkshoBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-kim-jacobs-show--2878190/support.

Wanna get your small business featured in magazines, podcasts and mainstream media? This is how to do it... In this episode, Gloria Chou breaks down the myths around PR and shows how even new, unknown founders can secure top-tier media coverage in outlets like The New York Times and Wall Street Journal. After having journalists slam the phone on her dozens of times, Gloria started to uncover patterns in her pitches that made journalists actually hear her out. She took her experience and created a signature framework (the "CPR Method") which helps her clients craft pitches that resonate with journalists. Today we chat about...Defining PR: Earned media that builds trust and organic visibility— AKA journalists talking about you, rather than you talking about yourself.CPR Pitching Framework: Start with what's relevant (seasonality or trending topics), deliver a strong point of view, then briefly share your credibility.Position for Journalists, Not Customers: Focus on the story or insight that appeals to an outlet's audience.Seasonal Angles & Contrarian Takes: Use data, newsjacking, or timely themes to stand out and get those “yes” responses.Watch Gloria's free PR masterclass at www.gloriachoupr.com/masterclass to see exactly how her CPR method can help your business get more exposure. Connect with Gloria on Instagram @gloriachoupr ✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Tap here to try Later.com (Jenna's favourite social media scheduling software) https://later.grsm.io/egd652z1q1fk Music by Jordan Wood Hosted by Jenna Warriner, Creator of Magic Marketing Machine

Join us for a PRessing On in Public Relations conversation with Lindsay Kirsh, from Slayer Public Relations, and listen in as we dig deep into what it means to brand boldly. With over 15 years of experience, Lindsay is a recognized leader in the public relations industry. She specializes in media relations, crisis communications and strategic public relations. Lindsay is known for her bold approach to public relations. She consistently pushes boundaries, delivering creative, results-driven campaigns that make headlines. Lindsay works with global brands in the Food & Beverage, Wine & Spirits, Consumer Goods, Lifestyle, and Retail industries. To connect with Lindsay, track her down at: Instagram: @slayer__pr Facebook: https://www.facebook.com/profile.php?id=61555448084766 X: https: @Slayer__PR Linkedin: https://www.linkedin.com/company/slayer-public-relations/ ------------------------------------------------------------------ For more information visit ⁠⁠⁠PressingOnPodcast.com⁠ RMGComm.com DeGravePR.com

Ever wonder how your business would hold up under public scrutiny? In today's episode, we dive into the world of reputation management—what to do when a PR crisis hits and why it's crucial for every business owner to be prepared.   John P. David, founder and CEO of David PR Group, joins The Liquid Lunch Project to discuss the ins and outs of managing a business's public image. From handling bad reviews to tackling major reputational crises, John shares his expert advice on preventing minor issues from snowballing into full-blown disasters. This episode covers the tools and strategies every small business needs to protect its reputation in an age where one viral post can make or break a brand.   Here's what we're covering:   What qualifies as a “crisis” and why it's subjective Steps every business should take to be crisis-ready The role of media policy in protecting company reputation Why some reviews should be left alone—and when to fight back Case studies of major brands and their crisis management hits and misses How the “camera in every pocket” culture has changed PR strategy   Who is John?   John P. David is a public relations expert specializing in reputation management. With decades of experience and a published author on the topic, John has become a go-to for businesses looking to handle sensitive public relations issues. His book, How to Protect or Destroy Your Reputation Online, delves into techniques for maintaining a positive online image.   Ready to bulletproof your business's reputation? Tune in now to learn how a proactive approach to PR can save you in a crisis.    Favorite Quote:   “The best defense when it comes to review sites is offense. Talk to your existing customers and have them write reviews for you.” Connect with John: https://www.facebook.com/DavidPRGroup https://twitter.com/johnpdavid https://www.youtube.com/user/miamipublicrelations https://www.instagram.com/davidprgroup/ https://www.linkedin.com/in/johnpdavid/ https://www.espeakers.com/marketplace/profile/28843/john-david   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don't forget to subscribe, rate, and review.

In this episode of the Work at Home Rockstar Podcast, host Tim Melanson chats with Jill Lublin, a 25-year media veteran and expert in publicity. Jill shares her journey from working in the rock and roll industry to becoming a renowned author and speaker. She highlights the success of her first book, Guerrilla Publicity, and how it set the stage for her career. Jill also opens up about overcoming significant personal challenges, including recovering from a serious accident, and the importance of asking for and receiving help. She delves into building a strong team and mentors to support business growth, offers practical tips for entrepreneurs, and discusses her latest projects, including her fourth book, The Profit of Kindness, and her Media Mastery Intensive program. Jill also provides listeners with valuable resources and special offers to help them on their business journeys. Who is Jill Lublin? Jill Lublin is a seasoned public relations expert and the author of several bestselling books, including Guerrilla Publicity and The Profit of Kindness. With a background in the rock and roll industry and over two decades in media, Jill specializes in helping businesses boost visibility, credibility, and profitability through effective publicity strategies. Her Media Mastery Intensive program is designed to guide entrepreneurs in achieving media success. Connect with Jill Lublin: Website: https://jilllublin.com LinkedIn: https://Linkedin.com/in/jilllublin Twitter: http://twitter.com/JillLublin Instagram: http://instagram.com/jilllublin Facebook: http://facebook.com/jilllublin Facebook Business Page: http://facebook.com/publicitycrashcourse Publicity Crash Course Free Gift: http://PublicityCrashCourse.com/freegift (includes a free publicity action guide and a live masterclass) I love connecting with Work at Home RockStars! Reach out on LinkedIn, Instagram, or via email. Website: https://workathomerockstar.com WHR Facebook Page: https://www.facebook.com/workathomerockstar Feel free to DM us on any of our social platforms: Instagram: https://www.instagram.com/workathomerockstar Email: tim@workathomerockstar.com LinkedIn: https://www.linkedin.com/in/timmelanson In this Episode: 00:00 Introduction and Guest Welcome 00:26 Jill's Journey in Publicity 02:22 Challenges and Overcoming Adversity 04:05 Building and Managing a Team 06:57 The Importance of Mentorship 11:34 Exciting Projects and Programs 14:23 Conclusion and Free Gifts

Having your Etsy products featured in Gift Guides can literally 3x your sales this holiday season! Did you know that journalists are literally searching for Etsy products to add to their lists? On this episode, learn how to get you products featured from award winning PR coach Gloria Chou. **“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com STUFF I MENTIONED: Submit your Etsy FAQs: https://lizziesmiley.surveysparrow.com/s/FAQ-episode-questions/tt-dEeCxhdfYaf3eqBYohD7fZ   FREEBIE FROM GLORIA: Get your products featured in top gift guides and roundups with these 10 proven methods: https://www.gloriachoupr.com/giftguide Free PR Masterclass: https://8qyy6ib1chj.krtra.com/t/3IQqaPwA8c9c   Follow Gloria: TikTok: @GloriaChouPR https://www.tiktok.com/@gloriachoupr Insta: @GloriaChouPR https://instagram.com/gloriachoupr?igshid=YmMyMTA2M2Y=   YouTube: https://www.linkedin.com/in/gloriaychou   CURRENT EVENTS:  ⭐Apply to be a Podcast Guest: https://bit.ly/48hFD8X Did you miss the Micro Niche Magic SEO Masterclass? Get the recording PLUS my Etsy SEO Workshop: ➡️ Micro-Niche Magic Masterclass: https://www.howtosellyourstuff.com/micro-niche-magic Save $50 with the code SAVE50   ➡️ Grab the A.I. Digital Product Workshop for Mockups: https://www.howtosellyourstuff.com/ai-workshop  Save $50 with the code YT50   ---------------------------------------------   ⭐Book a one-on-one Etsy coaching session with Lizzie: https://www.howtosellyourstuff.com/coaching Find me on Instagram and TikTok @HowtoSellYourStuff   FREE ETSY MASTERCLASS: https://www.howtosellyourstuff.com/masterclass FREE PDF DOWNLOAD: “4 Strategies I Used to Grow My Etsy Shop from $25 to $6000k/month”: https://www.howtosellyourstuff.com/site/4-strategies-opt-in   Grab my UPDATED Etsy Course for physical product sellers: “Listings that Sell 2.0” and learn how to skyrocket your Etsy business: https://www.howtosellyourstuff.com/etsy-listings-that-sell    ----- HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ HOW TO SELL YOUR STUFF INSTAGRAM: https://www.instagram.com/howtosellyourstuff/ HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/153          THIS EPISODE IS SPONSORED BY: ProfitTree ProfitTree is a service that will seamlessly integrate with your Etsy shop to give you Automated, Real-Time Profit Tracking For Your Store.   For the first time ever, you can now obtain meaningful actionable insights on core metrics of your Etsy shop. No more Excel sheets, V-lookups, or exporting reports! Y'all have been asking for this and Hannah and her team have overdelivered!   The integration will allow you to Easily Import and Track Your Business Expenses and Product Costs.   Right now when you sign up you can start with a 7 day free trial and make sure to use code TREE10 to save 10% on your membership.   Check it out: https://profittree.io?via=lizzie85   ⭐ ⭐CURRENT SPECIAL: ⭐ ⭐ Get LIFETIME ACCESS for just $67: https://lifetime.profittree.io/?via=lizzie87   AND   Paige Hulse Law and the Creative Law Shop Whether you're just getting started on Etsy or you've been selling for years but never quite got around to the legal setup, I want to make sure you know about Attorney Paige Hulse and her Creative Law Shop. If you need legal assistance for your Etsy shop, want to register a trademark, or are looking for help with forming a business—contact Paige at https://paigehulse.com/ AND If you're looking for a well-crafted legal document that is tailored to creative entrepreneurship, but don't want the cash outlay of hiring an attorney by the hour, you can get everything you need from an LLC operating agreement, multi-person LLC agreements for partnerships, special provisions for your Etsy Shop Policies, affiliate agreements, influencer contracts, photography releases, and so much more. There are over 80 contracts available plus free resources and educational tools waiting for you at https://www.shopcreativelaw.com/ Make sure you use the code smiley10 for 10% off of anything from the Creative Law Shop!   *Some of the links above are affiliate links which means I'll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure

1. "Harry and Meghan's Star Power Fizzles: PR Expert Claims Couple Forced to 'Go Solo'!"2. "Meghan Risks 'Hypocrite' Label After Bullying Comments Amid Royal Staff Accusations!"3. "Meghan's Red Hot Revenge Dress: 'Free from Royal Shackles' Claims Insider!"4. "King Charles Gambles on Aussie Tour Despite Cancer: Expert Warns of 'Spectacular Backfire'!"5. "Royals Under Siege: Republican Protesters Plot to Crash Charles and Camilla's Aussie Visit!"6. "Royal Trick-or-Treat! Kate Middleton Caught Costume Shopping for Little Princes and Princess!"7. "Palace Penny-Pinchers? Royal Job Ad Caught Offering Below Minimum Wage at Windsor Castle!"Unlock an ad-free podcast experience with Caloroga Shark Media! Get all our shows on any player you love, hassle free! For Apple users, hit the banner on your Apple podcasts app. For Spotify or other players, visit caloroga.com/plus. No plug-ins needed!Subscribe now for exclusive shows like 'Palace Intrigue,' and get bonus content from Deep Crown (our exclusive Palace Insider!) Or get 'Daily Comedy News,' and '5 Good News Stories' with no commercials! Plans start at $4.99 per month, or save 20% with a yearly plan at $49.99. Join today and help support the show!We now have Merch!  FREE SHIPPING! Check out all the products like T-shirts, mugs, bags, jackets and more with logos and slogans from your favorite shows! Did we mention there's free shipping? Get 10% off with code NewMerch10 Go to Caloroga.comGet more info from Caloroga Shark Media and if you have any comments, suggestions, or just want to get in touch our email is info@caloroga.com

In this episode, John P. David, president of the David PR Group, discusses how law firms can prepare for and manage public relations crises. He outlines the importance of having a media policy, preparing for predictable and unexpected crises, and ensuring a single, clear point of communication during such events.  John also emphasizes the role of PR professionals in handling crises effectively, by understanding media dynamics and delivering consistent messaging. The conversation provides vital insights into crisis management planning for law firms, including addressing regulatory challenges and the significance of updating privacy policies. Finally, the discussion touches on the importance of hiring experts for crisis situations and includes a book recommendation for personal reading enjoyment. John gives listeners actionable tips on: 00:00 Intro 00:39 The Importance of PR for Law Firms 01:14 Handling a PR Crisis: Initial Steps 03:20 Predictable vs. Unpredictable Crises 04:03 Creating a Media Policy 12:26 Regulatory and Ethical Considerations for Law Firms 13:24 Unexpected Crises and Communication Strategies 21:32 The Role of a PR Expert in Crisis Management 26:41 Book Recommendations and Final Thoughts Resources mentioned in this episode: The Thursday Murder Club by Richard Osman Connect with John here: Instagram Twitter LinkedIn Facebook http://www.davidpr.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, John P. David, president of the David PR Group, discusses how law firms can prepare for and manage public relations crises. He outlines the importance of having a media policy, preparing for predictable and unexpected crises, and ensuring a single, clear point of communication during such events. John also emphasizes the role of PR professionals in handling crises effectively, by understanding media dynamics and delivering consistent messaging. The conversation provides vital insights into crisis management planning for law firms, including addressing regulatory challenges and the significance of updating privacy policies. Finally, the discussion touches on the importance of hiring experts for crisis situations and includes a book recommendation for personal reading enjoyment.John gives listeners actionable tips on: 00:00 Intro 00:39 The Importance of PR for Law Firms 01:14 Handling a PR Crisis: Initial Steps 03:20 Predictable vs. Unpredictable Crises 04:03 Creating a Media Policy 12:26 Regulatory and Ethical Considerations for Law Firms 13:24 Unexpected Crises and Communication Strategies 21:32 The Role of a PR Expert in Crisis Management 26:41 Book Recommendations and Final Thoughts Resources mentioned in this episode:The Thursday Murder Club by Richard OsmanConnect with John here: Instagram Twitter LinkedIn Facebook http://www.davidpr.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, we have Christina Daves, a publicity strategist who has helped clients achieve over 1 billion views and over $100 million in sales through free publicity.   Author of two best-selling books on PR, On-Air Lifestyle Expert, QVC Guest Host, and podcast host of Living Ageless and Bold.   Her experiences with PR for her fashion line inspired her to start PR for Anyone, teaching others how to achieve similar media success.   Christina emphasizes asking for what you want—media exposure, help, or opportunities. She believes in the power of asking to achieve desired outcomes.   She highlights the ability to make choices about work, such as adjusting client loads and taking breaks as needed. Website: Christina Daves LinkedIn: Christina Daves Other site: PR for Anyone with Christina Daves   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

The Lawyer Stories Podcast Episode 192 features Liana Zavo, Founder & CEO ZavoMedia PR Group.  Liana is a PR Expert, Crisis and Reputation Manager, Forbes Thought Leader & Contributor, located in New York City. Liana shares with us that she is a second generation journalist, inspired by her grandmother who was a journalist in Russia.  Liana is passionate about what she does, and will get your personal brand and company recognized on television and major media platforms – like she has done for Lawyer Stories with our PIX 11 article that featured in July 2024.  Liana is inviting Lawyer Stories community members to attend the upcoming PR & Branding Summit in NYC! https://www.eventbrite.com/e/be-seen-be-heard-nycs-pr-branding-summit-with-liana-zavo-tickets-971718846227?aff=erelexpmlt Use code at checkout: LawyerStories15

Do you want to get your online business featured in popular media outlets such as Forbes or Business Insider? In this episode PR Expert & Journalist, Jenna Farmer, is sharing the exact steps you can take to land media coverage that elevates your brand. As you listen, you'll learn what kinds of media features might benefit your business, what you should have in place before reaching out to these publications, how to craft the perfect pitch and what to do when you land media coverage to ensure that you stand out and actually drive traffic back to your website. For full show notes, visit leticiajcollins.com/podcast/93 LINKS MENTIONED:

In this episode I chat with Amy Bartko, owner of Chatterbox PR and Marketing. She helps boosts lifestyle brands with unique PR formula for growth. Let's enhance awareness, credibility and visibility. We break down: Why PR is important for all brands no matter the size Visibility is the gateway to credibility The do's and dont's in pitching the media Getting PR is easier than you think ...you just need the right formula It's time to start showing up and being seen Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite parts of the conversation! Follow Amy - https://www.instagram.com/chatterboxprandmarketing/ Free gift - Seasonal Pitch Template & Success Tracker

Mark Stephen Pooler is the Founder, Editor in Chief, Media & News Publisher of MSP News Global. Mark oversees the company's media business, as well as its intersection with global business leaders. Prior to forming MSP News Global in 2020, Mark spent his time as a Professional Speaker, International Bestselling Author, Radio/TV Host, and PR & Media Specialist. Mark is also the Founder of TMSP Agency, a Premium Media and PR Agency. Here Mark helps high-profile entrepreneurs share their stories through the use of PR and digital media to become known globally. When not working with his valued clients, Mark enjoys spending time with Lilly, his four-legged bestie. www.contactmark.me   ............................................................................................................................................................................................................ Come on over and take a look at all of the opportunities now available at Soulful Valley There is something for everyone! https://www.soulfulvalley.com/links

(Disclaimer: Click 'more' to see ad disclosure) Hey there, points people! Today, I'm chatting with Lexi, a digital nomad and public relations extraordinaire! In this episode we discuss how Lexi is able to leverage her business expenses for insane luxury travel, her experience flying with Air India, tips and tricks to get featured in big name media, and so much more! If you are a business owner like Lexi, consider the Chase Ink Business Preferred. If you are interested in supporting this show when you apply for your next card, check out geobreezetravel.com/cards and if you're not sure what card is right for you, I offer free credit card consultations at geobreezetravel.com/consultations ! ➤ Check out the Chase Ink Business Preferred Card HERE ➤ Waitlist for The Points Accelerator Timestamps: 00:00 - Intro 03:41 - Get to know Lexi 05:13 - How Lexi got into entrepreneurship at 19 08:18 - Why a PR agency? 09:53 - How does Lexi earn points through her business? 11:07 - Lexi's trips she has taken 11:44 - LAX-Bali 13:38 - Lexi's go to hotel brand 15:17 - Going to NYC 15:30 - Tokyo business class lounge 16:38 - Singapore airport/lounge 17:57 - Flying Air India 20:37 - Not all business class flights are created equal 23:47 - Lexi's top 3 anticipated things for her upcoming trip 27:00 - How to travel while managing a business 31:53 - How Lexi gets people featured in media publications 38:09 - Lexi's #1 tip for points and miles 40:32 - Outro == ➤ You can find Lexi Here ➤ You can find Julia through her ⁠⁠Free Course⁠⁠ (includes hotel upgrade email template) | ⁠⁠Instagram⁠⁠ | ⁠⁠Credit Card Links⁠⁠ | ⁠⁠Patreon⁠⁠ | ⁠⁠YouTube⁠ ➤ Sign up for the newsletter for exclusive access to free coaching calls! ➤ Ask me a question or request a free award search tutorial HERE! Geobreeze Travel is part of an affiliate sales network and receives compensation for sending traffic to partner sites, such as milevalue.com. This compensation may impact how and where links appear on this site. This site does not include all financial companies or all available financial offers. Terms apply to American Express benefits and offers. Enrollment may be required for select American Express benefits and offers. Visit americanexpress.com to learn more.

Picture this. It's a typical Tuesday morning. You're having coffee and checking social media when you notice your business is being tagged in different posts repeatedly. There's growing criticism over a post you made. And suddenly, people are calling on their friends to boycott your business! What do you do?    My guest today, Evan Nierman, is a top crisis PR expert. During the past two decades, he's provided crisis management and strategic communications counsel to leading companies, high-profile business leaders, government officials, and presidential candidates. Today, he's the founder and CEO of Red Banyan, an international crisis management and public relations firm.    Today, Evan reveals how to be relatable to your customers while also being cautious about what you share on social media. And how to avoid controversial topics that could lead to unintended consequences. Evan also shares a personal story about a client who was mistakenly targeted for a boycott. Plus, he walks you through how to handle cancel culture situations, including exactly what to say. This is one of the most interesting topics we've talked about on this podcast. I think you'll really enjoy listening to my conversation with Evan Nierman.   Connect with Evan HERE.    Buy Evan's book HERE.   Get access to Simple Teen Success HERE.   Order your copy of the USA Today and Wall Street Journal bestselling book Good Money Revolution here: https://amzn.to/34hSonE   Ready to take your business to the next level? Schedule a call with Derrick today here: www.GoodMoneyFramework.com/consulting   For daily tips to help you make and save money, follow us on Instagram @derricktkinney