Podcasts about press releases

U.S. Army Cadet Command is implementing a strategic rebalance and optimization of the Senior ROTC program. This is a significant change for Army ROTC. The hosts looks at the impacts of these changes and what it means for cadets, parents, and the programs and universities. Press Release

DC to release Our Worlds at War omnibuses. Clover Press releases Humble Bundle. Chris Ware designs stamps.SUBSCRIBE ON RSS, APPLE, SPOTIFY, OR THE APP OF YOUR CHOICE. FOLLOW US ON BLUESKY, INSTAGRAM, TIKTOK, AND FACEBOOK. SUPPORT OUR SHOWS ON PATREON.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

KEY TAKEAWAYS: - You need both digital and traditional marketing. Don't go 100% one or the other.- Every practice area is different. Your strategy should match your urgency level, location, and audience.- Each platform and tactic needs its own strategy — you can't copy-paste the same thing everywhere.- You're either spending time or money. There is no magical free version.DIGITAL MARKETING OPTIONS (Pick 3–4 max):- Influencer or affiliate shoutouts (great for PI with public clients)- SEO + Blogs (get found on Google with keyword-packed posts)- Ebooks/Checklists (guides like “10 things to know before your consult”)- Social Media (every platform needs its own strategy — don't post the same stuff everywhere) - LinkedIn = professional network - Instagram = visual storytelling - TikTok = casual, real-life law - YouTube = longform explainer content - Pinterest = great if you sell templates, contracts, or courses- Webinars (great for estate planning or info-heavy topics)- Google Ads (aka pay-per-click; expensive but fast leads)- Podcast (only if you're really interesting)- Guest on Podcasts (better option — share stories, not statutes)- Google/Yelp Reviews (ask for them + use keywords!)- Press Releases (only if you have big news to share)- Write for online legal sites (Above the Law, Law360, etc.)TRADITIONAL MARKETING OPTIONS (Layer these in):- Cold calling referral sources (real estate agents, chiropractors, etc.)- Flyers + brochures (leave them in local spots)- Speaking engagements (CLE panels, bar events — build authority)- Direct mailers (expensive, but people *do* keep them)- Print ads in local magazines (great for estate or biz lawyers)- 1:1 Lunches (Nermin's fave — ditch the networking groups)- Bar/professional associations (one intro could lead to big biz)- TV + radio ads (super expensive; only works with a real strategy)- Referral + networking groups (BNI, Lawyers 500, etc.)- Past client check-ins (call your old clients. Seriously.)- Promo products (pens, mugs — layered in, not random)- Billboards (yes, they still work — include your phone number!)- Firm-branded magazine (expensive, but unforgettable)FINAL REMINDERS:- You can't just "do marketing." You need to pick a few things and do them well.- Each channel needs its own plan — don't treat them all the same.- Feeling overwhelmed? That's normal. Marketing is a full-time job.- If you're not spending money, you'll need to spend time. - If you're doing neither — you're not marketing.

S5:E15 Discover how small businesses can punch above their weight with actionable PR strategies from Mickie Kennedy, founder of eReleases and renowned PR expert. In this episode, Mickie shares his journey from creative writing to building a leading press release distribution service, and delivers practical insights for entrepreneurs aiming for real media coverage, credibility, and results without the big agency price tag. Growth hacking at its finest! Key Takeaways for Small Business Owners & Entrepreneurs via Mickie's discussion with Dr. LL: [4:15] The Power of Storytelling in Press Releases: Mickie explains how shifting from dry data tables to compelling stories in press releases led to major media coverage, opening new markets and building credibility for his company. [7:24] Identifying Market Opportunities: He describes how listening to journalists' needs and early trends (like email distribution) inspired the creation of eReleases, showing the importance of adapting to industry shifts. [9:00] Affordable Access to National Media: Mickie reveals how eReleases partners with PR Newswire to offer national press release distribution at a fraction of the typical cost, making media access feasible for small businesses. [10:25] Knowing When to Make the Leap: For those balancing a day job and a side hustle, Mickie shares his conservative approach—saving six months of living expenses and waiting until his business generated double his living costs before going full-time. [11:31] Financial Caution in Growth: He discusses the importance of financial reserves before hiring employees, emphasizing responsible growth and risk management for entrepreneurs. Whether you're a startup founder, author, or small business owner, this episode delivers actionable PR tips and inspiring stories to help you gain real media traction and grow your business.

S5:E15 Discover how small businesses can punch above their weight with actionable PR strategies from Mickie Kennedy, founder of eReleases and renowned PR expert. In this episode, Mickie shares his journey from creative writing to building a leading press release distribution service, and delivers practical insights for entrepreneurs aiming for real media coverage, credibility, and results without the big agency price tag. Growth hacking at its finest! Key Takeaways for Small Business Owners & Entrepreneurs via Mickie's discussion with Dr. LL: [4:15] The Power of Storytelling in Press Releases: Mickie explains how shifting from dry data tables to compelling stories in press releases led to major media coverage, opening new markets and building credibility for his company. [7:24] Identifying Market Opportunities: He describes how listening to journalists' needs and early trends (like email distribution) inspired the creation of eReleases, showing the importance of adapting to industry shifts. [9:00] Affordable Access to National Media: Mickie reveals how eReleases partners with PR Newswire to offer national press release distribution at a fraction of the typical cost, making media access feasible for small businesses. [10:25] Knowing When to Make the Leap: For those balancing a day job and a side hustle, Mickie shares his conservative approach—saving six months of living expenses and waiting until his business generated double his living costs before going full-time. [11:31] Financial Caution in Growth: He discusses the importance of financial reserves before hiring employees, emphasizing responsible growth and risk management for entrepreneurs. Whether you're a startup founder, author, or small business owner, this episode delivers actionable PR tips and inspiring stories to help you gain real media traction and grow your business.

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676 

I share a recent breakthrough in my entrepreneurial journey with Podsqueeze. After experimenting with various marketing strategies, I discovered the power of targeted press releases. Initially, I struggled with traditional PR methods, but I found success by reaching out to niche podcasting newsletters. This approach not only increased our visibility but also connected us directly with our target audience. I emphasize the importance of finding your niche and leveraging industry-specific channels for effective outreach. Tune in to learn how to apply these insights to your own projects!Timestamps by PodSqueezeIntroduction and Podcast Promotion (00:00:07)Early Perceptions of Entrepreneurship (00:01:12)First Tech Job and Startup Culture (00:02:25)Discovering Bootstrapping vs. VC Startups (00:04:48)Growth Plateau and Entrepreneurial Skills (00:05:57)Defining Startups vs. Businesses (00:07:00)Learning Marketing Channels (00:08:02)Initial Attempts at PR and Press Releases (00:09:16)Press Release Agencies and Fiverr Experience (00:11:31)Understanding Press Release Feeds (00:13:48)Breakthrough with Niche Newsletters (00:16:53)Success with Newsletter Outreach (00:18:57)Key Lesson: Go Niche for PR (00:21:16)Closing and Call to Action (00:22:18)Here are the mentions with timestamps arranged by topic:Tools and Websites"Twitter": "00:00:07""Fiverr": "00:11:31""Reddit": "00:17:57""Yahoo": "00:14:54""MSN": "00:14:54""Google": "00:08:02"Concepts and Terms"Press Releases": "00:09:16""SEO (Search Engine Optimization)": "00:08:02""Backlinks": "00:09:16""Cold Emails": "00:08:02""Niche Marketing": "00:21:16"Notable Mentions"Podsqueeze": "00:05:57""ChatGPT": "00:16:53""Peter Levels": "00:04:48"Summary of Key Points"The importance of finding niche newsletters for press releases": "00:21:16""The difference between startups and bootstrapping businesses": "00:07:00""The realization of using press releases effectively within the podcasting community": "00:18:57"

So you've got your company. You've got your book. You've got an idea. But how do you get it out into the world?Releasing the first book as a press can be a lot like making the first pancake—you learn a lot in the process. There are a lot of traps and pitfalls presses can fall into, and Jane Friedman of the Hot Sheet is back to talk to Joe and Elly about how a press can get their first book out there.************Thank you for watching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************

Want to see your JCI Canada events splashed across headlines and featured on the evening news? This episode is for you! We're thrilled to welcome Areej Zayat, a seasoned journalist and media expert, to share her insider knowledge on attracting news outlets and shining during media interviews.Areej dives deep into tactical tips, revealing the secretsto crafting compelling pitches that grab journalists' attention and the art of transforming your JCI initiatives into newsworthy stories. She'll walk you through practical strategies for identifying the pe rfect media angles andcreating buzz that makes outlets want to cover your events by hitting the heart, the brain or the wallet.Whether you're a local chapter president, a project lead, orsimply passionate about elevating JCI's visibility, this episode offers actionable insights to help you amplify your message and showcase the incredible work of JCI Canada.Key Takeaways:Strategies for identifying and pitching newsworthy JCI events.Crafting compelling press releases and media advisories.Tips for preparing for and excelling in media interviews.How to deliver clear, concise and impactful messages.Join us as Areej Zayat empowers JCI Canada members tobecome media magnets and articulate advocates for their impactful work!Connect with Areej on LinkedIn here by clicking here.

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676 

This episode is presented by Create A Video – Charlotte City Councilwoman Tiawana Brown, who is facing federal fraud charges, orchestrated a fraudulent press release announcing she would not run for re-election. She claims she did it to test her allies' loyalty and find a leaker... and that she still intends to run for re-election. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Are you making the most of your nonprofit's public relations efforts? In this episode, I sit down with Aquila Mendez, founder of Haute in Texas PR and marketing agency, to explore how organizations can maximize their PR strategies and create lasting impact. The Evolution of Public Relations - How PR has become more integrated with marketing - The importance of building relationships with media outlets - Strategies for crafting compelling, newsworthy stories Maximizing Your PR Efforts - Repurposing press releases across multiple channels - Creating a crisis communication plan before you need it - Leveraging thought leadership to build credibility Crafting Effective Pitches - Focusing on superlatives and data points - Using clear, jargon-free language - Highlighting the true impact on your community Building Strong Agency Partnerships - What to look for when hiring a PR agency - Questions to ask potential partners - The importance of trust and alignment in agency relationships Whether you're just starting to explore PR or looking to refine your existing strategy, this episode provides valuable insights to help your nonprofit amplify its message and reach new audiences. Don't miss this opportunity to learn from an industry expert and take your organization's storytelling to the next level. Tune in now and discover how to harness the power of public relations for your cause. Want to Skip Ahead? Here are Key Takeaways: 04:09 The Changing Landscape of PR Public relations has evolved to work more closely with marketing, emphasizing the importance of storytelling and relationship-building. 11:49 Crafting Effective Press Releases Learn strategies for creating press releases that resonate with media outlets, including the importance of being prepared with supporting materials. 19:38 Pitching Media Successfully Discover the key elements of an effective media pitch, including focusing on superlatives, data points, and clear, jargon-free language. 28:25 Choosing the Right PR Partner What to look for when hiring a PR agency, including understanding their philosophy and approach to measuring ROI. Aquila Mendez Valdez Aquila is the Founder of Haute in Texas, an award-winning PR and Marketing agency. She's been asked to speak to audiences across the US, Europe and Asia, and has been featured in Forbes, Newsweek and The Telegraph, in addition to numerous TV appearances and podcasts. Her blog collaborations and client roster feature some of the world's biggest brands, including Vogue, Prada, Lincoln, Neiman Marcus, Kendra Scott, Orangetheory. She is also the founder of Haute in Network Agencies, a franchise model to help other women own their own agencies, and was named a San Antonio Biz Journal 40 Under 40 honoree. Learn more at hitpr.com Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

www.marktreichel.comhttps://www.linkedin.com/in/mark-treichel/In this short and slightly offbeat solo episode, Mark shares a personal tale of dog sitting gone sideways—with two lovable pit bulls, a well-intentioned checklist, and a humbling C-minus execution grade.But the real story is what the NCUA didn't do last week.The agency quietly canceled its June board meeting and offered only a placeholder for July, continuing a trend that started under Chairman Todd Harper. Mark weighs in on what this says about the agency's direction, leadership, and communication strategy.

The Future of Public Relations: Leveraging AI and Authenticity with We Feature You PR's Zachary BernardIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge sat down with Zachary Bernard, founder of We Feature You PR, to explore how AI and storytelling are reshaping the public relations landscape. Zachary shared his passion for authentic communication and offered valuable insights into media strategies, podcasting, and the future of earned media. If you're a founder or business leader seeking organic growth through meaningful visibility, this episode is a must-listen.Redefining PR: Strategic Storytelling, AI, and Founder VisibilityZachary's approach to public relations is rooted in earning trust, not just attention. He emphasizes that effective PR isn't about buying exposure—it's about earning it through strategic placements in publications that matter to your audience. Rather than chasing broad media hits, he advises founders to prioritize niche outlets and tailored storytelling that speaks directly to decision-makers. This shift away from generic, high-volume PR toward targeted and authentic media engagement is where long-term brand value is built.The conversation also tackled the rising role of AI in public relations. Zachary clarified that while AI tools can help with research and ideation, they're no replacement for human authenticity. In fact, as synthetic content becomes more prevalent, people will crave real human voices and experiences more than ever. He encourages businesses to use AI to refine messaging, but always pair it with emotional intelligence and human connection—especially when pitching to journalists or appearing as a podcast guest.Speaking of podcasts, Zachary sees them as one of the most powerful tools for founder visibility today. Unlike traditional media, podcasting allows for longer-form, authentic conversations that build trust with listeners. He offered tactical advice for those new to guesting, including researching your target shows, tailoring pitches, starting with smaller podcasts to build confidence, and promoting your episodes after they air. These simple but effective strategies can dramatically increase your PR success and position you as a credible expert in your field.About Zachary BernardZachary Bernard is the founder of We Feature You PR and host of The Entrepreneur's Logbook podcast. With a focus on earned media and organic brand growth, he helps founders and executives gain visibility through strategic PR and podcast features.About We Feature You PRWe Feature You PR helps founders and business leaders earn media placements and podcast features that build credibility and organic authority—without relying on paid ads.Links Mentioned in this EpisodeWe Feature You PR WebsiteZachary Bernard on LinkedInEpisode HighlightsWhy earned media beats paid advertising for long-term brand credibilityHow AI is reshaping PR—and where human authenticity still winsTactical steps to pitch yourself as a podcast guestThe difference between broad vs. niche PR strategiesWhy storytelling is the foundation of any successful PR campaignConclusionThis episode with Zachary Bernard makes one thing clear: the future of PR lies in authenticity,...

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676

Sinn Fein Housing Spokesman, Eoin O'Broin discusses his parliamentary question about the numbers of extra planning staff hired over the last two years by local authorities.

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn Our Episode today we're diving into the ASI - The annual report from JD Power that measures client satisfaction amongst major brands in the non-dealer auto repair world - which we affectionately call the “Aftermarket”Today's Word of the Day is:ExtrapolationNounnoun: extrapolation; plural noun: extrapolationsthe action of estimating or concluding something by assuming that existing trends will continue or a current method will remain applicable.In this episode our host, Craig O'Neill invites you to take a close look at JD Powers Aftermarket Service Index (ASI).There are some unique takeaways regarding communication “shortfalls” and they play well into the narratives we have been discussing in for several years.If you think surveys have nothing to offer you - listen up and you'll see why Craig values these annual findings!Link to the the 2025 JD Power ASI Press Release: https://www.jdpower.com/business/press-releases/2025-us-aftermarket-service-index-asi-studyLink to the 2025 JD Power CSI Press Release:https://www.jdpower.com/business/press-releases/2025-us-customer-service-index-csi-studyLink to the 2023 JD Power CSI Press Release:https://www.jdpower.com/business/press-releases/2023-us-customer-service-index-csi-studyLet's go into the Press Release now - from April 29th.The key findings cited in the 2025 study:Finding 1.“Aftermarket Service Providers lag when it comes to use of technology:” Craig reacts to JD Powers findings regarding the technology disparity between the aftermarket and the dealer segments.Finding 2.“Customer prefer text message updates - but are more likely to receive phone calls:”Craig shares his perspective on the significance behind the measurable satisfaction point difference between phone calls and texts as the means for receiving updates.Key Note - The article cites that this applies “When they (the client) indicate texts are preferred.”Listeners are invited to compare this note on the 2025 ASI to the 2023 CSI (linked above)Finding 3.“Photo and video multi-point inspection (MPI) results being used more frequently:”Craig highlights this positive news - but emphasises a significant caveat with regards to the quality...

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676 

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676

In this episode of Mastering E-Commerce Marketing, host Eitan Koter talks with Gloria Chou, an award-winning PR strategist and host of the Small Business PR Podcast.Gloria helps small businesses, especially female and BIPOC founders, get featured in media outlets like Forbes, Vogue, Oprah's Favorite Things, and the New York Times. Her unique approach doesn't rely on expensive ads, PR agencies, or large followings.During their conversation, Gloria shares practical ways entrepreneurs can start earning organic media coverage. She introduces her easy-to-use CPR pitching method, showing exactly how to write messages that journalists actually read and respond to.Gloria also explains why organic PR often works better and lasts longer than paid ads or influencer campaigns. She highlights common mistakes brands make when reaching out to journalists and offers clear advice on how to fix them.Whether you're new to PR or just looking for ways to get better results without overspending, Gloria's strategies make it simple to get started right away.This episode offers clear tips for any entrepreneur who wants more visibility for their business without complicated processes or high costs.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Gloria Chou, Founder and Chief Strategist at Gloria Chou PR LLCGloria Chou's LinkedIn Gloria Chou PR LLCWatch the full Youtube video here:https://youtu.be/kNvdZ8YbYXoTakeaways:PR is about being seen, heard, and valued.Organic PR is more credible and sustainable than paid ads.Crafting a relevant pitch is crucial for success.The CPR framework stands for Credibility, Point of View, and Relevance.Identify the right journalists by looking for commerce or shopping editors.Timing is key; pitch seasonal products ahead of time.Common mistakes include not following up and focusing too much on product features.Press releases can establish authority and protect intellectual property.Measure PR success through SEO and traffic analytics.Building relationships with journalists can lead to long-term visibility.Chapters:00:00 Introduction to PR and Its Importance03:00 Understanding Organic PR vs. Paid Advertising05:54 Crafting a Relevant Pitch: The CPR Framework08:59 Identifying the Right Journalists and Media Outlets12:03 Timing Your PR Efforts: Seasonal Strategies14:59 Common Mistakes in PR and How to Avoid Them17:59 The Role of Press Releases in PR Strategy21:05 Measuring Success in PR Campaigns23:50 Building Long-Term Relationships with Journalists26:53 Final Thoughts and Next Steps for Founders

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676 

BONUS: Marcelo Calbucci reveals Amazon's secret innovation framework that transforms product development! Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. In this BONUS episode, we explore "The PRFAQ Framework" (visit also the website) with author Marcelo Calbucci. He shares how Amazon's innovative approach to product development can be adapted by founders, product managers, and teams across industries. Learn how this powerful methodology creates alignment, clarifies vision, and ensures customer-centricity in product development. The Origins of PRFAQ "I learned the PR FAQ method at Amazon and realized this is a great tool that would be valuable for founders and product leaders." Marcelo Calbucci shares how his experience at Amazon introduced him to the PRFAQ framework—a structured approach to product ideation and development. He explains how this methodology transformed his thinking about innovation and why he felt compelled to share it with a wider audience through his book. The framework addresses a critical gap he observed in how teams approach product development, often lacking the clarity and customer focus needed for success. Understanding the PRFAQ Framework "PR FAQ stands for press release and frequently asked questions—it's a method to talk about and define a vision for the product." The PRFAQ framework is a six-page document with a highly prescriptive structure. Marcelo breaks down the components: Page 1: A press release announcing the product Page 2+: Customer FAQ addressing potential questions Page 3+: Internal FAQ covering implementation details This document serves as the foundation for product development, helping teams align on vision and strategy before diving into execution. Marcelo emphasizes that the framework forces teams to articulate the "why" behind their work, not just the "what" and "how." The Alignment Challenge "Challenge: pick a few people from your organization, ask each one 'why are we doing this?' Chances are you will get a different answer from different people." One of the most significant challenges in product development is the lack of alignment across teams. Marcelo highlights how common it is for team members to have different understandings of product goals and strategy. Without a shared vision, teams risk building features that don't solve the right problems or address customer needs effectively. The PRFAQ framework creates alignment by documenting and socializing product vision in a consistent format that encourages discussion and feedback. Practical Implementation Tips "Use the PRFAQ as a textual document, instead of a PowerPoint presentation—the discipline of writing helps clarify thinking." Marcelo offers several practical tips for implementing the PRFAQ approach effectively: Write things out in paragraphs rather than bullet points Consider writing the FAQs before the press release Use the document as a tool for discussion, not as a polished deliverable Conduct review sessions with peers, team members, and stakeholders Focus on substance over style—the goal is to discover feedback He emphasizes that the act of writing forces clearer thinking and exposes gaps in logic or understanding that might otherwise remain hidden. The Amazon Way "At Amazon, every product starts with a PRFAQ. It starts with someone having an idea. The first thing they do is to write the PRFAQ." Marcelo provides insight into how Amazon implements this framework across the organization. Every product initiative begins with a PRFAQ document that articulates the vision and strategy. Teams spend time discussing and refining this document before moving into execution. This methodical approach allows Amazon to get early feedback on ideas, helping to identify potential issues before significant resources are invested. The framework has been a cornerstone of Amazon's ability to innovate consistently across diverse product areas. Customer-Centricity in Practice "Here's one lesson about product leadership: understand the problems better than even the customer understands them." The customer-centric nature of the PRFAQ framework is one of its greatest strengths. By forcing teams to anticipate customer questions and articulate benefits from their perspective, the framework ensures products are built to solve real problems. Marcelo explains that sometimes the "customer" might be internal, but the principle remains the same—deeply understanding the problems before proposing solutions. This approach has proven particularly effective at Amazon, where customer obsession is a core value. Learning from the Book Development Process "In interviewing teams using the method, I discovered that the problem was convincing the whole team about the PRFAQ method." Interestingly, Marcelo applied the PRFAQ framework to the development of his own book. Through this meta-application, he discovered that the biggest challenge wasn't explaining the method itself but convincing entire teams to adopt it. This insight shaped the book's approach—making product strategy discussions less academic and more practical. He focused on providing concrete examples and templates that teams could immediately apply to their work. Resources for Deeper Learning "Read examples first, pay attention to how you write the phrases in the document." For listeners wanting to explore the PRFAQ framework further, Marcelo recommends starting with examples to understand the tone and structure. His book website offers resources and templates to help teams implement the framework. He emphasizes that seeing the framework in action is often more valuable than theoretical discussions, which is why he includes numerous examples in his book and supplementary materials. About Marcelo Calbucci Marcelo Calbucci is a founder, product and engineering leader, and innovation expert passionate about solving customers' biggest challenges through software. With over two decades of experience, he has launched dozens of products across industries and mentored nearly a thousand founders and professionals, shaping the future of product development and innovation. Marcelo Calbucci is the author of "The PRFAQ Framework: Adapting Amazon's Innovation Framework to Work for You," which describes Amazon's PRFAQ method—a strategic approach designed to refine and present new product ideas by focusing on customer-centric narratives. You can link with Marcelo Calbucci on LinkedIn and connect with Marcelo Calbucci on Substack.

Ivan Bebek, Chair and CEO, commented, “As we deepen our understanding of the Sombrero system, our confidence in the size and potential of the broader district continues to grow. These early drill results confirm our belief that we are only beginning to unlock the value of this largely underexplored, yet highly promising, land package. Although our initial permitted polygon was quite limiting, we have been able to develop a strong pipeline of drill-ready targets across the property and eagerly await the surface data collection on new, high-grade skarn and porphyry targets. Our priority is to secure key permits which are underway, in order to position ourselves to drill the most robust outcropping areas in the next phase of drilling. We are looking forward to additional exploration results and permit advancements as we prepare for a busy second half of 2025.” Sponsor: https://coppernicometals.com/ Press Release discussed: https://coppernicometals.com/coppernico-confirms-large-scale-copper-skarn-system-and-expands-pipeline-of-priority-targets-at-sombrero/ TSX:COPR; OTCQB: CPPMF 0:00 Intro 1:02 Hit low-grade copper 4:11 Phase two drill targets 5:59 Permits 7:24 Consider a JV? 9:31 Acquisition 11:18 Copper outcrops to be drilled next 13:12 Why not start with your best targets? 15:27 Catalysts Sign up for our free newsletter and receive interview transcripts, stock profiles and investment ideas: http://eepurl.com/cHxJ39 Sponsor Coppernico Metals pays MSE a United States dollar seven thousand per month coverage fee. Mining Stock Education (MSE) offers informational content based on available data but it does not constitute investment, tax, or legal advice. It may not be appropriate for all situations or objectives. Readers and listeners should seek professional advice, make independent investigations and assessments before investing. MSE does not guarantee the accuracy or completeness of its content and should not be solely relied upon for investment decisions. MSE and its owner may hold financial interests in the companies discussed and can trade such securities without notice. MSE is biased towards its advertising sponsors which make this platform possible. MSE is not liable for representations, warranties, or omissions in its content. By accessing MSE content, users agree that MSE and its affiliates bear no liability related to the information provided or the investment decisions you make. Full disclaimer: https://www.miningstockeducation.com/disclaimer/

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676 

"We're at an exciting intersection — a convergence of legacy customer bases with emerging technologies like vCons and AI," says Kevin Nethercott, Managing Partner of the CPaaS Acceleration Alliance (CPaaSAA), in this special podcast with Technology Reseller News publisher Doug Green. In this episode, Nethercott announces the launch of the Service Provider Executive Forum, a new initiative designed to connect and empower CSP and MSP leaders, especially in North America. Built around CPaaSAA's extensive global ecosystem — now over 100 members strong — the Forum aims to provide business owners and executives with curated insights, networking opportunities, and access to the Alliance's global research and advisory marketplace. The Forum will include: Monthly newsletters tailored for executive decision-makers In-person meetups and masterminds for networking and idea exchange Exclusive research content led by UK-based analyst Andrew Collinson Access to AI and data working groups, and early insight into transformative technologies like vCons Nethercott emphasizes that the Alliance is focused not only on cutting-edge innovation but also on practical enablement. CPaaSAA's commitment to industry standards, such as IETF's vCon, reflects its push to make AI implementation more effective and actionable across telecom operations. Learn more about the CPaaS Acceleration Alliance at: https://cpaasaa.com/ Read the Press Release at: https://telecomreseller.com/2025/05/13/cpaasaa-launches-the-service-provider-executive-forum-spef-to-empower-csp-msp-executives/

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676 

In this episode, we chat with Krishan Gopaul, Senior Research Analyst at the World Gold Council, who are the authority on Gold. They explore the unique gold market and industry research, producing analysis, commentary, and insights on the precious metal to improve the understanding, access, and trust in the yellow metal. Krishan has been with the World Council for over 14 years and is here today to give us an update on their latest Gold Demands Trend report for the first quarter of this year, some of the main drivers of gold at the moment, investor demand, and the activities of the central banks, and more. KEY TAKEAWAYS In the first quarter of 2025, total gold demand increased by 1% to 1,206 tonnes, marking the highest first quarter of gold demand since 2016. Investment demand, particularly from gold ETFs, was a significant driver of this increase. The main drivers for gold demand included macroeconomic factors such as inflation concerns and geopolitical uncertainties. Central banks continued to be a major source of demand, with ongoing purchases contributing to the overall support for gold prices. Retail investment in gold, particularly in bars and coins, saw a 3% year-on-year increase in the first quarter. This growth was driven by heightened uncertainty in the market, prompting both institutional and retail investors to seek gold as a safe haven asset. Central banks have been net buyers of gold since 2010, with significant purchases continuing into 2025. Emerging market central banks, such as those in Poland and China, were noted as key purchasers, maintaining a robust demand for gold. Jewellery demand faced pressure due to rising gold prices, with a 21% year-on-year decline in consumption. However, the value of gold jewellery sales increased by 40% year-on-year, indicating that consumers were spending more despite purchasing less volume, reflecting a shift towards viewing jewellery as an investment. BEST MOMENTS "We saw total gold demand in the first quarter up 1% to 1,206 tonnes, the highest first quarter of gold demand that we have seen since 2016." "In times of heightened uncertainty, gold tends to perform well; people see it as a safe haven asset." "Central banks have been net buyers of gold since 2010, and this trend is likely to persist." "Jewellery consumption was down 21% year on year, unsurprisingly given the rapid increase in price that we've seen." VALUABLE RESOURCES Mail: rob@mining-international.org LinkedIn: https://www.linkedin.com/in/rob-tyson-3a26a68/ X: https://twitter.com/MiningRobTyson YouTube: https://www.youtube.com/c/DigDeepTheMiningPodcast Web: http://www.mining-international.org This episode is sponsored by Hawcroft, leaders in property risk management since 1992. They offer: Insurance risk surveys recognised as an industry standard Construction risk reviews Asset criticality assessments and more Working across over 600 sites globally, Hawcroft supports mining, processing, smelting, power, refining, ports, and rail operations. For bespoke property risk management services, visit www.hawcroft.com GDT Q1 2025 Press Release: https://bit.ly/3YwykqH GDT Trends Q1 2025 Report: https://bit.ly/3ERvS7z GUEST SOCIALS https://www.gold.org/ https://www.linkedin.com/in/krishan-gopaul-32576114/ https://www.gold.org/goldhub/research/gold-demand-trends/gold-demand-trends-q1-2025 ABOUT THE HOST Rob Tyson is the Founder and Director of Mining International Ltd, a leading global recruitment and headhunting consultancy based in the UK specialising in all areas of mining across the globe from first-world to third-world countries from Africa, Europe, the Middle East, Asia, and Australia. We source, headhunt, and discover new and top talent through a targeted approach and search methodology and have a proven track record in sourcing and positioning exceptional candidates into our clients' organisations in any mining discipline or level. Mining International provides a transparent, informative, and trusted consultancy service to our candidates and clients to help them develop their careers and business goals and objectives in this ever-changing marketplace. CONTACT METHOD rob@mining-international.org https://www.linkedin.com/in/rob-tyson-3a26a68/ Podcast Description Rob Tyson is an established recruiter in the mining and quarrying sector and decided to produce the “Dig Deep” The Mining Podcast to provide valuable and informative content around the mining industry. He has a passion and desire to promote the industry and the podcast aims to offer the mining community an insight into people’s experiences and careers covering any mining discipline, giving the listeners helpful advice and guidance on industry topics.

We read a press release from the Missouri Valley Conference that has us confused, and a press release from the College Football Playoff Committee that we don't really care about.

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676 

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676 

Friday, April 25, 2025 - DNA Day Good luck at Sprint tomorrow.  $194k at this moment.   WODC Readout Saw friends (Hebbian Bio, Unravel, Ana M, Balaji) and families (HM AN E) RH Drug talk - https://youtu.be/Hpj72nMFfZc?si=dLVdeRNhVLfjCSar. (Other  Family Day Presentations from SYNGAP1 Conference in LA are on YouTube https://www.youtube.com/playlist?list=PLjpr3a14_ls2ummdbWyUdvRpMcQBlRXy2)   Read out in a panel where we had to really talk through small molecule (broad - LB) vs precision (narrow C4/STK) and broad (Tevard). ASO Update: Trials need heterogenous populations.  At first, I expect we will be looking for PTVs beyond the first 3 or 4 exons.  Once approved, or in subsequent trials, I assume it will be available more broadly but not at first.  Trials are coming, take notes and videos. Press Release on Roadmap: https://www.linkedin.com/posts/graglia_progress-in-syngap1-therapeutic-development-activity-7321668845495066624-1dDn Oliver's Warrior Story - https://curesyngap1.org/syngap-warriors/oliver/ Sign up for the conference: 222 Days! https://curesyngap1.org/events/conferences/cure-syngap1-conference-2025-hosted-by-srf/ Impact Report Webinar can be watched in its entirety as well as in segments - 18 of them to cover most of the topics discussed are being added to our YT channel at https://www.youtube.com/playlist?list=PLjpr3a14_ls3OvtdFahBr4wAa8BL7aUkv Effie on TJB https://www.linkedin.com/posts/graglia_well-deserved-kudos-for-dr-terry-jo-bichell-activity-7321280877068541952-9f_1   CB Blood Drive this weekend in TN.  Read here for more information: https://curesyngap1.org/blog/fueling-research-syngap1-combinedbrain-biorepository-roadshow/ Newly Diagnosed Resources: https://cureSYNGAP1.org/Resources

AI and ECGs, novel ways to treat hypertension, combined lipid-lowering therapy after myocardial infarction, PFA and silent stroke, a move toward accountability in AF ablation, and pacing issues in TTVR are the topics John Mandrola, MD, discusses in this week's podcast. This podcast is intended for healthcare professionals only. To read a partial transcript or to comment, visit: https://www.medscape.com/twic I Help with ECGs in the ED AI Shows Promise for Rapid NSTEMI Diagnosis https://www.medscape.com/viewarticle/ai-shows-promise-rapid-nstemi-diagnosis-2025a10009pw Buscher et al https://doi.org/10.1093/eurheartj/ehaf254 II A Novel way to Treat HTN A Pacemaker to Control BP Gets FDA Breakthrough Designation https://www.medscape.com/viewarticle/pacemaker-control-bp-gets-fda-breakthrough-designation-2025a10009t3 JAHA paper https://www.ahajournals.org/doi/10.1161/JAHA.120.020492 Backbeat https://clinicaltrials.gov/study/NCT06059638 III Type of PFA may matter for Silent Cerebral Lesions Paper https://www.ahajournals.org/doi/10.1161/CIRCEP.125.013719 IV Accountability coming to US AF ablation Heart Rhythm Society Releases a Document on Establishing Centers of Excellence for AF ablation -- Press Release https://www.hrsonline.org/news/new-white-paper-on-atrial-fibrillation-centers-of-excellence/ V Pacing in Patients with Undergoing Transcatheter Tricuspid Valve Replacement Paper https://doi.org/10.1016/j.hrthm.2025.02.004 You may also like: The Bob Harrington Show with the Stephen and Suzanne Weiss Dean of Weill Cornell Medicine, Robert A. Harrington, MD. https://www.medscape.com/author/bob-harrington Questions or feedback, please contact news@medscape.net

With Mickie Kennedy, a PR expert and press release strategist who helps small businesses, startups, and authors get seen and heard. Over 26 years ago, he founded eReleases after witnessing firsthand how many entrepreneurs struggled to afford traditional PR services. His mission is simple: make media access and press release distribution both effective and accessible — with a human touch. Today, he continues to guide thousands of business owners toward greater visibility, credibility, and growth through strategic media coverage.Mickie holds an MFA in Creative Writing from George Mason University and still writes poetry with a group of fellow misfits in Maryland. His work and expertise have been featured on top business podcasts and media platforms. He lives in Baltimore County with his family and two feuding cats, enjoys British sci-fi, and admits to a serious diet soda habit.Join us in our conversation as Mickie breaks down why being an unknown brand can actually be your biggest PR asset, and how strategic storytelling can turn a press release into a multimillion-dollar opportunity. He shares lessons from his journey, insights into eReleases' partnership with PR Newswire, and tips for entrepreneurs who want to get media attention without breaking the bank. Tune in to learn how the power of a well-crafted press release can transform your business.To listen to the podcast and access the show notes and any other resources mentioned in this episode, visit us at www.legalwebsitewarrior.com/podcast.

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676 

Each week, the leading journalists in legal tech choose their top stories of the week to discuss with our other panelists.   This week's topics: Our new press release newswire Entegrata Raises $4.5M To Further Its Mission To Transform Law Firm Data Analytics and Business Intelligence Generative artificial intelligence is supercharging legal analytics Cleary Acquires Springbok AI in Rare Law Firm Legal Tech Acquisition

Thinking about sending a press release but overwhelmed by the cost of PR Newswire or Business Wire? In this video, I break down Qwoted's brand-new press release distribution tool, which gives small business owners and personal brands two powerful options—one of them completely FREE.Sign up on Qwoted:

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676 

   Slam the Gavel welcomes back Dr. Bandy X. Lee to the podcast. Dr. Lee was last on the podcast Season 4, Episode 23 (1-31-2023). Today we discussed Dr. Bandy Lee's lawsuit with impeachment initiative to bring transparency to the Star Chamber-like family court (Press Release).     Family courts are nefariously secretive, like the Star Chamber in England, which had been abolished approximately four centuries ago. Transparency is ESSENTIAL for deterring family court abuses which include judicial bias, witness perjury and CPS/Guardian ad Litem one-sided interviews.     Dr. Bandy Lee's lawsuit filed in the United States District Court for the District of New Jersey challenges the constitutionality of the dark secrecy cloud that hangs over family courts nationwide. The Judge in Dr. Lee's case censored her for writing about family court proceedings, ordering it to be removed from the internet and holding her in contempt under the threat of imprisonment is she should speak or write about the serious health and financial abuses she has professionally witnessed. A PRIOR RESTRAINT IN BLATANT FASHION OF THE VIOLATION OF THE FIRST AMENDMENT.     Both Dr. Lee and her constitutionally acclaimed Attorney, Bruce Fein are available to the media.To Reach Bandy Lee:  bandylee.com***** Supportshow(https://www.buymeacoffee.com/maryannpetri)Maryann Petri: dismantlingfamilycourtcorruption.comhttps://www.tiktok.com/@maryannpetriFacebook:  https://www.youtube.com/@slamthegavelpodcasthostmar5536Instagram: https://www.instagram.com/guitarpeace/Pinterest: Slam The Gavel Podcast/@guitarpeaceLinkedIn: https://www.linkedin.com/in/maryann-petri-62a46b1ab/  YouTube:  https://www.youtube.com/@slamthegavelpodcasthostmar5536  Twitter https://x.com/PetriMaryannEzlegalsuit.comhttps://ko-fi.com/maryannpetri*DISCLAIMER* The use of this information is at the viewer/user's own risk. Not financial, medical nor legal advice as the content on this podcast does not constitute legal, financial, medical or any other professional advice. Viewer/user's should consult with the relevant professionals. Reproduction, distribution, performing, publicly displaying and making a derivative of the work is explicitly prohibited without permission from content creator. Podcast is protected by owner. The content creator maintains the exclusive right and any unauthorized copyright infringement is subject to legal prosecution. Support the showSupportshow(https://www.buymeacoffee.com/maryannpetri)http://www.dismantlingfamilycourtcorruption.com/

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676 

Are press releases still worth it for small businesses and personal brands?

Bill O'Hanlon went from running a legitimate business to being the target of the FBI. When taking care of his father, he sparked a family war that put him in the cross hairs of law enforcement. While trying to fight that case, he's now been charged AGAIN with more fraud that could land him in prison by the time this video airs. Please check out this cautionary tale of corruption at the highest levels.https://www.ohanlonformayor.com  -  Official Campaign Site for William O'Hanlon https://menafn.com/1106830877/In-The-...  -  Press Release of William's suit against Susanhttps://jerseydesk.com/njnews/complai...    -    Press Release regarding Susan & Jim's illegal entry in to the locked rehab facilityLinks to Crime & Entertainment Like us on Facebook -   / crimeandentertainment  Follow us on -   / crimenentertainment  Listen on Spotify - https://open.spotify.com/show/4T67Bs5... Listen on Apple Music - https://podcasts.apple.com/us/podcast... Listen on Stitcher -

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676 

Topics:  It's The Next Thing, Zoom Sadness 2020, Unpaired Words, Our Identity, Love God/Love People, Partner With God, Forgiveness, Pizza Toppings, Your Are Unique, Dentists, FB Decrees, Airport Hot take, Parable of the Talent   Quotes: “We all mess up. What's the next thing we do?” “I'm very thankful we can be together in person.” “Forgiveness doesn't mean you have to endure abuse.” “Now is the best time to be alive for you.” Quotes: “I need a plastic bag full of other plastic bags.” “People who are faithful with what they have will be trusted with more.” “Be specific. Be audacious. Tell God what you're actually thinking.” . . . Want more of the Oddcast? Check out our website! Watch our YouTube videos here. Connect with us on Facebook!