Podcasts about press releases

Dear PR Friends!An article in BOF (Business of Fashion) recently caught my attention: it talked about influencers (TikTokers) hiring PR agencies to get themselves featured in traditional media.Interesting, right?When I tell you that PR is constantly evolving and knows how to take advantage of new technologies, I couldn't think of a better example.So why do these influencers want so-called traditional media to talk about them?Because TikTok stars are after the prestige and credibility that come with being featured in outlets like Vogue or the New York Times --- trading viral moments for lasting influence.An online article can remain accessible for years. And let's not forget about print magazines, which have an enviable shelf life compared to the instant nature of social media!I have to say, I love this: even these digital stars want to build something lasting, and traditional media still play a key role in growing their reputation.It may sound counterintuitive that, in an era dominated by influencer marketing, a TikToker with more than half a million followers would still be seeking traditional press coverage.But they've understood something important: media gives them access to millions of readers who never see them on TikTok... and also to brands that don't know them yet.As more and more creators aim to build sustainable careers beyond online fame, many are now seeking the legitimacy that only the press can provide.And those of you who follow me know my message well: PR is here to make you known.Don't miss one of our last two cohorts of the year to learn how to:GET FEATURED FOR FREE- September 29, 2025- November 10, 2025Sign up today!Don't miss our next FREE WORKSHOP on the #1 PR tool -- The Press Release here: September 17, 11 AM ETNataDON'T MISS OUR NEXT FREE WORKSHOP ➤ https://event.webinarjam.com/register/41/m420ws7mTO SEE THE PROGRAM: HOW TO GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelSIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37

Thinking about going independent? In this episode, we share practical marketing strategies for financial advisors preparing for a breakaway launch. At Oechsli, we've helped over 150 brand new financial advisory firms launch in the past two years, and we'll show you what it takes to retain clients, establish credibility, and build a strong foundation for long-term growth.What You'll Learn in This Video:✅ Why preparation, communication, and credibility are key to client retention✅ How to set a realistic launch timeline (2–3+ months before going live)✅ Naming your firm: personal brand vs. unique identity✅ Designing a logo that builds trust and future growth potential✅ Studio video & photography: the face of your new brand✅ Website essentials that signal legitimacy and professionalism✅ Signage, stationery, and marketing collateral that excite clients✅ Social media announcement strategies + boosting tips✅ Google Business Profile, Ads, and Press Release best practices✅ Email series & ongoing marketing (social, ads, video, podcasts)Why This Matters:Launching your independent firm isn't the time to cut corners. Every detail—from your logo and website to your first social media post—shapes how clients perceive your credibility and commitment. With the right plan, you can make your breakaway a seamless, successful transition.

Do you have a crisis plan in place right now? This week's guest, Mike Swenson, shares practical strategies to help you build a solid crisis plan before disaster strikes. With research showing that 40% of businesses never reopen after a major crisis, preparation isn't optional — it's essential. Tune in for actionable tips and proactive insights that can help safeguard your business when it matters most.

Are press releases dead? Not exactly—but most businesses are using them wrong.In this video, I'll share what I've learned after more than a decade as a publicist and PR strategist about how (and when) to use press releases to actually get results.Here's what you'll learn:✅ When you should not use a press release (and what to do instead)✅ The best times to leverage press releases for real media traction✅ How to distribute your release so it actually gets picked up✅ The #1 mistake brands make when writing press releases✅ Pro tips for making your release newsworthy and journalist-friendlyIf you've been thinking about putting out a press release—or wondering why yours didn't get results—this breakdown will save you time, money, and frustration.DIY PR PLAN (with Press Release TEMPLATE!)https://www.visibilityonpurpose.com/pitchparty Support the showWant a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

Send us a textIn this episode, Serena Ehrlich joins On Top of PR host Jason Mudd to discuss how AI-powered search engines take data from press releases, and how they decide on what to show their users.Tune in to learn more!Our Guest:Our episode guest is Serena Ehrlich. She's the go-to-market director at Notified, the parent company of GlobeNewswire, which provides global press release distribution services.Serena helps spread the “good word” of up-to-date, evolving PR strategies to help PR pros navigate an ever-shifting landscape.Five things you'll learn from this episode:1. How AI ingests press releases and what sticks 2. How the rise of AI-powered search engines parallels the rise of traditional search engines like Google3. Who actually reads press releases and why they're the most important to your business4. The current and future impact of fake press releases5. How to build a quality press release that will reach your intended audience Quotables@4:20 — “When somebody says a press release doesn't work, the very first thing I think of is, ‘Oh, you don't know what it's supposed to do.'” – Serena Ehrlich@13:33 — “Search, social, and AI.” – Serena Ehrlich@22:21 — “If it's as easy as you and me releasing a press release and having that impact AI, look at the opportunity.” – Serena Ehrlich@25:35 — “I love you guys, but your press releases are terrible.” – Serena Ehrlich@ - “People read in an F pattern. If you don't have images, you've lost them” – Serena EhrlichIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Serena EhrlichSerena Ehrlich is a veteran professional in the fields of investor relations, public relations, and marketing. She currently serves as the director of product marketing at Business Wire. Over more than 25 years, she has become a trusted authority on emerging communication technologies and strategies, helping guide organizations through evolving trends in media and consumer behavior. Her deep-rooted experience began in advertising, where she honed her understanding of large-scale branding before continuing through two decades in the newswire industry. She has driven successful local, national, and global campaigns for major brands such as Kraft, Kohl's, Avon, Mattel, and more.Serena transitioned into a strategic go-to-market and social media leadership role, currently serving as the go-to-market director at Notified. Known for her dynamic approach to modern media, she blends content creation, data insights, and format innovation to drive education, advocacy, and revenue. Her philosophy encapsulates this approach: Data + Content + Format = Education + Evangelists + Revenues. A recognized thought leader in the industry, she was named one of the Top 25 Women in Mobile to Watch in 2013 and continues to leverage her prSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

August 19th, 2025 was a great day for neuroscience. Why, you may ask? Because a paper published on Nature Aging discussed a breakthrough in being able to pinpoint a specific iron-associated protein in the Hippocampus related to age-related cognitive impairment. While numerous Press Release articles have made this sound like the cure to aging, this is not the case. Dr. Jonathan Karp and student producer Kaya Basatemur break this paper down into the steps these scientists took, and the logic behind their experiments and findings to determine if the PR articles have it right; is this truly the cure to aging, or is the media over exaggerating and generalizing specific findings? Listen in to find out in the newest episode of Health 411!

Send us a textIn this episode we interview Dan Ring, a seasoned B2B communications leader with years of experience in public relations, analyst relations, and integrated communications for global companies.What you'll learn in this episode:Why announcements carry authority that blog posts often lackHow press releases can directly support sales and marketing teamsThe best ways to distribute announcements without unnecessary delaysHow alignment with sales creates stronger impact and measurable revenue contributionTips for writing more compelling press releases, including the power of third-party quotes and clear calls to actionWhy imagery, logos, and customer testimonials elevate credibility and engagement

Struggling with press release writing? PressCable Insights has launched a comprehensive resource library packed with step-by-step guides and ready-to-use templates for every business announcement imaginable. Browse the full collection: https://presscable.com/insights PressCable City: London Address: 15 Harwood Road Website: https://presscable.com

On this episode of Proof-of-PR, Alex Gil & Eunice Hwangbo join Co-host Nikki Brown to discuss their PR and Comms insights from working with previous Melrose clients. Alex & Eunice cover topics such as how to educate clients on PR outcomes, the value of press releases in Crypto, client examples of how to announce company news and even insight into AI for comms professionals. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Timestamps: 0:00 | Intro 1:23 | Who is Eunice Hwangbo? 3:43 | Who is Alex Gil? 5:18 | Differences in PR Support by Industry 8:10 | Eras of Crypto Media Cycles 12:10 | Educating clients on PR 17:28 | Value of Press Releases in Crypto 20:22 | Client example of Announcing News 24:28 | BITWIRE AD SEGMENT 26:15 | Building profiles for thought leaders 31:45 | AI for Comms Professionals 36:35 | Staying technically curious 38:55 | No better time to be in PR ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

Send us a textIn this inspiring episode, I sit down with Mickie Kennedy, founder of eReleases, to explore his fascinating journey from writing poetry to building a successful press release distribution company. Mickie shares candid insights into his personal evolution as a leader—opening up about his early struggles as a micromanager and the steps he took to overcome it.We dive into how he learned to recognize the value of his employees, embrace flexibility, and develop leadership practices that foster trust and empowerment. Mickie also pulls back the curtain on his hiring philosophy, offering advice on attracting and retaining top talent in today's business climate.Whether you're a creative professional curious about entrepreneurship, a leader looking to let go of control, or someone who wants to understand how to build a team-centered culture, this episode is packed with wisdom and real-world takeaways.

Season 5 Episode 21: Official Press Release - NH Coalition Of Families Of The Missing And Murdered This episode is the official press release from the NH Coalition of Families Of The Missing And Murdered regarding the annual gathering scheduled for August 15th 2025 from 11AM to 1PM at the Concord State House in Concord NH. Next weeks episode will be the full unedited podium comments from the event. If you can attend, we will see you there! Follow or Visit Invisible Tears everywhere at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/invisibletearspodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠ Music Credits dreamy-piano-soft-sound-ambient-background-4049 Music by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WinkingFoxMusic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Pixabay⁠⁠⁠⁠⁠⁠⁠ Cinematic Motivational Music by Onoychenko_music from Pixabay Learn more about your ad choices. Visit megaphone.fm/adchoices

In this compelling episode, host Stephanie Weidle welcomes Trent McCotter, seasoned partner at Boyden Gray PLLC and head of its administrative-law practice. Trent previously served as Deputy Associate Attorney General of the United States and as an Assistant U.S. Attorney. Trent dives into the landmark settlement between Feds For Freedom (F4F) and the Department of Justice (DOJ), signed on August 7, 2025, following their challenge to the federal employee COVID-19 vaccine mandate issued on September 9, 2021. He recounts the lawsuit's timeline, from securing a pivotal January 2022 injunction that preserved over 400,000 federal jobs, to the recent agreement where the DOJ committed to actions like destroying certain vaccine status records (with opt-out options for those seeking discovery, such as employees facing ongoing retaliation, versus opt-in for those preferring a clean slate). Trent addresses whether this settlement implicitly acknowledges government overreach, contrasts negotiating with the Biden DOJ versus the incoming 2025 Trump DOJ, and speaks to critics who argue it falls short on accountability. He shares eye-opening discoveries from four years on the case, explains why his firm boldly took it on when others declined, and explores how this non-precedential win can still advance justice for others still seeking remediation. Feds For Freedom's Press Release: https://www.fedsforfreedom.org/settlement

Most small business press releases flop because they focus on announcements like “New logo!” or “New website!” Journalists want stories - real, human stories that connect. Your small size is a strength. Journalists love discovering authentic journeys. Instead of just announcing services, share client success stories with meaningful data and genuine quotes. Transformations beat feature lists every time. Before your next press release, ask: what's truly new or inspiring about your business? That's the hook that gets noticed. When your story matters, your PR will too. eReleases is a leader in affordable press release writing and distribution services. Founded by Mickie Kennedy in 1998, the company was built on the belief that publicity shouldn't be limited to big businesses. Since then, eReleases has helped more than 10,000 companies gain media exposure. Mickie Kennedy, Founder of eReleases, joined me on the podcast, A Better HR Business, to talk about: ✅ Key differences in press releases for large vs. small businesses in HR. ✅ Why storytelling resonates with journalists and audiences. ✅ Ways HR and consulting firms can make dry topics newsworthy. ✅ How small businesses can use their size as a PR strength. ✅ Using case studies and results to boost media pickup. ✅ Tips for format, submission, images, and AI tools. ✅ How press releases affect PR visibility and SEO. ✅ Typical success rates and keeping expectations realistic. ✅ Planning an annual press release strategy and key milestones. ✅ And much more. Website: www.ereleases.com LinkedIn: www.linkedin.com/in/publicity For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  You can find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Please share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc). HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

 Want to get your winery featured in the press? Start with a better press release. Erin Kirschenmann, Managing Editor of Wine Business Monthly and founder of Novel Pairings, shares what makes a press release newsworthy. She explains how to tailor your message, capture editors' attention with the five Ws, and why showcasing the human side of your brand matters. Learn how to craft more effective press releases and make your brand stand out. Resources:         265: How to Stand Out on Social Media in 2025 276: The Business Case for Employee Engagement in the Wine Industry | Marketing Tip Monday Erin Kirschenmann on Instagram Novel Pairings Wine Business Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

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Zahra Sabri comes on TPE to discuss Workplace harassment, IBA, her case and the Urdu debate.Zahra Sabri is a Karachi-based academic who teaches Indo-Muslim History and Literatures. She received her MA degree from the Department of Middle Eastern, South Asian, and African Studies at Columbia University in the City of New York through a Fulbright Scholarship. She has taught History and Urdu Language and Literature at universities such as McGill University, Canada (where she pursued doctoral work at the Institute of Islamic Studies), IBA Karachi, the Aga Khan University, Pakistan, Habib University, and the University of Karachi's Pakistan Study Centre. Her research focuses on Mughal History and the influence of the Persianate on Indo-Muslim languages, cultures, and traditions of learning, as well as on politics of identity centred around Urdu in South Asia. She is the curator of Koozah -- an anthology of Urdu short stories by new and little-known Pakistani writers (Oxford University Press, 2015). She is a literary translator, and has translated folk and classical poetry from almost a dozen Pakistani languages for eleven seasons of the popular music programme Coke Studio, Pakistan. She has also worked as a journalist for the Herald magazine (Dawn), winning the Zubeida Mustafa Award for Journalistic Excellence (2013) and has contributed articles to Pakistan's national press on diverse political and educational issues.The Pakistan Experience is an independently produced podcast looking to tell stories about Pakistan through conversations. Please consider supporting us on Patreon:https://www.patreon.com/thepakistanexperienceTo support the channel:Jazzcash/Easypaisa - 0325 -2982912Patreon.com/thepakistanexperienceAnd Please stay in touch:https://twitter.com/ThePakistanExp1https://www.facebook.com/thepakistanexperiencehttps://instagram.com/thepakistanexpeperienceThe podcast is hosted by comedian and writer, Shehzad Ghias Shaikh. Shehzad is a Fulbright scholar with a Masters in Theatre from Brooklyn College. He is also one of the foremost Stand-up comedians in Pakistan and frequently writes for numerous publications. Instagram.com/shehzadghiasshaikhFacebook.com/Shehzadghias/Twitter.com/shehzad89Join this channel to get access to perks:https://www.youtube.com/channel/UC44l9XMwecN5nSgIF2Dvivg/joinChapters:0:00 Introduction2:15 Story of the IBA lecturer harassment case47:47 Workplace Harassment, the Law and the Process52:55 Careerism and Old boys clubs1:00:00 Ombudsman ruling and the process after1:04:00 Publications1:10:30 The Urdu Debate1:13:48 Languages evolve1:17:30 Teaching Urdu and different styles of Urdu1:29:00 India Policy and Hindi1:31:25 Urdu vs Bengali1:40:00 Press Releases

Here is the full version.Helen Barnett (a former UK national news editor) and myself recently tried to use AI to turn a corproate story into something the mass media would use. It wasn't always easy but it did show some of the powerful strengths of AI as well as some of it's weaknesses.We decided to not just give our opinions but to test it.Apart from some editing to remove gaps, this is every part of our conversation and tests. Guest: https://www.helenbarnettmedia.co.uk/

(The short version - The long version will be in Episode 23)Join me and Helen Barnett, a former editor at a national UK newspaper, in this special episode of the podcast.Helen and I (I'm a former radio news editor) try to find the best way to use AI to write a press release.We don't quite get there...BUT.....We do uncover a lot of pitfalls along the way and discuss how to fix them.By the way this is the 14-minute version. I'll be releasing the full-length episode soon on the podcast where we cover almost double the number of points.If you're struggling with AI press releases or learning to pitch for the first time, it's worth a watch.#PR #AIinComms #MediaPitching #CommsStrategy #ThePRPodcast

1400 You've written press releases that went nowhere—but what if you could craft one that lands headlines, not the trash bin? Today's guest has helped thousands get real media coverage—and he's here to break down the winning formula. Please welcome… Mickie Kennedy!Website: www.ereleases.comSocial Media: https://www.facebook.com/ereleases.press.release.distribution https://www.linkedin.com/in/publicity/ https://x.com/ereleases________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusinessWant to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6164371927990272

Tulsi Gabbard went on Fox News to discuss Barack Obama's press release, then we got an update on what's going on at Market Basket. Visit the Howie Carr Radio Network website to access columns, podcasts, and other exclusive content.

In this episode of The Brainy Business podcast, Melina Palmer revisits her insightful behavioral economics analysis of Amazon, originally aired in July 2021. She explores how Amazon transformed the shopping experience by understanding consumer behavior and leveraging key psychological principles. From the impact of reduced shipping times to the ingenious use of social proof, Melina breaks down the strategies that have made Amazon a retail giant. Listeners will discover how Amazon's approach to problem-solving and project management, including the Press Release method, has contributed to their success. Melina discusses the importance of understanding the real problems consumers face and how Amazon's frictionless purchasing process, including one-click buying and easy returns, enhances customer satisfaction and loyalty. Additionally, Melina highlights the effectiveness of Amazon's Prime membership and the psychological tactics behind events like Prime Day, showcasing how urgency and scarcity drive consumer behavior. This episode serves as a valuable case study for businesses looking to implement behavioral economics principles to improve their customer experience. In this episode: Learn how Amazon uses behavioral insights to enhance the shopping experience. Discover the significance of understanding the real problems consumers face. Explore the impact of social proof and herding on purchasing decisions. Understand the benefits of easy returns and one-click purchasing. Gain insights into the psychological strategies behind Prime membership and scarcity tactics. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/516. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

We take a lot of pride in standing up for the people . As a member of the Americans for Safe Access., through My Partnership with BLOOM Hemp, we joined Americans for Safe Access and other patient advocacy groups in signing a joint letter to Congress—calling on them to restore critical protections for medical cannabis patients and providers in the Department of Justice budget.And you know what? Our voices made a difference. The House has now included language to protect state-legal medical cannabis programs from federal interference. That's a major step forward—a win for patients, providers, and everyone who believes in science-based, compassionate care.But let's be clear: the fight's not over.We joined this effort because patients deserve protection. Nurses should be able to care for them—without fear. DOJ budget decisions? They don't exist in a vacuum. They impact real people. They affect access, safety, and a nurse's ability to provide evidence-informed cannabis care.Here's what's at stake.Yes, the Rohrabacher–Farr amendment was added back in.There's a provision allowing the DOJ to enforce 21 U.S.C. 860—and that means double penalties for cannabis-related activity near schools, playgrounds, youth centers, and other community spaces. Even if those activities are completely legal under state law!The bill also tries to block efforts to reschedule marijuana. To stop federal agencies from re-evaluating cannabis policy based on current science and public health data.So here's what we need from you:Stay alert. Follow us, follow our partners like Americans for Safe Access. Know what's happening. Be ready—we may call on you soon. To speak out, raise your voice. Push the Senate to do better.Thank you for being part of this fight.The Win—Celebrate ProgressWe recently joined Americans for Safe Access and other advocates in urging Congress to restore key protections for medical cannabis. Our collective voice worked!!! The ThreatThe fight isn't over. Despite restoring protections, the bill still includes serious threats:- A provision allowing the DOJ to double penalties for cannabis activity near schools or community centers—even when all state laws are followed.- This puts providers and businesses at risk of raids or shutdowns, harming patients who depend on them.- Another section blocks federal efforts to reschedule marijuana, stalling progress in cannabis policy and science.What's at StakeThis isn't just policy—it's about patients and nurses. We can't let fear or outdated laws limit access or care.Here's how you can help:- Stay informed—follow us and groups like Americans for Safe Access.- Be ready to raise your voice. We may need your support soon to urge the Senate to fix these harmful provisions.I've included all links fore more info from Holistic Caring, Bloom Hemp and The Green Nurse on Substack. Join Us for education, and to purchase Bloom Hemp products at the best available pricing, treatment planning and ongoing education. Please visit Americans for Safe Access, for education in the seemingly daily revisions to our rights precariously balanced by powers that be. Lets remember, WE are the powers that be… Questions, comments, arguments or a hand to hold through the process, reach out to me directly.PRESS RELEASES:https://www.safeaccessnow.org/patient_organizations_hail_partial_victory_in_doj_budget_medical_cannabis_protections#gsc.tab=0CJS Letterhttps://assets.nationbuilder.com/americansforsafeaccess/pages/35472/attachments/original/1752519149/CJS_Letter.pdf?1752519149Discounted Products for Participationhttps://bloomhemp.com/ref/jackBLOOM Hemp IGhttps://www.instagram.com/bloom_hemp/Holistic Caring -Education, Treatment Planning-Communityhttps://holisticcaring.com/ref/jackThe GREEN NURSE on Substack, and Podcasthttps://thegreennurse.substack.com/SAFE ACCESS YouTubehttps://www.youtube.com/SafeAccessWebsitehttps://www.safeaccessnow.org/#gsc.tab=0

What topic would you like us to cover next?Our host, Chris Norton, reveals his biggest career mistake when he joined a new PR agency as an account manager. What started as enthusiasm to impress his new employers quickly descended into a PR disaster when he prematurely distributed a press release about a new bar opening without client approval.• Background as a PR professional with experience in London before moving to Leeds• Eagerly took on a project for an alcohol brand launching a new bar• Misinterpreted "good to go" from London office as permission to distribute the press release• Sent the release to media outlets without client approval• Discovered his mistake when the story triggered local controversy on the evening news• Feared being fired on his first weekend in the new job"To everybody out there I apologise for sending a release out too early. I was just keen to get going, but luckily I survived and I'm here to do this podcast with you today."Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

U.S. Army Cadet Command is implementing a strategic rebalance and optimization of the Senior ROTC program. This is a significant change for Army ROTC. The hosts looks at the impacts of these changes and what it means for cadets, parents, and the programs and universities. Press Release

DC to release Our Worlds at War omnibuses. Clover Press releases Humble Bundle. Chris Ware designs stamps.SUBSCRIBE ON RSS, APPLE, SPOTIFY, OR THE APP OF YOUR CHOICE. FOLLOW US ON BLUESKY, INSTAGRAM, TIKTOK, AND FACEBOOK. SUPPORT OUR SHOWS ON PATREON.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

KEY TAKEAWAYS: - You need both digital and traditional marketing. Don't go 100% one or the other.- Every practice area is different. Your strategy should match your urgency level, location, and audience.- Each platform and tactic needs its own strategy — you can't copy-paste the same thing everywhere.- You're either spending time or money. There is no magical free version.DIGITAL MARKETING OPTIONS (Pick 3–4 max):- Influencer or affiliate shoutouts (great for PI with public clients)- SEO + Blogs (get found on Google with keyword-packed posts)- Ebooks/Checklists (guides like “10 things to know before your consult”)- Social Media (every platform needs its own strategy — don't post the same stuff everywhere) - LinkedIn = professional network - Instagram = visual storytelling - TikTok = casual, real-life law - YouTube = longform explainer content - Pinterest = great if you sell templates, contracts, or courses- Webinars (great for estate planning or info-heavy topics)- Google Ads (aka pay-per-click; expensive but fast leads)- Podcast (only if you're really interesting)- Guest on Podcasts (better option — share stories, not statutes)- Google/Yelp Reviews (ask for them + use keywords!)- Press Releases (only if you have big news to share)- Write for online legal sites (Above the Law, Law360, etc.)TRADITIONAL MARKETING OPTIONS (Layer these in):- Cold calling referral sources (real estate agents, chiropractors, etc.)- Flyers + brochures (leave them in local spots)- Speaking engagements (CLE panels, bar events — build authority)- Direct mailers (expensive, but people *do* keep them)- Print ads in local magazines (great for estate or biz lawyers)- 1:1 Lunches (Nermin's fave — ditch the networking groups)- Bar/professional associations (one intro could lead to big biz)- TV + radio ads (super expensive; only works with a real strategy)- Referral + networking groups (BNI, Lawyers 500, etc.)- Past client check-ins (call your old clients. Seriously.)- Promo products (pens, mugs — layered in, not random)- Billboards (yes, they still work — include your phone number!)- Firm-branded magazine (expensive, but unforgettable)FINAL REMINDERS:- You can't just "do marketing." You need to pick a few things and do them well.- Each channel needs its own plan — don't treat them all the same.- Feeling overwhelmed? That's normal. Marketing is a full-time job.- If you're not spending money, you'll need to spend time. - If you're doing neither — you're not marketing.

Want your press release to reach global media and investors? Learn proven strategies for timing, formatting, and submitting press releases to Bloomberg's prestigious distribution service, maximizing impact and visibility for your brand announcements. Read more at https://ampifire.com/blog/how-to-submit-a-press-release-or-publish-on-bloomberg-news-article-cost-journalist-email-contact-methods/ AmpiFire City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://ampifire.com/

S5:E15 Discover how small businesses can punch above their weight with actionable PR strategies from Mickie Kennedy, founder of eReleases and renowned PR expert. In this episode, Mickie shares his journey from creative writing to building a leading press release distribution service, and delivers practical insights for entrepreneurs aiming for real media coverage, credibility, and results without the big agency price tag. Growth hacking at its finest! Key Takeaways for Small Business Owners & Entrepreneurs via Mickie's discussion with Dr. LL: [4:15] The Power of Storytelling in Press Releases: Mickie explains how shifting from dry data tables to compelling stories in press releases led to major media coverage, opening new markets and building credibility for his company. [7:24] Identifying Market Opportunities: He describes how listening to journalists' needs and early trends (like email distribution) inspired the creation of eReleases, showing the importance of adapting to industry shifts. [9:00] Affordable Access to National Media: Mickie reveals how eReleases partners with PR Newswire to offer national press release distribution at a fraction of the typical cost, making media access feasible for small businesses. [10:25] Knowing When to Make the Leap: For those balancing a day job and a side hustle, Mickie shares his conservative approach—saving six months of living expenses and waiting until his business generated double his living costs before going full-time. [11:31] Financial Caution in Growth: He discusses the importance of financial reserves before hiring employees, emphasizing responsible growth and risk management for entrepreneurs. Whether you're a startup founder, author, or small business owner, this episode delivers actionable PR tips and inspiring stories to help you gain real media traction and grow your business.

S5:E15 Discover how small businesses can punch above their weight with actionable PR strategies from Mickie Kennedy, founder of eReleases and renowned PR expert. In this episode, Mickie shares his journey from creative writing to building a leading press release distribution service, and delivers practical insights for entrepreneurs aiming for real media coverage, credibility, and results without the big agency price tag. Growth hacking at its finest! Key Takeaways for Small Business Owners & Entrepreneurs via Mickie's discussion with Dr. LL: [4:15] The Power of Storytelling in Press Releases: Mickie explains how shifting from dry data tables to compelling stories in press releases led to major media coverage, opening new markets and building credibility for his company. [7:24] Identifying Market Opportunities: He describes how listening to journalists' needs and early trends (like email distribution) inspired the creation of eReleases, showing the importance of adapting to industry shifts. [9:00] Affordable Access to National Media: Mickie reveals how eReleases partners with PR Newswire to offer national press release distribution at a fraction of the typical cost, making media access feasible for small businesses. [10:25] Knowing When to Make the Leap: For those balancing a day job and a side hustle, Mickie shares his conservative approach—saving six months of living expenses and waiting until his business generated double his living costs before going full-time. [11:31] Financial Caution in Growth: He discusses the importance of financial reserves before hiring employees, emphasizing responsible growth and risk management for entrepreneurs. Whether you're a startup founder, author, or small business owner, this episode delivers actionable PR tips and inspiring stories to help you gain real media traction and grow your business.

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676 

I share a recent breakthrough in my entrepreneurial journey with Podsqueeze. After experimenting with various marketing strategies, I discovered the power of targeted press releases. Initially, I struggled with traditional PR methods, but I found success by reaching out to niche podcasting newsletters. This approach not only increased our visibility but also connected us directly with our target audience. I emphasize the importance of finding your niche and leveraging industry-specific channels for effective outreach. Tune in to learn how to apply these insights to your own projects!Timestamps by PodSqueezeIntroduction and Podcast Promotion (00:00:07)Early Perceptions of Entrepreneurship (00:01:12)First Tech Job and Startup Culture (00:02:25)Discovering Bootstrapping vs. VC Startups (00:04:48)Growth Plateau and Entrepreneurial Skills (00:05:57)Defining Startups vs. Businesses (00:07:00)Learning Marketing Channels (00:08:02)Initial Attempts at PR and Press Releases (00:09:16)Press Release Agencies and Fiverr Experience (00:11:31)Understanding Press Release Feeds (00:13:48)Breakthrough with Niche Newsletters (00:16:53)Success with Newsletter Outreach (00:18:57)Key Lesson: Go Niche for PR (00:21:16)Closing and Call to Action (00:22:18)Here are the mentions with timestamps arranged by topic:Tools and Websites"Twitter": "00:00:07""Fiverr": "00:11:31""Reddit": "00:17:57""Yahoo": "00:14:54""MSN": "00:14:54""Google": "00:08:02"Concepts and Terms"Press Releases": "00:09:16""SEO (Search Engine Optimization)": "00:08:02""Backlinks": "00:09:16""Cold Emails": "00:08:02""Niche Marketing": "00:21:16"Notable Mentions"Podsqueeze": "00:05:57""ChatGPT": "00:16:53""Peter Levels": "00:04:48"Summary of Key Points"The importance of finding niche newsletters for press releases": "00:21:16""The difference between startups and bootstrapping businesses": "00:07:00""The realization of using press releases effectively within the podcasting community": "00:18:57"

So you've got your company. You've got your book. You've got an idea. But how do you get it out into the world?Releasing the first book as a press can be a lot like making the first pancake—you learn a lot in the process. There are a lot of traps and pitfalls presses can fall into, and Jane Friedman of the Hot Sheet is back to talk to Joe and Elly about how a press can get their first book out there.************Thank you for watching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676 

This episode is presented by Create A Video – Charlotte City Councilwoman Tiawana Brown, who is facing federal fraud charges, orchestrated a fraudulent press release announcing she would not run for re-election. She claims she did it to test her allies' loyalty and find a leaker... and that she still intends to run for re-election. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Are you making the most of your nonprofit's public relations efforts? In this episode, I sit down with Aquila Mendez, founder of Haute in Texas PR and marketing agency, to explore how organizations can maximize their PR strategies and create lasting impact. The Evolution of Public Relations - How PR has become more integrated with marketing - The importance of building relationships with media outlets - Strategies for crafting compelling, newsworthy stories Maximizing Your PR Efforts - Repurposing press releases across multiple channels - Creating a crisis communication plan before you need it - Leveraging thought leadership to build credibility Crafting Effective Pitches - Focusing on superlatives and data points - Using clear, jargon-free language - Highlighting the true impact on your community Building Strong Agency Partnerships - What to look for when hiring a PR agency - Questions to ask potential partners - The importance of trust and alignment in agency relationships Whether you're just starting to explore PR or looking to refine your existing strategy, this episode provides valuable insights to help your nonprofit amplify its message and reach new audiences. Don't miss this opportunity to learn from an industry expert and take your organization's storytelling to the next level. Tune in now and discover how to harness the power of public relations for your cause. Want to Skip Ahead? Here are Key Takeaways: 04:09 The Changing Landscape of PR Public relations has evolved to work more closely with marketing, emphasizing the importance of storytelling and relationship-building. 11:49 Crafting Effective Press Releases Learn strategies for creating press releases that resonate with media outlets, including the importance of being prepared with supporting materials. 19:38 Pitching Media Successfully Discover the key elements of an effective media pitch, including focusing on superlatives, data points, and clear, jargon-free language. 28:25 Choosing the Right PR Partner What to look for when hiring a PR agency, including understanding their philosophy and approach to measuring ROI. Aquila Mendez Valdez Aquila is the Founder of Haute in Texas, an award-winning PR and Marketing agency. She's been asked to speak to audiences across the US, Europe and Asia, and has been featured in Forbes, Newsweek and The Telegraph, in addition to numerous TV appearances and podcasts. Her blog collaborations and client roster feature some of the world's biggest brands, including Vogue, Prada, Lincoln, Neiman Marcus, Kendra Scott, Orangetheory. She is also the founder of Haute in Network Agencies, a franchise model to help other women own their own agencies, and was named a San Antonio Biz Journal 40 Under 40 honoree. Learn more at hitpr.com Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

www.marktreichel.comhttps://www.linkedin.com/in/mark-treichel/In this short and slightly offbeat solo episode, Mark shares a personal tale of dog sitting gone sideways—with two lovable pit bulls, a well-intentioned checklist, and a humbling C-minus execution grade.But the real story is what the NCUA didn't do last week.The agency quietly canceled its June board meeting and offered only a placeholder for July, continuing a trend that started under Chairman Todd Harper. Mark weighs in on what this says about the agency's direction, leadership, and communication strategy.

The Future of Public Relations: Leveraging AI and Authenticity with We Feature You PR's Zachary BernardIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge sat down with Zachary Bernard, founder of We Feature You PR, to explore how AI and storytelling are reshaping the public relations landscape. Zachary shared his passion for authentic communication and offered valuable insights into media strategies, podcasting, and the future of earned media. If you're a founder or business leader seeking organic growth through meaningful visibility, this episode is a must-listen.Redefining PR: Strategic Storytelling, AI, and Founder VisibilityZachary's approach to public relations is rooted in earning trust, not just attention. He emphasizes that effective PR isn't about buying exposure—it's about earning it through strategic placements in publications that matter to your audience. Rather than chasing broad media hits, he advises founders to prioritize niche outlets and tailored storytelling that speaks directly to decision-makers. This shift away from generic, high-volume PR toward targeted and authentic media engagement is where long-term brand value is built.The conversation also tackled the rising role of AI in public relations. Zachary clarified that while AI tools can help with research and ideation, they're no replacement for human authenticity. In fact, as synthetic content becomes more prevalent, people will crave real human voices and experiences more than ever. He encourages businesses to use AI to refine messaging, but always pair it with emotional intelligence and human connection—especially when pitching to journalists or appearing as a podcast guest.Speaking of podcasts, Zachary sees them as one of the most powerful tools for founder visibility today. Unlike traditional media, podcasting allows for longer-form, authentic conversations that build trust with listeners. He offered tactical advice for those new to guesting, including researching your target shows, tailoring pitches, starting with smaller podcasts to build confidence, and promoting your episodes after they air. These simple but effective strategies can dramatically increase your PR success and position you as a credible expert in your field.About Zachary BernardZachary Bernard is the founder of We Feature You PR and host of The Entrepreneur's Logbook podcast. With a focus on earned media and organic brand growth, he helps founders and executives gain visibility through strategic PR and podcast features.About We Feature You PRWe Feature You PR helps founders and business leaders earn media placements and podcast features that build credibility and organic authority—without relying on paid ads.Links Mentioned in this EpisodeWe Feature You PR WebsiteZachary Bernard on LinkedInEpisode HighlightsWhy earned media beats paid advertising for long-term brand credibilityHow AI is reshaping PR—and where human authenticity still winsTactical steps to pitch yourself as a podcast guestThe difference between broad vs. niche PR strategiesWhy storytelling is the foundation of any successful PR campaignConclusionThis episode with Zachary Bernard makes one thing clear: the future of PR lies in authenticity,...

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn Our Episode today we're diving into the ASI - The annual report from JD Power that measures client satisfaction amongst major brands in the non-dealer auto repair world - which we affectionately call the “Aftermarket”Today's Word of the Day is:ExtrapolationNounnoun: extrapolation; plural noun: extrapolationsthe action of estimating or concluding something by assuming that existing trends will continue or a current method will remain applicable.In this episode our host, Craig O'Neill invites you to take a close look at JD Powers Aftermarket Service Index (ASI).There are some unique takeaways regarding communication “shortfalls” and they play well into the narratives we have been discussing in for several years.If you think surveys have nothing to offer you - listen up and you'll see why Craig values these annual findings!Link to the the 2025 JD Power ASI Press Release: https://www.jdpower.com/business/press-releases/2025-us-aftermarket-service-index-asi-studyLink to the 2025 JD Power CSI Press Release:https://www.jdpower.com/business/press-releases/2025-us-customer-service-index-csi-studyLink to the 2023 JD Power CSI Press Release:https://www.jdpower.com/business/press-releases/2023-us-customer-service-index-csi-studyLet's go into the Press Release now - from April 29th.The key findings cited in the 2025 study:Finding 1.“Aftermarket Service Providers lag when it comes to use of technology:” Craig reacts to JD Powers findings regarding the technology disparity between the aftermarket and the dealer segments.Finding 2.“Customer prefer text message updates - but are more likely to receive phone calls:”Craig shares his perspective on the significance behind the measurable satisfaction point difference between phone calls and texts as the means for receiving updates.Key Note - The article cites that this applies “When they (the client) indicate texts are preferred.”Listeners are invited to compare this note on the 2025 ASI to the 2023 CSI (linked above)Finding 3.“Photo and video multi-point inspection (MPI) results being used more frequently:”Craig highlights this positive news - but emphasises a significant caveat with regards to the quality...

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676 

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676 

BONUS: Marcelo Calbucci reveals Amazon's secret innovation framework that transforms product development! Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. In this BONUS episode, we explore "The PRFAQ Framework" (visit also the website) with author Marcelo Calbucci. He shares how Amazon's innovative approach to product development can be adapted by founders, product managers, and teams across industries. Learn how this powerful methodology creates alignment, clarifies vision, and ensures customer-centricity in product development. The Origins of PRFAQ "I learned the PR FAQ method at Amazon and realized this is a great tool that would be valuable for founders and product leaders." Marcelo Calbucci shares how his experience at Amazon introduced him to the PRFAQ framework—a structured approach to product ideation and development. He explains how this methodology transformed his thinking about innovation and why he felt compelled to share it with a wider audience through his book. The framework addresses a critical gap he observed in how teams approach product development, often lacking the clarity and customer focus needed for success. Understanding the PRFAQ Framework "PR FAQ stands for press release and frequently asked questions—it's a method to talk about and define a vision for the product." The PRFAQ framework is a six-page document with a highly prescriptive structure. Marcelo breaks down the components: Page 1: A press release announcing the product Page 2+: Customer FAQ addressing potential questions Page 3+: Internal FAQ covering implementation details This document serves as the foundation for product development, helping teams align on vision and strategy before diving into execution. Marcelo emphasizes that the framework forces teams to articulate the "why" behind their work, not just the "what" and "how." The Alignment Challenge "Challenge: pick a few people from your organization, ask each one 'why are we doing this?' Chances are you will get a different answer from different people." One of the most significant challenges in product development is the lack of alignment across teams. Marcelo highlights how common it is for team members to have different understandings of product goals and strategy. Without a shared vision, teams risk building features that don't solve the right problems or address customer needs effectively. The PRFAQ framework creates alignment by documenting and socializing product vision in a consistent format that encourages discussion and feedback. Practical Implementation Tips "Use the PRFAQ as a textual document, instead of a PowerPoint presentation—the discipline of writing helps clarify thinking." Marcelo offers several practical tips for implementing the PRFAQ approach effectively: Write things out in paragraphs rather than bullet points Consider writing the FAQs before the press release Use the document as a tool for discussion, not as a polished deliverable Conduct review sessions with peers, team members, and stakeholders Focus on substance over style—the goal is to discover feedback He emphasizes that the act of writing forces clearer thinking and exposes gaps in logic or understanding that might otherwise remain hidden. The Amazon Way "At Amazon, every product starts with a PRFAQ. It starts with someone having an idea. The first thing they do is to write the PRFAQ." Marcelo provides insight into how Amazon implements this framework across the organization. Every product initiative begins with a PRFAQ document that articulates the vision and strategy. Teams spend time discussing and refining this document before moving into execution. This methodical approach allows Amazon to get early feedback on ideas, helping to identify potential issues before significant resources are invested. The framework has been a cornerstone of Amazon's ability to innovate consistently across diverse product areas. Customer-Centricity in Practice "Here's one lesson about product leadership: understand the problems better than even the customer understands them." The customer-centric nature of the PRFAQ framework is one of its greatest strengths. By forcing teams to anticipate customer questions and articulate benefits from their perspective, the framework ensures products are built to solve real problems. Marcelo explains that sometimes the "customer" might be internal, but the principle remains the same—deeply understanding the problems before proposing solutions. This approach has proven particularly effective at Amazon, where customer obsession is a core value. Learning from the Book Development Process "In interviewing teams using the method, I discovered that the problem was convincing the whole team about the PRFAQ method." Interestingly, Marcelo applied the PRFAQ framework to the development of his own book. Through this meta-application, he discovered that the biggest challenge wasn't explaining the method itself but convincing entire teams to adopt it. This insight shaped the book's approach—making product strategy discussions less academic and more practical. He focused on providing concrete examples and templates that teams could immediately apply to their work. Resources for Deeper Learning "Read examples first, pay attention to how you write the phrases in the document." For listeners wanting to explore the PRFAQ framework further, Marcelo recommends starting with examples to understand the tone and structure. His book website offers resources and templates to help teams implement the framework. He emphasizes that seeing the framework in action is often more valuable than theoretical discussions, which is why he includes numerous examples in his book and supplementary materials. About Marcelo Calbucci Marcelo Calbucci is a founder, product and engineering leader, and innovation expert passionate about solving customers' biggest challenges through software. With over two decades of experience, he has launched dozens of products across industries and mentored nearly a thousand founders and professionals, shaping the future of product development and innovation. Marcelo Calbucci is the author of "The PRFAQ Framework: Adapting Amazon's Innovation Framework to Work for You," which describes Amazon's PRFAQ method—a strategic approach designed to refine and present new product ideas by focusing on customer-centric narratives. You can link with Marcelo Calbucci on LinkedIn and connect with Marcelo Calbucci on Substack.

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676 

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676 

AI and ECGs, novel ways to treat hypertension, combined lipid-lowering therapy after myocardial infarction, PFA and silent stroke, a move toward accountability in AF ablation, and pacing issues in TTVR are the topics John Mandrola, MD, discusses in this week's podcast. This podcast is intended for healthcare professionals only. To read a partial transcript or to comment, visit: https://www.medscape.com/twic I Help with ECGs in the ED AI Shows Promise for Rapid NSTEMI Diagnosis https://www.medscape.com/viewarticle/ai-shows-promise-rapid-nstemi-diagnosis-2025a10009pw Buscher et al https://doi.org/10.1093/eurheartj/ehaf254 II A Novel way to Treat HTN A Pacemaker to Control BP Gets FDA Breakthrough Designation https://www.medscape.com/viewarticle/pacemaker-control-bp-gets-fda-breakthrough-designation-2025a10009t3 JAHA paper https://www.ahajournals.org/doi/10.1161/JAHA.120.020492 Backbeat https://clinicaltrials.gov/study/NCT06059638 III Type of PFA may matter for Silent Cerebral Lesions Paper https://www.ahajournals.org/doi/10.1161/CIRCEP.125.013719 IV Accountability coming to US AF ablation Heart Rhythm Society Releases a Document on Establishing Centers of Excellence for AF ablation -- Press Release https://www.hrsonline.org/news/new-white-paper-on-atrial-fibrillation-centers-of-excellence/ V Pacing in Patients with Undergoing Transcatheter Tricuspid Valve Replacement Paper https://doi.org/10.1016/j.hrthm.2025.02.004 You may also like: The Bob Harrington Show with the Stephen and Suzanne Weiss Dean of Weill Cornell Medicine, Robert A. Harrington, MD. https://www.medscape.com/author/bob-harrington Questions or feedback, please contact news@medscape.net