Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle

The concept of attention economy - you know -get attention and generate leads isn't working anymore. People are buying differently. Traditional marketing tactics are dying faster than a smartphone battery, and people are craving genuine human connection more than ever.  Founder of Relatable Peter Lisoskie joins me today to talk about the relationship economy, dialogue marketing (vs monologue marketing), why people buy and how Relatable can change the game in how you grow your podcast, build relationships and connect to grow your business. He reveals a game-changing approach that'll make your marketing feel less like a sales pitch and more like a conversation with a friend.   Discover why traditional marketing tactics are failing right now Learn how the "relationship economy" is transforming customer interactions Uncover the six critical behavioral shifts reshaping modern communication Explore a revolutionary tool that turns video into interactive experiences Find out how to make your content personally relevant to each viewer Reveal the secret to building audience loyalty through interactive engagement   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Growing an email list and getting folks to open, engage and buy never used to be a problem - but now - it's a whole different ball game. It can feel like a total maze of complicated rules and sneaky algorithms that can make even tech-savvy entrepreneurs want to pull their hair out. What if I told you there are actual strategies to make sure your emails not only get sent, but land in people's inboxes and get opened?  In this episode, email marketing expert Tyler Cook breaks down email deliverability in a way that's refreshingly straightforward and actionable. By the end of this conversation, you'll have insider tactics to help your emails cut through the noise and actually connect with the people who want to hear from you.   Discover why your email open rates might be a statistical illusion Learn the secret algorithm game email providers play with your messages Uncover how podcast hosts can strategically boost their audience engagement Find out why consistency trumps sporadic email blasting every time Explore the hidden world of email deliverability beyond basic marketing tactics Understand how tiny technical details can make or break your email success Reveal the surprising ways different platforms manipulate your email performance   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

Ever have those days where you're running on fumes and caffeine? You know those moments when you're about to hop on a podcast interview or client call, and inside you're a total mess of stress and scattered energy?  What if you could actually shift your vibe in just a few minutes and show up as the most magnetic version of yourself?  Jennifer Lyall, an Intuitive Business Mentor, is about to drop some serious wisdom on how to check and optimize your personal energy - and trust me, it's way easier than you think.  This episode is your backstage pass to understanding how your inner state impacts everything from podcast interviews to client attraction, and learning practical techniques to get yourself into a high-performance zone.   What you'll learn: Why your inner battery matters more than your business strategy How a two-minute breathing technique can transform your professional presence The surprising truth about high-energy people that no one talks about What your emotional state reveals about your entrepreneurial potential Why rescheduling an interview might be your most strategic move How childhood programming secretly shapes your business confidence The mind-blowing ratio between strategy and personal energy most entrepreneurs miss   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

If your goal this year is to guest on podcasts to boost authority, visibility and leads stop before you create your one sheet or pitch emails and listen to this episode as I chat with Co Founder of Talks.co. Liam Austin shares an easier way to get booked, that saves time, makes you look good and gives you perfect shows to guest on. He breaks down exactly how experts and entrepreneurs can strategically get booked on podcasts, turning those appearances into real visibility, authority, and even client opportunities. Whether you're a coach, author, or business owner looking to expand your reach, this conversation is your roadmap to podcast guesting success.   Discover why 547 million podcast listeners represent a game-changing opportunity for experts. Learn the secret sauce of crafting a magnetic speaker profile that hosts can't ignore. Uncover the strategic approach to selecting podcast shows that actually grow your business. Find out how to transform cold pitches into warm, authentic podcast connections. Explore why quality podcast appearances matter more than racking up random guest spots. Understand the power of a personalized, AI-assisted platform for podcast guest matching. Gain insider insights on turning podcast guesting into a powerful visibility and client attraction strategy.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free  >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

If you're a podcast guest, host or content creator trying to get noticed, you need more than just great content. You need a way to showcase your awesomeness that doesn't involve begging or sending endless pitch emails.  Enter the media kit: your secret weapon for getting booked on podcasts, landing speaking gigs, and attracting sponsors who actually get what you do. Whether you're a B2B podcaster with a niche audience or a creator looking to level up your visibility, a killer media kit can open doors you didn't even know existed. In this episode, we're diving deep with Eric Melchor from PodKit to break down exactly how to create a media kit that makes people sit up and take notice.   A taste of what you'll gain… Discover why every podcaster needs a media kit, regardless of show size. Learn the secret sauce of creating a media kit that actually attracts sponsors. Uncover the critical audience insights sponsors secretly want to know about you. Find out how technology can automatically update your podcast's performance metrics. Explore the game-changing approach to podcast sponsorships for niche B2B creators. Understand why your podcast's quality matters more than raw download numbers. Peek behind the curtain of a revolutionary tool designed specifically for podcasters. Head to https://LeverageYourPodcastShow.com to read the blog   >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

Ever found yourself staring at a blank screen, totally stuck on what content to create next? You know that feeling - scrolling through your notes, brain feeling like a desert of zero inspiration, wondering if you'll ever come up with another podcast topic that actually matters?  What if I told you there's a strategic way to not just generate podcast ideas, but to create content that your ideal audience is actually searching for and dying to hear? In this episode, I'm breaking down five killer research techniques that will transform how you brainstorm topics, ensuring you never hit that "what should I talk about?" wall again. Why most content creators waste hours staring at blank screens How to spy on competitors without feeling like a creep The secret research tool that reveals exactly what your audience wants  Why your podcast analytics are a goldmine of content inspiration Discover the keyword strategy that makes Google and YouTube love you The simple spreadsheet trick that captures brilliant content ideas instantly Learn how to craft podcast topics that magnetically attract your ideal listener   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Ever feel like you're shouting into the podcast void, wondering if anyone's actually listening?  Building thought leadership isn't about having the most downloads or being the loudest voice - it's about creating genuine connections and sharing your unique perspective.  In this episode, Ben Albert breaks down the real secrets to establishing your podcast presence, revealing strategies that go way beyond just chasing numbers. Whether you're a seasoned podcaster or just getting started, you'll walk away with actionable tips to amplify your voice and build a community that actually cares about what you have to say. Tips include…   Why thought leadership isn't just about having great ideas, but creating a platform to share them. How successful podcasters balance interview and solo episodes for maximum audience engagement. How Ben got people like Jordan Harbinger, & Chris Do to endorse his show -- it's not rocket science! The secret to getting genuine podcast reviews without feeling pushy or desperate. (hint - timing is key) Why your unique podcast "fingerprint" matters more than copying someone else's success formula. Learn how to transform podcast reviews into powerful marketing and social proof assets. Key Moments: 00:01 | Defining Thought Leadership and Its Components  05:03 | The Dancing Guy Analogy of Movement and Influence  07:37 | Passion in Podcasting and Enjoying the Process  10:02 | Guesting vs. Hosting: Pros and Strategies  12:15 | Success is a Combination Lock, Not a Single Key  17:11 | Effective Strategies for Getting Podcast Reviews  25:46 | Creative Ways to Leverage and Use Podcast Testimonials   >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest Head to https://LeverageYourPodcastShow.com to read the blog

You do all this work guesting on podcasts and marketing to get new leads, but what if your messaging isn't converting?  Strong messaging and high-converting copy are THE key components to more connections, conversations—and conversions!  On this episode of Leverage Your Podcast, Copywriter and Messaging Strategist Hailey Krajewski breaks down the biggest mistakes entrepreneurs make when trying to connect with their audience. She shares how to craft emotion-driven messaging that builds trust, speaks to your ideal client's desires, and turns lukewarm leads into eager buyers. Tune in to learn how to create compelling copy, nurture sequences that convert, and position your offer as the obvious choice! Why narrowing your messaging to one ideal client can dramatically improve conversion rates How to craft nurture emails that intrigue leads without giving away everything The importance of storytelling in creating emotional connections with potential clients Why your messaging should focus on solving problems, not just listing features How to use simple, conversational language that resonates with your target audience The power of selling throughout your nurture sequence instead of waiting until the end Why understanding your client's aspirational identity is crucial for effective marketing Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

Ever feel like you're shouting into the void on social media, creating content that just... disappears? You're spending hours crafting long videos and podcast episodes, but your audience's attention span is shorter than a TikTok dance.  What if I told you there's a way to slice up your existing content into bite-sized, scroll-stopping pieces that actually get people to pay attention and want more?  Micro content is your secret weapon to not just being seen, but being remembered - without burning yourself out creating brand new material from scratch. In this episode, I'm breaking down exactly how you can turn one piece of content into multiple social media gold mines that hook your ideal clients and showcase your expertise. What is micro content and why does it attract attention quickly The one strategy that builds consistent brand visibility without creating entirely new content. How to easily create micro content using content you already have.  Tips on optimizing micro content to get more engagement and attract a new audience. How to use micro content as a low-cost method to test new products, funnels or ads.  They key to using the content to convert leads and clients.  Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Are you tired of feeling awkward and unprepared when you're in front of a camera or microphone? Knowing how to present yourself effectively can make the difference between blending into the background and standing out as a confident expert. Media training is no longer just for TV personalities—it's an essential skill for hosting or guesting on podcasts, even video marketing, reels and shorts!  In this episode, media expert Paula Rizzo breaks down the critical elements of presenting yourself with polish and purpose, from managing your background and body language to crafting compelling sound bites that capture your audience's attention. By the end of this conversation, you'll have practical, actionable strategies to transform your on-camera presence and communicate with clarity, confidence, and charisma.   *Taste of what you'll learn:* The ‘accordion method' to hook listeners and make hosts beg to have you back Practical preparation strategies to do before your next podcast interview  How to command attention before saying a word - visual tricks that scream "expert" before you even speak Techniques to project power, passion, and persuasion with every single word Why virtual backgrounds could be killing your credibility and sabotaging your brand How strategic pauses can make your message unforgettable and keep the audience hanging on every word   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Are you feeling isolated and overwhelmed as a podcaster, struggling to grow your audience and navigate the complex world of content creation? Podcasters often work alone where the dream of building a thriving show can seem daunting and lonely. What if there was a way to connect with like-minded creators, share resources, and amplify your reach without breaking the bank?  In this episode, Becky Mollenkamp, Founder of the Feminist Podcasters Collective, reveals the transformative power of podcast networks - community-driven spaces that provide support, education, and collaborative opportunities for independent podcasters at every stage of their journey. By listening, you'll discover how joining the right community can not only combat podcasting isolation but also unlock new strategies for growth, visibility, and meaningful connection. Why podcast networks matter: building community and support for independent creators How to create a meaningful community with clear values and engagement guidelines The power of collaborative promotion across different podcast shows and audiences Why diversity and inclusivity should be intentional in podcast network development How smaller podcasters can leverage collective power for increased visibility and growth The importance of understanding your capacity before launching a community initiative Why shared values matter more than download numbers in podcast networking   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Do you dream of guesting on podcasts to get more visibility and leads, but feel overwhelmed by the complex process of finding and pitching shows? Are you stuck trying to figure out if you should do it all yourself or hire an expert?  In this episode I share the three main ways you can find and get booked on shows, tips on what to look for, companies you can work with and due diligence steps to get the most ROI from your next steps no matter what you decide.    How to research and find podcasts aligned with your expertise and target audience. Tips on tracking your podcast pitching and master follow up  Why choosing the right podcast audience matters more than just getting any interview. How to leverage podcast guest directories and matchmaking services to save time The key questions to ask when evaluating a podcast booking agency Why following up and maintaining a consistent pitching process is crucial for success.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Are you tired of appearing on podcasts and walking away with nothing more than a fleeting moment of visibility? Many entrepreneurs make the critical mistake of treating podcast guesting as a mere visibility strategy, missing out on transformative opportunities to convert listeners into actual leads and clients. In this episode, I talk about your offers and funnels and how to be more strategic with your podcast guesting strategy—revealing how to turn passive listeners into active prospects by creating a seamless, intentional funnel that guides potential clients directly to your solutions. You'll learn a proven three-step framework that will help you craft compelling podcast conversations that not only showcase your expertise but also drive meaningful business growth.  By the end of this episode, you'll have a clear roadmap to redesign your podcast guesting approach and start generating real, measurable results from every interview. In this episode you will learn: Why podcast guesting fails: Most guests miss creating an intentional conversion funnel. How to align podcast topics directly with your core business offerings and services. The one thing that will transform podcast appearances: Strategic, targeted call-to-action planning. Why reverse engineering your funnel is crucial for turning podcast listeners into leads. How to craft interview topics that position you as an undeniable expert. Why winging podcast interviews destroys your credibility and potential client attraction. The key to memorable podcast guesting: Telling engaging stories that illustrate your expertise. Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Are you feeling stuck in your content creation journey, constantly second-guessing yourself and struggling to find your authentic voice? Many creators find themselves trapped in a cycle of comparison, self-doubt, and following "shoulds" that don't truly reflect their unique identity and vision.  In this episode, transformational coach Ryann Gillen breaks down the critical importance of understanding your identity as a creator and how that shapes everything from your podcast to your personal brand. She challenges the traditional mindset approach and offers a refreshing perspective on showing up as your most authentic self, regardless of your current audience size or experience level.  By listening to this conversation, you'll learn how to move past limiting beliefs, align with your true purpose, and start creating content that not only serves your audience but also fulfills your own creative vision.   Why creators should focus on their identity beyond current circumstances and downloads. How to develop a clear vision and intention for your podcast or content. The importance of showing up authentically and not getting caught in "shoulds". Why comparing yourself to others can derail your creative journey and confidence. How to reframe the journey from point A to point B as continuous growth. The value of experimenting and pivoting without fear of judgment or perfection. Why understanding your deeper purpose matters more than surface-level content creation metrics.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Are you struggling to connect with podcast audiences and make your message truly resonate? Showing up to podcast interviews and answering questions isn't enough —you need to tell stories that captivate and inspire.  Many entrepreneurs and podcasters feel stuck, believing they don't have interesting stories to share or fearing they'll bore their listeners with their experiences. But what if storytelling could be your secret weapon for building genuine connections, establishing trust, and making your message unforgettable?  In this episode, storytelling expert Seth Donlin reveals how anyone—regardless of their background or industry—can craft compelling narratives that draw listeners in and transform how they communicate their message. Why storytelling isn't about dramatic tales, but relatable everyday experiences that connect with audiences. How to start a "story journal" to capture potential narrative seeds for future content. The one thing that will transform your storytelling: weaving personal lessons into simple, authentic narratives. How to use other people's stories strategically to illustrate points without claiming them as your own. Why you shouldn't announce "Let me tell you a story" but integrate narratives seamlessly. How to use AI tools like ChatGPT to refine and optimize your storytelling approach. Why creating stories that make your audience nod and think "I've been there" matters most.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Podcast guesting is a powerful way to build authority and attract clients, but simply showing up isn't enough—you need to leverage those interviews for maximum impact. Many guests rely on hosts to promote their episodes, only to realize they have little control over how they're positioned, what content is highlighted, or how effectively their message reaches the right audience. Without a clear repurposing strategy, you're leaving visibility, leads, and money on the table. In this episode, we'll dive into how you can take control of your podcast appearances, repurpose your content for greater reach, and turn each interview into a long-term asset for your business. If you're ready to amplify your authority and generate more leads from your guest spots, let's get started!   In this episode I share: Why consistent content is key (anything you do once rarely works) What you need to publish the episode on your website (and why that'll also increase opportunities) 5 ways to distribute your episodes for maximum exposure How to repurpose the content intentionally Extra tips on how to create consumable videos that attract leads and clients   Head to https://LeverageYourPodcastShow.com to read the blog >>>Use This FREE Guide & Checklist To Attract More Leads, Clients & Opportunities From Your Interviews https://www.leverageyourpodcast.com/guest >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Are you publishing your podcast episodes on your website, or just letting them sit on your podcast platform? If you're not sharing your episodes with detailed show notes, you're leaving a lot on the table. In this republished episode, I'm going to show you why that's a big missed opportunity. I'll walk you through my Podcast Leverage System and explain how Publishing for Results can help you get more out of every episode. Whether you're hosting or guesting on a podcast, well-crafted show notes can improve your user experience, boost engagement, and drive conversions—plus they're great for SEO! Let's dive into how you can start using this strategy to make the most of your podcast content.   What You'll Learn: The importance of show notes for user engagement and why they are crucial for enhancing your podcast's value. How show notes boost SEO and help your episodes rank higher on search engines, driving more organic traffic. The best show note styles to use, including summary, time stamps, bullet points, and more. How to repurpose content from your podcast into social media posts, quotes, and micro-content to reach more people. How to increase conversions by including clear call-to-actions, affiliate links, and resources in your show notes. Common mistakes to avoid when creating show notes, including neglecting SEO, using transcripts, and missing out on key CTAs.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Ready to create content that connects and converts? Book your AI-Powered Content Creation Session https://smoothbusinessgrowth.com/chat  >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

You have podcast guesting as a visibility strategy, to boost your authority and attract more leads and clients - but if you are like most guests - there are ebbs and flows to episodes going live. They go live all at once, or you gave big gaps in your content with no episodes - or perhaps your schedule has gotten too crazy and don't have any future interviews booked.  What happens then? You end up having no consistent content that maintains your visibility and client attraction.  You could do videos to supplement your content - afterall YouTube IS the 2nd largest search engine. I'm guessing though that you might be staring at a blank screen or camera stuck to know what to talk about.  What if you could leverage AI to transform your content creation process, turning those frustrating blank-screen moments into strategic, compelling video scripts?  In this episode, I'm going to reveal how you can use artificial intelligence to not just create content, but to develop a robust, consistent marketing strategy that keeps you visible and attracts leads even during podcast interview lulls. By the end of this session, you'll have a clear roadmap to go from content confusion to strategic video creation that positions you as an authority in your field.   What you'll learn: • Why video content matters for attracting leads and positioning yourself as an expert • How to use AI tools like ChatGPT to quickly generate engaging video scripts • How to prompt AI to make sure the script is relevant to your prospects AND your offers.  • How to structure each video script and optimize your video to increase views  • How to repurpose a single video across multiple platforms for maximum content leverage • The key steps to creating AI-powered content that naturally leads viewers to your offers   Head to https://LeverageYourPodcastShow.com to read the blog >>>Ready to create content that connects and converts? Book your AI-Powered Content Creation Session https://smoothbusinessgrowth.com/chat  >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Big brand like Philips, GSK, Mastercard and Visa craft compelling podcasts and I've always wondered what do they do differently than a podcast like mine.  Is it just a big budget that brings them success, can they take risks like I can, and what secrets from their playbook can I weave into my own podcast to level up? I invited podcast strategist Charlotte Lewis-West to the show to reveal insider secrets she's learned from working with global brands like Unilever, MasterCard, and Visa - strategies that can transform your podcasting approach. You'll discover how big corporations craft their podcast strategies, what research and planning really goes into a successful show, and practical tips you can implement immediately to elevate your own podcast's quality and reach.  Whether you're just starting out or looking to level up your existing podcast, this conversation will provide you with actionable insights that can help you create more engaging, professional content that resonates with your target audience.   What you will learn: • Why big brands like MasterCard and Unilever are investing in podcasting strategies • How to identify your podcast's core objective before launching your show • The critical importance of understanding your precise audience avatar before recording • Why consistent social media promotion is essential for podcast growth and engagement • How to level up podcast production with simple editing and creative techniques • The difference between brand-sponsored podcasts versus deeply integrated branded podcast content • Why podcasting requires a long-term strategy versus traditional quick-win marketing approaches Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

As we head into 2025, simply creating great content isn't enough. Whether you're a host struggling to keep your show growing or a guest trying to make a lasting impression, you've probably felt the pressure of keeping up with ever-changing strategies and marketing trends. The problem? Many podcasters are spinning their wheels—overwhelmed by too many platforms, inconsistent promotion strategies, or transactional relationships that don't lead to meaningful results. But don't worry—today, I'm tackling these challenges head-on. I break down the biggest marketing shifts you need to focus on in 2025, whether you're hosting, guesting, or both. From fostering real connections and mastering YouTube to knowing when to say no and leveraging LinkedIn, I've got you covered.   Why podcast hosts should create a comprehensive guest promotion process and toolkit. How to leverage LinkedIn for faster business growth and audience engagement. The importance of publishing podcast guest appearances on your personal website. Why building genuine relationships matters more than transactional podcast interactions. How to weave strategic call-to-actions into podcast content for lead generation. Why YouTube and shorts can dramatically increase your podcast's visibility and reach. The critical strategy of carefully vetting podcast and speaking opportunities for alignment.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

If the thought of doing Facebook ads to grow your podcast and business make your pocket book run for cover and your brain hurt - drop your shoulders and listen to my next guest who shares easy tactics to use your podcast to attract a new audience and leads. Facebook and Instagram ads strategist, Heather Aaron reveals how podcasters can leverage targeted advertising to dramatically increase their visibility, grow their audience, and do so without breaking the bank. By the end of this conversation, you'll understand exactly how to use ads to transform your podcast from a hidden gem to a must-listen show that attracts and retains engaged listeners.   In this episode, you will learn: • Why Facebook ads can help podcasters reach audiences who aren't actively searching for podcasts • How to start Facebook ads with as little as one dollar per day for podcast promotion • The importance of creating custom audiences through strategic engagement and retargeting ads • Why building an email list is crucial for protecting your audience beyond social media platforms • How to test different ad formats like video snippets, static images, and carousel ads • The essential setup requirements for running effective Facebook and Instagram podcast ads • Why understanding your ideal listener avatar is critical for precise ad targeting and messaging Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free  >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

Every marketing strategy requires a plan, email marketing, launches, social media - you can't success when you wing it. Podcast Guesting is no different. So in this episode I'm going to share the ultimate checklist to become a sought-after podcast guest that rocks the mic. I'll touch upon equipment, assets and a marketing plan and more Let's dive in. You can't simply show up on air, and hope the host asks you great questions and voila you are a great guest ready to receive new business from the episode.   Like every marketing strategy - you need a plan before you get started, you need equipment, assets to get booked, assets for the host and a marketing plan - so this episode is your checklist to start podcast guesting or to up your game to get booked on better shows, be a guest that gets introduced to other amazing shows and gets better results.    Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

Email is NOT dead, but your email list night be dying on the vine if you aren't using list cleaning strategies, understand what triggers spam and how to format and send email content out that engages, nurtures and converts your email prospects. So in todays episode I'll share tips to help you understand the health of your list, 4 ways to prevent spam triggers and 7 tips to create engaging emails to help you leverage and repurpose your podcast episodes through email.  Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

If you are trying to get your podcast and business noticed, don't discount the idea of using a PR firm to create that visibility and exposure you need. A PR firm is NOT just for press releases!  I chat with PR expert Amy Jackson from Tailsplash to share hidden strategies that can help entrepreneurs of all sizes gain media attention, credibility, and visibility without breaking the bank.  Discover how modern PR has transformed from expensive, traditional methods to accessible, technology-driven approaches that can connect you directly with journalists, podcast producers, and media outlets eager for expert voices. By the end of this conversation, you'll understand how strategic public relations can be a game-changing tool to elevate your brand, share your expertise, and open doors to opportunities you never thought possible.   What you will learn: Why PR is more than just press releases and involves strategic media connections How entrepreneurs can leverage PR to gain visibility across multiple platforms The importance of patience and setting realistic expectations when working with PR agencies Why sharing media coverage amplifies credibility and opens new business opportunities How podcasts provide deeper storytelling opportunities compared to traditional media mentions The value of positioning yourself as an expert journalists can rely on Why building relationships with media takes consistent effort and multiple touchpoints   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

Are you a podcaster struggling to monetize your show and convert listeners into paying clients? Many podcasters make the mistake of being passive with their monetization strategy, failing to guide listeners toward the next step.  In this episode, sales expert Will Barron shares his proven process for simplifying the sales funnel and effectively converting podcast listeners into high-paying clients. You'll learn how to reverse engineer your content to align with your monetization goals, create a seamless buyer's journey, and make strategic guest appearances to maximize your reach.    You will learn: How to simplify your sales process and convert more leads into clients. The importance of understanding your podcast metrics and numbers to optimize for conversions. Strategies for effectively monetizing your podcast by guiding listeners through the buyer's journey. Tips for leveraging guest appearances on other podcasts to grow your audience and generate leads. The value of consistency in podcast publishing and how it impacts audience retention. How to craft a clear and compelling value proposition for your podcast and business. The one thing that will help you avoid "pod fade". Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

Believe it or not some businesses are still not sold on using LinkedIn. And for those who are using LinkedIn, aren't sure how to optimize and how to get sales from this platform. I chat with Wes Lemos of SalesConnector.com to share the do's and don'ts of a converting profile, how to search for ideal clients (and podcast listeners), how cold outreach CAN work and the right way to do it. It's a powerful platform, you just need to know how to use it to connect and build relationships.    You will learn: How to optimize your LinkedIn profile to make a great first impression and attract the right connections. The difference between LinkedIn connections and followers, and the importance of building a network of connections. How to approach LinkedIn outreach and messaging in a relationship-focused way to increase engagement and conversions. Strategies for finding and targeting the right prospects on LinkedIn using advanced search features. The value that a tool like Sales Connector can provide in automating and optimizing your LinkedIn prospecting and outreach. The key metrics and best practices for measuring the success of your LinkedIn prospecting efforts.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

Have you thought about pitching yourself to guest on podcasts, or bring it in house for your team to do it for you? If you are going to spend the time and effort, you want to make sure you get a stream of yes's to the right shows that will bring you visibility, leads and clients.   Before you wing it or try to figure it out listen to this episode as Podcast Pitch Consultant Angie Trueblood shares the strategy and process of creating a compelling pitch, how to follow up and leverage those interviews once it's live. Get ready to start leveraging the power of podcast guesting with Angie's expert advice.   Here's a taste of what she covers:  How to create an effective podcast pitch that gets you noticed and booked.  Why you need a defined process and team for managing podcast outreach and bookings. Strategies for balancing quality versus quantity when pitching podcasts, and why personalization is key. Tips for optimizing the follow-up process to increase the chances of securing more bookings.  When to handle the pitch process in-house or outsource to an expert agency.  How to analyzing pitch results to optimize and maximize results. How to strategically target "dream" podcasts and land high-profile guest spots. Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Podcasting is all about growth - but what if your mindset is holding you back from growing your podcast and business.  In this episode, Business Growth Strategist Dana Earhart shares why your goals might be sabotaging results, what you need to do and be to achieve your goals plus discover if your approach to growth is backwards (it's very common).   Tune in to learn how to break free from self-sabotage and make progress towards your biggest goals.   You will learn: How to set a singular focus for podcast growth so you achieve better results without spreading yourself thin. How to align your mindset and actions for consistent, sustainable podcast success. Proven strategies to overcome fear and self-doubt so you can confidently take action to grow your podcast. The one thing podcast hosts must do—hire and delegate—to stay in their visionary role and avoid daily operational burnout. Why understanding your "why" is essential to maintaining motivation and momentum in podcasting. A self-assessment framework to identify the key bottlenecks holding back your podcast's growth. How to create a holistic growth plan that supports your personal, relational, and business development, alongside podcast goals. Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

Yes, the number of podcasts out there have grown dramatically in the past 5 years and to stand out and truly captivate your audience is easier than you might think. Put the technical jargon and sponsorship plans aside for a moment and listen to what Podcast Talent Coach, Erik K Johnson has to say about captivating and entertaining your audience while staying true to yourself.  You'll hear why building genuine relationships is the secret to monetizing your podcast - not chasing sponsorships and how to leverage storytelling to turn those listeners into loyal clients and passionate fans.    Here's a taste of what you'll learn How to build a relationship with your audience. How to incorporate compelling stories (even when your guests aren't sharing any) *Hint it's all about framing the right questions  Ways to monetize your podcast beyond just ads and sponsorships Why defining a specific, narrow target audience for your podcast vs broad is better  How to balance the fear of "not entertaining enough" and staying true to your own personality  What to focus on when measuring the success of your podcast (it's not all about the downloads).    Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Instagram can be overwhelming for a lot of podcasters and business owners. It's so easy to feel overwhelmed by all the different features or what strategies to use to grow your audience and drive conversions.  In this episode, we sit down with Instagram expert Jenn Herman to get her top tips and insights on leveraging Instagram to promote your podcast. Jenn shares proven tactics for creating engaging content, optimizing your profile, and converting followers into listeners.  Whether you're a seasoned podcaster or just starting out, this episode is packed with actionable advice to help you master Instagram and grow your show and business.    Here's some of what we discuss… Why anyone can be successful on Instagram, not just influencers or specific niches. Instagram features like Reels, Stories, and Carousels and how to use then strategically.  The one thing that will boost your Instagram performance. What analytics to focus on to determine what content works best for your audience. Demystifying hashtags to improve discoverability, even with the evolution of keyword search. Tips to crafting a powerful bio and how to optimize your ‘link in bio' to drive conversion.  How to convert Instagram viewers and listeners into taking the desired action, like listening to your podcast.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Struggling to grow your podcast audience? You're not alone. Many podcasters face the challenge of getting their podcast discovered and gain audience growth. In this episode, we speak with Robert Tuchman, founder of Amazelab and Audience Lift, who shares his insights on overcoming the discoverability hurdle.  He has created a tool to boost reach, grow your audience without Facebook Ads or stress. Learn proven strategies to boost your podcast's visibility, build an engaged listener base, and leverage data-driven tactics to optimize your content and marketing.    In this episode you wil learn… How to leverage AI and technology to improve podcast audience development and discoverability. The importance of making podcasts accessible across multiple platforms beyond just the major directories. Strategies for understanding your podcast audience demographics and using that data to optimize your marketing. How to use push notifications to re-engage listeners and drive more consistent listenership. Insights into the challenges even large brands face in growing podcast audiences and how technology can help. The value of consistent content promotion across social media and other channels to build thought leadership. Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

Monetizing your podcast can feel like a daunting task, especially if you have a smaller audience. Many podcasters believe they need thousands of downloads before they can even consider podcast sponsorships or advertising. But that's simply not true.  In this episode, Tracy DeForge, the founder of Produce Your Podcast, shares powerful strategies to start monetizing your podcast right away - regardless of your audience size. She busts the myths around podcast sponsorships and provides a roadmap for securing lucrative deals that won't compromise the integrity of your content. If you're ready to turn your passion project into a profitable venture, you won't want to miss this conversation. Why you don't need a massive audience to monetize your podcast through sponsorships. How to approach and pitch potential sponsors, even with a smaller audience. The one thing that matters more than download numbers when securing sponsors. About the different podcast sponsorship models and strategies to maintain content integrity. How to leverage your existing network and relationships to find the right sponsors. Why affiliate relationships may not be the best monetization strategy. About a comprehensive program that teaches the step-by-step process of securing podcast sponsorships.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free  >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Are you a podcast guest struggling to make the most of your appearances? Do you feel like you're just answering questions instead of creating an engaging experience? In this episode, you'll learn from expert podcast guest Steve Brossman how to captivate hosts and audiences.  Discover the secret to being "the prize, not the professor" and leveraging podcast guesting to grow your business in powerful ways. Don't miss Steve's proven strategies for building relationships, guiding conversations, and turning podcast appearances into profitable opportunities. How to create engaging relationships with podcast hosts and listeners to maximize the impact of your guest appearance. Strategies to position yourself as the "prize" rather than just the "professor" when guesting on a podcast. Tips for guiding the conversation flow and direction during a podcast interview to provide the most value. The importance of the pre-interview chat to explore collaboration opportunities. Techniques to monetize your podcast guest appearances beyond just driving traffic to your lead magnet. The power of storytelling and using a "bankable story" framework to make your message more compelling. Mindset shifts to treat every podcast guest opportunity as a $20,000 potential, regardless of the show's size.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Are you struggling to get the results you want from podcast guesting? Do you feel like you're not getting enough leads, opportunities, or clients from the interviews you've done?  In this episode, you'll discover the 5 key strategies that can dramatically improve your podcast guesting ROI. From optimizing your mindset and talk topics to crafting strategic interview questions and call-to-actions, you'll learn how to make the most of every podcast appearance and turn it into a lead generation and authority-building machine. Don't let your podcast guesting efforts fall flat - tune in to unlock the secrets to podcast guesting success. 4 mindset shifts to see the possibilities and make the most out of every interview  How to craft compelling talk topics that position you as an expert and attract your ideal clients. The biggest mistake guests make that derail the whole interview and sabotages their authority and results.  Why your funnel and call-to-actions should be thoughtfully integrated into your guest appearance. Techniques for incorporating memorable stories and case studies to illustrate your expertise. Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

You know you need to grow your YouTube channel, expand your social reach, nurture your email list, and convert leads—but who has the time for all that? Today, I'll share a simple strategy to repurpose just a small piece of content to achieve all these goals at once.    Tips Include:  How to repurpose existing content to grow your email list, YouTube channel, and social media presence. The importance of creating short, concise video content that can be used across multiple platforms. Strategies for optimizing YouTube videos to increase views, subscribers, and algorithm engagement. Tips for crafting compelling email content that drives viewers to your YouTube videos. Techniques for leveraging social media platforms like Instagram Reels and Facebook Reels to attract new leads. The value of using call-to-action strategies to convert viewers into leads and clients. Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

I thought Internet Radio was dead- well I'm wrong. I chat with PR Expert Jackie Lapin, veteran of the podcast and radio tour industry, who's booked over 10000 interviews for her clients.   Jackie shares her proven strategies for crafting a compelling pitch, standing out from the crowd, and turning podcast and radio appearances into tangible business results. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable insights that will help you leverage the podcasts and radio to grow your audience and your impact.   The difference between broadcast radio, internet radio, and podcasts, and how to leverage each medium for your business. How to craft a compelling pitch letter to get booked on radio shows and podcasts. The importance of having a media kit and pre-prepared interview questions to control the narrative during a guest appearance. Strategies for timing your podcast tour in relation to your book launch or product release. Tips for maximizing the impact of your guest appearances, such as promoting your book, free offer, and next steps. Common mistakes entrepreneurs make when going on a podcast radio tour, and how to avoid them. How a professional podcast booking service like Conscious Media Relations can help streamline the process and land you high-quality guest spots.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Growing a podcast audience is one of the biggest challenges for podcast hosts. It can make you feel like you are shouting into the void, unable to break through the noise and reach new listeners.  But what if there was a simple, yet powerful tool that could help you connect with your ideal audience? In this episode, we sit down with Travis Albritton, head of marketing at Amaze Media Labs, how to use trailers to get more listeners and subscribers, how to use their AudienceLift platform, and how to look at statistics to help understand your audience.   Here's a taste of what we covered:  Why having a podcast trailer is an underutilized but powerful tool for audience growth. How to create an effective 60-second podcast trailer that hooks new listeners. The one thing that separates successful podcasts from those that struggle - devoting time to promotion. Understanding total addressable market and its importance for setting audience growth goals. How to use podcast analytics data to make informed decisions about your content strategy. Why paying for audience development campaigns can be worthwhile, even for smaller podcasts. About the Audience Lift platform and how it can help promote your podcast trailer to new listeners. Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Yes content repurposing is important, but before you grab an old podcast episode, webinar, coaching call or video, know that all content is NOT created equal. It's not often I say do not repurpose content… but in some instances it's not the right thing to do. It will just end up being a waste of time and money and potentially confuse your audience.  In this episode I'll share 6 questions to ask yourself to assess if the content is worth your time to repurpose and leverage. Whether you're a coach, a content creator, or a business owner, this episode will help you make informed decisions about your repurposing strategy—saving you time, effort, and resources in the process.  Identify when content is not evergreen and should not be repurposed. Understand the time and effort required to edit and repurpose certain types of content. Learn how to repurpose client-facing content in a way that attracts new prospects. Recognize when content is more about conversation and storytelling, making it difficult to extract useful clips. Discover the importance of creating "micro-content" within your recordings to facilitate repurposing. Evaluate the relevance of your existing content to your current offers and target audience. Gain strategies to audit your content library and develop a plan to create consistent, authority-building content. Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free  

Podcasting and businesses are built on relationships, and today I want to share with you Nancy Matthews One Philosophy, a way to treat everyone as ‘the one'. A philosophy that can improve your podcast conversations, customer service, foster greater connections and partnerships and simply make the world a better place and create a positive environment for growth.   I sit down with Nancy Matthews, founder of the Women's Prosperity Network and author of "The One Philosophy", to explore a powerful approach to communication and relationships that can transform your personal and professional life. Discover how to be truly present, listen deeply, and treat everyone you meet as "the one", opening the door to unexpected opportunities and deeper fulfillment. Get ready to rethink how you show up in the world and start creating a better life for yourself and humanity. How to treat everyone you meet as "the one" and how it impacts your connections  The 6 guiding principles of The One Philosophy and how to apply them to your podcast and business.  How to stay grounded and present, even when life gets chaotic How the The One Philosophy can enhance your podcast guest/host experience and lead to more opportunities. How the One Philosophy helped the Women's Prosperity Network expand and flourish   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Digital accessibility is a critical but often overlooked aspect of content creation, especially for podcasters. Many content creators fail to consider the needs of those with visual, auditory, or cognitive disabilities, inadvertently excluding a significant portion of their potential audience.  In this episode, we sit down with digital accessibility expert Dominique Dunlop to uncover the importance of making your podcast and online presence accessible to all. Dominique shares practical tips and strategies that any podcaster can implement to ensure their content is inclusive and welcoming to listeners of all abilities.  Why digital accessibility is important for all users, not just those with visible disabilities. How to make podcast audio, transcripts, and social media posts more accessible. The one thing that makes a website truly inclusive is ensuring it is first accessible. About the Web Content Accessibility Guidelines and how they provide a framework for digital accessibility. How to use alt text, camel case hashtags, and thoughtful emoji placement to improve accessibility. Why accessibility is an ongoing commitment, not a one-time fix, as technology and guidelines evolve. About getting a free website accessibility audit to identify quick and easy improvements.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

Imagine having a high profile professional or celebrity on your show - exciting right? It would boost your ratings and grab your audiences attention, let alone the social posts. It's now possible thanks to Podstarz. I chat with the founder Jason Cowal about how it can inject fresh energy into your podcast, and boost your downloads. You'll learn what the ‘rules of engagement are', how to choose what star to book and how it all works. Discover how to effortlessly book high-profile guests for your podcast and unlock the transformative benefits it can provide for your show. The process of vetting and managing celebrity guests on your show to ensure a positive experience. Strategies for diversifying your podcast content and keeping it fresh by featuring a variety of guests. Insights into the podcast industry, including trends, challenges, and opportunities for growth. The importance of building relationships and networking within the podcast community. Tips for leveraging social media and cross-promotion to increase your podcast's visibility and reach. An overview of the PodStarz platform and how it can help podcasters connect with a wide range of expert and celebrity guests.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free  >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

Are you struggling to grow your podcast and convert listeners into clients? Many podcasters face this challenge because they lack a strategic plan. In this episode, I dive into the essential components of a successful podcast strategy, revealing how to attract a loyal audience and generate real business growth. You'll learn actionable tips to integrate your podcast into your overall marketing plan, ensuring it drives traffic and ROI. 

Are you struggling to launch your podcast due to analysis paralysis and endless decision-making? You're not alone. Many aspiring podcasters get stuck in the planning phase, never pressing record. In this episode, I sit down with Jason Cercone, a podcast launch strategist, to uncover the secrets to launching your show with confidence. Jason shares a proven framework to get your podcast off the ground quickly, without getting bogged down in the details. Whether you're a seasoned pro or just starting out, you'll walk away with a clear action plan to finally hit publish on your podcast.  

Are you struggling to repurpose your podcast content and maximize its reach? Do you feel like you're constantly creating new content from scratch instead of leveraging what you already have? In this episode, I sit down with Greg Wasserman, the head of relationships at Castmagic, a powerful AI-powered content repurposing tool. Greg shares how you can take your podcast episodes, meetings, and other conversations and turn them into a variety of valuable assets - from newsletters and social media posts to online courses and more.  Discover how to work smarter, not harder, and unlock new revenue streams for your business. How to repurpose podcast content into various formats like courses, newsletters, and social media posts. Strategies for using AI prompts to create content that resonates with your target audience. Tips for leveraging your existing conversations and meetings to generate new content assets. Insights on how to become a better communicator by providing clear instructions to AI assistants. Techniques for extracting maximum value from your podcast by turning it into multiple revenue streams. The importance of experimenting with different content styles and formats to reach more people. Ways to save time and increase productivity by automating content creation with AI-powered tools. Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free  >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

What if you host a podcast without a concern of how many downloads you get, how big your audience is… yet STILL get a huge ROI from podcasting. It CAN be done. I have Mike Allton Head of Strategic Partnerships at Agorapulse on the show to share the Zero Listens podcast strategy. He shares why it works, how to get the right guests for your show, how to engage in a conversation that converts and how to use the content in a way that generates more opportunities. What you'll learn:  How to strategically choose podcast guests that build valuable business relationships Techniques for converting podcast guests into potential partners or clients How to use podcast content to fuel your sales team's outreach efforts Mike's "Zero Listens" podcast strategy focused on individual relationships How to effectively repurpose podcast content for paid ads and sales enablement Strategies for structuring podcast episodes to naturally introduce your products/services How to leverage a team and streamline processes   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

We know people share lead magnets when guesting on a podcast or discovery calls, but can you sell high ticket programs or fill your mastermind program with podcasts? Absolutely!  Jay Fairbrother, The Mastermind Guy shares why masterminds are so effective (in case you want to scale YOUR business) and why you may not need big sales funnels, how to find your purple fish and grow your mastermind with the right people.    Here's what we cover:  The difference between masterminds and group coaching How to leverage podcasts to grow masterminds and sell high-ticket items How to stand out in the coaching industry to attract your ideal client faster Understanding your ‘purple fish' so that you get on the right podcasts with the right message How to use exclusivity to drive more sales How to qualify and attract the right clients Common mistakes building and marketing a mastermind   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

There is more to being a podcast guest then having a one sheet, pitching to be on a show and recording the interview. Every step of the process needs to be strategic for you to gain leads and clients.  My guest today, Jessica Rhodes of Interview Connections, go way back to when we were VA's and started our businesses and she's going to share about intentional strategies behind what shows you book on, your mindset about guesting, your talk, your offer and how to leverage the episodes to get more ROI.  What you'll gain:  What strategies to focus on that will attract leads and clients (ie monetize your podcast guesting). Common mistakes podcast guests make in their interviews that jeopardize their ROI  How to craft a compelling call to action to move listeners to working with you How to leverage podcast content post-interview to boost your results Why your goals will impact podcast guesting, your approach and ROI  An indirect ROI from podcasting, which has become the sole reason for guesting for one of Jessica's clients  How you can track and test your ROI from podcast guesting  Why ‘co-creating' an episode should be in your vocabulary and mindset before the interview   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Just because you have a podcast doesn't mean you will get leads or clients from it. You have to be strategic. Podcast producer and manager Alesia Galati is here today to share how to turn listeners into leads. From goals and content planning to producing and repurposing, she'll share how to maximize your efforts from start to finish. Here's what you'll learn... How to get more leads from podcasting (on both sides of the mic)  Ways to optimize lead conversion so you turn listeners to clients  Strategic placement of call-to-actions in podcast episodes How to repurpose podcast content for increased engagement and lead generation How to overcome the fear of hosting solo podcast to activate your authority and attract clients Leveraging playlists to showcase expertise and pitch opportunities What AI tools to use for maximizing podcast content and engagement   Head to https://LeverageYourPodcastShow.com to read the blog   >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free     >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

We are going to geek out today on a topic that is NOT sexy but will help you save hours and dollars in your podcast production. Got your interest piqued?  I'm chatting with podcast and automation coach Joe Casabona about how to create a seamless process to make podcast production easier, save 30% less time, how to automate and what tools to use.   Here are the key takeaways from our conversation: ⚙️ How to automate your processes so that you get more done in less time with less stress ⚙️ What Joe's go-to automation tools are  to streamline and automate podcast production ⚙️ Why maintaining a regular schedule and consistently producing high-quality content is crucial for building trust with your audience and fulfilling sponsor commitments. ⚙️How documenting standard operating procedures (SOPs) and utilizing project management tools can save time and money ⚙️How AI tools like Descript and Past Magic can assist in editing and content creation, allowing for quicker turnaround times and improved productivity. ⚙️Tips for onboarding and training a virtual assistant (VA freeing up your time for more critical activities. ⚙️How to enhance communication and scheduling with podcast guests with less work   Key Moments:  [00:00:00] - Intro [00:03:25] - The Pain of Procrastination [00:07:50] - Automation and Virtual Assistants [00:14:30] - Consequences of Poor Processes [00:19:45] - Simplifying Automation and Workflows [00:29:15] - Essential Tools for Podcast Production [00:42:10] - Building and Optimizing Podcast Systems  

I'm pretty excited about this episode as I don't often talk about the ‘business of podcasting'. It has grown and changed so much in the past 5 years. And if you are just starting to get into the podcasting industry, it can feel overwhelming with so many options and avenues to optimize and monetize.  I have Bryan Barletta from Sounds Profitable on the show to chat about working in the industry, research, trends, and what resources are at your fingertips to help understand the industry a bit more.    We cover:  The evolution and challenges in the podcasting industry including technology, advertising and content.  What types of businesses have emerged since podcasting exploded Tips on navigating the business of podcasting  How to define success in podcasting  The relevance of video in podcasting and the pressure to optimize content Advice on navigating the podcasting industry and knowing what resources are at your fingertips How Sounds Profitable can serve podcast related businesses and podcasters  How research on the industry can provide info on advertising and listener behavior  What the Brands In Audio directory is and how to get involved.  Head to https://LeverageYourPodcastShow.com to read the blog Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

You want to guest on more podcasts but aren't sure how to research and pitch, or if you are like most entrepreneurs don't have the bandwidth. This is why Podcast Outreach School is for you - I interview founder Nathan Hirsch who will share tips on how to get booked on more shows and how to hire, onboard and train a VA to seamlessly manage it for you.   Nathan Hirsch, a seasoned entrepreneur with a strong background in outsourcing and building successful businesses. He chats about all things outsourcing (when it comes to your podcast guesting).    Here's what we covered:  The role of outsourcing and VAs in managing businesses effectively. Tips for successful podcast outreach, including research, outreach tactics, and post-podcast strategies. Overcoming challenges in guesting on podcasts and standing out in pitch emails. Hiring and managing VAs effectively, focusing on skill, attitude, and communication. Onboarding processes and the importance of setting VAs up for success. The importance of building a strong team through outsourcing for business growth and scalability. Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest