Podcasts about glide consulting

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Best podcasts about glide consulting

Latest podcast episodes about glide consulting

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
5 Keys To a Great Customer Success Strategy to Retain More Clients

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Mar 16, 2022 26:24


Are you looking for ways to improve your customer service? Have you implemented a customer success strategy in your organization? Nils Vinje is an author and leadership coach who founded the first-ever customer success firm, Glide Consulting, to help organizations improve their leadership skills and teaches the tools you may be lacking to implement a proper customer success strategy, which he details in his new book 30 Day Leadership. In this episode, we'll discuss: 5 keys to improving your clients' success. Tracking where you stand with your agency's clients. 4 Pillars to becoming a better leader. Sponsors and Resources Agency Dad: Today's episode is sponsored by Agency Dad. Agency Dad is an accounting solution focused on helping marketing agencies make better decisions based on their financials. Check out agencydad.money/freeaudit to get a phone call with Nate to assess your agency's financial needs and how he can help you. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM We've all had a bad customer experience some time in our lives. Maybe we feel exasperated by a customer service team and has failed to solve a problem several times or is slow to provide answers. As agency owners, we need to be aware of the consequences of inefficient customer service and how it will affect brand loyalty. It often boils down to lack of onboarding and a clear, no real-time assistance, and mostly the absence of a clear strategy. So how are you getting success for your clients? How can you improve your customer service? 5 Keys to a Great Customer Success Strategy According to Nils, it is very common for organizations to lump customer service with other areas like sales. It takes a village to serve a customer and there must be a team responsible for this task. “You have a product strategy,” he tells owners, “you have a sales strategy, what's your customer strategy?” He often gets blank stares. Because of this, he prepared his own 5-Step framework for customer success: Being PrescriptiveLet's say you ask for lawyer referrals to do some kind of business deal. You get two referrals, one that confirms his experience in the area and asks you what he should include in the contract and one that gives you a list of things you should cover, a series of recommendations, offers a perspective of the best scenario for you and finally asks how you would like to proceed. You should strive to be like the second lawyer. Clients are not paying you to be asked what they want to do. Be the trusted advisor right from the beginning. TransformationClients are usually expecting some kind of transformation from buying a service. They are at point A and want to get to point B. It is up to you to define what is the absolute best transformation for your clients before they ever go through your process. Ask yourself how you could provide the best possible value for them. That is the destination because then they will very likely renew and expand their relationship with your agency. A Fresh Start. This is the moment right after your client signs up to work with you. Their openness, willingness, enthusiasm, and ability to get things done will never be higher than at that point so this is the moment to set expectations regarding how you will continuously drive value to that customer over time. Engaging Middle. There is a sense that all the intense part of the process happens at the beginning and then we get into a rinse and repeat the cycle. This rhythm is important. However, we must not miss the opportunity to continue to add value to our clients and come to the table with recommendations on what to improve and what to change. Crushing the Milestones.According to Nils, businesses need to architect the right milestones for their customer strategy and build stepping stones to get there. This way, you can understand whether you are on track or off track with a customer. If you answer each of these steps in a very detailed manner, then you now have a customer's strategy. Keeping Track of Where You Stand With Clients Client churn is going to happen, and that's ok. It will be an opportunity for you to upgrade. The key is to know when it's going to happen because it's the surprise that kills you. When you have a strategy in place for your customers, you can know how on track or off track they are, and that can give you a very good indicator of how likely they are to renew. If your client retention rate is not as good as you hoped, what are you doing to fix this? Jason likes to recommend a system of monitoring client satisfaction with a stoplight approach: red, yellow, and green.  Everyone starts out at yellow and hopefully moves to green once they start seeing results. Clients in the red are the ones in danger that need intervention because they're at risk. How can you communicate better with your red and yellow clients? How can you help them more? Or is there something they're not telling you? Intervention is the key. Improving your customer retention rate by 5% would probably double your business and achieving that will require working on your communication with clients. It's better to over-communicate with your clients than to under-communicate. As soon as there is a vacuum of information where there is not an answer to an issue, your customer will likely be thinking negatively and assume you're not doing what you're supposed to be doing. 4 Pillars of Becoming a Better Leader  A lot of agencies start by accident and you suddenly find yourself leading several teams that rely on you to point out how they can improve at their jobs. When thinking about the complex world of leadership, we can't just pick some random tips and expect to get a better result. We have to take a long-term view and apply it to develop our leadership skills. As a first step, Nils came up with four fundamental pillars to become a better leader: Leading yourself. All about you and your psychology; Leading others. The interactions with your team; Leading with communication. The tools and techniques to communicate and send your message to the people that you work with and your clients as well; Leading with metrics, which is all about how we measure our progress to identify how we can improve. The Most Important Leadership Tool If you really want to improve your leadership skills, Nils suggest you focus on Feedback. Learning how to give negative feedback in a way that will help people get better at their jobs will be one of your most important qualities as a leader. However, giving negative feedback is something that most people try to avoid because it is uncomfortable and they don't have a system to do so. Here's a 3-step process that you can implement: Here's what I observe. Start with these words and follow up with an objective and very specific instance. This is not the place for generalities but rather for a specific event or behavior you witnessed. The impact that had. Your interpretation of the impact of that behavior you observed. Help me understand what's going on. Invite them to share their point of view. We never know where someone else is coming from. But, if you choose to just share your observations and the impact they had and then ask them to explain what is happening, you will get them to share their side of the story, which you would never get on your own. This is a fairly simple framework that anybody could start using today. “I guarantee your employees want that feedback” Nils assures. It will improve their lives, their jobs, and your relationship with them and you can even implement it with clients too. For more insight on the tools to becoming a better leader, go get Nils' new book 30 Day Leadership. Want the Support of Amazing Digital Agency Owners? If you want to be around amazing agency owners that can see you may not be able to see and help you grow your agency, go to the Digital Agency Elite to learn all about our exclusive mastermind.

Helping Sells Radio
121 [Gainsight Pulse 2019] Nils Vinje at the Super Bowl of Customer Success

Helping Sells Radio

Play Episode Listen Later May 25, 2019 8:29


We took Helping Sells Radio on the road to the Gainsight Pulse Conference 2019 to talk with ecosystem partners, customers, speakers, and conference attendees about their experience at Pulse and maybe a few other things.    In this episode, we talk to Nils Vinje, who has been to every…single…Pulse. That is rarefied air. Nils reminds us that in order to become advanced at customer success, teams need to master the fundamentals. This is an important point…Advanced = Fundamentals.    Learn more about Nils:   Glide Consulting: https://glideconsultingllc.com   On Linkedin: https://www.linkedin.com/in/nilsvinje Get on the email list at helpingsells.substack.com

Helping Sells Radio
085: Nils Vinje (Re-Air) The Four Ps of Customer Success on the CS100 Summit Preparation Pack

Helping Sells Radio

Play Episode Listen Later Sep 10, 2018 32:53


Although this is Helping Sells Radio Episode 85, it is episode two in the CS100 Summit Preparation Pack. The CS100 Summit Preparation Pack is a collection of past Helping Sells Radio guests who are also speaking at the 2018 CS100 Summit put on by ClientSuccess. When the agenda came out, it was glaringly obvious what a high level of speakers ClientSuccess attracts for their conference, we noticed five speakers were past guest of Helping Sells Radio. So we go together in the studio and decided to re-air all five of those episode just before and during the conference.  Enjoy the CS100 Summit Preparation Pack From Nils' previous episode: Nils has developed a model for building great customer success organizations. He calls it the 4 P’s of Customer Success. People Purpose Process Platform We talked through this model and one of the most interesting parts of that discussion might have been the most controversial part of the interview. When it comes to purpose, a customer success team can have a primary purpose of satisfying customers or driving revenues, but it cannot drive both. Nils tells us we have to choose what to focus on. It is not to say teams cannot have both, but you cannot focus on both.    If you want to learn more about the 4 P’s of Customer Success, you can download the eBook that Glide Consulting has put together. Get on the email list at helpingsells.substack.com

Helping Sells Radio
084: Nils Vinje Says Low Maturity Customers Need You To Do A Lot Of Work. Be Ready for It.

Helping Sells Radio

Play Episode Listen Later Sep 9, 2018 40:44


This is first in a series of podcasts in anticipation of ClientSuccess's annual CS100 Summit Conference. We are calling this series the CS100 Summit Preparation pack. To kick off the preparation pack, Nils Vinje from Glide Consulting and CS100 Summit speaker, is back on the show for the third time. We talk to Nils about customer maturity impact on what level of services you provide, what he's talking about at CS100 Summit, and you are much better off spending 30 minutes documenting a process rather than perform that process over and over from memory. Because if you take that process and multiply it across a team of customer success managers, you will develop a lot of inefficiencies and deliver widely varying customer experiences.  Even if you cannot make it to CS100 Summit 2018, this episode gives you a taste of Nils' talk.  Learn more about CS100 Summit:  http://cs100.clientsuccess.com/ Go download those resources Nils talked about in the show:  https://glideconsultingllc.com/     Get on the email list at helpingsells.substack.com

Subscribed Podcast
Ep # 9: Catherine Courage on Design Thinking and Customer Experience

Subscribed Podcast

Play Episode Listen Later Oct 11, 2016 23:52


Our guest on the Subscribed Podcast is Nils Vinje, a partner at Glide Consulting, a Customer Success consulting firm that helps VC-funded startups and Fortune 1000 companies lay the foundation for customer success and make renewals and expansions inevitable. We talk to Nils on the evolution of customer success teams, the 4 Ps that are crucial to success and other best practices. For transcripts and more on the Subscription Economy, head over to www.zuora.com/podcast      

Subscribed Podcast
Ep #8: Nils Vinje on the 4 "P"s of Customer Success

Subscribed Podcast

Play Episode Listen Later Sep 12, 2016 27:05


Our guest on the Subscribed Podcast is Nils Vinje, a partner at Glide Consulting, a Customer Success consulting firm that helps VC-funded startups and Fortune 1000 companies lay the foundation for customer success and make renewals and expansions inevitable. We talk to Nils on the evolution of customer success teams, the 4 Ps that are crucial to success and other best practices. For transcripts and more on the Subscription Economy, head over to www.zuora.com/podcast

B2B Growth
160: How to Turn Customer Churn Into Customer Upgrades w/ Nils Vinje

B2B Growth

Play Episode Listen Later Aug 18, 2016 19:32


Customer success teams are built to serve and sales teams are built to sell. Instead of being at odds with one another, align them in a way to create a dream team. If people play to their strengths, your company will see exponential growth. In this episode, Nils Vinje, Partner at Glide Consulting, walks through a 3-part solution to maximizing the relationship between sales and customer success.

Helping Sells Radio
Episode 15: Pulse Conference 2016 Special Edition

Helping Sells Radio

Play Episode Listen Later Jun 7, 2016 31:45


In this episode, Bill and Sarah take the audience to the Customer Success industry's premier conference, Gainsight Pulse Conference 2016. Guests interviewed include MindTouch CEO Aaron Fulkerson, Cloudera VP Customer Success Sarah Sproehnle, WalkMe VP Customer Engagement Emilia D'Anzica, and Glide Consulting founders Nils Vinje and Alex McClafferty. Hear insiders' perspectives on the future of customer success and helping customers love your software. Get on the email list at helpingsells.substack.com

conference pulse customer success nils vinje alex mcclafferty glide consulting
Helping Sells Radio
Episode 5: Nils Vinje from Glide Consulting Joins Helping Sells Radio

Helping Sells Radio

Play Episode Listen Later Feb 2, 2016 32:53


This week Nils Vinje, founder of Glide Consulting, joins Helping Sells Radio to discuss where customer success is headed and how he helps SaaS companies build high performing customer success organizations.  Get on the email list at helpingsells.substack.com

saas nils vinje helping sells radio glide consulting