B2B Growth

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B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technolo…

James Carbary | Logan Lyles | Nikki Ivey


    • Feb 1, 2023 LATEST EPISODE
    • weekdays NEW EPISODES
    • 21m AVG DURATION
    • 2,355 EPISODES

    4.9 from 373 ratings Listeners of B2B Growth that love the show mention: james and jonathan, growth podcast, b2b marketers, b2b sales, marketing and sales, b2b space, sales cycle, james and johnny, useful insights, actionable lessons, consumable, sales and marketing, packed with actionable, high value content, business development, james does a great job, logan, extremely useful, marketing podcasts, useful content.



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    Latest episodes from B2B Growth

    Amazon Music Makes Podcasts Ad Free | Echo Chamber

    Play Episode Listen Later Feb 1, 2023 14:05


    On this Echo Chamber episode Benji and Dan discuss the recent move by Amazon Music to make several large podcasts ad-free. How does this approach stack up compared to Spotify and their work to make specific shows exclusive on their platform?

    The MASSIVE Shift in How We Buy Software, with Sam Senior

    Play Episode Listen Later Jan 30, 2023 30:19


    In this episode Benji talks to Sam Senior, the Co-Founder & CEO at TestBox. 85% of decision-makers have a day one list of software vendors when they're looking to potentially make a purchase, so how do you ensure you ensure your product is on that list? Discussed in this episode:The move toward "ungated" softwareThe evolution of the Saas sales roleHow to enhance your trial/demo experience

    Content Marketing is BROKEN, Here's Why | Media Brands

    Play Episode Listen Later Jan 27, 2023 41:00


    Today on B2B Growth we launch a brand new content franchise, "Media Brands". In this series of episodes James, Dan, & special guest co-host Tyler Lassard break down the evolution of content marketing and the power of building a Media Brand.In this episode we explore:The Vidyard StoryNew Ideas for Engaging AudiencesHow the 3 Content Marketing Motions work in tandum

    Has Refine Labs Gone Too Far With Paid Content? | Echo Chamber

    Play Episode Listen Later Jan 25, 2023 15:44


    On this Echo Chamber episode Benji and Dan discuss The Vault, a new content product from Refine Labs. Is this move toward paid, walled-off content smart? How will it impact their voice in the market moving forward?

    Is PLG Really Right for You? With Courtland Goldengate

    Play Episode Listen Later Jan 23, 2023 30:29


    In this episode Benji talks to Courtland Goldengate, the VP of Marketing at Streamlit and a Director of Marketing at Snowflake. PLG is everywhere in Saas these days, but what if it's not right for many Saas solutions? Discussed in this episode:How to decipher if PLG is right for youKeeping focus in a ever-evolving marketing landscapeWhat EVERY Saas solution should steal from PLG

    Your Mantra for Content Distribution in 2023 | Echo Chamber

    Play Episode Listen Later Jan 18, 2023 17:34


    On this Echo Chamber episode James and Benji contrast the old and new ways of thinking about content distribution using a post from Mary Keough as the jumping off point. Discussed in this episode:Making content work harder for your organizationSEO as the Zombie of MarketingEnsuring your SME's avoid creating commodity content

    Influencer Marketing in a Recession: Strategies for Success, with Amisha Gandhi

    Play Episode Listen Later Jan 16, 2023 25:01


    In this episode, Benji talks to Amisha Gandhi, the SVP of Marketing at Tipalti. We are in a time where organizations are tightening their belts, we've seen layoffs, a lot looms over 2023. Given the current climate, is influencer marketing something we should be focused on? If so, how can get the most out of it?Discussed in this episode:The common mistake in thinking influencer marketing is for social onlyFull funnel influencer marketing examplesHow ABM & influencer marketing can work in tandem

    I'm No Longer a SaaS Marketer | Echo Chamber

    Play Episode Listen Later Jan 11, 2023 15:33


    On this Echo Chamber episode James, Dan, and Benji discuss the rising tide of conversation on LinkedIn around building Media Brands, specifically a recent post from Camille Trent, Director of Content & Community at PeerSignal.Discussed in this episode:Measuring the success of a media brandHow building a media brand incentivizes the right behaviorsWhat it takes to have a "Director of a B2B media" for your company

    Shift Your Go-To-Market Strategy, with Bill Kramer

    Play Episode Listen Later Jan 9, 2023 23:00


    In this episode, Benji talks to Bill Kramer, VP of Marketing at PayZen. Discussed in this episode:Transitioning from MQLs to Qualified AccountsPivoting to new ways of measuring marketing successSuccessfully leading a team through times of transition

    AI is Here to Stay, Now What? | Echo Chamber

    Play Episode Listen Later Jan 4, 2023 24:32


    On this Echo Chamber episode James, Dan, and Benji discuss 2 pieces of content on ChatGPT. Alex Hermozi's recent video called “Get Rich in the A.I Revolution” and Sounds Profitable's article: “Three Reasons Podcast Creatives Should Embrace, Not Fear, AI”.Discussed in this episode:Will Google lose Market Share?Is this technology a threat or a benefit?Creative use cases of ChatGPT

    Create Market Urgency Utilizing the Heroes Journey with Breene Murphy

    Play Episode Listen Later Jan 2, 2023 19:05


    In this episode, Benji talks to Breene Murphy, the Vice President of Strategy and Marketing at Carbon Collective. Discussed in this episode:The use of time, stakes, challenges, and rewards in marketingHow to invite your ICP into a storyRemoving friction in the buying process

    Best of 2022: Resonate and Stand Out with Joei Chan

    Play Episode Listen Later Dec 28, 2022 40:30


    In this best of 2022 episode, Benji talks to Joei Chan, Director of Brand & Content at 360Learning.As B2B brands we are all looking to resonate and stand out in our content and media. Joei and 360Learning did this through an original series called Onboarding Joei. The short docuseries followed Joei Chan, a new employee, as she navigated her first 3 months on the job.

    The Hottest B2B Brands Going into 2023

    Play Episode Listen Later Dec 23, 2022 21:02


    In this episode James, Dan, and Benji discuss the hottest B2B brands right now. Who should we be paying attention to as we go into the new year? Who will win and truly build affinity with their audience in 2023?

    Is Airbnb's Success Due to Brand Marketing? | Echo Chamber

    Play Episode Listen Later Dec 21, 2022 11:50


    Today James and Dan throw in their 2 cents on Airbnb's rise to success and the notion that the growth over the past 3 years has come as a result of brand marketing.

    Best of 2022: Vitamins, Painkillers, and the Cure with Mario Paganini

    Play Episode Listen Later Dec 19, 2022 37:28


    In this Best of 2022 episode, Benji interviews Mario Paganini, Head of Marketing at STORD.When it comes to marketing our B2B product/service we desire to position ourselves as the cure to our customers problems. However, often we come off more as a vitamin or a pain killer rather than a true solution. In this enlightening discussion Mario walks us through how to separate from our competition and shows the work in action on their brand new website.See the STORD website, click here.

    3 Content Marketing Motions and How to Use Them

    Play Episode Listen Later Dec 16, 2022 53:53


    The past several years talk about content and it's importance is EVERYWHERE.In this episode James, Dan, and Benji breakdown the three content marketing motions and how you can use them to bolster your marketing efforts. Discussed in this episode:The pros & cons of the three motionsHow to start a media brand from scratchThe value of launching a media brand in this economic climate

    Is Chris Walker Right About the SEO Decline? | Echo Chamber

    Play Episode Listen Later Dec 14, 2022 15:47


    Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss Chris Walker's "war against SEO/SEM". Is this the beginning of the end for google search?

    Best of 2022: How to Structure a Modern Marketing Team with Gaetano DiNardi

    Play Episode Listen Later Dec 12, 2022 29:07


    In this Best of 2022 episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura.Discussed in this episode:The 5 distinct Marketing units for optimal business performanceDemand capture vs. demand creatorHow to better measure your marketing efforts

    Our 2023 Predictions

    Play Episode Listen Later Dec 9, 2022 30:56


    In this episode Benji, James, and Dan look ahead to 2023 and provide 4 predictions for the year ahead.If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*Claim Your Credit *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

    Descript, Open AI, & The $550 Valuation

    Play Episode Listen Later Dec 7, 2022 14:45 Transcription Available


    Welcome to The Echo Chamber where James and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss the eye-popping valuation of Descript and how Open AI stands to benefit from their ties to the video software company.   Sponsors:   If you're hiring, you need Indeed.  Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*  Claim Your Credit  *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

    Best of 2022: 3 Pillars to an Excellent Marketing Strategy, with Mada Seghete

    Play Episode Listen Later Dec 5, 2022 37:21 Transcription Available


    In this Best of 2022 episode, Benji talks to Mada Seghete, Co-founder and VP of Marketing at Branch. Learn the 3 core pillars of Mada's original marketing strategy in today's show, and how even as tactics have shifted these 3 pillars remain constant. What are the 3? EDUCATION RELATIONSHIPS EXTREME MEASUREMENT

    How Expensive is Building a Media Brand for Your Business? | The Journey

    Play Episode Listen Later Dec 2, 2022 12:42 Transcription Available


    This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketer's favorite media brand…and how you can do the same for your market. Today James and Dan discuss the common objection to building a media brand for your business... IT'S TOO EXPENSIVE! Is it? Let's explore. Sponsors: If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

    Walmart Launches Creator Studio | Echo Chamber

    Play Episode Listen Later Nov 30, 2022 13:03 Transcription Available


    Welcome to The Echo Chamber where James and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today we're discussing Walmarts recent announcement of their Creator Studio and the implications it has for the future of the creative economy and affiliate programs.   Sponsors:   If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*  Claim Your Credit  *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

    Lessons in Emotional Marketing, with Jeff Biesman

    Play Episode Listen Later Nov 28, 2022 27:19 Transcription Available


    In this episode, Benji talks to Jeff Biesman, the CMO at National Debt Relief and Reach Financial. Discussed in this episode: Simplifying the market message Understanding what motivates your buyers Collecting Insights from your audience Sponsors: If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

    Should We Think About Our Media Brand as an Asset on the Balance Sheet?| The Journey

    Play Episode Listen Later Nov 25, 2022 14:21 Transcription Available


    This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketers' favorite media brand…and how you can do the same for your market. Today James and Dan discuss the viability of SaaS companies thinking of their media as a potential asset on the balance sheet. Sponsors:   If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*  Claim Your Credit  *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

    Taking the Marketing out of Content Marketing | Echo Chamber

    Play Episode Listen Later Nov 23, 2022 19:48 Transcription Available


    Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today we're talking about the evolution of content marketing and why it's time to focus more on the content and maybe less on the marketing.   Sponsors:   If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*  Claim Your Credit  *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

    Ensuring Product Market Fit, with Lisa Horner

    Play Episode Listen Later Nov 21, 2022 17:58 Transcription Available


    In this episode Benji talks to Lisa Horner Senior Vice President of Marketing at AppFolio.  Discussed in this episode: The direct connection between pipeline and high product market fit Getting clear on your ICP Measuring market engagement

    How To Scale a Media Company Within B2B | The Journey

    Play Episode Listen Later Nov 18, 2022 15:45 Transcription Available


    This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketers' favorite media brand…and how you can do the same for your market. Today James and Dan discuss the role of an Executive Producer as the next evolution for modern B2B marketing teams.   Sponsors:   If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*  Claim Your Credit  *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

    The State of Branded Podcasts | Echo Chamber

    Play Episode Listen Later Nov 16, 2022 20:15 Transcription Available


    Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss a recent report released by Cohost, “The State of Branded Podcasts 2022 Report”.  Sponsors:   If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*  Claim Your Credit   *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

    5 Elements of Successful Messaging, with Darr Gerscovich

    Play Episode Listen Later Nov 14, 2022 29:12 Transcription Available


    In this episode, Benji talks to Darr Gerscovich, Vice President of Marketing at Appian Corporation. Discussed in this episode: - The 4C + D of Marketing Messaging - Differentiating on something sustainable - The importance of a clear ICP when crafting your message Sponsors: If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

    12 Months of Learnings from B2B Growth in 15 Minutes | The Journey

    Play Episode Listen Later Nov 11, 2022 16:54 Transcription Available


    James and Benji provide behind-the-scenes documentation of the journey to turn B2B Growth into every B2B marketers' favorite media property. Today's discussion is about Benji's journey leading B2B Growth over the past year and all the lessons learned along the way.  Sponsors:  If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit  *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

    What Mattress Mack Teaches Us About Building Affinity | Echo Chamber

    Play Episode Listen Later Nov 9, 2022 11:42 Transcription Available


    Welcome to The Echo Chamber where James and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today Benji reacts to hearing the story of Mattress Mack for the first time and the guys discuss lessons learned from the love he has received from the city of Houston.  Sponsors:  If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit  *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

    Owned: Barstool Sports

    Play Episode Listen Later Nov 7, 2022 25:27 Transcription Available


    Today we are featuring an episode from a new show: Owned, a series exclusively on AudiencePlus co-hosted by Anthony Kennada and B2B Growth's own, James Carbary. Owned is a show that tears down popular consumer media brands and applies key learnings to B2B companies who are building their owned media strategy. To watch the full episode, get notified of future releases, get access to exclusive content, and more, subscribe for free at audienceplus.com.

    Using Paid Media to Grow Your Owned Media | The Journey

    Play Episode Listen Later Nov 4, 2022 11:48 Transcription Available


    James and Dan provide behind-the-scenes documentation of the journey to turn B2B Growth into every B2B marketers' favorite media property. Today's discussion: When gated content can be useful and how we are using it.  Sponsors:  If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit  *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

    Kyle Lacy's Disagreement on Category Creation | Echo Chamber

    Play Episode Listen Later Nov 2, 2022 14:44 Transcription Available


    Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today, Kyle Lacy takes issue with Category Creation, and says brands just need better stories, but is it really that simple?  Micro-Clips:  (Timestamps / Titles) Sponsors:  If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit  *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

    Justin Welsh on Personal Branding, Thought Leadership, & Being You

    Play Episode Listen Later Oct 31, 2022 39:08 Transcription Available


    In this episode, we talk to Justin Welsh, who is a strategic advisor to multiple startups and the former CRO that took Patient Pop from $0 to $50 million in ARR.

    Gated Content | The Journey

    Play Episode Listen Later Oct 27, 2022 14:52 Transcription Available


    James and Dan provide behind-the-scenes documentation of the journey to turn B2B Growth into every B2B marketers' favorite media property. Today's discussion: When gated content can be useful and how we are using it.  Sponsors:  If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit  *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

    All-In Podcast Says Traditional Brands Will Be Dead In 30 Years | Echo Chamber

    Play Episode Listen Later Oct 26, 2022 17:11 Transcription Available


    Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.  On today's show the guys discuss the bold claim on the "All-In Podcast" that traditional brands will be dead in 30 years. Agree or disagree? You're about to find out.  Sponsors:  If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit  *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

    Operationalize Your Way to Success, with Michelle Tilton

    Play Episode Listen Later Oct 24, 2022 29:53 Transcription Available


    In this episode, Benji talks to Michelle Tilton, the Vice President of Marketing at Gryphon.ai. Discussed in this episode: - How to Operationalize Demand Creation- Marketing Accountability at Every Part of the Funnel- Using Data to Inform the Board Room Sponsors: If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

    Build vs Buy | The Journey

    Play Episode Listen Later Oct 21, 2022 23:24 Transcription Available


    James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion: The pros and cons of building media organically or going out and buying it.

    Mr. Beast Turned Down a $1B Offer — Why We'd Do The Same | Echo Chamber

    Play Episode Listen Later Oct 19, 2022 18:07


    Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.  On today's show the guys discuss the decision from Mr. Beast to turn down a 1 Billion dollar offer and ask how should B2B organizations be thinking about influencers? Sponsors:  If you're hiring, you need Indeed.  Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

    Keep Educating Your Customers, with Lauren Lynch

    Play Episode Listen Later Oct 17, 2022 22:33


    In this episode Benji talks to Lauren Lynch , the Director of Marketing at Set Solutions.  Discussed in this episode:  Pivoting from field marketing to content marketing How customers should directly inform your content strategy Putting together a customer advisory board  Sponsors:  If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit   *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

    Marketing Job Post Teardown | Echo Chamber

    Play Episode Listen Later Oct 12, 2022 15:48


    Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.  On today's show the guys discuss the brilliance of Mary Keough's, "Marketing Job Post Teardown" series on LinkedIn. 

    What's the most underrated tactic in B2B Marketing? | Original Research

    Play Episode Listen Later Oct 11, 2022 26:36


    We spoke with 100 marketing leaders and asked "What's the most underrated tactic in B2B Marketing?" In this roundtable discussion Benji, James, and Dan breakdown the findings.  Discussed in this episode:  - Tips for creating deep, personal, and fun marketing. - The power of relationship in marketing - Formalizing a structure to collect insights from your ideal buyers

    SEO Driven Audience Growth | The Journey

    Play Episode Listen Later Oct 7, 2022 20:30


    James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion: How we're being strategic with SEO to drive audience and affinity.

    Gated's "Advisor" Strategy - Smart or Not? | Echo Chamber

    Play Episode Listen Later Oct 6, 2022 15:40


    Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.  On today's show the guys discuss how Gated is using a unique approach with advisors to gain quick traction and mass adoption. 

    The Content Marketers Love | Original Research

    Play Episode Listen Later Oct 5, 2022 36:02


    We spoke with 100 marketing leaders and asked 3 questions:  What marketing podcast delivers the most value to you? What is your ALL TIME favorite book on marketing? What's a RECENT book on marketing you've loved?   In this roundtable discussion Benji, James, and Dan breakdown the findings.  Books mentioned:  Tipping point by Malcom Gladwell Linchpin by Seth Godin  Crossing the Chasm by Geoffrey Moore Play Bigger by Christopher Lochhead Thinking fast & slow by Daniel Kahneman 22 Immutable laws of marketing by Al Ries and Jack Trout   Podcasts Mentioned: B2B Growth Seeking Wisdom State of Demand Gen How I built this Lochhead on Marketing Flip my Funnel HBR The Bigger Narrative

    How Client Experience Should Shape Your Marketing, with Don Polite

    Play Episode Listen Later Oct 3, 2022 25:46


    In this episode Benji talks to Don Polite, the Chief Marketing Officer at SKYGEN USA   Discussed in this episode:  Alignment between customer experience and marketing The process of moving from data to actionable insights How annual client surveys can level up your organization  Sponsors:   Marketing Brew:  Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here .   Indeed:  If you're hiring, you need Indeed.  Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*  Claim Your Credit    *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

    Our New Podcast Strategy That You Should Steal | The Journey

    Play Episode Listen Later Sep 30, 2022 19:23


    James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around the podcast strategy we're now deploying for B2B Growth and how you could steal it. Sponsors: If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

    The Questions We All Want Answered | Original Research

    Play Episode Listen Later Sep 28, 2022 27:12 Transcription Available


    We spoke with 100 marketing leaders and asked "If you could ask one question to 100 of your peers in B2B marketing leadership, what question would you ask them?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.   Discussed in this episode:  The most common questions marketers want answered Why & how to share behind the scenes content from your organization Turning questions into pillar content   Sponsors: + Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here.  + If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*  Claim Your Credit   *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

    When Data Goes Wrong, with Aaron Wollner

    Play Episode Listen Later Sep 26, 2022 23:11 Transcription Available


    In this episode, Benji talks to Aaron Wollner, the Chief Marketing Officer at Quontic.   Discussed in this episode:  How to fight against data manipulation Pulling insights from the data Working to build a marketing team that implements insights from the data regularly  Sponsors: + Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here.   + If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*  Claim Your Credit    *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

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