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The way emails are prioritised in inboxes is changing. AI is now acting as an intermediary between you and your subscribers, deciding which emails get seen and which ones get buried. Gmail, Apple Mail, and Outlook are all rolling out AI-powered filtering that determines email placement based on relevance, not just send time. This doesn't mean email marketing is going the way of social media. But it does means engagement matters more than ever. When subscribers open, click, and reply to your emails, both the AI and your audience see you as valuable. The businesses that focus on real connection and strategic engagement will win. In this episode I cover: What Gmail, Apple Mail, and Outlook are doing with AI filtering right now Why engagement (opens, clicks, replies) is your secret weapon against deprioritisation Seven practical strategies to keep your emails visible and valued The shift: AI isn't out to get you. It's trying to serve your subscribers. When your emails genuinely connect, provide value, and spark action, both your subscribers and the AI will prioritise you. Focus on engagement and you'll stay visible where it counts. This of course is just the tip of the iceberg when it comes to email engagement. There is a lot more too it which is why I have a full course dedicated to the toping - Engaging Emails. Get it at yaelkeon.com/engage Next Steps: Hang out with me on Instagram @yaelkeon Write your next Engaging Email with my CustomGPT The Engaging Emails Studio Get a free Email Engagement Checkup Join The Email Experience Work with Me See omnystudio.com/listener for privacy information.

With AI answering every question under the sun, you might be wondering: what's the point of sending helpful emails anymore? Can't people just ask ChatGPT for tips, hacks, and how-tos instead? I get it. It feels like helpful content is losing its edge. But helpful emails aren't dead, they're just different. And if you stop sending them, you're missing a massive opportunity to build trust with your audience. You'll learn: Why helpful emails still matter (even with AI everywhere) The trust gap AI can't fill—and how you can Five types of helpful content that AI simply can't replicate Yes, AI adoption is growing (36.9% in Australia, according to Microsoft's 2025/2026 report). But that still means most of your audience isn't turning to AI for answers. And even for those who are, there's a crucial question they're asking: Can I trust this information? That's where you come in. Your email list chose you because they trust your insights, your perspective, and your expertise. They want content that's tailored to their situation—not generic advice from a bot that might make up statistics. So instead of abandoning helpful emails, evolve them. Share decision-making guides, explain the why behind your recommendations, use stories and metaphors to help people understand, showcase your thought leadership, and offer bite-sized wins that spark action. Next Steps: Hang out with me on Instagram @yaelkeon Write your next Engaging Email with my CustomGPT The Engaging Emails Studio Get a free Email Engagement Checkup Join The Email Experience Work with Me See omnystudio.com/listener for privacy information.

If I hear someone else tell you “the money is in the list” without explaining how you’re actually meant to grow one in 2026, I might scream (or at least quietly scowl). Because yes, your email list growth still matters. But the old advice? A lot of it just doesn’t cut it anymore. In this episode, I’m getting very honest about why list building feels harder than it used to even if you’re doing “all the right things”. Rather than pretending it’s easy or blaming yourself, I’m breaking down what’s actually going on, how it’s impacting me and what I intend to do about it You’ll learn: Why classic lead magnet advice is falling flat (and what to check before you scrap yours) How to tell if your issue is traffic, conversion, or relevance The lead magnet types I’m testing instead of just creating another PDF How I’ll be measuring success beyond list size (hello, engagement and sales) For me, this isn’t about finding the perfect strategy. It’s about getting back into the habit of list building, using what I already have, testing one thing at a time, and paying attention to what actually moves the needle. If you want to follow along with my experiments. I’ll be chronicling the strategies, setups, and real results as they happen to members of the List Building Chronicles email list. No big funnel. No pressure. Just honest insights as I test and tweak. Join at yaelkeon.com/chronicles (How meta is that!) Next Steps: Hang out with me on Instagram @yaelkeon Write your next Engaging Email with my CustomGPT The Engaging Emails Studio Get a free Email Engagement Checkup Join The Email Experience Work with Me See omnystudio.com/listener for privacy information.

Featured Songs: * All songs performed by JRAD Scarlet Begonias > Fire on the Mountain - 10-03-15 - Brooklyn Bowl - Brooklyn, NY Throwing Stones - 4-29-17 - First Bank - Broomfield, CO Eyes of the World - 12-9-17 - House of Blues - Boston, MA Shakedown Street - 4-21-18 - Sweetwater 420 Festival - Atlanta, GA Jack Straw - 3-3-19 - State Theatre - Portland, ME See omnystudio.com/listener for privacy information.

Craig reviews "The Exorcist: Believer" and "She Came to Me"See omnystudio.com/listener for privacy information.

Craig the Movie Guy reviews "Haunted Mansion" and "Talk to Me"See omnystudio.com/listener for privacy information.

For this week's solo episode, I'm answering a question I got asked in a lash Facebook group this week: "I'm curious to know how it looked differently in your business from lashing with babies at home to doing education with babies at home." So, in this episode I shared the behind the scenes of how I structured my business to be able to keep it running and growing smoothly while also being a present parent over the years. I shared my experiences and insights behind how to pick your schedule, prioritizing tasks, why you shouldn't just be available to clients or flexible for them whenever, & the "balance" I have for business life and mom life. If you're feeling pulled in every direction with your business and feeling the mom guilt of not being around as much as you'd like to be with your kids, this will be a good listen for you! Let's be friends on IG! www.instagram.com/xoericaschramm Free Resources to Grow Your Beauty Business: https://www.ericaschramm.com/biz-resources Work with Me - See all my current options for coaching or online courses: https://www.ericaschramm.com/links#jCYuoq Lash Biz Babes Meetup @ LashCon! We are getting together to do brunch on Saturday, October 14th in Anaheim, CA! Come meet other listeners, beauty business owners, & of course me and have some yummy food :) RSVP Here so I can get a headcount: https://www.ericaschramm.com/lbb-meetup --- Support this podcast: https://podcasters.spotify.com/pod/show/lashbizbabes/support

Rami Malik // Uncomfortable Questions // Can you fall in love twice? // Annoying things your kid does during bedtime // Hey, It's Me //See omnystudio.com/listener for privacy information.

Parody of Randy Newman's "You've Got a Friend in Me" See omnystudio.com/listener for privacy information.

intro: Harmonia - Gollum / outro: The Three Sounds - Willow Weep for Me See acast.com/privacy for privacy and opt-out information.

Vote your favourite herehttps://forms.gle/KVGUbArQk2DTvDao7TracklistDawgGoneDavis - Baby I Have Words a Tribute to Ronnie VanZantMonsieur Job – Bajate Las BragasGiuliano Bruscantini – In the duskUnder the Snow – Amazing SunBrigida LB Santabrigida – You can stopLumen Jingos – KintsukuroiTiger Dek – Uomo TanaMy Luv Notes – Day LateGreye – What if IMike P. Fitzpatrick – Over there ft. Gosh da ReelArmonite – Clouds CollideThe Sphinx – BrutaleBoskovic – RememberElbi – You can stopShoggy Tosh ft. Henrisour - Maa MaaAnya Kay – Roses are redMonsieur Job - Bailalo’ BrincaoSpaceWind – Now & ForeverStephen Wrench & Friends from Lynyrd Skynyrd and Molly HatchetMr.Flamboyant Featuring Johnboy and Ebony Camille – LanePhaze II – In The PocketAcquablag – I Feel LovedChristopher the Grey – Sun Rise (Remix)Sekou Andrews & The String Theory – Good VibesMonsieur Job – A EscondidasRonnue fet Roc Phizzle – Be Your FreakJørg - Good bye good old WorldK Michelle DuBois - Feast or FamineDonna Zed – At the end of the dayMati Lyons- Practice 4 Me See acast.com/privacy for privacy and opt-out information.

Backwards Star Galactica was a show where we watched Battlestar Galactica for the very first time, but in reverse chronological order, and tried to figure out what the show was about. It was the absolute worst idea for a podcast that anybody has ever had. Thus, we've decided to preserve it here for absolutely nobody. Enjoy!!- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -Every week on Backwards Star Galactica, Earth's biggest morons Wilder Shaw & Jesse McGrath turned their gaze towards the stars as they watched Battlestar Galactica for the very first time... except in reverse chronological order.Never seen Battlestar? Don't even care about Battlestar? Fear not, for this podcast was only about 20% Battlestar talk! Tune in for idiotic segments like "City Snacks", "Teachable Moments", "Figure it Outlander" and more!POINTS OF INTEREST THIS WEEK INCLUDED:• Nudies• Iced tea• Sandwiches• MacheteBattlestar Galactica Season 4, Episode 1, "He That Believeth in Me" See acast.com/privacy for privacy and opt-out information.

This week on WPwatercooler we're going to be discussing how you can work with mailing list using WordPress. There are many plugins that can assist with this functionally and we'll be sharing our favorites.* mailchimp.com* Email Marketing | AWeber* drip.co* Email Marketing Platform and Services | Emma Email Marketing* Email Marketing Software – GetResponse* Email Marketing – Marketing Automation – Small Business CRM* ConvertKit|Email Marketing for Professional Bloggers* Subscriptions — Jetpack for WordPress* Hi %f_e%, check out our offer* 69 Highly Effective Lead Magnet Ideas to Grow Your Email List (Updated)* Subscriptions — Jetpack for WordPress* MailChimp Subscriber Popup Widget — Jetpack for WordPress* Home-MailPoet* WP Mail SMTP by WPForms* WPForms-Drag & Drop WordPress Forms Plugin* SPF & DKIM for Dummies: What Is It? Why You Want to Set It Up* WP Mail Logging* Gmail sending limits in G Suite – G Suite Administrator Help* define(‘WPMS_ON', false);* Unroll.Me See acast.com/privacy for privacy and opt-out information.