Lash Biz Babes

What kind of content should you post on TikTok to bring in local clients? In this episode, I break down what's actually working (and what's a total waste of energy) when it comes to growing your local beauty clientele on TikTok! After managing multiple TikTok accounts for salons and beauty pros across the country, I've seen what moves the needle. Spoiler alert: it's not always going viral.I share real strategy & visibility tips along with the types of content that put you in front of local potential clients. Plus, I dish on my own TikTok experiments, what's getting clicks, and what you can start doing today without burning out or going into content overload. If you want to make TikTok work for your beauty biz—this one's for you.What you'll learn in this episode:Why the viral chase is killing your momentum (and what to do instead)The mistake most beauty pros make with hashtags (it's costing you $$$)Why “boring” videos might secretly be your best performersHow to get TikTok's creepy-smart algorithm to actually work for youWhy putting your face—and your opinions—on camera is game-changingHow to start posting on TikTok without doubling your workloadHow storytelling can turn casual viewers into obsessed, loyal clientsThe pros and cons to controversial posts that reach beyond your audienceThere are so many opportunities to make money on TikTok! Grab a pen and notebook then hit play. This one's gonna light a fire!Resources:Metricool: This is the content scheduling platform that we use for all our social media clients. It's the best way to make your life way easier as a business owner to schedule the same post to go up on multiple platforms at once. Work smarter, not harder! Check it out here: https://f.mtr.cool/WRLGLA Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let's talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ever feel like you're being pulled in a hundred directions trying to build a beauty business, raise a human, stay inspired, and still somehow remember to eat lunch? Same. That's why I couldn't wait to bring Shelby Tarleton on the show! She's not only the lash industry icon behind Pink Lady Lash, Lash Boss Academy and Lash Boss Summit, but she's also someone who keeps it refreshingly down to earth. Shelby shares insights behind running events like Lash Boss Summit, how she avoids burnout between business and motherhood, and why knowing your body might be the biggest business hack you're not using yet. We also chat about the future of the lash industry, why continued education can make or break your future client base and more!Tune in to be inspired (and take notes) from Shelby's incredible business growth and personal journey along the way.What you'll hear in the episode:What inspires Shelby to keep expanding her lash empire?How motherhood cracked open a whole new way of managing time Shelby's must-do routines for getting ahead and staying saneHow does cycle syncing help with productivity, launches, and conflict resolution?How to spot a valuable industry event vs. one that's just trying to sell you stuffTips for introverts who want to make real connections at events (without the small talk hangover)Why the lash industry is thriving because of women who give freelyThe advice every ambitious mama needs to hear (especially when guilt tries to creep in)Hit play then share your favorite takeaway! Screenshot and share what you loved about the episode or send me a DM - I'd love to hear from you. About Shelby:Shelby is a salon owner and educator in Austin, Texas with two brick and mortar locations - Pink Lady Lash and Lash Boss University. She's the organizer of Lash Boss Summit and Lash Boss Retreats and also hosts Lash Boss Radio.Connect with Shelby:https://www.instagram.com/shelbythelashbossLash Boss Summit: www.lashbosssummit.comLash Boss Retreats: www.lashbossretreats.comResources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let's talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm

Have you ever wondered how to keep your business running when your heart feels like it's barely holding together? In this episode, I open up about navigating grief while still showing up for your clients, your kids, and yourself. This is a real talk about the messy middle, the breakdowns, the deep breaths, and what helped me keep going during some of the heaviest seasons of my life. From personal loss to unexpected life changes, I share what grief has looked like for me as a beauty business owner and how I've made space for both mourning and momentum. You'll hear about the small habits that helped me get out of bed, the boundaries I had to draw, and the power of asking for help even when it's uncomfortable. If you're in a season of heartache and still holding everything together, this one's for you.In this episode, you'll hear:How do you keep going when it feels impossible to get out of bed?Why is it important to let yourself actually feel your feelings — and how do you even do that?How can you care for your body when your mind and heart are in survival mode?When it's okay to scale back, and how to do it without guiltWhy might putting your phone down be one of the best things you can do for your healing?What support can look like even if you don't have a village nearbyThe wellness practices that help shift my day and help re-center.If you're in the thick of it or supporting someone who is, I hope this episode brings you some comfort, practical support, and a reminder that you're not alone.Resources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let's talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm

What if the “secret” to success isn't necessarily flashy marketing but relentless consistency? In this episode, I sit down with 2024 Lash Trainer of the Year Sandra Lee. She's the founder of Lashfullee Academy & Studio and the creator of the viral Three-Second Fanning Method neither of which she planned for in the beginning of her lash career. We dive into the behind-the-scenes truth of how she went from barely scraping by with part-time jobs to being recognized by the lash industry's biggest names. Spoiler alert: her journey involved burnout, a few thrown tweezers (so relatable!), and a whole lot of figuring it out the hard way. Tune in for our convo on industry innovation, modern lash education, and why consistency and community are so key to lash artists' growth and success. In this episode, you'll hear:How Sandra went from survival mode to building a lash empireThe unexpected way she became Lash Trainer of the Year (plus bts of applying for the Lashie Awards!)Why throwing her tweezers (almost) led to her signature techniqueWhat do most lash trainings miss and how do we fix it?How she built a 16-person team and why she scaled backReal-talk about burnout, boundaries, and building better, not biggerWhat was the mindset shift that transformed her confidence and business?Her top tips for consistent client retention that solo artists can useMore about Sandra:Sandra Lee is the 2024 Lash Trainer of the Year and a PLA Powered Trainer within the Trainer Pro Network. As a 2x Lashie Award-winning educator and founder of Lashfullee Academy & Studio, she has spent the past six years developing innovative techniques like the Lashfullee 3-Second Fanning Method to help lash artists improve speed, consistency, and quality. Sandra is known for her personalized, hands-on training and mentorship that empowers others to thrive in the lash industry. Her mission is to help artists become consistent and efficient by sharing real solutions to the struggles she once faced—so they don't have to.Connect with Sandra:Instagram: www.instagram.com/lashfulleeResources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let's talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ever wish you could sit down with a fellow lash biz owner and talk real talk - the kind that doesn't sugar-coat the hard stuff but also reminds you why you started? That's exactly what this episode is. For our 100th episode (still can't believe it!), I bring it back to where it all began - just me, my mic, and sharing from my heart to you. I share 33 lessons I've learned through building businesses, raising a family and figuring things out as I go. Some are personal, some are practical, all from the heart. If you've ever felt like you're doing this alone, I hope this reminds you: you're not.What you'll hear in this episode:The hard truth about chasing goals and still enjoying the presentHow can you handle bad reviews without spiraling?Where do you draw the line between having boundaries vs being flexible?Why giving grace (to others and myself) has changed everythingWhat daily habits actually move the needle (hint: not constant hustle)Why surrounding yourself with the right people is so importantLife is short - be cringe!THANK YOU for listening to Lash Biz Babes! This podcast wouldn't be the same without you. While I celebrate 100 episodes, I'm also celebrating you and cheering for you every step of the way. Resources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let's talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm

Missed the Lash Biz Babes Online Conference 2025? I've Got You! If you weren't able to join us live, don't worry - you can still catch every powerful session, speaker, and strategy shared at the Lash Biz Babes Online Conference 2025!This episode gives you a sneak peek with some short clips straight from the conference, but if you're ready to dive all the way in, you can grab the full replays and learn how to grow, scale, and thrive in your lash or beauty business.

Ready to ditch the 9-5 and go all-in on your beauty biz but also kinda sweating over health insurance, savings, and whether this whole “being your own boss” thing will actually pay the bills? You're not alone, friend. In this episode, I pull back the curtain and get real about what it looked like when I left my 9-5 job in 2018 to go full-time in my lash business - as a brand new mom with big dreams and a tiny human who wouldn't sleep. I also share how my husband and I are prepping as he gears up to go full-time in his electrical business. Yep…two self-employed parents, three kids, one mortgage, and a whole lotta spreadsheets. We'll talk financial prep, mindset shifts, and what it actually takes to make the leap.If you're in the thick of planning your exit strategy or already made the leap but need to find your footing, this episode is your permission slip, pep talk, and practical guide all in one!  In this episode, you'll learn:What I wish I knew before leaving my 8-5 job to go full-time in my lash businessHow having a partner with a steady income impacted my journey (we need to talk about this more!What are the money planning moves we're making as a two-entrepreneur household?Why consistency is the key to predictable incomeTips for buying a home when you're self-employed (from my personal experience)How to create a marketing and visibility plan that doesn't rely on hope and hashtagsHit play and let's talk about what it really looks like to make your beauty business your full-time gig.Resources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let's talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm

Is continuing education actually worth it... or just another thing beauty pros feel pressured to invest in? In this episode, I share my own real-world journey through lash trainings, trial-and-error, and that moment I realized, years in, that there were skills I desperately needed but never got in school. (Spoiler: It wasn't more lash maps.)I also open up about what I wish I'd done differently, how to know when it's time to invest in a course (and when it's not), and what kind of education really helps you stand out - not just in your skills, but in your income, freedom, and confidence as a solo beauty business owner. Plus, I give you a peek into the Lash Biz Babes Conference and why it's become such a full-circle moment for me.What you'll learn in this episode:What's missing from most beauty school curriculums?How to figure out what kind of education you need nextCan the right course actually fast-track your income?What should you ask before signing up for any class or coaching?How bad habits (in biz or technique) holding you backWhat's one mindset shift that could change everything?If you've been debating whether that next training or business course is worth the money (or just feeling overwhelmed by all the options), this one's for you. Speaking of continuing education, have you gotten your ticket to Lash Biz Babes Online Conference 2025?! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Use code “LBB2025” to get $50 of your ticket. (Available for the pay-in-full option only) Learn more and grab your ticket at www.lashbizbabesconference.com. Resources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let's talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschrammLast chance to join us for the Lash Biz Babes Online Conference 2025 happening May 3rd–4th! Get ready for two days full of expert speakers, powerful panels, huge giveaways all weekend long, and actionable trainings to help you *actually* grow and scale your beauty business — all online!

Are you in a business rut and secretly wondering if you should just start applying for jobs again? In this episode, I dive headfirst into the mindset spiral so many beauty business owners find themselves in when things slow down. Whether your books are looking sparse, the algorithm's being shady, or your inner critic is louder than your kid during a tantrum, I've been there - and I share what's helped me flip the script. This one is a heart-to-heart (with a little tough love) for anyone who's ever felt like throwing in the towel. Building a business isn't just strategy. It's energy, mindset, and believing you still have something to offer, even when the bookings aren't flooding in. I also share a few personal stories, including the very real, sometimes hard, conversations that helped me triple my business last year. Hit play for a mindset reset!What you'll hear in this episode:The mindset pattern that quietly sabotages growth How to flip the script on the “market is saturated” fearWhy your daily actions might not be matching your big goals (and how to fix it)The surprising connection between your messy house and your business successMy favorite non-toxic way to deal with negative self-talk (without stuffing it down)If this hit home, come hang out with us at the Lash Biz Babes Online Conference May 3rd & 4th for two days of real talk, strategy, and connection with beauty pros who get it. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.comResources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let's talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschrammLash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Lash Biz Babes Online Conference tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.comReady to learn more about the Lash Biz Babes Online Conference and hear all about this year's incredible speaker lineup? Then hit play now! I share all the details about this unique conference in this episode. From client building to websites to managing burnout, our speakers are ready to deliver impactful information, tips and advice every beauty business owner needs in 2025 - and beyond.In this episode, you'll hear:What sets Lash Biz Babes Online Conference apart from other conferences?Who is the Lash Biz Babes Conference for?All of the perks you get with your Conference ticketHow this Conference will help you grow personally and professionallyThe incredible speaker lineup chosen specifically to help you in your business and lifePlus, you won't want to miss the speakers on our panels and extended Q&A timeThe goal of the Lash Biz Babes Online Conference is to help you learn, grow and feel truly supported in the beauty pro community all from the comfort of your own home! I'm pumped and can't wait to see you there!Resources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let's talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschrammLash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Do you want to stand out as a lash artist in your area or blend in? In this episode, I dive into the latest trends shaping the lash world and, more importantly, how you can use them to set yourself apart.Whether you're in a packed city or a tiny town, staying on top of education, techniques, and client preferences is what separates a good lash artist from a go-to expert. Let's talk about what's hot, what's fading, and how you can position yourself for long-term success.What you'll hear in this episode:Are you unknowingly blending in with every other lash artist?What are the biggest lash styling trends right now—and should you follow them?How brown lashes and color matching are revolutionizing client customizationIs the technique you learned a decade ago holding you back?The lash industry is in it's in-person events era! (why that matters for you)Lash artists who are thriving prioritize THISThese aren't just “here today, gone tomorrow” trends. This is how you build a long-term career in the lash industry with clients who see you as the only option - and how you keep yourself having fun and thriving in your business! Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.comResources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let's talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschrammLash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Ever feel like you're doing everything right, but clients still aren't coming back consistently? You're delivering a great service, but if rebookings and referrals are hit-or-miss, your client experience might need a little fine-tuning. In this episode, I break down the subtle (and not-so-subtle) signs that your client experience might need a glow-up. From the first time they find you online to the moment they (hopefully) rebook, every client interaction matters. And if your books aren't as full as you'd like, it's time to take a closer look. I'm talking about the small shifts you could implement today that make a huge difference. This episode is full of lightbulb moments and easy fixes - hit play and boost your client retention asap!What you'll hear in this episode:Are there sneaky red flags that your client experience needs work?Why some clients disappear without a word - and how to keep them coming backThis key process could be confusing people (and costing you clients)The subtle signs during an appointment that a client isn't totally loving itHow can you get more referrals without feeling pushy or awkward?What's one simple tweak you can make this week to boost retention and client loyalty?Grab your pen and notebook. You're sure to be inspired after listening. It's time to turn those one-time appointments into loyal, raving fans and keep your current clients returning happily!Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.comResources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let's talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschrammLash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Are your social media posts actually bringing in clients, or just collecting likes? If you've ever felt frustrated watching your content get tons of views but barely any bookings, you're not alone. In this episode, I'm excited to dive into what's actually working on social media right now—not just for visibility, but for real business growth. As a social media manager for beauty professionals, I've seen what converts and what's just fluff. I break down key insights, data-driven strategies, and the simple shifts you can make to turn your posts into new followers and bookings.What you'll learn in this episode:Why a large following and going viral don't always mean more bookingsHow to tell if your social media audience is actually local (and why it matters)What type of content brings in the most website clicks and bookings?The difference between visibility and conversion content How can you use data and insights to fine-tune your social media strategy?The easiest way to create engaging content without overcomplicating thingsHow one spa gained 50+ local followers overnight - could you try this?After listening you'll have actionable strategies to refine your content, grow a strong local following, and boost your conversion rate without spending hours online. Grab a pen and notebook because the ideas will be flowing!Come see me at Nails and Lash Expo where I'll be teaching a class on strategies for growing your local social media following. April 6th and 7th in Fort Lauderdale, Florida. There will be lots of amazing vendors and classes to take - I would love to meet you there! Get your ticket here: https://nailslashexpo.comLash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.comResources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let's talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschrammLash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Have you ever hit a point where your to-do list feels like it's never-ending, your brain won't turn off, and no matter how much you hustle, you're still overwhelmed? Yeah… same. In this episode, I pull back the curtain and get real about the burnout I didn't see coming, how I knew I had to make changes, and what I'm doing to make my business (and life) sustainable again. No highlight reels here—just an honest look at what happens when we push too hard and how to find our way back. If you've ever felt like you're juggling a million things and still dropping the ball, this one's for you.What you'll hear in this episode:The warning signs of burnout I ignoredHow my “leaky boundaries” made everything harder (and how I'm fixing them)Why taking a break or vacation usually isn't enoughThe small daily habits that are actually making the biggest impactHow I'm redefining success to prioritize joy, peace, and sustainabilityThis episode is all about giving yourself permission to slow down, reassess, and make changes that truly serve you. I challenge you to take a closer look at where you're overextending yourself, identify what's draining your energy, and start setting boundaries that actually stick. Business building doesn't equal you having to be stretched thin. Hit play and let's dive in! Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.comResources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let's talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschrammLash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

How do you juggle time between your kids, your business, and everything else life throws your way? In this episode, I share the time management lessons I've learned as a busy mom and business owner. Let's be real: it's not always easy, and I'm definitely not perfect, but I've figured out a few key strategies that help me stay on track, even on the most chaotic days. I'll walk you through the questions to ask yourself to help you figure out what truly matters to manage your time more intentionally and create systems that make your day smoother. If you're feeling overwhelmed, this episode is packed with tips and real-life examples to help you feel more in control of your schedule and less stressed. What you'll learn in this episode:How do you decide what truly matters when time feels scarce?Simple strategies that can help you manage your time more effectively as a busy parentAre you stuck in "busy work" that doesn't move your business forward?How small, consistent habits will help you avoid feeling overwhelmedHow do you balance deadlines and clients with family life without losing your mind?Tune in for some practical, actionable advice on making time work for you so you can be a present parent AND keep your business growing!Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.comResources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let's talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschrammLash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Have you ever looked at someone's gorgeous branding photos and thought, “Ugh, I wish I had pictures like that for my business”? The good news is you can have amazing branding photos, no matter your budget. In this episode, I share how I went from iPhone pics in my sister's living room to professional shoots that truly showcase my brand. Whether you're ready to invest or need a budget-friendly option, I've got you covered with tips to help you plan a shoot that feels authentic, fun, and totally you. Hit play to get hype (and fully prepared) for your next branding photoshoot!What you'll learn in the episode:How can branding photos help you stand out and attract your dream clients?No budget for a professional shoot? Do THIS instead!Why you should not settle for just any photographerHow to plan a branding photoshoot that actually fits your business vibeWhat's the one thing I wish I had done differently in my early shoots?Is there a limiting belief holding you back from taking the leap?FREE BONUS! Ready to map out your next photoshoot? I made you a cute little checklist to make your planning super easy. Grab yours here: https://ericaschramm.kit.com/photoshoot-guideLash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.comResources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let's talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beatycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschrammLash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Does social media feel like a full-time job you didn't sign up for? You're not alone! In this episode, I answer a few of your most frequently asked questions about social media management—what it really is, how it works, and whether it's worth outsourcing. If keeping up with Instagram, TikTok, and your Google Business Profile feels overwhelming, I've got you covered.I pull back the curtain on how my team runs social media for beauty businesses in our unique way, so you can see what we do and exactly how we help our clients. Hit play to discover if this could be the missing piece in your business growth.What you'll hear in this episode:What exactly does a social media manager do (and is it worth hiring one)?How do we create and manage content for beauty businesses across different platforms?What results can you realistically expect from social media marketing?Why “going viral” isn't the goal—and what actually matters for growing your business online.How do we adjust social media strategies when engagement drops?The red flags to watch out for when hiring a social media manager.If you're ready to get social media off your plate and start seeing real growth in your business, let's talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! Visit www.beautycorpro.com to schedule a free call with me.Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com.Resources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm

Are you standing in the way of your success? In this episode, I share a straight-from-the-heart pep talk all about overcoming limiting beliefs, self-doubt, and the pressure of others' opinions. I've been there - questioning my ability to succeed, letting fear of judgment hold me back, and believing the stories I told myself about what was possible. If you can relate, hit play to hear how I've learned to break through those barriers and the mindset shifts that help me keep moving forward even on the tough days.What you'll hear in this episode:How have limiting beliefs shaped your actions without you even realizing it?Are you letting one bad post or negative comment stop you from showing up online?One small mindset shift you can make today to reframe your self-doubtWhy is building your business (and social media) more like laying bricks than expecting instant results?What you can do when the opinions of others make you second-guess your big goalsHow focusing on what you can control helps you make consistent progressI hope this real and raw episode inspires you to look at what's holding you back, believe in yourself a little harder, and keep going - because you were born to do great things!Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com Resources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let's talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm

Do you feel like your beauty business is the best-kept secret? What if a few simple shifts could transform how dream clients find and connect with you? In this episode, I dive into the magic of visibility—what it is, why it matters, and how to make it work for your business.Whether you're tired of the social media guessing game or just starting with local networking, this conversation will open your eyes to smart, effective ways to grow. Visibility isn't just about posting more; it's about showing up where it counts.What you'll learn in this episode:Why is visibility the most important and first step in your marketing strategy?The difference between a target audience and your ideal client (and why it matters!)Creative, low-pressure ways to network and build relationships in your local communityUnique ideas for collaborations that can boost your visibility and grow your clienteleWhy are Facebook groups an underrated goldmine for getting in front of new clients?How to ditch the “post and pray” method and take control of your marketingHow you can easily and simply implement your visibility strategy today!You don't have to be everywhere, doing everything, to grow your beauty business. Hit play to hear fresh ideas and actionable strategies that won't feel overwhelming. Let's make this the year you get seen and grow like never before!Don't Forget! Lash Biz Babes Online Conference is happening in May. Tickets go on sale January 30th! Get on the Presale List here: https://ericaschramm.kit.com/lbbc2024Resources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let's talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschrammLash Biz Babes Online Conference 2025 tickets are live! The first 30 people to buy a ticket from January 30th - February 2nd will receive a free social media audit from me! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com ❤️‍

This week, we're switching things up with a Q&A episode packed with your burning questions about lashes, building your beauty business, and social media. You asked, and I'm spilling all the tea—from navigating social media like a pro to growing your beauty business, finding clients, and, of course, lash industry tips.We're covering everything from how to leverage local groups to attract more clients, deciphering if you really need an accountant for your business, and how to use social media for your business. I'll also share some personal stories (like the time bookkeeping almost broke me!) and lessons learned along the way. This episode is packed with real talk to help you level up your beauty business.Questions answered in this episode:Is the Nextdoor app worth using to attract local clients?What's the best way to track expenses for a small beauty business?What's your top piece of advice for posting on social media and in general? (This is a two-part answer!)How do you determine your target audience?Is collaborating with other businesses a smart move?What types of networking would you do in person?What's been the biggest factor in growing your beauty business?Hit play to get inspired, learn something new, and feel supported on your entrepreneurial journey. If you love this episode, don't forget to subscribe, share with your lash besties, and DM me on Instagram with your own questions for a future Q&A episode! Don't Forget! Lash Biz Babes Online Conference is happening in May and Tickets go on sale January 30th! Get on the Presale List here: https://ericaschramm.kit.com/lbbc2024Resources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let's talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm

What if becoming the best version of yourself isn't about doing more, but about living by your own standards? In this episode, I share how I'm using simple mindset shifts and setting intentional standards to create a more peaceful, productive, and aligned life—and I'm challenging you to do the same. Forget rigid resolutions! Let's focus on who you want to be and how you're going to show up to make it happen.This isn't about adding more to your plate; it's about making small changes that feel good and move you closer to your goals without the overwhelm. Grab a cozy spot along with your journal and tune in for a fresh take on personal growth and success!What you'll hear in this episode:Feeling stuck? This one question could change everythingHow does your personal growth directly fuel your business success?Why I'm ditching resolutions and living by standards insteadMy go-to rule for making decisions that actually add peace to my lifeHow baby steps (and less guilt) can help you move forward without burnoutWhy giving yourself grace might be the best thing you do this yearUse this episode as a starting point to be the best (and ever-evolving) version of yourself and have an incredible 2025. Let's do this!Lash Biz Babes Online Conference is happening in May! Tickets go on sale January 30th! Get on the Presale List here: https://ericaschramm.kit.com/lbbc2024Resources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let's talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm

Are you ready to crush your 2025 business goals? In this episode, I'm opening up my playbook to share the exact step-by-step process I use for yearly planning that keeps me focused, motivated, and growing my business. Whether you're a lash artist, educator, or beauty biz owner, I'll help you map out a plan so you can avoid burnout while hitting your biggest goals. You can apply this process to gaining new clients, selling more retail, enrolling more students and more! Plus, I include breakdowns and examples to help inspire you. Throwing spaghetti at the wall or winging it isn't cutting it anymore. Grab a pen and notebook, press play (feel free to pause throughout and jot down notes and goals!), and let's create your roadmap to success in 2025.What you'll hear in this episode:The step-by-step framework to reverse-engineer ambitious goals into manageable stepsWhy traditional goal setting fails most beauty professionals - and what to do insteadThe one metric you MUST know (this is the key to business growth!)How to create a marketing plan that aligns with your goalsOne surprising way to avoid burnout in the new yearProven strategies to get more clients booking with youYou've got big dreams, and with the right plan, there's nothing stopping you! After this episode, you'll have a clear strategy to implement immediately. Plus, get instant access to my companion Social Media Content Guide - your blueprint for converting followers into paying clients: https://ericaschramm.kit.com/c85536608cLash Biz Babes Online Conference is happening in May! Tickets will go on sale January 30th! Get on the Presale List here: https://ericaschramm.kit.com/lbbc2024Resources:Looking to grow your beauty business on social media in 2025? Let's talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm

How do you embrace the chaos of life and success? In this heartfelt year-end wrap-up, I share the highs, the lows, and all the messy, beautiful lessons 2024 brought my way. Whether you've faced personal struggles, business challenges, or those “is it all worth it?” moments, this episode is here to remind you: you're not alone. Together, we'll reflect on the power of resilience, the importance of growth, and why it's okay to not have everything figured out.As we prepare to step boldly into 2025, it's time to start thinking bigger for your life and business. If growing your beauty business on social media is part of your goals, let's talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online. Learn more at www.beautycorpro.com.What You'll Hear in this Episode:What lessons can we learn from the hardest and most rewarding moments of the year?How do you keep moving forward when life feels unbearably heavy?Why is asking for help so hard, and how can we get better at it? (I definitely have to keep working on this!)How anchoring into your “why” can pull you through the toughest seasonsWhen it's time to let go and how - from toxic relationships to services you don't like providingAre you embracing systems and support in your business—or doing it all the hard way?How focusing on gratitude (even for the smallest things) can shift your mindset and help you through hard timesWhat if you started thinking bigger for your life and business in 2025?!This episode is filled with personal stories, hard-won lessons, and encouragement to push forward no matter what the past year has thrown your way. Let's close out 2024 together and step boldly into the new year, stronger and more inspired than ever. You've got this, and I'm here to support you!Resources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let's talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ever wonder how some lash artists manage to build a loyal clientele and keep things fresh in our crowded industry? In this episode, I sit down with Becca Jenkins, a lash artist turned salon owner and product creator. She shares her best no-nonsense tips for creating a business that stands out. From delivering unforgettable client experiences to building boundaries that actually work, Becca gets real about what it takes to grow and thrive in the lash industry.We talk about everything from how to stay relevant when the market feels oversaturated to why betting on yourself (even when you feel imposter syndrome creeping in) is a must. You won't want to miss Becca's creative take on diversifying your income with products and ideas that make you memorable. Plus, you'll hear about the fun accessories she's creating for lash artists!What You'll Hear in this Episode:How did Becca become a successful business owner and build a loyal clientele?What lessons did working at McDonald's teach her about customer service?Why consistency is more important than perfection in building a lasting clienteleWhat “sticking to your policies” says about you as a business ownerBecca's thoughts on navigating imposter syndrome (take notes, friend!)How to build a unique identity in a saturated industryWhy Becca believes beauty services are recession-proof, and how she plans to stay relevantWhy Becca is shifting away from selling lash application products to lash artist accessories and apparel How will AI impact the beauty industry?This is a perfect year-end episode packed with laughs, real talk, and actionable advice for building a business you truly love. Press play now and get inspired!About Becca:Becca is a 9+ year veteran in the lash industry based in Arizona. She just opened up her own salon suites and sells lash supplies from glue to lash trays. Currently, she is transitioning into developing her own apparel, accessory, and jewelry line for the lash industry. In 2025, she'll host group events, such as Thirsty Thursdays, where the girls can get together and practice lash fanning to help build more lash community across the Arizona valley.Where You Can Connect with Becca:Instagram: instagram.com/msbeelashedWebsite: www.bombini-spa.comResources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm

Have you ever felt held back by fear, limiting beliefs, or even the opinions of others? In this episode, I open my heart and share the lessons I've learned from overcoming these hurdles—plus a little pep talk to help you bloom into the version of yourself you've always wanted to be. Let's make 2025 the year you stop dimming your light, take up space unapologetically, and go for the big goals you've been dreaming of!As someone who's had to navigate anxiety, self-doubt, and letting go of people-pleasing tendencies, I know how freeing it feels to finally show up for yourself. This episode is about encouraging you to do the same—because you deserve a life full of joy, presence, and growth.What you'll hear in this episode:A challenge to show up for yourself and make the most of the final weeks of 2024Are fear and limiting beliefs secretly holding you back—and how can you overcome them?Lessons you can learn from my personal healing journey to reclaim peace and joy in your lifeWhy it's okay to be grateful for where you are while still wanting moreWhat mindset shifts can help you take up space and fully embrace your goals in 2025?This is your sign to stop playing small. Tune in for all the feels, motivation, and a little nudge to take the next step toward your goals in 2025!Resources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm

Feeling overwhelmed with keeping up on social media? Let's fix that! In this episode, I break down EXACTLY how to plan, create, and schedule your content so you can show up online for your beauty business without the constant stress. Social media doesn't have to be hard!Whether you're juggling clients, kids, or just trying to keep your business running, this episode will give you a clear, easy-to-follow strategy to streamline your content creation and free up your time. It's time to stop posting on the fly and start posting with purpose - because your business deserves more than just winging it.What you'll learn in this episode:How can planning your content in advance save your sanity (and time)?The secret to standing out online—even in a saturated marketWhy is your brand messaging the game-changer you're probably skipping?How do you build a ‘content vault' that makes posting a breeze?What's better: showing up every day or staying consistent?How can the right hashtags and keywords help local clients find you?The five content types every beauty biz owner needs to postHow small daily habits lead to big-time results with content creationWhat's one thing you can change today to get more organized for 2024?If you're ready to show up online confidently, wow your dream clients, and make social media work for you, this episode is for you. Hit play now, and don't forget to download your FREE Social Media Content Guide. It contains 27 content ideas to get clients booking with you!Resources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm

Wouldn't it be great to add money to your pocket without having to book new clients? In this episode, I share exactly that - simple ways to boost your earnings by selling retail products and offering service add-ons, all while keeping things low-pressure and natural.I know this year has been tough for many beauty businesses, but the holiday season is the perfect time to step back, refresh your mindset, and see the opportunities around you. I walk you through making retail feel less salesy and ideas for what to sell along with service add-on's that complement what you already offer. Plus, I give you tips on how to promote all these extras drawing from my experience as a social media manager for beauty businesses!What you'll learn in this episode:How can retail sales feel natural instead of pushy?What are the best products to pair with your services for easy sales?How to boost holiday sales with gift basketsWhat profitable service add-ons require little extra time or costHow can you talk about retail and add-ons in a way that feels authentic to you?Expert tips for using your social media to promote these extrasLash artist, esthetician, or hairstylist - this episode is packed with ideas to help you make more money this holiday season! If you're looking to get help with promoting these revenue-boosting services for your salon or beauty business' social media pages, we'd love to support you! Head here to set up a time to talk: www.beautycorpro.comResources:Looking to get help with your salon or beauty business' social media pages? Let's set up a time to talk! www.beautycorpro.comWhere We Can Connect:Let's Be Friends on IG! www.instagram.com/xoericaschramm

Have you thought about adding brow services to your menu? In this episode, I sit down with Megs Saxton, a licensed esthetician, podcast host, and educator specializing in hand-tied threading and brow lamination. Megs built a thriving career by finding her passion and carving out a niche in the aesthetics industry. We dive into why brow services are a perfect complement to existing beauty services like lash extensions, lash lifts, and facials. Megs shares how offering brows—such as threading, lamination, and tinting—can fill gaps in your schedule, create upsell opportunities, and boost client retention. Plus, she explains why adding brow services doesn't have to be complicated or expensive, making it a smart move for beauty professionals looking to diversify their income.What You'll Learn in This Episode:How did Megs become a booked solid brow artist?Should you niche down or try to “do it all” fresh out of esthetics school?Why Megs chose threading over waxing or sugaringHow adding brow services to your menu can boost your incomeMegs' advice for getting over the fear of losing income when niching downWhy staying up-to-date on trends and education helps you stand out from the competitionWhy are lash artists an ideal service provider for threading?If you're looking for a new service to offer your current clients, attract new ones and overall boost your income, tune into this episode! Where to Connect With Megs:Website: www.theeyebrowgoddess.comInstagram: www.instagram.com/the.eyebrow.goddessPodcast Instagram: www.instagram.com/browducationLASH BIZ BABES ONLINE CONFERENCE 2025 PRESALE LIST! We are coming back for year 3 on May 17th and 18th, 2025! This is our two-day virtual conference to empower solo beauty business owners to physically, mentally, emotionally, strategically, and financially thrive in your beauty business. You'll learn from industry experts, ask your questions during the Q+As and panels, and make new online friends in the industry! Plus, you can do it all from the comfort of your own home!The $99 ticket presale is from 11/29-12/2. These are the lowest tickets available! Prices will go up next year as the online conference gets closer. Get on our presale list to be the first to know when presale tickets are live!Get on the Presale Access List: https://ericaschramm.kit.com/09cf3d7175Presale Tickets once they are live: www.lashbizbabesconference.com Where We Can Connect:Let's be friends on IG! www.instagram.com/xoericaschrammGet Your Presale Ticket for Only $99: www.lashbizbabesconference.com

Are you ready to make the most out of your Black Friday sales without sacrificing precious family or personal time? This week, I dive into all things Black Friday planning and launching, giving you step-by-step guidance to set up a sale that won't just make cash but will also free you from constant online monitoring.From choosing deals your clients can't resist to boosting visibility, you'll hear the strategies I've honed while helping beauty businesses like yours pull in thousands during this high-demand weekend. But wait—this episode isn't just a checklist; I share stories and insights from clients who've crushed their holiday sales goals.What You'll Learn in the Episode:What's the secret to planning a Black Friday sale that actually boosts revenue without discounting your worth?Make money on Black Friday without feeling glued to your phone or computerWhat's the best way to create hype for your sale so clients are ready to buy before it even starts?Should you offer package deals, discounts, or something totally different?How do you turn holiday sales into long-term loyalty instead of one-time buys?The common mistake businesses make when launching a sale, and how can you avoid it (You'll remember this forever!)How you can use email and social media to keep your sale visible—without feeling like you're annoying your followersWhat back-end systems can you set up in advance so you can truly relax and enjoy the holiday?Whether you're a solo lash artist or a spa with multiple locations, tune in to make sure your Black Friday isn't just profitable but smooth and stress-free!LASH BIZ BABES ONLINE CONFERENCE 2025 PRESALE LIST! We are coming back for year 3 on May 17th and 18th, 2025! This is our two-day virtual conference to empower solo beauty business owners to physically, mentally, emotionally, strategically, and financially thrive in your beauty business. You'll learn from industry experts, ask your questions during the Q+As and panels, and make new online friends in the industry! Plus, you can do it all from the comfort of your own home!The $99 ticket presale is from 11/29-12/2. These are the lowest tickets available! Prices will go up next year as the online conference gets closer. Get on our presale list to be the first to know when presale tickets are live!Get on the Presale Access List: https://ericaschramm.kit.com/09cf3d7175Presale Tickets once they are live: www.lashbizbabesconference.com Resources:Metricool Social Media Post SchedulingGet on the Presale Access List: https://ericaschramm.kit.com/09cf3d7175

CONTENT WARNING: Before proceeding, please be aware this episode contains discussions of sexual assault and trauma throughout.This week, I sat down with Bryce Sechler, the innovative creator behind the Un-Stripped Method, and had a conversation that I know you're going to be inspired by. Bryce's journey is more than entrepreneurial; it's a powerful story of overcoming personal trauma, building resilience, and finding purpose through creativity and leadership. We get personal and deep as she opens up about surviving some incredibly tough experiences, including her healing journey and how she channeled that energy into redefining her career and leadership in her salon. Bryce also shares how she came up with the unique Un-Stripped Method, a unique fanning technique that is changing lash artists' lives, and how it can improve your application time and volume lash sets! What You'll Learn:How a less-than-stellar job experience at a franchise lash salon led to the creation of the Un-Stripped MethodWhat exactly is the Un-Stripped Method, and why is it gaining traction in the industry?How can creative outlets serve as a form of healing?Strategies for building a positive, inclusive work environmentWhat boundaries do successful salon owners set between themselves and their teams?Bryce's personal story of trauma, healing and resilience and how she's giving back to help othersHow can lash artists support one another in building a strong community?The benefits of the Un-Stripped Method to your business and body!This conversation is all about creating safe, supportive spaces (for clients and for ourselves) and serves as a raw and real reminder of the power of perseverance.About Bryce: Bryce Sechler is the founder and creator of the newest industry fanning method, The Un-Stripped Method. Her story is one we are sure a lot of women can resonate with and is a true testament of strength, growth and not letting the past define you. She also just launched the start of her official new tweezer line, The Strip Tweeze Collection Tease Tweezer!Connect with Bryce Online:Instagram: www.instagram.com/un_stripped.academyWebsite: https://un-strippedlbb.com/Un-Stripped Method Masterclass: https://un-strippedlbb.com/products/the-un-stripped-methodUse code "LASHBIZBABES" for $50 off her course! 10% of all sales are donated to a Women's Domestic Violence and Homeless Shelter❤️Where We Can Connect:Find Erica on Instagram: www.instagram.com/xoericaschramm

Are you ready to connect with fellow lash and nail artists while taking your business to the next level? In this episode, I sit down with Lisandra, the powerhouse behind Lash Luks and the upcoming Nail and Lash Expo in Ft. Lauderdale, Florida. We talk about how an unexpected invitation changed her career and why she knew the industry could use an event like this oneThis episode is filled with gems for anyone looking to build connections, become more business savvy, or find inspiration from a like-minded community. Lisandra shares the vision behind her event, what makes it unique, and how she and her team are creating an event that prioritizes both learning and genuine networking. Plus, there's a special giveaway you won't want to miss! What you'll hear in this episode:What surprising moment made Lisandra pivot into lash artistry?Why Lisandra wanted to host an event for nail and lash artistsThe hidden challenges solo beauty professionals face that Lisandra wants to solveWhy this expo emphasizes quality time with vendors over packed classesHow the Nail and Lash Expo is different from other events (you'll love this part!)How can attending a beauty industry event recharge you and your businessTune in to find out why this expo could be the perfect event to get fired up about your business and meet new friends!About Lisandra: With 15+ years in the beauty industry, Lisandra Ajazi leveraged her makeup expertise as an Executive to launch Lash Luks and become co-owner of Nail & Lash Expo.Connect with Lisandra:www.nailslashexpo.comwww.lashluks.comwww.instagram.com/lashlukswww.instagram.com/nails.lash.expoHead over to Erica's Instagram to enter our ticket giveaway! One winner will receive a free ticket to Nails and Lash Expo in Fort Lauderdale, FL on April 6-7, 2025. Giveaway closes on November 12, 2024.Where We Can Connect:www.instagram.com/xoericaschramm

Have you been curious what lash industry events and conferences are like and how to have the best time when you're there? In this episode, I share my experiences from top events like The Lash Conference in Anaheim and Elite Lash Convention in Dallas. I just got back from The Lash Conference and have essential survival tips (like bring a sweater!) and strategic tips for you. From meeting your new lash bestie and making meaningful connections to must-have self-care items and leveraging social media content, this episode is jam-packed with insights to truly make the most of your Lash Conference experience. You'll also hear some tips for networking that you can use immediately in your area!What you'll learn in this episode:What are the pro's and con's of virtual and in-person events?The investment of attending events - what to consider as you plan ahead!Setting goals to make the most of your time at conferences (while still having fun)How to prioritize what classes to attend at The Lash ConferencePractical networking tips to connect with speakers and brand ownersShould you share your content from the event for your clients?All the behind-the-scenes fun of The Lash Conference parties!Essential self-care tips to balance all the fun, learning and networking (and be comfy!)Lash events can seriously elevate your business and your personal life. Tune in and keep this one saved for the next event you attend!Resources:The Lash Conference DetailsWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschrammReady to finally get some help with your social media? Let's talk! www.beautycorpro.com

Are you curious about what it takes to go from solo lash artist to salon owner? In this episode, I sit down with Jenna Carroll, a former lash and brow salon owner turned beauty business consultant and mindset coach. We dive into her experiences of moving and starting over from scratch with her clientele and building successful businesses several times. She has plenty of valuable lessons to share with you!We explore the challenges and rewards of salon ownership, the importance of good leadership in salon management, and the mindset shifts necessary for success as a beauty business owner. Jenna also shares her insights on transitioning from behind the chair to running a thriving salon, and ultimately, her decision to pivot into coaching. What You'll Hear in this Episode:The unexpected challenges of transitioning from solo artist to salon ownerThe numbers and metrics you need to know in your business if you want to expandHow to handle the emotional aspect of stepping back from taking clientsBalancing entrepreneurship with motherhood and personal lifeSigns that it might be time to pivot in your beauty businessBook recommendations that can help beauty entrepreneurs level up their mindsetHow coaching can support your growth as a beauty business ownerWhether you're considering salon ownership or want to give your existing beauty business a boost, this episode is packed with practical advice and inspiration that will help you navigate your entrepreneurial journey.More about Jenna:Jenna is a lash and brow salon owner turned beauty business consultant and mindset coach. She helps beauty business owners build profitable and sustainable businesses. The beauty industry is exciting and ever evolving and with her decade of entrepreneurship and salon owner experience, Jenna offers dynamic and customized support with elements of mindset and personal development work along with business strategies to achieve your version of success.Connect with Jenna:InstagramResources:“Relentless” by Tim Grover“Winning” by Tim GroverConnect with Erica:Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ready to take your lash career from good to extraordinary? In this episode, I sit down with Cre Steward, a powerhouse who transformed from warehouse worker to renowned lash educator. We dive deep into Cre's journey, exploring how lash artistry became her gateway to personal and professional liberation. Prepare to be inspired as Cre shares her experiences of launching a lash school during the pandemic and how she's redefining success in our industry.We also get into a candid discussion on the nitty-gritty of lash education and the changing landscape of licensing across states. We unpack the critical importance of proper training, the power of building a strong lash community, and Cre's mission to elevate both newcomers and seasoned pros in the field. Cre also gives us an exclusive inside look at the Elite Lash Convention she organized and her plans for future events. We chat about the significance of community support in the beauty industry and how events like these can be game-changers for lash artists at all levels, especially since many of us work solo!What You'll Learn: The unexpected ways lash artistry can transform your life and patienceHow to navigate the challenges of starting a lash business during uncertain timesThe inside scoop on lash licensing requirements and why they matterTips for building a supportive community in the beauty industryThe secret to retaining clients, even when you're still perfecting your craftWhat to expect at lash conventions and why they're crucial for your growthHow the lash industry evolves every few years and ways to stay aheadThe importance of setting boundaries as a beauty professionalFrom behind-the-scenes insights on hosting the Elite Lash Convention to advocating for higher industry standards, this episode is a goldmine for any lash artist looking to level up.More about Cre:From warehouse worker to lash educator, I empower others to embrace a life of freedom through the art of lash extensions. I believe that lashing is more than just a career; it's a lifestyle that opens doors to new possibilities. My mission is to inspire and teach others how to achieve not only professional success but also personal liberation through their craft.Connect with Cre:Facebook: https://www.facebook.com/lifestylelashacademyInstagram: instagram.com/lifestylelashacademytxinstagram.com/lifestylelashacademyftworthwww.instagran.com/lash_artisan_TikTok: tiktok.com/@lacrecialasheducatorMark your calendar for Elite Lash Convention 2025! July 12-13, 2025 Oklahoma City, OK Where We Can Connect:Let's be friends on IG! www.instagram.com/xoericaschramm

Are you struggling to create perfect volume lash fans or looking for ways to speed up your lash sets and fills? In this episode, I sit down with Crystal, the creator of the Fangirl Lash Tile, to discuss the groundbreaking product she developed. Find out how her frustrations with learning mega volume led her to invent the tool that's changing the game for lash artists everywhere. We dive into how the Fangirl Lash Tile can help lash artists of all skill levels create consistent, beautiful fans with ease. Plus, Crystal offers valuable insights on lash product selection and technique adjustments.What You'll Learn in the Episode:How did Crystal's background working at a lash salon franchise influence her journey as a lash artist?What inspired the creation of the Fangirl Lash TileThe many benefits of using the Fangirl Lash Tile and how it's unique (every lash artist needs this!)Is the Tile easy to use even for lash artists set in their ways?Tips and advice for lash artists struggling to perfect their mega volume fansThe perks of in-person lash events and conferencesWhether you're a seasoned pro or just starting out, this episode is packed with tips, encouragement, and inspiration to take your lashing skills to the next level!About Krystal:She began her career in the lash industry in 2015 managing products for a national lash franchise. She became a lash artist herself in 2020, and has recently released the groundbreaking new FanGirl Lash Tile which allows lash artists to create handmade lash fans easily and effortlessly. The FanGirl Lash Tile is an ergonomically designed masterpiece that reinvents lash artist's lives. Krystal's deep understanding of the daily challenges faced by lash artists helped her craft a lash tile that ensures comfort throughout the day, eliminates wrist pain, and allows lash artists to see every detail and work with precision.Where to Connect with Krystal:Website: https://www.fangirllashcompany.com/Instagram: www.instagram.com/fangirllash.coResources:Get 15% off your FanGirl Lash Tile with discount code: FanGirl15 Where to Connect with Erica:Let's be friends on IG! www.instagram.com/xoericaschrammLash Biz Babes has weekly episodes every Tuesday! Make sure to subscribe wherever you're listening to get notified when new episodes go live!

Do you want to level up how you run your beauty business? Or maybe you're thinking about pivoting. Either way, in this episode, I share the biggest and most important lessons I've learned in my first year of rapid growth as a social media manager.I'll give you a real look at the ups and downs of owning a business and what you can do to grow, scale or even change it up! From spotting red flag clients and learning how to outsource to keeping your mindset healthy, even when life gets messy, I share tips and advice you can revisit on repeat. What you'll hear in this episode:One skill we can all learn to improve our business and client/team relationshipsHow do you spot red flag clients?Do you know your numbers? (This is SO important!)How do you show up in your business when real life gets messy and hard?Is it time to stop doing it all yourself?The mindset shift that has truly helped meHow one single action can change your life This is an episode packed with reflections and insights that truly helped grow my business to where it is today and can do the same for you. Tune in then take action!Resources:My Fav Platform for Scheduling Social Media Content and Getting In-Depth Reports - Metricool: https://i.mtr.cool/WRLGLAReady to get some help with your social media? Let's talk! www.beautycorpro.comWhere We Can Connect:Let's be friends on IG: www.instagram.com/xoericaschramm

In this episode of Lash Biz Babes, we're covering the crucial topic of building loyalty within your clientele as a lash artist or beauty business owner. Creating a loyal customer base can provide consistent income and stability in your business. But what's the best method to keep your clients coming back for more, over and over again?Tune in to hear my strategy and tips for creating a loyal customer base. We're covering how to appeal to all five senses in your studio, how to handle challenging situations gracefully, and even simple ways to show your VIP clients extra love, without spending a lot of money.What you'll hear in this episode:The secret ingredient to client loyalty that most beauty professionals overlookSurprising ways to enhance your clients' experience before they even step into your studioA simple, low-cost gesture that can make your clients feel incredibly valuedThe delicate balance between friendliness and professionalism that keeps clients coming backWhere We Can Connect:Let's be friends on IG! www.instagram.com/xoericaschrammAre you looking to get help with your social media? Let's talk! We offer Facebook, Instagram, Google Business Profile, and TikTok management for salons and beauty businesses! We would love to help you get back to doing what you love and leave growing your social media to us instead :) www.beautycorpro.com

Ever feel like other people's opinions are holding you back? In this episode, I chat with Kaitlyn Francisco, a lashpreneur who's been in the beauty industry for 15 years. We dive into how she went from a confused beauty school student to running the show as a salon owner and lash educator. Trust me, you'll want to hear how she kicked self-doubt to the curb and built a business that lights her up.We get real about the messy parts of life, how certain experiences and beliefs can stick to us, and how to shake them off and go after what you really want. Plus, she shares touching stories of students' lives that have been changed because she stuck with her dreams. What you'll hear in this episode:How to stop caring what others think and do what's best for youHow do you turn not-so-great life experiences into a superpower?Why working with big beauty brands can help you in your solo businessHow can you build true self-confidence?Building a beauty business that makes bank AND makes a differenceHow do you stay true to your vision when other people don't support it?Changing your business as your life changesWhat to do right now if you're feeling stuck on the next step to takeWhether you're new to the beauty industry or have been in it for years, this episode will empower you to carve your own unique path.Resources:50% OFF Success Mindset Course - This can be found on her online lash school - Coupon Code: lashbizbabeLink: https://stan.store/Lash_Madame_SHE/p/success-mindset-rlpjaWhere to connect with Kaitlyn:Website: shesalonlash.comInstagram: instagram.com/lash_madame_sheinstagram.com/she_lash_universityBlog: sheisfree.substack.comWhere We Can Connect:Let's be friends on IG: www.instagram.com/xoericaschrammReady to get some help with your social media? Let us do it for you! Visit www.beautycorpro.com to learn more.

Are you a lash artist dreaming of more flexibility and income potential? In this Lash Biz Babes episode, I'm sharing my personal experience of going from full-time lashing to running an online education and digital product business. Trust me, it's had its ups and downs!I've had my fair share of lessons learned the hard way and had plenty of "what was I thinking?" moments. But you know what? Those struggles taught me some invaluable lessons, and now I'm sharing them with you.I'm talking about irresistible offers, finding your perfect audience, and why you need the right business foundation to be profitable. Join me and let's get into the nitty-gritty of creating a business that actually makes money online!What you'll hear in this episode:A quick life update (and some exciting podcast news!)The hidden pitfall that catches most lash artists off guard when going onlineWhy your "affordable" offer might be sabotaging your successWhat is an offer suite and what should you include to maximize your earning potential?Why a high-ticket offer is so crucial, and how can you develop oneAre you promoting your new offer to the right audience?Master Resell Rights courses: Golden opportunity or potential trap?How to avoid imposter syndrome and hit your goalsStrategies and examples for earning consistent monthly income onlineHow I cracked the code on work-life balance (and how you can, too)Whether you're coming into this episode looking to diversify your income or craving the freedom to work from anywhere, you'll walk away with a head full of ideas and inspiration. And if you're ready to really accelerate your growth, check out my social media management services - We'd love to help you build a powerful online presence without the stress.Where We Can Connect:Let's be friends on IG: www.instagram.com/xoericaschrammReady to get some help with your social media? Let us do it for you! Visit www.beautycorpro.com to learn more.

Want to know how a former school counselor built a thriving lash empire and created one of the industry's most inclusive expos? Find out in this episode of Lash Biz Babes with the creator of ILE and special guest Crystal Perez!In this episode, I had the pleasure of chatting with Crystal Perez, the dynamic force behind CP5 Enterprise and the International Lash Expo (ILE). Crystal's journey from education to the beauty industry is fascinating, and she shares how her background as a school counselor has shaped her unique approach to business. We dive into the story behind ILE, exploring Crystal's vision for creating inclusive, accessible events that truly serve the lash artist community.We also cover building strong client relationships, the power of community support, and the importance of continuous learning. As a mom and business owner, Crystal also gets real about balancing it all. Whether you're just starting out or looking to level up your lash business, this episode is full of inspiration and actionable tips. Trust me, you won't want to miss Crystal's behind-the-scenes look at organizing industry-changing events and her perspective on collaboration in the beauty world!Key Takeaways:The unexpected skill from Crystal's past career that became her secret weapon in the lash industryThe "aha" moment that birthed an international expo - and it's not what you think!Crystal's unconventional approach to balancing motherhood and empire-buildingThis counterintuitive strategy that keeps Crystal's clients coming back for moreA game-changing perspective shift for lash artists feeling stuck in their businessThe surprising way networking can transform your lash career overnightSneak peek: The next big thing Crystal's planning for ILEHit play to learn more about Crystal, the International Lash Expo and then go grab your ticket to meet her - and more friends - in person!Use code "LASHBIZBABES" for 10% off your International Lash Expo ticket! https://internationallashexpo.com/Connect with Crystal:instagram.com/bkeyelashesinstagram.com/beautymobclothinginstagram.com/internationallashexpoWhere to Find Erica Online:Let's be friends on IG! instagram.com/xoericaschramm

If you want to spice up your social media content game to get more lash or beauty clients, this episode is a MUST LISTEN! We create and/or post around 100 or so posts per WEEK for our social media management clients right now. So, we have a lot of data of what is working and what isn't working well currently. This isn't just opinions - this is literally what I've compiled based on actual insights from our clients' content. This is a great time of year to do a little audit of what's working well and what's not, and jazz up your content to hit your goals! I also give a little life update and let you know a few of the events I will be at this year! I would love to meet you if you'll be at any of them! Elite Lash Convention in Dallas, TX on July 21st! I will be speaking about finding balance in your lash sets and in your life! So freaking excited for this topic. It is so near and dear to my heart. Here is where you can learn more and grab a ticket: www.elitelashconvention.com Nails and Lash Expo in Fort Lauderdale, FL on April 6th and 7th, 2025! I will be teaching a class at this expo on growing your local following and establishing a strong local presence online, so you can actually grow your lash/beauty clientele from social media. Check out the event here: nailslashexpo.com Lash Biz Babes is an official sponsor of International Lash Expo in Miami, FL on September 15th and 16th! Make sure to hit up the photo booth, because it will look great! ;) Use code LASHBIZBABES at checkout for 10% off your ticket! (I don't make any money from you using the code - you just get a discount!) And I will be at LashCon this year as an attendee! We will be doing another Lash Biz Babes Meetup this year, so keep a look out for details. Send me a message on IG if you're interested, and I will add you to my list to send details to when I have it planned. Let's be friends on IG: www.instagram.com/xoericaschramm Tired of doing all your content by yourself? Want someone to manage your social media for you? We offer done for you content and full social media management services for salons and beauty businesses on Facebook, Instagram, Google Business Profile, and TikTok. Send me a message on IG and let's talk about it! www.instagram.com/xoericaschramm

You all have been asking so many questions about LBB Conference, so this is a quick & easy listen to help you learn all about it! I shared who this year's speakers are, what you'll learn, how it'll work, a couple things we are doing differently this year, and a few tidbits in between. And most especially how this will help you grow your lash or beauty business this year! Use code LBB to get $50 off your ticket here: https://sso.teachable.com/secure/1259281/checkout/5537059/lash-biz-babes-online-conference-2024 Learn more about the event, see the schedule, and more: https://www.lashbizbabesconference.com Let's be friends on IG: My Page: www.instagram.com/xoericaschramm Lash Biz Babes Page: www.instagram.com/lashbizbabes

In this week's episode, you get to hear from one of my favorite people in our industry, Miss Jazzy!!! Today she shares her story of following her dreams to go into the beauty industry, how she transitioned from managing a franchise studio to going out on her own, what advice she would give you if you're wanting to do the same, how to keep moving forward when things get hard, and more! Her successful transition into going solo is a real life example of what can happen when you go all in, work hard, invest in your education and growth, and keep believing in yourself no matter what. It brings up this question: What can happen for you if you had 6 months of self-discipline and sticking to your goals no matter what? A lot can happen with just one decision! Here is where you can find Jazzy online: Instagram: www.instagram.com/jazzysglambar_ TikTok: https://www.tiktok.com/@jazzysglambar_ Are you ready to grow and thrive in your lash/beauty business this year? Join us online on May 18th and 19th for Lash Biz Babes Conference! 2-days of speakers, huge giveaways, online networking, and more! You will learn on topics like clientele building, content creation, using AI as a personal assistant, website building, SEO (how to get found in searches), self-development, overcoming burnout, bookkeeping, and way more! GET $50 OFF YOUR TICKET WITH CODE 'LBB' - Only for my listeners, because you're the best! *Code only valid for pay in full option* Get your ticket here: https://www.lashbizbabesconference.com/ Let's be friends on IG! www.instagram.com/xoericaschramm Social Media Management: www.beautycorpro.com

This week Denys and I are doing our tell all episode on what it's like to work for a franchise lash studio! As with anything in life, there are pros & cons to it. In this episode we talked about lessons we learned, whether franchises are a good place to start out at or not, crazy client stories, how to decide whether to go solo or work for someone else, all about taking foreign fills and how to do it effectively, and more! I'm curious on your thoughts about the episode! DM me on IG and let me know what you think -> instagram.com/xoericaschramm Find Denys Online: Instagram.com/denydiva https://www.tiktok.com/@denydiva Lash Biz Babes Online Conference tickets go on sale on March 16th! This is a 2-day, all online conference happening on May 18th + 19th for solo lash artists & beauty business owners who want to step into their empowered era. You will learn how to better support yourself physically, mentally, emotionally, financially, + strategically as a solo business owner this year

On this week's episode, you get to listen in as Abby O'Sullivan shares about how to take care of yourself physically and mentally as a lash artist or solo beauty business owner, so that you can create a long-term business that you love. Abby is a long-term lash artist turned wellness coach. She is passionate about empowering beauty pros with uncomplicated self care tips and knowledge to keep them feeling their best physically and mentally so they can avoid burnout and love their careers for a long time. She is the creator of Free Your Body Strength and Mobility Classes for Beauty Pros and the host of the Beauty Pro Wellness Podcast. Abby is also the co-founder of Wonder Podcast Productions, a podcast management agency. If you are struggling with burnout or wanting to have more balance in your life/business, then this episode is for you! Find Abby Online: Instagram: www.instagram.com/coachabbyo Website: www.coachabbyo.com Podcast Management: www.wonderpodcastproductions.com Mobility Class: https://freeyourbody.coachabbyo.com/ Find Erica Online: Instagram: www.instagram.com/xoericaschramm This week's sponsor, Piper Rose Select Skincare: Ready to make more money without taking more clients? Piper Rose has created an eye serum roller bottle that is eyelash extension safe to retail to our clients! I have been using it for the last few months and LOVE it! Sign up for a wholesale account to get 50% off your orders & if you put, “Erica says Piper Rose Eye Serum Roller is the bomb x2!” in the notes box at checkout, they will send you 2 rollers for FREE with your order! Find all things Piper Rose Select Skincare here: https://piperroseselect.com --- Support this podcast: https://podcasters.spotify.com/pod/show/lashbizbabes/support

For our first official episode of 2024, I interviewed Kayla Hertz from KK Artistry and Educated Artistry Podcast. Kayla has been a lash artist since 2015, and her goal is to help others build a thriving beauty business on their own terms. You have probably seen one of her videos on TikTok before as she shares her guidance, perspectives, and insights there that have been shaking up the way the lash industry looks at marketing online. If you are wanting to build your lash or beauty clientele, get better with creating content, or you're looking to find tangible ways to tap into your creativity in life and business this year, then this is the episode for you! Find Kayla Online: Website: www.kkartistry.com www.educatedartistry.com https://www.instagram.com/kkartistry_/ Let's be friends on IG! Find Erica here: www.instagram.com/xoericaschramm Be My Lashentine Mix and Mingle event in Vancouver, WA on February 18th, 2024! Kayla is giving you 15% off your ticket with code: ERICA https://www.eventbrite.com/e/be-my-lashentine-tickets-773976142477?aff=oddtdtcreator Thank you to this week's sponsor of Lash Biz Babes, Piper Rose Select Skincare! As a master esthetician and lash artist myself, I was always on the lookout for high quality skincare products that are effective for my clients' skin while also safe to use with eyelash extensions. And that is exactly what this line is! Their eyelash extension safe eye serum roller bottle, Reviva Bright, is the perfect item to add as retail to your clients this year to keep your clients, their skin, their lashes, and their retention happy and healthy all at the same time! Use code 'eyes14' at checkout to get 14% off your order of eye serum rollers (you can sign up for wholesale too!) until Valentine's Day! And make sure to put that Erica sent you in the notes box :) https://piperroseselect.com/ Join us in 2024 for the biggest online lash and beauty conference of the year! Learn the business, marketing, and mindset skills necessary for you to truly thrive as a solo lash artist/beauty business owner. You are meant for big things in your business and life - it's time to take action towards them! Get all the details for this 2-day virtual conference and grab your presale ticket for only $99 before prices go up in February! ⁠ https://sso.teachable.com/secure/1259281/checkout/5200607/lash-biz-babes-online-conference-2024 --- Support this podcast: https://podcasters.spotify.com/pod/show/lashbizbabes/support

As we find ourselves at the end of another year, I find that some reflection on the lessons we've learned throughout it can be beneficial! It was a crazy year in my world both in good and hard ways, so I wanted to share a handful of the lessons that I learned in business and life with you to end out 2023. The older I get, the more I appreciate the time we have on this earth and the more desire I have to make the most of it. If that is you too, this is the episode for you. I hope you have the best year in 2024 full of fun, happiness, fulfillment, success, resilience, dedication, and rest. Obsess over the things that make you happy, don't wait to take action on your dreams and goals, and truly live life to it's fullest. I'm always cheering you on! Happy New Year, my friend! Let's be friends on IG! www.instagram.com/xoericaschramm Join us in 2024 for the biggest online lash and beauty conference of the year! Learn the business, marketing, and mindset skills necessary for you to truly thrive as a solo lash artist/beauty business owner. You are meant for big things in your business and life - it's time to take action towards them! Get all the details for this 2-day virtual conference and grab your presale ticket for only $99 before prices go up in February! https://sso.teachable.com/secure/1259281/checkout/5200607/lash-biz-babes-online-conference-2024 --- Support this podcast: https://podcasters.spotify.com/pod/show/lashbizbabes/support

As a solo owner, you make A LOT of decisions about your lash, hair, nail, esthetics, or education business. This can be hard to do and even scary sometimes. Change and getting outside of your comfort zone is stretchy and uncomfortable. As someone who struggles to make big decisions myself, this episode is to give you a look into a big decision and pivot I made in my business a few months ago, what helped along the way, and insight into making big decisions for your own beauty business, too. Let's be friends on IG! www.instagram.com/xoericaschramm Lash Biz Babes Online Conference 2024! A 2-day, all online conference for the solo beauty business owner who wants to step into her empowered era. Learn marketing, mindset, business strategy, and more from industry experts who have walked in your shoes before. Happening on May 18th + 19th, 2024. Watch from wherever. Win prizes. Meet new industry friends. We would love to *virtually* meet you there! https://sso.teachable.com/secure/1259281/checkout/5200607/lash-biz-babes-online-conference-2024 --- Support this podcast: https://podcasters.spotify.com/pod/show/lashbizbabes/support

Paid ads…should you use them to grow your lash or beauty business? How do they even work? Should you boost posts? These are all questions I see asked constantly, so let's talk about it! This week I brought on paid ads pro Deirdre Andrews, owner of Define Marketing, to give you the scoop and answering all your questions about paid ads for solo beauty pros. There is so much more to it than most realize, and I learned so much from talking with Deirdre! She is a wealth of knowledge and you're sure to learn something new today. Here is where you can find Deirdre online: Instagram: www.instagram.com/definemarketingblog Website: www.definemarketing.ca The Booked Blueprint for $27: Her 1-hour strategy class where she'll take you behind the scenes of a real life paid ads campaign and show you how she and her client booked 42 new lash clients in just 12 weeks

You all have been asking this question this year, so I wanted to do a deep dive into what it's like to find a space to rent as a lash artist or beauty business owner! In my 9 years in the industry, I have worked in several different capacities including as a receptionist, booth rent, a salon suite, a w2 employee, from home, etc. And I've also rented from a few different landlords as well as toured several spaces. There are so many details that go into finding the right, long-term home for your beauty business, so my hope with this episode is that it helps you be thorough in your search and really understand what to be looking out for. Especially if it's your first time renting a space for your business, that can feel pretty exciting and nerve wracking, so I hope this helps you feel more prepared as you start your search! Thank you to Prolong Lash™ for sponsoring this week's episode of Lash Biz Babes! Here is where you can shop all things Prolong: ⁠www.prolonglash.com⁠ A bit more about the company: "Since it's inception in 2009, Prolong Lash™ has committed its efforts and expertise to providing the best aftercare products for the lash industry. From its humble beginnings in the front room of a house to taking the brand to a global scale, Prolong Lash has consistently listened to its customers and provided them with the solution they have longed for. It's no wonder they are the world's most loved eyelash extension aftercare specialists. Their mission is to provide business solutions to lash professional to become successful entrepreneurs. They educate and share their knowledge to create a thriving lash community supporting and helping each other grow." Let's be friends on IG! www.instagram.com/xoericaschramm Free Resources to Grow Your Beauty Business: https://www.ericaschramm.com/biz-resources Looking for some mentorship to really grow your beauty business? Here are all the current ways we can work together: https://www.ericaschramm.com/links#jCYuoq --- Support this podcast: https://podcasters.spotify.com/pod/show/lashbizbabes/support

You may know her from her viral reels on Instagram about lash extensions & eyes - now Dr. Janice Luk, OD, a Canadian based Optometrist who has been practicing for 7 years, is sharing SO much knowledge with us about eye health & lashes during this episode. Eye health is one of the most important parts of lash extensions that we can be prioritizing so that clients can have healthy eyes, continue getting extensions done, & for the longevity of our careers as lash artists. It is our job as the professional to ensure that we are continuing our education & expanding our knowledge on eye health to keep up with an ever evolving industry not just with products & techniques, but what is being learned about the eyes themselves over the years. In this episode, Janice shares with us what to look out for with client's eyes, when to refer a lash client to an eye doctor, a deep dive into allergic reactions to eyelash extensions & what causes them, the effects of extending lash lengths to the eyes, whether or not you should use Flonase on client's eyes, her take on UV curing lash adhesive, & more. This episode is literally PACKED with knowledge for you that every lash artist should hear! Make sure to share this episode with your lash friends, so they can increase their knowledge on eye health & lashes as well! Thank you to Prolong Lash™ for sponsoring this week's episode of Lash Biz Babes! Here is where you can shop all things Prolong: www.prolonglash.com A bit more about the company: "Since it's inception in 2009, Prolong Lash™ has committed its efforts and expertise to providing the best aftercare products for the lash industry. From its humble beginnings in the front room of a house to taking the brand to a global scale, Prolong Lash has consistently listened to its customers and provided them with the solution they have longed for. It's no wonder they are the world's most loved eyelash extension aftercare specialists. Their mission is to provide business solutions to lash professional to become successful entrepreneurs. They educate and share their knowledge to create a thriving lash community supporting and helping each other grow." Connect with Janice online: Instagram: www.instagram.com/ilukateyes Let's be friends on IG! Follow me here: www.instagram.com/xoericaschramm --- Support this podcast: https://podcasters.spotify.com/pod/show/lashbizbabes/support