Easy Email Marketing with Yael Keon

That lead magnet collecting digital dust on your website? Yep, the one with exactly zero sign-ups this month. Don't trash it. Seriously. In this episode, I'm tackling the lead magnet problem EVERYONE faces but nobody talks about: what to do when your freebie flops. I'll show you exactly how to breathe new life into your existing lead magnet without starting from scratch (because who has time for that?). You'll learn: Why most lead magnets fail in 2025 (spoiler: it's not 2015 anymore) Three powerful levers to pull instead of creating something entirely new How to make your lead magnet actually ATTRACTIVE to your ideal clients Simple tweaks that can double your conversion rates overnight The "refresh not restart" framework that saves you hours of work The bottom line? You already have what you need. Your existing lead magnet just needs the right makeover to start bringing in quality subscribers who actually want what you're selling. Stop building endless new lead magnets and start making the ones you have actually work. RESOURCES MENTIONED: EP 10 How to grow your lead magnet fast EP 74 Lead Magnets that are working now Lead Magnet Magic Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

I surveyed my entire email list about their email marketing practices, and what I discovered left me shocked and a bit ranty! In this behind-the-scenes episode, I'm revealing the surprising survey results that uncovered a major contradiction: nearly 70% of respondents want more sales, yet 62% send emails less than once a month (or never). This disconnect between goals and actions explains why so many businesses struggle with email marketing effectiveness. You'll learn: The startling contradiction between wanting sales but rarely sending emails Why "waiting until everything is ready" is holding you back How severely underutilised email marketing features are costing you sales The truth about lead magnets and why people's lists aren't growing Practical steps to start leveraging email marketing effectively (even if you're "not ready") The bottom line? The survey results paint a clear picture: we want sales, but we're not consistently taking the actions needed to generate them. Whether you're waiting for the "perfect" website, neglecting your automations, or hoping your lead magnet will magically grow your list without promotion, it's time to break the pattern. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Ever found yourself staring at a blank screen, feeling that familiar cloud of writer's block hanging over you? You're not alone. The struggle isn't about motivation – it's about that subtle pressure we put on ourselves to create "incredibly valuable" content every single time. In this episode, I'm sharing a simple but powerful mindset shift that helped one client transform her email strategy from a dreaded task to something she genuinely enjoys. Turns out, your subscribers may just be looking for some encouragement, not a comprehensive guide every week. You'll learn: Why the traditional "newsletter" approach might be holding you back How shifting to personal letters can help overcome writer's block 10 gentle prompts to inspire meaningful emails when words don't flow Ways to naturally mention your services without feeling pushy How these true-to-you emails become powerful list-building tools Finding the right balance between value and sales messages The bottom line? You don't need elaborate productions or information overload. Just share one thoughtful insight consistently. Watch as your connection with subscribers deepens and email marketing becomes something you actually look forward to. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Ever poured your heart into writing brilliant email content only to be met with... crickets? No clicks, no conversions, just tumbleweeds rolling through your metrics? You're not alone. In this episode, I introduce a deceptively simple yet powerful approach that could transform your email marketing results: The Sandwich Strategy. You’ll learn: Why traditional email content often fails to drive action How to use the "sandwich" approach to enhance every email Creative ways to utilise header sections Why the footer might be your most valuable email real estate How to make it personalised by using conditional content The brilliant part? Most of these small tweeks can be set up once and used time and time again. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

A big announcement this week with the doors opening of The Email Experience VIP Edition! Inside this episode, I’m giving you a glimpse into the behind the scenes thought process when it comes to creating a new offer. This includes a bit of trip down memory lane about the different offers I have had, lessons learnt, mistakes made and why I feel like there is a huge need for extra, personalised support in the email marketing space. This is how The Email Experience VIP edition was born. Doors are open now until Friday 28th February or until all spaces are sold (it is capped to 20 people!). Learn more at yaelkeon.com/vip Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Have you seen those ads for the latest and greatest all-in-one business sales system that will magically do everything for you and have you swimming on conversions? Yeah me too. And every time it makes me roll my eyes because it is nothing new. In 90% of cases they don’t actually do anything that you don’t already have the ability to do with software you already have. Your email marketing software has this ability. Has these possibilities. You just maybe haven’t seen its true potential. Inside this episode, I’m sharing 8 different things your email marketing software can do for you to make it into the true backbone of your business. From generating leads to sales conversion to customer service to systems integration to market research, email marketing can do a lot more for you than you think. Have a listen and then if you want to explore even more, make sure to check out my upcoming FREE & LIVE masterclass Your Untapped Sales Machine: 5 Quick-Win Strategies to Unlock the Power of your Email List on February 24th. Register at yaelkeon.com/untapped Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Are you finding it hard to find the WHY behind your emails? You've been told you need to send them on the regular yet you struggle to see the point - not only unless you "sell" in every email but you don't want to do that. The answer? Ensuring every email has an intention. In this episode I'm sharing the one question you need to ask before you write any email and the 3 main strategic intentions behind them. Resources mentioned in this episode: Ep 6 - 6 Types of (non-salesy) content you can send your email list Ep 17 - 10 creative ways to quickly boost your email engagement WTF Can I send (to my list) course Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Email marketing is not going anywhere in 2025. In fact, it is only getting more powerful and impactful than ever. Here’s quick stats drop: 88% of people check their emails every day Half of marketers see email marketing as their most impactful channel People are 3 times more likely to make purchases from email marketing than social media 50% of people say they buy from a marketing email at least once a month But as with any technology the landscape is changing, in many exciting ways. In this episode, I’m sharing my top 7 predictions for email marketing in 2025, including: Deliverability challenges and what you can do about it Attention and Engagement getting strategies The rise of AI And how being yourself may actually be the key to standing out. Resources mentioned in this episode: Episode 120 Episode 121 Forbes 2025 Email Marketing Statistics Get Started with Email Marketing Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

This episode is your annual reminder of those checks & balances you should be doing with your email marketing! Now I know this isn’t the most exciting of tasks but the number one piece of feedback I hear about email marketing is that small business owners just don’t have enough time to do it. But what if instead of just throwing spaghetti at the wall and sending emails because you “have to”, you were strategic in choosing the exact emails to be sending and optimising the ones you already have. And ensuring that the emails you are sending are hitting inboxes instead of spam. This is all about stopping you from wasting time and focusing on what is working best – and ensuring that everything is working as it should. The 3 Must Do Tasks are: Checking your Numbers Doing a Deliverability Review Cleaning your List PLUS a bonus task which you might find yourself doing anyway. This episode is a must listen for when you are doing your planning for the coming year. Resources mentioned in this episode: MailReach Email Spam Test - https://www.mailreach.co/email-spam-test Mail Tester - https://www.mail-tester.com/ Mx Toolbox - https://mxtoolbox.com/deliverability EP46 - Review these every quarter EP15 - Deliverability Demystified EP99 - Authentication Armageddon EP80 - How to Clean your List Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Welcome to the annual email marketing software update roundup for 2024. Unlike previous years with major deliverability changes, this year has been more about feature improvements and platform refinements. In this episode, I'm diving deep into the updates across key email marketing platforms, giving you the insider view on what's changed and what matters. You'll learn: The latest features from MailChimp, MailerLite, and Kit (formerly ConvertKit) Major pricing and functionality changes at ActiveCampaign Exciting new capabilities in Klaviyo How these updates can potentially improve your email marketing strategy My top 2 highlights? Segments management from ActiveCampaign and the ability to add & remove subscribers from lists in Klaviyo. But there is so much more. Listen in now!   TIMESTAMPS: MailChimp - 2:54 MailerLite - 3:18 Kit (formerly ConvertKit) - 4:53 ActiveCampaign - 6:16 Klaviyo - 16:16   Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

If your inbox and text messages haven't alerted you to the fact yet - Black Friday promos are already upon us even though it is still technically days away. Hopefully you have your promotions all in place by now but in this podcast episode, I thought I'd have a bit of (nerdy) fun and share some extra boosters you can layer into your promotions. Think of this as a bit of a menu of ideas that you can add to take things up a notch. From content to segmenting to strategy, this episode goes beyond the stereotypical advice and gives practical ideas you can implement quickly. A word of warning though: Don't do them all!   Other helpful resources: EP68 - Top Black Friday Email Marketing Tips EP115 - How The Salty Fox is Killing It with Ecommerce Email Marketing Ecommerce Sales Pack How to… Klaviyo Birthday Bundle < Black Friday Offer   Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

After 10 years in business, I've used (and seen) a lot of software and apps meant to make online business easier. Many overpromise and underdeliver. Or many are just not exactly right for you. But there are definitely some standouts. Over the past 12 months, I've been working to simplify my business tech stack and in this episode I'm going to share what I use now and why. Not just email marketing but I'm taking you on a full behind the scenes of what I use for marketing, lead generation, client management, online course delivery and day to day business functions. I'm also sharing: The 7 criteria I used in deciding what stays and what goes Why all-in-one solutions aren't all they have cracked up to be Why you don't need to have a subscription for everything Plus my top 2 newest finds.   Resources mentioned (*=affiliate link): ActiveCampaign*  TidyCal  BreezeDoc  Typeform  Zoom  ThriveCart*  ThriveCart Learn*  Hyvor (Formerly Searchie)  ConvertBox* OmnyStudio  KeySearch  Tailwind  Canva  Xero  Quaderno  Audacity  Notion  Scribe    Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting  See omnystudio.com/listener for privacy information.

Feeling like you're constantly repeating yourself when promoting your services? Worried about fatiguing your subscribers with endless sales pitches? This episode is here to help you break that cycle with a simple, strategic way to invite clients to work with you—without the overwhelm or feeling salesy. I'm sharing my go-to approach that I use quarterly (or whenever I need a boost in bookings) to open up client spots with ease. Inside this episode, you'll learn: Why you don't need to constantly promote your services How to send invitation emails without being pushy The five key elements every client invitation email should include Why scarcity and clear calls to action are essential How to manage follow-ups and get bookings fast Plus, tips on how to maintain momentum between these invitations and keep your subscribers engaged with valuable content.   Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

The best way to increase your email marketing sales is not just about adding more emails or more automations. Instead the secret is to increase the relevance of your emails and your offers to your subscribers. It makes sense right? The more relevant an offer or the email content is to me, the more likely I will read it and take action on it. The challenge of course, is how do you do this when you have a list of subscribers who fit a whole range of scenarios. This is one of the untapped potential areas of email marketing and something that differentiates it from other marketing channels. Email gives you the ability to send some emails to some subscribers and not others. Or, even better, send different versions of those emails to different groups. In both your campaigns and your automations. Inside this episode, I'm sharing some of the little-known extra layers that you can put within your emails or automations that take them from stock standard to standout. You'll learn 3 different methods of getting the data and information you need about your subscriber and then how to use this information to: Send different emails to different groups Trigger automation or flows Send emails to different subscribers at different times Write one email but have subscribers see different versions (using dynamic or conditional content) This is an idea filled episode with a tonne of ideas. The goal is just to choose your own! If you want other episodes on specific sales ideas check out these episodes: EP22 - How to get more sales without feeling salesy https://yaelkeon.com/how-to-get-more-sales-without-feeling-salesy-episode-22/ EP25 - How to get more out of your next sales promotion with these 10 tips https://yaelkeon.com/get-more-out-of-your-next-sales-promotion-with-these-10-tips-episode-25/ EP61 - Essential Ecommerce Automations https://yaelkeon.com/essential-ecommerce-automations-episode-61/ EP63 - Streamlined Services with Automation https://yaelkeon.com/streamlined-services-with-automation-episode-63/ EP65 - Automation for Online Business https://yaelkeon.com/automation-for-online-businesses-episode-65/   Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting  See omnystudio.com/listener for privacy information.

When it comes to email marketing, working with ecommerce businesses is one of my favourite things to do as it is remarkable how just a few small changes can have such a big impact on the bottom line. And in this episode you'll see exactly how this is possible. I'm joined by the prolific founder of The Salty Fox and my wonderful long term client, Hangatu Wyld where we talk all things ecommerce marketing including: Why Hangatu believes email marketing is essential to her business growth Why they use Klaviyo as their email marketing software of choice How we 10 x the revenue per recipient from her welcome series What she thinks about the fear of sending too many sales-y emails Her top tips for getting the most out of your Black Friday promotions And so, so much more. Hangatu really opens up about her entrepreneurial journey, the challenges of remote work and parenting, and the dedication required to build a brand that stands out in a competitive market. If you are a business owner, this is a must listen - ecommerce or not. About Hangatu: Hangatu Wyld is the dynamic founder of The Salty Fox, a business specialising in Apple Watch bands and with a keen focus on women who were underserved in this industry. Based in regional Victoria, Hangatu skillfully balances life as a mother of two young boys with the demands of managing a remote team in Melbourne. Since 2015, she has been immersed in the world of eCommerce, leveraging her extensive experience to create a brand that not only enhances the individuality of its customers but also prioritises exceptional customer service, top-notch product quality, and an intuitive website experience. Claim 15% off your next order at www.thesaltyfox.com.au using the coupon code YAEL15 Follow @thesalty_foxofficial on Instagram   Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

It's no secret that bundles are becoming an increasingly popular strategy for growing your email list, but are they right for your business? I'm diving into the ins and outs of bundle events, why they can be so effective, and how to get the most out of this collaborative approach to list growth. You've probably seen bundles floating around or perhaps you've even participated in one – either way, this episode will give you the lowdown on how to make bundles work for you. Inside, I'm sharing: How bundles work and why they're such a powerful list-building tool The pros and cons of using bundles for growing your email list Top participation tips to help you stand out How to nurture your new subscribers to build stronger relationships Plus, I'm sharing a simple yet powerful follow-up strategy to get the most of out of your promotion and to keep your list healthy & engaged.   Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

It's the time of year when list building should be a big focus. We're at the start of September, which means things are ramping up. As we transition out of winter sports here in Australia or you are emerging from summer holidays in the northern hemisphere, we are beginning to get stuck back into work. Then add Black Friday, Cyber Monday, and Christmas, plus a busy launch season, growing your list should be a top priority. Yet many business owners skip this important strategy or leave it to the last minute. In this episode, I'm sharing the 10 biggest mistakes businesses make when trying to grow their email lists. You'll learn: Why a list growth strategy is crucial to sales success How to focus your messaging so you actually get sign ups A range of different strategies you can add to the mix What to send after the signup Plus, why you may not need to give up on your lead magnet just yet. If you know you need to grow your email list or you are struggling to get it moving, this is the episode for you.   Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Feeling stuck with your email marketing? Whether it's tech troubles, not knowing what to send, time constraints, or mindset issues, these hurdles can halt your progress. In this episode, I break down the four most common sticking points and share practical solutions to help you move forward. You'll Learn: Why tech doesn't need to be the enemy How to find the time to prioritise your email marketing, even with a busy schedule The mindset shifts you need to embrace to confidently and consistently engage with your subscribers How to actually get excited about your email marketing so you want to do it This is a kick up the butt episode with plenty of resources to help you take the action you want. If you want to get a full month of personalised support & accountability from me, then make sure you join The Email Experience for the month of September for only $7! You'll get to join up to 4 x group coaching calls, have me check your tech, receive critiques of your copy and cowork with me for a day. Plus more. Join us at yaelkeon.com/trial   Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

The process of planning and creating automations can be incredibly daunting for some. Not only are the tech and integrations to worry about. But you need to write a tonne of emails as well. Or you may find you have started with the best of intentions but as your business has grown and you have added more and more automations it's become overwhelming and you aren't exactly sure who is getting what anymore. So to simplify things, I'm sharing 10 of favourite tips to help you speed up the creation of your automations and also make the process easier – today AND in the future when you are going back wondering who is getting what. You'll learn how to: Plan out your automations and easily connect one to another Name and organise your automations so you know exactly what your subscriber is experiencing Identify which subscribers are worth connecting with more and which are best unsubscribed Write your emails really quickly Leverage saved content blocks and conditional content to design your emails fast This episode goes beyond just the basics and showcases how just a few extra tweeks can make your automations so much more user friendly. If you want more support with your automations, check out the Ecommerce Automations or Services Automations courses in my shop. Or if you want me to help get your automations setup, check out my 1-1 consulting packages at yaelkeon.com/work-with-me. Other resources mentioned in this episode: Ep 11 Email Automation Explained Ep 61 Ecommerce Automations Ep 63 Services Automations Ep 65 Digital Creators Automations Ep 77 ChatGPT   Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Wanting to increase the numbers and types of emails you are sending but are concerned about the number of emails your subscribers may get? A preferences centre might just be the solution you need! In this episode, I'm breaking down how a preferences centre can help transform your email strategy and keep your subscribers happy. You'll learn: How a preferences centre customises the subscriber experience Why it's a crucial alternative to unsubscribing The different types of preferences you can offer When and where to add preferences links in your emails How to create and automate your own DIY preferences centre The bottom line? You'll be sending the right emails to the right people - based around what they have told you they want. And you can breathe a sigh of relief that you aren't annoying anyone with content they don't want. If you want more tips and ideas on the strategies behind grouping your subscribers, how to get the information and how to setup preferences centres then you'll love my Super Segmenting course. You'll also learn my automation hacks to make it easy to move subscribers into their relevant groups. PLUS get a full library Tech Tutorials showing how to setup your segments, lists and more inside your email marketing software (Klaviyo, MailerLite, ConvertKit, MailChimp and ActiveCampaign). What you learn here can not only be used for your campaigns but also in your automations as well. The result? Emails that actively speak to individual subscribers needs. Learn more at yaelkeon.com/segment   Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

It's the end of financial year here in Australia and the time we all step back to look at the key numbers in our businesses. And your email marketing numbers should definitely be included in your analysis. No, I'm not talking about your opens, clicks, unsubscribes and bounces here. Instead we want to know exactly how much revenue email marketing has contributed to your bottom line and (even cooler) how we can use these numbers to create predictions about what you will earn next year. Inside this episode, I'm sharing the top 4 metrics you want to review and how to calculate them: Return on Investment (ROI) Revenue per Subscriber (RPS) Sales Conversion Rate List Growth Rate Plus your predicted email marketing revenue for the year to come. If you want more support in calculating these numbers check out The Email Experience membership which includes a full email performance review process and the 5 Email Experiences Framework to help you identify any gaps in your email marketing. Learn more at yaelkeon.com/experience. Or if you want me to look at the numbers for you, check out my 1-1 consulting packages at yaelkeon.com/work-with-me. Other resources mentioned in this episode: Get Started with Email Marketing Course Ep 86 - How to Increase your Conversions Ep 24 - Why your Email List Isn't Growing List Building Boost Course   Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

In the last 2 years since my last behind the scenes episode, a lot has changed in my business and therefore the way I have used email marketing has too. Now with dozens of different offers with The Email Marketing Superstore, selling more frequently is crucial to my business growth. But, of course, I don't want to be sending a mass sales email every day. But just because I don't have any campaigns running, it doesn't mean that I don't sell everyday. Inside this episode, I lift the curtain and share: How being generous with my free content actually gets more sales My top performing top of funnel lead generation strategies What automated emails I have sending to get sales on autopilot What improvements I want to make The tech I used to make it happen You'll learn that selling isn't all about big flashy promotions but can be about simply showing up with the right offer to the right person at the right time.   Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

“Selling is a Service”

Let's take a little step back and look at the big picture of email marketing and how to get started. Even if you do have some of your email marketing setup please don't disregard this episode, as you may find you have missed a crucial step. Or perhaps you've done the first 5 but are missing out on the true potential of email marketing by stopping where you have. Email marketing is definitely one of those things that you can be working on forever. It is never done. There are always new layers you can add in. This is why it can be incredibly overwhelming – all those shiny objects. But the shiny objects are no good if you don't have the foundations right. This is where the 8 steps come in. From brainstorming ideas to setting up your software to create a welcome experience to automation, you'll know exactly what you need to do. These 8 steps are pulled directly from my new FREE course Get Started with Email Marketing. Think of this episode as the outline but the free course goes into each of those so much deeper. If you want to know more make sure to register at yaelkeon.com/start.   Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

Getting those first email subscribers can be daunting. Not only do you have that worry about why would anyone sign up to my email list but you also have some tech setup to deal with. Inside this episode, you'll learn: How to create a compelling reason for someone to sign up to your list (even if you don't have a lead magnet) Where and how to add forms on your website The biggest mistakes to avoid After listening, you'll feel much more confident in inviting your audience to your list. This episode is a sneak peak of just one of the lessons inside my new, free course Get Started with Email Marketing. With almost 2 hours of video trainings, divided into bite-sized chunks, you'll: Understand what email marketing really is (Hint: It isn't just newsletters) Get the 8 steps to implementing your email marketing strategy Have your burning questions answered through the ever-expanding FAQs section. Things like “When's the best time to send an email?” and “How do I know if I'm doing any good?” And, yes, this is even for you if you have an established email list because you may have missed a few crucial steps. Get your hands on this today at yaelkeon.com/start   Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

ANNOUNCEMENT - The new FREE course Get Started with Email Marketing is here. With almost 2 hours of video trainings, divided into bite sized chunks you'll be ready to take action today. Understand what email marketing really is (Hint: It isn't just newsletters) Get the 8 steps to implementing your email marketing strategy Have your burning questions answered through the ever-expanding FAQs section. Things like “When's the best time to send an email?” and “How do I know if I'm doing any good?” And, yes, this is even for you if you have an established email list because you may have missed a few crucial steps. You'll be on your way to: Get Confident with your content - because you, yes, even you, can send emails that your audience wants to read Know how to make the “right” choice of email marketing software - no more asking randoms in Facebook groups Grow your email list without fancy lead magnets - and show up and serve those new subscribers with class Overcome those mindset blocks that are stopping you from hitting send Discover automations & segmenting - AKA how to make sure you are sending the right emails to the right people at the right time Understand how it all fits together - by creating the 5 essential Email Experiences. Get instant access totally for free at yaelkeon.com/start See omnystudio.com/listener for privacy information.

Email newsletters are dead. And, no, I that doesn't mean I am burning my business to the ground. Because email marketing does not equal email newsletters. Email newsletters were the way people were using email marketing 20 years ago. A few things have changed since then… No one would have expected social media not to have changed in the last 5 minutes, yet somehow they get stuck in the mindset of how email was way back when. It has changed. And the potential is ridiculous. In this episode, I'm sharing 5 ways email marketing should be used today. And the best news is - you can forget about most of the rules and use it in a way that makes sense to you and your business.   Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

Don't think you are a good writer? Then this podcast episode is for you! The truth is anyone can be a good writer. It just takes time, practice and a little guidance. The good news? Email is the perfect place to practice your writing as it isn't so “public”. It is with your trusted audience so you can use this space to get better and better. So please don't let the misconception that you “are not a good writer” stop you from sending emails. But to help you out, I'm here to offer some of my favourite tips. Coming from someone who is not technically a writer but who has written and reviewed tens of thousands of emails. This is NOT another piece of email marketing writing tips where they only talk about subject lines and layouts (I have different episodes for those). Instead, inside this episode you'll learn 15 practical tips to help you write the actual words and make them stand out. From tone of voice to power words to email openers, you'll get some advise you can take away and use today.   Resources mentioned: Engaging Emails Course Ep 101 - Email Design Essentials Ep 42 - Spice up your Subject Lines WordStream Power Words Article   Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

Want a quick tip that with save you your sanity when using your email marketing software? Listen in! I see it all the time. Someone starts with a shiny new email marketing software and at the beginning it's clean and easy. You have only one or two forms, lists or groups and a couple of automations. But then you add another lead magnet. Or you want to send different emails to different groups. Or you want to add this extra automation. Or you want to add some preferences like allowing someone to opt out. Before you know it you have dozens (if not 100s of tags), a tonne of automations that you don't know what they do, you are unsure if your subscribers are actually getting the right emails and it becomes all too overwhelming. It's enough to make someone pull their hair out and give up. OR they come to me to sort it all out for them! But it doesn't need to be this way. In this episode I'll share the one hack that will make your software so much more organised.   Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

Yes, we all want “pretty” emails. But what is more important - having your subscribers be able to engage with the email easily and take the action you want them to take or pretty? No brainer that it's option A as the purpose of email marketing is to communicate something important with your leads, clients and customers. So we need to think of this first and foremost. But what you need to know is that there is more to email design than what meets the eye (literally and figuratively). Inside this episode, I take a look at the 3 key considerations you need to have in mind when designing your emails: purpose, deliverability and accessibility. I do a deep dive into each of the above and share practical insights into what can have impact on each. The good news? A lot of the tips shared overlap so we can bring it all back to some really key design tips to ensure we meet the majority of peoples needs while also reaching your goals. You'll also get my list of 13 items to check before you finish your email design and my one biggest tip to make this easy for every single email you send. Want more insights on how to create beautifully designed emails that also get opens, clicks, replies and buys? Then checkout my Engaging Emails course at yaelkeon.com/engage   Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

Here we are - 100 episodes and almost 3 years into The Easy Email Marketing podcast! Reaching this milestone has given me a moment to pause and reflect on my business journey so far and I felt really led to speak on some of the lessons I have learnt along the way. Inside this episode I discuss: My business journey so far and the mistakes I have made along the way How my ADHD diagnosis changed everything Why being constantly told “it's just around the corner” or “you have so much potential” stalled my business growth (Coaches please don't say this to people!) The 5 key things to watch out for when choosing what you want to invest in Questions to ask yourself before you spend And ultimately how self trust is the biggest thing you can build. This is a frank, vulnerable and opinionated episode but something different I really felt needed to be said. Here's to another 100 episodes - I'll be back with the email marketing goodness next time.   Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

Unless you've been hiding under a rock, you will have heard something about Google and Yahoo's Email Authentication Changes which came into effect this month (Feb 2024). This has sent the internet in a frenzy with people going into panic over what needs to happen. And some creators really haven't helped with this. Well first I'm here to reassure you that if you haven't got it sorted out yet that you are not going to get put into Google or Yahoo spam jail yet. But it is important so I'm going to step you through a few key things you need to have in place. I cover: What Google and Yahoos requirements actually are How to add the one-click unsubscribe How to keep your spam rate below their threshold of 0.10% What SPF, DKIM and DMARC mean and how to add them Email Tool Testers latest deliverability test results on the most popular email marketing software providers This is an important episode but my hope is to take away the fear about this overwhelming topic and show you it doesn't need to be that hard. It may only take you 10 minutes to sort out. Resources mentioned in this episode: Google: New Gmail protections for a safer, less spammy inbox Google Workspace: Email Sender Guidelines Yahoo Announcement Google Postmaster Tools ActiveCampaign SPF, DKIM and DMARC authentication Klaviyo understanding email authentication ConvertKit Domain Verification DMARC Record Checker Email Tool Tester January 2024 Deliverability Test Sample DMART TXT Record: Name: _dmarc. Value without email address: v=DMARC1; p=none OR Value with email address: v=DMARC1; p=none; rua=mailto:dmarc-reports@yourbrand.com For help with engagement - Get List Revival Live round happening Feb 19th - March 3rd For support form me, join The Email Experience Membership   Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

Overwhelmed by the idea of creating content for your business? Then listen in! In this episode I am joined by Jenny De Lacy of Talking Digital who is known for her content expertise which is why she was the perfect person to bring on board to help you breakthrough some of your content blocks. Inside this episode we discuss: How we overestimate what our audience knows and doesn't know Why just brainstorming a list of 52 ideas isn't an effective strategy How to simplify your content process so you don't need to write everything fresh Jenny's FAST marketing method to help you showcase your brand personality and expertise Why outsourcing your content writing to a third party agency is a bad idea This episode is full of quick win email ideas which you will go away thinking “why didn't I think of that” It's one you don't want to miss! Links Get your one page visual content plan Talking Digital Blog About Jenny When you grow up being a showoff, a chatterbox and someone who loved people as much as Jenny did you quickly learn how to read a room and understand people. She honed her communication skills early! She turned those skills and a love of learning, into a marketing consulting career in 2015, after a 20+year corporate career in learning & development consulting, working for some of the biggest organisations in Australia. She founded Talking Digital to give thought leaders and business owners and their teams, message clarity and the confidence and know-how to share it, to accelerate their visibility, attract more ideal clients, and achieve their business goals - without wasting time on marketing that doesn't work! She loves to make marketing simple with her tools, models and techniques, and is inspired every day by her amazing clients and all they bring to the world.   Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience  See omnystudio.com/listener for privacy information.

Stop wishing & hoping that whatever email list size you have will result in magically achieving your sales goals this year. Because it's not magic. It's actually just maths. In this episode, I'm sharing with you how to calculate exactly how many subscribers you need to reach your big, hairy, audacious goals this year. And your realistic ones here. You'll learn how to calculate your email subscriber value and then use this to set new list growth goals. Once you have mastered this process, you can apply it to your campaigns, launches, promotions, automations and so much more. Or if you haven't got much of a history yet, I'll share how to do it using some next-best guess numbers. Resources mentioned in this episode: Lead Magnet Magic List Building Boost The Email Experience WTF can I send? Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

Happy new year and welcome to another year of the Easy Email Marketing podcast. Hopefully you have already identified email marketing as one of your core business strategies that you continue to pay attention to each and every year - not just as a once off. But this doesn't mean that you don't have a lot of things you want to achieve this year. So how can you improve your email marketing without feeling like you need to dedicate all your time to it? Well in this episode I reveal all by sharing my 4 simple steps for planning your best email marketing year yet. This is the express plan and something that will not only help you with your email marketing but impact all other areas of your business. My goal for you is that you just focus on the most important things and this episode I show you how. Resources mentioned in this episode: Email Marketing Performance Review is available as part of The Email Experience membership The “Where do I even begin with email marketing?” quiz Get the WTF can I send (to my list)? course and join The 2024 Content Planning Workshop for free. Work 1-1 with me in The Email Implementor   Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

As we are barrelling into Christmas, school holidays and trying to get everything wrapped up while still battling school concerts, Christmas parties and the last minute shopping, you may be dreaming of that moment when you can finally put your feet up with a glass of wine and take a breathe. But what about your business? How can you take that time off while still showing up for your subscribers, customers and clients? And, even better, how can you still continue to get sales? Of course my answer is email marketing and this is the perfect time to have a look at ways in which you can make it a whole lot easier on yourself. Inside this episode, I'm sharing my top tips for taking time off your email marketing and how that also supports you taking time off from your business as well. I talk pre-scheduling, easy content ideas, honest communication, automation and even *gasp* not sending anything for a short time. There's a handy tip in here for you so gift yourself a few minutes to listen so you can get even more time back later.   If you want some shortcuts to getting some of what I spoke about sort out check out these courses: Ecommerce Automations Services Automations Welcome Series Builder - Ecommerce Edition Welcome Series Builder - Services & Digital Products Edition Starter Sales Funnels   More helpful podcast episodes: EP70 - Quick & Easy Email ideas for the End of Year EP59 - Holiday Proof your Email Marketing Want to see more of what I get up to when I'm not podcasting?    Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Shop The Email Marketing Superstore Join The Email Experience Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

A must listen, this episode goes through all you need to know about the email marketing software and tech updates that have happened over 2023 and some important changes coming in early 2024.From minor campaign edit capabilities to major pricing & plan structure changes, I have you covered.First is the most important part where I explain some big changes coming to the requirements Google Mail and Yahoo Mail have regarding authentication - and the steps you need to take now to make sure you don't end up in spam jail. Then I look at the way the different email marketing software providers are utilising AI and if it is actually helpful or not.Finally, I get stuck into the below 5 email marketing software providers to discuss specific changes and if they are actually important or just something that you kinda, maybe, might want to use someday.Timestamps for each software: 14:32 ActiveCampaign 21:03 Klaviyo 26:25 MailerLite 31:56 ConvertKit 36:03 MailChimp 40:21 Wrap up If you want help setting up your software check out the below courses: How to… ActiveCampaign How to… MailerLite How to… Klaviyo How to… ConvertKit   More helpful podcast episodes: The ActiveCampaign Episode The MailerLite Episode The Klaviyo Episode The ConvertKit Episode The MailChimp Episode Email Deliverability Demystified Using ChatGPT for your Email Marketing Want to see more of what I get up to when I'm not podcasting?    Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Shop The Email Marketing Superstore Join The Email Experience Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

There's a lot you can do with email marketing. But I've said it once and I'll say it again - you should not attempt to do everything at once. Email marketing is all about layers and strategic priorities but it can be confusing as to where you should focus your attention next. Inside this episode, I share my recommended order of operations aka what you should do next. We begin with the essentials and then we look at how to figure out what your next focus should be and ideas for what you can implement. Still unsure? I have a free quiz you can take to get some specific recommendations just for you. Take it at yaelkeon.com/quiz (No email opt in required for the results).This episode is in celebration of the launch of The Email Marketing Superstore where you can choose your own adventure with a large selection of DIY courses. Opening special with 50% off is available until 11.59pm AWST Friday 17th November. Shop at yaelkeon.com/shop Want to see more of what I get up to when I'm not podcasting?    Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Shop The Email Marketing Superstore Join The Email Experience Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

It's the side of email marketing that everyone seems to forget yet it can provide the best customer service, sales conversions AND make your life a heck of a lot easier through automating or eliminating your admin.It's the emails you said after you have made the sake - aka The Post Purchase Experience.Inside this episode, I'm sharing the 4 different types of emails you should be sending after the sale including a tonne of ideas as to how to apply them to your business. Whether you have an ecommerce store, provide services or are a digital creator the post purchase experience is a must have. Want to see more of what I get up to when I'm not podcasting?  Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

Content marketing is one of the BEST strategies you can use to grow your email list - not to mention having something to send. Not only does it provide a catch-free way of learning about you, your business but it also gives you an easy way for your business to be discovered.In this episode, you'll learn: How content marketing can help you grow your email list and build trust with your audience Why giving away valuable information for free is a strategic move How email marketing and content works together And where I recommend you get started - in a way that doesn't have you tied to writing a blog every week or suddenly becoming a YouTube sensation.Want to see more of what I get up to when I'm not podcasting?  Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

Whether you call it a webinar, a training, a masterclass or a workshop - you always have the goal of getting as many people as possible signing up and watching. And email marketing of course plays a huge role in this. Not only do you use it to invite existing subscribers but you have confirmation emails, reminder emails and replay emails to send.Many people just stick to the basics but there are a number of things you can to do to take this from a transactional experience to something better. The result? More engaged subscribers and (if you are selling) more sales. Inside this episode, I'm sharing 7 different email hacks to help increase your webinar signup, showup and conversion rates.Plus I share the emails that I recommend you send throughout the process.If you want to steal my webinar emails plus get my full launch strategy, then check out the Email Launch Kit. Want to see more of what I get up to when I'm not podcasting?    Hang out with me on Instagram @yaelkeon Check out all my freebies & offers on my Everything Page Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

If you are in business you know that understanding your target market is crucial to your success. After all, you need to deliver what your audience wants to have them buy from you. But so many of the target market training out there either focus on building customer avatars and completing epic worksheets. Or going full tilt into surveys or interviews or other intensive research processes. While there is nothing wrong with either approach, I prefer something a little more immediate and concrete. Something based on real data and information from my specific audience. And something that I can do without committing hours upon hours of my time. And no surprises, my secret is using email marketing. Target market insights is one of the unspoken superpowers of email marketing and there are a tonne of ways you can do it, without your audience even knowing what you are doing. I call it sneaky target market research and in this episode I share 7 ways you can do it and some of tech hacks that make it happen. Want to see more of what I get up to when I'm not podcasting?    Hang out with me on Instagram @yaelkeon Check out all my freebies & offers on my Everything Page Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation CoSee omnystudio.com/listener for privacy information.

Does it feel like your email list is growing in slow motion? When you first begin focusing on growing your list, the subscribers seem to just flow in easily. But then it just slows… Totally normal. That just means you need to keep reviewing what you are doing, mixing things up a bit and just getting more proactive. In this episode, I'm sharing 10 ways you can boost your list growth. From lead magnets to leveraging content to ads to collaborations - you'll find a fresh idea that just might make all the difference.Want to see more of what I get up to when I'm not podcasting?    Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation CoSee omnystudio.com/listener for privacy information.

Finally it's the course creators turn. (Or membership owners, or digital downloads stores, or online programs deliverers). Basically if you are selling scalable offers, this podcast episode is for you if you want help making the decision about the best email marketing software for you. (E-commerce was covered back in episode 78 and services in episode 84)In this episode, I compare the email marketing options for e-commerce businesses specifically including: Kajabi MailChimp MailerLite ActiveCampaign ConvertKit I talk about the key differences between these options, what you might want to consider and how to make the best choice for your business. This is the big picture, key differences episode you need to get you started on making an informed decision.   If MailerLite in particular strikes your interest, then you may want to check out my new course “How to… MailerLite”. Get it here. Want to see more of what I get up to when I'm not podcasting?    Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation CoSee omnystudio.com/listener for privacy information.

Sending emails but not getting the results you want? Then this episode is for you!When it comes to creating more sales conversions there are 6 key factors you want to look at for every single email or automation. Inside this episode, I introduce The LIFT™ Model from Chris Goward and how it can be applied to email. From increasing relevance to adding urgency to reducing anxiety, you'll learn some of the simple tweeks that could just make all the difference. Want to see more of what I get up to when I'm not podcasting?    Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation CoSee omnystudio.com/listener for privacy information.

Feeling totally uninspired or just “too busy” to write your emails (or any content) right now? Then this episode is for you. Inside, I'm sharing my biggest hack to creating content without needing to start from scratch every time. It involves repurposing but it is so much more than that. Going through this process will not only help you write this weeks email but will also give you: Significant insights into what your audience wants from you A go to back catalogue of content that you can use today and in 3 months or 3 years time Practical ideas for sharing the same content across platforms And a butt-tonne of inspiration for new content that you might find you do have the motivation to create fresh content after all. Trust me, you'll want to rush to your computer while listening to see what this process reveals for you.    Want to see more of what I get up to when I'm not podcasting?    Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation CoSee omnystudio.com/listener for privacy information.

I'll be the first to admit - ActiveCampaign can be a little overwhelming when you first open it.Lists, segments, tags, automations, goals, conditions and deals…There is just so much to play with! Which is amazing for a systems nerd like me but it's taken me years and having worked with hundreds of ActiveCampaign users to know how to get the most out of it without it quickly turning into a hot mess.And lucky for you, I'm sharing ALL in a FREE, LIVE ActiveCampaign Essentials training.I'll show you:» The big picture of how ActiveCampaign works and how to get the most out of it (aka what does that feature really do?)» What all the pricing plans mean» The secret to setting up your lists, segments, tags and automations so you know what goes with what without needing to click through everything» How to create the ultimate personalised experiences using automations» How deals can simplify your sales process and whether you should consider adding this functionalityReplay will be available to those who can't make it live. But you must register!Sign up at yaelkeon.com/activecampaign and I'll see you there.See omnystudio.com/listener for privacy information.

It's that time again where I answer the FAQ of “what's the best email marketing software for my business: - but instead of talking generally I want to get stuck into the specifics for services businesses.(E-commerce was covered back in episode 78  and digital products you'll get your turn soon!).In this episode, I: Breakdown the big considerations service-based businesses need to take into account when making the right choice for them.  Share the number 1 stumbling block and how to overcome it Introduce your options including native CRM's, MailChimp, MailerLite and ActiveCampaign I talk about the key differences between these options, what you might want to consider and how to make the best choice for your business. This is the big picture, key differences episode you need to get you started on making an informed decision. If ActiveCampaign in particular strikes your interest, I want to invite you to a special ActiveCampaign Essentials training I have coming up on July 20th. You can register to attend live or catch the replay by going to yaelkeon.com/activecampaign. Want to see more of what I get up to when I'm not podcasting?    Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation CoSee omnystudio.com/listener for privacy information.

Ever thought to yourself that you don't want to do email marketing because they are just ads to the inbox? You know those “daily deals” promotions that you can't seem to get rid of… Hopefully the answer to that question is “no, I know there is so much more to it than that”. But if the answer is yes or if you just are curious about learning more about the real potential of email marketing then this episode is for you. I chat about: How selling isn't a bad thing Email marketing being just a marketing tool that you get to use any way you want Why sometimes worrying about selling or being annoying is often an excuse just not to even look at the potential 7 different ways you can use email marketing that are NOT ads to the inbox I admit I get a bit ranty at the beginning but, as always, I find talking logical examples is the best way to combat negative beliefs so exploring those 7 ways will give you some amazing ideas of how you can use email marketing in a way that feels good to you.Finally, I've offered a FREE, downloadable gift (that you don't even need to enter your email address for). You can grab your permission slip to send those emails at yaelkeon.com/permission .   Want to see more of what I get up to when I'm not podcasting?    Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

Your welcome series is one of the most essential (if not THE most essential) parts of your email marketing setup. These emails are sent when your new subscriber is actively interested and looking for a solution so it's your responsibility to show up and help them make an informed decision. In other words, how to get them to convert. Inside this episode, I break down what should go into your welcome series if you want to ensure it converts and creates the best first impression. I break down: How many emails should you be sending E-commerce vs service or digital product businesses Why how they signed up matters Why you need to focus on a single CTA Top tips that take your welcome emails from basic to binge-worthy And of course, I give you a tonne of ideas of what emails you can include. This is your go to listen if you need inspiration to write (or rewrite) your welcome.   Want to see more of what I get up to when I'm not podcasting?  Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

It's the dream that all the online guru's share – create a signature program, launch it and rake in 6 figures in no time. While I would love say that this is true, sadly it just isn't. Not in I'd say 98% of cases. Launching and online programs might not be the magic bullet to a multi million dollar business in a day a week.  At least not most of the time and that's ok!Once we take that expectation out of the picture we can instead focus on building a sustainable and realistic course or membership based business using launches.In this episode, I'm sharing 7 different truths about launching. From current market conditions to when to expect a return on investment to how many people you need on your email list to how many emails you need to be sending.My hope is that after listening you'll have an honest picture of what to expect and perhaps feel a little bit better about any past “failures” you think you might have had.   If you are interested in learning more about creating a realistic launch plan using email marketing then I invite you to a special launch masterclass: Your Lucrative Launch Plan. In this FREE, LIVE 1 hour training I'm going to show you:- The 4 biggest launching mistakes (and what to do instead)- How to organise your subscribers so only those most interested are getting your emails (aka reduce the "annoying" factor)- The 3 essential stages of a launch and what emails to send, when.Plus as a bonus gift, a free downloadable Launch Email Plan with 50+ emails you can send before, during and after your launch.   It's happening May 30th and a replay will be available. But you must register at yaelkeon.com/launch   Want to see more of what I get up to when I'm not podcasting?  Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.