Brand Talks

Sarah chats to co-founders and sisters-in-law; Sara & Maria Trechman of Well&Truly, the naughy'ish snack that has taken Tesco by storm and is shaking up the snacking category with its brave new branding.

In this episode we chat to Ivo Gormley, founder of GoodGym, the community of runners, cyclists and walkers who combine getting fit with doing good.

This week we chat to Emma Vass CEO of Ecotone UK – a B Corp certified business with a portfolio of well-known and much-loved household brands including Whole Earth, Kallo, Clipper Teas and Mrs Crimbles cakes & bakes.

In this episode we chat to Hele Väärsi co-founder of 9Plus1 – a newly launched baby-clothes subscription business – with its heart set on giving consumers a more sustainable option when it comes to making choices around clothing babies.

In this episode we chat to Ann Perkins, founder of Perkier, a range of functional snack bars that's shaking up the free-from category, injecting some much-needed joy, colour, hope and goodness into this traditionally uninspiring sector.

In this episode we chat to Duncan Goose, founder of One, a water brand with a vision to change lives by giving millions of people across the developing world, access to clean, safe water.

In this episode we chat to Sue Fennessy, founder and CEO of WeAre8 – a media company on a mission to challenge and turn the online advertising world on its head by injecting respect, transparency and large dose of good into an industry that has lost its way.

In this episode we chat about everything B Corp. John’s consultancy firm Shoremount was one of the founding B Corps in the UK. John is an Ambassador for B Lab, and he now helps and supports businesses to join the movement and become certified B Corps. If you’re a brand or business who is considering embarking on your own B Corp certification or if you’re keen to simply find out more, you will find this an insightful episode as John shares some great behind the scenes tips and practical advice.

James is passionate about transparency and paints a realistic picture of the business while sharing details of COOK's community initiatives, B Corp status and social impact programmes with an understated modesty. James gives us an incredible and fascinating insight into this people-first brand.

We talk to John Steel from Cafédirect about how they’re making a profound difference to smallholder farmers across the world.

We talk to Kresse Wesling from the amazing Elvis & Kresse to learn more about the broken, exploitative fashioan industry, the failures of capitalism and Elvis & Kresse’s learnings from the B Corp certification process.

We talk to Leah & Nikki, founders of Ohne, the sustainable femcare brand, who set out from day one to remove the shame and stigma that still surrounds periods.

Rich Goldsmith from MOJU chats to us about all things people, planet and cold pressed juice shots.

Claire and Lucy, founders of &SISTERS talk to Sarah about how they created a truly ethical and sustainable feminine care brand by using natural materials that are kinder to our bodies and to our planet.

We talk to Elliot Coad from Offset Earth to find out about his planet-friendly subscription model that taps into the carbon-offsetting power of trees.

Victoria Coe, founder of KinKind, the plastic-free hair and beauty brand talks about her journey to develop high quality, ethical products that are 'easy swaps' for all of us.

Matt Pygott from Cannasa tells us about the new CBD drink brand that he and his business partner Greg launched last summer.

We talk to Santiago Navarro, CEO and Co-Founder of Garçon Wines to learn more about his ground-breaking innovations that are set to shake up the world of wine packaging.

We talk to James Dawson from Tea+ to learn about the impact that he and his wife Jade have made in the world of functional drinks – specifically with their vitamin-packed tea range.

We talk to Mart Drake-Knight from Teemill to find out how an eye-opening visit to a landfill site drove he and his brother to make sustainable fashion a reality. https://teemill.com  

After spending decades as a fund manager in the city, James Livingstone-Wallace decided to take his family on a tour of Latin America with the idea of setting up a Fairtrade business. James joins Sarah at Feel-Good Brands to talk about his journey to Peru to discover quinoa, the challenges of building the Quinola Mothergrain brand, and starting the 'generous revolution'.

JP joins Sarah at Feel Good Brands HQ to talk about the challenges and victories of starting a business and his journey on discovering the power of plants.

Tim Molony from Full Circle joins Sarah to explain their mission to make our festivals a cleaner place to have fun. Full Circle’s re-usable and waterless eco-friendly hygiene packs contains products that are sustainably sourced, natural ingredients are non-animal tested and vegan friendly to help reduce the amount of single-use plastic and water consumption at camping festivals.

Anna talks to Sarah about her incredible journey with Tom’s Teas and her plans for the future of the brand. Tom’s Teas is a children’s fruit tea company, producing a delicious range of fruit drinks for kids; no added sugar, no caffeine or artificial sweeteners.

Damain King joins us to talk about his an inspirational venture, as he plans to walk over 2,500 miles across India to raise of mental health and male suicide prevention (CALM).

We met up for a chat with Helen Burgess, Founder of Little Cooks Co, and talked all things parenting, healthy eating with kids and family life. Have a listen to hear more about Little Cooks Co and their healthy kids cooking boxes delivered straight to your door.

We were joined by Real Handful's co-founder Joe Taylor who talked to us about his mission to make better snacks that improve lives, the challenges of starting a brand, and what we can expect to see for the future of Real Handful.

Arjun Sofat is CEO and Founder of Free Soul, a brand specialising in blending protein powder for women. Arjun chats with us about their direct, scientific, no-nonsense approach to women’s nutrition. Free Soul is designed to bring strength, energy and balance to women.

Pip Murray is the Founder of Pip & Nut, the award winning nut butter and almond milk brand. Pip talks to Feel-Good Brands about the company’s mission to embrace healthy fats and put nuts back on the nutritional map.

Chris Forbes, Co Founder of The Cheeky Panda talks about what's to come for the company and offers his tips on increasing brand awareness for start-up brands.

Find out why being rebels is such an important part of their identity, and hear Natasha's tips for brand values and brand awareness in the early stages of a business.

Steve Kearns talks to Feel-Good Brands about Cawston Press soft drinks and gives his top tips on how to get brand awareness as a start-up.

Chief Toaster Rob Wilson joins us from to explain how Toast Ale is tackling the food global waste problem. Toast is an award-winning craft beer brewed with surplus fresh bread that would otherwise go to waste.

Richard, Co-Founder of Ombar, talks to Ella about his mission to create chocolate you can feel good about. Richard discusses the brand's journey from Cambridge kitchen to global success, and his top tips for transformation.

FGB interview with Plum Turner and Luke Gibson, Co-Founders of Two Degrees. In this episode Plum and Luke discuss how new brands can establish themselves in a crowded market space and how their own holistic approach to the product lifecycle has informed the production of Two Degrees men's boat shoes.

An interview with Saasha Celestial-One, Co-Founder of OLIO, tells the story of how OLIO grew from an idea into a marketplace saving thousands of food items every week. Saasha talks to Ella about how she and Tessa created a business plan out of a shared passion for tackling the food waste problem.

Andrew Thomas, Founder of BetterYou talks to Ella about how a chance meeting with a bio-chemist Juan Rosello kickstarted a chain reaction that led to BetterYou being launched. He shares his passion for innovation, research and producing high-quality supplements in the natural health space.

An interview with Lauren Armes, Founder of Welltodo and business coach to entrepreneurs. Lauren talks to Sophie about her passion for business development and entrepreneurship in the wellness industry.

An interview with Will Smithard is Strategic Projects Director at ukactive, he talks to Sophie about their inspiring vision to get people, more active, more often — improving the health of the nation through promoting active lifestyles.

Andrew Hunt, ‎Co-Founder and Managing Director of Aduna, believes passionately in the power of brands to create positive change. His passion for combining entrepreneurship with development in Africa has also seen him work on other high-impact projects in Ghana, Senegal and Zambia. Andrew talks to us about going through a radical life change that saw him move to West Africa.

Interview with Suzie Walker, ‎Founder & Chief Fire Starter at The Primal Pantry. As a qualified nutritionist, Suzie has always had a complete passion for wholesome real food. Suzie talks to Sophie Thomas about the challenges of building a successful brand in the real food space.

Niche audiences, customers and consumers have higher expectations and a desire for more specific content. Up your brand and marketing content output by understanding how you can be more relevant.

Discover how to make a deeper connection with your audience, customers & consumers by understanding them on an emotional level - as well as a demographic one. By asking the right questions when creating your customer profile you can drive your brand to better brand awareness, sales and loyalty.