Podcast appearances and mentions of suzie walker

Healthy snacking, and bars in particular, is a fascinating category. It is constantly referred to as a buoyant category - one that transcends the trend of convenience, or sports nutrition going mainstream - and it is surrounded by brands who've been successful like Grenade, Fulfil or Kind. However, it is competitive and increasingly saturated with more brands and more products looking to find the next big break through. So what is it like to be in the 'mixer'? Suzie Walker founded The Primal Pantry as healthy snacking started to take off, and was one of the 'next big brands'. Suzie helps us understand the story, how the category evolved, what it was like to build a brand and navigate everything that comes with it such as growth, investment and people. We also find out about her latest venture - building a keto brand, direct to consumer. One significant trend, in the fastest growing channel... they are a brand to watch.

In this episode, we’re joined by the founders of two U.K.-based companies, each of whom have built successful brands by adopting a back-to-the-basics approach to product development and marketing. Launched in 2014, The Primal Pantry is a paleo-inspired snack brand that markets plant-based protein and energy bars made with just a handful of ingredients, including tree nuts and fruit. Suzie Walker, a former nutritionist and executive with Nestlé, founded the company on the belief that the bar category was lacking a product made with high quality, whole food ingredients. In our interview, Walker spoke about how she overcame early production challenges, effective ways of communicating with and learning from consumers and why it’s okay to make a mistake, as long as you don’t make it twice.  London-based Dalston’s is a brand of better-for-you sodas and sparkling waters crafted with real fruit, no artificial ingredients and low or no added sugar. The products are sold throughout the U.K. and have a growing presence in the U.S. with chainwide distribution at The Fresh Market and 1,000 Publix locations. As part of our conversation with Dalston’s co-founder Dan Broughton, he breaks down the company’s business strategy, why he views the brand as well-positioned to take advantage of the evolving landscape for non-alcoholic beverages and his belief that the product should do the talking. Show notes: 1:29: Good Chips, Always Be On Brand -- BevNET CMO Mike Schneider and Taste Radio editor Ray Latif chatted about better-for-you chips, ways to impress judges in the upcoming New Beverage Showdown 18 competition, what attendees of BevNET Live and NOSH Live should have on their person during the shows and why you might want to polish up your Instagram account. 8:20: Interview: Suzie Walker, Founder, The Primal Pantry -- Walker sat down with BevNET CMO Mike Schneider at the 2019 Bread & Jam Festival in London and discussed her foray into entrepreneurship, including how she identified and partnered with a co-packer that could make products to her specifications, and why early success was tempered by a lack of preparation. She also explained how being “open and honest about making a mistake… gave us a reason to communicate with our customers,” how the brand is engaging consumers on Instagram and how the company balances its e-commerce and traditional retail strategies. 27:41: Interview: Dan Broughton, Co-Founder, Dalston's -- BevNET’s John Craven and Mike Schneider met with Broughton at the 2019 Bread & Jam Festival where he discussed the genesis of Dalston’s, its roots as a cola company and why it transitioned to craft soda. He also spoke about why the company created a sparkling water line, why he believes that there’s “no right time or wrong time” to enter the U.S. and how RXBAR and Spindrift have impacted Dalston’s marketing and branding strategies. Later, he  talked about the brand’s new non-alcoholic gin and tonic product and how it fits into the platform. Brands in this episode: The Primal Pantry, Dalston’s, The Good Crisp, Beyond Meat, Nestle, Innocent Drinks, Spindrift, San Pellegrino, Starbucks, RXBAR

Suzie Walker: Founder & Chief Fire Starter at THE PRIMAL PANTRY. Leila chats to Suzie Walker from The Primal Pantry, an award-winning real food energy and protein bar maker. To find out more about Suzie and The Primal Pantry, click https://www.primalpantry.com/

“Think like a big business and act like a small one” What's the worst that can happen? Well, when The Primal Pantry, a Paleo brand on a mission to start a real-food revolution, slipped from the heights of growing a £1.7m turnover business in only 3 years, to running out of cash and having to take a significant loan from an employee, this mantra of ‘what's the worst that can happen’ would surely have taken on a whole new meaning. Welcome back to Life Design Diaries, I’m Lucy Menghini and on this episode I’m speaking with Suzie Walker, founder of the Primal Pantry. It was amazing to get to know Suzie and hear her fascinating story including  how she started, her path to growth and how she navigated this particularly tricky time all whilst balancing the rest of her life including being a great mum to her daughter. If you’re looking to start or progress within the food industry, this episode provides some great advice for you. And if you’re not in the food game, you can take so much from Suzie’s thought process, approach to growth and decisions she’s made. Suzie also reveals her 4 tips for maintaining a healthy diet later in the episode.  Please enjoy this episode with Suzie Walker, founder of The Primal Pantry. REFERENCES: Primal Pantry Website Suzie’s LinkedIn Twitter Instagram Email  CATCH US ON: Website Ross LinkedIn Lucy LinkedIn Twitter Instagram Please leave us a review on iTunes if you enjoyed this episode. We'll read out your review in a later episode!  Lucy & Ross Menghini

Suzie and I talked about how she came up with the initial idea. How she set about producing her first initial samples, which went down a storm, with 21,000 snack bars sold on pre-order via her fledgling website.With a lounge full of boxes and packaging material Suzie realised she was on to something.Suzie talks about how she found her co-founder, her first investors, the ups & downs of raising money, trying to close high street retailers, while juggling payments on several credit cards before finally securing a £3m investment from NVM Private Equity.

World Cup mania has firmly gripped the country and it has coincided with the big UK heatwave; what a good old time we're having at the moment. Fancy making it even better? We've got another cracking FoodTalk podcast for you. Sticking with the football theme; we've got Ollie Lloyd, CEO of Great British Chefs, back from a long lay-off to lead the line with the ever-present Sue Nelson. They tend to have a few fallings out, but they get the job done.  Making their FoodTalk debut is Suzie Walker from The Primal Pantry. In a crowded market, these guys are really on their way to a snacking golden boot because they seem to pop-up whenever we need them across all the major supermarkets. Suzie tells us how she managed to kick it all off. Our second guest is not a stranger to our squad, but this is the first-time that we've been able to scoop gold by getting him for a recording session in the studio. Steven Dring co-founded the amazing Growing Underground; they grow food right under your feet on the streets of London. Sounds bonkers, but is definitely brilliant. With these fantastic guests; FoodTalk's coming home.

"We were literally in a position where we couldn't pay people for nine months. That test really shows you who's there to support you. They don't need to...they can chase down their money and decide they don't want to make your products anymore. We were open with the team to where we were in the business. And that was the best thing really...just be open and honest and try your best to pull through it" On today's show I welcome Suzie Walker, nutritionist and founder of The Primal Pantry. Suzie tells it like it is. This is the archetypal startup roller coaster ride. Suzie started from her kitchen table in 2013 when looking at some healthy snacks for her two year old daughter Grace. Based on her research she'd decided to raise her on a diet free from grains, refined sugars and oils. But she was struggling to find on the go snacks that weren't full of carbohydrate or sugar. Her nutrition clients were having the same prblems, so she tried some recipes at home blending dates with nuts and coconut, and both her clients and daughter loved them. So much so, that she thought there may be a product there. Thus, The Primal Pantry was born. She now has a global business turning over £3million and exporting to over 26 countries as well as being stocked in all the major Uk supermarkets. Let's StartUp!  

Interview with Suzie Walker, ‎Founder & Chief Fire Starter at The Primal Pantry. As a qualified nutritionist, Suzie has always had a complete passion for wholesome real food. Suzie talks to Sophie Thomas about the challenges of building a successful brand in the real food space.

Interview with Suzie Walker, ‎Founder & Chief Fire Starter at The Primal Pantry. As a qualified nutritionist, Suzie has always had a complete passion for wholesome real food. Suzie talks to Sophie Thomas about the challenges of building a successful brand in the real food space.

Interview with Suzie Walker, ‎Founder & Chief Fire Starter at The Primal Pantry. As a qualified nutritionist, Suzie has always had a complete passion for wholesome real food. Suzie talks to Sophie Thomas about the challenges of building a successful brand in the real food space. www.feelgoodbrandscollective.com is the home of brand strategy for positive and purposeful brands.