Podcasts about b corps

What does it mean for a company to respect human rights, and how can the new B Corp standards help companies focus on the places where they may be causing or contributing to harm? Social impact specialist Bernard Gouw joins Ryan Honeyman to unpack the Human Rights topic in the new B Corp standards, including human rights due diligence, salient human rights issues, supply chains, procurement, client screening, and the limits of social audits. This conversation helps B Corps understand how to move beyond policy language and begin building the systems, processes, and judgment needed to take human rights seriously.View the show notes: https://go.lifteconomy.com/blog/v2-standards-human-rights-w/-bernard-gouw

In this episode of Beyond the B, Andy Schmidt guest hosts a conversation with Ryan Honeyman and Amy Bourbeau on the 20-year evolution of the B Corp movement. They reflect on what the movement has gained as it has grown from a small community of early adopters into a global network of more than 10,000 companies, and what has become harder to preserve along the way. Together, they explore the new B Corp standards, the tension between keeping a big tent and holding a high bar, and what the next 20 years may require from B Corps around the world.View the show notes: https://go.lifteconomy.com/blog/the-b-corp-movement-at-20-what-weve-gained-lost-and-still-need-to-build-w/-amy-bourbeau-andy-schmidt

Eric Ries, creator of The Lean Startup and author of Incorruptible, joins Ryan Honeyman for a conversation about why B Corp certification and benefit corporation status are no longer enough to protect a company's mission over time. Drawing from both mainstream tech and business worlds and purpose-driven examples like Patagonia, Tony's Chocolonely, and Mondragon, Eric explores how financial pressure, governance defaults, and ownership structures can pull even good companies off course. Together, they discuss what B Corps can do to design companies that remain accountable to stakeholders for 50, 100, or even more years into the future.View the show notes: https://go.lifteconomy.com/blog/how-b-corps-become-incorruptible-w/-eric-ries

Most companies don't set out to abandon their mission, but they are often pulled off course by the systems they operate within. In this episode, Eric Ries, creator of The Lean Startup Method and founder of the Long-Term Stock Exchange, joins Ryan Honeyman to examine how financial and governance structures shape company behavior over time. Eric is the author of multiple titles, including the New York Times bestseller The Lean Startup, and his new book, Incorruptible. Eric brings a systems-level perspective to what it takes to build for the long term, informed by years of working with companies at every stage of growth.For full show notes, visit: https://www.lifteconomy.com/blog/eric-ries/Interested in creating a world that works for the benefit of all life? Join a network of 800+ alumni transforming communities and enterprises from a regenerative and just lens. The Next Economy MBA begins September 22nd — join us for a free intro session and save 20% when you register before August 3rd.Learn more ➡️ lifteconomy.com/mba The LIFT Economy team is passionate about creating learning communities where we can put the skills and values we discuss on Next Economy Now  into practice. Learn more ➡️ https://www.lifteconomy.com/nextsteps

What happens when a values-driven business movement tries to scale without losing its soul? In this episode, Ryan and Emmy speak with Todd Schifeling and Suntae Kim about their research (and article in the Harvard Business Review) about the “paradox” at the heart of the B Corp movement—balancing growth with authenticity. They explore why this tension is unavoidable, how B Lab has navigated it so far, and what it means for the future of the movement.View the show notes: https://go.lifteconomy.com/blog/the-paradox-at-the-heart-of-b-corps-w/-todd-schifeling-suntae-kim

By the time that you are listening to this, I should be in Florence, Italy visiting my daughter who is studying abroad. I've never been to Italy, and by extension of that I've never been to Florence, so there is going to be a lot to experience while there. Hopefully there will be some fun tales to tell afterwards! Having stories to tell is different from being able to tell stories. It is an art to be able to tell a good story, one that not only keeps people engaged, but also transmits some knowledge or lesson as well. Stories are one of the best ways to share knowledge in a way that is relatable and impactful.  One of the things that I have learned from doing this podcast is that everyone has a story to tell. I also have learned that sometimes people need some assistance telling their story. That can be limited to just some conversational prompts on a podcast, or a longer-term mentoring about how to put those stories in writing.  I've long been interested in public scholarship, taking what I know as an academic and putting it into terms that a broader public can be engaged in. As an academic, I also know that my communication style has been heavily influenced by academic writing, which if you have ever tried to read that style you will know that it isn't conducive to engagement. So you could say I needed a little help with telling my story. That's why I partnered with Eric Koester and his company Manuscripts. That's also why I am having him as a guest on EXD today. Eric started Manuscripts from an experiment that he ran while teaching a college class. The assignment for all of his students was to write a book by the end of the semester. From that process came the idea of a larger effort to help people tell their stories, and that has resulted in 3500+ published authors, 350+ national and international award winners and finalists, and a 90% manuscript completion rate. I might add that Manuscripts also is a Certified B Corp!. Eric and I cover a lot of ground in this conversation. We discuss the limits of modern-day education, and how to design more impactful learning experiences. A key is to connect with people's interests and passions. Eric shares findings from his research on inflection points in people's careers, highlighting that substantive, collaborative projects are key to achieving such points. Eric emphasizes the need for projects that can be packaged and completed, such as a 12-episode podcast season or a 200-page book, rather than starting with smaller tasks like a blog or a single podcast episode. Eric discusses the importance of systems in achieving goals, particularly in writing books and dissertations, and highlighted Manuscript's B Corp certification as part of its mission to empower underheard authors. We discuss the principles of creating knowledge movements and thought leadership through books. Eric explains that successful movement-driven books typically teach either a new type of person to aspire to be or a new type of action to aspire to do, emphasizing the importance of simplicity and intrigue. And I can say for me that working with Eric and Manuscripts has been extremely helpful in getting me to tell the stories that I have been wanting to share.  Eric Koester: https://erickoester.com/ Eric Koestler on LinkedIn: https://www.linkedin.com/in/erickoester/ Manuscripts: https://manuscripts.com/ “Super Mentors: The Ordinary Person's Guide to Asking Extraordinary People for Help”: https://www.amazon.com/Super-Mentors-Ordinary-Persons-Extraordinary/dp/B0B5Q6V6BB

The B Corp movement stands at a critical inflection point, with growing urgency to move beyond certification and toward true systems change in business and society. Marcello Palazzi, civic economist, entrepreneur, and co-founder of B Lab Europe, joins Ryan Honeyman to reflect on the evolution of the B Corp movement and what it will take to realize its original ambitions.View the show notes: https://go.lifteconomy.com/blog/can-b-corps-still-change-the-system-w/-marcello-palazzi

Jay Buys is the founder and CEO of Visceral, a B Corp-certified creative agency that builds brands and websites exclusively for social change organizations. Working with nonprofits, foundations, and other mission-driven partners, Jay has helped shape a business model that puts people, profit, and planet in conversation rather than opposition. In San Diego and beyond, he is part of a growing movement challenging the idea that business success has to come at the expense of workers, communities, or values.  This Episode: What would it take to reimagine business as a force for shared good? Jay and Grant dig into the growing movement to build companies that measure success by more than profit alone. Their conversation explores Certified B Corporations (B Corps), social enterprise, and the wider push for business models that invest in workers, communities, and the future. Jay sees business as a vital community asset—one that can actively contribute to shared prosperity and well-being.  In his view, profit itself is not the problem; greed is. What matters most is how a business uses its resources and whether its values are reflected in wages, benefits, accountability, and community impact. They examine the difference between authentic commitment and “purpose washing,” and what it means to run a company that tries to live its values, even when there are tradeoffs. The conversation also looks to the future. Grant and Jay discuss why younger workers are asking different questions about work, what San Diego could become as a hub for business for good, and how emerging technologies like AI are raising fresh ethical challenges.  Key Moments: [2:44] What B Corp certification actually means and why Visceral chose that path [8:21] “Profit's not the thing that we're mad at — it's greed.” [13:55] Why “being a good business is good for business” [15:41] What younger workers are demanding from employers and why that matters [28:54] Why Jay believes San Diego could become a leader in business for good Key Terms: Certified B Corporation/B Corp – A certified business that meets standards for social and environmental impact, accountability, and transparency.  Purpose-Driven Business – A company that aims to make money while also advancing social or environmental good. Social Enterprise – A revenue-generating business built to address a social issue. Purpose Washing – When a company talks about values or impact without the practices to support those claims. Public Benefit Corporation – A legal business structure that allows a company to pursue public good alongside profit; different from B Corp certification. Mentioned in This Episode: Business for Good San Diego – Local nonprofit advancing policies and practices that support a more inclusive, community-centered economy  B Local San Diego – Regional B Corp community helping businesses connect and grow B Corp Certification – Framework and certification process for businesses committed to people, planet, and profit Cause San Diego – Local network supporting socially conscious business leadership Take Action: Support Businesses That Walk the Talk – Look for companies whose practices reflect the values they promote. Spend in Line with Your Values – When possible, choose local, ethical, and community-minded businesses.  Ask What Success Should Mean – Consider how businesses might measure success through people and impact, not just profit. Encourage Better Workplaces – Champion cultures that offer fair pay, real support, and a sense of shared purpose. Stay Curious About New Models – Explore the growing movement around B Corps, social enterprise, co-ops, and employee ownership. Credits: This is a production of the Prebys FoundationHosted by Grant OliphantCo-Hosted by Crystal PageProduced by Adam Greenfield, Tess Karesky, Edgar Ontiveros Medina, and Crystal PageEngineered by Adam GreenfieldProduction Coordination by Tess KareskyVideo Production by Edgar Ontiveros MedinaThe Stop & Talk Theme song was created by San Diego's own Mr. Lyrical Groove.Download episodes at your favorite podcatcher or visit us at StopAndTalkPod​cast​.comSpecial thanks to the Prebys Foundation TeamIf you like this show, and we hope you do, the best way to support this show is to share and subscribe.

My guest this week is Charlie Syme — a marketing strategist, founder of Pigface Marketing, and chair of the Common Ground Project, working at the intersection of marketing, creativity, and social impact. Charlie's work is grounded in a simple but powerful idea: marketing should be a force for good. Through Pigface Marketing, they partner with purpose-driven organisations, B Corps, and social enterprises to help them connect with the right audiences through authentic storytelling and clear strategy. Charlie is also deeply involved in the Common Ground Project — a regenerative farming social enterprise that grows, cooks, and shares food while creating pathways into hospitality for migrant women and building connection within the community. In this episode of Humans of Purpose, we explore what marketing looks like when it's driven by purpose rather than growth for growth's sake. Charlie challenges the idea of perpetual growth and instead advocates for finding your audience, building relationships, and using storytelling as a genuine tool for connection. We also discuss: why authenticity and conviction are essential in a content-saturated world how leaders can build trust and cut through by standing for something specific why CEOs should prioritise their personal profile and thought leadership and how the concept of stakeholder primacy — central to the B Corp movement — is reshaping the role of business in society. This is a thoughtful and practical conversation about how organisations can move beyond traditional CSR models and build deeper, more meaningful connections with the communities they serve.

Want a deliciously sharp lesson in brand growth, category creation and how challenger brands can win by bringing new shoppers into tired categories rather than fighting for share at the bottom shelf? Then dive in to the insight served up in this episode by guest Rob Wallis, co-founder of Moth Drinks, who takes Fiona through how the brand created a new premium space in ready-to-drink cocktails and is driving significant category valueRob explains how Moth spotted a gap in the market for cocktails that tasted as good as what you would make at home, but with the convenience of a can. Most importantly, instead of designing to the existing category price point, Moth built the best liquid first and priced it accordingly.The conversation also explores what founders can learn from Moth's approach to where to play, how to build a strong category story for retail buyers, what premiumisation really looks like in practice, and why a culture of kindness and low ego can be a commercial advantage. Rob also shares how the team is approaching US expansion, why California matters so much in RTD, and how Moth is thinking about AI without losing the human side of the brand.What You'll LearnHow Moth went about creating a premium cocktail proposition - and persuading retail buyers that the market was there!Why challenger brands should build product quality first, then price from thereHow to identify the right channels and occasions to drive brand growthWhat makes a strong category story for grocery buyersWhy culture, consistency and kindness can become commercial advantagesKey Topics DiscussedCreating a top-shelf RTD cocktail brandPremium pricing versus category normsBuilding category value with incremental shoppersUK versus US cocktail cultureChoosing where to play in retail and foodserviceBrand design and standing out on shelfDTC growth and omnichannel strategyBuilding culture in a scaling consumer brandManaging quality with co-manufacturing partnersUsing AI carefully inside a fast-growing CPG businessIf you enjoy this interview, PLEASE share it with a fellow founder, mate or colleague, subscribe or follow the show, and leave a review - it makes a real difference to us at Brand Growth Heroes!============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce you to Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson - we LOVE working with you, and we're delighted to partner with you for the second year running.If you'd like to get in touch to find out more - and we highly recommend you do - why don't you drop them a line at hello@joelsonlaw.com?==============================================.Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEW

Ryan Honeyman and Emmy Allison speak with Rooney Castle, President and CEO of Rhino Foods, about what it actually means to lead in a way that reflects an organization's values. Rooney shares how Rhino Foods has built a culture you can feel from the moment you walk through the door, through consistent small gestures, deep proximity to employees across all shifts, and a commitment to shared responsibility rather than centralized authority. The conversation explores how living your values is less about charisma or positional power and more about showing up consistently, listening carefully, and using whatever influence you have to elevate the voices of others.View the show notes: https://go.lifteconomy.com/blog/beyond-certification-what-living-b-corp-values-actually-looks-like-w/-rooney-castle___ We've talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register →

Aligning Mission and Marketing: Strategic Insights from Andrew Schulkind of AndigoIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Andrew Schulkind, the Digital Strategist and Web Developer behind Andigo. Their conversation explored the critical intersection of high-level digital strategy and mission-driven business growth. Andrew shares how organizations—particularly B Corps and public benefit corporations—can bridge the gap between their core purpose and their marketing execution. This episode serves as a masterclass for leaders looking to move beyond tactical "noise" to build an authentic, long-term digital presence that reflects their true impact and drives sustainable performance.Beyond the Hype: Strategic Marketing for Mission-Driven SuccessFor many mission-driven organizations, the greatest challenge isn't a lack of purpose, but a disconnect between their internal values and their external marketing. Andrew explains that marketing is fundamentally a promise-making engine; if the operational reality of the business fails to deliver on those promises, the brand erodes. High-achieving founders often find that their digital presence has become a "snapshot" that no longer reflects the "moving picture" of their evolving company. To solve this, businesses must transition from one-off projects to a model of continuous improvement, where messaging and operations are in constant lockstep to ensure every customer interaction reinforces the brand's integrity.In an era dominated by the rapid rise of AI and automation, the competitive advantage for B2B firms is shifting away from mere content production toward high-level strategy and radical authenticity. While AI can act as a powerful productivity expander, it cannot replace the strategic direction required to navigate complex market shifts. Andrew advocates for a "flight to strategy," where leaders use technology to automate repetitive tasks while leaning deeper into the human nuances of storytelling and relationship-building. Audiences today crave a real human voice behind the brand, and businesses that leverage AI to free up their team's creative capacity—rather than simply replacing it—will be the ones that build lasting trust.Success in the digital landscape also requires a shift in how agencies and clients collaborate. Rather than transactional vendor relationships, Andrew emphasizes the value of flexible, long-term partnerships that allow for agile pivots as market conditions change. By implementing robust measurement systems and maintaining a focus on transparency, organizations can ensure their marketing investments are yielding a tangible return on impact. This approach allows mission-driven leaders to stay focused on their "double bottom line"—profit and purpose—knowing that their digital strategy is robust enough to support both without compromising the authenticity that defines their brand.About Andrew SchulkindAndrew Schulkind is a veteran Digital Strategist and Web Developer with a deep passion for helping mission-driven businesses thrive. As an avid year-round cyclist and advocate for B Corps, Andrew brings a unique perspective on resilience and alignment to every project. He is known for his ability to translate complex technical requirements into clear, strategic growth paths for organizations that prioritize impact.About AndigoAndigo is a digital strategy and web development agency that specializes in working with B2B firms, public benefit corporations, and mission-driven organizations. The agency focuses on building long-term, flexible partnerships that prioritize continuous improvement, authentic storytelling, and strategic alignment. Andigo helps clients move beyond surface-level marketing to create digital systems that truly reflect and amplify their organizational mission.Links Mentioned in This EpisodeAndigo Official WebsiteAndrew Schulkind on LinkedInKey Episode HighlightsThe Promise-Delivery Loop: Why marketing alignment is the foundation of brand trust and long-term customer retention.The "Flight to Strategy": How to utilize AI as a task-automation tool while doubling down on human-led strategic direction.Resilience in Motion: Lessons from year-round cycling on preparation, visibility, and adapting to harsh environmental shifts.Mission-Driven Storytelling: Leveraging a company's "why" to create more compelling, authentic B2B narratives.Project vs. Partnership: The benefits of moving toward a continuous improvement model rather than stagnant, one-off web projects.ConclusionThis conversation with Andrew Schulkind highlights that in a world of increasing automation, the most successful brands are those that remain anchored in their mission and human connection. By aligning your operations with your marketing promises, you create a resilient foundation for growth that transcends digital trends.More from The Thoughtful Entrepreneur

What if I told you that there is a mathematical formula that separates those brands that scale really quickly and those brands that just tick along nicely? Well, there is one. I wish I had found out about it 25 years ago, but today the guest that we've got on the show (all the way from the USA) has studied this IN DETAIL, and comes on the show today to help YOU learn all about it.***If you like this episode and learn from it, PLEASE share it with a fellow founder or colleague, subsrcibe or folllow the show, and leave a review - it makes a real difference to us at Brand Growth Heroes**Dr James Richardson, author of 'Ramping Your Brand - How to Ride the Killer CPG Growth Curve', unpicks this maths for the first time, giving you the formula to help your brand scale like the enormous skate ramp brands in the USA.Ramping Your Brand (2nd Edition) - Dr. James Richardson's book on scaling premium CPG brands Dr. Richardson has lowered the price of the UK paperback from £18 to £9.99 until March 10What You'll Learn in This EpisodeThe Premium Pricing Trap - Why founders face unit economics that are 10-15x worse than big CPG companies (and why you can't avoid it)The 6-10% RoS Rule - The specific monthly growth rate in same-store sales that creates exponential "skate ramp" growthThe Heavy User Strategy - Why your first $10-25M requires a completely different customer acquisition approach than Byron Sharp's mass market playbookDistribution vs. Velocity - How to layer exponential velocity growth on top of linear distribution expansionThe Founder Evolution Journey - The #1 reason investors take over brands (and it's not what you think)Early Fan Research - How to identify and replicate your "Gonzo fans" without spending a fortune on market researchThe Danger of Slow Growth - Why growing too slowly can be just as fatal as not growing at all when you're undercapitalisedUseful LinksConnect with Dr James Richardson on LinkedIn: https://www.linkedin.com/in/premiumgrowthsolutions/Ramping Your Brand (2nd Edition) - Dr. James Richardson's book on scaling premium CPG brands Dr. Richardson has lowered the price of the UK paperback from £18 to £9.99 until March 10Website: https://www.premiumgrowthsolutions.com/Podcast: Startup Confidential (available on YouTube, Apple, Spotify)============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce you to Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board for the second year running.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com==============================================.Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Ready or not, a new B Corp era has begun. Former B Lab standards analyst Jeffrey Stewart joins us to unpack what Version 2 means in practice. We discuss AI-enabled audits, mandatory documentation, digital audit platforms, major versus minor nonconformities, the shift to a five-year certification cycle, and more. If your company is preparing for recertification or trying to understand how European regulation and third-party auditors are reshaping the movement, this conversation provides expert insight.View the show notes: https://go.lifteconomy.com/blog/ready-or-not-a-new-b-corp-era-begins-w/-jeffrey-stewart___ We've talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register →

In this episode of Can Marketing Save the Planet, we are joined by Suzie Mills and Tim Brann, two of the co-founders of Oxygen Communications. We were keen to learn more about their research findings into the sustainability of UK purpose-led websites, which reveals a troubling disconnect between organisations' sustainability intent and their digital execution. Born during the first COVID lockdown, Oxygen Communications emerged from a desire to build an agency rooted in sustainability, accessibility, and inclusivity. Their recent research and report uncovered that many organisations, including B Corps, environmental charities, and sustainability consultancies are inadvertently contributing to the digital carbon problem. As Suzie explains, "The digital emissions sector is higher than the aviation industry, and yet the knowledge about the aviation industry is so huge.” The lack of understanding from a B-Corp perspective highlighted a gap in their current certification standards, although upcoming updates are set to change that. The research identified two primary barriers: a profound lack of awareness that websites even have a carbon footprint, and for those who are aware, it remains a low priority, consistently deprioritised against competing demands. Tim emphasised the opportunity that sustainable websites bring and how, “They aren't just good for the planet, they're good for business. They load quicker, are easier to access and navigate, there's a clear business case." Crucially, the team argues that small, low-cost changes like compressing images, removing auto-play videos, and choosing green hosting, can make a significant difference in emissions without requiring a full rebuild. A powerful example from their work, a simple audit for a hospice revealed that a tiny image of the Queen in the footer, present on every page, was a major emissions culprit. Reducing that single file size by 90% delivered a site-wide carbon saving. "Small things can make such a significant difference if you know where to look and what to do." Looking ahead, Suzie and Tim for would love genuine collaboration between marketing and web design teams, aligning success metrics around sustainability from the very start of any project, and embedding digital sustainability into organisation-wide strategy and policy. Tune in as we talk to Suzie and Tim about: Why even purpose-driven organisations have unsustainable websites. The two key barriers to action: lack of awareness and competing priorities, and how to overcome both. Practical, low-cost changes any Marketer can make today to reduce their website's carbon emissions. Why authentic storytelling means being transparent about both successes and areas for improvement. Grounding claims in measurable impact. The vital role of collaboration between marketing and web design teams to make sustainable digital practices the norm. You'll find links to the useful resources and signposts mentioned throughout the podcast here: The Report: https://designedbyoxygen.com/resources/sustainable-intent-unsustainable-web-why-the-gap/ Sustainable Comms Guide: https://designedbyoxygen.com/resources/guide-to-sustainable-communications/ Inclusive Comms Guide: https://designedbyoxygen.com/resources/guide-to-inclusive-communications/ A Masterclass we held a while back: https://designedbyoxygen.com/resources/sustainable-design-masterclass/ Website Sustainability Audit: https://designedbyoxygen.com/what-we-do/website-sustainability-audit/ General news & views all related to sustainable & accessible design practices: https://designedbyoxygen.com/exhale/ And finally, this is the webinar Suzie mentioned! https://www.myvision.org.uk/disabled-user-testing/ ________________________________________________________________________ About us… We help Marketers save the planet. 

What happens when old systems begin to collapse?Who leads when traditional institutions fail to protect communities, uphold values, or move with integrity?In this episode of The SYNARCHY Podcast, Adina shares a grounded and practical 3-part framework for how small and medium-sized mission-led businesses and B Corps can lead what comes next.Because this moment in history is not theoretical.It's changes are structural.And mission-driven founders are uniquely positioned to build what replaces what's falling apart.Why This Matters NowAs economic, political, and social systems destabilize, many traditional leadership structures are proving slow, rigid, and disconnected from real communities.But mission-led businesses are different.They are:Closer to the people.Faster to adapt.Rooted in values.Built to balance people, planet, and profit.This episode explores why social and environmental impact businesses are not on the sidelines — they are central to shaping the next chapter of our economy.The 3-Part Framework1️⃣ Ground in the Mission (Clarity Over Chaos)Leadership starts with clarity.Not a polished mission statement — but deep conviction about:What you are here to protectWhat you are here to buildWho you are here to serveIn times of uncertainty, mission-led businesses anchor communities through consistency and values-driven action.Clarity becomes leadership.2️⃣ Build Sustainable Structures (Stability Is Leadership)Impact without systems collapses.This means strengthening:Legal preparedness and risk mitigationRevenue systems and financial resilienceCapacity planning and operational systemsDecision-making frameworksMission-driven businesses must protect both their downside (legal stability) and their upside (growth systems).Legal and financial stability is not corporate.It is responsible leadership.3️⃣ Expand Strategically (Growth Is Service)Growth is not greed.It is reach.When you expand your business responsibly:Your mission travels further.Your impact deepens.Your business becomes more resilient.Strategic expansion rooted in the triple bottom line — people, planet, and profit — is how mission-led companies build a new kind of economy.Leadership in this era requires responsible growth.Key TakeawaysClarity is leadership.Stability is impact.Growth is service.Mission-led businesses are not waiting for permission.They are building the future in real time.Ready to Strengthen Your Leadership?If you are a founder of a mission-led business or B Corp and want to build stronger revenue systems, sustainable growth, and long-term resilience, explore working together.

If you've ever heard me talk about Superconsumers, SuperGeos, or why you should Name, Frame, and Claim your new category - all of that thinking comes from today's guest, one of my heroes: Eddie Yoon.Eddie is one of the world's leading thinkers on category design. He's a longtime Harvard Business Review contributor, co-founder of Category Pirates (a top Substack you must subscribe to), and has spent decades advising Fortune 100 companies on how to create new categories instead of just fighting for scraps of market share.I've studied Eddie's work obsessively for years because he doesn't just teach marketing - he teaches thinking. AND in this conversation, we jam together (riffing on ideas, building on each other's thoughts) about why everything you've learned in marketing strategy is likely wrong.We talk about K-pop Demon Hunters, how Nespresso and Gillette grew massive categories, and why breakthrough categories don't come from better features or nicer packaging - they come from deeply understanding what outcomes your super consumers are looking for.This episode is PACKED with real-life brand examples: Velveeta, Keurig, Tesla, Spam Musubi, frozen peas, and more. Eddie brings category design to life with stories that will completely change how you think about growing your business.Next Steps: Go find your K-pop moment, your Velveeta insight, your frozen peas problem - that's where exponential growth lives!In This Episode You'll Learn:Why 99% of CPG brands are playing the wrong game - stealing market share vs. growing categories, and why the biggest companies are least likely to create new categoriesBenefits are dead, outcomes are everything - The Velveeta $100M growth story: how solving one super consumer outcome (getting kids to eat greens) unlocked massive growthThe power of super consumers & super geos - Why you should hire your super consumers, and the shocking Cherry Garcia data: 3,000 of 30,000 stores drove 80% of salesLightning strike marketing - How to turn a £60K budget into £600K of impact (the Dude Wipes strategy of keeping 75% of marketing unplanned)Don't be afraid to niche down - Why 99% of experts are wrong when they say you're leaving people behindUseful linksConnect with Eddie Yoon on LinkedIn https://www.linkedin.com/in/eddie-yoon-ewg/Connect with Category Pirates on LinkedIn https://www.linkedin.com/company/category-pirates/https://www.categorypirates.com/https://www.youtube.com/@categorypiratesMentioned in This Episode: Books & Frameworks:Competitive Strategy by Michael PorterSuperconsumers by Eddie YoonClayton Christensen's "Jobs to Be Done" (milkshake example)Byron Sharp (mentioned as conventional wisdom)Mentioned in This Episode: Brands & Case Studies:Gillette (China market expansion)Keurig vs. Starbucks VerismoNespressoVelveetaBen & Jerry's Cherry GarciaSpam & Spam Musubi (Hawaii)TeslaNvidiaK-pop Demon Hunters (Netflix)Dude WipesRogaineRoyal CaninAnheuser-Busch============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce you to Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board for the second year running.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com==============================================.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Send us a textStart with wonder, end with action. That's the throughline of our conversation with travel and environmental writer Amy Brecount White, whose stories for National Geographic Traveler, Smithsonian, Sierra and more connect awe-filled journeys with the people and practices that keep wild places alive. We explore how she moved from early Washington Post essays to a career focused on regenerative travel, indigenous-led astro tourism and science-informed reporting that empowers readers to make change at home and on the road.Amy opens up about the moment a small garden patch transformed her block into a buzzing wildlife corridor, and why native plants, oaks and even humble leaf piles can revive birds, bees and butterflies in weeks. She breaks down rain gardens, permeable design and the surprising truth about native bees versus honey bees. We dig into the telltale signs of responsible travel—B Corps, local guides conservation partnerships, and reduced tourism leakage—and highlight cruises and lodges that invest in coral restoration, community economies and cultural knowledge. Along the way, Amy shares reporting insights from Master Naturalist training to field interviews with scientists, park stewards and restoration crews.If you're curious about dark sky travel, wellness and longevity trips with real environmental benefits, or simply how to choose operators who leave destinations better than they found them, this episode brings clarity and momentum. We also talk PR pitching that actually helps journalists, Amy's upcoming features from Yellowstone to Baja, and the environmental heartbeat of her new novel. Subscribe, share this episode with a friend who loves nature, and leave a review to help more listeners find conversations that turn curiosity into care.Conntect with Amy at: WebsiteInstagramFacebookLinkedIn

Yep - we are at the start of a new world - a world where AI is going to be 'even bigger than the internet'. And as the leaders of challenger brands in CPG, we've gotta lean in. In this episode of Brand Growth Heroes, I'm joined by one of my oldest and best friends, Paul Adams, CPO & Marketing at a multi-billion dollar company, Intercom AND he is building Fin.ai. If you're not in 'Tech' you may not have heard of him, but Paul Adams is one of the world's most prominent tech product designers, researchers, and authors -  recognised as one of the world's leading thinkers on the the intersection between humans and technology... and now between humans, commercialisation and AI.... amongst many other aspects of tech that most of us are not even privy to!  Described as "one of Silicon Valley's most wanted", he's also one of my closest friends, and I can't tell you how proud we are of the young man who rocked up to live with us in Balham in 2002 to work at Dyson, his very first job. After only a few years he was poached by Facebook, where he made the platform 'mobile' and then Google, where he worked on making Gmail, Google and YouTube mobile too. It was while working for these behemoths that he moved to San Francisco with his wife Jennifer, who's one of my three besties (Love you, Jen), and became globally renowned on the Tech speaker scene. In this episode, Paul argues that AI isn't just another new channel or tool. It's a platform shift on the scale of the internet and potentially bigger. We talk about why the moment we're in feels eerily similar to 1999, why marketing is getting less effective across the board, and why the brands that win next will look very different to the ones that won the last cycle.A bit more background on Paul:"Most Wanted" Status (2011): Paul Adams was highlighted by Fortune as a highly sought-after talent in Silicon Valley following his significant contributions to major tech firms.Google (Social Research): At Google, he led the social research team, and his work directly influenced the creation of "Circles," which became the foundational feature of Google+. He also worked on Gmail, YouTube, and mobile products.Facebook (Brand Experience): He later joined Facebook as the Global Brand Experience Manager, where he focused on research, design, and product strategy, working with marketers and advertising agencies.Intercom (Product Strategy): He joined Intercom as VP of Product in 2014, later becoming the Chief Product Officer.Thought Leadership: Adams is the author of Grouped: How Small Groups of Friends are the Key to Influence on the Social Web. His work on "The Real Life Social Network" is widely recognized as one of the most viewed presentations on the evolution of social networks.Background: Before his time in tech, he worked as a product designer at Dyson, where he designed electronic appliances. Current Status: As of September 2023, he was working as the Chief Product Officer at Intercom, focusing on product strategy in the age of AI.This isn't a tactical 'AI' for the sake of AI episode. It's a big-picture conversation about what's actually changing, what's already changed, and what brand builders need to understand to stay relevant over the next decade. it was this conversation that made me set up a buzzing new community called NextGen CPG -  a community for AI-native founders.   Take a look and see if you're eligible to join us hereUseful linksConnect with Paul Adams on LinkedIn https://www.linkedin.com/in/pauladams/Connect with Intercom The #1 AI Agent https://www.linkedin.com/company/intercom/Join the NextGen CPG WhatsApp community and LinkedIn page ============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce you to Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board for the second year running.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com==============================================.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

David Lester is the co-founder of OLIPOP, one of the MOST FAMOUS challenger brands in the United States. After our first interview IN PERSON at Bread & Jam Fest, London, David returns to us at Brand Growth Heroes to delve deeper into what it truly takes to scale a challenger brand at speed in the US. (cont'd below)============================================================The Brand Growth Heroes Mini MBA 2026 is back!Built for founders, marketers and brand leaders who want to grow brands the right way — with practical frameworks, real case studies and honest insight.Applications open: Monday 5th January 2026Applications close SOON: Midnight Sunday, 25th January 2026Limited places availableAll info & how to apply visit: https://www.brandgrowthheroes.com/mini-mba-2026============================================================(Cont'd) In this episode, David and I explore how businesses fundamentally change as they grow from a small founding team to an organisation of 250+ people. David shares why founders must constantly reassess their role as the company scales, how to think about hiring ahead of growth, and why senior hires should create an immediate sense of relief rather than uncertainty.The conversation also dives into fundraising across different stages of growth, with David unpacking what investors really care about at seed, Series A, B and C, why growth becomes the defining metric once revenue appears, and why raising more capital than you think you need can be a smart strategic move.Finally, David shares his perspective on expanding into the US, explaining why the scale, complexity and cost of the market are so often underestimated and why each state effectively operates like its own country.This episode is packed with practical insight for founders building teams, raising capital and navigating rapid growth especially those with ambitions to scale in the US.Useful linksConnect with David Lester on LinkedIn https://www.linkedin.com/in/david-lester-4b71b512/Connect with OLIPOP on LinkedIn https://www.linkedin.com/company/olipop-pbc/OLIPOP WEBSITE https://drinkolipop.com/?srsltid=AfmBOooJ-CAEJQJEk4PaYpk7F5mOj0_nDbLy5H5PWaqed1idZWDd50NWFollow OLIPOP on Instagram https://www.instagram.com/drinkolipop/Follow OLIPOP on Facebook https://www.facebook.com/drinkolipop========================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce you to Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board for the second year running.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com==============================================.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Welcome to The Inclusive AF Podcast! In this powerful episode, hosts Jackye Clayton & Katee Van Horn sit down with Hugues Sygney Jr. for an inspiring conversation about justice, equity, and how businesses can create true impact in their communities—with a special focus on the B Corp movement. We dig deep into what it means for a company to be a force for good, the transformative role of B Corps, and the real-life programs making generational change—like fair wages, open hiring, and wealth-building initiatives that are shifting legacies. You'll also hear about the importance of the JEDI framework (Justice, Equity, Diversity, and Inclusion), climate justice, and practical steps that HR leaders and business owners can start using today. Whether you're an HR professional, passionate about DEI, or curious how your everyday choices as a consumer or leader can ripple into meaningful change—this episode is for you. Don't miss the insightful stories, practical advice, and uplifting discussions on how we each can make an impact in our organizations and beyond. Listen, learn, and join the movement toward true inclusion and business for good! #Bcorp #InclusiveAF #JusticeAndEquity #WorkplaceInclusion #DiversityAndInclusion #HRLeaders #DEIB #ClimateJustice #Podcast #BusinessForGood #GenerationalWealth #Belonging #CommunityImpact #Leadership #CareerDevelopment

How do you build a business that scales its impact without running its leader into the ground? In today’s episode, Nathan Stuck sits down with Peter Georgariou, Founder and CEO of KarmaDharma, to unpack what he is doing to build a "Deloitte for do-gooders" while maintaining a raw, human approach to leadership. Peter is a social purpose entrepreneur based in Ottawa who helps organizations strengthen their strategy and culture through internal alignment that holds up under pressure. Nathan and Peter explore the "sobering" side of social impact work—the burnout and anxiety that often hide behind the facade of purpose—and why building a profitable, sustainable bottom line is the strongest form of advocacy for the B Corp movement. Peter shares his personal journey through a high-stakes corporate career in radio to founding a mission-driven agency that prioritizes human connection over "formulaic" leadership. In this episode, you will learn: Why the "B" in B Corp shouldn't be a taboo word and the importance of capitalist acumen in driving social good. How to lead teams with radical trust, including Peter's experience with unlimited time-off policies and "dormant" seasons for human performance. Practical ways to activate the B Corp community by intentionally choosing values-aligned suppliers. Peter’s "inside out" approach to leadership, navigating a cancer scare, and learning to lead with more trust and less control. RESOURCES RELATED TO THIS EPISODE Visit karmadharma.co Follow Peter on LinkedIn: Peter Georgariou https://www.linkedin.com/in/petergeorgariou/ Learn more about B Local Georgia https://blocalgeorgia.com/ CREDITS Theme Music

I'm thrilled to be interviewing fellow Irish person, Phil Martin, founder of Blanco Niño, to explore how an obsession with quality turned a burrito bar frustration into a multi-million-euro tortilla brand.... (cont'd below)============================================================The Brand Growth Heroes Mini MBA 2026 is back.Built for founders, marketers and brand leaders who want to grow brands the right way — with practical frameworks, real case studies and honest insight.Applications open: Monday 5th January 2026Applications close: Midnight Sunday, 25th January 2026Limited places availableAll info & how to apply visit: https://www.brandgrowthheroes.com/mini-mba-2026============================================================(Cont'd) Phil shares the unlikely path that took him from Ireland to Mexico in search of real corn tortillas and why learning how things fail allowed him to build something better. This is a conversation about how to turn craft into something that scales and choosing the long road when shortcuts would have been easier.What You'll Learn in This EpisodeWhy Phil flew to Mexico with no contacts and asked to learn how to grow cornHow discovering real tortillas completely reset his understanding of qualityWhy it takes three days to make a Blanco Niño tortilla chip and why that mattersThe brutal realities of building a food factory from scratch (and nearly importing a “blowtorch attached to a tractor”)How Blanco Niño scaled from foodservice to retail and towards €10M in revenueWhy knowing every way something can fail allows you to push quality to the edgeThe personal cost of trying to do everything yourself and how founders avoid burnoutWhat it really means to build a challenger brand without shortcutsA big favour!So many of you regularly write to tell us how helpful Brand Growth Heroes interviews have been for you, how much you've learned and how it has helped you grow your consumer branded business...and we are so grateful every time we hear this!The podcast is something we do as a labour of love, so if our work has helped YOU, please please can you pay it forward by clicking FOLLOW & WRITING A SHORT REVIEW at the bottom of THIS page (by clicking Ratings and Reviews)Each review we get makes a MASSIVE difference to our business, the algorithms that performance it and the number of listeners THANK YOU.Useful linksConnect with Phil Martin on LinkedIn https://www.linkedin.com/in/philipmichaelmartin/Connect with Blanco Niño on LinkedIn https://www.linkedin.com/company/blanco-nino/Blanco Niño website https://www.blanco-nino.com/Follow on Instagram https://www.instagram.com/helloblanconinoFollow on Facebook https://www.facebook.com/helloblanconinoThe book Phil mentioned: The Daily Stoic by Ryan Holiday============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce you to Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board for the second year running.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com==============================================.  Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Most social impact brands make a far bigger difference than their revenue reflects.Their impact is powerful — but their message isn't converting, their growth systems are underdeveloped, and their mission ends up under-resourced.In this episode, Adina breaks down why mission-driven founders, social impact brands, and B Corps often struggle to translate impact into revenue growth — and how to close that gap without losing integrity.Drawing from over 20 years in nonprofit advocacy and her own experience running a social impact company, Adina shares what she's learned about sustainable growth, revenue as oxygen, and how to balance the triple bottom line: People, Planet, Profit.Why most social impact founders deprioritize sales — and how it limits their mission.How to build a growth strategy that honors your values and generates sustainable revenue.Why “sales” isn't a dirty word — it's the structure that gives your mission stability.The three focus areas that allow your income to finally match your impact in 2026:1️⃣ Messaging that converts.2️⃣ Optimized, sustainable sales systems.3️⃣ Strategy that honors both mission and money.This is the call to step from mission-driven dreamer into financially empowered change-maker — the grounded leader who can sustain expansion.✨ DM “GROWTH” on Instagram or LinkedIn to explore business growth consulting for social impact brands, B Corps, and changemaker companies.Or visit internationalempowerment.com/starthere to learn more about aligning your messaging + revenue for sustainable impact.Your mission deserves more than survival.Growth isn't greed — it's leadership.It's how the world gets to experience the full power of your purpose.

This week, I am absolutely delighted to welcome Eoin Keenan, the founder of Goodrays, to the show. Goodrays is a UK functional beverage brand that is absolutely killing it in the challenger brand space.I loved talking to Eoin about his unique path to becoming a founder. We go right back in time to when he left university and travelled (and slept) in the back of a beat-up car in California, visiting the best hemp farms to learn how to grow the very ingredient that would become central to his brand. It's an incredible story of commitment to the value proposition and this episode is a must-listen for anyone interested in scaling a successful challenger brand.We talk about:Building a Category: What it truly takes to create a new category and why it often requires more than just one brand to make it happen.Incremental Value: What it means to be "incremental" to your category and how to achieve it.The Irish Founder Experience: The unique mix of pride and pressure that comes with being an Irish founder building a brand in the UK.Team and Growth: How a small, highly committed team of just 16 people is driving such incredible, industry-defining growth, and Eoin's philosophy on hiring.I hope you get as much out of this conversation as I did!Useful linksConnect with Eoin on LinkedIn https://www.linkedin.com/in/eoin-keenan-009a8380/Follow Goodrays on Instagram https://www.instagram.com/goodrays/Connect with Goodrays on LinkedIn https://www.linkedin.com/company/goodrays/Goodrays website https://goodrays.uk/============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Check out the podcast on Macslist here: (https://www.macslist.org/?post_type=podcasts&p=16563&preview=true)  On Nov. 12, we hosted our final quarterly event of 2025 in partnership with B Local PDX. More than 200 people gathered for networking and a panel discussion, “Meaningful Careers in Portland: Align Your Job with Your Values.” In this recording of our conversation, you'll hear grounded, hopeful advice for navigating a tough job market and finding work that feels meaningful.  Our panelists talk about staying motivated, managing burnout, and taking steady, realistic steps toward roles that reflect your values. They share practical strategies such as volunteering, networking, and informational interviews that will help you build connections and find opportunities across Portland's B Corps, nonprofits, government agencies, and values-aligned for-profits. About Our Guests: Wesley Griffin, executive director of B Local PDX Panelists Charles McGee, director of operations, Workplace Change Brandi Oldham, MHR, founder, Talent Career Coaching Nicole Stein, director of social impact and sustainability, Killian Pacific Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Check out the podcast on Macslist here: (https://www.macslist.org/?post_type=podcasts&p=16563&preview=true)  On Nov. 12, we hosted our final quarterly event of 2025 in partnership with B Local PDX. More than 200 people gathered for networking and a panel discussion, “Meaningful Careers in Portland: Align Your Job with Your Values.” In this recording of our conversation, you'll hear grounded, hopeful advice for navigating a tough job market and finding work that feels meaningful.  Our panelists talk about staying motivated, managing burnout, and taking steady, realistic steps toward roles that reflect your values. They share practical strategies such as volunteering, networking, and informational interviews that will help you build connections and find opportunities across Portland's B Corps, nonprofits, government agencies, and values-aligned for-profits. About Our Guests: Wesley Griffin, executive director of B Local PDX Panelists Charles McGee, director of operations, Workplace Change Brandi Oldham, MHR, founder, Talent Career Coaching Nicole Stein, director of social impact and sustainability, Killian Pacific Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special edition of the Tacos & Tech Podcast, we recorded live from Snapdragon Stadium during the 2025 Top Tech Awards San Diego.We set up shop right on the concourse and captured conversations with the builders, technologists, students, and community leaders shaping the region's innovation economy. From cybersecurity to community impact, from AI in education to employee scheduling powered by LLMs—this episode captures the real pulse of San Diego tech, one voice at a time.Oh, and plenty of taco recommendations.Episode Highlights:* Julie Oliveira, Director of Tech at South Bay Union School District, shares how COVID reshaped education and why student creation over consumption is key.* RingCentral's Erica and Natalie talk AI, seamless work-life blending, and mobile-first sales workflows.* John Stern (Ringpin) shares how location-based QR tech is transforming retail hiring.* Bill Smith (Chrome Roads) explains how a smart ID badge is changing how workers log in, stay secure, and get help fast.* Cal State San Marcos and SDSU students reflect on entering the workforce during the AI boom - and how they're already using AI to job hunt.* Citroen Cooperman leaders dive into fractional CFO services, ERP upgrades, and what happens when AI + accounting get serious.* Jeff Blanton (Conscious Curiosity SD) breaks down how B Corps and values -driven leadership are shaping a new tech economy.* Marco Thompson (Arcus Nexus) recaps a decade of cross-border startup support and nearshoring before it was cool.* Cheryl Goodman (Mind the Machine podcast) explores AI's human implications and why the next big thing isn't the tool - but the culture shift it forces.* European founders visiting via the YTILI program reflect on their first impressions of San Diego's startup scene.* Ron Nielakes and Shirin Alipana highlight how the YMCA of Escondido is evolving to serve its community with purpose, tech, and tacos.Taco Intel You Didn't Know You Needed:* Anaheim's Tacos Los Cholos and Escondido's TJ Tacos made the list* Learn about the loaded fries that may or may not have been invented in North County* Where to find the best post-party tacos near Snapdragon Stadium (hint: Tacos El Gordo and Puesto)

If you're anything like me, you've probably got a graveyard of supplements in a cupboard or under the sink, half-empty jars of vitamins that promised the world but now just gather dust. And when you do remember to take them, you're faced with a mountain of pills of all shapes and sizes. Ugh.Well, my guest this week is here to save us from that nightmare. Jennifer O'Connell, a friend of mine from our university days, left a 20-year career as a top barrister in Dublin and New York to co-found SISTERLY, alongside her two brilliant friends, Aoife Matthews and Louise O'Riordan.We chat about:How Jennifer's legal career helped her navigate everything from trademarks to manufacturing disputesWhy designing for women not small men makes all the differenceThe three-year journey to perfecting a powder supplement that's now winning awards (and hearts!)How community and authenticity are driving their grassroots growth – from cold-water swims at the 40 Foot to Sisterly Summits in London and DublinThe power of organic advocacy: think Sonia O'Sullivan, Liz Earle, Trinny Woodall, and even the cast of Rivals (Victoria Smurfit doppleganger?!)What I love about this story (and I hope you will too) is that it's about more than supplements; it's about sisterhood, collaboration, and creating something that truly elevates women's everyday health.Oh, and “Women are not small men.” When you design specifically for women, you make a better product for women. SISTERLY have nailed that, from the science to the packaging to the way they show up in the world. And I love how they're building community in such a natural, joyful way, not just selling a product but inviting women to connect, dance, swim, and lift each other up. Enjoy, I hope you all learn loads!Useful linksSISTERLY website https://sisterlylabs.comFollow on Instagram @sisterly_labFollow on Facebook https://www.facebook.com/sisterlylabConnect with Jennifer on LinkedIn https://www.linkedin.com/in/jennifer-o´connell-b1066022a/Connect with Aoife Matthews https://www.linkedin.com/in/aoifematthews/Connect with Louise O'Riordan https://www.linkedin.com/in/louise-oriordan/============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!============================================== If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

From politically motivated attacks to basic configuration errors, purpose-driven orgs are now on the front lines of cyber risk. In this episode, Steve Sharer and Garrett Miller walk through five areas where B Corps are more vulnerable than they realize — and the practical steps that strengthen each one. They explain why these gaps matter and how to close them with straightforward practices that don't overwhelm small teams.View the show notes: https://go.lifteconomy.com/blog/5-cyber-risks-for-b-corps-and-how-you-can-fix-them-w/-steve-sharer-garrett-millerUnlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter

People & Planet First is a global, participatory verification system designed for enterprises that put purpose ahead of profit. In this episode, Rebecca Dray breaks down the five core standards, why the badge is gaining traction, and how it complements the B Corp movement. If you're a B Corp or values-led business looking for a way to signal deeper structural commitment, this conversation is a helpful starting point.View the show notes: https://go.lifteconomy.com/blog/people-planet-first-verification-a-primer-for-b-corps-w/-rebecca-drayUnlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter

Today I'm absolutely thrilled to have Olivia Ferdi, CEO and co-founder of TRIP, join us once again on fhe show.Since her last appearance on Brand Growth Heroes, TRIP has skyrocketed from around £14 million in annual sales to a projected $100 million this year.In this episode, Olivia shares with me how she and her team have achieved incredible growth, from blending CBD drinks in their kitchen as newlyweds to leading a global brand that's changing how we think about calm, wellbeing, and soft drinks. We talk about:How TRIP's super impressive recent raise came together and what it means for the next stage of growthExpansion and growth in the US markerBuilding a globalbrand around the feeling of calmThe power of consumer insight and innovation in scaling fastBalancing bold ambition with authenticity, motherhood, and leadershipHow Olivia herself has evolved from lawyer to founder and the hidden ‘superpowers' she's discovered along the way- and how you can find yours tooWhat struck me most in this conversation is Olivia's honesty about growth, instinct, and personal transformation. She reminds us that every one of us might have a hidden superpower we haven't yet discovered, and that's both liberating and exciting.If you enjoy this episode, please like, follow, or subscribe on your podcast app, and share it with a fellow founder or colleague who'll be inspired by Olivia's story.Useful linksTRIP websiteTRIP InstagramConnect with Olivia Ferdi on LinkedInConnect with TRIP on LinkedInFind out more about CALM: The #1 app for sleep, meditation and relaxation here============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn,Facebook, Instagramand YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

A few seasons ago, I invited Joanna Jensen, founder of Childs Farm, on the show to tell us how she built one of the UK's most loved family skincare brands and how she successfully exited. You can find the original episode by scrolling back to season 7, or clicking here Since then, Joanna has written a brilliant new book called 'Making Business Child's Play'. Brand Growth Heroes listeners can buy the book at at a discount using code CFsales30 here! Like Joanna herself, it's a no-nonsense, practical guide for founders on the startup and scaling journey. In it, she shares everything she wishes she'd known when she started out, the things no one gives you a playbook for.***If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review! Follow me on LinkedIn here*** In this candid chat, Joanna gives us a taster of what's inside the book and the key lessons she's distilled from 15+ years of building and growing Childs Farm. We talk about:Market validation – how to test your idea properly before you dive in.Knowing your consumer – why Meta doesn't know them as well as you think.Protecting your IP – how to safeguard your brand and avoid costly copycats.Building real relationships – the human side of scaling a business.Getting your P&L right – how to plan with the numbers that really matter.Joanna's “Little Black Book” – Joanna's personal list of trusted experts and resources to help founders fast-track their growth.As always, Joanna's advice is refreshingly candid, funny, and full of hard-earned truth bombs for anyone building a brand from scratch.Useful linksJoanna's websiteJoanna's InstagramConnect with Joanna on LinkedInBook: Making Business Child's Play, by Joanna Jensen use code CFsales30 here============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, THE leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================Don't forget to hit FOLLOW!  This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often. You won't want to miss the next episode, where I'll chat to another successful founder of a challenger brand who shares more valuable insights into driving growth.JOIN OUR Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

This episode takes listeners inside the latest B Corp updates—Version 2.1, the new five-year certification cycles, and the EU's Empowering Consumers for the Green Transition (ECGT) regulations. Ryan and Emmy unpack what these changes mean for both new and existing B Corps, and share candid reflections on how to navigate the transition. It's an informative, unfiltered look at what's new, what's confusing, and what's next for the movement.View the show notes: https://go.lifteconomy.com/blog/mailbag-v2.1-5-year-certification-cycles-ecgt-moreUnlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter

From poet to paper artist and conscious entrepreneur, Janna Willoughby-Lohr shares how she built a purpose-driven company that proves creativity and sustainability can spark community, connection, and real economic change.Janna is the founder and lead artist of Papercraft Miracles, an eco-friendly handmade paper art studio in Buffalo, New York, creating everything from plantable seed paper to realistic paper flowers for clients like Lionel Richie, Lowe's, Pinterest, and Capital One. Named a Top 10 NAWBO Woman Business Owner of the Year and featured on discovery+'s Meet Your Makers Showdown, Janna has carved out a powerful space in the art and business world by choosing impact over unchecked growth.Her journey began with financial limitations that led her to Warren Wilson College, where she unexpectedly discovered the book arts department and experienced a spiritual awakening through papermaking. When traditional programs failed to support her vision, she built her own major, combining business, creative arts, and social work, at just nineteen years old. That innovative mindset taught her early on that artists don't just need technical skill, they need communication, confidence, and courage to own their voice.In our conversation, Janna dismantles the myth that artists can't thrive financially and challenges the toxic “fempreneur” culture selling unrealistic success. Instead, she offers a framework of conscious entrepreneurship grounded in sustainability, community, and stakeholder-focused models like B Corps. She shares practical insights on scaling with intention, overcoming imposter syndrome, and designing businesses that honor both people and the planet.We also dive into authenticity in leadership, the evolution of women's roles in business, and the rising demand for connection in a digital age. Janna's work proves that handmade, meaningful experiences can combat isolation and rebuild community, and that women entrepreneurs are uniquely positioned to lead this shift. This episode is an inspiring reminder that your creativity, your voice, and your vision matter more than perfection.Tune in to hear how Janna is redefining success and lighting the path for purpose-driven founders everywhere.Chapters 

Is B-corp still a reliable accreditation for business/product sustainability? How can I make my love for running more sustainable Does composite decking have any environmental credentials? This week Emma and Sophie dive into your green-living questions.   Get in touch We're on Instagram, Bluesky, and email forwhatitsearthpod@gmail.com. Send us your Listener Questions and weekly One Good Thing For The Planet.   Support the show: Help us keep podding with a donation through Ko-fi or grab an organic cotton FWIE tee.  & subscribe so you never miss an episode! For What It's Earth is hosted and produced by Emma Brisdion and Sophie Pavelle, and edited and mixed by Mark Skinner (2024).

YES! It's Part Two of our LIVE London event with Jake Karls of Mid-Day Squares and Shani Higgs of PerfectTed, hosted LIVE by our wonderful friends at Lucky Saint Pub, London.This episode is a recording of the audience Q&A that followed the live interview. And WOW! what a session it was. Founders and industry friends in the room asked some incredible questions, and the answers from Jake and Shani (PerfectTed's Head of Sales, who stepped in after Marisa left) were packed with honesty, insight, and lessons you're going to be able to take away and use to add real value to the way you work. If you haven't listened to Part One yet, scroll back one episode to catch the full conversation about how both brands have scaled so quickly, from kitchen tables to category creation.What we talk about:Jake on scaling Canadian brand Mid-Day Squares NATIONALLY the USA and even beyond.Shani on building PerfectTed's sales engine and breaking into retail.How they balance ambition with resilience when things get tough.The importance of storytelling and transparency in attracting fans (not just customers).Lessons on founder communication, trust, and team dynamics from two fast-growth brands.Practical insights into category creation, competition, and global expansion.If you enjoy this episode, please share it with a friend, colleague, or fellow founder! And don't forget to hit follow/subscribe to Brand Growth Heroes on your favourite podcast app so we can continue to bring you the best guests and the most valuable golden nuggets.Useful linksFollow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Mid-Day Squares on LinkedInPerfect Ted LinkedInMidday Squares InstagramPerfect Ted InstagramPerfect Ted TikTokLucky Saint on LinkedInLucky SaintMidday SquaresPerfect Ted============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Many purpose-driven businesses say they value inclusion—but when it comes to trans issues, most don't know where to begin. In this candid conversation, trans organizer Benn Marine joins Ryan Honeyman and Emmy Allison to explore how B Corps can move beyond fear, “wokeness,” and silence toward genuine compassion and action. A grounded, honest look at what it takes to navigate the trans conversation in this political climate with courage and care.View the show notes: https://go.lifteconomy.com/blog/how-b-corps-can-navigate-the-trans-conversation-w/-benn-marineUnlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter

In this episode, Gerard Reid, Laurent Segalen and Michael Barnard dug into the technologies and narratives that keep surfacing in discussions about the energy transition, but which continue to underdeliver when you scrutinize the economics and engineering realities.Carbon capture and direct air capture remain heavily subsidy-driven, often costing more to operate than the value of the CO₂ they sequester. The dilution of carbon in the atmosphere makes the whole proposition profoundly inefficient, and while there are niche opportunities where high-purity CO₂ streams are adjacent to storage infrastructure, those remain exceptions. Enhanced oil recovery is the only space where the numbers truly add up, which means the public ends up footing the bill for most other applications. Even regulatory pushes, such as Germany's, can't overcome the fundamental cost and scalability barriers. Hydrogen suffers from a parallel set of problems. The sector's viability as a broad energy carrier depends on hitting a production cost of around $1 per kilogram, but real-world projects are stuck closer to $8 per kilogram. That gap has led to a string of cancellations from heavy hitters like BP, Exxon, and Air Products. Despite the hype around green hydrogen, the underlying assumptions never matched the physics or the economics. Battery electrification has emerged as the far more effective pathway for most transport, leaving hydrogen to fight for narrow industrial niches while its infrastructure and fuel cell supply chains lag behind.Nuclear energy is facing its own reckoning. The pivot toward small modular reactors was meant to revive the industry with faster, cheaper, more scalable deployment, but the reality looks different. Project sizes have crept upward, wiping out the “modular” advantage, and costs are trending well above $200 per megawatt-hour—hardly competitive. Ontario's flagship SMR project is already slipping years past its promised delivery, and there's little to suggest Wright's Law cost declines will appear in a sector defined by bespoke builds and long lead times. Investors may find opportunities in the extended development cycles, but the contribution to near-term decarbonization remains negligible.Fusion is another seductive technology that continues to consume enormous sums of capital without altering the climate trajectory. ITER alone is 30 years behind schedule and twenty times over budget, aiming only for a five-minute sustained reaction by 2040—without generating electricity. Private startups are raising capital but remain decades away from surmounting fundamental engineering barriers. I've said before that fusion may eventually matter for space exploration, but it's irrelevant for terrestrial energy in this century. Still, as a scientific project, it's worth continuing—but policymakers must not confuse it with a climate solution.Biofuels offer a more mixed picture. First-generation projects like corn ethanol were both environmentally and economically flawed, but second- and third-generation fuels derived from waste streams are showing promise. These have a real role to play in hard-to-electrify domains like aviation and maritime shipping. However, they're not a replacement for direct electrification on the ground. European policy still reflects caution due to food-versus-fuel concerns, but as technologies improve, biofuels can carve out a targeted and pragmatic role.We also touched on the politics and market dynamics of offshore wind and ESG. Offshore wind in the U.S. continues to face transmission bottlenecks, fragmented policy, and outright political hostility, leading to cancelled and delayed projects. Meanwhile, Europe's integrated approach in the North Sea demonstrates what's possible with coordinated policy. On ESG, we acknowledged the criticisms around greenwashing and governance metrics that often make little sense. Yet, even through the noise, investment flows tell a real story: fossil fuel funding is down 25%, and corporate decarbonization continues, even if much of it is “green hushed.” Governance frameworks are evolving, with multi-stakeholder models like B Corps pointing toward a fundamental redefinition of fiduciary responsibility.Taken together, these discussions reinforce a central theme: the energy transition isn't about wishful thinking or fashionable narratives. It's about hard economics, engineering constraints, and political realities. Technologies like carbon capture, hydrogen, SMRs, and fusion may attract attention and capital, but their roles are narrow at best and distractions at worst. The real work is in scaling what actually delivers—electrification, renewables, smarter grids, and targeted complementary solutions like advanced biofuels.

Autumn Brown returns to Next Economy Now for a third time for a wide-ranging, candid conversation on practicing freedom in an unfree world. We talk joy and parenting, the post-2020 backlash, symbolic vs relational change (pronouns, land acknowledgements), building broader coalitions, and Autumn's shift from cooperative leadership to music, Aikido, and a forthcoming book on fugitivity. It's a grounded back-and-forth about moving from fear and performance to love, courage, and strategy.View the show notes: https://www.lifteconomy.com/blog/autumn-brown-freedom-practice-in-an-unfree-worldSend us a textJoin Next Economy Living, beginning October 2025! By joining a cohort, you'll learn how to deepen personal security and resilience practices to thrive and flourish amidst ecological and economic collapse. The training is designed to support you to deepen your changmaking while also taking care of your material and financial needs. Learn more ➡️ bit.ly/NextEconomyLiving Interested in designing a world that works for the benefit of all life? Join our fall cohort of The Next Economy MBA, beginning September 30th, and use discount code PODCASTMB@ to save 10% on tuition!Learn more at lifteconomy.com/mba. Support the show

I am so thrilled to share this very special LIVE episode with you. I had the absolute joy of sitting down in London with Marisa Poster, co-founder of PerfectTed and Jake Karls, founder of Mid-Day Squares, for an unforgettable conversation about scaling challenger brands, radical transparency, and building community. And yes, I got to TASTE a Mid-Day Square and it's INCREDIBLE.  In fact, I actually ate 3 in a row.If you haven't come across Mid-Day Squares yet, they're the Canadian-born brand redefining healthy afternoon snacking with functional chocolate AND now scaling rapidly across the US. Co-founder Jake Karls last joined me on Brand Growth Heroes in 2023 (scroll back to hear the original episode), and since then, the business has experienced significant growth, expanding from $8M to tens of millions in revenue, with its sights firmly set on reaching $100M.Because it was PerfectTed who first introduced me to Jake, it felt only right to have Marisa Poster join in the conversation as co-host! And thanks to Lucky Saint who SO kindly offering us their fab upstairs event room, we gathered 50 friends, founders, and partners for a night of storytelling, snacking, and straight-talking about what it really takes to scale a challenger brand. In this episode, we dive into:How Mid-Day Squares grew from the kitchen table to producing 150,000 bars a day.Why therapy, radical transparency, and “building a business out loud” became part of their DNA.The importance of building fans not just customers.How PerfectTed is making matcha accessible and creating a whole new category.The realities of expanding into the US market (and what's different from Canada, the UK, and beyond).Why team communication and trust are make-or-break for founders.How Storytelling fuels challenger brands.What happens when new competitors enter a category and how to stay focused.The role of product excellence in sustaining growth.The highs, lows, trolls, and resilience it takes to keep going.This is part one of our Mid-Day Squares live series. I hope you enjoy it as much as I did hosting it!Next week we'll be sharing the Q&A session, which ran for a whole extra hour and was packed with brilliant audience questions. And as you'll hear at the end of this episode, Shani Higgs, Head of Sales at PerfectTed (and their fourth team member after the founders), will be stepping in to co-host with me for part two. You're going to learn A LOT so stay tuned!Make sure you're subscribed so you don't miss it. And if you're not already, go check out Midday Squares and PerfectTed on Instagram and LinkedIn; their storytelling is world-class.A tiny favour: If this episode inspires YOU to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review, and maybe share with someone you know will enjoy it?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.Useful linksMidday Squares LinkedInPerfect Ted LinkedInMidday Squares FacebookMidday Squares InstagramPerfect Ted InstagramPerfect Ted TikTokMidday SquaresPerfect TedLucky Saint on LinkedInLucky Saint============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!============================================== Join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Salary negotiations can feel messy, so how do we design pay that's fair, transparent, and free of bias? In this episode of Beyond the B, we sit down with Kate Dixon, Principal and Founder of Dixon Consulting, to unpack salary negotiation, equitable compensation design, and what the new B Corp Fair Work standards mean in practice.View the show notes: https://go.lifteconomy.com/blog/anti-oppressive-pay-designing-compensation-that-works-for-everyone-w/-kate-dixonUnlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter

Davina McCall is my daily running/dog-walking buddy (okay, okay... only in my earbuds), SO when I heard that she was promoting Ancient+Brave on her podcast, I just KNEW I had to see if I could get founder Kate Prince onto Brand Growth Heroes to find out just HOW she is scaling this incredible wellness business.Because a brand that gets (and can afford) someone like Davina on their *team* has got to be doing something right, right?Founder Kate began her career as a City lawyer, to discovering her creative side working as a lawyer at Endemol (right at the beginning of Big Brother...), through a first founding venture into Tea,  to building one of the UK's most exciting wellness brands. In this honest conversation, Kate shares the harsh realities of scaling fast, why obsession with brand and storytelling matters, and how learning to let go as a leader can become a founder's greatest strength.In this episode, you'll learn:Why there's no silver bullet in scaling AND how Kate got from £1m to £10m by stacking growth in layers.Why Kate believes brand is everything AND how design, packaging, and storytelling turned Ancient + Brave from products into a movement.The surprising choice to hire nutritionists early and why it paid off for credibility and product leadership.How Ancient+Brave raised money but kept it in the bank, a rare approach that gave them confidence and control.Why ritual and experience matter as much as product features, and how to make consumers feel something.The lessons Kate learned about team, culture, and leadership along the way.I loved recording this conversation. I've already listened back three times, and I'm still learning from it. I know you will too. Enjoy.Did this episode make you think differently or give you an idea? If so PLEASE SHARE THE LOVE BACK BY taking a few minutes to1. Hit

The new B Corp standards (v2.1) promise to push companies beyond checklists and into real systems change—but will they deliver? In this episode, we dig into purpose governance, human rights due diligence, lobbying and tax, and the EU rules reshaping what it means to be a B Corp. Join us as we explore whether these changes mark a true shift in business—or just a different badge.View the Show Notes: https://go.lifteconomy.com/blog/can-the-new-b-corp-standards-drive-systems-change-adam-garfunkel-mike-rowlandsUnlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter

In case you've JUST discovered Brand Growth Heroes podcast, we're digging into the treasure trove of our most downloaded episodes from our back-catalogue so YOU don't miss A SINGLE BUSINESS INSIGHT!From slow-burn visionaries to fast-moving disruptors, the show has featured founders of brands like Perfect Ted, Lucky Saint, Seedlip, Wild, Strong Roots, Oddbox, and global challengers like Waterdrop, Mid-Day Squares, Olipop, and Tony's Chocolonely and many many more…Next up in this special series, we are re-releasing one of the most loved and downloaded episodes of all time, an interview with Ben Branson, founder of Seedlip. In this replay, Fiona sits down with Ben Branson, founder of Seedlip, the world's first distilled non-alcoholic spirit and arguably the original poster child of the No & Low alcohol movement.Started on a garden table in 2016, Seedlip didn't just disrupt the drinks industry — it invented a new category. Now sold in 49 countries, with a sales value in the tens of millions, Seedlip has become a global benchmark for what true brand disruption looks like.In this episode, Ben shares:How to build a brand that redefines an entire categoryWhy he chose to partner early with Diageo, and how it changed Seedlip's trajectoryHis unconventional approach to culture, team-building, and rolesWhat inspires him creatively from robot chefs to the 47,000+ plant-based ingredients that fuel innovationThis is an episode that founders still rave about and for good reason. It's full of insights for anyone trying to scale something bold, disruptive, and lasting.If you do learn some good stuff from this episode (and we hope you do), please, please share it, follow the show, AND leave a quick review. It all helps bring more brilliant founders and insights to you, our Brand Growth Heroes community!============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Steward ownership is emerging as a powerful step for B Corps that want to safeguard their mission beyond what the benefit corporation legal protection provides. In this episode of Beyond the B, Ryan Honeyman talks with Achim Hensen of the Purpose Foundation and Luis Duarte of Amoofy about how steward ownership can shift power dynamics, protect purpose, and build a more values-driven economy. From Patagonia to emerging startups, they explore why this model may be the “gold standard” for B Corps seeking lasting impact.View the show notes: https://go.lifteconomy.com/blog/is-steward-ownership-the-gold-standard-for-b-corps-w-achim-hensen-luis-duarteUnlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter

In case you've JUST discovered Brand Growth Heroes podcast, we're digging into the treasure trove of our most downloaded episodes from our back-catalogue so YOU don't miss A SINGLE INSIGHT!From slow-burn visionaries to fast-moving disruptors, the show has featured founders of brands like Perfect Ted, Lucky Saint, Seedlip, Wild, Strong Roots, Oddbox, and global challengers like Waterdrop, Mid-Day Squares, Olipop, and Tony's Chocolonely and many many more…To kick off this special series, we are re-releasing one of the most loved episodes of all time: an interview with Olivia Ferdi, Co-founder of TRIP, which we recorded when TRIP Was just 2 years in to their growth journey, but was already close to £20M in sales.TRIP is the UK's market-leading CBD drinks company. Since its launch in 2019, UK consumers have spent literally millions of pounds on TRIP's delicious CBD-infused canned drinks, as well as on their dinky little dropper bottles of CBD oils. In this episode, Fiona spoke to co-founder Olivia Ferdi about leaving her law career to step into the unknown, about how she and her husband have created a mainstream category out of something that had tremendous barriers to purchase up until now, and we learn how the TRIP team have had to drive demand in the old fashioned way through experience and word of mouth rather than through paid advertising. This conversation is PACKED with insights we don't want you to miss. Plus, we'll be doing a new interview with Olivia VERY SOON, so this is a great way to remind you all of where the market was only a few years ago!If you do learn some good stuff from this episode (and we hope you do), please please share it, follow the show, AND leave a quick review. It all helps bring more brilliant founders and insights to you, our Brand Growth Heroes community!=========================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=========================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

This is one of our favourite interviews EVER! In this very special LIVE edition of Brand Growth Heroes, recorded at Bread & Jam Fest 2025, Fiona Fitz sits down in front of a live audience with the absolutely brilliant and hilariously honest Juliet Barratt, co-founder of the category-defining sports nutrition brand, Grenade. Juliet shares the fab story of how she and then-partner Al Barrett took Grenade from the back of a big night out in Birmingham to the shelves of Tesco, WHSmith and petrol stations across the UK, and ultimately to a £200M exit to Mondelez - without ever compromising on what made them different.If this episode inspires you to think about new ways to drive business growth, PLEASE could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review, AND share it with a fellow founder - it could help them too!The conversation covers so much - from how branding (and “weirdness!”) can be a superpower, to the moment they realised their “retire-on-a-beach” plan was delusional, to driving a tank into BodyPower Expo (yes, really) to get noticed by GNC. Juliet also opens up about how being “all in” meant no days off for four years, about hiring people who weren't “knobs,” and about what it really felt like when the money landed in her bank account after the deal closed, and interestingly, why it WASN'T the moment of glory people imagine!She also shares her views on today's funding-obsessed food and drink ecosystem, and why she believes too many founders are chasing other people's stories instead of writing their own.Wait for it...Juliet also shares her (perhaps controversial?!) views on the 'female founder' movement - we'd love to know what you think (if you're listening on Spotify, you can comment below!)Juliet's energy is infectious, her insight razor-sharp, and her advice unmissable for any challenger brand founder.And yes, we talk about the Oreo bar. (Don't eat five a day. Just… don't.) PS: Don't miss the audience questions at the end. Golden nuggets tsunami! Enjoy.Useful links:Connect with Juliet Barratt on LinkedInFollow Grenade on LinkedInMore about Bread & Jam FestivalFollow Brand Growth Heroes on LinkedInConnect with BGH host Fiona Fitz on LinkedIn============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Are you an entrepreneur dreaming of a business that not only thrives financially but also creates a lasting legacy for its people and community?This week on That Entrepreneur Show, we're honored to host John Abrams, a visionary business leader, speaker, and author who's dedicated his life to making business a force for good. As the co-founder of South Mountain Company, John spent 50 years building a highly successful, integrated architecture, building, and solar firm that became one of the highest-scoring B Corps in the world, proving that profit, people, and planet can go hand-in-hand.John's groundbreaking journey began when he converted South Mountain Company to a worker cooperative, long before "employee ownership" was a mainstream concept. Now, as millions of small business owners look to retirement without a succession plan, John is releasing his new book, From Founder to Future: A Business Roadmap to Impact, Longevity, and Employee Ownership, to share his invaluable lessons.In this transformative episode, John reveals:The compelling reasons to embrace employee ownership and how it can empower your team and enrich lives.The concept of "CommonWealth Companies" – organizations built on common ownership, profits, power, information, and purpose.His own journey through the five crucial transitions to becoming a CommonWealth Company, including invaluable lessons learned over five decades.The distinct differences between employee ownership models like worker cooperatives, ESOPs, and Employee Ownership Trusts, and how to choose the right path for your business.The surprising impact of employee ownership on both our economy and our democracy.Subsidized housing for the richJohn's insights are a blueprint for entrepreneurs who want to ensure their hard work translates into enduring success and a positive societal footprint. If you're looking to scale, transition, or simply build a business with a deeper purpose, you won't want to miss this episode.Press play now to discover how to future-proof your business, empower your employees, and truly build a legacy that lasts.Support the showBe sure to subscribe to stay current with our episodes. Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email Danica at PodcastsByLanci@gmail.com.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comJohn Ford's Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.

00;02;30;09 - 00;03;41;11America's Debt Crisis: U.S. credit rating downgraded by Moody's, S&P, and Fitch, signaling a loss of confidence in America's fiscal stability. National debt nears $30 trillion, reflecting a chronic debt addiction rooted in decades of fiscal mismanagement.00;09;32;08 - 00;10;57;12Trump's "Big Beautiful Bill": Narrowly passed in the House (215-214), the bill includes tax cuts, no tax on tips/overtime, and border security funding. Critics warn it balloons deficits, lacking fiscal discipline, and mixes popular measures with controversial spending.00;34;20;19 - 00;36;48;05Scott Adams' Cancer Diagnosis: Dilbert creator Scott Adams announces stage 4 prostate cancer and plans assisted suicide. He admits anti-vaxxers were right about COVID shots but denies a link to his cancer. The host urges prayers for his healing and salvation.00;50;08;20 - 00;57;06;07David Knight's Stroke Timeline: David Knight suffered strokes on May 7 and 8, 2025, with critical blood pressure (233/150). Surgery on May 12 caused a third stroke and nerve damage. Partial recovery is underway, with gratitude for listener prayers.01;19;39;10 - 01;24;39;29Why Pray? (C.S. Lewis Institute): Questions why prayer matters if God is omniscient and omnipotent. Biblical passages (e.g., Matthew 7:7) and John Calvin emphasize prayer as essential for receiving God's promises and invoking providence. Failing to pray can forfeit blessings and hinder God's kingdom.01;46;50;27 - 01;49;04;24Fatal Police Error in New Mexico: New Mexico police killed Robert Dodson in April 2023 at the wrong address during a misdirected call. A judge deemed the shooting “reasonable,” raising concerns about militarized policing and lack of accountability for fatal errors.01;49;35;10 - 01;54;21;22Epstein's Intelligence Ties: Alan Dershowitz's plea deal for Jeffrey Epstein was influenced by Epstein's alleged Mossad ties, as confirmed by Acosta and other sources. Dershowitz's shifting stance and evidence from former associates highlight Epstein's role in a potential intelligence honeypot operation.02;00;58;27 - 02;07;39;11Game B's Origins and Influence: Conceived in 2011 by Jim Rutt and Jordan Hall, Game B promotes a trans-political alternative to the two-party system, linked to the Intellectual Dark Web. Figures like Brett Weinstein pushed the Emancipation Party, but critics see it as an influence operation steering toward a technological singularity.02;22;38;03 - 02;29;44;06Technocratic Dystopia and Ideological Manipulation: Game B's “sense-making” risks brainwashing, while Dark Enlightenment embraces technocracy. Both aim for a noosphere via internet-driven collective intelligence, using spiral metaphors and AI to erode free will, aligning with globalist visions like the UN's AI World Society.02;29;44;06 - 02;37;38;03Internet of Bio-Nano Things and Smart Cities: The AI World Society pushes smart cities (e.g., C40, Freedom Cities) and human-powered 6G technologies like the Internet of Nano-Bio Things. Ukraine is a central hub, with corporate ESG agendas (e.g., B Corps) enforcing control, masking dystopian surveillance as environmentalism.Follow the show on Kick and watch live every weekday 9:00am EST – 12:00pm EST https://kick.com/davidknightshow Money should have intrinsic value AND transactional privacy: Go to https://davidknight.gold/ for great deals on physical gold/silver For 10% off Gerald Celente's prescient Trends Journal, go to https://trendsjournal.com/ and enter the code KNIGHT Find out more about the show and where you can watch it at TheDavidKnightShow.comIf you would like to support the show and our family please consider subscribing monthly here: SubscribeStar https://www.subscribestar.com/the-david-knight-showOr you can send a donation throughMail: David Knight POB 994 Kodak, TN 37764Zelle: @DavidKnightShow@protonmail.comCash App at: $davidknightshowBTC to: bc1qkuec29hkuye4xse9unh7nptvu3y9qmv24vanh7Become a supporter of this podcast: https://www.spreaker.com/podcast/the-david-knight-show--2653468/support.