Innovation Best Practices

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Proven, Practical, Profitable Innovation FREE PODCASTS provide innovation Best Practices that major national and international companies have paid $250K-$1.4M to access and use. The subjects covered include innovation fundamentals, innovation process toolkits, real-world innovation case studies, in…

Richard Haasnoot

  • Mar 7, 2021 LATEST EPISODE
  • weekly NEW EPISODES
  • 16m AVG DURATION
  • 390 EPISODES


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Latest episodes from Innovation Best Practices

P393 Smart Concrete. Yes, Smart Concrete. This Proves There Are Innovation Possibilities Everywhere

Play Episode Listen Later Mar 7, 2021 11:39


When I read on the website the headline of smart concrete could pave the way for high tech, cost effective roads, it captured my immediate attention. Concrete?! Self healing roads? If you can find major possibilities like this in concrete, you just may be able to find innovative possibilities anywhere. Give this a listen. Contact: richard@i2ge.com

P392 Major E-commerce Innovations Capable of Creating Competitive Advantages Vs All Companies Including Amazon and Walmart

Play Episode Listen Later Feb 28, 2021 13:35


It is a bit stunning but there has been almost no relevant innovations to product pages in 20 years when 1-Click and product reviews were introduced. We have developed six innovations that optimize product page persuasiveness and create much high levels of customer satisfaction because they have the right information to make confident purchase decisions. Contact: richard@i2ge.com

P391 Two Potentially Powerful Innovation Methods That Can Work For Almost Everyone

Play Episode Listen Later Feb 21, 2021 12:49


Recently in reading Entrepreneur magazine I discovered it couple of simple but potentially very powerful methods of helping people to be highly successful with innovation. In this short podcast I share these insights and there's a good chance they can help you. Contact: richard@i2ge.com

P390 Innovation Strategy to Consistently Beat the Odds and Your Competition

Play Episode Listen Later Feb 14, 2021 21:20


If I say so myself, this is a really practical, solid research-based podcast that I believe can help virtually everyone that is even close to the field of innovation. It is a checklist of what your strategy needs to encompass if you are going to be successful. This is one of the more solid and practical set of insights that helps you achieve more successful innovation. Contact: richard@i2ge.com

P389 Auto Industry Needs to Innovate NOW---It Is Now or Never.

Play Episode Listen Later Feb 7, 2021 24:47


Make no mistake about it, there is an extraordinarily high level of disruption going on in the auto industry. It is led by Tesla. At the moment, companies are making big noises and promises about getting into electrical vehicles, but they are years behind Tesla. McKinsey provide some compelling insights into the situation and the need for legacy auto companies to get their act together now or it may be too late. Contact: richard@i2ge.com

P388 INTERVIEW Fascinating Father and Son Innovation That Is a Thriving Company Today

Play Episode Listen Later Jan 31, 2021 22:57


Tyler, the son, first tasted coffee when he was five years old. His father could not tolerate it because it upset his stomach. Ian, the father, a genius biochemist, tinkered on his own time to develop what no university lab or mega corporation could develop at the time, an acid free coffee. The son at an early age started turning this into a business. A fascinating father and son story worth listening to. Contact: richard@i2ge.com

P387 CPG Product Develop Product Managers Are Critical to Innovation Success

Play Episode Listen Later Jan 24, 2021 16:39


This is drawn from an article published by McKinsey. Successful innovating in CPG like companies is extremely challenging and difficult, as I know from my own experience being in CPG companies as an executive for 26 years. This article points out the very important and critical role that a product development product manager plays. It covers the challenges they face and how they can be overcome, including the critical roles they need to lead and facilitate. Contact: richard@i2ge.com

P386 CPG Companies Must Innovate in Ways they Never Have Had To

Play Episode Listen Later Jan 17, 2021 18:46


This is drawn from an article published by McKinsey. It provides compelling data and suggestions on the need for innovation in this post virus world, the kind of innovation that could be needed, and the challenges we face in innovating in new ways. If you're in CPG or even close to CPG, this is a must listen. Contact: richard@i2ge.com

P377 MUST LISTEN Interview Very Successful Innovator

Play Episode Listen Later Jan 10, 2021 33:43


My interview with Susan Robertson is a very insightful one. Her successful career spans CPG, innovation consulting, Harvard Continuing Education, and now her company Sharpen Innovation.  Contact: richard@i2ge.com

P385 Innovate Now Using Only Proven Best Practices to Consistently Double Your Success Rate

Play Episode Listen Later Jan 3, 2021 14:48


In this podcast, I urge you to innovate now to take advantage of the major changes in consumer habits and practices and position yourself for growth coming out of the pandemic. I also urge you to use highly proven innovation best practices so that you can consistently double your innovation success rate versus the industry average of only 20% -- 25% success. I also briefly share with you an example where these best practices solved an innovation need for a major international company after two previous external innovation companies failed to solve the need. Contact: richard@i2ge.com

P384 Why the Urgency for Innovation Has Never Been Greater

Play Episode Listen Later Dec 27, 2020 11:36


This podcast is drawn from a Forbes related article pointing out the urgent need for innovation. As I have mentioned in previous podcast, research demonstrates that the level of innovation during the pandemic across industries has dropped significantly with the notable exception of Pharmaceuticals with vaccine work. We are now faced with multiple planet challenges that previously included things like climate change and sustainability and we've now added pandemics. Now is a time for worldwide innovation collaboration. Contact: richard@i2ge.com

P383 McKinsey Stimulus About Major Retail and E-Commerce Changes and Opportunities.

Play Episode Listen Later Dec 20, 2020 11:43


Change is happening so fast and so dramatically in the retail and ecommerce worlds, that I wanted to share this stimulus with you about the direction and nature of these changes. Clearly understanding customer needs and frustrations is a great beginning point for innovating solutions an entirely new concepts enabling you to win at the point of purchase. Contact: richard@i2ge.com

P382 Battery Innovation for ANY Use That Lasts 90,000 Years In Production

Play Episode Listen Later Dec 13, 2020 12:34


I am sure that when you read the title of this podcast, you thought I probably made a big mistake. Nope. This is an extraordinary breakthrough that has major implications for every form of energy use ranging from traditional batteries to cell phone batteries to electric car batteries and to major commercial applications. They already have proof of concept and are moving into production with timelines for products being in the marketplace ranging from two to five years. Contact: richard@i2ge.com

P381 MUST LISTEN McKinsey Six Problem Solving Mindsets for Very Uncertain Times

Play Episode Listen Later Dec 6, 2020 22:48


This will very probably become a classic episode. Yes, it's about the mindsets necessary to solve problems, but it's also how you use exactly the same set of skills and abilities to develop breakthrough innovative solutions to problems and optimize opportunities. It has suggestions and deep insights into methods like curiosity and embracing imperfection and much more. Everyone who is looking at this can benefit from this podcast.  Contact: richard@i2ge.com

P380 McKinsey The Need for Speed and How to Get It In the Post-Pandemic World

Play Episode Listen Later Nov 29, 2020 17:10


In the early stages of the pandemic, companies learned that they needed to change far faster than they ever have thought possible in the past. This has provided some very valuable lessons about how much greater speed can benefit every major part of the organization. Having said that speed is good, achieving it is not that easy. This shares research results on what companies are doing to achieve greater speed ongoing. The data is very clear that the companies who are fastest are almost always the most successful.  Contact: richard@i2ge.com

P379 McKinsey Research Details on How the Pandemic in 8 Major Ways

Play Episode Listen Later Nov 22, 2020 17:13


You are probably aware of many areas of our life that have changed as a result of the pandemic. McKinsey published some very helpful research about the specifics of how the world has changed in eight areas of our life. You may be amazed at the magnitude of change. I think you will be shocked by their estimate of how long it is going to take to fully recover from this pandemic.  Contact: richard@i2ge.com

P378 McKinsey Critical to Innovate Now for the Post C-19 World

Play Episode Listen Later Nov 15, 2020 17:24


Highly respected McKinsey issues a warning two innovators during the current pandemic. It is great advice about what we can do and should do as innovators. This is a period of time we're the best innovators can create new sustainable competitive advantages in this period of major change in consumer habits and practices.  Contact: richard@i2ge.com

P376 IMPORTANT McKinsey Innovate NOW for Post Crisis Success

Play Episode Listen Later Nov 9, 2020 14:52


In this powerful and insightful research done by McKinsey, we learn that 90% of executives believe their business will fundamentally change in the next few years because of the current pandemic. Unfortunately, we also learn that during the pandemic the importance of innovation has dropped dramatically. The evidence clearly shows that those companies that are successful in innovating during a crisis reap major financial benefits in the post crisis years. Contact: richard@i2ge.com

P375 Lessons From an Innovation Powerhouse: Israel

Play Episode Listen Later Nov 2, 2020 12:53


Israel combines the power and urgency of necessity based on where they are located with a government that supports and nourishes innovation. Learn the details of how they are known as the Start Up Nation. Contact: richard@i2ge.com

P374 Healthcare Innovation During COVID-19

Play Episode Listen Later Oct 26, 2020 13:22


Historically the healthcare system has had innovation but most innovations took years to develop. During this crisis the pace of innovations has needed to rapidly accelerate. This shares a doctor's innovation frustrations and hopes. Contact: richard@i2ge.com

P373 An Innovative Idea A New Science Way to Beat a Pandemic

Play Episode Listen Later Oct 19, 2020 12:33


Science is already learning lessons about how to respond to a pandemic. Interestingly and MIT economists has come up with a proposal for dealing with this in any future pandemics that holds great hope of responding faster with better solutions. The principles articulated in his ideas may also work in other areas where innovation is needed. Contact: richard@i2ge.com

P373 An Innovative Idea A New Science Way to Beat a Pandemic

Play Episode Listen Later Oct 19, 2020 10:37


Science is already learning lessons about how to respond to a pandemic. Interestingly and MIT economists has come up with a proposal for dealing with this in any future pandemics that holds great hope of responding faster with better solutions. The principles articulated in his ideas may also work in other areas where innovation is needed. Contact: richard@i2ge.com

P371 Pandemic Brings Fundamental Change Quickly and Powerfully

Play Episode Listen Later Oct 5, 2020 9:45


Our world has had no choice but to innovate and innovate quickly and in many ways to change fundamentally. Occasionally, I am sharing with you stories that people are writing about their experiences with this kind of change in the hope that it might inspire and help you in the world of change that you're dealing with. Contact: richard@i2ge.com

P370 When the Unexpected Leads to Innovation

Play Episode Listen Later Sep 28, 2020 11:00


Some wonderful plain spoken innovation advice form a small business with an eye on constant innovation. A small business that thinks big. Contact: richard@i2ge.com

P369 Great Small Business Innovation Advice for All of Us

Play Episode Listen Later Sep 21, 2020 11:15


This advice comes from a small company in a CEO in small town North of Boston. Normally I do not share advice except from bigger companies which is something I should probably reexamine. This is great plain talking innovation advice that all of us can benefit from.

P368 FRUGAL INNOVATION Amazing Success Stories and Principles

Play Episode Listen Later Sep 14, 2020 12:40


This podcast was a lot of fun for me. The success stories are absolutely amazing. The three principles that are the foundation of frugal innovation are translatable to virtually any business and any need. This is true ingenuity with many of the examples being very quick and highly effective innovative solutions in response to the current pandemic.

P367 Major Critical Innovation Skills Gap Lots of Major Research

Play Episode Listen Later Sep 7, 2020 11:08


Generating at least 12 X more ideas than brainstorming requires the freedom and ability to have fun while expressing wild and wacky ideas. Learn proven and practical methods for eliminating fear and injecting freedom and fun into creativity. Contact: richard@i2ge.com

P366 Important Open Innovation Update Wall Street Journal

Play Episode Listen Later Aug 31, 2020 18:07


Since open innovation was first introduced in 2003, it has become, in my opinion, the most important fundamental contribution to innovation in over two decades. This podcast provides an update on the results of open innovation and the learnings that can make it far more effective from the perspective of the author of the first book on open innovation. Contact: richard@i2ge.com 8/30

Harvard Business Review When Individuals Are More Innovative Than Teams

Play Episode Listen Later Aug 24, 2020 13:42


This article points out some unique situations where individuals can be as successful or more so than teams with particular kinds of innovation. Their proposition is intriguing. Even in these situations, various forms of collaboration continued to be important.

LongFi Network From Helium Intriguing Possibilities

Play Episode Listen Later Aug 17, 2020 11:38


I had never heard of this before and it is such dynamic technology that I wanted to share it with all of you innovators. It appears to present some significant opportunities in this very early stage of its development. Richard@i2ge.com

Boston Consulting Group Changing Nature of Competition

Play Episode Listen Later Aug 10, 2020 13:01


Compared to even a decade ago, the nature of competition has dramatically changed and will continue to go through dynamic change for the foreseeable future. Our understanding of competition needs to catch up with this new reality if we are going to be successful innovators.

Marty Cagen Product vs Feature Teams in Tech.

Play Episode Listen Later Aug 3, 2020 13:07


Marty's book Inspire is almost like the Bible of product manager best practices in technology. If you are in tech, you should read this book. Subsequent to publishing the book, there has been some confusion about what product management really means and he addresses these issues head on in this episode. Richard@i2ge.com

Important Update on Google X's Moonshoots

Play Episode Listen Later Jul 27, 2020 15:00


I have done several episodes on this very intriguing and successful Google innovation initiative. This episode provides perspective from its most recent leader. I greatly admire the spirit of developing innovations that are at least 10 times better than what currently exists. This is totally consistent with my advice to develop innovations that are dramatically better than your competition. Richard@i2ge.com

Innovation Advice From Former GE Vice Chairperson

Play Episode Listen Later Jul 20, 2020 16:56


It is not often that we get innovation perspective from such a senior an experienced executive. While innovation at General Electric is not perfect, there are many good things all of us can learn from. Richard@i2ge.com

MUST LISTEN Interview Innovation and Design Julian Whitaker

Play Episode Listen Later Jul 13, 2020 29:51


Julian is a very skilled, experienced, and successful innovator who combines innovation with design guided by deep real-world understandings from users and consumers. He has top rated skills that are all too rare in the field of innovation today. His examples will get your attention. Check out and . His email: and telephone: (415) 735-5088 Richard@i2ge.com

Lots of Research On Innovation Skills Gap

Play Episode Listen Later Jul 6, 2020 13:53


Senior executives, including many CEOs are very unhappy with the state of the innovation skills in their companies. This episode shares the depth and breadth of those concerns and points out the primary gaps. I also provide some commentary on how those gaps can be addressed. Richard@i2ge.com

P357 MUST LISTEN Author Interview Driving Innovation From Within A Guide for Internal Entrepreneurs

Play Episode Listen Later Jun 28, 2020 30:06


This is information and help I have not had on the podcast before. It is super suggestions based on the work of a smart researcher.....it can help you today.

P355 MUST LISTEN Personal Inventor Fascinating Story HangOMatic

Play Episode Listen Later Jun 21, 2020 33:24


This is one of the greatest personal inventor stories you will ever hear.....it has it all....success.....failure .....success.

P354 McKinsey 7 Characteristics of a Successful Innovation Leader

Play Episode Listen Later Jun 14, 2020 17:07


The research supporting this McKinsey study was done in the United States and the European Union. While there are similarities with some other studies, this specific list is one of the best combination of characteristics I have seen in a long time. Their research shows that leaders who exhibit the majority of these characteristics produce dramatically better innovation results. This absolutely applies to you.

P353 Harvard Business Review Why Successful Innovation Companies Are Successful

Play Episode Listen Later Jun 7, 2020 15:12


Today, we are fortunate that researchers are focusing on what it takes for a company to be a successful innovator. This podcast is based on high-quality research. The results from this research can help all innovators regardless of the type of business you are in and what your innovation needs are.

P352 Harvard Business Review Category Creator vs First Mover WOW Advantage

Play Episode Listen Later May 31, 2020 15:34


This is remarkable, compelling, and powerful research you must read. The category creator is not always the first mover. The long term and short time financial benefits of being a category creator are dramatically greater than I had ever imagined. There are three specific things a category creator needs to do extremely well to be successful. This will help you!

P351 Harvard Business Review Smart Innovation Constraints

Play Episode Listen Later May 24, 2020 12:52


Much of the popular literature in recent years has focused on removing constraints and allowing much greater degrees of freedom are people working in the field of innovation. There is lots of need and wisdom for the advice. But successful innovation does not work well in a “wild West” sort of environment. There are some very smart constraints that actually help make chances for innovation success much greater, especially with bigger innovations.

P350 The Hopeful State of Innovation PERSONALLY IMPORTANT

Play Episode Listen Later May 17, 2020 27:14


This episode concludes my series on the state of innovation. Innovation success requires going beyond best practices focused on processes. Successful innovation requires personal characteristics and capabilities that include bold, courageous, and smart leadership actions and thinking that takes success to a much higher level.

P349 IMPORTANT The Hopeful State of Innovation BEST PRACTICES

Play Episode Listen Later May 10, 2020 23:34


There is more good news about the hopeful state of innovation. There are highly proven innovation best practices. While most of these best practices are supported by formal quantitative research, the best proof is success in the real world for decades. These are best practices that work for any kind of business with any kind of innovation need at any time.  While these best practices do not by themselves guarantee success, they are proven to consistently deliver extraordinarily well above average levels of innovation success.

P348 MUST LISTEN The Hopeful State of Innovation BIG INSIGHT

Play Episode Listen Later May 3, 2020 21:07


I am sure by now you want to hear about the hopeful state of innovation. The very good news is that there is one major insight that explains the vast majority of innovation failures. Conversely, when you know what this insight is, you will know where you have to set the bar for successful innovations in your company. This podcast goes to the heart of what it takes to be a successful innovator.

P347 MUST LISTEN The Sad State of Innovation Ignorance

Play Episode Listen Later Apr 26, 2020 17:28


Probably the biggest reason for the sad state of innovation today is the pervasive ignorance about what it takes to be a successful innovator. You may be shocked at how difficult it is to get training in anything like innovation best practices as a college major or through company innovation training programs.  Take a close listen to the facts in this podcast and see if it does not change your thinking about how much training your company needs if it is going to be dramatically more successful with its innovations.

P346 The Sad State of Innovation Beyond the Numbers

Play Episode Listen Later Apr 19, 2020 19:38


Least you think the sad state of innovation is old news, when you look at innovation today, especially by some companies previously known for innovation, the state of innovation gets even more concerning.  For example, what is happening at Apple now that they no longer have Steve Jobs? I am seeing a lot of ”me too” and slow following of innovation initials by others. Listen and see what you think.

P345 The Sad State of Innovation The Facts

Play Episode Listen Later Apr 12, 2020 15:28


By any measure, having 75% or more innovations fail for over 55 years is a sad state of innovation. In this podcast I sure this and more facts. The fax come from very high-quality research published and very high-quality publications likes me Harvard Business Review, Wall Street Journal, and by the US Department of Commerce.

P344 Marcia Dasko author Pivot Disrupt Transform interview

Play Episode Listen Later Apr 5, 2020 23:52


This podcast shares wisdom from a very experienced consultant. The three keywords in the title of her book represent great guidance for every kind of innovator. She shares specific examples to help bring all of this to life.

P356 MUST LISTEN CEO of Trend Hunters New Book Interview VERY HELPFUL STUFF

Play Episode Listen Later Mar 22, 2020 28:25


The author of the book is the founder of Trend Hunters--the leading company of its kind. He now adds to that some very practical and easy to use innovation help.

P341 Mind Blowing Changes Coming From Self Driving Vehicles Part One

Play Episode Listen Later Mar 15, 2020 19:33


This is a series outlines the major transformational changes that electric autonomous vehicles will have on the lives of so many people directly and indirectly connected with the transportation industry.  Jobs will be lost….and new ones created.  These podcasts outline many opportunities for needed innovations to make the transformation a reality……your ideas may create an new industry!

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