Podcast appearances and mentions of drew boyd

How can strategic diversification sculpt a dynamic and robust professional life? Learn how varied experiences and continuous learning are key to enduring success in your coaching business.   My guest this week is Drew Boyd, a global leader in creativity and innovation. He is an international public speaker, award-winning author, and professor of marketing and innovation.   Drew teaches, consults, and speaks extensively in the fields of innovation, persuasion, and strategy.   Drew's career path is a masterclass in leveraging diverse experiences for enduring success.   His story illuminates the essence of strategic diversification—transforming varied skills and roles into a cohesive blueprint for resilience and growth.   Join us in this episode to discover how you can strategically diversify your career path, skills, and income sources to achieve long-term success.     Tune in and you'll discover the following: The value of embracing uncertainty and how it can lead to unexpected opportunities and growth The impact of sharing knowledge, whether through academic teaching or creating cognitive tools, and how it enhances professional credibility The importance of diversifying income streams and leveraging various roles and experiences to build a resilient, dynamic career that adapts to changes   This episode is not just a narrative of Drew Boyd's remarkable career journey; it's a map for sales leaders, consultants, trainers, and coaches aiming to navigate their professional landscapes with confidence and adaptability.   Harness the lessons of Drew Boyd's journey to chart your path to success.   Check out this week's episode now! And subscribe to get more episodes like this one!

 Drew Boyd is an author, speaker, educator, and our next guest. He sits down with us to discuss his book "Think Outside the Box" and how to brainstorm more effectively, while remaining creative. Let's Rediscover Drew's Story! Connect with RESLV to rediscover your own story and stay up to date with us by following any of the links below: LinkedInInstagramFacebookWatch the episode on YouTube, yes you can experience this fun in video mode!

What if you could confidently navigate the labyrinth of risk management in the construction industry? Imagine being able to understand and manage your insurance coverage without the fear of unseen gaps or assumptions. That's what this episode with our guest Drew Boyd, an accomplished risk management consultant, is all about!Tune in as we unravel the complexities, misconceptions, and critical elements of risk management and insurance coverage in the construction industry. Drew shares his unique perspective as a neutral third party consultant and how this approach helps contractors understand and manage their risks more efficiently.From dealing with insurance policy renewals and claims to understanding insurance requirements and exposures, we cover a lot of ground as we underscore the importance of proactive risk management and how it can help protect your business.|| Connect with Us || Check out all our episodes on all major streaming platforms, and further engagement with the 17Twenty crew on social media at:https://17twenty.buzzsprout.com/https://www.linkedin.com/company/17twentyhttps://www.instagram.com/17twentypodcastGrab your copy of the Mountain Mover Manual: How to Live Intentionally, Lead with Purpose, and Achieve Your Greatest Potential, by Kevin CareyOriginally in print:https://amzn.to/441OPeHAnd now available on Audible:https://adbl.co/45YIKB2

Show Resources Here were the resources we covered in the episode: Drew Boyd's LinkedIn Profile Positioning interview with April Dunford April Dunford LinkedIn Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript Over the hundreds of LinkedIn Ads accounts we've managed, we've seen a lot of companies fail. Today we're talking about what you can do to make sure that your approach is built for success on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics! I don't like to admit defeat, but after managing hundreds of LinkedIn Ads accounts, unfortunately, we've seen many companies fail at LinkedIn Ads. My definition for fail here is this is client churn for us where after they work with us, they stop advertising on LinkedIn completely. Analyzing these failures, as well as many, many successes, thank goodness, we found the common denominators, the essential components to this success. We'll go through each one of these in a lot more detail. But here are the essential components. Number one, the client needs to be clear on their ICP or their ideal customer profile. This means they understand their pain and who they are. It's our targeting in LinkedIn. Number two, they clearly understand the value they offer to that audience. They have product market fit. And number three, they know how they're competitively positioned in the market. So today, we're gonna dive into ways that you can research and develop your ideal target audience, and figure out what messaging will work in your ads. We're addressing your go to market strategy as it relates to LinkedIn Ads, but this is also going to relate to your entire business, your whole marketing approach. In the news, we've heard some really great feedback from our last episode, and I'm so glad that you all enjoyed it so much. It was the one on bidding and budgeting. And afterwards, I got a great question from Steven Owen, who manages demand generation at a company called Getac. He smartly asked about manual CPM bidding, since we didn't cover it in the episode. And I didn't cover it because when I want to do CPM bidding, 99% of the time, I'm already using maximum delivery. There are times though, when you might want to use a manual bid, when you're bidding CPM. So because we didn't cover this in last week's, I wanted to quickly answer it here for you. So when I want to use CPM bidding, I tend to use maximum delivery, like I said, 99% of the time, because when you're bidding CPM, it's just the easiest way to do it. The trick with CPM bidding is that your bid needs to be high enough to secure you in the top placement in the first ad slot. But not any higher because then you'll be overpaying. And that requirement of being in the first slot is really important, because that's where CTRs are the highest. And when we have high CTRs is exactly why we're bidding CPM anyway. So this is absolutely crucial. But when you do manual CPM bidding, you get more control. You may remember from our holiday traffic study that those who are still using maximum delivery over holidays, their costs spiked way up. And that's because on maximum delivery, the platform is going to bid as high as it needs to on CPM to spend your daily budget. So if you want to be insulated from those market forces, you can bid manually, that's just one of the few ways that I can think of where you'd want to do this. Another reason could be that you can get better pricing manually bidding than you can with maximum delivery. So if you do want to do manual CPM bidding, I like to do some variation of this. So I'm going to look at the suggested bid range. And I'm going to set my initial bid at kind of mid to high in that range. Because like I said, I want to make sure that we always show up in the top slot, then I'm going to run ads. And the next day, I want to look at my effective cost per click. And remember, your effective cost per click is what you paid for your clicks, regardless of if you were bidding by cost per click. So if I'm bidding a CPM of $90, for instance, and I go and look at my effective cost per click the next day, and I see that it was $16. But I realized I could have been paying $15 If I was bidding by manual CPC, then I'll try lowering my CPM bid by five ish dollars, I kind of tend to move in $5 increments, then I look at my effective CPC the next day to compare it to the previous, if your effective cost per click went down, then you can try bidding even less and see if you can get a cheaper cost. So in this case, I would lower my CPM bid from 90 down to 85 and see. And if my effective cost per click is now at $15, I could say well, let me see what happens if I drop this down to an $80 CPM bid. You probably also want to try increasing your bid. So let's say I bid $95 CPM for a day and measure and see what it did do my effective cost per click. And the reason for this is if you're ever falling into a second ad slot, that's six or seven posts down the page, and fewer people are going to make it that far, meaning that your click through rate will be likely less. Which when you're bidding CPM, you're counting on getting the best click through rate possible. It is a lot of babysitting and hand holding to your campaigns to constantly be changing your bids, and constantly trying to find where's that sweet spot where I pay the least amount for my clicks. And that's why I like maximum delivery, when it's available of course. But if you're willing to do all of this work, you can get costs lower by doing it. It just requires some attention and patience. I wanted to highlight a review of the podcast. Valentin QWP, he left a review that says, "Best marketing podcast. I found AJs podcast a few months ago, and the content of the podcast is gold for anyone managing a LinkedIn ads account. This is definitely the most useful marketing podcast nowadays." Valentin, thanks so much for leaving that review. And I will tell you, that is very high praise. Anytime that we can have the most useful podcast in marketing, I'm in. I really appreciate that. If you're a regular listener, and you haven't left us a review yet, please do because I want to feature you and give you a shout out. All right. With that being said, let's hit it. First, we're talking about getting clear on your ICP, or your ideal customer profile. This is important, because if you're not speaking to your correct audience, your ads will fail, period, end of story. Think about it like this, the value in LinkedIn ads is this precise audience targeting. And we pay a significant premium for that opportunity to laser focus on exactly the right people. But if you end up targeting people that won't ever be your customer, you'll never be able to get a return. Occasionally, we'll onboard a client. And when we ask them about who it is that they want to target, they may not know. And sometimes we'll prod and we'll dig a little bit deeper. And they may turn it back on us and say, well, you guys are the marketing experts. And I'm certainly not complaining here. This is a dynamic that just naturally happens when you're an ad agency that works with a wide variety of industries and companies. But I can say for certain, and I'm sure you'll all agree that just because we're marketing experts, we're not experts in your specific industry, or with your exact target audience. And we're definitely not experts in your company's offerings. Given enough money and time, we can become experts in all of these things. But if the company doesn't already know its audience intimately, it's likely going to take 10s of 1,000s of dollars in ad testing, and many months of time to get to that point. So if the marketer already knows their audience, then we can just jump immediately into success on the platform. So we can show run ads, but you get to decide is your goal in running LinkedIn ads going to be audience testing, trying to figure out who it is that we need to target? Or is your goal demand generation and actually reaching the right people and driving your business forward? So if you don't already know who your audience is, how do you find out? Well, ideally, your founder is already a clue here, because your company founder or founders, they started the company based off of solving a problem that likely they themselves faced. So you can reason who are the types of people who feel this common pain that the audience suffers from. We can think through the possible roles, who would feel the pain or be responsible for the pain that we saw. Sometimes it's easy, and we're right, right out of the gate. Sometimes certain industry segments or certain company sizes have a bigger need or feel the pain more, or maybe they just have the budget to solve the pain. To give you an example, we have a client who built this awesome technology. It can read any document if it's handwritten or digital, whatever. And it uses AI to grab all of the data from those documents and pushes it right into a digital format that the company can read. The product is called Pixie Docs, in case you're curious. So we targeted several industries that we thought would have a great use for this technology. We reasoned that insurance providers will likely want to use something like this if they're getting bids from other vendors. And of course, they're always trying to keep costs as low as possible when they're replacing things that customers have made claims for. So we started targeting those insurance providers with ads. And several revisions later was sponsored content ads, we were still getting like a 0.2% click through rate, which as you likely know is about half of the benchmark. So I knew we were failing. So we went to go talk to the head of sales and asked for some insights about this industry. Why can't I get click through rates above like .25% He ended up asking a couple prospects. And they told him that they already make all of their vendors enter the bids right into their system. So all of that data is already digitized. So they don't feel that pain point that we saw. That makes perfect sense. But it's something we just couldn't have known without getting to know those prospects better. Let's talk about product market fit. And you can ask yourself here, are people buying your product? Are they happy and satisfied with it? Sometimes, like we've talked about the founder has created this product to solve a pain point. And it's probably one that they felt, but your product market fit is, is it a significant enough pain that people will seek out a product to solve it, or they're willing to pay enough that it's in your best interest to solve that pain point for them. And if you don't have this product market fit, no amount of advertising is going to save it. I feel like in business to consumer, product market fit is oftentimes easier. Think about it, you open a pizza restaurant because everyone needs to eat. And there's a lot of people who live in this area. And my guess is if you took a poll, probably 95% of people would say that they like pizza. Now if you own a pizza restaurant, I'm not saying that this is easy. But you can imagine you have product market fit right out of the gate. This is much harder in business to business. Sometimes it's really hard because we don't have detailed understanding of what your customers are experiencing, especially in different industries. And sometimes founders go and create a solution to a problem they felt. But you find out later, they're the only ones who feel that problem, or they were the only ones who felt it strongly enough that it was worth seeking out a solution for so you may need to validate your product market fit and ask yourself serious questions as a founder, like is it possible I'm the only one who struggles with this particular problem, or so many people feel it, but it's not acute enough that people are willing to open up their wallets to solve. Sometimes your solution is really valuable to those in different industries that you didn't predict. With Pixie Docs from our previous example, for instance, we stumbled across the medical industry. We found that doctors offices were struggling with onboarding new patients. You know, when you go to a doctor and you fill out a bunch of paperwork on a clipboard and hand it to the receptionist, well, then that receptionist has to enter in all that information into the computer and they get backlogged. But then it holds up things like patients getting their prescription. So it's a significant pain point. So we found some great success targeting them. And the founders never would have thought when they were building this product that they were building it for medical practices. Now, I've described a little bit in these examples how we can use LinkedIn Ads to validate the pain points of the business. In this example, with pixie docs, we were targeting multiple industries segmented out as separate campaigns. And that way, when I ran a report inside of Excel, showing general performance by industry, I could look at it and say, wow, there's this one industry that has really low click through rates. And here's this other one that's shining. So that is a way that you can use ads to validate. Once you've found an audience, you can run different messaging against them until you find out what sticks. If you're at a very large company, you may have budget to do actual market research. You can conduct focus groups or customer interviews. If you remember episode 87 when we were talking to Andrew harder at Cisco, he was talking about how he used customer interviews and didn't have to spend significant budget on market research. He just conducted his own. And I think that's super cool. You can send out surveys, you can do these interviews. You can even use social listening platforms to understand what people's pain points are. These are all ways that you could potentially validate. Alright, here's a quick sponsor break, and then we'll dive into how to communicate this value to your potential customers. 13:47 The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn Ads are for you. But the platform isn't easy to use, and can be painfully expensive on the front end. At B2Linked, we've cracked the code to maximizing ROI while minimizing your costs. Our methodology includes building and executing LinkedIn strategies that are customized to your unique needs, and tailored to the way that your B2B consumers buy today. Over the last 12 years, we've worked with some of the largest LinkedIn advertisers in the world, we've spent over $150 million on the platform, and we're official LinkedIn partners. So if you want to generate more sales opportunities from your ideal prospects, consider booking a discovery call at B2Linked.com/apply. We'd absolutely love the opportunity to get to work with you. Alright, let's jump into communicating value. So if we're speaking to the correct audience, but we're not saying what they're going to respond to, we're gonna fail. We need both. We need the correct packed audience, and we need to be saying the right things. So how do you actually learn what they want to hear? And how do you get them to take action? The way you do this is you have to understand your audience. And there's no shortcuts here, you have to understand their pain points, acutely. What keeps them up at night? What words do they use in their vernacular to describe their problem? When you actually know who your customer is, you gained two superhuman ability. Number one, you know how to talk to them. And number two, you know what you can offer them that they'll pay attention to, because it'll help solve their problem. Most of you who are listening are marketers. So I'm going to try to use an example I came up with the if someone targeted you with ads, and they said, we help marketers get more unique loads of their HTML file. Sure, I can interpret what it is they're saying. They're saying that they can get me more unique visitors to the website. Everything in that is technically accurate, but they've entirely lost my trust and credibility, because they didn't use the same language that marketers use and the I'm already comfortable with. If they don't know the terms that I use, do I actually trust them to actually be good at what it is they do? Probably not, that ads gonna feel a lot like spam. So once you actually understand your customer, how do you talk to them? I'm a big fan of Drew Boyd, I got to attend a workshop by him where he walked me through the values framework. I've mentioned Drew on the show before, but he's a marketing professor and a LinkedIn Learning instructor. And he's absolutely phenomenal. He ran me through this exercise that totally blew my mind. He had me get a bunch of sticky notes of different colors, and arrange them all over the wall of a conference room. At the bottom, we started by placing basic product features and spread them way out. Then up above, we listed all of the basic benefits that customers get from each of those features. So for instance, if I were doing this with the iPod, I could have put a sticky note at the bottom that says feature 16 gigabyte hard drive. And of course, the iPod was famous for not putting in their ads, that this has a 16 gigabyte hard drive, therefore you should want it. They understood that people want it for the benefit. Then up above that we list the high level of benefits. We're talking about how these benefits get a little closer to home. In our iPod example, we might say 8,000 of your favorite songs in your pockett. Follow so far? Okay, good. Then at the very top, we listed the values that those high level benefits lend themselves. What value as a person would make you perfect for a product that could provide this high level benefit. So in this example, I could say, my value is I'm a music lover. I value having my music library, everywhere I go. I could do this for all of my features. And then all of the benefits of high level benefits and nailed down what are those common values that my customers have. And now if my job were to write ads for the iPod, I could write a very powerful copy. Because I understand the things that our ICP really values, and I know how my product benefits them. I would highly recommend running through this exercise with your company's features, benefits, and values. You should also realize how important it is that your message coincides with where your customer is, in their journey. If people are just in the very beginning of their journey, understanding your brand, your message is going to be very focused on value proposition. If they're in the consideration phase, though, they're probably asking different questions and feeling different things that your content needs to address. Anytime your ad is just listing benefits, we call it benefit dumping, it's going to come across very much like an ad. But if we can take those benefits and weave them into a story, it's a lot more interesting. People are programmed to pay attention to stories. I think we have to hit on brand positioning, because it's not enough to figure out what value that you're offering to your target audience because your competitors can offer that same value, or at least they can say they can. So you need to clearly articulate how what you provide is different from anything else on the market. And I'm not discounting this because as a business owner, I realized this can be really scary. You'll come up against legitimate thoughts and concerns like, well, if we declare exactly who we're ideally for, will that alienate potential customers and our revenue? Will it turn away some of our current customers? So it's definitely worth sincere thought here. Someone who speaks to positioning very well is someone by the name of April Dunford. We highly recommend checking out her content. And in the show notes, we've linked to an interview that she's done. Okay, so once you understand your brand positioning, and who your ideal customer is and what they care about. Now, you can start crafting offers and remember by my definition, An offer isn't something like a percentage of or a coupon. The offer is what you're offering your prospect in exchange for their attention. So an offer could be anything from read this blog post to buy something now to anything in between. If you want to dive deeper into offers, go back to Episode 10 of the podcast that was all about offers. All right, I've got my last little bit of advice for you on this topic. So make sure you stick around all the way to the end of the episode and I'll share those with you. Okay, I've got the episode resources for you coming right up. So stick around 20:37 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. So you'll want to go down and look at the show notes below. I've listed a link to Drew Boyd's LinkedIn profile, so you can go check him out, follow him there, check out his LinkedIn learning courses. They're insane. We've also linked to an interview that April Dunford did for winter.com called How To Make Any Offering Obviously Awesome. We've also linked to April Dunford LinkedIn profile, so you can go follow all her great content there. If you or someone you know is brand new to LinkedIn advertising, I highly recommend that you share with them my course on LinkedIn Learning all about an introduction to LinkedIn Ads. You'll see the link in the show notes. It is by far the highest quality course at the lowest cost possible. If this is your first time listening, welcome, I would love to invite you to subscribe to the podcast, so you'd never miss another show. But if this is not your first time listening, please do rate and review the podcast, especially on Apple podcasts. Not to guilt trip you or anything here, but we spend hours and hours prepping every one of these episodes and this is all we ask of you is please leave us a review. It's going to help the show in the algorithm so more people get to find out about it. With any questions, suggestions, or corrections reach out to us at podcast at B2Linked..com. Alright, with that being said, hear my last thoughts on this episode. As you're trying to figure out who it is who's your ICP? What do they like? What do they care about? What do they value? And how you're positioned to help them. It might be a little disheartening to realize that there's no guide or completion meter letting you know whether you've done it sufficiently or effectively. And honestly, this process is never complete. You're always learning more about who your audience is, and especially how they're changing. So you have to keep testing and developing. But I do know this for sure. The sooner you get started, the sooner you'll be having a lot more success. I'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

We unlock our true creative potential (and so can you) in this episode. One of the global leaders in creativity, Drew Boyd, talks about his counterintuitive and powerfully effective approach to creativity called SIT (Systematic Inventive Thinking). It's an innovative and unconventional approach that embraces “inside the box” thinking. And it works!Plus we hear from Christy, who gave herself permission to be an artist at 47 years old!

Dedicated to Southern Miss sports! Weekdays 1 - 2 p.m. on select SuperTalk Mississippi stations. This show is a production of SuperTalk Mississippi Media. Learn more at SuperTalk.FM

Commercial construction contracts can be overwhelming for many subcontractors, but it's incredibly important that you know what to look for before signing on the dotted line. In some cases, a contract may not be favorable to the subcontractor should something happen during the project. You need to know how to properly navigate them so you can ensure you're protected throughout the duration of a project. On this week's episode of the Built with Billd podcast, Russ Briscoe sat down with Drew Boyd, Founder and CEO of Jefferson Maxey Consulting to talk about the three biggest things that subcontractors need to be on the lookout for in every contract.  This is an episode you're not going to want to miss! --- Connect with Drew on Linkedin: https://www.linkedin.com/in/mrdrewboyd/ Connect with Russ on Linkedin: https://www.linkedin.com/in/russelljohnbriscoe/ ---  Follow us at https://linktr.ee/billd to stay up to date on the latest and greatest news in commercial construction ---  If you'd like to be featured on an upcoming show, please reach out to us at grow@billd.com.

Dedicated to Southern Miss sports! Weekdays 1 - 2 p.m. on select SuperTalk Mississippi stations. This show is a production of SuperTalk Mississippi Media. Learn more at SuperTalk.FM

In this episode of the 50th episode of the global - we speak with Drew Boyd. He is a professor and has an eccentric and practical experience in a business which helps give him valuable advice to teach well. When you think of sales, think about how to be more creative and how Creativity is not magic; it's a process. Anyone can follow the steps and find new ideas when following the formula. Drew Boyd can help you harness the power of Creativity by giving you the method of inventive thinking. Do more than brainstorm. Embed systematic innovation into your sales organization's culture. How can you improve the quality of your ideas and share your opinions with others and not just yourself once you help share the ideas? Do we all grow and all build a revenue? Help people be more self-aware by using your DISC profile or something like that - the more you understand yourself, the better you can serve others with your business services. This takes time and effort and builds a growth mindset and how to build better relationships with others. So one of the other behaviours of Creativity is how we can use the brain isn't what if we turn this around to solutions first and then to the problem they solve. Humans are better than that, as we know. This podcast is an excellent example of using the limbic system based on how emotions work to think of an idea. You will love Drew Boyd's ideas of how we can think inside the box, which is the title of one of his books. Im Jason Cooper, My mission is to impact thousands of sales and business professionals to help them get what they want globally by transforming their ability to convert sales into revenue streams. Im am passionate about speaking with inspiring people who can give back and share their stories so that someone listening will gain knowledge or change what they do in their lives. -- You are welcome to subscribe to the channel on YouTube, like the video, and comment on the topic. ✅Podcasts ✅Itune:- https://apple.co/3isbI6p✅Spotify https://spoti.fi/3x9ahxK✅YouTube https://bit.ly/3pyeVCh✅www jasoncooper.io ✅jcooper@jasoncooper.io ✅Learn More In my newsletter:- https://bit.ly/3r6P4RZ✅Club House Jasonacooper #jasoncooper #drewboyd #softsystems #strategies #feedback #sales #business #companies #market #podcast #process #behaviour #system #goals #sales

This week on Inside Southern Miss Athletics, John Cox, the Voice of the Golden Eagles, visits with Athletic Director Jeremy McClain about what's going in with Golden Eagle athletics including the school's future move to the Sun Belt Conference. Also joining the show are head baseball coach Scott Berry, who talks about his Conference USA league leading Golden Eagles and what's ahead for his team, along with junior left-hander pitcher Drew Boyd who talks about his career and recently being accepted to medical school.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

INSIDE THE BOX by Drew Boyd and Jacob Goldenberg WG Media now operates 50+ shows on all major platforms: Apple Google Spotify Subscribe for benefits: Bonus Episodes WG Originals Early Access Exclusives Archives Surprise! We've also put posts like this in all of your favorite places: Google | Apple | Spotify | Anchor.fm | Breaker | Overcast | RadioPublic --- Full Transcripts Now Available Subscribe for Ad-Free Listening --- Recommended Books Agency Management–Discover methods for healthy working relationship with your agencies Analytics–Digital metrics, Google Analytics, and more Brand Building–Choose a strong business name, develop your brand identity, and more Business Insights–User testing, research, and customer insights Business Management–Leadership, work-life balance, hiring a team, and more Business Planning–Start a business and set it up for success Content Marketing–Plan, create, and share compelling content Customer Engagement–Create your business story and find your target audience Digital Marketing–Market your business online Email Marketing–Build an email list, use email automation, avoid spam filters, and more Mobile Marketing–Engage your target audience on their mobile phones Selling–Make your first sale or get even more sales Social Media–Create social ads, work with influencers, and more Startup–Growth hacking, prototyping, crowdfunding, and other startup tactics User Experience–Help users get the most out of your website, mobile store, apps, and more Video Marketing–Create actionable videos, video ads, and more Website–Get tips on creating a website that appeals to customers --- Full Transcripts Now Available Subscribe for Ad-Free Listening ---

Resenha do livro “Inside the Box: a proven system of creativity for breakthrough results” (tradução livre: “Dentro da Caixa: um sistema comprovado de criatividade para resultados revolucionários”), de Drew Boyd e Jacob Goldenberg. O link para a resenha escrita está aqui. Você certamente já ouviu alguém repetindo o mantra "tem que pensar fora da caixa" como dica para ser criativo e inovador. Mas será que repetir sem refletir é ser criativo? Esses dois pesquisadores resolveram tirar essa expressão a limpo e descobriram coisas incríveis. Vale a leitura. Você pode ouvir todos os episódios, comentar e fazer sugestões no www.minhaestantecolorida.com. Você também pode comprar o livro direto nesse link.

In this episode, Blaine talks about a different way to see things based on the idea of thinking ‘outside the box' versus ‘inside the box'. The ideas are based on the book, Inside the Box, by Drew Boyd and Jacob Goldenberg. In it they talk about a variety of examples of new products, services, and systems that were created by simply subtracting something from the existing product, dividing something up and making it better, and multiplying a products features.  www.realvaluecoach.com

We speak with Drew Boyd, global leader in creativity and innovation, guiding teams, businesses and governments to deliver breakthrough results. He is the author of So You Want to be a Professor: How to Land Your Dream Job in Academia; Inside the Box: A Proven System of Creativity for Breakthrough Results; and the Innovation in Practice blog. He is also the host of Innovation Inside the Box podcast. His forthcoming book is Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants.  He talks not only about how to scale a successful innovation idea, but how to even come up with an idea. Listen in on how Systematic Inventive Thinking (SIT) allows for frameworks and patterns to work from to create a promising innovation idea while simultaneously providing the means to fast track that idea successfully. When in doubt, don’t think outside the box – think inside the box. To learn how and why, join us as we talk through SIT with Drew Boyd. Interested? Check out Drew Boyd’s Innovation Videos: Drew Boyd, Inside the Box Innovation Drew Boyd | Innovation is a Skill Your Employees Can Learn Drew Boyd | A Flowing Pipeline of Innovative Ideas Drew Boyd | Developing an Innovative and Creative Culture. You can follow Drew on LinkedIn and Twitter: @DrewBoyd.There is also an app based on the book Inside the Box by Drew Boyd and Jacob Goldenberg, which explains each of the five techniques (Subtraction, Division, Task Unification, Multiplication, and Attribute Dependency) and enables users to generate creative ideas and innovations: https://www.innovationinpractice.com/innovation_in_practice/2013/10/how-to-use-the-app.html Mentioned in the podcast episode: Understanding Writing Blocks by Keith Hjortshoj, Untold Content’s Innovation Storytelling Training, University of Cincinati: Drew Boyd

There are lots of ways for you to learn about systematic creativity. In today’s episode, I’m sharing with you two amazing apps right at your fingertips. At least take a look at them and see what value you might get out of them. Think about how this can benefit your personal and professional life. Trust me, it’s going to improve so many things about how you see the world around you and how you take advantage of the wisdom of patterns.  Although these apps are very beneficial to educators and practitioners, it’s also for everyone who wants to get down deeper into the nuts and bolts of how the SIT method works. So dive in, learn, develop, and become a student of creativity. In this episode you’ll hear: Two apps to help you learn creativity Learning attribute dependency technique Other resources to help you learn  Resources from this episode: Alpe Audio – Creative Thinking Inside the Box: https://www.alpeaudio.com/creative-thinking-inside-the-box Omnivati: https://app.omnivati.com/  LinkedIn Learning: https://www.lynda.com/Drew-Boyd/1699749-1.html  SIT: http://sitsite.com/  Downloadable scorecard to rate your idea If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://drewboyd.com/podcast to download it. *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Creativity can be learned, and there are patterns you can use to generate creative ideas. If you’ve listened to our previous episodes, you’re pretty much familiar with the 5 patterns of systematic inventive thinking or SIT method by now. But how do you actually master those patterns long-term? In this episode, I'm teaching two techniques to help improve creative thinking long-term as well as some practical tips to make sure you’re on your way to mastery.   In this episode you’ll hear: Scientific study on creativity  What is the voice of the product How to develop your creative thinking through pattern spotting  Mental simulation & the 5 patterns of the SIT method Practical tips   Resources from this episode: Inside the Box by Drew Boyd and Jacob Goldenberg Downloadable scorecard to rate your idea If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://drewboyd.com/podcast to download it. *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Drew Boyd, a global leader in creativity & innovation, international public speaker, award-winning author & innovation blogger, and university professor teaches teams, businesses & governments how to solve tough problems to create a culture of innovation & a flowing pipeline. Drew reframes the innovation process in a way that makes people more creative. In this episode, we discuss the importance of transitions for career growth, innovation when thinking inside the box, the art of persuasion & more!

Everyone comes to terms with the bombing and what it means to their lives, in very different ways. Brian makes an improbable swing to marriage with Justin, Ben attacks proposition 14 supports, and Drew Boyd speaks at the vigil. Melanie and Lindsay consider a new future for themselves and their children that doesn’t include Pittsburgh or any of their long term friends and fathers and Ted continues to blame himself for Michael’s injuries and seeks out a form of punishment in a bathhouse.  It first aired in the US on July 24th, 2005. It was written by Brad Fraser, his final Queer as Folk teleplay. He wrote 8 episodes, produced 12, and was the story editor of 14 episodes. “Fucking Revenge” was directed by David Wellington. He directed one of our favorite episodes, called “Wherever That Dream May Lead You” which featured a drag king troupe bookending the stories. 

Brian and Michael continue to quarrel over Michael’s new life, ending in Michael calling it quits and moving on from Brian. In a quasi related runner, Ben and Michael come to terms with what it means to publicly fight against Proposition 14. And we meet Jennifer Taylor’s new boyfriend, a hunky science teacher named Tuck who whisks her away on a motorcycle.  Tiring of fucking everything that moves, Ted’s search for a husband leads him to a Jewish mixer where he meets a hot as fuck urologist who while examine Ted’s penis discovers that Ted isn’t Jewish. Melanie and Lindsay beat the crap out of each other before Melanie appears to force herself on Lindsay. And finally, Drew Boyd comes out on live TV! “Anything in Common” was directed by Queer as Folk veteran David Wellington, his seventh of eight episodes. He directed season two’s “wherever that dream may lead you.” That was the episode that was musically bookended by the drag king troupe, and it’s also the moment that Michael decided to buy his comic shop.  It first aired in the US on July 10th, 2005. I was written by Brad Fraser, his seventh of eight episodes. He also produced 14 episodes of the show and was the story editor for another 14 episodes.   

Brian’s midlife crisis reaches a head when he wins his bet with Brandon, but opts not to collect his reward. Drew Boyd is outed in a tabloid and turns to Emmett for advice. When the paparazzi track him down, he hides out in Emmett’s bedroom.  Ben continues to stress over Hunter’s departure and clashes with Michael as he begins giving away Hunter’s possessions. Lindsay and Melanie begin their home-separation with mixed results, and Justin confronts his father over his supporting the anti-gay initiative Proposition 14 and ends up being arrested.  It first aired in the US on July 3rd, 2005 and was written by Michael MacLennan, his 13th of 14 episodes. He would later go on to write two episodes of Peter Paige’s show, The Fosters.  “Honest to Yourself” was directed by Kevin Inch, his 8th of 8 episodes. He directed one of our favorite episodes, of course from Season 1, “Ted’s not Dead”

This is the soccer & life journey of Drew Boyd. During this episode, we will talk about his soccer journey and the impact it's had on his life. He goes through the early days of his soccer career, how he came to be a D1 athlete, and the advice he'd give to aspiring players. Drew will y'all about some of his struggles, major successes, and ways soccer has impacted his life. After touching on his journey, we will discuss how mental health has played a big role in his life. Then we will of course have our always fun karaoke battle and finish it off with a couple fun topics.

Melanie and Lindsay struggle to stay together in the aftermath of Lindsay hooking up with Sam Aurbach. Hunter and Callie have sex for the first time but when Callie’s parent’s find out, they appear at the Bruckner-Novotny apartment for a showdown. After ghosting Emmett, Drew Boyd stalks Emmett and tries to woo him back. Emmett briefly falls for the hunky quarterback’s attentions, only to have to call him out after Drew’s wife contacts Emmett to cater their wedding. After an action packed sex scene with Justin, Brian decides to participate in the Liberty Ride in order to save the hospice.

Drew Boyd proves to be quite the top with Emmett in a string of seedy motel hookups and no amount of Justin’s chicken soup can help Brian's ED so Justin enlists Michael for help. Brian's confrontation with his mother restores his secret powers. Ben has a troubling encounter with a bug chaser and Lindsay and Sam's relationship is disturbingly consummated.

Brian begins radiation treatment after having a testicle removed. Ben meets a fan of his first book who has curious intentions. Debbie starts plotting a way back into Horvath’s life and Lindsay ramps up her gallery opening of Scoundrel Sam Auerbach’s work and Emmett caters an engagement party for a professional football player and is later de-pants by the hunky new arrival, quarterback Drew Boyd.

On this week's episode of The PinebeltSPORTS Podcast, Andrew recaps and previews the action happening in the high school basketball playoffs (3:30). High school baseball has started and Andrew gives his thoughts on each team as the season starts (19:56). He then recaps all the Southern Miss baseball action (30:22) which includes interviews of Drew Boyd making his first appearance on the mound (33:55) and Reed Trimble after his walk-off against UNO (44:56).

#003 Have you ever been in a brainstorming session? Have you ever been asked to be more innovative? How many times in your career have you told someone you were "innovative" or that you "think outside the box"?Drew Boyd, co-author of the “Inside the Box: A Proven System for Creativity and Breakthrough Results", who's work has been featured in numerous business publications such as The Wall Street Journal, Bloomberg, Industry Week, Psychology Today, and Strategy Business, brings his 30 years as an industry veteran in innovation to the Nurse Leader Network Podcast to tell you why "thinking outside the box" is a myth, and why "brainstorming" is fake news that actually makes you less productive.This is an episode you wont want to miss, so sit back, turn up the volume and hit subscribe!

Drew Boyd is a global leader in creativity and innovation, international public speaker, award-winning author and innovation blogger, and university professor who has worked with clients such as GE Aviation, Johnson & Johnson, L'Oreal, Stryker, Danaher, Kaiser Permanente, Eli Lilly, Underwriters Lab, Procter & Gamble, Cincinnati Bell, and Toyota. He teaches teams, businesses and governments how to solve tough problems to create a culture of innovation and a flowing pipeline. Drew reframes the innovation process in a way that makes people more—not less—creative. Innovation Inside the Box features structured creativity and innovation strategies for leaders who want to think differently, be more innovative, implement change and, grow. The conversations you'll hear will help you apply innovation methods to services and processes, overcome resistance to ideas, and create a culture of innovation.  

Thinking creatively, innovating break through results can be learnt and taught in a step by step process. The book "Inside the Box - A proven system of creativity for breakthrough result" written by Drew Boyd & Jacob Goldenberg gives that tools, techniques and templates necessary for that. This week's episode of Readers Guide brings you this book. Listen and let us know your thoughts

The idea of putting a bunch of intellectuals in a room to throw out ideas like Don Draper in an episode of Mad Men is a thing of the past. As discussed in our last episode, focus is key in channeling our creative energy in ways that align with the goals of our potential end-users. This week Jonathan invites Drew Boyd, author of "Inside the Box," to discuss how we can leverage focus to drive powerful, collaborative creative-sessions and workshops; ones that rely less on the direct expertise of participants,

Professor Drew Boyd invites us to think inside the box and to put constraints around our minds in order to be more creative and awesome at our jobs.You'll Learn:1) The 5 patterns responsible for the majority of innovation2) Why brainstorming is sub-optimal3) Why it's better to think inside the box than outside the boxAbout DrewDrew Boyd is a global leader in creativity and innovation, international public speaker, award-winning author and innovation blogger, and professor at the University of Cincinnati. He teaches teams, businesses and governments how to solve tough problems to create a culture of innovation and a flowing pipeline. Drew reframes the innovation process in a way that makes people more creative.Items Mentioned in this Show:Sponsor: TextExpanderDrew's Book: Inside the Box: A Proven System of Creativity for Breakthrough ResultsDrew's website: http://www.drewboyd.com/Book: Raising Thinkers: Prepare Your Child for the Journey of Life by Tremain du PreezIdea: Brainstorming by Alex OsbornJournal Article: Does Group Participation When Using Brainstorming Facilitate or Inhibit Creative Thinking?View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep187.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Professor Drew Boyd invites us to think inside the box and to put constraints around our minds in order to be more creative and awesome at our jobs.   You'll Learn: The 5 patterns responsible for the majority of innovation Why brainstorming is sub-optimal Why it’s better to think inside the box than outside the box   About Drew Drew Boyd is a global leader in creativity and innovation, international public speaker, award-winning author and innovation blogger, and professor at the University of Cincinnati. He teaches teams, businesses and governments how to solve tough problems to create a culture of innovation and a flowing pipeline. Drew reframes th

Professor Drew Boyd invites us to think inside the box and to put constraints around our minds in order to be more creative and awesome at our jobs.   You'll Learn: The 5 patterns responsible for the majority of innovation Why brainstorming is sub-optimal Why it’s better to think inside the box than outside the box   About Drew Drew Boyd is a global leader in creativity and innovation, international public speaker, award-winning author and innovation blogger, and professor at the University of Cincinnati. He teaches teams, businesses and governments how to solve tough problems to create a culture of innovation and a flowing pipeline. Drew reframes the innovation process in a way that makes people more creative.   View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep187

Czy sprzedaż pomidorów może być trampoliną do sukcesu? Jak działa i jakie ma wartości twórca firmy będącej liderem technologii e-commerce w Europie? Ten odcinek w wersji do czytania znajdziesz na https://malawielkafirma.pl/170Przydatne linki:- Drew Boyd, Jacob Goldenberg "Inside the Box: A Proven System of Creativity for Breakthrough Results" https://www.amazon.com/Inside-Box-Creativity-Breakthrough-Results/dp/1451659296/- Firma Tomka Karwatki Divante: https://divante.pl/ - Profil Tomka Karwatki na LinkedIn: https://www.linkedin.com/in/tkarwatka/- Jason Fried, David Heinemeier Hansson “Rework” http://onepress.pl/add/54826/rework?kupon=58DA6A-7B28E9-O (druk), http://onepress.pl/add/54826/rework_ebook?kupon=58DA6A-7B28E9-O (e-book)- Basecamp: https://basecamp.com/- platforma Magento: https://magento.com/- Amnesty International: https://amnesty.org.pl/- Siepomaga: https://www.siepomaga.pl/- Caritas: http://www.caritas.pl/- Raport E-commerce Trends: http://go.divante.co/ecommerce-trends-from-2016-to2017/

Czy sprzedaż pomidorów może być trampoliną do sukcesu? Jak działa i jakie ma wartości twórca firmy będącej liderem technologii e-commerce w Europie? Ten odcinek w wersji do czytania znajdziesz na https://malawielkafirma.pl/170Przydatne linki:- Drew Boyd, Jacob Goldenberg "Inside the Box: A Proven System of Creativity for Breakthrough Results" https://www.amazon.com/Inside-Box-Creativity-Breakthrough-Results/dp/1451659296/- Firma Tomka Karwatki Divante: https://divante.pl/ - Profil Tomka Karwatki na LinkedIn: https://www.linkedin.com/in/tkarwatka/- Jason Fried, David Heinemeier Hansson “Rework” http://onepress.pl/add/54826/rework?kupon=58DA6A-7B28E9-O (druk), http://onepress.pl/add/54826/rework_ebook?kupon=58DA6A-7B28E9-O (e-book)- Basecamp: https://basecamp.com/- platforma Magento: https://magento.com/- Amnesty International: https://amnesty.org.pl/- Siepomaga: https://www.siepomaga.pl/- Caritas: http://www.caritas.pl/- Raport E-commerce Trends: http://go.divante.co/ecommerce-trends-from-2016-to2017/

On this week's episode of The PineBeltSPORTS Podcast, it's a jam-packed show with two guests. First, the 2017 PineBeltSPORTS Baseball Player of the Year Drew Boyd is the guest to talk about his senior season, career at Oak Grove, his arm injury and how his focus at the plate changed. After the break, William Carey coach Bobby Halford joins the show to discuss last week's opening round tournament win to send his baseball team to the NAIA World Series. On the phone from Lewiston, Idaho, where the World Series takes place, he previews the 10-team tournament, too.

In this episode, I interview Drew Boyd, Co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results. The book has been nominated as the most innovative book of the year. Drew puts an end to the myth ‘think outside the box' and gives us app developers a new way to think up amazing app ideas.

In this interview with Drew Boyd, we learn from someone who has been highly successful at Johnson & Johnson and now in the academic world. He has some very interesting and even provocative insights about innovation that can help any business.

Who hasn’t sat in endless brainstorming sessions, trying to be creative.  We’re told to think outside the box, to magically conjure up new and different ways of doing things.  Often without structure.  Yet when we look at the history of innovation, we find that there are clearly patterns and techniques that do make a difference.  We find that product after product, innovation after innovation shows very clear methods as to how they were developed.Marketing and innovation professor Drew Boyd has broken these down in a way that essentially enables us to think Inside the Box, to develop a Proven System of Creativity for Breakthrough Results.My conversation with Drew Boyd: