Latent Branding

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A podcast about creating content for the internet. Based on principles of business and technical writing by John Gallagher, assistant professor of writing studies at the University of Illinois, Urbana-Champaign.

John Gallagher


    • Oct 30, 2018 LATEST EPISODE
    • infrequent NEW EPISODES
    • 11m AVG DURATION
    • 31 EPISODES


    Search for episodes from Latent Branding with a specific topic:

    Latest episodes from Latent Branding

    Finding and creating audiences

    Play Episode Listen Later Oct 30, 2018 14:28


    Interfaces as Instructions

    Play Episode Listen Later Oct 30, 2018 5:38


    Curating the Past

    Play Episode Listen Later Oct 30, 2018 5:32


    Failure

    Play Episode Listen Later Oct 30, 2018 6:02


    Increasing Reach (part 2)

    Play Episode Listen Later Oct 30, 2018 12:49


    Increasing Reach

    Play Episode Listen Later Oct 30, 2018 8:12


    Managing Audiences

    Play Episode Listen Later Oct 30, 2018 10:39


    Augmented Reality Practices

    Play Episode Listen Later Oct 30, 2018 11:52


    Augmented Reality Concepts

    Play Episode Listen Later Oct 30, 2018 9:13


    Minimal vs. Simplicity

    Play Episode Listen Later Oct 30, 2018 6:08


    Abstraction

    Play Episode Listen Later Oct 30, 2018 7:03


    Defining a Brand

    Play Episode Listen Later Sep 19, 2018 14:16


    Default Settings

    Play Episode Listen Later Sep 19, 2018 7:47


    The Significance of Interface

    Play Episode Listen Later Sep 5, 2018 11:17


    In today's episode, I'll be discussing interfaces and templates, including how users and readers interface with your website. 

    Faceted Navigation

    Play Episode Listen Later Aug 30, 2018 8:11


    In this episode, I discuss faceted navigation to help your audience interact more easily with your website. 

    Increasing Audience Engagement

    Play Episode Listen Later Aug 30, 2018 15:08


    In this episode, I discuss how to increase your audience engagement by offering tips for interacting with your audiences.  

    Comment Policies and "Netiquettes"

    Play Episode Listen Later Aug 30, 2018 13:42


    In this episode, I discuss how to manage audiences through comment policies and guidelines.

    Defining Content

    Play Episode Listen Later Aug 30, 2018 4:53


    In this episode, I define content.

    Unproduced Content

    Play Episode Listen Later Aug 30, 2018 9:27


    In today's episode, I discuss how to save time and effort while creating more natural and organize content. 

    Cycles of Content

    Play Episode Listen Later Aug 30, 2018 10:34


    Reading Linearly vs. Modularly

    Play Episode Listen Later Jul 24, 2018 10:59


    How to write content for a variety of users. In today's episode, I discuss how we can create content for different user reading habits.

    DataViz Principles, Part 3

    Play Episode Listen Later Jul 24, 2018 12:50


    DataViz Principles, part 2

    Play Episode Listen Later Jul 11, 2018 13:54


    DataViz Principles, part 1

    Play Episode Listen Later Jul 11, 2018 7:26


    SEO offsite mechanics

    Play Episode Listen Later Jul 2, 2018 11:51


    In today's episode, I discuss search engine optimization offsite mechanics.

    SEO explained

    Play Episode Listen Later Jun 25, 2018 14:37


    I discuss what exactly SEO is and why it is important! No frills or fluff.

    Circulation

    Play Episode Listen Later Jun 18, 2018 14:55


    Very broadly, circulation means movement within a space or context. We can take a variety of perspectives here. Circulation in terms of medical contexts means fluids, notably blood, pulsing through a bodily system. If you want to focus on circulation in terms of economics, you might include the movement of capital and commodities throughout their various life cycles, which includes production, distribution, and exchange. When we pay attention to circulation economically, we realize that the processes of exchange and distribution shape the various processes of production. In concrete terms, this means that where you sell a product will shape how you make it. If you want to stress an anthropological view of circulation, you might focus on the relationships that movements create. From an anthropological point of view, as commodities and content circulate, they create relationships and cultures from the wake of their movements. For online contexts, circulation can mean movement of your writing, audio, and other information within your own website, across your own platforms, and how people share and distribute your content (often without your knowledge or consent).

    Persistence

    Play Episode Listen Later Jun 5, 2018 10:54


    Consistency

    Play Episode Listen Later May 23, 2018 22:40


    This episode explores three broad aspects of consistency. First, I’m going to explore what consistency is, then why it is important, and finally how to establish it. Basically, I’m talking about the what, why, and how of consistency for online content. I’ll offer examples interspersed throughout the episode too. At the end, I’ll chat about impediments to consistency while broadening my discussion beyond the online and digital world.

    Introduction

    Play Episode Listen Later May 21, 2018 8:39


    Hello everyone, I’m John Gallagher and welcome to the podcast, Latent Branding. As this is the inaugural episode, I’ll share three things with you before we get to our first topic. First, I’ll share the goals of this podcast, Second, I’ll explain my motivations for creating this podcast, Third, I’ll notes my credentials as the creator of this podcast

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